Original subtitles

THE STORIES AND CHARACTERS IN THIS SERIES ARE FICTIONAL

ANY RESEMBLANCE TO REAL PERSONS OR EVENTS

IS ENTIRELY COINCIDENTAL

HEAD OFFICE

Are we all here?

OK, let's get started then, a quick run round the table.

For the agency, Simone Ruzzo, head of branded content.

Luca Mich Silvestre head graphic designer.

Cecilia Dibaldes, senior copy.

Young Gabriele Vagnato junior creative assistant.

Valentina Barbari, color match curator.

- Mario Gennasio, talent manager. - Hello.

Arianna Volo, social data analyst.

And in call we have Melissa Farro and her costume assistant.

Hello, good morning.

Greta Benni, project creative director. Pleasure.

I don't think we need to introduce Achille Lauro

and his manager Giovanni Luca Cozzolano.

Thank you for being here. OK, let's get to the point.

The colour of Achille's socks in the Apollo smartphone ad.

- Greta, over to you. - Thank you.

Right, what we looked at

is where the brand's palette

meets with your color analysis table,

and so we were thinking of a greenish...

Pantone, which...

Not convinced by greenish?

We have a range of alternative colors we can consider...

No, it's not the Pantone, there's another issue.

- We like the campaign. - Thank you.

It's all really great, but we basically don't want to...

I don't want to touch... the phone.

I don't want to touch the phone with my hands.

But it's the ad for...

that phone, that's the ad.

I know it's the phone ad,

but it's not like I come here, accept something and I'm crazy.

I use the other brand.

- The competition. - Yes, but you...

I mean, I wouldn't want people to think I use this one.

- You're advertising this brand. - I use the other brand as well.

- I understand the problem. - Everyone uses the other one.

No, guys, excuse me...

I worked on this for three months.

We start shooting in four days...

We need a different idea.

I'm not sure we'll be able...

- What if he used the speakerphone? - That's an idea.

What the fuck are you saying?

It could give the idea that he's holding the phone.

- I agree. - Well done, Gabriele.

I don't touch the telephone,

maybe put it in a girl's hand, she touches it and I don't.

- I'll explain. Give me your hand. - He's joking.

Could you please not touch me?

Excuse me a moment.

- Brilliant! - It's bullshit, it's not brilliant.

- A bit Jimmy Fallon. - That's it.

- Jimmy Fallon? Please... - More American.

Definitely more international, I don't touch it...

- Hello, hello? - Hello?

Can you please stop?

Can you please stop touching me?

- It's beautiful. - No way am I touching it.

Please, can you stop?

We understand each other.

- Hello? - Stop fucking touching me!

Keep calm, keep calm.

Well, I think that's us.

I'll send a recap so you have everything in a mail.

BRANCH OFFICE NO. 7

"10 STORIES IN 20 MINUTES"

NO STICKERS, THANKS

LITTLE FISH

Sure, the client has to be reminded it's a very challenging budget.

Yes, that's right, the zucchini for the photos for the ad.

No, we don't have to eat them.

In production terms we're aiming low.

Can't we take the pictures and then give them back?

- So it's a podcast? - Not that low.

...You rent...

It's a new service I'm proposing for you.

Fru, what are you doing?

Today's TikTok for the agency's profile.

- But I'm working. - So am I, unfortunately.

Money.

- How is it, does it work? - Yes.

- Shall we try another ending? - No.

No, because that cut there, we could...

It's perfect, Ciro, your best performance ever.

Thank you.

Gianlu'.

Satisfy him a little.

It's not my fault he gets so excited.

You never satisfy him.

Guys, she's here, in the office with the mastiff.

Well, our new creative director for the branch office,

Greta Benni.

- Congratulations on the promotion. - Thank you.

It's not like head office here.

Yes, when they told me I'd be changing cities,

I actually thought they meant a city.

But here it's like... the sticks.

In 40 minutes you can be downtown.

Here, obviously, you won't be dealing with big fish,

the clients are smaller, but that's the beauty of branch offices.

- It's exciting. - But I'm not...

We have branch office number four in Busto Arsizio,

number five in Cernusco sul Naviglio, all with great staff.

Except for six, six is shit.

