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IMOGEN STUBBS: Harry and Meghan...
CROWD CHEERS
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..once the ultimate power couple...
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00:00:07,560 --> 00:00:09,600
CAMERA SHUTTERS CLICK
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..and darlings of the monarchy.
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00:00:12,040 --> 00:00:15,000
It really energised
the royal family.
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00:00:15,040 --> 00:00:17,880
All of a sudden, the royal family
looked a bit more glamorous,
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00:00:17,920 --> 00:00:21,000
looked a bit more progressive,
looked a bit more modern.
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I have the two best guys
in the world, so I'm really happy.
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But since leaving the royal family,
the Sussex brand has suffered -
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despite books,
interviews and TV shows
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hoping to set the record straight.
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It felt like a good time
to own my story
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and be able to tell it for myself.
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I think the public are tired
of the victim narrative,
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the bitterness,
because that's all they hear.
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And that's what
Meghan and Harry's brand has become.
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00:00:50,040 --> 00:00:53,120
With some big-money deals
falling flat...
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Eventually,
Spotify got rid of their contract.
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I think that was about $20 million.
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I think one executive
referred to them as
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"a couple of grifters."
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..has the couple
made a strategic change?
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One that shows off
what they do best as individuals?
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It looks surprising now
to see them doing things separately,
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and it does look quite deliberate.
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Taking back control
and taking back the power.
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You just get the sense that Meghan
is back in her familiar territory
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and she's enjoying it.
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What we've seen
is vintage Prince Harry.
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It was absolute
Prince Harry textbook of old.
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HARRY: 'Keep being you.'
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You've got this, and we've got you.
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MAN SPEAKS:
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LAUGHTER AND APPLAUSE
Thanks.
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But is it enough
to rescue the Sussex brand?
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Currently, Harry and Meghan are
trading on being Harry and Meghan -
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glamour, attraction,
royal family heritage.
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We don't really know
if they're gonna be able
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to shed the baggage that they have.
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As a couple, Harry and Meghan
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are one of the most
recognisable brands in the world.
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Hello, how are you?
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And back when they met in 2016,
it was a fairy tale romance.
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It was so romantic.
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Glamorous, exciting.
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You had a royal prince
who'd been a soldier
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marrying an actress from Hollywood.
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And this really
captured the imagination.
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While she wasn't
exactly a household name,
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Meghan brought a new type of glamour
to the royal family,
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thanks to her starring role
in the compelling TV drama Suits.
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I'm Rachel Zane.
I'll be giving you your orientation.
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Wow. You're pretty...
Good. You've hit on me.
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We can get it out of the way
that I am not interested.
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But that was
just one string to her bow.
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She ran her own glossy, aspirational
lifestyle blog, The Tig,
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and was an advocate
for women's rights,
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having even spoken at the UN.
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CHEERING AND APPLAUSE
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ANNOUNCER:
'Please welcome Meghan Markle.'
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I am tremendously honoured
to be UN Women's Advocate
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for political participation
and leadership.
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She was very, very aware
of building a brand.
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I think Meghan understood that
if you're gonna become a big star,
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you have to become
a bit of a role model.
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Here was a young woman
who could stand on her own two feet,
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who could demand respect
and who could be heard.
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I think the public took to her
immediately.
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They thought she had a lot to offer.
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BELLS RING
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Oyez, oyez!
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Buckingham Palace
proudly announce the engagement
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of Prince Harry and Meghan Markle.
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God save the Queen.
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INTERVIEWER:
Can we start with the proposal?
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When did it happen?
How did it happen?
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It's a standard,
typical night for us.
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Just a cosy night. It was...
What were we doing?
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Just roasting chicken and...
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Roasting a chicken.
Trying to roast a chicken.
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It was so sweet and...
and natural and very romantic.
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This quiet, low-key proposal
sent a message to the public
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that despite the privilege,
fame and fortune,
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perhaps they weren't so different
from us after all.
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It generated
huge amounts of positivity,
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particularly
in terms of Meghan's background,
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being American and mixed race.
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It was remarkable.
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And, I think, initially, it was
a big outpouring of love for that.
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All of a sudden, the royal family
looked a bit more glamorous,
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looked a bit more progressive,
looked a bit more modern.
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It really energised
the royal family,
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but also the royal family fans
as well,
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and brought in
a whole new demographic of people.
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I remember in Brixton,
in South London,
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the crowd went wild...
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..and there were people...
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There were girls who were
just kind of screaming for her.
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The Meghan effect had pushed
Prince Harry's approval rating
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even higher than the Queen's.
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Hoping to spread that magic
even further,
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the pair appeared
alongside William and Catherine
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for a Royal Foundation event.
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The royal family and the courtiers
around the family
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knew how valuable that was
to sell the royal family,
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particularly to a younger generation
and a younger market.
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Women don't need to find a voice.
They have a voice.
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They need to feel empowered
to use it.
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And people need to be encouraged
to listen.
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If that foursome had worked,
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they'd have made headlines
around the world.
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They were very strong as a brand.
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Worldwide interest
made Harry and Meghan's wedding
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one of the most important
in modern British history.
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The nation came to a standstill
to watch her join the royal family.
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It was a coming together
of the historic royal family
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with modern, multicultural Britain.
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And probably the high point
for the Harry and Meghan brand.
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It was a marriage between
the United States and the UK.
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It was a marriage between
the royal family and Hollywood.
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Nobody could have written that pitch
better.
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Their union was watched
by 1.9 billion people,
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an estimated quarter
of the world's population.
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But despite its success,
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their honeymoon period
was short-lived.
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Within weeks,
the couple were being battered
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with a seemingly endless flow
of negative headlines.
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Meghan made Kate cry,
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Meghan was demanding over
the choice of tiara for her wedding.
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She was labelled
"Duchess Difficult",
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"Hurricane Meghan".
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All of this was a drip-drip effect,
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and her profile,
certainly among the wider public,
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started to go downhill.
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Amidst all of this
came some good news.
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Meghan was pregnant
with her first child.
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But when Archie was born
in May 2019,
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the couple showed they were still
determined to do things their way
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by choosing to not immediately
inform the press.
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There's this kind of whole aura
of secrecy.
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It was all part of them trying
to control the media narrative.
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And I have the two best guys
in the world,
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so I'm really happy.
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And it backfired on them very badly
because, actually,
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they were very generous
with their time and their access.
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It was how the story was managed.
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Taking the American approach
of a brief maternity leave,
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the family set off for a royal tour
of South Africa.
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And at first glance,
things were on the up.
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The South Africa tour was brilliant.
I was on it.
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The tour was exciting.
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Picture-wise, it worked.
It was brilliant.
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We will always seek
to challenge injustice
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and to speak out for those
who may feel unheard.
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The tour took them
to deprived neighbourhoods,
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where she met
with survivors of abuse.
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But then a bombshell...
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as Meghan gave
a heartfelt TV interview
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about her own troubles
behind the scenes.
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Not many people
have asked if I'm OK.
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But it's, uh...
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..it's a very real thing to be
going through behind the scenes.
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REPORTER: And the answer is...
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Would it be fair to say?
..not really OK?
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As in, it's really been a struggle.
Yes.
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Her decision to speak so openly
divided opinion.
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Meghan's approach to interviews
goes alongside the PR playbook
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that you see a lot of celebrities
going down.
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This sense that they wanna
get their side of the story across.
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Unfortunately,
it backfired for a lot of people.
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I think a lot of the British public
felt that perhaps
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she should have maintained
a stiff upper lip
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when travelling around
quite impoverished townships
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in South Africa.
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It certainly didn't look good.
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For some,
this was when the couple's brand
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started to shift from romance
to recrimination.
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But the biggest twist in their story
came just three months later.
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The Duke and Duchess of Sussex
have announced
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that they are carving out
what they call
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"a new role for themselves".
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The details were released
on Instagram,
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along with a newly designed website,
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sussexroyal.com.
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The pair said they wanted to become
financially independent
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while still supporting the Queen.
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Harry and Meghan pulled the trigger,
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dropped that announcement
and created, well, chaos.
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We were all agog.
How was it going to work?
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They wanted the royal titles.
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They still wanted
to have the royal patronages.
