Original subtitles

tell me about uh how did the movie come

to

be

my agent at the

time was just very persistent about me

doing a documentary because you

know somewhere between like six and 7

years ago there was like this whole Rage

of like

a-listers

[Music]

musicians specifically they were just

doing these documentaries all over the

place and the do space just got like up

like it just turned hot he like oh man

you got to do one on your life and I was

like my life no

way one why would I want to listen to

myself

speak for an hour and feel that feeling

of listening to the voicemail for an

hour why would I do that like also like

I see myself in the mirror every day and

I am not curious or enthusiastic about

any of my story cuz I know it yeah I

know what I did two minutes ago two

hours ago not good two days ago two

weeks ago two months ago two years ago

two decades ago

what am I curious about yeah I wasn't

and that's a huge issue for me because

anything that I do artistically I need

to be curious and I need to feel

enthusiastic about what the the the

Journey of exploration and ex excavation

is going to

be and I just did see that I didn't

think it would be

interesting but he kept pushing and he

kept persisting and kept in assisting

and then finally I was

like man you really got to stop asking

me about this and he was like look you

can do it any way you want and at that

point it kind of like unlocked something

it unlocked a a different way or vantage

point of looking at the opportunity so

my brother Zay low was like actually you

know that's when you realize he just

summed it up so well and I was like man

what do you mean but he was like you

know that's when you realize that it was

an opportunity that was less about like

the reflection of the past but an

opportunity to be creative yeah and

that's literally what I felt and I just

thought okay well if I can do it any way

I want I want to work with Morgan

Neville which we had discussed you know

he's a really brilliant

documentarian you look at 20 ft from

Stardom you know a guy that like

realizes that like one of the most most

powerful entities in a performer's life

you know especially Superstars or the

background

singers uh and recognize that so well

that really interesting Vantage Point

enough to even name the film 20 Feet

from Stardom I was like that guy is

genius yeah and he does it again with um

Mr Rogers Mr Rogers the Fred Rogers dog

yeah so I'm like oh I'd give that guy

complete autonomy to my story and

autonomy to my catalog to use as he sees

fit but I want to do it in Lego how did

the Lego idea come I knew that it

was it never been done

before and if Lego said yes it was going

to be crazy all the stuff that we get to

put in Lego what was your connection to

Lego as a child my earliest Fondest

Memories of like

um toys were Lego sets it's what my

parents used to get us when we lived on

a federal subsidy you know in public

housing Got Us Lego

sets and I never

dreamt that it would turn into this yeah

but at the time it was like I was

grateful for that and this is way before

there were any mini figs or anything

they were just bricks and

pieces and um and then also like right

when we decided we were going to do it

the other thing that made it made

it it you know that really made it click

for me is that like we had just had you

know we have four children we have our

16-year-old rocket who he was here the

last time U he's 16 now and then we have

three seveny olds who we had just had so

three yeah at once yeah three at once

wow and uh and

they have had Lego sets you know at

different points in their lives so we

always get them it's very

generational and I hadn't thought about

all the implications but I just know

that I just knew that my my story if it

got

objectified that I might like it yeah

enough to to do it what I didn't realize

is that it objectified it so much that I

was able

to look at it and appreciate it beyond

what I would see in the mirror when you

look in the mirror most of the time even

when you're very grateful for your life

and your existence and even in in your

physical form right CU not everybody has

that not everybody is happy with what

they were born with and we have to

respect that too but when you

are it's

a it's a thing I don't take for granted

but even when you're grateful for it you

know you still see your your fears you

see your flaws you see your insecurities

you see see

the the guilt and pressure that you feel

from people guilt bullying you into

doing things you don't really want to do

you know like something your boss may

suggest you really don't want to do but

you say yes to anyway you give into that

guilt bullying or family

or uh significant other or

Community or even voting party

like there's always these pressures or

things that sense of obligation you know

yeah obligation that you really don't

want to deal with but it's on you yeah

yeah and uh and the pressures that come

from

that but this allowed me to

see beyond all those layers of

distraction

yeah and insignificance yeah to see my

true Soul's

purpose and that is to be liberated

