All language subtitles for The.Fall.of.Diddy.S01E01.The.Making.of.a.Mogul.1080p.AMZN.WEB-DL.DD+2.0.H.264-playWEB_track3_[eng]

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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:08,508 --> 00:00:11,845 Back in 2010, it was Grammy weekend, 2 00:00:14,681 --> 00:00:16,266 Here we go. 3 00:00:16,349 --> 00:00:19,686 And we were doing a photo shoot with Cas during the day. 4 00:00:20,979 --> 00:00:22,856 Puff and Cassie were dating. 5 00:00:24,691 --> 00:00:26,067 There was a party. 6 00:00:26,192 --> 00:00:28,862 Diddy, I love you, Diddy! 7 00:00:28,987 --> 00:00:32,407 And she was staying at the Beverly Hills Hotel. 8 00:00:32,532 --> 00:00:35,535 The Beverly Hills Hotel is like a one bedroom suite. 9 00:00:38,705 --> 00:00:40,832 I fall asleep on the couch because I don't go out. 10 00:00:41,875 --> 00:00:44,544 And he storms in, "Where the is she?" 11 00:00:49,966 --> 00:00:52,052 I like, wake up all of a sudden 12 00:00:52,177 --> 00:00:55,555 like a-- like what the? Who? Who let-- 13 00:00:55,638 --> 00:00:56,806 "Who are you talking about?" 14 00:00:58,308 --> 00:01:00,226 And then they go into the room. 15 00:01:01,811 --> 00:01:03,563 Shuts the door. 16 00:01:03,688 --> 00:01:05,315 All I hear is, "Get the out of here. 17 00:01:05,398 --> 00:01:06,399 Get the out of here." 18 00:01:09,402 --> 00:01:11,821 He's like, on a rage. 19 00:01:12,489 --> 00:01:13,656 He's being Puff. 20 00:01:15,742 --> 00:01:17,202 And at this point 21 00:01:17,911 --> 00:01:20,455 I'm just thinking of her safety. 22 00:01:20,580 --> 00:01:23,333 And so I'm packing her stuff up. 23 00:01:24,375 --> 00:01:28,296 Once he leaves, I see the aftermath on Cassie. 24 00:01:28,421 --> 00:01:32,592 She shows knots on her head, bruised eye, busted lip. 25 00:01:32,675 --> 00:01:33,927 It was horrific. 26 00:01:34,052 --> 00:01:35,845 And so all I can think of was, 27 00:01:35,929 --> 00:01:37,347 "We need to get back to my house. 28 00:01:37,430 --> 00:01:38,848 You need to get the out of here." 29 00:01:41,101 --> 00:01:43,603 We can't call the police. We can't go to the hospital. 30 00:01:44,729 --> 00:01:45,897 We're scared of Puff. 31 00:01:47,524 --> 00:01:48,942 We're always scared of him. 32 00:01:50,693 --> 00:01:53,780 If we call the police what would happen? 33 00:01:53,905 --> 00:01:57,826 He's a very powerful person in the business, 34 00:01:57,951 --> 00:02:00,787 and he can do things that will to make you go away. 35 00:02:02,080 --> 00:02:04,958 And many people are afraid of him 'til this day. 36 00:02:05,041 --> 00:02:06,668 So what were we supposed to do? 37 00:02:06,793 --> 00:02:10,130 We just had to, like, fix whatever was happening at that moment. 38 00:02:10,213 --> 00:02:12,590 And that's kind of like how the business is. 39 00:02:14,759 --> 00:02:17,178 I called my friend who's a doctor, 40 00:02:17,303 --> 00:02:19,514 and I'm like, "You have to take care of Cas 41 00:02:19,639 --> 00:02:21,057 'cause this is not okay." 42 00:02:21,141 --> 00:02:22,642 You have to be a witness to this 43 00:02:22,767 --> 00:02:25,145 because we can't call anyone. 44 00:02:27,397 --> 00:02:30,316 But I felt like this has happened before 45 00:02:30,441 --> 00:02:34,028 because she was so nonchalant about it. 46 00:02:34,154 --> 00:02:37,323 Cassie and I never spoke about that incident after. 47 00:02:38,575 --> 00:02:40,577 It's like family business. 48 00:02:40,660 --> 00:02:42,120 We just don't talk about it. 49 00:02:45,165 --> 00:02:48,501 What I witnessed was in 2010s, 50 00:02:48,626 --> 00:02:53,548 and then in 2024, I watched the CNN video 51 00:02:53,673 --> 00:02:55,925 and I was completely triggered 52 00:02:56,676 --> 00:02:58,178 because I did not know 53 00:02:58,261 --> 00:03:00,763 that this was going on for all these years. 54 00:03:12,358 --> 00:03:14,402 Tonight, music mogul Sean Diddy Combs... 55 00:03:14,527 --> 00:03:15,862 Sean Diddy Combs... 56 00:03:15,945 --> 00:03:18,865 Sean Diddy Combs facing a slew of allegations, 57 00:03:18,948 --> 00:03:21,034 including rape and sex trafficking, 58 00:03:21,159 --> 00:03:23,578 in a stunning new civil lawsuit 59 00:03:23,703 --> 00:03:26,289 filed by his longtime partner, singer Cassie. 60 00:03:26,372 --> 00:03:28,791 Sean Diddy Combs is now the subject 61 00:03:28,875 --> 00:03:31,211 of a federal criminal investigation. 62 00:03:31,336 --> 00:03:34,547 FBI agents raided his homes in Los Angeles and Miami. 63 00:03:34,672 --> 00:03:35,798 Sean Diddy Combs, 64 00:03:35,882 --> 00:03:38,092 has been arrested after a grand jury 65 00:03:38,218 --> 00:03:40,220 indicted the music mogul. 66 00:03:40,345 --> 00:03:42,639 Cassie, coming forward was the tipping point. 67 00:03:43,890 --> 00:03:45,391 Several new accusers coming forward 68 00:03:45,516 --> 00:03:46,434 against Sean Diddy Combs. 69 00:03:46,559 --> 00:03:47,810 Very serious allegations, 70 00:03:47,894 --> 00:03:50,730 rape, physical abuse and sex trafficking. 71 00:03:50,855 --> 00:03:54,067 He was very good at standing in the limelight 72 00:03:54,150 --> 00:03:57,237 without us actually taking a look deeper 73 00:03:57,362 --> 00:04:00,240 and seeing who he is and what he is about. 74 00:04:00,323 --> 00:04:03,576 Thing about hip hop, it's not just the music, it's a lifestyle. 75 00:04:03,660 --> 00:04:04,911 Combs has built an empire. 76 00:04:04,994 --> 00:04:06,579 There's his Sean John's fashion line, 77 00:04:06,704 --> 00:04:10,667 his Ciroc vodka and the TV network he founded. 78 00:04:10,750 --> 00:04:13,127 He didn't change to adapt to the world. 79 00:04:13,253 --> 00:04:15,338 He changed the world to adapt to him. 80 00:04:16,714 --> 00:04:19,008 Here he is a shining example 81 00:04:19,092 --> 00:04:22,095 of what he likes to term black excellence. 82 00:04:23,721 --> 00:04:25,932 Meanwhile, there's all this violence 83 00:04:26,015 --> 00:04:28,768 and trauma happening in the background. 84 00:04:29,894 --> 00:04:32,105 I realized I wasn't the only one. 85 00:04:32,230 --> 00:04:35,942 I have a one of one story that no one else has. 86 00:04:36,025 --> 00:04:37,485 That reckoning, it's coming. 87 00:04:37,610 --> 00:04:39,445 Everybody is demanding to know. 88 00:04:39,529 --> 00:04:40,697 How far did this go? 89 00:04:41,447 --> 00:04:42,282 Time is up. 90 00:05:11,602 --> 00:05:13,563 Sean "Puffy" Combs' power 91 00:05:13,646 --> 00:05:17,191 has led to one of the most successful careers 92 00:05:17,317 --> 00:05:19,068 in the history of American pop. 93 00:05:20,945 --> 00:05:22,155 And it has led to some 94 00:05:22,280 --> 00:05:24,824 really, really, really awful other things. 