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How can Harry and Meghan
make their own money
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but still be working royals?
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The two things
just don't go together.
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The PR fallout for the couple
was a disaster.
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Sources inside Buckingham Palace
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claimed to have been blindsided
by the news.
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Because there's so much love
for Queen Elizabeth II,
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I think that's what the public
really struggled with.
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It was a sense of,
"How dare you say no to this,
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"this amazing life
that you've been given.
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"You guys are coming across
as ungrateful."
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People took real offence to that.
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The royal family gathered
for a crisis meeting
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and, ultimately,
the Queen put her foot down.
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She made it pretty clear to them
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he couldn't be half in and half out
of the royal family
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and monetise, you know,
other projects.
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Their beautifully produced website,
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with their manifesto
and their intentions -
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everything had to be scrapped,
everything had to be rethought.
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It was a humiliating climb-down,
but in the space of two months,
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they were off, leaving
their royal life behind forever.
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I think people were stunned
that Harry and Meghan
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were taking this very dramatic step.
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I mean, it wasn't an abdication,
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but it felt like an abdication.
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This was Prince Harry,
this was the spare,
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choosing to stand down.
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And not just to stand down,
but to leave Britain.
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It was huge.
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IMOGEN STUBBS: In recent months,
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we've seen Harry and Meghan
pursuing separate projects
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with a number
of solo public appearances.
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Thank you, everyone.
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I'm delighted to be here again
this evening
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to present this award
to our youngest winner.
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00:12:13,200 --> 00:12:16,960
But back in 2020,
things were very different.
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In spring that year,
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the couple had started a new life
across the Atlantic
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in Montecito, California.
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After breaking ties
with the royal family,
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they prepared to present their
newly independent brand Sussex
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to an eager American audience.
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Americans love the idea
of British royalty.
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And I say love the idea of it,
probably don't really understand it,
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but love the idea
of British royalty.
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So I think Americans were probably
a little bit excited at the prospect
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of having a bona fide member
of the British royal family
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living in Hollywood.
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Having settled in America,
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one question that was asked
of Harry and Meghan
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00:13:01,480 --> 00:13:04,160
was how they would fund
their lavish lifestyle.
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They need to continue earning
at a very high level
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00:13:09,120 --> 00:13:12,040
to maintain the lifestyle
that they now are used to.
246
00:13:12,080 --> 00:13:13,800
There was very much an intention
247
00:13:13,840 --> 00:13:16,840
to continue carrying on the work
they were doing
248
00:13:16,880 --> 00:13:20,200
whilst carving out private,
individual roles
249
00:13:20,240 --> 00:13:23,080
where they could be
financially independent.
250
00:13:23,120 --> 00:13:25,360
And, of course,
that was the sticking point.
251
00:13:25,400 --> 00:13:27,240
That was where
the puzzle just didn't fit.
252
00:13:27,280 --> 00:13:29,680
They can't just look like
they're money-grabbing.
253
00:13:29,720 --> 00:13:31,000
I think that's the problem.
254
00:13:31,040 --> 00:13:33,560
They've got this very,
very difficult line to tread
255
00:13:33,600 --> 00:13:36,800
where they obviously want to make
money and establish their brand,
256
00:13:36,840 --> 00:13:39,480
but they don't wanna do it
in a way that looks crass.
257
00:13:42,080 --> 00:13:45,920
Harry and Meghan's drive to create
a financially independent brand
258
00:13:45,960 --> 00:13:50,280
was boosted when they struck
big deals with two streaming giants.
259
00:13:53,400 --> 00:13:56,480
Agreeing to produce podcasts
for Spotify
260
00:13:56,520 --> 00:13:58,560
and signing with Netflix
261
00:13:58,600 --> 00:14:02,360
in a partnership
reportedly worth $100 million.
262
00:14:04,280 --> 00:14:07,040
Signing up with Netflix
where they could produce content
263
00:14:07,080 --> 00:14:09,280
that's in line
with their philanthropy.
264
00:14:09,320 --> 00:14:12,520
They really had the potential
to sort of do whatever they want,
265
00:14:12,560 --> 00:14:15,920
create this content around
the things that they believe in.
266
00:14:15,960 --> 00:14:18,080
I think people thought
they were gonna use Netflix
267
00:14:18,120 --> 00:14:21,200
and Spotify as a really great
sort of springboard
268
00:14:21,240 --> 00:14:25,200
to highlight causes
which they found really interesting.
269
00:14:25,240 --> 00:14:27,520
These are the deals
that people dream about.
270
00:14:27,560 --> 00:14:30,400
The problem is the content.
What was the content going to be?
271
00:14:30,440 --> 00:14:31,960
Why were we buying into them?
272
00:14:32,000 --> 00:14:35,680
And also, why would the
general public want to watch them?
273
00:14:37,360 --> 00:14:40,480
But despite
their philanthropic efforts,
274
00:14:40,520 --> 00:14:43,280
in March 2021,
275
00:14:43,320 --> 00:14:46,960
there was one key reason people
wanted to watch Harry and Meghan,
276
00:14:47,000 --> 00:14:50,880
and that was to hear more about
their dramatic exit from royal life.
277
00:14:53,720 --> 00:14:56,920
A subject revisited
in this gripping interview
278
00:14:56,960 --> 00:14:59,960
with the queen of US TV,
Oprah Winfrey,
279
00:15:00,000 --> 00:15:04,560
the trailer for which
dropped like a bombshell.
280
00:15:04,600 --> 00:15:07,880
Were you silent
or were you silenced?
281
00:15:07,920 --> 00:15:10,720
I just wanna make it clear
to everybody
282
00:15:10,760 --> 00:15:13,880
there is no subject
that's off limits.
283
00:15:13,920 --> 00:15:16,640
I remember speaking to people
around them at the time
284
00:15:16,680 --> 00:15:18,080
who just said, "Brace for this
285
00:15:18,120 --> 00:15:20,200
"because this is going
to be massive."
286
00:15:20,240 --> 00:15:22,240
In the week
before the interview aired,
287
00:15:22,280 --> 00:15:24,800
Harry and Meghan
dominated column inches.
288
00:15:26,080 --> 00:15:30,880
Reports surfaced Meghan had been
accused of bullying by palace aides,
289
00:15:30,920 --> 00:15:35,440
allegedly leaving one in tears
during the couple's 2018 royal tour.
290
00:15:37,480 --> 00:15:39,680
Team Sussex is very clear today,
291
00:15:39,720 --> 00:15:42,600
calling the allegation
"a misleading smear".
292
00:15:42,640 --> 00:15:45,680
One source told me there's
no actual detail to the allegation -
293
00:15:45,720 --> 00:15:48,000
that the PAs concerned
didn't even know
294
00:15:48,040 --> 00:15:50,320
that somebody else
had put the complaint forward
295
00:15:50,360 --> 00:15:53,320
and when they found out,
they asked for it to be withdrawn.
296
00:15:53,360 --> 00:15:56,760
They're obviously keen
to refute these allegations
297
00:15:56,800 --> 00:15:58,320
or to fight back some way.
298
00:15:58,360 --> 00:16:01,280
It can be problematic
if your business is based
299
00:16:01,320 --> 00:16:03,760
on an individual's personal brand
300
00:16:03,800 --> 00:16:05,360
because it does mean
301
00:16:05,400 --> 00:16:09,600
that if something negative happens
to your public profile,
302
00:16:09,640 --> 00:16:11,800
if there are bad stories
in the press,
303
00:16:11,840 --> 00:16:15,200
then it can really
damage the business.
304
00:16:15,240 --> 00:16:17,440
You started to see
the war of words
305
00:16:17,480 --> 00:16:19,320
bubble out into the public.
306
00:16:19,360 --> 00:16:21,920
Clearly, some courtiers,
307
00:16:21,960 --> 00:16:26,280
some people around Buckingham Palace
were getting concerned
308
00:16:26,320 --> 00:16:28,640
at what was going to come out
in that interview
309
00:16:28,680 --> 00:16:32,040
and thought they wanted
to get their story out there
310
00:16:32,080 --> 00:16:34,720
before Meghan and Harry
had a chance to do so.
