Original subtitles

West side up, Dogg Pound in the house, No Limit soldiers!

You can't even imagine the plans that I was building.

P knew in his mind where he personally wanted it to go.

We got a shopping center, we got a real estate business,

film, sports business.

It's about No Limit Sports being able to compete

with any other agency out there.

No Limit Sports was supposed to take

the No Limit enterprise to another level.

But what suffered was the breadwinner,

No Limit Records.

It was no longer the happy family that it once was.

Please, I don't wanna hear that shit!

Shit got weird.

The minute you show weakness,

the wolves circle around you and devour you.

No Limit was at a point where we was like

we wanted to be the biggest record label in the world.

Well, the west coast was doing the west coast

and the east coast was doing the east coast.

P sprouted up out of the south

and was just like, "Bam, I'm here."

So by 1998, No Limit Records just got all these free agents.

Then I was so happy that Mystikal was on No Limit.

And then we got Snoop. That was so big!

You know, everything got bigger.

This was really Master P at his finest.

No Limit Records is in the house!

23 albums.

16 go gold or platinum.

In 1998, it was selling like crazy.

Master P ends up making the "Forbes" list that year

and he earns $56.5 million.

At the same time, No Limit Records

was worth $400 million.

Coming from the Calliope Projects,

coming from poverty,

being able to make "Forbes" was crazy.

But I knew I need to be making money in other places.

That's what '98 was all about.

Why not be doing movies?

Clothing company, real estate, I learned diversification,

so I'm even more dangerous now.

Basically, what I did was I prepared myself.

In business, you gotta have a strategy

and you gotta have plans.

I had a record label, but if you in business,

you can't just eat off of one plate.

There's no limit to your game with the new MP,

the hottest shoes on the planet, in stores now!

Master P had gas stations, shit at the mall,

just had all kind of shit, he was different.

The Master P action figure, that mother... was clockin'.

Pull the thing, "Uhh!"

"Uhh!"

He even had a sex talk line at one point.

Shit, Master P was cakin' up.

We realized who we were and what was the mission.

We had like 12% of all the music market share in the world.

And all the money from that, man,

it just started accumulating.

I think me knowing diversification,

knowing that I need to be making money in other places,

even if this music thing go away from us,

we still going to be able to make millions of dollars.

He understood, "The more I put No Limit in your home,

the more you're going to say it..."

I'm bout it.

...the more you're going to buy it,

the more you're going to respect it.

Wow, another business venture!

He opened the door for people to be

their own boss, to make money.

This is the blueprint.

The business side,

I ended up learning from No Limit.

That's why I call it No Limit University.

Percy Miller showed us a lot of tools

to use our talent to be great.

We got a lot of business savvy and we got rich fast.

That was just the power of No Limit and Master P.

Who did that prior to him?

Not a...

Some people just do a lot of things

and some people only can do one thing.

You know, with me, I been blessed and gifted

with a talent that I can do a few things.

In '98, he couldn't do anything wrong, but he wanted more.

So he pursued the NBA and playing ball.

I started working out with a lot of professional athletes,

then I started realizing that I still had it.

Hip hop mogul Master P is joining the minor league

basketball team the Fort Wayne Fury of the CBA.

And I was like, "Man, what the... do you wanna

play basketball for, all this money we making?"

He was like, "Man, I done accomplished all of this

"in movies and music, but my passion,

this what I love to do."

It wasn't really about the money for him,

so he just had a dream to do it, so he pursued it.

I was getting probably like $1,000 a week,

flying on these little small planes.

No matter how big I was, I'm showing the NBA,

showing the CBA we not bringing no attention to nothing.

It's just hardball.

He wanted to earn his basketball credits.

He wanted to be out there and said,

"Wow, this dude can really play."

So by '99, I'm doing what I love to do

and at the same time, we have more records

than any other company ever on the top of the Billboard charts.

There's nothing bigger than us.

No Limit, the number-one company in the world.

Well, basically I gotta get this basketball thing

out of my system now, you know what I'm saying?

The NBA lockout is over with.

