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1
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- [Michelle] Last time
on "60 Day Hustle."
2
00:00:03,612 --> 00:00:04,700
- At the halfway point,
there used to be 12 of us,
3
00:00:04,830 --> 00:00:06,354
and now there's six.
4
00:00:06,484 --> 00:00:09,400
- You will be going on
an all-out sales blitz,
5
00:00:09,531 --> 00:00:12,012
and two of you will sadly
be going home.
6
00:00:12,142 --> 00:00:13,143
[tense reverberation]
7
00:00:13,274 --> 00:00:14,405
- We'll see what happens.
8
00:00:14,536 --> 00:00:16,015
♪ Time to show the world ♪
9
00:00:16,146 --> 00:00:16,799
♪ That top is what
I strive for ♪
10
00:00:16,929 --> 00:00:18,235
- I got one.
11
00:00:18,366 --> 00:00:19,454
- If I close this,
this is by far
12
00:00:19,584 --> 00:00:20,411
the biggest sale of the week.
13
00:00:20,542 --> 00:00:21,934
[To Nya screaming]
14
00:00:22,065 --> 00:00:22,892
- I cannot believe
that our strategy
15
00:00:23,023 --> 00:00:24,502
is actually working out.
16
00:00:24,633 --> 00:00:25,547
- Now, I might as well
just walk in there
17
00:00:25,677 --> 00:00:26,504
and promote my brand.
18
00:00:26,635 --> 00:00:27,679
We're gonna lose.
19
00:00:27,810 --> 00:00:29,464
- We got number five, it seems.
20
00:00:29,594 --> 00:00:30,900
- Yeah, I'm in the top three.
21
00:00:31,031 --> 00:00:31,857
- Sitting in second right now.
22
00:00:31,988 --> 00:00:33,033
- Hey.
23
00:00:33,163 --> 00:00:34,947
- Moon + Heart, J. Butler Golf,
24
00:00:35,078 --> 00:00:37,298
you two are going through
to the next round.
25
00:00:37,428 --> 00:00:39,082
Dinosaur, I'm sorry,
26
00:00:39,213 --> 00:00:41,693
but this is the end of
your journey here today.
27
00:00:41,824 --> 00:00:44,870
But there's one final twist,
28
00:00:45,001 --> 00:00:46,089
[tense reverberation]
29
00:00:46,220 --> 00:00:47,699
I brought in some more judges.
30
00:00:47,830 --> 00:00:51,225
Your goal is to make as
many sales as possible.
31
00:00:51,355 --> 00:00:52,530
♪ Yeah, we going up ♪
32
00:00:52,661 --> 00:00:54,054
♪ Taking to the sky, going up ♪
33
00:00:54,184 --> 00:00:56,621
- Chiara, AddaBang,
congratulations,
34
00:00:56,752 --> 00:00:58,841
you're going through
to the next round.
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00:00:58,971 --> 00:01:00,408
- At the end of the day, like,
36
00:01:00,538 --> 00:01:01,626
we're personally really
proud of ourselves.
37
00:01:01,757 --> 00:01:03,237
- Just, like, catapulted us.
38
00:01:03,367 --> 00:01:04,498
- I just had the biggest week
39
00:01:04,629 --> 00:01:07,676
of my business life by like 3X.
40
00:01:07,806 --> 00:01:09,069
How can I really be that upset
41
00:01:09,199 --> 00:01:11,201
when my business
has come so far?
42
00:01:11,332 --> 00:01:13,812
♪ Go ♪
[logo thudding]
43
00:01:13,943 --> 00:01:16,511
[scene whooshing]
44
00:01:17,555 --> 00:01:20,776
["No Loss" by Canon]
45
00:01:20,906 --> 00:01:22,343
♪ I can't take no loss, huh ♪
46
00:01:22,473 --> 00:01:23,822
♪ I don't even know
what it costs ♪
47
00:01:23,953 --> 00:01:24,910
- It's so close to the
final line now,
48
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I can almost feel victory.
49
00:01:27,390 --> 00:01:29,741
- I'm feeling good, I'm feeling
hyped, I'm feeling ready.
50
00:01:29,872 --> 00:01:32,483
I'm thankful to be,
like, the top four.
51
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- I'm ready to expect
the unexpected.
52
00:01:34,964 --> 00:01:36,835
[doors thudding]
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[wary music]
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- [Joshua] Hold up,
where's Rudy?
55
00:01:45,235 --> 00:01:47,237
[horns honking rhythmically]
56
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[contestants laughing]
57
00:01:49,805 --> 00:01:51,937
- Okay, what clown circuits
is coming into town?
58
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- Surprise.
59
00:01:53,417 --> 00:01:56,507
[contestants cheering]
60
00:01:56,638 --> 00:01:58,857
Uh-oh.
[laughs]
61
00:01:58,988 --> 00:02:00,729
[van door thudding]
62
00:02:00,859 --> 00:02:02,731
Guess why we have an
entrance like that?
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00:02:02,861 --> 00:02:04,472
Because the stakes are
as high as ever.
64
00:02:04,602 --> 00:02:06,256
We're down to the final four
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00:02:06,387 --> 00:02:07,779
and as you know,
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00:02:07,910 --> 00:02:10,608
competing for that
$100,000 of cash.
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00:02:10,739 --> 00:02:14,395
This week, we are focused
on hype and attention.
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How'd you reach millions
of people?
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How'd you go big?
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How'd you entertain?
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00:02:19,313 --> 00:02:20,879
And that's why I just did this.
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And that's also why
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I'm bringing in one
of my friends.
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He's amassed over 3
million followers,
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and he's here to teach you
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how to do the same,
Juhahn Jones.
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[contestants cheering]
78
00:02:31,629 --> 00:02:33,196
- Yeah.
- Keep it going!
79
00:02:33,327 --> 00:02:34,023
- What's up? What's up?
- Yeah.
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00:02:35,503 --> 00:02:36,721
- Hi, hello.
- Hello, guys!
81
00:02:36,852 --> 00:02:38,462
- Hi.
- How you feeling?
82
00:02:38,593 --> 00:02:40,377
♪ Oh oh oh oh oh oh ♪
[scene whooshing]
83
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You guys remember Vine?
84
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- Yeah.
- Yeah.
85
00:02:44,120 --> 00:02:45,555
♪ Do it for the Vine,
I ain't gonna do it ♪
86
00:02:45,687 --> 00:02:47,471
Yeah, so I've been grinding
since then.
87
00:02:47,602 --> 00:02:49,995
And you know, I said, "How
can I expand this even more?
88
00:02:50,126 --> 00:02:52,389
How do I really, like,
capitalize for millions
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00:02:52,520 --> 00:02:54,478
of followers following me?"
90
00:02:54,609 --> 00:02:57,829
Fry Days, we sell loaded french
fries to change your life.
91
00:02:57,960 --> 00:03:00,615
So I am an entrepreneur
just like you guys.
92
00:03:00,745 --> 00:03:02,747
We are alike.
93
00:03:02,878 --> 00:03:04,836
We both go through the grind,
94
00:03:04,967 --> 00:03:06,751
the stress of how much money
95
00:03:06,882 --> 00:03:09,232
we need to make to becoming
a millionaire
96
00:03:09,363 --> 00:03:10,799
to a billionaire.
97
00:03:10,929 --> 00:03:12,540
And get the hype up.
Get the hustle up!
98
00:03:12,670 --> 00:03:13,497
Are y'all ready for that?
99
00:03:13,628 --> 00:03:14,498
- Yeah.
- Yes.
100
00:03:14,629 --> 00:03:15,586
- Y'all ready for that?
101
00:03:15,717 --> 00:03:16,587
What day is it?
- Yeah!
102
00:03:16,718 --> 00:03:17,806
- [Contestants] Fry Day!
103
00:03:17,936 --> 00:03:19,373
- 'Cause everyday is Fry Day.
104
00:03:19,503 --> 00:03:21,026
- Hell yeah!
105
00:03:21,157 --> 00:03:22,463
- I like that.
[horns honking rhythmically]
106
00:03:22,593 --> 00:03:24,029
- Hell yeah.
[contestants laughing]
107
00:03:24,160 --> 00:03:25,248
- Good, good job.
[contestants applauding]
108
00:03:25,379 --> 00:03:26,510
So this week's challenge
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is for you guys to create
a viral hype campaign.
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[tense music]
111
00:03:34,083 --> 00:03:35,215
- Hype.
112
00:03:35,345 --> 00:03:36,694
[energizing dance music]
113
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[beep] Please stop,
this is so...
114
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- And it must include
one unique,
115
00:03:42,004 --> 00:03:44,659
eye-catching guerilla
marketing stunt.
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00:03:46,051 --> 00:03:47,923
- I'm super nervous about
this challenge.
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00:03:48,053 --> 00:03:50,621
I don't know what guerillas
marketing is.
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00:03:50,752 --> 00:03:52,188
I'm gonna have to look it up.
119
00:03:52,319 --> 00:03:53,581
Everybody else is pretty
good at marketing,
120
00:03:53,711 --> 00:03:55,322
so it's gonna be tough.
121
00:03:55,452 --> 00:03:57,976
- We're gonna judge you on
three specific criteria.
122
00:03:58,107 --> 00:03:59,978
The first, how many impressions
123
00:04:00,109 --> 00:04:02,111
you generate over the
course of a week.
124
00:04:02,242 --> 00:04:04,679
The second part is engagement.
125
00:04:04,809 --> 00:04:06,158
And the third part,
126
00:04:06,289 --> 00:04:07,682
the part I'm the most
excited for,
127
00:04:07,812 --> 00:04:09,249
is how creative are you
128
00:04:09,379 --> 00:04:11,468
in making these viral campaigns.
129
00:04:11,599 --> 00:04:12,991
It has to be creative,
130
00:04:13,122 --> 00:04:14,732
it has to be out the box,
131
00:04:14,863 --> 00:04:17,125
and it has to be something
cool enough
132
00:04:17,257 --> 00:04:19,433
for at least 1 million
impressions.
133
00:04:19,563 --> 00:04:22,740
[tense music]
134
00:04:22,871 --> 00:04:25,090
- I have these campaigns
before, I love doing campaigns,
135
00:04:25,221 --> 00:04:27,310
but a million impressions
in a week,
136
00:04:27,441 --> 00:04:28,877
it's like, "Okay."
137
00:04:29,007 --> 00:04:30,095
- It's overwhelming.
138
00:04:30,226 --> 00:04:31,619
I'm, like, scared of how tired
139
00:04:31,749 --> 00:04:33,534
I'm gonna be at the
end of the week.
140
00:04:33,664 --> 00:04:35,449
- So before we get too
ahead of ourselves
141
00:04:35,579 --> 00:04:37,886
and we go too big, let's
start with the basics.
142
00:04:38,016 --> 00:04:40,062
How do we start entertaining
people?
143
00:04:40,192 --> 00:04:42,412
The key to this viral campaign.
144
00:04:43,370 --> 00:04:44,849
- I think I got
145
00:04:44,980 --> 00:04:46,024
a little something.
- You got that part?
146
00:04:46,155 --> 00:04:47,548
- I think I can handle that,
147
00:04:47,678 --> 00:04:48,766
you know?
- Okay, well, let's dive in.
148
00:04:48,897 --> 00:04:50,246
But before that, you probably
149
00:04:50,377 --> 00:04:52,074
should get this truck
outta here.
150
00:04:52,204 --> 00:04:53,554
- Oh yeah, 'cause it could
interfere and everything.
151
00:04:53,683 --> 00:04:54,816
Yeah, okay, all right.
Be right back.
152
00:04:56,818 --> 00:04:58,341
[scene whooshing]
153
00:04:58,472 --> 00:04:59,734
All right, so I wanna
do some things here
154
00:04:59,864 --> 00:05:01,649
to kinda get you outside
of your comfort.
155
00:05:01,779 --> 00:05:02,650
I know, I see you, look
at her right now.
156
00:05:02,780 --> 00:05:04,173
She's like, "Oh my God."
157
00:05:04,304 --> 00:05:05,957
Get you outside of
your comfort zone,
158
00:05:06,088 --> 00:05:09,265
so I brought my good
friend, Brandon Thomas.
159
00:05:09,396 --> 00:05:12,747
He is one of the best
acting coaches in the city.
160
00:05:12,877 --> 00:05:14,139
And he's gonna...
161
00:05:14,270 --> 00:05:16,185
And the troop and
all my friends!
162
00:05:16,316 --> 00:05:18,448
- Yeah.
[contestants cheering]
163
00:05:18,579 --> 00:05:20,189
- [Rudy] All right.
164
00:05:20,320 --> 00:05:22,147
- So today, we're gonna
be doing an improv class.
165
00:05:22,278 --> 00:05:24,324
- Oh no.
- I brought some of...
166
00:05:24,454 --> 00:05:26,151
I know, don't, yes, yes.
167
00:05:26,282 --> 00:05:27,892
You take those hands down.
We're about to have fun.
168
00:05:28,023 --> 00:05:29,416
- But I'm scared!
- Don't you be scared.
169
00:05:29,546 --> 00:05:31,287
You're not scared.
You're not scared.
170
00:05:31,418 --> 00:05:33,158
- I've never really done improv.
171
00:05:33,289 --> 00:05:34,682
English is not my
first language.
172
00:05:34,812 --> 00:05:36,423
I don't know, I'm just gonna...
173
00:05:36,553 --> 00:05:38,468
I'm hoping and I'm praying
to Buddha right now.
174
00:05:38,599 --> 00:05:39,469
- J. Butler, let's do it.
175
00:05:39,600 --> 00:05:40,644
- All right.
176
00:05:40,775 --> 00:05:41,863
- You're on the golf course.
177
00:05:41,993 --> 00:05:43,908
You're gonna be trying to sell
178
00:05:44,039 --> 00:05:45,257
to the different personalities
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00:05:45,388 --> 00:05:46,781
that come into your golf cart.
180
00:05:46,998 --> 00:05:49,392
And for you, my friend,
I'm bringing up Juhahn.
181
00:05:50,393 --> 00:05:50,959
Come on over.
182
00:05:52,526 --> 00:05:54,092
- Really?
183
00:05:54,223 --> 00:05:55,964
I'm a bit of an introvert.
[scene whooshing]
184
00:05:56,094 --> 00:05:57,531
Most people probably don't
ever suspect that about me.
185
00:05:57,661 --> 00:05:59,010
I'm a goofball with
my wife, my baby.
186
00:05:59,141 --> 00:06:00,925
I'm running around
the house dancing,
187
00:06:01,056 --> 00:06:02,449
acting crazy with them.
188
00:06:02,579 --> 00:06:03,363
Whaddup?
189
00:06:04,886 --> 00:06:06,496
[Joshua's baby whimpering]
190
00:06:06,627 --> 00:06:08,498
[puzzling music]
191
00:06:08,629 --> 00:06:09,238
What's your name?
192
00:06:09,369 --> 00:06:10,631
- Tony.
193
00:06:10,761 --> 00:06:12,154
- Hey, Tony.
- Good to meet ya.
194
00:06:12,284 --> 00:06:13,329
So I heard you got
a product for me.
195
00:06:13,460 --> 00:06:15,113
- I do, this right here,
196
00:06:15,244 --> 00:06:16,593
this is the champion's edition.
197
00:06:16,724 --> 00:06:18,552
You consider yourself
a good golfer?
198
00:06:18,682 --> 00:06:20,641
- I consider myself
the best golfer around.
199
00:06:20,771 --> 00:06:21,816
- You're the best golfer?
- Ask anybody,
200
00:06:21,946 --> 00:06:22,773
ask Fat Tony, ask Little Tony.
201
00:06:22,904 --> 00:06:24,384
- You wanna wear?
202
00:06:24,514 --> 00:06:25,863
We can play with Little
Tony in it too for you.
203
00:06:25,994 --> 00:06:27,604
- Okay, okay.
- Yeah. Oh, hold on.
204
00:06:27,735 --> 00:06:29,345
We have somebody
else joining us.
205
00:06:29,476 --> 00:06:30,868
- Hey, hey, hey, hey, all right.
206
00:06:30,999 --> 00:06:32,957
I got a big game,
big championship.
207
00:06:33,088 --> 00:06:34,829
I need that thing that's
gonna get us going
208
00:06:34,959 --> 00:06:36,613
and get my people,
my players going.
209
00:06:36,744 --> 00:06:38,354
You know I need hypeness!
- Yeah, yeah.
210
00:06:38,485 --> 00:06:40,356
- Do you have anything for me?
- Yeah! Steadfast!
211
00:06:40,487 --> 00:06:42,358
- Steadfast?
- What sport do you play?