311
00:16:38,280 --> 00:16:39,880
When the interview eventually aired,
312
00:16:39,920 --> 00:16:42,440
50 million people across the world
313
00:16:42,480 --> 00:16:45,400
were gripped by revelation
after revelation...
314
00:16:47,400 --> 00:16:49,360
..as Meghan made damning claims
315
00:16:49,400 --> 00:16:51,560
about her life
inside the royal family.
316
00:16:53,320 --> 00:16:57,560
In those months when I was pregnant,
all around this same time...
317
00:16:58,880 --> 00:17:01,240
..so we have in tandem
the conversation of
318
00:17:01,280 --> 00:17:03,320
he won't be given security.
319
00:17:03,360 --> 00:17:04,960
He's not going to be given a title.
320
00:17:07,720 --> 00:17:10,600
And also concerns and conversations
321
00:17:10,640 --> 00:17:12,920
about how dark his skin might be
when he's born.
322
00:17:14,080 --> 00:17:15,280
What?!
323
00:17:15,320 --> 00:17:18,320
These were all kind of, you know,
a lift behind the veil
324
00:17:18,360 --> 00:17:20,640
that we'd never really heard
from anyone before.
325
00:17:20,680 --> 00:17:24,040
This interview was always going
to be blockbuster -
326
00:17:24,080 --> 00:17:26,160
attracting global attention.
327
00:17:26,200 --> 00:17:28,840
But the question now
is just how deeply,
328
00:17:28,880 --> 00:17:32,320
how fundamentally,
this could change the royal family,
329
00:17:32,360 --> 00:17:36,040
people's view of it, and in turn,
British society.
330
00:17:36,080 --> 00:17:38,480
In response to the allegations,
331
00:17:38,520 --> 00:17:41,480
the Queen released
an unprecedented statement...
332
00:17:43,480 --> 00:17:45,800
..saying that while
the issues raised were concerning,
333
00:17:45,840 --> 00:17:49,800
she concluded
some "recollections may vary".
334
00:17:51,840 --> 00:17:53,440
It was a brutal interview,
335
00:17:53,480 --> 00:17:57,040
and it didn't really
take any prisoners,
336
00:17:57,080 --> 00:17:59,000
and it wasn't really
thought through.
337
00:17:59,040 --> 00:18:02,840
And there were possibly ways back
then, but they chose not to do that.
338
00:18:02,880 --> 00:18:06,400
They chose to go DEFCON 1.
339
00:18:07,520 --> 00:18:08,680
I think the Oprah interview
340
00:18:08,720 --> 00:18:12,720
was a way to distance
Harry and Meghan from the past.
341
00:18:12,760 --> 00:18:14,080
I think it was a marker.
342
00:18:14,120 --> 00:18:17,640
They needed to say to people that,
"We are starting again",
343
00:18:17,680 --> 00:18:21,160
that, "We are not the royals
who we were before."
344
00:18:21,200 --> 00:18:24,640
That, "We're gonna be outspoken,
that we're going to tell our story."
345
00:18:24,680 --> 00:18:26,760
In terms of what that did
for their brand,
346
00:18:26,800 --> 00:18:31,120
you had Harry and Meghan showing up,
giving their side of the story,
347
00:18:31,160 --> 00:18:33,240
and that kind of showed
a sense of strength.
348
00:18:33,280 --> 00:18:36,480
It was their opportunity
to set the record straight.
349
00:18:36,520 --> 00:18:38,320
And why shouldn't they have that?
350
00:18:41,360 --> 00:18:45,320
Their interview with Oprah
made clear the Sussexes' intentions
351
00:18:45,360 --> 00:18:47,720
to firmly separate themselves
and their brand
352
00:18:47,760 --> 00:18:49,400
from the royal family.
353
00:18:50,840 --> 00:18:54,040
So when they announced the birth
of their second child,
354
00:18:54,080 --> 00:18:57,920
their choice of name
raised some eyebrows.
355
00:18:57,960 --> 00:19:03,560
To have chosen Lilibet as the name
for their young daughter,
356
00:19:03,600 --> 00:19:07,920
which was, of course,
the family nickname of the Queen,
357
00:19:07,960 --> 00:19:12,160
it didn't seem to fit with the
narrative that they were pursuing,
358
00:19:12,200 --> 00:19:15,400
that they had left
the royal family behind them.
359
00:19:15,440 --> 00:19:18,240
They still associated themselves
with the royal family.
360
00:19:18,280 --> 00:19:21,640
They use that royal idea,
and it's all about messaging,
361
00:19:21,680 --> 00:19:24,600
and I don't think they've got
the messaging just right yet.
362
00:19:26,600 --> 00:19:30,040
More than a year
after their tell-all interview,
363
00:19:30,080 --> 00:19:33,920
Harry and Meghan made their first
joint trip back to the UK
364
00:19:33,960 --> 00:19:37,440
for Queen Elizabeth's
Platinum Jubilee celebrations.
365
00:19:39,840 --> 00:19:44,480
But onlookers noted a potentially
frosty reception for brand Sussex.
366
00:19:44,520 --> 00:19:46,640
MIXTURE OF CHEERS
AND BOOS
367
00:19:48,520 --> 00:19:49,800
Their brand has gone from being
368
00:19:49,840 --> 00:19:53,160
the most popular members
of the royal family in 2018,
369
00:19:53,200 --> 00:19:55,360
to four years later,
there were boos.
370
00:19:55,400 --> 00:19:57,240
I heard them,
there were people booing.
371
00:19:59,200 --> 00:20:02,680
And that kind of encapsulated,
really, where they were,
372
00:20:02,720 --> 00:20:05,080
both in the standing
of the royal family
373
00:20:05,120 --> 00:20:06,880
and indeed the UK population.
374
00:20:11,320 --> 00:20:15,920
Then, with the Sussexes'
public image at crisis point,
375
00:20:15,960 --> 00:20:18,440
the family faced its ultimate loss.
376
00:20:18,480 --> 00:20:23,080
The Queen died peacefully
at Balmoral this afternoon.
377
00:20:26,880 --> 00:20:29,400
The end of an era,
the start of a new one,
378
00:20:29,440 --> 00:20:32,640
we'll just have to see
where we go from here, won't we?
379
00:20:32,680 --> 00:20:34,400
Yeah.
380
00:20:35,480 --> 00:20:39,360
Harry and Meghan did have
to put the Sussex brand to one side,
381
00:20:39,400 --> 00:20:40,920
and they did have to focus more
382
00:20:40,960 --> 00:20:45,480
on a family grieving the loss
of a much-loved mother,
383
00:20:45,520 --> 00:20:47,040
grandmother, great-grandmother.
384
00:20:52,000 --> 00:20:53,880
In a show of unity,
385
00:20:53,920 --> 00:20:56,480
the former Fab Four were reunited,
386
00:20:56,520 --> 00:20:59,920
greeting mourners
outside Windsor Castle.
387
00:20:59,960 --> 00:21:01,640
APPLAUSE
388
00:21:01,680 --> 00:21:06,120
It was really nice to see
Prince Harry, Prince William
389
00:21:06,160 --> 00:21:08,520
along with Kate and Meghan
at Windsor Castle,
390
00:21:08,560 --> 00:21:09,640
greeting the crowds.
391
00:21:10,960 --> 00:21:13,840
And it's clear that
all four of them wanted to show up
392
00:21:13,880 --> 00:21:16,600
for the Queen on that occasion.
393
00:21:16,640 --> 00:21:18,760
And I certainly think
it gave them a little boost
394
00:21:18,800 --> 00:21:22,080
to their popularity
and gave a boost to brand Sussex.
395
00:21:22,120 --> 00:21:25,320
But I actually think in that moment,
that's not what it was about.
396
00:21:25,360 --> 00:21:30,080
In this moment, it was about
showing up for Queen Elizabeth II.
397
00:21:30,120 --> 00:21:32,800
WILLIAM: Bye, everyone, thank you
so much. Thank you, everyone.
398
00:21:32,840 --> 00:21:36,160
But with tensions seemingly thawing,
399
00:21:36,200 --> 00:21:39,840
Harry and Meghan prepared to make
yet more revelations.
