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Hey guys, my name is Carlos Castillo.
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I'm the co-founder of Carlitos Barbecue
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Taqueria and Carlitos Tequileria.
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Today I'm going to
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share Un Chín sobre mí
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So my early beginning, like many of us
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who started in the hospitality industry,
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you start at the bottom.
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I started in 2008 and I was a dishwasher
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for two years through college.
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And I learned a lot of things in this
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specific station because it
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requires a lot of grid,
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it requires a lot of commitment.
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And I always just focus on being the best
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man and just learning.
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So whether I was the best dishwasher,
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whether as I grew, became the best cook.
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My goal was always to learn
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and be the best that I could.
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Beautiful, beautiful.
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So then from here, you spend time in the
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dishwasher, you met some people and
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we have built what,
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where are you right now?
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Where's the stage of the company?
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Yeah.
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So we have a, we started
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with a food truck in 2017.
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Then we opened our
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first brick and mortar 2018.
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That's in Paramus inside
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garden state Plaza mall.
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Then we opened up a
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beer garden in Jersey city.
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And then we opened at
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Newark airport terminal A.
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This is our latest project.
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It's less than a month old.
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And in about six or seven months, we'll
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complete our next location, which will
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be another Carlitos Tequilidía in north
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Arlington, New Jersey.
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Beautiful.
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Let's see this place still.
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So it's important who you do this with.
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Talk to me a little bit about it.
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I agree with you.
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It's very important
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who you do business with.
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Um, it's really important that you have a
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team that understands
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that we're going to,
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you're going to be facing challenges.
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And, you know, imagine having two bags.
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One has problems that you know, exist.
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They've always existed.
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You put them aside, but you
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know, you got to tackle those.
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Those are ones that
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you should be able to.
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And then you have a bag that it's
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actually complicated,
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more complicated issues.
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So you want to make sure that you have a
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team that can really, you want to be,
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um, in when it comes to
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solving those problems.
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So I have two business partners.
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Fernando Campo from Colombia, immigrant
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and Martín Molina from Argentina.
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He's also an immigrant like myself.
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I'm from Honduras and we've come together
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with different skill sets, uh, to be able
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to attack, um, the challenges that come
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up and we have fun doing it.
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Many times we have a big issues and we
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resolve them, go have a beer together.
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So it really feels like you have a team
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and it's really important for any
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organization to have those people.
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Immigrants.
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i,m an immigrant?
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Immigrants.
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We get the job done.
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So anything else you
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want to say to Un Chín?
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Oh, a little bit more.
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Of course.
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Look, man, I think, uh,
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if you have goals
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and you have the passion, um, make
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sure, really important, never lose hope
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of what you're trying to do.
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That's really, really powerful.
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Try to have an impact
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in your communities.
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Um, don't be scared of hard work.
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All the good stuff requires hard work.
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So don't, don't be scared of that.
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Um, there are many people who are not
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smarter than you who are doing amazing
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things because they have courage.
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They have some grid and nobody starts off
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any project knowing all the things.
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We certainly didn't.
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We want to see Latinos prosper.
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We want to show people what we really are
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about and our hard work ethic and that
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we want to be able to, to
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inspire and support each other.
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I'm inspired.
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I'm telling you now that this is one of
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the things that I enjoy the most about
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this project Un Chín is
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meeting people like you.
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Thank you.
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It makes me feel humble and motivates me.
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And I hope that everybody
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else is doing Un Chín like that.
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So talk to me after thinking about having
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your place how do you get to manifest this place
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how does that happen.
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You know there's a lot of a lot of
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requirements i think the first thing is stay
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positive work hard i'm gonna be very open
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minded to learning new things
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challenges of to be curious.
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Talk to people who have done it i'm and do
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not be scared of doing the work because all
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good things require a lot of work this is.
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Early beginnings were a food truck was a lot of
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sacrifices involved but we learned a ton.
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That gives you confidence so as you start
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doing smaller tasks smaller tasks you get to
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build get to feel prideful.
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And then you're gonna learn a lot of lessons
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along the way i mean i wish there were some
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things that i knew before becoming an
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entrepreneur you really gotta become a
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problem solver problem so yeah so i like to
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think of myself as the chief
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problem solver of the company.
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And you want to build a good team that that
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can help you solve those problems because
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they're gonna come up but that's what
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business is all about that's the definition
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of an entrepreneur
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you're gonna solve problems.
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Okay beautiful and is that something that
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you know in the school because i know that
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you weren't to hospitalist to.
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No you don't learn that in school man you
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know i'm thinking school you learn the
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fundamentals you learn skills that are
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really important they should be aware of.
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But you're not really gonna encounter
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problems there i don't know at that moment
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your problem might be like have a lot of
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homework and things like that.
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But it's not until you're in it and you're
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feeling pressure of things not going how you
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planned an entrepreneur when you first start
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you only see the upside.
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Yeah right you see the upside you're like so
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energetic you want to
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share that with everybody but.
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You're gonna come across those problems and
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that's when you the way you solve them who
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you solve them with that's when you truly
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become to start a
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business person entrepreneur.
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what's in the future so we're doing our
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fifth location we're working on that now
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it's going to be another Carlito's
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tequileria okay and this one is going to be
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north Arlington New Jersey.
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After that we are going to continue the path
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of becoming a regional brand for the fast
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casual concept main which is Carlito's
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barbecue taqueria and we will then go
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national that's our plan we're working on
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the infrastructure for that to happen so.
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We don't want to lose quality we want to
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make sure that we we can create the proper
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systems so that we continue to grow properly
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and we want to be able to
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share with the whole country.
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Who we are what our flavors are where they
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come from and for people to be proud and
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also for other people to save men this is a
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Latino national brand I can do that too.
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I love the fact the name is Carlito's it
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feels like you know for me is a is like the
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way you call your son right I don't know if
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that's what it comes from Carlito's right but
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I also know that the DNA you want that
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feeling in your your spaces right.
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Yes you know Carlito's is an endearment term
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yeah I would say if you're Latino you
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probably know Carlito's we want you to feel
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that we want you to feel comfortable we want
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you to say I can trust that brand.
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It's Latino and it's someone who you feel
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some love towards otherwise you wouldn't
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call them Carlito's so we want to be able to
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to provide that type of hospitality where
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you feel like you know these people.
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You know that's a good way to feel amazing
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when you come here we wanna have some
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dialogue that really represent hospitality
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well we have many folks who come and take a
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picture in front of the sign because their
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son is named Carlito's beautiful beautiful.
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And so anything else you wanna say to a
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little bit more of course look man I think
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you if you have goals.
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And you have the passion make sure really
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important never lose hope of what you're
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trying to do that's really really powerful
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try to have an impact in your communities.
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Don't be scared of hard work all the good
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stuff requires hard work so
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don't don't be scared of that.
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There are many people who are not smarter
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than you who are doing amazing things
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because they have courage they have some
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grit and nobody starts off any project
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knowing all the things we certainly didn't.
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I went to school for that but there are many
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things that you don't you don't get taught
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surround yourselves with good people.
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And you know we wish you all the best we
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wanna see Latinos prosper we wanna show
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people what we really are about and our hard
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work ethic and that we wanna be able to.
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To inspire and support each other i'm a spy
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i'm telling you now that this is.
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One of the things that I enjoy the most
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about this project going to change as many
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people like you thank you it makes me feel
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humble and motivates me and I hope that
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everybody else is doing change like that.
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When the ceiling is when the ceiling is.
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