95 00:05:29,329 --> 00:05:31,497 I've been knowing Combs for just about 96 00:05:31,581 --> 00:05:34,500 the entirety of my career 97 00:05:34,625 --> 00:05:37,337 as a journalist and as an editor. 98 00:05:37,462 --> 00:05:41,174 I was the first woman editor in chief of Vibe magazine. 99 00:05:42,300 --> 00:05:44,844 A large reason for me sharing my story 100 00:05:44,969 --> 00:05:46,262 with everyone today, 101 00:05:48,014 --> 00:05:49,974 It's because it's my duty. 102 00:05:51,476 --> 00:05:55,104 And I'm also sharing it because of my unique position 103 00:05:55,980 --> 00:05:57,940 in music history. 104 00:05:58,816 --> 00:06:00,485 This is where I'm supposed to be. 105 00:06:05,615 --> 00:06:06,991 It was very difficult 106 00:06:07,700 --> 00:06:10,870 to work in the music media, 107 00:06:10,953 --> 00:06:13,289 without having to deal with 108 00:06:13,373 --> 00:06:16,125 or work with or hang out with 109 00:06:16,209 --> 00:06:20,546 or negotiate with Sean "Puffy" Combs, was impossible. 110 00:06:27,053 --> 00:06:29,555 The first time I had a real conversation with him 111 00:06:29,639 --> 00:06:32,975 was a cover shoot for a vibe. 112 00:06:33,059 --> 00:06:36,229 And that would have been right around September 1997. 113 00:06:37,397 --> 00:06:39,607 It was to be the December-January 114 00:06:39,732 --> 00:06:42,443 double issue of Vibe magazine. 115 00:06:42,568 --> 00:06:43,986 Everybody was at the photo shoot, 116 00:06:44,070 --> 00:06:45,905 a bunch of people from Vibe, 117 00:06:45,988 --> 00:06:48,574 a bunch of people from the Bad Boy universe. 118 00:06:50,827 --> 00:06:53,121 The idea was to get Mr. Combs 119 00:06:53,246 --> 00:06:55,748 into some angel wings. 120 00:06:57,417 --> 00:06:58,876 After the shoot, 121 00:07:00,169 --> 00:07:02,588 Mr. Combs wanted to see the covers 122 00:07:02,713 --> 00:07:04,674 before they were published. 123 00:07:04,757 --> 00:07:07,301 It was policy for us not to show covers 124 00:07:07,427 --> 00:07:09,178 to anyone before they were published. 125 00:07:11,180 --> 00:07:13,599 He called me at my office. 126 00:07:16,936 --> 00:07:18,855 I told him again, 127 00:07:18,938 --> 00:07:22,608 We don't show the covers, we don't share the story. 128 00:07:24,110 --> 00:07:26,529 I told him that I wouldn't be making an exception. 129 00:07:27,947 --> 00:07:30,616 And he said that he would see me dead in the trunk 130 00:07:30,700 --> 00:07:32,702 if I did not show it to him. 131 00:07:38,749 --> 00:07:41,878 I said to him, "You need to take that back." 132 00:07:44,046 --> 00:07:45,381 And he said something to the effect 133 00:07:45,465 --> 00:07:47,467 because, you know, he wasn't taking shit back. 134 00:07:51,095 --> 00:07:54,140 So then I said, I'm calling my attorney. 135 00:07:54,265 --> 00:07:56,517 And my attorney called him to say that 136 00:07:56,642 --> 00:08:00,813 if he didn't immediately fax over an apology, 137 00:08:00,938 --> 00:08:03,483 My attorney was going to reach out to law enforcement. 138 00:08:03,608 --> 00:08:07,737 And I think it took about 90 minutes to two hours 139 00:08:07,820 --> 00:08:10,781 and I received that faxed apology. 140 00:08:16,496 --> 00:08:19,499 What I've only recently come to realize 141 00:08:19,582 --> 00:08:22,210 through members of the staff. 142 00:08:22,335 --> 00:08:26,839 At that time was that he had, actually, 143 00:08:26,964 --> 00:08:31,177 in the days before come up to the Vibe offices, 144 00:08:31,260 --> 00:08:34,347 with two tough guys looking for me. 145 00:08:35,515 --> 00:08:37,391 In order for my safety 146 00:08:37,517 --> 00:08:43,064 and in order for the magazine pages to remain intact, 147 00:08:43,189 --> 00:08:45,733 I was shuttled from office to office 148 00:08:45,858 --> 00:08:48,194 until the coast was clear. 149 00:08:50,863 --> 00:08:52,698 And waited outside. 150 00:08:52,782 --> 00:08:54,116 Standing on the corner, 151 00:08:54,700 --> 00:08:56,369 with the proofs, 152 00:08:56,494 --> 00:08:57,954 the pages of the magazine 153 00:08:58,037 --> 00:09:00,706 that were being prepared to go to print. 154 00:09:02,542 --> 00:09:04,877 And then my managing editor came down 155 00:09:05,002 --> 00:09:06,629 and got the pages from me 156 00:09:06,712 --> 00:09:08,881 and put me in a cab to Brooklyn. 157 00:09:12,009 --> 00:09:13,553 But the thing is, 158 00:09:13,636 --> 00:09:15,888 I'm sitting right here right now. 159 00:09:16,013 --> 00:09:19,392 I have no memory of any of that happening. 160 00:09:25,189 --> 00:09:26,732 When our research chief 161 00:09:28,901 --> 00:09:30,695 was telling me this story. 162 00:09:31,737 --> 00:09:33,072 I was just like-- 163 00:09:35,241 --> 00:09:37,702 literally like... 164 00:09:40,413 --> 00:09:42,582 I like-- I don't remember I was telling her. 165 00:09:43,583 --> 00:09:44,750 And she said, "Of course you don't. 166 00:09:44,875 --> 00:09:46,711 You blocked it out. You were terrified." 167 00:09:49,422 --> 00:09:50,923 Because I don't remember it right now. 168 00:10:01,267 --> 00:10:03,227 It's hard to look back. 169 00:10:04,186 --> 00:10:05,271 I continued to work with him. 170 00:10:05,396 --> 00:10:07,106 I continued to be cordial with him 171 00:10:07,940 --> 00:10:11,611 to be invited to parties and go. 172 00:10:11,736 --> 00:10:15,281 Sometimes it's very hard not to feel complicit. 173 00:10:17,116 --> 00:10:21,120 I wish that thing's were different. 174 00:10:22,622 --> 00:10:24,040 Is he an angel? Is he a devil? 175 00:10:25,082 --> 00:10:26,959 It's a question that I've had 176 00:10:27,043 --> 00:10:29,795 since we put him on the cover, in the wings. 177 00:10:29,920 --> 00:10:32,298 I didn't know, but we might know now. 178 00:10:38,638 --> 00:10:39,805 And you hate to see it. 179 00:10:43,934 --> 00:10:47,063 As a reporter, Danyel's story really resonated with me. 180 00:10:47,647 --> 00:10:49,899 What's really unusual 181 00:10:49,982 --> 00:10:53,235 is the extent that Diddy went to. 182 00:10:54,403 --> 00:10:57,406 He was determined to try to bully her, 183 00:10:57,490 --> 00:11:00,993 and this was relatively early in his career. 184 00:11:01,077 --> 00:11:02,995 And so it definitely appears 185 00:11:03,079 --> 00:11:06,332 that Diddy continued to get more brazen 186 00:11:06,415 --> 00:11:09,043 We now know behind the curtain 187 00:11:09,168 --> 00:11:10,711 there were demons. 188 00:11:10,836 --> 00:11:13,005 But you can't escape your demons that easily. 189 00:11:18,594 --> 00:11:20,388 When I think of Puffy, I think of New York. 190 00:11:21,305 --> 00:11:24,308 Puffy is the Horatio Alger, 191 00:11:24,392 --> 00:11:26,811 you know, up from nothing to something. 