Original subtitles

- I am absolutely a fanatic over this game.

I can eat it up, it's awesome.

- I love it.

I love getting to be something else

and creating this character.

- It's a fun way to express yourself.

- I've been talking pretty much nonstop for the past

96 hours.

This is as important as music and movies.

It's another way to talk and communicate.

- It's a wonderful way of connecting with a lot of

different people.

It really changes a lot for you.

It puts you into a different world and it's just wow,

this is lovely.

- When you engage something so deep,

so dark, so personal

in that intimate kind of a way, you carry that with you

wherever you are.

- Here, you are an outsider getting to play

the ultimate outsider.

All the sudden, you have different people

that place different values on what is gaming?

What is a role playing game?

- It was something that opened people's eyes

to being able to express yourself in a whole different way.

- This is one of the great secrets of pop culture,

of the 21st century.

- The key moment of my entire life

is when I first played Dungeons and Dragons.

- Your dungeon master has placed you

in a dreadfully precarious position.

You're playing the most phenomenal game ever created.

Your choices are limited.

Stand and fight or run.

Use your lightning bolt.

- I was just instantly just addicted.

- Throughout the 70's and 80's, the most commercially

successful role playing games were all fantasy games.

They were all sort of variations on Lord of the Rings

for the most part.

You go on an adventure.

You kill a dragon.

You get some gold and then you hit repeat.

Dungeons & Dragons popularizing it.

- Dungeons & Dragons has grown from an obscure hobby

for an obsessed elite into a craze

shared by an obsessed million or more.

- Role player, through it, was something

that was really big in contemporary culture.

Literally millions of people were playing all the time.

It allowed something quite new,

which was a game that had a very strong narrative.

People would be getting into this so much.

- It's surprising how much of your aggressions

you can take out just by rolling dice trying to

kill some monster.

- Role playing games were an opportunity to live the story,

ya know, be an actor, tell the story,

but create drama.

- Yeah, I think the role playing is,

we call it an art form, role playing,

and it's just unique.

It's a unique experience.

- I found Dungeons & Dragons at a very early age,

as a teenager, and we had a group that played

and it wasn't something we talked about.

To admit to being a Dungeons & Dragons player

or role player, you risked social ridicule.

- Role-playing games were not understood.

It was new and especially in the deep south.

You're a geek and a nerd for doing it.

None of the cool kids played role-playing games.

- I think that that is where I found more of a

comfort level interacting with people.

- I was the outsider.

I was teased, not invited to birthday parties.

That was my life, ya know?

- Part of the role-playing game hobby and prior to everybody

sitting down to play, somebody's gotta come up with a

general story line of what you're gonna play through.

- Well, we appreciate that.

- Alright.

- Thanks for calling me, okay?

- You can buy books that give you stories

or you can write your own.

So, from a early point, we were creating our own story.

- Stewart Wieck, White Wolf's founder,

he and his brother started a magazine that was

called White Wolf magazine.

The first couple issues looked like their stapled together,

black and white paper, white line art,

looked like something that you'd see at a high school

freshman make out of his garage because that's kinda

not too far from the truth.

- We pooled money ourselves and we bought a box of

photocopy paper and I took that into high school one day

and asked for permission to use the photo copier

in the front office and they said, "Sure, Stewart."

So, I printed my demonic role-playing game magazine

on the rural Georgia high school photo copier.

Initially, the sales on the magazine were nothing.

I mean, we made like 100 copies of the first issue

of White Wolf.

We're not succeeding because this looks like

a piece of garbage.

There was a decision point to like, okay,

if this is really going to be something we're going

to continue to do, we've gotta be more serious

about it again.

That's the point at which we borrowed some money

from our parents.

- That allowed us to do the full color cover

and all this content.

But, the way we really got traction with the magazine

was that we would go every year to Gen Con.

Okay, we need, where's upstairs?

Does anybody have any idea?

- Gen Con is the oldest tabletop role-playing

game convention in the world.

It's where if you make a physical product

that rolls dice or uses cards or has a board,

that's where you go to celebrate your hobby.

Back then, magazines were the only way you got

your information.

- So, we would drive up all these copies of the magazine

and we would hand out free copies,

just giving them out to every gamer in line.

- Gen Con was a place where you always saw

the next big game, the next big breakout to happen.

- It would've been Gen Con '87 that I first met

Mark Rein-Hagen of Lion Rampant at the time

and Ars Magica was one of those little games

from a little company that I found and I was

blown away by it.

It was very artful, the contents were spectacular.

- Ars Magica was this phenomenal game

that won all these awards.

At the time, we were not doing well

and I met Stewart and he just seemed like the kind of

rock solid business guy.

- These are serious fantasy game players

who are here to assume the roles of imaginary characters

in imaginary places.

- The role-playing game industry at that point was tiny.

So, for financial reasons, Lion Rampant and White Wolf

magazine decided to merge.

Mark, at that point, decided to move down to Atlanta

where the Wieck brothers were.

Thought was that we were going to do everything

we were doing already, but better.

- White Wolf moves from the environments of a little

five points, which is this very Bohemian,

artist friendly, counter cultural cluster of

the weird and alternative and misunderstood

that lives in the middle of Atlanta.

So, it's a perfect fit.

- Everyone worked together and they lived together.

Your bedroom was your office.

- Mark's bedroom was his office.

- The house was always a weird kind of eclectic mess of

creative papers everywhere.

