Original subtitles

- Video killed the radio star.

Now has the Internet killed

the record industry?

- Napster's stealing from us

straight up,

and I'm gonna fight them to the

death.

- Ladies and gentlemen,

The Strokes.

- May I have your attention,

please?

- We got a Moon Man.

- I'm very ashamed the

President of the United States

is from Texas.

- The Dixie Chicks, they can

say what they want to say.

- Billboard's top ten singles

all by black artists.

- Rappers are

the new rock stars.

- I don't please everybody

with who I am as a person.

- Okay.

- Real staccato.

Like, stick it.

- I love Beyoncé.

- That's not a working

telephone, is it?

- Hello?

- [laughs]

- Empty shelves are all you'll

find here at Tower Records.

It's now out of business.

[dramatic music]

♪ ♪

all: Three, two, one.

[all screaming]

- This is a very

special moment.

The first performance

at the MTV studios

in the new millennium.

Please welcome No Doubt.

[cheering]

- ♪ That's great it starts

with an earthquake ♪

♪ Birds and snakes

and aeroplanes ♪

♪ And Lenny Bruce

is not afraid ♪

- I'll always remember

New Year's Eve 1999

going into Y2K seeing No Doubt

on MTV playing

"It's The End of the World

As We Know It" by R.E.M.

- ♪ It's the end of the world

as we know it ♪

♪ It's the end of the world

as we know it ♪

♪ I feel fine ♪

♪ ♪

[cheers and applause]

- It was a very appropriately

apocalyptic song for what

turned out to be a very

apocalyptic decade.

- Happy New Year!

- So we wake up,

it's 2000, we're all alive,

and we're still in the middle

of teen pop mania.

- ♪ Don't wanna hear you say

ain't nothing but a heartache ♪

Boy bands were selling

so many albums.

- ♪ Every little thing I do ♪

♪ Never seems enough for you ♪

- This is the biggest year

in pop music history

in terms of sales.

all: Britney, Britney, Britney!

- You have Britney Spears

selling 1.3 million copies

of "Oops!... I Did It Again"

in the first week.

- ♪ Oops I did it again ♪

♪ I played with your heart

got lost in the game ♪

♪ Oh baby baby ♪

- Everyone's falling

in love with boy bands

and girl groups.

But then Justin Timberlake

leaves NSYNC.

- ♪ Don't be so quick

to walk away ♪

♪ Dance with me ♪

♪ I wanna rock your body ♪

- With his debut album,

JT established

what his sound would be.

And it's instantly appealing

to a pop audience and also

an R&B audience.

- ♪ Now it's your turn to cry ♪

♪ Cry me a river

cry me a river ♪

- You know, Justin Timberlake

leaving NSYNC becomes

the model for what can be done.

♪ ♪

- Yes, it's your girl B.

- You talk about people who

were always gonna be bigger

than their group,

that was Beyoncé.

- You ready?

- She puts out her

solo album in 2003.

First single

is "Crazy In Love."

It's got this

incredible sample.

And that catches your ear.

- Beyoncé hasn't opened her

mouth yet and you're already

hooked on that song.

- ♪ I look and stare

so deep in your eyes ♪

- I remember being asked once,

"What do you think:

Christina or Britney?"

I said, "Beyoncé."

- ♪ Got me looking

so crazy right now ♪

♪ Your love's got me looking

so crazy right now ♪

- "Crazy In Love,"

that's how it begins.

It seemed like almost

overnight she became

a kind of icon.

She became a deeply

respected figure.

both: Beyoncé, "Naughty Girl."

[Beyoncé's "Naughty Girl plays]

[cheers and applause]

- In the early 2000s,

the industry was so dominated

by pop sensations and booming

CD sales that they were

totally oblivious to the new

generation that didn't think

music was something

you had to pay for.

- Using a PC to download music

is one of the hottest

of today's computer trends.

And that has the recording

companies up in arms

and heading to court.

At the center of their dispute

is a music-sharing Internet

service known as Napster.

[clicking]

- In the late '90s

and early 2000s,

the music industry

grew complacent.

People had come to them

and said, "You know,

"you have to start investing

in the technology that comes

after the compact disc."

And they just refused to do it.

- Some of rock and roll's bad

boys are picking a fight

this morning with the Internet

site Napster.com.

- The lawsuits began when

Metallica heard on the radio

a song that they hadn't

released yet.

♪ ♪

- ♪ Hey, hey, hey ♪

And Metallica was like, "What?

- ♪ It's time I disappear ♪

- On April 14th, Metallica

filed a lawsuit against Napster

for basically encouraging

people to steal and trade

our music illegally.

- We started this thing called

exmetallicafans.org.

We're asking the community

to completely ban

and boycott Metallica.

