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2018, SEPTEMBER
It's 9:28 a.m.
Ms. Iwamoto!
Hold on, I'll be right down.
Iwamoto?
We are set to open in 30 minutes.
Will we make it?
Yeah, easily for sure!
And done.
Boss.
Will you not be baking fresh bread?
We still have yesterday's left.
This should be fine for the morning.
They basically seem fresh when you reheat them.
Is that the case?
What are you going to do for me today, Ms. Iwamotsu?
-Boss, my name is-- -You promised!
To turn us into Kimutaya!
I would like to observe the business for today.
So your childhood friend suddenly got hot, and he caught pervs for you.
When you thanked him he told you he had always loved you.
Miyu, maybe make your lies more believable.
I'm not lying!
What's the problem though?
I turned him down.
I turned him down!
I told him "sorry."
You really are so stupid.
Why did you turn him down?
We have the entrance exams.
You keep bringing them up, but you're the one making them an issue.
Just set your sights lower.
But I want to aim high!
I don't get you.
Why are you so hung up on the school's rank?
I just feel bad for my mom.
She worked so hard to raise me.
And I'm a loser.
This may be hard to believe, but this is Bakery Mugita at noon.
Lunchtime is when we should be at our busiest.
And this is my boss at noon.
Maybe I'll clean up.
This is the store at two o'clock.
Another peak shopping time for snacks.
I need some snacks.
Isn't this a bakery?
Never mind.
And this is my boss at two o'clock.
I should do that thing.
And this is five o'clock.
At a nearby competitor's.
A golden time for people already out shopping.
We close at six o'clock.
I may not look it now, but I used to be a career woman.
I've had relationships with many companies.
Therefore, I should be somewhat used to businesses
that are struggling financially.
27 ARTICLES TOTAL: 5,110 YEN
It's super bad.
I just notice her staring at me.
I think she loves me too much.
Don't hang up on me!
Did you overhear that?
Are you finished with your call?
Huh?
For real?
Boss.
What?
I'm sure you're already aware of what I'm about to tell you.
Yeah, I guess so.
I'm sure it's not something I need to state, but allow me to--
Look, it's fine--
This shop will assuredly go under at this rate.
What?
Bakery Mugita is on the brink of bankruptcy!
What?!
Huh?
Did you not realize this?
I mean, I did think I had a lot of downtime.
It's that bad?
Yes.
I believe that the business is in the red just by being open.
But!
But you're gonna help, right?
You said you would, Ms. Iwamotsu!
Boss.
-My name is-- -So, how will you fix this?
You said you would.
So turn us into the next Kimutaya!
This is a direct order from your boss!
Understood.
That idiot's a handful, isn't he?
Want to work for me?
You just want to show Miyuki an example of hard work, right?
Thank you.
However, I'm the one who decided to turn this shop around for Miyuki.
Can you really turn this place around?
I have to!
Good day.
I have my doubts.
So turn us into the next Kimutaya!
Where do I even begin?
Mom?
Where is she going?
What'll it be!
One onion, one heart, and one liver please.
Coming up.
Hiroki?
Could I have a moment of your time?
Thank you.
YAKITORI
How could I!
I didn't mean to buy any.
You want to cancel?
I didn't mean to buy any?
This is it!
'Scuse me?
Thank you!
You helped me get closer to a breakthrough!
However, I would like to return these due to my tight financial situation.
THE DAUGHTER'S REBELLION?! A BATTLE OF STEPMOM VS DAUGHTER
AND A COMMOTION AT A BAKERY ON THE VERGE OF BANKRUPTCY
Um…
I don't mean to be a pain,
but I wanted to ask why you turned me down.
I have exams.
I'm a long shot for all my school choices.
I don't have time for anything else right now.
Really?
That's it?
Not that you don't like me?
Exams are my everything right now.
So that's it, okay!
Could I get my bike back now?
Then I'll be your tutor!
I have returned.
What are you doing, Mom?
Welcome home.
What were you doing?
I was doing a mental count.
You can do all this in your head?
Bakery Mugita's accounting is so sloppy, it won't even break even at this point.
I'll get dinner ready.
It's okay, I already ate.
You can keep working.
What do you mean you ate?
I was studying with a friend and we got hungry.
I see.
A friend from school?