192 00:11:26,894 --> 00:11:28,312 The rags to riches story. 193 00:11:29,313 --> 00:11:30,731 Diddy was born in Harlem 194 00:11:30,815 --> 00:11:34,193 to his mother, Janice, and his father, Melvin. 195 00:11:34,318 --> 00:11:36,320 Pump's mother, Janice Combs Baby, 196 00:11:37,488 --> 00:11:40,741 could dance, could dress sharp as a attack. 197 00:11:40,825 --> 00:11:44,745 Fly, hustler, go get it, ambitious. 198 00:11:44,829 --> 00:11:48,624 I think of her as the queen of that energy. 199 00:11:52,086 --> 00:11:55,005 Unfortunately, his father, Melvin, passed. 200 00:11:55,131 --> 00:11:57,007 Sean didn't have any memories of Melvin. 201 00:11:57,091 --> 00:11:59,176 He might have had one or two. 202 00:11:59,301 --> 00:12:02,221 Melvin died when he was a toddler. 203 00:12:02,346 --> 00:12:04,724 Diddy has often spoke about the loss 204 00:12:04,849 --> 00:12:06,517 of a father figure in his life. 205 00:12:06,600 --> 00:12:10,020 Just this desire to know who Melvin was. 206 00:12:11,313 --> 00:12:13,774 When Combs talks about his father, 207 00:12:13,858 --> 00:12:16,444 you can tell in his voice in his face 208 00:12:16,527 --> 00:12:18,362 that he really mourns the loss 209 00:12:18,446 --> 00:12:21,365 of not having his father in his life. 210 00:12:21,449 --> 00:12:22,742 You know, I'm saying, I always wanted to hear, 211 00:12:22,867 --> 00:12:24,034 like the sound of his voice. 212 00:12:25,327 --> 00:12:27,913 From the beginning, I've always had, 213 00:12:28,038 --> 00:12:29,331 like, tragedy around me. 214 00:12:31,542 --> 00:12:33,127 Janice was a single mother 215 00:12:33,210 --> 00:12:35,129 and had to make it work. 216 00:12:35,212 --> 00:12:38,591 Janis said, "Okay, we're moving out to Mount Vernon." 217 00:12:38,716 --> 00:12:40,885 That suburban area that black people 218 00:12:41,010 --> 00:12:42,720 with some money, middle class, 219 00:12:42,845 --> 00:12:44,346 are able to move to. 220 00:12:46,348 --> 00:12:49,059 I met Sean when I was six years old. 221 00:12:49,185 --> 00:12:51,896 And we live 13 steps from each other. One staircase. 222 00:12:54,148 --> 00:12:55,316 I didn't have a sibling. 223 00:12:56,692 --> 00:12:57,902 So that's where we became. 224 00:12:59,570 --> 00:13:00,821 First impression of meeting him. 225 00:13:00,905 --> 00:13:02,615 This kid is different. 226 00:13:02,740 --> 00:13:04,909 He was a young boy dressed like an older man, 227 00:13:05,409 --> 00:13:06,660 tailor made, 228 00:13:06,744 --> 00:13:09,246 and I didn't know kids this small 229 00:13:10,164 --> 00:13:12,124 could really like beat his fly. 230 00:13:12,249 --> 00:13:14,293 So when he stepped outside, 231 00:13:14,418 --> 00:13:17,171 other kids looked at him like, "What's that? 232 00:13:19,006 --> 00:13:20,716 He got everything we don't have. 233 00:13:22,259 --> 00:13:23,511 And people don't like that. 234 00:13:24,678 --> 00:13:26,931 So now he's a product of bullying. 235 00:13:27,014 --> 00:13:29,767 He had a presence of somebody you could just roll over, 236 00:13:29,850 --> 00:13:31,560 and that's what people tried to do. 237 00:13:32,061 --> 00:13:33,771 Simple as that. 238 00:13:33,854 --> 00:13:36,106 At an early age it was instilled in him 239 00:13:36,232 --> 00:13:37,858 that he can't be seen as weak 240 00:13:37,942 --> 00:13:39,944 and the only way to respond to weakness 241 00:13:40,069 --> 00:13:42,655 or this idea that you're being perceived as weak 242 00:13:42,780 --> 00:13:44,698 is to respond with force. 243 00:13:44,782 --> 00:13:47,868 My mother was I guess raising me for the real world. 244 00:13:47,952 --> 00:13:49,787 She's always told me if somebody hit me, 245 00:13:49,870 --> 00:13:51,664 make sure I hit them back harder. 246 00:13:51,789 --> 00:13:53,374 Make sure they never hit me again 247 00:13:53,457 --> 00:13:56,126 and make sure I them up. 248 00:13:56,252 --> 00:13:59,338 Your mom's made sure. "Listen, don't come here talking about you got beat up. 249 00:13:59,463 --> 00:14:02,174 Don't come here talking about somebody who took something from you. 250 00:14:02,299 --> 00:14:03,342 I don't want to hear none of that. 251 00:14:03,467 --> 00:14:04,885 Go get it back. 252 00:14:04,969 --> 00:14:07,096 You can't come in my house until it's right." 253 00:14:07,763 --> 00:14:08,806 So he had to make a choice. 254 00:14:08,889 --> 00:14:09,890 He had to man up. 255 00:14:09,974 --> 00:14:11,183 So I'm gonna make more than you. 256 00:14:11,308 --> 00:14:12,142 I'm gonna do more than you. 257 00:14:12,268 --> 00:14:13,561 I'm gonna be more successful than you. 258 00:14:13,644 --> 00:14:14,812 So I could call the shots. 259 00:14:16,105 --> 00:14:17,314 He was groomed for success. 260 00:14:19,316 --> 00:14:22,653 I was really inspired by him growing up. 261 00:14:22,778 --> 00:14:25,197 You see this guy? He comes from Harlem. 262 00:14:25,322 --> 00:14:27,658 He puts hip hop on the global map. 263 00:14:27,783 --> 00:14:31,078 Then he grows into a business mogul. 264 00:14:31,161 --> 00:14:35,207 And so before all of these issues came to light, 265 00:14:35,332 --> 00:14:36,250 there's not a negative thing 266 00:14:36,333 --> 00:14:38,168 that I would have said about Diddy. 267 00:14:38,294 --> 00:14:41,839 This version of Sean Combs that we're seeing today, 268 00:14:41,922 --> 00:14:45,009 is a complete departure from this image 269 00:14:45,134 --> 00:14:47,511 that he curated and built himself up. 270 00:14:49,471 --> 00:14:53,559 I first began covering Sean "Puffy" Combs 271 00:14:53,684 --> 00:14:58,480 right after Cassie filed her lawsuit back in 2023. 272 00:14:59,690 --> 00:15:02,568 The biggest question for me was, 273 00:15:02,693 --> 00:15:04,028 "Has this happened before?" 274 00:15:06,196 --> 00:15:10,200 And as we began investigating and speaking with more people, 275 00:15:10,284 --> 00:15:14,955 we uncovered a history of abusive behavior. 276 00:15:15,039 --> 00:15:17,207 That dates back to Diddy's days 277 00:15:17,291 --> 00:15:18,459 at Howard University. 278 00:15:20,669 --> 00:15:23,797 There just seems so much more to the story. 279 00:15:24,715 --> 00:15:27,092 Take one mark. 280 00:15:27,217 --> 00:15:29,720 I was a student at Howard University in the late 80s, 281 00:15:29,803 --> 00:15:32,473 and I am here today to share what I know. 282 00:15:35,643 --> 00:15:38,896 Sean "Puffy" Combs was well known on campus. 283 00:15:39,021 --> 00:15:41,231 He would ride on the back of cars, 284 00:15:41,315 --> 00:15:43,233 throwing out fliers for parties. 