You might be seeing me playing with an NBA team.

I don't know, uhh!

At first we used to laugh, I remember he said,

"I'ma play for the Charlotte Hornets."

Till you seen him dribbling that... basketball, mother...

If he said he was gonna do it, he was gonna do it.

The Charlotte Hornets!

We filled seats, all our games were sold out,

it was like a concert.

It was historic.

I feel like this is something probably never be done again

where you can come from hip-hop

and be a professional athlete 'cause it's a lot of hard work.

But it was like, man, I'm in now.

The fans loved me, this is it.

I know, like, I'm on this team.

P was the first rapper to go on to get him a NBA jersey.

We were there at the games.

We supported Percy, we screamed for him.

Went out there, I held my own.

A lot of NBA players know Percy Miller, Master P,

he's a real baller.

Are you serious about playing in this city?

You tell me for yourself, what you think?

My jersey was the hottest jersey at the time.

Autograph day, I had 10,000 people in my line.

I went in the community, I helped underprivileged kids.

I did my part.

And I'm thinking, "Man, okay,

at least I'ma be in the league, I'm in."

Then the politics kicked in.

The GM told me, he said, "Percy Miller,

"you a hell of a basketball player,

but your music is pure filth."

I was the last cut on that team.

I couldn't believe it, like...

What were your thoughts

on your time with the Hornets?

I love the Charlotte Hornets for giving me the experience,

and hopefully some other team is gonna keep me this year

'cause they know Master P got game.

When he played in the NBA,

P saw the money that all these big agents

were making off of these athletes,

but they're our athletes.

You know, so why we can't do that?

In the NBA, I saw everything, man, from what goes on

in the locker room, what goes on with the agents,

the financial advisors.

I had the insight and I wanted to give that

to the people around me.

The main thing I wanted to do was make sure

athletes was getting fair deals

and also have somebody that look like us.

Are you a soldier?

I had Derek Anderson, I had Ryan Mercer,

I had all these different guys and I was ready to expand.

You can't even imagine the plans

that I was building for No Limit Sports.

We're here at the future site

of No Limits Entertainment Complex here in Baton Rouge,

and it'll feature not only offices but also

recording studios, a gym, a swimming pool and living quarters.

It looked the size of a Walmart.

I mean it was pretty darn big.

The lure of not just the tank medallion,

but getting these athletes into music videos and all that,

I thought, he's gonna hit some big guys here.

11 yards shy of the record.

Williams breaks a hole, Williams, hello, record book!

Ricky Williams runs to the Hall of Fame,

cuts back!

Ricky Williams, touchdown!

The chance of getting Ricky was intriguing for him.

Ricky Williams not only won the Heisman Trophy,

but he had set the all-time rushing record

in college football.

Ricky was huge!

And I was like, okay... let's meet him.

The first conversation we had is,

"Hey, we really wanna have you, come..."

you know, he was just trying to sell me.

I went to the school, sit down with him, met him

and we just hit it off, man.

Ricky was a different kind of person.

It was an unconventional direction to go,

but it felt really good to me.

And I remember in college, my Discman...

P and No Limit was with me all the time.

They're the soundtrack of my most amazing

four years of my life.

Uhh!

This is about making history, taking No Limit Sports,

a black-owned business, and being able to compete

with any other agency out there.

I saw it as being something that was potentially

good for my career but, even bigger,

good for the game of football

and the self-respect and dignity of athletes.

Master P actually talked Ricky into leaving

a really big sports management firm to come to No Limit.

I wanted a tank.

I wanna first say how excited I am to be

a part of the No Limit Sports Management.

They're gonna do some really big things here

in the future and I wanna be a part of that.

That really scared all these white companies

that had that on a choke hold.

Master P was disrupting that industry in a major way.

When you have a player that has those accomplishments

and that big a name and you've got him as your client,

you're setting yourself up for success.

We could dominate with our star power and family business.

For our culture and our community, it's unheard of.

In 1999, Snoop releases his sophomore No Limit LP,

"Top Dogg."

Oh my God, we on and poppin' now.

I was like, ooh!