- We're all stuck in this house together and it was nuts.

- So, here was this little company with this

really nifty, semi successful independent game

and it's time for the annual pilgrimage to Gen Con.

- You had to go through Indiana.

You had to go through Gary, Indiana.

I had never seen a place, it just looked like time forgot.

It was the worst.

- Their wholesale urban decay brought about

by the economic disaster that was the 70's and the 80's

ruined a lot of people's lives.

That's what Mark saw in Gary.

He saw the complete and utter disdain for humanity.

We did that.

It wasn't the automotive companies that destroyed.

Rust Belt, America, it was us.

People.

We let it happen.

- I remember us saying, "This place is bad."

"Who would live here?"

Mark was like, "Probably vampires."

- Instantly, I knew, boom.

You are the vampire.

You were human.

You've been fucked.

Your life is over.

It's this nightmare world.

What are you gonna do now?

How are you gonna survive?

Everyone in the car went, "What?"

Like back then, the idea of being a vampire

was just impossible to imagine.

- In role-playing games,

vampires were monsters to be killed.

Their lairs looted for treasure.

- Vampires were always something in Dungeons and Dragons

that you fought.

- You know, now it seems so normal and ordinary

and such a plausible idea.

But at the time, it was a definite glitch.

Normally, at Gen Con, which is the great one convention,

I was a party animal.

I would party the whole time, right?

This convention, I didn't party at all.

I just sat and wrote and wrote and wrote.

And it just all flowed out.

- Being in that dark side takes me away

from my ordinary life.

You gotta explore the deprivation and violence

that you don't do in your regular life.

You don't have to actually expose yourself to those dangers

but you get to experience them.

You can just get a bit of an understanding

why you feel the way you feel or act the way you act

by taking on a different role.

I met a lot of people I've been friends with for years

through RP-ing.

You get a thing that binds you together, this experience.

- Fuckin' daylight!

- Vampire at the Masquerade clearly draws

a lot of it's inspiration from movies like.

The Lost Boys and New Dark and The Hunger,

sort of vampire myths of the 80's.

It also draws from some of the entire spectrum of

popular vampire mythology.

- Vampires have been depicted differently in different eras.

In the very earliest stories about vampires,

folklore stories about vampires,

vampires are not seductive and they are not appealing.

Vampires are ghouls.

The Lord Ruthven is somebody who is handsome,

is personable, and yet, ultimately, he is revealed to be

a top of the food chain predator.

But Dracula really is ground zero for our contemporary

conception of the vampire.

He is where it starts, the idea of the seductive vampire,

the appealing vampire, the vampire who's

lust for human blood does not make him unwelcome

in human company.

Anne Rice's Interview with a Vampire was a real

turning point for a number of reasons,

but the single biggest one I think was that it

pushed the sexuality of vampire stories

even farther forward.

- That provided the contemporary idea of

they were tragic, romantically cursed creatures,

ones you could sympathize with and arguably wanna be with.

- I decided I would not read Anne Rice.

I would not be tainted.

Of course, what I didn't realize was that all these

80 vampire movies that I loved so much,

all stole their stuff from Anne Rice.

- Sleep all day, party all night.

It's fun to be a vampire.

- What vampire did was it essentially took ownership

of every previous vampire myth said,

if you're a fan of any of these things,

come play in our world 'cause our world is the whole world.

- After we got back from that Gen Con,

Mark really started working on his vampire.

- Stewart was very much the sounding board for me.

His office is across the hallway from me

as I constantly burst in and go,

"What do you think of this idea?

"Okay, we're gonna have clans and these clans will be

"the way, they'll be like character classes,

"but we're not gonna do character classes."

"They'll be like social groups but they won't"

"give you anything extra."

"They will, they will, but they won't."

He would go, "That sounds good, Mark."

- One of the most powerful design ideas in Vampire

is the idea of Clans.

- Monster entertainment always, I think, has appealed

to outsiders but, if you are slightly different in some

manner in your real life, it's so nice to belong,

ya know, to a clan or a pack and to have a clear purpose.

- That idea that you would inherit

a world view and political position

and history with your choice of character had never been

expressed so fully and completely before.

- When I first started in role-playing games,

the biggest artists in the gaming industry at the time

were guys that did the D&D stuff,

but they weren't very dynamic.

There was gaming art before Tim and then there was Tim.

- It was a lot of fun.

So many things before that were very high fantasy art

to varying degrees of quality.

Ya know, classic swords and sorcery,

big guys in armor and dragons and women in

chain mill bikinis.

Vampire was the first time where I really sunk,

pardon the pun, I sunk my teeth into it

and it was the right subject matter

at the right time for me.

I immediately knew what I wanted to do.

Instead of having this character on this page that

feels like a comic book,

what if I wanna make them real?

I wanna make them possible.

- He basically brought this real world grittiness

that you could, you could really believe

'cause they were real people.

- I would just get friends over.

I would say,

"Okay, who's gonna be right for this character?"

My friends were in these bands.

That's my pal, Sherry Wall.

She's one of my favorite people on the planet.

There's a classic right there.

That's Tim Shinkle.

My best friend, Joel, who modeled for everything for me

for a long time.

It's my pal, Scotty Wilson.

The absolute, quintessential, gypsy white trash

vampire is Scott Wilson.

Wow.

So, instead of having it be some count

that lives in, ya know, Romania, 400 years ago,

I started with a different culture.

