Original subtitles

And it

Took me about 30 plus years to figure out the acting thing

Was not really going to work out for me, though.

I, I know here I am.

This is my station in life, and this is a good place for you.

Yeah. Yeah.

Well, can I give you some feedback

On your new day job as a bartender?

Mm hmm. You suck.

I've done all kinds of research on beer,

And I know exactly when it is time for one.

I guess you'd be the man to tell us.

So it would be, right?

Right now what?

What do you have?

So, jimi, you know, I'm the eternal researcher.

I like to find esoteric material and talk about it all day.

Never knew that

I read this great book,

Tom standards is a history of the world in six glasses,

And it talks about all of the fluids

That have influenced humankind from beer, wine,

Distilled spirits, coffee, tea and soda.

I I'm going for the can, too.

I've written about lots of kinds of technology in the past,

And it occurred to me that drinks are a kind of technology.

They've had lots of impact on the way

The world works

And on how people think on history in general.

So I have this idea of writing

A history of the world through drinks.

But looking at the way that drinks

Changed the course of history

And the way that technology does.

Beer has always been the drink

That sort of brings people together.

And this is a thread

That runs all the way through human civilization.

Beer has been around

From when man

Evolved from the apes,

And it was one of the first

Words ever written, and it was one of the first graphics ever.

It appears, in cuneiform and hieroglyphics

From mesopotamia 4000 years before christ.

Before that, people just drank water.

I know.

Depressing, right.

One of the reasons that people settled down and became farmers

Instead of being nomadic herders and hunters and gatherers, was

That it would guarantee the supply of food,

But would also guarantee the supply of beer.

This is something that archeologists and sociologists

Have seriously proposed the beer theory of civilization,

Which is the reason we're here at all.

The reason we have the kind of lifestyle we do

Was that originally people wanted to make sure

They had enough beer.

But beer, like a lot of great inventions, was a happy mistake.

Once human beings figured out how to

Grow and store grain, I know, I know it seems obvious now,

But our ancestors just weren't the brightest.

The world's first cities began to form.

We weren't hunter gatherers anymore.

We were farmers.

And at some point, maybe as early as 10,000 b.C.,

Somebody just left some wet grain sitting around,

Which created a mixture of water and yeast and grain

And some guy and, you know, it was a guy.

No woman would just recklessly drink some weird smelling water.

But he took a sip and said, hey, this tastes pretty good.

And they didn't even have any pretzels

Or anything like that to go with it.

And I'll wait a minute.

Look at that face on jim.

I know that face that says, dan, you're full of it.

Face.

See, this is a moment when you need a history guy to pop in

And tell everyone you're right.

And I happen to know just the guy.

My name's matthew adams.

I'm an archeologist and an egyptologist.

I'm all about the history of beer.

Well, we don't know if beer was discovered or invented,

But it seems likely that it was an accidental discovery.

If neolithic people are making porridge or gruel

Or something like this from grain

That they've harvested, mix it with water.

You leave that sitting around a couple of days

And something's happening there.

Hey, man, something's happening.

There would be this fermentation that it smells good.

Oh, it smells pretty good.

Oh, looks good. Oh, tastes good, huh?

Feels good. Feels good.

Once that was recognized, they deliberately manipulated

That process very quickly, figured out what to do

To have something like the beer that we think of today.

A proper drink. The effects that beer had.

Changing your consciousness, altering your mind.

You know, only

The gods could affect your mind and your consciousness.

But at the same time,

Drunkenness was part of a social experience.

The egyptians had a festival of drunkenness before.

You knew it.

Beer drinking became a religious right.

I mean, it still is for a lot of people.

One egyptian myth tells the story of the goddess hathor.

She went on a mission to destroy the earth,

But along the way, she had some beer.

Got a little looped. Forgot all about it.

And that is how she became the goddess of beer and brewing

All around the pyramids.

The the workers. At least microbreweries going.

Really? Yeah.

