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- On
April 14th, 1913,
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00:00:12,446 --> 00:00:15,083
Jack Morgan lays
his father to rest.
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00:00:17,017 --> 00:00:19,787
Jack Morgan's whole life
has been in preparation
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00:00:19,787 --> 00:00:22,690
for this to take his place
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00:00:22,690 --> 00:00:24,458
at the head of
their families firm.
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00:00:26,660 --> 00:00:27,495
- You ready?
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00:00:33,167 --> 00:00:36,570
- But the legacy
JP Morgan has left behind
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00:00:36,570 --> 00:00:38,339
will not be easy to live up to.
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JP Morgan's bold vision
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00:00:48,149 --> 00:00:51,419
and relentless drive
transformed America.
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00:00:52,886 --> 00:00:55,789
- So much of what he did, and
so much of what he achieved
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00:00:55,789 --> 00:00:57,958
really wasn't about
writing checks,
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00:00:57,958 --> 00:01:00,294
but it was about
the people he knew.
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00:01:00,294 --> 00:01:03,864
- There's always a way, key
is knowing how to find it,
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which is why you came to me.
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- By financing the railways
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00:01:08,236 --> 00:01:10,804
in the big industrial
corporations,
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00:01:10,804 --> 00:01:15,309
he built the single largest
integrated economy in the world.
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And his son grew up in the
privileged shadow of that.
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00:01:28,356 --> 00:01:32,526
- Filling the void left by JP
Morgan will not be easy to do,
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00:01:36,230 --> 00:01:40,067
but Jack is determined to prove
that he has what it takes.
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00:02:27,348 --> 00:02:29,082
- With
JP Morgan gone,
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00:02:29,082 --> 00:02:30,284
it's the end of an era,
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00:02:31,885 --> 00:02:35,889
and Henry Goldman managing
partner at Goldman Sachs
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plans to revolutionize
American finance.
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00:02:40,628 --> 00:02:42,596
Challenging how
the House of Morgan
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00:02:44,031 --> 00:02:46,600
and his brother-in-law,
Samuel Sachs do business.
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00:02:50,404 --> 00:02:54,542
- Studebaker is a new kind of
company for the next century.
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00:02:57,578 --> 00:03:00,348
What's crucial is that
have the employees
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00:03:00,348 --> 00:03:01,615
buy into that idea?
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00:03:01,615 --> 00:03:04,117
- We're already offering
a generous pension plan.
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- Actually, I haven't
thought about the pensions.
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00:03:05,786 --> 00:03:08,055
- But you know what
truly grows loyalty?
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00:03:09,290 --> 00:03:10,424
Ownership.
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00:03:13,794 --> 00:03:15,929
A stock purchase plan.
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00:03:15,929 --> 00:03:17,731
- Goldman
already made millions
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00:03:17,731 --> 00:03:20,968
by taking companies
like Studebaker public.
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00:03:20,968 --> 00:03:25,639
Now he pioneers ways to boost
profits across the board.
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00:03:27,107 --> 00:03:30,110
- I like that, for employees
who have been with the firm
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00:03:30,110 --> 00:03:32,145
for like a year or more?
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00:03:32,145 --> 00:03:33,213
- That's good.
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00:03:33,213 --> 00:03:34,214
That is good.
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And we'll offer it annually,
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00:03:38,151 --> 00:03:40,220
increasing their
stake exponentially,
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00:03:40,220 --> 00:03:41,789
the longer they stay
with the company.
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00:03:41,789 --> 00:03:44,124
- The relationship between Sachs
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00:03:44,124 --> 00:03:47,828
and Goldman was
very, very fraught.
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00:03:47,828 --> 00:03:50,731
Henry Goldman was much
more willing to take risks,
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00:03:50,731 --> 00:03:55,035
whereas Samuel Sachs wanted
to just maintain business
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00:03:55,035 --> 00:03:56,970
and continue to let
the business grow.
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00:03:59,106 --> 00:04:01,309
- While Henry Goldman
wants to push Wall Street
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00:04:01,309 --> 00:04:03,076
into the next century,
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00:04:03,076 --> 00:04:05,913
Sachs believes Henry's new idea
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00:04:05,913 --> 00:04:09,350
will turn the rest of
Wall Street against them.
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00:04:09,350 --> 00:04:11,885
Goldman stock
options for employees
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00:04:11,885 --> 00:04:14,755
are not only a first for
a major American company.
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It's a direct challenge
to the approach
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00:04:18,125 --> 00:04:19,627
many major firms take.
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00:04:23,897 --> 00:04:26,367
But since Henry has
yet to make a bad bet,
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00:04:27,801 --> 00:04:31,972
Sachs has no choice
but to fall in line.
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00:04:38,979 --> 00:04:41,815
While Henry moves
forward with his plan,
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00:04:41,815 --> 00:04:46,186
an event 3000 miles away is
about to change everything.
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00:04:48,356 --> 00:04:51,425
On June 28th, 1914,
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00:04:51,425 --> 00:04:54,362
an assassin kills the
archduke of Austria,
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00:04:55,763 --> 00:04:58,732
igniting a deadly conflict
that quickly escalates
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00:04:58,732 --> 00:05:00,334
into the first world war.
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00:05:10,378 --> 00:05:12,713
Filled with a patriotic
sense of urgency,
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Europe takes sides.
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00:05:15,015 --> 00:05:17,918
With Great Britain
joining Russia and France,
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00:05:17,918 --> 00:05:20,554
they become known as the Allies,
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00:05:20,554 --> 00:05:23,691
aligned against the
central powers of Germany,
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00:05:23,691 --> 00:05:28,396
Austria, and Italy, while
the US remains neutral.
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As the war develops,
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00:05:39,740 --> 00:05:42,410
Samuel Sachs seizes
the opportunity
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00:05:42,410 --> 00:05:44,678
to step out of Henry
Goldman's shadow.
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00:05:53,754 --> 00:05:55,222
He crosses the Atlantic.
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00:06:04,031 --> 00:06:05,966
And meets with
Alexander Kleinwort,
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00:06:07,000 --> 00:06:08,969
head of the prestigious
British Bank,
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00:06:08,969 --> 00:06:10,604
Kleinwort Sons and Company.
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00:06:12,440 --> 00:06:15,375
Samuel has worked with
Kleinwort for years
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00:06:15,375 --> 00:06:18,145
using the bank to secure
British investments.
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00:06:20,848 --> 00:06:23,250
But now Sachs has
something to offer,
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00:06:24,685 --> 00:06:27,287
financing for the
British war effort.
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00:06:28,689 --> 00:06:32,993
- I don't understand
why invade Belgium,
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if they knew it was going to
inspire England to declare war.
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00:06:36,730 --> 00:06:39,833
Because they wanted us
to declare war, Samuel,
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00:06:39,833 --> 00:06:41,835
because they believe
they can defeat us.
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00:06:44,605 --> 00:06:46,173
Because they don't just want
to control the continent,
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00:06:46,173 --> 00:06:50,478
they want to control Great
Britain, and then watch out.
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00:06:50,478 --> 00:06:51,512
They'll come for you.
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00:06:53,947 --> 00:06:56,049
- But they can't
defeat you, can they?
92
00:06:56,049 --> 00:06:57,050
- No, of course not.
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00:06:58,452 --> 00:07:02,923
But it'll be a long war, a
bloody war, an expensive war.
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00:07:08,028 --> 00:07:10,764
Only wish your president
was willing to take a side.
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00:07:14,067 --> 00:07:15,402
- Alexander, you know me,
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00:07:17,004 --> 00:07:19,507
regardless of our
country's stance,
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Great Britain has
my full support.
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00:07:25,479 --> 00:07:27,114
- And Henry feels the same way?
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00:07:29,049 --> 00:07:32,119
- You can be assured I speak
for everyone at my firm.
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- Good.
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00:07:36,924 --> 00:07:37,758
Drink?
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00:07:37,758 --> 00:07:38,826
- Please.
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- The
meeting is a success.
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The two men agreed to partner
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00:07:45,198 --> 00:07:47,568
and Sachs opens an
office in London.
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With England having
declared war on Germany,
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Sachs has positioned the firm
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to make millions by
financing the war effort.