285 00:15:43,359 --> 00:15:45,319 If he wanted to go to the hottest party, 286 00:15:45,402 --> 00:15:48,906 then you saw and heard Sean "Puffy" Combs. 287 00:15:50,908 --> 00:15:53,285 I am absolutely nervous 288 00:15:53,410 --> 00:15:56,205 about sharing what I've seen him do 289 00:15:57,247 --> 00:15:58,874 to another human being. 290 00:16:01,085 --> 00:16:04,171 He's powerful, and he's scary. 291 00:16:09,218 --> 00:16:13,764 This event honestly is so vivid to me. 292 00:16:13,889 --> 00:16:20,062 The night began with me in my dorm room. 293 00:16:21,772 --> 00:16:24,942 We heard someone yelling and screaming, 294 00:16:26,026 --> 00:16:30,030 So we pushed up the window just enough 295 00:16:30,114 --> 00:16:33,033 to get a little idea of what was going on. 296 00:16:34,201 --> 00:16:36,620 We saw that it was Sean "Puffy" Combs, 297 00:16:37,287 --> 00:16:38,288 a fellow student, 298 00:16:39,415 --> 00:16:41,125 and he was screaming. 299 00:16:41,250 --> 00:16:42,334 Get your ass downstairs. 300 00:16:42,459 --> 00:16:44,837 Come downstairs, right now! 301 00:16:44,962 --> 00:16:48,966 And he had taken his belt off and he was whipping the wall. 302 00:16:50,551 --> 00:16:51,885 Mad, angry. 303 00:16:53,220 --> 00:16:56,890 They were connected somehow, romantically, 304 00:16:56,974 --> 00:17:00,144 and when she came downstairs, timidly and scared 305 00:17:00,269 --> 00:17:03,147 and really not knowing what to do, 306 00:17:03,272 --> 00:17:04,815 he started beating on her, 307 00:17:04,898 --> 00:17:06,275 whipping her with that belt, 308 00:17:06,817 --> 00:17:08,694 and she's taking it. 309 00:17:08,819 --> 00:17:12,656 Now we're involved because now he's abusing her. 310 00:17:12,781 --> 00:17:14,491 So we're yelling. "Get off of her! 311 00:17:14,616 --> 00:17:15,909 Stop hitting on her! 312 00:17:15,993 --> 00:17:17,119 Leave her alone!" 313 00:17:17,786 --> 00:17:18,829 And he's yelling back. 314 00:17:18,912 --> 00:17:20,998 "Mind your business! Mind your business." 315 00:17:21,081 --> 00:17:22,875 But we're yelling back! 316 00:17:23,000 --> 00:17:25,502 "Get off of her! Leave her the alone!" 317 00:17:27,504 --> 00:17:32,509 He pushes her back into the doorway of the dorm. 318 00:17:32,634 --> 00:17:34,678 We don't know what's going on in that space. 319 00:17:35,179 --> 00:17:36,263 We can't see. 320 00:17:38,182 --> 00:17:41,894 Whatever he's doing, takes a few minutes before he actually 321 00:17:42,019 --> 00:17:43,103 stops whatever he's doing, 322 00:17:43,187 --> 00:17:46,315 and then he leaves alone. 323 00:17:49,026 --> 00:17:51,320 and she follows out a little bit behind that. 324 00:17:55,783 --> 00:17:57,868 Our 18-year-old selves yelled for her, 325 00:18:00,537 --> 00:18:01,872 Maybe could have stopped it. 326 00:18:03,207 --> 00:18:04,625 Maybe we should have called the police 327 00:18:04,708 --> 00:18:06,210 called our dorm mother. 328 00:18:07,503 --> 00:18:08,879 Got somebody else involved. 329 00:18:08,962 --> 00:18:10,380 The front desk was downstairs. 330 00:18:10,506 --> 00:18:11,548 They didn't do anything. 331 00:18:12,549 --> 00:18:15,552 Nobody really actually came to her rescue 332 00:18:15,636 --> 00:18:17,387 like we probably should have. 333 00:18:19,890 --> 00:18:22,976 It's very important to tell that young woman's story 334 00:18:23,894 --> 00:18:27,356 because he was never held accountable. 335 00:18:29,024 --> 00:18:32,069 Instead of becoming tarnished in any way, 336 00:18:32,194 --> 00:18:35,405 his time at Howard becomes a key part of his mythology. 337 00:18:35,531 --> 00:18:37,241 Howard didn't just change my life. 338 00:18:37,366 --> 00:18:39,785 It entered my soul and entered my heart 339 00:18:39,910 --> 00:18:42,579 and entered my being my spirit. 340 00:18:42,663 --> 00:18:47,084 When he got an honorary doctorate, no less. 341 00:18:47,167 --> 00:18:49,294 I was a little bit hot about that. 342 00:18:49,419 --> 00:18:52,840 How would you honor someone like that? 343 00:18:52,923 --> 00:18:54,591 And even though I only completed 344 00:18:54,675 --> 00:18:56,468 two years here at Howard, 345 00:18:56,593 --> 00:18:58,929 It was the greatest two years of my life. 346 00:19:00,764 --> 00:19:03,183 Howard is where Combs saw firsthand 347 00:19:03,267 --> 00:19:05,644 how much sway he had with people. 348 00:19:05,769 --> 00:19:08,188 So despite what people saw on campus, 349 00:19:08,272 --> 00:19:11,358 he's still able to succeed. 350 00:19:16,321 --> 00:19:17,281 Like it or not, 351 00:19:17,364 --> 00:19:18,657 rap is here to stay. 352 00:19:20,826 --> 00:19:21,785 In the late 80s, 353 00:19:21,869 --> 00:19:23,954 when hip hop was growing, 354 00:19:24,037 --> 00:19:26,540 โ™ช Here we go, here we go Here we, here we, here we go โ™ช 355 00:19:28,125 --> 00:19:29,877 That's the exact same time 356 00:19:30,544 --> 00:19:32,254 that Sean "Puffy" Combs 357 00:19:32,379 --> 00:19:35,048 was figuring out who he was going to be. 358 00:19:37,843 --> 00:19:38,635 I was working with some artists 359 00:19:38,719 --> 00:19:41,096 at a company called Uptown Records. 360 00:19:41,221 --> 00:19:43,891 I heard that there was a young guy 361 00:19:43,974 --> 00:19:47,644 helping some of the artists to define themselves. 362 00:19:48,812 --> 00:19:51,315 His name was Sean "Puffy" Combs. 363 00:19:51,398 --> 00:19:56,278 Uptown Records was one of the early black labels. 364 00:19:56,403 --> 00:19:58,572 And Andre Harrell was at the helm. 365 00:19:58,697 --> 00:20:01,325 I can understand why Puffy wanted to work with them 366 00:20:01,408 --> 00:20:03,577 because they were the it back then. 367 00:20:04,536 --> 00:20:06,079 And Puffy dropped out of school 368 00:20:06,163 --> 00:20:08,916 to follow his dream. 369 00:20:09,041 --> 00:20:11,752 When he did his internship at Uptown, 370 00:20:11,835 --> 00:20:15,130 he clearly had a ton of ideas. 371 00:20:15,255 --> 00:20:18,759 And so they gave him an A and R job. 372 00:20:19,760 --> 00:20:22,137 Mary J. Blige, who had been at uptown 373 00:20:22,262 --> 00:20:24,181 and had not been catching on. 374 00:20:24,264 --> 00:20:25,682 They did not know what to do with her. 375 00:20:26,350 --> 00:20:27,476 Here comes Puff, 376 00:20:27,601 --> 00:20:30,938 and he's putting all these pieces in place around her. 377 00:20:31,021 --> 00:20:35,108 Also shaping the image he gives Mary J. Blige 378 00:20:35,234 --> 00:20:37,945 hip hop beats to sing under "Real Love." 379 00:20:38,528 --> 00:20:41,281 Was this massive hit? 380 00:20:41,406 --> 00:20:44,534 - โ™ช Real love โ™ช 381 00:20:44,618 --> 00:20:48,288 โ™ช I'm searching for a real love โ™ช 382 00:20:48,413 --> 00:20:51,041 And they called her the queen of hip hop soul. 383 00:20:51,124 --> 00:20:55,087 But as much as we loved Mary, it was clear right away. 384 00:20:55,963 --> 00:20:57,464 Puff is at the forefront 385 00:20:57,589 --> 00:21:00,175 of sonically making that happen. 