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How did No Limit
Records get its start?
2
00:00:02,236 --> 00:00:04,505
We start out the trunk
of the car.
3
00:00:09,409 --> 00:00:11,044
Greatest team ever assembled.
4
00:00:11,078 --> 00:00:13,313
Master P, Silkk the Shocker,
5
00:00:13,347 --> 00:00:14,114
C-Murder.
6
00:00:14,147 --> 00:00:15,349
Kept on adding ingredients.
7
00:00:15,382 --> 00:00:19,086
Mia X, Mr. Serv-On,
stirring it up.
8
00:00:19,119 --> 00:00:21,622
Beans, Mac, Soulja Slim.
9
00:00:21,655 --> 00:00:22,789
How that taste?
10
00:00:22,823 --> 00:00:24,958
This is real gumbo right here.
11
00:00:24,992 --> 00:00:26,527
When they get Mystikal,
12
00:00:26,560 --> 00:00:28,495
one of the greatest
free agent moves in hip-hop.
13
00:00:28,529 --> 00:00:32,866
And then, here comes Snoop.
That was so big.
14
00:00:32,900 --> 00:00:35,235
Problem is,
he was signed with Suge.
15
00:00:35,269 --> 00:00:37,304
Well, he's got guns,
we've got guns, who cares?
16
00:00:37,337 --> 00:00:39,740
He used to be a CEO,
now he's just an inmate.
17
00:00:39,773 --> 00:00:41,208
No Limit for life, baby.
18
00:00:46,613 --> 00:00:48,048
Our machine was rolling.
19
00:00:49,116 --> 00:00:52,553
23 albums, 16 gold or platinum.
20
00:00:52,586 --> 00:00:54,555
Starting to make
hundreds of millions.
21
00:00:54,588 --> 00:00:56,456
We were building this
southern Motown.
22
00:00:56,490 --> 00:00:59,459
We got a shopping center,
real estate business.
23
00:00:59,493 --> 00:01:00,561
What's up, y'all?
24
00:01:00,594 --> 00:01:02,763
This is Master P,
and welcome to my crib.
25
00:01:02,796 --> 00:01:04,765
Sports business.
26
00:01:04,798 --> 00:01:07,043
They're gonna do some
really big things here,
and I wanna be a part of that.
27
00:01:07,067 --> 00:01:08,202
I wanted a tank.
28
00:01:08,235 --> 00:01:09,403
Film.
29
00:01:09,436 --> 00:01:10,437
Uhh. Uhh!
30
00:01:10,470 --> 00:01:12,048
The Charlotte Hornets suited up
31
00:01:12,072 --> 00:01:13,674
with Master P in the lineup.
32
00:01:15,075 --> 00:01:16,386
What do you wanna play
basketball for,
33
00:01:16,410 --> 00:01:18,178
all this money we making?
34
00:01:19,580 --> 00:01:22,382
You gotta realize,
everything has its climax.
35
00:01:25,552 --> 00:01:27,254
Shit got weird.
36
00:01:27,287 --> 00:01:28,822
There was clashing of egos.
37
00:01:30,591 --> 00:01:33,861
Man, he lost peeps
by the pound, man.
38
00:01:33,894 --> 00:01:36,930
Everybody left.
The love was gone.
39
00:01:36,964 --> 00:01:38,765
I don't wanna hear that shit!
40
00:01:38,799 --> 00:01:40,133
A dark cloud came over.
41
00:01:40,167 --> 00:01:42,536
Kane and Abel
indicted for cocaine...
42
00:01:42,569 --> 00:01:44,838
Mac indicted for
second-degree murder.
43
00:01:44,872 --> 00:01:47,083
C-Murder wanted for
attempted murder.
44
00:01:47,107 --> 00:01:50,086
Nothing could stop us but us.
45
00:01:50,110 --> 00:01:52,112
All self destruction.
46
00:01:52,145 --> 00:01:53,814
But wait till the smoke clear.
47
00:01:56,917 --> 00:01:58,785
I'ma be good.
48
00:02:22,718 --> 00:02:26,155
Master P is the mastermind
49
00:02:26,188 --> 00:02:29,458
of one of the most successful
labels in hip-hop history.
50
00:02:29,491 --> 00:02:33,295
Oh my God!
Master P in his Hummer!
51
00:02:35,330 --> 00:02:39,702
Master P, he was a game changer
for hip-hop, period.
52
00:02:39,735 --> 00:02:42,237
Master P, number-one song
in the country.
53
00:02:42,271 --> 00:02:45,774
Being this force
to be reckoned with,
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00:02:45,808 --> 00:02:47,176
changing the outlook of music.
55
00:02:47,209 --> 00:02:49,378
Master P's deal
with Priority Records
56
00:02:49,411 --> 00:02:52,481
was one of the best deals
in rap history, period.
57
00:02:52,514 --> 00:02:55,851
This man is the reason rappers
are able to make millions.
58
00:02:55,884 --> 00:02:58,587
If there wasn't Master P,
a lot of the rappers
59
00:02:58,620 --> 00:03:00,189
you see now wouldn't be here.
60
00:03:00,222 --> 00:03:03,158
Y'all know who it is. Master P.
61
00:03:03,192 --> 00:03:05,060
At one point, Russell Simmons,
62
00:03:05,094 --> 00:03:08,397
Suge Knight, Jermaine Dupri,
Jay-Z,
63
00:03:08,430 --> 00:03:10,199
they all looking up at P
like, "What the..."
64
00:03:10,232 --> 00:03:12,634
Yeah, I don't give
a... who you were.
65
00:03:12,668 --> 00:03:13,836
Sorry.
66
00:03:13,869 --> 00:03:16,372
My life was damn near lost,
67
00:03:16,405 --> 00:03:18,107
and then that's when
Master P stepped in.
68
00:03:18,140 --> 00:03:19,908
Master P taught us
the right way.
69
00:03:19,942 --> 00:03:22,277
It wasn't just about me,
it's about we.
70
00:03:22,311 --> 00:03:25,280
Without y'all,
there wouldn't even be No Limit.
71
00:03:25,314 --> 00:03:27,683
One of the great dynasties
in hip-hop.
72
00:03:27,716 --> 00:03:30,152
No Limit Records.
73
00:03:30,252 --> 00:03:33,231
That's Master P's legacy.
74
00:03:49,304 --> 00:03:51,073
To understand me,
75
00:03:51,106 --> 00:03:53,342
I think you have to understand
where I came from.
76
00:03:53,375 --> 00:03:57,112
This is New Orleans.
This is where my story started.
77
00:03:57,146 --> 00:03:59,181
There's no other place
like this.
78
00:04:01,016 --> 00:04:02,084
The greatest music.
79
00:04:08,123 --> 00:04:09,625
The greatest food.
80
00:04:12,628 --> 00:04:16,832
All these nice houses,
nothing but riches and wealth.
81
00:04:16,865 --> 00:04:20,069
But you walk over those steps,
82
00:04:20,102 --> 00:04:22,213
you back in
the Calliope Projects.
83
00:04:22,237 --> 00:04:24,707
You see nothing but poverty.
84
00:04:26,809 --> 00:04:28,844
I grew up in
the Calliope Projects.
85
00:04:28,877 --> 00:04:31,013
This is where my character
was built.
86
00:04:31,046 --> 00:04:33,224
When I was here as a kid,
87
00:04:33,248 --> 00:04:34,659
this was the murder capital
of the world.
88
00:04:34,683 --> 00:04:38,020
Calliope Projects,
they're at war.
89
00:04:38,053 --> 00:04:39,755
One of the most violent places
90
00:04:39,788 --> 00:04:43,659
in one of the most violent
cities in the country.
91
00:04:43,692 --> 00:04:45,236
You see a bunch of
mansions around here?
92
00:04:45,260 --> 00:04:47,396
No. But I bet you one thing.
93
00:04:47,429 --> 00:04:51,300
Every person back here
probably own a gun.
94
00:04:51,333 --> 00:04:53,135
Calliope is the worst place
this side of hell.
95
00:04:53,168 --> 00:04:54,803
That's all you need to know.
96
00:04:54,837 --> 00:04:57,272
You might not be doing nothing
but going to the store... bop!
97
00:04:57,306 --> 00:04:58,907
And that's how it go,
man, in our hood.
98
00:04:58,941 --> 00:05:00,352
The reasons most often cited
99
00:05:00,376 --> 00:05:03,645
for the increase...
Kids, guns, and drugs.
100
00:05:03,679 --> 00:05:05,981
My first time
seeing a dead body,
101
00:05:06,015 --> 00:05:07,516
this guy was laid out
in the street,
102
00:05:07,549 --> 00:05:09,494
there was just flies around him
and nobody was like...
103
00:05:09,518 --> 00:05:12,054
It wasn't even like nobody was
even acknowledging he was dead.
