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These are the user uploaded subtitles that are being translated: 1 00:00:01,914 --> 00:00:03,481 - [Michelle] Last time on "60 Day Hustle." 2 00:00:03,612 --> 00:00:04,700 - At the halfway point, there used to be 12 of us, 3 00:00:04,830 --> 00:00:06,354 and now there's six. 4 00:00:06,484 --> 00:00:09,400 - You will be going on an all-out sales blitz, 5 00:00:09,531 --> 00:00:12,012 and two of you will sadly be going home. 6 00:00:12,142 --> 00:00:13,143 [tense reverberation] 7 00:00:13,274 --> 00:00:14,405 - We'll see what happens. 8 00:00:14,536 --> 00:00:16,015 ♪ Time to show the world ♪ 9 00:00:16,146 --> 00:00:16,799 ♪ That top is what I strive for ♪ 10 00:00:16,929 --> 00:00:18,235 - I got one. 11 00:00:18,366 --> 00:00:19,454 - If I close this, this is by far 12 00:00:19,584 --> 00:00:20,411 the biggest sale of the week. 13 00:00:20,542 --> 00:00:21,934 [To Nya screaming] 14 00:00:22,065 --> 00:00:22,892 - I cannot believe that our strategy 15 00:00:23,023 --> 00:00:24,502 is actually working out. 16 00:00:24,633 --> 00:00:25,547 - Now, I might as well just walk in there 17 00:00:25,677 --> 00:00:26,504 and promote my brand. 18 00:00:26,635 --> 00:00:27,679 We're gonna lose. 19 00:00:27,810 --> 00:00:29,464 - We got number five, it seems. 20 00:00:29,594 --> 00:00:30,900 - Yeah, I'm in the top three. 21 00:00:31,031 --> 00:00:31,857 - Sitting in second right now. 22 00:00:31,988 --> 00:00:33,033 - Hey. 23 00:00:33,163 --> 00:00:34,947 - Moon + Heart, J. Butler Golf, 24 00:00:35,078 --> 00:00:37,298 you two are going through to the next round. 25 00:00:37,428 --> 00:00:39,082 Dinosaur, I'm sorry, 26 00:00:39,213 --> 00:00:41,693 but this is the end of your journey here today. 27 00:00:41,824 --> 00:00:44,870 But there's one final twist, 28 00:00:45,001 --> 00:00:46,089 [tense reverberation] 29 00:00:46,220 --> 00:00:47,699 I brought in some more judges. 30 00:00:47,830 --> 00:00:51,225 Your goal is to make as many sales as possible. 31 00:00:51,355 --> 00:00:52,530 ♪ Yeah, we going up ♪ 32 00:00:52,661 --> 00:00:54,054 ♪ Taking to the sky, going up ♪ 33 00:00:54,184 --> 00:00:56,621 - Chiara, AddaBang, congratulations, 34 00:00:56,752 --> 00:00:58,841 you're going through to the next round. 35 00:00:58,971 --> 00:01:00,408 - At the end of the day, like, 36 00:01:00,538 --> 00:01:01,626 we're personally really proud of ourselves. 37 00:01:01,757 --> 00:01:03,237 - Just, like, catapulted us. 38 00:01:03,367 --> 00:01:04,498 - I just had the biggest week 39 00:01:04,629 --> 00:01:07,676 of my business life by like 3X. 40 00:01:07,806 --> 00:01:09,069 How can I really be that upset 41 00:01:09,199 --> 00:01:11,201 when my business has come so far? 42 00:01:11,332 --> 00:01:13,812 ♪ Go ♪ [logo thudding] 43 00:01:13,943 --> 00:01:16,511 [scene whooshing] 44 00:01:17,555 --> 00:01:20,776 ["No Loss" by Canon] 45 00:01:20,906 --> 00:01:22,343 ♪ I can't take no loss, huh ♪ 46 00:01:22,473 --> 00:01:23,822 ♪ I don't even know what it costs ♪ 47 00:01:23,953 --> 00:01:24,910 - It's so close to the final line now, 48 00:01:25,041 --> 00:01:27,261 I can almost feel victory. 49 00:01:27,390 --> 00:01:29,741 - I'm feeling good, I'm feeling hyped, I'm feeling ready. 50 00:01:29,872 --> 00:01:32,483 I'm thankful to be, like, the top four. 51 00:01:32,614 --> 00:01:34,833 - I'm ready to expect the unexpected. 52 00:01:34,964 --> 00:01:36,835 [doors thudding] 53 00:01:36,966 --> 00:01:39,273 [wary music] 54 00:01:39,402 --> 00:01:40,709 - [Joshua] Hold up, where's Rudy? 55 00:01:45,235 --> 00:01:47,237 [horns honking rhythmically] 56 00:01:47,368 --> 00:01:49,674 [contestants laughing] 57 00:01:49,805 --> 00:01:51,937 - Okay, what clown circuits is coming into town? 58 00:01:52,068 --> 00:01:53,287 - Surprise. 59 00:01:53,417 --> 00:01:56,507 [contestants cheering] 60 00:01:56,638 --> 00:01:58,857 Uh-oh. [laughs] 61 00:01:58,988 --> 00:02:00,729 [van door thudding] 62 00:02:00,859 --> 00:02:02,731 Guess why we have an entrance like that? 63 00:02:02,861 --> 00:02:04,472 Because the stakes are as high as ever. 64 00:02:04,602 --> 00:02:06,256 We're down to the final four 65 00:02:06,387 --> 00:02:07,779 and as you know, 66 00:02:07,910 --> 00:02:10,608 competing for that $100,000 of cash. 67 00:02:10,739 --> 00:02:14,395 This week, we are focused on hype and attention. 68 00:02:14,525 --> 00:02:16,397 How'd you reach millions of people? 69 00:02:16,527 --> 00:02:17,398 How'd you go big? 70 00:02:17,528 --> 00:02:19,182 How'd you entertain? 71 00:02:19,313 --> 00:02:20,879 And that's why I just did this. 72 00:02:21,010 --> 00:02:22,403 And that's also why 73 00:02:22,533 --> 00:02:23,969 I'm bringing in one of my friends. 74 00:02:24,100 --> 00:02:26,581 He's amassed over 3 million followers, 75 00:02:26,711 --> 00:02:28,060 and he's here to teach you 76 00:02:28,191 --> 00:02:30,062 how to do the same, Juhahn Jones. 77 00:02:30,193 --> 00:02:31,499 [contestants cheering] 78 00:02:31,629 --> 00:02:33,196 - Yeah. - Keep it going! 79 00:02:33,327 --> 00:02:34,023 - What's up? What's up? - Yeah. 80 00:02:35,503 --> 00:02:36,721 - Hi, hello. - Hello, guys! 81 00:02:36,852 --> 00:02:38,462 - Hi. - How you feeling? 82 00:02:38,593 --> 00:02:40,377 ♪ Oh oh oh oh oh oh ♪ [scene whooshing] 83 00:02:40,508 --> 00:02:42,204 You guys remember Vine? 84 00:02:42,336 --> 00:02:43,989 - Yeah. - Yeah. 85 00:02:44,120 --> 00:02:45,555 ♪ Do it for the Vine, I ain't gonna do it ♪ 86 00:02:45,687 --> 00:02:47,471 Yeah, so I've been grinding since then. 87 00:02:47,602 --> 00:02:49,995 And you know, I said, "How can I expand this even more? 88 00:02:50,126 --> 00:02:52,389 How do I really, like, capitalize for millions 89 00:02:52,520 --> 00:02:54,478 of followers following me?" 90 00:02:54,609 --> 00:02:57,829 Fry Days, we sell loaded french fries to change your life. 91 00:02:57,960 --> 00:03:00,615 So I am an entrepreneur just like you guys. 92 00:03:00,745 --> 00:03:02,747 We are alike. 93 00:03:02,878 --> 00:03:04,836 We both go through the grind, 94 00:03:04,967 --> 00:03:06,751 the stress of how much money 95 00:03:06,882 --> 00:03:09,232 we need to make to becoming a millionaire 96 00:03:09,363 --> 00:03:10,799 to a billionaire. 97 00:03:10,929 --> 00:03:12,540 And get the hype up. Get the hustle up! 98 00:03:12,670 --> 00:03:13,497 Are y'all ready for that? 99 00:03:13,628 --> 00:03:14,498 - Yeah. - Yes. 100 00:03:14,629 --> 00:03:15,586 - Y'all ready for that? 101 00:03:15,717 --> 00:03:16,587 What day is it? - Yeah! 102 00:03:16,718 --> 00:03:17,806 - [Contestants] Fry Day! 103 00:03:17,936 --> 00:03:19,373 - 'Cause everyday is Fry Day. 104 00:03:19,503 --> 00:03:21,026 - Hell yeah! 105 00:03:21,157 --> 00:03:22,463 - I like that. [horns honking rhythmically] 106 00:03:22,593 --> 00:03:24,029 - Hell yeah. [contestants laughing] 107 00:03:24,160 --> 00:03:25,248 - Good, good job. [contestants applauding] 108 00:03:25,379 --> 00:03:26,510 So this week's challenge 109 00:03:28,208 --> 00:03:31,646 is for you guys to create a viral hype campaign. 110 00:03:31,776 --> 00:03:33,952 [tense music] 111 00:03:34,083 --> 00:03:35,215 - Hype. 112 00:03:35,345 --> 00:03:36,694 [energizing dance music] 113 00:03:36,825 --> 00:03:38,305 [beep] Please stop, this is so... 114 00:03:39,523 --> 00:03:41,873 - And it must include one unique, 115 00:03:42,004 --> 00:03:44,659 eye-catching guerilla marketing stunt. 116 00:03:46,051 --> 00:03:47,923 - I'm super nervous about this challenge. 117 00:03:48,053 --> 00:03:50,621 I don't know what guerillas marketing is. 118 00:03:50,752 --> 00:03:52,188 I'm gonna have to look it up. 119 00:03:52,319 --> 00:03:53,581 Everybody else is pretty good at marketing, 120 00:03:53,711 --> 00:03:55,322 so it's gonna be tough. 121 00:03:55,452 --> 00:03:57,976 - We're gonna judge you on three specific criteria. 122 00:03:58,107 --> 00:03:59,978 The first, how many impressions 123 00:04:00,109 --> 00:04:02,111 you generate over the course of a week. 124 00:04:02,242 --> 00:04:04,679 The second part is engagement. 125 00:04:04,809 --> 00:04:06,158 And the third part, 126 00:04:06,289 --> 00:04:07,682 the part I'm the most excited for, 127 00:04:07,812 --> 00:04:09,249 is how creative are you 128 00:04:09,379 --> 00:04:11,468 in making these viral campaigns. 129 00:04:11,599 --> 00:04:12,991 It has to be creative, 130 00:04:13,122 --> 00:04:14,732 it has to be out the box, 131 00:04:14,863 --> 00:04:17,125 and it has to be something cool enough 132 00:04:17,257 --> 00:04:19,433 for at least 1 million impressions. 133 00:04:19,563 --> 00:04:22,740 [tense music] 134 00:04:22,871 --> 00:04:25,090 - I have these campaigns before, I love doing campaigns, 135 00:04:25,221 --> 00:04:27,310 but a million impressions in a week, 136 00:04:27,441 --> 00:04:28,877 it's like, "Okay." 137 00:04:29,007 --> 00:04:30,095 - It's overwhelming. 138 00:04:30,226 --> 00:04:31,619 I'm, like, scared of how tired 139 00:04:31,749 --> 00:04:33,534 I'm gonna be at the end of the week. 140 00:04:33,664 --> 00:04:35,449 - So before we get too ahead of ourselves 141 00:04:35,579 --> 00:04:37,886 and we go too big, let's start with the basics. 142 00:04:38,016 --> 00:04:40,062 How do we start entertaining people? 143 00:04:40,192 --> 00:04:42,412 The key to this viral campaign. 144 00:04:43,370 --> 00:04:44,849 - I think I got 145 00:04:44,980 --> 00:04:46,024 a little something. - You got that part? 146 00:04:46,155 --> 00:04:47,548 - I think I can handle that, 147 00:04:47,678 --> 00:04:48,766 you know? - Okay, well, let's dive in. 148 00:04:48,897 --> 00:04:50,246 But before that, you probably 149 00:04:50,377 --> 00:04:52,074 should get this truck outta here. 150 00:04:52,204 --> 00:04:53,554 - Oh yeah, 'cause it could interfere and everything. 151 00:04:53,683 --> 00:04:54,816 Yeah, okay, all right. Be right back. 152 00:04:56,818 --> 00:04:58,341 [scene whooshing] 153 00:04:58,472 --> 00:04:59,734 All right, so I wanna do some things here 154 00:04:59,864 --> 00:05:01,649 to kinda get you outside of your comfort. 155 00:05:01,779 --> 00:05:02,650 I know, I see you, look at her right now. 156 00:05:02,780 --> 00:05:04,173 She's like, "Oh my God." 157 00:05:04,304 --> 00:05:05,957 Get you outside of your comfort zone, 158 00:05:06,088 --> 00:05:09,265 so I brought my good friend, Brandon Thomas. 159 00:05:09,396 --> 00:05:12,747 He is one of the best acting coaches in the city. 160 00:05:12,877 --> 00:05:14,139 And he's gonna... 161 00:05:14,270 --> 00:05:16,185 And the troop and all my friends! 162 00:05:16,316 --> 00:05:18,448 - Yeah. [contestants cheering] 163 00:05:18,579 --> 00:05:20,189 - [Rudy] All right. 164 00:05:20,320 --> 00:05:22,147 - So today, we're gonna be doing an improv class. 165 00:05:22,278 --> 00:05:24,324 - Oh no. - I brought some of... 166 00:05:24,454 --> 00:05:26,151 I know, don't, yes, yes. 167 00:05:26,282 --> 00:05:27,892 You take those hands down. We're about to have fun. 168 00:05:28,023 --> 00:05:29,416 - But I'm scared! - Don't you be scared. 169 00:05:29,546 --> 00:05:31,287 You're not scared. You're not scared. 170 00:05:31,418 --> 00:05:33,158 - I've never really done improv. 171 00:05:33,289 --> 00:05:34,682 English is not my first language. 172 00:05:34,812 --> 00:05:36,423 I don't know, I'm just gonna... 173 00:05:36,553 --> 00:05:38,468 I'm hoping and I'm praying to Buddha right now. 174 00:05:38,599 --> 00:05:39,469 - J. Butler, let's do it. 175 00:05:39,600 --> 00:05:40,644 - All right. 176 00:05:40,775 --> 00:05:41,863 - You're on the golf course. 177 00:05:41,993 --> 00:05:43,908 You're gonna be trying to sell 178 00:05:44,039 --> 00:05:45,257 to the different personalities 179 00:05:45,388 --> 00:05:46,781 that come into your golf cart. 180 00:05:46,998 --> 00:05:49,392 And for you, my friend, I'm bringing up Juhahn. 181 00:05:50,393 --> 00:05:50,959 Come on over. 182 00:05:52,526 --> 00:05:54,092 - Really? 183 00:05:54,223 --> 00:05:55,964 I'm a bit of an introvert. [scene whooshing] 184 00:05:56,094 --> 00:05:57,531 Most people probably don't ever suspect that about me. 185 00:05:57,661 --> 00:05:59,010 I'm a goofball with my wife, my baby. 186 00:05:59,141 --> 00:06:00,925 I'm running around the house dancing, 187 00:06:01,056 --> 00:06:02,449 acting crazy with them. 188 00:06:02,579 --> 00:06:03,363 Whaddup? 189 00:06:04,886 --> 00:06:06,496 [Joshua's baby whimpering] 190 00:06:06,627 --> 00:06:08,498 [puzzling music] 191 00:06:08,629 --> 00:06:09,238 What's your name? 192 00:06:09,369 --> 00:06:10,631 - Tony. 193 00:06:10,761 --> 00:06:12,154 - Hey, Tony. - Good to meet ya. 194 00:06:12,284 --> 00:06:13,329 So I heard you got a product for me. 195 00:06:13,460 --> 00:06:15,113 - I do, this right here, 196 00:06:15,244 --> 00:06:16,593 this is the champion's edition. 197 00:06:16,724 --> 00:06:18,552 You consider yourself a good golfer? 198 00:06:18,682 --> 00:06:20,641 - I consider myself the best golfer around. 199 00:06:20,771 --> 00:06:21,816 - You're the best golfer? - Ask anybody, 200 00:06:21,946 --> 00:06:22,773 ask Fat Tony, ask Little Tony. 201 00:06:22,904 --> 00:06:24,384 - You wanna wear? 202 00:06:24,514 --> 00:06:25,863 We can play with Little Tony in it too for you. 203 00:06:25,994 --> 00:06:27,604 - Okay, okay. - Yeah. Oh, hold on. 204 00:06:27,735 --> 00:06:29,345 We have somebody else joining us. 205 00:06:29,476 --> 00:06:30,868 - Hey, hey, hey, hey, all right. 