And the pyramids were not built by slaves.

According to some research,

They were built by paid government workers.

And guess what? They were paid in.

They were paid in beer. Beer?

Yeah.

Beer appears in payroll departments, accounting ledgers.

It's even found in one of the most ancient shopping lists.

But you know how that goes once something emerges

That's useful and fun, then the government gets involved.

And pretty soon, beer was taxed and beer bureaucrats popped up

Like everything.

Fun beer got regulated,

Though in sumer, at least they seemed pretty loose there.

Everyone got a government issued ration of beer soldiers,

Policemen, workers, scribes, even women and children.

It was like socialism run by a college fraternity.

You know, it was all about beer. And

Beer was really, really fundamental

In ancient egyptian culture.

There's an old egyptian saying that, you know, a bad mother,

If you don't send your child to school with enough beer.

It was very important also in egyptian religion,

And it was sort of the lifeblood of egyptian civilization.

Everyone was drinking beer all the time,

Even though it was pretty low alcohol.

They probably had at least

A little buzz on for most of the day.

But look, those pyramids, they're still standing.

So next time you show up for work,

Maybe pop up on a cold one.

Apparently, it helps.

Bears always been a very social drink.

And so you get references

In these ancient texts to people coming together over beer.

Then you find people using expressions

Like to make a beer whole,

And that means to have a meeting or to have a party.

And you know the significance of that in their society

As a way of bringing people together.

Beer was liquid bread.

It was more than just a drink.

Beer was food.

The beer that ancient people had was not highly filtered

Like it is today.

It was full of very tiny pieces of grains and these

And all sorts of organic compounds and very,

Very rich in vitamin b when people were drinking beer.

This was nutrition.

It wasn't just because they were thirsty.

Archeology guy may be right about all of that,

But when you're thirsty, there really

Is nothing like a cold beer. Whole tea.

What is it with England where they have warm beer?

I don't know. What do you think, george?

You know, I'd.

I'd need more than just one sip

To give you a proper feedback.

It's all computing right now.

It's just downloading from another bottle.

When we think about drinking a beer,

It isn't something that you do alone.

It's something that you do with your child's or your family.

It's a communal social activity.

In ancient mesopotamia,

The earliest depictions of beer drinking are to people

Drinking with straws out of a large vessel.

This is telling, I think, about this social aspect of beer.

It was something that brought people together

And that reinforced the sense of community and commonality.

You know how egyptians said hello?

They said bread and beer, just the way we say.

Have a nice day.

I mean, I like bread and beer a lot better, to be honest.

And even back then,

They'd raise a glass of beer the way we do today

To wish someone good health to toast

A lost comrade, to cheer someone on.

Beer is part of our collective human memory.

I remember

Beer from basically my mother giving it to me

To go to sleep as a child of one and two years old.

She was slipping me little symbol falls of beer.

That's the canadian way.

Well, of course it is.

What's your first memory of beer?

Well, mine's not like, as romantic as that.

We were in eighth grade.

We paid

Some guy to go in a liquor store and buy us some colt 45.

Yeah, we just. Got a little drunk. A colt 45.

I had a kick tank dress.

Yeah, I remember a vivid, vivid night.

It was winter.

We paid a guy to go and get us beer, but then we had court size

Beer corps.

So it was.

It was, you know, six of us with six courts

With a fire in the woods trying to avoid the cops,

You know, seeing the fire

Burnt down and, you know, passing out on the snow.

I thought beer was pretty disgusting.

And I remember, you know,

My dad would

Let me try some at the pub and I think this is horrible.

Why would you want to drink this?

And then it was one day it was very, very hot.

And I wanted a drink to quench my thirst.

And it suddenly occurred to me that what I wanted was beer,

That the bitterness that I thought I disliked

Was actually just what I wanted.

And so I remember having a beer, and I must have been 16

Or 17 and thinking, oh, yes, I can see the point of this now.

