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These are the user uploaded subtitles that are being translated: 1 00:00:03,670 --> 00:00:06,779 remix to combine or edit existing 2 00:00:06,779 --> 00:00:09,670 materials to produce something new 3 00:00:09,670 --> 00:00:12,310 the term remix originally applied to 4 00:00:12,310 --> 00:00:14,470 music it rose to prominence late last 5 00:00:14,470 --> 00:00:17,380 century during the heyday of hip hop the 6 00:00:17,380 --> 00:00:19,510 first popular music form to incorporate 7 00:00:19,510 --> 00:00:24,400 sampling from existing recordings early 8 00:00:24,400 --> 00:00:26,320 example Sugar Hill Gang samples the bass 9 00:00:26,320 --> 00:00:28,119 riff from sheiks and good times in the 10 00:00:28,119 --> 00:00:31,480 1979 hit rapper's delight' now what you 11 00:00:31,480 --> 00:00:35,200 hear is not a test on rapid the beat and 12 00:00:35,200 --> 00:00:37,480 me the groove and my friends are gonna 13 00:00:37,480 --> 00:00:46,690 try me since then that same bass line 14 00:00:46,690 --> 00:01:00,370 has been sampled dozens of times 15 good 15 00:01:00,370 --> 00:01:03,249 no strike real nice and I'm a pop I'm a 16 00:01:03,249 --> 00:01:09,310 son Trey haha oh so better gotta skip 17 00:01:09,310 --> 00:01:10,840 ahead to the present and anybody can 18 00:01:10,840 --> 00:01:13,000 remix anything music video photos 19 00:01:13,000 --> 00:01:14,320 whatever and distribute it globally 20 00:01:14,320 --> 00:01:16,570 pretty much instantly you don't need 21 00:01:16,570 --> 00:01:17,979 expensive tools you don't need a 22 00:01:17,979 --> 00:01:19,869 distributor you don't even need skills 23 00:01:19,869 --> 00:01:22,780 remix Inc is a Foca anybody can do it 24 00:01:22,780 --> 00:01:25,380 yet these techniques copying materials 25 00:01:25,380 --> 00:01:27,759 transforming them combining them the 26 00:01:27,759 --> 00:01:30,040 same ones used at any level of creation 27 00:01:30,040 --> 00:01:34,230 you might even say everything is a remix 28 00:01:34,230 --> 00:01:38,850 now to explain let's start in England 29 00:01:38,850 --> 00:01:42,020 in 1968 30 00:01:52,390 --> 00:01:54,650 Jimmy paid recruits John Paul Jones 31 00:01:54,650 --> 00:01:57,410 Robert Plant and John Bonham to form 32 00:01:57,410 --> 00:02:00,560 Led Zeppelin they play extremely loud 33 00:02:00,560 --> 00:02:02,290 blues music that will soon be known as 34 00:02:02,290 --> 00:02:06,590 wait let's start in Paris in 1961 35 00:02:06,590 --> 00:02:08,720 William Burroughs coins the term heavy 36 00:02:08,720 --> 00:02:10,699 metal in the novel of The Soft Machine a 37 00:02:10,699 --> 00:02:12,250 book composed using the cut-up technique 38 00:02:12,250 --> 00:02:14,810 taking existing writing and literally 39 00:02:14,810 --> 00:02:18,080 chopping it up rearranging it so in 1961 40 00:02:18,080 --> 00:02:19,880 William Burroughs not only invents the 41 00:02:19,880 --> 00:02:21,530 term heavy metal the brand new music 42 00:02:21,530 --> 00:02:22,760 Zeppelin and a few other groups of 43 00:02:22,760 --> 00:02:25,580 pioneer he also produces an early remix 44 00:02:25,580 --> 00:02:30,350 back to Zeppelin by the mid-1970s Led 45 00:02:30,350 --> 00:02:31,880 Zeppelin are the biggest touring rock 46 00:02:31,880 --> 00:02:34,070 band in America yet many critics and 47 00:02:34,070 --> 00:02:37,760 peers label them as ripoffs the case 48 00:02:37,760 --> 00:02:40,130 goes like this the opening and closing 49 00:02:40,130 --> 00:02:42,200 sections of bringing on home are lifted 50 00:02:42,200 --> 00:02:44,300 from a tune by Willie Dixon entitled not 51 00:02:44,300 --> 00:02:49,040 coincidentally bring it on home but I'm 52 00:02:49,040 --> 00:02:52,490 bout my chicken I got my 53 00:02:52,490 --> 00:02:54,740 know the lemon song lifts numerous 54 00:02:54,740 --> 00:02:58,780 lyrics from Howlin Wolf's killin fool 55 00:03:09,030 --> 00:03:11,490 black mountainside lifts its melody from 56 00:03:11,490 --> 00:03:13,680 black waterside a traditional arranged 57 00:03:13,680 --> 00:03:16,490 by Bert Jansch 58 00:03:21,080 --> 00:03:23,370 Dazed and Confused features different 59 00:03:23,370 --> 00:03:25,170 lyrics but is clearly an uncredited 60 00:03:25,170 --> 00:03:27,510 cover of the same title song by Jake 61 00:03:27,510 --> 00:03:30,600 Holmes Holmes file suit over 40 years 62 00:03:30,600 --> 00:03:37,650 later in 2010 it's not dazed and 63 00:03:37,650 --> 00:03:40,680 confused' hanging on by a thread 64 00:03:40,680 --> 00:03:43,680 and the big one stairway to heaven pulls 65 00:03:43,680 --> 00:03:46,050 its opening from spirits Taurus the 66 00:03:46,050 --> 00:03:48,060 estate of songwriter Randi California 67 00:03:48,060 --> 00:03:51,950 filed suit in 2014 68 00:04:05,860 --> 00:04:08,599 Zeppelin clearly copied a lot of other 69 00:04:08,599 --> 00:04:10,700 people's material but that alone isn't 70 00:04:10,700 --> 00:04:11,480 unusual 71 00:04:11,480 --> 00:04:13,099 only two things distinguish Zeppelin 72 00:04:13,099 --> 00:04:15,349 from their peers firstly when Zeppelin 73 00:04:15,349 --> 00:04:17,029 use someone else's material they didn't 74 00:04:17,029 --> 00:04:18,738 tribute songwriting to the original 75 00:04:18,738 --> 00:04:20,720 artists most British blues groups 76 00:04:20,720 --> 00:04:23,210 reporting lots of covers but unlike 77 00:04:23,210 --> 00:04:24,830 Zeppelin they didn't claim to have 78 00:04:24,830 --> 00:04:26,690 written secondly Zeppelin didn't modify 79 00:04:26,690 --> 00:04:28,430 their versions enough to claim they were 80 00:04:28,430 --> 00:04:30,590 original many bands knockoff acts that 81 00:04:30,590 --> 00:04:32,120 came before them but they tend to 82 00:04:32,120 --> 00:04:33,770 emulate the general sound rather than 83 00:04:33,770 --> 00:04:36,380 specific lyrics or melodies Zeppelin 84 00:04:36,380 --> 00:04:37,970 copied without making fundamental 85 00:04:37,970 --> 00:04:41,900 changes so these two things covers 86 00:04:41,900 --> 00:04:43,490 performances of other people's material 87 00:04:43,490 --> 00:04:45,350 and knock-offs 88 00:04:45,350 --> 00:04:47,479 copies that stay within legal boundaries 89 00:04:47,479 --> 00:04:49,940 these are long-standing examples of 90 00:04:49,940 --> 00:04:52,610 legal remix in this stuff accounts for 91 00:04:52,610 --> 00:04:54,380 almost everything entertainment industry 92 00:04:54,380 --> 00:04:56,600 produces and that's where we're headed 93 00:04:56,600 --> 00:04:59,680 in part two 94 00:05:10,400 --> 00:05:12,460 ah 95 00:05:16,960 --> 00:05:19,520 wait one less thing in the wake of their 96 00:05:19,520 --> 00:05:21,440 enormous success Led Zeppelin went from 97 00:05:21,440 --> 00:05:23,720 the copier to the copied first in the 98 00:05:23,720 --> 00:05:25,820 70s with groups like Aerosmith and Hart 99 00:05:25,820 --> 00:05:27,830 