386 00:21:00,300 --> 00:21:02,678 Puff Daddy, A and R Director from Uptown. 387 00:21:02,803 --> 00:21:03,971 - Let's go! What's up? - My brother. Let 'em know-- 388 00:21:04,096 --> 00:21:06,848 Let 'em know how-- how easy or how difficult 389 00:21:06,974 --> 00:21:09,226 or how flat or how complicated 390 00:21:09,309 --> 00:21:10,978 it was to put this jam together? 391 00:21:11,061 --> 00:21:13,814 Really, it was no problem because all my black brothers and sisters came together. 392 00:21:15,482 --> 00:21:17,859 You start to see the rise of Puff 393 00:21:17,985 --> 00:21:20,195 in the sort of hip hop world, 394 00:21:20,320 --> 00:21:22,990 and he's also doing party promotion. 395 00:21:23,073 --> 00:21:24,408 Sean says, "Shoot. 396 00:21:24,491 --> 00:21:26,493 I'm gonna have a celebrity basketball game 397 00:21:26,576 --> 00:21:28,662 with all the famous people playing 398 00:21:28,787 --> 00:21:31,540 I'm gonna go convince Heavy D to be my partner in it, 399 00:21:31,665 --> 00:21:33,834 and we're gonna do it at City College." 400 00:21:39,339 --> 00:21:41,091 My brother was at City College. 401 00:21:42,759 --> 00:21:45,846 And so the reason I came to tell my story today 402 00:21:45,971 --> 00:21:47,347 is because the incident 403 00:21:47,431 --> 00:21:49,433 was simply tucked under the rug. 404 00:21:51,852 --> 00:21:54,438 I've been trying to make sense 405 00:21:54,521 --> 00:21:56,857 of such a tragic event 406 00:21:57,524 --> 00:21:58,692 for years. 407 00:22:00,277 --> 00:22:02,696 All right, 98.7 Kiss FM. 408 00:22:02,779 --> 00:22:04,448 Did you know, that the big basketball game tomorrow, 409 00:22:04,531 --> 00:22:06,116 Are you going to be there? - Oh yeah. 410 00:22:06,199 --> 00:22:08,702 - It's gonna be crowded, it's gonna be packed. - Mmm-hmm. 411 00:22:08,785 --> 00:22:10,579 A lot of people coming 412 00:22:10,704 --> 00:22:12,664 to play in a celebrity basketball game. 413 00:22:13,206 --> 00:22:16,251 Jodeci, Boyz II Men, 414 00:22:16,376 --> 00:22:18,712 Brand New Being, LL Cool J. 415 00:22:19,713 --> 00:22:22,132 Everyone you knew in all boroughs 416 00:22:22,215 --> 00:22:24,718 were talking about City College that night. 417 00:22:26,219 --> 00:22:27,846 I was 17 years old. 418 00:22:28,972 --> 00:22:32,392 My brother Dirk really wanted to go 419 00:22:34,227 --> 00:22:37,731 I remember Dirk showing me the ticket. 420 00:22:37,814 --> 00:22:40,400 Dirk was someone to look up to. 421 00:22:41,360 --> 00:22:42,486 Out of our neighborhood 422 00:22:42,569 --> 00:22:43,820 there was only a few of us 423 00:22:43,904 --> 00:22:46,490 that actually went away to college. 424 00:22:48,075 --> 00:22:51,495 Combs was dating Misa Hylton at the time. 425 00:22:51,578 --> 00:22:55,207 My sister Sonya and Misa were close friends, 426 00:22:56,416 --> 00:22:57,918 I was the big brother 427 00:22:58,043 --> 00:23:00,087 because we were so close in age. 428 00:23:00,170 --> 00:23:02,798 We had a real close bond. 429 00:23:02,923 --> 00:23:06,259 She was going to become a pediatric nurse. 430 00:23:07,219 --> 00:23:09,638 At the time, I had two young daughters 431 00:23:09,763 --> 00:23:13,600 and she was totally hands on with her nieces. 432 00:23:13,725 --> 00:23:15,769 She loved them deeply. 433 00:23:15,894 --> 00:23:19,606 The day of the event, she said she wasn't going, 434 00:23:19,689 --> 00:23:24,653 but Misa reached out to Sonya and told her 435 00:23:24,778 --> 00:23:26,238 that Puffy had a ticket for her. 436 00:23:27,614 --> 00:23:29,783 and she decided to go. 437 00:23:33,537 --> 00:23:34,955 Day at City College comes 438 00:23:35,622 --> 00:23:37,999 I'm a part of Sean's staff. 439 00:23:38,125 --> 00:23:41,044 One thing Sean knew how to do was promote, 440 00:23:41,128 --> 00:23:44,131 and the buildup to City College was so phenomenal 441 00:23:44,256 --> 00:23:46,049 was almost like gods coming to town. 442 00:23:46,133 --> 00:23:47,634 The gym filled up, 443 00:23:48,635 --> 00:23:50,303 in like a blink of an eye. 444 00:24:00,272 --> 00:24:02,566 They were still selling tickets at the door. 445 00:24:02,649 --> 00:24:06,153 But there's still a huge crowd outside of people with tickets. 446 00:24:08,655 --> 00:24:11,658 The bouncers or whoever said, 447 00:24:11,741 --> 00:24:14,744 "It's over. No one else is getting in." 448 00:24:14,828 --> 00:24:18,999 And that's when the door to the gym was closed. 449 00:24:21,293 --> 00:24:24,671 So now the crowd that saw that the doors were closing, 450 00:24:24,754 --> 00:24:26,465 many had tickets in hand. 451 00:24:27,674 --> 00:24:29,551 They decided to push 452 00:24:31,636 --> 00:24:33,763 And it caused a stampede 453 00:24:33,847 --> 00:24:37,184 going down the stairs with no way 454 00:24:37,267 --> 00:24:40,187 to enter the gymnasium with the four doors closed. 455 00:24:40,854 --> 00:24:43,857 The crowd went crazy. 456 00:24:46,276 --> 00:24:47,194 They broke the doors. 457 00:24:49,654 --> 00:24:51,448 And a bunch of people 458 00:24:51,531 --> 00:24:54,534 just rushed down those steps. 459 00:24:54,618 --> 00:24:56,328 And pushed them against those doors. 460 00:24:57,370 --> 00:25:00,040 I'm not quite sure what door Misa went through. 461 00:25:00,165 --> 00:25:01,708 But she wasn't with Sonya. 462 00:25:02,834 --> 00:25:04,711 My brother and his friends 463 00:25:04,794 --> 00:25:08,048 are in the staircase already, getting pushed. 464 00:25:10,717 --> 00:25:11,927 Sonya was behind 465 00:25:12,052 --> 00:25:14,221 one of the young girls that was with them. 466 00:25:15,347 --> 00:25:17,390 And her face was in her back. 467 00:25:18,517 --> 00:25:20,852 Imagine being packed like sardines. 468 00:25:22,229 --> 00:25:23,897 And if you're packed like this, 469 00:25:23,980 --> 00:25:24,981 there's nowhere to go. 470 00:25:27,567 --> 00:25:31,154 They had to literally pull the door open, 471 00:25:31,238 --> 00:25:33,073 crush someone opening the door. 472 00:25:34,824 --> 00:25:37,410 And then start pulling people out into the gym 473 00:25:38,161 --> 00:25:40,705 one by one from one door. 474 00:25:44,918 --> 00:25:46,753 You see just a wave of people 475 00:25:46,836 --> 00:25:48,255 falling on the floor. 476 00:25:49,589 --> 00:25:50,590 Fighting to breath. 