discover the tools of Liberation and

share them with as many spirits as I can

yeah I mean when you I love that you use

the word objectification because

typically we think of objectification as

a negative in our society but you're

describing it as a way to distance

yourself and actually see what it is

yeah beautiful thank you thank you I

mean that's what happens when you get

legoed

you know there's an objectification to

to you and also to your story and it

makes it very relatable because when you

see when you see Atlanta's apartments in

there like it doesn't look as heavy as

it would have if it was a real uh

liveaction documentary yeah that's the

power of Lego yeah it allows other

people to see things

that their prejudices would not allow

them to really take in just because oh

that's the projects it's a more poetic

interpretation 100% yeah yeah and open

to you can see what you want to see in

Lego yeah so did you film the scenes

liveaction and then TR then make them in

Lego how did it technically how was it

made well what I had said to Morgan when

we first worked together when I first

when I first pitched it to him to see if

he would do it I was like yo I want I

want you to shoot this documentary

whatever way you want cuz I love and

respect what it is that you've done thus

far think you're the best at this and

you're the per perfect person for this

but I I want you to shoot it and then I

want you to throw all the footage away

but keep the a oh and then I want you to

do it in I want us to do it in

Lego and he

goes

yeah

sure and it was just that fast and then

he said yes yeah then we went to Lego

yeah and they said yes great and then we

went to focus

and they said

yes and then they went to like Donna

Langley over at Universal and she said

yes and so when you think about it like

this this film is like the sum of a lot

of yeses yeah and when you add them up

you get what impossible looks like yeah

it's something no one has ever seen

before yeah especially because I'm black

I come from a marginalized Community you

walking in there saying you know hey

we're going to show the projects and

going to make it so that everyone around

the world will be able to understand it

they wouldn't get it yeah but when you

just say hey I just want to tell my life

story through the guys of Lego because I

want it to be

relatable to

people then all the other details get

filled in and then as you're working on

it you

realize all these other things that you

can like put in there later if you need

to to make it even more Rich even more

details about the life and even more

detail about like these environments and

you know it just turned out Morgan

really crushed it you know how did you

guys get Carl Sean to be in

it you know I don't know I mean we got

permission from the family but I I I was

surprised when he ended up in it because

I'm such a Carl Sean fan you know that's

why he's there makes sense yeah he's

everything is there really a statue of

Neptune in Virginia Beach yeah really

100% beautiful yeah and how important

was the beach growing up for you the

beach for me you know even though we

live like a maybe 10minute walk from the

beach black folks didn't really go to

the beach and swim like that that wasn't

like the thing to do it wasn't that it

was illegal allthough Virginia Beach 10

years before I was born it's not blacks

were not necessarily welcomed blacks

would swim in another city in in norfol

in an area called Ocean View but

Virginia Beach was pretty much like

whites only but when you were growing up

what was the vibe I think there was

residue of that energy I

see we were welcom to do it it was open

for us to do it but I don't know if we

were necessarily welcomed you know even

when I did my Festival down there they

were like signs

that said that if you cursed you could

get locked up but then we know who was

getting locked up when they they were

like cursing out loud down there in the

ocean front you know or like you could

get a a ticket or citation if the top of

your underwear or boxers were showing

above your shorts or pants really yeah

yeah was had a lot of that but the city

wanted to do something different and so

when we did our Festival I think it

changed a lot of energy down there

because we couldn't do it alone and the

30,000 students that weren't necessarily

as welcome before they couldn't do it

alone either it took everybody coming

together and seeing the bigger picture

and I think Virginia Beach has gotten a

lot better still got a lot of work to

do it's the Unspeakable mystery the

representation of a Soundwave from which

everything

Springs tetr griton is an online

collection of curated material is it a

library or a gallery a museum an oracle

we hope to find

out tell me about the festival well that

was just it it was uh you know 30,000

students that would come there every

year on week 17

to uh blow off some steam right before

exams

and they weren't particularly welcomed

and that's when like the whole Greek

Fest thing happened and the riots and

you know National Guard

and it was it was a very tough time and

a lot of that residual energy was still