- I'm glad you're

an ex-Metallica fan,

because I don't want you

to be a fan of ours

if that's your attitude.

- I can't speak

for the other bands,

but I embraced file sharing.

If you wanna sing along,

you know, if you have--

you know, you got it off

Napster, bro, please.

Our band was plucked out of

obscurity and given a career

because of Napster.

- ♪ But as for me I wish that

I was anywhere with anyone ♪

all: ♪ Making out ♪

- So suddenly I had a platform

for sharing my music

to the frustration

of the label I was on.

- Napster has built

a multi-billion dollar

business based on people, uh,

copying files to millions

and millions

of people they don't know.

- There, you know, a way that

the technology can be adapted

to--to benefit, you know,

all of the parties involved.

The artist, the industry,

and the users.

- Napster should have been

an early version of iTunes.

It's kind of a tragedy

it didn't happen back then.

- Today the U.S. Court

of Appeals ruled that Napster

is infringing

on copyrighted music,

in essence letting

its users steal songs.

- The music label executives

absolutely didn't want any

kind of iTunes-style

distribution infrastructure

that would fit with

the Internet

because they were terrified

of unbundling the single

from the album.

So for a long time they'd been

able to take one hit song

like "Complicated..."

- ♪ Tell me why

do you have to go ♪

♪ and make things

so complicated ♪

- If that song comes out

in the late '90s,

it's gonna move 20 million

albums at $10 each.

Five or six years later,

it's no longer

gonna move 20 million albums.

It's gonna move 20 million

songs at 99 cents each.

So you've just lost 90%

of your revenue.

- CD sales have dropped

almost one quarter

in just three years.

That's an awful lot

of lost business.

- Labels absolutely didn't

want this to happen.

But ultimately they were

powerless to stop it.

- It's inevitable, I suppose,

that just about the time

that I'm becoming aware

of hip-hop culture,

it is literally coming of age.

Hip-hop has been around,

I discover,

for some 25 years now,

and during that time it has

not only established itself

as America's most popular

popular music,

it has altered our language.

[applause]

- The Oscar goes to...

♪ It's hard out here

for a pimp ♪

- You know what?

I think it just got a little

easier out here for a pimp.

- We're seeing hip-hop seep

into everything, right?

It's in soda commercials

and it's in soundtracks.

It's being used as bumper

music in sports and fashion

and shoes and everything.

- Here, use--

- I've never done it

with a machine.

- Yeah, well, it's easy.

So, how do you do it?

With a...

- Yeah, we in the hood.

We like, "Yah, yah, yah, yah!"

- Yeah.

[laughs]

- In that moment a lot

of rappers were celebrating

what they had accomplished.

Rappers like Jermaine Dupri,

Jay-Z, and Ja Rule

were saying to the world,

"Can you believe this?

"This is about survival

and surviving racism

racism in America

and we're gonna share this

with the world.

- ♪ Uh-oh another episode ♪

♪ What do I do ♪

♪ To everybody that

be living it up ♪

♪ We say what I do ♪

- Hip-hop's no longer sort of

the bratty kid on the block.

It's actually

the predominant music.

And then what really takes it

over the top is a young rapper

from Detroit.

- We're gonna have

a problem here.

♪ Y'all act like you've never

seen a white person before ♪

- In 2000 Eminem puts out

"The Marshall Mathers LP--"

Marshall Mathers being

Eminem's real name.

And suddenly the biggest star

in hip-hop is Eminem,

bar none.

- ♪ 'Cause I'm Slim Shady

yes I'm the real Shady ♪

♪ All you other Slim Shadys

are just imitating ♪

♪ So won't the real Slim Shady

please stand up ♪

- Eminem came from a white

working class background.

And those are

the stories he told.

It just put him

on a different level

because he brought his own

authenticity to the game.

- DJ, get that shit.

[hip-hop music plays]

- I saw "8 Mile" in Times

Square opening night.

I had to sit at

the front of the theater.

It was one of the most

satisfying movie experiences

I've ever had.

I mean, listen,

on "Lose Yourself,

when that thing comes

through your speakers

at a giant movie theater,

that's a big moment.

- The Oscar goes to Eminem,

Jeff Bass, and Luis Resto

for "Lose Yourself."

- ♪ In the music the moment

you own it ♪

♪ You better never let it go ♪

- It's not quite "Purple Rain,"

but it was pretty damn good.

- ♪ This opportunity comes once

in a lifetime you better ♪

♪ Lose yourself ♪

[cheers and applause]

- In the 2000s,

rappers weren't content

to be musicians.

They had to be actors

and producers

and label bosses themselves.

So in the video

for "In da Club",

the producers Dr. Dre

and Eminem

have set up a laboratory.

We see 50 Cent doing

his exercise routine,

and then it pans into this

night club environment

where he's chatting

with models

and drinking

expensive champagne.