- It immediately makes it like wow, this is our vampires.

I can be one.

I can just go down to the club and be one.

- I don't know whether or not I realized how big.

Vampire was going to be until these visuals came in.

I was like, this is cool on another level.

- Tim Bradstreet's artwork was one of the

best decisions we made.

- The full pages were it.

They were gothic pun.

They expressed the moment of the time.

They expressed characters.

They were perfect.

Funny thing is, we had no money left for a cover.

We were screwed.

- They had actually commissioned a piece of artwork,

Vampire with a blood tear and a helicopter crashed in the

background and a motorcycle and stuff

and it was just, didn't really feel right.

I came up with the idea of wanting to do something

that was a little more photographic and a little more,

let people just put their own vision of what they thought

vampires could be onto that.

- So we got in his car.

We bought a bunch of roses with the last dollars

in my pocket and we went to a stone place

and we bought a piece of green marble.

We snapped that photo and I am absolutely

100% convinced that if it had a stupid, cheesy

gamer, I'm a Vampire, that wouldn't have worked.

- At that time, the world was changing a lot.

The sort of old guard Republicans in America

were coming up power.

The Berlin Wall had just come down.

Music was making this revolution, this sort of

hair metal poppy scene of the 80's was fading away

to the Seattle punk scene.

- In the early 90's, there was an undercurrent

of a need for change.

There was a need for a dark voice and those people

with dark voices emerged.

- 1990 was the first time that you heard about it.

It's first advertisement for this game called Vampire

was just a big black paper with just white Vampire

across it.

- When Vampire the Masquerade came out,

I'd seen nothing like it.

This beautiful green cover with a red rose across it,

just absolutely beautiful, I had to pick it up.

- This is vampires and goth and punk

and that, of course, makes it vastly different

from any role-playing game that has ever come before.

- Here, you are an outsider getting to play

the ultimate outsider.

That was catalytic for us.

- It wasn't even really so much playing the vampire

as becoming the vampire.

- It's not just reading a novel about an anti-hero.

Those moral ambiguities and moral challenges are yours now.

- I can hear her heart beating.

My mind screams with lust.

Now.

- Suddenly, people who had never been interested

in role-playing games before or geek culture before

were interested.

- I remember working in the store after the Vampire

first edition had come out.

There was sort of a steady stream of ya know,

these sort of goth kids that were coming into

the game store which was weird

'cause they didn't buy anything else.

They didn't socialize with anyone.

They came in and they bought their White Wolf products

and they left.

- They wanted to share this thing with us,

this thing that we loved.

It was a new sensation to be cool

or to at least think you were cool.

- I grew up in a very not progressive part

of the United States and I didn't really have a lot

of friends, so all of my spare time was spent

reading books or drawing or doing all of these things

that were kind of by myself and in my own head.

Then, when I finally met one or two people

who actually played these things,

it was like a whole other experience because suddenly,

I was getting to hang out and be with people

that were just as into these

strange little ideas as I was.

Looking at those books, looking at every single little bit

of that stark black and white, beautiful art

with all the detail, all that ink work,

I was enthralled.

It was just so, my imagination went everywhere

just getting to look at all of that stuff.

It's not just here is a mechanical system of numbers,

but rather, it's like, here is a way you can really

collaboratively create some universe with each other.

- Vampire had the artwork and the clownsiest stem

of this idea that you're the monster

but what really made it revolutionary is

that it shifted focus away from rolls and dice

towards storytelling.

- Vampire was written differently than other role-playing

game products.

It was produced differently.

It looked different.

It read differently.

It was not just a collection of numbers and statistics

and tables for how to kill monsters or how to

have a car chase.

- When it came out, it was a revolution.

This was during a time when games like roll master

were great and they had these hundreds and hundreds

of pages of tables that they'd go through and look through.

We started realizing that what we felt was most powerful

was the conversation.

It wasn't really, can I jump between the buildings,

roll the dice and so, that became more and more meaningless.

- Horror fiction is really popular because it allows

us to engage with a lot of big moral questions

and these issues about humanity and often about belonging.

Role-playing is a very good medium for exploring

some of those dynamics specifically.

- It's not an external force you're fighting

which you can kill with a sword or a fireball.

It's the conflict within you

which makes it much more psychological type of game.

- It doesn't look very exciting.

If you walk into a room and people are playing

pen and paper, they're just sitting around.

It's happening in this sort of shared imaginative space

between all the players and that means that

you can't see it unless you're playing.

It's all happening in their minds.

- There's Mark Rein-Hagen's head.

Come show me.

Turn, look down.

Show me the whole business.

- At Gen Con, game just explodes.

- Clone of Chaos.

- I went over to the White Wolf booth and I was like,

"Dude, how's it going for you guys?"

They were like, "It's nuts."

It was crazy.

White Wolf grew so fast.

I mean, they literally went from being a garage company

to a million dollar company overnight.

- People's appetite for the game was just ferocious.

- Going from living in a house together

with our warehouse in the yard to ya know,

renting a warehouse building.

- Vampire was taking the industry by storm

and we became known as the company that would

throw the crazy parties.

- The late night, gothic punk scene in Atlanta

was incredibly strong.

- We went out every night.

We were there in the clubs where this is happening.

So, it's informing the game and you could not separate

the game from club culture and club fashion.