laying around and so uh they weren't

necessarily being as supportive and as

welcoming as they should have been to

those students so the chief of police

chief chief sea at the time he asked me

if I had any ideas is and we came up

with something in the water and that's

that's where the festival came from and

I know we digressed a little bit but

that was

like it's I've always just given back to

Virginia Beach and given back to the

state of Virginia because that's what

made me good B and different and what

ways do you feel like Virginia Beach

made you I believe it did yeah but

describe more

like what and why there wasn't a

blossoming music industry there MH you

were outside of it yeah we all were

myself Chad Timberland Missy

Shay it was it wasn't really anything

there but when Teddy moved in town Teddy

Riley moved in town a lot of that

changed and that gave us opportunities

and Tim and Missy went Jersey and they

were working a lot with Devonte swing

like things happened then but even still

it wasn't that but Virginia happened to

be this

really

peculiar state that was in

between New York DC

and Atlanta and

Miami

and it was like people would just go

there all the hustlers would come

down they you know and if they weren't

necessarily hustling in the city they

were partying in the

city and North folan Virginia Beach and

it was just like this different time you

think the beach played a role in that it

it was just like a thing but musically

because we weren't as Northern and then

we weren't the most southern and we

definitely weren't the Midwest or the

West Coast we listened to everything

yeah and I think that shaped us

as at least the group that I'm referring

to now like it shaped us as musicians

and I think it really shaped the area

because we loved anything that just was

coming from any different area but like

amazing

then it got play and it got Spin and I

think that developed our like taste buds

to be eclectic to like all kinds of

music Virginia is a very

like it's a very it's a very interesting

place that seems like it's just

normalville but there's so many other

like hidden talents people with great

taste it wasn't reflective in what you

seen But like like for example like one

of the biggest Warhol collectors ever

lived in Virginia Beach people wouldn't

know we used to have this um Buckminster

Fuller geodisc Dome down there that

everybody performed that I didn't even

know but like some of everybody

performed there and it it sadly got torn

down but then we ended up acquiring that

property to build like this whole big

multi-use uh

venue and hotel wave Park like all this

other stuff but it's like it's always

had it's always been a magnet for very

interesting people the Edgar Casey and

the AR Foundation is down there wow I

didn't know that oh yeah that's where he

moved from Kentucky he moved

there uh he moved to Virginia Beach so

cool yeah no it's a lot there it's

just I don't think that we've been very

good at marketing it and sell

celebrating it but maybe that keeps it

what it is do you know what I mean like

maybe sometimes the harder it is to get

to where the the fact that it's a

secret preserves it some things get

watered down you're right and I I agree

with that philosophy like cap Farah cap

faray or you know like a Hampton type of

vibe or like you know a lot of states

and

countries have like those kind of like

if you know you know

places but then you would need the

powers that be there yeah the powers

that be who are who are there yes to

know that yes to know what they're

protecting yeah and a lot of times they

don't understood understood I love them

yeah yeah but like but I don't I don't I

don't love when they don't have the

self-awareness or the wherewithal and I

mean the powers that be to know how

special the place is and how we could

really take it to the next level and

that's why I feel like a lot of us are

raising our hands and making major

Investments and bringing big investors

from all over the world so that we can

make it an inter international treasure

and even if it's going to be an

international secret yeah let's treat it

that way do you think of Virginia as

your

home yeah I mean I mean Miami is my home

too yeah Virginia Beach Miami Paris yeah

Tokyo but when you think home which one

comes

up Virginia is always going to be my

home okay but we live in Paris right at

the moment my kids are there going to

school like but then Tokyo is my home

for another reason you know yeah and in

Miami it's just

like that never gets

old um tell me about writing new songs

for the movie

I needed to see myself objectified first

to write about myself I've never really

written good music for myself I think I

told you this the last time like all of

my best songs are songs that I wrote for

somebody else and we just use the demos

yeah but I need to get me out of the way

because when I see me I just it's like a

mirror looking at itself like there's no

image there there's nothing inspiring

but when I'm channeling somebody else

and it bring something out of me and

they don't use use the record yeah

that's kind of like cuz I'm in service