And, you know, one of the oldest jokes in the world

Is about beer. Get up.

Skeleton walks into a bar, says, give me a beer and I'm up.

That's the shortest jokes ever for joke two.

One of my favorite things in cheers was was

When norm would come in to the bar,

You know,

For the first time in the episode,

And you'd always have it all of a sudden

A joke, you know, it's noon, but

Not sorry.

On Thursday, you go into a bar, you're finished

Work the first couple of times.

And then then they were stuck with it.

The writers had to come up with about 275 of those.

Well, that was a brilliant runner.

It was like a strut of the show,

And I couldn't wait to see norm.

Yeah. Yeah. Tough on the writers.

Oh, very well.

And, oh, yeah, those guys are.

Hey, mr.

Peterson. What's the story? Boy meets beer.

Boy drinks beer, boy gets another beer.

So this is what happens when you're drinking

Beer with a couple of friends.

You just end up losing track of the thread.

So, okay, back to the story of beer.

We're at the park where beer gets delicious.

Bay has been around for about, we think, ten,

12,000 years or something like that.

And for most of that time it hasn't had hops in it.

The two biggest things that have happened in

The history of beer were the original discovery of beer,

And then the addition of hops, which only happened in about,

We think, the ninth century.

Wait a minute.

This is one of those moments in life

Where nobody wants to ask

A question and seem dumb, so I'll be the one to say it.

I had no idea what a hop actually is.

People say, oh, it's the hops that make beer taste great.

And I nod, but I've never really known what they are.

Or even if they are, they?

I mean, is there ever just one hop?

Do they always come in a bunch?

So for the record,

Hops are the cone shaped flowers that grow from the cumulus

Ulu plant, which, to be honest, sounds like one of those

Harry potter magic spells.

But inside the cone are the tiny yellow pods

That are the secret to what makes beer taste amazing.

They have the oils and resins that give beer its aroma

And flavor,

And so brewers often add them throughout the process

To best capture their special qualities.

And that's what a hop is or that's what hops are

Today.

Hops is a sort of really important

Part of the taste of beer,

But hops only came in in the medieval period.

So beer started as a mistake, became a currency

And an institution

And a source of nutrition and a way for people to get together

And something that great just spreads.

So from egypt to mesopotamia, beer

Brewing and beer drinking spread to ancient greece and rome,

And it kept going by the middle ages.

Beer was everywhere in the medieval period.

It was the monks who kept culture alive.

They translated manuscripts, preserved scientific documents.

But maybe the most important thing

They did was maintain beer making traditions.

They were also the first documented beer snobs.

I mean, you know those guys, I won't drink this beer.

I only drink that beer.

Blame it on the monks.

George, you had

A great career and still do as a doctor.

Dramatic and comedy.

And you were a might I say,

A living fixture at the bar and in your great show.

Cheers.

You always had a mug in front of you or what was as a beer.

That was nonalcoholic nerd.

Our director, jim burrows, thought that

The cast might get sluggish if it was real beer,

But at the time there wasn't any

Non alcoholic beer available on tap.

So they took cans of kingsbury,

Brewed near beer and pour it into soda pop dispensers

Behind the bar, of course, well before we started shooting.

So get nice. And warm and flash.

And so the beer came out and they said,

We need a little head on there, but it doesn't look good.

So every mug on the set had a pinch of salt in it.

You sure?

So it was salty, warm, flat near beer.

And you had to tell jokes. You had great.

I am a genius.

Cheers was on for 11 years, which means george drank

Warm, salty, near beer for way too long.

So maybe it's time for him

To try what people call the best beer in the world.

I have a beer here. I want you guys to try.

This is jimmy ale.

Now, this is made by trappist monks.

It's aged 25 years.

Is that all?

And the monks take a vow of silence

To make this beer while you're drinking beer all day.

You get some wild silences.

Good deal of the neighbors. Yeah.

9% alcohol.