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00:07:57,077 --> 00:07:59,780
If the British turned
to Goldman Sachs,
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00:07:59,780 --> 00:08:01,615
Samuel will have landed a deal
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00:08:01,615 --> 00:08:04,184
bigger than any Henry ever has.
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As Germany invades France,
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00:08:09,189 --> 00:08:11,525
the war falls into
a deadly standoff.
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00:08:12,760 --> 00:08:15,863
In America, it becomes
a polarizing conflict.
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00:08:17,264 --> 00:08:19,767
Many Americans support
President Wilson's call
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00:08:19,767 --> 00:08:24,237
for US neutrality, but the
majority support the British.
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00:08:26,473 --> 00:08:27,975
For German Americans,
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00:08:27,975 --> 00:08:30,611
who make up the country's
largest immigrant group,
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00:08:30,611 --> 00:08:33,747
the pressure to support
the Allies is immense.
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00:08:35,248 --> 00:08:39,086
But some in the German
American community resist,
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00:08:39,086 --> 00:08:42,823
outspoken in their support
of their ancestral homeland,
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00:08:42,823 --> 00:08:46,093
believing Germany has
nothing to apologize for.
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00:08:52,365 --> 00:08:56,503
And one of the most
outspoken is Henry Goldman.
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00:08:56,503 --> 00:08:57,337
- Be reasonable.
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00:08:58,271 --> 00:08:59,106
- I am.
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00:09:00,507 --> 00:09:03,376
Is it unreasonable to support
the country of our parents
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00:09:03,376 --> 00:09:05,378
birth in a war, not
of their own making?
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00:09:06,847 --> 00:09:07,848
Did they fire the first shot?
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00:09:07,848 --> 00:09:09,382
No.
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00:09:09,382 --> 00:09:12,219
They defended an ally, as
did Russia, as did France,
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00:09:12,219 --> 00:09:14,922
and now Germany must
defend themselves.
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00:09:17,424 --> 00:09:18,258
This is war.
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00:09:19,559 --> 00:09:22,562
As Nietzsche says, "Terribleness
as part of greatness,
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00:09:22,562 --> 00:09:24,464
"let us not deceive ourselves."
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00:09:25,899 --> 00:09:29,102
- Henry Goldman spent much
of his youth in Germany,
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00:09:29,102 --> 00:09:32,773
loved German culture and had
a real affinity for Germany.
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00:09:32,773 --> 00:09:34,775
He was a Germanophile.
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00:09:34,775 --> 00:09:36,476
He believed that England
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00:09:36,476 --> 00:09:40,848
and France were really trying
very hard to create the war,
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00:09:40,848 --> 00:09:43,717
to prevent Germany from
developing and growing.
141
00:09:43,717 --> 00:09:45,953
- German Americans,
and as bankers,
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00:09:45,953 --> 00:09:47,287
we need to stand with them,
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00:09:48,455 --> 00:09:51,992
not just with our
words, with our wallets.
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00:10:01,935 --> 00:10:03,570
- Goldman's
supportive Germany
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00:10:03,570 --> 00:10:06,073
shocks those close to him.
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00:10:06,073 --> 00:10:08,275
When Samuel Sachs
hears that Henry
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00:10:08,275 --> 00:10:11,812
has taken such a public
stance against the Allies.
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00:10:11,812 --> 00:10:13,013
He's furious.
149
00:10:14,281 --> 00:10:16,750
If Henry doesn't
support the Allies,
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00:10:16,750 --> 00:10:21,321
Sachs' partnership
with Kleinwort in
London is in jeopardy,
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00:10:21,321 --> 00:10:24,091
along with millions
of dollars in profits.
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00:10:29,797 --> 00:10:32,733
- Meyer, let's
check the mail room
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00:10:32,733 --> 00:10:34,501
for delivery from
the Union Pacific,
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00:10:34,501 --> 00:10:36,003
I'm expecting an
updated inventory
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00:10:36,003 --> 00:10:37,537
of the rolling stock today.
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00:10:39,773 --> 00:10:41,675
- But Henry
Goldman is not alone
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00:10:41,675 --> 00:10:43,210
in his support of Germany.
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00:10:44,945 --> 00:10:46,747
He stands with a
man who has become
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00:10:46,747 --> 00:10:49,016
the most powerful
banker on Wall Street,
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00:10:50,751 --> 00:10:52,886
German born, Jacob Schiff.
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00:10:54,855 --> 00:10:56,623
Since battling with JP Morgan
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00:10:56,623 --> 00:10:58,491
over the transcontinental
railroad,
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00:10:59,492 --> 00:11:01,528
he's only grown his firm,
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00:11:01,528 --> 00:11:05,198
maintaining its status as the
premier Jewish investment bank
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00:11:05,198 --> 00:11:09,469
on Wall Street, in
the absence of JP,
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00:11:09,469 --> 00:11:11,739
Schiff has become
the most respected
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00:11:11,739 --> 00:11:14,341
and feared banker in the world.
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00:11:14,341 --> 00:11:16,810
This allows him to
support Germany,
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00:11:16,810 --> 00:11:19,279
though, it doesn't
make him popular.
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00:11:20,881 --> 00:11:24,117
With hopes of maintaining
the peace between bankers,
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Schiff has scheduled a
meeting with Jack Morgan,
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00:11:27,120 --> 00:11:29,489
to discuss Wall Street's
stance in the war.
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00:11:37,798 --> 00:11:39,699
- Just beginning to
think I misunderstood
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00:11:39,699 --> 00:11:42,002
our appointed meeting time.
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00:11:42,002 --> 00:11:43,503
- Sorry if I was a little late.
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00:11:46,506 --> 00:11:48,675
- But when
Germany crosses a line
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00:11:50,510 --> 00:11:55,415
and spills American blood,
it makes talk impossible.
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00:11:57,650 --> 00:11:59,019
- My God.
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00:12:04,157 --> 00:12:09,062
- They're killing Americans,
over a hundred women, children.
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00:12:14,401 --> 00:12:16,403
- You're not suggesting
I condone this?
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00:12:16,403 --> 00:12:18,939
- As an American, you
should condemn it.
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00:12:18,939 --> 00:12:20,207
- Of course I do.
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00:12:22,675 --> 00:12:24,711
But this isn't America's war.
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00:12:24,711 --> 00:12:26,513
- It's only a matter
of time, Jacob.
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00:12:27,747 --> 00:12:31,418
- At which point I will
support my country.
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00:12:32,519 --> 00:12:36,023
- Because of this
conflict that Schiff had
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00:12:36,023 --> 00:12:39,860
with his own internal
identity as a German,
188
00:12:40,928 --> 00:12:44,865
he was seen with
suspicion by everybody,
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00:12:44,865 --> 00:12:47,267
they all thought he wasn't
doing enough for them
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00:12:47,267 --> 00:12:49,636
because he was doing
more for the other side.
191
00:12:56,209 --> 00:12:58,545
- On May 7th, 1915,
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00:13:01,114 --> 00:13:04,384
the British luxury
steamship, Lusitania,
193
00:13:04,384 --> 00:13:06,353
is torpedoed off the
coast of Ireland,
194
00:13:07,988 --> 00:13:12,993
killing 1,195 people,
including 128 Americans.
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00:13:15,062 --> 00:13:17,197
- Germany heard
that the Lusitania
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00:13:17,197 --> 00:13:21,234
was carrying war material
from New York to Britain,
197
00:13:21,234 --> 00:13:23,871
and they warned people
to stay off Lusitania,
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00:13:23,871 --> 00:13:25,605
because it's a ship of war.
199
00:13:27,207 --> 00:13:29,542
If you don't get,
we're not responsible.
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00:13:30,944 --> 00:13:33,146
- The attack
shocks the American public,
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00:13:34,514 --> 00:13:37,250
who begin to demand
America enter the war,
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00:13:38,651 --> 00:13:41,154
but lobbied by
Schiff and Goldman,
203
00:13:41,154 --> 00:13:44,357
President Wilson
remains neutral.
204
00:13:44,357 --> 00:13:46,226
And without someone
like JP Morgan
205
00:13:46,226 --> 00:13:48,028
to march Wall
Street behind them,
206
00:13:49,997 --> 00:13:52,465
the Allies are in desperate
need of financing.
207
00:14:08,048 --> 00:14:11,618
- England had always
financed its wars internally.