I wanted to get on it, but damn it wasn't my album, it wasn't my song.

We still trippin' with Death Row,

so C-Murder like... that.

Just spoke with Suge Knight recently

and he said he used to be a superstar

and now he's just a No Limit Soldier.

What do you say to that?

Nothing, he used to be a CEO

and now he's just a inmate.

That probably what made C-Murder have that vengeance

in his heart, to say it without saying no names

but just to let a... know, ...them other...,

I'm down with this... right here.

If you got a problem with Snoop Dogg,

...got a problem with me.

Actually, I have the story behind that song.

I could never say nothing about it

'cause it had no relevance until now.

West side up, Dogg Pound in the house, No Limit soldiers!

So in 1998, Master P did a "I Got The Hook Up"

comedy jam at the Universal Amphitheater

in Universal City, California.

I'm a big fan of Master P and I'm just looking forward.

He's just constantly breaking history and making leeway

through black music and music worldwide.

The show was sold out, everything was going wonderful.

In between the comedy show we went on and performed a song.

We went on the stage and uh, Dogg got left.

He was in the green room.

So, this is what happened.

When we sitting on the inside, Death Row guys walk up.

So we chopped it up.

Five minutes later, it's about seven of 'em around me.

I ain't paying attention, so the soldiers

done went on stage, now I'm back here

talking to these Death Row ...by myself.

We end up yapping and yapping and yapping.

They talking behind my ear, so I'm like, "Let me holla at you."

So now they were like, "You owe Suge apology."

I'm like, "... Suge,..."

He's like, "What?!"

Maybe Snoop was...

talking crazy to them and they caught him slipping.

When I got to "The Hookup Comedy Jam" in L.A.,

shit got real.

Towards the end of the show,

there was a grand finale

where they brought all the No Limit Soldiers up on stage.

What's up?

Y'all bout it, bout it, rowdy, rowdy!

So the soldiers done went on stage, now I'm back here

talking to these Death Row ...by myself.

...tried to take off on me.

Woop, he missed. I get out of there.

I'm up on the side stage and Snoop just comes flying by.

Master P and them get the word while they on stage.

I could see somebody, you know,

and they're telling everybody to come.

They literally ran off the stage in the middle of a performance.

Broom, boom and everybody was like running out the gates,

so we, pow, run after them.

DJ's got the record spinning,

there's gunshots...

on the song but audience doesn't know that,

so now a riot is happening.

You know, all you see is the red shirts coming

and I was like, shit,

all you see was that camouflage too.

I get aw-izz-ay, no cuts, no scars, no hits, no nothing,

but I run right into the law with weed in my pocket

and everything 'cause I'm trying to save my life.

They handcuff me, they put me in back of the police car.

As soon as we come out the door,

we got officers drawing...

pumps in our faces and helicopter...

"Get on the ground!"

They didn't know where Snoop was so they're screaming,

"Where the... is Snoop, is Snoop all right?"

The 20 cops aiming shotguns at 'em,

they're screaming back, "You all need to get on your knees!

Everybody on your knees!"

And they're like, "We ain't getting on our... knees!"

It's a standoff.

My No Limit Soldiers was ready.

I was in the back of the police car like this,

I seen about nine... Walk out like this.

Master P and them was going crazy,

"What's happening, what's up, what?"

'Cause they just heard that the... just jumped Snoop.

They didn't jump me, they didn't get none.

Been doing this shit for years,...

They take me and my cousin Daz to jail

and when we get in there, Ray J's in there.

So we spend four hours in jail with Ray J.

I ain't making this shit up, man.

I'm not making this shit up.

No Limit did prove to Snoop that we had his back.

He's not with Death Row no more, he's with No Limit.

Nobody's messing with Snoop. That's it.

Master P, he had a plan for us.

He ran down what he thought that should happen

as far as music, albums, movies.

In 1999, we want to expand our brand,

so we did action movies and we were able

to sell that in about 30 different territories.

We on fire!

Yeah if we that hot,

we should be the mother... Hot Boyz.

The opportunity to be a part of "Hot Boyz," that was fun.