- It began to aggregate different looks of counter culture

into one beautiful, blended, gothic punk aesthetic,

which then, in turn, certainly began to appear

everywhere else.

- Stuff that was really niche, all of the sudden

became this sort of bigger and broader subculture

visual aesthetic.

Thousands of people, inarguably, by those classic

vampire depictions of you can be this.

- We have vampires, we need werewolves.

Right and so, we're gonna put ourselves on the spot.

Here's the games we're going to make

and I guess we'll make them.

- Now we gotta make them.

- We were really creating a world of darkness

and the idea was that in the world of darkness,

these vampires existed side by side

with these werewolves and these mages

and the lingering after effects of ghosts.

There were other games that kind of supposed

different supernatural creatures would be in contact

with one another, but the world of darkness idea

that these all shared a world, that their societal

structures overlapped one another or often intruded

on one another, that's really I think,

what made the world of darkness stand out.

The same time, these live action rules for playing.

Vampire the Masquerade emerged.

- The first live action role-playing game product

was called The Masquerade.

It was a big box set.

There'd never really been a LARP product before.

Once you actually had something on the shelf

for people to buy, next to the table top game,

then it exploded.

Then it got big.

- LARP started out as an acronym for

live action role playing.

It's a form of role playing where you embody the character

and very often, you also dress up as your character

and try to portray their actions as fully as possible.

- LARP existed before this.

This is what made it huge in the same way that

there was science fiction before Star Wars

and then there was Star Wars.

All of the sudden, instead of like five or six people

playing around a table, you had 15, 30, 60,

hundreds playing in parks, college campuses,

in night clubs.

It was more like an event.

- Up until Vampire, most of the live action games

were people in a field or in a forest

with padded foam swords running and chasing

and hitting each other.

The Vampire live action game was more of a social drama.

All of the sudden, you had different people

that place different values on what is gaming?

What is a role playing game?

- We are all being hunted because we are one!

- It completely changed the type of people

that would play an event like that.

- Calm down!

- They were not traditional gamers.

They were theater people.

They cared about the narrative, the story,

the drama, they wanted intensity.

- What people get surprised by often

is how powerful role playing as a form is.

- You made me this monster!

- Everybody's creating the story every moment

through the game.

When you speak, you are creating it.

When you are not speaking, you are also creating it.

You're doing something kind of difficult

and awesome together.

You created this world

and you made it real for a little while.

- I felt the timing was perfect for this role playing game.

So, I went to friends of mine, said what do you guys

think about transforming the world of Vampire

into a living, breathing organization?

Our interest was building a community.

- Camarilla Fan Club was extraordinarily important.

White Wolf was one of the very first role playing game

companies to have a dedicated fan club

that would go out into the world and show people

how cool their stuff was.

- That was something that was really different with Vampire.

We didn't build large communities around our D&D games,

but when it became Vampire and then,

when it became live action, then all the sudden,

we were bringing other people from other cities in.

- We felt a really easy point of entry for someone

to get involved in the world of darkness

where friends would say, "Hey, what about this"

"game in the back?"

"Come with us, take a look and see what you think."

- Those people were passionate about what they were doing

and so, they continued to inspire other people to be

passionate and it was a big part of how the brand grew.

- It grew so fast, we simply could not keep up with it.

It was impossible to keep up with how fast it was growing.

- Not only across cities, but across continents.

- Camarilla Fan Club organized LARPS regularly.

In Europe, it reached millions of people.

- Vampire became more than a game.

It became a culture, a culture that opened doors to

different kinds of people with different ideas,

but we were all joined by this common interest.

- What I loved about the Vampire culture

was it didn't matter what gender you were.

It didn't matter what color you were.

It didn't matter what ethnic background or cultural

background you came from.

They were all a vampire.

- I remember reading many Dungeons and Dragons books

and I'd see a black person.

World of Darkness was different.

- What I find really cool about Vampire the Masquerade

is that it created that foundation of equality.

- I had the community finally

that accepted me for what I am and allowed me to be

what I wanna be.

- I have always been outta place.

I never really fit in.

I was a gamer, Dungeons & Dragons and stuff like that

and a friend of mine got me into Vampire back in '93.

About two years after that, we start getting to LARP,

which was recently released at that time

and we became the first Camarilla based Vampire group

in San Diego.

A lot of my close friends who I'm still friends with now,

we started off in a Vampire LARP.

I like dressing up like a monster.

It gives me more of this sort of feel,

ya know, not like many people and I can be myself

'cause this is basically me.

I realized that my friends were more family

than anybody else.

I'm much happier that way.

- Here it is, the White Wolf bus.

Woo, now they wanna film this road.

Oh, that's scary.

- Frankly, anywhere we went, there was a very different

kind of fan that was around the White Wolf booth

holding our games than you saw anywhere else

in the convention hall.

- You know, when you're at a RPG convention,

you're talking about Magic and you're talking about

ya know, knights hitting each other

and none of that is what the World of Darkness was about.

- Going into a gaming environment was a boy's club.

Vampire the Masquerade wasn't a boy's club.

- I have people to this day come up to me and say,

"Man, I remember that Gen Con after you came out"

"with Vampire, suddenly, there were women at Gen Con!"

- It became inviting to girls because here were

suddenly games that were about stories and characters

and relationships.

- They would come to the convention and go to no one else's

booth except our booth.

- Having almost a 50% ratio of women was unheard of

in the role playing scene.

- It was big business at this point.

