All language subtitles for 60.D.H.S01E02.Branding [eng]

- [Announcer] Last time
on "60 Day Hustle..."

- One of you will win
our $100,000 cash prize

and four of you will go home.

- It's game on.
* Time to show the world that *

* Tough is what I strive for *
- In today's world,

pitching is everything.

So, if you get the pitching
part wrong,

you just fall behind.

- I'm nervous,

because the rug is about to
get pulled underneath them.

- You actually only
have 30 seconds.

- You're kidding.

- Why did y'all not tell me
the pitch was 30 seconds?

(Rudy laughs)
* I'm in it for the glory *

- They're very real.

People are gonna wanna
follow that journey.

- I'm not sure I understand
the business.

- This talks to the existing
audience already in golf.

- Congratulations. You've made
it through to the next round.

(upbeat music)

- It felt really good.
Let me tell you,

- Continuing experiences
like this in your business

are gonna be game-changing.

- I guess what we've learned
is to expect the unexpected.

(upbeat dance music)

* If you been talking
money don't talk to me *

* I be over here where
the bosses be *

* Pockets on thick
'cause I eat my greens *

* Way too hot 3000 degrees *

- Welcome back, guys.

Welcome.
- Yay!

- Eight remain. Eight
businesses.

Now, remember, every day counts.

60 days, just like life,

just like business.

No days off.

When you sleep, when you rest,

another brand, your competitor
gets ahead.

We're just a couple of days in

and I'm already seeing strengths

and I'm seeing weaknesses.

Everyone wants to be
an entrepreneur,

but most people wanna sleep
more than they want success.

Today, we're gonna focus
on the first impression.

Well, sadly, in business,
with your products,

with your service,

you are absolutely judged
by the first impression.

On average,

people see 1,000 products
per day.

Think about that.

How do you stand out as the one?

Well, we're gonna look
at what people think

about your guys' brands
when they see it

for the very first time.

We're gonna play a video.

- Oh no.
- And see first impressions.

(giggles)
- What?

- [Contestant] Oh my God.

(curious music)

- [Interviewer] How you feel?

- A little nervous.

- I like having opinions
on things.

- I won't be touching
no dildos, right?

(people laughing)

- Okay.

- Okay. I was not
expecting this.

- Excuse me.

It's like dad humor
on kids' clothes.

All right, love that.

- This is my first time
ever having a chickpea.

It looks really healthy,

so I was kinda turned off,

but it was good.

(people laughing)

- When I see little like
signatures thing

next to like the more
cleaner font,

I like that.

It feels like my hair.

I mean, you can't go...
It feels like my hair.

Have my boyfriend touch it.

He'll tell you.

Ooh!

Look at me shine.

- Do you put this
on to go tanning?

- Yes.
- Or do you put this on

after you've showered
and you're gonna go out.

- I love even the detail.

That Marcus Alexander just

looks right for some reason.

- Light me for a BJ.

So, I would light this with
intention to get a blowjob?

I'm gonna put that
in the like pile.

(people laughing)

- Who says that you
can't be both

spiritual and not
at the same time?

- I like them. It's like
went there, loved that, cool,

but what are you selling to me?

At first I was just like,
we're so happy you're here.

Well, thank you. I'm
happy I'm here.

I'm just trying to figure
out what you're selling me.

Just make it a little
bit more like bam,

we're a travel website.

- As a guy, if I'm being honest,

if a woman says she'd like it,

that means there's gonna
be other women there.

(people laughing)

- This design definitely
is striking to me.

- Who would wear these?

Someone who wants attention.

(laughs)

I like the shoe,

but this is just not
doing it for me really.

(curious music)

- I feel like this
could be at Whole Foods.

This would be good
for camping, too.

It's $90 for this whole thing?

I feel like that's a
really good price.

- Those 90s kids,

if you walked into they house

and this was on they bed,

it would smell like
pee automatically.

(people laughing)

- That was a little moment,
I have to say.

Yeah.

(intense music)

- Okay, well some
great feedback,

feedback you guys could be
using in your marketing,

in your branding, in
your positioning,

but also a lot of questions.

The problem for a customer

with a question

means they're not a buyer.

- I did hear that
they didn't know

what the glow exactly was

and that makes me realize,
you know what?

I need to add more like
info on the back.

- Now, the thing with branding

is a lot of entrepreneurs
put in the work.

A lot of entrepreneurs hustle.

They have big dreams and goals,

but if they don't
get the branding

and the marketing right,

they're not gonna be successful.

This was the same for me.

I didn't always wear red.

I wasn't born with red hair.

I figured out I've
gotta stand out.

Attention is the new currency

and this brand now that's
called The Red Life

has changed everything for me.

* One time but the whole time
I got love for it that's real *

- I understand The Red Life.

It's about crafting
an image that's you

that still connects with people,

says who you are when
you come in the room

without even having
to say a word.

- We live in a world today

where your personal brand
interlinks with the product.

So, there's no separation now.

So, I've got a special
treat for you guys today.