104
00:05:13,389 --> 00:05:15,724
I had a best friend,
and I'm sorry,
105
00:05:15,758 --> 00:05:20,229
but she was murdered
at the age of seven years old.
106
00:05:21,964 --> 00:05:23,499
It just was bad.
107
00:05:23,532 --> 00:05:26,402
People know, you come from here,
you definitely seen hell.
108
00:05:26,435 --> 00:05:29,938
You made it out of here,
that says a lot about you.
109
00:05:29,972 --> 00:05:31,707
If you gonna survive back here,
110
00:05:31,740 --> 00:05:32,908
it's for real.
111
00:05:32,941 --> 00:05:34,610
Like, a life
ain't worth nothing.
112
00:05:36,245 --> 00:05:38,480
I'm like five years old,
113
00:05:38,514 --> 00:05:41,150
I hear these guys arguing
over a beer.
114
00:05:41,250 --> 00:05:42,985
I hear the shots.
115
00:05:45,054 --> 00:05:47,322
Seen the guy on the ground dead.
116
00:05:49,625 --> 00:05:54,163
For a five-year-old, man,
that puts you in a cold place.
117
00:05:57,166 --> 00:06:00,335
The fact that P is alive today,
118
00:06:00,369 --> 00:06:03,672
the fact that he built
an empire is a miracle.
119
00:06:05,007 --> 00:06:07,943
In April of 1967,
120
00:06:07,976 --> 00:06:10,612
Master P was born
Percy Robert Miller.
121
00:06:11,747 --> 00:06:13,082
Percy was the oldest,
122
00:06:13,115 --> 00:06:15,260
he had three other brothers
and a sister.
123
00:06:15,284 --> 00:06:16,995
My mom worked
at the Hyatt Regency,
124
00:06:17,019 --> 00:06:18,487
she worked in the hotel
business.
125
00:06:18,520 --> 00:06:20,198
You know, my dad was out there
126
00:06:20,222 --> 00:06:22,200
trying to keep a job
in the French Quarter.
127
00:06:22,224 --> 00:06:24,493
He was like the security guard
for them.
128
00:06:24,526 --> 00:06:27,396
When he was young,
his parents broke up.
129
00:06:27,429 --> 00:06:29,398
My mom and my dad separated.
130
00:06:29,431 --> 00:06:32,101
My brother Corey,
which is C-Murder,
131
00:06:32,134 --> 00:06:34,212
my brother Vyshonn,
Silkk the Shocker,
132
00:06:34,236 --> 00:06:35,871
and my sister, Germaine,
133
00:06:35,904 --> 00:06:39,475
they went to stay with my mom
in the Magnolia Projects.
134
00:06:39,508 --> 00:06:42,478
Me and my brother, Kevin,
we lived in the Calliope
135
00:06:42,511 --> 00:06:45,280
with my dad and my grandparents.
136
00:06:45,314 --> 00:06:47,549
But we see each other every day.
137
00:06:49,451 --> 00:06:52,454
My mom would bring us over there
and pick us up later.
138
00:06:52,488 --> 00:06:55,157
So, there used to be
a lot of kids in the house.
139
00:06:56,291 --> 00:06:57,926
So, even going back and forth,
140
00:06:57,960 --> 00:07:00,029
all my brothers and my sister G,
141
00:07:00,062 --> 00:07:02,264
one thing we were was together.
142
00:07:03,665 --> 00:07:05,434
But my grandparents had 12 kids.
143
00:07:05,467 --> 00:07:07,102
And me and my brother together,
144
00:07:07,136 --> 00:07:08,680
and then there's big momma
and big daddy.
145
00:07:08,704 --> 00:07:12,374
So, that's 16 people
in a three-bedroom project.
146
00:07:12,408 --> 00:07:14,676
I'm sleeping on the floor.
147
00:07:14,710 --> 00:07:17,046
Everybody ate before me.
148
00:07:17,079 --> 00:07:19,882
I remember,
sometime all I got to eat
149
00:07:19,915 --> 00:07:21,417
was corn flakes and water.
150
00:07:21,450 --> 00:07:22,685
We couldn't afford milk.
151
00:07:22,718 --> 00:07:24,386
And my grandparents
would tell me,
152
00:07:24,420 --> 00:07:25,888
"Even though we live in poverty,
153
00:07:25,921 --> 00:07:28,199
be happy and make the best
out of what you have."
154
00:07:34,263 --> 00:07:36,065
Despite the circumstances,
155
00:07:36,098 --> 00:07:37,633
he had a really
tight-knit family.
156
00:07:37,666 --> 00:07:40,002
My grandparents
used to have suppers,
157
00:07:40,035 --> 00:07:41,403
and I was the DJ.
158
00:07:41,437 --> 00:07:43,405
So me and my brothers,
159
00:07:43,439 --> 00:07:46,575
all of us together,
it was like the Jackson 5.
160
00:07:51,346 --> 00:07:53,549
We was poor, but still happy.
161
00:07:53,582 --> 00:07:54,917
AB, common mark.
162
00:07:54,950 --> 00:07:56,352
We all sacrificed,
163
00:07:56,385 --> 00:07:58,253
but we just came together
like one big family.
164
00:07:58,287 --> 00:08:01,256
We had our problems,
but we all stuck together.
165
00:08:01,290 --> 00:08:02,825
Everything that he had
to fight through
166
00:08:02,858 --> 00:08:05,361
and struggle through,
that's what No Limit is.
167
00:08:05,394 --> 00:08:06,995
It's breaking barriers.
168
00:08:07,029 --> 00:08:11,734
And the whole military theme,
it runs really deep.
169
00:08:13,369 --> 00:08:16,772
It came from his family members
who were in the Army.
170
00:08:16,805 --> 00:08:20,743
Everything starts
with my grandfather.
171
00:08:20,776 --> 00:08:22,911
He was a real G.
172
00:08:22,945 --> 00:08:24,580
My grandmother was a G too, man.
173
00:08:24,613 --> 00:08:26,415
Like, drug dealers
would be on the porch.
174
00:08:26,448 --> 00:08:28,884
My grandmother come pour
hot water on 'em.
175
00:08:28,917 --> 00:08:32,488
His grandparents,
Claude and Maxine,
176
00:08:32,521 --> 00:08:35,357
gave him a sense of self.
177
00:08:35,391 --> 00:08:37,393
My daddy was the man
of the family.
178
00:08:37,426 --> 00:08:39,361
He worked two and three jobs.
179
00:08:39,395 --> 00:08:41,206
And my mama was
a hard worker, too.
180
00:08:41,230 --> 00:08:42,898
My grandfather, Big Daddy,
181
00:08:42,931 --> 00:08:44,466
he worked at McKenzie's Bakery.
182
00:08:44,500 --> 00:08:46,668
And Big Mama, my grandmother,
183
00:08:46,702 --> 00:08:49,304
she was a nurse at the hospital.
184
00:08:49,338 --> 00:08:51,774
My grandfather, my grandmother,
185
00:08:51,807 --> 00:08:53,275
just work, work, work.
186
00:08:55,344 --> 00:08:57,222
They found a way
to provide for us.
187
00:08:57,246 --> 00:08:58,623
That's where I got
my work ethic from.
188
00:08:58,647 --> 00:09:00,449
This is how it is.
If you want something,
189
00:09:00,482 --> 00:09:02,851
you got to work for it,
you got to strive for it.
190
00:09:04,253 --> 00:09:06,622
He went around cutting grass.
191
00:09:06,655 --> 00:09:07,890
Recycling cans.
192
00:09:07,923 --> 00:09:10,492
Popcorn boy at the Superdome.
193
00:09:10,526 --> 00:09:12,528
He was doing stuff like that
at ten years old.
194
00:09:13,762 --> 00:09:15,464
Our family inspired us
195
00:09:15,497 --> 00:09:18,867
to be better than what
other people around us were.
196
00:09:18,901 --> 00:09:20,903
My grandmother told me that
197
00:09:20,936 --> 00:09:24,273
having a dream is the most
important thing.
198
00:09:24,306 --> 00:09:27,876
If you don't have no dream,
then... why wake up?
199
00:09:27,910 --> 00:09:29,812
I have a dream.
200
00:09:29,845 --> 00:09:32,257
She made me keep reciting
that "I Have a Dream" speech.
201
00:09:32,281 --> 00:09:35,193
My grandmother said,
"There's gonna be no limit
202
00:09:35,217 --> 00:09:36,985
to your success when
you dream big."
203
00:09:38,487 --> 00:09:40,356
That just stuck in my head.
204
00:09:40,389 --> 00:09:41,890
Kept saying, I'ma get us
out of here.
205
00:09:41,924 --> 00:09:44,326
I don't know how,
but one day I'm gonna be rich.