212
00:06:42,489 --> 00:06:43,533
- Basketball.
213
00:06:43,664 --> 00:06:45,274
- Basketball? Yeah, hold on.
214
00:06:45,405 --> 00:06:46,797
I gotta get up, all right.
- That just makes it
215
00:06:46,928 --> 00:06:47,755
kinda like-
- Okay, you gonna be dunk!
216
00:06:47,885 --> 00:06:49,191
- Ah!
- Yeah.
217
00:06:49,321 --> 00:06:50,758
Yeah, yeah.
- All right, good dunk!
218
00:06:50,888 --> 00:06:52,368
- Oh, the dunk.
219
00:06:52,499 --> 00:06:54,152
Yeah, so I had to show him
220
00:06:54,283 --> 00:06:55,284
what the apparel could do.
221
00:06:55,415 --> 00:06:57,329
- So this is a mystery game.
222
00:06:57,460 --> 00:06:59,419
What's gonna happen is you're
gonna be selling your product
223
00:06:59,549 --> 00:07:00,985
to the actors,
224
00:07:01,116 --> 00:07:02,596
and they will be in
a certain setting
225
00:07:02,726 --> 00:07:03,858
that you will have to
figure out, okay?
226
00:07:03,988 --> 00:07:05,773
- Okay. I was so nervous.
227
00:07:05,903 --> 00:07:07,731
I am dreading this.
228
00:07:07,862 --> 00:07:09,254
I'm like, "Oh my God, I don't
know what's gonna happen."
229
00:07:09,385 --> 00:07:11,169
But you know what? It's
part of learning.
230
00:07:11,300 --> 00:07:12,780
So I'm here to grow.
231
00:07:12,910 --> 00:07:14,259
- Hey, class, gather around.
232
00:07:14,390 --> 00:07:16,000
We have a special guest today.
233
00:07:16,131 --> 00:07:17,088
- I'm To Tam.
234
00:07:17,219 --> 00:07:18,655
- [To Nya] I'm To Nya.
235
00:07:18,786 --> 00:07:20,091
- And we are the founders
of Moon + Heart.
236
00:07:20,222 --> 00:07:22,485
- We have so many beautiful
candles.
237
00:07:22,616 --> 00:07:24,313
So you come, come closer.
238
00:07:24,444 --> 00:07:27,272
- So the scene starts, they're
all, like, very jovial.
239
00:07:27,403 --> 00:07:28,796
And I'm like, "Okay,
who's it supposed to be?"
240
00:07:28,926 --> 00:07:30,101
- This one says, "Lick it!"
241
00:07:30,232 --> 00:07:31,494
- Oh.
- Yeah.
242
00:07:31,625 --> 00:07:32,669
Yes.
- Yes.
243
00:07:32,800 --> 00:07:33,844
- I realize these are kids.
244
00:07:33,975 --> 00:07:35,106
And I'm like, "Wait, I got kids.
245
00:07:35,237 --> 00:07:36,717
I know how to deal with kids."
246
00:07:36,847 --> 00:07:37,892
- This one.
- This one is for your dad.
247
00:07:38,022 --> 00:07:39,502
It's called, "Like me for a BJ."
248
00:07:39,633 --> 00:07:40,764
- Oh, yeah, what's a BJ?
249
00:07:40,895 --> 00:07:42,636
- Oh, it means beautiful
journey.
250
00:07:42,766 --> 00:07:44,115
- Yeah.
- Beautiful journey?
251
00:07:44,246 --> 00:07:45,421
- Yes.
[contestants laughing]
252
00:07:45,552 --> 00:07:46,378
- Yeah!
- And because your dad
253
00:07:46,509 --> 00:07:47,815
loves beautiful journey.
254
00:07:47,945 --> 00:07:49,904
I honestly think we did not lie.
255
00:07:50,034 --> 00:07:52,254
A blow job is a beautiful
journey.
256
00:07:52,384 --> 00:07:53,690
[To Nya laughing]
257
00:07:53,821 --> 00:07:56,911
- Chiara, let's go, girlfriend.
Come on.
258
00:07:57,041 --> 00:07:59,043
- I did one improv class
when I was in second grade,
259
00:07:59,174 --> 00:08:00,958
and I cried in the improv class,
260
00:08:01,089 --> 00:08:02,438
and that was my experience.
261
00:08:02,569 --> 00:08:03,918
- Okay, so this is the scene.
262
00:08:04,048 --> 00:08:05,702
You're at a grocery store,
263
00:08:05,833 --> 00:08:08,488
you got three potential
clients here,
264
00:08:08,618 --> 00:08:11,142
and you're gonna be selling
them your product, okay?
265
00:08:11,273 --> 00:08:13,144
And you got a buzzword
that will turn them
266
00:08:13,275 --> 00:08:14,624
into something else.
267
00:08:14,755 --> 00:08:15,843
Something will happen
when you say it.
268
00:08:15,973 --> 00:08:16,844
All right, let's start the game.
269
00:08:16,974 --> 00:08:17,975
- Okay.
270
00:08:18,106 --> 00:08:19,411
Hey, guys.
- Hey.
271
00:08:19,542 --> 00:08:21,239
Oh, looks like we found
something nice.
272
00:08:21,370 --> 00:08:22,371
- Yeah, are you guys interested
273
00:08:22,502 --> 00:08:23,894
in a healthy breakfast food?
274
00:08:24,025 --> 00:08:25,417
- Oh.
- Oh yeah, absolutely.
275
00:08:25,548 --> 00:08:26,984
- Really?
- Yeah, tell us about it.
276
00:08:27,115 --> 00:08:29,030
- So this is called
ChiChi, it's my company,
277
00:08:29,160 --> 00:08:31,336
and we make oatmeal
out of chickpeas
278
00:08:31,467 --> 00:08:33,207
instead of oats.
- Oh.
279
00:08:33,337 --> 00:08:34,470
- Chickpeas.
280
00:08:34,601 --> 00:08:35,558
- Okay.
- That is the buzzword.
281
00:08:35,688 --> 00:08:37,081
- Oh yeah.
- Ooh.
282
00:08:37,212 --> 00:08:38,648
- I like this dance, guys.
283
00:08:38,779 --> 00:08:40,084
- Thank you so much.
284
00:08:40,215 --> 00:08:41,520
- You guys would buy
all four flavors
285
00:08:41,650 --> 00:08:43,000
if I did the dance
with you guys?
286
00:08:43,131 --> 00:08:43,784
- Yes.
- All four.
287
00:08:45,002 --> 00:08:45,873
♪ And a wall with the dog ♪
288
00:08:46,003 --> 00:08:46,961
- Oh, look at that.
289
00:08:47,091 --> 00:08:47,875
- Yeah!
- I'll take it.
290
00:08:48,005 --> 00:08:49,311
- Yeah!
- Great,
291
00:08:49,441 --> 00:08:50,704
I think you're rolling.
- That's it!
292
00:08:50,834 --> 00:08:51,922
- Good, good, good.
- Great job.
293
00:08:52,053 --> 00:08:53,358
- Come on.
- Thank you.
294
00:08:53,489 --> 00:08:54,969
Thank you.
- Bravery is a muscle,
295
00:08:55,099 --> 00:08:56,318
and the more you do it,
the easier is, right?
296
00:08:56,448 --> 00:08:57,711
Congratulations.
- Thank you.
297
00:08:57,841 --> 00:08:59,451
- Chickpeas!
- Yeah!
298
00:08:59,582 --> 00:09:01,715
[groovy dance music]
299
00:09:01,845 --> 00:09:02,933
[all laughing]
300
00:09:03,064 --> 00:09:04,718
- I went with it, it was fun.
301
00:09:04,848 --> 00:09:06,110
It was a lot less scary
than I thought it would be.
302
00:09:06,241 --> 00:09:07,808
- What we're gonna
be doing for you
303
00:09:07,938 --> 00:09:08,765
is we're gonna be playing
a little game
304
00:09:08,896 --> 00:09:10,593
called Time Machine.
305
00:09:10,724 --> 00:09:12,900
So what's gonna happen is
we'll start in one era of time.
306
00:09:13,030 --> 00:09:14,554
Then I'll yell out,
"Time machine."
307
00:09:14,684 --> 00:09:16,338
And then we'll end
up in another era.
308
00:09:16,468 --> 00:09:18,688
I need you to sell your product.
309
00:09:18,819 --> 00:09:19,950
- Okay.
- Okay?
310
00:09:20,081 --> 00:09:22,170
I threw one little twist in.
311
00:09:22,300 --> 00:09:24,738
Rudy's gonna come play
with us as well.
312
00:09:24,868 --> 00:09:26,217
So. [chuckles]
- Rudy? [chuckles]
313
00:09:26,348 --> 00:09:28,524
- [Contestants] Rudy,
Rudy, Rudy.
314
00:09:28,655 --> 00:09:30,395
- I've never done
an improv before.
315
00:09:30,526 --> 00:09:31,614
I'm always nervous
at this point.
316
00:09:31,745 --> 00:09:33,050
I mean, that's just me.
317
00:09:33,181 --> 00:09:36,576
But when it's time,
the girl do it.
318
00:09:36,706 --> 00:09:38,882
- Okay, we're gonna start
it out in present day, okay?
319
00:09:39,013 --> 00:09:40,449
Present day hair salon.
320
00:09:41,581 --> 00:09:43,147
- Girl, what took you so long?
321
00:09:43,278 --> 00:09:45,019
Did you bring it?
- Oh, girl, it was all day.
322
00:09:45,149 --> 00:09:46,977
The traffic was crazy!
- Oh, wait.
323
00:09:47,108 --> 00:09:48,196
Oh, come look at this.
324
00:09:48,326 --> 00:09:49,371
- Y'all, listen up, listen up.
325
00:09:49,501 --> 00:09:50,633
These are the AddaBang bundles.
326
00:09:50,764 --> 00:09:52,069
- Ooh, let me see that.
- Ooh.
327
00:09:52,200 --> 00:09:53,331
You want a straight, yeah?
328
00:09:53,462 --> 00:09:55,159
- Oh yeah, girl,
let me see that.
329
00:09:55,290 --> 00:09:56,334
- You know the thing?
- Ooh, you know what's wrong?
330
00:09:56,465 --> 00:09:57,945
With a little red in here...
331
00:09:58,075 --> 00:09:59,555
- Does it come in red?
- What kinda hair is it?
332
00:09:59,686 --> 00:10:00,991
- We can do black.
- Okay, time machine!
333
00:10:01,252 --> 00:10:01,862
Now, we're gonna be in
the medieval era.
334
00:10:02,732 --> 00:10:04,081
- Okay.
- She selling a horse's tail!
335
00:10:04,212 --> 00:10:05,082
- I'm not.
- Does the queen know
336
00:10:05,213 --> 00:10:06,431
you're selling that?
337
00:10:06,562 --> 00:10:07,955
- Of course, not.
- My lady.
338
00:10:08,085 --> 00:10:09,565
- This is actually real
hair, don't play.
339
00:10:09,696 --> 00:10:11,959
Hold on, guys. This
is real hair, okay?
340
00:10:12,089 --> 00:10:13,264
It came off someone head.
341
00:10:13,395 --> 00:10:14,048
- Go, good day.
- Sing, good.
342
00:10:15,397 --> 00:10:16,746
[contestants applauding]
343
00:10:16,877 --> 00:10:18,356
- All the way.
- This is so weird.
344
00:10:18,487 --> 00:10:19,967
- In entrepreneurship,
you've gotta be able
345
00:10:20,097 --> 00:10:21,664
to step outta your comfort zone.
346
00:10:21,795 --> 00:10:23,144
You've gotta be able to go big.
347
00:10:23,274 --> 00:10:25,581
If you wanna create
viral success,
348
00:10:25,712 --> 00:10:27,801
you've gotta do things
you've never done before.
349
00:10:27,931 --> 00:10:29,280
I appreciate you both.
350
00:10:29,411 --> 00:10:30,673
- Thank you.
- You guys pushed them.
351
00:10:30,804 --> 00:10:32,283
That was awesome.
- See you guys.
352
00:10:32,414 --> 00:10:33,589
- All right, guys.
- Thanks, guys.
353
00:10:33,720 --> 00:10:34,808
- Good luck.
- Good try.
354
00:10:34,938 --> 00:10:36,548
- Thank you.
- Thank you.
355
00:10:36,679 --> 00:10:38,246
- I promised curve balls,
I delivered curve balls.
356
00:10:38,376 --> 00:10:40,335
And don't worry, we have
more curve balls to come.
357
00:10:40,465 --> 00:10:43,294
This next phase is about
hype, getting attention,
358
00:10:43,425 --> 00:10:44,687
and positioning yourself.
359
00:10:44,818 --> 00:10:46,341
So I brought in another friend
360
00:10:46,471 --> 00:10:47,821
that's gonna help you
guys take your brand
361
00:10:47,951 --> 00:10:49,387
to the next level, so let's go.
362
00:10:51,520 --> 00:10:52,913
[scene whooshing]
363
00:10:53,043 --> 00:10:54,915
♪ Sun, sun, sunny, sun ♪
364
00:10:55,045 --> 00:10:57,918
♪ It's what fun to you ♪
365
00:10:58,048 --> 00:10:59,441
- We had a bit of
fun down there,
366
00:10:59,571 --> 00:11:00,790
but hopefully, it was
useful to help
367
00:11:00,921 --> 00:11:02,226
break some barriers down
368
00:11:02,357 --> 00:11:04,098
and realize that's what
it's gonna take
369
00:11:04,228 --> 00:11:06,622
if you wanna be successful
in this next challenge.
370
00:11:06,753 --> 00:11:09,103
So to do that, I gave
one of my friends a call.
371
00:11:09,233 --> 00:11:10,670
His name's Vito,
372
00:11:10,800 --> 00:11:12,497
and he's one of the
best in the world
373
00:11:12,628 --> 00:11:14,891
when it comes to this
out-the-box-type PR thinking.
374
00:11:15,022 --> 00:11:16,893
He's run big national campaigns.
375
00:11:17,024 --> 00:11:18,808
Let's give Vito a round
of applause.
376
00:11:18,939 --> 00:11:20,462
[contestants applauding]
377
00:11:20,592 --> 00:11:22,159
- Hello, Rudy.
- Hello.
378
00:11:22,290 --> 00:11:23,465
- My name's Vito Glazers.
379
00:11:23,595 --> 00:11:25,293
I'm the CEO of Glazers Media,
380
00:11:25,423 --> 00:11:27,338
and I'm a national
strategist to some
381
00:11:27,469 --> 00:11:29,906
of the world's largest brands,
politicians, and celebrities.
382
00:11:30,037 --> 00:11:32,343
I'm gonna share with
you guys four key points
383
00:11:32,474 --> 00:11:34,302
on how to make your videos
384
00:11:34,432 --> 00:11:36,086
and your content most likely
385
00:11:36,217 --> 00:11:37,697
to get the most virality.
386
00:11:37,827 --> 00:11:41,091
Number one, don't be
scared to be disruptive.
387
00:11:41,222 --> 00:11:43,137
Number two, be entertaining.
388
00:11:43,267 --> 00:11:44,965
Number three is try to educate.
389
00:11:45,095 --> 00:11:49,404
And the last trick to
going viral is controversy.
390
00:11:49,534 --> 00:11:51,493
Try to make sure that
by the end of them
391
00:11:51,623 --> 00:11:54,975
watching it, they feel
so emotionally charged,
392
00:11:55,105 --> 00:11:58,587
happiness, ideally, but
annoyed, angry, sad,
393
00:11:58,718 --> 00:12:01,546
some kind of emotion that's
going to drive them to engage
394
00:12:01,677 --> 00:12:03,374
and comment or share that video.
395
00:12:03,505 --> 00:12:06,160
Hype is just being
able to get people
396
00:12:06,290 --> 00:12:07,727
excited about your story.
397
00:12:07,857 --> 00:12:09,163
A great way to measure it
398
00:12:09,293 --> 00:12:11,252
is if you can actually
get people
399
00:12:11,382 --> 00:12:13,341
not just to stop
but to share it,
400
00:12:13,471 --> 00:12:15,082
that's when you've won
at public relations.
401
00:12:15,212 --> 00:12:17,214
- Chickpeas versus oats.
402
00:12:18,302 --> 00:12:19,826
- Well, let me stop
you right there.
403
00:12:19,956 --> 00:12:20,783
If somebody told me,
"Stop eating oatmeal,"
404
00:12:20,914 --> 00:12:22,176
I'd be like, "Whatever,
405
00:12:22,306 --> 00:12:23,264
I don't care about
oatmeal, fine."