to others so my best work naturally is

going to be when I am channeling someone

else and not me and seeing myself

objectified allowed me to have enough

separation to get inspired and so that's

where Peace by piece came

from and there's another one called Lego

Odyssey and in French the way you would

say the ego is Le ego l apostrophe ego

and it would be pronounced Lego Wow and

that was based

on most of my life my first 50 years of

my life um at least the first 40 were

just in

egocentric and look

Society sort of reads that and supports

that you know I'm the best I'm this I'm

that and you're not you're actually part

of an equation

yeah

and what you are when you say I am you

are part of the greater I am and you're

lucky to be just

existing you

know am is a noun and am is a

verb just like God is a noun and God is

a verb and love is a noun and Love Is A

Verb I wrote about the first 40 plus

years of my life cuz from 40 to 5050 is

how I made it it's like a 10year

transition of just this how' it happen

though what triggered it I think I

explained this to you the last time like

you

know happy Blurred Lines get lucky three

songs that I was commissioned to

write and eventually got attributed to

me due to circumstances and they were

also like I said they were commissions

so it wasn't like you know how like you

wake up one day and you're like yo I'm

going to

make I don't know you woke up one day

and decided you want to do 99 problems

right yeah let's pretend 99 Problems was

solely your idea yep and most of the

songs of your catalog are solely your

idea you woke up that day and decided

you wanted to do

that that would lead you to believe that

you are controlling your destiny it

would lead Le you to believe that you

sold that many records it would lead you

to believe that like

your willpower and your existence is

solely in control of everything every

part of the

process then one day you get three

different commissions to do something so

they're not it is going to be your idea

but it's because someone prompted you

hey we need a the right song for this

scene hey we need a song for this

artist hey we need you to write a song

to be on our

record you do all of that you end up

being on all the

records they all end up being like

number one records and with huge not

just number one records but like 22

million records sold you know what I

mean like

on just one song alone like you know and

Counting type [ __ ] and then you go oh

I'm not in control and then it Dawns on

you that you didn't sell that many

records you you you you wrote a song you

produced a song and the fans decided to

download share or like actually buy

physical

copies and then those songs are bigger

than anything you've ever done songs are

like helping people get through their

day it's help some songs is helping

people through their chemotherapy some

people some songs is helping people

through uh divorce some songs are just

giving people hope like just a whole

bunch of things that

like

you are humbling to you but then at the

core of all of it you didn't commission

these songs from yourself these songs

were commissions the

universe conspired to show you

you all these

things and it just made me

ball and so that was when I was 40 and

you saw it clearly clear that's great I

I noticed things did you feel

relief what was the what was the feeling

when you saw it the relief that I felt

was not quite how you're saying it was a

different context it was more

like you didn't give up on me

I point to the Sun but this sun is one

of trillions upon trillions upon

trillions upon trillions of

stars but existence the air between you

and I the molecules in you the molecules

in me the molecules and the trees the

breeze that we're filling right now any

and everything that we're in this Matrix

that we are in of

existence that's my

God the Alpha and the Omega

the all that is all that ever was and

all that ever will

be

existence you didn't give up on me and

you gave me another shot and you really

really really demonstrated

it through these three

songs that I was commissioned to do and

you left me in on it because I never

thought I could ever do anything so big

with me being the featured artist yeah

it was all of

that and I never looked at it the same

and it took me from 40 to 50 to like

really get to a full place of like just

humility like there's no need for me to

brag there's no need for me to like and

be dramatic

and for what yeah I'm so blessed to

exist I exist at this

time in this space this longitude this

latitude at this particular jungle

juncture I

exist I'm so

grateful you know tell me about uh your

relationship to the church church

growing

up church was everything that's where we

first saw Spirit you know we saw the

Spirit moving through people you know

we're out here in nature right now and

as the wind blows some of these trees

with the longer branches you you can

tell which way the wind is

blowing based on which way the leaves

are turning and which way the and how

the sections of branches are blowing in

the same

direction and that's how the spirit is