It was a serious competitor to D&D.

They had a goofy cartoon in the 80's.

All of the sudden, we've got like prime time FOX show

that's just coming out after the X-Files.

- I got a call, this guy, and he said,

"I'm so and so from the Creative Artist Agency."

"We're the agency that does everything in Hollywood."

I invite Mark into the office and say,

"Hey Mark, what do you, this message,"

"what do you think we should do with this?"

He just goes running screaming through the office.

"CAA called, they called, they called!"

- This is what the Prolog Clan will do to all you Gangles!

- The thing about it was that it was

an Aaron Spelling show.

Strike number one.

- You Gangles are cruising for broo-ha.

You chose the wrong place.

- So, Mark moved out there on the west coast

and they were putting together the film deal with Spelling.

- Everywhere I could, I'd try to manipulate it to be

a better show than Spelling wanted to be.

- Alexandra!

- He got his sticky old hands all over it

and just made it slop.

- Alexandra!

- It was still Vampire the Masquerade,

ya know, Crescent City, the whole game,

but I was really turned off by the show.

I couldn't even watch all the episodes.

- At that time, one of the big controversies

that came up for White Wolf was a guy named Rod Ferrell.

- You cut yourself, let them drink it.

It runs through their veins for a few moments.

Then, your blood becomes tainted.

- He murdered people in a sort of cult-like fashion.

- Prosecutors plan to seek the death penalty

against Rod Ferrell.

- We were like, "Oh, we're fucked."

- The fact is, it was a whole vampire culture.

People who wanted to dress like vampires, drink blood

and generally behave like vampires.

Clearly, that caused a lot of consternation.

- Had church leaders speaking out against us,

political figures speaking out against us.

- Was so absurd, the accusations from the media

and from the state was so ridiculous.

- Horror has always been a problem for

religious groups because clearly,

all of the horror creatures exist outside of God's universe.

They're not God's creatures.

God didn't make werewolves.

God didn't make vampires and it was clearly a thing

that people found very disturbing.

- For the murder of Richard Wendell, you are

hereby sentenced to death.

- We had nothing to do with him.

He didn't even, by all accounts, play our games.

That point, there was a number of internal struggles

between the development team in Atlanta

that was making the games and Mark.

- Mark had moved to California to open White Wolf West

and he was frequently in conflict with some of the more

traditional business-minded people at the office

and there were also people who felt like

that west coast office was just bleeding money

and they weren't generating anything.

- One memory I have is that I had just gotten back from

Germany and this amazing trip

and I just ran three LARPs and I come back to White Wolf

straight from the airport, no one has any idea

how exhausted I am or how little I slept

and I come in the warehouse and the entire company,

they all give me this look.

Like, "You fuckin' asshole."

- The late 90's, the entire table top industry

was going through a fundamental shift.

The entire publishing trade was being massively disrupted

by digital entertainment.

- The same problems the book industry led to our main

competitor, TSR, who ran Dungeons & Dragons going bankrupt

and it nearly bankrupted us.

We had layoffs, which it was a hard time

and so, in the middle of this atmosphere of

hardship for the company, the west coast office

became a more difficult thing to keep going.

- I just thought that you wouldn't wanna

get rid of the creator.

But ya know, what I didn't realize,

the entire company would wanna get rid of the creator.

Made me feel like shit.

I mean, I hate that.

As much as I'm always the outsider,

as much as I'm always the guy who is not loved,

ya know, it destroyed me.

- In 1998, White Wolf Publishing as a company

was struggling, which is ironic because at the same time,

Vampire media and entertainment was booming.

You had Buffy, you had From Dusk Til Dawn.

And a lot of what you saw in those shows

were influenced directly by the World of Darkness.

- One of the great untold stories about early 21st century

popular culture is really how much World of Darkness

influenced the resurgence of vampire culture.

- You better wake up.

The world you live in is just a sugar coated type.

There is another world beneath it.

- Blade came out in 1998.

That was basically based on Vampire.

- Blade definitely was Vampire the Masquerade on steroids.

- Blade.

- I thought the trailers looked so fuckin' awesome,

ya know?

I was excited to see the movie.

- That's him!

Get him, fuck him up!

- It didn't occur to me until I was watching the movie

and I'm like, "Oh, wow!"

That looks like a thing that I did, ya know?

It was just where he stops at the end of that scene

where he shh, then there's Blade.

It was almost the exact same pose.

A couple years later, I talked to the writer

of the first movie.

He's sitting next to me and he says,

"Ya know, on Blade one, dude,"

"we totally had your art books."

I'm like, "You're kidding!"

Really?

He goes, "Yeah, yeah, we had your portfolio",

"your vampire portfolio."

"We had your art book."

I was like, "So, you just borrowed my stuff"

"and you didn't hire me for that."

He's like, "Oh."

I mean, Blade was a character before Vampire, of course,

but when did Blade start to look really badass

and take the safari jacket off

and the green goggles?

I rest my case.

A little while later, I get a phone call

from Guillermo Del Toro.

I was like, "You're Guillermo, aren't you?"

He's like, "Yeah."

He goes, "Listen, we're gonna work together right now."

I was like, "Right now, what do you mean?"

He goes, "I've got a film, it's Blade 2."

I was like, "Oh, really?"

He goes, "I'm gonna make sure you get paid this time."

Ha!