406
00:12:23,394 --> 00:12:25,048
- Yeah.
[Vito chuckling]
407
00:12:25,179 --> 00:12:26,484
- But if somebody was,
like, getting me worked up
408
00:12:26,615 --> 00:12:28,748
about why my breakfast
was killing me,
409
00:12:28,878 --> 00:12:31,315
and chickpeas was the
solution to fix me,
410
00:12:31,446 --> 00:12:32,882
and they were doing
it in public,
411
00:12:33,013 --> 00:12:34,710
and they were out there
with a blare horn,
412
00:12:34,841 --> 00:12:36,103
I think that would be
the kind of thing
413
00:12:36,233 --> 00:12:38,018
that people would
turn their head
414
00:12:38,148 --> 00:12:40,107
and be like, "Why is she so
obsessed with chickpeas?"
415
00:12:40,237 --> 00:12:41,108
- Yeah.
- And then you
416
00:12:41,238 --> 00:12:42,152
get to state your case,
417
00:12:42,283 --> 00:12:43,327
you know?
- Okay.
418
00:12:43,458 --> 00:12:44,764
I'm gonna win the challenge
419
00:12:44,894 --> 00:12:47,723
by just having no shame
and no fear.
420
00:12:47,854 --> 00:12:49,551
Vito said, "You need to go big,"
421
00:12:49,681 --> 00:12:50,987
and that's what I'm gonna do.
422
00:12:51,118 --> 00:12:52,423
I'm gonna leave nothing
on the table.
423
00:12:52,554 --> 00:12:54,904
- I have a lower social
media following.
424
00:12:55,035 --> 00:12:57,515
So what would be some
advice that you would give?
425
00:12:57,646 --> 00:12:59,082
- Golf is a very niche thing,
426
00:12:59,213 --> 00:13:00,518
and people are very passionate
about it.
427
00:13:00,649 --> 00:13:02,390
And you can leave funny comments
428
00:13:02,520 --> 00:13:03,870
on famous people's things.
429
00:13:04,000 --> 00:13:05,872
You can start building
the reputation.
430
00:13:06,002 --> 00:13:08,396
And if they can start seeing
your name as the top comment
431
00:13:08,526 --> 00:13:09,963
and be like, "Oh wow,
it's him again.
432
00:13:10,093 --> 00:13:11,138
It's that brand again."
433
00:13:11,268 --> 00:13:12,574
I think if you do it enough,
434
00:13:12,704 --> 00:13:14,184
you'll have people
coming to you.
435
00:13:14,315 --> 00:13:16,099
- I've gotta come out
of my comfort zone.
436
00:13:16,230 --> 00:13:17,535
I typically have all these
great answers for something.
437
00:13:17,666 --> 00:13:18,667
I sound real eloquent
and all of that,
438
00:13:18,798 --> 00:13:20,625
but that's not this moment.
439
00:13:20,756 --> 00:13:23,759
This type of thing requires
good strategy and brainstorming.
440
00:13:23,890 --> 00:13:26,327
- I wanna know what idea
you would have for our brand
441
00:13:26,457 --> 00:13:30,113
as a viral campaign for a
candle company that has an app.
442
00:13:30,244 --> 00:13:32,420
- You're not actually in the
business of selling candles.
443
00:13:32,550 --> 00:13:34,770
You're in the business
of selling peace.
444
00:13:34,901 --> 00:13:35,989
- Yes, you got it.
- Of selling harmony,
445
00:13:36,119 --> 00:13:38,252
of selling mindfulness.
446
00:13:38,382 --> 00:13:40,080
I wanna see them
taking big risks
447
00:13:40,210 --> 00:13:41,646
at the highest level possible
448
00:13:41,777 --> 00:13:44,214
and be willing to do
whatever it takes.
449
00:13:44,345 --> 00:13:45,650
- All right, guys,
well, obviously,
450
00:13:45,781 --> 00:13:47,391
it's been a super long day,
451
00:13:47,522 --> 00:13:50,220
and you've got a big,
big, big challenge ahead.
452
00:13:50,351 --> 00:13:51,743
I've gotta catch a flight.
453
00:13:51,874 --> 00:13:54,398
Now, of course, in
true Rudy fashion,
454
00:13:54,529 --> 00:13:58,054
before I left you, I
had one last surprise.
455
00:13:58,185 --> 00:13:59,795
[tense music]
456
00:13:59,926 --> 00:14:02,058
But this one I think is
actually the best surprise
457
00:14:02,189 --> 00:14:03,320
I could give you guys.
458
00:14:03,451 --> 00:14:05,845
I'm flying you guys out to Tampa
459
00:14:05,975 --> 00:14:08,282
to come to my three-day event.
460
00:14:08,412 --> 00:14:10,414
- Oh, that's what's up.
- My God.
461
00:14:10,545 --> 00:14:13,287
- Yeah, it's cool.
- Yes! That's exciting.
462
00:14:13,417 --> 00:14:15,071
- You're gonna come and hang out
463
00:14:15,202 --> 00:14:17,030
with a hundred of my
members, top entrepreneurs,
464
00:14:17,160 --> 00:14:19,902
some of the best business
experts in the entire world,
465
00:14:20,033 --> 00:14:21,904
so you get some more mentorship
466
00:14:22,035 --> 00:14:24,864
on how to tackle this
next challenge.
467
00:14:24,994 --> 00:14:26,822
You gotta pack your suitcases,
468
00:14:26,953 --> 00:14:29,869
and I will see you
in Tampa tomorrow.
469
00:14:29,999 --> 00:14:31,566
- Yeah.
- Oh, what's up?
470
00:14:31,696 --> 00:14:33,220
- [Rudy] Thanks, guys.
[contestants cheering]
471
00:14:33,350 --> 00:14:34,221
[scene whooshing]
472
00:14:34,351 --> 00:14:35,091
[galvanizing music]
473
00:14:35,222 --> 00:14:38,094
[label clicking]
474
00:14:38,225 --> 00:14:40,749
- Packing 'cause I need
to go to Florida.
475
00:14:41,924 --> 00:14:43,578
Have my mom over here.
476
00:14:43,708 --> 00:14:45,014
She's very excited.
- I can't believe
477
00:14:45,145 --> 00:14:46,842
you haven't been to
Florida before.
478
00:14:46,973 --> 00:14:50,367
- [Chiara] But of course,
I'm bringing some ChiChi.
479
00:14:50,498 --> 00:14:51,499
- Bringing some sexy boots.
480
00:14:51,629 --> 00:14:53,109
Will get some more shoes.
481
00:14:53,240 --> 00:14:55,415
- Traveling breakfast.
482
00:14:55,546 --> 00:14:58,419
- I'm super excited because
we're going to Tampa!
483
00:14:58,549 --> 00:15:00,029
[plane engine whirring]
484
00:15:00,160 --> 00:15:02,205
[bird chirping]
485
00:15:02,336 --> 00:15:03,859
♪ You know what they ♪
486
00:15:03,990 --> 00:15:05,078
♪ You got a little ♪
487
00:15:05,208 --> 00:15:06,296
♪ You know what they ♪
488
00:15:06,427 --> 00:15:07,863
- What's up, guys? What's up?
489
00:15:07,994 --> 00:15:09,125
What's up? What's up?
490
00:15:09,256 --> 00:15:10,692
- This is crazy.
491
00:15:10,822 --> 00:15:13,434
Like, this is super
crazy and awesome.
492
00:15:13,564 --> 00:15:16,132
- These masterminds are a
highlight for all
of our members.
493
00:15:16,263 --> 00:15:18,265
We take them out of
their normal environment.
494
00:15:18,395 --> 00:15:19,919
We make them think bigger.
495
00:15:20,049 --> 00:15:21,964
We give them access to
some of the biggest
496
00:15:22,095 --> 00:15:23,661
and best entrepreneurs
in the world.
497
00:15:23,792 --> 00:15:25,228
- You gotta be hungry.
498
00:15:25,359 --> 00:15:26,795
- All these businesses here
499
00:15:26,926 --> 00:15:28,753
are making over a million
dollars a year,
500
00:15:28,884 --> 00:15:30,364
and they're just regular people.
501
00:15:30,494 --> 00:15:33,280
So it shows that it's
doable for anybody.
502
00:15:33,410 --> 00:15:35,195
- Business should be fun,
503
00:15:35,325 --> 00:15:36,674
life should be fun,
504
00:15:36,805 --> 00:15:39,547
and making money should
also be fun.
505
00:15:39,677 --> 00:15:41,070
- Wow.
- Yeah, this is nice.
506
00:15:41,201 --> 00:15:42,245
- Because guess what?
507
00:15:42,376 --> 00:15:43,943
When you're in good energy,
508
00:15:44,073 --> 00:15:46,162
that's when you create
million-dollar ideas.
509
00:15:46,293 --> 00:15:48,686
These guys have worked
so hard for this moment.
510
00:15:48,817 --> 00:15:50,123
And in true Rudy fashion,
511
00:15:50,253 --> 00:15:52,777
I got a few more tricks
up my sleeve.
512
00:15:52,908 --> 00:15:54,388
[scene whooshing]
513
00:15:54,518 --> 00:15:56,129
♪ I get the money, it's
right on cue ♪
514
00:15:56,259 --> 00:15:57,826
♪ Keep the duffel bag
up inside my cool ♪
515
00:15:57,957 --> 00:16:00,394
- This next phase is all
about hype and publicity.
516
00:16:01,656 --> 00:16:05,007
[mentors cheering]
517
00:16:05,138 --> 00:16:07,140
This is a very special
mastermind
518
00:16:07,270 --> 00:16:11,013
'cause we're joined by some
of the cast for this TV show.
519
00:16:11,144 --> 00:16:13,973
And interestingly, this week's
challenge for these guys
520
00:16:14,103 --> 00:16:16,932
is they've gotta reach
a million people
521
00:16:18,020 --> 00:16:19,891
in one week,
522
00:16:20,022 --> 00:16:21,676
and they don't know it yet,
523
00:16:21,806 --> 00:16:23,983
but I'm actually gonna
have them come up
524
00:16:24,113 --> 00:16:25,985
and get feedback
from all of you.
525
00:16:27,116 --> 00:16:28,161
[Sededra sighing]
526
00:16:28,291 --> 00:16:29,945
- Rudy, Rudy, Rudy. [laughs]
527
00:16:30,076 --> 00:16:32,774
- Sededra, you're closest,
so you're up first.
528
00:16:32,904 --> 00:16:34,732
- Okay.
529
00:16:34,863 --> 00:16:36,952
- The point of bringing them
on stage is to get exposure
530
00:16:37,083 --> 00:16:40,216
and feedback from 80
plus entrepreneurs
531
00:16:40,347 --> 00:16:42,479
that have been in the game
of business many, many years.
532
00:16:42,610 --> 00:16:44,915
They could take some of
their viral ideas,
533
00:16:45,047 --> 00:16:47,571
and refine them, and proof
them so they can go on
534
00:16:47,702 --> 00:16:49,878
and hopefully, crush
this challenge.
535
00:16:50,009 --> 00:16:53,055
- I'm doing a campaign,
where I'm asking women
536
00:16:53,186 --> 00:16:55,927
do they prefer it raw
or virgin? [chuckles]
537
00:16:56,058 --> 00:16:57,712
[mentors laughing]
538
00:16:57,842 --> 00:17:00,062
- Instead of just talking
to the women,
539
00:17:00,193 --> 00:17:02,760
what about the men and
using that same pitch?
540
00:17:02,891 --> 00:17:05,067
- So do you prefer
it raw or virgin?
541
00:17:05,198 --> 00:17:07,069
[mentors laughing]
542
00:17:07,200 --> 00:17:08,679
So many people raising
their hands.
543
00:17:08,810 --> 00:17:09,854
There's just so much stuff
544
00:17:09,984 --> 00:17:11,464
that I could do that's awesome.
545
00:17:11,595 --> 00:17:12,944
Hearing it from someone
who has no connection
546
00:17:13,075 --> 00:17:14,598
to our business, it's like,
547
00:17:14,729 --> 00:17:15,817
"Look, this is what's
gonna get your business
548
00:17:15,946 --> 00:17:17,297
to a million views."
549
00:17:17,426 --> 00:17:19,646
- In Los Angeles, we
will be holding
550
00:17:19,777 --> 00:17:22,867
the largest outdoor
live meditation.
551
00:17:22,998 --> 00:17:25,261
- If you did, like,
a moment of peace
552
00:17:25,392 --> 00:17:27,307
that everyone collectively
meditated
553
00:17:27,436 --> 00:17:28,743
on the same exact thing.
554
00:17:28,873 --> 00:17:31,050
- It could also be made
in any language.
555
00:17:31,180 --> 00:17:33,487
[To Tam speaking in
foreign language]
556
00:17:33,617 --> 00:17:36,272
[To Nya speaking in
foreign language]
557
00:17:36,403 --> 00:17:37,708
[mentors laughing]
558
00:17:37,839 --> 00:17:39,101
- No, it's if you could
wanna say it
559
00:17:39,232 --> 00:17:40,842
in Vietnamese, that's fine too.
560
00:17:40,972 --> 00:17:43,714
- So around my campaign on
the day that we started,
561
00:17:43,845 --> 00:17:45,238
Tiger Woods happened
to announce that
562
00:17:45,368 --> 00:17:47,675
he was leaving Nike
after 27 years,
563
00:17:47,805 --> 00:17:50,069
which was outstanding
for my brand.
564
00:17:50,199 --> 00:17:52,462
- Why don't you take,
like, a bunch of 'em,
565
00:17:52,593 --> 00:17:54,073
deliver 'em to Tiger Woods?
566
00:17:54,203 --> 00:17:55,857
Jupiter Island?
567
00:17:55,987 --> 00:17:57,250
He'll give you something.
- That's a great idea.
568
00:17:57,380 --> 00:17:58,903
- What if your campaign
569
00:17:59,034 --> 00:18:00,775
is where's the next Tiger?
570
00:18:00,905 --> 00:18:01,950
Sponsored by...
571
00:18:03,299 --> 00:18:04,822
- Yeah, I love that.
- Love it!
572
00:18:04,953 --> 00:18:05,867
- Absolutely love that.
573
00:18:07,260 --> 00:18:09,523
- See, my strategy, it
was all over the place.
574
00:18:10,741 --> 00:18:12,352
All right, hi, guys.
575
00:18:12,482 --> 00:18:15,442
My campaign, I definitely
need some help with.
576
00:18:15,572 --> 00:18:17,052
I was just unfocused
577
00:18:17,183 --> 00:18:19,141
and indecisive about
what I wanted to do.
578
00:18:19,272 --> 00:18:22,101
- I think some marketing
targeted towards kids love it.
579
00:18:22,231 --> 00:18:24,581
- Do a Pepsi Cola challenge
type thing,
580
00:18:24,712 --> 00:18:27,454
where you, like, blind
test in front,
581
00:18:27,584 --> 00:18:29,456
get the reactions when
they have them.
582
00:18:29,586 --> 00:18:31,153
"Oh my God, this is the
best thing ever."
583
00:18:31,284 --> 00:18:32,894
- All the ideas I got
were super helpful.
584
00:18:33,024 --> 00:18:34,722
They're all, like,
very feasible.
585
00:18:34,852 --> 00:18:36,289
I'll definitely try them out.
586
00:18:36,419 --> 00:18:37,899
- Okay, round of
applause. Thank you, guys.
587
00:18:38,029 --> 00:18:39,292
- Thank you.
- Welcome.
588
00:18:39,422 --> 00:18:41,511
[mentors applauding]
589
00:18:41,642 --> 00:18:43,774
- When they see what's possible,
590
00:18:43,905 --> 00:18:46,168
that's when everything changes.
591
00:18:46,299 --> 00:18:48,910
[mentors chattering
indistinctly]
592
00:18:49,040 --> 00:18:51,478
- Everything that you
need to do the work
593
00:18:51,608 --> 00:18:53,001
that you need to do,
594
00:18:53,132 --> 00:18:55,743
there's somebody that
will hear it
595
00:18:55,873 --> 00:18:58,267
because they won't buy
into the project,
596
00:18:58,398 --> 00:19:00,704
they're going to buy into you.
597
00:19:00,835 --> 00:19:02,489
- So for them, I hope
it's enlightening,
598
00:19:02,619 --> 00:19:03,968
I hope it's motivational,
599
00:19:04,099 --> 00:19:06,145
and I hope it gets the
creative juices
600
00:19:06,275 --> 00:19:09,191
flowing for this next
viral challenge.