Silver screen, that's a whole nother

set of checks right there.

Hot Boyz,...

No Limit Films was in the $50 to $75 million range

from a revenue standpoint.

We then started to get the calls

from the studios and the big producers.

People like Joseph and Peter Guber,

who was head of Mandalay.

And that's how Master P

got a $10 million, five picture deal with Trimark.

Nobody in hip hop was doing that, nobody.

We expandin' and, uh...

y'all just might see me on "Scream 3" too.

Master P was putting less emphasis on the music side.

He was putting his energy

into new opportunities that made sense.

We got a shopping center, we got a real estate business,

we got a sports business, we got a film, music...

You just never know 'cause it ain't no limit.

I'd look at P sometimes and go "This is bloody... nuts."

But that was P.

I'd like to bring out my man

Master P and the No Limit Soldiers!

In addition to the films,

Master P came into a deal with the WCW.

In 1999, the No Limit Soldiers debut on WCW

and they face off against the West Texas Rednecks.

No Limit Soldiers! Hoody hoo!

And I said, man, you know,

sometime you gotta think outside of the box.

That's the bodyguard of Master P

that just jumped the safety rail.

We was the first to put hip hop

into pro wrestling with the WCW.

I probably had one of the biggest contracts.

I signed on to do two matches, they paid me $2 million.

Master P's involved!

Master P!

All the No Limit Soldiers!

That was a short-lived wrestling career.

Hoody hoo!

Hoody hoo!

So I left the WCW to go do other business ventures,

but the No Limit Soldiers stayed there

through the rest of the year.

I don't know what his goal was at that point.

We would just follow and try to keep up.

Even when we were working on albums,

he always talked about still going back into the NBA.

How are you gonna end up

balancing everything else that you do

along with basketball?

I've got great people that work for me

and it's time for them to do that.

'Cause I wanna play basketball.

That's my dream, I'm chasing it.

So, I'm on my way to Toronto.

Throwing up the three again and he's got it!

Penetrating inside, he's on fire!

Percy Miller!

Vince Carter, Tracy McGrady,

Charles Oakley,

all those guys knew that I could play.

Now, Master P. Got it!

Every rapper fantasize about being in the NBA.

Master P did it, but God clearly had a different plan.

I had a $3 million one-year deal on the table,

and the next day, they decided to go a different direction

because Vince Carter agent, Tank, had got in trouble.

It was like a big scandal.

I don't think the Toronto Raptors wanted to let me go.

They had to let me go 'cause it was too much tension.

That was it, I mean, I was the last cut.

It was disappointing, but I knew the politics.

You know, we all have dreams.

What suffered was the breadwinner, No Limit Records.

That ball shit is cool.

Don't let it take away

from what's making us real money.

We got too comfortable with being at the top.

Master P was working on everything but music,

which he seemed to be fine with.

At the same time, Cash Money was hot on the scene.

It's time to make a change. I'm coming for y'all.

How does it feel to be front and center

on the hottest indie label in the country right now?

Stars calling me, wanting to do the nasty,

but it's all gravy, you know what I'm sayin'?

You got Cash Money following the blueprint that Master P laid out.

They were kind of grinding in a parallel state

with No Limit, but they were here all the time, obviously,

and P was kind of away doing his thing, so...

You could see that they were becoming

a force to be reckoned with, for real.

I'm very excited. Like, this our big break.

I had people talking to me and they said Cash Money's

looking for a distribution deal, and I was prepared to do it,

but P was really, really serious

about not letting us sign Cash Money.

He said, "Yeah, if you sign those guys,

there's gonna be big problems."

They'd been slim.

A lot of they people was from the Magnolia

and we was from the Calliope.

It was a war going on at that time.

I stay strapped. I mean, I'm strapped right now.

With those two neighborhoods beefin', anything could happen.

If they wanna bring it to me,

take it how you wanna, bring it how you feel.

I feel like I saved their lives. Baby knew.

Cash Money ended up signing with Universal.

It was the way it was supposed to happen.

These guys went and built something that was supposed

to be a part of Southern hip-hop, too.

