Original subtitles

Hola, soy dora el inbrito.

And soy dio jones burrito.

And we're the founders of Yerba Buena,

a license-founder of the Suspensory.

And we're going to tell you, un Chin, about us.

So tell me a little bit about you.

Sure. Born and raised in New York

and in Dominican Republic.

I am an attorney for many years, criminal attorney.

I was a prosecutor right in this neighborhood,

a domestic violence prosecutor.

And then I opened my own law firm specializing in

criminal defense and immigration law.

I'm also a community leader.

I've sat on many community boards and nonprofit boards.

And now I'm opening my own business.

Another one. Ten.

And I grew up in Washington Heights.

I studied mechanical engineering and

product design at school.

And I've been in technology almost my whole career as a designer

until I took a hard left and decided to open up

a licensed cannabis business.

Which is why we're here. Talk to me about why did you

decide to start Yerba Buena?

Yeah, honestly, I never imagined going into that industry.

But in 2021, when the legalization of marijuana started to take

place here in New York State,

my husband and I were really inspired

by the idea that the legalization was

founded on giving back to the

communities that were mostly impacted

by the war on drugs.

And we are strong advocates of giving

to the community, whether that is

with time or financially.

And we wanted to create a business

where we can do that, where we can bring in

our family and build something

really impactful together.

And so we did a lot of research on the industry

and we thought, why not?

This would be like a really great pivot

where we can change the narrative and

do something special.

What was your reasoning?

That sounds pretty accurate. We were

both wondering what to do next.

And we were doing all right and we're thinking

about how we can scale

opportunity, give back to our family

and community on an ongoing basis

on a much bigger scale.

And that to us meant we're starting a business.

And the question was, which one?

And it sort of aligned perfectly.

The stars align because it seemed like

they wanted people like us to apply for

a license, people who cared about New York,

New Yorkers who wanted to give

to New York and the people in it.

Beautiful. So we are a few days away

from the big day opening.

Exciting.

Talk to me a little bit

about how does that feel?

It feels great. It's been a lot of work.

There's been a lot of challenges

in this industry and the state.

But it feels good to be in this space,

given our backgrounds as an attorney

and as a tech expert. I think we bring

a different type of sasson into this.

It is a very taboo topic in

our culture and our community.

So we're really trying to re-envision

that and change the narrative. So you

had about when us really creating this

unique subculture about mindfulness and

intentionality in your consumption,

where our consumers are really

knowledgeable about

what they're consuming.

And it's all about in Chin

rather than over consumption.

By the way, true story that your

marketing has that name, right?

Correct. Yeah, we are trying to promote

again consumption and moderation. And

we thought one Ching was a perfect way

that's high in our culture.

Yeah, exactly.

Amazing. I don't know.

That's a great idea.

So talk to me a little bit about the space,

the design of the space.

Anything special?

I described it originally as your

grandma's house, but your grandma is...

she's cool. She's like

a fairy put together.

And so we want it to feel extremely

welcoming and accessible, but also

beautiful and a place that you're proud

to have in your neighborhood and feel

good walking into it.

And feel like it's a legitimate

establishment where we can help you and

guide you on your journey.

That's what it's going to be.

Beautiful, beautiful. Well, so guys,

best of luck. Thank you. Love the name.

Yerva Buena and the marketing campaign

Un Chin. Thank you. Anything else you

want to say to the Un Chin audience?

Yeah, of course. Please come visit us.

Yeah, we're opening in February. So

come on by. We're in Cobble Hill in

Brooklyn, 292 Atlantic Avenue.

Come get Un Chin.

Un Chin.