206
00:09:44,360 --> 00:09:46,362
One day, I'm gonna make
millions of dollars.
207
00:09:46,395 --> 00:09:47,739
One day, I'm gonna buy
my grandmother a house,
208
00:09:47,763 --> 00:09:50,132
my mom a house, my dad a house.
209
00:09:50,232 --> 00:09:52,701
I just thought big like that.
210
00:09:52,735 --> 00:09:55,471
Somebody had to make it
in the family.
211
00:09:55,504 --> 00:09:58,040
He was the first born,
so he had to take leadership.
212
00:09:58,073 --> 00:10:00,976
The main thing, my goal was,
my parents' goal was making sure
213
00:10:01,009 --> 00:10:02,010
they got an education.
214
00:10:03,746 --> 00:10:05,023
{\an8}Big Daddy's like,
"I'm gonna take
215
00:10:05,047 --> 00:10:06,548
"my Social Security check,
216
00:10:06,582 --> 00:10:08,484
send you to this
Catholic school, St. Monica."
217
00:10:08,517 --> 00:10:10,819
The only private school,
across the street
218
00:10:10,853 --> 00:10:12,388
from the projects.
219
00:10:12,421 --> 00:10:14,232
My grandfather,
he was close to us.
220
00:10:14,256 --> 00:10:17,092
He took time out to teach Percy
how to do the right things,
221
00:10:17,126 --> 00:10:18,994
and it changed his life.
222
00:10:19,028 --> 00:10:20,772
When I walked through
the Calliope Projects
223
00:10:20,796 --> 00:10:22,498
with my Catholic school
uniform on,
224
00:10:22,531 --> 00:10:24,533
sometime I had
to fight my way back home.
225
00:10:24,566 --> 00:10:26,935
I had to do what I had to do.
226
00:10:26,969 --> 00:10:28,237
He was an altar boy.
227
00:10:28,270 --> 00:10:29,772
My grandfather said,
228
00:10:29,805 --> 00:10:32,183
"If I can get you
those golden values,
229
00:10:32,207 --> 00:10:33,842
I can save you."
230
00:10:33,876 --> 00:10:36,187
St. Monica, we got to go there,
231
00:10:36,211 --> 00:10:37,913
and then we met
during that time.
232
00:10:37,946 --> 00:10:39,948
His grandmother
and his father, and all that,
233
00:10:39,982 --> 00:10:41,850
you know, he had a lot
of people on his neck.
234
00:10:41,884 --> 00:10:44,953
We couldn't come home with Ds
and Fs and all that shit.
235
00:10:46,455 --> 00:10:49,124
He also went
to Booker T. High School.
236
00:10:49,224 --> 00:10:52,327
That's when Percy matured.
237
00:10:52,361 --> 00:10:56,732
Booker T. is the father
of black nationalism.
238
00:10:56,765 --> 00:10:59,568
His philosophy was do for self.
239
00:10:59,601 --> 00:11:02,771
Quite naturally,
that's where P learned
240
00:11:02,805 --> 00:11:04,807
what it meant to be independent.
241
00:11:04,840 --> 00:11:07,743
He just was different,
like, always focused.
242
00:11:07,776 --> 00:11:10,412
Like, he had plans
to go further in life.
243
00:11:10,446 --> 00:11:13,015
I never met a guy like him.
244
00:11:15,651 --> 00:11:19,188
Oh, when I first met Percy,
it was like 1983.
245
00:11:21,190 --> 00:11:22,324
We met at a club.
246
00:11:24,193 --> 00:11:25,561
It was called Nexus.
247
00:11:25,594 --> 00:11:27,563
And I was dancing
on the dance floor.
248
00:11:27,596 --> 00:11:30,265
I knew of Sonya before.
249
00:11:32,368 --> 00:11:34,303
Everybody was trying
to get at her.
250
00:11:34,336 --> 00:11:37,906
When I seen her, man, I knew,
like, this was gonna be my girl.
251
00:11:37,940 --> 00:11:39,308
He came over.
252
00:11:39,341 --> 00:11:40,385
I'm like, look, shorty,
253
00:11:40,409 --> 00:11:41,710
you're gonna be for me.
254
00:11:43,412 --> 00:11:45,080
She was like, "Boy, you crazy."
255
00:11:45,114 --> 00:11:46,291
I'm like, look, I'm telling you,
256
00:11:46,315 --> 00:11:47,816
this is how this
is gonna happen.
257
00:11:47,850 --> 00:11:50,352
We started dancing,
and there it was.
258
00:11:50,386 --> 00:11:53,198
It was like love at first sight.
259
00:11:56,592 --> 00:11:58,894
Percy and I,
we was high school lovers.
260
00:12:03,899 --> 00:12:07,436
I had my family,
Sonya, and school.
261
00:12:07,469 --> 00:12:09,938
That was the first time
I see a bright future.
262
00:12:11,507 --> 00:12:13,809
But one day,
my whole life changed.
263
00:12:16,145 --> 00:12:18,580
Yo, what's up?
We down here in New Orleans.
264
00:12:18,614 --> 00:12:20,749
It was 1983 New Year.
265
00:12:20,783 --> 00:12:23,285
Three, two, one!
266
00:12:23,318 --> 00:12:24,787
Yay!
267
00:12:24,820 --> 00:12:26,955
My grandfather,
his blood pressure was up.
268
00:12:26,989 --> 00:12:29,892
I remember me and my brother
Kevin was arguing that night
269
00:12:29,925 --> 00:12:32,795
about who gonna walk
my grandfather to the hospital.
270
00:12:32,828 --> 00:12:35,164
So, I end up saying,
I'ma walk with you.
271
00:12:36,832 --> 00:12:38,701
There's no way
I could have known
272
00:12:38,734 --> 00:12:40,736
what was about to happen.
273
00:12:48,359 --> 00:12:49,960
Happy New Year!
274
00:12:49,994 --> 00:12:52,563
New Year 1983,
275
00:12:52,596 --> 00:12:55,399
I'm walking with my grandfather
to the hospital
276
00:12:55,433 --> 00:12:57,535
'cause his blood pressure
was up.
277
00:12:57,568 --> 00:13:01,572
So we get to the VA hospital,
stayed out there overnight.
278
00:13:03,541 --> 00:13:06,077
The next day,
they checked him out.
279
00:13:06,110 --> 00:13:07,578
They say he was good.
280
00:13:07,611 --> 00:13:10,281
"But before you go,
we gonna get some medicine
281
00:13:10,314 --> 00:13:12,283
for your blood pressure."
282
00:13:12,316 --> 00:13:15,386
So he had a guy sitting
in another bed
283
00:13:15,419 --> 00:13:17,721
next to my grandfather.
284
00:13:17,755 --> 00:13:20,925
They gave my grandfather
the guy's medicine.
285
00:13:28,399 --> 00:13:30,701
It killed my grandfather.
286
00:13:32,403 --> 00:13:33,771
I had to come back
to the project
287
00:13:33,804 --> 00:13:35,806
and tell all my grandfather kids
288
00:13:35,840 --> 00:13:38,976
and my grandmother that
my grandfather was gone.
289
00:13:39,009 --> 00:13:40,754
When we found out
what really happened to him
290
00:13:40,778 --> 00:13:42,255
when they gave him
the wrong medicine,
291
00:13:42,279 --> 00:13:45,683
it was very hurtful.
292
00:13:45,716 --> 00:13:48,219
That was probably
the toughest time of my life.
293
00:13:51,489 --> 00:13:53,090
I just couldn't believe it.
294
00:13:53,124 --> 00:13:54,759
My grandfather's really gone.
295
00:13:54,792 --> 00:13:58,129
Without my grandfather,
I don't know what I'm gonna do.
296
00:14:00,064 --> 00:14:02,900
I don't think we'll survive
this environment without him.
297
00:14:06,137 --> 00:14:09,039
Big Daddy passing away
made him more motivated
298
00:14:09,073 --> 00:14:10,875
to be the man of the house.
299
00:14:12,376 --> 00:14:14,311
He used to tell Percy,
"If I'm not here,
300
00:14:14,345 --> 00:14:16,447
you gotta take care
of this family."
301
00:14:16,480 --> 00:14:18,783
So Percy said,
"I promise you, G,
302
00:14:18,816 --> 00:14:21,185
I'm gonna get us out of here."
303
00:14:21,218 --> 00:14:23,187
Basketball was my way
304
00:14:23,220 --> 00:14:25,823
to take my family
up out of this.
305
00:14:25,856 --> 00:14:28,159
I just kept
working on my game, man.
306
00:14:28,192 --> 00:14:30,528
All day, every day.
307
00:14:32,963 --> 00:14:35,399
Kids used to hustle back there.
308
00:14:35,433 --> 00:14:36,667
And the police could see you,
309
00:14:36,700 --> 00:14:38,502
so they would shoot
the lights out.