in Boston then during the 80s heavy 100 00:05:27,830 --> 00:05:29,870 metal craze and on into the era of 101 00:05:29,870 --> 00:05:32,000 sampling here's the beats from when the 102 00:05:32,000 --> 00:05:36,460 levee breaks getting sampled and remixed 103 00:06:00,039 --> 00:06:02,759 I want to go 104 00:06:11,190 --> 00:06:13,780 perhaps it's because movies are so 105 00:06:13,780 --> 00:06:16,900 massively expensive to make perhaps it's 106 00:06:16,900 --> 00:06:19,180 because graphic novels TV shows video 107 00:06:19,180 --> 00:06:21,610 games books and the like are such rich 108 00:06:21,610 --> 00:06:24,040 sources of material or perhaps it's 109 00:06:24,040 --> 00:06:26,290 because audiences just prefer the 110 00:06:26,290 --> 00:06:27,070 familiar 111 00:06:27,070 --> 00:06:29,710 whatever the reason most box-office hits 112 00:06:29,710 --> 00:06:34,720 rely heavily on existing material of the 113 00:06:34,720 --> 00:06:37,060 10 highest-grossing films per year from 114 00:06:37,060 --> 00:06:40,990 the last 10 years 74 out of 100 are 115 00:06:40,990 --> 00:06:43,180 either sequels or remakes of earlier 116 00:06:43,180 --> 00:06:45,760 films or adaptations of comic books 117 00:06:45,760 --> 00:06:49,000 video games books and so on transforming 118 00:06:49,000 --> 00:06:51,880 the old into the new is Hollywood's 119 00:06:51,880 --> 00:06:55,410 greatest talent 120 00:07:03,270 --> 00:07:05,920 at this point we've got three sequels to 121 00:07:05,920 --> 00:07:07,930 a film adapted from a theme park 122 00:07:07,930 --> 00:07:10,150 attraction we've got a movie musical 123 00:07:10,150 --> 00:07:12,310 based on a musical which was based on a 124 00:07:12,310 --> 00:07:15,550 movie we've got two sequels to a film 125 00:07:15,550 --> 00:07:17,260 that was adapted from an animated TV 126 00:07:17,260 --> 00:07:22,600 show based on a line of toys we've got a 127 00:07:22,600 --> 00:07:24,220 movie based on two books one of which 128 00:07:24,220 --> 00:07:26,140 was based on a blog which was inspired 129 00:07:26,140 --> 00:07:28,270 by the other book that was adapted into 130 00:07:28,270 --> 00:07:31,120 the film Julie and Julia do you follow 131 00:07:31,120 --> 00:07:33,910 we've got 11 Star Trek films 12 Friday 132 00:07:33,910 --> 00:07:38,380 the 13th and 23 James Bond's we've got 133 00:07:38,380 --> 00:07:40,180 stories that have been told retold 134 00:07:40,180 --> 00:07:42,610 transformed referenced and subverted 135 00:07:42,610 --> 00:07:45,250 since the dawn of cinema we've seen 136 00:07:45,250 --> 00:07:47,530 vampires more from hideous monsters to 137 00:07:47,530 --> 00:07:50,530 caped bedroom invaders to campy jokes to 138 00:07:50,530 --> 00:07:55,260 sexy hunks to sexier hunks 139 00:07:55,310 --> 00:07:57,740 of the few box-office hits that aren't 140 00:07:57,740 --> 00:08:00,650 sequels remakes or adaptations the word 141 00:08:00,650 --> 00:08:03,200 original wouldn't spring to mind to 142 00:08:03,200 --> 00:08:03,980 describe them 143 00:08:03,980 --> 00:08:06,620 these are genre movies and they stick to 144 00:08:06,620 --> 00:08:09,139 pretty standard templates genres then 145 00:08:09,139 --> 00:08:10,970 break up into subgenres with our own 146 00:08:10,970 --> 00:08:13,790 even more specific conventions so within 147 00:08:13,790 --> 00:08:15,440 the category of horror films we have 148 00:08:15,440 --> 00:08:18,080 subgenres like supernatural slasher 149 00:08:18,080 --> 00:08:21,110 zombie and creature feature all have 150 00:08:21,110 --> 00:08:23,050 standard elements that are appropriated 151 00:08:23,050 --> 00:08:26,210 transformed and subverted let's use the 152 00:08:26,210 --> 00:08:29,230 biggest film of the decade as an example 153 00:08:29,230 --> 00:08:31,910 now it's not a sequel remake or 154 00:08:31,910 --> 00:08:34,789 adaptation but it is a genre film sci-fi 155 00:08:34,789 --> 00:08:36,860 and most tellingly it's a member of a 156 00:08:36,860 --> 00:08:38,990 tiny sub-genre we're sympathetic white 157 00:08:38,990 --> 00:08:40,969 people feel bad about all the murder 158 00:08:40,969 --> 00:08:43,549 pillaging and annihilation being done on 159 00:08:43,549 --> 00:08:46,280 their behalf I call this sub-genre sorry 160 00:08:46,280 --> 00:08:48,589 about colonialism I'm talking about 161 00:08:48,589 --> 00:08:50,510 movies like Dances with Wolves The Last 162 00:08:50,510 --> 00:08:52,700 Samurai the last of Mohicans d'un 163 00:08:52,700 --> 00:08:55,160 Lawrence of Arabia a man called horse 164 00:08:55,160 --> 00:09:00,680 and even Fern Gully and Pocahontas films 165 00:09:00,680 --> 00:09:02,870 are built on other films as well as on 166 00:09:02,870 --> 00:09:05,000 books TV shows actual events plays 167 00:09:05,000 --> 00:09:07,250 whatever this applies to everything from 168 00:09:07,250 --> 00:09:09,380 the lowly is on refills right on up to 169 00:09:09,380 --> 00:09:11,930 revered Indy fare and it even applies to 170 00:09:11,930 --> 00:09:14,960 massively influential blockbusters the 171 00:09:14,960 --> 00:09:18,290 kinds of films that reshape pop culture 172 00:09:18,290 --> 00:09:21,520 which brings us to 173 00:09:22,240 --> 00:09:25,029 even now star wars indoors as a work of 174 00:09:25,029 --> 00:09:27,249 impressive imagination but many of its 175 00:09:27,249 --> 00:09:28,899 individual components are as 176 00:09:28,899 --> 00:09:31,600 recognizable as the samples in a remix 177 00:09:31,600 --> 00:09:34,209 the foundation for Star Wars comes from 178 00:09:34,209 --> 00:09:36,490 Joseph Campbell he popularized the 179 00:09:36,490 --> 00:09:38,470 structures of myth in his book the hero 180 00:09:38,470 --> 00:09:40,059 with a thousand faces 181 00:09:40,059 --> 00:09:42,189 Star Wars follows the outline of the 182 00:09:42,189 --> 00:09:44,259 monomyth which consists of stages like 183 00:09:44,259 --> 00:09:46,300 the call to adventure supernatural aid 184 00:09:46,300 --> 00:09:47,860 the belly of the whale the road of 185 00:09:47,860 --> 00:09:49,540 trials the meeting with the goddess and 186 00:09:49,540 --> 00:09:52,269 a bunch more also huge influences were 187 00:09:52,269 --> 00:09:54,249 the Flash Gordon serials from the 30s 188 00:09:54,249 --> 00:09:56,679 and Japanese director Akira Kurosawa 189 00:09:56,679 --> 00:09:59,319 star wars plays much like an updated 190 00:09:59,319 --> 00:10:01,240 version of Flash Gordon right down to 191 00:10:01,240 --> 00:10:03,129 the soft wipes and the opening titles 192 00:10:03,129 --> 00:10:06,399 design from Kurosawa we get masters of 193 00:10:06,399 --> 00:10:08,439 spiritual martial arts a low-ranking 194 00:10:08,439 --> 00:10:11,439 bickering duo more soft wipes a beneath 195 00:10:11,439 --> 00:10:13,509 the floorboards hideaway and a boastful 196 00:10:13,509 --> 00:10:16,240 baddie getting his arm chopped done my 