Oh, that's a boost. Yeah.

Fermented in the bottle.

It's.

Well, it's kind of got a guinness blackness to it.

So this is supposed to be

The finest expression of beer making on the planet earth.

Ready? Really? Go. Cheers.

So the monks are still at it.

From the middle ages to today, beer

Making and beer drinking are what monks are doing.

I mean, among other things, I hope.

The production of beer was particularly concentrated

In the hands of monks,

And this is

Because monastic communities

Were striving to be self-sufficient.

So they tried to make their own food and drink.

They also wanted to be able

To provide food and drink to visiting travelers and pilgrims.

And then they realized that

Actually this was a quite nice little business

That you could sell beer to people.

And so we now associate beer very closely with that

Monastic tradition in the middle ages.

And that sort of carries beer

From the ancient world into the modern period.

Every bit are special.

But she made trappist beer.

You can see it's the water and the yeast.

They are the secret, the dna of this beer.

Two quick points here.

One, this is considered the finest beer ever made.

And two, this is his real accent.

He's not doing a bit.

We are in the abbey.

Not for them.

Just come on in. Shimmy the trumpets.

Monks are catholics. Monks?

The first trappist beer

Was brewed in the seventh eighth centuries.

The beer was first brewed for a reason.

It was bitter for the heads to drink beer than the water.

The process of making beer since the beginning, pretty favored

Ingredients is better for the health.

I'm sorry. If.

I think I'm going to see god shortly.

Definitely better with the nuts.

Wait a second.

This is supposed to be the best

Beer in the world, so maybe we need to give it another chance.

We recommend to consume.

She made up his own glass.

It's a big glass with a very big opener to have a lot of flavor

Every sip of the same bottle gives you something different.

Complex, different aroma.

That's not too bad.

That's good stuff.

I don't know that I could pound down

Two bottles of this, but I you know, it very strong.

I can't get on the bike after that.

You know, I get off this chair after that.

Yeah. Well that's an endorsement.

That's I have an endorsement.

Sorry.

Germany made by the monks had to do mass.

The monks were all men obviously.

And beer is often thought of as a guy's drink

With beer commercials all over the world.

It's guys drinking together, clinking glasses, having fun.

But like a lot of things,

It was often women doing the real work, guys kicking back.

Women are hard at work.

Not much has changed.

Traditionally in the middle ages, brewing would have been

Very much a cottage industry and you had a term called

Brewster's, and these were the women who were brewing beer.

Women typically have better palates,

So are better at tasting beer,

So therefore they produce much better beer as a result.

Now, when you think of ireland, you think of saint patrick.

But it was another saint, saint bridget of kildare.

She died and the year 525 who helped

Turn ireland into a beer loving nation.

So saint bridget is, of course,

One of ireland's most famous saints, and she has a really,

Really important role in irish beer history.

My favorite story of saint bridget comes from

An 11th century poem called saint bridget's ale feast,

Where she tells us

That heaven is a giant lake of beer

That everyone can drink for all eternity,

Which sounds rather nice to me.

Here's the problem with beer. It's got fizz.

So the moment you open a beer, you pretty much have to drink

All of it, whether it's a can or a bottle or a barrel.

But that's also what's great about beer.

You pretty much have to drink all of it.

And there's nothing worse than flat beer.

So drink up. And.

When it was first discovered or created,

You couldn't store it for long periods,

So you might as well drink all the beer you had,

Whereas wine

Had to be fermented over quite a long period,

And so you had to have pottery to make it.

And that meant that you could drink a little bit of it

And then you could stop up your bottle and come back later.

So there's always been this

Difference, which is that wine is associated

With moderate consumption of alcohol with males

And is sort of more civilized,

Whereas beer is about, oh, let's here's

All the beer, let's drink all the beer and then fall over.

Beer comes in all sorts of ways and cans and bottles

Of all different shapes.

So which one tastes better, george, you sit here.

So what a beer expert.