310
00:14:40,671 --> 00:14:43,207
I'm out there in the dark
just putting up shots.
311
00:14:43,240 --> 00:14:44,651
I'm like, how you know it go in?
312
00:14:44,675 --> 00:14:46,977
You just hear the nets.
313
00:14:47,011 --> 00:14:48,012
Like, "shing."
314
00:14:50,047 --> 00:14:52,349
For me, as his coach,
every time we played him,
315
00:14:52,383 --> 00:14:53,818
he would... he would
put on a show.
316
00:14:53,851 --> 00:14:57,321
He was averaging like 25,
30 points a game,
317
00:14:57,354 --> 00:14:59,256
like 10, 12 assists a game.
318
00:15:00,891 --> 00:15:02,927
Back then,
it was definitely not uncommon
319
00:15:02,960 --> 00:15:05,162
for brothers in the hood
to make money
320
00:15:05,196 --> 00:15:06,764
off high school basketball.
321
00:15:06,797 --> 00:15:09,900
So they were betting on him.
322
00:15:09,934 --> 00:15:13,003
Somebody was gonna get hurt,
namely him.
323
00:15:18,642 --> 00:15:20,444
I was a junior in high school.
324
00:15:20,478 --> 00:15:22,046
I'm playing on the varsity team.
325
00:15:22,079 --> 00:15:25,116
I'm at the free throw line
for us to go to the playoffs.
326
00:15:25,149 --> 00:15:28,519
Tie game, it's up to me.
327
00:15:28,552 --> 00:15:30,688
A guy flashed his gun.
328
00:15:30,721 --> 00:15:32,690
He said, "You make that shot,
329
00:15:32,723 --> 00:15:34,558
you might not make it
out of here."
330
00:15:35,860 --> 00:15:37,795
I had to think quick, man.
331
00:15:39,263 --> 00:15:40,664
Man, I'm ready to die for this.
332
00:15:42,466 --> 00:15:44,702
Because if basketball
don't work,
333
00:15:44,735 --> 00:15:47,171
the circle is gonna
close in on me anyway.
334
00:16:03,354 --> 00:16:04,794
We won, we going
to the championship.
335
00:16:06,390 --> 00:16:07,892
We broke out running.
336
00:16:07,925 --> 00:16:09,627
Coach said, "You got to duck,
337
00:16:09,660 --> 00:16:11,495
you might get the window
shot out."
338
00:16:11,529 --> 00:16:13,798
That's just how bad it was.
339
00:16:24,275 --> 00:16:28,079
Growing up,
basketball brought me
and my brother Kevin together.
340
00:16:29,513 --> 00:16:32,683
So, me and my brother
at Warren Easton.
341
00:16:32,716 --> 00:16:35,920
It was happy times.
It was us against the world.
342
00:16:35,953 --> 00:16:39,523
He was an all-city athlete,
well known.
343
00:16:39,557 --> 00:16:41,768
He had the girls like,
"Oh, that's your brother?
344
00:16:41,792 --> 00:16:43,527
That's P? Um, he's good."
345
00:16:43,561 --> 00:16:44,695
And I'm like, okay.
346
00:16:44,729 --> 00:16:46,163
He did it all.
347
00:16:46,197 --> 00:16:47,965
He had bloomed into a very,
very good player.
348
00:16:50,034 --> 00:16:51,869
Top colleges coming
to the projects.
349
00:16:51,902 --> 00:16:53,904
Denny Crum from Louisville,
350
00:16:53,938 --> 00:16:57,208
Guy Lewis from Houston,
John Thompson from Georgetown.
351
00:16:57,241 --> 00:17:00,010
I think I might make it out
of here after all.
352
00:17:00,044 --> 00:17:03,347
In 1985, he graduates
from high school,
353
00:17:03,380 --> 00:17:06,350
going to the University
of Houston to play basketball.
354
00:17:06,383 --> 00:17:09,487
He wanted to go to college
and become this pro player,
355
00:17:09,520 --> 00:17:12,056
and to move his family
out the projects.
356
00:17:12,089 --> 00:17:13,858
The University of Houston
at this point
357
00:17:13,891 --> 00:17:17,695
were major entertainment
in terms of national TV.
358
00:17:17,728 --> 00:17:20,197
This is just one year
after Hakeem Olajuwon
359
00:17:20,231 --> 00:17:21,832
and Clyde Drexler.
360
00:17:21,866 --> 00:17:23,834
Hakeem is there,
14 rebounds for him,
361
00:17:23,868 --> 00:17:25,069
and for the game.
362
00:17:25,102 --> 00:17:26,837
Another lob. Drexler, look out.
363
00:17:26,871 --> 00:17:29,073
They were known
as Phi Slama Jama,
364
00:17:29,106 --> 00:17:31,475
were bringing a lot
of notoriety to the school.
365
00:17:31,509 --> 00:17:33,444
This was a really big deal.
366
00:17:35,913 --> 00:17:38,682
Houston was the best thing
that happened for me.
367
00:17:38,716 --> 00:17:41,719
I worked so hard
that summer, man,
368
00:17:41,752 --> 00:17:44,989
'cause I really wanted
to start as a freshman.
369
00:17:46,223 --> 00:17:48,893
It was time for me
to be a big star.
370
00:17:48,926 --> 00:17:50,795
He had the weight
of his whole family.
371
00:17:50,828 --> 00:17:53,497
It wasn't just his
immediate family,
372
00:17:53,597 --> 00:17:55,066
it was like the whole hood.
373
00:17:55,099 --> 00:17:59,203
And he knew that basketball
could help everybody.
374
00:18:00,671 --> 00:18:02,973
Unfortunately,
P ends up getting injured.
375
00:18:04,809 --> 00:18:08,879
So I'm in practice
going so hard, and I fell.
376
00:18:08,913 --> 00:18:11,649
Then I heard a pop.
377
00:18:11,682 --> 00:18:14,852
The doctors told me
it was an ACL injury.
378
00:18:14,885 --> 00:18:19,123
It sidelined his dreams
for playing basketball.
379
00:18:19,156 --> 00:18:23,027
Just this quick,
I thought my life was over.
380
00:18:25,229 --> 00:18:29,333
I left Houston and took
this long bus ride
381
00:18:29,366 --> 00:18:30,868
back to the projects.
382
00:18:30,901 --> 00:18:33,771
And I feel like a failure, man.
383
00:18:36,373 --> 00:18:38,242
Definitely was a big blow,
384
00:18:38,275 --> 00:18:41,846
'cause you feel like that
was your ticket out.
385
00:18:41,879 --> 00:18:43,547
It made it tough,
and a lot of people
386
00:18:43,647 --> 00:18:44,949
don't bounce back from that.
387
00:18:47,084 --> 00:18:48,853
Everything crashed.
388
00:18:48,886 --> 00:18:51,222
I start questioning God
in my mind.
389
00:18:51,255 --> 00:18:53,457
I keep seeing
my grandfather around me
390
00:18:53,491 --> 00:18:54,859
telling me, "Man, you know what,
391
00:18:54,892 --> 00:18:56,494
you gonna have to figure
something out."
392
00:18:56,594 --> 00:18:57,962
Me and Master P,
393
00:18:57,995 --> 00:19:00,574
we lived in the same
neighborhood in the Calliope.
394
00:19:00,598 --> 00:19:02,466
You either sell drugs
or you work.
395
00:19:04,235 --> 00:19:06,203
I remember Percy
working at BellSouth.
396
00:19:06,237 --> 00:19:08,205
I was selling phones.
397
00:19:08,239 --> 00:19:10,841
The only bad thing,
I'm working on commission.
398
00:19:10,875 --> 00:19:12,410
Never got a check.
399
00:19:12,443 --> 00:19:14,478
Drugs here are
a profitable business.
400
00:19:14,512 --> 00:19:18,983
Even a small-time crack dealer
can pull in 50,000 a year.
401
00:19:19,016 --> 00:19:21,595
So, for P, like a lot of kids,
402
00:19:21,619 --> 00:19:23,120
especially in the ghetto,
403
00:19:23,154 --> 00:19:26,323
selling drugs
was your only option.
404
00:19:26,357 --> 00:19:28,692
I have always tried
to play it straight.
405
00:19:28,726 --> 00:19:30,928
My grandfather told me,
"I don't want you
406
00:19:30,961 --> 00:19:33,964
hustling with them boys
out there on the block."
407
00:19:33,998 --> 00:19:37,968
But you will risk it all
just for the people you love.
408
00:19:38,002 --> 00:19:41,005
It wasn't too long before
hustling the street
409
00:19:41,038 --> 00:19:43,407
put me in
a life-or-death situation.