I'm gonna take you to
a billion-dollar brand.

Are you ready?
- Yes!

- Let's go.

(upbeat dance music)

(images whoosh)

(people chattering)

(upbeat music)

- I was stoked when I found out.

I love Fabletics and
so does Niki.

We're literally obsessed. We
always work out in their gear.

- So, as you can see,

we're at the Fabletics HQ.

Obviously, this phase
is about branding,

so I figured how do I show
you guys world-class branding?

So, I've arranged a tour
with my friend Ashley.

She's the brand president
here at Fabletics.

(people clapping)

- Hi.
- Hi.

- Hi. Welcome everyone.

I'm so excited to
welcome you to Fabletics.

We believe at Fabletics

we have some of the
best branding

and would love to share with you

what we've learned
the last 10 years.

So, let's go on our tour.

- [Contestant] Yay!
(upbeat dance music)

- This is unreal.

Having access to
Fabletics is unbelievable.

(upbeat dance music continues)

- We are lucky enough
that we have a store

right within our headquarters.

One of the more critical
things we can do

is really understand
what our customers

are gonna experience.

- As Ashley was talking
about the brand

and I was standing in the store,

it made me envision my own brand

and like how it can
truly become real.

- So, our founder, she is
working out in our product.

She is wearing it
and testing it.

So, she gets that full
picture of what that means

to not only be an athlete,

but also someone who wanted
really premium active wear

without paying a small
fortune for it.

- They focus on affordability
and so do I.

You look at the quality
of what they're producing

and I want to be in
that same lane.

- We have one more
surprise for you.

Grab your bags. Follow me.

* Woo *

(upbeat music)

- Hi, everyone.
- Hi!

(people cheering)

- [Contestant] Oh my God.

- Welcome to Fabletics.

I'm so excited to have
you all here.

- Thank you.
- Congratulations.

Well, you're probably
all wondering

what the heck is Fabletics?

That is a question that
you're gonna each have

while you're branding
your brand.

Who are you selling
to? What are you about?

What does it look like?

If I can give you some
of my life's lessons

that I've learned along the way,

stick to your vision.

- It's exciting to be here.

It's exciting to kind of see
an insider scoop of the process

and just learn.

We wanna be sponges today.

(images whoosh)

- What did you find as
the most critical elements

to focus on to really
get the brand in position

for accelerated growth?

- I think it was setting
yourself apart

from other brands
and your product.

You have to have great product

or you will not have a brand,

and then the price point.

It's beautifully made.

I stand behind it at
an affordable price.

Who doesn't love that?

You will make it if
you're determined.

- [Contestant] Thank you!
- Good luck.

(people clapping)
- Thank you.

- This experience today
at Fabletics

has made me feel like
I am that much closer

to achieving and accomplishing
my dreams.

- Even the biggest brands
started at zero.

Choosing to build a company

is like choosing to climb
Mount Everest.

It is treacherous as all hell.

So, when building the
60-Day Accelerator,

we partnered with companies
who understand

the journey that these
entrepreneurs are on.

I mean, they were there
themselves at one point

and they wanted to come
forth to support them

with resources, with mentorship,

with tools that give them

the highest probability
of success.

(images whoosh)
(upbeat dance music)

- How's that? Pretty
cool experience,

right?
- Yes.

- The interesting thing
about the successful brands,

they all started with an idea,

which led to a story.

So, that leads me to
the next challenge.

We're gonna challenge you guys

to create a 60-second
brand story video.

- We have done many
stories video,

but never a brand story.

- And that video is gonna be
judged on four key elements.

The first element is creativity,

the second part is production
quality.

The third part, how do you
connect with the audience?

And the fourth and final part,

pull in and include one
celebrity or influencer.

(suspenseful music)

Even though I'm from L.A.,

I don't know any celebrities
or influencers, sadly.

- Now, the cool thing
about this challenge

is one winner will get a feature

in "Entrepreneur Magazine."

(people cheering)
(upbeat dance music)

- Hearing that we get a feature

in like a huge magazine

is just like next level stakes,

as if we could be more stressed.

- Now, for the bad news.

At the end of this challenge,

one of you will be going home.

(suspenseful music)

So, we are giving them
this video challenge

and the reason I love
this challenge

is most entrepreneurs
have zero creativity

and it sucks and their
stuff's boring

and no one cares except them

and this is gonna define
are they creative?

Can they stand out?

Can they come up with something

that separates themselves
from the other seven people?

(images whoosh)

Now, don't worry.

I'm not gonna leave
you guys hanging.

To save you hours of
production time,

you will all get
access to Vimeo,

where you can easily make,

manage, and share your
brand story videos.

You will also have
access to Artlist,

providing you with the
highest quality music tracks

and sound effects
for your videos,

made by leading artists
worldwide,

and now, let's meet your mentor.

* Ah ha I got it like that *

- My name is Andrea Casanova

and I am a content strategist
to world-leading brands

and entertainment titans.

I want you to start thinking

of what your brand archetype is.