When it comes to beer, I wouldn't go that far.

I don't know.

I mean, I enjoy your beer.

You prefer beer on tap the bottle or the cap?

I would say. Outside.

Then bottle the ten cans.

I'd say that's about right.

Why don't you tell me?

You can tell the difference

Between a bottle of beer and a can of beer. Go.

Give me, please.

Absolutely not a scientist doing.

I'm going to call beer,

So there's no way you can tell that difference.

Oh, well, let's just see.

Yeah, let's just see.

I want to see a beer in a bottle of beer and a can.

See if you guys can tell the difference.

Oh, okay.

Yeah. All right.

All right.

I'm going to use the old church key. Here, okay?

And we'll pour.

Okay.

Ready? George?

Mix them up. All right.

Well, try that one.

Danny.

This one? Yep.

Hold on, george, you're next.

What's that one?

That's a bottle.

Bottle for sure. Right.

All right, try this one.

Yep. Right.

Definitely a cap, george.

Okay,

This is a beer

Bottle.

Bottle.

All right, let me switch with this one.

Try that one.

That is a care.

Gentlemen.

This was the same beer.

You drink twice at the same. Time.

These are the same beer.

That's not the way a taste test is supposed to work.

I get it.

The way it works, you've tasted this twice,

And you've called it two different things.

You didn't do this twice.

You've called in two different things.

Well, I know the difference in my own mind.

You're a pirate diary now.

You're a university believer receiver.

Awful.

All righty, jimmy. Here we go.

Cheers. Louder.

You get that writer you are going to get it.

Please ignore the words of this so-called expert.

I know. I can tell the difference.

Serve blind bottles and cans they've passed.

No detectable difference over and over.

Can a can or a bottle affect the taste of beer?

Absolutely.

The proper way is to pour into a glass.

But if you pour into a nice glass, you're going to see it

And then you really drink with your eyes.

First.

This is my third favorite sound.

Och, this.

This summer.

My first is the sound of a harley-davidson motorcycle.

And the second is a martini shaker.

Hang out here or.

Oh, woo! I love.

As we do in the south.

You're working outside on the asphalt spreader.

Oh. Oh, baby, I need that coming now.

Go way down. Beautiful.

Okay, so to recap, beer starts in egypt, goes to europe,

Gets improved by the monks, is brewed by the women,

But eventually it ends up all over the world.

Every country has its own local brew

That people drink after work with friends hanging out.

And eventually, of course,

It comes to the new world where it helps build a country.

So the history of beer in america is pretty crazy.

I mean, first of all, most of us of european descent

Wouldn't even have made it here without beer.

Beer helped us survive for generations.

When the mayflower set out in 1620,

They were aiming for the hudson river,

But they ended up because of bad weather at cape cod.

They wanted to go to their original destination,

But the crew was like, no, you have to get out here

Because otherwise we're not going to have enough beer

For the return journey across the atlantic.

The lack of beer ended up

Determining where that colony was founded in the 19th century.

Immigration to america.

You get a lot more people

Coming from northern europe, from germany, from sweden.

These are beer drinking cultures.

And so beer becomes even more important in american culture.

When you think about the american presidents

Who have love and brewed beer from george washington

Brewing porters at mount vernon, john adams, thomas jefferson,

Even all the way to barack obama, who brewed beer

At the white house and even hosted the beer summit.

Really, the modern beer movement came in the 1840s and 1850s.

Several german

Immigrants came over

And they brought yeast in their pocket

And they started to brew their lagers.

Here in america,

America is an entrepreneurial business kind of country.

So it wasn't long before

Some enterprising character decided

To start a commercial brewery.

Exactly who that was and who got there first is somewhat murky,

But it was probably

The yingling brewery in pottsville, pennsylvania,

At least to hear them tell it.