410
00:19:47,494 --> 00:19:49,096
So by late 1987,
411
00:19:49,129 --> 00:19:51,131
P felt like the weight
was on him
412
00:19:51,165 --> 00:19:53,200
in terms of what he was gonna do
413
00:19:53,233 --> 00:19:54,902
to lift up his family.
414
00:19:54,935 --> 00:19:57,638
I can't play basketball
because I got hurt.
415
00:19:57,671 --> 00:20:00,707
And back then,
music wasn't a reality,
416
00:20:00,741 --> 00:20:02,109
wasn't a dream for me.
417
00:20:02,142 --> 00:20:05,279
I never knew of anybody
making money rapping.
418
00:20:05,312 --> 00:20:09,316
Percy had to survive like
everyone else, selling drugs.
419
00:20:09,349 --> 00:20:14,455
Master P cousin Jimmy...
Hotboy... he the man you go to
420
00:20:14,488 --> 00:20:15,823
to get your product.
421
00:20:15,856 --> 00:20:17,057
So I'm hustling,
422
00:20:17,091 --> 00:20:18,859
trying to be like my cousin.
423
00:20:18,892 --> 00:20:21,195
First time I went out there,
I don't know what I'm doing.
424
00:20:21,228 --> 00:20:24,098
Had a crackhead
rock up something for me.
425
00:20:24,131 --> 00:20:26,109
I get it back, I'm like,
what is this, this is nothing.
426
00:20:26,133 --> 00:20:28,368
Lafeen stole his money
427
00:20:28,402 --> 00:20:29,770
and stole his drugs.
428
00:20:29,803 --> 00:20:32,806
He was getting bamboozled.
429
00:20:32,840 --> 00:20:34,341
I remember one guy,
430
00:20:34,374 --> 00:20:35,976
he was a dean at a college.
431
00:20:36,009 --> 00:20:38,045
I asked him, I said, man,
why are you doing this?
432
00:20:38,078 --> 00:20:40,180
He said, "Look, man,
you gonna sell me some crack,
433
00:20:40,214 --> 00:20:42,916
or you a dope dealer
with a conscience?"
434
00:20:42,950 --> 00:20:45,419
I didn't feel happy
riding around
435
00:20:45,452 --> 00:20:47,121
trying to be a drug dealer,
436
00:20:47,154 --> 00:20:50,324
but I wanted to help my people
have a little money.
437
00:20:50,357 --> 00:20:53,227
I built so many customers,
438
00:20:53,260 --> 00:20:54,995
thousands of dollars coming in.
439
00:20:55,028 --> 00:20:56,797
I was getting
real money back here.
440
00:20:56,830 --> 00:20:59,233
So I kept pushing,
telling my family
441
00:20:59,266 --> 00:21:01,301
that I'm making money
off the phones,
442
00:21:01,335 --> 00:21:02,836
but I'm really hustling.
443
00:21:02,870 --> 00:21:04,872
He end up making enough money
to buy him a car.
444
00:21:04,905 --> 00:21:07,174
It was a red Audi.
445
00:21:07,207 --> 00:21:08,976
That's a nice little car
you got.
446
00:21:09,009 --> 00:21:11,545
Smooth and slippery to the wind,
447
00:21:11,645 --> 00:21:14,982
it is the world's most
aerodynamic luxury sedan.
448
00:21:15,015 --> 00:21:17,518
I was trying to be slick,
449
00:21:17,551 --> 00:21:20,921
park the Audi like three,
four block from the project.
450
00:21:20,954 --> 00:21:25,292
Next thing you know,
I see all the windows broke out.
451
00:21:25,325 --> 00:21:28,328
Big Mama took a bat and busted
all the window out of the car.
452
00:21:30,831 --> 00:21:32,433
You didn't wanna fool
with Big Mama.
453
00:21:32,466 --> 00:21:35,002
She told him, "If I catch you
doing such and such,
454
00:21:35,035 --> 00:21:38,238
'cause I heard about drugs,
I'm gonna call the police."
455
00:21:38,272 --> 00:21:40,974
P's grandmother
didn't go for that,
456
00:21:41,008 --> 00:21:43,077
because she wanted him
to be somebody.
457
00:21:43,110 --> 00:21:46,647
She was just tough,
but Percy, you know...
458
00:21:46,680 --> 00:21:48,348
he wouldn't listen.
459
00:21:48,382 --> 00:21:52,086
One day me and my cousin Hotboy,
we shooting dice.
460
00:21:58,859 --> 00:22:02,196
And these guys drive up,
all of 'em got guns.
461
00:22:02,229 --> 00:22:04,098
So they tell me,
"You know what it is."
462
00:22:04,131 --> 00:22:06,500
I throw my money up in the air,
then run.
463
00:22:08,035 --> 00:22:11,205
I hear shots.
464
00:22:11,238 --> 00:22:13,340
They leave,
I hear the car squeak off.
465
00:22:15,342 --> 00:22:18,078
I ain't hit at all,
no bullet wounds, no nothing.
466
00:22:18,112 --> 00:22:22,216
Hotboy, he laying on the ground,
they shot him eight times.
467
00:22:24,118 --> 00:22:26,920
I jump in the car,
take him to Charity Hospital.
468
00:22:28,122 --> 00:22:30,023
Hotboy ended up surviving.
469
00:22:31,925 --> 00:22:35,896
You have to understand
the law in our hood,
470
00:22:35,929 --> 00:22:37,931
retaliation is a must.
471
00:22:39,533 --> 00:22:41,735
Me and my homeboy,
we found the house
472
00:22:41,769 --> 00:22:43,871
where the guys was at.
473
00:22:43,904 --> 00:22:46,206
We waited for 'em.
474
00:22:46,240 --> 00:22:49,586
We end up seeing, like,
their mama and their sister.
475
00:22:49,610 --> 00:22:52,379
My homeboy was like, "Man,
we about to let them have it."
476
00:22:55,783 --> 00:22:58,252
I'm like, nah, man.
We didn't shoot.
477
00:23:00,421 --> 00:23:03,724
That night, my grandmother
put a black dress
478
00:23:03,757 --> 00:23:05,325
over the nightstand.
479
00:23:05,359 --> 00:23:08,829
Said, "Yeah, I'ma wear that
to your funeral.
480
00:23:08,862 --> 00:23:10,664
"'Cause the way
you living right now,
481
00:23:10,697 --> 00:23:13,300
you ain't gonna last."
482
00:23:13,333 --> 00:23:16,703
I didn't understand
until I had my own family.
483
00:23:19,273 --> 00:23:22,876
Percy and I got married in 1989
484
00:23:22,910 --> 00:23:25,646
after we had Romeo.
485
00:23:25,679 --> 00:23:28,482
When he had Romeo, it was like,
486
00:23:28,515 --> 00:23:30,951
this my son, this my baby.
487
00:23:30,984 --> 00:23:33,087
And it was joy.
488
00:23:33,120 --> 00:23:35,923
Now you got people
depending on you for real.
489
00:23:35,956 --> 00:23:38,292
At the time,
he and his wife Sonya,
490
00:23:38,325 --> 00:23:42,062
and Romeo were all living
in the Calliope projects.
491
00:23:42,096 --> 00:23:45,265
Me having Romeo
was just a blessing, man.
492
00:23:45,299 --> 00:23:47,000
But you gotta wanna change.
493
00:23:56,710 --> 00:23:59,012
I was in the car
passing through the projects
494
00:23:59,046 --> 00:24:00,247
hustling on the streets.
495
00:24:00,280 --> 00:24:02,149
I used to like Ice T, "Colors."
496
00:24:05,219 --> 00:24:07,187
I used to go everywhere
with two guns.
497
00:24:10,991 --> 00:24:12,726
I got Romeo in his
little baby carriage,
498
00:24:12,760 --> 00:24:14,294
got the music turned up.
499
00:24:15,896 --> 00:24:17,474
All of a sudden,
hear my grandmother saying,
500
00:24:17,498 --> 00:24:18,766
"Turn that music down,
501
00:24:18,799 --> 00:24:21,201
and take that boy out this car."
502
00:24:23,871 --> 00:24:25,639
I start looking at Romeo.
503
00:24:27,641 --> 00:24:29,143
I just start crying, dawg.
504
00:24:30,477 --> 00:24:32,446
I'm not gonna see this kid
go to college
505
00:24:32,479 --> 00:24:35,849
if I don't get out
of this environment.
506
00:24:35,883 --> 00:24:40,521
In that moment, I decided
I gotta get out of Louisiana.
507
00:24:43,090 --> 00:24:44,634
Percy was like,
"Come on, let's pack up.
508
00:24:44,658 --> 00:24:49,396
And we packed Romeo up
and left all our things
509
00:24:49,430 --> 00:24:51,865
in our apartment and took off.
510
00:24:51,899 --> 00:24:53,400
Sonya end up having
some relatives
511
00:24:53,434 --> 00:24:55,402
living in Richmond, California.