So what they're really doing

is perfecting the science

of the club banger.

- You can find me

in the club ♪

♪ Bottle full of bub

mama I got what you need ♪

♪ If you need to feel a buzz ♪

- If you have kids now you know

it's probably rap they're using

to drive you up the wall,

and the big star in rap now

is 50 Cent.

Or Fifty Cent.

Fiddy Cent.

However you want to say it.

- [laughs]

- Your grandmother

is absolutely getting down

to "In da Club."

She's calling it

"In The Club,"

but she's getting down to it.

I mean, that was everywhere.

♪ ♪

It was in a commercial.

- Sounds like he's integrated

his hit "In da Club."

Extraordinary.

- One of the biggest

differences between the '90s

and the 2000s in terms

of hip-hop

is this idea of business.

- 33-year-old Jay-Z is

the reigning king of rap.

He owns his own record label,

clothing line,

and movie production company

generating almost

half a billion dollars

a year in sales.

- ♪ Allow me

to reintroduce myself ♪

♪ My name is Hov ♪

- ♪ Oh! ♪

- ♪ H to the O-V ♪

♪ I used to move snowflakes

by the O-Z ♪

- With Jay-Z, as you're

going into 2000s,

you're watching a hip-hop

artist grow up

from telling these sort

of street tales to someone

who has money,

who has fame,

who's traveling in very

different circles now.

- ♪Flier than a piece

of paper bearing my name ♪

♪ Got the hottest chick

in the game wearing my chain ♪

♪ That's right Hov oh ♪

- Even if he was rapping about

some of the same things

that everybody was rapping

about--street life,

moving drugs--it was in such

a unique way, you know,

that he was almost

inventing a new language.

- ♪ I check cheddar like

a food inspector ♪

- I really love

"The Black Album."

For Jay-Z to be the first one

to get Rick Rubin

to produce in such a long time

shows you how special Jay is

as an artist.

- I'm thinking maybe we start

a capella with,

♪ If you're having

girl problems ♪

♪ I feel bad for you, son ♪

♪ I got 99 problems,

but a bitch ain't one ♪

Hit me.

[singing]

Right into the first verse.

- ♪ So I got the rap patrol ♪

♪ On the gat patrol

fools that want to make sure ♪

♪ My casket's closed ♪

Yeah, that's--that's money.

- Rick Rubin created so many

classic hip-hop records

with the Beastie Boys

and Run-DMC,

taking a break beat and mixing

it with an AC/DC guitar stab.

♪ ♪

That's Rick Rubin 101,

you know...

[mimics guitar]

- ♪ So I pull over

to the side of the road ♪

♪ I heard "Son, do you know

what I'm stopping you for?" ♪

♪ 'Cause I'm young and I'm

black and my hat's real low ♪

♪ But do I look like a mind

reader sir I don't know ♪

- What Jay-Z represented was

the fact that you could

actually have real longevity

in hip-hop.

And for the longest time,

you know,

New York had been the center

of the world in hip-hop.

The south for the most

part hadn't really

made itself heard.

You know, and that starts

to change in the 2000s,

and you're getting Outkast.

And Outkast is amazing.

- [shushes]

[cheering]

♪ One two one two three yeah ♪

♪ In-slum-national

underground ♪

♪ Thunder pounds when

I stop the ground ♪

- Outkast became rap's

Beatles in the 2000s

because we found both but

particularly André

becoming more obsessed with

a kind of adventurous

landscape of music.

- ♪ Yeah I'm afraid like

I'm scared as a dog ♪

- Serious hip-hop already

knew about Outkast,

but then they come

out with an album,

"Speakerboxxx/The Love Below."

And they have this song

they called "Hey Ya!"

- ♪ One two three uh ♪

♪ My baby don't mess around

because she loves me so ♪

♪ And this I know for sure ♪

- It's barely a hip-hop song,

really.

I'm not sure what it is,

but it's got this kind of

frothy '60s vibe.

It sounds like something that,

you know,

Motown might have put out

when they were doing

"The Sound of Young America."

- ♪ Hey ya

Hey ya ♪

- Next thing you know,

everyone is singing

this one line,

"Shake it like

a Polaroid picture."

- ♪ Oh, here we go

Shake it ♪

♪ Shake, shake it

shake it shake, shake it ♪

♪ Shake it like

a Polaroid picture ♪

- Polaroid was the instant

camera and the picture came out

and for some strange reason

as the image was--was forming,

people would do this.

They would shake it.

As if that was going

to make it happen faster.

So he says that line

in the song and suddenly

everyone's doing that.

You have this little cultural

moment that everybody feels

they need to be part of.

Now you know you've really

tapped into something,

and that's what Outkast did.

