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remix to combine or edit existing
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materials to produce something new
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the term remix originally applied to
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music it rose to prominence late last
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century during the heyday of hip hop the
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first popular music form to incorporate
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sampling from existing recordings early
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example Sugar Hill Gang samples the bass
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riff from sheiks and good times in the
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1979 hit rapper's delight' now what you
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hear is not a test on rapid the beat and
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me the groove and my friends are gonna
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try me since then that same bass line
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has been sampled dozens of times 15 good
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no strike real nice and I'm a pop I'm a
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son Trey haha oh so better gotta skip
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ahead to the present and anybody can
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remix anything music video photos
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whatever and distribute it globally
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pretty much instantly you don't need
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expensive tools you don't need a
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distributor you don't even need skills
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remix Inc is a Foca anybody can do it
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yet these techniques copying materials
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transforming them combining them the
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same ones used at any level of creation
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you might even say everything is a remix
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now to explain let's start in England
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in 1968
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Jimmy paid recruits John Paul Jones
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Robert Plant and John Bonham to form
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Led Zeppelin they play extremely loud
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blues music that will soon be known as
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wait let's start in Paris in 1961
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William Burroughs coins the term heavy
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metal in the novel of The Soft Machine a
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book composed using the cut-up technique
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taking existing writing and literally
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chopping it up rearranging it so in 1961
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William Burroughs not only invents the
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term heavy metal the brand new music
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Zeppelin and a few other groups of
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pioneer he also produces an early remix
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back to Zeppelin by the mid-1970s Led
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Zeppelin are the biggest touring rock
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band in America yet many critics and
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peers label them as ripoffs the case
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goes like this the opening and closing
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sections of bringing on home are lifted
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from a tune by Willie Dixon entitled not
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coincidentally bring it on home but I'm
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bout my chicken I got my
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know the lemon song lifts numerous
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lyrics from Howlin Wolf's killin fool
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black mountainside lifts its melody from
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black waterside a traditional arranged
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by Bert Jansch
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Dazed and Confused features different
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lyrics but is clearly an uncredited
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cover of the same title song by Jake
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Holmes Holmes file suit over 40 years
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later in 2010 it's not dazed and
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confused' hanging on by a thread
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and the big one stairway to heaven pulls
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its opening from spirits Taurus the
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estate of songwriter Randi California
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filed suit in 2014
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Zeppelin clearly copied a lot of other
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people's material but that alone isn't
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unusual
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only two things distinguish Zeppelin
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from their peers firstly when Zeppelin
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use someone else's material they didn't
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tribute songwriting to the original
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artists most British blues groups
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reporting lots of covers but unlike
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Zeppelin they didn't claim to have
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written secondly Zeppelin didn't modify
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their versions enough to claim they were
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original many bands knockoff acts that
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came before them but they tend to
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emulate the general sound rather than
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specific lyrics or melodies Zeppelin
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copied without making fundamental
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changes so these two things covers