206 00:06:30,999 --> 00:06:32,957 I got a big game, big championship. 207 00:06:33,088 --> 00:06:34,829 I need that thing that's gonna get us going 208 00:06:34,959 --> 00:06:36,613 and get my people, my players going. 209 00:06:36,744 --> 00:06:38,354 You know I need hypeness! - Yeah, yeah. 210 00:06:38,485 --> 00:06:40,356 - Do you have anything for me? - Yeah! Steadfast! 211 00:06:40,487 --> 00:06:42,358 - Steadfast? - What sport do you play? 212 00:06:42,489 --> 00:06:43,533 - Basketball. 213 00:06:43,664 --> 00:06:45,274 - Basketball? Yeah, hold on. 214 00:06:45,405 --> 00:06:46,797 I gotta get up, all right. - That just makes it 215 00:06:46,928 --> 00:06:47,755 kinda like- - Okay, you gonna be dunk! 216 00:06:47,885 --> 00:06:49,191 - Ah! - Yeah. 217 00:06:49,321 --> 00:06:50,758 Yeah, yeah. - All right, good dunk! 218 00:06:50,888 --> 00:06:52,368 - Oh, the dunk. 219 00:06:52,499 --> 00:06:54,152 Yeah, so I had to show him 220 00:06:54,283 --> 00:06:55,284 what the apparel could do. 221 00:06:55,415 --> 00:06:57,329 - So this is a mystery game. 222 00:06:57,460 --> 00:06:59,419 What's gonna happen is you're gonna be selling your product 223 00:06:59,549 --> 00:07:00,985 to the actors, 224 00:07:01,116 --> 00:07:02,596 and they will be in a certain setting 225 00:07:02,726 --> 00:07:03,858 that you will have to figure out, okay? 226 00:07:03,988 --> 00:07:05,773 - Okay. I was so nervous. 227 00:07:05,903 --> 00:07:07,731 I am dreading this. 228 00:07:07,862 --> 00:07:09,254 I'm like, "Oh my God, I don't know what's gonna happen." 229 00:07:09,385 --> 00:07:11,169 But you know what? It's part of learning. 230 00:07:11,300 --> 00:07:12,780 So I'm here to grow. 231 00:07:12,910 --> 00:07:14,259 - Hey, class, gather around. 232 00:07:14,390 --> 00:07:16,000 We have a special guest today. 233 00:07:16,131 --> 00:07:17,088 - I'm To Tam. 234 00:07:17,219 --> 00:07:18,655 - [To Nya] I'm To Nya. 235 00:07:18,786 --> 00:07:20,091 - And we are the founders of Moon + Heart. 236 00:07:20,222 --> 00:07:22,485 - We have so many beautiful candles. 237 00:07:22,616 --> 00:07:24,313 So you come, come closer. 238 00:07:24,444 --> 00:07:27,272 - So the scene starts, they're all, like, very jovial. 239 00:07:27,403 --> 00:07:28,796 And I'm like, "Okay, who's it supposed to be?" 240 00:07:28,926 --> 00:07:30,101 - This one says, "Lick it!" 241 00:07:30,232 --> 00:07:31,494 - Oh. - Yeah. 242 00:07:31,625 --> 00:07:32,669 Yes. - Yes. 243 00:07:32,800 --> 00:07:33,844 - I realize these are kids. 244 00:07:33,975 --> 00:07:35,106 And I'm like, "Wait, I got kids. 245 00:07:35,237 --> 00:07:36,717 I know how to deal with kids." 246 00:07:36,847 --> 00:07:37,892 - This one. - This one is for your dad. 247 00:07:38,022 --> 00:07:39,502 It's called, "Like me for a BJ." 248 00:07:39,633 --> 00:07:40,764 - Oh, yeah, what's a BJ? 249 00:07:40,895 --> 00:07:42,636 - Oh, it means beautiful journey. 250 00:07:42,766 --> 00:07:44,115 - Yeah. - Beautiful journey? 251 00:07:44,246 --> 00:07:45,421 - Yes. [contestants laughing] 252 00:07:45,552 --> 00:07:46,378 - Yeah! - And because your dad 253 00:07:46,509 --> 00:07:47,815 loves beautiful journey. 254 00:07:47,945 --> 00:07:49,904 I honestly think we did not lie. 255 00:07:50,034 --> 00:07:52,254 A blow job is a beautiful journey. 256 00:07:52,384 --> 00:07:53,690 [To Nya laughing] 257 00:07:53,821 --> 00:07:56,911 - Chiara, let's go, girlfriend. Come on. 258 00:07:57,041 --> 00:07:59,043 - I did one improv class when I was in second grade, 259 00:07:59,174 --> 00:08:00,958 and I cried in the improv class, 260 00:08:01,089 --> 00:08:02,438 and that was my experience. 261 00:08:02,569 --> 00:08:03,918 - Okay, so this is the scene. 262 00:08:04,048 --> 00:08:05,702 You're at a grocery store, 263 00:08:05,833 --> 00:08:08,488 you got three potential clients here, 264 00:08:08,618 --> 00:08:11,142 and you're gonna be selling them your product, okay? 265 00:08:11,273 --> 00:08:13,144 And you got a buzzword that will turn them 266 00:08:13,275 --> 00:08:14,624 into something else. 267 00:08:14,755 --> 00:08:15,843 Something will happen when you say it. 268 00:08:15,973 --> 00:08:16,844 All right, let's start the game. 269 00:08:16,974 --> 00:08:17,975 - Okay. 270 00:08:18,106 --> 00:08:19,411 Hey, guys. - Hey. 271 00:08:19,542 --> 00:08:21,239 Oh, looks like we found something nice. 272 00:08:21,370 --> 00:08:22,371 - Yeah, are you guys interested 273 00:08:22,502 --> 00:08:23,894 in a healthy breakfast food? 274 00:08:24,025 --> 00:08:25,417 - Oh. - Oh yeah, absolutely. 275 00:08:25,548 --> 00:08:26,984 - Really? - Yeah, tell us about it. 276 00:08:27,115 --> 00:08:29,030 - So this is called ChiChi, it's my company, 277 00:08:29,160 --> 00:08:31,336 and we make oatmeal out of chickpeas 278 00:08:31,467 --> 00:08:33,207 instead of oats. - Oh. 279 00:08:33,337 --> 00:08:34,470 - Chickpeas. 280 00:08:34,601 --> 00:08:35,558 - Okay. - That is the buzzword. 281 00:08:35,688 --> 00:08:37,081 - Oh yeah. - Ooh. 282 00:08:37,212 --> 00:08:38,648 - I like this dance, guys. 283 00:08:38,779 --> 00:08:40,084 - Thank you so much. 284 00:08:40,215 --> 00:08:41,520 - You guys would buy all four flavors 285 00:08:41,650 --> 00:08:43,000 if I did the dance with you guys? 286 00:08:43,131 --> 00:08:43,784 - Yes. - All four. 287 00:08:45,002 --> 00:08:45,873 ♪ And a wall with the dog ♪ 288 00:08:46,003 --> 00:08:46,961 - Oh, look at that. 289 00:08:47,091 --> 00:08:47,875 - Yeah! - I'll take it. 290 00:08:48,005 --> 00:08:49,311 - Yeah! - Great, 291 00:08:49,441 --> 00:08:50,704 I think you're rolling. - That's it! 292 00:08:50,834 --> 00:08:51,922 - Good, good, good. - Great job. 293 00:08:52,053 --> 00:08:53,358 - Come on. - Thank you. 294 00:08:53,489 --> 00:08:54,969 Thank you. - Bravery is a muscle, 295 00:08:55,099 --> 00:08:56,318 and the more you do it, the easier is, right? 296 00:08:56,448 --> 00:08:57,711 Congratulations. - Thank you. 297 00:08:57,841 --> 00:08:59,451 - Chickpeas! - Yeah! 298 00:08:59,582 --> 00:09:01,715 [groovy dance music] 299 00:09:01,845 --> 00:09:02,933 [all laughing] 300 00:09:03,064 --> 00:09:04,718 - I went with it, it was fun. 301 00:09:04,848 --> 00:09:06,110 It was a lot less scary than I thought it would be. 302 00:09:06,241 --> 00:09:07,808 - What we're gonna be doing for you 303 00:09:07,938 --> 00:09:08,765 is we're gonna be playing a little game 304 00:09:08,896 --> 00:09:10,593 called Time Machine. 305 00:09:10,724 --> 00:09:12,900 So what's gonna happen is we'll start in one era of time. 306 00:09:13,030 --> 00:09:14,554 Then I'll yell out, "Time machine." 307 00:09:14,684 --> 00:09:16,338 And then we'll end up in another era. 308 00:09:16,468 --> 00:09:18,688 I need you to sell your product. 309 00:09:18,819 --> 00:09:19,950 - Okay. - Okay? 310 00:09:20,081 --> 00:09:22,170 I threw one little twist in. 311 00:09:22,300 --> 00:09:24,738 Rudy's gonna come play with us as well. 312 00:09:24,868 --> 00:09:26,217 So. [chuckles] - Rudy? [chuckles] 313 00:09:26,348 --> 00:09:28,524 - [Contestants] Rudy, Rudy, Rudy. 314 00:09:28,655 --> 00:09:30,395 - I've never done an improv before. 315 00:09:30,526 --> 00:09:31,614 I'm always nervous at this point. 316 00:09:31,745 --> 00:09:33,050 I mean, that's just me. 317 00:09:33,181 --> 00:09:36,576 But when it's time, the girl do it. 318 00:09:36,706 --> 00:09:38,882 - Okay, we're gonna start it out in present day, okay? 319 00:09:39,013 --> 00:09:40,449 Present day hair salon. 320 00:09:41,581 --> 00:09:43,147 - Girl, what took you so long? 321 00:09:43,278 --> 00:09:45,019 Did you bring it? - Oh, girl, it was all day. 322 00:09:45,149 --> 00:09:46,977 The traffic was crazy! - Oh, wait. 323 00:09:47,108 --> 00:09:48,196 Oh, come look at this. 324 00:09:48,326 --> 00:09:49,371 - Y'all, listen up, listen up. 325 00:09:49,501 --> 00:09:50,633 These are the AddaBang bundles. 326 00:09:50,764 --> 00:09:52,069 - Ooh, let me see that. - Ooh. 327 00:09:52,200 --> 00:09:53,331 You want a straight, yeah? 328 00:09:53,462 --> 00:09:55,159 - Oh yeah, girl, let me see that. 329 00:09:55,290 --> 00:09:56,334 - You know the thing? - Ooh, you know what's wrong? 330 00:09:56,465 --> 00:09:57,945 With a little red in here... 331 00:09:58,075 --> 00:09:59,555 - Does it come in red? - What kinda hair is it? 332 00:09:59,686 --> 00:10:00,991 - We can do black. - Okay, time machine! 333 00:10:01,252 --> 00:10:01,862 Now, we're gonna be in the medieval era. 334 00:10:02,732 --> 00:10:04,081 - Okay. - She selling a horse's tail! 335 00:10:04,212 --> 00:10:05,082 - I'm not. - Does the queen know 336 00:10:05,213 --> 00:10:06,431 you're selling that? 337 00:10:06,562 --> 00:10:07,955 - Of course, not. - My lady. 338 00:10:08,085 --> 00:10:09,565 - This is actually real hair, don't play. 339 00:10:09,696 --> 00:10:11,959 Hold on, guys. This is real hair, okay? 340 00:10:12,089 --> 00:10:13,264 It came off someone head. 341 00:10:13,395 --> 00:10:14,048 - Go, good day. - Sing, good. 342 00:10:15,397 --> 00:10:16,746 [contestants applauding] 343 00:10:16,877 --> 00:10:18,356 - All the way. - This is so weird. 344 00:10:18,487 --> 00:10:19,967 - In entrepreneurship, you've gotta be able 345 00:10:20,097 --> 00:10:21,664 to step outta your comfort zone. 346 00:10:21,795 --> 00:10:23,144 You've gotta be able to go big. 347 00:10:23,274 --> 00:10:25,581 If you wanna create viral success, 348 00:10:25,712 --> 00:10:27,801 you've gotta do things you've never done before. 349 00:10:27,931 --> 00:10:29,280 I appreciate you both. 350 00:10:29,411 --> 00:10:30,673 - Thank you. - You guys pushed them. 351 00:10:30,804 --> 00:10:32,283 That was awesome. - See you guys. 352 00:10:32,414 --> 00:10:33,589 - All right, guys. - Thanks, guys. 353 00:10:33,720 --> 00:10:34,808 - Good luck. - Good try. 354 00:10:34,938 --> 00:10:36,548 - Thank you. - Thank you. 355 00:10:36,679 --> 00:10:38,246 - I promised curve balls, I delivered curve balls. 356 00:10:38,376 --> 00:10:40,335 And don't worry, we have more curve balls to come. 357 00:10:40,465 --> 00:10:43,294 This next phase is about hype, getting attention, 358 00:10:43,425 --> 00:10:44,687 and positioning yourself. 359 00:10:44,818 --> 00:10:46,341 So I brought in another friend 360 00:10:46,471 --> 00:10:47,821 that's gonna help you guys take your brand 361 00:10:47,951 --> 00:10:49,387 to the next level, so let's go. 362 00:10:51,520 --> 00:10:52,913 [scene whooshing] 363 00:10:53,043 --> 00:10:54,915 ♪ Sun, sun, sunny, sun ♪ 364 00:10:55,045 --> 00:10:57,918 ♪ It's what fun to you ♪ 365 00:10:58,048 --> 00:10:59,441 - We had a bit of fun down there, 366 00:10:59,571 --> 00:11:00,790 but hopefully, it was useful to help 367 00:11:00,921 --> 00:11:02,226 break some barriers down 368 00:11:02,357 --> 00:11:04,098 and realize that's what it's gonna take 369 00:11:04,228 --> 00:11:06,622 if you wanna be successful in this next challenge. 370 00:11:06,753 --> 00:11:09,103 So to do that, I gave one of my friends a call. 371 00:11:09,233 --> 00:11:10,670 His name's Vito, 372 00:11:10,800 --> 00:11:12,497 and he's one of the best in the world 373 00:11:12,628 --> 00:11:14,891 when it comes to this out-the-box-type PR thinking. 374 00:11:15,022 --> 00:11:16,893 He's run big national campaigns. 375 00:11:17,024 --> 00:11:18,808 Let's give Vito a round of applause. 376 00:11:18,939 --> 00:11:20,462 [contestants applauding] 377 00:11:20,592 --> 00:11:22,159 - Hello, Rudy. - Hello. 378 00:11:22,290 --> 00:11:23,465 - My name's Vito Glazers. 379 00:11:23,595 --> 00:11:25,293 I'm the CEO of Glazers Media, 380 00:11:25,423 --> 00:11:27,338 and I'm a national strategist to some 381 00:11:27,469 --> 00:11:29,906 of the world's largest brands, politicians, and celebrities. 382 00:11:30,037 --> 00:11:32,343 I'm gonna share with you guys four key points 383 00:11:32,474 --> 00:11:34,302 on how to make your videos 384 00:11:34,432 --> 00:11:36,086 and your content most likely 385 00:11:36,217 --> 00:11:37,697 to get the most virality. 386 00:11:37,827 --> 00:11:41,091 Number one, don't be scared to be disruptive. 387 00:11:41,222 --> 00:11:43,137 Number two, be entertaining. 388 00:11:43,267 --> 00:11:44,965 Number three is try to educate. 389 00:11:45,095 --> 00:11:49,404 And the last trick to going viral is controversy. 390 00:11:49,534 --> 00:11:51,493 Try to make sure that by the end of them 391 00:11:51,623 --> 00:11:54,975 watching it, they feel so emotionally charged, 392 00:11:55,105 --> 00:11:58,587 happiness, ideally, but annoyed, angry, sad, 393 00:11:58,718 --> 00:12:01,546 some kind of emotion that's going to drive them to engage 394 00:12:01,677 --> 00:12:03,374 and comment or share that video. 395 00:12:03,505 --> 00:12:06,160 Hype is just being able to get people 396 00:12:06,290 --> 00:12:07,727 excited about your story. 397 00:12:07,857 --> 00:12:09,163 A great way to measure it 398 00:12:09,293 --> 00:12:11,252 is if you can actually get people 399 00:12:11,382 --> 00:12:13,341 not just to stop but to share it, 400 00:12:13,471 --> 00:12:15,082 that's when you've won at public relations. 401 00:12:15,212 --> 00:12:17,214 - Chickpeas versus oats. 402 00:12:18,302 --> 00:12:19,826 - Well, let me stop you right there. 