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Hey, guys, what's up?
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And welcome to arguably the most important video lecture of this entire course in this video, I'm going
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to be teaching you all about the Instagram algorithm and the five key interests when it comes to Instagram.
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Now, first off, what exactly is an algorithm?
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An algorithm is simply a process or set of rules to be followed in calculations or other problem solving
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operations.
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Basically, this is Instagram's way of grading your content.
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Now, the exact Instagram algorithm is not known to the public.
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So what I'm going to be teaching you are just my best theories based on my own experiences and using
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Instagram.
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I've also done a lot of research on the Instagram algorithm to form this video lecture.
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First, there are multiple ways to publish content on Instagram.
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You have picture posts, Instagram, TV videos, stories, real's, and I'm sure there will be even
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more options in the future.
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Now, before we get into the five key interest, I want you to know that the Instagram algorithm is
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constantly changing and it's behaving a lot like artificial intelligence.
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What that means is that they're using real time feedback.
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Every time you post this way, no two posts will ever have the same experience.
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There are also many different factors that go into posting, like what time of day?
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The caption hashtags and so much more.
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All right.
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So let's talk about these five interests.
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The first way that Instagram actually grades your content is it takes into consideration your own interests
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and the different accounts that you've interacted with in the past.
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Instagram's machine learning will visually analyze your posts and try to match it with other users who
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would be interested in that type of content.
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Instagram will then also look at past behaviors and how that is going to affect the new piece of content.
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So what this means for you is that when you're creating your content, ask yourself who would be interested
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in this content?
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And is there actually a decent amount of people that would like to engage with it?
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A post on last night's NFL Super Bowl game is going to be a lot more interesting to a wide variety of
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people compared to completing a crossword puzzle.
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Now, the main metrics that Instagram is going to be grading your account on are likes, comments and
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shares.
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And the other main one is the time spent on your post.
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Instagram's goal is to get you to keep coming back to Instagram and staying on the platform for as long
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as possible.
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That's why it will reward people's posts where people spend the most time.
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For example, if you were to be scrolling and you saw one of my posts and you only spent a second or
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two with it, maybe you didn't even like it or give it a comment or a share and you kept scrolling.
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If enough people did that, Instagram is going to stop sharing it to more people.
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But if you shared that you commented you gave more engagement with that post, Instagram will go, oh,
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people are spending more time on this piece of content.
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We should probably share it because people are favoring it.
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We'll get into more examples further out in the course so that you understand this concept better.
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The second thing that Instagram algorithm takes into effect is your relationships.
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Instagram is owned by Facebook and understands that for most people, their followers will actually
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consist primarily of family and friends.
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They take these relationships seriously and into account when they show your post and your content.
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So the stronger relationships you have with your following, the more likely they're going to engage
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with your posts as a protip.
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This is why it's important to actually post quite often.
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The more often you post, the more and the better chance you have of building relationships not only
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with family and friends, but new followers.
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These relationships will literally kick start more opportunities to grow, and it's something that Instagram
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algorithm takes into effect immediately.
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Now, a pro tip is to answer all of your comments and DBMS you're going to be driving more conversations
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and attention to your account.
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According to a recent statistic, people open more than 90 percent of their direct messages.
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This open rate is insane and is something you should definitely be taking advantage of.
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Number three, it's really important to what time you're posting because this is something that the
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Instagram algorithm takes into effect greatly.
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A pro tip would be to actually post when your audience is online.
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This is we're having a pro account is going to really benefit you.
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You're going to be able to see when your audience is around and online what time of the day, what days
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of the week.
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And this information is critical.
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You don't want to be posting at 3:00 in the morning when no one's going to be available to engage with
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your content.
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In general, I find times where people are around their phones and have a down time to be very good
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options for when to post an example would be a Sunday afternoon or evening or even during the.
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After work, the fourth thing that the Instagram algorithm takes into effect is frequency now, not
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only frequency on how often you're posting, but the frequency of how often you are actually on the
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app itself and engaging with your following.
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So if you're able to open the app and be on for, let's say, an hour a day compared to somebody who
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is on Instagram for only five minutes a day, Instagram is going to take notice to this and it's going
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to start favoring your content much more than somebody who spends less time on Instagram.
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An analogy that's actually kind of funny but makes a lot of sense as Instagram is kind of like a jealous
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girlfriend or boyfriend.
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What I mean by this is if your girlfriend or boyfriend were to find out that you were actually spending
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time with other people and away from them, they would probably get a little jealous and then they would
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stop spending as much time, energy, effort and attention on you.
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As funny as that sounds, this is actually kind of how the Instagram algorithm works to the more attention
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that you give to it, the more attention it's going to give back to you.
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The fifth and final interest is going to be a leader in your niche.
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It's really important to understand that your followers are probably following more than just you.
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In fact, they're probably following one hundred, two hundred, maybe even thousands or tens of thousands
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of people.
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What you want them to continue to keep doing is waking up every day and coming back to your page without
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the Instagram algorithm, signaling a reminder to them.
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The more you have an engaged group of people that want to consume your content on a daily basis, the
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Instagram algorithm is going to love this and it's going to continue to keep pushing your content out
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to more people.
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Instagram is getting quite competitive, guys, so this is something I would highly recommend you spend
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time at.
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Now, a bonus sixth Instagram algorithm tip is going to be time spent and usage.
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A protip is that photos and videos and even reels are treated equally, with the key being how long
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people stay and engage with that piece of content as a super bonus.
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I want you to understand that using a carousel with images that having multiple images and videos so
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that people stay in your post longer is an effective way to actually help boost your posts on Instagram.
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Also, fake engagement does not work if you buy fake followers, fake likes, or engage with these fake
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engagement pods.
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The Instagram algorithm and I will pick up on this and it will actually damage your account more than
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helping it in the future.
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It's also important to know is that all accounts are actually created equal.
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Just because you have a pro account versus a regular account doesn't matter.
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What's more important is everything that we've discussed in this video with the Instagram algorithm.
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Now, one last super bonus.
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Protip is that your first thirty minutes when your post goes live is critical to its success.
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So the way that you can continue to actually attract more people on your post is to be around your post
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within the first thirty minutes, engage with comments and engage with people who are engaging with
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you.
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Remember our jealous girlfriend or boyfriend analogy.
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You want people to stay around and to come around you and you don't want them to go elsewhere.
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All right, guys.
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So those are the main interests and the things that the Instagram algorithm will be looking for when
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you create and post your content.
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I look forward to sharing with you now in our next videos.
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Coming up, your first three posts and how to actually apply what we've just learned about the algorithm.
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I'll see you guys in our next video coming up.
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Stay tuned.
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