601
00:19:09,322 --> 00:19:12,368
[gritty music]
602
00:19:12,499 --> 00:19:14,283
[plane engine whirring]
603
00:19:14,414 --> 00:19:15,154
[tires screeching]
604
00:19:15,284 --> 00:19:16,329
[label clicking]
605
00:19:16,459 --> 00:19:18,200
[label whooshing]
606
00:19:18,331 --> 00:19:20,246
- The plan today is to set
up a table in Santa Monica
607
00:19:20,376 --> 00:19:22,161
and get some people
to try ChiChi,
608
00:19:22,291 --> 00:19:23,684
make some good videos.
609
00:19:23,814 --> 00:19:25,990
And we're also having
two guys come.
610
00:19:26,121 --> 00:19:27,905
One who's really buff,
611
00:19:28,036 --> 00:19:29,777
and I'm gonna write, "Body
by Chickpeas," on his chest.
612
00:19:29,907 --> 00:19:31,866
And then another guy
in a fake fat suit
613
00:19:31,996 --> 00:19:33,607
saying, "Body by oats."
614
00:19:33,737 --> 00:19:35,696
I think I could make some
good content out of it,
615
00:19:35,826 --> 00:19:37,350
and I'm very nervous to talk
616
00:19:37,480 --> 00:19:39,003
to the random people
in Santa Monica,
617
00:19:39,134 --> 00:19:42,268
but I'm gonna face my
fears and do it anyway.
618
00:19:43,312 --> 00:19:45,532
This is the first ever
chickpea oatmeal.
619
00:19:45,662 --> 00:19:48,187
- Really good. Much
better than I expected.
620
00:19:48,317 --> 00:19:49,579
- Would you replace
your oats with it?
621
00:19:49,710 --> 00:19:51,190
- For sure.
622
00:19:51,320 --> 00:19:52,321
- For sure?
- For sure, it's way better.
623
00:19:52,452 --> 00:19:53,409
- Do you wanna taste my ChiChi?
624
00:19:53,540 --> 00:19:54,932
[Passerby 1 laughing]
625
00:19:55,063 --> 00:19:56,195
ChiChi!
626
00:19:56,325 --> 00:19:57,370
- Oh.
627
00:19:57,500 --> 00:19:59,328
[scene whooshing]
628
00:19:59,459 --> 00:20:01,983
[traffic whirring]
629
00:20:02,113 --> 00:20:05,552
- Hey, guys, so we're
about to go to Kroger
630
00:20:05,682 --> 00:20:08,119
and do these confessionals,
631
00:20:08,250 --> 00:20:09,904
where we asking people,
632
00:20:10,034 --> 00:20:12,820
do they prefer it raw or
virgin when they bang.
633
00:20:12,950 --> 00:20:15,997
And we're talking about
hair extensions
634
00:20:16,127 --> 00:20:18,652
because we have raw hair,
we have Virgin Brazilian.
635
00:20:18,782 --> 00:20:20,784
And our brand name's
also AddaBang,
636
00:20:20,915 --> 00:20:23,439
so yeah, we're about to do that.
637
00:20:23,570 --> 00:20:25,267
I'm a little nervous.
638
00:20:25,398 --> 00:20:26,573
Mom said she's not nervous,
639
00:20:26,703 --> 00:20:28,314
but she is.
- I'm not.
640
00:20:28,444 --> 00:20:30,403
- 'Cause she keep getting
the words wrong, so.
641
00:20:30,533 --> 00:20:31,447
- Not nervous.
642
00:20:33,188 --> 00:20:34,972
- But you keep getting
the words wrong though,
643
00:20:35,103 --> 00:20:36,409
so that means you're nervous.
- They don't mean nervous.
644
00:20:36,539 --> 00:20:37,801
- It is 'cause you're
stuttering.
645
00:20:37,932 --> 00:20:39,281
- And I'm getting
the words right.
646
00:20:39,412 --> 00:20:40,891
No, I'm not nervous
to be around,
647
00:20:41,109 --> 00:20:42,328
I'm never nervous to talk
around people like that.
648
00:20:43,329 --> 00:20:44,591
- Today, we're having
a crazy day.
649
00:20:44,721 --> 00:20:46,332
We're preparing for the biggest,
650
00:20:46,462 --> 00:20:50,074
largest live guided
meditation in Los Angeles.
651
00:20:50,205 --> 00:20:51,685
- This seems like a
wonderful event.
652
00:20:51,815 --> 00:20:54,862
So I am supporting my friends.
653
00:20:54,992 --> 00:20:56,472
- At the same time,
we're, you know,
654
00:20:56,603 --> 00:20:58,605
trying to get some viral
campaigns going on.
655
00:20:58,735 --> 00:21:00,215
So we have to head to Hollywood.
656
00:21:00,346 --> 00:21:02,086
We have some influencers.
657
00:21:02,217 --> 00:21:04,219
- [Passerby 2] Can I
take a picture with you?
658
00:21:04,350 --> 00:21:05,742
- Sure.
- You're from the show.
659
00:21:05,873 --> 00:21:07,483
- Yes.
660
00:21:07,614 --> 00:21:10,486
- I knew you were fabulous
underneath it all.
661
00:21:10,617 --> 00:21:12,706
- The plan now is to
shoot our second video.
662
00:21:12,836 --> 00:21:15,491
We're walking around
with free BJ.
663
00:21:15,622 --> 00:21:17,276
When's the last time
you had a BJ?
664
00:21:17,406 --> 00:21:18,712
[Passerby 3 chuckling]
665
00:21:18,842 --> 00:21:20,104
- Not recent enough.
666
00:21:20,235 --> 00:21:21,628
- Not the BJ that
you guys think,
667
00:21:21,758 --> 00:21:23,412
but it's gonna be a
beautiful candle.
668
00:21:23,543 --> 00:21:24,979
- And you know what?
669
00:21:25,109 --> 00:21:26,807
Our candle will actually
give you more BJs.
670
00:21:26,937 --> 00:21:28,199
We're trying to help the
world, make it a better place.
671
00:21:28,330 --> 00:21:29,897
- Yeah, sounds very good.
672
00:21:30,027 --> 00:21:31,115
- And honestly, I'm
having a blast
673
00:21:31,246 --> 00:21:32,639
out here in Hollywood Boulevard.
674
00:21:32,769 --> 00:21:34,423
Don't leave before
you get your BJ!
675
00:21:34,554 --> 00:21:36,512
[scene whooshing]
676
00:21:36,643 --> 00:21:38,297
- Time is not on our side.
677
00:21:38,427 --> 00:21:40,734
And this challenge has
to be amazing for us
678
00:21:40,864 --> 00:21:43,084
to be able to move
to the next step.
679
00:21:43,214 --> 00:21:45,739
And so I'm just, you know,
focused on the content.
680
00:21:45,869 --> 00:21:47,480
And so having tools
for me to just
681
00:21:47,610 --> 00:21:49,917
access to a lot of
different songs
682
00:21:50,047 --> 00:21:51,092
so that I can pick the
ones that, like,
683
00:21:51,222 --> 00:21:53,312
would fit is so crucial
684
00:21:53,442 --> 00:21:55,357
and it makes it so much easier.
685
00:21:55,488 --> 00:21:58,229
And I think that is going
to make a huge difference
686
00:21:58,360 --> 00:21:59,666
in the final product.
687
00:21:59,796 --> 00:22:02,451
- There you go, woo-hoo!
[laughs]
688
00:22:02,582 --> 00:22:04,453
[scene whooshing]
689
00:22:04,584 --> 00:22:06,412
[groovy music]
690
00:22:06,542 --> 00:22:07,891
♪ Bang ♪
691
00:22:08,022 --> 00:22:09,502
- All right, so we're
gonna go in,
692
00:22:09,632 --> 00:22:11,547
and we're just gonna
hit the big dog in here.
693
00:22:11,678 --> 00:22:13,419
We're gonna [beep]
with them today.
694
00:22:13,549 --> 00:22:15,943
So I'm heading into one of
the malls as Tiger Woods,
695
00:22:16,073 --> 00:22:17,901
and we're gonna see if
we can find quality
696
00:22:18,032 --> 00:22:19,816
and affordability with price
697
00:22:19,947 --> 00:22:21,209
matched into the same lane
698
00:22:21,340 --> 00:22:23,516
because I can guarantee
we won't.
699
00:22:23,646 --> 00:22:25,169
This is a fun project,
700
00:22:25,300 --> 00:22:27,607
and I sort of look like
Tiger, but not really.
701
00:22:27,737 --> 00:22:29,522
So the key is I've
gotta stay quiet
702
00:22:29,652 --> 00:22:32,655
and trust my entourage
to do the rest.
703
00:22:32,786 --> 00:22:34,962
- We gotta make sure nobody
takes pictures with Tiger.
704
00:22:35,092 --> 00:22:36,572
We don't have time
to mess around.
705
00:22:36,703 --> 00:22:37,965
- [Passerby 4] Tiger, Tiger.
706
00:22:38,095 --> 00:22:39,967
- No photos, no photos,
no photos!
707
00:22:40,097 --> 00:22:40,924
- [Joshua] Hey, excuse me, do
you have anything like this?
708
00:22:41,055 --> 00:22:42,535
It's J. Butler Golf. No?
709
00:22:42,665 --> 00:22:44,014
- Did I say $90, $90?
710
00:22:45,189 --> 00:22:46,800
- That's why I'm going
with J. Butler Golf.
711
00:22:48,236 --> 00:22:51,457
[label clicking]
712
00:22:51,587 --> 00:22:53,284
[boxes rustling]
713
00:22:53,415 --> 00:22:56,331
- As an entrepreneur,
you go through so much.
714
00:22:56,462 --> 00:22:58,159
And right now with this show,
715
00:22:58,289 --> 00:22:59,813
my nerves are like...
716
00:23:01,162 --> 00:23:04,818
I'm very excited for my
first therapy session ever.
717
00:23:04,948 --> 00:23:06,733
It always felt like I
never had the time,
718
00:23:06,863 --> 00:23:08,212
but when I think about it,
719
00:23:08,343 --> 00:23:09,649
it's probably the most
important thing
720
00:23:09,779 --> 00:23:11,738
because mental health
is so important.
721
00:23:11,868 --> 00:23:13,392
Hi!
722
00:23:13,522 --> 00:23:15,916
- Oh, nice to meet you.
- So nice to meet you.
723
00:23:16,046 --> 00:23:19,006
It's been a whirlwind
of emotions,
724
00:23:19,136 --> 00:23:21,400
and stress, and all of that,
725
00:23:21,530 --> 00:23:23,489
and also excitement, of course.
726
00:23:23,619 --> 00:23:25,229
- I bet there's just a
lot going on all at once,
727
00:23:25,360 --> 00:23:27,362
it sounds like, yeah.
- A lot, yes.
728
00:23:27,493 --> 00:23:29,059
- Okay.
729
00:23:29,190 --> 00:23:30,757
- I've struggled with
this for so many years
730
00:23:30,887 --> 00:23:32,715
because I feel like as twins,
731
00:23:32,846 --> 00:23:35,152
we had this weirdness in
our relationship, you know?
732
00:23:35,283 --> 00:23:38,199
- Okay.
- It's like the unspoken.
733
00:23:38,329 --> 00:23:40,419
It's hard for people
to understand the bond
734
00:23:40,549 --> 00:23:42,159
that you have with
your twin sister.
735
00:23:42,290 --> 00:23:44,597
Last year, we had kind
of a fallout,
736
00:23:44,727 --> 00:23:46,468
and it really did affect me.
737
00:23:46,599 --> 00:23:47,600
- [Therapist] Sometimes
these things
738
00:23:47,730 --> 00:23:49,384
can build up as resentment.
739
00:23:49,515 --> 00:23:51,473
And so I do think it's
important to come back
740
00:23:51,604 --> 00:23:53,475
and to just communicate and
say, "Hey, that hurt me."
741
00:23:53,606 --> 00:23:54,955
And then, you know,
742
00:23:55,085 --> 00:23:56,391
and then she can share
how she felt
743
00:23:56,522 --> 00:23:58,306
and what was going on for her.
744
00:23:58,437 --> 00:24:00,700
- The first day we
came on the show,
745
00:24:00,830 --> 00:24:03,442
we hadn't seen each other
an entire month.
746
00:24:03,572 --> 00:24:04,486
The one thing that you can never
747
00:24:04,617 --> 00:24:06,227
get back in life is time
748
00:24:06,357 --> 00:24:09,143
and moments with
your loved ones.
749
00:24:09,273 --> 00:24:12,451
I have regrets about time
because time, life is short,
750
00:24:12,581 --> 00:24:13,887
and you never know what
is promised tomorrow.
751
00:24:14,017 --> 00:24:15,366
I think we, what has a lot,
752
00:24:15,497 --> 00:24:16,759
but I think that's what makes us
753
00:24:16,890 --> 00:24:18,674
really good businesswomen
as well.
754
00:24:18,805 --> 00:24:21,677
- This show weirdly has put
us together in all sense.
755
00:24:21,808 --> 00:24:23,113
I'm grateful for it,
756
00:24:23,244 --> 00:24:25,028
and I hope that in
doing therapy,
757
00:24:25,159 --> 00:24:27,553
we can work on our differences
758
00:24:27,683 --> 00:24:30,164
so that we can better ourselves
as people individually,
759
00:24:30,294 --> 00:24:32,862
and when we come together,
if everyone's their best,
760
00:24:32,993 --> 00:24:36,387
we're just gonna reach,
you know, our goals.
761
00:24:36,518 --> 00:24:39,173
[serene music]
762
00:24:39,303 --> 00:24:42,481
[energizing music]
763
00:24:42,611 --> 00:24:45,353
[scene thudding]
764
00:24:47,790 --> 00:24:49,662
- So they've had
a wild few days.
765
00:24:49,792 --> 00:24:51,490
They've been to Tampa,
they've been networking.
766
00:24:51,620 --> 00:24:53,013
I've been watching
them implement it
767
00:24:53,143 --> 00:24:54,667
every day on social media.
768
00:24:54,797 --> 00:24:55,885
But it's decision time.
769
00:24:56,016 --> 00:24:57,104
The numbers don't lie.
770
00:24:57,234 --> 00:24:58,540
We're gonna look at impressions,
771
00:24:58,671 --> 00:25:00,020
we're gonna look at
their engagement
772
00:25:00,150 --> 00:25:01,891
and see how they showed up
773
00:25:02,022 --> 00:25:03,763
when it's down to the final four
774
00:25:03,893 --> 00:25:05,808
and the prize is on the line.
775
00:25:05,939 --> 00:25:08,376
[bright music]
776
00:25:09,464 --> 00:25:11,379
Welcome, guys. Good
to have you here.
777
00:25:11,510 --> 00:25:13,033
Thank you for the Liquid Death.
778
00:25:13,163 --> 00:25:14,469
- I always have some in the car.
779
00:25:14,600 --> 00:25:16,123
- We gotta stay hydrated
during this.
780
00:25:16,253 --> 00:25:19,126
[energizing music]
781
00:25:19,256 --> 00:25:22,172
- Peter Pham, I run a
venture firm called Science.
782
00:25:22,303 --> 00:25:24,174
We're an incubator down in LA.
783
00:25:24,305 --> 00:25:26,394
It's probably best known for
incubating Dollar Shave Club,
784
00:25:26,525 --> 00:25:28,396
which went on to sell for a
billion dollars to Unilever.
785
00:25:28,527 --> 00:25:29,919
It's one of the first
viral videos
786
00:25:30,050 --> 00:25:32,313
selling things on the internet.
787
00:25:32,443 --> 00:25:34,968
And Liquid Death, so we
incubated that as well.
788
00:25:35,098 --> 00:25:36,709
- So look, this part
of the phase,
789
00:25:36,839 --> 00:25:38,972
it's all about viral hype.
790
00:25:39,102 --> 00:25:40,495
So what'd you guys think about
791
00:25:40,626 --> 00:25:42,105
a million impressions
in a few days?
792
00:25:42,236 --> 00:25:43,890
- I think that's a big task.
793
00:25:44,020 --> 00:25:44,717
That's a big number, honestly.
- Yeah, let's see
794
00:25:44,847 --> 00:25:45,587
what they do.
795
00:25:45,718 --> 00:25:47,371
[gritty music]
796
00:25:47,502 --> 00:25:48,503
- My name's Jeff Fenster.
797
00:25:48,634 --> 00:25:50,200
I'm a serial entrepreneur.
798
00:25:50,331 --> 00:25:51,375
My companies today are
Everbowl and Webuild.
799
00:25:51,506 --> 00:25:52,507
And my background has always
800
00:25:52,638 --> 00:25:53,900
been in serial entrepreneurship,
801
00:25:54,030 --> 00:25:55,336
and so I really love to focus on
802
00:25:55,466 --> 00:25:57,556
startups, scale, and growth.