Who were you before?
Who are you now?

Get the photos of back
when you were starting,

get the videos of back
when you were starting,

or before that.

I want you to get very
visual with it.

Stories are important,

because it connects you
to your audience.

It allows you to break
down complex subjects

into a way that it's
familiar to them

and relatable to them.

- Okay, let's start over here.

My brand is called ChiChi

and we make breakfast
out of chickpeas.

(images whoosh)

I did not start this
business alone.

I have an amazing co-founder
named Izzy.

I met Izzy in this
business class

and I said, "What do you
think about this idea?"

She was like, "Well,
I've never heard of that.

That's kind of weird,
but let me taste it."

So, then I went back to my dorm

and I like mushed up
some chickpeas,

and then I brought it
to her the next day

and she ate it and she was like,

"Oh my god, what is this?"

And I go, "It's chickpeas,"

and she said, "I really
wanna do this,"

and I said, "I really
wanna do it, too,"

and that's where the
idea started,

but it's hard working
away from Izzy,

'cause she's also in school

and she's running track,

but we make an effort
to check in

with a proper meeting
once a week.

You got me with chickpeas,
but to someone else,

how can we make sure that
it's creative for them?

'Cause when we think health,

immediately our brain
goes boring.

So, maybe to you it's the
visual element to the story,

which leads me to my next point,

and it's you have
to make sure that

the same way that you're
hooking them verbally,

you're hooking them visually.

- So, how do I connect
my personal stuff

with the product,

which is I'm aiming for
mothers with kids?

- At the end of the day,
it's an entertaining angle.

So, you're actually targeting
the parents

who felt just like
you at some point

and who want a better
future for their kids.

So, I want you to start
thinking about

what that would look like.

To me, branding is where what
your audience thinks of you

and what you think of you meet.

That's why usually people
struggle so much

with their identity online.

It's because they usually
don't know

what that halfway point is.

For the endorsements,

I know that that can
seem a little bit scary

for the celebrity and
influencer endorsements,

but here's two things.

One, we're in L.A.

Someone knows somebody

that knows somebody that
knows somebody.

Number two, slide in
there and be like,

"Here's what's in it for you."

Always phrase things as
what's in it for them,

not what's in it for you.

Remember at the end of the day,

we're talking shareable,

we're talking relatable,

we're talking familiar.

We're looking to be appreciated

and held onto for a long while.

- I connected with
Andrea so much.

When I do sell at the
farmer's markets,

a lot of people, they're
buying because of me.

(intense upbeat music)

- The scariest part about
doing something like this

is I'm one person and
I need an army.

Hey, how are you, man?

We have to create a 60-second
commercial

and I wanted to see if
you wouldn't mind

participating in it.

(suspenseful music)

Thank you.

My plan to grow my business

to a million-dollar company

is to build a culture,

to build a story that
people can connect to,

and I want to build a
brand that can relate

to the everyday person.

- I love making brand
story videos.

The biggest challenge
in the video

is finding influencers
or celebrities,

but I guess I really
need to do this

if I wanna win the competition.

- You got the layout
of the video, right?

Like, I could send you
over the shot list

and that way, we can
kinda figure out

what else we need to
take out and put in,

make it like the brand story.

I do feel like I have
a disadvantage,

because you know I have
to fly back to Atlanta.

Like, that's the only
option for me,

'cause I don't have anything
here to represent my brand.

(suspenseful music)

So, that's what else
there is to do.

Get it together, regardless,
whatever.

Doesn't matter.

(upbeat music)

- Hey, what's up?
- Hello.

- Before I leave, I wanna
give you guys one more thing.

So, one great thing about
this accelerator program,

whether they win or lose,

is they're gonna be equipped

with the tools to go out
and be more successful

and that's a mindset thing.

What will they take from this?

How will they use this
to either go and win

or to go and lose?

We partnered with Better Help.

It's the world's largest
online therapy platform.

You're gonna get one-on-one
support

whenever you need it.

Remember everything's
on the line.

This 60-second video
is gonna dictate

if one of you wins the feature

in "Entrepreneur Magazine"

and it's gonna cascade
your brand into success.

So, don't take these
60 seconds lightly.

You gotta be creative,
you gotta hustle,

you gotta go out there,
find the influencers,

find the celebs, come back,

show me a winning
60-second video.

I will see you guys at
the next judgment.

Take care.

- I'm gonna make a video
that's gonna keep me here,

that's gonna show the world
of what I'm capable of.

Sometimes, we all need
pressure to become diamonds.

* Game time *

* Number nine *

* Diamonds in my teeth
I got a lot of shine *

- The scariest, worst
part of this challenge

is for sure the influencer
thing.

I'm sitting outside Erewhon

looking for famous
people who might walk by.

- We're out here scouting
locations for the shoot.

You see the grass, you
see the chain link fence,

you see the field,

you might see somebody
dissing the video.

- We got to create a
60-second campaign video

and the first thought
that I thought of was,

oh, baby, I need to
go back to Atlanta.

We're about to head to my world.