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performances of other people's material
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and knock-offs
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copies that stay within legal boundaries
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these are long-standing examples of
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legal remix in this stuff accounts for
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almost everything entertainment industry
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produces and that's where we're headed
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in part two
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ah
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wait one less thing in the wake of their
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enormous success Led Zeppelin went from
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the copier to the copied first in the
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70s with groups like Aerosmith and Hart
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in Boston then during the 80s heavy
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metal craze and on into the era of
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sampling here's the beats from when the
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levee breaks getting sampled and remixed
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I want to go
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perhaps it's because movies are so
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massively expensive to make perhaps it's
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because graphic novels TV shows video
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games books and the like are such rich
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sources of material or perhaps it's
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because audiences just prefer the
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familiar
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whatever the reason most box-office hits
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rely heavily on existing material of the
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10 highest-grossing films per year from
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the last 10 years 74 out of 100 are
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either sequels or remakes of earlier
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films or adaptations of comic books
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video games books and so on transforming
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the old into the new is Hollywood's
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greatest talent
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at this point we've got three sequels to
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a film adapted from a theme park
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attraction we've got a movie musical
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based on a musical which was based on a
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movie we've got two sequels to a film
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that was adapted from an animated TV
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show based on a line of toys we've got a
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movie based on two books one of which
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was based on a blog which was inspired
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by the other book that was adapted into
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the film Julie and Julia do you follow
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we've got 11 Star Trek films 12 Friday
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the 13th and 23 James Bond's we've got
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stories that have been told retold
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transformed referenced and subverted
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since the dawn of cinema we've seen
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vampires more from hideous monsters to
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caped bedroom invaders to campy jokes to
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sexy hunks to sexier hunks
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of the few box-office hits that aren't
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sequels remakes or adaptations the word
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original wouldn't spring to mind to
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describe them
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these are genre movies and they stick to
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pretty standard templates genres then
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break up into subgenres with our own
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even more specific conventions so within
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the category of horror films we have
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subgenres like supernatural slasher
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zombie and creature feature all have
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standard elements that are appropriated
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transformed and subverted let's use the
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biggest film of the decade as an example
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now it's not a sequel remake or
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adaptation but it is a genre film sci-fi
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and most tellingly it's a member of a
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tiny sub-genre we're sympathetic white
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people feel bad about all the murder
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pillaging and annihilation being done on
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their behalf I call this sub-genre sorry
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about colonialism I'm talking about
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movies like Dances with Wolves The Last
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Samurai the last of Mohicans d'un
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Lawrence of Arabia a man called horse
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and even Fern Gully and Pocahontas films
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are built on other films as well as on
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books TV shows actual events plays
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whatever this applies to everything from
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the lowly is on refills right on up to
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revered Indy fare and it even applies to