512
00:24:55,436 --> 00:25:00,107
But soon I started realize,
Richmond was a tough place, too.
513
00:25:01,608 --> 00:25:04,244
Richmond is as hood
as hood can get.
514
00:25:04,278 --> 00:25:07,881
So it was like out of
the frying pan, into the fire.
515
00:25:09,683 --> 00:25:12,820
And to be able to be in Richmond
and survive Richmond,
516
00:25:12,853 --> 00:25:15,055
I gotta be legit.
517
00:25:18,625 --> 00:25:21,762
One day, man,
I was just driving around,
518
00:25:21,795 --> 00:25:23,606
and I see this place
519
00:25:23,630 --> 00:25:26,609
with just hundreds of people
standing outside.
520
00:25:26,633 --> 00:25:29,803
I'm like, what is that?
Oh, that's a record store.
521
00:25:29,837 --> 00:25:31,505
It was called Jones & Harris.
522
00:25:33,440 --> 00:25:35,109
It just clicked, I'm like, man,
523
00:25:35,142 --> 00:25:37,678
I'm about to get
in the music business.
524
00:25:37,711 --> 00:25:42,483
I start thinking about what
my grandmother told me as a kid.
525
00:25:42,516 --> 00:25:46,019
If I dream big, it's gonna be
no limit to my success.
526
00:25:46,053 --> 00:25:48,689
So I open up No Limit Records.
527
00:25:48,722 --> 00:25:51,158
{\an8}The seed money
for the record store
528
00:25:51,191 --> 00:25:52,659
was $10,000.
529
00:25:52,693 --> 00:25:54,461
It actually came
from an interesting place...
530
00:25:54,495 --> 00:25:57,464
A malpractice suit
that his family won
531
00:25:57,498 --> 00:25:59,433
from his grandfather's passing.
532
00:25:59,466 --> 00:26:01,301
Me and Percy
started that record store
533
00:26:01,335 --> 00:26:03,103
as like a "raggly" building.
534
00:26:03,137 --> 00:26:05,939
You know, we had
to reconstruct it.
535
00:26:05,973 --> 00:26:07,584
I took $10,000,
536
00:26:07,608 --> 00:26:10,811
put it into the business,
finally made a profit,
537
00:26:10,844 --> 00:26:13,514
like two to three grand.
538
00:26:13,614 --> 00:26:17,785
Maybe three to four months,
it was all washed away.
539
00:26:17,818 --> 00:26:21,488
So me, Romeo, and his mom
lived in the back of the store.
540
00:26:21,522 --> 00:26:25,325
Sharing clothes, trying to
figure out food every day.
541
00:26:25,359 --> 00:26:28,028
The most horrible,
mold-infested building
542
00:26:28,062 --> 00:26:30,064
you ever wanted to see.
543
00:26:30,097 --> 00:26:31,608
I gotta figure something out.
544
00:26:31,632 --> 00:26:33,801
Like, I could be right back
on the streets.
545
00:26:37,846 --> 00:26:40,849
In 1989, Master P
and his wife Sonya,
546
00:26:40,882 --> 00:26:43,885
and their son Romeo
were all living
547
00:26:43,919 --> 00:26:45,487
in the back of the record store.
548
00:26:45,520 --> 00:26:47,556
It was rough, it was a struggle.
549
00:26:47,589 --> 00:26:50,459
And it was hard on me
'cause I had Romeo.
550
00:26:50,492 --> 00:26:52,694
But you have to do
what you have to do
551
00:26:52,728 --> 00:26:54,363
if you wanna get to the top.
552
00:26:54,396 --> 00:26:56,965
I realized if I make
this business work,
553
00:26:56,998 --> 00:26:58,467
my whole life was gonna change.
554
00:26:58,500 --> 00:27:01,470
He looked around the area
where he was living
555
00:27:01,503 --> 00:27:04,673
and noticed nobody
was selling gangster rap.
556
00:27:04,706 --> 00:27:09,811
And like a good entrepreneur,
he filled that void.
557
00:27:11,947 --> 00:27:15,784
{\an8}1990 was a pretty
landmark year for hip-hop.
558
00:27:15,817 --> 00:27:18,120
{\an8}Turned out with NWA in Compton.
559
00:27:18,153 --> 00:27:19,187
{\an8}What's up, y'all?
560
00:27:19,221 --> 00:27:21,556
After NWA came out,
561
00:27:21,590 --> 00:27:23,358
you had all
these gangster rappers
562
00:27:23,392 --> 00:27:25,093
coming out of the woodwork.
563
00:27:30,165 --> 00:27:34,002
P used to sell local rap
on consignment.
564
00:27:34,036 --> 00:27:36,204
The local independent rappers
would come by,
565
00:27:36,238 --> 00:27:38,407
put the product in the window.
566
00:27:38,440 --> 00:27:42,377
He was constantly interacting
with these rap entrepreneurs,
567
00:27:42,411 --> 00:27:45,380
and he was seeing what worked,
what didn't work.
568
00:27:45,414 --> 00:27:48,617
All this is happening
on the streets, you know.
569
00:27:48,650 --> 00:27:50,952
So we just letting 'em know
what's happening,
570
00:27:50,986 --> 00:27:52,426
'cause it happens
all over the world.
571
00:27:52,454 --> 00:27:54,189
So P started to realize,
572
00:27:54,222 --> 00:27:56,158
"You know what,
I can do this, too."
573
00:27:56,191 --> 00:27:58,593
I wanna be rapping
about my life,
574
00:27:58,627 --> 00:28:01,430
my gangster life
I lived in New Orleans.
575
00:28:01,463 --> 00:28:03,908
I really lived this,
I done seen this.
576
00:28:03,932 --> 00:28:05,600
I could do this.
577
00:28:06,768 --> 00:28:08,136
So now, I'm a rapper, dawg,
578
00:28:08,170 --> 00:28:10,405
I'm from New Orleans,
I'm from the streets.
579
00:28:10,439 --> 00:28:13,942
But I start realizing
that I needed a team.
580
00:28:16,178 --> 00:28:19,181
The year was 1989.
581
00:28:19,214 --> 00:28:22,084
I was in Richmond
at a Jack in the Box.
582
00:28:22,117 --> 00:28:25,120
And I turn around
and I see Percy Miller.
583
00:28:25,153 --> 00:28:28,090
With nothing but black and gold
Saints stuff on.
584
00:28:28,123 --> 00:28:30,392
I say, what?!
What you doing out here?
585
00:28:30,425 --> 00:28:31,860
He said, "Man, I'm rapping."
586
00:28:31,960 --> 00:28:33,562
I say, hey, P, I'm rapping, too.
587
00:28:33,595 --> 00:28:35,664
I say I wanted to start
a record company.
588
00:28:35,697 --> 00:28:38,166
I said, hey, man,
whatever you trying to do,
589
00:28:38,200 --> 00:28:40,702
I wanna do it too, we out here.
590
00:28:40,736 --> 00:28:44,272
In early 1990,
he forms a group called TRU...
591
00:28:44,306 --> 00:28:46,007
The Real Untouchables.
592
00:28:46,041 --> 00:28:49,111
TRU was my brother,
593
00:28:49,144 --> 00:28:50,779
King George,
594
00:28:50,812 --> 00:28:53,248
and then there was a bunch
of guys from the neighborhood.
595
00:28:53,281 --> 00:28:55,283
I had to name myself.
596
00:28:55,317 --> 00:28:58,487
I could have been Killer P,
Dopeman P, whatever.
597
00:28:58,520 --> 00:29:01,323
I'm like, no,
I gotta think bigger.
598
00:29:01,356 --> 00:29:03,058
Whatever I do, I'ma master it.
599
00:29:03,091 --> 00:29:05,460
So I just said, man,
it's gonna be Master P.
600
00:29:05,494 --> 00:29:08,797
A couple weeks later, he said,
"Look what I got made."
601
00:29:08,830 --> 00:29:12,434
It was a MasterCard
with "Master P" in there.
602
00:29:15,337 --> 00:29:17,205
So now I need to create a logo.
603
00:29:17,239 --> 00:29:19,374
So I start thinking
about my grandfather.
604
00:29:19,408 --> 00:29:21,410
He always told me, he'd say,
"Man, you know,
605
00:29:21,443 --> 00:29:23,178
you start your own army."
606
00:29:23,211 --> 00:29:25,414
So that's where
the No Limit tank come from.
607
00:29:27,049 --> 00:29:28,950
I was ready to go to work
after that.
608
00:29:31,319 --> 00:29:33,822
I started looking
for a studio to go to.
609
00:29:35,457 --> 00:29:37,893
P hooked up with a guy
named K-Lou.
610
00:29:39,428 --> 00:29:42,064
K-Lou's like a super producer
in the Bay.