in church when the spirit is really

moving around in there it's like a wave

you just see it you know how like you go

to a big football stadium and you see

people doing the way wave yeah I seen

the spirit do

that just moving around people just

throwing their hands up and screaming

and shouting and I would see that at you

know my uh my dad's church which was was

a Pentecostal church and then my mom's

church was a Baptist church and they

didn't really like shout as much in

there you would hear it but it wasn't

like it was in a Pentecostal church was

it music in church oh yeah it was a lot

of music and it was usually

it would begin with something very

powerful that the pastor would

say you know Elder Bishop there good he

would say something that would just

connect with all of the

congregation but then the organist which

was most of the time was my my uncle my

uncle Ezekiel yeah he would play along

as this guy's preaching but he's

preaching

in a

note think future with autotune yeah

right yeah and as he moves future when

future is rhyming he's rhyming and he's

picking a note and he's having these

Pockets that correspond with whatever

the chords are in the beat right yeah

that's what they would do in church yeah

they would hit you know that that a flat

or a sharp you know that a like they

were hit that and then all of a sudden

as he's preaching and saying what he's

saying he's doing it with a

melody and then all of a sudden as he's

making his next

point the organist would modulate up to

a half step and it would be like and

they would continue to do it up another

step up another step and you're just

feeling this Welling feeling that's in

there and man at a certain point it just

would explode the pressure like a pipe

it would explode and all of a sudden

they do they go to a cut time

beat and then and and literally you

seeing people shouting and you seeing

people run up and down the aisles and

you just seeing waves and waves of wafts

of the spirit

just people just moving and I grew up in

that wow and from the pastor and the

organist none of that was rehearsed zero

that was a moment in time that where

they just connected improvisation

feeling the moment period amazing period

amazing and I would even I I even

venture to say now that you're now that

you're now that you just said what you

said I would say that was my

first that was the first time I ever

encountered urgency

live you could literally if you could

cut the

air you could cut a block of the energy

out in that room and if one could

consume it you don't understand the what

you would feel yeah nobody wasn't paying

attention people were everybody was

engaged everybody yeah you could feel it

yeah that's amazing you can feel it and

but that still happens today you know my

uncle's Church uh

uh Faith World

Ministries you know that still happens

today I mean when he preaches he he he

went from being an organist and piano

player which he still is to now being a

pastor of his own um Ministry and

congregation and you go there you sit

and you

feel it's right off of aelia uh I want

to say aelia in North Virginia aelia Isa

Boulevard when he speaks the

word and

him and the uh the organist there the

head organist there uh Larry when they

man what they make the the feeling that

they're able to conjure and the way that

the spirit just comes into that

building it's just there something else

the reason so much great music comes out

of the church oh yeah the best musicians

the best singers yes and I think what

conditions them is the spirit access to

the spirit yeah and for me to be clear

yeah when I talked about the all that is

all that is all that ever was all that

ever will be you know the Alpha and the

Omega you know the Matrix itself

existence to me the spirit is the energy

of all that everything that

exists it's the spirit it's the kinetic

side of it's all that what makes it

happen what makes everything happen

creation the energy

yeah did you look forward to going to

church during the

week no it felt like a chore sometimes

cuz man you know the way that we grew up

it was like Wednesday night bible study

you know prayer over at the house

Thursday or Friday

night you know choir rehearsal on

Saturday Sunday morning Church go to the

first service in the morning sometimes

go to the the second service in the

evening I mean it was different it was a

lot yeah and I wanted to do other things

because outside of church where the

secular music was was like Michael

Jackson and like you know the Jacksons

and you know Stevie Wonder music and

James Brown and that's a different kind

of spirit that's a different side of the

spirit but I'm very grateful for my

formative years that that's that helped

me to see I learned what urgency and

improvisation really was through the

church you talked about that that

Revelation between 40 and 50 mhm did you

learn anything about yourself in making

the

movie I did again I saw my soul's

purpose for the first

time tell me about that can I face the

sun sure man the sun is like amazing

right now feels so good doesn't it it

does feel so good

inside I never really like knew my