803
00:25:57,686 --> 00:25:58,992
- What would you guys do if you
804
00:25:59,122 --> 00:26:00,863
had to create a million
impressions
805
00:26:00,994 --> 00:26:02,778
in a short amount of time?
806
00:26:02,909 --> 00:26:05,781
- Today's world, it's all
about high-velocity volume.
807
00:26:05,912 --> 00:26:08,436
Find your voice that is
different from everyone else.
808
00:26:08,567 --> 00:26:11,004
If it's not loud, no
one's gonna pay attention.
809
00:26:11,134 --> 00:26:12,832
- Yeah.
- Yeah.
810
00:26:12,962 --> 00:26:14,834
- And your brand doesn't
need to please everybody too.
811
00:26:14,964 --> 00:26:16,444
- Yeah, I mean, for us to get
to over 300 stores so quickly,
812
00:26:16,575 --> 00:26:18,098
we leveraged the fact
of social influence
813
00:26:18,228 --> 00:26:19,926
and partnering with guys
like Drew Brees
814
00:26:20,056 --> 00:26:21,884
to help us utilize their reach
815
00:26:22,015 --> 00:26:23,930
and their expansion for us.
816
00:26:24,060 --> 00:26:25,496
- Yep.
- 'Cause when they validate
817
00:26:25,627 --> 00:26:27,629
and endorse our product,
we get the uplift.
818
00:26:27,760 --> 00:26:28,456
- Are you ready to
bring them up?
819
00:26:28,587 --> 00:26:29,936
- Yeah.
820
00:26:30,066 --> 00:26:31,198
- Oh yeah.
- Let's do it.
821
00:26:31,328 --> 00:26:32,199
Let's do it.
- I'm ready.
822
00:26:32,329 --> 00:26:33,504
[apprehensive music]
823
00:26:33,635 --> 00:26:34,593
- Hi.
824
00:26:34,723 --> 00:26:35,724
- Hello.
- Hi, guys.
825
00:26:35,855 --> 00:26:36,856
- Hi.
- Welcome.
826
00:26:36,986 --> 00:26:38,771
- Welcome back from Tampa.
827
00:26:38,901 --> 00:26:41,382
It's great to see that you
didn't get eaten by any gators.
828
00:26:41,512 --> 00:26:43,950
So as you know, this
challenge was a big one.
829
00:26:44,080 --> 00:26:46,213
We're down to the final four
830
00:26:46,343 --> 00:26:49,738
competing for the $200,000
in prizes,
831
00:26:49,869 --> 00:26:52,088
that $100,000 of cash.
832
00:26:52,219 --> 00:26:55,222
You're so close, you can
probably start to visualize it.
833
00:26:55,352 --> 00:26:56,832
Now look, you all have the goal
834
00:26:56,963 --> 00:26:58,573
of those 1 million impressions,
835
00:26:58,704 --> 00:26:59,966
but remember we were judging you
836
00:27:00,096 --> 00:27:01,489
on other key aspects as well:
837
00:27:01,620 --> 00:27:03,622
the strategy, the creativity,
838
00:27:03,752 --> 00:27:05,754
and finally, that engagement.
839
00:27:05,885 --> 00:27:07,234
At the end of the day,
840
00:27:07,364 --> 00:27:08,583
you can have millions
of impressions,
841
00:27:08,714 --> 00:27:10,280
but if no one engages with it,
842
00:27:10,411 --> 00:27:12,065
and it doesn't relate
to building the brand
843
00:27:12,195 --> 00:27:14,458
and actually making
sales, it means nothing.
844
00:27:14,589 --> 00:27:16,504
I wanna see the congruency
845
00:27:16,635 --> 00:27:19,072
from impressions to engagement.
846
00:27:19,202 --> 00:27:21,596
I wanna see there's a
real strategy behind it,
847
00:27:21,727 --> 00:27:23,467
and I wanna see how well
848
00:27:23,598 --> 00:27:25,600
they actually created
that virality.
849
00:27:25,731 --> 00:27:27,297
How many people are sharing it,
850
00:27:27,428 --> 00:27:29,299
and commenting, and reposting,
851
00:27:29,430 --> 00:27:31,127
that's true virality.
852
00:27:31,258 --> 00:27:32,825
And I wanna see who
pulled that off.
853
00:27:32,955 --> 00:27:34,740
So the moment of truth.
854
00:27:34,870 --> 00:27:37,960
Let's look at the numbers
from this week's challenge.
855
00:27:38,091 --> 00:27:39,570
[To Tam exhaling heavily]
856
00:27:39,701 --> 00:27:42,791
[apprehensive music]
857
00:27:42,922 --> 00:27:45,185
[numbers whooshing]
858
00:27:45,315 --> 00:27:46,099
Wow.
859
00:27:48,231 --> 00:27:51,234
So let's see which brand
came in first?
860
00:27:51,365 --> 00:27:53,846
[ChiChi's logo whooshing]
861
00:27:53,976 --> 00:27:56,239
[AddaBang's logo whooshing]
862
00:27:56,370 --> 00:27:58,981
[J. Butler Golf's
logo whooshing]
863
00:27:59,112 --> 00:28:01,897
[Moon + Heart's logo whooshing]
864
00:28:02,028 --> 00:28:05,684
[apprehensive music continues]
865
00:28:08,425 --> 00:28:10,601
Moon + Heart, you're
able to break away,
866
00:28:10,732 --> 00:28:14,301
and I'm fascinated to see
the strategy behind that,
867
00:28:14,431 --> 00:28:18,218
and how you generated over
those 1 million impressions.
868
00:28:18,348 --> 00:28:20,786
- I feel good because I feel
like we worked really hard,
869
00:28:20,916 --> 00:28:23,658
and then we did pass and
reach that 1 million views.
870
00:28:23,789 --> 00:28:25,442
We actually reached 1.7.
871
00:28:25,573 --> 00:28:27,183
So I felt really proud of us
872
00:28:27,314 --> 00:28:29,882
to really do something
we have never done before
873
00:28:30,012 --> 00:28:31,797
and in such a short
amount of time.
874
00:28:31,927 --> 00:28:34,277
- We had several strategies
for this campaign.
875
00:28:34,408 --> 00:28:36,802
We started a challenge
on Instagram
876
00:28:36,932 --> 00:28:39,674
and on TikTok called
Ignite Peace Challenge.
877
00:28:39,805 --> 00:28:42,329
- Also rolled out quite
a bit of videos
878
00:28:42,459 --> 00:28:44,505
and came up with all
these crazy ideas
879
00:28:44,635 --> 00:28:47,029
of how to make people feel good
880
00:28:47,160 --> 00:28:49,162
or have a reaction so
that it will prompt them
881
00:28:49,292 --> 00:28:50,990
to know more about our company.
882
00:28:51,120 --> 00:28:54,080
- Great, let's see some
of the content.
883
00:28:54,210 --> 00:28:55,821
- Hey there, stop scrolling.
884
00:28:55,951 --> 00:28:58,475
Whatever you're doing,
there's a new challenge,
885
00:28:58,606 --> 00:29:00,173
and we want you to
be part of it.
886
00:29:00,303 --> 00:29:03,742
What do you wanna do in
2024 to bring more peace?
887
00:29:03,872 --> 00:29:06,179
Let's share and participate
in this challenge.
888
00:29:06,309 --> 00:29:09,182
Join the movement, #IgnitePeaceChallenge.
889
00:29:10,270 --> 00:29:12,751
[groovy music]
890
00:29:16,319 --> 00:29:18,408
Do you wanna receive our BJ?
891
00:29:18,539 --> 00:29:20,236
- Yeah, the best, yeah.
- All right.
892
00:29:20,367 --> 00:29:22,195
Well, let's get ready for it.
- This is gonna be fun.
893
00:29:22,325 --> 00:29:24,675
- Here's your BJ.
[magical twinkling]
894
00:29:24,806 --> 00:29:25,894
[To Tam laughing]
895
00:29:26,025 --> 00:29:27,374
- What's this? So definitely-
896
00:29:27,504 --> 00:29:28,549
- Can give you pretty
similar results.
897
00:29:28,679 --> 00:29:30,507
- Similar results. [laughs]
898
00:29:30,638 --> 00:29:33,554
- [Passerby 3] Ah! Pretty good.
899
00:29:33,684 --> 00:29:37,210
♪ Ah yeah, this is not
the first time ♪
900
00:29:37,340 --> 00:29:41,649
♪ Anyway the men who
were ready, steady ♪
901
00:29:41,780 --> 00:29:43,999
- Good day, friends. How
you guys doing today, man?
902
00:29:44,130 --> 00:29:45,348
I'd like for you guys
to all join me
903
00:29:45,479 --> 00:29:48,482
in this powerful
movement against
904
00:29:49,962 --> 00:29:53,617
war, peace over war,
love over war
905
00:29:53,748 --> 00:29:55,141
with the Moon + Heart shop
906
00:29:55,271 --> 00:29:57,404
and my sister, the
Sachika Twins.
907
00:29:57,534 --> 00:29:59,710
Push peace and come
and join this
908
00:29:59,841 --> 00:30:02,017
Ignite Peace Challenge, feel me?
909
00:30:02,148 --> 00:30:04,411
♪ La la la la la la la la la ♪
910
00:30:04,541 --> 00:30:07,196
♪ To go, to let go ♪
911
00:30:07,327 --> 00:30:09,416
♪ To let go ♪
912
00:30:09,546 --> 00:30:12,114
♪ La la la la la la la la la ♪
913
00:30:12,245 --> 00:30:14,638
♪ To go, to let go ♪
914
00:30:14,769 --> 00:30:16,162
♪ To let go ♪
915
00:30:16,292 --> 00:30:18,164
- Let's see how it
all panned out,
916
00:30:18,294 --> 00:30:19,469
and look at the data,
917
00:30:19,600 --> 00:30:21,732
and pull up your analytics.
918
00:30:21,863 --> 00:30:24,126
[wary music]
919
00:30:26,041 --> 00:30:29,479
A lot of impressions, the
engagement was super low.
920
00:30:29,610 --> 00:30:31,917
Those impressions is
the start of it,
921
00:30:32,047 --> 00:30:33,483
but then you have to turn
that into engagement,
922
00:30:33,614 --> 00:30:35,181
you have to turn that
into clicks.
923
00:30:35,311 --> 00:30:36,791
And of course, my favorite part,
924
00:30:36,922 --> 00:30:38,575
you have to turn it into cash.
925
00:30:38,706 --> 00:30:40,708
What's fascinating here
is impressions
926
00:30:40,839 --> 00:30:42,449
were high for Moon + Heart,
927
00:30:42,579 --> 00:30:44,973
but it shows that impressions
aren't everything.
928
00:30:45,104 --> 00:30:46,888
You have to have the
follow-through.
929
00:30:47,019 --> 00:30:49,282
You have to have the
engagement, the congruency,
930
00:30:49,412 --> 00:30:51,371
and that's what will
dictate how well
931
00:30:51,501 --> 00:30:53,939
the brand goes on and
actually make sales.
932
00:30:54,069 --> 00:30:55,418
- I commend you guys for
making the amount
933
00:30:55,549 --> 00:30:56,855
of content that you did.
934
00:30:56,985 --> 00:30:59,074
My biggest challenge
with what I saw
935
00:30:59,205 --> 00:31:00,641
is it felt a little
all over the place.
936
00:31:00,771 --> 00:31:02,251
It didn't feel like a
cohesive campaign.
937
00:31:02,382 --> 00:31:04,384
I'm seeing a piece
about confidence
938
00:31:04,514 --> 00:31:06,125
and you know, she worked
it, she's fierce.
939
00:31:06,255 --> 00:31:07,691
It's very cute, it's awesome.
940
00:31:07,822 --> 00:31:08,823
But then I'm seeing the
BJ side of things,
941
00:31:08,954 --> 00:31:10,172
and then mindfulness meditation,
942
00:31:10,303 --> 00:31:11,782
and then a challenge.
943
00:31:11,913 --> 00:31:15,134
And so it just felt like
it was a bit scattered.
944
00:31:15,264 --> 00:31:16,918
- Trying lots of things
is great, right?
945
00:31:17,049 --> 00:31:18,789
50 posts over 10 days,
946
00:31:18,920 --> 00:31:22,271
I would still probably go
higher on the influencers.
947
00:31:22,402 --> 00:31:25,100
It didn't feel like it
was authentic to them
948
00:31:25,231 --> 00:31:26,797
of what your product is.
949
00:31:26,928 --> 00:31:28,451
But at the same day, I
don't know what it is.
950
00:31:28,582 --> 00:31:31,411
Was it urban? It's
really focusing.
951
00:31:31,541 --> 00:31:32,891
- Thank you so much
952
00:31:33,108 --> 00:31:34,153
for the feedback.
- Thank you so much.
953
00:31:34,283 --> 00:31:35,502
I guess cohesiveness was not,
954
00:31:36,155 --> 00:31:38,244
of all the campaign
955
00:31:38,374 --> 00:31:40,246
was not on the top
of our priority.
956
00:31:40,376 --> 00:31:42,291
- We challenged the
golf industry
957
00:31:42,422 --> 00:31:43,727
in a few different ways.
958
00:31:43,858 --> 00:31:45,381
Number one, I went shirtless
959
00:31:45,512 --> 00:31:47,166
with the JBG Skins Challenge.
960
00:31:47,296 --> 00:31:50,169
The other part is, is I
happened to be at the right time
961
00:31:50,299 --> 00:31:52,388
and in the right place
for Tiger Woods
962
00:31:52,519 --> 00:31:55,304
to announce that he was
leaving Nike after 27 years.
963
00:31:55,435 --> 00:31:58,046
It was the right time for
me to be able to execute
964
00:31:58,177 --> 00:32:01,310
and making it seem like he
was joining J. Butler Golf
965
00:32:01,441 --> 00:32:02,964
at a critical time
when the sport
966
00:32:03,095 --> 00:32:04,226
needs something different.
967
00:32:06,185 --> 00:32:07,490
[scene whooshing]
968
00:32:07,621 --> 00:32:09,362
We recently catch up
with Tiger Woods
969
00:32:09,492 --> 00:32:12,495
following his announcement
from the split with Nike.
970
00:32:12,626 --> 00:32:15,368
Hey, Tiger, Jimmy Shanks
here with JBG 3.
971
00:32:17,065 --> 00:32:17,936
How's it going?
972
00:32:18,066 --> 00:32:19,372
- Oh, very good, Jimmy.
973
00:32:19,502 --> 00:32:20,939
- Well, you're attending
974
00:32:21,069 --> 00:32:23,506
the J. Butler Golf
Athlete Summit this year
975
00:32:23,637 --> 00:32:26,335
and following the Nike split,
976
00:32:26,466 --> 00:32:28,033
what's that mean to you?
977
00:32:28,163 --> 00:32:29,121
[birds chirping]
978
00:32:29,251 --> 00:32:32,037
[scene whooshing]
979
00:32:34,343 --> 00:32:36,693
- Okay, let's take a look
at the stats and data now.
980
00:32:36,824 --> 00:32:39,305
You've had a 2, 300% increase
981
00:32:39,435 --> 00:32:41,046
on a couple of big days.
982
00:32:41,176 --> 00:32:43,483
You had a 10X to your
website traffic.
983
00:32:43,613 --> 00:32:45,137
So that's great.
984
00:32:45,267 --> 00:32:46,486
Now, when we talk about
the impression side,
985
00:32:46,616 --> 00:32:48,879
nearly 500,000 impressions
986
00:32:49,010 --> 00:32:52,100
and around 40,000 engagements.
987
00:32:52,231 --> 00:32:53,058
So that's a good amount.
988
00:32:53,188 --> 00:32:54,755
- Good job.
989
00:32:54,885 --> 00:32:58,193
It was a great idea to
play on current events.
990
00:32:58,324 --> 00:32:59,978
I mean, you can't time
those things.
991
00:33:00,108 --> 00:33:01,544
It's about being in the
right place at the right time
992
00:33:01,675 --> 00:33:03,416
and couldn't have asked
for a better moment.
993
00:33:03,546 --> 00:33:04,417
- Thank you for your comment.
- How many influencers
994
00:33:04,547 --> 00:33:05,635
did you reach out to?
995
00:33:05,766 --> 00:33:07,333
- I reached out to nine total.
996
00:33:07,463 --> 00:33:08,725
- You should be doing
nine a day.
997
00:33:08,856 --> 00:33:10,379
- Yeah.