403 00:12:19,956 --> 00:12:20,783 If somebody told me, "Stop eating oatmeal," 404 00:12:20,914 --> 00:12:22,176 I'd be like, "Whatever, 405 00:12:22,306 --> 00:12:23,264 I don't care about oatmeal, fine." 406 00:12:23,394 --> 00:12:25,048 - Yeah. [Vito chuckling] 407 00:12:25,179 --> 00:12:26,484 - But if somebody was, like, getting me worked up 408 00:12:26,615 --> 00:12:28,748 about why my breakfast was killing me, 409 00:12:28,878 --> 00:12:31,315 and chickpeas was the solution to fix me, 410 00:12:31,446 --> 00:12:32,882 and they were doing it in public, 411 00:12:33,013 --> 00:12:34,710 and they were out there with a blare horn, 412 00:12:34,841 --> 00:12:36,103 I think that would be the kind of thing 413 00:12:36,233 --> 00:12:38,018 that people would turn their head 414 00:12:38,148 --> 00:12:40,107 and be like, "Why is she so obsessed with chickpeas?" 415 00:12:40,237 --> 00:12:41,108 - Yeah. - And then you 416 00:12:41,238 --> 00:12:42,152 get to state your case, 417 00:12:42,283 --> 00:12:43,327 you know? - Okay. 418 00:12:43,458 --> 00:12:44,764 I'm gonna win the challenge 419 00:12:44,894 --> 00:12:47,723 by just having no shame and no fear. 420 00:12:47,854 --> 00:12:49,551 Vito said, "You need to go big," 421 00:12:49,681 --> 00:12:50,987 and that's what I'm gonna do. 422 00:12:51,118 --> 00:12:52,423 I'm gonna leave nothing on the table. 423 00:12:52,554 --> 00:12:54,904 - I have a lower social media following. 424 00:12:55,035 --> 00:12:57,515 So what would be some advice that you would give? 425 00:12:57,646 --> 00:12:59,082 - Golf is a very niche thing, 426 00:12:59,213 --> 00:13:00,518 and people are very passionate about it. 427 00:13:00,649 --> 00:13:02,390 And you can leave funny comments 428 00:13:02,520 --> 00:13:03,870 on famous people's things. 429 00:13:04,000 --> 00:13:05,872 You can start building the reputation. 430 00:13:06,002 --> 00:13:08,396 And if they can start seeing your name as the top comment 431 00:13:08,526 --> 00:13:09,963 and be like, "Oh wow, it's him again. 432 00:13:10,093 --> 00:13:11,138 It's that brand again." 433 00:13:11,268 --> 00:13:12,574 I think if you do it enough, 434 00:13:12,704 --> 00:13:14,184 you'll have people coming to you. 435 00:13:14,315 --> 00:13:16,099 - I've gotta come out of my comfort zone. 436 00:13:16,230 --> 00:13:17,535 I typically have all these great answers for something. 437 00:13:17,666 --> 00:13:18,667 I sound real eloquent and all of that, 438 00:13:18,798 --> 00:13:20,625 but that's not this moment. 439 00:13:20,756 --> 00:13:23,759 This type of thing requires good strategy and brainstorming. 440 00:13:23,890 --> 00:13:26,327 - I wanna know what idea you would have for our brand 441 00:13:26,457 --> 00:13:30,113 as a viral campaign for a candle company that has an app. 442 00:13:30,244 --> 00:13:32,420 - You're not actually in the business of selling candles. 443 00:13:32,550 --> 00:13:34,770 You're in the business of selling peace. 444 00:13:34,901 --> 00:13:35,989 - Yes, you got it. - Of selling harmony, 445 00:13:36,119 --> 00:13:38,252 of selling mindfulness. 446 00:13:38,382 --> 00:13:40,080 I wanna see them taking big risks 447 00:13:40,210 --> 00:13:41,646 at the highest level possible 448 00:13:41,777 --> 00:13:44,214 and be willing to do whatever it takes. 449 00:13:44,345 --> 00:13:45,650 - All right, guys, well, obviously, 450 00:13:45,781 --> 00:13:47,391 it's been a super long day, 451 00:13:47,522 --> 00:13:50,220 and you've got a big, big, big challenge ahead. 452 00:13:50,351 --> 00:13:51,743 I've gotta catch a flight. 453 00:13:51,874 --> 00:13:54,398 Now, of course, in true Rudy fashion, 454 00:13:54,529 --> 00:13:58,054 before I left you, I had one last surprise. 455 00:13:58,185 --> 00:13:59,795 [tense music] 456 00:13:59,926 --> 00:14:02,058 But this one I think is actually the best surprise 457 00:14:02,189 --> 00:14:03,320 I could give you guys. 458 00:14:03,451 --> 00:14:05,845 I'm flying you guys out to Tampa 459 00:14:05,975 --> 00:14:08,282 to come to my three-day event. 460 00:14:08,412 --> 00:14:10,414 - Oh, that's what's up. - My God. 461 00:14:10,545 --> 00:14:13,287 - Yeah, it's cool. - Yes! That's exciting. 462 00:14:13,417 --> 00:14:15,071 - You're gonna come and hang out 463 00:14:15,202 --> 00:14:17,030 with a hundred of my members, top entrepreneurs, 464 00:14:17,160 --> 00:14:19,902 some of the best business experts in the entire world, 465 00:14:20,033 --> 00:14:21,904 so you get some more mentorship 466 00:14:22,035 --> 00:14:24,864 on how to tackle this next challenge. 467 00:14:24,994 --> 00:14:26,822 You gotta pack your suitcases, 468 00:14:26,953 --> 00:14:29,869 and I will see you in Tampa tomorrow. 469 00:14:29,999 --> 00:14:31,566 - Yeah. - Oh, what's up? 470 00:14:31,696 --> 00:14:33,220 - [Rudy] Thanks, guys. [contestants cheering] 471 00:14:33,350 --> 00:14:34,221 [scene whooshing] 472 00:14:34,351 --> 00:14:35,091 [galvanizing music] 473 00:14:35,222 --> 00:14:38,094 [label clicking] 474 00:14:38,225 --> 00:14:40,749 - Packing 'cause I need to go to Florida. 475 00:14:41,924 --> 00:14:43,578 Have my mom over here. 476 00:14:43,708 --> 00:14:45,014 She's very excited. - I can't believe 477 00:14:45,145 --> 00:14:46,842 you haven't been to Florida before. 478 00:14:46,973 --> 00:14:50,367 - [Chiara] But of course, I'm bringing some ChiChi. 479 00:14:50,498 --> 00:14:51,499 - Bringing some sexy boots. 480 00:14:51,629 --> 00:14:53,109 Will get some more shoes. 481 00:14:53,240 --> 00:14:55,415 - Traveling breakfast. 482 00:14:55,546 --> 00:14:58,419 - I'm super excited because we're going to Tampa! 483 00:14:58,549 --> 00:15:00,029 [plane engine whirring] 484 00:15:00,160 --> 00:15:02,205 [bird chirping] 485 00:15:02,336 --> 00:15:03,859 ♪ You know what they ♪ 486 00:15:03,990 --> 00:15:05,078 ♪ You got a little ♪ 487 00:15:05,208 --> 00:15:06,296 ♪ You know what they ♪ 488 00:15:06,427 --> 00:15:07,863 - What's up, guys? What's up? 489 00:15:07,994 --> 00:15:09,125 What's up? What's up? 490 00:15:09,256 --> 00:15:10,692 - This is crazy. 491 00:15:10,822 --> 00:15:13,434 Like, this is super crazy and awesome. 492 00:15:13,564 --> 00:15:16,132 - These masterminds are a highlight for all of our members. 493 00:15:16,263 --> 00:15:18,265 We take them out of their normal environment. 494 00:15:18,395 --> 00:15:19,919 We make them think bigger. 495 00:15:20,049 --> 00:15:21,964 We give them access to some of the biggest 496 00:15:22,095 --> 00:15:23,661 and best entrepreneurs in the world. 497 00:15:23,792 --> 00:15:25,228 - You gotta be hungry. 498 00:15:25,359 --> 00:15:26,795 - All these businesses here 499 00:15:26,926 --> 00:15:28,753 are making over a million dollars a year, 500 00:15:28,884 --> 00:15:30,364 and they're just regular people. 501 00:15:30,494 --> 00:15:33,280 So it shows that it's doable for anybody. 502 00:15:33,410 --> 00:15:35,195 - Business should be fun, 503 00:15:35,325 --> 00:15:36,674 life should be fun, 504 00:15:36,805 --> 00:15:39,547 and making money should also be fun. 505 00:15:39,677 --> 00:15:41,070 - Wow. - Yeah, this is nice. 506 00:15:41,201 --> 00:15:42,245 - Because guess what? 507 00:15:42,376 --> 00:15:43,943 When you're in good energy, 508 00:15:44,073 --> 00:15:46,162 that's when you create million-dollar ideas. 509 00:15:46,293 --> 00:15:48,686 These guys have worked so hard for this moment. 510 00:15:48,817 --> 00:15:50,123 And in true Rudy fashion, 511 00:15:50,253 --> 00:15:52,777 I got a few more tricks up my sleeve. 512 00:15:52,908 --> 00:15:54,388 [scene whooshing] 513 00:15:54,518 --> 00:15:56,129 ♪ I get the money, it's right on cue ♪ 514 00:15:56,259 --> 00:15:57,826 ♪ Keep the duffel bag up inside my cool ♪ 515 00:15:57,957 --> 00:16:00,394 - This next phase is all about hype and publicity. 516 00:16:01,656 --> 00:16:05,007 [mentors cheering] 517 00:16:05,138 --> 00:16:07,140 This is a very special mastermind 518 00:16:07,270 --> 00:16:11,013 'cause we're joined by some of the cast for this TV show. 519 00:16:11,144 --> 00:16:13,973 And interestingly, this week's challenge for these guys 520 00:16:14,103 --> 00:16:16,932 is they've gotta reach a million people 521 00:16:18,020 --> 00:16:19,891 in one week, 522 00:16:20,022 --> 00:16:21,676 and they don't know it yet, 523 00:16:21,806 --> 00:16:23,983 but I'm actually gonna have them come up 524 00:16:24,113 --> 00:16:25,985 and get feedback from all of you. 525 00:16:27,116 --> 00:16:28,161 [Sededra sighing] 526 00:16:28,291 --> 00:16:29,945 - Rudy, Rudy, Rudy. [laughs] 527 00:16:30,076 --> 00:16:32,774 - Sededra, you're closest, so you're up first. 528 00:16:32,904 --> 00:16:34,732 - Okay. 529 00:16:34,863 --> 00:16:36,952 - The point of bringing them on stage is to get exposure 530 00:16:37,083 --> 00:16:40,216 and feedback from 80 plus entrepreneurs 531 00:16:40,347 --> 00:16:42,479 that have been in the game of business many, many years. 532 00:16:42,610 --> 00:16:44,915 They could take some of their viral ideas, 533 00:16:45,047 --> 00:16:47,571 and refine them, and proof them so they can go on 534 00:16:47,702 --> 00:16:49,878 and hopefully, crush this challenge. 535 00:16:50,009 --> 00:16:53,055 - I'm doing a campaign, where I'm asking women 536 00:16:53,186 --> 00:16:55,927 do they prefer it raw or virgin? [chuckles] 537 00:16:56,058 --> 00:16:57,712 [mentors laughing] 538 00:16:57,842 --> 00:17:00,062 - Instead of just talking to the women, 539 00:17:00,193 --> 00:17:02,760 what about the men and using that same pitch? 540 00:17:02,891 --> 00:17:05,067 - So do you prefer it raw or virgin? 541 00:17:05,198 --> 00:17:07,069 [mentors laughing] 542 00:17:07,200 --> 00:17:08,679 So many people raising their hands. 543 00:17:08,810 --> 00:17:09,854 There's just so much stuff 544 00:17:09,984 --> 00:17:11,464 that I could do that's awesome. 545 00:17:11,595 --> 00:17:12,944 Hearing it from someone who has no connection 546 00:17:13,075 --> 00:17:14,598 to our business, it's like, 547 00:17:14,729 --> 00:17:15,817 "Look, this is what's gonna get your business 548 00:17:15,946 --> 00:17:17,297 to a million views." 549 00:17:17,426 --> 00:17:19,646 - In Los Angeles, we will be holding 550 00:17:19,777 --> 00:17:22,867 the largest outdoor live meditation. 551 00:17:22,998 --> 00:17:25,261 - If you did, like, a moment of peace 552 00:17:25,392 --> 00:17:27,307 that everyone collectively meditated 553 00:17:27,436 --> 00:17:28,743 on the same exact thing. 554 00:17:28,873 --> 00:17:31,050 - It could also be made in any language. 555 00:17:31,180 --> 00:17:33,487 [To Tam speaking in foreign language] 556 00:17:33,617 --> 00:17:36,272 [To Nya speaking in foreign language] 557 00:17:36,403 --> 00:17:37,708 [mentors laughing] 558 00:17:37,839 --> 00:17:39,101 - No, it's if you could wanna say it 559 00:17:39,232 --> 00:17:40,842 in Vietnamese, that's fine too. 560 00:17:40,972 --> 00:17:43,714 - So around my campaign on the day that we started, 561 00:17:43,845 --> 00:17:45,238 Tiger Woods happened to announce that 562 00:17:45,368 --> 00:17:47,675 he was leaving Nike after 27 years, 563 00:17:47,805 --> 00:17:50,069 which was outstanding for my brand. 564 00:17:50,199 --> 00:17:52,462 - Why don't you take, like, a bunch of 'em, 565 00:17:52,593 --> 00:17:54,073 deliver 'em to Tiger Woods? 566 00:17:54,203 --> 00:17:55,857 Jupiter Island? 567 00:17:55,987 --> 00:17:57,250 He'll give you something. - That's a great idea. 568 00:17:57,380 --> 00:17:58,903 - What if your campaign 569 00:17:59,034 --> 00:18:00,775 is where's the next Tiger? 570 00:18:00,905 --> 00:18:01,950 Sponsored by... 571 00:18:03,299 --> 00:18:04,822 - Yeah, I love that. - Love it! 572 00:18:04,953 --> 00:18:05,867 - Absolutely love that. 573 00:18:07,260 --> 00:18:09,523 - See, my strategy, it was all over the place. 574 00:18:10,741 --> 00:18:12,352 All right, hi, guys. 575 00:18:12,482 --> 00:18:15,442 My campaign, I definitely need some help with. 576 00:18:15,572 --> 00:18:17,052 I was just unfocused 577 00:18:17,183 --> 00:18:19,141 and indecisive about what I wanted to do. 578 00:18:19,272 --> 00:18:22,101 - I think some marketing targeted towards kids love it. 579 00:18:22,231 --> 00:18:24,581 - Do a Pepsi Cola challenge type thing, 580 00:18:24,712 --> 00:18:27,454 where you, like, blind test in front, 581 00:18:27,584 --> 00:18:29,456 get the reactions when they have them. 582 00:18:29,586 --> 00:18:31,153 "Oh my God, this is the best thing ever." 583 00:18:31,284 --> 00:18:32,894 - All the ideas I got were super helpful. 584 00:18:33,024 --> 00:18:34,722 They're all, like, very feasible. 585 00:18:34,852 --> 00:18:36,289 I'll definitely try them out. 586 00:18:36,419 --> 00:18:37,899 - Okay, round of applause. Thank you, guys. 587 00:18:38,029 --> 00:18:39,292 - Thank you. - Welcome. 588 00:18:39,422 --> 00:18:41,511 [mentors applauding] 589 00:18:41,642 --> 00:18:43,774 - When they see what's possible, 590 00:18:43,905 --> 00:18:46,168 that's when everything changes. 591 00:18:46,299 --> 00:18:48,910 [mentors chattering indistinctly] 592 00:18:49,040 --> 00:18:51,478 - Everything that you need to do the work 593 00:18:51,608 --> 00:18:53,001 that you need to do, 594 00:18:53,132 --> 00:18:55,743 there's somebody that will hear it 595 00:18:55,873 --> 00:18:58,267 because they won't buy into the project, 596 00:18:58,398 --> 00:19:00,704 they're going to buy into you. 597 00:19:00,835 --> 00:19:02,489 - So for them, I hope it's enlightening, 598 00:19:02,619 --> 00:19:03,968 I hope it's motivational, 599 00:19:04,099 --> 00:19:06,145 and I hope it gets the creative juices 600 00:19:06,275 --> 00:19:09,191 flowing for this next viral challenge. 