- I would say after that, it, I think,

became very problematic

because after that, White Wolf, in a very real sense,

in a very legal sense went to war with the club.

- White Wolf, the sort of rock and roll cultural mavens

of the last decade now became the guys that had lawyers

and suits in a lawsuit with their fans.

- When the lawsuit happened, the community was shattered.

- Even though White Wolf won that lawsuit,

they really lost the court of public opinion.

That was the end of the Camarilla as we knew it.

Some people were very hurt by it.

- The response to that is you started to see sales

just drop and sort of go away.

- I saw the sales had gone down.

I have friends who run these game stores.

I said, "I'm not selling Vampire as much any more."

- We were used to selling tens of thousands of something

and now, we're selling thousands.

- We knew that we made a game that was popular in the 90s.

We also knew that role playing games, overall,

were declining, but what we didn't know at the time was,

was it us or was it them?

Was it a product problem or was it a market problem?

- At this point, we had hundreds of books

around Vampire the Masquerade and we felt like

we had explored so many of the topics that were

there to explore that we were starting to move into

minutia that only applied to a small group of people.

- There was so much vampire stuff that we had created,

this world was so rich, so developed,

like new players were just too intimidated by

I have to know what.

We decided we needed to restart and I think then,

we decided the best way to do that was to sort of fulfill

this inherent promise that we'd made

from the very beginning.

For a 1991 ya know, the advertising is,

Gehenna is coming.

- Gehenna is coming soon.

- From 1991 on, we had said in our books at some point,

the elder vampires will wake up and they will be hungry

and it will fundamentally change the very existence

and the nature of what it means to be a vampire.

- The world will turn cold

and unclean things will rise up from the earth

and storms will roll, lightning will light fires,

boils will fester and their bodies, twisting, will fall.

- It was the vampire apocalypse, we called it, Gehenna.

- The you will know, it is time.

Gehenna will soon be upon you.

- People in the industry were like,

"Whoa you guys, that's radical."

You're insane. - Insane.

- You're taking one of those popular products

in the marketplace and you're just gonna stop doing it?

- When I started playing World of Darkness,

my mom had gotten very sick

and I ya know, had a lot of feelings about that

that I didn't really talk to people about.

So, getting to play a character that maybe acted out

or do stuff was a really great way of taking

all of that emotional stuff and putting it into something.

The first time I went, go into the room,

have a basic costume, nothing really super cool

and I walk in and I see all these people

and they're engaged and doing stuff.

I chickened out.

I turn around and I walk right back out.

I didn't say anything for like 30 minutes.

Then, people started talking to me and I was

responding in character, then all of a sudden,

I was just doing it.

I felt exhilaration.

It was awesome, it was very thrilling.

It was scary too.

It's intense and it requires

a lot of social skills actually.

I learned so much about what I can do as a person,

being able to play all these different roles

and I learned a lot about other people too.

The World of Darkness and the LARP community

is very close knit.

For me, what is cool is involving people,

telling really great stories and making it fun.

- The war itself had become more perilous.

The weapons had evolved.

- With all the upheaval that was going on at the time,

the last thing that White Wolf needed was

yet another legal battle.

- Who are you people?

- You're in the middle of a war that's been

raging for the better part of 1,000 years,

a blood feud between vampires and lichens.

Werewolves.

- When I saw Underworld, I thought,

"They must have contacted White Wolf"

"and done this movie in association with them."

"I thought it was that close."

- They essentially make a World of Darkness movie

just straight up.

- The chain has never been broken, not once,

not in 14 centuries,

not since we elders first began to leap frog through time.

- There's cases where we felt movies or other works

had taken too much of our material

and Underworld was a good example of that.

- Ah yes,

the lichen.

- Underworld is a washed down version of Masquerade.

The whole vampire verse werewolf thing

came from the World of Darkness.

- We had a protracted legal fight but,

we reached a satisfactory settlement on it

and the settlement allowed them to

continue making the movies.

- That was the only time that we were acknowledged.

The rest of the time, we were just copied.

- 2006 to 2008, you saw that the Twilight novels,

the Sookie Stackhouse, Charlaine Harris books,

those were very clearly influenced by World of Darkness.

♪ When you came in, the air went out ♪

- I think the greatest copy of Vampire the Masquerade

was True Blood.

- Anybody that saw True Blood first season

thought that same thing.

They knew about Vampire.

They went, "Is this the new Vampire show?"

"Is this a new White Wolf show?"

- The first vampire was Cain.

Being a vampire is the mark of Cain.

It's God's punishment for bringing...

- The True Blood TV series, they actually talk about Cain.

The first vampire, I mean, that was sort of

a defining point of our myth.

- Your majesty, you've had me abducted by werewolves.

- They had kings of different cities.

We had princes.

They had sheriffs, we had sheriffs.

- Listen, Bill was in fact kidnapped

by human or vampire.

I am duty bound as sheriff of the area

in which he resides to find him.

- It had gotten to a point where there weren't even really

pretending not to copy our stuff any more.

- In 2004, we relaunched the World of Darkness

in what a lot of players call the new World of Darkness.

It wasn't Vampire the Masquerade.

It was Vampire the Requiem.

- There was a lot of excitement looking forward to it,

to it coming.

- I was excited to see a reinvention of this world

that I'd grown to love.

When I received the book, I started paging through it

and did not speak to me at all.

- Requiem emphasized lust story and more rules

and procedure.