- If you're gonna

do anything...

- Do it all the way.

- Do it 100%.

Don't pull the thing out unless

you plan to bang.

[cheers and applause]

- ♪ American girls

and American guys ♪

♪ We'll always stand

up and salute ♪

♪ We'll always recognize ♪

- After September 11th,

we saw this resurgence

of patriotism--you know,

a real re-embrace

of the American flag

from country music

and the mainstream

Nashville community.

- ♪ You'll be sorry that you

messed with the U.S. of A. ♪

- Toby Keith was the ultimate

example of all of that.

- ♪ 'Cause we'll put

a boot in your ass ♪

♪ It's the American way ♪

- With all the genres

reacting to 9/11, the war,

country was probably

the most literal

and the most outspoken

about it.

- ♪ I pledge allegiance

to this flag ♪

♪ And if that bothers you

well that's too bad ♪

- ♪ And you say we shouldn't

worry about bin Laden ♪

♪ Have you forgotten ♪

- In music there was no

opposition to that message.

But when the

"war on terror" began...

[engine roaring]

[shots firing]

And we're talking

about invading countries,

well, then music had

a lot to act in opposition to.

- The Dixie Chicks are the top

country touring act of the year

despite the firestorm

unleashed by their words

during the first days

of the war in Iraq.

- When Natalie Maines said,

you know,

"We're so ashamed of our

President right now,"

their career took

a severe beating.

- Some protestors took

a tractor and their feet

to smash the group's CDs.

- If you want to feel some good

old fashioned American pride,

look no further than the uproar

over the Dixie Chicks.

- And how they can say,

"I'm ashamed that

the President's from Texas?"

Come on, man.

- Screw them, right?

Say it.

- They were questioning

something that you were

just supposed to accept.

And it was women doing it,

no less.

- I think they are

the dipsy twits.

These are the dumbest bimbos--

with due respect--

I have seen--

- These are callow,

foolish women

who deserve

to be slapped around.

- We're gonna boycott

them for their music

and we're gonna boycott you

for playing it if you don't

stop playing it.

- Well, ma'am, that one's

the last one you're gonna hear.

- Country radio overnight turns

its back on The Dixie Chicks.

- As a result of statements

made by members

of the Dixie Chicks

at a concert,

two radio networks banned

the Dixie Chicks

from their playlist

at a chain level.

- In a way, they were more

daring than any punk band.

- Uh, well, it's great to be

back at, uh, Shepherd's Bush.

We return to the scene

of the crime.

- They took on the

establishment that wanted

to own them and they refused

to knuckle under.

- I thought I'd say something

brand-new and just say,

"Just so you know,

we're ashamed the President

of the United States

is from Texas."

[cheers and applause]

- We've asked artists

for decades to be barometers

of culture and be voices

of dissent.

And in the wake of 9/11,

it was just seen

as a bridge too far.

- ♪ I waited till

I saw the sun ♪

- People wanted escapism

at the time because there was

a lot to escape.

So we were listening to

Norah Jones and Jack Johnson.

- ♪ A la da-da-da-da-da ♪

♪ La da-da-da-da-da-da ♪

- And Coldplay.

♪ ♪

- When "Yellow" came out,

a lot of the hipster

alternative kids were like,

"I love this."

And I was one of them.

- ♪ And your skin

oh yeah your skin and bones ♪

♪ Turn into something

beautiful ♪

- It felt great.

It's like, here's Radiohead

and U2 put together

in a pop friendly package

that's catchy rock music.

- ♪ I want to run through

the halls of my high school ♪

♪ I want to scream

at the top of my lungs ♪

- John Mayer was this virtuoso

guitar player who wrote these

kind of sentimental love songs.

- ♪ And if you want love

we'll make it ♪

- He was huge.

- ♪ Swim in a deep sea

of blankets ♪

♪ Your body is a wonderland

I'll use my hands ♪

- In the 2000s,

rock itself becomes numb

and weirdly apolitical

for a time when the country

was at war.

- Post-9/11,

some believe familiar music

will sell well this holiday.

- ♪ And I've been wrong

I've been down ♪

♪ To the bottom

of every bottle ♪

- Nickelback, they had bigger

hits than anybody.

- Everybody's welcome

to the Nickelback club.

We got a--We got a big club.

♪ Yeah, yeah ♪

- A lot of rock is not really

doing what it used to do,

and it's almost like it--it

lost its will to fight.

Unless you're talking

about Green Day.

♪ ♪

- ♪ Don't want to be

an American idiot ♪

- You can't undersell how

shocking it was

that the definitive statement

on George Bush's America

came from Green Day.

- ♪ Welcome to a new

kind of tension ♪

♪ All across the alien nation ♪

♪ Where everything isn't

meant to be okay ♪

- It was kind of like

a rock opera.