Yeah, that's right.
So it's not really a friend from school.
A cram buddy!
Is that a friend from cram school then?
Yeah! And they asked if we could study on our days off from cram school.
Your days off?
Yeah, in the study room.
Studying for these entrance exams sounds so hectic.
Yeah, it's already September.
I figured I'd get the ball rolling.
I understand.
Keep up the hard work with your job.
I'll do the same studying.
Okay.
Can I take this as her learning from my example?
Okay, I need a break.
We look nothing alike.
I fell asleep!
Good morning!
PROPOSAL FOR SALES GOALS AND FINANCIAL STATE
Good morning.
You finished this already?
I only managed to finish the financial analysis and sales targets.
Three lunches?
I know it'll be annoying to carry, but for your cram friend.
Of course, you don't have to if you--
No, that's fine.
It's just you're so busy.
Maintaining your daughter's health is a mother's base mission.
Thanks, Mom.
My pleasure.
Yo, ugly.
What's with the extra stuff?
Here, it's for you.
It's your dinner.
You made it?
No.
Akiko.
I told her I was studying with a friend so she made extra.
I see.
She remains a powerful lady.
She's a bulldozer.
What are you doing this early?
Good morning.
One of the reasons people don't come to this bakery
is the disused impression they get.
What do you mean disused?
The shelves look empty from the outside.
When a shop looks empty,
people will decide not to come in because it seems unpopular.
There are two solutions to this.
One is to increase products and fill in the space.
However, that would only increase our leftovers.
Which means the better solution is to creatively organize the display
to remove that impression of disuse.
Page 15.
50,000 yen?
After calculating your finances, that is our break-even point.
B-Break…?
If we're able to make 50,000 yen in sales per day,
Bakery Mugita will finally be out of the red.
50,000 in a day?
Yes.
Just remember the number 50,000.
How much did we make yesterday?
-5,000 yen. -5,000 yen? Which means…
It might be hard to picture the necessary amount.
If we calculate that the average customer spends 500 yen,
we need to bring in 100 every day.
How are we gonna do that?
That is where I'd like to propose page 18!
Yup.
"Always have fresh bread."
Yes.
When do you feel like eating yakitori the most?
Huh? When I feel like yakitori.
Perhaps I phrased my question poorly.
When do you find yourself
stepping into a yakitori place when you weren't planning to?
Well, that has to be…
The smell!
Exactly.
People are drawn to smell.
So, please bake bread three times a day.
What? Three?
Have them freshly made at 11:30 a.m., 2:30 p.m., and 4:30 p.m.
Yeah, I don't think this would matter. Plus the electricity--
-Page 20! -Yup!
Please bake those for the 11:30 a.m. batch.
Really?
-Go! -Yes, ma'am!
There's no way I'm making it in time.
Southwesterly winds.
They're coming.
I got the 11:30 a.m. batch done!
Nobody's here!
They're here.
Welcome.
I was walking by and smelled something delicious!
We always have freshly baked bread.
I see.
Welcome.
Fresh out of the oven, huh?
I have returned.
Welcome home.
How was today?
We had good foot traffic.
We tripled our sales.
Thank you for getting back to me.
I had a favor to ask you.
Wow.
BAKERY MUGITA
I don't wanna.
-Please. -I've never tried them before.
Who the hell invited you!
She invited me, you jerk!
Why'd you bring her?
It's the social proof theory.
It's easier to enter a shop with customers already inside.
Who's going to come in because of this hag?
Get rid of her!
This is your boss's order.
I'm going in.
Yes.
Isn't that Ms. Shimoyama?
It is!
Thank you.
Ms. Shimoyama is known to be frugal.
She's the perfect influencer to advertise the cost-benefit of our shop.
It's lacking something.
Miyuki?
Could I ask you to draw something?
I'm coming in.
Keep it up.
Okay.
Fresh out the oven!
I have the perfect property for you!
We gained a lot of customers.
Let's try six bake times tomorrow.
Double?
7:00 a.m., are you joking?
What's that?
The numbers are going up steadily.
Now's our chance!
Alright then!
Let's get going!
TODAY'S BAKING SCHEDULE
Good morning.
"I will be working from the morning shift starting today."
-Thank you. -Thank you.
Thank you.
Early morning shift?
She's doing that now?