208
00:14:13,053 --> 00:14:14,321
During the first world war,
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00:14:14,321 --> 00:14:16,656
they'd shift from
London to New York
210
00:14:16,656 --> 00:14:20,693
to provide finance
to the Allies,
211
00:14:20,693 --> 00:14:23,730
because now the United
States had enough capital.
212
00:14:28,401 --> 00:14:30,403
- Led by
Britain's Lord chief justice,
213
00:14:30,403 --> 00:14:35,108
Lord Rufus Redding, the
Allies come to New York,
214
00:14:36,609 --> 00:14:39,612
hoping to land the
largest loan in history.
215
00:14:40,847 --> 00:14:43,783
Today, over $26 billion.
216
00:14:46,219 --> 00:14:49,256
For a loan of such
unprecedented size,
217
00:14:49,256 --> 00:14:51,624
there's no guarantee
Wall Street will deliver.
218
00:14:53,026 --> 00:14:55,295
And without
additional resources,
219
00:14:55,295 --> 00:14:59,066
Great Britain and the Allies
are doomed to lose the war.
220
00:15:07,975 --> 00:15:10,643
It is assumed that
Redding and the commission
221
00:15:10,643 --> 00:15:13,013
will be reaching out
to the Wall Street firm
222
00:15:13,013 --> 00:15:16,416
with the deepest
longest ties to England,
223
00:15:16,416 --> 00:15:17,784
the House of Morgan.
224
00:15:19,286 --> 00:15:21,454
But after the
passing of JP Morgan,
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00:15:22,389 --> 00:15:24,257
they are no longer considered
226
00:15:24,257 --> 00:15:26,859
the leading bank on Wall Street.
227
00:15:26,859 --> 00:15:31,098
Jack Morgan views the loan as
a chance to make his own name
228
00:15:31,098 --> 00:15:34,334
and put the House of
Morgan back on top.
229
00:15:34,334 --> 00:15:35,902
So it's a huge blow,
230
00:15:35,902 --> 00:15:38,705
when he's passed over
for a competing firm.
231
00:15:45,445 --> 00:15:47,380
- We realized that an
amount of this magnitude
232
00:15:47,380 --> 00:15:49,416
will be difficult to raise.
233
00:15:49,416 --> 00:15:52,152
- But it can be done,
I have no doubt.
234
00:15:53,320 --> 00:15:54,854
- This is why he
came to you first.
235
00:15:58,025 --> 00:16:02,262
- Schiff was ambitious,
he had connections
236
00:16:02,262 --> 00:16:05,298
for whom he had made
incredible amounts of money.
237
00:16:06,499 --> 00:16:09,402
His company Kuhn Loeb
had incredible power.
238
00:16:11,504 --> 00:16:15,442
- The only pressing
question I would have is,
239
00:16:16,743 --> 00:16:18,445
where would the money be going?
240
00:16:20,747 --> 00:16:21,948
I'll be blunt.
241
00:16:21,948 --> 00:16:24,184
Any loan I organized for you
242
00:16:24,184 --> 00:16:28,721
must not include a
single penny for Russia.
243
00:16:30,290 --> 00:16:31,524
- You can't be serious.
244
00:16:32,392 --> 00:16:33,593
Russia is our ally.
245
00:16:33,593 --> 00:16:34,794
- And they are my enemy.
246
00:16:37,197 --> 00:16:39,799
This is a matter between
me and my conscience,
247
00:16:40,900 --> 00:16:42,835
certainly you
understand my position?
248
00:16:44,271 --> 00:16:49,008
- Schiff was split three
ways, he was a German,
249
00:16:49,008 --> 00:16:51,911
he was an American,
and he was a Jew.
250
00:16:53,313 --> 00:16:56,049
In Russia, there
were terrible pogroms
251
00:16:56,049 --> 00:17:00,253
and government's
support of antisemitism.
252
00:17:00,253 --> 00:17:01,954
And he had spent
his whole career
253
00:17:01,954 --> 00:17:04,124
working against
any kind of finance
254
00:17:04,124 --> 00:17:05,692
from any source for Russia.
255
00:17:10,063 --> 00:17:14,234
- Jacob, with all due respect,
256
00:17:15,502 --> 00:17:20,440
we're at war and
eventually your government,
257
00:17:21,308 --> 00:17:24,511
your country will choose a side.
258
00:17:32,252 --> 00:17:33,920
- I have chosen mine.
259
00:17:36,123 --> 00:17:39,192
- Schiff passes on
the biggest loan in history
260
00:17:39,192 --> 00:17:42,028
because of his beliefs,
261
00:17:42,028 --> 00:17:44,797
a move that will
cost him personally
262
00:17:44,797 --> 00:17:47,734
and could threaten to
destroy his entire firm.
263
00:17:52,038 --> 00:17:55,007
- He couldn't support the
Allies because in his mind
264
00:17:55,007 --> 00:17:58,978
that was supporting
Russian antisemitism.
265
00:17:58,978 --> 00:18:03,916
He was very confident that
he was living a just life,
266
00:18:05,084 --> 00:18:07,887
Schiff wasn't just
about the money.
267
00:18:14,227 --> 00:18:15,962
- As Jacob
Schiff walks away
268
00:18:15,962 --> 00:18:18,365
from the biggest
deal of his life,
269
00:18:18,365 --> 00:18:20,567
it will now be up to Jack Morgan
270
00:18:20,567 --> 00:18:24,971
to prove to everyone on Wall
Street he has what it takes.
271
00:18:26,406 --> 00:18:30,042
Not being the Allies' first
choice is a blow to his pride,
272
00:18:30,042 --> 00:18:32,545
but Jack refuses to
let it get in the way.
273
00:18:34,881 --> 00:18:37,850
He knows the future
of United Kingdom
274
00:18:37,850 --> 00:18:40,287
and the countless
lives are at risk
275
00:18:40,287 --> 00:18:43,356
if the British don't
return with financing.
276
00:18:51,831 --> 00:18:53,800
- He used to buy them
by the thousands,
277
00:18:55,902 --> 00:18:57,270
his favorite Cuban of them all,
278
00:18:57,270 --> 00:18:59,339
he used to call them
Hercules' clubs.
279
00:19:00,740 --> 00:19:04,577
Most men can't handle
them, myself included.
280
00:19:09,716 --> 00:19:12,652
- My father always
smoked a pipe.
281
00:19:16,823 --> 00:19:17,857
- Now to the loan,
282
00:19:19,192 --> 00:19:21,794
I hear people are
throwing around 1 billion,
283
00:19:21,794 --> 00:19:25,898
but it's a reach, you
simply don't have the time.
284
00:19:28,968 --> 00:19:30,470
But I can get you 500 million,
285
00:19:31,871 --> 00:19:33,105
and before you go anywhere else,
286
00:19:33,105 --> 00:19:37,577
you should know, I'm
the only one who can.
287
00:19:39,879 --> 00:19:43,082
- Jack Morgan secures
his first major contract
288
00:19:43,082 --> 00:19:44,484
since his father's death,
289
00:19:45,585 --> 00:19:47,987
providing the biggest
loan in history
290
00:19:47,987 --> 00:19:49,522
for the first world war.
291
00:19:50,923 --> 00:19:53,793
- The loan totaled more
than half a billion dollars,
292
00:19:53,793 --> 00:19:56,396
which was larger
than the economy
293
00:19:56,396 --> 00:20:00,300
of many other
societies at that time.
294
00:20:00,300 --> 00:20:01,501
So he needed the money
295
00:20:01,501 --> 00:20:03,703
of bankers all around
the United States.
296
00:20:05,104 --> 00:20:08,007
- Jack Morgan
now faces a huge challenge,
297
00:20:09,609 --> 00:20:11,110
he must secure the funding.
298
00:20:13,212 --> 00:20:15,515
He goes to every major
bank on Wall Street,
299
00:20:16,383 --> 00:20:18,818
each one contributing capital.
300
00:20:18,818 --> 00:20:22,489
But when he gets to Goldman
Sachs, he encounters a problem.
301
00:20:27,159 --> 00:20:30,263
- Jack, could you give
us just a moment, please?
302
00:20:31,831 --> 00:20:32,665
- Of course.
303
00:20:40,973 --> 00:20:43,810
- You are going to be
the death of this firm.
304
00:20:43,810 --> 00:20:45,512
- What did you expect me to say?