400
00:21:39,880 --> 00:21:41,880
CHEERING
401
00:21:41,920 --> 00:21:45,920
Oprah was the preface
for what they were going to do next,
402
00:21:45,960 --> 00:21:49,240
which was, you know,
essentially to lift the lid
403
00:21:49,280 --> 00:21:51,760
on why they had to leave
404
00:21:51,800 --> 00:21:55,360
and painted a narrative
of themselves as victims.
405
00:21:56,760 --> 00:21:58,160
But the world was about to learn
406
00:21:58,200 --> 00:22:02,320
Harry's crusade of truth
was not over.
407
00:22:02,360 --> 00:22:04,440
There's a book to come
in the new year. There's more.
408
00:22:04,480 --> 00:22:08,400
There was still plenty left
in his arsenal of ammunition.
409
00:22:08,440 --> 00:22:11,280
Placing the spotlight
on Harry's fractured relationship
410
00:22:11,320 --> 00:22:13,240
with his brother.
411
00:22:13,280 --> 00:22:15,760
Intimate details
of private conversations
412
00:22:15,800 --> 00:22:18,200
that were had
at Prince Philip's funeral.
413
00:22:18,240 --> 00:22:23,560
It was a sensational autobiography,
quite unlike anything before.
414
00:22:23,600 --> 00:22:25,840
I was shell-shocked.
415
00:22:36,800 --> 00:22:38,200
IMOGEN STUBBS: In recent months,
416
00:22:38,240 --> 00:22:41,040
Harry and Meghan have made
public appearances separately.
417
00:22:42,720 --> 00:22:46,960
Is this a sign of a change
of strategy for the Sussex brand?
418
00:22:48,760 --> 00:22:51,960
A family rift
saw them break their royal ties
419
00:22:52,000 --> 00:22:55,040
and start a new life
in sunny California,
420
00:22:55,080 --> 00:22:58,800
where they did
a sensational tell-all interview
421
00:22:58,840 --> 00:23:00,720
with Oprah Winfrey.
422
00:23:00,760 --> 00:23:04,240
Were you silent
or were you silenced?
423
00:23:04,280 --> 00:23:06,680
But there was another revelation
to come.
424
00:23:06,720 --> 00:23:09,680
In December 2022,
425
00:23:09,720 --> 00:23:14,600
an explosive trailer for
a brand-new Netflix series drops.
426
00:23:14,640 --> 00:23:17,440
It's really hard
to look back on it now and go,
427
00:23:17,480 --> 00:23:19,360
"What on Earth happened?"
428
00:23:19,400 --> 00:23:21,240
'Do you hear that? That is the sound
429
00:23:21,280 --> 00:23:23,400
'of hearts breaking
all around the world.'
430
00:23:23,440 --> 00:23:26,840
'She's becoming a royal rock star.'
431
00:23:28,440 --> 00:23:29,920
And then...
432
00:23:31,200 --> 00:23:33,200
PRINCE HARRY: Everything changed.
433
00:23:33,240 --> 00:23:36,880
The Netflix deal was one of the
biggest deals Netflix has ever had.
434
00:23:36,920 --> 00:23:41,720
It was reported to be worth
an impressive $100 million.
435
00:23:41,760 --> 00:23:44,560
They paid this money
because they wanted great access.
436
00:23:44,600 --> 00:23:46,080
They wanted great intel.
437
00:23:46,120 --> 00:23:47,960
They also wanted great storytelling.
438
00:23:48,000 --> 00:23:49,920
Netflix will want
to have something
439
00:23:49,960 --> 00:23:53,880
that creates clickbait headlines and
controversy all around the world.
440
00:23:53,920 --> 00:23:56,240
And make sure that millions
of people watch the shows.
441
00:23:56,280 --> 00:23:58,000
HARRY: There's also
planting of stories.
442
00:23:58,040 --> 00:24:00,520
It was also a PR spin, too,
you know?
443
00:24:00,560 --> 00:24:02,160
Nobody interviewed on that show
444
00:24:02,200 --> 00:24:04,480
was particularly negative
about anything.
445
00:24:06,560 --> 00:24:09,160
The fly-on-the-wall series
helped to build their brand,
446
00:24:09,200 --> 00:24:12,960
offering exclusive access
into their new life in California.
447
00:24:13,000 --> 00:24:14,640
Hey, Grandma!
448
00:24:14,680 --> 00:24:15,840
Mentioning Beyonce Knowles
449
00:24:15,880 --> 00:24:18,520
or mentioning various different
celebrities, you know, in that,
450
00:24:18,560 --> 00:24:22,360
it gave people these nuggets
of Hollywood, which everybody loves.
451
00:24:22,400 --> 00:24:24,920
So to have the two of them
talking about their lives,
452
00:24:24,960 --> 00:24:26,960
what was good and what was bad
in their lives,
453
00:24:27,000 --> 00:24:29,400
from royal family
through to stardom, etc,
454
00:24:29,440 --> 00:24:32,080
was, you know,
a massive coup for them.
455
00:24:33,360 --> 00:24:37,040
But back home, insiders reported
that royal feathers were ruffled.
456
00:24:38,520 --> 00:24:41,360
The royal family here in the UK
457
00:24:41,400 --> 00:24:44,040
were deeply shocked
by the Netflix documentary.
458
00:24:44,080 --> 00:24:47,680
They had no prior warning
of what was in it.
459
00:24:47,720 --> 00:24:50,400
They didn't get advance copies
of it.
460
00:24:50,440 --> 00:24:53,880
They saw it pretty much
at the same time as the rest of us.
461
00:24:53,920 --> 00:24:56,960
HARRY: No-one sees what's happening
behind closed doors.
462
00:24:59,080 --> 00:25:00,640
It was quite explosive
within Netflix.
463
00:25:00,680 --> 00:25:01,840
They gave a lot of details
464
00:25:01,880 --> 00:25:04,200
about how difficult it is
being in the royal family,
465
00:25:04,240 --> 00:25:07,160
the fact that Harry asked
his family to stand up to the media
466
00:25:07,200 --> 00:25:10,520
and they had said no.
The fact they'd felt so lonely.
467
00:25:10,560 --> 00:25:11,960
They covered a lot of their life.
468
00:25:12,000 --> 00:25:13,880
There was a lot
of really nice stuff, actually,
469
00:25:13,920 --> 00:25:17,720
how they first met,
how Harry had seen Meghan
470
00:25:17,760 --> 00:25:20,520
on the social media feed
of one of his friends,
471
00:25:20,560 --> 00:25:22,800
and she had some,
like, goofy puppy ears.
472
00:25:22,840 --> 00:25:25,320
And he was like, "Oh, that's cool,
I need to meet that woman."
473
00:25:25,360 --> 00:25:27,640
Their first date
had some really nice things.
474
00:25:30,520 --> 00:25:31,880
Wow.
475
00:25:33,240 --> 00:25:35,800
H just got a text.
H just got a text from his brother.
476
00:25:37,160 --> 00:25:40,120
But the six-part series
was also used as a vehicle
477
00:25:40,160 --> 00:25:43,640
to once again air their grievances
with the royal family.
478
00:25:43,680 --> 00:25:44,720
OK, bye. Thank you.
479
00:25:44,760 --> 00:25:47,280
They just repeated that narrative
480
00:25:47,320 --> 00:25:49,400
that they were the victims,
that they were put upon.
481
00:25:49,440 --> 00:25:51,240
Everything negative
had happened to them.
482
00:25:52,400 --> 00:25:55,960
I think that was the first time
that we began to see
483
00:25:56,000 --> 00:25:57,600
that there wasn't some strong people
484
00:25:57,640 --> 00:25:59,160
at the heart of them,
directing them,
485
00:25:59,200 --> 00:26:01,440
being that critical friend,
486
00:26:01,480 --> 00:26:03,960
which anybody in power
sort of needs.
487
00:26:04,000 --> 00:26:06,040
It was self-made.
488
00:26:06,080 --> 00:26:07,560
It's the equivalent
489
00:26:07,600 --> 00:26:10,200
of writing your autobiography
through, you know,
490
00:26:10,240 --> 00:26:12,760
a chosen ghost and having
total editorial control.
491
00:26:15,360 --> 00:26:19,240
Despite some criticism,
the Sussex-Netflix partnership
492
00:26:19,280 --> 00:26:20,960
was deemed a success for the brand.