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massively influential blockbusters the
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kinds of films that reshape pop culture
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which brings us to
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even now star wars indoors as a work of
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impressive imagination but many of its
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individual components are as
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recognizable as the samples in a remix
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the foundation for Star Wars comes from
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Joseph Campbell he popularized the
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structures of myth in his book the hero
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with a thousand faces
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Star Wars follows the outline of the
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monomyth which consists of stages like
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the call to adventure supernatural aid
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the belly of the whale the road of
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trials the meeting with the goddess and
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a bunch more also huge influences were
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the Flash Gordon serials from the 30s
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and Japanese director Akira Kurosawa
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star wars plays much like an updated
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version of Flash Gordon right down to
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the soft wipes and the opening titles
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design from Kurosawa we get masters of
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spiritual martial arts a low-ranking
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bickering duo more soft wipes a beneath
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the floorboards hideaway and a boastful
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baddie getting his arm chopped done my
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channels name love it you just watch
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yourself we want it Ben
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I have the death sentence on 12 systems
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war films and westerns were also huge
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sources for Star Wars the scene where
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Luke discovers his slaughtered family
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resembles this scene from The Searchers
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and the scene where Han Solo shoots
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Rideau resembles this scene from the
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good the bad and the ugly the climactic
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air strikes in the Dambusters 633
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squadron and the bridges at toko-ri
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played very similarly to the run in the
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Death Star and in many cases existing
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shots were even used as templates for
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Star Wars special effects
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there's also many other elements clearly
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derived from various films we have a tin
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man like the tin woman in Metropolis a
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couple shots inspired by 2001 I grabbed
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the girl on swing scene like this one in
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the 7th voyage of Sinbad a holographic
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projection kind of like the one in
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Forbidden Planet a rally resembling this
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one in triumph of the will and cute
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little robots much like those in Silent
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Running George Lucas copied materials he
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combined them he transformed them
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without the films that preceded it
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there could be no Star Wars creation
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requires influence everything we make is
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a remix of existing creations our lives
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and the lives of others as Isaac Newton
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once said we stand on the shoulders of
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giants which is what he was doing when
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he adapted that saying from Bernard de
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chartres in part 3 we'll further explore
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this idea and charge the blurry boundary
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between the original and the unoriginal
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George Lucas was the most movie
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saturated filmmaker of his era
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but that baton has since been passed to
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Quentin Tarantino's remix master thesis
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is Kill Bill which is probably the
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closest thing Hollywood has to a mashup
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packed with elements pulled from
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countless films kill bill raises filmic
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sampling to new heights of
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sophistication the killer nursing in
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particular is almost entirely a
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recombination of elements from existing
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films the basic action is the same as
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this scene from Black Sunday where a
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woman disguised as a nurse attempts to
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murder a patient with a syringe of red
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fluid Daryl Hannah's eyepatch is a nod
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to the lead character and they call her