You had to listen to it

from front to back

because it told the entire

story of what was going on

in the decade.

- ♪ Wake me up when

September ends ♪

- The fear of terrorism,

the media,

the wars,

people being sent off to fight.

- ♪ Here comes the rain again ♪

- Rock wasn't all that

surprising in the 2000s

so when you got something

like "American Idiot,"

it was, "Wow,

this is unexpected.

This is shaking things up

a little bit."

- ♪ Wake me up

when September ends ♪

♪ ♪

- Bounce coming up.

[chuckles]

[Jay-Z's "Dirt Off

Your Shoulder" plays]

♪ ♪

- In the early 2000s,

we come to recognize

the idea of producers

as artists.

They're no longer relegated

to the background.

♪ ♪

- One of my favorite Timbaland

moments is watching him

play Jay-Z

"Dirt Off Your Shoulder"

for the first time.

- Oh, man.

- Oh, shit!

both: [laughing]

- The best there is.

- [laughs]

- You got that?

- Timbaland really

pushed the envelope.

It's very much black

futuristic music.

- ♪ Come on is it worth it

let me work it ♪

♪ I put my thing down flip it

and reverse it ♪

♪ Ti esrever dna ti pilf

nwod gniht ym tup ♪

- That music, a lot of it

was space age driven.

- ♪ I'm bringing sexy back

yeah ♪

♪ Them other... ♪

♪ Don't know how to act ♪

- Odd sounds that reflect his

own inner ear vision.

- ♪ I said it's too

late to apologize ♪

♪ It's too late ♪

- Timbaland was a little more

technologically dense

and ethereal whereas Pharrell

wasn't as out there.

He did, like, dance tracks.

- ♪ I said it's getting

hot in here so hot ♪

♪ So take off

all your clothes ♪

♪ I am getting so hot

I wanna take my clothes off ♪

- It was a little more gritty.

It was very, very intricate

but very rhythmically driven.

- ♪ Uh-huh this my shit ♪

♪ All the girls stomp

your feet like this ♪

- Pop stars figure out that you

need hip-hop cred

and you need

a hip-hop producer.

- ♪ 'Cause I ain't

no holler back girl ♪

♪ I ain't no holler back girl ♪

- Most of the tracks made about

the 2000s was that you had

a grouping of hip-hop

producers who were

crossing over into

topping pop charts.

♪ ♪

- Kanye is another one.

You know, he's producing

and working wity Jay-Z

and Alicia Keys and Ludacris

and Janet Jackson.

But, you know, in there,

he wants to be his own star.

So he releases his first album,

"The College Dropout."

- Yo, G, they can't stop me

from rapping, can they?

- The first single for

"College Dropout" was a song

called "Through The Wire."

- I spit it through

the wire, man.

- Kanye West gets into a car

accident in Los Angeles,

and in the hospital with

his jaw wired shut,

he records the song.

- ♪ Yeah I drink a Boost

for breakfast ♪

♪ An Ensure for dessert ♪

♪ Somebody order pancakes

I just sip the sizzurp ♪

- It is essentially just him

rapping about how bad

he wants to be a rapper.

- God saved my life.

So he has me here for a reason.

- ♪ Jesus walks ♪

- "College Dropout" was

a cool first album.

- ♪ I told her to drive over

in your new whip ♪

- There's some great

singles on there,

but "Late Registration" to me

is when it all came together.

That's an incredible record.

- ♪ I got to testify ♪

♪ Come up in this spot

looking extra fly ♪

- He did what the rock

stars used to do,

which was to indulge his

narcissistic fantasies

through the medium of music.

- ♪ Before the day you die

you're gonna touch the sky ♪

♪ ♪

- Rappers weren't

really doing it.

But musically

it was brilliant.

Look, what is the narrative

of the 2000s?

Well, it's the

backpack-wearing dork

like Mark Zuckerberg who

becomes a billionaire.

And Kanye West is the music

industry version of that.

- My greatest pain in life

is I will never be able

to see me perform.

So you are welcome

to know a pleasure

that I will never have.

- Kanye was a rock star.

But he also makes it safe

for rappers to be vulnerable.

- It's positive rap.

He's not cussing

every other sentence.

And he's not talking

about shooting people up.

He's talking about real things.

- What Kanye does is sort of

bringing a new generation

of hip-hop figures, and you

can see the difference

going forward.

♪ ♪

- ♪ Uh I said I said

I said ♪

♪ Baby, you my everything

you all I ever wanted ♪

♪ We could do it real big

bigger than you ever done it ♪

- Drake took the Kanye West

blueprint.

"I'm gonna bare my soul

and my feelings on a record."

- ♪ Best I ever had

Best I ever had ♪

♪ Best I ever had ♪

- It wasn't just hip-hop.