305
00:20:45,512 --> 00:20:46,646
You know where I stand.
306
00:20:48,080 --> 00:20:51,351
- Everyone on the street is
lining up to be in on this loan.
307
00:20:51,351 --> 00:20:52,585
- It doesn't make it right.
308
00:20:52,585 --> 00:20:54,587
- Henry,
you are an American.
309
00:20:54,587 --> 00:20:55,855
- And?
310
00:20:55,855 --> 00:20:58,291
America is neutral,
I however am not.
311
00:20:59,526 --> 00:21:00,793
You can't pass up
this opportunity.
312
00:21:00,793 --> 00:21:03,095
- I'm also a partner
in this firm.
313
00:21:05,832 --> 00:21:06,666
My vote is no.
314
00:21:11,871 --> 00:21:12,705
Jack.
315
00:21:13,906 --> 00:21:15,107
- Henry
Goldman's refusal
316
00:21:15,107 --> 00:21:17,109
to participate in the loan,
317
00:21:17,109 --> 00:21:21,514
put Samuel Sachs in
an impossible position
318
00:21:21,514 --> 00:21:24,884
and threatens to take
down the entire firm.
319
00:21:33,292 --> 00:21:35,027
- So you
know where I stand.
320
00:21:40,032 --> 00:21:43,002
- Samuel Sachs was really
upset with Henry Goldman
321
00:21:43,002 --> 00:21:45,405
when he refused to
allow Goldman Sachs
322
00:21:45,405 --> 00:21:49,776
to have anything to do with
funding the war against Germany.
323
00:21:49,776 --> 00:21:52,144
And it pushed Samuel Sachs
324
00:21:52,144 --> 00:21:55,382
to contribute a hundred thousand
dollars of his own money
325
00:21:55,382 --> 00:21:57,283
to show that he was
a loyal American.
326
00:22:03,390 --> 00:22:05,425
- Jack Morgan
successfully raises
327
00:22:05,425 --> 00:22:07,960
the 500 million for
the loan and more,
328
00:22:09,095 --> 00:22:10,730
but he doesn't stop there.
329
00:22:12,064 --> 00:22:14,233
He sees the chance to
make even more money
330
00:22:14,233 --> 00:22:15,368
through the war effort,
331
00:22:16,769 --> 00:22:19,138
determined to rise
to the occasion,
332
00:22:19,138 --> 00:22:21,441
Jack gets President
Wilson's blessing
333
00:22:21,441 --> 00:22:24,911
to set up a Morgan
run, Office of Export,
334
00:22:24,911 --> 00:22:27,313
coordinating the
massive amounts of food,
335
00:22:27,313 --> 00:22:30,282
supplies and arms
sold to the Allies.
336
00:22:32,184 --> 00:22:35,722
- Is Office of Export,
encouraged American producers
337
00:22:35,722 --> 00:22:39,058
to sell their products to
the British and the French,
338
00:22:39,058 --> 00:22:42,161
and it boosts the value of
his investments at home.
339
00:22:47,366 --> 00:22:49,168
- By
contracting with companies
340
00:22:49,168 --> 00:22:51,404
where they have a
controlling interest,
341
00:22:51,404 --> 00:22:56,242
like US Steel and General
Electric, he gets paid twice.
342
00:22:59,712 --> 00:23:02,048
- The British and the French
received half a billion dollars
343
00:23:02,048 --> 00:23:04,183
and that money was used
to buy American products.
344
00:23:04,183 --> 00:23:08,020
So he was making money on
all sides of these deals.
345
00:23:08,020 --> 00:23:10,690
- The first world
war places a new banker
346
00:23:10,690 --> 00:23:12,992
at the forefront of
American finance,
347
00:23:14,861 --> 00:23:17,296
leaving no doubt that Jack
348
00:23:17,296 --> 00:23:19,832
has what it takes to
lead the House of Morgan.
349
00:23:21,100 --> 00:23:23,636
- Jack Morgan's
role in World War I,
350
00:23:23,636 --> 00:23:25,438
made him the most respected,
351
00:23:25,438 --> 00:23:28,007
highly regarded famous
banker in the world.
352
00:23:33,480 --> 00:23:36,883
Jack Morgan and his
colleagues profited enormously
353
00:23:36,883 --> 00:23:41,220
from the war because he
was loaning out the cash,
354
00:23:41,220 --> 00:23:43,122
and then the cash was being used
355
00:23:43,122 --> 00:23:44,624
to purchase things
from the companies
356
00:23:44,624 --> 00:23:45,825
that he had invested in.
357
00:23:47,927 --> 00:23:50,997
- While the House
of Morgan sees profits,
358
00:23:50,997 --> 00:23:54,033
many in the public see
it as war profiteering,
359
00:23:55,502 --> 00:23:58,738
and they're willing to see
that he pays a price for it.
360
00:24:21,393 --> 00:24:22,995
- Calm down.
361
00:24:22,995 --> 00:24:24,731
Everything will be fine.
362
00:24:24,731 --> 00:24:26,332
Just put the gun down.
363
00:24:26,332 --> 00:24:28,200
I'll pay you whatever
money you need.
364
00:24:29,135 --> 00:24:29,969
Hey.
365
00:24:46,886 --> 00:24:50,957
- Jack is shot, but survives.
366
00:24:52,759 --> 00:24:54,927
The would be
assassin is arrested,
367
00:24:54,927 --> 00:24:58,598
and the attack on the Morgan
family becomes front page news.
368
00:25:00,533 --> 00:25:04,203
Jack returns to work soon
after, hailed as a hero.
369
00:25:05,672 --> 00:25:08,608
With the attack on him
renewing calls for the US
370
00:25:08,608 --> 00:25:10,543
to officially declare war.
371
00:25:12,579 --> 00:25:13,780
- Erich Muenter,
372
00:25:13,780 --> 00:25:15,414
the man who tried to
assassinate Jack Morgan
373
00:25:15,414 --> 00:25:17,550
was or associated with Germany
374
00:25:17,550 --> 00:25:20,853
and that contributed to
anti-German sentiment,
375
00:25:20,853 --> 00:25:23,890
which helped those who wanted
to see the United States
376
00:25:23,890 --> 00:25:26,693
take a stronger stand
for Britain and France.
377
00:25:27,927 --> 00:25:29,195
- And
while President Wilson
378
00:25:29,195 --> 00:25:31,330
maintains American neutrality,
379
00:25:33,432 --> 00:25:36,736
soon, Germany leaves
him no choice.
380
00:25:38,304 --> 00:25:40,673
With the Germans
instituting unrestricted
381
00:25:40,673 --> 00:25:42,775
naval warfare in 1917,
382
00:25:44,877 --> 00:25:48,414
American merchant ships are
sunk by German submarines.
383
00:25:57,023 --> 00:26:01,961
And on April 6th, 1917, the
United States declares war.
384
00:26:06,899 --> 00:26:09,201
As the nation
prepares for battle,
385
00:26:09,201 --> 00:26:12,571
supporting Germany is
tantamount to treason.
386
00:26:26,152 --> 00:26:29,555
For Jacob's Schiff, his
conscientious refusal
387
00:26:29,555 --> 00:26:31,490
to participate in the loan
388
00:26:31,490 --> 00:26:33,893
has a devastating
effect on Kuhn Loeb.
389
00:26:36,629 --> 00:26:38,998
But his firm will survive
390
00:26:38,998 --> 00:26:42,769
as he steps away from the
helm and the public eye.
391
00:26:44,871 --> 00:26:48,107
- It was in a sense, the last
stand of those who opposed
392
00:26:48,107 --> 00:26:50,710
in the banking community,
the United States providing
393
00:26:50,710 --> 00:26:53,846
this kind of financial
support to Britain and France,
394
00:26:53,846 --> 00:26:56,783
which would become normal for
the United States thereafter.
395
00:26:58,284 --> 00:27:00,086
The majority of
bankers went along
396
00:27:00,086 --> 00:27:01,754
and very few spoke
out against it.
397
00:27:08,961 --> 00:27:10,797
- Although
almost forgotten,
398
00:27:10,797 --> 00:27:13,132
Jacob's Schiff's legacy endures.
399
00:27:16,836 --> 00:27:19,005
He went head to
head with JP Morgan
400
00:27:20,439 --> 00:27:23,542
and built one of the largest
investment banks in the world.