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one eye and the tune she's whistling is
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taken from the 1968 thriller twisted
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nerve capping it off the split-screen
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effect is modeled on techniques used by
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Brian De Palma in an assortment of films
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including carrot
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the act of creation is surrounded by a
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fog of myths myths that creativity comes
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via inspiration that original creations
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break the mold that they're the products
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of geniuses and appear as quickly as
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electricity can heat of filaments but
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creativity isn't magic it happens by
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applying ordinary tools of thought to
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existing materials and the soil from
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which we grow our creations is something
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with scorn and misunderstand even though
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it gives us so much and that's copying
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but simply copying is how we learn we
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can't introduce anything new until we're
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fluent in the language of our domain and
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we do that through emulation for
276
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instance all artists spend their
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formative years producing derivative
278
00:14:42,459 --> 00:14:44,980
work Bob Dylan's first album contained
279
00:14:44,980 --> 00:14:48,040
eleven cover songs richard pryor began
280
00:14:48,040 --> 00:14:49,660
his stand-up career doing a not very
281
00:14:49,660 --> 00:14:52,690
good imitation of Bill Cosby and Hunter
282
00:14:52,690 --> 00:14:55,240
s Thompson retyped The Great Gatsby
283
00:14:55,240 --> 00:14:57,610
just to get the feel of writing a great
284
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novel nobody starts out original we need
285
00:15:01,029 --> 00:15:02,649
copying to build a foundation of
286
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knowledge and understanding and after
287
00:15:05,200 --> 00:15:09,959
that things can get interesting
288
00:15:17,090 --> 00:15:19,350
after we've grounded ourselves in the
289
00:15:19,350 --> 00:15:21,180
fundamentals through copying it's then
290
00:15:21,180 --> 00:15:22,890
possible to create something new through
291
00:15:22,890 --> 00:15:25,020
transformation taking an idea and
292
00:15:25,020 --> 00:15:27,240
creating variations this is
293
00:15:27,240 --> 00:15:29,040
time-consuming tinkering but it can
294
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eventually produce a breakthrough James
295
00:15:31,590 --> 00:15:33,540
Watt created a major improvement to the
296
00:15:33,540 --> 00:15:35,190
steam engine because he was assigned to
297
00:15:35,190 --> 00:15:37,770
repair a Thomas Newcomen steam engine he
298
00:15:37,770 --> 00:15:39,960
then spent 12 years developing his
299
00:15:39,960 --> 00:15:41,610
version Christopher Latham Sholes
300
00:15:41,610 --> 00:15:43,650
modeled his typewriter keyboard on a
301
00:15:43,650 --> 00:15:44,310
piano
302
00:15:44,310 --> 00:15:46,590
this design slowly evolved over five
303
00:15:46,590 --> 00:15:49,020
years into the QWERTY layout he still
304
00:15:49,020 --> 00:15:51,630
used today and Thomas Edison didn't
305
00:15:51,630 --> 00:15:53,490
invent the lightbulb his first patent
306
00:15:53,490 --> 00:15:55,950
was improvement in electric lamps but he
307
00:15:55,950 --> 00:15:57,420
did produce the first commercially
308
00:15:57,420 --> 00:15:59,940
viable one after trying six thousand
309
00:15:59,940 --> 00:16:01,620
different materials for the filament
310
00:16:01,620 --> 00:16:04,740
these are all major advances but they're
311
00:16:04,740 --> 00:16:07,020
not original ideas so much as tipping
312
00:16:07,020 --> 00:16:09,240
points in a continuous line of invention
313
00:16:09,240 --> 00:16:11,910
by many different people but the most
314
00:16:11,910 --> 00:16:14,070
dramatic results can happen when ideas
315
00:16:14,070 --> 00:16:16,080
are combined by connecting ideas
316
00:16:16,080 --> 00:16:18,300
together creative leaps can be made
317
00:16:18,300 --> 00:16:20,460
producing some of history's biggest
318
00:16:20,460 --> 00:16:22,890
breakthroughs johann Gutenberg's
319
00:16:22,890 --> 00:16:25,170
printing press was invented around 1440
320
00:16:25,170 --> 00:16:27,420
but almost all its components had been
321
00:16:27,420 --> 00:16:30,150
around for centuries Henry Ford and the
322
00:16:30,150 --> 00:16:31,740
Ford Motor Company didn't invent the
323
00:16:31,740 --> 00:16:33,810
assembly line interchangeable parts or
324
00:16:33,810 --> 00:16:35,850
even the automobile itself but they
325
00:16:35,850 --> 00:16:38,250
combined all these elements in 1908 to
326
00:16:38,250 --> 00:16:40,200
produce the first mass-market car the
327
00:16:40,200 --> 00:16:42,690
Model T and the Internet slowly grew
328
00:16:42,690 --> 00:16:44,640
over several decades as networks and
329
00:16:44,640 --> 00:16:46,740
protocols merged it finally hit critical
330
00:16:46,740 --> 00:16:50,130
mass in 1991 when Tim berners-lee added
331
00:16:50,130 --> 00:16:51,530
the World Wide Web
332
00:16:51,530 --> 00:16:53,600
these are the basic elements of
333
00:16:53,600 --> 00:16:56,870
creativity copy transform and combine
334
00:16:56,870 --> 00:16:59,420
and the perfect illustration of all
335
00:16:59,420 --> 00:17:01,160
these at work is the story of the
336
00:17:01,160 --> 00:17:03,740
devices we're using right now so let's
337
00:17:03,740 --> 00:17:05,540
travel back to the dawn of the personal
338
00:17:05,540 --> 00:17:07,459
computer revolution and look at the
339
00:17:07,459 --> 00:17:10,990
company that started it all
340
00:17:11,770 --> 00:17:14,410
Xerox
341
00:17:14,410 --> 00:17:16,730
Xerox invented the modern personal
342
00:17:16,730 --> 00:17:19,640
computer in the early 70s the alto was a
343
00:17:19,640 --> 00:17:21,589
mouse driven system with a graphical
344
00:17:21,589 --> 00:17:24,170
user interface there in mind that a
345
00:17:24,170 --> 00:17:25,910
popular personal computer of this era
346
00:17:25,910 --> 00:17:28,400
was operated with switches and if you
347
00:17:28,400 --> 00:17:29,540
flip them in the right order
348
00:17:29,540 --> 00:17:32,570
you got to see blinking lights the alto
349
00:17:32,570 --> 00:17:34,900
was way ahead of its time
350
00:17:34,900 --> 00:17:37,460
eventually Apple got a low - the alto
351
00:17:37,460 --> 00:17:40,070
and later released not one but two
352
00:17:40,070 --> 00:17:42,260
computers with graphical interfaces the
353
00:17:42,260 --> 00:17:43,970
Lisa and its more successful follow-up
354