You know, R&B had been

doing this for a long time

in a really kind

of personal way.

- ♪ These are my confessions

just when I thought I said ♪

♪ all I can say my chick

on the side said ♪

♪ She got one on the way ♪

- Usher's "Confessions" was

deeply personal and relatable.

He just laid it all out there.

- ♪ If I'm gonna tell it

then I gotta tell it all ♪

- He has the moves

and the style,

and I think that he is a big

hope for people at that time

that, like, "Here's a brother

that's really doing it."

- ♪ I think that you

should let it burn ♪

- We had Trey Songz

and Chris Brown and Usher,

but the superstars

of R&B are the women.

Absolutely.

- ♪ I keep on falling ♪

♪ In and out ♪

♪ Of love with you ♪

- Alicia Keys, uber talent.

Ub--Oh, my God.

Sings, composes,

and plays?

Oh, she's a total package.

- ♪ No one, no one, no one ♪

♪ Can get in the way

of what I'm feeling ♪

- Later R&B becomes

much more rhythmic.

They're not written as flowing

as the traditional R&B song.

- ♪ All the single ladies

all the single ladies ♪

- And Beyoncé understood

better than anybody

how to make R&B

for a hip-hop generation.

- ♪ Now put your hands up ♪

♪ Up in the club ♪

- I think everyone remembers

where they were when they

first saw the "Single Ladies"

video.

You know, it was like,

"Oh, my God,

how do I learn the dance?

I can't learn it fast enough."

- Up with the shoulders.

- Yep.

- You kinda--kinda

pop it a little bit.

- Pop it, oh yeah.

- Yeah.

- Okay, pop it.

- And then you bring your hand.

- Okay.

- Make it real staccato.

Like, stick it.

♪ If you like it then you

should have put a ring on it ♪

♪ Oh, oh, oh, oh, oh, oh ♪

- You know, she was a woman

speaking for other women,

and that was so welcome.

- ♪ It goes one by one

even two by two ♪

♪ Everybody in the floor

let me show you how we do ♪

- Rihanna comes along

and she's much more R&B

than she is pop.

She's got this sort of

Caribbean feel in her music.

And there's something

really fresh about her.

- ♪ It's a thief in the night

to come and grab you ♪

♪ It can creep up inside you

and consume you ♪

- Rihanna had this incredibly

ambitious idea

of what pop music was...

- ♪ Disturbia ain't used

to what you like ♪

- And kept redefining herself

as the edgiest, nastiest,

most sophisticated

pop star out there.

- ♪ Now that it's raining

more than ever ♪

♪ Know that we'll still

have each other ♪

♪ You can stand under

my umbrella ♪

- "Umbrella."

I mean, I don't think there's

probably a person

in the whole world that doesn't

know that song and wasn't

walking around going,

"Eh, eh, eh," for, like,

months at a time.

- ♪ You can stand

under my umbrella ♪

♪ Ella, ella, eh, eh, eh ♪

- And so towards the end

of the decade

with artists like Rihanna,

the danceable riffs of hip-hop

bled into R&B and pop,

and hip-hop became bigger

and bigger and bigger.

- ♪ My umbrella ♪

- It became pop.

- ♪ Eh, eh ♪

[cheers and applause]

[rock music]

- All through the '90s if you

were a band from New York,

you could count on getting

laughed out of the room

pretty much anywhere

else in the country.

- New York was just a place

where rock and roll was thought

of as dead.

- In the 2000s, the

predominant music generally

is hip-hop, and that's

the case in New York.

No one's thinking about

New York as the center

for interesting rock

music anymore.

But after 9/11,

we've had all these bands

who were kind of bubbling

beneath the surface

who start popping up and it

really starts with the Strokes.

- ♪ Last night she said ♪

♪ Oh baby I feel so down

it turn me off ♪

- After 9/11,

the city was burning.

It was smoldering.

- ♪ So I, I turned around ♪

- Vulnerability, anxiety,

all this became how

the country felt.

We needed that sense

of defiance,

that hubristic sense

of possibility and promise

that young kids and bands

can deliver.

- Right now they're the most

important band in the world

for what they may inspire

other people to do.

- ♪ Last night ♪

- Much in the same way that

Nirvana was the spearhead

for grunge in the '90s,

The Strokes really

helped usher in

a lot of other acts.

- ♪ But she can read

she can read ♪

♪ She can read

she can read she's bad ♪

♪ She can read

she can read ♪

♪ She can read

she's bad ♪

- The first ones to break

after The Strokes in terms

of New York artists is Interpol

and Yeah Yeah Yeahs.

- These are strange people.

They're counter cultural

by nature.

Karen O, she's this violent

swaggering rock boy

and this heartbroken

teary rock girl.