- I'm not recording. - Obviously, of course not.

But I'm not very convinced about the proposal and...

- so I'd like to talk... - Have you met the team?

Right, creative teams? How are you organised?

I'm Alessio, junior creative, I work with Raffaele,

Senior...

There's Alice, graphic designer.

Sara, content manager.

And so you're the admin and technical team?

- Have you seen your room yet? - No, I haven't had the pleasure.

There's a fish tank. There used to be fish but they kept dying.

- So we just kept the water. - Well, yes.

That seems like a good solution.

You're what team...?

Gianluca, Fru to everyone, social media manager.

Fabio, production. Ciro, videomaker, I'm the project manager, Aurora.

And what are you working on right now?

I'm not working right now.

We're organising a shoot for tomorrow for 'Verre Floors'.

What does the campaign involve?

It's a campaign...

it's cross-platform.

We thought of creating...

kind of suggestions...

slides of a moment...

We take pictures of the floors.

And then we put them on Instagram.

There's also a slogan, this here. We also had T-shirts made.

- I have to make an urgent call. - There's the terrace...

it's quieter.

If you want come on set, we're going...

She doesn't want to.

- I like her already. - Me too.

I mean, Gabriele, I should've apologized, there you go.

I'm sorry.

I know you and I

didn't really know each other in this year working together...

Two years, Greta.

Maybe for you it's only one, because you called me Paolo for the first.

- And then why did you call me? - To apologise.

- To you, to everyone. - OK, you've done that.

And because Manzini won't answer me.

Can you talk to him?

Tell him that we sorted it out, that I apologised.

And I feel great now, look.

They even promoted you.

It's not a promotion, we all know that, it's harassment.

The clients are nobodies. I have a fish tank with no fish.

And then the clients...

You know what their social campaign is for a flooring company?

- What? - Photos of floors. Just photos.

You know what the slogan is?

GO OAK YOURSELF

Please help me.

Don't worry, I'll talk to Manzini.

Show him you're working.

Here they think you've lost it, that you've gone mad.

Do the campaign... you know what to do,

you have to prove your worth to him.

Without you everything's blocked here.

Really?

Even the campaign with Achille.

I thought you'd already shot it.

Don't worry, I'll talk to Manzini.

- You go. - I'm going.

- Greta? - What?

"Go oak yourself".

Fru, for tomorrow's TikTok...

you wanna come to my place tonight to try something new?

No, Ciro, you know.

I's better as a surprise, surprise me.

- You always surprise me. - OK.

Tomorrow.

Right, the reason for this meeting

is that a few things will have to change here.

Photos of parquet isn't a campaign, it doesn't work.

What? We've always used photos.

The talking face of a human being linked to a brand

suggests that other human beings might buy that brand.

Engagement, you heard of it?

One video creates 12 times more engagement than a photo. So,

we find an influencer.

- We've never used an influencer. - Exactly.

- Why not? - "Why not?"

First of all, they use up half the budget,

then they're annoying.

That is, as human beings...

because they move, they talk...

Parquet does what we say, influencers don't.

I already have someone in mind....

Life is beautiful.

- Who's this? - Herbert De Filippis.

Him who slips and says multinational things to his followers?

His 407,000 followers.

We have him slip on the parquet

and when he arrives in front of the camera

he says something in his tone of voice that aligns with the brand.

And it won't be, "Go oak yourself".

I like her more and more.

Right, everyone get to work.

I have a set to prepare.

Ciro...

right?

Yes.

I saw that you took notes, well done.

No, I don't take notes.

What were you writing?

"Michele".

- And who's Michele? - I always write Michele...

on every page.

I like the way it shadows. Then it comes...

INT. EDIT FLYING ZUCCHINI

Catari, Catari...

Why do you say such bitter words?

Why do you speak to my heart...?

- Shall I get you to the bus stop? - I wish.

I have to reply to a pointless email about the flying zucchini.

They hope at least that this email "finds you well"?

Of course.

They also say that "the zucchini don't fly the way we'd expect

"zucchini to fly".

What do they know...? If ours fly like that... They fly low.

I'll keep you company, then we can leave together.

I'm sorry they rejected your slogan for the parquet.