soul's purpose I I can see everywhere

accept the

future for

myself I can sometimes discern it

through

people what their Futures might

be and for them but I can't do it for

myself never been able to and it was

weird having this film as a tool

a therapeutic tool by the way but a tool

to help me see who I really am and what

my purpose is because I've never really

gotten it I've never really seen what

people see I just think I'm just lucky

as hell like I don't know what y'all see

but I ain't going to talk you out of

it you know what I'm saying it's like I

mean are you like that or you do you get

you get why you are the Rick rubben no

I'm just me and just do what I like

that's it simple same yeah but the fact

that you have the Fanfare and the

respect that you have in the industry

and just the audience that you have for

anything that you do do you get it I'm

appreciative of it but that's it that's

it I'm grateful thankful same but also I

don't do it for that I do it for the you

know the purity of the thing I want to

feel the thing and then other people

like it that's the best bonus sure but

we I believe we would both be doing what

we're doing if nobody cared about it

either 100% And often times and often

times when they don't get it we still do

it yeah absolutely yeah and we still

love those things as much as we love the

ones that sometimes better sometimes

better those are the Fine Wines yeah

yeah yeah that's that part's not in our

control but when we're making it we can

keep working on it till we love it

yeah I want this for everybody man yeah

everyone can do it everyone can do it

not everyone's going to like everything

you make but you can have that

experience of making something and

working on it until it's a true

reflection of what you think is

beautiful well we just live in a society

that pushes

people and really really hammers into

them that they got to go do things that

make the most

money versus what they love and I think

if you can find something that you love

even if like if you're a football player

I mean if you love football

yeah but you ain't nowhere near big

enough or fast enough or whatever the

requirements might might be listen to be

a

therapist or um physical therapist or to

be any from anything from a water boy or

like to sell concessions you're gonna

love your job yeah if you're around it

man that's a great life yeah and I feel

like society would be so much better if

we had that but that's not what they do

they you know they you know your parents

tell you you got to be a doctor or a

lawyer and by the way there are some

great doctors and and who really wanted

to be that and some great lawyers who

really want to be that but what about

everybody else yeah it would what would

what would America

be if everybody did mostly the jobs or

worked in Environ or worked in within

industries that had a subject matter

that they love and were obsessed with

how many billionaires and ctim

Millionaires and millionaires hate their

lives it doesn't it's not

about the ultimate part about it is not

it's not money yeah the means are

important but the the means and the

currency is important but like the idea

of like money being like the end all be

all is just not true now you wouldn't be

able to afford this place if it weren't

for strategy and the right timing yeah

and currency but it's a bonus right but

it's not the end all be all it's not the

end all be all despite anything you

might

see it isn't at the end of the day it's

like loving what you being able to do

what you

love endlessly

I want that for people man yeah I think

the best way to do it you lead by

example you know show people that it's

possible yeah cuz I love music music is

the skeleton key that opened up every

door for me

yeah how did you come to be a part of

Louis

Vuitton got a phone call

um and I was so like thrown off cuz I

just never expected i' be able to do it

I

mean I just wasn't even it didn't even

cross my mind cuz I worked with them 20

years ago Mark Jacobs uh tapped me to do

some sunglasses with them myself and I

brought nego along it was 20 years ago

and

then then I think 19 years ago they came

out they hit the market but we had start

working on them 20 years ago so I

thought okay I did sunglasses there I

did um

we also did like uh

jewelry few years later I did a campaign

with them and I thought okay my time

there is good and it's up and you know I

eventually went on the Monclair and I

started working with uh

Chanel and I just you know thought that

was it my brother Virgil

was you know he had gotten

uh the

appointment and I thought that's so cool

cuz he was there in the very beginning

when him and Kanye were there in the

very beginning when we first got it in

fact there's a photo of all three of us

and they're trying on the sunglasses I

did back then so the idea that like him

wearing them glasses existed and then he

went on to be the guy yeah that was

enough for me amazing yeah that was like

oh no like that's

it what were your expectations

and then what were you met with when you

got there I didn't have any expectations

but I did go in there with a plan

[Music]