493
00:26:22,400 --> 00:26:25,480
It doesn't really get any bigger
than Netflix.
494
00:26:25,520 --> 00:26:28,240
You know, Harry and Meghan
are the king and queen of content.
495
00:26:28,280 --> 00:26:29,960
The series debuted
496
00:26:30,000 --> 00:26:34,000
with over 80 million hours watched
in its first week.
497
00:26:34,040 --> 00:26:36,440
Commercially,
it's been a huge success,
498
00:26:36,480 --> 00:26:38,720
but it's been a massive price
for Harry to pay
499
00:26:38,760 --> 00:26:41,640
in terms of his relationship
with his family.
500
00:26:45,680 --> 00:26:47,120
For the royal family,
501
00:26:47,160 --> 00:26:50,200
another bombshell
was just around the corner.
502
00:26:50,240 --> 00:26:53,040
I think, as Harry put it for
himself, they were always destined
503
00:26:53,080 --> 00:26:55,680
to kind of leave and live
the life that they're now living.
504
00:26:55,720 --> 00:26:58,240
And that's probably the conclusion
we all have to come to.
505
00:26:58,280 --> 00:27:00,000
But there's a book
to come in the new year.
506
00:27:00,040 --> 00:27:02,200
There's more.
507
00:27:02,240 --> 00:27:07,040
The news that Harry
had written an autobiography,
508
00:27:07,080 --> 00:27:11,040
albeit had it ghost-written,
was very shocking.
509
00:27:11,080 --> 00:27:13,200
And I think there were a lot
of people thinking,
510
00:27:13,240 --> 00:27:15,080
"Oh, well, it'll probably be
a bit vanilla.
511
00:27:15,120 --> 00:27:16,400
"It'll probably be a bit bland."
512
00:27:16,440 --> 00:27:19,080
Well, more fool anybody
that was assuming that
513
00:27:19,120 --> 00:27:23,280
because there was still plenty left
in his arsenal of ammunition.
514
00:27:24,800 --> 00:27:25,840
Fair enough.
515
00:27:25,880 --> 00:27:29,480
Harry wants to tell his story
in his own words,
516
00:27:29,520 --> 00:27:31,240
and I thought I could...
517
00:27:31,280 --> 00:27:32,960
I absolutely understand that,
518
00:27:33,000 --> 00:27:34,360
he's had his whole life
519
00:27:34,400 --> 00:27:37,720
of having people like me
tell his story for him.
520
00:27:37,760 --> 00:27:40,800
I thought, "Brilliant, he should
absolutely be allowed to do that."
521
00:27:40,840 --> 00:27:44,280
It was excruciating,
and it was really honest.
522
00:27:45,720 --> 00:27:48,160
It's just page-turner
after page-turner.
523
00:27:48,200 --> 00:27:51,640
There were so many revelations
in that book, you know,
524
00:27:51,680 --> 00:27:55,640
from what really happened over
that row over bridesmaids' dresses
525
00:27:55,680 --> 00:27:58,240
or tights involving
Princess Charlotte,
526
00:27:58,280 --> 00:28:00,880
to William and Harry
coming to blows,
527
00:28:00,920 --> 00:28:03,600
to intimate details
of private conversations
528
00:28:03,640 --> 00:28:06,160
that were had
at Prince Philip's funeral.
529
00:28:06,200 --> 00:28:09,120
It was a sensational autobiography,
530
00:28:09,160 --> 00:28:12,880
quite unlike anything that had
been written by a royal before.
531
00:28:14,280 --> 00:28:18,120
HARRY: It all happened so fast,
so very fast.
532
00:28:18,160 --> 00:28:20,920
He grabbed me by the collar,
ripping my necklace,
533
00:28:20,960 --> 00:28:22,760
and he knocked me to the floor.
534
00:28:22,800 --> 00:28:24,360
I landed on the dog's bowl,
535
00:28:24,400 --> 00:28:26,160
which cracked under my back,
536
00:28:26,200 --> 00:28:27,880
the pieces cutting into me.
537
00:28:27,920 --> 00:28:29,880
I lay there for a moment, dazed,
538
00:28:29,920 --> 00:28:32,640
then got to my feet
and told him to get out.
539
00:28:34,960 --> 00:28:38,880
I mean, I was staggered
by what he'd put in.
540
00:28:38,920 --> 00:28:41,040
I was shell-shocked.
541
00:28:44,160 --> 00:28:47,280
It made them the most talked-about
couple in the world.
542
00:28:47,320 --> 00:28:50,120
The interest was extraordinary.
You couldn't go out and get a coffee
543
00:28:50,160 --> 00:28:52,680
or go and get a glass of wine
in your pub without someone saying,
544
00:28:52,720 --> 00:28:55,080
"Oh, my God,
have you read this Spare book?
545
00:28:55,120 --> 00:28:56,640
"I can't believe this, you know?"
546
00:28:56,680 --> 00:28:58,760
And these are people
that aren't always interested
547
00:28:58,800 --> 00:29:00,080
in the royal family.
548
00:29:00,120 --> 00:29:01,720
I mean, it had that real shock value
to it.
549
00:29:03,040 --> 00:29:07,560
1.4 million copies of Spare
were sold on the first day,
550
00:29:07,600 --> 00:29:12,160
making it the fastest-selling
non-fiction book of all time.
551
00:29:12,200 --> 00:29:15,120
Harry's Spare was worth around
about 30 million.
552
00:29:15,160 --> 00:29:16,440
That was his advance.
553
00:29:16,480 --> 00:29:18,640
Was it good for them?
Not good for their brand.
554
00:29:18,680 --> 00:29:21,440
Was it good for their pockets?
Really good for their pockets.
555
00:29:21,480 --> 00:29:24,200
And I equate Harry and Meghan
to people
556
00:29:24,240 --> 00:29:27,120
who come out of the Big Brother
house in America or the UK.
557
00:29:27,160 --> 00:29:28,720
When you... In its heyday,
558
00:29:28,760 --> 00:29:31,120
you would basically be able
to make millions in a week.
559
00:29:31,160 --> 00:29:33,080
And it felt like
that's what they were doing.
560
00:29:33,120 --> 00:29:36,160
They were doing these deals
and snapping them up.
561
00:29:38,000 --> 00:29:42,240
But in snapping up the deals,
had they given away too much?
562
00:29:42,280 --> 00:29:43,560
Harry just does what he feels.
563
00:29:43,600 --> 00:29:46,200
He shoots from the hip.
There is no real strategic thinking.
564
00:29:46,240 --> 00:29:48,480
There is no kind of
thinking of the bigger picture.
565
00:29:48,520 --> 00:29:50,480
He just does what he thinks
and how he feels,
566
00:29:50,520 --> 00:29:52,720
and that makes him
a brilliant person to be around
567
00:29:52,760 --> 00:29:54,200
and really funny and engaging.
568
00:29:54,240 --> 00:29:55,760
But it also means that, I think,
569
00:29:55,800 --> 00:29:57,960
he can do things
that he might really regret.
570
00:29:58,000 --> 00:30:01,120
And I do think he might
really regret
571
00:30:01,160 --> 00:30:03,720
writing Spare
in the way that he did it.
572
00:30:03,760 --> 00:30:05,920
Because it wasn't
just what he'd written in Spare,
573
00:30:05,960 --> 00:30:09,160
it was the publicity tour
that he did around it.
574
00:30:09,200 --> 00:30:11,000
Very good to see you.
Tom, nice to see you.
575
00:30:11,040 --> 00:30:13,000
Harry did a revealing
tell-all interview
576
00:30:13,040 --> 00:30:16,240
with Tom Bradby for ITV.
577
00:30:16,280 --> 00:30:20,120
I think I do have to start with
a simple question, which is "Why?"
578
00:30:20,160 --> 00:30:21,640
Why have you written it?
579
00:30:21,680 --> 00:30:24,040
38 years.
580
00:30:24,080 --> 00:30:29,280
38 years of having my story told
by so many different people,
581
00:30:29,320 --> 00:30:34,480
erm, with intentional spin
and distortion,
582
00:30:34,520 --> 00:30:37,480
felt like
a good time to own my story.
583
00:30:38,840 --> 00:30:40,720
I think, for me, it was Spare.