401
00:27:25,177 --> 00:27:28,314
- Jacob Schiff's legacy
is very complicated,
402
00:27:28,314 --> 00:27:30,216
Nobody really recognizes
403
00:27:30,216 --> 00:27:33,619
or remembers some of the
big financing that he did.
404
00:27:35,087 --> 00:27:37,556
In fact, today he's thought
of more as a philanthropist.
405
00:27:39,425 --> 00:27:41,493
- He made
massive contributions
406
00:27:41,493 --> 00:27:43,362
to the American Red Cross,
407
00:27:43,362 --> 00:27:46,833
the Tuskegee Institute
and countless others.
408
00:27:46,833 --> 00:27:50,502
- And it's that has
really survived through
the generations,
409
00:27:52,038 --> 00:27:55,808
the institutions that
he financed, that
he contributed to,
410
00:27:55,808 --> 00:27:58,677
he didn't see it as charity,
he saw it is justice.
411
00:27:58,677 --> 00:28:00,379
And this is a Jewish concept,
412
00:28:00,379 --> 00:28:04,216
a Jewish value that
really drove who he was,
413
00:28:05,651 --> 00:28:08,721
to see justice in
the world around him.
414
00:28:15,928 --> 00:28:18,798
- But as Jacob
Schiff fades from sight,
415
00:28:18,798 --> 00:28:20,967
the strife at Goldman Sachs
416
00:28:20,967 --> 00:28:23,903
threatens to spill
into the public eye.
417
00:28:23,903 --> 00:28:27,706
Samuel Sachs uncovers Henry
Goldman secret correspondence
418
00:28:27,706 --> 00:28:30,309
into legal dealings
with German banks.
419
00:28:32,779 --> 00:28:36,883
He knows it will destroy the
firm unless Henry resigns,
420
00:28:38,384 --> 00:28:41,788
but Henry Goldman
refuses to go quietly.
421
00:28:43,189 --> 00:28:44,991
- I always knew
this day would come,
422
00:28:46,425 --> 00:28:49,461
I prayed it wouldn't, Henry,
but deep down, I always knew.
423
00:28:52,298 --> 00:28:54,266
- I don't know what
you want me to say.
424
00:28:54,266 --> 00:28:56,135
- What I want you
to say, good God.
425
00:28:58,437 --> 00:28:59,271
- Is it true?
426
00:29:02,441 --> 00:29:05,611
- I think you already know
the answer to that, as do you,
427
00:29:06,946 --> 00:29:08,747
this entire interrogation
is a performance-
428
00:29:08,747 --> 00:29:10,316
- My son is over there,
429
00:29:10,316 --> 00:29:13,752
your nephew putting his life
on the line for his country
430
00:29:13,752 --> 00:29:15,554
while you actively
work against it?
431
00:29:16,856 --> 00:29:18,858
- I'm standing up for
what I believe in.
432
00:29:33,472 --> 00:29:38,410
- It's always been about you,
Henry, and it always will be.
433
00:29:55,828 --> 00:29:57,729
- To
avoid public disgrace
434
00:29:57,729 --> 00:30:00,099
and the destruction of his firm,
435
00:30:00,099 --> 00:30:02,701
Henry Goldman submits
his resignation.
436
00:30:05,637 --> 00:30:09,175
- Henry Goldman's
position was so unpopular,
437
00:30:09,175 --> 00:30:11,677
Phillip Lehman refused
to have anything more
438
00:30:11,677 --> 00:30:13,179
to do with Henry Goldman.
439
00:30:13,179 --> 00:30:17,016
The result was that Goldman
Sachs face the possibility
440
00:30:17,016 --> 00:30:19,018
that nobody would do
business with them.
441
00:30:20,386 --> 00:30:24,423
And so the rest of the
Sachs' and even his brother
442
00:30:24,423 --> 00:30:28,694
forced Henry Goldman to
resign from the company.
443
00:30:34,300 --> 00:30:36,969
- After years
of internal conflict,
444
00:30:36,969 --> 00:30:39,338
it took the strain
of war to break up
445
00:30:39,338 --> 00:30:41,307
the firms namesake partners.
446
00:30:50,216 --> 00:30:52,584
Soon after Goldman's departure,
447
00:30:52,584 --> 00:30:55,321
World War I finally
comes to an end.
448
00:30:57,056 --> 00:30:58,925
The Allies claim victory
449
00:30:58,925 --> 00:31:01,327
with the help of Wall
Street's financing,
450
00:31:01,327 --> 00:31:06,065
but with 20 million deaths
and over 20 million wounded,
451
00:31:06,065 --> 00:31:09,768
it has been an unimaginably
bloody and devastating conflict.
452
00:31:11,737 --> 00:31:14,573
One that has changed
the face of the world.
453
00:31:16,742 --> 00:31:20,546
While London may have survived
the onslaught by the Germans,
454
00:31:21,780 --> 00:31:23,682
it's comfort Wall Street.
455
00:31:26,052 --> 00:31:30,522
For the first time in history,
New York overtakes London
456
00:31:30,522 --> 00:31:32,491
as the center of
the financial world.
457
00:31:33,960 --> 00:31:37,463
- During World War I, the US
government gets much bigger
458
00:31:37,463 --> 00:31:40,032
and Wall Street becomes
as much bigger place
459
00:31:40,032 --> 00:31:41,633
than it had been before the war.
460
00:31:43,869 --> 00:31:46,338
- Those who
financed the victorious Allies
461
00:31:46,338 --> 00:31:48,907
like Jack Morgan,
have taken their place
462
00:31:48,907 --> 00:31:51,677
leading Wall Street into
an American century.
463
00:31:56,382 --> 00:31:57,984
Those who didn't,
464
00:31:57,984 --> 00:32:00,886
must fight to repair their
firm's damaged reputations.
465
00:32:11,097 --> 00:32:13,432
The years following
the first world war
466
00:32:13,432 --> 00:32:15,767
radically change
America's relationship
467
00:32:15,767 --> 00:32:17,169
with its financial center.
468
00:32:20,072 --> 00:32:24,210
A technological boom
creates new industries,
469
00:32:24,210 --> 00:32:29,215
automobiles, film, radio,
electronics, and aviation.
470
00:32:36,222 --> 00:32:37,956
All of which are publicly traded
471
00:32:37,956 --> 00:32:39,525
on the New York Stock Exchange.
472
00:32:43,395 --> 00:32:44,830
- So we look at the '20s
473
00:32:44,830 --> 00:32:48,434
as this great post-World
War I boom time.
474
00:32:48,434 --> 00:32:52,038
We start building skyscrapers
and our railroads increase.
475
00:32:52,038 --> 00:32:55,807
And now the automobile is
really been mass marketed
476
00:32:55,807 --> 00:32:57,843
by Henry Ford in
the United States.
477
00:32:57,843 --> 00:33:01,180
So the very word
modernity meant America.
478
00:33:02,581 --> 00:33:04,516
- Because of these
new technologies,
479
00:33:06,152 --> 00:33:08,987
participation in the
stock market explodes.
480
00:33:11,690 --> 00:33:15,361
And Wall Street ushers
in the roaring '20s.
481
00:33:18,130 --> 00:33:20,266
- What happened in Wall
Street in the 1870s and '80s,
482
00:33:20,266 --> 00:33:21,800
was just a Wall Street affair,
483
00:33:21,800 --> 00:33:25,504
but Wall Street in the 1920s
was an American affair.
484
00:33:25,504 --> 00:33:27,873
And you could invest in
the market in New York
485
00:33:27,873 --> 00:33:29,141
if you lived in Washington state
486
00:33:29,141 --> 00:33:31,277
or in Idaho or anywhere,
and people did.
487
00:33:32,544 --> 00:33:34,012
More and more Americans began
488
00:33:34,012 --> 00:33:36,248
investing their money
directly into the market.
489
00:33:38,050 --> 00:33:39,718
- The roaring '20
were a time period
490
00:33:39,718 --> 00:33:42,754
when the old rules
don't apply anymore,
491
00:33:42,754 --> 00:33:45,524
there are new technologies
that are pushing the economy,
492
00:33:45,524 --> 00:33:48,026
creating all these new jobs
493
00:33:48,026 --> 00:33:50,129
and new investment
opportunities.