So we have been here for 193 years, not we, the two of us is

We were founded in 1829 by our great, great, great

Grandfather, who was an immigrant

From germany

In those days in the 1800s

And probably

Going into the early 1900s, every small town in this area,

They all had their own little breweries that serviced

Just the local people.

And I think primarily it was

It was the miners, the working class folks.

As time went on and more mainstream

And national brewers came on site, more transportation

Across the country,

A lot of those smaller brewers started to either just die out

Or they consolidated or they got bought out.

Here's breweries growing so fast that if we don't grow

To immediate, it's going to grow to meet us.

Think about the folks that came over on the ships.

They could only drink beer to survive

Because they didn't have clean water.

Then you get here and you had generations of folks

That were brewing at home or had small local breweries.

And from there that was different

Waves of immigrants that came.

So when you think about irish, scottish, english, german

Immigrants, all these are beer loving countries, right?

And so all those folks came here and they love beer.

So you've got this huge base for beer already.

I have a beautiful demonstration for you. Okay.

Because we had someone come from probably the greatest brand

In the world, guinness, to show me how to actually

Pour again, a spirit.

Smooth draft in.

Creamy draft. Guinness.

So enjoyed draft

Guinness where you see this sign.

I am very bad on these other taps

I don't know how to do it I see it in the forms not right

That the head's not right.

And so that's why I do everything that they tell me

To do.

But here somehow with proper instruction,

I think you'll be surprised at how well I pour a guinness.

So I'm going to talk a bit about the history of the brand,

And then I'll pass this delicious, thick, wonderful,

Foamy beer.

Oh, I wonder,

Maybe we could flip the order there, you know,

And have the beer first and then talk.

I suck at that.

I go, okay, how about this will pour and

Talk at the same time. No.

Guinness was the first beer ever sold in the united states.

And you pour while you're talking to any

And the proper technique is to pour this part of it first.

And you'll see there's three colors here.

There's black, brown and white.

Now we have to wait until the black goes

All the way up to the top and it's just black and white.

And then there's a second stage to the poured.

It's like when I had ron wood and keith

Richards at the farm up in canada.

Yes, that would be the rolling stones. Yeah.

I didn't have a poor machine. I didn't have kegs of guinness.

So I had to go to all the beer stores

In the whole region and buy every kind of guinness.

I had because I knew the boys.

That's all they drank.

And, you know, they had a whole crew with them.

And so it was called guinness the entire weekend.

So they're nice and black.

And we see the foam there is white.

And when you go to the second phase

And the foam should be

Fried up

Right to the edge of the rim

So that a gentleman with a mustache gets a little.

Yeah.

In the hairs of your familiar taunts, you're there for you.

Yes. My god, you and I'll get it right

Or my handle goes all the way down.

45 degree angle.

I don't have patience for that.

When I was in ireland or shooting a movie there,

We want to do that.

It just took forever to get a well like guinness is worth

Waiting for abroad. Oh, it was delicious.

All right.

And there I'm going to let that sit.

And again, we'll wait for that.

Oh, yeah.

It looks so cool. Yeah, it's cool.

It's great.

Pour yourself one, lady. Oh, yeah, yeah.

I don't understand pushing it forward.

What's that all about?

Push it forward for the main pour

And then push it back for the foam here.

So I'll do that. Like that.

All you see, it comes out a little different way there.

I bring it to the top

And james joyce, of course, referred to the

The particular odor around guinness brewery

And then james gate did the air smelled of roasted fire

And some of the roasted barley.

I say we we go off, gentlemen.

Yes. Did aaron

Go bra. Oh.

Oh lovely.

You can't talk about beer without talking about bars

Because that's where people go

To have a cold one and socialize.

Beer is a communal drink.

Even making a toast clinking a beer mug

Is something that goes back to ancient times.

You did it to show friendship and trust.

See, a little of your beer would spill into the other mug

And a little of that beer would spill into yours.

So you knew no one was poisoning anyone.

Beer has been a peacemaker since the very beginning,

And the bar has been the place where that piece is made.

