All language subtitles for 03 - Design an Agent AI to create a marketing plan with Promptly

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These are the user uploaded subtitles that are being translated: 1 00:00:00,005 --> 00:00:01,009 - [Sudha] I'm going to show you 2 00:00:01,009 --> 00:00:04,008 how to build an autonomous agent AI 3 00:00:04,008 --> 00:00:07,007 using a no-code agent AI platform. 4 00:00:07,007 --> 00:00:09,004 There are several tools you can find 5 00:00:09,004 --> 00:00:12,005 in the Ecosystem handout that I've shared. 6 00:00:12,005 --> 00:00:15,002 I have chosen one called Promptly. 7 00:00:15,002 --> 00:00:19,005 You can sign up for a free account on trypromptly.com. 8 00:00:19,005 --> 00:00:22,008 Promptly provides a platform to build chatbots and agents 9 00:00:22,008 --> 00:00:27,000 using multiple LLMs that are available in the market today. 10 00:00:27,000 --> 00:00:28,004 Do you remember what is the difference 11 00:00:28,004 --> 00:00:35,007 between an intelligent chatbot and an agent? 12 00:00:35,007 --> 00:00:39,003 Well, a chatbot is an app that is built 13 00:00:39,003 --> 00:00:44,000 on top of an LLM model, and its learning is static 14 00:00:44,000 --> 00:00:46,005 and tied to the model that you choose. 15 00:00:46,005 --> 00:00:49,008 An agent can perform a complex task 16 00:00:49,008 --> 00:00:53,003 by breaking down our ask into simpler tasks 17 00:00:53,003 --> 00:00:56,001 and can learn from external data sources, 18 00:00:56,001 --> 00:01:00,000 and can run tools and reflect on its own results. 19 00:01:00,000 --> 00:01:03,000 Let's get started to build an agent. 20 00:01:03,000 --> 00:01:07,007 The first component to build an agent is a LLM. 21 00:01:07,007 --> 00:01:11,009 So, here you can see multiple options of LLM, 22 00:01:11,009 --> 00:01:14,009 so you need API access and connection to these LLMs 23 00:01:14,009 --> 00:01:18,003 if you start building the agent AI from scratch. 24 00:01:18,003 --> 00:01:21,002 I'm just going to choose OpenAI. 25 00:01:21,002 --> 00:01:24,003 And let's see whether we can make it 26 00:01:24,003 --> 00:01:26,007 do some image generation. 27 00:01:26,007 --> 00:01:34,008 Okay, so I'm going to say draw a marketing funnel. 28 00:01:34,008 --> 00:01:38,009 It is going to use DALL-E 2 as its model. 29 00:01:38,009 --> 00:01:40,005 I don't want such a huge image, 30 00:01:40,005 --> 00:01:42,006 so I'm just going to use a small one. 31 00:01:42,006 --> 00:01:46,002 So, we got it to generate an image. 32 00:01:46,002 --> 00:01:49,008 So, let me show text to speech, 33 00:01:49,008 --> 00:02:02,003 and we can say hello customers. 34 00:02:02,003 --> 00:02:03,006 - [Agent] Hello customers. 35 00:02:03,006 --> 00:02:05,007 - [Sudha] Okay, so here basically 36 00:02:05,007 --> 00:02:08,003 we have selected an LLM, so that's the first step. 37 00:02:08,003 --> 00:02:12,000 Next I'm going to show you in an agent-building process 38 00:02:12,000 --> 00:02:14,007 we can select outside data sources. 39 00:02:14,007 --> 00:02:16,007 So, I'm going to add a data source. 40 00:02:16,007 --> 00:02:18,006 You can have a single data store, 41 00:02:18,006 --> 00:02:21,005 it can be a text file or a PDF. 42 00:02:21,005 --> 00:02:23,004 I'm going to choose a URL. 43 00:02:23,004 --> 00:02:28,002 And for the purpose of this demo I'm going to make it go 44 00:02:28,002 --> 00:02:34,007 and scrape my own site called sudhajamthe.com. 45 00:02:34,007 --> 00:02:36,007 Oh, I need a name for it. 46 00:02:36,007 --> 00:02:39,004 I'm just going to call it SJ. 47 00:02:39,004 --> 00:02:40,004 Here we go. 48 00:02:40,004 --> 00:02:44,004 While it runs and loads I can add another data source. 49 00:02:44,004 --> 00:02:46,002 I'm going to give another one. 50 00:02:46,002 --> 00:02:51,000 This is my student community called businessschoolofai.com. 51 00:02:51,000 --> 00:02:53,004 Again, I'm trying to show you sites 52 00:02:53,004 --> 00:02:57,001 from where it's going to scrape and get information. 53 00:02:57,001 --> 00:03:00,003 And the idea is we are going to make the agent, again, 54 00:03:00,003 --> 00:03:02,001 I've not given it a name. 55 00:03:02,001 --> 00:03:05,005 And I'm going to call it Business School of AI. 56 00:03:05,005 --> 00:03:09,002 So, the idea with this data store is 57 00:03:09,002 --> 00:03:13,006 that we add external data sources, so it's ready. 58 00:03:13,006 --> 00:03:15,008 Here this is still loading, 59 00:03:15,008 --> 00:03:18,001 and it's going to get it ready in a minute. 60 00:03:18,001 --> 00:03:21,007 So, the agent has an LLM that it'll access. 61 00:03:21,007 --> 00:03:24,000 It could access more than one LLM. 62 00:03:24,000 --> 00:03:26,008 And it can access external data sources, 63 00:03:26,008 --> 00:03:29,007 so this could be a site, like I'm showing, 64 00:03:29,007 --> 00:03:33,004 it could be a file that is proprietary to your company 65 00:03:33,004 --> 00:03:35,003 that you could add that you want the agent 66 00:03:35,003 --> 00:03:37,003 to make referrals to. 67 00:03:37,003 --> 00:03:40,003 This is a RAG system that we would build 68 00:03:40,003 --> 00:03:44,003 that would be the agent that's built on top of that, okay? 69 00:03:44,003 --> 00:03:47,001 So, let that happen. 