611
00:29:42,097 --> 00:29:43,875
Known for making
some platinum records.
612
00:29:43,899 --> 00:29:47,569
E-40 was recording with him,
and a number of others.
613
00:29:50,706 --> 00:29:53,742
I started my studio
in my mom's garage.
614
00:29:53,775 --> 00:29:55,944
First day I met P,
he came in there,
615
00:29:55,977 --> 00:29:58,547
and soon as he opened his mouth,
I said, wait a minute.
616
00:29:58,580 --> 00:30:03,251
He had this country accent,
and he wanted to use the studio.
617
00:30:03,285 --> 00:30:05,120
He didn't have any money,
so he said,
618
00:30:05,153 --> 00:30:06,655
"Yeah, I'll do whatever, man."
619
00:30:06,688 --> 00:30:09,091
So my mom needed
her house painted, right?
620
00:30:09,124 --> 00:30:10,902
So P said, "I could do it."
621
00:30:10,926 --> 00:30:14,296
You paint my mom's house,
I'll give you some studio time.
622
00:30:16,064 --> 00:30:18,233
So we came out,
looked at his work.
623
00:30:18,266 --> 00:30:20,235
Hold it, hold it.
624
00:30:20,268 --> 00:30:22,270
Put that paintbrush down, boy.
625
00:30:22,304 --> 00:30:24,706
I mean, he had that house
tore up.
626
00:30:26,675 --> 00:30:29,044
You know, I appreciate
the hustle at the time,
627
00:30:29,077 --> 00:30:31,146
so I just said, come on, man.
628
00:30:31,179 --> 00:30:32,381
Come on in, let's do this.
629
00:30:35,017 --> 00:30:38,453
{\an8}Coming from the projects
in New Orleans,
630
00:30:38,487 --> 00:30:40,956
when I got in the studio
with K-Lou,
631
00:30:40,989 --> 00:30:42,290
that was like new to me.
632
00:30:43,925 --> 00:30:48,263
The first song I did
was "The Mind of a Psychopath."
633
00:30:58,106 --> 00:31:00,976
The lyrics to that was inspired
by my life and my story,
634
00:31:01,009 --> 00:31:04,413
the people murdered
and the people on the streets.
635
00:31:09,017 --> 00:31:11,896
A couple days later,
we do a couple more songs.
636
00:31:11,920 --> 00:31:13,588
We got four tracks now.
637
00:31:13,622 --> 00:31:16,591
Man, I was so hyped,
I thought we was going platinum.
638
00:31:16,625 --> 00:31:21,229
Everything about the record
is very raw, unpolished.
639
00:31:21,263 --> 00:31:23,031
Most people would consider it
to be a demo,
640
00:31:23,065 --> 00:31:26,201
but Master P put that out
as an actual project.
641
00:31:26,234 --> 00:31:28,470
You know, you have
Public Enemy out,
642
00:31:28,503 --> 00:31:31,206
Ice Cube is out, and then,
you have Master P.
643
00:31:33,375 --> 00:31:36,745
With a very rough project
by comparison,
644
00:31:36,778 --> 00:31:39,214
it didn't hold up
in that regard.
645
00:31:39,247 --> 00:31:41,216
This shit bringing in no money.
646
00:31:43,051 --> 00:31:46,054
P said, "Be cool, King.
We're gonna make it, man.
647
00:31:46,088 --> 00:31:48,890
We're gonna go back
in the studio and do it again."
648
00:31:49,891 --> 00:31:51,593
Meanwhile, back in New Orleans,
649
00:31:51,626 --> 00:31:54,930
Master P's little brother Kevin
was fully in the streets.
650
00:31:54,963 --> 00:31:57,032
We knew he was moving it.
651
00:31:57,065 --> 00:31:59,568
That's why we was trying
to get him out of that life.
652
00:31:59,601 --> 00:32:01,879
We was trying to get him
out there with us.
653
00:32:01,903 --> 00:32:05,440
P actually wants
to get all of his siblings
654
00:32:05,474 --> 00:32:07,042
to come to Richmond with him.
655
00:32:07,075 --> 00:32:11,546
I left to move to Richmond,
C went to the Army,
656
00:32:11,580 --> 00:32:14,549
Vyshonn came,
and Kevin stayed behind.
657
00:32:14,583 --> 00:32:17,586
My brother Kevin, I think
he just didn't know
658
00:32:17,619 --> 00:32:19,654
that it was time to leave.
659
00:32:19,688 --> 00:32:22,357
I was in the Bay
working on music,
660
00:32:22,391 --> 00:32:25,660
and I get a phone call,
and my world was crushed.
661
00:32:31,749 --> 00:32:34,719
September 26, 1990,
662
00:32:34,752 --> 00:32:37,122
authorities found
Kevin Miller's body
663
00:32:37,155 --> 00:32:38,656
right off the Interstate I-10.
664
00:32:40,158 --> 00:32:42,494
They said that he had been
driving with two other men
665
00:32:42,527 --> 00:32:44,529
who were in the car.
666
00:32:44,562 --> 00:32:47,532
They got into some
sort of argument.
667
00:32:47,565 --> 00:32:50,335
Ultimately, he was shot
several times
668
00:32:50,368 --> 00:32:53,004
in the back and in the head.
669
00:32:54,839 --> 00:32:56,808
They dumped his body
on the side of the road.
670
00:32:58,776 --> 00:33:00,812
Like, how do you
do that to someone?
671
00:33:03,448 --> 00:33:06,117
I couldn't believe
that my brother was dead.
672
00:33:07,852 --> 00:33:10,755
Everything stopped, man,
my world was crushed.
673
00:33:10,789 --> 00:33:13,691
It just ripped something
out my heart, man.
674
00:33:14,726 --> 00:33:17,495
He was hurt, and he cried.
675
00:33:17,529 --> 00:33:19,998
I had to hold him still,
like you know,
676
00:33:20,031 --> 00:33:21,199
I had to keep him near,
677
00:33:21,232 --> 00:33:22,710
because I can't feel
what he was feeling,
678
00:33:22,734 --> 00:33:25,370
but I could see
that it was nothing nice.
679
00:33:27,572 --> 00:33:29,774
I drove all the way
back home nonstop.
680
00:33:29,808 --> 00:33:33,511
That was the fastest
I ever got back to New Orleans.
681
00:33:33,545 --> 00:33:35,814
Corey was in the Army,
682
00:33:35,847 --> 00:33:38,149
and he couldn't get released
to come,
683
00:33:38,183 --> 00:33:40,752
so he went AWOL, he left.
684
00:33:40,785 --> 00:33:42,663
And I don't know how
he got there, but he came.
685
00:33:42,687 --> 00:33:46,324
When I got home,
I go in the funeral.
686
00:33:46,357 --> 00:33:48,927
I see my brother Kevin.
687
00:33:48,960 --> 00:33:51,672
Like, how could I get
through that?
688
00:33:51,696 --> 00:33:54,699
When my son got killed,
that really tore us up.
689
00:33:54,732 --> 00:33:57,735
P and Kevin were real tight.
690
00:33:57,769 --> 00:33:59,571
That was another sad day for us.
691
00:33:59,604 --> 00:34:02,574
We was devastated.
692
00:34:02,607 --> 00:34:05,944
He was supposed to be on his way
to California with P
693
00:34:05,977 --> 00:34:11,349
so he could be part
of the No Limit family.
694
00:34:11,382 --> 00:34:13,485
And it's not fair.
695
00:34:16,788 --> 00:34:21,359
My dad and his brothers talked
about Uncle Kevin every day.
696
00:34:21,392 --> 00:34:24,629
They all tatted him
on their arm.
697
00:34:24,729 --> 00:34:26,431
And they never let his name die.
698
00:34:26,464 --> 00:34:28,833
He's here with us in spirit.
699
00:34:32,370 --> 00:34:33,838
When Kevin got killed,
700
00:34:33,872 --> 00:34:36,241
P had enough sense to say,
"You know what,
701
00:34:36,274 --> 00:34:38,510
I have to come up
with a game plan."
702
00:34:38,543 --> 00:34:41,713
And so, he came up with
a game plan to save everybody.
703
00:34:41,746 --> 00:34:44,516
"I gotta save you, Vyshonn.
I gotta save you, C.
704
00:34:44,549 --> 00:34:46,384
I gotta save Romeo."
705
00:34:46,417 --> 00:34:48,153
After losing Kevin,
706
00:34:48,186 --> 00:34:49,521
he couldn't trust no one.
707
00:34:49,554 --> 00:34:52,223
And that's why he wanted
to turn Corey
708
00:34:52,257 --> 00:34:54,592
and Vyshonn into rappers.
709
00:34:54,692 --> 00:34:57,671
I wanted to give my brothers
something positive to do,
710
00:34:57,695 --> 00:34:59,831
something bigger
than the streets.