- ♪ Pack up

I'm strayed ♪

- And "Maps" is one of those

tracks that launched 1,000

young female singers

in their bedroom somewhere.

- ♪ Wait they don't love you

like I love you ♪

♪ Wait they don't

love you like I love you ♪

♪ Maps ♪

- So you have this

resurgence of rock,

but also this resurgence

of Brooklyn and indie music.

♪ My mind has changed

my body's frame ♪

♪ But God I like it ♪

♪ My heart's aflame

my body's strained ♪

♪ But God I like it ♪

- TV on the Radio,

they were a multi-ethnic,

multi-racial band coming out

of the Brooklyn rock scene.

You know, they were

scholars of music.

- ♪ I know it's strange another

way to get to know you ♪

♪ You'll never know unless

we go so let me show you ♪

- They made very proggy

but also very punky rock

that sounded like nothing else

that had ever been done.

- ♪ Ow, ow ♪

♪ ♪

♪ Daft Punk is playing

at my house my house ♪

- LCD Soundsystem is maybe

the most Brooklyn band

that has ever emerged

from Brooklyn.

- ♪ I'll show you

the ropes kid ♪

- They were a huge success

partly because

of James Murphy's ability

to make pristine electronic

music that still had

a soul in it.

- ♪ Where are your

friends tonight ♪

♪ Where are your

friends tonight ♪

- What you start to see is not

a genre of music or a trend.

It's a scene.

♪ ♪

And though they were

not a New York band,

Arcade Fire seem connected

spiritually to that moment.

- ♪ Children wake up ♪

♪ ♪

♪ Hold your mistake up ♪

- Arcade Fire was this big

anthemic rock band

that, you know, made these

songs that you just wanted

to holler along with.

- ♪ I guess we'll

just have to adjust ♪

- And to me it felt like

the moment that indie rock

crossed over into

something bigger.

- ♪ Holiday oh holiday

and the best one of the year ♪

- It's the first time that you

had indie bands soundtracking

commercials for mainstream

multinational products,

in part because everyone

is trying to figure out,

"How do I make money now that

no one will pay for my albums?"

- ♪ So one to three take

my hand and come with me ♪

♪ Because you look so fine that

I really wanna make you mine ♪

- You know, historically

there'd been some wariness

about selling your music

to advertisers.

It was seen as selling out.

In the 2000s,

that totally disappeared.

- ♪ Ride with me

Ride with me ♪

- There's all these songs that

became iconic primarily through

their use in iPod commercials.

- ♪ One two three four

tell me that you love me more ♪

- Now indie culture was cool

and you could market yourself

as part of this new global

indie community.

- ♪ Glamorous indie rock

and roll is what I want ♪

- You get The Killers

or you get Kings of Leon.

- ♪ 18 balding ♪

♪ Star ♪

- And of course

the White Stripes.

♪ ♪

- They all step into the role

of capital R rock star.

- ♪ I'm gonna fight them off ♪

♪ A seven nation army

couldn't hold me back ♪

- People thought The Strokes

were gonna save rock.

You felt that there was going

to be a movement forward.

And for a while,

it worked.

But ultimately it didn't

really change

the musical landscape.

You can probably say the

White Stripes or Arcade Fire

are the last really big rock

band in the classical sense.

- ♪ And the stains coming from

my blood tell me go back home ♪

♪ ♪

- So, what happened?

In the early 2000s,

the electric guitar

started to be replaced by

the song sequencing software.

And you started to see the

future is not rock music.

The groundbreaking artist who

is gonna completely change

what we think good music

sounds like is not gonna be

playing an electric guitar.

♪ ♪

[Lady Gaga's "Poker Face"]

♪ ♪

- If we started the decade

with boy bands,

we end the decade with solo

women ruling the pop world.

And Lady Gaga is

at the height of her power.

- ♪ Can't read my can't read my

no he can't read ♪

♪ My poker face ♪

♪ She's got me like nobody ♪

- Listening to something like

"Poker Face" or "Bad Romance,"

you can tell that she was

a student of Roxy Music.

She was a student of disco.

She was a student

of the drag balls.

She was someone who wanted

to combine all those elements

into really aggressive

hard hitting pop music.

- ♪ I want your love and all

your lovers revenge ♪

♪ You and me could write

a bad romance ♪

- Suddenly it was no longer

enough to wear a pretty gown

on the red carpet.

You had to make art.

You had to make a statement.

- You asked me if my music was

distracted by my sexuality.

If I was a guy and I was

sitting here with a cigarette

in my hand and grabbing

my crotch and talking about

how I make music because I love

fast cars and [bleep]ing girls,

you'd call me a rock star.

- Lady Gaga is a female

empowerment role model.

And this is just the beginning

of girls running the world.

