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These are the user uploaded subtitles that are being translated: 1 00:00:00,120 --> 00:00:04,200 beep beep 2 00:00:04,278 --> 00:00:11,919 beep propaganda many use the word when 3 00:00:08,480 --> 00:00:13,920 talking about countries like North Korea 4 00:00:11,919 --> 00:00:17,079 Kazakhstan 5 00:00:13,919 --> 00:00:20,559 [Music] 6 00:00:17,079 --> 00:00:24,198 Iran countries viewed as authoritarian 7 00:00:20,559 --> 00:00:24,198 through the lens of the western 8 00:00:25,199 --> 00:00:31,759 media press freedom freedom of thought 9 00:00:29,480 --> 00:00:35,200 people you those terms when talking 10 00:00:31,759 --> 00:00:39,119 about countries like the United States 11 00:00:35,200 --> 00:00:42,719 France Australia 12 00:00:39,119 --> 00:00:45,038 democracies in 1988 gome Chomsky 13 00:00:42,719 --> 00:00:48,600 co-authored a book with Edward Herman 14 00:00:45,039 --> 00:00:51,960 called manufacturing 15 00:00:48,600 --> 00:00:55,520 consent it blasted apart the notion that 16 00:00:51,960 --> 00:00:59,000 media acts as a check on political 17 00:00:55,520 --> 00:01:00,640 power that media informed the public 18 00:00:59,000 --> 00:01:02,920 serve the public 19 00:01:00,640 --> 00:01:06,478 so that we can better engage in the 20 00:01:02,920 --> 00:01:09,759 political process in fact media 21 00:01:06,478 --> 00:01:12,519 manufacture our consent they tell us 22 00:01:09,759 --> 00:01:15,640 what those in power need them to tell us 23 00:01:12,519 --> 00:01:15,640 so we can fall in 24 00:01:16,640 --> 00:01:24,560 line democracy is staged with the help 25 00:01:20,359 --> 00:01:28,560 of media that work as propaganda 26 00:01:24,560 --> 00:01:30,920 machines media operate through five 27 00:01:28,560 --> 00:01:34,879 filters the first has to do with 28 00:01:30,920 --> 00:01:37,280 ownership mass media firms are big 29 00:01:34,879 --> 00:01:41,199 corporations often they're part of even 30 00:01:37,280 --> 00:01:44,399 bigger conglomerates their endgame 31 00:01:41,200 --> 00:01:47,799 profit and so it's in their interests to 32 00:01:44,399 --> 00:01:50,280 push for whatever guarantees that profit 33 00:01:47,799 --> 00:01:53,440 critical journalism takes second place 34 00:01:50,280 --> 00:01:56,670 to the needs and interests of the 35 00:01:53,439 --> 00:01:56,670 [Music] 36 00:01:58,840 --> 00:02:05,320 corporation the second filter exposes 37 00:02:02,078 --> 00:02:08,239 the real role of 38 00:02:05,319 --> 00:02:12,878 advertising media costs a lot more than 39 00:02:08,239 --> 00:02:16,080 consumers will ever pay so who fills the 40 00:02:12,878 --> 00:02:19,878 Gap advertisers and what are the 41 00:02:16,080 --> 00:02:22,360 advertisers paying for 42 00:02:19,878 --> 00:02:24,679 audiences and so it isn't so much that 43 00:02:22,360 --> 00:02:26,160 the media are selling you a product 44 00:02:24,680 --> 00:02:29,280 their 45 00:02:26,159 --> 00:02:30,139 output they're also selling advertisers 46 00:02:29,280 --> 00:02:33,340 of product 47 00:02:30,139 --> 00:02:33,339 [Music] 48 00:02:34,280 --> 00:02:41,000 you how does the establishment manage 49 00:02:37,360 --> 00:02:44,000 the media that's the third 50 00:02:41,000 --> 00:02:49,158 filter journalism cannot be a check on 51 00:02:44,000 --> 00:02:49,158 power because the very system encourages 52 00:02:51,000 --> 00:02:57,878 complicity governments corporations big 53 00:02:55,039 --> 00:03:00,439 institutions know how to play the media 54 00:02:57,878 --> 00:03:04,079 game they know how to in influence the 55 00:03:00,439 --> 00:03:07,199 news narrative they feed media Scoops 56 00:03:04,080 --> 00:03:10,040 official accounts interviews with the 57 00:03:07,199 --> 00:03:13,359 experts they make themselves crucial to 58 00:03:10,039 --> 00:03:15,719 the process of Journalism so those in 59 00:03:13,360 --> 00:03:17,519 power and those who report on them are 60 00:03:15,719 --> 00:03:20,560 in bed with each 61 00:03:17,519 --> 00:03:22,959 other if you want to challenge power 62 00:03:20,560 --> 00:03:25,319 you'll be pushed to the margins your 63 00:03:22,959 --> 00:03:29,120 name won't be down you won't be getting 64 00:03:25,318 --> 00:03:31,679 in You've Lost Your access you've lost 65 00:03:29,120 --> 00:03:31,680 the story 66 00:03:31,878 --> 00:03:37,318 when the media journalists 67 00:03:34,239 --> 00:03:40,719 whistleblowers sources stray away from 68 00:03:37,318 --> 00:03:43,238 the consensus they get flat that's the 69 00:03:40,719 --> 00:03:46,000 fourth filter when the story is 70 00:03:43,239 --> 00:03:48,840 inconvenient for the powers that be 71 00:03:46,000 --> 00:03:52,438 you'll see the Flack machine in action 72 00:03:48,840 --> 00:03:55,560 discrediting sources trashing stories 73 00:03:52,438 --> 00:03:55,560 and diverting the 74 00:03:56,759 --> 00:04:04,519 conversation to manufacture consent you 75 00:03:59,878 --> 00:04:09,519 need an enemy a Target that common enemy 76 00:04:04,519 --> 00:04:13,319 is the fifth filter communism terrorists 77 00:04:09,519 --> 00:04:17,000 immigrants a common enemy a boogeyman to 78 00:04:13,318 --> 00:04:21,478 fear helps Corral public 79 00:04:17,000 --> 00:04:25,319 opinion five filters one big media 80 00:04:21,478 --> 00:04:28,599 Theory consent is being manufactured all 81 00:04:25,319 --> 00:04:31,599 around you all the 82 00:04:28,600 --> 00:04:31,600 time 83 00:04:45,240 --> 00:04:48,240 Bo 5784

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