70 00:03:47,001 --> 00:03:57,003 So, now let me go to the actual building of the agent. 71 00:03:57,003 --> 00:04:01,006 If you know to build from scratch you can build from here, 72 00:04:01,006 --> 00:04:06,000 and you can say here is an agent I want to build. 73 00:04:06,000 --> 00:04:08,003 And the agent is called ASR, 74 00:04:08,003 --> 00:04:11,003 I'm just giving it some random name. 75 00:04:11,003 --> 00:04:12,009 And you can drag and drop the file here. 76 00:04:12,009 --> 00:04:14,007 Remember we added some data store, 77 00:04:14,007 --> 00:04:16,008 we can add files here also. 78 00:04:16,008 --> 00:04:19,005 I've not given API access, it's going to throw an error. 79 00:04:19,005 --> 00:04:22,001 But if you know to code and you are comfortable 80 00:04:22,001 --> 00:04:25,005 with the API access, I would recommend going this route 81 00:04:25,005 --> 00:04:28,003 and choosing the LLM here 82 00:04:28,003 --> 00:04:30,008 and adding what the LLM is going to do, 83 00:04:30,008 --> 00:04:32,006 all kinds of things, right? 84 00:04:32,006 --> 00:04:34,004 But there's an easier option 85 00:04:34,004 --> 00:04:37,002 because I want to show you a no-code option, 86 00:04:37,002 --> 00:04:39,007 that is what we are going to see a demo here 87 00:04:39,007 --> 00:04:42,007 because Promptly has provided a lot of templates 88 00:04:42,007 --> 00:04:46,009 that we can use readily to build this using no code. 89 00:04:46,009 --> 00:04:49,008 So, I'm going to choose Marketing, 90 00:04:49,008 --> 00:04:54,004 and let's create a hypothetical company, a dentist office, 91 00:04:54,004 --> 00:04:56,000 a new dentist office, 92 00:04:56,000 --> 00:04:58,001 and they want to build a marketing funnel. 93 00:04:58,001 --> 00:05:05,001 So, I'm going to ask this agent saying craft, not craft, 94 00:05:05,001 --> 00:05:16,004 build me a marketing funnel for a new dentist office. 95 00:05:16,004 --> 00:05:18,005 And what does the agent do? 96 00:05:18,005 --> 00:05:22,009 It takes my request, breaks it down to multiple steps, 97 00:05:22,009 --> 00:05:26,003 and then it starts coming up with a answer 98 00:05:26,003 --> 00:05:27,004 on how to build that. 99 00:05:27,004 --> 00:05:30,007 So, now it is telling me what are the components 100 00:05:30,007 --> 00:05:37,002 of the marketing funnel, and what does each section contain? 101 00:05:37,002 --> 00:05:39,007 So, we'll wait for a moment, it should be done. 102 00:05:39,007 --> 00:05:41,001 Yes, it's ready. 103 00:05:41,001 --> 00:05:42,007 Now, what I would like to do is 104 00:05:42,007 --> 00:05:45,006 I would like to see this as an image, 105 00:05:45,006 --> 00:05:50,009 show this marketing funnel as an image. 106 00:05:50,009 --> 00:05:52,009 This is generating an image, 107 00:05:52,009 --> 00:05:58,008 but from what it actually listed as the activities for us. 108 00:05:58,008 --> 00:06:01,008 So, it's not like the marketing funnel that we asked 109 00:06:01,008 --> 00:06:05,005 the LLM to generate, which was a random marketing funnel. 110 00:06:05,005 --> 00:06:06,006 This is the real thing. 111 00:06:06,006 --> 00:06:08,009 So, it takes my input message, 112 00:06:08,009 --> 00:06:12,006 create a marketing funnel for a new dentist office, 113 00:06:12,006 --> 00:06:16,003 if you see, it has updated the input message. 114 00:06:16,003 --> 00:06:19,007 The prompt I started from is create a marketing funnel, 115 00:06:19,007 --> 00:06:22,004 now it has now expanded that to create 116 00:06:22,004 --> 00:06:25,003 a marketing funnel image for a new dentist office. 117 00:06:25,003 --> 00:06:29,001 Since this is a continuation from the previous request 118 00:06:29,001 --> 00:06:31,005 where it listed all the options 119 00:06:31,005 --> 00:06:34,001 of what needs to get into the funnel, the six stages, 120 00:06:34,001 --> 00:06:36,002 so it's generated its own prompt. 121 00:06:36,002 --> 00:06:39,006 Can you see the agent has generated its own prompt saying, 122 00:06:39,006 --> 00:06:42,006 "Create a marketing funnel image for a new dentist office. 123 00:06:42,006 --> 00:06:45,000 The funnel should have six stages," and it's list that. 124 00:06:45,000 --> 00:06:46,004 "Each stage should include 125 00:06:46,004 --> 00:06:48,002 relevant channels and strategies." 126 00:06:48,002 --> 00:06:52,000 All this is what it came up with from its different 127 00:06:52,000 --> 00:06:54,003 step-by-step steps that it came up with. 128 00:06:54,003 --> 00:06:58,005 Now, it's putting all that generated its own prompt, 129 00:06:58,005 --> 00:07:03,005 and it's created a beautiful marketing funnel for us. 130 00:07:03,005 --> 00:07:06,000 I love it, awesome. 10404

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