All language subtitles for The Food That Built America - Do Or Donut

Serving more than

three million customers a day,

doughnuts are an industry

worth over $7 billion.

Today, New York City
has a Dunkin' Donuts

nearly every five blocks,

but in the early 20th century,

doughnuts are far from common.

The doughnut was
not really popular,

known, understood, or
even available in America.

Until
two dropouts...

We're gonna
make the best doughnuts

you've ever tasted.

Build one of
the country's first chains,

turning doughnuts
into an industry.

But not far behind are
two food truck owners

with a dream of building
a franchising empire.

You want us to sell 32
different flavors of doughnuts?

No!

52.

Kicking off a race

to bring doughnuts to the world.

They were putting
quantity over quality.

I think they know
they can't beat us.

They'll
reinvent breakfast

and give America
the coffee break.

Dunkin' Donuts
finds themselves

at this make or break point

where they need something
to propel them over the top.

And one partnership
won't survive the ride.

What are you doing?

It's 1937,

and Americans have been living

through the economic misery
of the Great Depression

for nearly a decade.

People are really
short on cash.

They're looking for
ways to get a meal

however they can.

Hershey's has Mr. Goodbar,

which has a lot
of peanuts in it.

Five cents makes a great lunch.

It's interesting to see
these different products

being kind of reinvented as
lunch instead of just a treat

because people were
hungry out there.

Snacks
like Moon Pies,

3 Musketeers bars and Ritz
crackers begin to catch on.

During the depression,

you suddenly have entrepreneurs

creating snacks for
three cents or a nickel

that were original, fun to
eat, not expensive, filling.

In
Winston-Salem, North Carolina,

two brothers are
looking to capitalize

on the cheap snack craze,
but with something new.

Vernon Rudolph has spent weeks
crisscrossing the country,

searching for the perfect
place to start his business.

This place is just great.

It really is, isn't it?

No!

Vernon Rudolph and
his brother, Lewis,

by the time they got
to Winston-Salem,

they had $25, but
Vernon was intuitive.

He was driven.

Lewis was maybe a
little more reserved,

but they complemented
each other.

So, what are you
planning on doing here?

We're gonna make the best
doughnuts you've ever tasted.

The likely origin of the
doughnut in the United States

is from the Dutch immigrant
food called oily cakes.

They're these fried little cakes

that really get their start

with the Dutch
colony in New York.

The modern
cake-style doughnut

starts developing a
following during World War I.

The Salvation Army
Lassies, as they were called,

on the front lines and
they're trying to make treats

for the boys in the trenches.

They have white flour, they
have lard, they have sugar,

then they think, "Well,
let's make doughnuts," right?

This is enables these soldiers

to get a taste for doughnuts,

but it really isn't
the popular treat.

Even though
the doughnut is dubbed

Food of the Century at
the 1934 World's Fair,

three years later, they
still haven't caught on.

The doughnut is
lost in the shadows

with the other cupcakes
and cakes and baked goods

that are sold in local
neighborhood bakeries.

But Rudolph
believes he's found

the perfect place to open shop.

I need this
month's rent upfront.

What brings you
to Winston-Salem?

He read the name off
a pack of cigarettes.

As they were out
searching for a place,

Vernon found himself
in Peoria, Illinois

on a street corner,
and pulled a pack

of camel cigarettes
out of his pocket.

And he saw on the package
Winston-Salem, North Carolina.

And he thought, "Well
if they can support

the national cigarette
industry like that,

we should be able
to make it there."

While most
industries struggled

to stay afloat,

tobacco remained big business
during the Great Depression,

as cigarette use
increased by 65%.

And with one of the nation's
largest cigarette factories

just down the street,
Rudolph sees opportunity.

It's 21, 22-

Vernon Rudolph
sinks his last dollar

into opening a doughnut factory.

So, Vernon Rudolph's
dream was to turn doughnuts

into an industry, and he
was driven to do that.

He had a vision for
what this could be.

To do it,
Vernon is using a recipe

borrowed from his
uncle's bakery,

and it's one he believes
can produce a doughnut

different than anything
available at the time.

This recipe that
his uncle bought

from this New Orleans chef

was a yeast-risen doughnut
that contains potato in it,

which gives it this very
unique, soft, sweet pliability,

really unlike any pastry or
any baked good experience.

You put it in your mouth and
it quite literally liquefies

when it hits your tongue.

The original recipe calls for

the development of a cream base.

And when that was
added to flour,

it made the dough, that
when fried, was crispy.