601 00:19:09,322 --> 00:19:12,368 [gritty music] 602 00:19:12,499 --> 00:19:14,283 [plane engine whirring] 603 00:19:14,414 --> 00:19:15,154 [tires screeching] 604 00:19:15,284 --> 00:19:16,329 [label clicking] 605 00:19:16,459 --> 00:19:18,200 [label whooshing] 606 00:19:18,331 --> 00:19:20,246 - The plan today is to set up a table in Santa Monica 607 00:19:20,376 --> 00:19:22,161 and get some people to try ChiChi, 608 00:19:22,291 --> 00:19:23,684 make some good videos. 609 00:19:23,814 --> 00:19:25,990 And we're also having two guys come. 610 00:19:26,121 --> 00:19:27,905 One who's really buff, 611 00:19:28,036 --> 00:19:29,777 and I'm gonna write, "Body by Chickpeas," on his chest. 612 00:19:29,907 --> 00:19:31,866 And then another guy in a fake fat suit 613 00:19:31,996 --> 00:19:33,607 saying, "Body by oats." 614 00:19:33,737 --> 00:19:35,696 I think I could make some good content out of it, 615 00:19:35,826 --> 00:19:37,350 and I'm very nervous to talk 616 00:19:37,480 --> 00:19:39,003 to the random people in Santa Monica, 617 00:19:39,134 --> 00:19:42,268 but I'm gonna face my fears and do it anyway. 618 00:19:43,312 --> 00:19:45,532 This is the first ever chickpea oatmeal. 619 00:19:45,662 --> 00:19:48,187 - Really good. Much better than I expected. 620 00:19:48,317 --> 00:19:49,579 - Would you replace your oats with it? 621 00:19:49,710 --> 00:19:51,190 - For sure. 622 00:19:51,320 --> 00:19:52,321 - For sure? - For sure, it's way better. 623 00:19:52,452 --> 00:19:53,409 - Do you wanna taste my ChiChi? 624 00:19:53,540 --> 00:19:54,932 [Passerby 1 laughing] 625 00:19:55,063 --> 00:19:56,195 ChiChi! 626 00:19:56,325 --> 00:19:57,370 - Oh. 627 00:19:57,500 --> 00:19:59,328 [scene whooshing] 628 00:19:59,459 --> 00:20:01,983 [traffic whirring] 629 00:20:02,113 --> 00:20:05,552 - Hey, guys, so we're about to go to Kroger 630 00:20:05,682 --> 00:20:08,119 and do these confessionals, 631 00:20:08,250 --> 00:20:09,904 where we asking people, 632 00:20:10,034 --> 00:20:12,820 do they prefer it raw or virgin when they bang. 633 00:20:12,950 --> 00:20:15,997 And we're talking about hair extensions 634 00:20:16,127 --> 00:20:18,652 because we have raw hair, we have Virgin Brazilian. 635 00:20:18,782 --> 00:20:20,784 And our brand name's also AddaBang, 636 00:20:20,915 --> 00:20:23,439 so yeah, we're about to do that. 637 00:20:23,570 --> 00:20:25,267 I'm a little nervous. 638 00:20:25,398 --> 00:20:26,573 Mom said she's not nervous, 639 00:20:26,703 --> 00:20:28,314 but she is. - I'm not. 640 00:20:28,444 --> 00:20:30,403 - 'Cause she keep getting the words wrong, so. 641 00:20:30,533 --> 00:20:31,447 - Not nervous. 642 00:20:33,188 --> 00:20:34,972 - But you keep getting the words wrong though, 643 00:20:35,103 --> 00:20:36,409 so that means you're nervous. - They don't mean nervous. 644 00:20:36,539 --> 00:20:37,801 - It is 'cause you're stuttering. 645 00:20:37,932 --> 00:20:39,281 - And I'm getting the words right. 646 00:20:39,412 --> 00:20:40,891 No, I'm not nervous to be around, 647 00:20:41,109 --> 00:20:42,328 I'm never nervous to talk around people like that. 648 00:20:43,329 --> 00:20:44,591 - Today, we're having a crazy day. 649 00:20:44,721 --> 00:20:46,332 We're preparing for the biggest, 650 00:20:46,462 --> 00:20:50,074 largest live guided meditation in Los Angeles. 651 00:20:50,205 --> 00:20:51,685 - This seems like a wonderful event. 652 00:20:51,815 --> 00:20:54,862 So I am supporting my friends. 653 00:20:54,992 --> 00:20:56,472 - At the same time, we're, you know, 654 00:20:56,603 --> 00:20:58,605 trying to get some viral campaigns going on. 655 00:20:58,735 --> 00:21:00,215 So we have to head to Hollywood. 656 00:21:00,346 --> 00:21:02,086 We have some influencers. 657 00:21:02,217 --> 00:21:04,219 - [Passerby 2] Can I take a picture with you? 658 00:21:04,350 --> 00:21:05,742 - Sure. - You're from the show. 659 00:21:05,873 --> 00:21:07,483 - Yes. 660 00:21:07,614 --> 00:21:10,486 - I knew you were fabulous underneath it all. 661 00:21:10,617 --> 00:21:12,706 - The plan now is to shoot our second video. 662 00:21:12,836 --> 00:21:15,491 We're walking around with free BJ. 663 00:21:15,622 --> 00:21:17,276 When's the last time you had a BJ? 664 00:21:17,406 --> 00:21:18,712 [Passerby 3 chuckling] 665 00:21:18,842 --> 00:21:20,104 - Not recent enough. 666 00:21:20,235 --> 00:21:21,628 - Not the BJ that you guys think, 667 00:21:21,758 --> 00:21:23,412 but it's gonna be a beautiful candle. 668 00:21:23,543 --> 00:21:24,979 - And you know what? 669 00:21:25,109 --> 00:21:26,807 Our candle will actually give you more BJs. 670 00:21:26,937 --> 00:21:28,199 We're trying to help the world, make it a better place. 671 00:21:28,330 --> 00:21:29,897 - Yeah, sounds very good. 672 00:21:30,027 --> 00:21:31,115 - And honestly, I'm having a blast 673 00:21:31,246 --> 00:21:32,639 out here in Hollywood Boulevard. 674 00:21:32,769 --> 00:21:34,423 Don't leave before you get your BJ! 675 00:21:34,554 --> 00:21:36,512 [scene whooshing] 676 00:21:36,643 --> 00:21:38,297 - Time is not on our side. 677 00:21:38,427 --> 00:21:40,734 And this challenge has to be amazing for us 678 00:21:40,864 --> 00:21:43,084 to be able to move to the next step. 679 00:21:43,214 --> 00:21:45,739 And so I'm just, you know, focused on the content. 680 00:21:45,869 --> 00:21:47,480 And so having tools for me to just 681 00:21:47,610 --> 00:21:49,917 access to a lot of different songs 682 00:21:50,047 --> 00:21:51,092 so that I can pick the ones that, like, 683 00:21:51,222 --> 00:21:53,312 would fit is so crucial 684 00:21:53,442 --> 00:21:55,357 and it makes it so much easier. 685 00:21:55,488 --> 00:21:58,229 And I think that is going to make a huge difference 686 00:21:58,360 --> 00:21:59,666 in the final product. 687 00:21:59,796 --> 00:22:02,451 - There you go, woo-hoo! [laughs] 688 00:22:02,582 --> 00:22:04,453 [scene whooshing] 689 00:22:04,584 --> 00:22:06,412 [groovy music] 690 00:22:06,542 --> 00:22:07,891 ♪ Bang ♪ 691 00:22:08,022 --> 00:22:09,502 - All right, so we're gonna go in, 692 00:22:09,632 --> 00:22:11,547 and we're just gonna hit the big dog in here. 693 00:22:11,678 --> 00:22:13,419 We're gonna [beep] with them today. 694 00:22:13,549 --> 00:22:15,943 So I'm heading into one of the malls as Tiger Woods, 695 00:22:16,073 --> 00:22:17,901 and we're gonna see if we can find quality 696 00:22:18,032 --> 00:22:19,816 and affordability with price 697 00:22:19,947 --> 00:22:21,209 matched into the same lane 698 00:22:21,340 --> 00:22:23,516 because I can guarantee we won't. 699 00:22:23,646 --> 00:22:25,169 This is a fun project, 700 00:22:25,300 --> 00:22:27,607 and I sort of look like Tiger, but not really. 701 00:22:27,737 --> 00:22:29,522 So the key is I've gotta stay quiet 702 00:22:29,652 --> 00:22:32,655 and trust my entourage to do the rest. 703 00:22:32,786 --> 00:22:34,962 - We gotta make sure nobody takes pictures with Tiger. 704 00:22:35,092 --> 00:22:36,572 We don't have time to mess around. 705 00:22:36,703 --> 00:22:37,965 - [Passerby 4] Tiger, Tiger. 706 00:22:38,095 --> 00:22:39,967 - No photos, no photos, no photos! 707 00:22:40,097 --> 00:22:40,924 - [Joshua] Hey, excuse me, do you have anything like this? 708 00:22:41,055 --> 00:22:42,535 It's J. Butler Golf. No? 709 00:22:42,665 --> 00:22:44,014 - Did I say $90, $90? 710 00:22:45,189 --> 00:22:46,800 - That's why I'm going with J. Butler Golf. 711 00:22:48,236 --> 00:22:51,457 [label clicking] 712 00:22:51,587 --> 00:22:53,284 [boxes rustling] 713 00:22:53,415 --> 00:22:56,331 - As an entrepreneur, you go through so much. 714 00:22:56,462 --> 00:22:58,159 And right now with this show, 715 00:22:58,289 --> 00:22:59,813 my nerves are like... 716 00:23:01,162 --> 00:23:04,818 I'm very excited for my first therapy session ever. 717 00:23:04,948 --> 00:23:06,733 It always felt like I never had the time, 718 00:23:06,863 --> 00:23:08,212 but when I think about it, 719 00:23:08,343 --> 00:23:09,649 it's probably the most important thing 720 00:23:09,779 --> 00:23:11,738 because mental health is so important. 721 00:23:11,868 --> 00:23:13,392 Hi! 722 00:23:13,522 --> 00:23:15,916 - Oh, nice to meet you. - So nice to meet you. 723 00:23:16,046 --> 00:23:19,006 It's been a whirlwind of emotions, 724 00:23:19,136 --> 00:23:21,400 and stress, and all of that, 725 00:23:21,530 --> 00:23:23,489 and also excitement, of course. 726 00:23:23,619 --> 00:23:25,229 - I bet there's just a lot going on all at once, 727 00:23:25,360 --> 00:23:27,362 it sounds like, yeah. - A lot, yes. 728 00:23:27,493 --> 00:23:29,059 - Okay. 729 00:23:29,190 --> 00:23:30,757 - I've struggled with this for so many years 730 00:23:30,887 --> 00:23:32,715 because I feel like as twins, 731 00:23:32,846 --> 00:23:35,152 we had this weirdness in our relationship, you know? 732 00:23:35,283 --> 00:23:38,199 - Okay. - It's like the unspoken. 733 00:23:38,329 --> 00:23:40,419 It's hard for people to understand the bond 734 00:23:40,549 --> 00:23:42,159 that you have with your twin sister. 735 00:23:42,290 --> 00:23:44,597 Last year, we had kind of a fallout, 736 00:23:44,727 --> 00:23:46,468 and it really did affect me. 737 00:23:46,599 --> 00:23:47,600 - [Therapist] Sometimes these things 738 00:23:47,730 --> 00:23:49,384 can build up as resentment. 739 00:23:49,515 --> 00:23:51,473 And so I do think it's important to come back 740 00:23:51,604 --> 00:23:53,475 and to just communicate and say, "Hey, that hurt me." 741 00:23:53,606 --> 00:23:54,955 And then, you know, 742 00:23:55,085 --> 00:23:56,391 and then she can share how she felt 743 00:23:56,522 --> 00:23:58,306 and what was going on for her. 744 00:23:58,437 --> 00:24:00,700 - The first day we came on the show, 745 00:24:00,830 --> 00:24:03,442 we hadn't seen each other an entire month. 746 00:24:03,572 --> 00:24:04,486 The one thing that you can never 747 00:24:04,617 --> 00:24:06,227 get back in life is time 748 00:24:06,357 --> 00:24:09,143 and moments with your loved ones. 749 00:24:09,273 --> 00:24:12,451 I have regrets about time because time, life is short, 750 00:24:12,581 --> 00:24:13,887 and you never know what is promised tomorrow. 751 00:24:14,017 --> 00:24:15,366 I think we, what has a lot, 752 00:24:15,497 --> 00:24:16,759 but I think that's what makes us 753 00:24:16,890 --> 00:24:18,674 really good businesswomen as well. 754 00:24:18,805 --> 00:24:21,677 - This show weirdly has put us together in all sense. 755 00:24:21,808 --> 00:24:23,113 I'm grateful for it, 756 00:24:23,244 --> 00:24:25,028 and I hope that in doing therapy, 757 00:24:25,159 --> 00:24:27,553 we can work on our differences 758 00:24:27,683 --> 00:24:30,164 so that we can better ourselves as people individually, 759 00:24:30,294 --> 00:24:32,862 and when we come together, if everyone's their best, 760 00:24:32,993 --> 00:24:36,387 we're just gonna reach, you know, our goals. 761 00:24:36,518 --> 00:24:39,173 [serene music] 762 00:24:39,303 --> 00:24:42,481 [energizing music] 763 00:24:42,611 --> 00:24:45,353 [scene thudding] 764 00:24:47,790 --> 00:24:49,662 - So they've had a wild few days. 765 00:24:49,792 --> 00:24:51,490 They've been to Tampa, they've been networking. 766 00:24:51,620 --> 00:24:53,013 I've been watching them implement it 767 00:24:53,143 --> 00:24:54,667 every day on social media. 768 00:24:54,797 --> 00:24:55,885 But it's decision time. 769 00:24:56,016 --> 00:24:57,104 The numbers don't lie. 770 00:24:57,234 --> 00:24:58,540 We're gonna look at impressions, 771 00:24:58,671 --> 00:25:00,020 we're gonna look at their engagement 772 00:25:00,150 --> 00:25:01,891 and see how they showed up 773 00:25:02,022 --> 00:25:03,763 when it's down to the final four 774 00:25:03,893 --> 00:25:05,808 and the prize is on the line. 775 00:25:05,939 --> 00:25:08,376 [bright music] 776 00:25:09,464 --> 00:25:11,379 Welcome, guys. Good to have you here. 777 00:25:11,510 --> 00:25:13,033 Thank you for the Liquid Death. 778 00:25:13,163 --> 00:25:14,469 - I always have some in the car. 779 00:25:14,600 --> 00:25:16,123 - We gotta stay hydrated during this. 780 00:25:16,253 --> 00:25:19,126 [energizing music] 781 00:25:19,256 --> 00:25:22,172 - Peter Pham, I run a venture firm called Science. 782 00:25:22,303 --> 00:25:24,174 We're an incubator down in LA. 783 00:25:24,305 --> 00:25:26,394 It's probably best known for incubating Dollar Shave Club, 784 00:25:26,525 --> 00:25:28,396 which went on to sell for a billion dollars to Unilever. 785 00:25:28,527 --> 00:25:29,919 It's one of the first viral videos 786 00:25:30,050 --> 00:25:32,313 selling things on the internet. 787 00:25:32,443 --> 00:25:34,968 And Liquid Death, so we incubated that as well. 788 00:25:35,098 --> 00:25:36,709 - So look, this part of the phase, 789 00:25:36,839 --> 00:25:38,972 it's all about viral hype. 790 00:25:39,102 --> 00:25:40,495 So what'd you guys think about 791 00:25:40,626 --> 00:25:42,105 a million impressions in a few days? 792 00:25:42,236 --> 00:25:43,890 - I think that's a big task. 793 00:25:44,020 --> 00:25:44,717 That's a big number, honestly. - Yeah, let's see 794 00:25:44,847 --> 00:25:45,587 what they do. 795 00:25:45,718 --> 00:25:47,371 [gritty music] 796 00:25:47,502 --> 00:25:48,503 - My name's Jeff Fenster. 