I'm sorry too.

She's hardly in the door and she's already rejected my idea.

I liked it.

You've taken my life...

Not the Neapolitan, come on...

My life...

Will you let me finish?

All has passed

And I am in your thoughts no more

Ungrateful heart

You've taken my life

All has passed

And I am in your thoughts no more...

Herbert, I'm the director, instead for the audio...

The director, how wonderful!

Herbert, sorry, this is the client.

- Hi, nice to meet you. - Same here.

As I was saying, Herbert, this is all a bit last-minute,

but the best things are born that way.

- Indeed. - Nice to meet you.

Hi, nice to meet you.

You slip on the parquet, look into the camera and say...

- Nice to meet you, Herbert. - Hi, nice to meet you.

"You can leave me, go, but from my memories..."

"I can't 'elt' you slip".

This 'elt'. I've never heard that before.

It's a typo.

- Nice to meet you. - Mademoiselle, nice to meet you.

The phrase is "let you slip".

- Nice to meet you. - Hello.

- Does it bother you? - No, not at all.

More than anything, I'm a bit excited,

I'm bradycardic, it's my first time.

- Then I have to do the dance. - What dance?

For TikTok, the tall, weird guy with the long hair told me.

- Nice to meet you. - Same here.

- Are you sure everything's clear? - For TikTok?

Fru, yesterday I spent two hours learning a dance.

Look, Ciro, don't misunderstand me.

This dancing couples thing, it's not that I'm not interested,

it's that I really don't give a shit.

But it's beautiful, it's for the agency's profile.

But the agency's pro...

Look, Ciro, did you know that in human beings

every pore of their skin is equipped with a small hair erector muscle,

whose function is to insulate or defend, think of hedgehogs.

But for us humans

it's completely useless because we're no longer covered in hair.

You know the only thing more useless than hair erector muscles in humans?

I...

The agency's TikTok profiles

are a nothingness that produces nothingness.

But everyone always enjoyed them.

We were the entertainers of the evening,

like when we had karaoke on Friday nights, it's a tradition.

What tradition? We did it twice,

when they asked me to do the agency's Christmas video.

- I loved the Friday karaoke. - You see that?

Beautiful.

Ciro, today in the office we have an influencer with 407,000 followers.

I'm using him for today's dance, OK?

I mean, we have a genius with us,

a luminary, a master, a Nobel Prize winner,

a Buddha, an icon, a bard,

a messiah, and we're not meant to exploit him?

Are we crazy?

- Seven years to get a degree... - Master's.

Master's...

Then I have to watch this guy slipping on a parquet floor.

I can't...

Action.

'Verre Floors' Herbert, take 1.

Whenever you want, Herbert.

He's dead.

Are you hurt?

- Sorry, I didn't slip. - Don't worry, we'll do it again.

- It must be the excitement. - It happens.

Yes, it happens. Let's do it again.

'Verre Floors' Herbert, take 2.

Action.

- Is it bleeding? - No, no.

Oh, my God!

- Are you hurt? - Here at my solar plexus.

- Is it the jacket? - Is it the parquet?

Is it God?

I know whose fault it is, it's his fault.

- The director. - We'll sort it.

In the dressing room, he said, "I envy you."

- Are you crazy? - I did nothing.

Yes, he's jealous that I'm doing the dance.

You can't slip like that, though.

Now let's see.

I don't know how to slip anymore.

Bugger this!

- What does he mean? - I don't know how to slip anymore.

Our oak undergoes six stages of sanding.

Maybe we could try with another type of parquet?

Don't tell me it's the parquet!

- He's forgotten how to slip. - You're right.

Greta, can we try to dress him with something more slippy?

Excuse me for a moment.

I was only saying that if we used...

Don't tell me the parquet isn't slippery.

You're right, Herbert's fault. The parquet...

Yes, hello? No, it's not my phone, but go ahead.

Greta, I told you the influencer would only create problems.

He had one thing to do, now he can't even do that.

And he gets paid 12,000 euros.

They did the whole Apollo campaign without me.

Greta, you wanted the influencer,

so you help me get out of this.

- He's angry. - I'll never get back to head office.

Sorry, Herbert's depressed, he says his career's over.