And so, seizing on the
opportunities presented

by the vast success of
the tobacco industry

in Winston-Salem,
North Carolina,

Vernon Rudolph opens
the doughnut company

that would eventually change

the doughnut universe
as we know it.

Krispy
Kreme will give rise

to a $40 billion industry,

selling seven and a half
million doughnuts a day

across 12,000 locations.

But for now, the Rudolphs'
customers are limited

to grocers willing to stock
this new type of doughnut.

And with orders
barely trickling in,

they can't pay
next month's rent.

At that time, Krispy Kreme

was solely a wholesale business.

They would make the doughnuts

and sell them to local markets.

So, they depended
on other people

to sell their doughnuts.

And that is, and
probably will always be,

a super difficult
way to succeed.

So, if you can imagine,

there were no
doughnut shops, right?

That wasn't a thing.

And Americans were familiar
with bakeries, right?

So there wasn't like
a standalone place

that you could get a doughnut.

Come on.

I'm sorry, you can
only get our doughnuts

at the local grocer.

I'm so sorry.

No!

Is that another one?

Yup, fifth time this morning.

They're mostly the workers

from the cigarette
factory up the street.

Keep saying that they
can smell the doughnuts

every time they step
out for a break.

Could have sold them one.

You sell to one, you
gotta sell to all of them.

We can't have people
knocking on the door all day.

We'll never get anything done.

Right.

Right.
- Look.

We make the doughnuts,
the grocers sell 'em.

Hmm?

When you start a business,

there is gonna be failures,

there's gonna be difficulties.

You have to kind of visualize
what the world might be

and pivot, and shift,

because not everything is gonna
go according to your plan.

Retail wasn't something
that was on the radar,

but Vernon was opportunistic.

He looked for any
way that he could,

you know, sell a doughnut.

What are you doing?

Putting in a service window.

Krispy Kreme
breaks into the retail market,

hoping it's a big
step towards creating

the country's first
doughnut store chain.

But they don't know
that another visionary

with the same idea
is lying in wait.

There you go,
sir, half a dozen, enjoy.

10 Years before
the drive-through is invented,

Vernon Rudolph turns
his doughnut factory

into a store with
a service window.

It was a stroke of genius

to move from
wholesale to retail,

because as good as the
Krispy Kreme doughnut is,

when you buy it at a market,

there is nothing like
getting a Krispy Kreme

from a Krispy Kreme.

When hot, the Krispy
Kreme doughnut

is nothing short
of transcendent.

And there you are.

The move
catapults Krispy Kreme

into a Winston-Salem landmark

as the service
window becomes a boom

for Rudolph's bottom line.

At the time,
doughnuts were sold

20 cents a dozen in wholesale.

Doughnuts at retail were
sold 25 cents to the dozen.

Doing great, guys.

Now, 16
years before McDonald's

begins their franchising empire,

Rudolph eyes opening more
hybrid doughnut factory stores.

And this might be
the perfect time.

A growing political movement
could have a drastic effect

on the doughnut's
chance for success.

The unionization
movement in America

really develops in this period

and unions were designed
on the part of workers

to be able to ensure
that their rights

are gonna be respected.

In response
to union concerns,

the federal government sets
restrictions on employers,

and enacts the Fair
Labor and Standards Act,

resulting in an eight-hour
workday, 30-minute lunch breaks,

and more and more employers
offering workers break times.

This is gonna
create new markets,

new opportunities
for entrepreneurs

seeking to speak to that
market specifically.

And who's there to deliver
food in that break,

who could do so in 10 minutes
before you get back to work?

Krispy Kreme
starts expanding to new markets,

while outside of Boston,

Bill Rosenberg and his business
partner, Harry Winouker,

run a successful
food truck business,

selling sandwiches,
pastries, and coffee

to workers on their breaks.

Bill Rosenberg grew up
in the suburbs of Boston,

and he needed to
drop out of school

to help support his family.

So as an eighth
grader, 14 years old,

he has to deliver
telegrams and do odd jobs.

He learned how to
be resourceful.

By 1946,
they're making enough money

to open their first brick
and mortar location,

but with a unique twist.

So Bill notices that
coffee and doughnuts

make a 40% of their sales.

He gets the idea that
they should create

a new brand around
coffee and doughnuts.

And he firmly believes

that he can spread that
across the country.

Bill understands that workers

only had a small window of time,

and people wanted
on-the-go foods,

but this is a gamble.

I mean, there weren't
doughnut shops

and there were barely
even coffee shops.

Coffee was a dream.