00:17:43,970 --> 00:17:46,910
the Macintosh the alto was never a
355
00:17:46,910 --> 00:17:49,100
commercial product but Xerox did release
356
00:17:49,100 --> 00:17:51,740
a system based on it in 1981 the star
357
00:17:51,740 --> 00:17:54,680
8010 two years before the Lisa three
358
00:17:54,680 --> 00:17:56,630
years before the Mac it was the star on
359
00:17:56,630 --> 00:17:58,640
the alto that served as the foundation
360
00:17:58,640 --> 00:18:02,960
for the Macintosh the Xerox star used a
361
00:18:02,960 --> 00:18:05,090
desktop metaphor with icons for
362
00:18:05,090 --> 00:18:07,790
documents and folders it had a pointer
363
00:18:07,790 --> 00:18:10,970
scroll bars and pop-up menus these were
364
00:18:10,970 --> 00:18:13,400
huge innovations and the Mac copied
365
00:18:13,400 --> 00:18:15,230
every one of them but it was the first
366
00:18:15,230 --> 00:18:17,300
combination it incorporated that's at
367
00:18:17,300 --> 00:18:19,310
the Mac on a path towards long-term
368
00:18:19,310 --> 00:18:22,010
success Apple aimed to merge the
369
00:18:22,010 --> 00:18:24,380
computer with the household appliance
370
00:18:24,380 --> 00:18:26,960
the Mac was to be a simple device like a
371
00:18:26,960 --> 00:18:29,900
TV or a stereo this was unlike the star
372
00:18:29,900 --> 00:18:31,820
which was intended for professional news
373
00:18:31,820 --> 00:18:34,130
and vastly different from the cumbersome
374
00:18:34,130 --> 00:18:36,410
command based systems that dominated the
375
00:18:36,410 --> 00:18:39,080
air the Mac was for the home and this
376
00:18:39,080 --> 00:18:42,460
produced a cascade of transformations
377
00:18:42,460 --> 00:18:44,750
firstly Apple removed one of the buttons
378
00:18:44,750 --> 00:18:46,940
on the mouse to make its novel pointing
379
00:18:46,940 --> 00:18:49,400
device less confusing then they added
380
00:18:49,400 --> 00:18:51,650
the double-click for opening files the
381
00:18:51,650 --> 00:18:53,690
star used a separate key to open files
382
00:18:53,690 --> 00:18:56,000
the Mac also let you drag icons around
383
00:18:56,000 --> 00:18:58,550
and move and resize windows the star
384
00:18:58,550 --> 00:19:00,650
didn't have drag and drop you moved in
385
00:19:00,650 --> 00:19:02,450
copied files by selecting an icon
386
00:19:02,450 --> 00:19:04,150
pressing a key
387
00:19:04,150 --> 00:19:05,890
and clicking a location and you're
388
00:19:05,890 --> 00:19:08,590
resized windows with a menu the star in
389
00:19:08,590 --> 00:19:11,080
the alto both featured pop-up menus but
390
00:19:11,080 --> 00:19:12,730
because the location of these would move
391
00:19:12,730 --> 00:19:14,590
around the screen the user had to
392
00:19:14,590 --> 00:19:17,500
continually reorient the mac introduced
393
00:19:17,500 --> 00:19:19,060
the menu bar which stayed in the same
394
00:19:19,060 --> 00:19:20,950
place no matter what you were doing and
395
00:19:20,950 --> 00:19:23,230
the Mac added the trash can to make the
396
00:19:23,230 --> 00:19:25,480
leading files more intuitive and less
397
00:19:25,480 --> 00:19:26,440
nerve-wracking
398
00:19:26,440 --> 00:19:29,290
and lastly through compromised and
399
00:19:29,290 --> 00:19:31,450
clever engineering Apple managed to pair
400
00:19:31,450 --> 00:19:34,750
the Mac's price down to $2,500 still
401
00:19:34,750 --> 00:19:36,520
pretty expensive but much cheaper than
402
00:19:36,520 --> 00:19:41,770
the $10,000 Lisa or the $17,000 star but
403
00:19:41,770 --> 00:19:43,840
what started it all was the graphical
404
00:19:43,840 --> 00:19:46,300
interface merged with the idea of the
405
00:19:46,300 --> 00:19:49,450
computer as household appliance the Mac
406
00:19:49,450 --> 00:19:51,790
is a demonstration of the explosive
407
00:19:51,790 --> 00:19:54,850
potential of combinations the star in
408
00:19:54,850 --> 00:19:56,110
the alto on the other hand are the
409
00:19:56,110 --> 00:19:58,330
products of years of elite research and
410
00:19:58,330 --> 00:20:00,280
development they're a testament to the
411
00:20:00,280 --> 00:20:02,860
slow power of transformation but of
412
00:20:02,860 --> 00:20:04,780
course they to contain the work of
413
00:20:04,780 --> 00:20:06,940
others the alto and the star our
414
00:20:06,940 --> 00:20:08,860
evolutionary branches that lead back to
415
00:20:08,860 --> 00:20:11,050
the NLS system which introduced Windows
416
00:20:11,050 --> 00:20:13,540
and the mouse to sketchpad the first
417
00:20:13,540 --> 00:20:15,940
interactive drawing application and even
418
00:20:15,940 --> 00:20:18,250
back to the Memex a concept resembling
419
00:20:18,250 --> 00:20:20,830
the modern PC decades before it was
420
00:20:20,830 --> 00:20:23,310
possible
421
00:20:24,580 --> 00:20:27,470
the interdependence of our creativity
422
00:20:27,470 --> 00:20:29,779
has been obscured by powerful cultural
423
00:20:29,779 --> 00:20:32,960
ideas but technology is now exposing
424
00:20:32,960 --> 00:20:34,850
this connectedness we're struggling
425
00:20:34,850 --> 00:20:37,610
legally ethically and artistically to
426
00:20:37,610 --> 00:20:39,860
deal with these implications and that's
427
00:20:39,860 --> 00:20:52,970
our final episode part 4 what if Xerox
428
00:20:52,970 --> 00:20:55,429
never decided to pursue the graphical
429
00:20:55,429 --> 00:20:58,039
interface or Thomas Edison found a
430
00:20:58,039 --> 00:21:00,230
different trade what if Tim berners-lee
431
00:21:00,230 --> 00:21:02,330
never got the funding to develop the
432
00:21:02,330 --> 00:21:03,470
World Wide Web
433
00:21:03,470 --> 00:21:06,230
would our world be different would we be
434
00:21:06,230 --> 00:21:09,559
further behind history seems to tell us
435
00:21:09,559 --> 00:21:12,049
things wouldn't be so different whenever
436
00:21:12,049 --> 00:21:13,370
there's a major breakthrough there's
437
00:21:13,370 --> 00:21:16,010
usually others on the same path maybe a
438
00:21:16,010 --> 00:21:16,909
bit behind
439
00:21:16,909 --> 00:21:19,909
maybe not behind at all Isaac Newton and
440
00:21:19,909 --> 00:21:22,159
Gottfried Leibniz both invented calculus
441
00:21:22,159 --> 00:21:25,399
around 1680 for Charles Darwin proposed
442
00:21:25,399 --> 00:21:26,659
the theory of evolution by natural
443
00:21:26,659 --> 00:21:29,240
selection but Alfred Russel Wallace had
444
00:21:29,240 --> 00:21:31,340
pretty much the same idea at pretty much
445
00:21:31,340 --> 00:21:34,190
the same time and Alexander Graham Bell
446
00:21:34,190 --> 00:21:36,080
and Elisha gray filed patents for the
447
00:21:36,080 --> 00:21:39,679
telephone on the same day we call this a
448
00:21:39,679 --> 00:21:42,020
multiple discovery the same innovation
449
00:21:42,020 --> 00:21:44,990
emerging from different places science
450
00:21:44,990 --> 00:21:46,909
and invention is riddled with it but it
451
00:21:46,909 --> 00:21:49,730
can also happen in the arts and film for
452
00:21:49,730 --> 00:21:51,919
instance we had three Coco Chanel movies
453
00:21:51,919 --> 00:21:53,659
released within nine months of each
454
00:21:53,659 --> 00:21:56,539
other around 1999 we had a quartet of
455
00:21:56,539 --> 00:21:59,029
sci-fi movies about artificial reality
456
00:21:59,029 --> 00:22:01,669
even Charlie Kaufman's unusually
457
00:22:01,669 --> 00:22:02,510
original film
458
00:22:02,510 --> 00:22:04,490
Synecdoche New York bears an uncanny
459
00:22:04,490 --> 00:22:06,679
resemblance to Tom McCarthy's novel
460
00:22:06,679 --> 00:22:09,320
remainder both of the stories of men who