797 00:25:48,634 --> 00:25:50,200 I'm a serial entrepreneur. 798 00:25:50,331 --> 00:25:51,375 My companies today are Everbowl and Webuild. 799 00:25:51,506 --> 00:25:52,507 And my background has always 800 00:25:52,638 --> 00:25:53,900 been in serial entrepreneurship, 801 00:25:54,030 --> 00:25:55,336 and so I really love to focus on 802 00:25:55,466 --> 00:25:57,556 startups, scale, and growth. 803 00:25:57,686 --> 00:25:58,992 - What would you guys do if you 804 00:25:59,122 --> 00:26:00,863 had to create a million impressions 805 00:26:00,994 --> 00:26:02,778 in a short amount of time? 806 00:26:02,909 --> 00:26:05,781 - Today's world, it's all about high-velocity volume. 807 00:26:05,912 --> 00:26:08,436 Find your voice that is different from everyone else. 808 00:26:08,567 --> 00:26:11,004 If it's not loud, no one's gonna pay attention. 809 00:26:11,134 --> 00:26:12,832 - Yeah. - Yeah. 810 00:26:12,962 --> 00:26:14,834 - And your brand doesn't need to please everybody too. 811 00:26:14,964 --> 00:26:16,444 - Yeah, I mean, for us to get to over 300 stores so quickly, 812 00:26:16,575 --> 00:26:18,098 we leveraged the fact of social influence 813 00:26:18,228 --> 00:26:19,926 and partnering with guys like Drew Brees 814 00:26:20,056 --> 00:26:21,884 to help us utilize their reach 815 00:26:22,015 --> 00:26:23,930 and their expansion for us. 816 00:26:24,060 --> 00:26:25,496 - Yep. - 'Cause when they validate 817 00:26:25,627 --> 00:26:27,629 and endorse our product, we get the uplift. 818 00:26:27,760 --> 00:26:28,456 - Are you ready to bring them up? 819 00:26:28,587 --> 00:26:29,936 - Yeah. 820 00:26:30,066 --> 00:26:31,198 - Oh yeah. - Let's do it. 821 00:26:31,328 --> 00:26:32,199 Let's do it. - I'm ready. 822 00:26:32,329 --> 00:26:33,504 [apprehensive music] 823 00:26:33,635 --> 00:26:34,593 - Hi. 824 00:26:34,723 --> 00:26:35,724 - Hello. - Hi, guys. 825 00:26:35,855 --> 00:26:36,856 - Hi. - Welcome. 826 00:26:36,986 --> 00:26:38,771 - Welcome back from Tampa. 827 00:26:38,901 --> 00:26:41,382 It's great to see that you didn't get eaten by any gators. 828 00:26:41,512 --> 00:26:43,950 So as you know, this challenge was a big one. 829 00:26:44,080 --> 00:26:46,213 We're down to the final four 830 00:26:46,343 --> 00:26:49,738 competing for the $200,000 in prizes, 831 00:26:49,869 --> 00:26:52,088 that $100,000 of cash. 832 00:26:52,219 --> 00:26:55,222 You're so close, you can probably start to visualize it. 833 00:26:55,352 --> 00:26:56,832 Now look, you all have the goal 834 00:26:56,963 --> 00:26:58,573 of those 1 million impressions, 835 00:26:58,704 --> 00:26:59,966 but remember we were judging you 836 00:27:00,096 --> 00:27:01,489 on other key aspects as well: 837 00:27:01,620 --> 00:27:03,622 the strategy, the creativity, 838 00:27:03,752 --> 00:27:05,754 and finally, that engagement. 839 00:27:05,885 --> 00:27:07,234 At the end of the day, 840 00:27:07,364 --> 00:27:08,583 you can have millions of impressions, 841 00:27:08,714 --> 00:27:10,280 but if no one engages with it, 842 00:27:10,411 --> 00:27:12,065 and it doesn't relate to building the brand 843 00:27:12,195 --> 00:27:14,458 and actually making sales, it means nothing. 844 00:27:14,589 --> 00:27:16,504 I wanna see the congruency 845 00:27:16,635 --> 00:27:19,072 from impressions to engagement. 846 00:27:19,202 --> 00:27:21,596 I wanna see there's a real strategy behind it, 847 00:27:21,727 --> 00:27:23,467 and I wanna see how well 848 00:27:23,598 --> 00:27:25,600 they actually created that virality. 849 00:27:25,731 --> 00:27:27,297 How many people are sharing it, 850 00:27:27,428 --> 00:27:29,299 and commenting, and reposting, 851 00:27:29,430 --> 00:27:31,127 that's true virality. 852 00:27:31,258 --> 00:27:32,825 And I wanna see who pulled that off. 853 00:27:32,955 --> 00:27:34,740 So the moment of truth. 854 00:27:34,870 --> 00:27:37,960 Let's look at the numbers from this week's challenge. 855 00:27:38,091 --> 00:27:39,570 [To Tam exhaling heavily] 856 00:27:39,701 --> 00:27:42,791 [apprehensive music] 857 00:27:42,922 --> 00:27:45,185 [numbers whooshing] 858 00:27:45,315 --> 00:27:46,099 Wow. 859 00:27:48,231 --> 00:27:51,234 So let's see which brand came in first? 860 00:27:51,365 --> 00:27:53,846 [ChiChi's logo whooshing] 861 00:27:53,976 --> 00:27:56,239 [AddaBang's logo whooshing] 862 00:27:56,370 --> 00:27:58,981 [J. Butler Golf's logo whooshing] 863 00:27:59,112 --> 00:28:01,897 [Moon + Heart's logo whooshing] 864 00:28:02,028 --> 00:28:05,684 [apprehensive music continues] 865 00:28:08,425 --> 00:28:10,601 Moon + Heart, you're able to break away, 866 00:28:10,732 --> 00:28:14,301 and I'm fascinated to see the strategy behind that, 867 00:28:14,431 --> 00:28:18,218 and how you generated over those 1 million impressions. 868 00:28:18,348 --> 00:28:20,786 - I feel good because I feel like we worked really hard, 869 00:28:20,916 --> 00:28:23,658 and then we did pass and reach that 1 million views. 870 00:28:23,789 --> 00:28:25,442 We actually reached 1.7. 871 00:28:25,573 --> 00:28:27,183 So I felt really proud of us 872 00:28:27,314 --> 00:28:29,882 to really do something we have never done before 873 00:28:30,012 --> 00:28:31,797 and in such a short amount of time. 874 00:28:31,927 --> 00:28:34,277 - We had several strategies for this campaign. 875 00:28:34,408 --> 00:28:36,802 We started a challenge on Instagram 876 00:28:36,932 --> 00:28:39,674 and on TikTok called Ignite Peace Challenge. 877 00:28:39,805 --> 00:28:42,329 - Also rolled out quite a bit of videos 878 00:28:42,459 --> 00:28:44,505 and came up with all these crazy ideas 879 00:28:44,635 --> 00:28:47,029 of how to make people feel good 880 00:28:47,160 --> 00:28:49,162 or have a reaction so that it will prompt them 881 00:28:49,292 --> 00:28:50,990 to know more about our company. 882 00:28:51,120 --> 00:28:54,080 - Great, let's see some of the content. 883 00:28:54,210 --> 00:28:55,821 - Hey there, stop scrolling. 884 00:28:55,951 --> 00:28:58,475 Whatever you're doing, there's a new challenge, 885 00:28:58,606 --> 00:29:00,173 and we want you to be part of it. 886 00:29:00,303 --> 00:29:03,742 What do you wanna do in 2024 to bring more peace? 887 00:29:03,872 --> 00:29:06,179 Let's share and participate in this challenge. 888 00:29:06,309 --> 00:29:09,182 Join the movement, #IgnitePeaceChallenge. 889 00:29:10,270 --> 00:29:12,751 [groovy music] 890 00:29:16,319 --> 00:29:18,408 Do you wanna receive our BJ? 891 00:29:18,539 --> 00:29:20,236 - Yeah, the best, yeah. - All right. 892 00:29:20,367 --> 00:29:22,195 Well, let's get ready for it. - This is gonna be fun. 893 00:29:22,325 --> 00:29:24,675 - Here's your BJ. [magical twinkling] 894 00:29:24,806 --> 00:29:25,894 [To Tam laughing] 895 00:29:26,025 --> 00:29:27,374 - What's this? So definitely- 896 00:29:27,504 --> 00:29:28,549 - Can give you pretty similar results. 897 00:29:28,679 --> 00:29:30,507 - Similar results. [laughs] 898 00:29:30,638 --> 00:29:33,554 - [Passerby 3] Ah! Pretty good. 899 00:29:33,684 --> 00:29:37,210 ♪ Ah yeah, this is not the first time ♪ 900 00:29:37,340 --> 00:29:41,649 ♪ Anyway the men who were ready, steady ♪ 901 00:29:41,780 --> 00:29:43,999 - Good day, friends. How you guys doing today, man? 902 00:29:44,130 --> 00:29:45,348 I'd like for you guys to all join me 903 00:29:45,479 --> 00:29:48,482 in this powerful movement against 904 00:29:49,962 --> 00:29:53,617 war, peace over war, love over war 905 00:29:53,748 --> 00:29:55,141 with the Moon + Heart shop 906 00:29:55,271 --> 00:29:57,404 and my sister, the Sachika Twins. 907 00:29:57,534 --> 00:29:59,710 Push peace and come and join this 908 00:29:59,841 --> 00:30:02,017 Ignite Peace Challenge, feel me? 909 00:30:02,148 --> 00:30:04,411 ♪ La la la la la la la la la ♪ 910 00:30:04,541 --> 00:30:07,196 ♪ To go, to let go ♪ 911 00:30:07,327 --> 00:30:09,416 ♪ To let go ♪ 912 00:30:09,546 --> 00:30:12,114 ♪ La la la la la la la la la ♪ 913 00:30:12,245 --> 00:30:14,638 ♪ To go, to let go ♪ 914 00:30:14,769 --> 00:30:16,162 ♪ To let go ♪ 915 00:30:16,292 --> 00:30:18,164 - Let's see how it all panned out, 916 00:30:18,294 --> 00:30:19,469 and look at the data, 917 00:30:19,600 --> 00:30:21,732 and pull up your analytics. 918 00:30:21,863 --> 00:30:24,126 [wary music] 919 00:30:26,041 --> 00:30:29,479 A lot of impressions, the engagement was super low. 920 00:30:29,610 --> 00:30:31,917 Those impressions is the start of it, 921 00:30:32,047 --> 00:30:33,483 but then you have to turn that into engagement, 922 00:30:33,614 --> 00:30:35,181 you have to turn that into clicks. 923 00:30:35,311 --> 00:30:36,791 And of course, my favorite part, 924 00:30:36,922 --> 00:30:38,575 you have to turn it into cash. 925 00:30:38,706 --> 00:30:40,708 What's fascinating here is impressions 926 00:30:40,839 --> 00:30:42,449 were high for Moon + Heart, 927 00:30:42,579 --> 00:30:44,973 but it shows that impressions aren't everything. 928 00:30:45,104 --> 00:30:46,888 You have to have the follow-through. 929 00:30:47,019 --> 00:30:49,282 You have to have the engagement, the congruency, 930 00:30:49,412 --> 00:30:51,371 and that's what will dictate how well 931 00:30:51,501 --> 00:30:53,939 the brand goes on and actually make sales. 932 00:30:54,069 --> 00:30:55,418 - I commend you guys for making the amount 933 00:30:55,549 --> 00:30:56,855 of content that you did. 934 00:30:56,985 --> 00:30:59,074 My biggest challenge with what I saw 935 00:30:59,205 --> 00:31:00,641 is it felt a little all over the place. 936 00:31:00,771 --> 00:31:02,251 It didn't feel like a cohesive campaign. 937 00:31:02,382 --> 00:31:04,384 I'm seeing a piece about confidence 938 00:31:04,514 --> 00:31:06,125 and you know, she worked it, she's fierce. 939 00:31:06,255 --> 00:31:07,691 It's very cute, it's awesome. 940 00:31:07,822 --> 00:31:08,823 But then I'm seeing the BJ side of things, 941 00:31:08,954 --> 00:31:10,172 and then mindfulness meditation, 942 00:31:10,303 --> 00:31:11,782 and then a challenge. 943 00:31:11,913 --> 00:31:15,134 And so it just felt like it was a bit scattered. 944 00:31:15,264 --> 00:31:16,918 - Trying lots of things is great, right? 945 00:31:17,049 --> 00:31:18,789 50 posts over 10 days, 946 00:31:18,920 --> 00:31:22,271 I would still probably go higher on the influencers. 947 00:31:22,402 --> 00:31:25,100 It didn't feel like it was authentic to them 948 00:31:25,231 --> 00:31:26,797 of what your product is. 949 00:31:26,928 --> 00:31:28,451 But at the same day, I don't know what it is. 950 00:31:28,582 --> 00:31:31,411 Was it urban? It's really focusing. 951 00:31:31,541 --> 00:31:32,891 - Thank you so much 952 00:31:33,108 --> 00:31:34,153 for the feedback. - Thank you so much. 953 00:31:34,283 --> 00:31:35,502 I guess cohesiveness was not, 954 00:31:36,155 --> 00:31:38,244 of all the campaign 955 00:31:38,374 --> 00:31:40,246 was not on the top of our priority. 956 00:31:40,376 --> 00:31:42,291 - We challenged the golf industry 957 00:31:42,422 --> 00:31:43,727 in a few different ways. 958 00:31:43,858 --> 00:31:45,381 Number one, I went shirtless 959 00:31:45,512 --> 00:31:47,166 with the JBG Skins Challenge. 960 00:31:47,296 --> 00:31:50,169 The other part is, is I happened to be at the right time 961 00:31:50,299 --> 00:31:52,388 and in the right place for Tiger Woods 962 00:31:52,519 --> 00:31:55,304 to announce that he was leaving Nike after 27 years. 963 00:31:55,435 --> 00:31:58,046 It was the right time for me to be able to execute 964 00:31:58,177 --> 00:32:01,310 and making it seem like he was joining J. Butler Golf 965 00:32:01,441 --> 00:32:02,964 at a critical time when the sport 966 00:32:03,095 --> 00:32:04,226 needs something different. 967 00:32:06,185 --> 00:32:07,490 [scene whooshing] 968 00:32:07,621 --> 00:32:09,362 We recently catch up with Tiger Woods 969 00:32:09,492 --> 00:32:12,495 following his announcement from the split with Nike. 970 00:32:12,626 --> 00:32:15,368 Hey, Tiger, Jimmy Shanks here with JBG 3. 971 00:32:17,065 --> 00:32:17,936 How's it going? 972 00:32:18,066 --> 00:32:19,372 - Oh, very good, Jimmy. 973 00:32:19,502 --> 00:32:20,939 - Well, you're attending 974 00:32:21,069 --> 00:32:23,506 the J. Butler Golf Athlete Summit this year 975 00:32:23,637 --> 00:32:26,335 and following the Nike split, 976 00:32:26,466 --> 00:32:28,033 what's that mean to you? 977 00:32:28,163 --> 00:32:29,121 [birds chirping] 978 00:32:29,251 --> 00:32:32,037 [scene whooshing] 979 00:32:34,343 --> 00:32:36,693 - Okay, let's take a look at the stats and data now. 980 00:32:36,824 --> 00:32:39,305 You've had a 2, 300% increase 981 00:32:39,435 --> 00:32:41,046 on a couple of big days. 982 00:32:41,176 --> 00:32:43,483 You had a 10X to your website traffic. 983 00:32:43,613 --> 00:32:45,137 So that's great. 984 00:32:45,267 --> 00:32:46,486 Now, when we talk about the impression side, 985 00:32:46,616 --> 00:32:48,879 nearly 500,000 impressions 986 00:32:49,010 --> 00:32:52,100 and around 40,000 engagements. 987 00:32:52,231 --> 00:32:53,058 So that's a good amount. 988 00:32:53,188 --> 00:32:54,755 - Good job. 989 00:32:54,885 --> 00:32:58,193 It was a great idea to play on current events. 990 00:32:58,324 --> 00:32:59,978 I mean, you can't time those things. 991 00:33:00,108 --> 00:33:01,544 It's about being in the right place at the right time 992 00:33:01,675 --> 00:33:03,416 and couldn't have asked for a better moment. 