- And when I say,
998
00:33:10,510 --> 00:33:12,077
it doesn't have to be
the million followers.
999
00:33:12,207 --> 00:33:14,079
Honestly, my favorite
are 50,000 to 100,000.
1000
00:33:14,209 --> 00:33:15,906
DMs, trust me, you
will get a hit,
1001
00:33:16,037 --> 00:33:17,517
much higher hit rate.
1002
00:33:17,647 --> 00:33:18,997
Right, the value proposition
was nowhere.
1003
00:33:19,127 --> 00:33:20,868
The length was way
too long, right?
1004
00:33:20,999 --> 00:33:22,391
It's like people get bored.
1005
00:33:22,522 --> 00:33:24,393
TikTok, second, 20
seconds, 30 seconds max.
1006
00:33:24,524 --> 00:33:26,482
The Tiger Woods stuff, awesome.
1007
00:33:26,613 --> 00:33:28,180
Lean into it, so congratulations
1008
00:33:28,310 --> 00:33:29,746
on a great engagement.
- Thank you.
1009
00:33:29,877 --> 00:33:31,357
- If you're gonna go
in, you gotta go all in.
1010
00:33:31,487 --> 00:33:33,228
When you were going on
the golf course topless,
1011
00:33:33,359 --> 00:33:35,883
for example, I would've
gone in my underwear,
1012
00:33:36,014 --> 00:33:39,278
and I would've said, "I
can't afford golf attire.
1013
00:33:39,408 --> 00:33:41,410
It's so expensive these days."
1014
00:33:41,541 --> 00:33:43,543
You would've also connected
to the product way better.
1015
00:33:43,673 --> 00:33:45,327
And then I could see
that being a video
1016
00:33:45,458 --> 00:33:47,025
that got a million views, right?
1017
00:33:47,155 --> 00:33:48,678
- You gotta lean into it more.
1018
00:33:48,809 --> 00:33:49,853
You can't kinda halfway do it.
1019
00:33:49,984 --> 00:33:51,029
You know, if we're talking about
1020
00:33:51,159 --> 00:33:52,465
virality, guerilla marketing,
1021
00:33:52,595 --> 00:33:53,770
just, like, push it,
push it further.
1022
00:33:53,901 --> 00:33:55,381
You've got a lot more in you.
1023
00:33:55,511 --> 00:33:56,817
I saw you do the improv.
You have more in you.
1024
00:33:56,947 --> 00:33:58,297
- I can go further with it.
1025
00:33:58,427 --> 00:33:59,124
- Yeah.
- And I also got kicked off
1026
00:33:59,254 --> 00:34:00,516
my home course.
1027
00:34:00,647 --> 00:34:02,301
- If you're gonna
get kicked off,
1028
00:34:02,431 --> 00:34:03,693
you might as well get-
- Might as well film that.
1029
00:34:03,824 --> 00:34:05,130
- Kicked off, right?
- And film that.
1030
00:34:05,260 --> 00:34:06,087
- Great job. Thank you.
- Thank you.
1031
00:34:06,218 --> 00:34:07,697
The judges are fair.
1032
00:34:07,828 --> 00:34:09,873
This particular set of
feedback, I think,
1033
00:34:10,004 --> 00:34:12,005
is the most critical that
I'm going to need in order
1034
00:34:12,137 --> 00:34:14,052
to market my business
well long term.
1035
00:34:14,181 --> 00:34:15,487
And I was grateful for that.
1036
00:34:15,618 --> 00:34:16,924
- This marketing
campaign was all
1037
00:34:17,054 --> 00:34:18,621
about humor and engagement.
1038
00:34:18,752 --> 00:34:20,623
So we wanted to create
something fun
1039
00:34:20,754 --> 00:34:22,538
and excitement that
can bring out
1040
00:34:22,668 --> 00:34:24,235
the difference between
what we sell,
1041
00:34:24,366 --> 00:34:26,455
which is Raw Cambodian
and Virgin Brazilian.
1042
00:34:26,585 --> 00:34:28,152
So we posed the question of,
1043
00:34:28,283 --> 00:34:30,155
"Do you like it raw or
virgin when you bang?"
1044
00:34:30,284 --> 00:34:32,722
We also did a public
interview with my mom.
1045
00:34:32,853 --> 00:34:34,333
She asked people in
public do they like it raw
1046
00:34:34,463 --> 00:34:36,291
or virgin when they bang?
1047
00:34:36,422 --> 00:34:38,032
- Your mom is a trooper,
1048
00:34:38,163 --> 00:34:39,206
which is awesome.
- She is
1049
00:34:39,338 --> 00:34:40,382
'cause I could not do that.
1050
00:34:40,513 --> 00:34:41,601
So we just wanted to play around
1051
00:34:41,731 --> 00:34:43,255
with some type of fun content,
1052
00:34:43,385 --> 00:34:45,083
but also bring it back
to this is what we sell
1053
00:34:45,213 --> 00:34:48,216
and this is the difference
between raw and virgin.
1054
00:34:48,347 --> 00:34:49,826
Hey, guys, we're at Kroger.
1055
00:34:49,956 --> 00:34:51,567
And we're about to
ask people do they
1056
00:34:51,697 --> 00:34:54,527
prefer a raw or they
prefer a virgin.
1057
00:34:54,657 --> 00:34:57,051
- [Sededra's Mom] Do you like
raw or virgin when you bang?
1058
00:34:57,182 --> 00:34:59,314
- Bang what? Like, you
talking about sexual?
1059
00:34:59,445 --> 00:35:00,968
I'm celibate, so.
1060
00:35:01,099 --> 00:35:02,143
- [Sededra's Mom]
You're celibate?
1061
00:35:02,274 --> 00:35:03,231
So we're a hair company, okay?
1062
00:35:03,362 --> 00:35:04,537
So we sell raw
1063
00:35:06,016 --> 00:35:07,714
and we sell virgin hair.
1064
00:35:07,844 --> 00:35:09,324
[Passerby 5 laughing]
1065
00:35:09,455 --> 00:35:11,283
- You've got me on camera
talking about-
1066
00:35:11,413 --> 00:35:13,937
- [Sededra's Mom] Can I ask
you a question? Raw or virgin?
1067
00:35:14,068 --> 00:35:15,678
- Neither, neither.
- Neither?
1068
00:35:15,809 --> 00:35:18,159
Okay, so we have a hair company.
1069
00:35:18,290 --> 00:35:20,727
[Peter laughing]
[Passerby 6 laughing]
1070
00:35:20,857 --> 00:35:24,078
Do you like it raw or
virgin when you bang?
1071
00:35:25,514 --> 00:35:27,864
- No.
- She's a child. She's 13.
1072
00:35:28,996 --> 00:35:30,563
[judges chuckling]
1073
00:35:30,693 --> 00:35:31,781
- I shop with AddaBang,
of course,
1074
00:35:31,912 --> 00:35:33,479
my hair lasts up to four years.
1075
00:35:33,609 --> 00:35:34,871
I shop with AddaBang, of course,
1076
00:35:35,002 --> 00:35:36,830
I like it raw when I bang.
1077
00:35:38,223 --> 00:35:40,834
- You need a hair company
with a store in America.
1078
00:35:40,964 --> 00:35:42,531
- Do y'all prefer it raw
1079
00:35:42,662 --> 00:35:44,707
or do y'all like it virgin?
1080
00:35:44,838 --> 00:35:47,710
Nasty, I meant virgin
or raw hair, ooey.
1081
00:35:47,841 --> 00:35:49,756
AddaBang is a Black-owned
business,
1082
00:35:49,886 --> 00:35:52,324
and homegirl used to
sell me my hair
1083
00:35:52,454 --> 00:35:54,804
back in, like, 2016
in high school.
1084
00:35:54,935 --> 00:35:56,763
Her mom used to literally,
1085
00:35:56,893 --> 00:35:58,591
before DoorDash was a thing,
1086
00:35:58,721 --> 00:36:01,028
her mama was DoorDash
in wigs and wick.
1087
00:36:01,159 --> 00:36:03,770
This is the lace before I
even put the damn band on.
1088
00:36:03,900 --> 00:36:06,164
Let's check on this lace.
1089
00:36:06,294 --> 00:36:07,730
- It's this thing again.
1090
00:36:07,861 --> 00:36:08,992
- [Peter] What the fuck?
1091
00:36:09,123 --> 00:36:10,211
- What the hell?
1092
00:36:10,342 --> 00:36:11,386
- What the hell?
1093
00:36:11,517 --> 00:36:13,171
- My homegirl's name is Sededra,
1094
00:36:13,301 --> 00:36:15,085
and she sure did the hell
out this goddamn wig.
1095
00:36:15,216 --> 00:36:16,261
[judges laughing]
1096
00:36:16,391 --> 00:36:18,393
Come on now. What?
1097
00:36:18,524 --> 00:36:19,699
- Let's look at the analytics.
1098
00:36:21,570 --> 00:36:23,050
Okay, good, well, you
can see that peak
1099
00:36:23,181 --> 00:36:25,400
right towards the end
of the challenge.
1100
00:36:25,531 --> 00:36:28,055
Because you've got thousands
of users on the site,
1101
00:36:28,186 --> 00:36:30,057
you've still got big
jumps, right?
1102
00:36:30,188 --> 00:36:32,755
Thousands of people,
so good job.
1103
00:36:32,886 --> 00:36:35,105
Maybe that even surprised you.
1104
00:36:35,236 --> 00:36:36,759
Maybe you should know your
numbers a little better.
1105
00:36:36,890 --> 00:36:38,805
It's a good surprise.
1106
00:36:38,935 --> 00:36:42,112
You had 120 shares
and only 14 posts.
1107
00:36:42,243 --> 00:36:43,592
We had some good content.
1108
00:36:43,723 --> 00:36:45,246
We just didn't have
the quantity-
1109
00:36:45,377 --> 00:36:46,552
- Yes.
- We needed to hit
1110
00:36:46,682 --> 00:36:48,162
those million people.
1111
00:36:48,293 --> 00:36:49,990
- First of all, you
had me cracking up.
1112
00:36:50,120 --> 00:36:53,254
Like, this was a very
cohesive campaign to me.
1113
00:36:53,385 --> 00:36:56,779
I love that from your original
content to the influencers,
1114
00:36:56,910 --> 00:36:59,782
it all felt like, you
know, one campaign here.
1115
00:36:59,913 --> 00:37:01,480
Your mama is the GOAT.
1116
00:37:01,610 --> 00:37:03,046
I love her already for that.
1117
00:37:03,177 --> 00:37:06,311
I think to Rudy's point,
not enough content
1118
00:37:06,441 --> 00:37:07,877
because the content
was really good.
1119
00:37:08,008 --> 00:37:09,183
And then you had influencers
1120
00:37:09,314 --> 00:37:10,489
that represent you so well
1121
00:37:10,619 --> 00:37:12,273
that are so on brand for you.
1122
00:37:12,404 --> 00:37:14,188
They're talking about
the product, the quality.
1123
00:37:14,319 --> 00:37:16,364
I was looking at that, like,
I wanna buy that right now.
1124
00:37:16,495 --> 00:37:19,019
And it still was in theme
with the overall campaign.
1125
00:37:19,149 --> 00:37:21,239
I think the biggest takeaway
from this is quantity.
1126
00:37:21,369 --> 00:37:22,675
You have something
good going here.
1127
00:37:22,805 --> 00:37:24,677
Now, push it up, times 10 that.
1128
00:37:24,807 --> 00:37:26,069
- Okay, thank you.
1129
00:37:26,200 --> 00:37:28,028
- Your target strategy of humor,
1130
00:37:28,158 --> 00:37:29,159
I mean, I think you nailed it.
1131
00:37:29,290 --> 00:37:30,596
We were all dying laughing.
1132
00:37:30,726 --> 00:37:32,250
I mean, I wish I had
10 more videos.
1133
00:37:32,380 --> 00:37:34,426
To their point, that
more would be awesome.
1134
00:37:34,556 --> 00:37:36,341
It seems like it's such
a fun product,
1135
00:37:36,471 --> 00:37:38,821
and it sells itself when your
customers are sharing it.
1136
00:37:38,952 --> 00:37:40,432
So I would lean heavy into that
1137
00:37:40,562 --> 00:37:42,608
because getting just
general influencers
1138
00:37:42,738 --> 00:37:43,783
might not be the play.
1139
00:37:43,913 --> 00:37:45,219
You have your customer base,
1140
00:37:45,350 --> 00:37:46,829
especially based on
your users here,
1141
00:37:46,960 --> 00:37:48,483
that will keep selling
that product for you
1142
00:37:48,614 --> 00:37:50,833
and create more fun
viral content.
1143
00:37:50,964 --> 00:37:52,270
You're definitely gonna
get the eyeballs now.
1144
00:37:52,400 --> 00:37:53,662
It's about turning
'em into sales
1145
00:37:53,793 --> 00:37:55,229
and increasing that engagement.
1146
00:37:55,360 --> 00:37:57,231
- I can't emphasize
enough subtitles,
1147
00:37:57,362 --> 00:37:59,102
especially your name
AddaBang, right?
1148
00:37:59,233 --> 00:38:02,105
It just as they're saying it
even in the grocery store,
1149
00:38:02,236 --> 00:38:04,107
you're popping the
name constantly.
1150
00:38:04,238 --> 00:38:06,066
I like the name, it's catchy.
1151
00:38:06,196 --> 00:38:08,721
And if it's just repeated
on screen,
1152
00:38:08,851 --> 00:38:10,200
it'll start sticking.
1153
00:38:10,331 --> 00:38:11,289
And I would suggest,
like, jumping,
1154
00:38:11,419 --> 00:38:12,855
and staying on that,
1155
00:38:12,986 --> 00:38:14,248
and going hard on it.
- Okay.
1156
00:38:14,379 --> 00:38:15,554
AddaBang, AddaBang, AddaBang.
1157
00:38:15,684 --> 00:38:17,295
- Yes.
- But also 14 posts
1158
00:38:17,425 --> 00:38:19,384
is probably the thing
that's a little,
1159
00:38:19,514 --> 00:38:20,428
like, that's yeah.
- Very low, very low.
1160
00:38:20,559 --> 00:38:22,343
- Slow down to speed up.
1161
00:38:22,474 --> 00:38:26,521
That means slow down to
understand your business.
1162
00:38:26,652 --> 00:38:28,480
Do the little things
1163
00:38:28,610 --> 00:38:30,090
to understand where
the leverage is.
1164
00:38:30,220 --> 00:38:32,440
Once you figure out
what works, go hard
1165
00:38:32,571 --> 00:38:35,356
and go fast to the wall,
1166
00:38:35,487 --> 00:38:37,271
pedal to the metal.
1167
00:38:37,402 --> 00:38:38,359
- But you did get thousands
of people on your website.
1168
00:38:38,490 --> 00:38:39,839
It's a great job.
1169
00:38:39,969 --> 00:38:41,362
Thank you very much,
a lot of fun.
1170
00:38:41,493 --> 00:38:42,972
- Maybe I should stop
overthinking.
1171
00:38:43,103 --> 00:38:44,887
Just put it out there
1172
00:38:45,018 --> 00:38:47,063
'cause I can see that they
love it, they were laughing.
1173
00:38:47,194 --> 00:38:48,891
The engagement, they gave
me confirmation,
1174
00:38:49,022 --> 00:38:50,893
but also the little things
I can work on
1175
00:38:51,024 --> 00:38:53,766
just to make that go skyrocket.
1176
00:38:53,896 --> 00:38:57,247
- So my strategy with this
was to go all around LA
1177
00:38:57,378 --> 00:38:59,032
and create some viral content.
1178
00:38:59,162 --> 00:39:01,904
So I did some art in LA.
1179
00:39:02,035 --> 00:39:04,211
I did street interviews
where I asked people
1180
00:39:04,342 --> 00:39:05,734
if they wanted to
taste my ChiChi
1181
00:39:05,865 --> 00:39:07,040
'cause the brand is
called Chichi.
1182
00:39:07,170 --> 00:39:09,347
I painted a man's chest.
1183
00:39:09,477 --> 00:39:10,957
And all of that kind
of tied together
1184
00:39:11,087 --> 00:39:13,307
to explain to people why
we want everybody
1185
00:39:13,438 --> 00:39:14,787
to eat chickpeas for breakfast.
1186
00:39:15,831 --> 00:39:16,919
You wanna taste my ChiChi?
1187
00:39:17,050 --> 00:39:18,965
- What type of candy is that?
1188
00:39:19,095 --> 00:39:20,445
- [Chiara] Do you wanna
taste my ChiChi?
1189
00:39:20,575 --> 00:39:22,969
- Yeah, let me try.