It wasn't a place.

A little closer to you.

A little more.

Okay, that's perfect.

Harry Winouker is Bill
Rosenberg's brother-in-law.

He owns about quarter of the
company and he's a numbers guy.

Not really the ambitious
entrepreneur that Bill is.

So there's already a little
bit of built-in tension.

How's it looking.

So far, so good.

Should be able to open
in a week on schedule.

Can you be here
tomorrow morning?

We have a bread
delivery at eight,

cheese and butter
coming at 8:30.

Oh, I canceled those.

What do you mean canceled?

We're selling only
our two best items.

Bill, you can't just
sell doughnuts and coffee.

That's not even a full meal.

That's the whole
point, it's a snack.

It's a quick breakfast.

People can sit and eat
for five or 10 minutes,

or they can take it to
go and eat in their cars.

And you just can't decide
this without talking to me.

You don't get
it, but you will.

Despite his
partner's objections,

Rosenberg sinks all the profits

from their food truck business

into this novel coffee
and doughnut shop.

He goes to the
highest-end Boston hotels,

and he finds out where
they get their coffee from.

And it's a company called
La Terrain Coffee Company,

because he believes that
high-quality product

is what's going to
sell to the consumer.

He also charges, initially,
10 cents for a cup of coffee,

which was twice the
going rate at the time.

This is an idea that Starbucks

is gonna take to the bank later.

Rosenberg's
vision will spawn

the second largest
restaurant chain in America,

serving three million
customers a day

and worth over $9 billion.

But in 1948, Rosenberg and
Winouker unveiled their first

of what will become
over 13,000 locations,

right now called

Open Kettle.

You make doughnuts in a large
vat called an open kettle.

Open Kettle was the
original name, but not really,

what's the word, a good name?

Isn't an open
kettle like, you know,

200 degrees of burning hot oil,

like, is that what
customers want?

I don't know.

But sales weren't
really happening.

While Open Kettle
gets off to a shaky start,

by 1948,

Krispy Kreme has grown
to seven locations,

serving thousands of customers
warm, fresh doughnuts

direct from the factory floor.

The idea of a warm doughnut,

I mean, I would just
microwave the cold doughnuts,

but Krispy Kreme
created a revolution

when it comes to doughnuts.

But making
the doughnuts by hand

presents challenges.

I picked these up from
each of our factories.

You see the problem.

They're different?

Not necessarily a bad thing.

Of course, it is.

When you're cooking
for a business,

you have to be
consistent all the time,

'cause just think
about the first time

you went to a
restaurant and you had

the most awesome whatever it is,

and when you go back again
and it's not the same,

it's very important from
day one it's the same bite

going to the same
person all the time.

Consistency, right?

That's who we are.

Walk into any Krispy
Kreme and it's the same

fresh, warm doughnuts
at ever single location,

as if we made them ourselves.

Good luck being in
10 places at once.

Maybe I don't have to be.

There's so many variables

in making a baked
product like this.

The doughnuts were
made by treating dough

and cutting one by hand,

and the doughnuts
were dropped in,

they had to turn 'em with
a drumstick one at a time.

So, no two were the same.

He knew there had
to be a better way

to have the same
doughnut in every store.

If Rudolph
wants to be the first

to mass-produce
doughnuts for the nation,

he'll need to reinvent
how they're made.

In Massachusetts...

At the rate we're
going, we'll be

out of money in another week.

By 1949,
Bill Rosenberg's

innovative coffee
and doughnut shop,

Open Kettle, is
failing to catch on.

I hate to
say, I told you so.

There is so much on the line

for Bill Rosenberg
at this moment.

He has staked his
career on this idea

of coffee and doughnuts
and on this restaurant.

And there's no stopping Bill

when he has an idea in his head.

I had dinner at the
Howard Johnson's last night.

They have 28 flavors
of ice cream.

28.

That's a huge variety.

How many flavors of
doughnut can you think of?

Plain, glazed,
yeasted and a cruller.

That's all anyone has.

Exactly.

I have 32 so far.

So you want us to sell 32
different flavors of doughnuts?

No!

52.

52, that's insane.

People could come in here
once a week for a whole year,

try a different
doughnut every time.

No one else is doing that.

That's great.

Let's call it a chocolate cake.

It was really
kind of capturing

what people desired in food.

Options, right?

So they weren't just crullers,

and they weren't just glazed,

and they weren't just chocolate.

They were everything.

You want nuts, we'll do nuts.

You want caramel,
we'll do caramel.