993 00:33:03,546 --> 00:33:04,417 - Thank you for your comment. - How many influencers 994 00:33:04,547 --> 00:33:05,635 did you reach out to? 995 00:33:05,766 --> 00:33:07,333 - I reached out to nine total. 996 00:33:07,463 --> 00:33:08,725 - You should be doing nine a day. 997 00:33:08,856 --> 00:33:10,379 - Yeah. - And when I say, 998 00:33:10,510 --> 00:33:12,077 it doesn't have to be the million followers. 999 00:33:12,207 --> 00:33:14,079 Honestly, my favorite are 50,000 to 100,000. 1000 00:33:14,209 --> 00:33:15,906 DMs, trust me, you will get a hit, 1001 00:33:16,037 --> 00:33:17,517 much higher hit rate. 1002 00:33:17,647 --> 00:33:18,997 Right, the value proposition was nowhere. 1003 00:33:19,127 --> 00:33:20,868 The length was way too long, right? 1004 00:33:20,999 --> 00:33:22,391 It's like people get bored. 1005 00:33:22,522 --> 00:33:24,393 TikTok, second, 20 seconds, 30 seconds max. 1006 00:33:24,524 --> 00:33:26,482 The Tiger Woods stuff, awesome. 1007 00:33:26,613 --> 00:33:28,180 Lean into it, so congratulations 1008 00:33:28,310 --> 00:33:29,746 on a great engagement. - Thank you. 1009 00:33:29,877 --> 00:33:31,357 - If you're gonna go in, you gotta go all in. 1010 00:33:31,487 --> 00:33:33,228 When you were going on the golf course topless, 1011 00:33:33,359 --> 00:33:35,883 for example, I would've gone in my underwear, 1012 00:33:36,014 --> 00:33:39,278 and I would've said, "I can't afford golf attire. 1013 00:33:39,408 --> 00:33:41,410 It's so expensive these days." 1014 00:33:41,541 --> 00:33:43,543 You would've also connected to the product way better. 1015 00:33:43,673 --> 00:33:45,327 And then I could see that being a video 1016 00:33:45,458 --> 00:33:47,025 that got a million views, right? 1017 00:33:47,155 --> 00:33:48,678 - You gotta lean into it more. 1018 00:33:48,809 --> 00:33:49,853 You can't kinda halfway do it. 1019 00:33:49,984 --> 00:33:51,029 You know, if we're talking about 1020 00:33:51,159 --> 00:33:52,465 virality, guerilla marketing, 1021 00:33:52,595 --> 00:33:53,770 just, like, push it, push it further. 1022 00:33:53,901 --> 00:33:55,381 You've got a lot more in you. 1023 00:33:55,511 --> 00:33:56,817 I saw you do the improv. You have more in you. 1024 00:33:56,947 --> 00:33:58,297 - I can go further with it. 1025 00:33:58,427 --> 00:33:59,124 - Yeah. - And I also got kicked off 1026 00:33:59,254 --> 00:34:00,516 my home course. 1027 00:34:00,647 --> 00:34:02,301 - If you're gonna get kicked off, 1028 00:34:02,431 --> 00:34:03,693 you might as well get- - Might as well film that. 1029 00:34:03,824 --> 00:34:05,130 - Kicked off, right? - And film that. 1030 00:34:05,260 --> 00:34:06,087 - Great job. Thank you. - Thank you. 1031 00:34:06,218 --> 00:34:07,697 The judges are fair. 1032 00:34:07,828 --> 00:34:09,873 This particular set of feedback, I think, 1033 00:34:10,004 --> 00:34:12,005 is the most critical that I'm going to need in order 1034 00:34:12,137 --> 00:34:14,052 to market my business well long term. 1035 00:34:14,181 --> 00:34:15,487 And I was grateful for that. 1036 00:34:15,618 --> 00:34:16,924 - This marketing campaign was all 1037 00:34:17,054 --> 00:34:18,621 about humor and engagement. 1038 00:34:18,752 --> 00:34:20,623 So we wanted to create something fun 1039 00:34:20,754 --> 00:34:22,538 and excitement that can bring out 1040 00:34:22,668 --> 00:34:24,235 the difference between what we sell, 1041 00:34:24,366 --> 00:34:26,455 which is Raw Cambodian and Virgin Brazilian. 1042 00:34:26,585 --> 00:34:28,152 So we posed the question of, 1043 00:34:28,283 --> 00:34:30,155 "Do you like it raw or virgin when you bang?" 1044 00:34:30,284 --> 00:34:32,722 We also did a public interview with my mom. 1045 00:34:32,853 --> 00:34:34,333 She asked people in public do they like it raw 1046 00:34:34,463 --> 00:34:36,291 or virgin when they bang? 1047 00:34:36,422 --> 00:34:38,032 - Your mom is a trooper, 1048 00:34:38,163 --> 00:34:39,206 which is awesome. - She is 1049 00:34:39,338 --> 00:34:40,382 'cause I could not do that. 1050 00:34:40,513 --> 00:34:41,601 So we just wanted to play around 1051 00:34:41,731 --> 00:34:43,255 with some type of fun content, 1052 00:34:43,385 --> 00:34:45,083 but also bring it back to this is what we sell 1053 00:34:45,213 --> 00:34:48,216 and this is the difference between raw and virgin. 1054 00:34:48,347 --> 00:34:49,826 Hey, guys, we're at Kroger. 1055 00:34:49,956 --> 00:34:51,567 And we're about to ask people do they 1056 00:34:51,697 --> 00:34:54,527 prefer a raw or they prefer a virgin. 1057 00:34:54,657 --> 00:34:57,051 - [Sededra's Mom] Do you like raw or virgin when you bang? 1058 00:34:57,182 --> 00:34:59,314 - Bang what? Like, you talking about sexual? 1059 00:34:59,445 --> 00:35:00,968 I'm celibate, so. 1060 00:35:01,099 --> 00:35:02,143 - [Sededra's Mom] You're celibate? 1061 00:35:02,274 --> 00:35:03,231 So we're a hair company, okay? 1062 00:35:03,362 --> 00:35:04,537 So we sell raw 1063 00:35:06,016 --> 00:35:07,714 and we sell virgin hair. 1064 00:35:07,844 --> 00:35:09,324 [Passerby 5 laughing] 1065 00:35:09,455 --> 00:35:11,283 - You've got me on camera talking about- 1066 00:35:11,413 --> 00:35:13,937 - [Sededra's Mom] Can I ask you a question? Raw or virgin? 1067 00:35:14,068 --> 00:35:15,678 - Neither, neither. - Neither? 1068 00:35:15,809 --> 00:35:18,159 Okay, so we have a hair company. 1069 00:35:18,290 --> 00:35:20,727 [Peter laughing] [Passerby 6 laughing] 1070 00:35:20,857 --> 00:35:24,078 Do you like it raw or virgin when you bang? 1071 00:35:25,514 --> 00:35:27,864 - No. - She's a child. She's 13. 1072 00:35:28,996 --> 00:35:30,563 [judges chuckling] 1073 00:35:30,693 --> 00:35:31,781 - I shop with AddaBang, of course, 1074 00:35:31,912 --> 00:35:33,479 my hair lasts up to four years. 1075 00:35:33,609 --> 00:35:34,871 I shop with AddaBang, of course, 1076 00:35:35,002 --> 00:35:36,830 I like it raw when I bang. 1077 00:35:38,223 --> 00:35:40,834 - You need a hair company with a store in America. 1078 00:35:40,964 --> 00:35:42,531 - Do y'all prefer it raw 1079 00:35:42,662 --> 00:35:44,707 or do y'all like it virgin? 1080 00:35:44,838 --> 00:35:47,710 Nasty, I meant virgin or raw hair, ooey. 1081 00:35:47,841 --> 00:35:49,756 AddaBang is a Black-owned business, 1082 00:35:49,886 --> 00:35:52,324 and homegirl used to sell me my hair 1083 00:35:52,454 --> 00:35:54,804 back in, like, 2016 in high school. 1084 00:35:54,935 --> 00:35:56,763 Her mom used to literally, 1085 00:35:56,893 --> 00:35:58,591 before DoorDash was a thing, 1086 00:35:58,721 --> 00:36:01,028 her mama was DoorDash in wigs and wick. 1087 00:36:01,159 --> 00:36:03,770 This is the lace before I even put the damn band on. 1088 00:36:03,900 --> 00:36:06,164 Let's check on this lace. 1089 00:36:06,294 --> 00:36:07,730 - It's this thing again. 1090 00:36:07,861 --> 00:36:08,992 - [Peter] What the fuck? 1091 00:36:09,123 --> 00:36:10,211 - What the hell? 1092 00:36:10,342 --> 00:36:11,386 - What the hell? 1093 00:36:11,517 --> 00:36:13,171 - My homegirl's name is Sededra, 1094 00:36:13,301 --> 00:36:15,085 and she sure did the hell out this goddamn wig. 1095 00:36:15,216 --> 00:36:16,261 [judges laughing] 1096 00:36:16,391 --> 00:36:18,393 Come on now. What? 1097 00:36:18,524 --> 00:36:19,699 - Let's look at the analytics. 1098 00:36:21,570 --> 00:36:23,050 Okay, good, well, you can see that peak 1099 00:36:23,181 --> 00:36:25,400 right towards the end of the challenge. 1100 00:36:25,531 --> 00:36:28,055 Because you've got thousands of users on the site, 1101 00:36:28,186 --> 00:36:30,057 you've still got big jumps, right? 1102 00:36:30,188 --> 00:36:32,755 Thousands of people, so good job. 1103 00:36:32,886 --> 00:36:35,105 Maybe that even surprised you. 1104 00:36:35,236 --> 00:36:36,759 Maybe you should know your numbers a little better. 1105 00:36:36,890 --> 00:36:38,805 It's a good surprise. 1106 00:36:38,935 --> 00:36:42,112 You had 120 shares and only 14 posts. 1107 00:36:42,243 --> 00:36:43,592 We had some good content. 1108 00:36:43,723 --> 00:36:45,246 We just didn't have the quantity- 1109 00:36:45,377 --> 00:36:46,552 - Yes. - We needed to hit 1110 00:36:46,682 --> 00:36:48,162 those million people. 1111 00:36:48,293 --> 00:36:49,990 - First of all, you had me cracking up. 1112 00:36:50,120 --> 00:36:53,254 Like, this was a very cohesive campaign to me. 1113 00:36:53,385 --> 00:36:56,779 I love that from your original content to the influencers, 1114 00:36:56,910 --> 00:36:59,782 it all felt like, you know, one campaign here. 1115 00:36:59,913 --> 00:37:01,480 Your mama is the GOAT. 1116 00:37:01,610 --> 00:37:03,046 I love her already for that. 1117 00:37:03,177 --> 00:37:06,311 I think to Rudy's point, not enough content 1118 00:37:06,441 --> 00:37:07,877 because the content was really good. 1119 00:37:08,008 --> 00:37:09,183 And then you had influencers 1120 00:37:09,314 --> 00:37:10,489 that represent you so well 1121 00:37:10,619 --> 00:37:12,273 that are so on brand for you. 1122 00:37:12,404 --> 00:37:14,188 They're talking about the product, the quality. 1123 00:37:14,319 --> 00:37:16,364 I was looking at that, like, I wanna buy that right now. 1124 00:37:16,495 --> 00:37:19,019 And it still was in theme with the overall campaign. 1125 00:37:19,149 --> 00:37:21,239 I think the biggest takeaway from this is quantity. 1126 00:37:21,369 --> 00:37:22,675 You have something good going here. 1127 00:37:22,805 --> 00:37:24,677 Now, push it up, times 10 that. 1128 00:37:24,807 --> 00:37:26,069 - Okay, thank you. 1129 00:37:26,200 --> 00:37:28,028 - Your target strategy of humor, 1130 00:37:28,158 --> 00:37:29,159 I mean, I think you nailed it. 1131 00:37:29,290 --> 00:37:30,596 We were all dying laughing. 1132 00:37:30,726 --> 00:37:32,250 I mean, I wish I had 10 more videos. 1133 00:37:32,380 --> 00:37:34,426 To their point, that more would be awesome. 1134 00:37:34,556 --> 00:37:36,341 It seems like it's such a fun product, 1135 00:37:36,471 --> 00:37:38,821 and it sells itself when your customers are sharing it. 1136 00:37:38,952 --> 00:37:40,432 So I would lean heavy into that 1137 00:37:40,562 --> 00:37:42,608 because getting just general influencers 1138 00:37:42,738 --> 00:37:43,783 might not be the play. 1139 00:37:43,913 --> 00:37:45,219 You have your customer base, 1140 00:37:45,350 --> 00:37:46,829 especially based on your users here, 1141 00:37:46,960 --> 00:37:48,483 that will keep selling that product for you 1142 00:37:48,614 --> 00:37:50,833 and create more fun viral content. 1143 00:37:50,964 --> 00:37:52,270 You're definitely gonna get the eyeballs now. 1144 00:37:52,400 --> 00:37:53,662 It's about turning 'em into sales 1145 00:37:53,793 --> 00:37:55,229 and increasing that engagement. 1146 00:37:55,360 --> 00:37:57,231 - I can't emphasize enough subtitles, 1147 00:37:57,362 --> 00:37:59,102 especially your name AddaBang, right? 1148 00:37:59,233 --> 00:38:02,105 It just as they're saying it even in the grocery store, 1149 00:38:02,236 --> 00:38:04,107 you're popping the name constantly. 1150 00:38:04,238 --> 00:38:06,066 I like the name, it's catchy. 1151 00:38:06,196 --> 00:38:08,721 And if it's just repeated on screen, 1152 00:38:08,851 --> 00:38:10,200 it'll start sticking. 1153 00:38:10,331 --> 00:38:11,289 And I would suggest, like, jumping, 1154 00:38:11,419 --> 00:38:12,855 and staying on that, 1155 00:38:12,986 --> 00:38:14,248 and going hard on it. - Okay. 1156 00:38:14,379 --> 00:38:15,554 AddaBang, AddaBang, AddaBang. 1157 00:38:15,684 --> 00:38:17,295 - Yes. - But also 14 posts 1158 00:38:17,425 --> 00:38:19,384 is probably the thing that's a little, 1159 00:38:19,514 --> 00:38:20,428 like, that's yeah. - Very low, very low. 1160 00:38:20,559 --> 00:38:22,343 - Slow down to speed up. 1161 00:38:22,474 --> 00:38:26,521 That means slow down to understand your business. 1162 00:38:26,652 --> 00:38:28,480 Do the little things 1163 00:38:28,610 --> 00:38:30,090 to understand where the leverage is. 1164 00:38:30,220 --> 00:38:32,440 Once you figure out what works, go hard 1165 00:38:32,571 --> 00:38:35,356 and go fast to the wall, 1166 00:38:35,487 --> 00:38:37,271 pedal to the metal. 1167 00:38:37,402 --> 00:38:38,359 - But you did get thousands of people on your website. 1168 00:38:38,490 --> 00:38:39,839 It's a great job. 1169 00:38:39,969 --> 00:38:41,362 Thank you very much, a lot of fun. 1170 00:38:41,493 --> 00:38:42,972 - Maybe I should stop overthinking. 1171 00:38:43,103 --> 00:38:44,887 Just put it out there 1172 00:38:45,018 --> 00:38:47,063 'cause I can see that they love it, they were laughing. 1173 00:38:47,194 --> 00:38:48,891 The engagement, they gave me confirmation, 1174 00:38:49,022 --> 00:38:50,893 but also the little things I can work on 1175 00:38:51,024 --> 00:38:53,766 just to make that go skyrocket. 1176 00:38:53,896 --> 00:38:57,247 - So my strategy with this was to go all around LA 1177 00:38:57,378 --> 00:38:59,032 and create some viral content. 1178 00:38:59,162 --> 00:39:01,904 So I did some art in LA. 1179 00:39:02,035 --> 00:39:04,211 I did street interviews where I asked people 1180 00:39:04,342 --> 00:39:05,734 if they wanted to taste my ChiChi 1181 00:39:05,865 --> 00:39:07,040 'cause the brand is called Chichi. 1182 00:39:07,170 --> 00:39:09,347 I painted a man's chest. 