197 00:10:16,240 --> 00:10:18,819 channels name love it you just watch 198 00:10:18,819 --> 00:10:20,829 yourself we want it Ben 199 00:10:20,829 --> 00:10:25,379 I have the death sentence on 12 systems 200 00:10:33,160 --> 00:10:36,260 war films and westerns were also huge 201 00:10:36,260 --> 00:10:38,390 sources for Star Wars the scene where 202 00:10:38,390 --> 00:10:40,070 Luke discovers his slaughtered family 203 00:10:40,070 --> 00:10:43,660 resembles this scene from The Searchers 204 00:10:47,530 --> 00:10:52,070 and the scene where Han Solo shoots 205 00:10:52,070 --> 00:10:54,740 Rideau resembles this scene from the 206 00:10:54,740 --> 00:11:01,160 good the bad and the ugly the climactic 207 00:11:01,160 --> 00:11:03,950 air strikes in the Dambusters 633 208 00:11:03,950 --> 00:11:05,360 squadron and the bridges at toko-ri 209 00:11:05,360 --> 00:11:08,180 played very similarly to the run in the 210 00:11:08,180 --> 00:11:10,490 Death Star and in many cases existing 211 00:11:10,490 --> 00:11:12,710 shots were even used as templates for 212 00:11:12,710 --> 00:11:16,000 Star Wars special effects 213 00:11:22,520 --> 00:11:24,950 there's also many other elements clearly 214 00:11:24,950 --> 00:11:27,170 derived from various films we have a tin 215 00:11:27,170 --> 00:11:29,570 man like the tin woman in Metropolis a 216 00:11:29,570 --> 00:11:32,240 couple shots inspired by 2001 I grabbed 217 00:11:32,240 --> 00:11:34,370 the girl on swing scene like this one in 218 00:11:34,370 --> 00:11:36,500 the 7th voyage of Sinbad a holographic 219 00:11:36,500 --> 00:11:38,089 projection kind of like the one in 220 00:11:38,089 --> 00:11:40,339 Forbidden Planet a rally resembling this 221 00:11:40,339 --> 00:11:42,140 one in triumph of the will and cute 222 00:11:42,140 --> 00:11:44,360 little robots much like those in Silent 223 00:11:44,360 --> 00:11:49,460 Running George Lucas copied materials he 224 00:11:49,460 --> 00:11:51,529 combined them he transformed them 225 00:11:51,529 --> 00:11:53,570 without the films that preceded it 226 00:11:53,570 --> 00:11:56,450 there could be no Star Wars creation 227 00:11:56,450 --> 00:11:59,330 requires influence everything we make is 228 00:11:59,330 --> 00:12:02,060 a remix of existing creations our lives 229 00:12:02,060 --> 00:12:04,850 and the lives of others as Isaac Newton 230 00:12:04,850 --> 00:12:07,130 once said we stand on the shoulders of 231 00:12:07,130 --> 00:12:09,589 giants which is what he was doing when 232 00:12:09,589 --> 00:12:11,600 he adapted that saying from Bernard de 233 00:12:11,600 --> 00:12:14,240 chartres in part 3 we'll further explore 234 00:12:14,240 --> 00:12:16,910 this idea and charge the blurry boundary 235 00:12:16,910 --> 00:12:21,040 between the original and the unoriginal 236 00:12:26,569 --> 00:12:28,799 George Lucas was the most movie 237 00:12:28,799 --> 00:12:30,479 saturated filmmaker of his era 238 00:12:30,479 --> 00:12:34,639 but that baton has since been passed to 239 00:12:34,879 --> 00:12:38,009 Quentin Tarantino's remix master thesis 240 00:12:38,009 --> 00:12:40,199 is Kill Bill which is probably the 241 00:12:40,199 --> 00:12:44,359 closest thing Hollywood has to a mashup 242 00:12:49,190 --> 00:12:51,480 packed with elements pulled from 243 00:12:51,480 --> 00:12:55,890 countless films kill bill raises filmic 244 00:12:55,890 --> 00:12:57,540 sampling to new heights of 245 00:12:57,540 --> 00:13:00,660 sophistication the killer nursing in 246 00:13:00,660 --> 00:13:02,520 particular is almost entirely a 247 00:13:02,520 --> 00:13:04,500 recombination of elements from existing 248 00:13:04,500 --> 00:13:06,810 films the basic action is the same as 249 00:13:06,810 --> 00:13:08,550 this scene from Black Sunday where a 250 00:13:08,550 --> 00:13:10,560 woman disguised as a nurse attempts to 251 00:13:10,560 --> 00:13:12,360 murder a patient with a syringe of red 252 00:13:12,360 --> 00:13:15,030 fluid Daryl Hannah's eyepatch is a nod 253 00:13:15,030 --> 00:13:16,650 to the lead character and they call her 254 00:13:16,650 --> 00:13:18,900 one eye and the tune she's whistling is 255 00:13:18,900 --> 00:13:21,600 taken from the 1968 thriller twisted 256 00:13:21,600 --> 00:13:33,660 nerve capping it off the split-screen 257 00:13:33,660 --> 00:13:35,610 effect is modeled on techniques used by 258 00:13:35,610 --> 00:13:37,890 Brian De Palma in an assortment of films 259 00:13:37,890 --> 00:13:40,940 including carrot 260 00:13:54,580 --> 00:13:57,640 the act of creation is surrounded by a 261 00:13:57,640 --> 00:14:01,089 fog of myths myths that creativity comes 262 00:14:01,089 --> 00:14:03,850 via inspiration that original creations 263 00:14:03,850 --> 00:14:06,040 break the mold that they're the products 264 00:14:06,040 --> 00:14:08,680 of geniuses and appear as quickly as 265 00:14:08,680 --> 00:14:11,320 electricity can heat of filaments but 266 00:14:11,320 --> 00:14:14,500 creativity isn't magic it happens by 267 00:14:14,500 --> 00:14:16,750 applying ordinary tools of thought to 268 00:14:16,750 --> 00:14:19,269 existing materials and the soil from 269 00:14:19,269 --> 00:14:21,220 which we grow our creations is something 270 00:14:21,220 --> 00:14:24,399 with scorn and misunderstand even though 271 00:14:24,399 --> 00:14:28,740 it gives us so much and that's copying 272 00:14:28,740 --> 00:14:32,079 but simply copying is how we learn we 273 00:14:32,079 --> 00:14:34,029 can't introduce anything new until we're 274 00:14:34,029 --> 00:14:36,279 fluent in the language of our domain and 275 00:14:36,279 --> 00:14:39,339 we do that through emulation for 276 00:14:39,339 --> 00:14:40,750 instance all artists spend their 277 00:14:40,750 --> 00:14:42,459 formative years producing derivative 278 00:14:42,459 --> 00:14:44,980 work Bob Dylan's first album contained 279 00:14:44,980 --> 00:14:48,040 eleven cover songs richard pryor began 280 00:14:48,040 --> 00:14:49,660 his stand-up career doing a not very 281 00:14:49,660 --> 00:14:52,690 good imitation of Bill Cosby and Hunter 282 00:14:52,690 --> 00:14:55,240 s Thompson retyped The Great Gatsby 283 00:14:55,240 --> 00:14:57,610 just to get the feel of writing a great 284 00:14:57,610 --> 00:15:01,029 novel nobody starts out original we need 285 00:15:01,029 --> 00:15:02,649 copying to build a foundation of 286 00:15:02,649 --> 00:15:05,200 knowledge and understanding and after 287 00:15:05,200 --> 00:15:09,959 that things can get interesting 288 00:15:17,090 --> 00:15:19,350 after we've grounded ourselves in the 289 00:15:19,350 --> 00:15:21,180 fundamentals through copying it's then 290 00:15:21,180 --> 00:15:22,890 possible to create something new through 291 00:15:22,890 --> 00:15:25,020 transformation taking an idea and 292 00:15:25,020 --> 00:15:27,240 creating variations this is 293 00:15:27,240 --> 00:15:29,040 