494
00:33:53,232 --> 00:33:56,068
- Reaching
peaks never before seen,
495
00:33:56,068 --> 00:33:58,870
the booming market brings
a new breed of investor
496
00:34:00,072 --> 00:34:02,474
looking to make a
fortune on Wall Street.
497
00:34:03,909 --> 00:34:07,113
And one man arrives, hoping
to secure a job at the top
498
00:34:08,180 --> 00:34:10,216
by meeting with Jack Morgan.
499
00:34:12,118 --> 00:34:15,154
- Morning, Joseph P Kennedy
here to see Mr Morgan.
500
00:34:17,289 --> 00:34:18,657
- Do you
have an appointment?
501
00:34:18,657 --> 00:34:20,192
- You can just tell him
502
00:34:20,192 --> 00:34:22,294
I recently left my position
at Hayden & Stone in Boston,
503
00:34:22,294 --> 00:34:24,296
and I'm looking to
relocate in New York.
504
00:34:31,770 --> 00:34:35,006
- Sir, there's a Mr Joseph
Kennedy here to speak with you.
505
00:34:42,314 --> 00:34:43,482
I told him you're here.
506
00:35:10,376 --> 00:35:12,844
- I realize that Mr
Morgan's a busy man.
507
00:35:12,844 --> 00:35:17,849
Here, keep my card.
508
00:35:19,084 --> 00:35:20,886
- Joe Kennedy
won't let the setback
509
00:35:20,886 --> 00:35:24,356
discourage him, in fact,
510
00:35:24,356 --> 00:35:27,226
it only plays into his
determination to succeed.
511
00:35:29,428 --> 00:35:32,564
- Joseph Kennedy
was Boston born,
512
00:35:32,564 --> 00:35:37,203
Boston raised, Irish Catholic
managed to go to Harvard.
513
00:35:38,937 --> 00:35:41,907
- Joseph Kennedy was a climber
from the time he was 25
514
00:35:41,907 --> 00:35:43,609
and a bank president.
515
00:35:43,609 --> 00:35:44,943
- But
despite his pedigree
516
00:35:44,943 --> 00:35:49,248
and success in
Boston, in New York,
517
00:35:49,248 --> 00:35:50,982
he's learned an important lesson
518
00:35:50,982 --> 00:35:53,018
about Wall Street's
unwritten rule.
519
00:35:59,024 --> 00:36:02,261
- Joseph Kennedy came from
an Irish immigrant family
520
00:36:02,261 --> 00:36:04,730
that many, including the
Morgans had looked down on
521
00:36:04,730 --> 00:36:08,800
as rich as they were 'cause
he wasn't part of the club,
522
00:36:08,800 --> 00:36:10,101
he wasn't one of them.
523
00:36:12,438 --> 00:36:13,772
- There was a great
deal of prejudice
524
00:36:13,772 --> 00:36:16,174
in the country against
Catholics at that time,
525
00:36:17,809 --> 00:36:20,779
his Catholicism certainly was
not an asset on Wall Street.
526
00:36:22,180 --> 00:36:25,417
- Joseph Kennedy was so
different from Jack Morgan,
527
00:36:25,417 --> 00:36:27,719
the Morgans wanted to
make a lot of money,
528
00:36:27,719 --> 00:36:30,088
but they didn't actually
wanna be in the public eye.
529
00:36:31,723 --> 00:36:34,260
Joseph Kennedy, because he
had a chip on his shoulder
530
00:36:34,260 --> 00:36:36,662
for being from this
ethnicity that was excluded,
531
00:36:36,662 --> 00:36:39,030
he not only wanted to make
money, he wanted to be famous,
532
00:36:39,030 --> 00:36:41,567
he wanted people to
know he had money.
533
00:36:41,567 --> 00:36:44,236
- Turned away
by the House of Morgan.
534
00:36:44,236 --> 00:36:46,805
Joe Kennedy jumps at
the first opportunity
535
00:36:46,805 --> 00:36:48,574
to make his name on Wall Street,
536
00:36:50,976 --> 00:36:53,845
a chance to save the
Yellow Cab Company.
537
00:36:59,985 --> 00:37:02,654
John Hertz, the
founder of Yellow Cab,
538
00:37:02,654 --> 00:37:06,157
and eventually the Hertz rental
car company has a problem.
539
00:37:07,326 --> 00:37:10,161
Just days after taking
his company public,
540
00:37:10,161 --> 00:37:12,564
the stock price is crashing,
541
00:37:12,564 --> 00:37:14,666
and he needs
someone able to deal
542
00:37:14,666 --> 00:37:17,135
with what is called
a bear attack.
543
00:37:20,706 --> 00:37:21,907
- A bear attack,
544
00:37:21,907 --> 00:37:25,176
this is when you use
the press to see rumors
545
00:37:25,176 --> 00:37:28,480
of a company's
demise or problems
546
00:37:28,480 --> 00:37:31,116
as a way of driving
down the stock price
547
00:37:31,116 --> 00:37:34,420
that you can then
buy at a discount
548
00:37:34,420 --> 00:37:36,688
because you know that
those rumors are false.
549
00:37:40,392 --> 00:37:42,994
- Hertz
desperately turns to Kennedy,
550
00:37:42,994 --> 00:37:45,397
who promises he knows
just what to do.
551
00:37:46,598 --> 00:37:47,799
- I figured as long
as I was at the bar,
552
00:37:47,799 --> 00:37:48,867
I'd get you a refill.
553
00:37:50,702 --> 00:37:52,237
- Nothing wrong with a refill.
554
00:37:55,707 --> 00:37:56,642
- So where were we?
555
00:37:58,344 --> 00:38:01,813
- Look, I don't know
what Eddie's told you,
556
00:38:01,813 --> 00:38:04,282
but Yellow Cab is
a good company,
557
00:38:04,282 --> 00:38:07,819
it's a God solid company,
poured everything I had into it.
558
00:38:09,187 --> 00:38:11,890
What these jackals are doing,
it's downright criminal.
559
00:38:13,258 --> 00:38:14,593
- Actually, John, it's not.
560
00:38:17,429 --> 00:38:19,531
It doesn't mean we
can't put a stop to it.
561
00:38:20,632 --> 00:38:21,733
- And you can do that?
562
00:38:23,201 --> 00:38:26,572
- Well, I'll pull every lever
I can to defend your company,
563
00:38:26,572 --> 00:38:28,073
but it won't be cheap.
564
00:38:31,042 --> 00:38:34,079
- Joe Kennedy
has won John Hertz's trust,
565
00:38:34,079 --> 00:38:38,517
but what hurts know is
the man he just hired
566
00:38:38,517 --> 00:38:42,921
to save his business
has never fought off
567
00:38:42,921 --> 00:38:45,023
a so-called bear attack before.
568
00:38:46,224 --> 00:38:48,627
- Risk tolerance is
a huge part of this,
569
00:38:48,627 --> 00:38:50,696
if you really think
about what makes
570
00:38:50,696 --> 00:38:54,232
these people successful,
is really having a stomach
571
00:38:54,232 --> 00:38:55,667
for the risk that's involved,
572
00:38:55,667 --> 00:38:58,837
you don't make money without
taking on great risks.
573
00:38:58,837 --> 00:39:01,440
The question is, do you have
the stomach to ride it out?
574
00:39:02,808 --> 00:39:04,643
- While Kennedy
comes up with a plan
575
00:39:04,643 --> 00:39:07,579
to beat the unknown investors
behind the bear attack.
576
00:39:10,782 --> 00:39:15,353
Another outsider is starting
with nothing but a new idea,
577
00:39:15,353 --> 00:39:17,456
setting a course
that will eventually
578
00:39:17,456 --> 00:39:19,625
transform Wall Street forever.
579
00:39:21,059 --> 00:39:24,062
- See, we're a new brokerage,
but we're not a bucket shop.
580
00:39:24,062 --> 00:39:27,265
We do business just
like
Widder or EA Pierce,
581
00:39:27,265 --> 00:39:29,100
dealing in both equity and debt,
582
00:39:29,100 --> 00:39:32,904
typically stocks and bonds
and some other securities too.
583
00:39:32,904 --> 00:39:34,205
- Like Kennedy,
584
00:39:34,205 --> 00:39:36,074
Charles Merrill was rejected
585
00:39:36,074 --> 00:39:38,510
from the established
brokerages on Wall Street.