584
00:30:40,760 --> 00:30:42,320
It was absolutely
the nail in the coffin
585
00:30:42,360 --> 00:30:43,880
of Harry's relations
with his family.
586
00:30:43,920 --> 00:30:46,200
HARRY: "Meg's difficult," he said.
587
00:30:46,240 --> 00:30:47,760
"Oh, really?"
588
00:30:47,800 --> 00:30:52,360
"She's rude, she's abrasive.
She's alienated half the staff."
589
00:30:52,400 --> 00:30:55,640
Not the first time he'd parroted
the press narrative.
590
00:30:55,680 --> 00:30:57,680
You've just put enormous amounts
591
00:30:57,720 --> 00:30:59,760
of private conversations
in the public domain.
592
00:30:59,800 --> 00:31:01,120
Wouldn't your brother say to you,
593
00:31:01,160 --> 00:31:04,200
"Harry, how could you do this to me
after everything we went through?"
594
00:31:04,240 --> 00:31:05,920
When you are paid a lot of money,
595
00:31:05,960 --> 00:31:08,920
they expect a kitchen sink
to be thrown in.
596
00:31:08,960 --> 00:31:11,000
They wanna sell books.
597
00:31:11,040 --> 00:31:16,120
And it did sell,
but the amount of bitterness
598
00:31:16,160 --> 00:31:20,840
and ingrained sort of hurt
599
00:31:20,880 --> 00:31:23,200
was very damaging
to the royal family.
600
00:31:23,240 --> 00:31:28,240
The oversharing clearly defines
where Harry was going,
601
00:31:28,280 --> 00:31:30,560
and that wasn't good.
602
00:31:30,600 --> 00:31:33,400
No-one has to empty out
603
00:31:33,440 --> 00:31:38,080
every last painful moment
of his life
604
00:31:38,120 --> 00:31:41,000
and not expect
to hurt other people as well.
605
00:31:42,040 --> 00:31:44,360
I think Spare really did cause
a lot of damage,
606
00:31:44,400 --> 00:31:45,760
not only to the royal family,
607
00:31:45,800 --> 00:31:48,640
but really to Prince Harry's brand
in itself.
608
00:31:50,560 --> 00:31:52,320
Just five months later,
609
00:31:52,360 --> 00:31:57,160
Harry and Meghan's highly lucrative
Spotify deal runs into difficulties.
610
00:31:58,840 --> 00:32:00,520
Whilst Harry and Meghan benefited
611
00:32:00,560 --> 00:32:02,960
from the increased demand
612
00:32:03,000 --> 00:32:05,400
for Netflix and Spotify
and other platforms
613
00:32:05,440 --> 00:32:07,640
as a result of lockdown
and the pandemic,
614
00:32:07,680 --> 00:32:11,600
they, of course, fell victim
to the diminishing demand.
615
00:32:11,640 --> 00:32:16,280
And therefore, Netflix and Spotify
started to cut back contracts
616
00:32:16,320 --> 00:32:19,800
that they had signed
with people like Harry and Meghan.
617
00:32:19,840 --> 00:32:21,120
They were also called grifters.
618
00:32:21,160 --> 00:32:25,000
The implication was that they
hadn't sung enough for their supper.
619
00:32:25,040 --> 00:32:27,680
When the organisations
paid you a lot of money
620
00:32:27,720 --> 00:32:30,640
to be part of their game
and they call you a grifter,
621
00:32:30,680 --> 00:32:32,040
that was significant.
622
00:32:32,080 --> 00:32:35,000
People looked at them
in a totally different way.
623
00:32:35,040 --> 00:32:36,920
You want to keep the people happy
624
00:32:36,960 --> 00:32:39,840
who've paid you a lot of money
by delivering for them.
625
00:32:39,880 --> 00:32:43,200
The brand is always caught
in a state of crisis.
626
00:32:43,240 --> 00:32:48,440
I prefer to say it is now
in a profound state of flux.
627
00:32:48,480 --> 00:32:54,680
We have two enormous celebrities who
can generate headlines by, you know,
628
00:32:54,720 --> 00:32:57,120
dropping a teaspoon in a restaurant.
629
00:32:57,160 --> 00:32:59,280
So while you've got that power,
630
00:32:59,320 --> 00:33:01,640
you've got to think about
how you use that power.
631
00:33:02,960 --> 00:33:07,080
Did this criticism lead Harry and
Meghan to re-evaluate their brand?
632
00:33:08,520 --> 00:33:10,760
Of course, their big brand,
really, is drama, isn't it?
633
00:33:10,800 --> 00:33:13,400
It's controversy. It's drama.
You think of the Sussexes,
634
00:33:13,440 --> 00:33:15,520
you think of drama about the tiara
635
00:33:15,560 --> 00:33:18,760
or drama about the naming of Lili,
or drama of the moving
636
00:33:18,800 --> 00:33:20,920
or the "freedom flight",
as Harry called it.
637
00:33:20,960 --> 00:33:23,760
You know,
getting out of Canada to get to LA,
638
00:33:23,800 --> 00:33:26,400
just as the kind of
curtain came down because of COVID.
639
00:33:26,440 --> 00:33:27,960
Can they ever get away from that?
640
00:33:30,680 --> 00:33:35,320
I think there is a sense now that
they have milked this narrative dry.
641
00:33:35,360 --> 00:33:39,320
I think they want to step away
from that victimhood mentality.
642
00:33:41,760 --> 00:33:43,360
For Harry and Meghan,
643
00:33:43,400 --> 00:33:47,320
is it now the case
that the very institution they left
644
00:33:47,360 --> 00:33:50,680
could now be what they need
to revitalise their brand?
645
00:33:52,160 --> 00:33:54,760
There is talk of a drive
to rehabilitate his image
646
00:33:54,800 --> 00:33:58,040
over here in Britain.
Yes, it is time for a rebrand.
647
00:33:58,080 --> 00:34:02,120
It is time to see them do something
different, to leave the past behind.
648
00:34:11,000 --> 00:34:14,240
At the Coronation
of King Charles III,
649
00:34:14,280 --> 00:34:16,480
Harry cut a lonely figure
650
00:34:16,520 --> 00:34:19,240
when he travelled to London
without Meghan.
651
00:34:19,280 --> 00:34:21,280
It is good that Harry came
to the Coronation
652
00:34:21,320 --> 00:34:24,440
cos I think it'd have been terrible
for him,
653
00:34:24,480 --> 00:34:27,760
for his brand, for the family,
if Harry hadn't come - so "tick".
654
00:34:27,800 --> 00:34:29,200
Well done, Harry, for coming.
655
00:34:29,240 --> 00:34:32,160
But, I mean, boy, was he made
to pay for what he'd done.
656
00:34:32,200 --> 00:34:36,160
I think the cameras were instructed
just not to linger on him at all.
657
00:34:37,640 --> 00:34:39,680
He literally made
a flying appearance.
658
00:34:39,720 --> 00:34:41,240
He came to Westminster Abbey.
659
00:34:41,280 --> 00:34:44,240
He didn't talk to any members of his
family apart from Jack and Eugenie,
660
00:34:44,280 --> 00:34:46,680
who he was sitting near and is
still on very good terms with.
661
00:34:48,840 --> 00:34:50,440
Immediately after the ceremony,
662
00:34:50,480 --> 00:34:53,080
Harry headed to Heathrow
to fly back to LA.
663
00:34:54,640 --> 00:34:58,000
But was this a sign of things
to come for the Sussex brand?
664
00:34:59,080 --> 00:35:02,280
A solo trip for Harry
back in a royal setting.
665
00:35:03,600 --> 00:35:06,960
Finding yourself
in a downward spiral,
666
00:35:07,000 --> 00:35:08,760
who do you reach out to,
667
00:35:08,800 --> 00:35:13,240
you know, for that lifeline,
and how do you recalibrate it?
668
00:35:13,280 --> 00:35:18,240
Buckingham Palace has just announced
that the King has cancer.
669
00:35:18,280 --> 00:35:19,880
REPORTER: How are you feeling?
670
00:35:19,920 --> 00:35:22,480
'I think health
is a great leveller.'