He brought this whole idea

of product development
to doughnuts.

Jelly.

Is that raspberry?

Let's do another
with strawberry,

then do raspberry
and strawberry again,

but for put sugar
on the outside.

Hm?

Hm.

He's innovating
on a culinary level.

Would we have a bacon
maple doughnut today,

and all these other
kinds of varieties

if there was no Bill Rosenberg?

Probably not.

As Rosenberg tries
to turn his business around

with an unmatched
amount of variety,

Vernon Rudolph...

Here you go,
sir, half a dozen, enjoy.

Relentlessly
searches for a better way

to make his perfect
Krispy Kreme doughnut

the same everywhere.

Food entrepreneurs are people
who believe in their recipe,

who believe in their product,

who spend years developing and
crafting something perfect.

And so you really have to
admire that dedication.

I can't believe
you built this thing.

How does it work?

You want to use the
right amount of dough,

to keep track of
your ingredients,

and you want every doughnut
to be as consistent

in terms of size,
shape, and execution

as the last one they had.

It's impossible to
do that by hand,

no matter how well
trained the baker.

Well, that's where
automation comes in.

Dough goes in here, right?

It comes out over here and
into the oil, then rinks.

Then these paddles take
the frying doughnuts

and they flip them over
at just the right time.

Rudolph's
cutting-edge machine

is the first to fully automate

the entire
doughnut-making process.

He calls it the
Ring-King Junior.

And not only does it
produce uniform doughnuts,

but it can churn out
over 700 of them an hour.

It was all about
mass production.

I mean, this is visionary.

The ingenuity involved made a
lot of noise in the industry.

His
automated process remains

the standard in
doughnut-making today.

They're almost as
excited about the machine

as they're about the doughnuts.

This
really is something.

And
it will give rise

to another revolutionary idea.

Meanwhile, before
Open Kettle attempts

to launch an
unprecedented 52 flavors,

Bill Rosenberg needs to
make another major change

to the struggling shop.

We just had to do something
about the name of the store.

The name, why are
we changing the name?

Nobody knows what
an open kettle is.

When Bill wants something,

he does not stop
before he gets it.

And Harry Winouker
gets very frustrated

because he tends to make
decisions unilaterally.

You can't just change
the name of the store.

Sure I can.

Okay, we need a new
name for this place

and it has to say doughnut.

Any ideas?

How about Doughnut Den?

Delicious doughnuts.

No.

What else?

What do you do with a doughnut?

I've seen more
than a few customers

dunk theirs into their coffee.

Gross.

I think nowadays,
people don't really

dunk doughnuts in coffee,
but I'm asking you now

to go back to the middle
of the 20th century,

when it was how these
things were savored.

The richness of the milk,

and that sort of dark creamy
bitterness of the coffee

would complement the
sweetness of the doughnut,

it was the perfect synergy.

Rosenberg
relaunches his store

with a new name, Dunkin' Donuts,

putting them on a path
to finally being able

to compete with Krispy Kreme.

This is the first of what
will eventually become

13,000 Dunkin' Donuts
locations worldwide.

But only one partner
will cash in.

By 1950, Dunkin' Donuts is
raking in $5,000 a week,

and Rosenberg is ready
to push his concept

beyond this one location.

He knew he had caught
lightning in a bottle.

He knew he had something
unique that people loved.

And if he was ever going to
expand, the time was now.

He wants to do something
incredibly inventive

and groundbreaking:
start franchises.

While
Baskin-Robbins,

Kentucky Fried Chicken

and Dairy Queen have
begun to franchise,

by 1954, the concept is
still in its infancy.

Even McDonald's at the time
has only two locations.

We can start looking
for a second location.

A second location?

And a third and a fourth.

This is gonna be huge, Harry.

Stores everywhere.

I'm not interested
in stores everywhere.

Bill wants to
grow, be successful,

try new things, strike
out on new paths,

and Harry wants to
stay the course.

To him, it's about the
bottom line, risks,

present the possibility of loss.

As the
Dunkin' Donuts partnership

comes to a head,

Vernon Rudolph
looks to capitalize

on customers' interest in
his doughnut-making process

by giving them a front row seat.

Vernon Rudolph believed

that there was
something fascinating

in watching the doughnuts

just travel down this
river of bubbling oil

as they floated and browned
and got golden and crispy,

and then got enrobed in this
gorgeous sugary glazed coating,

so that you ate with your eyes,

you ate with your nose,

before the doughnut
ever touched your lips.

Customers flood
in to witness the spectacle

Rudolph calls doughnut theater.