477 00:26:18,368 --> 00:26:21,079 You'll see in the footage Sean Combs 478 00:26:21,997 --> 00:26:23,915 shirt open and walking around. 479 00:26:24,833 --> 00:26:26,042 Just stressed out. 480 00:26:27,085 --> 00:26:29,087 I look over, he's over there pumping chests 481 00:26:29,212 --> 00:26:30,880 and breathing into people's mouths. 482 00:26:33,592 --> 00:26:36,094 And Sonya was one of the people 483 00:26:37,679 --> 00:26:39,097 well, he was trying to resuscitate 484 00:26:44,603 --> 00:26:47,105 Dirk wasn't getting enough oxygen to his brain. 485 00:26:48,106 --> 00:26:49,983 When they were doing CPR on him, 486 00:26:50,108 --> 00:26:51,735 his chest was going down. 487 00:26:52,402 --> 00:26:53,278 It hit the floor. 488 00:27:07,417 --> 00:27:08,835 And then my mother called. 489 00:27:08,960 --> 00:27:11,546 And then that was when I found out he was dead. 490 00:27:12,297 --> 00:27:13,757 She said, "He's gone, Jason." 491 00:27:31,316 --> 00:27:34,861 My mom and my dad and myself 492 00:27:34,986 --> 00:27:38,657 went back to City College to identify Sonya's body. 493 00:27:39,491 --> 00:27:41,826 They showed us Polaroids 494 00:27:41,910 --> 00:27:45,455 and someone tried to go over the top of the crowd. 495 00:27:46,456 --> 00:27:48,249 And clearly in the Polaroid, 496 00:27:48,333 --> 00:27:49,626 you can see the boot mark 497 00:27:50,335 --> 00:27:51,336 in Sonya's head. 498 00:28:04,182 --> 00:28:07,519 I think Puffy bears a lot of responsibility 499 00:28:07,602 --> 00:28:09,229 for what happened that day 500 00:28:09,354 --> 00:28:11,898 because the doors remained closed, 501 00:28:12,023 --> 00:28:13,024 they could have been opened. 502 00:28:14,317 --> 00:28:15,235 Dwight Heavy D. Myers, 503 00:28:15,360 --> 00:28:17,028 and Sean "Puff Daddy" Combs 504 00:28:17,112 --> 00:28:19,864 pointed the fingers at everyone but themselves. 505 00:28:19,948 --> 00:28:22,742 Whatever must be done must be done to ensure 506 00:28:22,867 --> 00:28:25,120 that this never, ever, ever happens again. 507 00:28:26,204 --> 00:28:28,373 I know that he and Heavy D 508 00:28:28,498 --> 00:28:32,377 did not intend for that day to end that way. 509 00:28:32,502 --> 00:28:36,881 Puffy clearly wanted to throw the biggest best event, 510 00:28:37,006 --> 00:28:38,675 and he promoted the hell out of it. 511 00:28:39,467 --> 00:28:41,469 But he didn't do enough 512 00:28:41,553 --> 00:28:44,723 to protect the crowds of people that came out. 513 00:28:48,017 --> 00:28:49,227 There was a lawsuit 514 00:28:49,352 --> 00:28:52,105 for all the things that happened at City College. 515 00:28:52,230 --> 00:28:53,398 This was a huge case. 516 00:28:54,190 --> 00:28:56,568 The litigation lasted years. 517 00:28:58,236 --> 00:29:00,739 When my mother called me and told me 518 00:29:00,822 --> 00:29:04,409 that the lawyers were talking about a settlement, 519 00:29:04,492 --> 00:29:06,828 it was like take this money and she didn't shut up. 520 00:29:08,329 --> 00:29:10,165 Really, nothing mattered to me 521 00:29:10,248 --> 00:29:12,709 other than keeping Sonya's memory alive. 522 00:29:13,877 --> 00:29:14,794 And Puff wasn't hearing me, 523 00:29:14,919 --> 00:29:16,504 and that created a lot of tension 524 00:29:17,088 --> 00:29:18,089 between me and him. 525 00:29:18,173 --> 00:29:20,341 I said, "Was Sonya your friend?" 526 00:29:20,425 --> 00:29:22,135 He didn't want to answer the question. 527 00:29:22,260 --> 00:29:24,053 She got the ticket from you, man. 528 00:29:26,097 --> 00:29:29,392 These interactions started to make me physically sick. 529 00:29:34,397 --> 00:29:38,276 Clearly he had no interest on helping me 530 00:29:38,359 --> 00:29:39,778 keep Sonya's memory alive. 531 00:29:40,445 --> 00:29:41,613 Or the other eight. 532 00:29:48,244 --> 00:29:50,705 The city college incident for Puffy 533 00:29:50,789 --> 00:29:51,790 was a turning point 534 00:29:51,915 --> 00:29:54,292 in how people began to feel about him. 535 00:29:55,084 --> 00:29:56,377 He asked one time, 536 00:29:56,461 --> 00:29:58,505 "When is this ever going to be behind me?" 537 00:29:58,630 --> 00:30:00,548 And I said, "The more good you do, 538 00:30:00,632 --> 00:30:02,467 this will get further and further down 539 00:30:02,550 --> 00:30:04,385 on the list of questions that you're asked. 540 00:30:06,471 --> 00:30:08,973 Diddy was able to put it behind him 541 00:30:09,057 --> 00:30:12,644 because he was good at creating stars 542 00:30:12,727 --> 00:30:14,103 and making hits. 543 00:30:15,438 --> 00:30:17,482 He was succeeding. He was thriving. 544 00:30:17,565 --> 00:30:18,566 He was winning. 545 00:30:19,442 --> 00:30:22,529 In time, he becomes too big 546 00:30:22,654 --> 00:30:25,114 to be working with Andre. 547 00:30:27,075 --> 00:30:28,827 And so Andre fired him. 548 00:30:30,245 --> 00:30:32,080 His gear was placed in the hallway, 549 00:30:32,163 --> 00:30:33,498 and they said, "Come get your gear." 550 00:30:34,666 --> 00:30:36,376 And I was like, "Whoa! So I guess 551 00:30:36,501 --> 00:30:38,169 I won't be hearing from him anymore." 552 00:30:39,462 --> 00:30:41,381 When you become a millionaire at 19, 553 00:30:41,506 --> 00:30:43,174 you probably go crazy. 554 00:30:43,258 --> 00:30:44,884 Act a little obnoxious. 555 00:30:45,009 --> 00:30:47,011 It was such a disappointment to me 556 00:30:47,095 --> 00:30:50,515 because I got fired by the first person that believed in me. 557 00:30:50,598 --> 00:30:53,017 And then I remember somebody saying 558 00:30:53,101 --> 00:30:55,270 Puff is having a meeting 559 00:30:55,353 --> 00:30:57,689 with Clive Davis about starting a label. 560 00:30:58,356 --> 00:31:00,066 It was said in a way of like 561 00:31:00,191 --> 00:31:02,360 That is so ridiculous. 562 00:31:02,485 --> 00:31:04,571 He's like the white godfather 563 00:31:04,696 --> 00:31:07,282 of black music for the last 50 years. 564 00:31:07,365 --> 00:31:10,368 He sees an opportunity to bring Sean Combs' energy 565 00:31:11,870 --> 00:31:13,413 and gives him his own signature label, 566 00:31:14,831 --> 00:31:19,544 It was incredibly significant for a young black man, 567 00:31:19,669 --> 00:31:21,546 to have his own label, 568 00:31:22,338 --> 00:31:24,799 and Puffy was in his 20s. 569 00:31:25,717 --> 00:31:27,719 That was incredible. 570 00:31:29,470 --> 00:31:32,640 Right away, Bad Boy is different than other labels, 571 00:31:32,724 --> 00:31:37,312 and this is coming from the energy of the guy at the top, 572 00:31:37,395 --> 00:31:39,731 I remember going into Bad Boy 573 00:31:39,814 --> 00:31:42,483 and there was words painted on the wall. 574 00:31:42,567 --> 00:31:45,486 Sleeping is for losers. 