711
00:34:59,864 --> 00:35:03,201
I want them to be a part of TRU.
712
00:35:09,374 --> 00:35:11,743
I wasn't looking
to become a rapper, per se,
713
00:35:11,776 --> 00:35:14,813
but I definitely didn't wanna
be in the streets.
714
00:35:14,846 --> 00:35:17,849
Percy got Corey and Vyshonn
715
00:35:17,882 --> 00:35:20,151
to start brainstorming names.
716
00:35:21,386 --> 00:35:24,355
My rap name come from...
717
00:35:24,389 --> 00:35:26,700
they used to call P Big Silkk,
718
00:35:26,724 --> 00:35:28,526
and then they used
to call me Little Silkk.
719
00:35:28,560 --> 00:35:31,362
Silkk name was like Silkk,
Silkk the Shocker,
720
00:35:31,396 --> 00:35:34,165
"I'm gonna shock the world."
721
00:35:34,199 --> 00:35:35,900
Silkk was like 16 at the time,
722
00:35:35,934 --> 00:35:37,502
but I started
putting him on hooks
723
00:35:37,535 --> 00:35:40,104
to kinda like ease him
into the business.
724
00:35:44,943 --> 00:35:48,012
Yeah, we out here
chilling in K-Lou's studio.
725
00:35:48,046 --> 00:35:50,515
C came up with C-Murder.
726
00:35:50,548 --> 00:35:52,660
C-Murder actually got his name
727
00:35:52,684 --> 00:35:54,686
from serving in the Gulf War.
728
00:35:54,719 --> 00:35:56,121
He was a medic corpsman.
729
00:35:58,690 --> 00:36:03,261
And a medical corpsman
sees a lot of blood and guts,
730
00:36:03,294 --> 00:36:04,562
and people die.
731
00:36:06,030 --> 00:36:09,000
I was arguing with him,
dawg, don't name yourself that.
732
00:36:09,033 --> 00:36:11,903
He's like, "Man, I name myself
what I want."
733
00:36:11,936 --> 00:36:15,273
And from the first song
that C made, he was just raw.
734
00:36:29,354 --> 00:36:31,723
Master P, at this point,
he realizes
735
00:36:31,756 --> 00:36:36,661
he needs Bay Area artists
to enhance his company's roster.
736
00:36:36,694 --> 00:36:40,865
He hooked up with Big Ed,
Cali G,
737
00:36:40,899 --> 00:36:44,402
and another rapper by the name
of Chilee Powdah.
738
00:36:51,109 --> 00:36:53,878
Master P was putting out
projects independently.
739
00:36:55,113 --> 00:36:58,316
They were very rough
around the edges sonically,
740
00:36:58,349 --> 00:37:00,661
artwork-wise, packaging-wise.
741
00:37:00,685 --> 00:37:02,720
But... he was relentless.
742
00:37:04,789 --> 00:37:06,801
To keep it real, Master P,
we thought that was like...
743
00:37:06,825 --> 00:37:08,936
That was some garbage music,
like, what is this bullshit?
744
00:37:08,960 --> 00:37:11,262
It wasn't even a real buzz
in the street.
745
00:37:11,296 --> 00:37:15,033
You literally could find
those albums on the ground.
746
00:37:15,066 --> 00:37:17,101
You gonna kick it
like a beer can.
747
00:37:17,135 --> 00:37:19,404
He was new in that game, but...
748
00:37:19,437 --> 00:37:20,538
there was a bigger plan,
749
00:37:20,572 --> 00:37:21,972
a bigger picture
to the whole thing.
750
00:37:23,174 --> 00:37:24,876
No Limit was a work in progress,
751
00:37:24,909 --> 00:37:26,444
and a lot of people
didn't believe.
752
00:37:26,478 --> 00:37:31,249
But we knew what the outcome
was gonna be if we kept going.
753
00:37:31,282 --> 00:37:32,484
At least, I knew.
754
00:37:36,955 --> 00:37:40,191
One night, Master P and TRU,
755
00:37:40,225 --> 00:37:44,638
they were to perform
at a nightclub in Oakland.
756
00:37:44,662 --> 00:37:46,931
If you're from Oakland,
you can't go to Richmond.
757
00:37:46,965 --> 00:37:48,642
If you're from Richmond,
you shouldn't go to Oakland.
758
00:37:48,666 --> 00:37:51,236
So they were in a situation.
759
00:37:56,808 --> 00:38:00,578
Me, Big Ed, Cali G,
760
00:38:00,678 --> 00:38:03,414
and Silkk, we get in the club.
761
00:38:03,448 --> 00:38:05,150
And we from Richmond.
762
00:38:06,684 --> 00:38:08,853
But we're not ever scared.
763
00:38:08,887 --> 00:38:11,556
We was like, yo,
we gotta get money.
764
00:38:11,589 --> 00:38:13,100
We gotta start getting
our name out there.
765
00:38:13,124 --> 00:38:19,297
We was waiting to perform
when, uh, a guy...
766
00:38:19,330 --> 00:38:20,698
stepped on Silkk feet.
767
00:38:21,900 --> 00:38:23,268
Yo, don't step on my foot.
768
00:38:23,301 --> 00:38:26,371
It was me just being,
like, young and dumb.
769
00:38:29,541 --> 00:38:31,843
My brother was arguing
with everybody.
770
00:38:31,876 --> 00:38:35,847
And then, Big Ed
just punched the guy.
771
00:38:35,880 --> 00:38:37,315
Bam!
772
00:38:37,348 --> 00:38:39,651
Then I heard, "East Oakland!
East Oakland!"
773
00:38:39,684 --> 00:38:41,719
This dude looked like
the Incredible Hulk
774
00:38:41,753 --> 00:38:43,888
come out of nowhere.
775
00:38:43,922 --> 00:38:46,858
Hit Big Ed one time,
knocked Big Ed out.
776
00:38:47,826 --> 00:38:49,661
I looked for P outside,
777
00:38:49,694 --> 00:38:51,830
Silkk hide in the bathroom
somewhere.
778
00:38:53,832 --> 00:38:55,767
I got a TEC-9 in the car.
779
00:38:55,800 --> 00:38:57,645
Grab the TEC,
780
00:38:57,669 --> 00:38:59,304
come back in the club...
781
00:39:01,806 --> 00:39:03,141
See the dude.
782
00:39:06,444 --> 00:39:08,046
Nothing come out the gun.
783
00:39:11,449 --> 00:39:14,752
Everybody run, I get Big Ed,
get him to the car.
784
00:39:15,920 --> 00:39:19,591
I see the guy again jump out,
start shooting.
785
00:39:19,691 --> 00:39:21,226
Nothing come out.
786
00:39:27,665 --> 00:39:30,502
Get by Emeryville Bridge,
under the bridge.
787
00:39:36,040 --> 00:39:37,040
Ta-ta-tat.
788
00:39:38,076 --> 00:39:40,812
It shoot just as good as ever.
789
00:39:40,845 --> 00:39:42,380
Guess everything happen
for a reason.
790
00:39:42,413 --> 00:39:46,885
Because if that gun went off
in the club in Oakland,
791
00:39:46,918 --> 00:39:49,318
that would have been the end
of No Limit Records right there.
792
00:39:52,390 --> 00:39:53,958
After that night in Oakland,
793
00:39:53,992 --> 00:39:56,094
I realized God
had a bigger plan for me.
794
00:40:00,857 --> 00:40:02,892
No Limit definitely wasn't
an overnight success.
795
00:40:02,926 --> 00:40:05,895
He was like, "Some of us
ain't gonna make it."
796
00:40:05,929 --> 00:40:08,231
There ain't nothing but fire
coming from the window.
797
00:40:10,066 --> 00:40:11,801
I know y'all got this
"Ice Cream Man" album,
798
00:40:11,835 --> 00:40:12,969
made of 31 flavors.
799
00:40:13,002 --> 00:40:15,271
The music was infectious.
800
00:40:15,305 --> 00:40:16,716
This is my comeback,
I can put out
801
00:40:16,740 --> 00:40:18,174
how many records
I wanna put out.
802
00:40:18,208 --> 00:40:19,568
That's how
a businessperson thinks.
803
00:40:20,677 --> 00:40:22,278
Our next level
will be multi-platinum.
804
00:40:22,312 --> 00:40:25,148
Suge Knight was not happy
to have Master P
805
00:40:25,181 --> 00:40:26,950
in his territory.
806
00:40:26,983 --> 00:40:28,685
You either with us
or you against us,
807
00:40:28,718 --> 00:40:29,758
but you not gonna stop us.
808
00:40:30,036 --> 00:40:33,538
Subtitles Diego Moraes(oakislandtk)
www.opensubtitles.org
61719
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