mhm I didn't know the way that I looked

at fashion and the way that I wanted to

like build out my system and what would

work for

me and they they agreed they're like

okay this works very grateful that it's

it's been good it's been really good we

get to tell stories and I get inspired

by different parts of the world and you

know it's a it's a travel brand so we

tell this we constantly tell stories

about you know humans traveling and what

they learn in different areas being

inspired by these areas and working with

local Artisans of these different places

around the world it's been it's been a

real living

dream I don't take any of it for granted

I can't believe I'm here man last time I

was sitting here talking to you I didn't

know this was all going to happen wild

yeah I told you I can't see the future

for myself

yeah how has being a father changed your

life

immensely being responsible for four new

Spirits coming into this world helping

to shape their experiences in their

formative

years all while making sure that My

Lifestyle does not corrupt their point

of view on how what the world real world

really is has been one of the greatest

Gifts of my

life you know these are four songs that

I co-wrote with my

wife whose Bridges continue to rewrite

themselves as they grow

old you

know during the holidays we go

and we go and we feed and serve the

homeless we go and you know to different

Children's Hospitals where there are a

lot

of kids that are challenged with like

conditions that a lot of times are

uncurable or haven't been cured yet and

that's because I want my children to

understand having to have real coping

skills and to see what real courage

looks

like a child that wakes up and gets bad

news that day and realizes that it's

going to be a tough ride

and where they wake up every day and

they face that day for what it

is I wanted my kids to have that and so

I'm on it I don't I'm strict about it I

don't play I'm a strict

dad but but because the world is Harsh

yeah you know I think when parents say

things like oh I never want my kids to

struggle the way that I did well you

have to understand the way your

struggle produced you being a

hardworking critical thinking individual

and when you don't allow your kids to

have guided

struggle they don't develop the coping

skills they don't have the

courage they don't can't deal with

challenges and um

um it often times doesn't end so

well tell me about uh things going to be

all right the Kendrick's Tong

yeah that was a record that like did you

write that hook yeah I had no idea that

you wrote The Hook yeah what that's me

on the hook I had no idea yeah and then

my buddy KP who was a anr he was like

cuz I was like we gonna be all

right and the way I was saying it I was

saying it on some Virginia [ __ ] and yeah

that's what makes it well well he

corrected me to say all right to put the

r in there and so I ended up doing

it but you but it still sound like I'm

saying all right all right yeah but uh

maybe you put out the street version the

remix with the proper all right yeah at

some point but yeah like that was that

was like it was just a feeling in the

song and you

know Kendrick really got it he really

understood it who knew that it was going

to go on and represent the feeling and

thought of the

culture in the air that time yeah the

timing was unbelievable whoa would you

say you live more in your head or your

body you know most of my life I lived in

my head I think I'm now just starting to

explore the energy Departments of my

body I was also less concerned with like

my

chakras and now like I think about those

yeah as I think about my

organs and I think about like having

everything work in

harmony the things the esoteric readings

that you know the egri casy esoteric

readings that I would like into you

know in my late 20s are now like M like

I'm not just curious about it I'm I

actually live it yeah I want my organs

to be in line so that I can vibrate

harmoniously and be yeah human being

yeah and be yeah that that's also a verb

and a

noun being and I also want to like Le by

example you

know tell me about your relationship to