671
00:35:22,520 --> 00:35:25,000
And at times like this, when
you have a crisis in the family,
672
00:35:25,040 --> 00:35:27,960
you put all those things to one side
and you show up for each other.
673
00:35:44,800 --> 00:35:48,520
IMOGEN STUBBS: Three years
after leaving the UK for LA,
674
00:35:48,560 --> 00:35:53,240
by 2023, rifts between the Sussexes
and the royal family
675
00:35:53,280 --> 00:35:56,840
may not have been healed,
but some things were changing.
676
00:35:56,880 --> 00:36:01,680
Harry was making solo flying visits
back to his home country,
677
00:36:01,720 --> 00:36:04,520
and in February 2024,
678
00:36:04,560 --> 00:36:06,960
there was a more personal reason
to do so.
679
00:36:08,600 --> 00:36:10,600
We have some major breaking news
for you tonight.
680
00:36:10,640 --> 00:36:12,080
We're going to stay on air
until 6.30
681
00:36:12,120 --> 00:36:16,080
because Buckingham Palace has just
announced that the King has cancer.
682
00:36:17,520 --> 00:36:20,000
When Harry was told by his father
683
00:36:20,040 --> 00:36:21,840
that he'd been diagnosed
with cancer,
684
00:36:21,880 --> 00:36:25,760
Harry's instant reaction was,
"I must fly over to be with you."
685
00:36:27,520 --> 00:36:29,440
The King did change his plans,
actually,
686
00:36:29,480 --> 00:36:31,360
so that he could stay
at Clarence House
687
00:36:31,400 --> 00:36:33,040
to have that meeting with Harry.
688
00:36:33,080 --> 00:36:34,680
I think the fact
that he'd stayed back,
689
00:36:34,720 --> 00:36:36,400
he wanted to see his son,
690
00:36:36,440 --> 00:36:40,720
was an important step
in thawing relations.
691
00:36:40,760 --> 00:36:44,240
It's great that he managed to make
the time to come and see him.
692
00:36:44,280 --> 00:36:46,720
It's a shame that he doesn't feel
he can stay longer,
693
00:36:46,760 --> 00:36:48,960
but I think health
is a great leveller.
694
00:36:49,000 --> 00:36:50,240
And at times like this,
695
00:36:50,280 --> 00:36:52,280
when you have a crisis
in the family,
696
00:36:52,320 --> 00:36:53,880
you put all those things to one side
697
00:36:53,920 --> 00:36:56,040
and you show up for each other,
and that's what he did.
698
00:37:03,240 --> 00:37:05,360
And as this year has gone on,
699
00:37:05,400 --> 00:37:08,360
seeing Harry out on his own
has been a more common occurrence.
700
00:37:10,680 --> 00:37:13,240
Harry has been working
on his charitable projects.
701
00:37:13,280 --> 00:37:17,520
So he was at Climate Week
at the United Nations in New York.
702
00:37:17,560 --> 00:37:19,680
He'd come over to the UK
for Invictus.
703
00:37:19,720 --> 00:37:20,960
CHEERING
704
00:37:21,000 --> 00:37:23,800
Much was made of the fact that
he didn't have a family reunion,
705
00:37:23,840 --> 00:37:26,680
when, really, the focus should
have been on the tenth anniversary
706
00:37:26,720 --> 00:37:29,520
of the Invictus Games
and Harry very much being solo.
707
00:37:29,560 --> 00:37:32,800
This was his project.
It's his passion.
708
00:37:32,840 --> 00:37:36,200
Prince Harry was in London in
September for the WellChild Awards,
709
00:37:36,240 --> 00:37:38,680
and this is something
he has supported
710
00:37:38,720 --> 00:37:41,280
and been part of that charity
for years.
711
00:37:41,320 --> 00:37:45,480
Keep being you.
You've got this and we've got you.
712
00:37:47,640 --> 00:37:49,600
HARRY CHUCKLES
713
00:37:49,640 --> 00:37:51,280
And then he was in South Africa
714
00:37:51,320 --> 00:37:53,480
looking at his charitable
organisations there,
715
00:37:53,520 --> 00:37:55,040
including Sentebale.
716
00:37:55,080 --> 00:37:57,600
And I think that's all
about Prince Harry, you know,
717
00:37:57,640 --> 00:38:02,040
really being passionate
about what he's passionate about,
718
00:38:02,080 --> 00:38:03,760
with or without
the Duchess of Sussex.
719
00:38:03,800 --> 00:38:05,840
He did that before he met Meghan.
720
00:38:05,880 --> 00:38:08,280
He's still doing it now,
and I think that's brilliant.
721
00:38:08,320 --> 00:38:09,920
REPORTER: How are you, Meghan?
722
00:38:09,960 --> 00:38:15,160
Meghan, too, returned to her roots,
the Hollywood red carpet.
723
00:38:15,200 --> 00:38:18,000
We did see Meghan
back on the red carpet
724
00:38:18,040 --> 00:38:19,720
in a fabulous red dress,
725
00:38:19,760 --> 00:38:22,320
supporting the
Children's Hospital of Los Angeles,
726
00:38:22,360 --> 00:38:25,000
so she has been doing
her philanthropic work as well.
727
00:38:25,040 --> 00:38:27,680
She's looking at me like,
"What are you doing?"
728
00:38:27,720 --> 00:38:28,760
Have fun tonight.
729
00:38:28,800 --> 00:38:30,520
And even when they are together -
730
00:38:30,560 --> 00:38:33,120
on their joint trips
to Nigeria in May,
731
00:38:33,160 --> 00:38:35,040
and Colombia in August this year -
732
00:38:35,080 --> 00:38:37,880
they're still focusing
on their own projects.
733
00:38:37,920 --> 00:38:39,480
CHEERING
734
00:38:42,840 --> 00:38:47,200
The trips to Nigeria
and Colombia were not royal tours.
735
00:38:47,240 --> 00:38:51,560
They were tours for Harry and Meghan
in a private capacity
736
00:38:51,600 --> 00:38:53,520
to go over and promote their causes,
737
00:38:53,560 --> 00:38:55,440
Invictus Games, their charities,
738
00:38:55,480 --> 00:38:58,520
their patronages,
and also, really crucially,
739
00:38:58,560 --> 00:39:01,080
an opportunity for them
to be on the world stage.
740
00:39:01,120 --> 00:39:03,640
It looked,
to all intents and purposes,
741
00:39:03,680 --> 00:39:06,040
like a royal tour,
even though it wasn't,
742
00:39:06,080 --> 00:39:08,800
and that is the pulling power
of their brand.
743
00:39:08,840 --> 00:39:12,680
You know, that is the star appeal
of Harry and Meghan.
744
00:39:12,720 --> 00:39:13,840
WHISTLE TOOTS
745
00:39:13,880 --> 00:39:16,720
APPLAUSE
746
00:39:18,400 --> 00:39:21,440
While we're used
to seeing Harry and Meghan together,
747
00:39:21,480 --> 00:39:25,120
this marks a new period
in their professional lives.
748
00:39:25,160 --> 00:39:28,080
But what does it signal
for their brand?
749
00:39:28,120 --> 00:39:32,160
Harry and Meghan
have been such a unit for so long
750
00:39:32,200 --> 00:39:35,880
that it looks surprising now
to see them doing things separately,
751
00:39:35,920 --> 00:39:37,760
and it does look quite deliberate.
752
00:39:37,800 --> 00:39:39,880
The reason for Harry and Meghan
753
00:39:39,920 --> 00:39:42,400
to do their solo things
at the moment
754
00:39:42,440 --> 00:39:45,360
is about establishing
the different elements of the brand.
755
00:39:45,400 --> 00:39:49,760
You know, Meghan does want
to appeal to a certain demographic.
756
00:39:49,800 --> 00:39:53,400
Harry can go and do his thing
and show his dedication
757
00:39:53,440 --> 00:39:55,440
to philanthropic causes.
758
00:39:55,480 --> 00:39:58,640
Meghan's got that star power.
She can command a lot of things.
759
00:39:58,680 --> 00:40:02,280
And I think, on her own, she's just
as powerful as when she is with him.
760
00:40:02,320 --> 00:40:04,240
I think the same thing for him.
761
00:40:04,280 --> 00:40:06,920
PHOTOGRAPHER: Meghan. Meghan.