Oh, it's dope.
1190
00:39:23,099 --> 00:39:24,057
- [Chiara] Do you wanna
taste my ChiChi?
1191
00:39:24,187 --> 00:39:25,493
- That's weird as hell.
1192
00:39:25,624 --> 00:39:26,929
- [Passerby 8] Hey,
how's it going?
1193
00:39:27,060 --> 00:39:27,930
- [Chiara] Do you wanna
taste my ChiChi?
1194
00:39:28,061 --> 00:39:29,105
- I'm okay for now.
1195
00:39:29,236 --> 00:39:30,063
You know, actually, I'll try it.
1196
00:39:30,193 --> 00:39:31,238
Oh, it's delicious.
1197
00:39:31,369 --> 00:39:32,761
- Do you wanna taste my ChiChi?
1198
00:39:32,892 --> 00:39:33,980
You could have this for free.
1199
00:39:34,110 --> 00:39:35,634
Do you wanna taste my ChiChi?
1200
00:39:35,764 --> 00:39:37,331
- Fruity, the texture is good.
1201
00:39:37,462 --> 00:39:38,680
- [Chiara] Do you guys
wanna taste my ChiChi?
1202
00:39:38,811 --> 00:39:39,681
[cricket chirping]
1203
00:39:39,812 --> 00:39:41,117
- Oh, no, thank you.
1204
00:39:41,248 --> 00:39:42,118
- [Chiara] Do you wanna
taste my ChiChi?
1205
00:39:42,249 --> 00:39:43,337
- Booby?
1206
00:39:43,468 --> 00:39:44,556
- It's an oatmeal alternative.
1207
00:39:44,686 --> 00:39:45,992
Do you wanna taste my ChiChi?
1208
00:39:46,122 --> 00:39:47,689
[Rudy laughing]
1209
00:39:47,820 --> 00:39:49,125
- Great, let's take a
look at the numbers
1210
00:39:49,256 --> 00:39:51,301
and check your analytics out.
1211
00:39:51,432 --> 00:39:53,826
So as we can see, you
had a big peak, right?
1212
00:39:53,956 --> 00:39:55,654
Maybe one video went viral.
1213
00:39:55,784 --> 00:39:57,917
And then obviously, something
we've gotta discuss,
1214
00:39:58,047 --> 00:40:01,007
a big zero on the collaborator
and influencer side.
1215
00:40:01,137 --> 00:40:03,226
- Did you attempt to bring
in influencers?
1216
00:40:03,357 --> 00:40:05,228
Or was that a strategy on
purpose not to have any?
1217
00:40:05,359 --> 00:40:07,143
- It was a choice not
to use influencers.
1218
00:40:07,274 --> 00:40:09,798
And also, we're pretty
tight on cash,
1219
00:40:09,929 --> 00:40:11,017
and I just could not spend it
1220
00:40:11,147 --> 00:40:12,714
on influencers this challenge.
1221
00:40:12,845 --> 00:40:14,324
And was that the right
choice? I don't know.
1222
00:40:14,455 --> 00:40:16,283
But I had to do this as
low budget as possible.
1223
00:40:16,414 --> 00:40:18,851
- In that same vein, you
have the product,
1224
00:40:18,981 --> 00:40:20,592
and you went on the street
1225
00:40:20,722 --> 00:40:22,507
comfortably asking people
to try your ChiChi.
1226
00:40:22,637 --> 00:40:25,205
So reaching out to them,
even on Instagram or TikTok,
1227
00:40:25,335 --> 00:40:26,380
those influencers you do want
1228
00:40:26,511 --> 00:40:27,729
and offering them free product.
1229
00:40:27,860 --> 00:40:29,514
Don't worry about cash.
1230
00:40:29,644 --> 00:40:31,994
Cash won't convince your
micro-influencer to try ChiChi.
1231
00:40:32,125 --> 00:40:33,474
It's, "Can I send
you some product?
1232
00:40:33,605 --> 00:40:35,345
And if you like it,
will you share?"
1233
00:40:35,476 --> 00:40:37,478
For entrepreneurs, when they
try to attach their brand
1234
00:40:37,609 --> 00:40:40,089
to an influential
individual or other brand,
1235
00:40:40,220 --> 00:40:41,874
they focus on the biggest
and baddest.
1236
00:40:42,004 --> 00:40:43,441
Can I get the biggest
influencers in the world
1237
00:40:43,571 --> 00:40:45,443
to talk about my product
or service?
1238
00:40:45,573 --> 00:40:48,446
While that may sound like
the best path day one,
1239
00:40:48,576 --> 00:40:50,535
the more micro-influencers,
the people that
1240
00:40:50,665 --> 00:40:52,493
have a stronger community
with a smaller number,
1241
00:40:52,624 --> 00:40:55,235
tend to move the needle
exponentially better.
1242
00:40:55,365 --> 00:40:56,671
- If you sent to a hundred
influencers,
1243
00:40:56,802 --> 00:40:58,368
not a huge expense,
1244
00:40:58,499 --> 00:41:00,066
you would've gotten a
dozen posts for sure.
1245
00:41:00,196 --> 00:41:01,546
That being said,
1246
00:41:01,676 --> 00:41:03,635
I love your courage
to be out there.
1247
00:41:03,765 --> 00:41:05,071
To be able to go out there
1248
00:41:05,201 --> 00:41:06,725
and talk to people
on the street,
1249
00:41:06,855 --> 00:41:08,422
embarrass yourselves,
takes a lot of guts,
1250
00:41:08,553 --> 00:41:10,250
so congratulations on that.
1251
00:41:10,380 --> 00:41:12,165
- Thanks.
- And I did love the idea,
1252
00:41:12,295 --> 00:41:14,254
and the reactions, and
the use of subtitles.
1253
00:41:14,384 --> 00:41:16,474
It seems like you have
a good grasp on social.
1254
00:41:16,604 --> 00:41:18,258
The influencers would
definitely would've helped.
1255
00:41:18,388 --> 00:41:19,912
- Yeah.
- For advice for everybody,
1256
00:41:20,042 --> 00:41:21,653
when I think about influencers,
1257
00:41:21,783 --> 00:41:23,350
it's finding people who
have the same ethos as you
1258
00:41:23,481 --> 00:41:25,439
was the ultimate end goal.
- Yeah.
1259
00:41:25,570 --> 00:41:27,267
- For each of you, there
is a demographic
1260
00:41:27,397 --> 00:41:28,964
that truly cares, it's
not about the money.
1261
00:41:29,095 --> 00:41:30,836
A lot of them have millions
of followers,
1262
00:41:30,966 --> 00:41:32,315
not of product placements,
1263
00:41:32,446 --> 00:41:33,882
because they believe
in something.
1264
00:41:34,013 --> 00:41:36,494
Those are the people
you want to be involved
1265
00:41:36,624 --> 00:41:37,886
in the business.
1266
00:41:38,017 --> 00:41:39,540
- You had a couple
of good videos,
1267
00:41:39,671 --> 00:41:41,673
but you kinda failed to
bring it all together.
1268
00:41:41,803 --> 00:41:43,370
You didn't bring in
the influencers.
1269
00:41:43,501 --> 00:41:44,458
I think that was a mistake.
1270
00:41:44,589 --> 00:41:45,894
You could have turned this
1271
00:41:46,025 --> 00:41:49,115
into a massive multimillion-view
success,
1272
00:41:49,245 --> 00:41:50,725
but you just had to
stay a little more
1273
00:41:50,856 --> 00:41:53,075
focused on a couple
of big viral things
1274
00:41:53,206 --> 00:41:54,250
because I think that
could have really
1275
00:41:54,381 --> 00:41:55,687
won this challenge for you.
1276
00:41:55,817 --> 00:41:56,818
And I think if you had
done that here,
1277
00:41:56,949 --> 00:41:58,341
the results standing there
1278
00:41:58,472 --> 00:41:59,865
would be really different
right now.
1279
00:41:59,995 --> 00:42:02,824
But great job still, lots
of great videos,
1280
00:42:02,955 --> 00:42:04,304
and you can do better next time.
1281
00:42:04,434 --> 00:42:05,523
Thank you.
- Awesome.
1282
00:42:05,653 --> 00:42:07,307
Not feeling very confident.
1283
00:42:07,437 --> 00:42:09,657
I really missed the
boat on the influencers.
1284
00:42:09,788 --> 00:42:11,441
Obviously, that was a mistake,
1285
00:42:11,572 --> 00:42:14,183
but also whatever happens,
happens for a reason.
1286
00:42:14,314 --> 00:42:16,882
- So look, we're down
to the final four.
1287
00:42:17,012 --> 00:42:18,884
The ideas you have to come
1288
00:42:19,014 --> 00:42:21,103
and show up with to win
is getting harder
1289
00:42:21,234 --> 00:42:22,931
every single challenge.
1290
00:42:23,062 --> 00:42:24,716
We're gonna meet and
bring you back in
1291
00:42:24,846 --> 00:42:26,326
to see who stays
1292
00:42:26,456 --> 00:42:28,241
and who's gonna go through
to the final.
1293
00:42:29,764 --> 00:42:31,157
[scene whooshing]
1294
00:42:31,287 --> 00:42:33,725
[foreboding music]
1295
00:42:33,855 --> 00:42:35,640
- I'm feeling nervous,
1296
00:42:35,770 --> 00:42:37,119
a lot of regrets.
1297
00:42:37,250 --> 00:42:39,034
- [To Tam] What's wrong, guys?
1298
00:42:39,165 --> 00:42:41,428
- The judges, their feedback
was just pretty negative.
1299
00:42:41,559 --> 00:42:43,952
Being in the top four,
it's been a lot.
1300
00:42:44,083 --> 00:42:45,475
- [Sededra] It's okay, baby.
1301
00:42:45,606 --> 00:42:47,521
- [Producer] You guys okay?
1302
00:42:47,652 --> 00:42:49,523
- I'm so sorry.
1303
00:42:49,654 --> 00:42:51,090
- You'll be fine, Chiara.
1304
00:42:51,220 --> 00:42:53,483
- It's been a really
insane experience.
1305
00:42:53,614 --> 00:42:55,137
I've done so much,
1306
00:42:55,268 --> 00:42:58,314
and I've been so tired
and so stressed out.
1307
00:43:00,403 --> 00:43:01,796
I kinda accepted my fate
1308
00:43:01,927 --> 00:43:04,016
that the universe will
do something.
1309
00:43:05,931 --> 00:43:07,323
[scene whooshing]
1310
00:43:07,454 --> 00:43:08,324
- So not probably
an easy decision,
1311
00:43:08,455 --> 00:43:09,456
but one we gotta make.
1312
00:43:09,587 --> 00:43:10,631
So what'd you guys think?
1313
00:43:10,762 --> 00:43:11,763
- I love Sededra's content.
1314
00:43:11,893 --> 00:43:12,938
- Yeah
- I thought hers
1315
00:43:13,068 --> 00:43:14,635
was obviously the most cohesive,
1316
00:43:14,766 --> 00:43:15,767
had us all cracking up.
1317
00:43:15,897 --> 00:43:17,029
- Yep.
- And then also,
1318
00:43:17,159 --> 00:43:18,639
you understood the product
1319
00:43:18,770 --> 00:43:19,727
and how good it is.
- Yes, and they got
1320
00:43:19,858 --> 00:43:20,946
thousands of website hits.
1321
00:43:21,076 --> 00:43:22,077
- Yes.
- Which shows it
1322
00:43:22,208 --> 00:43:23,644
correlates to engagement,
1323
00:43:23,775 --> 00:43:25,385
which was a key part of
the challenge too.
1324
00:43:25,515 --> 00:43:26,778
- She also had clarity, she
stood up there and said,
1325
00:43:26,908 --> 00:43:28,431
"My strategy was humor,"
and she hit it.
1326
00:43:28,562 --> 00:43:30,216
- And the whole personality
felt aligned.
1327
00:43:30,346 --> 00:43:31,739
- Yes!
- Like, even the influencers
1328
00:43:31,870 --> 00:43:33,436
were, like, similar humor.
1329
00:43:33,567 --> 00:43:35,656
So we all like Sededra's
campaign generally.
1330
00:43:35,787 --> 00:43:38,093
J. Butler's, I personally
thought it was lackluster.
1331
00:43:38,224 --> 00:43:40,052
He didn't push it.
- Yeah, he started off good.
1332
00:43:40,182 --> 00:43:42,184
I love that current events
and jumping on trends, right?
1333
00:43:42,315 --> 00:43:44,883
Jumping on a trend, it's
great, but he didn't finish.
1334
00:43:45,013 --> 00:43:45,884
- [Rudy] Well, he didn't
pull it off,
1335
00:43:46,014 --> 00:43:47,625
right?
- Yes.
1336
00:43:47,755 --> 00:43:48,713
- That's a big idea, but
it's like when you go big,
1337
00:43:48,843 --> 00:43:50,279
you gotta follow through.
1338
00:43:50,410 --> 00:43:51,716
- And I also didn't think
it was on target
1339
00:43:51,846 --> 00:43:53,326
to what his mission
was, which was-
1340
00:43:53,456 --> 00:43:54,327
- Totally right, yeah.
- Luxury clothing
1341
00:43:54,457 --> 00:43:55,937
at an affordable price.
1342
00:43:56,068 --> 00:43:57,286
- And then I think ChiChi
was the same.
1343
00:43:57,417 --> 00:43:58,897
I saw a bit of traction
with the,
1344
00:43:59,027 --> 00:44:00,681
"You wanna try my ChiChi?"
1345
00:44:00,812 --> 00:44:02,988
But, like, I would've played
off the hell outta that.
1346
00:44:03,118 --> 00:44:04,642
If it was like-
- She's the most native too.
1347
00:44:04,772 --> 00:44:06,121
You could see the way
she cut that video.
1348
00:44:06,252 --> 00:44:07,253
- Yes.
- With the guy,
1349
00:44:07,383 --> 00:44:08,428
"Is he checking me out?"
1350
00:44:08,558 --> 00:44:09,995
And then he says, "No."
1351
00:44:10,125 --> 00:44:11,170
- [Rudy] She's good,
yeah, yeah, yeah.
1352
00:44:11,300 --> 00:44:12,388
- And subtitling all the videos,
1353
00:44:12,519 --> 00:44:13,738
which I can't emphasize enough
1354
00:44:13,868 --> 00:44:15,087
if you're gonna do
social content,
1355
00:44:15,217 --> 00:44:16,958
except the campaign is...
1356
00:44:17,089 --> 00:44:18,743
- Yeah, around the actual,
she had no influencers,
1357
00:44:18,873 --> 00:44:20,092
which was a big mistake.
- Didn't have the influencers.
1358
00:44:20,222 --> 00:44:21,484
- The results were there, like-
1359
00:44:21,615 --> 00:44:23,051
- Well, you know,
it's interesting
1360
00:44:23,182 --> 00:44:24,879
because we had the twins,
Moon + Heart,
1361
00:44:25,010 --> 00:44:26,794
that had the most impressions,
1362
00:44:26,925 --> 00:44:28,274
but I actually thought their
campaign was the weakest.
1363
00:44:28,404 --> 00:44:30,058
- Their engagement
was less than 1%.
1364
00:44:30,189 --> 00:44:32,670
- So as we know in business,
that's not sustainable.
1365
00:44:32,800 --> 00:44:34,410
- So 2% engagement,
1366
00:44:34,541 --> 00:44:36,064
not great.
- Yeah.
1367
00:44:36,195 --> 00:44:37,500
Yeah, and they had the
spaghetti strategy.
1368
00:44:37,631 --> 00:44:38,458
- Exactly.
- Let's drop 50 videos
1369
00:44:38,588 --> 00:44:39,677
at the wall and see.
1370
00:44:39,807 --> 00:44:40,895
- They didn't have a strategy,
1371
00:44:41,026 --> 00:44:42,636
so they couldn't even explain
1372
00:44:42,767 --> 00:44:43,985
their own strategy.
- I think if they had done
1373
00:44:44,116 --> 00:44:45,726
the BJ strategy all week-
- Yeah,
1374
00:44:45,857 --> 00:44:46,509
that would've blown up.
- Like, that could've been
1375
00:44:46,640 --> 00:44:48,424
a winner, right?
1376
00:44:48,555 --> 00:44:49,077
- Most of the content didn't
know what they're selling.
1377
00:44:49,208 --> 00:44:50,296
- No.
1378
00:44:50,426 --> 00:44:51,776
Well, this is tough, right?
1379
00:44:51,906 --> 00:44:53,168
But I think we have
our decision.
1380
00:44:53,299 --> 00:44:54,604
Let's do it.