Yep.
She works, she does housework, and she made this lunch!
She's so amazing, I can't help but sigh.
Boss.
Here are today's sales.
289 ARTICLES TOTAL: 51,320 YEN
That's amazing, Ms. Iwamotsu!
My name isn't Iwa--
Amazing!
I'll follow you forever, Ms. Iwamotsu!
Okay.
You reached your goal already?
We've only achieved it once so far.
The real work starts now.
I need to work harder too.
The past tense of "speak"…
Past tense of "speak"?
Begin.
Soon.
It's so hot, let's have somen.
Would you like some fresh bread?
We're good today.
Sorry.
BREAD FACTORY SUKOYAKA
I really tried this time.
Is there an issue with my tutoring?
No, my brain just sucks.
I worked so hard with no improvement.
How did it go for you?
I didn't take it.
What? I thought you had to.
I'm…
actually still a junior.
I don't understand.
I got sick and missed a year of school.
What?
That's actually how I lost weight.
But you're studying now for the exams.
Being sick made me think.
And it made me want to get into making medicine.
Like a pharmacist?
More like scientists who develop them.
When I looked into it,
you have to get into a good medical school.
So I need to start studying now.
Miyuki?
It's nothing.
I'm sure if Akiko had a son, he'd be like you.
I've graphed our sales over a month.
It's over 50,000!
Yes.
Up to here.
Now it's this?
Yes.
I believe the first two weeks
were customers who stopped by because of the smell of fresh bread.
Then those customers gradually stopped coming.
We have few repeat customers.
Customers who bought once aren't coming back to buy again.
Meaning that your bread isn't appealing enough.
What?
It's probably the weather.
Business gets lower in rain.
I looked into that too.
The weather didn't affect sales.
Okay, I know.
A nearby bakery had a sale.
I considered that as well, but I couldn't find any correlation.
It's not an external factor.
I think we need to acknowledge that the bread is lacking.
As I do not have the most sophisticated palate…
I have kept my thoughts to myself,
but here is my initial critique of your bread.
If I were to buy any a second time, it would only be the anpan sweet bun.
Now, I have a proposal for how we should be moving forward.
MANAGEMENT STRATEGY PROPOSAL
Could you open to page five?
Boss.
-Please turn to page five. -I think I'll quit.
What do you mean?
I mean, I worked my ass off.
Being told it sucks when I'm baking them hot and fresh.
It means I don't have the talent.
Well, just another place that wasn't a good fit for me.
I feel the anpan is quite good enough.
That's my old man's recipe.
I can copy it perfectly for some reason.
Basically, it means all of my own recipes are terrible.
Then why not ask your father for the rest of the recipes?
No way I can do that.
We're in this jam because he didn't already give them to me.
Are you certain?
He may be willing to give them to you if you apologized and asked for them.
Your father shouldn't want to see this business fail.
I'm not doing that.
If you're not willing to do that,
then you will have to develop and improve the recipes yourself.
Or there is no Kimutaya.
I said I'm quitting!
What?
What!
Pardon me,
but I don't believe a poor fit is to blame for your lack of results.
Your willingness to quit is your issue.
You're fired.
You're fired, Ms. Iwamotsu!
Fired!
Fired! Fired!
Fired!
Understood.
Huh?
Good day.
Hey, wait!
You're actually leaving?
I'm temporarily borrowing one.
Your daughter isn't in the study room.
Excuse me?
She wasn't on the sign-up sheet either.
Did something happen to her?
Is she not answering?
What's wrong, Mom?
It's nothing.
Where are you?
The study room!
Obviously!
I thought so.
Good luck with your studies.
Was she okay?
Yes, she's in the study room.
I mean, it happens all the time.
Sometimes they go see a movie to blow off steam.
It's important to relieve stress.
Look at this, Miyuki!
Miyuki Miyamoto?
Maybe there was a mix-up!
Different school.
SHIBUYA HIGH
Right.
Makes sense.
This was on the ground.
Thank you.
I wish I was that Miyuki.
The other Miyuki seems smart.
Well, I prefer this Miyuki.
You're so silly.
You never went to the study room a single time.
Is this your "cram buddy?"
What have you been doing with him every day?
I won't be mad.
I just need an explanation.
Akiko.
It's been a while.