Beer is a very social drink.

It's also the oldest drink of the working man.

And so there's this

Great tradition that beer is the sort of no nonsense drink

That helps people relax.

At the end of the day, beer is the.

Heart of the community.

It's ingrained into our society and beer is

Part of celebration.

Beer is part commiseration.

The term public house first appears in England

Sometime in the 17th century.

A pub 200 years ago wasn't just a pub selling beer,

It was also where you did your groceries.

It was also the hardware store.

It was also the local leather store.

Often the local undertakers.

So pubs developed throughout the 1800s

As a really important social hub.

The overall effects of alcohol on society

I think is a sort of reduction of friction, right?

Things move along a bit better in social context.

Of course that could go too far

And that can lead to violence and it can lead to bad behavior.

But by and large, it's to sort of relax people

And to help life flow a bit more easily.

And I think that's the function

It's always had and still has today.

And beer has always been seen as a solid, upstanding drink.

In 1751, for instance, english artist william hogarth made

Two prints, which he wanted people to look out side by side.

In the first, he depicted something he called gin lane,

Where everyone is drunk on gin and they're sick and broke.

And as you can see, not great about parenting.

And next to it, beer street,

Where everyone is healthy, happy and productive.

The message is simple beer is good for you.

Beer is good for society.

Well, not everyone got that message.

In the late 19th and

Early 20th century,

There was a large temperance movement in america.

It was mostly focused on liquor, but beer

Got swept up into it too.

Before you knew it, the country that was built on

Beer was shutting down breweries and bars.

Prohibition. They've all said act.

The 18th amendment

To the constitution became law in January 1919.

But here's the truth people still found a way

To have a beer.

Americans always find a way.

June 13th.

1933, eliot ness and his.

Untouchables raid a warehouse

Finding the biggest illegal brewery.

Li rico youngblood bring it around by the buck

A number with robert stack.

So the illegal beer that was all that prohibition

Really was in chicago was not illegal.

There was that beer. Well, they called it green beer.

Why green?

Because they were making so much of it

That they got to the point

Where they couldn't brew it properly.

And give it enough time so they would just, you know,

Get it made quickly and send it out.

The door was always premature beer.

The worst part about prohibition was that the places

Where people got together, the public spaces all closed.

Well, I guess the worst part was that it

Created organized crime and violent gang warfare.

But the second worst part was you couldn't

Get together with your friends and share a cold one.

So during prohibition, obviously,

Those were incredibly difficult times for brewers in america.

Literally went from thousands

Across the country down to just a few dozen.

Ultimately, they had to find different ways to survive.

So many of them made malted milk products, made near beers,

So a whole host of things.

And miller, in fact,

Actually created this

In our folks could stay and come and visit.

We were able to survive prohibition in large

Thanks to a third generation owner

At the time who was frank yingling.

We're we're sitting right now is the old dairy or ice

Cream factory.

So once prohibition was enacted, not only did

He make near beer in the brewery to keep his workers employed,

Which was one half of 1%, alcohol was legal,

But he also backed that up by making ice cream

Here in the dairy for local distribution.

They had to keep the dream alive.

I mean, they had they had to survive.

They had to be ready to thrive the day that it ended, 1933.

And they had me ready to go

So that people could get back to that love for beer.

Well, after prohibition,

There was actually a national celebration.

That beer was back,

But that did not necessarily translate into massive sales.

The thirties, the middle of the great depression.

It was a difficult time for an industry like beer,

Whose product was seen as somewhat of a luxury.

I got something else really cool to show you.

Yeah. Does that come with a beer also? Yes, it does.

Then I'm ready.

All right. This is really neat. I'm sure you guys.

I've never seen this before. Maybe.

George, you have a beautiful machine.

It's not a cannabis infusion machine.

Oh, but here is what it does.

All right, we place the beer here like this.

Okay.

I am going to do

The master of beer first.

Got to beat me up.