And my whole thing with No Limit was,

man, keep grinding.

Master P knew in his mind where he personally wanted

No Limit to go, but there was clashing of egos.

Beats by the Pound got into a little beef with P.

They felt they were worth more.

Percy was also very busy, so a lot of times,

we had people passing messages

from P to them, from them to P.

You know, in the middle is always a little funny.

There was this meeting that they had with Master P

over the phone and they expressed they self.

Something got miscommunicated, then it got personal.

It never became personal.

Beats by the Pound wanted to be they own boss.

When they left having that meeting, I was at the house.

So, they all came in there like, "What the...? Right?"

I don't think that they got the answer that they was looking for.

I didn't have to create a Beats by the Pound.

I could've paid for whatever the top production there was at the time.

I believed in these guys.

When you give opportunity to somebody that's ungrateful,

that's really sad 'cause they wouldn't had that opportunity without me.

Go handle your business. They did.

Did it work out?

1999, Beats by the Pound leaves the label.

When they lost Beats by the Pound, man...

...that was important.

That was his weapon, for real. The artists, we were great.

We were very important. They were the heartbeat.

When I got the news, "Oh, well, the Pound, um, they leaving,"

I was like, "Ah,..., I don't know what I'ma do now."

You know, P brought in new producers

who were good producers, but we were so family,

it was like,

yeah, they cool, but I don't wanna work with them, man.

What's up with Beats by the Pound?

Man, close my ears, I don't wanna hear that shit! You know what I'm saying?

After we split,

Beats by the Pound was still working with all the rest

of the artists that was with No Limit.

But I don't recall anybody having any big records after that.

It was no longer the happy family that it once was.

Shit got weird.

Imagine going in your house one day

and all your paintings are off the wall.

It's a house, but the personality about it,

what accumulated over time, is gone.

That's what it felt like.

'99 was a time to get rid of all the bullshit from around me.

When the smoke clear, I'ma be good.

Fire in the hole, fire in the hole, stand by, and action.

After Master P lost Beats by the Pound,

a lot of people were critical of him.

So, he came out of retirement to drop

"Only God Can Judge Me."

"Only God Can Judge Me" was personally my favorite album.

I'm not in it tryin' to be the biggest star in the world.

It wasn't about, I needed to rap.

I think that the message needed to be heard

that only God could judge me.

Where do we go from here?

I mean, can't no man put no barriers on my life.

We gettin' ready for a new start,

and the people that's not gon' be around,

go on 'bout your business.

What's going on with you, man?

Ah, man, just chilling, just glad to be here,

you know what I'm sayin', and I wanna thank

all my fans that supported No Limit,

'cause without y'all, we couldn't get

rowdy, rowdy, 'bout it, 'bout it, ya heard me?

By '99 things had started to change.

No Limit had so much going on that maybe

there were people who felt that P

stretched himself a bit too thin.

I wasn't spreading myself too thin.

I was doing what I had to do.

It was all part of a bigger plan.

Television, movies, clothing.

Percy was doing all that before anybody else thought about doing that.

He said, "We gotta make many levels of revenue stream.

It can't just be about music."

I mean, the music business is cool,

but now just do something else with your money

because it still gotta grow.

If I didn't get my feet wet in this other stuff,

I won't be able to make it the next ten years from now.

You gotta be able to keep up with the time.

We were still moving.

You know, P had the No Limit Sports into effect

and had just signed Ricky Williams.

So, I was drafted as the fifth overall pick

by the New Orleans Saints.

Pretty much immediately after, the conversation, you know, started

that there was no way No Limit Sports

were gonna be able to negotiate a good contract.

Why are they saying that? Because they're ignorant.

They think that P's gonna be across

from the NFL team. He's not an attorney.

He's not an agent. He's not gonna do that.

People would just look and say, "Are you crazy? Are you stupid?"

They don't understand. I mean, he's a businessman.

It was all negative. The one thing that still bothers me to this day

is people assumed that P was my agent, but I never once

talked to P about contracts or negotiations.