586
00:39:39,945 --> 00:39:42,981
Unable to access customers
through the usual means,
587
00:39:44,382 --> 00:39:46,918
he decides he doesn't
need anyone's permission
588
00:39:48,119 --> 00:39:50,956
and sells directly
to them in person.
589
00:39:50,956 --> 00:39:55,794
- Just look it over
when you have the time.
590
00:39:55,794 --> 00:39:57,262
And when you wanna
make an order,
591
00:39:57,262 --> 00:39:59,297
just come by the
office, we can chat.
592
00:39:59,297 --> 00:40:00,799
See, that's how we're different.
593
00:40:02,100 --> 00:40:04,503
All trades will be
executed next business day.
594
00:40:07,405 --> 00:40:08,674
Welcome to Merrill Lynch.
595
00:40:11,176 --> 00:40:13,712
- Charlie, from an early
age was an entrepreneur,
596
00:40:13,712 --> 00:40:16,314
he had this flair for just
doing things differently.
597
00:40:17,415 --> 00:40:20,218
He just had this ethical
strain in his body
598
00:40:20,218 --> 00:40:23,655
that believed that you really
had to be an honest broker.
599
00:40:23,655 --> 00:40:26,124
- At the time,
the leading Wall Street firms
600
00:40:26,124 --> 00:40:29,160
refuse to go out and
find new business.
601
00:40:29,160 --> 00:40:32,430
But Merrill worked hard
to find new clients
602
00:40:32,430 --> 00:40:35,100
while sharing a room at the YMCA
603
00:40:35,100 --> 00:40:38,403
with another young
banker, Edmund Lynch.
604
00:40:38,403 --> 00:40:42,107
- So Charles Merrill was the
big idea guy, the visionary.
605
00:40:42,107 --> 00:40:44,843
Edmund Lynch, he was more
the numbers crunching guy.
606
00:40:46,344 --> 00:40:50,115
- The two form
a new firm, Merrill Lynch,
607
00:40:50,115 --> 00:40:52,618
and start to build the
company from the ground up.
608
00:40:53,852 --> 00:40:56,822
- Edmund Lynch question
some of Charles's ideas,
609
00:40:56,822 --> 00:40:58,356
but the two of them
in their partnership
610
00:40:58,356 --> 00:40:59,691
really made a dynamic duo.
611
00:41:06,665 --> 00:41:08,199
- While Charles
612
00:41:08,199 --> 00:41:11,169
and Edmund try to succeed
through honest, hard work.
613
00:41:11,169 --> 00:41:15,106
Joe Kennedy has decided
on a different approach.
614
00:41:15,106 --> 00:41:18,143
He sets up an improvised
stock trading operation
615
00:41:18,143 --> 00:41:20,145
in a suite at the
Waldorf Astoria.
616
00:41:22,347 --> 00:41:25,784
He has a plan to stop the
bear attack on Yellow Cab.
617
00:41:27,152 --> 00:41:28,787
- Yes, Wall Street 451, please.
618
00:41:30,556 --> 00:41:31,456
Yes, it's Kennedy.
619
00:41:32,924 --> 00:41:36,762
Yes, sell 4,000 Shares at
3,708 through 50% margin.
620
00:41:40,666 --> 00:41:43,702
- With $5
million raised by Hertz,
621
00:41:43,702 --> 00:41:46,805
Kennedy has just enough to
raise the price of the stock,
622
00:41:49,374 --> 00:41:51,543
but he can't make
just one big buy,
623
00:41:52,978 --> 00:41:55,246
he must make it seem like
hundreds of investors
624
00:41:55,246 --> 00:41:58,149
all over the country
believe in the company.
625
00:42:10,028 --> 00:42:11,797
- Wall Street 451, please.
626
00:42:11,797 --> 00:42:14,900
- When Joe Kennedy wanted to
pump up the value of the stock
627
00:42:14,900 --> 00:42:16,434
or the price of the stock,
628
00:42:16,434 --> 00:42:19,404
what he would do is, he would
get investors to start buying
629
00:42:19,404 --> 00:42:21,372
and then to start to
trade with each other.
630
00:42:21,372 --> 00:42:22,273
- Sell 400.
631
00:42:23,642 --> 00:42:24,676
Yes, thank you.
632
00:42:25,844 --> 00:42:28,146
- This generates a
buzz on Wall Street,
633
00:42:28,146 --> 00:42:30,215
it also drives up the stock,
634
00:42:30,215 --> 00:42:32,317
now with that buzz and
the price going up,
635
00:42:32,317 --> 00:42:34,352
now you have other
investors jumping in,
636
00:42:34,352 --> 00:42:36,287
further drives up the stock,
637
00:42:36,287 --> 00:42:40,325
then you start to leak
news to friendly reporters
638
00:42:40,325 --> 00:42:42,193
about what a great company it is
639
00:42:42,193 --> 00:42:44,262
and then that further
drives up the stock.
640
00:42:44,262 --> 00:42:46,798
- Buy 5,000, keep it going.
641
00:42:48,533 --> 00:42:51,637
- Joe Kennedy was very good
at manipulating the press,
642
00:42:51,637 --> 00:42:55,707
using rumors as a way of
altering the stock price.
643
00:42:57,175 --> 00:42:59,077
- Listen, Frank, we're close,
644
00:42:59,077 --> 00:43:01,046
we're close, but we
need to be patient.
645
00:43:04,983 --> 00:43:07,152
- If Kennedy's
plan is discovered,
646
00:43:07,152 --> 00:43:10,188
the $5 million will
have been wasted,
647
00:43:10,188 --> 00:43:12,123
and his reputation destroyed.
648
00:43:14,125 --> 00:43:15,661
- Joe Kennedy spent a week,
649
00:43:15,661 --> 00:43:17,663
had several telephones
aggressively bought
650
00:43:17,663 --> 00:43:20,531
and sold Yellow Cab Company.
651
00:43:20,531 --> 00:43:24,002
- Yep, we're up three,
buy $10,000 worth now
652
00:43:24,002 --> 00:43:26,738
and stay by your
phone, keep it going.
653
00:43:28,006 --> 00:43:29,340
- Was that stock manipulation?
654
00:43:29,340 --> 00:43:30,175
Yes.
655
00:43:30,175 --> 00:43:31,276
Was it legal?
656
00:43:31,276 --> 00:43:32,110
Yes.
657
00:43:40,752 --> 00:43:43,021
- New York Vil 274, please.
658
00:43:45,724 --> 00:43:48,293
John, you're looking
at the ticker?
659
00:43:50,962 --> 00:43:52,864
You can just send my
check to the Waldorf,
660
00:43:52,864 --> 00:43:54,165
you know where to find me.
661
00:43:56,868 --> 00:43:57,669
I told you.
662
00:44:04,509 --> 00:44:06,511
- Kennedy outmaneuvered
I suppose,
663
00:44:06,511 --> 00:44:07,879
the big boys on Wall Street.
664
00:44:07,879 --> 00:44:09,580
So he won, they lost.
665
00:44:11,883 --> 00:44:14,452
- Thousands of
investors take the bait,
666
00:44:14,452 --> 00:44:16,054
believing Kennedy buys
667
00:44:16,054 --> 00:44:18,690
represent real
interest in the company
668
00:44:18,690 --> 00:44:20,391
and buy the Yellow Cab stock,
669
00:44:22,861 --> 00:44:25,663
it rises past its
original price,
670
00:44:25,663 --> 00:44:27,899
giving Kennedy his first win
671
00:44:27,899 --> 00:44:30,702
and making his name a real
player on Wall Street.
672
00:44:32,771 --> 00:44:36,274
But more importantly, he's
learned a valuable lesson,
673
00:44:37,709 --> 00:44:41,312
there's more money to be made
in manipulating the market.
674
00:44:41,312 --> 00:44:44,282
- He could have rented a
much cheaper hotel room
675
00:44:44,282 --> 00:44:46,017
and had just the same success,
676
00:44:47,185 --> 00:44:48,854
but he always wanted to appear
677
00:44:48,854 --> 00:44:51,289
that he was the master
of the universe.
678
00:45:01,232 --> 00:45:04,102
- While Kennedy's
ambition soon makes him famous
679
00:45:04,102 --> 00:45:06,504
for beating Wall
Street at its own game.