- Vampire became more gaming oriented

and rules monitoring than role playing and storytelling.

- That was a big departure for a lot of people.

Tim Bradstreet wasn't doing the art.

The art was very comic book style.

- If you look at Requiem more closely

and if you look at the nuts and bolt of it,

there is this huge change.

It can be played to win.

- When Vampire Requiem had come out,

all of the people that I was playing the LARP with

were like, "What?"

- To me, Requiem was another role playing game

and I love role playing games, but it didn't speak to me

like Masquerade did.

- We sold more books with that launch

than we had ever sold before on any other launch.

100,000 units, which for 2004

in the role playing game industry,

might as well have parted the Red Sea.

It was an incredible launch.

- While they sold a lot of the core book,

what was very telling is they didn't sell much

of it's companion books.

- White Wolf with a new game,

who wasn't going to buy that book?

Everyone was going to buy that book,

but after that first book,

I saw people were not as interested and I thought,

"Oh my goodness, maybe White Wolf just committed suicide."

- What do you do in a situation like this?

You have fans who love the traditional World of Darkness

but they're not buying the game any more.

You tend to launch a brand new version of it

and no one's buying it.

- Know any games we can play?

- One of the reasons that we weren't resonating

with the youth of the role playing game industry

is because the youth weren't in this market.

They had found another market.

- Book publishing was dying.

It was clear everything was moving electronic

and we were trying to basically create a property

that would be exciting again.

- Bloodlines truly captured the sense of story

from the role playing game and the live action game.

It was a new way to play something that we were already

enthusiastic about.

- Bloodlines is a game that was put out by Activision

and we were all excited about the potential.

So, we felt like we needed to get into being

our own development studio.

- That's when CCP steps into the picture.

- The idea of EVE was that we would create a world

with rules and that the players inside that world

would then create the game.

- Don't tell me what you're looting.

I don't wanna know until after.

- The game is about people interacting with other people.

- Shut up.

- EVE Online is a massive, multiplayer online game

which you play by logging onto an online server somewhere

and you start playing it together with

a lot of other people.

- Felt like a perfect fit because what they were doing was

completely based around stories that were driven

by the community and so, we felt like,

this is exactly where we wanna be.

- I met Hilmar for the first time

at EVE three in 2006

and at one point, Helmar just says,

"Everybody keeps talking to us about

"merging and working with CCP, but it's like,"

"they want to add Coca Cola with Coca Cola."

"You're like a cheeseburger!"

"We would go great together!"

- Here comes this odd Icelandic company

that makes this weird space game.

They sort of seem like the great white hope, so to speak,

that they're gonna come in and save everything

and make it awesome again,

make it bigger and better than ever.

- You all know this guy.

- For me, it was huge because ya know,

it'd always been a thought of World of Darkness.

I was really into revitalizing a lot of the things

that were now struggling at White Wolf.

- We went through the entire merger and acquisition

process in four months.

It was like drinking from a fire hose

that was full of Icelandic vodka.

- All of the hardcore fans is like where is the stuff.

Here, have our money.

But nothing was really happening,

so that was frustrating.

- This point, White Wolf's community was a mess.

You got a lot of resentment.

There was these broken promises.

So, the idea was sort of get em all together.

1300, 1400 fans of different fan clubs all in the same room.

- So, we put something together just for you guys.

This was made to capture the mood and the feel

that we're gonna try to pursue

with the World of Darkness in a month.

- You won't believe me.

In fact, I shouldn't tell you.

Some secrets are best taken to the grave.

They're all around us.

They control everything.

They have always been here

waging their secret wars.

- The big question up to that point was, ya know,

which version of the World of Darkness are they gonna make?

- So, behind the scenes, we've been working on it

for three years and we still have

a very long way to go.

So, that brings me to the announcement

that I know a lot of you guys have been speculating

about for a long time, which is,

what version of what White Wolf product

is this game gonna be based on?

The answer is...

- You thought you were at a rock concert.

- That was the moment when I realized,

"Holy shit, they're bringing it back."

"It's coming back."

- When they said that, I felt role playing games

matter again to me.

- This was the ultimate validating

holy shit moment.

We're going back to what's awesome

and we're gonna spend millions of dollars

on the franchise you grew up with, you loved.

- It was terrifying and exciting and cathartic.

We are gonna be able to walk into a living,

breathing digital world and it was going to be glorious.

- It was huge.

The level of excitement, all the old grievances

sort of swept away.

We announced we were gonna do this 20th anniversary

printed book.

Tim Bradstreet was gonna come back and do the art.

- Doing V20, for me, it was revisiting, ya know,

an ex-lover in a way.

Here we are, we're gonna go down this road again

and it had been a while.

Felt great.

- People had gotten the book back in their hands

the way they did originally.

They got to share stories and reconnect with old friends.

- Even thought traditional role playing games

were far less popular than they had been in the 90s,

people who were fans were still playing these games.

LARPing was super popular all around the world

during that whole period.

- There was a community aspect to playing this game

that really transcended just fun and escapism.

- What's special about role playing is that

you have a very clear purpose typically

and you, very often, have a strong sense of belonging.

The characters are very rarely isolated

and that can be quite liberating, I think.

- Story telling is the currency of human contact

and that is exactly at the very heart of what

role playing is.

- Even if we don't necessarily know we are called players,

you do belong to this collective

and it has this sort of transformational potential

for everybody.