With me and my vast experience, and P hearing about me

and me hearing about P and what he wanted to do,

it was a natural for us to bond and join together.

When I started talking with Leland about a contract,

my idea was, "I think I have the potential to be

one of the best running backs ever."

I've heard all this conversation about athletes

being spoiled and being overpaid.

I wanna do this differently.

Signing bonus of $8.8 million should be my reward

for what I did in college, but everything else I do, I should have to earn.

So, let's talk about putting in incentives that allow me

to make more money if I actually deliver.

He a student athlete making $400 a month,

eating noodles in a dorm room.

Now you got $8.8 million in cash up front.

Who not gonna take that?

Now you can buy your mom a house, a car.

You can buy you some things. You know, like, that's the way.

And I know that's the way Ricky was thinking.

He told us what he wanted to do and that was it.

They had to do it or he was gonna

go do it with somebody else.

So when I signed the contract, I got my signing bonus,

and the backlash was that No Limit Sports screwed up

and it was the worst contract in the history of the NFL.

A lot of people think

that he signed the worst contract in NFL history.

What are your thoughts on that?

You know, I think Ricky Williams is a man

and he worked out with his agent what he wanted to do.

He wanted a lot of money up front

and he got it, and now he gotta work.

I was feeling grossly misunderstood.

And then in our first preseason game, I sprained my ankle

and then I battled injuries the whole first year.

We only won three games. It was a season from hell.

And so all the negative stuff people said

about my contract, it made it true.

Even though he only made one of the incentives,

he still got the $8.8 million.

A lot of choices that I made were projected

or put on top of No Limit Sports

when, really, they were my decisions.

The disappointment with the contract

and the way it was covered, the relationship deteriorated.

I left No Limit at the beginning of my second year.

Me leaving, it felt like,

essentially, it was the end of No Limit Sports.

After Ricky's deal, I think people

were becoming wary of dealing with these guys.

You know, I think certain things you could get away with

in the music industry, it's more rigid in the NFL.

And I think maybe he underestimated

how white professional sports were.

It's life, but we was the first to do it.

No Limit Sports was a good idea, but we didn't have time

to sit there and run it ourselves.

After the Ricky Williams situation,

No Limit Sports started focusing more on basketball,

but then I didn't even wanna do that no more.

I'm like, you know what, we just gonna

shut it down, man, and do something else.

With the sports complex, I had invested

millions of dollars, but I end up selling it.

We were, literally, the number one

independent rap label in the world.

Then late '99, early 2000, things slowed down,

and I think for Master P, the weight of everything

started to feel like it was closing in, and not in a good way.

A lot of times, things we were supposed to do

had to be put on hold until he came back.

Time don't wait for nobody.

And in my real life, I had a real problem.

In 1999, I lost...

14 family members in 18 months.

And then my mom died.

She went through so much.

Every time she start that album,

she lost somebody that was close to her.

I left No Limit because I had to be a mom

and be a big sister, so I made the decision

to just not rhyme no more.

And then the boys, they were all just there and I was gone.

I think everybody was beefin' amongst each other.

Sometimes you start out with aspirations.

We all love each other and we all a team.

But the love was gone.

I blamed myself.

I did.

You noticin' our family burnt out.

You know, I wanna be with my kids.

So, guess what, it's time for me to go ahead.

And so I left.

I don't know what's going on.

I just know I ain't making no... money.

I don't know what made the flow of water stop,

but something happened, so I had to just...

I had to just keep moving.

I was already rolling and I had my parachute on.

So, before that bitch even start shaking,

shit, I was out the door, "I'ma get at y'all.

I got some business I gotta handle over there."

I was gone already.

It's a lot of record companies you will look at, that,

once you sign with these guys, they own your life.

Like, I've never done that.

I tore they contracts up, let 'em move on,

and never asked anybody for anything

and never said anybody owed me anything.

Fiend, gone. Right.

Mia X talking about retiring. What's going on?

Man, it's time for us as artists to step up to the plate

and focus on getting our careers where we want 'em.

I don't want nobody to be around me

that don't wanna be around me.