575 00:31:45,570 --> 00:31:46,905 Yo, yo, yo, yo bust your asses. 576 00:31:46,988 --> 00:31:48,323 I'll go back in the studio 577 00:31:48,406 --> 00:31:50,074 and you'll just pay for me to go back in the studio 578 00:31:50,199 --> 00:31:51,910 and tell me exactly what you want. 579 00:31:53,202 --> 00:31:55,788 I was his first publicist. 580 00:31:55,914 --> 00:31:59,042 One day, Mr. Davis called me at my desk, 581 00:32:00,084 --> 00:32:01,461 he said, "Lajoyce, 582 00:32:01,586 --> 00:32:03,254 from this day forward, 583 00:32:03,338 --> 00:32:05,757 I want you to garner press for Puffy." 584 00:32:05,882 --> 00:32:10,261 And I also understood the assignment 585 00:32:10,386 --> 00:32:14,098 to protect the black boy genius. 586 00:32:14,223 --> 00:32:15,850 Puffy was such a visionary. 587 00:32:15,934 --> 00:32:18,895 Everything that he touched would eventually turn to gold. 588 00:32:19,395 --> 00:32:20,772 And platinum. 589 00:32:20,897 --> 00:32:22,273 And it is gone. It's on dog. 590 00:32:22,357 --> 00:32:23,691 Every single day, 591 00:32:23,775 --> 00:32:26,277 and I mean with no exaggeration. 592 00:32:26,361 --> 00:32:29,113 Puffy would call me between 02:15 and 04:00 o'clock. 593 00:32:29,739 --> 00:32:31,282 "What's going on? 594 00:32:31,366 --> 00:32:32,784 What's happening with the artist? 595 00:32:32,909 --> 00:32:35,203 Who's going to be appearing on what television show? 596 00:32:35,286 --> 00:32:36,955 I have an idea." 597 00:32:37,080 --> 00:32:38,998 And he'd leave it to you to execute. 598 00:32:39,123 --> 00:32:40,625 "By the way, in 48 hours." 599 00:32:42,585 --> 00:32:43,503 Bad Boy, you know what I'm saying? 600 00:32:43,628 --> 00:32:45,546 Your brand is all big 601 00:32:45,630 --> 00:32:47,548 Yeah, we got Craig Mack. 602 00:32:47,632 --> 00:32:49,842 The year for Bad Boy's, 1994. 603 00:32:49,968 --> 00:32:53,513 Craig Mack, drops "Flava in Ya Ear". 604 00:32:53,638 --> 00:32:56,057 "Flava in Ya Ear" was something that I made up. 605 00:32:57,100 --> 00:32:59,185 Yeah, I sampled some crazy sound 606 00:32:59,310 --> 00:33:00,561 and listen at that. 607 00:33:00,645 --> 00:33:04,232 I was like, โ™ช Dum dum dum dum โ™ช 608 00:33:04,315 --> 00:33:05,775 โ™ช Dum dum โ™ช 609 00:33:09,988 --> 00:33:13,324 Then on the hook, I threw that loud siren in 610 00:33:15,952 --> 00:33:18,496 It's special. I knew it was special. 611 00:33:18,621 --> 00:33:20,331 Puff was like, "Yo, I need some tracks 612 00:33:20,415 --> 00:33:23,001 for my new artist, Craig Mack." 613 00:33:23,084 --> 00:33:24,460 So I showed up with this tape. 614 00:33:26,838 --> 00:33:32,010 He played it and he said, "Yo, I will cut you a check for that right now." 615 00:33:33,594 --> 00:33:34,637 You know what I said, right? 616 00:33:36,097 --> 00:33:36,889 Sold. 617 00:33:38,266 --> 00:33:41,269 โ™ช Here comes the brand new flava in ya ear โ™ช 618 00:33:41,352 --> 00:33:43,187 โ™ช Time for new flava in ya ear โ™ช 619 00:33:43,271 --> 00:33:46,107 โ™ช I'm kicking new flava in ya ear โ™ช 620 00:33:47,817 --> 00:33:50,862 And then Notorious B.I.G puts Bad Boy on the map. 621 00:33:50,987 --> 00:33:53,865 What Biggie does is it gives the label, 622 00:33:53,948 --> 00:33:56,784 and it gives Sean Combs, street cred. 623 00:33:58,369 --> 00:34:00,747 So Combs' ideas with Biggie 624 00:34:00,872 --> 00:34:03,875 was how can we make something 625 00:34:03,958 --> 00:34:07,295 that's very rowdy and of the streets 626 00:34:07,378 --> 00:34:10,548 but make it so that everyone likes it. 627 00:34:10,631 --> 00:34:12,759 How can we do that within one song? 628 00:34:12,884 --> 00:34:14,719 And then you go to "Juicy". 629 00:34:14,844 --> 00:34:16,387 โ™ช I never thought it could happen โ™ช 630 00:34:16,512 --> 00:34:17,764 โ™ช This rappin' stuff โ™ช 631 00:34:17,889 --> 00:34:20,266 โ™ช I was to use the packing jets and stuff โ™ช 632 00:34:20,391 --> 00:34:22,310 Even though he's rhyming about 633 00:34:22,393 --> 00:34:24,645 standing on the corner selling dope. 634 00:34:24,729 --> 00:34:26,397 We might be at a pool party. 635 00:34:26,522 --> 00:34:30,568 We're gonna make it look good and glamorous and fun. 636 00:34:30,651 --> 00:34:32,904 Those mini juxtapositions 637 00:34:32,987 --> 00:34:34,989 in Biggies, repertoire 638 00:34:35,073 --> 00:34:38,159 to me are what made him work. 639 00:34:38,242 --> 00:34:43,414 Puff was definitely like, "Let's elevate the culture." 640 00:34:43,498 --> 00:34:47,502 A lot of it, in retrospect, was about elevating himself. 641 00:34:48,586 --> 00:34:50,588 He's in the videos. 642 00:34:51,214 --> 00:34:52,673 He's on the songs. 643 00:34:52,757 --> 00:34:54,175 โ™ช How ya livin' Biggie Smallz? โ™ช 644 00:34:54,258 --> 00:34:56,010 โ™ช In mansion and Benz's, givin'... โ™ช 645 00:34:57,929 --> 00:35:00,640 In the concerts, on the stage. 646 00:35:00,765 --> 00:35:03,684 He's very much part of the story. 647 00:35:04,268 --> 00:35:05,269 He understood 648 00:35:05,353 --> 00:35:08,272 that I represent the brand. 649 00:35:08,356 --> 00:35:12,610 So when you see me, you see the Bad Boy brand. 650 00:35:12,735 --> 00:35:14,946 But the West Coast was a legitimate threat 651 00:35:15,571 --> 00:35:17,657 to East Coast hip hop. 652 00:35:17,782 --> 00:35:20,618 The West Coast folks are selling many more records. 653 00:35:21,869 --> 00:35:24,122 This moment is where we start 654 00:35:24,205 --> 00:35:26,499 to see this intercoastal battle. 655 00:35:26,624 --> 00:35:30,711 Puff realized that now hip hop is war. 656 00:35:31,796 --> 00:35:33,005 We're fighting for number one, 657 00:35:33,131 --> 00:35:34,132 and we're playing real dirty. 658 00:35:35,424 --> 00:35:36,467 And a lot of people got hurt. 659 00:35:43,558 --> 00:35:46,561 Bad Boy was as hot as fish grease. 660 00:35:47,478 --> 00:35:48,604 He couldn't be touched, 661 00:35:48,729 --> 00:35:51,065 but more money, more problems, right? 662 00:35:51,190 --> 00:35:52,733 Everything was heightened. 663 00:35:52,859 --> 00:35:54,735 Backstabbing was heightened. 664 00:35:54,861 --> 00:35:56,946 Dishonesty to distrust, unloyalty 665 00:35:57,071 --> 00:35:59,740 All of that just started to unravel. 666 00:35:59,824 --> 00:36:03,911 Suge Knight he ran Death Row Records on the West Coast. 667 00:36:03,995 --> 00:36:07,748 Two very, very different versions of moguls. 668 00:36:07,832 --> 00:36:11,502 Suge Knight, who was a legitimate, scary figure. 669 00:36:11,586 --> 00:36:13,087 Suge Knight goes back to jail. 670 00:36:13,171 --> 00:36:15,173 Knight had been on probation for a 1992... 671 00:36:15,256 --> 00:36:16,757 . ..with assault and battery... 