(jet whooshing)
(intense upbeat music)

- It's day one of filming
for our 60-second video.

We're live from our first scene.

We're trying to really
capture the essence

of our target market
and her everyday life.

You'll see it all come

together.
- Yes.

- So, I'm currently
getting ready

to shoot this 60-second
brand story.

Okay, this is the final look.

(images whoosh)

- So, I emailed my
favorite influencer ever,

Victoria Paris.

She opened it, and then
she never responded to me.

(graphics whoosh)

- I just want ya'll to know,

when Sededra calls, we
pull the team together.

- We pull the team together.
- See, last minute.

(indistinct)

- So, I'm literally
in my closet,

'cause I need complete
silence to do the voiceover.

I have to share my
closet with my daughter.

We haven't created
her space yet,

but I don't mind too much.

Gives us more daddy
daughter time.

(images whoosh)

- We have not, as of today,

one day, secured
a big celebrity.

- Plan B, what do we do now?

Gotta switch it up.

- Today, I called 30
people, maybe more,

received a lot of non responses,

a lot of, "Nos."

Needless to say, it
has not been easy.

- Om.

(graphics whoosh)

Yes.

I have secured my influencer.

- [Person In Gray Sweatshirt]
Hey, Mayan.

- [Dario] Hey, Mayan.

- Here's Dario.

- [Mayan] Hey, Dario.

- Hi!

We're at Mayan Lopez's house.

We're about to gift her all
of these Dinostorus clothes

and she's gonna do like
a gift haul video.

- I just got the best text
message from Izzy ever.

She got an Olympic champion

to make a video about ChiChi.

- So, I just locked
in my influencer

while I'm on the phone
with my mom.

They sent me videos!
I'm so excited!

- The biggest miracle
that I think we pulled

is getting an influencer
to actually have

a filming session with her.

- No audience reacts the
way your audience does.

- My family friend's
family member texted me

and said that she knows
of an influencer

who's down to shoot a
clip for me right now

and good thing I have
this stash of ChiChi here.

(dog barking)
- Oh, yeah.

You stand right here.

Oh, that's perfect.

- Ready?
- Yeah.

- Chi-

Shut up, dog.

(images whoosh)

(keys tapping)
(tense music)

(images whoosh)

- We have to reshoot this,

and now, I have to call
all these stylists back

to see if they can shoot.

(tense music)

Let me just calm down.

Let me just calm down.

I knew it was gonna
be something, bro.

- So, I might be changing
my video,

because I just feel
like it's giving

more of like a commercial vibe.

- One of the people
I was counting on,

they pulled out.

When you're relying on somebody

to do what they're telling
you they're going to do,

as an entrepreneur,
that's everything.

(images whoosh)

- Here she is.

I was able to get my
computer set up,

so now, I can do some editing.

Ooh.

(graphics whoosh)

(electronics beep)

- [Therapist] Hello.
- Hi.

- [Therapist] How's it going?
- Good, how are you?

- Good.
- It's been

a crazy experience in
this whole like 60-day,

like we've been so go, go, go.

It's really pushed me to
like focus on my business,

which is something I've been
like meaning to do for a while,

but I also work a full-time job.

So, I feel like the stressors
have never been higher,

and then obviously, it's
like elimination-based.

So, I think that it's
like brought up

a lot of feelings of
like insecurity

and feelings of just like

wanting to prove that
I'm good enough, maybe.

Life has never been this busy

and I think life will
continue to be this busy

for a really long time, I think.

So, having different tools,

like having a really great
support system at home,

and then also having
tools like Better Help

are definitely key to being
able to balance it all

and not feel that burnout that
I think we feel too often.

(gentle music)
(birds chirping)

(intense music)

- So, it's judgment time.

This is really gonna
make and break

some of their successes.

Dr. Bill, thanks joining us.

Andrea, good to see you

back here.
- Good to see you, too.

- And Terry, welcome.

- My name's Terry Rice.

First of all, I'm
a father of five,

so pretty busy.

I'm also a staff writer at
"Entrepreneur Magazine."

- A lot depends on this
one-minute video.

- I think the most
important thing

is just delivering a message.

At the end of that 60 seconds,

If I don't know who you are

and what you're selling,
you blew it.

- For me is production
value can always change,

but if you don't have
your story down,

then there's no point.

- The last thing I would add
is I'm looking for people

who get to the point.

People overestimate
other people's attention

or even interest in
what they're saying

and therefore, they're saying,

"Oh, wait, wait for it.

We'll get to that part.
We'll get to that part."

No, you won't, 'cause
you lost the audience.

- I'm excited. Let's see.

* I can't take no loss *

* I don't even know
what it costs *

* I hit the ground
and it go off *

- It's eliminations

and it's a lot on the line.

So, everyone's like
wearing black.

Like, they're trying
to be like powerful,

like come at like little,
like a viper.

- Welcome, guys.

Excited to see you back.

Obviously, you see some
familiar faces up here.

- I wish you guys all the best.