This new unique feature
allows Krispy Kreme

to truly set itself apart.

And as it spreads
throughout the Southern US,

they develop a
hardcore fan base.

I grew up in the South
and folks in the South,

we are Krispy Kreme
doughnut people.

We grew up with Krispy Kreme

and we stick by
Krispy Kreme today.

By 1960,
Krispy Kreme has 29 stores

in 12 states, with no
signs of slowing down.

While one partnership thrives,
the other is still at odds.

Harry Winouker, ever
the cautious bean counter

looking at the bottom line said,

"We're doing fine with
the stores we have.

We don't need to
start creating stores

for other people to run."

So now there's friction,

over Bill Rosenberg's
desire to expand,

Harry Winouker's
resistance to expansion,

and eventually they decide
to dissolve the partnership.

Bill Rosenberg
pays Harry $350,000,

which is the equivalent to
about $3.5 million today,

to buy out his 50%
stake of the company.

And this was a very
difficult move for Bill.

He has to take out
a second mortgage

and borrow money in
order to make the deal.

Harry Winouker's
50% stake in Dunkin' Donuts

would today be valued
at over $4 billion.

Now with sole control,

Rosenberg quickly
opens five locations,

with plans to open 100
stores in three years.

He brings in his
26-year-old son, Bob,

a recent Harvard business
graduate, to help.

But as they look to push south,

there's another doughnut
chain standing in their way.

It's delicious.

That's it, there's
no other flavors?

How is this place doing so
much better than our store?

Well, they're selling them
for half the price of ours

and they are still
warm when you buy them.

Even if we make our
doughnuts fresher,

we can't afford to match
Krispy Kreme's price.

You're right.

But we're not gonna compete.

Who's in charge there?

A guy named Vernon Rudolph.

Get him on the phone.

I want to talk to
Vernon Rudolph.

By the early 1960s,

Dunkin' Donuts closes
in on 100 locations,

vaulting past Krispy Kreme

as the largest doughnut
chain in the country,

more than tripling their total.

And it's changing the
way Americans eat.

Break time is now
becoming synonymous

with coffee and doughnuts.

Ad campaigns pushing the
idea of a drink and a snack

coin the phrase,
"Coffee-breaks".

It was really becoming
convenient for Americans

to have these two
items together.

So it was that that Bill
kind of put together,

this concept of
this delicious drink

with this on-the-go food
that became Dunkin' Donuts.

As Bill
Rosenberg attempts

to take over the entire
Eastern seaboard,

Krispy Kreme has a
stranglehold on the south.

Hello?

This is Vernon.

Vernon Rudolph,
Bill Rosenberg.

How are you?

What can I do
for you, Mr. Rosenberg.

Let me cut to the chase here.

Your stores and your
product are great,

but you really can't
compete with Dunkin' Donuts.

So what if we played
for the same team?

Dunkin' Donuts is interested
in purchasing Krispy Kreme.

Hello?

I don't know what to say.

I'd have to talk it
over with my brother.

Sure.

Yeah, that's what
you need to do?

Think about it, get back to me.

We can talk numbers when you do,

but believe me, they'll
be good numbers.

If Vernon
Rudolph accepts his offer,

Rosenberg will have
Dunkin' Donuts in position

to take over the
rest of the country.

It has to be a lot of money.

We could retire.

We'd be set for life.

Vernon Rudolph had
established something

that was unique there.

And people loved the product.

They love the brand.

They love the experience.

I don't want to sell.

We built this place, right?

And I want to keep
growing it our way.

Vernon was wrapped up in
the growth of Krispy Kreme.

He was gonna be the one
that made it an industry.

Not interested.

I've been thinking,

what if we add new
flavors to the menu?

You know, things that
might appeal in the south.

We have plenty of flavors.

The doughnuts
aren't the problem.

To turn Dunkin'
Donuts into a national chain,

the Rosenbergs will now
need a new strategy.

Dunkin' Donuts
finds themselves

at this make or break point

where they need something
to propel them over the top

and make them this
iconic national brand.

Bob Rosenberg
pitches his father on a plan

to take over, not just the
south, but the entire country.

In 1968, Dunkin'
Donuts goes public.

So an IPO, stands for
Initial Public Offering.

Very simply put, it
allows you to now go

to the general public and
get money from anybody

that can afford
to buy your stock.

But now the expectation
of every investor

is that the stock
price is gonna go up.

They are only
the third food service company

to do so, after McDonald's
and Kentucky Fried Chicken.