680
00:45:09,140 --> 00:45:12,677
Charles Merrill and Edmund
Lynch have carved out a spot
681
00:45:12,677 --> 00:45:14,813
among Wall Streets
leading firms,
682
00:45:14,813 --> 00:45:16,681
doing things the honest way.
683
00:45:18,483 --> 00:45:22,720
Their first big break is an
unlikely place, supermarkets.
684
00:45:25,523 --> 00:45:27,893
- One of the most important
things Charlie Merrill did
685
00:45:27,893 --> 00:45:30,061
was to underwrite supermarkets,
686
00:45:30,061 --> 00:45:32,831
which was a new form of industry
687
00:45:32,831 --> 00:45:35,600
that traditional
Wall Street houses
688
00:45:35,600 --> 00:45:37,936
kind of shunned because
they just did the railroads
689
00:45:37,936 --> 00:45:39,537
and the other traditional forms.
690
00:45:40,806 --> 00:45:42,707
Charlie Merrill
thought supermarkets
691
00:45:42,707 --> 00:45:44,409
were gonna take over the world.
692
00:45:44,409 --> 00:45:46,411
And he underwrote
them and he was right.
693
00:45:49,080 --> 00:45:52,050
- Like Goldman & Sachs,
they find success
694
00:45:52,050 --> 00:45:54,319
where the rest of Wall
Street wasn't looking.
695
00:45:55,854 --> 00:45:57,856
- You have to understand
Merrill's psychology,
696
00:45:57,856 --> 00:46:00,558
as well as the general
ethos of the company.
697
00:46:01,993 --> 00:46:04,796
It was doing your research,
finding out what was going on.
698
00:46:06,397 --> 00:46:08,199
He had a way of
looking at the market
699
00:46:08,199 --> 00:46:10,468
that was much more longterm.
700
00:46:10,468 --> 00:46:11,769
He had a way of
looking at the market
701
00:46:11,769 --> 00:46:13,271
that was much more in depth.
702
00:46:15,006 --> 00:46:16,942
- After
a few short years,
703
00:46:16,942 --> 00:46:18,676
Merrill Lynch have
gained the respect
704
00:46:18,676 --> 00:46:22,280
of their fellow financiers
and made a fortune doing it.
705
00:46:24,215 --> 00:46:26,651
But Merrill and
Kennedy are hardly
706
00:46:26,651 --> 00:46:28,519
the only investors
making millions.
707
00:46:37,863 --> 00:46:39,497
- When people see a good thing,
708
00:46:39,497 --> 00:46:42,233
when people see somebody
making money on something,
709
00:46:42,233 --> 00:46:43,869
they think that could be me too.
710
00:46:45,303 --> 00:46:49,875
And so when people would see
the price go up in the 1920s,
711
00:46:50,741 --> 00:46:52,010
they think, oh my gosh, okay,
712
00:46:52,010 --> 00:46:53,378
you're gonna feel like a
fool if you don't do it.
713
00:46:55,313 --> 00:46:59,150
- I think that when people
go towards Wall Street,
714
00:46:59,150 --> 00:47:01,019
they're always
looking for that sense
715
00:47:01,019 --> 00:47:04,389
of finding that next big thing,
716
00:47:04,389 --> 00:47:06,357
finding that massive
amount of success.
717
00:47:08,626 --> 00:47:10,996
- The 1920s was actually
the biggest boom
718
00:47:10,996 --> 00:47:14,132
in the history of the
New York Stock Exchange,
719
00:47:14,132 --> 00:47:17,535
it went up 425%,
became a frenzy.
720
00:47:25,510 --> 00:47:28,914
- As the stock
market keeps breaking records,
721
00:47:28,914 --> 00:47:31,950
not everyone is so enthusiastic.
722
00:47:35,186 --> 00:47:36,687
- Charles Merrill,
723
00:47:36,687 --> 00:47:38,789
he saw a lot of
the trouble brewing
724
00:47:38,789 --> 00:47:40,691
with regards to
market valuations,
725
00:47:40,691 --> 00:47:43,661
with regards to the
liquidity in the market.
726
00:47:43,661 --> 00:47:46,731
- Over history, people do
believe that things are so good,
727
00:47:46,731 --> 00:47:47,933
it will never change,
728
00:47:47,933 --> 00:47:51,569
it's gonna go on forever
and rarely doesn't.
729
00:47:51,569 --> 00:47:56,574
- William, cancel
my appointments.
730
00:48:00,145 --> 00:48:02,948
- As the market
breaks record prices,
731
00:48:02,948 --> 00:48:05,783
Merrill has its doubts
it can go much higher.
732
00:48:07,118 --> 00:48:10,555
As he contemplates
getting out, Edmund Lynch
733
00:48:10,555 --> 00:48:14,859
and everyone else on the street
think he's lost his mind.
734
00:48:16,494 --> 00:48:17,929
- Merrill and began to be more
735
00:48:17,929 --> 00:48:19,965
and more worried about
the stock market.
736
00:48:19,965 --> 00:48:22,667
And he was so against
the grain at that point,
737
00:48:22,667 --> 00:48:26,371
so many people thought
the sky's the limit,
738
00:48:26,371 --> 00:48:28,739
that Merrill actually
went to a psychiatrist.
739
00:48:31,676 --> 00:48:34,079
- No matter what I do, I can't
get a good night's sleep.
740
00:48:35,947 --> 00:48:36,847
It's been months.
741
00:48:41,953 --> 00:48:43,754
I don't really care that
it drives Ed up the wall,
742
00:48:43,754 --> 00:48:44,789
but poor Helen, she,
743
00:48:48,426 --> 00:48:51,262
she's happiest when I stay at
the office late these days.
744
00:48:57,135 --> 00:48:59,604
Everyone around me
thinks I've lost my mind.
745
00:49:03,341 --> 00:49:04,242
What do you think?
746
00:49:06,777 --> 00:49:08,746
- Charles Merrill's looking
at it and he's doing the math,
747
00:49:08,746 --> 00:49:11,249
he's like this doesn't
make any sense,
748
00:49:11,249 --> 00:49:13,451
and it's going to
crash, he knows it.
749
00:49:13,451 --> 00:49:15,286
And he doesn't understand
why no one else
750
00:49:15,286 --> 00:49:19,024
is seeing this reality and
even questions his own sanity.
751
00:49:20,658 --> 00:49:21,926
- In those days, a
Wall Street titan,
752
00:49:21,926 --> 00:49:23,394
going to a psychiatrist,
753
00:49:23,394 --> 00:49:26,864
I'm sure that nobody would have
admitted that they did that.
754
00:49:26,864 --> 00:49:29,400
But again, Charlie
Merrill was different,
755
00:49:29,400 --> 00:49:31,036
he was always bucking the crowd.
756
00:49:38,043 --> 00:49:40,545
- Charles
Merrill is torn,
757
00:49:40,545 --> 00:49:43,548
the more signs of a
coming collapse he sees,
758
00:49:43,548 --> 00:49:46,151
the more Edmond
Lynch wants to invest
759
00:49:46,151 --> 00:49:48,386
in the skyrocketing market.
760
00:49:48,386 --> 00:49:52,323
But what they don't know
is that Merrill is right.
761
00:49:52,323 --> 00:49:53,158
- My God.
762
00:49:54,792 --> 00:49:56,761
- While
some panicked,
763
00:49:56,761 --> 00:49:59,497
others make their
biggest moves yet.
764
00:49:59,497 --> 00:50:00,965
- So what
are you proposing?
765
00:50:00,965 --> 00:50:04,569
- An investment trust, unlike
Wall Street has ever seen.
766
00:50:04,569 --> 00:50:07,004
- Given the market's
turbulence, action is required.
767
00:50:07,004 --> 00:50:09,674
- Mr Morgan is closely
following the situation.
768
00:50:09,674 --> 00:50:12,843
- Not trying to be greedy,
simply asking from a hunter.
769
00:50:12,843 --> 00:50:15,213
- These numbers are terrifying.
770
00:50:17,048 --> 00:50:20,051
- JC Penney's up two and a
quarter, Kresge's up four.
771
00:50:20,051 --> 00:50:21,319
- You're missing the big picture
772
00:50:21,319 --> 00:50:23,121
just because you
don't want to see it.
773
00:50:23,121 --> 00:50:25,022
- Nobody believes it, but you.
57869
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