I'm Hiroki. Do you remember me from grade school?
Crap, I said it!
Hiroki?
Yes.
BAKERY MUGITA
TODAY'S BAKING SCHEDULE
What do I do with this?
You gonna be the next Kimutaya?
Why didn't you just say so from the start?
It was hard to.
I'm sorry.
When did you two start dating?
We aren't!
He's really just been tutoring me.
I thought that was why you found it difficult to tell me.
I'm seriously too busy studying for any of that.
Is that so?
Yeah!
Don't be weird about it.
How did your practice test go?
I have a lot more work to do.
Have you already decided which schools to apply to?
Hopefully some decently well-known private schools.
You mean like a well-known and established brand-name school?
Something like that.
Is that not good?
No.
That is certainly a way to choose.
But I also think you don't need to be so particular about the school name.
If you prioritize your desires and interests,
you may find an unexpected candidate.
And if you have a clear objective, you may find studying more enjoyable.
Miyuki?
You're right.
I'm sure your daughter would do that.
What?
If you had a real daughter, I'm sure she'd choose a school that way.
A real daughter of yours would know what she wants to be.
And choose a famous school.
Like Tokyo U.
Or maybe even go overseas.
But I can't choose like that because I don't know what I want to be.
I couldn't get in anyway.
So I'm trying my best to get in somewhere as good as possible.
Is that not okay?
Is trying to make you proud not a good enough reason?
I've never once looked at you as anything else but my own daughter.
Or wanted you to be like me.
I know that already!
I know that.
You think of me as your daughter, and you're saying what's best for me.
But I can't help comparing myself to you.
She's amazing.
I'm nothing like her.
I must be a disappointment.
I'm sorry.
She raised me so well.
Sorry, I'm stupid.
I'm sorry her only daughter turned out like this.
I need to clear my head.
I thought I had learned everything.
What she liked, what she hated.
What she was good at, bad at.
I thought I knew what they all were.
But I had no idea she felt that way.
Or that I made her think that.
She acts like she's better than me.
Just deciding everything on her own.
And when everything goes south, she blames it on my bread.
I don't got time for that crap.
Nobody will ever hire her, and no guy would put up with her.
Tomoyo.
I think you like her.
You've been talking about her nonstop.
Cuz I'm pissed!
You're always bitching about your boss too!
You love your boss?
So you don't want this?
Hell no.
Can I have it then?
Why?
We're doing this segment on turning around bad restaurants.
This looks like a great reference.
-Yeah? -Yes!
There's so much research and great ideas in here.
A professional consultant would charge you thousands for this work.
What?
You see this part?
Proposals for Mugita's shop manager's future development.
What's that about?
Let me see.
"In small businesses,
the shop manager's character is an important facet."
What?
"Mugita's shop manager's personality…"
"Mugita's shop manager is someone who is lazy and easily bored.
This is something that should be improved to maintain good bread quality.
He also speaks like a student.
Unable to use polite speech,
he lacks basic social skills like remembering names."
These are just insults.
"Despite this, he doesn't leave a bad impression.
I believe we should consider using him for PR as a friendly shop owner.
It's a viable option to draw in customers.
While his bread's taste needs improvement,
it is visually stunning and beautiful."
She thinks she's so much better.
She's right though.
Your bread's taste is average, but the shape is immaculate.
It's totally you.
Visuals are important.
Yeah, they are.
But it'd be even better if they tasted as good as they looked.
Shut up.
MS. IWAMOTO
Good morning.
Why?
I came to confirm.
Confirm?
You said yesterday that Ms. Iwamoto was fired.
I did.
I'm sorry, but I must inform you that my name isn't Akiko Iwamoto.
It's Akiko Miyamoto.
However unlikely,
I wanted to confirm that you meant me, and not someone named Iwamoto.
I see.
If Miyamoto is fired, then please say so here.
That was just…
Just…
Yes, I said it to Iwamoto.
Then Miyamoto hasn't been fired?
Yes.
Thank you.
Good day.
Wait.
I'll be baking three times today.
11:30 a.m., 2:30 p.m., and 4:30 p.m.
I'll use the extra time to improve the recipes.
My goal right now…
is to get my other bread to the anpan's level.
Right?
You read my proposal?
I did.
Well then, Boss.