1183 00:39:09,477 --> 00:39:10,957 And all of that kind of tied together 1184 00:39:11,087 --> 00:39:13,307 to explain to people why we want everybody 1185 00:39:13,438 --> 00:39:14,787 to eat chickpeas for breakfast. 1186 00:39:15,831 --> 00:39:16,919 You wanna taste my ChiChi? 1187 00:39:17,050 --> 00:39:18,965 - What type of candy is that? 1188 00:39:19,095 --> 00:39:20,445 - [Chiara] Do you wanna taste my ChiChi? 1189 00:39:20,575 --> 00:39:22,969 - Yeah, let me try. Oh, it's dope. 1190 00:39:23,099 --> 00:39:24,057 - [Chiara] Do you wanna taste my ChiChi? 1191 00:39:24,187 --> 00:39:25,493 - That's weird as hell. 1192 00:39:25,624 --> 00:39:26,929 - [Passerby 8] Hey, how's it going? 1193 00:39:27,060 --> 00:39:27,930 - [Chiara] Do you wanna taste my ChiChi? 1194 00:39:28,061 --> 00:39:29,105 - I'm okay for now. 1195 00:39:29,236 --> 00:39:30,063 You know, actually, I'll try it. 1196 00:39:30,193 --> 00:39:31,238 Oh, it's delicious. 1197 00:39:31,369 --> 00:39:32,761 - Do you wanna taste my ChiChi? 1198 00:39:32,892 --> 00:39:33,980 You could have this for free. 1199 00:39:34,110 --> 00:39:35,634 Do you wanna taste my ChiChi? 1200 00:39:35,764 --> 00:39:37,331 - Fruity, the texture is good. 1201 00:39:37,462 --> 00:39:38,680 - [Chiara] Do you guys wanna taste my ChiChi? 1202 00:39:38,811 --> 00:39:39,681 [cricket chirping] 1203 00:39:39,812 --> 00:39:41,117 - Oh, no, thank you. 1204 00:39:41,248 --> 00:39:42,118 - [Chiara] Do you wanna taste my ChiChi? 1205 00:39:42,249 --> 00:39:43,337 - Booby? 1206 00:39:43,468 --> 00:39:44,556 - It's an oatmeal alternative. 1207 00:39:44,686 --> 00:39:45,992 Do you wanna taste my ChiChi? 1208 00:39:46,122 --> 00:39:47,689 [Rudy laughing] 1209 00:39:47,820 --> 00:39:49,125 - Great, let's take a look at the numbers 1210 00:39:49,256 --> 00:39:51,301 and check your analytics out. 1211 00:39:51,432 --> 00:39:53,826 So as we can see, you had a big peak, right? 1212 00:39:53,956 --> 00:39:55,654 Maybe one video went viral. 1213 00:39:55,784 --> 00:39:57,917 And then obviously, something we've gotta discuss, 1214 00:39:58,047 --> 00:40:01,007 a big zero on the collaborator and influencer side. 1215 00:40:01,137 --> 00:40:03,226 - Did you attempt to bring in influencers? 1216 00:40:03,357 --> 00:40:05,228 Or was that a strategy on purpose not to have any? 1217 00:40:05,359 --> 00:40:07,143 - It was a choice not to use influencers. 1218 00:40:07,274 --> 00:40:09,798 And also, we're pretty tight on cash, 1219 00:40:09,929 --> 00:40:11,017 and I just could not spend it 1220 00:40:11,147 --> 00:40:12,714 on influencers this challenge. 1221 00:40:12,845 --> 00:40:14,324 And was that the right choice? I don't know. 1222 00:40:14,455 --> 00:40:16,283 But I had to do this as low budget as possible. 1223 00:40:16,414 --> 00:40:18,851 - In that same vein, you have the product, 1224 00:40:18,981 --> 00:40:20,592 and you went on the street 1225 00:40:20,722 --> 00:40:22,507 comfortably asking people to try your ChiChi. 1226 00:40:22,637 --> 00:40:25,205 So reaching out to them, even on Instagram or TikTok, 1227 00:40:25,335 --> 00:40:26,380 those influencers you do want 1228 00:40:26,511 --> 00:40:27,729 and offering them free product. 1229 00:40:27,860 --> 00:40:29,514 Don't worry about cash. 1230 00:40:29,644 --> 00:40:31,994 Cash won't convince your micro-influencer to try ChiChi. 1231 00:40:32,125 --> 00:40:33,474 It's, "Can I send you some product? 1232 00:40:33,605 --> 00:40:35,345 And if you like it, will you share?" 1233 00:40:35,476 --> 00:40:37,478 For entrepreneurs, when they try to attach their brand 1234 00:40:37,609 --> 00:40:40,089 to an influential individual or other brand, 1235 00:40:40,220 --> 00:40:41,874 they focus on the biggest and baddest. 1236 00:40:42,004 --> 00:40:43,441 Can I get the biggest influencers in the world 1237 00:40:43,571 --> 00:40:45,443 to talk about my product or service? 1238 00:40:45,573 --> 00:40:48,446 While that may sound like the best path day one, 1239 00:40:48,576 --> 00:40:50,535 the more micro-influencers, the people that 1240 00:40:50,665 --> 00:40:52,493 have a stronger community with a smaller number, 1241 00:40:52,624 --> 00:40:55,235 tend to move the needle exponentially better. 1242 00:40:55,365 --> 00:40:56,671 - If you sent to a hundred influencers, 1243 00:40:56,802 --> 00:40:58,368 not a huge expense, 1244 00:40:58,499 --> 00:41:00,066 you would've gotten a dozen posts for sure. 1245 00:41:00,196 --> 00:41:01,546 That being said, 1246 00:41:01,676 --> 00:41:03,635 I love your courage to be out there. 1247 00:41:03,765 --> 00:41:05,071 To be able to go out there 1248 00:41:05,201 --> 00:41:06,725 and talk to people on the street, 1249 00:41:06,855 --> 00:41:08,422 embarrass yourselves, takes a lot of guts, 1250 00:41:08,553 --> 00:41:10,250 so congratulations on that. 1251 00:41:10,380 --> 00:41:12,165 - Thanks. - And I did love the idea, 1252 00:41:12,295 --> 00:41:14,254 and the reactions, and the use of subtitles. 1253 00:41:14,384 --> 00:41:16,474 It seems like you have a good grasp on social. 1254 00:41:16,604 --> 00:41:18,258 The influencers would definitely would've helped. 1255 00:41:18,388 --> 00:41:19,912 - Yeah. - For advice for everybody, 1256 00:41:20,042 --> 00:41:21,653 when I think about influencers, 1257 00:41:21,783 --> 00:41:23,350 it's finding people who have the same ethos as you 1258 00:41:23,481 --> 00:41:25,439 was the ultimate end goal. - Yeah. 1259 00:41:25,570 --> 00:41:27,267 - For each of you, there is a demographic 1260 00:41:27,397 --> 00:41:28,964 that truly cares, it's not about the money. 1261 00:41:29,095 --> 00:41:30,836 A lot of them have millions of followers, 1262 00:41:30,966 --> 00:41:32,315 not of product placements, 1263 00:41:32,446 --> 00:41:33,882 because they believe in something. 1264 00:41:34,013 --> 00:41:36,494 Those are the people you want to be involved 1265 00:41:36,624 --> 00:41:37,886 in the business. 1266 00:41:38,017 --> 00:41:39,540 - You had a couple of good videos, 1267 00:41:39,671 --> 00:41:41,673 but you kinda failed to bring it all together. 1268 00:41:41,803 --> 00:41:43,370 You didn't bring in the influencers. 1269 00:41:43,501 --> 00:41:44,458 I think that was a mistake. 1270 00:41:44,589 --> 00:41:45,894 You could have turned this 1271 00:41:46,025 --> 00:41:49,115 into a massive multimillion-view success, 1272 00:41:49,245 --> 00:41:50,725 but you just had to stay a little more 1273 00:41:50,856 --> 00:41:53,075 focused on a couple of big viral things 1274 00:41:53,206 --> 00:41:54,250 because I think that could have really 1275 00:41:54,381 --> 00:41:55,687 won this challenge for you. 1276 00:41:55,817 --> 00:41:56,818 And I think if you had done that here, 1277 00:41:56,949 --> 00:41:58,341 the results standing there 1278 00:41:58,472 --> 00:41:59,865 would be really different right now. 1279 00:41:59,995 --> 00:42:02,824 But great job still, lots of great videos, 1280 00:42:02,955 --> 00:42:04,304 and you can do better next time. 1281 00:42:04,434 --> 00:42:05,523 Thank you. - Awesome. 1282 00:42:05,653 --> 00:42:07,307 Not feeling very confident. 1283 00:42:07,437 --> 00:42:09,657 I really missed the boat on the influencers. 1284 00:42:09,788 --> 00:42:11,441 Obviously, that was a mistake, 1285 00:42:11,572 --> 00:42:14,183 but also whatever happens, happens for a reason. 1286 00:42:14,314 --> 00:42:16,882 - So look, we're down to the final four. 1287 00:42:17,012 --> 00:42:18,884 The ideas you have to come 1288 00:42:19,014 --> 00:42:21,103 and show up with to win is getting harder 1289 00:42:21,234 --> 00:42:22,931 every single challenge. 1290 00:42:23,062 --> 00:42:24,716 We're gonna meet and bring you back in 1291 00:42:24,846 --> 00:42:26,326 to see who stays 1292 00:42:26,456 --> 00:42:28,241 and who's gonna go through to the final. 1293 00:42:29,764 --> 00:42:31,157 [scene whooshing] 1294 00:42:31,287 --> 00:42:33,725 [foreboding music] 1295 00:42:33,855 --> 00:42:35,640 - I'm feeling nervous, 1296 00:42:35,770 --> 00:42:37,119 a lot of regrets. 1297 00:42:37,250 --> 00:42:39,034 - [To Tam] What's wrong, guys? 1298 00:42:39,165 --> 00:42:41,428 - The judges, their feedback was just pretty negative. 1299 00:42:41,559 --> 00:42:43,952 Being in the top four, it's been a lot. 1300 00:42:44,083 --> 00:42:45,475 - [Sededra] It's okay, baby. 1301 00:42:45,606 --> 00:42:47,521 - [Producer] You guys okay? 1302 00:42:47,652 --> 00:42:49,523 - I'm so sorry. 1303 00:42:49,654 --> 00:42:51,090 - You'll be fine, Chiara. 1304 00:42:51,220 --> 00:42:53,483 - It's been a really insane experience. 1305 00:42:53,614 --> 00:42:55,137 I've done so much, 1306 00:42:55,268 --> 00:42:58,314 and I've been so tired and so stressed out. 1307 00:43:00,403 --> 00:43:01,796 I kinda accepted my fate 1308 00:43:01,927 --> 00:43:04,016 that the universe will do something. 1309 00:43:05,931 --> 00:43:07,323 [scene whooshing] 1310 00:43:07,454 --> 00:43:08,324 - So not probably an easy decision, 1311 00:43:08,455 --> 00:43:09,456 but one we gotta make. 1312 00:43:09,587 --> 00:43:10,631 So what'd you guys think? 1313 00:43:10,762 --> 00:43:11,763 - I love Sededra's content. 1314 00:43:11,893 --> 00:43:12,938 - Yeah - I thought hers 1315 00:43:13,068 --> 00:43:14,635 was obviously the most cohesive, 1316 00:43:14,766 --> 00:43:15,767 had us all cracking up. 1317 00:43:15,897 --> 00:43:17,029 - Yep. - And then also, 1318 00:43:17,159 --> 00:43:18,639 you understood the product 1319 00:43:18,770 --> 00:43:19,727 and how good it is. - Yes, and they got 1320 00:43:19,858 --> 00:43:20,946 thousands of website hits. 1321 00:43:21,076 --> 00:43:22,077 - Yes. - Which shows it 1322 00:43:22,208 --> 00:43:23,644 correlates to engagement, 1323 00:43:23,775 --> 00:43:25,385 which was a key part of the challenge too. 1324 00:43:25,515 --> 00:43:26,778 - She also had clarity, she stood up there and said, 1325 00:43:26,908 --> 00:43:28,431 "My strategy was humor," and she hit it. 1326 00:43:28,562 --> 00:43:30,216 - And the whole personality felt aligned. 1327 00:43:30,346 --> 00:43:31,739 - Yes! - Like, even the influencers 1328 00:43:31,870 --> 00:43:33,436 were, like, similar humor. 1329 00:43:33,567 --> 00:43:35,656 So we all like Sededra's campaign generally. 1330 00:43:35,787 --> 00:43:38,093 J. Butler's, I personally thought it was lackluster. 1331 00:43:38,224 --> 00:43:40,052 He didn't push it. - Yeah, he started off good. 1332 00:43:40,182 --> 00:43:42,184 I love that current events and jumping on trends, right? 1333 00:43:42,315 --> 00:43:44,883 Jumping on a trend, it's great, but he didn't finish. 1334 00:43:45,013 --> 00:43:45,884 - [Rudy] Well, he didn't pull it off, 1335 00:43:46,014 --> 00:43:47,625 right? - Yes. 1336 00:43:47,755 --> 00:43:48,713 - That's a big idea, but it's like when you go big, 1337 00:43:48,843 --> 00:43:50,279 you gotta follow through. 1338 00:43:50,410 --> 00:43:51,716 - And I also didn't think it was on target 1339 00:43:51,846 --> 00:43:53,326 to what his mission was, which was- 1340 00:43:53,456 --> 00:43:54,327 - Totally right, yeah. - Luxury clothing 1341 00:43:54,457 --> 00:43:55,937 at an affordable price. 1342 00:43:56,068 --> 00:43:57,286 - And then I think ChiChi was the same. 1343 00:43:57,417 --> 00:43:58,897 I saw a bit of traction with the, 1344 00:43:59,027 --> 00:44:00,681 "You wanna try my ChiChi?" 1345 00:44:00,812 --> 00:44:02,988 But, like, I would've played off the hell outta that. 1346 00:44:03,118 --> 00:44:04,642 If it was like- - She's the most native too. 1347 00:44:04,772 --> 00:44:06,121 You could see the way she cut that video. 1348 00:44:06,252 --> 00:44:07,253 - Yes. - With the guy, 1349 00:44:07,383 --> 00:44:08,428 "Is he checking me out?" 1350 00:44:08,558 --> 00:44:09,995 And then he says, "No." 1351 00:44:10,125 --> 00:44:11,170 - [Rudy] She's good, yeah, yeah, yeah. 1352 00:44:11,300 --> 00:44:12,388 - And subtitling all the videos, 1353 00:44:12,519 --> 00:44:13,738 which I can't emphasize enough 1354 00:44:13,868 --> 00:44:15,087 if you're gonna do social content, 1355 00:44:15,217 --> 00:44:16,958 except the campaign is... 1356 00:44:17,089 --> 00:44:18,743 - Yeah, around the actual, she had no influencers, 1357 00:44:18,873 --> 00:44:20,092 which was a big mistake. - Didn't have the influencers. 1358 00:44:20,222 --> 00:44:21,484 - The results were there, like- 1359 00:44:21,615 --> 00:44:23,051 - Well, you know, it's interesting 1360 00:44:23,182 --> 00:44:24,879 because we had the twins, Moon + Heart, 1361 00:44:25,010 --> 00:44:26,794 that had the most impressions, 1362 00:44:26,925 --> 00:44:28,274 but I actually thought their campaign was the weakest. 1363 00:44:28,404 --> 00:44:30,058 - Their engagement was less than 1%. 1364 00:44:30,189 --> 00:44:32,670 - So as we know in business, that's not sustainable. 1365 00:44:32,800 --> 00:44:34,410 - So 2% engagement, 1366 00:44:34,541 --> 00:44:36,064 not great. - Yeah. 1367 00:44:36,195 --> 00:44:37,500 Yeah, and they had the spaghetti strategy. 1368 00:44:37,631 --> 00:44:38,458 - Exactly. - Let's drop 50 videos 1369 00:44:38,588 --> 00:44:39,677 at the wall and see. 1370 00:44:39,807 --> 00:44:40,895 - They didn't have a strategy, 1371 00:44:41,026 --> 00:44:42,636 so they couldn't even explain 1372 00:44:42,767 --> 00:44:43,985 their own strategy. - I think if they had done 1373 00:44:44,116 --> 00:44:45,726 the BJ strategy all week- - Yeah, 1374 00:44:45,857 --> 00:44:46,509 that would've blown up. - Like, that could've been 1375 00:44:46,640 --> 00:44:48,424 a winner, right? 