461
00:22:09,320 --> 00:22:11,059
suddenly become wealthy and start
462
00:22:11,059 --> 00:22:13,640
recreating moments of their lives even
463
00:22:13,640 --> 00:22:16,830
going so far as to recreate the recur
464
00:22:16,830 --> 00:22:20,080
and actually this the video you're
465
00:22:20,080 --> 00:22:21,940
watching was written just before the New
466
00:22:21,940 --> 00:22:23,500
Yorker published a Malcolm Gladwell
467
00:22:23,500 --> 00:22:26,350
story about Apple Xerox and the nature
468
00:22:26,350 --> 00:22:29,380
of innovation we're all building with
469
00:22:29,380 --> 00:22:31,690
the same materials sometimes by
470
00:22:31,690 --> 00:22:33,880
coincidence we get similar results but
471
00:22:33,880 --> 00:22:35,980
sometimes innovations just seem
472
00:22:35,980 --> 00:22:38,760
inevitable
473
00:22:50,230 --> 00:22:52,970
the genes in our bodies can be traced
474
00:22:52,970 --> 00:22:55,639
back over three and a half billion years
475
00:22:55,639 --> 00:22:59,269
to a single organism Luca the last
476
00:22:59,269 --> 00:23:02,929
Universal common ancestor as Luca
477
00:23:02,929 --> 00:23:05,419
reproduced its genes copied and copied
478
00:23:05,419 --> 00:23:08,629
and copied and copied sometimes with
479
00:23:08,629 --> 00:23:11,749
mistakes they transformed over time is
480
00:23:11,749 --> 00:23:14,029
produced every one of the billions of
481
00:23:14,029 --> 00:23:16,249
species of life on earth some of these
482
00:23:16,249 --> 00:23:18,860
adopted sexual reproduction combining
483
00:23:18,860 --> 00:23:20,779
the genes of individuals and altogether
484
00:23:20,779 --> 00:23:23,360
the best adapted life forms prospered
485
00:23:23,360 --> 00:23:27,139
this is evolution copy transform and
486
00:23:27,139 --> 00:23:29,899
combine and culture evolves in a similar
487
00:23:29,899 --> 00:23:31,460
way but the elements aren't genes
488
00:23:31,460 --> 00:23:34,850
they're memes ideas behaviors skills
489
00:23:34,850 --> 00:23:37,700
memes are copied transformed and
490
00:23:37,700 --> 00:23:39,950
combined and the dominant ideas of our
491
00:23:39,950 --> 00:23:42,169
time are the memes that spread the most
492
00:23:42,169 --> 00:23:46,190
this is social evolution copy transform
493
00:23:46,190 --> 00:23:48,950
and combine it's who we are it's how we
494
00:23:48,950 --> 00:23:51,289
live and of course it's how we create
495
00:23:51,289 --> 00:23:55,390
our new ideas evolve from the old world
496
00:23:55,390 --> 00:23:57,799
but our system of LOD doesn't
497
00:23:57,799 --> 00:23:59,660
acknowledge the derivative nature of
498
00:23:59,660 --> 00:24:02,600
creativity instead ideas are regarded as
499
00:24:02,600 --> 00:24:05,240
property as unique and original Lots
500
00:24:05,240 --> 00:24:08,150
with distinct boundaries but ideas
501
00:24:08,150 --> 00:24:10,760
aren't so tidy they're layered they're
502
00:24:10,760 --> 00:24:13,220
interwoven they're tangled and when the
503
00:24:13,220 --> 00:24:15,799
system conflicts with the reality the
504
00:24:15,799 --> 00:24:19,480
system starts to fail
505
00:24:30,570 --> 00:24:33,759
for almost our entire history ideas were
506
00:24:33,759 --> 00:24:36,220
free the works of Shakespeare Gutenberg
507
00:24:36,220 --> 00:24:38,499
and Rembrandt could be openly copied and
508
00:24:38,499 --> 00:24:40,600
built upon but the growing dominance of
509
00:24:40,600 --> 00:24:42,549
the market economy where the products of
510
00:24:42,549 --> 00:24:44,379
our intellectual labors are bought and
511
00:24:44,379 --> 00:24:49,139
sold produced an unfortunate side effect
512
00:24:49,499 --> 00:24:51,700
let's say a guy invents a better light
513
00:24:51,700 --> 00:24:54,159
bulb his price needs to cover not just
514
00:24:54,159 --> 00:24:56,350
the manufacturing cost but also the cost
515
00:24:56,350 --> 00:24:57,879
of inventing the thing in the first
516
00:24:57,879 --> 00:25:00,100
place now let's say a competitor starts
517
00:25:00,100 --> 00:25:02,409
manufacturing a competing copy the
518
00:25:02,409 --> 00:25:04,239
competitor doesn't need to cover those
519
00:25:04,239 --> 00:25:06,580
development costs so his version can be
520
00:25:06,580 --> 00:25:08,980
cheaper the bottom line original
521
00:25:08,980 --> 00:25:11,230
creations can't compete with the price
522
00:25:11,230 --> 00:25:13,779
of copies in the United States the
523
00:25:13,779 --> 00:25:15,549
introduction of copyrights and patents
524
00:25:15,549 --> 00:25:17,609
was intended to address this imbalance
525
00:25:17,609 --> 00:25:20,289
copyrights covered media patents covered
526
00:25:20,289 --> 00:25:22,480
inventions both aim to encourage the
527
00:25:22,480 --> 00:25:24,970
creation and proliferation of new ideas
528
00:25:24,970 --> 00:25:27,730
by providing a brief and limited period
529
00:25:27,730 --> 00:25:30,249
of exclusivity a period where no one
530
00:25:30,249 --> 00:25:32,499
else could copy your work this gave
531
00:25:32,499 --> 00:25:34,330
creators a window in which to cover
532
00:25:34,330 --> 00:25:36,279
their investments and earn a profit
533
00:25:36,279 --> 00:25:38,169
after that their work entered the public
534
00:25:38,169 --> 00:25:40,239
domain where could spread far and wide
535
00:25:40,239 --> 00:25:42,669
and be freely built upon and it was this
536
00:25:42,669 --> 00:25:45,639
that was the goal a robust public domain
537
00:25:45,639 --> 00:25:48,700
an affordable body of ideas products
538
00:25:48,700 --> 00:25:51,480
arts and entertainment available to all
539
00:25:51,480 --> 00:25:54,549
the core belief was in the common good
540
00:25:54,549 --> 00:25:57,970
what would benefit everyone but over
541
00:25:57,970 --> 00:26:00,190
time this principle transformed beyond
542
00:26:00,190 --> 00:26:02,710
recognition influential thinkers
543
00:26:02,710 --> 00:26:04,389
proposed that ideas are a form of
544
00:26:04,389 --> 00:26:06,519
property and this conviction would
545
00:26:06,519 --> 00:26:09,309
eventually yield a new term intellectual
546
00:26:09,309 --> 00:26:11,950
property this was a meme that would
547
00:26:11,950 --> 00:26:14,679
multiply wildly thanks in part to a
548
00:26:14,679 --> 00:26:17,739
quirk of human psychology known as loss
549
00:26:17,739 --> 00:26:20,129
aversion
550
00:26:20,360 --> 00:26:23,580
simply put we hate losing what we've got
551
00:26:23,580 --> 00:26:25,740
people tend to place a much higher value
552
00:26:25,740 --> 00:26:28,710
on losses than on gains so the gains we
553
00:26:28,710 --> 00:26:30,270
get from copying the work of others
554
00:26:30,270 --> 00:26:32,580
don't make a big impression but when
555
00:26:32,580 --> 00:26:34,680
it's our ideas being copied we perceive
556
00:26:34,680 --> 00:26:37,860
this as a loss and we get territorial
557
00:26:37,860 --> 00:26:40,230
for instance Disney made extensive use
558
00:26:40,230 --> 00:26:42,540
of the public domain stories like Snow
559
00:26:42,540 --> 00:26:44,550
White Pinocchio and Alice in Wonderland
560
00:26:44,550 --> 00:26:46,410
were all taken from the public domain
561
00:26:46,410 --> 00:26:48,600
but when it came time for the copyright
562
00:26:48,600 --> 00:26:50,970
of Disney's early films to expire they
563
00:26:50,970 --> 00:26:52,850
lobbied to add the term of copyright
564
00:26:52,850 --> 00:26:56,220
extended artists Shepard Fairey has
565
00:26:56,220 --> 00:26:58,200
frequently used existing art in his work
566
00:26:58,200 --> 00:26:59,880
this practice came to a head when he was