time-consuming tinkering but it can 294 00:15:29,040 --> 00:15:31,590 eventually produce a breakthrough James 295 00:15:31,590 --> 00:15:33,540 Watt created a major improvement to the 296 00:15:33,540 --> 00:15:35,190 steam engine because he was assigned to 297 00:15:35,190 --> 00:15:37,770 repair a Thomas Newcomen steam engine he 298 00:15:37,770 --> 00:15:39,960 then spent 12 years developing his 299 00:15:39,960 --> 00:15:41,610 version Christopher Latham Sholes 300 00:15:41,610 --> 00:15:43,650 modeled his typewriter keyboard on a 301 00:15:43,650 --> 00:15:44,310 piano 302 00:15:44,310 --> 00:15:46,590 this design slowly evolved over five 303 00:15:46,590 --> 00:15:49,020 years into the QWERTY layout he still 304 00:15:49,020 --> 00:15:51,630 used today and Thomas Edison didn't 305 00:15:51,630 --> 00:15:53,490 invent the lightbulb his first patent 306 00:15:53,490 --> 00:15:55,950 was improvement in electric lamps but he 307 00:15:55,950 --> 00:15:57,420 did produce the first commercially 308 00:15:57,420 --> 00:15:59,940 viable one after trying six thousand 309 00:15:59,940 --> 00:16:01,620 different materials for the filament 310 00:16:01,620 --> 00:16:04,740 these are all major advances but they're 311 00:16:04,740 --> 00:16:07,020 not original ideas so much as tipping 312 00:16:07,020 --> 00:16:09,240 points in a continuous line of invention 313 00:16:09,240 --> 00:16:11,910 by many different people but the most 314 00:16:11,910 --> 00:16:14,070 dramatic results can happen when ideas 315 00:16:14,070 --> 00:16:16,080 are combined by connecting ideas 316 00:16:16,080 --> 00:16:18,300 together creative leaps can be made 317 00:16:18,300 --> 00:16:20,460 producing some of history's biggest 318 00:16:20,460 --> 00:16:22,890 breakthroughs johann Gutenberg's 319 00:16:22,890 --> 00:16:25,170 printing press was invented around 1440 320 00:16:25,170 --> 00:16:27,420 but almost all its components had been 321 00:16:27,420 --> 00:16:30,150 around for centuries Henry Ford and the 322 00:16:30,150 --> 00:16:31,740 Ford Motor Company didn't invent the 323 00:16:31,740 --> 00:16:33,810 assembly line interchangeable parts or 324 00:16:33,810 --> 00:16:35,850 even the automobile itself but they 325 00:16:35,850 --> 00:16:38,250 combined all these elements in 1908 to 326 00:16:38,250 --> 00:16:40,200 produce the first mass-market car the 327 00:16:40,200 --> 00:16:42,690 Model T and the Internet slowly grew 328 00:16:42,690 --> 00:16:44,640 over several decades as networks and 329 00:16:44,640 --> 00:16:46,740 protocols merged it finally hit critical 330 00:16:46,740 --> 00:16:50,130 mass in 1991 when Tim berners-lee added 331 00:16:50,130 --> 00:16:51,530 the World Wide Web 332 00:16:51,530 --> 00:16:53,600 these are the basic elements of 333 00:16:53,600 --> 00:16:56,870 creativity copy transform and combine 334 00:16:56,870 --> 00:16:59,420 and the perfect illustration of all 335 00:16:59,420 --> 00:17:01,160 these at work is the story of the 336 00:17:01,160 --> 00:17:03,740 devices we're using right now so let's 337 00:17:03,740 --> 00:17:05,540 travel back to the dawn of the personal 338 00:17:05,540 --> 00:17:07,459 computer revolution and look at the 339 00:17:07,459 --> 00:17:10,990 company that started it all 340 00:17:11,770 --> 00:17:14,410 Xerox 341 00:17:14,410 --> 00:17:16,730 Xerox invented the modern personal 342 00:17:16,730 --> 00:17:19,640 computer in the early 70s the alto was a 343 00:17:19,640 --> 00:17:21,589 mouse driven system with a graphical 344 00:17:21,589 --> 00:17:24,170 user interface there in mind that a 345 00:17:24,170 --> 00:17:25,910 popular personal computer of this era 346 00:17:25,910 --> 00:17:28,400 was operated with switches and if you 347 00:17:28,400 --> 00:17:29,540 flip them in the right order 348 00:17:29,540 --> 00:17:32,570 you got to see blinking lights the alto 349 00:17:32,570 --> 00:17:34,900 was way ahead of its time 350 00:17:34,900 --> 00:17:37,460 eventually Apple got a low - the alto 351 00:17:37,460 --> 00:17:40,070 and later released not one but two 352 00:17:40,070 --> 00:17:42,260 computers with graphical interfaces the 353 00:17:42,260 --> 00:17:43,970 Lisa and its more successful follow-up 354 00:17:43,970 --> 00:17:46,910 the Macintosh the alto was never a 355 00:17:46,910 --> 00:17:49,100 commercial product but Xerox did release 356 00:17:49,100 --> 00:17:51,740 a system based on it in 1981 the star 357 00:17:51,740 --> 00:17:54,680 8010 two years before the Lisa three 358 00:17:54,680 --> 00:17:56,630 years before the Mac it was the star on 359 00:17:56,630 --> 00:17:58,640 the alto that served as the foundation 360 00:17:58,640 --> 00:18:02,960 for the Macintosh the Xerox star used a 361 00:18:02,960 --> 00:18:05,090 desktop metaphor with icons for 362 00:18:05,090 --> 00:18:07,790 documents and folders it had a pointer 363 00:18:07,790 --> 00:18:10,970 scroll bars and pop-up menus these were 364 00:18:10,970 --> 00:18:13,400 huge innovations and the Mac copied 365 00:18:13,400 --> 00:18:15,230 every one of them but it was the first 366 00:18:15,230 --> 00:18:17,300 combination it incorporated that's at 367 00:18:17,300 --> 00:18:19,310 the Mac on a path towards long-term 368 00:18:19,310 --> 00:18:22,010 success Apple aimed to merge the 369 00:18:22,010 --> 00:18:24,380 computer with the household appliance 370 00:18:24,380 --> 00:18:26,960 the Mac was to be a simple device like a 371 00:18:26,960 --> 00:18:29,900 TV or a stereo this was unlike the star 372 00:18:29,900 --> 00:18:31,820 which was intended for professional news 373 00:18:31,820 --> 00:18:34,130 and vastly different from the cumbersome 374 00:18:34,130 --> 00:18:36,410 command based systems that dominated the 375 00:18:36,410 --> 00:18:39,080 air the Mac was for the home and this 376 00:18:39,080 --> 00:18:42,460 produced a cascade of transformations 377 00:18:42,460 --> 00:18:44,750 firstly Apple removed one of the buttons 378 00:18:44,750 --> 00:18:46,940 on the mouse to make its novel pointing 379 00:18:46,940 --> 00:18:49,400 device less confusing then they added 380 00:18:49,400 --> 00:18:51,650 the double-click for opening files the 381 00:18:51,650 --> 00:18:53,690 star used a separate key to open files 382 00:18:53,690 --> 00:18:56,000 the Mac also let you drag icons around 383 00:18:56,000 --> 00:18:58,550 and move and resize windows the star 384 00:18:58,550 --> 00:19:00,650 didn't have drag and drop you moved in 385 00:19:00,650 --> 00:19:02,450 copied files by selecting an icon 386 00:19:02,450 --> 00:19:04,150 pressing a key 387 00:19:04,150 --> 00:19:05,890 and clicking a location and you're 388 00:19:05,890 --> 00:19:08,590 resized windows with a menu the star in 389 00:19:08,590 --> 00:19:11,080 the alto both featured pop-up menus but 390 00:19:11,080 --> 00:19:12,730 because the location of these would move 391 00:19:12,730 --> 