The influx of cash drives the
company towards 300 stores.

And Rosenberg's dream
of the country's

first national doughnut
chain comes to fruition.

But investors are
hungry for more growth.

They were putting
quantity over quality,

and many of the franchisees
were losing trust.

They felt that the expansion

was more important
than they were.

This becomes a major
crisis for the company.

The board wants Bill
to fire his son.

Dunkin'
Donuts' stock plummets,

forcing the closure
of over 100 stores.

So now, people are less
willing to buy franchises.

The growth of Dunkin'
Donuts stalls,

and they are just
at the precipice

where they could become
this iconic titan,

this national brand, or they
could potentially collapse.

To turn
business around,

Bob Rosenberg needs a miracle.

And it may have just
walked in the door,

with two successful franchisees

who have an interesting
new product.

I figured this might be

of some interest to
you, Mr. Rosenberg.

His father's
company on the line,

Bob Rosenberg finds
two franchisees

with surprisingly strong
sales, Robert and Edna Demery.

One day, it dawned on me.

Why are we just
cutting out the centers

and throwing them away?

Using a
cutter invented by Edna,

the Demerys make
perfect doughnut holes

1/5 the size of a
standard doughnut.

They're selling
like hot cakes.

The kids love 'em,

and our business is up 20%

since we started selling them.

The
Rosenbergs quickly roll out

the new doughnut
hole company-wide,

with a name inspired
by a classic movie,

known to millions.

The Wizard of
Oz was the latest

I ever got to stay up as a kid.

It was a big event.

In 1974,
Dunkin' Donuts debuts

their newest icon, the munchkin.

The munchkin was really
genius because Bill's son, Bob,

he takes a look at the happy
meal and he understands

that by packaging
products together,

people will end buying more.

It wasn't about just
buying one doughnut

or a couple doughnuts.

All of a sudden,
people were able to buy

36, 24 in a little
carrying case.

The
munchkin is unlike

anything else on the
market, small but mighty.

The treat appeals to a $20
billion consumer market: kids,

and propels Dunkin'
Donuts' growth into heights

few chains ever have,
or ever will match.

The munchkin will
go on to cement

Dunkin' Donuts' status
as the most recognized

and successful doughnut
chain in the world.

Bill Rosenberg was an
entrepreneurial visionary.

And his belief in franchising
is the key to his legacy.

His son, Bob, said he could
sell the sand on the beach,

not unlike Ray Kroc of
the McDonald's brand.

Bob Rosenberg
continues to run Dunkin' Donuts

until his retirement in 1998

when the company has
over $2 billion in sales.

Bob Rosenberg had a
bit of a rough start,

but he makes some key decisions,

especially around
brand recognition.

In the early 1980s,
he hires Michael Vale

to be the actor to
play Fred the Baker.

Time to make the doughnuts.

This becomes a wildly
popular advertising campaign.

In the end, Dunkin' Donuts
is where it is today,

as much because of Bob
as because of Bill.

Today,
there are over

13,000 Dunkin' Donut
stores worldwide,

more than Burger King,
Taco Bell, and Dominoes,

and the company is
worth almost $9 billion,

selling almost three
billion doughnuts

and two billion cups
of coffee a year.

Bill Rosenberg took
a big leap of faith

and the leap of
faith that paid off.

I'm drinking Dunkin'
Donuts coffee right now.

Thanks, Bill.

For Krispy Kreme,

the Rudolph brothers
find success by sharing

the magic of doughnut-making
with the world,

and Krispy Kreme becomes more
than just a doughnut shop.

It's an American experience.

Vernon Rudolph was not
a cutthroat businessman.

He was a sweet,
good-natured guy,

and he was just determined
to make something of himself.

And he creates a doughnut
unlike any doughnut

I've had anywhere
else in the country,

anywhere else in the world.

Since
being surpassed in 1963,

Krispy Kreme has never matched
Dunkin's financial success,

but Vernon Rudolph
succeeded in his dream

to turn doughnuts
into its own industry.

Today, Krispy Kreme continues
to spread the gospel

of hot doughnuts at nearly
12,000 locations worldwide,

selling over $1 billion.

Both Krispy Kreme
and Dunkin' Donuts

continue to evolve today.

I think people now
see Dunkin' Donuts

as the place they go
to start their day,

whereas Krispy Kreme
is where they go

at the end of their day
for that sweet treat.

And I think that's
what's so great,

that no matter where
in the country you are,

no matter what
time of day it is,

there is a doughnut
to match your mood

and to make life worth living.