I expect great things.
You got it!
MANAGEMENT STRATEGY PROPOSAL
Fresh out the oven!
Ms. Miyamoto?
Yes.
Miyu!
I'm here!
Stepmom, what did you do?
It's my fault.
It's all my fault!
I'm terribly sorry.
I may have made the wrong change.
You seem off today, Ms. Miyamotsu.
Right?
What're you doing?
The truth is…
You said that to Akiko?
I was really surprised at how bad you are at school.
But you know, it means Akiko left it alone.
It's not her fault that I'm stupid.
-I'm-- -I didn't mean that.
I meant, I don't think she actually cares about your grades.
Or else she wouldn't just ignore it.
I think she wants you to
cherish the talents you were born with.
Like your great people skills you got from your father.
I've never once looked at you as anything else but my own daughter.
Stop!
I said stop!
You'll become stupider!
What?
You have a daughter?
Yes.
How old?
Seventeen.
She'll be eighteen soon.
When did you have her?
-I didn't give birth to her. -What?
She's my late husband's child.
Stepchild.
Yes.
So, what's up with your daughter?
She feels pressure when she looks at me.
Pressure?
Do you understand what the word means?
You think I'm stupid?
My apologies.
Anyway, she feels pressure around me, and that she's being rejected.
Rejected?
My daughter is not the best student.
Meanwhile, my daughter views me as someone who did well in school.
And that makes her feel guilty for falling short.
I get what your daughter's going through.
I've been constantly compared to my father.
How he's great and I'm not.
But your daughter still has it better than me.
Huh?
I mean, of course you're not alike because you're not blood-related.
But I'm blood-related, and I'm nothing like him.
So I have no excuses.
You're lucky you're not related!
If you were, she could've gone all rebel psycho on you.
Do you think so?
Totally.
It's all about perspective.
The flavor is richer, but it feels kind of dense--
What's wrong?
I'm sorry, I let my guard down.
I still haven't fully grasped what it means to be a parent.
That things turned out this way because we weren't really related…
But having learned that this happens
to any family whether you're related or not.
That we're the same as everyone, has given me great comfort.
I can't use us being unrelated as an excuse anymore.
I will give this a taste now.
Is it a customer?
Let's let them in!
What's wrong?
Let's give them some privacy.
Mom.
I'm…
I'm sorry for yesterday!
Please stop.
I had no idea that you felt that way.
Allow me to apologize too.
Stop, Mom.
It's my fault.
I didn't know how you felt.
No.
It is my fault for not communicating it clearly.
I could've known if I just thought it through.
It's my fault.
No.
I was the one who unwittingly pushed my own philosophy on you.
Is this gonna go on forever?
Maybe?
I was the one who was wrong!
What're they doing?
I am terribly sorry for what's happened.
What the hell is this?
Like mother like daughter, I guess.
But I mean, why wouldn't they be?
Boss.
Thank you for today.
Is something wrong?
You have a pretty ape.
Ape?
It's nothing.
Where's your daughter?
She left with Hiroki, the boy she came with.
Wait, is that okay?
What do you mean?
Have you talked to her about infertility?
I think it's a bit early for that.
No wait, I meant safe sex.
Is that something a parent normally talks to them about?
I think so?
Is that so?
Is that so!
W-Where's Hiroki?
He lives that way.
I see.
Miyuki.
Yes?
Are you…
practicing safety?
Why are you asking?
It is important to be protected.
So I wanted to confirm with you.
I think I'm doing it properly.
You are "doing it"?
Properly?
Yeah, I have it right by my bed.
I will need some time to clear my head.
Why is she that worried?
What do I do!
What do I do!
What do I do, Ryoichi!
Stop laughing and say something!
You too, Ai!
Hey, Mom.
You meant this, right?
This, right?
EMERGENCY SAFETY BAG
I put together an emergency bag already.
Safety?
Is this not enough?
What's so funny?
You lost your test results, Miyuki?
I can check on my phone though.
Nice to meet you.
I'm also Miyuki Miyamoto.
We have delicious bread made from domestic wheat.
Please try some.
I have free samples.
Anyone want to try?
I-LUV-U
What's wrong with me?
I-LUV-U
This is…
TO BE CONTINUED
Subtitle translation by: Zensho Yamamoto
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