Meghan. Meghan.
762
00:40:06,960 --> 00:40:09,680
That's for you, you see?
763
00:40:09,720 --> 00:40:12,600
But can the Sussexes
maintain their relevance,
764
00:40:12,640 --> 00:40:17,240
and are they trading on their royal
and Hollywood prestige?
765
00:40:17,280 --> 00:40:20,120
Currently, Harry and Meghan are
trading on being Harry and Meghan -
766
00:40:20,160 --> 00:40:23,040
glamour, attraction,
royal family heritage.
767
00:40:23,080 --> 00:40:25,440
I think what Harry and Meghan
have realised
768
00:40:25,480 --> 00:40:29,480
is that their importance
and influence
769
00:40:29,520 --> 00:40:33,520
does depend, at the moment,
and up until now,
770
00:40:33,560 --> 00:40:35,160
on their role
within the royal family.
771
00:40:35,200 --> 00:40:36,800
And if they're not in
the royal family,
772
00:40:36,840 --> 00:40:39,440
what have they got to say
about the royal family?
773
00:40:39,480 --> 00:40:41,880
What information
have they got left to divulge?
774
00:40:41,920 --> 00:40:43,960
Well, of course,
very little because most members
775
00:40:44,000 --> 00:40:46,400
of the royal family
are no longer speaking to them.
776
00:40:46,440 --> 00:40:50,160
They're definitely still trying
to trade on their clout
777
00:40:50,200 --> 00:40:52,520
and their royal names.
778
00:40:52,560 --> 00:40:57,000
I think it's fascinating that,
you know, they want the HRH titles
779
00:40:57,040 --> 00:40:59,680
for their children, but they're
no longer working royals.
780
00:41:09,840 --> 00:41:13,640
So how do Harry and Meghan
move their brand forward,
781
00:41:13,680 --> 00:41:16,640
and are they able
to cut ties with the firm?
782
00:41:17,720 --> 00:41:20,680
Where this journey has run
783
00:41:20,720 --> 00:41:22,640
is because of the strength
of the royal family.
784
00:41:22,680 --> 00:41:24,800
It possibly is an experiment.
785
00:41:24,840 --> 00:41:27,160
Possibly, it is a reboot.
786
00:41:27,200 --> 00:41:29,840
Um, all those things suggest
787
00:41:29,880 --> 00:41:34,360
that they have very different
sort of visions
788
00:41:34,400 --> 00:41:37,840
of what the Sussex brand
should mean.
789
00:41:37,880 --> 00:41:40,480
I think their brand is confused
because, yes,
790
00:41:40,520 --> 00:41:43,200
you have the lifestyle element
that they're looking for,
791
00:41:43,240 --> 00:41:44,960
but there's so much baggage
792
00:41:45,000 --> 00:41:47,800
with their conflicts
with the royal family,
793
00:41:47,840 --> 00:41:50,840
we don't really know
if they're gonna be able
794
00:41:50,880 --> 00:41:53,720
to shed the baggage that they have
795
00:41:53,760 --> 00:41:57,480
and to move forward with the
lifestyle-influencer side of things.
796
00:41:57,520 --> 00:42:00,080
But it's definitely
their biggest single challenge
797
00:42:00,120 --> 00:42:02,160
when it comes
to their public relations.
798
00:42:03,320 --> 00:42:06,360
And with Harry contracted
to write three more books
799
00:42:06,400 --> 00:42:08,960
and a lucrative Netflix deal
to fulfil,
800
00:42:09,000 --> 00:42:12,040
there's a lot more to come
from brand Sussex.
801
00:42:12,080 --> 00:42:13,760
When you consider the next projects
802
00:42:13,800 --> 00:42:15,520
that are going
to come out on Netflix,
803
00:42:15,560 --> 00:42:18,240
it's going to be a series
that Harry has produced on polo.
804
00:42:18,280 --> 00:42:21,240
Meghan is doing a sort of
cookery show with,
805
00:42:21,280 --> 00:42:23,520
I'm sure,
celebrity guests and friends.
806
00:42:23,560 --> 00:42:25,920
They have to be coming up
with original content.
807
00:42:25,960 --> 00:42:28,480
That deal with Netflix
will only continue
808
00:42:28,520 --> 00:42:30,080
while they're coming up
with content.
809
00:42:31,160 --> 00:42:35,400
With a renewed focus on charity
and his philanthropic ventures,
810
00:42:35,440 --> 00:42:39,120
we may see Harry return
to more familiar territory.
811
00:42:39,160 --> 00:42:41,400
But the things
that Harry has done recently,
812
00:42:41,440 --> 00:42:46,680
they could have come from any page
of his royal diary pre-2020.
813
00:42:46,720 --> 00:42:49,120
It was absolute
Prince Harry textbook of old.
814
00:42:49,160 --> 00:42:51,120
It was royal rota central.
It was brilliant.
815
00:42:51,160 --> 00:42:53,960
When we see Harry on his own,
we often see Harry at his best,
816
00:42:54,000 --> 00:42:56,240
doing the projects
he's passionate about,
817
00:42:56,280 --> 00:42:58,640
doing the work
that he absolutely loves
818
00:42:58,680 --> 00:43:01,160
and reminding us all
of the old Prince Harry,
819
00:43:01,200 --> 00:43:04,280
who I think
many people really miss.
820
00:43:04,320 --> 00:43:05,360
CHEERING
821
00:43:05,400 --> 00:43:08,560
We may see Meghan, too,
return to her roots.
822
00:43:08,600 --> 00:43:10,200
Along with media deals,
823
00:43:10,240 --> 00:43:12,480
she'll launch
her new lifestyle brand,
824
00:43:12,520 --> 00:43:14,720
American Riviera Orchard,
825
00:43:14,760 --> 00:43:18,320
which she teased
in this glitzy Instagram video.
826
00:43:18,360 --> 00:43:22,520
It shows the duchess at home,
cooking in a rustic kitchen.
827
00:43:22,560 --> 00:43:24,680
We know that that's
very important to her,
828
00:43:24,720 --> 00:43:26,240
and that's going to be
all about her.
829
00:43:26,280 --> 00:43:29,240
It feels like she's going back
to her roots when she had The Tig,
830
00:43:29,280 --> 00:43:32,680
and, hopefully, it will be
a really positive thing for her.
831
00:43:32,720 --> 00:43:34,680
Some people want to be part
of her life.
832
00:43:39,880 --> 00:43:42,960
The future seems promising
for the former royals
833
00:43:43,000 --> 00:43:45,680
turned lifestyle influencers
and philanthropists.
834
00:43:47,280 --> 00:43:50,040
So what are the next steps
for brand Sussex
835
00:43:50,080 --> 00:43:51,760
and the people behind it?
836
00:43:51,800 --> 00:43:54,640
"What next?" is a big question
for Harry and Meghan,
837
00:43:54,680 --> 00:43:57,280
and I suppose it's the one that
we're all sitting here watching
838
00:43:57,320 --> 00:43:58,640
because, with this couple,
839
00:43:58,680 --> 00:44:00,960
you never quite know
what you're going to get.
840
00:44:01,000 --> 00:44:02,880
I think with Meghan,
it's about lifestyle,
841
00:44:02,920 --> 00:44:05,960
it's about homeliness,
it's about being a good mother.
842
00:44:06,000 --> 00:44:08,520
It's about being altruistic,
which she certainly is,
843
00:44:08,560 --> 00:44:11,800
and it's about being a caring person
within a community.
844
00:44:11,840 --> 00:44:14,600
Harry wanting to go back
to the old Harry,
845
00:44:14,640 --> 00:44:15,920
trying to be the quieter Harry.
846
00:44:15,960 --> 00:44:17,960
"This is what I'm about" Harry,
the philanthropy,
847
00:44:18,000 --> 00:44:19,280
the charities, the children.
848
00:44:19,320 --> 00:44:22,520
As long as they keep their eyes
on the path
849
00:44:22,560 --> 00:44:25,480
and the prize of showing up,
doing good,
850
00:44:25,520 --> 00:44:27,320
continuing
in their philanthropic work,
851
00:44:27,360 --> 00:44:29,080
I think that they'll be great.
71432
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