00:19:14,590 around the screen the user had to 392 00:19:14,590 --> 00:19:17,500 continually reorient the mac introduced 393 00:19:17,500 --> 00:19:19,060 the menu bar which stayed in the same 394 00:19:19,060 --> 00:19:20,950 place no matter what you were doing and 395 00:19:20,950 --> 00:19:23,230 the Mac added the trash can to make the 396 00:19:23,230 --> 00:19:25,480 leading files more intuitive and less 397 00:19:25,480 --> 00:19:26,440 nerve-wracking 398 00:19:26,440 --> 00:19:29,290 and lastly through compromised and 399 00:19:29,290 --> 00:19:31,450 clever engineering Apple managed to pair 400 00:19:31,450 --> 00:19:34,750 the Mac's price down to $2,500 still 401 00:19:34,750 --> 00:19:36,520 pretty expensive but much cheaper than 402 00:19:36,520 --> 00:19:41,770 the $10,000 Lisa or the $17,000 star but 403 00:19:41,770 --> 00:19:43,840 what started it all was the graphical 404 00:19:43,840 --> 00:19:46,300 interface merged with the idea of the 405 00:19:46,300 --> 00:19:49,450 computer as household appliance the Mac 406 00:19:49,450 --> 00:19:51,790 is a demonstration of the explosive 407 00:19:51,790 --> 00:19:54,850 potential of combinations the star in 408 00:19:54,850 --> 00:19:56,110 the alto on the other hand are the 409 00:19:56,110 --> 00:19:58,330 products of years of elite research and 410 00:19:58,330 --> 00:20:00,280 development they're a testament to the 411 00:20:00,280 --> 00:20:02,860 slow power of transformation but of 412 00:20:02,860 --> 00:20:04,780 course they to contain the work of 413 00:20:04,780 --> 00:20:06,940 others the alto and the star our 414 00:20:06,940 --> 00:20:08,860 evolutionary branches that lead back to 415 00:20:08,860 --> 00:20:11,050 the NLS system which introduced Windows 416 00:20:11,050 --> 00:20:13,540 and the mouse to sketchpad the first 417 00:20:13,540 --> 00:20:15,940 interactive drawing application and even 418 00:20:15,940 --> 00:20:18,250 back to the Memex a concept resembling 419 00:20:18,250 --> 00:20:20,830 the modern PC decades before it was 420 00:20:20,830 --> 00:20:23,310 possible 421 00:20:24,580 --> 00:20:27,470 the interdependence of our creativity 422 00:20:27,470 --> 00:20:29,779 has been obscured by powerful cultural 423 00:20:29,779 --> 00:20:32,960 ideas but technology is now exposing 424 00:20:32,960 --> 00:20:34,850 this connectedness we're struggling 425 00:20:34,850 --> 00:20:37,610 legally ethically and artistically to 426 00:20:37,610 --> 00:20:39,860 deal with these implications and that's 427 00:20:39,860 --> 00:20:52,970 our final episode part 4 what if Xerox 428 00:20:52,970 --> 00:20:55,429 never decided to pursue the graphical 429 00:20:55,429 --> 00:20:58,039 interface or Thomas Edison found a 430 00:20:58,039 --> 00:21:00,230 different trade what if Tim berners-lee 431 00:21:00,230 --> 00:21:02,330 never got the funding to develop the 432 00:21:02,330 --> 00:21:03,470 World Wide Web 433 00:21:03,470 --> 00:21:06,230 would our world be different would we be 434 00:21:06,230 --> 00:21:09,559 further behind history seems to tell us 435 00:21:09,559 --> 00:21:12,049 things wouldn't be so different whenever 436 00:21:12,049 --> 00:21:13,370 there's a major breakthrough there's 437 00:21:13,370 --> 00:21:16,010 usually others on the same path maybe a 438 00:21:16,010 --> 00:21:16,909 bit behind 439 00:21:16,909 --> 00:21:19,909 maybe not behind at all Isaac Newton and 440 00:21:19,909 --> 00:21:22,159 Gottfried Leibniz both invented calculus 441 00:21:22,159 --> 00:21:25,399 around 1680 for Charles Darwin proposed 442 00:21:25,399 --> 00:21:26,659 the theory of evolution by natural 443 00:21:26,659 --> 00:21:29,240 selection but Alfred Russel Wallace had 444 00:21:29,240 --> 00:21:31,340 pretty much the same idea at pretty much 445 00:21:31,340 --> 00:21:34,190 the same time and Alexander Graham Bell 446 00:21:34,190 --> 00:21:36,080 and Elisha gray filed patents for the 447 00:21:36,080 --> 00:21:39,679 telephone on the same day we call this a 448 00:21:39,679 --> 00:21:42,020 multiple discovery the same innovation 449 00:21:42,020 --> 00:21:44,990 emerging from different places science 450 00:21:44,990 --> 00:21:46,909 and invention is riddled with it but it 451 00:21:46,909 --> 00:21:49,730 can also happen in the arts and film for 452 00:21:49,730 --> 00:21:51,919 instance we had three Coco Chanel movies 453 00:21:51,919 --> 00:21:53,659 released within nine months of each 454 00:21:53,659 --> 00:21:56,539 other around 1999 we had a quartet of 455 00:21:56,539 --> 00:21:59,029 sci-fi movies about artificial reality 456 00:21:59,029 --> 00:22:01,669 even Charlie Kaufman's unusually 457 00:22:01,669 --> 00:22:02,510 original film 458 00:22:02,510 --> 00:22:04,490 Synecdoche New York bears an uncanny 459 00:22:04,490 --> 00:22:06,679 resemblance to Tom McCarthy's novel 460 00:22:06,679 --> 00:22:09,320 remainder both of the stories of men who 461 00:22:09,320 --> 00:22:11,059 suddenly become wealthy and start 462 00:22:11,059 --> 00:22:13,640 recreating moments of their lives even 463 00:22:13,640 --> 00:22:16,830 going so far as to recreate the recur 464 00:22:16,830 --> 00:22:20,080 and actually this the video you're 465 00:22:20,080 --> 00:22:21,940 watching was written just before the New 466 00:22:21,940 --> 00:22:23,500 Yorker published a Malcolm Gladwell 467 00:22:23,500 --> 00:22:26,350 story about Apple Xerox and the nature 468 00:22:26,350 --> 00:22:29,380 of innovation we're all building with 469 00:22:29,380 --> 00:22:31,690 the same materials sometimes by 470 00:22:31,690 --> 00:22:33,880 coincidence we get similar results but 471 00:22:33,880 --> 00:22:35,980 sometimes innovations just seem 472 00:22:35,980 --> 00:22:38,760 inevitable 473 00:22:50,230 --> 00:22:52,970 the genes in our bodies can be traced 474 00:22:52,970 --> 00:22:55,639 back over three and a half billion years 475 00:22:55,639 --> 00:22:59,269 to a single organism Luca the last 476 00:22:59,269 --> 00:23:02,929 Universal common ancestor as Luca 477 00:23:02,929 --> 00:23:05,419 reproduced its genes copied and copied 478 00:23:05,419 --> 00:23:08,629 and copied and copied sometimes with 479 00:23:08,629 --> 00:23:11,749 mistakes they transformed over time is 480 00:23:11,749 --> 00:23:14,029 produced every one of the billions of 481 00:23:14,029 --> 00:23:16,249 species of life on earth some of these 482 00:23:16,249 --> 00:23:18,860 adopted sexual reproduction combining 483 00:23:18,860 --> 00:23:20,779 the genes of individuals and altogether 484 00:23:20,779 --> 00:23:23,360 the best adapted life forms prospered 485 00:23:23,360 --> 00:23:27,139 this is evolution copy transform and 486 00:23:27,139 --> 00:23:29,899 combine and culture evolves in a similar 487 00:23:29,899 --> 00:23:31,460 way but the elements aren't genes 488 00:23:31,460 --> 00:23:34,850 they're memes ideas behaviors skills 489 00:23:34,850 --> 00:23:37,700 memes are copied transformed and 490 00:23:37,700 --> 00:23:39,950 combined and the dominant ideas of our 491 00:23:39,950 --> 00:23:42,169 time are the memes that spread the most 492 00:23:42,169 --> 00:23:46,190 this is social evolution copy transform 493 00:23:46,190 --> 00:23:48,950 and combine it's who we are it's how we 494 00:23:48,950 --> 00:23:51,289 live and of course it's how we create 495 00:23:51,289 --> 00:23:55,390 our new ideas evolve from the old world 496 00:23:55,390 --> 00:23:57,799 but our system of LOD doesn't 497 00:23:57,799 --> 00:23:59,660 acknowledge the derivative nature of 498 00:23:59,660 --> 00:24:02,600 creativity instead ideas are regarded as 499 00:24:02,600 --> 00:24:05,240 property as unique and original Lots 500 00:24:05,240 --> 00:24:08,150 with distinct boundaries but ideas 501 00:24:08,150 --> 00:24:10,760 aren't so tidy they're layered they're 502 00:24:10,760 --> 00:24:13,220 interwoven they're tangled and when the 503 00:24:13,220 --> 00:24:15,799 system conflicts with the reality the 504 00:24:15,799 --> 00:24:19,480 system starts to fail 505 00:24:30,570 --> 00:24:33,759 for almost our entire history ideas were 506 00:24:33,759 --> 00:24:36,220 free the works of Shakespeare Gutenberg 507 00:24:36,220 --> 00:24:38,499 and Rembrandt could be openly copied and 508 00:24:38,499 --> 00:24:40,600 built upon but the growing dominance of 509 00:24:40,600 --> 00:24:42,549 the market economy where the products of 510 00:24:42,549 --> 00:24:44,379 our intellectual labors are bought and 511 00:24:44,379 --> 00:24:49,139 sold produced an unfortunate side effect 512 00:24:49,499 --> 00:24:51,700 let's say a guy invents a better light 513 00:24:51,700 --> 00:24:54,159 bulb his price needs to cover not just 514 00:24:54,159 --> 00:24:56,350 the manufacturing cost but also the cost 515 00:24:56,350 --> 00:24:57,879 of inventing the thing in the first 516 00:24:57,879 --> 00:25:00,100 place now let's say a competitor starts 517 00:25:00,100 --> 00:25:02,409 manufacturing a competing copy the 518 00:25:02,409 --> 00:25:04,239 competitor doesn't need to cover those 519 00:25:04,239 --> 00:25:06,580 development costs so his version can be 520 00:25:06,580 --> 00:25:08,980 cheaper the bottom line original 521 00:25:08,980 --> 00:25:11,230 creations can't compete with the price 522 00:25:11,230 --> 00:25:13,779 of copies in the United States the 523 00:25:13,779 --> 00:25:15,549 introduction of copyrights and patents 524 00:25:15,549 --> 00:25:17,609 was intended to address this imbalance 525 00:25:17,609 --> 00:25:20,289 copyrights covered media patents covered 526 00:25:20,289 --> 00:25:22,480 inventions both aim to encourage the 527 00:25:22,480 --> 00:25:24,970 creation and proliferation of new ideas 528 00:25:24,970 --> 00:25:27,730 by providing a brief and limited period 529 00:25:27,730 --> 00:25:30,249 of exclusivity a period where no one 530 00:25:30,249 --> 00:25:32,499 else could copy your work this gave 531 00:25:32,499 --> 00:25:34,330 creators a window in which to cover 532 00:25:34,330 --> 00:25:36,279 their investments and earn a profit 533 00:25:36,279 --> 00:25:38,169 after that their work entered the public 534 00:25:38,169 --> 00:25:40,239 domain where could spread far and wide 535 00:25:40,239 --> 00:25:42,669 and be freely built upon and it was this 536 00:25:42,669 --> 00:25:45,639 that was the goal a robust public domain 537 00:25:45,639 --> 00:25:48,700 an affordable body of ideas products 538 00:25:48,700 --> 00:25:51,480 arts and entertainment available to all 539 00:25:51,480 --> 00:25:54,549 the core belief was in the common good 540 00:25:54,549 --> 00:25:57,970 what would benefit everyone but over 541 00:25:57,970 --> 00:26:00,190 time this principle transformed beyond 542 00:26:00,190 --> 00:26:02,710 recognition influential thinkers 543 00:26:02,710 --> 00:26:04,389 proposed that ideas are a form of 544 00:26:04,389 --> 00:26:06,519 property and this conviction would 545 00:26:06,519 --> 00:26:09,309 eventually yield a new term intellectual 546 00:26:09,309 --> 00:26:11,950 property this was a meme that would 547 00:26:11,950 --> 00:26:14,679 multiply wildly thanks in part to a 548 00:26:14,679 --> 00:26:17,739 quirk of human psychology known as loss 549 00:26:17,739 --> 00:26:20,129 aversion 550 00:26:20,360 --> 00:26:23,580 simply put we hate losing what we've got 551 00:26:23,580 --> 00:26:25,740 people tend to place a much higher value 552 00:26:25,740 --> 00:26:28,710 on losses than on gains so the gains we 553 00:26:28,710 --> 00:26:30,270 get from copying the work of others 554 00:26:30,270 --> 00:26:32,580 don't make a big impression but when 555 00:26:32,580 --> 00:26:34,680 it's our ideas being copied we perceive 556 00:26:34,680 --> 00:26:37,860 this as a loss and we get territorial 557 00:26:37,860 --> 00:26:40,230 for instance Disney made extensive use 558 00:26:40,230 --> 00:26:42,540 of the public domain stories like Snow 559 00:26:42,540 --> 00:26:44,550 White Pinocchio and Alice in Wonderland 560 00:26:44,550 --> 00:26:46,410 were all taken from the public domain 561 00:26:46,410 --> 00:26:48,600 but when it came time for the copyright 562 00:26:48,600 --> 00:26:50,970 of Disney's early films to expire they 563 00:26:50,970 --> 00:26:52,850 lobbied to add the term of copyright 564 00:26:52,850 --> 00:26:56,220 extended artists Shepard Fairey has 565 00:26:56,220 --> 00:26:58,200 frequently used existing art in his work 566 00:26:58,200 --> 00:26:59,880 this practice came to a head when he was 567 00:26:59,880 --> 00:27:02,250 sued by The Associated Press for basing 568 00:27:02,250 --> 00:27:04,800 his famous Obama hope poster on their 569 00:27:04,800 --> 00:27:06,810 photo nonetheless when it was his 570 00:27:06,810 --> 00:27:09,090 imagery used in a piece by Baxter or 571 00:27:09,090 --> 00:27:12,720 very threatened to sue and lastly Steve 572 00:27:12,720 --> 00:27:14,580 Jobs was sometimes boastful about 573 00:27:14,580 --> 00:27:17,250 Apple's history of copying we have you 574 00:27:17,250 --> 00:27:19,380 know always been shameless about 575 00:27:19,380 --> 00:27:21,630 stealing great ideas but he harbored 576 00:27:21,630 --> 00:27:24,030 deep grudges against those who dared to 577 00:27:24,030 --> 00:27:26,490 copy Apple I'm going to destroy Android 578 00:27:26,490 --> 00:27:28,320 because it's a stolen product I'm 579 00:27:28,320 --> 00:27:31,940 willing to go thermonuclear war on this 580 00:27:31,940 --> 00:27:35,670 when we copy we justify it when others 581 00:27:35,670 --> 00:27:38,910 copy we vilify most of us have no 582 00:27:38,910 --> 00:27:41,010 problem with copying as long as we're 583 00:27:41,010 --> 00:27:43,880 the ones doing it 584 00:27:43,930 --> 00:27:46,160 so with a blind eye toward our own 585 00:27:46,160 --> 00:27:48,200 mimicry and propelled