- I'm super excited, but
do expect some tough love.

- Now, the winner today
gonna get to work with Terry,

my friend over here,

at "Entrepreneur Magazine."

- I was a fellow creator.
I'm rooting for all of you.

I'm looking forward to seeing
what you have to share.

"Entrepreneur Magazine"
is the path to success

for emerging, as well as
current entrepreneurs.

It's the creme de la creme
in the entrepreneur industry.

- In business, you have to
learn to make hard decisions.

So, there's also an added
element today.

You're gonna have an
impact on who goes home.

(suspenseful music)

- I don't like this.

- You're gonna be partly
judging these videos

from your peers alongside
the judges.

(suspenseful music continues)

Please take a seat.

So, we're in the second
phase now.

I'm expecting them to come
in to wow me and the judges.

(suspenseful music continues)

Sededra, you're up.

- Oh my God.

(suspenseful music continues)

Hello. So, my name is Sededra

and my brand is AddaBang
Xtensions

and we just wanted to convey
a really confident video

and I just wanted to show women

that you can have the
confidence and have fun

and just be yourself.

* Let me start on take my body *

- [Sededra] I just add
a bang and do my thing,

'cause it's my hair
and I bought it

with a personality to
match and rock it.

While these bundles
are beautiful,

this beauty is bountiful.

The versatility and
my femininity

that makes you fall in love

with the same woman
in a different way.

So, the only opinion you
can have about my hair

is how much it slays.

- [Announcer] And that's
a wrap. Period.

- [Rudy] Good job. Love that.

Congrats.

All right, I am clearly
not your customer, okay?

I still don't know
what you sell.

Like, what are you selling?

- So, I sell hair extensions.

You probably just not
the target audience.

Sorry, but...
- No, I clearly

will never wear hair extensions.

How young were you when
you started this brand?

- 16.
- 16.

I mean, that's a story.

- I'm a little sad

that you didn't integrate
your story

a little bit more in this,

because I know that
it's not just about you,

it's about what you're
bringing to the table

for other people.

I think that you're a very
interesting archetype.

I think you did a great job

conveying the vibe
of your brand.

I just think we need to

be a little bit more
straightforward next time.

- I mean, you did a great job.

Like, I think these points
you can incorporate in,

just little tweaks like
that can just take that

from what I believe,

I think it's already good,

and I mean, it can just
go into that greatness.

So, good job.
- Thank you.

- I did that.

So, I'm happy about that.

It wasn't a video that
was done like before.

No, I did that from
scratch in a day.

(tense music)

- The story that you're
going to see today

is called "The One-Person
Campaign."

One person's going home

after this video,

but it won't be me.

Our past may look different

and where we grow up,

well, that matters.

People will doubt you.

People may judge you,

and sometimes, life
will seem unfair.

J. Butler Golf is more
than luxury golf apparel.

We're creating access,
so you can get that job,

get that investment,

and have the confidence
to go be great,

(inspiring music)

because no matter what
walk of life you come from,

- You just need one person.
- You just need one person.

You just need one person.

- It only takes one
person to believe in you.

- You.

(tense music)

- So, this is a great
mission statement video.

That's what we call in marketing
a mission statement video.

You're basically telling
your audience

here's what we're trying to do,

here's what we're like about,

but your brand story
video should be about you

and it should be about
how it relates

or correlates to your audience

and I just don't, I didn't
see that here,

but I definitely see the
direction that you're going with

and I think that with
a little more tweaks

and putting together what
is that story on paper,

you would get closer
to the desired outcome.

- Thank you.

- I feel like you kind
of missed the point.

I think affordability is
a part of your product,

but not the most important part.

- Well, look. We appreciate
the effort.

If you could take a seat,

that would be great.

- Thank you. Thank you.
- Thank you.

Video is the new form
of advertisement.

It's like a Super Bowl ad.

Is this engaging?

Is it captivating the audience?

Is it telling a story that the
audience can resonate with?

So, people watching it go,

"Okay, I get that
and I love that

and I wanna buy that."

Niki, Tiffany,

we'd love to see you up
here and see this video.

- I'm really nervous,
but we love our video.

We stand behind it.

We're so proud of it.

(phone dings)

(gentle music)

- [Tiffany] Remember when
we used to dream

of traveling together?

- [Niki] Why don't we?

(gentle music)

(birds chirping)

(gentle music continues)

(gentle music continues)

(suspenseful music)

- I wanna jump in here first.

So, this is for everyone.

You gotta get to the
point faster,

because in the media,

we say you're burying
the lede, right?

So, there might be some
really important

central parts of the story.

If the first two paragraphs
were like buildup,

no one's gonna get to the end

and I want people to get
to the end of your story,

as well as everyone else's,

because you're doing
impactful work.

Just that small adjustment
would solve

some of these issues,

but the production
value was amazing.

I mean, I got the story.

I loved it, too.

- Thank you.
- Thank you, guys.

- So, next up, Kaylyne.

Love to bring you up
and see you video.