567
00:26:59,880 --> 00:27:02,250
sued by The Associated Press for basing
568
00:27:02,250 --> 00:27:04,800
his famous Obama hope poster on their
569
00:27:04,800 --> 00:27:06,810
photo nonetheless when it was his
570
00:27:06,810 --> 00:27:09,090
imagery used in a piece by Baxter or
571
00:27:09,090 --> 00:27:12,720
very threatened to sue and lastly Steve
572
00:27:12,720 --> 00:27:14,580
Jobs was sometimes boastful about
573
00:27:14,580 --> 00:27:17,250
Apple's history of copying we have you
574
00:27:17,250 --> 00:27:19,380
know always been shameless about
575
00:27:19,380 --> 00:27:21,630
stealing great ideas but he harbored
576
00:27:21,630 --> 00:27:24,030
deep grudges against those who dared to
577
00:27:24,030 --> 00:27:26,490
copy Apple I'm going to destroy Android
578
00:27:26,490 --> 00:27:28,320
because it's a stolen product I'm
579
00:27:28,320 --> 00:27:31,940
willing to go thermonuclear war on this
580
00:27:31,940 --> 00:27:35,670
when we copy we justify it when others
581
00:27:35,670 --> 00:27:38,910
copy we vilify most of us have no
582
00:27:38,910 --> 00:27:41,010
problem with copying as long as we're
583
00:27:41,010 --> 00:27:43,880
the ones doing it
584
00:27:43,930 --> 00:27:46,160
so with a blind eye toward our own
585
00:27:46,160 --> 00:27:48,200
mimicry and propelled by faith and
586
00:27:48,200 --> 00:27:50,450
markets and ownership intellectual
587
00:27:50,450 --> 00:27:52,280
property swelled beyond its original
588
00:27:52,280 --> 00:27:54,620
scope with broader interpretations of
589
00:27:54,620 --> 00:27:57,620
existing laws new legislation new realms
590
00:27:57,620 --> 00:28:03,980
of coverage and alluring rewards in 1981
591
00:28:03,980 --> 00:28:06,320
George Harrison lost a 1.5 million
592
00:28:06,320 --> 00:28:09,050
dollar case for subconsciously copying
593
00:28:09,050 --> 00:28:11,420
the doo-wop hit he's so fine in his
594
00:28:11,420 --> 00:28:14,980
ballad my sweet lord
595
00:28:17,440 --> 00:28:20,130
really one
596
00:28:26,679 --> 00:28:29,210
prior to this plenty of song sounded
597
00:28:29,210 --> 00:28:30,890
much more like other songs without
598
00:28:30,890 --> 00:28:33,080
ending up in court Ray Charles created
599
00:28:33,080 --> 00:28:34,760
the prototype for soul music when he
600
00:28:34,760 --> 00:28:36,950
based I got a woman on the gospel song
601
00:28:36,950 --> 00:28:59,110
it must be Jesus Tom good to me oh yeah
602
00:28:59,440 --> 00:29:02,030
starting in the late 90s a series of new
603
00:29:02,030 --> 00:29:04,250
copyright laws and regulations began to
604
00:29:04,250 --> 00:29:06,440
be introduced and many more are in the
605
00:29:06,440 --> 00:29:08,600
works the most ambitious and scope are
606
00:29:08,600 --> 00:29:10,669
trade agreements because these are
607
00:29:10,669 --> 00:29:12,380
treaties and not laws they can be
608
00:29:12,380 --> 00:29:14,360
negotiated in secret with no public
609
00:29:14,360 --> 00:29:16,960
inputs and no congressional approval in
610
00:29:16,960 --> 00:29:19,580
2011 ACTA was signed by President Obama
611
00:29:19,580 --> 00:29:20,929
and the trans-pacific partnership
612
00:29:20,929 --> 00:29:23,299
agreement currently being written in
613
00:29:23,299 --> 00:29:25,610
secret aims to spread even stronger
614
00:29:25,610 --> 00:29:28,669
us-style protections around the world of
615
00:29:28,669 --> 00:29:30,500
course when the United States itself was
616
00:29:30,500 --> 00:29:32,570
a developing economy it refused to sign
617
00:29:32,570 --> 00:29:34,610
treaties and had no protection for
618
00:29:34,610 --> 00:29:36,530
foreign creators Charles Dickens
619
00:29:36,530 --> 00:29:38,120
famously complained about America's
620
00:29:38,120 --> 00:29:40,760
bustling book piracy market calling it a
621
00:29:40,760 --> 00:29:42,500
horrible thing that scoundrel
622
00:29:42,500 --> 00:29:46,150
booksellers should Grow Rich
623
00:29:46,370 --> 00:29:48,200
patents coverage made the leap from
624
00:29:48,200 --> 00:29:51,140
physical inventions to virtual ones most
625
00:29:51,140 --> 00:29:54,230
notably software but this is not a
626
00:29:54,230 --> 00:29:56,990
natural transition a patent is a
627
00:29:56,990 --> 00:29:59,110
blueprint for how to make an invention
628
00:29:59,110 --> 00:30:01,429
software patents are more like a loose
629
00:30:01,429 --> 00:30:02,929
description of what something would be
630
00:30:02,929 --> 00:30:05,480
like if it actually was invented and
631
00:30:05,480 --> 00:30:06,830
software patents are written in the
632
00:30:06,830 --> 00:30:08,809
broadest possible language to get the
633
00:30:08,809 --> 00:30:10,880
broadest possible protection the
634
00:30:10,880 --> 00:30:12,799
vagueness of these terms can sometimes
635
00:30:12,799 --> 00:30:15,380
reach absurd levels for example
636
00:30:15,380 --> 00:30:17,779
information manufacturing machine which
637
00:30:17,779 --> 00:30:19,429
covers anything computer like or
638
00:30:19,429 --> 00:30:22,520
material object which covers pretty much
639
00:30:22,520 --> 00:30:25,100
anything the fuzziness of software
640
00:30:25,100 --> 00:30:26,630
patents boundaries has turned the
641
00:30:26,630 --> 00:30:29,510
smartphone industry into one giant turf
642
00:30:29,510 --> 00:30:33,559
war 62% of all patent lawsuits are now
643
00:30:33,559 --> 00:30:36,169
over software the estimated wealth lost
644
00:30:36,169 --> 00:30:41,899
is half a trillion dollars the expanding
645
00:30:41,899 --> 00:30:43,429
reach of intellectual property has
646
00:30:43,429 --> 00:30:45,409
introduced more and more possibilities
647
00:30:45,409 --> 00:30:48,740
or opportunistic litigation suing to
648
00:30:48,740 --> 00:30:50,990
make a buck to new species evolve whose
649
00:30:50,990 --> 00:30:54,110
entire business model is lawsuits sample
650
00:30:54,110 --> 00:30:56,600
trolls and patent trolls these are
651
00:30:56,600 --> 00:30:58,429
corporations that don't actually produce
652
00:30:58,429 --> 00:31:00,710
anything they acquire a library of
653
00:31:00,710 --> 00:31:02,270
intellectual property rights then
654
00:31:02,270 --> 00:31:04,970
litigate to earn profits and because
655
00:31:04,970 --> 00:31:06,770
legal defense is hundreds of thousands
656
00:31:06,770 --> 00:31:08,630
of dollars in copyright cases and
657
00:31:08,630 --> 00:31:11,090
millions and patents their targets are
658
00:31:11,090 --> 00:31:13,309
usually highly motivated to settle out
659
00:31:13,309 --> 00:31:16,100
of court the most famous sample troll is
660
00:31:16,100 --> 00:31:18,200
Bridgeport music which has filed
661
00:31:18,200 --> 00:31:21,169
hundreds of lawsuits in 2005 they scored
662
00:31:21,169 --> 00:31:22,909
an influential court decision over this
663
00:31:22,909 --> 00:31:27,649
two-second sample that's it and not only
664
00:31:27,649 --> 00:31:29,929
was the sample short it was virtually
665
00:31:29,929 --> 00:31:32,649
unrecognizable
666
00:31:36,169 --> 00:31:38,789
this verdict essentially rendered any
667
00:31:38,789 --> 00:31:40,820
kind of sampling no matter how small
668
00:31:40,820 --> 00:31:43,140
infringing the sample heavy musical
669
00:31:43,140 --> 00:31:45,570
collages of hip-hop's Golden Age are now
670
00:31:45,570 --> 00:31:49,799
impossibly expensive to create now
671
00:31:49,799 --> 00:31:51,929
patent trolls are most common back in
672
00:31:51,929 --> 00:31:54,330
that troubled realm of software and
673
00:31:54,330 --> 00:31:56,610
perhaps the most inexplicable case is