Rhythm um I've always had a relationship

to Rhythm I think I got like add just

never was

diagnosed and so I was always like and a

little bit of

ADHD when what you get distracted by is

music then you you you ask yourself okay

is it ADHD or is it inspiration

you know inspiration and

drive I was always hearing like drum

patterns but if you think about it I

mean you say drums your primary

instrument yeah if you think about it

you know the universe is ruled

by

Rhythm the solar system is what it is

the planets stay in the pattern that

they're in even the Sun the planets

around it like it can all be measured to

a beat there are stages which is what a

technically a beat would be um but we

have a pulse we have a

heartbeat and we're born with the

Rhythm I mean the beginning of the

universe is described as a

sound the big bang that would mean

that's the start of the beat of all the

of everything that exists

the universe thought it would a beat

yeah and then the beat dropped is what

the Bible says

yeah yeah how is um programmed music

different than human played music two

different things one I mean programed

music is amazing but man when human

beings lock in is a feeling that you get

from it no machines can make what you

described in the church Church what'll

be scary is when AI gets to that

place can it

yeah anything that is

conceivable can

happen tell me about the tall hats that

was a Vivian Westwood hat I was inspired

by Malcolm

McLaren um his Buffalo

hat and um it's such a cool hat yeah

that was like 10 years ago gamechanging

hat though I never saw how like that

before yeah I was

crazy I go through my phases of like

moments where you can't tell me nothing

I'm going to wear it regardless of the

WEA I don't care what you think I wish

you out again and then when but then

when I'm off it I'm off it yeah yeah and

I'm off it tell me about um fashion in

Hip-Hop Hip-Hop has been like one of the

greatest fashion shows and

displays my friend Eric Paul

when he was

young uh he and I used to listen to the

Beasty Boys License to Ill record back

in Salem

Village um on repeat why we just skated

all day every day and this is like you

know hooy Power perela Times Rob rasop

like Tony Hawk decks and independent

trucks and back then it was like if you

skated Street you skated on 85s if you

skated on the ramp you skated 92s which

was in between but then there was also

97s and 99s which was super hard like

that was my life yeah and listening to

the Beasty Boys and reading the Rick

rubben name I can't believe I'm sitting

here right

now like the Run DMC music and then when

you so you think about all the clothes

like I wanted a jean jacket because Mike

D wore a jean jacket

you know back when he had like the uh

the Volkswagen the Volkswagen like charm

on his you know that was everything man

you know or the idea that I'm with

Adidas now

and that record my Adidas was everything

and we wanted it that my Adidas record

changed the conversation from from Puma

back then I mean you know love and

respect to Puma but like that changed

the conversation and they actually that

record saved the Adidas business wow so

yeah Hip Hop was like the stage for like

fashion what do you think the biggest

misconception about you is that I'm a

tech and I'm so

not I'm the

worst I use technology as much as I need

to what's your favorite place on the

planet Tokyo really yeah

why the humility is so thick there so

it's the people the humility is as thick

as the humidity is what do you do

outside of your creative life that has

the most impact on your creative

life pray beautiful what do you what's

the Rhythm God is the greatest for

me I have these very long

prayers that I pray in the morning

they're very very very long

there's two different ones and I do them

both every morning when did you start

doing them I think they just developed

over the last 20 some years I pray for

people that I don't even talk to anymore

just lost contact whatever whatever but

they just remain in my prayers the

prayers are just very cemented in my

mind God is the

greatest and I am grateful yeah

blessings big bro love you sir yes sir

man you too thank you so

much pleasure