(upbeat music)

- I feel like I implemented
all of the advice

I got from the different
people we got to meet,

especially Andrea.

I wanted to do something
totally different.

Gather around, children,

for a story of Mas Vida's past.

(chimes ding)

Once upon a time,

where dreams took their flight

from a family with little
struggling against the night.

I really do think it's
an attention grabber.

From financial strife to
a world free from harm,

clean green products,

a true eco charm.

And that is the story
of Mas Vida.

(holiday music)

(tense music)

- I hate to say it,

but that was painful
for me to watch.

- Idea's great.

The execution was very
poor, in my opinion.

I just genuinely had no
idea of what was going on.

Less is more, and in this case,

I want you to do so
little, so little.

I think that I would've
preferred a video

of you speaking directly
to the camera

and going straight to the point,

'cause at the end of the day,

your selling point is that
these are clean products

that are accessible to people,

but thank you so much.

- Thank you.
(tense music)

- I feel completely drained.

I feel defeated.

I feel a little angry,
very emotional, very sad.

I wanna stay.

- He talks the talk, but
can he walk the walk?

Marcus Alexander,

Tell us the story.

- This is the story
of my childhood.

It's what inspired
Marcus Alexander

and I wanna take
that inspiration

and improve the world
through beauty of footwear

for life's most important
moments.

People are gonna get eliminated

every step of this competition.

I need to make sure
I'm gonna stay.

(gentle upbeat music)

(gentle upbeat music continues)

(gentle upbeat music continues)

- [Announcer] Marcus Alexander,

the future of heritage footwear.

- All right, Marcus,
Marcus, Marcus.

You are not Absolut Vodka.

Nobody knows you yet.

When you first start a company,

you can't do an image ad.

If you had just taken
that commercial

and put the little blurb

that you said when you first
stepped out in front of us,

it'd been a home run.

I tried to only include
what's necessary,

and sometimes, it doesn't
happen for you.

- If you take that video,

and then put it in a time
capsule for 50 years,

that was a fantastic video.

- [Bill] Totally.

- Because in 50 years,

your brand will be
a legacy brand

where you don't need any text.

- This would be a good
retargeting ad.

So, if someone initially
saw one ad

where it's like features
benefits,

they're thinking about it,

then you resold them
with a lifestyle.

Okay, here's the emotion
and the feeling

behind the brand.
- Well said.

- This would work.
- Thank you for that.

Appreciate that.
- Thank you.

(tense music)

- It stings to be critiqued
that way.

I'm definitely shocked,

but the reality is
I'm making art.

It's creative.

- So, I've already bought the
dinosaurs back from the dead.

Dario, let's see what you got.

(tense upbeat music)

- So, this is my dinosaurs
kids magic campaign.

My name is Dario.

I've been drawing dinosaurs
my whole life.

(gentle upbeat music)
(dinosaur groans)

I design for the world's
most important client,

kids.

- Dinosaur!

(kids cheering)

- [Dario] And the way I see it,

I have a very important
responsibility.

Just ask NBC star...

- Hi, I'm Mayan Lopez
from "Lopez vs Lopez."

I love Floss-O-Raptor.

(people laughing)

- [Spectator] There you go.

- It's a shower curtain.

Like, how cute is this?

- [Dario] I focus
on the colorful,

whimsical side of dinosaurs.

Kids plus dinosaurs
equals magic.

(water dripping)

(upbeat tense music)

- Dario, a big thing
that I liked

and we talked about was that
there's a sub niche of girls

and that's a massive market gap,

but it wasn't clear to me,

and then one thing that
I remember from you

is you told me a fact, right?

And I don't have kids yet,

so I'll remember this forever.

Every kid has a dinosaur phase

and I feel those two things,

it creates the need
in the marketplace

where parents are watching
it and going,

"Oh, wow. Is my kid going
through a dinosaur phase?"

So, I think those two
things were very important

and they were missing.

So, anyway.
- Yep.

- Appreciate it. Great job.

- Thank you.

I haven't been able
to push Dinostorus

hard enough for me to
be the dinosaur guy,

and so, but that's where
I wanna build towards

like starting now

is I wanna be the dinosaur guy.

I wanna be known for
my dinosaurs.

I love being Dario
from Dinostorus.

That's an amazing identity.

(images whoosh)

- K, so our next dynamic duo,

MOON+HEART, let's see it.

- We are very nervous
about the challenge.

We felt like we were a little
bit of a time constraint,

running against the clock.

(suspenseful music)

(gentle music)

This used to be us.

My twin sister and I left home

and our family hoping
to help our parents

and four younger siblings.

The journey was tough.

We came to New York
with nothing.

We barely spoke English,

faced immigration issues
and kept getting scammed.

MOON+HEART emerged.

We aim to create
a zen sanctuary,

offering crystal infused
candles with QR codes

for guided meditation
and manifestation.

Scan, breathe, manifest.

(gentle music)

(upbeat suspenseful music)

- I timed it.

You were past halfway

before I even knew what
the product was.

That's a problem.