Good luck to y'all. Go do what you wanna do.

And that's how we ended.

And now your guys who've been making

all these tracks for you, they're gone.

What do you do?

The end of '99 going into 2000,

No Limit was kind of empty.

You know, they say the artists left No Limit.

The artists didn't leave No Limit.

They went and got other deals with other companies,

but nobody had the same type of success

as when they was with No Limit.

Everything is a lesson for me, it's not a L.

In hip-hop, perception is everything.

The minute you show weakness,

the wolves circle around you and devour you.

But the most amazing thing about P

is how he can bounce back.

And then you look over there, there he is.

How you doing? It's Master P and, uh,

welcome to my crib, ya heard me?

Come on in.

This the famous No Limit tank, it's 24 karat gold.

When he shows you his crib,

he owns that crib with the gold toilet.

All gold fixtures.

And the gold chandeliers.

These was for Elizabeth, I went over there

and took these from the Queen.

He actually owns that.

I'm about to go upstairs and work on a project.

This mic here cost like $20,000.

This one of the best mics in the business, and, uh...

With Master P, well, I was always

still focused on what was next.

Tell the people out there all

of the new albums coming out on No Limit.

Uh, know Snoop coming out with his new album, ya heard me?

We got Dre, Nate Dogg, me and Snoop on a song,

and this was his last album with No Limit.

This was a big project.

I was just looking forward to putting together

this dope-ass album that Dr. Dre could mix

and be a part of and get me off into my wonder years.

That's an element of Death Row that could bring No Limit

to a whole nother level because Master P gon' own these masters.

So, if I can get some Dr. Dre shit

in the No Limit catalog, what a way to pay this man back.

I allowed him to be hisself.

He went from struggling in the music business to boss,

and that's what we done with Snoop.

Their three-album deal,

it was exactly what they both set out to do.

P gave Snoop the tools to stand up

as his own man and not have to be under anyone.

Snoop graduated from No Limit and he had my blessing,

saying, "Man, go out and blossom."

And that's what he did.

Make some noise, Master P and Snoop Dogg!

I feel like that record was a masterpiece.

The album went double platinum and it's a part of history.

Is this gonna be the last album on No Limit?

Yeah, I mean, this Snoop last album

and the same thing is, I mean, we got a good personal bond

that we still gonna be working with each other.

It's like a corporation.

When you lose an employee, every day,

they ain't gonna put it on the front page of the newspaper

'cause one of your employees left.

You know, me, C. and Silkk, we got our own talent.

You know, so we ain't trying to hold people back.

Right after Snoop left No Limit, a lot of people thought

Master P and No Limit were never going to be quite the same.

At that time, people was tryin' to count me out.

When you get to the top of the mountain, you gotta come down.

I ain't comin' all the way down.

I might come down a little bit, but then I'll pop back up.

He had a formula. It was a constant formula.

It's like it's constantly going, constantly going, and we just never stop.

I created another brand just like that, instantly.

504 Boyz.

Master P, C-Murder, Silkk the Shocker and Krazy.

The 504 Boyz.

P was like, "I really gotta push forward

to show that I can still do this."

I don't know how somebody can say No limit

wasn't strong with the 504 Boyz

'cause we still putting out platinum albums.

No, we not selling 15 of 'em at one time,

but any company that put out

one platinum record a year is a successful company.

504 Boyz, what's happening, man?

P had a historical run.

But at the time,

P was only putting out a handful of records.

Losing major artists is gonna slow anybody down.

But it just felt like the writing's on the wall,

this is starting to slow down.

This can't last forever, can it?

It changed. It's gonna change.

Every three to five years, this business will change.

Are you prepared for it?

A lot of people that grew with No Limit, they're moving on.

Master P needed to get No Limit fans to pay attention again.

I'm like, "Pops, I was born for this."

That was his time. Fans loved him.

Master P's brother, C-Murder, is wanted for attempted murder.

We tryin' to keep this image,

but your brother in this situation.

And now there is a dead body.

Subtitles Diego Moraes(oakislandtk) www.opensubtitles.org