674
00:31:56,610 --> 00:31:58,770
that of Paul Allen he's one of the
675
00:31:58,770 --> 00:32:00,480
founders of Microsoft he's a billionaire
676
00:32:00,480 --> 00:32:02,700
he's an esteemed philanthropist who's
677
00:32:02,700 --> 00:32:04,440
pledged to give away much of his fortune
678
00:32:04,440 --> 00:32:06,690
and he claims basic web features like
679
00:32:06,690 --> 00:32:09,330
related links alerts and recommendations
680
00:32:09,330 --> 00:32:11,640
were invented by his long defunct
681
00:32:11,640 --> 00:32:14,610
company so the self-proclaimed idea man
682
00:32:14,610 --> 00:32:16,620
suit pretty much all of Silicon Valley
683
00:32:16,620 --> 00:32:20,429
in 2010 and he did this despite no lack
684
00:32:20,429 --> 00:32:29,010
of fame or fortune so to recap the full
685
00:32:29,010 --> 00:32:31,710
picture looks like this we believe that
686
00:32:31,710 --> 00:32:33,779
ideas are property and we're excessively
687
00:32:33,779 --> 00:32:36,059
territorial when we feel that property
688
00:32:36,059 --> 00:32:37,380
belongs to us
689
00:32:37,380 --> 00:32:39,539
our laws then indulge this bias with
690
00:32:39,539 --> 00:32:41,730
ever broadening protections and massive
691
00:32:41,730 --> 00:32:44,279
rewards meanwhile huge legal fees
692
00:32:44,279 --> 00:32:46,230
encourage defendants to pay up and
693
00:32:46,230 --> 00:32:47,520
settle out of court
694
00:32:47,520 --> 00:32:50,190
it's a discouraging scenario and it
695
00:32:50,190 --> 00:32:54,890
raises the question what now
696
00:32:58,020 --> 00:33:01,090
the belief in intellectual property has
697
00:33:01,090 --> 00:33:03,340
grown so dominant it's pushed the
698
00:33:03,340 --> 00:33:05,440
original intent of copyrights and
699
00:33:05,440 --> 00:33:07,900
patents out of the public consciousness
700
00:33:07,900 --> 00:33:10,900
but that original purpose is still right
701
00:33:10,900 --> 00:33:13,480
there in plain sight the Copyright Act
702
00:33:13,480 --> 00:33:16,510
of 1790 is entitled an act for the
703
00:33:16,510 --> 00:33:18,910
encouragement of learning the Patent Act
704
00:33:18,910 --> 00:33:21,460
is to promote the progress of useful
705
00:33:21,460 --> 00:33:24,130
arts the exclusive rights these acts
706
00:33:24,130 --> 00:33:26,290
introduced were compromised for a
707
00:33:26,290 --> 00:33:28,929
greater purpose the intent was to better
708
00:33:28,929 --> 00:33:31,270
the lives of everyone by incentivizing
709
00:33:31,270 --> 00:33:34,059
creativity and producing a rich public
710
00:33:34,059 --> 00:33:36,850
domain a shared pool of knowledge open
711
00:33:36,850 --> 00:33:39,820
to all but exclusive rights themselves
712
00:33:39,820 --> 00:33:42,160
came to be considered the point so they
713
00:33:42,160 --> 00:33:44,290
were strengthened and expanded and the
714
00:33:44,290 --> 00:33:46,690
result hasn't been more progress more
715
00:33:46,690 --> 00:33:48,850
learning it's been more squabbling and
716
00:33:48,850 --> 00:33:51,580
more abuse we live in an age with
717
00:33:51,580 --> 00:33:54,340
daunting problems maybe the best idea is
718
00:33:54,340 --> 00:33:56,800
possible we need them now we need them
719
00:33:56,800 --> 00:34:00,010
to spread fast the common good is a meme
720
00:34:00,010 --> 00:34:02,230
that was overwhelmed by intellectual
721
00:34:02,230 --> 00:34:05,679
property it needs to spread again if the
722
00:34:05,679 --> 00:34:08,710
mean prospers our laws our norms our
723
00:34:08,710 --> 00:34:12,580
society they all transform that social
724
00:34:12,580 --> 00:34:14,800
evolution and it's not up to governments
725
00:34:14,800 --> 00:34:19,090
corporations or lawyers it's up
726
00:34:19,090 --> 00:34:21,780
to us
727
00:35:16,810 --> 00:35:18,870
you
728
00:35:31,609 --> 00:35:33,670
you
729
00:35:42,160 --> 00:35:44,620
hi everybody I'm Kirby I originally
730
00:35:44,620 --> 00:35:47,590
produced this series from 2010 to 2012
731
00:35:47,590 --> 00:35:50,080
yes it has been five years since
732
00:35:50,080 --> 00:35:52,120
everything is remix launched to
733
00:35:52,120 --> 00:35:53,620
celebrate this anniversary I'm finishing
734
00:35:53,620 --> 00:35:55,060
off some tasks that I've been meaning to
735
00:35:55,060 --> 00:35:56,650
get to for a long time
736
00:35:56,650 --> 00:35:58,480
first of all I am producing t-shirts
737
00:35:58,480 --> 00:36:00,280
these have been requested a lot over the
738
00:36:00,280 --> 00:36:02,140
years and I'm finally doing it I've
739
00:36:02,140 --> 00:36:03,610
launched a small Kickstarter campaign
740
00:36:03,610 --> 00:36:05,980
that will run until October 12th I have
741
00:36:05,980 --> 00:36:07,450
two different shirts for sale and I have
742
00:36:07,450 --> 00:36:09,490
a brand new copy transform combined
743
00:36:09,490 --> 00:36:11,620
poster these also include a subscription
744
00:36:11,620 --> 00:36:13,810
to my acclaimed new series this is not a
745
00:36:13,810 --> 00:36:15,880
conspiracy theory which the Guardian has
746
00:36:15,880 --> 00:36:18,640
called spectacularly ambitious the link
747
00:36:18,640 --> 00:36:20,590
to the Kickstarter campaign is below and
748
00:36:20,590 --> 00:36:22,420
by backing me you are also helping me
749
00:36:22,420 --> 00:36:24,790
produce new work speaking of which I now
750
00:36:24,790 --> 00:36:26,200
have a patreon account so if you'd like
751
00:36:26,200 --> 00:36:28,480
to see new free videos for me head on
752
00:36:28,480 --> 00:36:30,370
over to patreon and become a patron and
753
00:36:30,370 --> 00:36:31,690
the second thing that I've been meaning
754
00:36:31,690 --> 00:36:33,520
to get to that I have just completed is
755
00:36:33,520 --> 00:36:34,990
what you just saw I took the original
756
00:36:34,990 --> 00:36:37,600
four parts of the series merge them
757
00:36:37,600 --> 00:36:39,220
together create a good edits between the
758
00:36:39,220 --> 00:36:42,280
sections rebuild and improve the first
759
00:36:42,280 --> 00:36:45,010
part did various tweaks throughout fixed
760
00:36:45,010 --> 00:36:47,380
a few errors in the content and
761
00:36:47,380 --> 00:36:49,180
basically polished up everything is
762
00:36:49,180 --> 00:36:52,360
remixed for posterity thank you to all
763
00:36:52,360 --> 00:36:54,550
of you for watching thanks to all of you
764
00:36:54,550 --> 00:36:56,380
who have supported this project thank
765
00:36:56,380 --> 00:36:57,460
you to the people who have helped
766
00:36:57,460 --> 00:36:59,980
produce the videos and thanks also to
767
00:36:59,980 --> 00:37:01,990
the artists who allow me to use their
768
00:37:01,990 --> 00:37:04,540
work in the series complete sources can
769
00:37:04,540 --> 00:37:07,270
be found at the website so please do go
770
00:37:07,270 --> 00:37:09,520
and support those artists as well and
771
00:37:09,520 --> 00:37:11,440
thank you to Ian quarry who helped me
772
00:37:11,440 --> 00:37:13,390
rebuild and improve some of the scenes
773
00:37:13,390 --> 00:37:15,490
in the series thanks also to Rudolf
774
00:37:15,490 --> 00:37:17,650
boots who helped improve the voice-over
775
00:37:17,650 --> 00:37:19,690
audio and sorry if I'm butchering your
776
00:37:19,690 --> 00:37:21,520
name alright that's it if you'd like to
777
00:37:21,520 --> 00:37:23,710
see more from me back me on Kickstarter
778
00:37:23,710 --> 00:37:26,560
or become a patron on patreon thanks so
779
00:37:26,560 --> 00:37:30,150
much for watching take care bye bye
55824
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