- There's a framework
you can use

to get to the point quicker.

It's situation, complication,
question, answer,

and you talk about that from
your audience's perspective.

So, are you in this situation?

Oh, gosh, I've been
there before.

Here's what makes it
even more complicated.

Gosh, that's tough.

Question is how do
I resolve this?

The answer is your product.

If you just do that,

I think it hits a little quicker

and gets to the point that
you wanna portray, as well.

- Just keep it simple, guys.

K? Thank you.

(tense music)

So, I've been waiting for
this one since breakfast.

Chiara, you're up.

- Every day, I wake up
and I make content

and I go to sleep editing
content every day.

I have gotten so many reps in

that this was kinda like okay,

this is where I need
to like kill it.

(graphics whoosh)

This is the story of
how two college students

disrupted the oatmeal category.

That's me about two years ago.

I was eating oatmeal every day,

but still felt tired
after eating it.

That's when I realized that oats

were spiking my blood sugar.

So, I found a replacement,

something high protein,
lower carb.

It was a can of chickpeas.

I mushed them up

and started eating them
instead of oats.

It looked weird,

but so much healthier
than the breakfast

on the grocery store shelves.

Then, I met Izzy.

- That's me.

Chiara gave me a taste
after class one day.

I was like, "Wow,
this is so good,"

and knew we needed to
share it with the world.

We called it ChiChi.

We sold out at the
farmer's market,

got into some grocery stores,

and then we launched online.

The responses from our first
customers were amazing.

- This (beep) bangs, bro!

- Chickpeas for breakfast
will kickstart your day.

- I want ChiChi for breakfast.

- I am obsessed.

- Chichi is the best
breakfast ever.

- [Chiara] We wanna fuel
your mornings with chickpeas

in a delicious warm meal

that's both super healthy
and super convenient.

That's ChiChi.

(gentle upbeat music)
(Andrea clapping)

- I am... That...

That.

To me, you nailed it.

The story's great. The
visuals to it are great.

They're not corny. It's
not overly edited.

It is very presentable
to both social media

and for any other medium
that you're looking for.

- And that video should
be a lesson for everyone

that I knew after the
first five seconds

what this video and
product was about.

Great job.

- Thank you.

- I have one humongous problem.

(tense music)

- I don't know a lot of
things in Spanish.

- I know exactly what
he's about to say,

- But do you know
what chichis are?

- Yeah.

- Oh my god, yeah.

It means women's breasts.

- Yeah, they're boobs!

(people laughing)
You know what I mean?

- I think the name is great

and when something's
meme-worthy,

it generates some social
buzz at the end of the day.

- But honestly, you hit
it outta the park.

- [Rudy] Yeah.
- It was perfect.

- Good job.

- K. Thank you.
- Congrats.

- People love the name ChiChi.

My friends call me ChiChi.

It's very catchy.

- Okay, we've seen
all the videos.

We're gonna speak
amongst ourselves

and decide the winner.

(upbeat music)

- I'm feeling bummed,

because I think we
could've done a lot more

with our video.

- All right, what
are we thinking?

If you go in.
- Some of them took it

to a whole new level

and some of them were just

too simple.
- Right. The Christmas ad.

- I think that she just
got too carried away.

- If she stays in it, it's
her final life for me.

- The travel ones tried,

they just couldn't pull it off.

- Chickpea.
- So, ChiChi.

- Definitely my favorite.

- To me, Marcus.
- Marcus.

- Sadly, he just

isn't getting it.
- Marcus,

he missed the mark.

The production quality

was probably the best
of all of 'em.

- There was one in particular
that just

doesn't seem to be listening

to the feedback that the judges

and the mentors are providing.

- When there's a rubric that
says do these three things

and you don't do them.
- Yeah.

- [Terry] You're not
really helping us too much.

- Yeah, I think it's clear.

- K, so do we all feel
good about this?

About the decision? Ready?

All right, let's do it.

(upbeat music)

(tense music)

A lot's on the line.

We've got an amazing gift for
the winner of the contest.

Terry, my friend.

- My goal is to help
you tell your story

to a larger audience by
featuring you through my column

and this is your chance to reach

hundreds of thousands of people

to tell your story,

but one video did stand
out to me in particular.

Just doing the bare minimum
is never enough, right?

As an entrepreneur,

and I was looking for
someone where I look,

I watched the video and thought,

"Okay, I understand what you do.

I'm rooting for you to win,

and lastly,

I'd watch it even if I don't
wanna buy the product,"

and the person that
stood out to me

in regards to that criteria was

(tense music)

Chiara.

- [Rudy] Congratulations.
- Congrats.

(people clapping)
(upbeat music)

- What's really amazing
about it to me

is that I can be in front
of hundreds of thousands

of potential ChiChi customers.

(suspenseful music)

- Next, myself and the
other two judges

are gonna pick one person each

that will stay in
the competition.

I asked for a bang

and I got a bang.

Sededra, congratulations.
- Thank you.

- [Rudy] Thank you.