[Michelle cheering]
1381
00:44:54,735 --> 00:44:55,997
- It's a big deal.
- Here we go.
1382
00:44:56,128 --> 00:44:56,824
Here we go.
- Yeah, it's close.
1383
00:44:56,955 --> 00:44:58,043
[dramatic music]
1384
00:44:58,173 --> 00:45:01,133
[footsteps plodding]
1385
00:45:03,657 --> 00:45:04,919
So look, we're back.
1386
00:45:05,050 --> 00:45:06,704
There's four businesses here,
1387
00:45:06,834 --> 00:45:11,012
and three of you will be
going through to the final,
1388
00:45:11,143 --> 00:45:14,624
means one of you will
be going home today.
1389
00:45:14,755 --> 00:45:15,843
[dramatic music continues]
1390
00:45:16,322 --> 00:45:19,412
The first business through
to the final
1391
00:45:20,152 --> 00:45:21,196
is
1392
00:45:21,327 --> 00:45:24,722
[dramatic music continues]
1393
00:45:26,288 --> 00:45:28,160
AddaBang, congratulations.
1394
00:45:29,204 --> 00:45:32,164
[uplifting music]
1395
00:45:32,294 --> 00:45:35,863
- Whoo, yeah. [chuckles]
1396
00:45:35,994 --> 00:45:37,473
I'm excited.
1397
00:45:37,604 --> 00:45:39,214
To know that I'm in top
three, I'm grateful.
1398
00:45:39,345 --> 00:45:41,739
- And of course, in
true Rudy fashion,
1399
00:45:41,869 --> 00:45:43,566
I have one more surprise
for you.
1400
00:45:43,697 --> 00:45:45,830
As you know, I brought
in Vito, your mentor.
1401
00:45:45,960 --> 00:45:49,834
He's actually gifting
you a $50,000 PR package
1402
00:45:49,964 --> 00:45:52,271
to go on and reach millions
more people.
1403
00:45:52,401 --> 00:45:54,664
- Oh my God, thank you.
1404
00:45:54,795 --> 00:45:56,405
- You brought in influencers,
1405
00:45:56,536 --> 00:46:00,148
and your website, you
got thousands more hits.
1406
00:46:00,279 --> 00:46:02,542
And thousands of hits
equals a lot of money.
1407
00:46:02,672 --> 00:46:04,239
So for me, you hit home
1408
00:46:04,370 --> 00:46:05,893
running those categories,
great job.
1409
00:46:06,024 --> 00:46:06,720
- Thank you, see you guys.
1410
00:46:08,940 --> 00:46:10,158
I'm like, "Wow, that's me."
1411
00:46:10,289 --> 00:46:11,681
I'm having imposter syndrome.
1412
00:46:11,812 --> 00:46:14,119
I am not gonna cry, mm-mm.
1413
00:46:14,249 --> 00:46:15,990
Is that done? Are we done?
1414
00:46:16,121 --> 00:46:19,124
- [Sededra's Mom] Our
campaign hit some views, baby.
1415
00:46:19,254 --> 00:46:21,126
Do you hear me?
1416
00:46:21,256 --> 00:46:23,171
- Yeah.
- We hit some views!
1417
00:46:23,302 --> 00:46:24,433
- And now, there is three.
1418
00:46:25,913 --> 00:46:27,480
Three amazing businesses.
1419
00:46:27,610 --> 00:46:29,743
I know this last week's
challenge was tough
1420
00:46:29,874 --> 00:46:32,267
and you guys pulled
out all the stops.
1421
00:46:32,398 --> 00:46:35,749
The next business to
go through to the final
1422
00:46:35,880 --> 00:46:38,317
[dramatic music]
1423
00:46:39,492 --> 00:46:40,232
is ChiChi.
1424
00:46:41,320 --> 00:46:43,365
Ciara, congratulations.
1425
00:46:43,496 --> 00:46:45,150
- You had some really
funny moments,
1426
00:46:45,280 --> 00:46:47,326
really great content, super
native to the platforms.
1427
00:46:47,456 --> 00:46:49,110
Of course, we would've
wanted to see you
1428
00:46:49,241 --> 00:46:51,852
reach even more people,
work with influencers,
1429
00:46:51,983 --> 00:46:53,767
but if you take that strategy
of what you were doing
1430
00:46:53,898 --> 00:46:56,814
and you amplify that
with collaborators,
1431
00:46:56,944 --> 00:46:58,728
you know, it's a really
solid strategy.
1432
00:46:58,859 --> 00:47:00,339
- You really figured out
how to create the content
1433
00:47:00,469 --> 00:47:03,081
in a way that was
engaging and fun.
1434
00:47:03,211 --> 00:47:05,474
You were just missing that
amplifier, that rocket fuel,
1435
00:47:05,605 --> 00:47:08,303
which is 1, or 2, or
10 influencers away,
1436
00:47:08,434 --> 00:47:10,175
and that's not something
that you can't get tomorrow,
1437
00:47:10,305 --> 00:47:11,872
so I think you're
set up very well.
1438
00:47:12,003 --> 00:47:13,439
And I wanna congratulate
you also.
1439
00:47:13,569 --> 00:47:15,310
It's exciting what you're doing.
1440
00:47:15,441 --> 00:47:17,356
- You had the foundations
there 'cause you caught up
1441
00:47:17,486 --> 00:47:20,272
and held your own even
without influencers
1442
00:47:20,402 --> 00:47:22,535
in a category that's
so hard, right?
1443
00:47:22,665 --> 00:47:25,320
Like chickpeas, so that's
where it really impresses me.
1444
00:47:25,451 --> 00:47:27,496
Congratulations, I'll
see you in the final.
1445
00:47:27,627 --> 00:47:29,281
- That was pretty unexpected
1446
00:47:29,411 --> 00:47:30,935
'cause I thought I was
gonna be eliminated.
1447
00:47:31,065 --> 00:47:33,851
I know that I did not
get as many impressions
1448
00:47:33,981 --> 00:47:35,504
as the other teams,
1449
00:47:35,635 --> 00:47:36,984
but I was proud of the
content that I made
1450
00:47:37,115 --> 00:47:38,856
and I did step outside
my comfort zone.
1451
00:47:38,986 --> 00:47:40,814
[Chiara sobbing]
1452
00:47:40,945 --> 00:47:44,600
[lighthearted music]
1453
00:47:44,731 --> 00:47:46,298
[scene whooshing]
1454
00:47:46,428 --> 00:47:48,866
- So look, I know it's
been a tough 60 days.
1455
00:47:48,996 --> 00:47:51,520
And for me, this is the
toughest moment right now.
1456
00:47:51,651 --> 00:47:53,522
But at the end of the
day, in business,
1457
00:47:53,653 --> 00:47:55,220
someone has to move forward.
1458
00:47:55,350 --> 00:47:57,135
And in this challenge, sadly,
1459
00:47:57,265 --> 00:47:58,658
someone has to go home.
1460
00:47:58,788 --> 00:48:00,181
This wasn't an easy decision.
1461
00:48:01,487 --> 00:48:03,402
- I am so incredibly proud
1462
00:48:03,532 --> 00:48:05,186
from the bottom of my heart.
1463
00:48:05,317 --> 00:48:07,972
Moon + Heart over here with
the content that we saw,
1464
00:48:08,102 --> 00:48:10,278
the biggest challenge is
that nothing felt cohesive.
1465
00:48:10,409 --> 00:48:12,324
Hitting that large
number on the impressions
1466
00:48:12,454 --> 00:48:14,282
is really great, but
then, you know,
1467
00:48:14,413 --> 00:48:15,893
what's the follow-through?
1468
00:48:16,023 --> 00:48:17,242
We didn't see a lot
of that engagement.
1469
00:48:17,372 --> 00:48:18,852
What I did love is that you guys
1470
00:48:18,983 --> 00:48:20,332
put out a lot of content,
1471
00:48:20,462 --> 00:48:22,116
and you did reach out
to influencers,
1472
00:48:22,247 --> 00:48:24,336
but ultimately, didn't
see it all come together.
1473
00:48:24,466 --> 00:48:27,078
J. Butler Golf, I really,
1474
00:48:27,208 --> 00:48:29,123
really wish I would've
seen you push further
1475
00:48:29,254 --> 00:48:30,603
'cause I know it's in you,
1476
00:48:30,733 --> 00:48:32,561
but ultimately, I felt
like the content
1477
00:48:32,692 --> 00:48:35,303
was almost at 40% of
what you're capable
1478
00:48:35,434 --> 00:48:37,305
of in terms of entertaining
audiences,
1479
00:48:37,436 --> 00:48:40,047
getting their attention 'cause
I know there's a lot in you.
1480
00:48:40,178 --> 00:48:41,788
- You guys are great.
1481
00:48:41,919 --> 00:48:43,268
Right, you've done great,
you've got this far.
1482
00:48:43,398 --> 00:48:44,834
And I know you'll both go on
1483
00:48:44,965 --> 00:48:46,880
and have more greatness
in your business.
1484
00:48:47,011 --> 00:48:49,404
But the final business
going through
1485
00:48:49,535 --> 00:48:52,625
to the finals of
"60 Day Hustle,"
1486
00:48:52,755 --> 00:48:55,149
[tense music]
1487
00:49:04,245 --> 00:49:05,159
is J. Butler Golf.
1488
00:49:08,467 --> 00:49:09,903
- Congratulations, you did it.
1489
00:49:10,034 --> 00:49:11,383
- Congratulations.
1490
00:49:11,513 --> 00:49:12,732
- [To Nya] I knew you can do it.
1491
00:49:12,862 --> 00:49:14,995
[hopeful music]
1492
00:49:15,126 --> 00:49:17,389
- [Rudy] Congratulations.
1493
00:49:17,519 --> 00:49:18,520
[hopeful music continues]
1494
00:49:18,651 --> 00:49:19,652
- I made it to the final.
1495
00:49:20,914 --> 00:49:22,394
It's $100,000 on the line
1496
00:49:22,524 --> 00:49:24,570
and the ability to work
with Rudy and his team.
1497
00:49:24,700 --> 00:49:25,397
I'm grateful.
1498
00:49:27,486 --> 00:49:28,313
I'm on the right path.
1499
00:49:30,054 --> 00:49:32,578
- Watching you on this
journey has been such a joy.
1500
00:49:32,708 --> 00:49:34,362
I know this is just
the beginning.
1501
00:49:34,493 --> 00:49:36,103
- I know you guys
are gonna go on
1502
00:49:36,234 --> 00:49:38,627
and create some greatness
with those candles.
1503
00:49:38,758 --> 00:49:40,194
- Thank you so much.
1504
00:49:40,325 --> 00:49:41,326
It's been such a wonderful
experience,
1505
00:49:41,456 --> 00:49:42,327
and we really learned a lot.
1506
00:49:42,457 --> 00:49:44,198
- We were shocked today.
1507
00:49:44,329 --> 00:49:45,852
It was a surreal moment.
1508
00:49:45,983 --> 00:49:47,419
It's just one of these
moments in life
1509
00:49:47,549 --> 00:49:49,377
that you never know
what can happen.
1510
00:49:49,508 --> 00:49:51,292
So we did fail at
the cohesiveness,
1511
00:49:51,423 --> 00:49:53,251
but we learned so much
during this campaign.
1512
00:49:53,381 --> 00:49:55,383
Yes.
- We're friends for life.
1513
00:49:55,514 --> 00:49:57,385
- Love that.
- Right?
1514
00:49:57,516 --> 00:49:58,647
- Love you guys.
- Love you too.
1515
00:49:58,778 --> 00:49:59,779
- Love you guys.
- Love you guys.
1516
00:49:59,909 --> 00:50:01,389
- I miss you guys already.
1517
00:50:01,520 --> 00:50:03,478
- For us, as long as we
continue our journey,
1518
00:50:03,609 --> 00:50:05,393
that we apply what we learn
1519
00:50:05,524 --> 00:50:07,526
and that we're passionate
about our mission,
1520
00:50:09,223 --> 00:50:11,356
then that is still
winning to us.
1521
00:50:12,748 --> 00:50:15,577
- I never expected to
be in the final.
1522
00:50:15,708 --> 00:50:18,189
Chiara and Sededra,
they're brilliant women,
1523
00:50:18,319 --> 00:50:21,496
and I wish them luck. [laughs]
1524
00:50:23,803 --> 00:50:25,370
- [Michelle] Next time
on "60 Day Hustle."
1525
00:50:25,500 --> 00:50:26,806
- We're down to the final three.
1526
00:50:26,936 --> 00:50:28,242
You guys have been tested,
1527
00:50:28,373 --> 00:50:29,896
put through different
challenges.
1528
00:50:30,027 --> 00:50:33,073
For one of you, you're
gonna get $100,000.
1529
00:50:33,204 --> 00:50:35,206
- I'm gonna take that
money and flip it. [laughs]
1530
00:50:35,336 --> 00:50:36,511
♪ Let's go ♪
1531
00:50:36,642 --> 00:50:38,035
♪ There's not a minute of fear ♪
1532
00:50:38,165 --> 00:50:39,732
♪ Fear ♪
♪ There's nobody here ♪
1533
00:50:39,862 --> 00:50:41,429
♪ That could stop me ♪
♪ Stop me ♪
1534
00:50:41,560 --> 00:50:43,083
♪ 'Cause I'm in a league
of my own, good ♪
1535
00:50:43,214 --> 00:50:44,084
♪ Y'all can just seek
out to quash me ♪
1536
00:50:44,215 --> 00:50:45,868
- Here we are, day 60.
1537
00:50:45,999 --> 00:50:47,566
This is literally
the biggest day
1538
00:50:47,696 --> 00:50:49,350
of their entrepreneurial life.
1539
00:50:49,481 --> 00:50:51,483
- You can be confident,
you can be powerful.
1540
00:50:51,613 --> 00:50:54,399
You can stand here and
do whatever you wanna do.
1541
00:50:54,529 --> 00:50:55,400
[audience cheering
and applauding]
1542
00:50:55,530 --> 00:50:57,010
- This is really it.
1543
00:50:57,141 --> 00:50:58,533
Here we go.
1544
00:50:58,664 --> 00:51:01,580
The winner of "60
Day Hustle" is...
1545
00:51:01,710 --> 00:51:03,408
[scene thudding]
1546
00:51:03,538 --> 00:51:04,670
- If you wanna take your
business to the next level,
1547
00:51:04,800 --> 00:51:05,888
go to 60dayhustle.com.
1548
00:51:07,499 --> 00:51:10,023
There, you'll find our "60
Day Hustle" companion course,
1549
00:51:10,154 --> 00:51:11,285
behind the scenes access,
1550
00:51:11,416 --> 00:51:12,808
and interactive challenges.
1551
00:51:12,939 --> 00:51:13,896
♪ Whoo ♪
1552
00:51:14,114 --> 00:51:17,509
["Ding Dong" by Ofri Flint]
1553
00:51:26,039 --> 00:51:27,519
♪ A'right, ding dong ♪
1554
00:51:27,649 --> 00:51:29,129
♪ Ding dong ♪
♪ Ding dong ♪
1555
00:51:29,260 --> 00:51:30,696
♪ Ding dong ♪
♪ Ding dong ♪
1556
00:51:30,826 --> 00:51:32,306
♪ Ding dong ♪
♪ Ding dong ♪
1557
00:51:32,437 --> 00:51:33,873
♪ Ding dong ♪
♪ Ding dong ♪
1558
00:51:34,003 --> 00:51:35,440
♪ Ding dong ♪
♪ Ding dong ♪
1559
00:51:35,570 --> 00:51:37,050
♪ Ding dong ♪
♪ Ding dong ♪
1560
00:51:37,181 --> 00:51:38,617
♪ Ding dong ♪
♪ Ding dong ♪
1561
00:51:38,747 --> 00:51:40,227
♪ Ding dong ♪
♪ Ding dong ♪
1562
00:51:40,358 --> 00:51:41,968
♪ Ding dong ♪
♪ Ding dong ♪
1563
00:51:42,099 --> 00:51:43,535
♪ Ding dong ♪
♪ Ding dong ♪
1564
00:51:43,665 --> 00:51:45,145
♪ Ding dong ♪
♪ Ding dong ♪
1565
00:51:45,276 --> 00:51:46,886
♪ Ding dong ♪
♪ Ding dong ♪
1566
00:51:47,016 --> 00:51:48,888
♪ Ding dong ♪
♪ Ding dong ♪
1567
00:51:49,018 --> 00:51:50,629
♪ Ding dong ding ♪
♪ Ding dong ♪
1568
00:51:50,759 --> 00:51:53,371
[logo thudding]
110034
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