- ♪ Baby you're a firework ♪

♪ Come on let your

colors burst ♪

- We have Katy Perry,

Shakira...

- ♪ She wolf in the closet ♪

- Nicki Minaj...

♪ ♪

You have Taylor Swift

just coming into her own.

- ♪ Walking the streets with

you and your worn out jeans ♪

- Taylor Swift

is a song writer,

and at an impossibly

early age,

she comes up with what might

be the single of the decade.

"You Belong With Me."

- ♪ If you could see that I'm

the one who understands you ♪

- And that just straps

her career to a rocket.

♪ Maybe you belong with me ♪

♪ You belong with me ♪

- We saw someone like

Taylor Swift

become a huge sensation

because of her MySpace page

posting her music on her page,

and look where she is now.

It's pretty incredible.

- By the end of that decade,

artists would make their own

music and put it up on MySpace,

and all the sudden

you can have a career.

- In the Internet

age it's become

a do-it-yourself operation.

Hang your star on YouTube and

see how brightly it shines.

- ♪ Cry me a river ♪

♪ Cry me a river ♪

- Justin Bieber was the first

of the YouTube kids.

He was using the new tools

of the Internet to really

do an edge run around

the traditional industry.

- ♪ And I was like baby,

baby, baby oh ♪

♪ Like baby, baby, baby no ♪

- In the 2000s, the music

industry was undergoing

a massive shift with all

the technological change

and the fact that the price

of music had effectively

been ground down to zero.

- I'm standing outside where

I used to buy my CDs--

a store that is now shuttered

and shut down as you can tell--

like so many other music

stores across the country.

[dramatic music]

- By the end of the decade,

the music business was falling

off a cliff.

It seemed like all

of it was gone,

reduced to rubble.

- The shuttering this weekend

of Virgin's last two stores

in Manhattan and Hollywood

marks the death

of a once booming chain

and another nail in the coffin

of the music CD.

- By the mid-2000s,

music labels realized

that YouTube, MySpace,

and file sharing software

was the way people were

discovering new music.

So what do you do?

You get all of the people that

you've heard online together

in one act and you charge

130 bucks to see it.

And this proved to be a very

successful model.

♪ ♪

- ♪ Waking up feeling good

and limber ♪

- The one that really set it

off was Bonnaroo

and then Coachella.

- So you came here

from England...

- Yeah.

- For this?

- For the festival, yeah.

- Yeah, yeah, man.

Why not?

It's Coachella.

- All the sudden that same

generation that's discovering

music peer-to-peer online

wants to be somewhere

in a field with that peer

enjoying the live

music experience.

- I see about 40

different bands,

every ty--any type of music

you could imagine.

[electronic music plays]

- The music festivals,

there would always be

this DJ tent.

And over the years that tent

kept getting bigger and bigger.

♪ ♪

- The superstar DJs, Diplo,

and David Guetta,

Kaskade, and Paul Oakenfold,

these guys are pulling in

millions as headliners.

- ♪ Sometimes things

get complicated ♪

♪ ♪

- Hip-hop stars are

becoming rock stars.

DJs are becoming rock stars.

- Goes crazy, the crowd,

they're jumping up and down.

- The only people who aren't

becoming rock stars...

- Lightning, zombies,

and then it drops right here.

- Are rock stars.

- ♪ Pop ♪

- Whoo!

- The idea of just standing

there and staring at someone

on stage is

a 20th century idea,

where as in the 21st century

it's more interactive.

It's more about us

as an organism.

- Come on.

- Clap your hands.

- Clap your hands.

Clam your hands, y'all.

Clap your hands.

- In the 2000s we saw an

industry that seemed like

it would never change.

We saw it be forced to change.

- ♪ I got a feeling ♪

- Online distribution of music

broke down the barriers

of taste and suddenly everyone

was listening to everything.

- ♪ Good night ♪

♪ That tonight's gonna be

a good, good night ♪

- With the help

of a computer,

the past is just cool stuff

that you can discover.

And that's what

a whole generation

of new music makers do.

Yes, the 2000s are

the age of the machine.

But that doesn't mean there's

not a search for the soul

inside the machine.

- ♪ One two three go

Good, good night ♪

♪ Tonight's the night

let's hit it up ♪

♪ I got my money

hey let's spend it up ♪

♪ I feel go out and smash it

hey like oh my God ♪

♪ Hey jump off that sofa

hey let's kick it up ♪

♪ I know that we'll

have a ball ♪

♪ If we get down and roll out

and just lose it all ♪

♪ I feel stressed out

I wanna let it go ♪

♪ Let's go way out spaced out

losing all control ♪

♪ Ch-ch-ch here we come

here we go ♪

♪ We gotta rock ♪

♪ Easy come easy go

now we on top ♪

♪ Fill the shot body rock ♪