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To the naked eye,
a suit appears to consist of two parts:
a jacket and trousers.
But those two seemingly solid parts
are composed of four different fabrics.
Cotton, silk, mohair and wool.
And those four fabrics are cut into 38 separate pieces.
The process of sizing, forming, conjoining those pieces
requires no fewer than 228 steps.
So the first step is measurement.
But "measurement" doesn't mean, uh, just reaching for your tap,
"So many inches here, so many inches there."
No, no, no.
You cannot make something good
until you understand who you're making it for.
All clothing says something.
I've had gentlemen walk into my shop and boast,
"Oh, I don't care about what I wear."
And assuming that's true, doesn't that say something, to?
So, who is your customer?
And what are you trying to say about him?
A man walks through your door, what about him can you observe?
-Good morning.
Is he timid,
hunched over like a midday clock?
Or does he stand with confidence,
spine at six and twelve?
Is this a man of springtime pastel,
clamoring to be noticed?
Or is this a man of gray and brown,
blending into the hurried crow?
Is this a man comfortable in his station?
Or does he pine for grander things?
And who would this man like to be?
And who is he underneath?
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