1376 00:44:48,555 --> 00:44:49,077 - Most of the content didn't know what they're selling. 1377 00:44:49,208 --> 00:44:50,296 - No. 1378 00:44:50,426 --> 00:44:51,776 Well, this is tough, right? 1379 00:44:51,906 --> 00:44:53,168 But I think we have our decision. 1380 00:44:53,299 --> 00:44:54,604 Let's do it. [Michelle cheering] 1381 00:44:54,735 --> 00:44:55,997 - It's a big deal. - Here we go. 1382 00:44:56,128 --> 00:44:56,824 Here we go. - Yeah, it's close. 1383 00:44:56,955 --> 00:44:58,043 [dramatic music] 1384 00:44:58,173 --> 00:45:01,133 [footsteps plodding] 1385 00:45:03,657 --> 00:45:04,919 So look, we're back. 1386 00:45:05,050 --> 00:45:06,704 There's four businesses here, 1387 00:45:06,834 --> 00:45:11,012 and three of you will be going through to the final, 1388 00:45:11,143 --> 00:45:14,624 means one of you will be going home today. 1389 00:45:14,755 --> 00:45:15,843 [dramatic music continues] 1390 00:45:16,322 --> 00:45:19,412 The first business through to the final 1391 00:45:20,152 --> 00:45:21,196 is 1392 00:45:21,327 --> 00:45:24,722 [dramatic music continues] 1393 00:45:26,288 --> 00:45:28,160 AddaBang, congratulations. 1394 00:45:29,204 --> 00:45:32,164 [uplifting music] 1395 00:45:32,294 --> 00:45:35,863 - Whoo, yeah. [chuckles] 1396 00:45:35,994 --> 00:45:37,473 I'm excited. 1397 00:45:37,604 --> 00:45:39,214 To know that I'm in top three, I'm grateful. 1398 00:45:39,345 --> 00:45:41,739 - And of course, in true Rudy fashion, 1399 00:45:41,869 --> 00:45:43,566 I have one more surprise for you. 1400 00:45:43,697 --> 00:45:45,830 As you know, I brought in Vito, your mentor. 1401 00:45:45,960 --> 00:45:49,834 He's actually gifting you a $50,000 PR package 1402 00:45:49,964 --> 00:45:52,271 to go on and reach millions more people. 1403 00:45:52,401 --> 00:45:54,664 - Oh my God, thank you. 1404 00:45:54,795 --> 00:45:56,405 - You brought in influencers, 1405 00:45:56,536 --> 00:46:00,148 and your website, you got thousands more hits. 1406 00:46:00,279 --> 00:46:02,542 And thousands of hits equals a lot of money. 1407 00:46:02,672 --> 00:46:04,239 So for me, you hit home 1408 00:46:04,370 --> 00:46:05,893 running those categories, great job. 1409 00:46:06,024 --> 00:46:06,720 - Thank you, see you guys. 1410 00:46:08,940 --> 00:46:10,158 I'm like, "Wow, that's me." 1411 00:46:10,289 --> 00:46:11,681 I'm having imposter syndrome. 1412 00:46:11,812 --> 00:46:14,119 I am not gonna cry, mm-mm. 1413 00:46:14,249 --> 00:46:15,990 Is that done? Are we done? 1414 00:46:16,121 --> 00:46:19,124 - [Sededra's Mom] Our campaign hit some views, baby. 1415 00:46:19,254 --> 00:46:21,126 Do you hear me? 1416 00:46:21,256 --> 00:46:23,171 - Yeah. - We hit some views! 1417 00:46:23,302 --> 00:46:24,433 - And now, there is three. 1418 00:46:25,913 --> 00:46:27,480 Three amazing businesses. 1419 00:46:27,610 --> 00:46:29,743 I know this last week's challenge was tough 1420 00:46:29,874 --> 00:46:32,267 and you guys pulled out all the stops. 1421 00:46:32,398 --> 00:46:35,749 The next business to go through to the final 1422 00:46:35,880 --> 00:46:38,317 [dramatic music] 1423 00:46:39,492 --> 00:46:40,232 is ChiChi. 1424 00:46:41,320 --> 00:46:43,365 Ciara, congratulations. 1425 00:46:43,496 --> 00:46:45,150 - You had some really funny moments, 1426 00:46:45,280 --> 00:46:47,326 really great content, super native to the platforms. 1427 00:46:47,456 --> 00:46:49,110 Of course, we would've wanted to see you 1428 00:46:49,241 --> 00:46:51,852 reach even more people, work with influencers, 1429 00:46:51,983 --> 00:46:53,767 but if you take that strategy of what you were doing 1430 00:46:53,898 --> 00:46:56,814 and you amplify that with collaborators, 1431 00:46:56,944 --> 00:46:58,728 you know, it's a really solid strategy. 1432 00:46:58,859 --> 00:47:00,339 - You really figured out how to create the content 1433 00:47:00,469 --> 00:47:03,081 in a way that was engaging and fun. 1434 00:47:03,211 --> 00:47:05,474 You were just missing that amplifier, that rocket fuel, 1435 00:47:05,605 --> 00:47:08,303 which is 1, or 2, or 10 influencers away, 1436 00:47:08,434 --> 00:47:10,175 and that's not something that you can't get tomorrow, 1437 00:47:10,305 --> 00:47:11,872 so I think you're set up very well. 1438 00:47:12,003 --> 00:47:13,439 And I wanna congratulate you also. 1439 00:47:13,569 --> 00:47:15,310 It's exciting what you're doing. 1440 00:47:15,441 --> 00:47:17,356 - You had the foundations there 'cause you caught up 1441 00:47:17,486 --> 00:47:20,272 and held your own even without influencers 1442 00:47:20,402 --> 00:47:22,535 in a category that's so hard, right? 1443 00:47:22,665 --> 00:47:25,320 Like chickpeas, so that's where it really impresses me. 1444 00:47:25,451 --> 00:47:27,496 Congratulations, I'll see you in the final. 1445 00:47:27,627 --> 00:47:29,281 - That was pretty unexpected 1446 00:47:29,411 --> 00:47:30,935 'cause I thought I was gonna be eliminated. 1447 00:47:31,065 --> 00:47:33,851 I know that I did not get as many impressions 1448 00:47:33,981 --> 00:47:35,504 as the other teams, 1449 00:47:35,635 --> 00:47:36,984 but I was proud of the content that I made 1450 00:47:37,115 --> 00:47:38,856 and I did step outside my comfort zone. 1451 00:47:38,986 --> 00:47:40,814 [Chiara sobbing] 1452 00:47:40,945 --> 00:47:44,600 [lighthearted music] 1453 00:47:44,731 --> 00:47:46,298 [scene whooshing] 1454 00:47:46,428 --> 00:47:48,866 - So look, I know it's been a tough 60 days. 1455 00:47:48,996 --> 00:47:51,520 And for me, this is the toughest moment right now. 1456 00:47:51,651 --> 00:47:53,522 But at the end of the day, in business, 1457 00:47:53,653 --> 00:47:55,220 someone has to move forward. 1458 00:47:55,350 --> 00:47:57,135 And in this challenge, sadly, 1459 00:47:57,265 --> 00:47:58,658 someone has to go home. 1460 00:47:58,788 --> 00:48:00,181 This wasn't an easy decision. 1461 00:48:01,487 --> 00:48:03,402 - I am so incredibly proud 1462 00:48:03,532 --> 00:48:05,186 from the bottom of my heart. 1463 00:48:05,317 --> 00:48:07,972 Moon + Heart over here with the content that we saw, 1464 00:48:08,102 --> 00:48:10,278 the biggest challenge is that nothing felt cohesive. 1465 00:48:10,409 --> 00:48:12,324 Hitting that large number on the impressions 1466 00:48:12,454 --> 00:48:14,282 is really great, but then, you know, 1467 00:48:14,413 --> 00:48:15,893 what's the follow-through? 1468 00:48:16,023 --> 00:48:17,242 We didn't see a lot of that engagement. 1469 00:48:17,372 --> 00:48:18,852 What I did love is that you guys 1470 00:48:18,983 --> 00:48:20,332 put out a lot of content, 1471 00:48:20,462 --> 00:48:22,116 and you did reach out to influencers, 1472 00:48:22,247 --> 00:48:24,336 but ultimately, didn't see it all come together. 1473 00:48:24,466 --> 00:48:27,078 J. Butler Golf, I really, 1474 00:48:27,208 --> 00:48:29,123 really wish I would've seen you push further 1475 00:48:29,254 --> 00:48:30,603 'cause I know it's in you, 1476 00:48:30,733 --> 00:48:32,561 but ultimately, I felt like the content 1477 00:48:32,692 --> 00:48:35,303 was almost at 40% of what you're capable 1478 00:48:35,434 --> 00:48:37,305 of in terms of entertaining audiences, 1479 00:48:37,436 --> 00:48:40,047 getting their attention 'cause I know there's a lot in you. 1480 00:48:40,178 --> 00:48:41,788 - You guys are great. 1481 00:48:41,919 --> 00:48:43,268 Right, you've done great, you've got this far. 1482 00:48:43,398 --> 00:48:44,834 And I know you'll both go on 1483 00:48:44,965 --> 00:48:46,880 and have more greatness in your business. 1484 00:48:47,011 --> 00:48:49,404 But the final business going through 1485 00:48:49,535 --> 00:48:52,625 to the finals of "60 Day Hustle," 1486 00:48:52,755 --> 00:48:55,149 [tense music] 1487 00:49:04,245 --> 00:49:05,159 is J. Butler Golf. 1488 00:49:08,467 --> 00:49:09,903 - Congratulations, you did it. 1489 00:49:10,034 --> 00:49:11,383 - Congratulations. 1490 00:49:11,513 --> 00:49:12,732 - [To Nya] I knew you can do it. 1491 00:49:12,862 --> 00:49:14,995 [hopeful music] 1492 00:49:15,126 --> 00:49:17,389 - [Rudy] Congratulations. 1493 00:49:17,519 --> 00:49:18,520 [hopeful music continues] 1494 00:49:18,651 --> 00:49:19,652 - I made it to the final. 1495 00:49:20,914 --> 00:49:22,394 It's $100,000 on the line 1496 00:49:22,524 --> 00:49:24,570 and the ability to work with Rudy and his team. 1497 00:49:24,700 --> 00:49:25,397 I'm grateful. 1498 00:49:27,486 --> 00:49:28,313 I'm on the right path. 1499 00:49:30,054 --> 00:49:32,578 - Watching you on this journey has been such a joy. 1500 00:49:32,708 --> 00:49:34,362 I know this is just the beginning. 1501 00:49:34,493 --> 00:49:36,103 - I know you guys are gonna go on 1502 00:49:36,234 --> 00:49:38,627 and create some greatness with those candles. 1503 00:49:38,758 --> 00:49:40,194 - Thank you so much. 1504 00:49:40,325 --> 00:49:41,326 It's been such a wonderful experience, 1505 00:49:41,456 --> 00:49:42,327 and we really learned a lot. 1506 00:49:42,457 --> 00:49:44,198 - We were shocked today. 1507 00:49:44,329 --> 00:49:45,852 It was a surreal moment. 1508 00:49:45,983 --> 00:49:47,419 It's just one of these moments in life 1509 00:49:47,549 --> 00:49:49,377 that you never know what can happen. 1510 00:49:49,508 --> 00:49:51,292 So we did fail at the cohesiveness, 1511 00:49:51,423 --> 00:49:53,251 but we learned so much during this campaign. 1512 00:49:53,381 --> 00:49:55,383 Yes. - We're friends for life. 1513 00:49:55,514 --> 00:49:57,385 - Love that. - Right? 1514 00:49:57,516 --> 00:49:58,647 - Love you guys. - Love you too. 1515 00:49:58,778 --> 00:49:59,779 - Love you guys. - Love you guys. 1516 00:49:59,909 --> 00:50:01,389 - I miss you guys already. 1517 00:50:01,520 --> 00:50:03,478 - For us, as long as we continue our journey, 1518 00:50:03,609 --> 00:50:05,393 that we apply what we learn 1519 00:50:05,524 --> 00:50:07,526 and that we're passionate about our mission, 1520 00:50:09,223 --> 00:50:11,356 then that is still winning to us. 1521 00:50:12,748 --> 00:50:15,577 - I never expected to be in the final. 1522 00:50:15,708 --> 00:50:18,189 Chiara and Sededra, they're brilliant women, 1523 00:50:18,319 --> 00:50:21,496 and I wish them luck. [laughs] 1524 00:50:23,803 --> 00:50:25,370 - [Michelle] Next time on "60 Day Hustle." 1525 00:50:25,500 --> 00:50:26,806 - We're down to the final three. 1526 00:50:26,936 --> 00:50:28,242 You guys have been tested, 1527 00:50:28,373 --> 00:50:29,896 put through different challenges. 1528 00:50:30,027 --> 00:50:33,073 For one of you, you're gonna get $100,000. 1529 00:50:33,204 --> 00:50:35,206 - I'm gonna take that money and flip it. [laughs] 1530 00:50:35,336 --> 00:50:36,511 ♪ Let's go ♪ 1531 00:50:36,642 --> 00:50:38,035 ♪ There's not a minute of fear ♪ 1532 00:50:38,165 --> 00:50:39,732 ♪ Fear ♪ ♪ There's nobody here ♪ 1533 00:50:39,862 --> 00:50:41,429 ♪ That could stop me ♪ ♪ Stop me ♪ 1534 00:50:41,560 --> 00:50:43,083 ♪ 'Cause I'm in a league of my own, good ♪ 1535 00:50:43,214 --> 00:50:44,084 ♪ Y'all can just seek out to quash me ♪ 1536 00:50:44,215 --> 00:50:45,868 - Here we are, day 60. 1537 00:50:45,999 --> 00:50:47,566 This is literally the biggest day 1538 00:50:47,696 --> 00:50:49,350 of their entrepreneurial life. 1539 00:50:49,481 --> 00:50:51,483 - You can be confident, you can be powerful. 1540 00:50:51,613 --> 00:50:54,399 You can stand here and do whatever you wanna do. 1541 00:50:54,529 --> 00:50:55,400 [audience cheering and applauding] 1542 00:50:55,530 --> 00:50:57,010 - This is really it. 1543 00:50:57,141 --> 00:50:58,533 Here we go. 1544 00:50:58,664 --> 00:51:01,580 The winner of "60 Day Hustle" is... 1545 00:51:01,710 --> 00:51:03,408 [scene thudding] 1546 00:51:03,538 --> 00:51:04,670 - If you wanna take your business to the next level, 1547 00:51:04,800 --> 00:51:05,888 go to 60dayhustle.com. 1548 00:51:07,499 --> 00:51:10,023 There, you'll find our "60 Day Hustle" companion course, 1549 00:51:10,154 --> 00:51:11,285 behind the scenes access, 1550 00:51:11,416 --> 00:51:12,808 and interactive challenges. 1551 00:51:12,939 --> 00:51:13,896 ♪ Whoo ♪ 1552 00:51:14,114 --> 00:51:17,509 ["Ding Dong" by Ofri Flint] 1553 00:51:26,039 --> 00:51:27,519 ♪ A'right, ding dong ♪ 1554 00:51:27,649 --> 00:51:29,129 ♪ Ding dong ♪ ♪ Ding dong ♪ 1555 00:51:29,260 --> 00:51:30,696 ♪ Ding dong ♪ ♪ Ding dong ♪ 1556 00:51:30,826 --> 00:51:32,306 ♪ Ding dong ♪ ♪ Ding dong ♪ 1557 00:51:32,437 --> 00:51:33,873 ♪ Ding dong ♪ ♪ Ding dong ♪ 1558 00:51:34,003 --> 00:51:35,440 ♪ Ding dong ♪ ♪ Ding dong ♪ 1559 00:51:35,570 --> 00:51:37,050 ♪ Ding dong ♪ ♪ Ding dong ♪ 1560 00:51:37,181 --> 00:51:38,617 ♪ Ding dong ♪ ♪ Ding dong ♪ 1561 00:51:38,747 --> 00:51:40,227 ♪ Ding dong ♪ ♪ Ding dong ♪ 1562 00:51:40,358 --> 00:51:41,968 ♪ Ding dong ♪ ♪ Ding dong ♪ 1563 00:51:42,099 --> 00:51:43,535 ♪ Ding dong ♪ ♪ Ding dong ♪ 1564 00:51:43,665 --> 00:51:45,145 ♪ Ding dong ♪ ♪ Ding dong ♪ 1565 00:51:45,276 --> 00:51:46,886 ♪ Ding dong ♪ ♪ Ding dong ♪ 1566 00:51:47,016 --> 00:51:48,888 ♪ Ding dong ♪ ♪ Ding dong ♪ 1567 00:51:49,018 --> 00:51:50,629 ♪ Ding dong ding ♪ ♪ Ding dong ♪ 1568 00:51:50,759 --> 00:51:53,371 [logo thudding] 110034

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