What is that, like an irish jig or something?

What?

And we have a portrait of george.

Oh, god, I am instagramming this.

I mean, really?

How much guinness do you have to sell

To get one of these in your bar?

I don't know.

I said, oh,

It's the albanian illinois all familiar.

That's all right.

Yeah, that here is the lonely canadian

Coming up.

So having a hard time with mine.

Oh, wow.

Oh, man, I want this for my passport photo.

This beautiful volvo takes about 20 years.

Yeah, and about £10.

All right. Can we?

Yes. Okay. I'm going to do it.

Yeah.

Let's drink our faces and drink our business off from.

This is still there.

You drank half your face. I did? Yeah.

My face thought it might take my double chin.

You know,

After world war two, the beer industry grew exponentially.

You could buy a budweiser or a miller

Pretty much anywhere in america.

And brands were making beer and shipping it everywhere.

Beer got very, very big.

But it's not just the big guys.

Little breweries have been popping up everywhere.

Micro brewers, they call them bum beer is still really big,

But it's also really small.

The rise of microbreweries, I think it's a sort of backlash

Against mass produced big beer brands that are kind of boring.

People started to say, well, we could make more interesting

In smaller quantities.

And this led to an explosion of microbreweries.

Beer used to be made locally.

You went into a tavern, they'd make their own beer.

And so I like to think if the microbrewery

Is a sort of return to the

The roots of the way beer used to be.

So beer got large with multinational breweries

And international brands, and it got small with microbrews

And local bottles.

And it also got weird.

There's some very weird beer out there,

But it's just it's really pretty much

Just cream of broccoli, double dry.

Got to try. Come on.

Trying to say,

Oh, it's kind of like a bowl.

I don't know.

It smells kind of interesting.

It's sharp.

Yeah, that's really.

The great thing about beer is you can make it everywhere.

And so there's just a whole explosion

Of interesting beer happening wherever you go in the world,

You can find the local beer and and try it out.

And, you know, it's a great adventure.

I think that craft beer can be such an amazing thing

To get people involved in something that they can access,

They can take part in, they can prove themselves.

There's a kind of increasing trend in the united kingdom

As people are experimenting with different beers.

They might be trying

Slightly fruity beers, so they might

Have great fruit in it or peach in it.

One of the biggest things with craft beer over the last

Decade has been just the overall culture of it

As driven by real enthusiasts.

I think a special look at craft beer.

It embodies americanism and embodies

This drive for exceptionalism.

It embodies this idea that we're not content

With the status quo and that we want to keep moving

And evolving and changing, and that is craft beer.

It's a very unpretentious drink.

People have tried to make it a bit more pretentious,

But basically it's good time, almost straightforward,

Have taste and relax and you're not working anymore.

You know, that's the ethos we have with it.

It's incredible.

The minute our ancestors got their act

Together and learned how to grow stuff,

They made grain and a place to store it.

And then some brilliant idiot made a mistake.

And suddenly we had this delicious

Drink of water and hops and yeast,

Which meant we had something to drink after a hard day's work.

So every time we open a bottle or a can to relax with friends,

We're connecting to an unbroken chain of soldiers on leave,

The monks in the abbey,

Goths and visigoths and gangsters

And the local bar around the corner.

The world may change.

Sometimes not for the better,

But thank god we've got beer to see us through.

Which is something people have been saying

For thousands of years.

I think you could argue

That civilization is sort of founded on beer.

It's there right at the start,

May have even helped get civilization going.

And today I can still drink it

In the sort of modern high tech world

Where we live, beer is just a constant.

The values associated with it, that it has this magical power

Of helping people relax and bring them together.

And those are absolute constants throughout

Thousands of years of history.

Well, here's modern beer.

I that's the toast.

Yeah.

Consuela, that's albanian.

Yes prost.

Thatcher

Lancia salute salute to on danza gent.

Danny gent on.

Time.

And cheers.

Cheers. And.