As you get so caught up in the moment, that you forget

that you don't think you have leadership skills

and you stand up and lead.

Then, after the event, you're like, "Wait, what?"

"I was a leader?"

That's still something that you did

and nobody can take that away from you.

- Making video games is really hard.

It's really hard and making an MMO

is even harder on top of that because of the sheer

volume of systems and scope of those systems

and players who need to be put in contact with one another.

- We knew this, but it was also kind of mock through

within CCP, we know it is going to be incredibly hard.

But impossible is nothing.

We eat the impossible for breakfast.

We did EVE and we're gonna do this.

- In the MMO, a lot of what the creative director wanted

was players to be able to express themselves visually

and the idea here was the players would be able to wear

whatever they wanted.

So, visually, they could create this look for them.

So, we had multiple fashion designers working at CCP.

- CCP approached me to bring me on

as a designer because they wanted to honor the tradition

of World of Darkness and it's aesthetic

but at the same time, push it forward.

My aesthetic is very tribal and has goth elements to it.

I gravitate towards a darkness.

I came on as the role of Digital Fashion Editor

where I worked with a team of illustrators

and we created fashion collections

that represented each of the clans.

I thought it was just such an incredible world.

This was the first jacket that has ever been created

digitally from an actual fashion piece.

We took this jacket and we put it into the.

World of Darkness environment

where the characters were able to wear the jacket

within the game setting.

We were able to digitally make everyone's fantasy

and something that you would dream of wearing in real life.

- I like to be complimented.

I like to be told how awesome I am

and ya know, I'm cool.

Yeah, it's always, ever since I was a

really little kid, it's always been about

putting on the costume.

When I start to put on the costume,

I start to kind of just distance myself from myself.

It's always fascinating when I realize

I can see the moment when it's clicked,

that I've transitioned from Caroline to the character.

Sometimes it's a very noticeable click almost,

like switching the channel on a TV.

With Requiem, I like to play the more apologetic monster.

I don't necessarily enjoy what I do,

but a girl's gotta eat.

With Masquerade, there is so much more opportunities

for me to decide that I'm a monster

and I feel good about it.

Some days, I want to explore a part of me

that I might shy away from or that I don't

quite understand why I'm like that and LARP

gives me a cheaper alternative to therapy

to explore myself.

- Role playing has a long history of being

your self therapy from I think it was

in the 20s or 30s where it first started

in the sense of be your mother as she leaves your father.

It's right around the standard through that.

That's role playing.

- There are therapeutic methods that look a lot like

role playing and you never know which thing,

which random moment in this LARP

or role playing game is going to resonate with something

in your life, that suddenly, something in your mind clicks

and you're like, "Hey, this reminds me of that thing."

If you're not prepared for that,

then it can be a little scary.

- When you engage something so deep,

so dark, so personal in that intimate kind of a way,

you carry that with you wherever you are.

- EVE was the economic engine that drove the company.

CCP had raised capital to develop two new projects,

DUST 514 in it's Shanghai office

and World of Darkness in it's Atlanta office.

- The problem starts when EVE starts to lose subscribers.

Now, we're seeing a trajectory where

it's not really going up.

It's just going down.

So, we're like whoa.

We need to do something about this.

So basically, all teams in all continents

go to work on EVE.

- CCP was a good company to work for,

but once you sell something to someone else,

it's theirs.

White Wolf was now part of that company

and White Wolf needs were subservient to CCPs at that point.

- All of the resources we needed to make the.

World of Darkness MMO were actually being

taken away from us and our project was suffering for it.

- The following news that we got

was that workers at White Wolf is fired.

So we're like okay, this is bad probably.

- You don't come back from that.

Yes, it took a few more years for the project

to get shut down completely, but that's the point where

the company, basically the fans I think,

just didn't believe it.

- The decision comes to shut it down.

Ya know, I'm part of that decision.

There was only a second who made that decision.

You could say I killed it but, yeah.

- I felt a huge amount of responsibility towards

the fans and I still do.

I mean, it made me feel terrible to feel like

all these people had put in so much effort and time

and belief and faith.

It made me feel terrible.

- They canceled the MMO,

it felt like, okay, this is the end.

- In many ways, World of Darkness helped some of us geeks

come to terms with being who we were

and that hadn't happened before.

- Created a complete cultural movement.

It was something that opened people's eyes

to being able to express yourself in a whole different way.

- You know that feeling you've had when you've

walked out of certain movies and you just feel different.

As an entity, it exists in that way and

it's pretty special.

It's a very special thing.

- When you have somebody come up to you and say,

"I read your book."

"It changed my life."

You're just humbled by that.

It's just like writing the book's changed our lives too.

- We Rabnos are so few now.

We're so very few.

But we are strong

and we are clever

and when we band together,

we are a force to be reckoned with.

Our hope is to rise again,

to reignite that passion that we used to feel

and to drink in a new generation.

- It's just time for there to be a new expression

of the World of Darkness in a way that will

capture the imagination of millions,

millions of fans.

- There's a lot of different groups of people

that you'd never get to meet if you didn't play the game,

so it's a beautiful thing.

- As soon you join in, the community's lovely.

You find this really broadening network

that you can connect with.

- Role playing has changed my life

in so many ways.

It brings a sense of understanding between people.

That's why we're here, right?

- We just have it in us, this quest

and this thirst for darkness.

I think World of Darkness really brings out

other parts of who we are and who our souls are.