We're coming, one moment.

One problem at a time.

But what is this in here?

TOBACCO MAKERS

Hey, you can't do that.

You can't give up at the first hurdle.

Life is beautiful.

It's over.

If I can't slip, I'm worthless.

All right, it's like before...

I'm stuck.

Me too.

We're coming.

Great performers

don't become great by staying in their bedroom.

The rain can't last forever.

You need to play away from home as well, doesn't he, Greta?

Push yourself...

OK, now...

I had a little bird.

What color?

Yellow...

Me and my girlfriend had this little bird

who was always locked up in a cage.

Always.

So one day I said,

why don't we open this cage?

We'll let this bird fly, have an experience,

see the world.

So we decided to open the cage.

- How did it go? - He died.

Because I also had a cat who was waiting for me to open the cage.

Maybe not the right example.

What I was trying to say

is that I left home as well once.

You broke up as well.

Temporarily, but that's not...

I also felt like that little bird.

So one morning I stood in front of the mirror,

I looked at myself and said: Oh!

Oh?

"If you've never been strong away from home,

you've never been really strong."

I told myself that in front of the mirror.

You're right.

I need a mirror.

You've understood nothing.

Fabio means you have to look beyond, Herbert.

Beyond the mirror. At home I have a mirror

at the end of the corridor.

Without the mirror I'm not balancing properly, that's why.

Bloody hell!

This guy really is an asshole!

Let's find him a mirror.

- We'll find a mirror. - Nice and big.

I have to see everything in it, understand?

One like that.

One that goes from the bottom to the top.

"You can leave me, go,

but from my memories... but from my memories I can't 'elt' you slip."

Let you, Herbert, let you slip.

- What the fuck...? - The client's happy.

The parquet was perfect, we can dub it in.

All right.

Go!

Yes!

Great. I can achieve anything now with the mirror, understand?

I can become like Khaby Lame.

Come on, come on!

I can slip all over the world.

This rubbish needs to be thrown away.

Further to the right, a little more.

A little toward you.

Perfect.

May I?

Marione used to sleep here.

Because it's the only room with a sofa in the whole office.

In fact now Marione's...

I see you're settling in?

- Slowly. - Slowly,

it's not the fact of doing it slowly, as they say...

Listen, Greta, I have to tell you.

We can't working like this.

You turn up, destroy our creativity,

call the influencer and you don't help us manage him...

- I'm stealing Mario's sofa. - Never mind the sofa.

I've been wrong so many times now I already know

That almost certainly I'm wrong about you today...

I want you to understand that we do things together here.

Sometimes they're crap, but we do them together.

But what difference can one more time make

In my life

Accepting this strange date

It was madness...

Are you doing a Story?

I'm sad among the people

Passing me by...

The client and Roberta congratulated us on the campaign.

It was a good idea to call Herbert.

I'd never have thought so, because...

Well done.

This sun lights up my face

A sign of hope...

Ale, shall we go to the bus stop together?

No, Eloise has came to Naples for the weekend.

You want a lift?

No.

Love, hurry up, I can't resist

If you don't come soon, I won't exist

I won't exist...

- If you want to sing... - No.

I don't sing.

The weather's changed, it's raining

But I'll stay and wait...

No.

I don't care what the world might think

I don't want to leave...

- You ready? - Yes.

- Please don't let me down. - OK, don't worry.

- Ready? - Yes.

- I'll count you in. - Five, six, seven...

Oh, dance.

How do you manage to have 407,000 followers?

Change.

Go.

You're a scoundrel, you robbed us.

I slip, I don't dance, I slip!

Go.

Freestyle.

Look, it's not easy to write this kind of ad, eh?

It sounds like it was written by a 50-year-old man.

- I wrote it. - How long does a horse live on average?

I do the voiceover for your lives cos they're miserable...

Ciro, if you don't push the boat out a bit, she's never gonna change her vision.

- What the fuck have you done? - The client liked it.

You're responsible for this mess, now you sort it out!

I changed your lives with the voiceover.

The floor was like lava!

Absolutely not.

- We're in the shit, we have nothing. - But we have a method.

Have you any ideas for the ad?

What ad?

Subtitles: Issaverdens - Rome