by faith and 586 00:27:48,200 --> 00:27:50,450 markets and ownership intellectual 587 00:27:50,450 --> 00:27:52,280 property swelled beyond its original 588 00:27:52,280 --> 00:27:54,620 scope with broader interpretations of 589 00:27:54,620 --> 00:27:57,620 existing laws new legislation new realms 590 00:27:57,620 --> 00:28:03,980 of coverage and alluring rewards in 1981 591 00:28:03,980 --> 00:28:06,320 George Harrison lost a 1.5 million 592 00:28:06,320 --> 00:28:09,050 dollar case for subconsciously copying 593 00:28:09,050 --> 00:28:11,420 the doo-wop hit he's so fine in his 594 00:28:11,420 --> 00:28:14,980 ballad my sweet lord 595 00:28:17,440 --> 00:28:20,130 really one 596 00:28:26,679 --> 00:28:29,210 prior to this plenty of song sounded 597 00:28:29,210 --> 00:28:30,890 much more like other songs without 598 00:28:30,890 --> 00:28:33,080 ending up in court Ray Charles created 599 00:28:33,080 --> 00:28:34,760 the prototype for soul music when he 600 00:28:34,760 --> 00:28:36,950 based I got a woman on the gospel song 601 00:28:36,950 --> 00:28:59,110 it must be Jesus Tom good to me oh yeah 602 00:28:59,440 --> 00:29:02,030 starting in the late 90s a series of new 603 00:29:02,030 --> 00:29:04,250 copyright laws and regulations began to 604 00:29:04,250 --> 00:29:06,440 be introduced and many more are in the 605 00:29:06,440 --> 00:29:08,600 works the most ambitious and scope are 606 00:29:08,600 --> 00:29:10,669 trade agreements because these are 607 00:29:10,669 --> 00:29:12,380 treaties and not laws they can be 608 00:29:12,380 --> 00:29:14,360 negotiated in secret with no public 609 00:29:14,360 --> 00:29:16,960 inputs and no congressional approval in 610 00:29:16,960 --> 00:29:19,580 2011 ACTA was signed by President Obama 611 00:29:19,580 --> 00:29:20,929 and the trans-pacific partnership 612 00:29:20,929 --> 00:29:23,299 agreement currently being written in 613 00:29:23,299 --> 00:29:25,610 secret aims to spread even stronger 614 00:29:25,610 --> 00:29:28,669 us-style protections around the world of 615 00:29:28,669 --> 00:29:30,500 course when the United States itself was 616 00:29:30,500 --> 00:29:32,570 a developing economy it refused to sign 617 00:29:32,570 --> 00:29:34,610 treaties and had no protection for 618 00:29:34,610 --> 00:29:36,530 foreign creators Charles Dickens 619 00:29:36,530 --> 00:29:38,120 famously complained about America's 620 00:29:38,120 --> 00:29:40,760 bustling book piracy market calling it a 621 00:29:40,760 --> 00:29:42,500 horrible thing that scoundrel 622 00:29:42,500 --> 00:29:46,150 booksellers should Grow Rich 623 00:29:46,370 --> 00:29:48,200 patents coverage made the leap from 624 00:29:48,200 --> 00:29:51,140 physical inventions to virtual ones most 625 00:29:51,140 --> 00:29:54,230 notably software but this is not a 626 00:29:54,230 --> 00:29:56,990 natural transition a patent is a 627 00:29:56,990 --> 00:29:59,110 blueprint for how to make an invention 628 00:29:59,110 --> 00:30:01,429 software patents are more like a loose 629 00:30:01,429 --> 00:30:02,929 description of what something would be 630 00:30:02,929 --> 00:30:05,480 like if it actually was invented and 631 00:30:05,480 --> 00:30:06,830 software patents are written in the 632 00:30:06,830 --> 00:30:08,809 broadest possible language to get the 633 00:30:08,809 --> 00:30:10,880 broadest possible protection the 634 00:30:10,880 --> 00:30:12,799 vagueness of these terms can sometimes 635 00:30:12,799 --> 00:30:15,380 reach absurd levels for example 636 00:30:15,380 --> 00:30:17,779 information manufacturing machine which 637 00:30:17,779 --> 00:30:19,429 covers anything computer like or 638 00:30:19,429 --> 00:30:22,520 material object which covers pretty much 639 00:30:22,520 --> 00:30:25,100 anything the fuzziness of software 640 00:30:25,100 --> 00:30:26,630 patents boundaries has turned the 641 00:30:26,630 --> 00:30:29,510 smartphone industry into one giant turf 642 00:30:29,510 --> 00:30:33,559 war 62% of all patent lawsuits are now 643 00:30:33,559 --> 00:30:36,169 over software the estimated wealth lost 644 00:30:36,169 --> 00:30:41,899 is half a trillion dollars the expanding 645 00:30:41,899 --> 00:30:43,429 reach of intellectual property has 646 00:30:43,429 --> 00:30:45,409 introduced more and more possibilities 647 00:30:45,409 --> 00:30:48,740 or opportunistic litigation suing to 648 00:30:48,740 --> 00:30:50,990 make a buck to new species evolve whose 649 00:30:50,990 --> 00:30:54,110 entire business model is lawsuits sample 650 00:30:54,110 --> 00:30:56,600 trolls and patent trolls these are 651 00:30:56,600 --> 00:30:58,429 corporations that don't actually produce 652 00:30:58,429 --> 00:31:00,710 anything they acquire a library of 653 00:31:00,710 --> 00:31:02,270 intellectual property rights then 654 00:31:02,270 --> 00:31:04,970 litigate to earn profits and because 655 00:31:04,970 --> 00:31:06,770 legal defense is hundreds of thousands 656 00:31:06,770 --> 00:31:08,630 of dollars in copyright cases and 657 00:31:08,630 --> 00:31:11,090 millions and patents their targets are 658 00:31:11,090 --> 00:31:13,309 usually highly motivated to settle out 659 00:31:13,309 --> 00:31:16,100 of court the most famous sample troll is 660 00:31:16,100 --> 00:31:18,200 Bridgeport music which has filed 661 00:31:18,200 --> 00:31:21,169 hundreds of lawsuits in 2005 they scored 662 00:31:21,169 --> 00:31:22,909 an influential court decision over this 663 00:31:22,909 --> 00:31:27,649 two-second sample that's it and not only 664 00:31:27,649 --> 00:31:29,929 was the sample short it was virtually 665 00:31:29,929 --> 00:31:32,649 unrecognizable 666 00:31:36,169 --> 00:31:38,789 this verdict essentially rendered any 667 00:31:38,789 --> 00:31:40,820 kind of sampling no matter how small 668 00:31:40,820 --> 00:31:43,140 infringing the sample heavy musical 669 00:31:43,140 --> 00:31:45,570 collages of hip-hop's Golden Age are now 670 00:31:45,570 --> 00:31:49,799 impossibly expensive to create now 671 00:31:49,799 --> 00:31:51,929 patent trolls are most common back in 672 00:31:51,929 --> 00:31:54,330 that troubled realm of software and 673 00:31:54,330 --> 00:31:56,610 perhaps the most inexplicable case is 674 00:31:56,610 --> 00:31:58,770 that of Paul Allen he's one of the 675 00:31:58,770 --> 00:32:00,480 founders of Microsoft he's a billionaire 676 00:32:00,480 --> 00:32:02,700 he's an esteemed philanthropist who's 677 00:32:02,700 --> 00:32:04,440 pledged to give away much of his fortune 678 00:32:04,440 --> 00:32:06,690 and he claims basic web features like 679 00:32:06,690 --> 00:32:09,330 related links alerts and recommendations 680 00:32:09,330 --> 00:32:11,640 were invented by his long defunct 681 00:32:11,640 --> 00:32:14,610 company so the self-proclaimed idea man 682 00:32:14,610 --> 00:32:16,620 suit pretty much all of Silicon Valley 683 00:32:16,620 --> 00:32:20,429 in 2010 and he did this despite no lack 684 00:32:20,429 --> 00:32:29,010 of fame or fortune so to recap the full 685 00:32:29,010 --> 00:32:31,710 picture looks like this we believe that 686 00:32:31,710 --> 00:32:33,779 ideas are property and we're excessively 687 00:32:33,779 --> 00:32:36,059 territorial when we feel that property 688 00:32:36,059 --> 00:32:37,380 belongs to us 689 00:32:37,380 --> 00:32:39,539 our laws then indulge this bias with 690 00:32:39,539 --> 00:32:41,730 ever broadening protections and massive 691 00:32:41,730 --> 00:32:44,279 rewards meanwhile huge legal fees 692 00:32:44,279 --> 00:32:46,230 encourage defendants to pay up and 693 00:32:46,230 --> 00:32:47,520 settle out of court 694 00:32:47,520 --> 00:32:50,190 it's a discouraging scenario and it 695 00:32:50,190 --> 00:32:54,890 raises the question what now 696 00:32:58,020 --> 00:33:01,090 the belief in intellectual property has 697 00:33:01,090 --> 00:33:03,340 grown so dominant it's pushed the 698 00:33:03,340 --> 00:33:05,440 original intent of copyrights and 699 00:33:05,440 --> 00:33:07,900 patents out of the public consciousness 700 00:33:07,900 --> 00:33:10,900 but that original purpose is still right 701 00:33:10,900 --> 00:33:13,480 there in plain sight the Copyright Act 702 00:33:13,480 --> 00:33:16,510 of 1790 is entitled an act for the 703 00:33:16,510 --> 00:33:18,910 encouragement of learning the Patent Act 704 00:33:18,910 --> 00:33:21,460 is to promote the progress of useful 705 00:33:21,460 --> 00:33:24,130 arts the exclusive rights these acts 706 00:33:24,130 --> 00:33:26,290 introduced were compromised for a 707 00:33:26,290 --> 00:33:28,929 greater purpose the intent was to better 708 00:33:28,929 --> 00:33:31,270 the lives of everyone by incentivizing 709 00:33:31,270 --> 00:33:34,059 creativity and producing a rich public 710 00:33:34,059 --> 00:33:36,850 domain a shared pool of knowledge open 711 00:33:36,850 --> 00:33:39,820 to all but exclusive rights themselves 712 00:33:39,820 --> 00:33:42,160 came to be considered the point so they 713 00:33:42,160 --> 00:33:44,290 were strengthened and expanded and the 714 00:33:44,290 --> 00:33:46,690 result hasn't been more progress more 715 00:33:46,690 --> 00:33:48,850 learning it's been more squabbling and 716 00:33:48,850 --> 00:33:51,580 more abuse we live in an age with 717 00:33:51,580 --> 00:33:54,340 daunting problems maybe the best idea is 718 00:33:54,340 --> 00:33:56,800 possible we need them now we need them 719 00:33:56,800 --> 00:34:00,010 to spread fast the common good is a meme 720 00:34:00,010 --> 00:34:02,230 that was overwhelmed by intellectual 721 00:34:02,230 --> 00:34:05,679 property it needs to spread again if the 722 00:34:05,679 --> 00:34:08,710 mean prospers our laws our norms our 723 00:34:08,710 --> 00:34:12,580 society they all transform that social 724 00:34:12,580 --> 00:34:14,800 evolution and it's not up to governments 725 00:34:14,800 --> 00:34:19,090 corporations or lawyers it's up 726 00:34:19,090 --> 00:34:21,780 to us 727 00:35:16,810 --> 00:35:18,870 you 728 00:35:31,609 --> 00:35:33,670 you 729 00:35:42,160 --> 00:35:44,620 hi everybody I'm Kirby I originally 730 00:35:44,620 --> 00:35:47,590 produced this series from 2010 to 2012 731 00:35:47,590 --> 00:35:50,080 yes it has been five years since 732 00:35:50,080 --> 00:35:52,120 everything is remix launched to 733 00:35:52,120 --> 00:35:53,620 celebrate this anniversary I'm finishing 734 00:35:53,620 --> 00:35:55,060 off some tasks that I've been meaning to 735 00:35:55,060 --> 00:35:56,650 get to for a long time 736 00:35:56,650 --> 00:35:58,480 first of all I am producing t-shirts 737 00:35:58,480 --> 00:36:00,280 these have been requested a lot over the 738 00:36:00,280 --> 00:36:02,140 years and I'm finally doing it I've 739 00:36:02,140 --> 00:36:03,610 launched a small Kickstarter campaign 740 00:36:03,610 --> 00:36:05,980 that will run until October 12th I have 741 00:36:05,980 --> 00:36:07,450 two different shirts for sale and I have 742 00:36:07,450 --> 00:36:09,490 a brand new copy transform combined 743 00:36:09,490 --> 00:36:11,620 poster these also include a subscription 744 00:36:11,620 --> 00:36:13,810 to my acclaimed new series this is not a 745 00:36:13,810 --> 00:36:15,880 conspiracy theory which the Guardian has 746 00:36:15,880 --> 00:36:18,640 called spectacularly ambitious the link 747 00:36:18,640 --> 00:36:20,590 to the Kickstarter campaign is below and 748 00:36:20,590 --> 00:36:22,420 by backing me you are also helping me 749 00:36:22,420 --> 00:36:24,790 produce new work speaking of which I now 750 00:36:24,790 --> 00:36:26,200 have a patreon account so if you'd like 751 00:36:26,200 --> 00:36:28,480 to see new free videos for me head on 752 00:36:28,480 --> 00:36:30,370 over to patreon and become a patron and 753 00:36:30,370 --> 00:36:31,690 the second thing that I've been meaning 754 00:36:31,690 --> 00:36:33,520 to get to that I have just completed is 755 00:36:33,520 --> 00:36:34,990 what you just saw I took the original 756 00:36:34,990 --> 00:36:37,600 four parts of the series merge them 757 00:36:37,600 --> 00:36:39,220 together create a good edits between the 758 00:36:39,220 --> 00:36:42,280 sections rebuild and improve the first 759 00:36:42,280 --> 00:36:45,010 part did various tweaks throughout fixed 760 00:36:45,010 --> 00:36:47,380 a few errors in the content and 761 00:36:47,380 --> 00:36:49,180 basically polished up everything is 762 00:36:49,180 --> 00:36:52,360 remixed for posterity thank you to all 763 00:36:52,360 --> 00:36:54,550 of you for watching thanks to all of you 764 00:36:54,550 --> 00:36:56,380 who have supported this project thank 765 00:36:56,380 --> 00:36:57,460 you to the people who have helped 766 00:36:57,460 --> 00:36:59,980 produce the videos and thanks also to 767 00:36:59,980 --> 00:37:01,990 the artists who allow me to use their 768 00:37:01,990 --> 00:37:04,540 work in the series complete sources can 769 00:37:04,540 --> 00:37:07,270 be found at the website so please do go 770 00:37:07,270 --> 00:37:09,520 and support those artists as well and 771 00:37:09,520 --> 00:37:11,440 thank you to Ian quarry who helped me 772 00:37:11,440 --> 00:37:13,390 rebuild and improve some of the scenes 773 00:37:13,390 --> 00:37:15,490 in the series thanks also to Rudolf 774 00:37:15,490 --> 00:37:17,650 boots who helped improve the voice-over 775 00:37:17,650 --> 00:37:19,690 audio and sorry if I'm butchering your 776 00:37:19,690 --> 00:37:21,520 name alright that's it if you'd like to 777 00:37:21,520 --> 00:37:23,710 see more from me back me on Kickstarter 778 00:37:23,710 --> 00:37:26,560 or become a patron on patreon thanks so 779 00:37:26,560 --> 00:37:30,150 much for watching take care bye bye 55824

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