672 00:36:16,841 --> 00:36:19,594 And Sean Combs, who felt a little bit more cuddly... 673 00:36:20,595 --> 00:36:22,513 ...to people, right. 674 00:36:22,597 --> 00:36:25,516 The East Coast West Coast beef at that time 675 00:36:25,600 --> 00:36:27,602 took on epic proportions. 676 00:36:27,727 --> 00:36:31,522 And the two stars that we think about in that moment, 677 00:36:31,606 --> 00:36:33,858 who represents these two very different coasts. 678 00:36:33,941 --> 00:36:36,235 Are really, The Notorious B.I.G. 679 00:36:36,777 --> 00:36:38,279 and Tupac Shakur. 680 00:36:38,404 --> 00:36:40,615 Tupac was a megastar, 681 00:36:40,698 --> 00:36:42,533 rapper, icon. 682 00:36:44,076 --> 00:36:45,620 What a lot of people don't realize 683 00:36:45,703 --> 00:36:50,249 is that Death Row was trying to set up Death Row East. 684 00:36:53,044 --> 00:36:55,254 They really thought they could come and take New York. 685 00:36:56,297 --> 00:36:57,840 And they tried. 686 00:36:57,965 --> 00:37:01,010 It's unsettling to watch this Tupac video, 687 00:37:01,135 --> 00:37:03,846 knowing a short time later what would happen. 688 00:37:03,971 --> 00:37:04,972 We're coming to the East Coast 689 00:37:05,097 --> 00:37:06,140 to overthrow the government 690 00:37:06,265 --> 00:37:08,392 y'all got right now, which is Bad Boy. 691 00:37:08,476 --> 00:37:10,061 Believe in Death Row East. 692 00:37:10,144 --> 00:37:12,230 Believe in that, for real. 693 00:37:12,313 --> 00:37:14,482 That was a bold move. 694 00:37:14,607 --> 00:37:17,860 The feud was so bad at that time 695 00:37:17,985 --> 00:37:19,362 that you might be in trouble 696 00:37:19,487 --> 00:37:21,989 throwing up the W on the East Coast. 697 00:37:25,243 --> 00:37:27,536 I could have been a casualty 698 00:37:27,662 --> 00:37:30,081 of the East Coast West Coast beef. 699 00:37:31,666 --> 00:37:33,501 I came up in the music industry 700 00:37:33,584 --> 00:37:35,044 as a concert promoter. 701 00:37:35,169 --> 00:37:38,089 And one nigh I was at a place called PJs, 702 00:37:38,172 --> 00:37:39,173 up in Harlem. 703 00:37:39,298 --> 00:37:42,843 Some cat comes in promoting "Death Row East." 704 00:37:44,178 --> 00:37:46,514 He has these bright white T-shirts 705 00:37:47,181 --> 00:37:49,016 and he's giving them away. 706 00:37:49,141 --> 00:37:51,352 And I was like, "Okay, I like that. Let me get one." 707 00:37:51,435 --> 00:37:53,771 And I-- I just-- I threw it on. 708 00:37:54,689 --> 00:37:56,941 Later, we're going downtown. 709 00:37:57,024 --> 00:38:00,027 I'm with Lance Coffey, who is my security. 710 00:38:00,820 --> 00:38:01,862 We get to the club. 711 00:38:01,988 --> 00:38:03,698 Me and my Death Row East T-shirt. 712 00:38:04,699 --> 00:38:05,825 It was packed. 713 00:38:08,035 --> 00:38:11,330 An hour later, I come out of the club. 714 00:38:12,790 --> 00:38:14,959 We go across the street to my jeep. 715 00:38:16,377 --> 00:38:19,297 We get in, I'm in the driver's seat. 716 00:38:19,380 --> 00:38:23,968 And Puffy pulls up in a sports car. 717 00:38:24,051 --> 00:38:25,469 He's in the passenger seat. 718 00:38:27,888 --> 00:38:29,974 And then he said to me, "What's up, bitch?" 719 00:38:31,350 --> 00:38:34,103 I said, "Puff, man, I don't want nothing to do with you, man. 720 00:38:34,228 --> 00:38:35,229 Keep your drama to yourself." 721 00:38:35,354 --> 00:38:38,941 I really tried to deescalate the situation. 722 00:38:39,066 --> 00:38:41,736 He said, "Nah, you're a bitch." 723 00:38:44,905 --> 00:38:49,327 He aligned his beef with Suge Knight 724 00:38:49,410 --> 00:38:51,746 and Death Row in the West Coast 725 00:38:51,829 --> 00:38:53,289 with that T shirt. 726 00:38:53,414 --> 00:38:55,458 So it's like, "How dare you 727 00:38:55,583 --> 00:38:56,834 jump to the other side? 728 00:38:56,917 --> 00:38:59,837 How dare you promote Death Row?" 729 00:39:00,755 --> 00:39:03,341 And we proceed down the block. 730 00:39:03,424 --> 00:39:08,095 His car veers over and cuts me off. 731 00:39:08,220 --> 00:39:10,931 And forces me into an island. 732 00:39:11,932 --> 00:39:14,894 Lance and I both jumped out of the car. 733 00:39:15,603 --> 00:39:16,937 A shot blasted off. 734 00:39:17,688 --> 00:39:19,440 Lance yells, "Gun, gun!" 735 00:39:20,399 --> 00:39:22,526 And I don't know who shot it. 736 00:39:22,610 --> 00:39:26,781 I leap over the island and now it's a car chase 737 00:39:26,906 --> 00:39:31,994 and um, I'm-- I'm fighting for my life at this point. 738 00:39:32,119 --> 00:39:34,955 All I know is that I need to get away. 739 00:39:35,081 --> 00:39:36,957 And so I'm driving. 740 00:39:37,083 --> 00:39:39,210 I'm going down a one way streets. 741 00:39:39,293 --> 00:39:41,045 I'm on the sidewalk at one point. 742 00:39:41,128 --> 00:39:43,464 It's a high speed chase through Manhattan. 743 00:39:51,972 --> 00:39:54,600 I just thank God I escaped that situation. 744 00:39:57,144 --> 00:40:01,065 What we see is this massive overreaction 745 00:40:01,148 --> 00:40:04,485 and tendency towards brutal violence. 746 00:40:04,610 --> 00:40:07,530 If he could fly off the handle that easily. 747 00:40:07,655 --> 00:40:10,491 Over such a small perceived slight. 748 00:40:10,616 --> 00:40:12,701 What else was he capable of? 749 00:40:12,827 --> 00:40:14,078 You asked me earlier 750 00:40:14,161 --> 00:40:16,122 like, why I'm here? 751 00:40:17,331 --> 00:40:19,333 Like I almost wouldn't be here, period. 752 00:40:21,252 --> 00:40:25,631 My whole future would be erased. 753 00:40:29,927 --> 00:40:31,595 Dude, you're a menace... 754 00:40:32,430 --> 00:40:33,931 to society. 755 00:40:35,099 --> 00:40:37,393 My story is just a piece 756 00:40:37,518 --> 00:40:41,272 of the bigger puzzle of his mayhem. 757 00:40:43,941 --> 00:40:47,278 Sean Combs has been the figure 758 00:40:47,361 --> 00:40:49,780 more associated with death, 759 00:40:50,865 --> 00:40:53,033 tragedy and brokenness 760 00:40:53,159 --> 00:40:54,952 than any mogul. 761 00:40:55,035 --> 00:40:58,706 He ran on fear and intimidation. It was abused. 762 00:40:58,789 --> 00:41:02,543 Combs wants what he wants when he wants it. 763 00:41:02,668 --> 00:41:05,546 He was saying things like, turn around, let me see that ass. 764 00:41:05,671 --> 00:41:07,965 All of a sudden, I just seen him out of nowhere 765 00:41:08,048 --> 00:41:09,633 just punching. 766 00:41:09,717 --> 00:41:12,720 And God said to me, be still you're about to get hit. 767 00:41:14,513 --> 00:41:17,057 I truly believe monsters are not born... 768 00:41:17,641 --> 00:41:18,559 ...they're made 61700

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