(people clapping)
(upbeat music)

- I wanna show y'all
like I can do this.

F the cameras.

Like, this is what
I do on a daily.

This is not for TV.

This is what you do.

- I remember those early days
of struggling and struggling

and I had to just go deep,
deep, deep inside my heart,

and then I kinda looked up at
the moon and it came to me.

MOON+HEART.
- Oh.

- You guys, congrats.
- Congratulations

- Thank you.
(people clapping)

It just feels so amazing to know

that we're here for
another week.

- We are so grateful for
all the amount of work

and effort that went into
these creative assets,

but I will say there was
someone that stood out to me

that I wanna make sure
continues down this journey

(tense music)

and that is Dario.

(upbeat music)

- Congratulations.
(people clapping)

- It feels good to show myself

that I still have
this extra gear,

'cause I have been going.

- Here's the thing
with business.

As I said, it's never easy,

and in business,

one of the hardest things
you have to do as a leader

is make those hard decisions.

So, you guys are gonna
be involved in who stays,

and sadly,

who goes home,

(tense music)

- I didn't think I was
gonna be on the bottom four.

It's never nice to be
the decision maker

of somebody going home.

It's a terrible feeling.

So, we're gonna now pass
out four whiteboards.

(tense music continues)

I'm feeling a little anxious.

Don't love being in the
bottom four this time.

(tense music continues)

- As a founder,

being able to make those
hard decisions

and making the right
decision is fundamental.

It's what will make
you successful.

You're gonna have 30 seconds

based on the videos that
you watched today

to make your decision
on who leaves the show.

(tense music continues)

Your 30 seconds starts now.

(tense music continues)

Entrepreneurship is not easy

and I'm gonna hold
them accountable

to what it takes to
be successful,

and they may not like it,

they may not enjoy it,

but it's gonna get the result
that I know they'll want.

(tense music continues)

Five seconds.

(tense music continues)

(buzzer buzzes)

K, we're gonna start over here.

(tense music continues)

- The only reason we
wrote this down

is 'cause we feel like
there was no story

in the brand story.

I'm speaking for myself.

We didn't have much
time to discuss it.

- Sorry, yeah.

- It's an impossible choice.

- Just based off of
just the criteria,

like just objectively,

I think it lacked maybe
a little bit of a story.

- Over to you.

- I picked Kaylyne.

- He did a commercial
grade video like Adidas.

- Over to you.

- Yeah, I picked Niki and Tiff.

(tense music continues)

- And finally...

(tense music continues)

- Business is about
tough decisions, right?

(tense music continues)

I picked J. Butler golf.

I would rather go down as a
leader to sacrifice as myself

to ensure that others
can succeed.

True leadership.

That's what I want
my company to be.

(tense music continues)

- Now, as fate would have it,

it's a four-way tie.

So, you're gonna get
10 seconds to decide

if you wanna change the
name on your whiteboard.

Your time starts now.

(tense music continues)

(tense music continues)

K, and if everyone can
flip their whiteboard

in three, two, one.

- I changed it.

Out of everyone there,

Marcus didn't tell a story.

(tense music continues)

- The votes are in.

Two votes for Marcus.

Marcus, I'm afraid
this is the end

of your journey here today.

(gentle music)

- That was a bull (beep).

(gentle music continues)

- What happened, guys?

So, I thought it was

we were voting for someone,

so I voted for Niki and Tiff,

and then I realized, wait, no,

we're voting someone off.

So, because everyone had equal,

we can change our votes.

So, I changed mine to Marcus,

but I feel so terrible.

(gentle music continues)

- Your product was
never the problem.

I think your product is amazing.

I am a little scared
that your artistry

might get in the way of your
entrepreneurship journey,

but otherwise,

you're gonna do amazing

and I can't wait to see
your product featured

in all the most influential
stores.

- Thank you for that.

I'm a very creative
person like you.

I feel you.

Your strength is creativity.

Your strength is a
beautiful product.

Now, I think you need to partner
with some business people

that will help you convey
that message

and make you as successful
as you're going to be.

- I wanna be that expert.

So, I will gift you
a session with me,

a one-on-one session
where we sit down

and help you write that story

in a way that's gonna
be compelling,

but also create some moment of
relevance with your audience.

So, I wanna support
you with that,

if you will have me.

- Thank you. I appreciate that.

- So, Marcus, look.

If we can get that story right

and bring it out of you
and advertise it

and promote it properly,

your shoes will be
wildly successful.

So, I'm expecting a red
pair in the mail

and I'll see you very soon.

- Thank you all.
- Thank you.

(gentle music continues)

- Really only fail
when you quit.

So, just because you leave today

doesn't mean you failed

and doesn't mean you
can't succeed.

Take it as practice.

Learn from what you did

and make it better and go out

and conquer the world.

- I just know his video
was really good.

- It was great.
- And that just hurts.

- But it wasn't a brand story.

Do you know what I mean?

He voted for me, so I
wrote his name down.

You know what I mean?

- Marcus didn't deserve
to go home.

- [Kaylyne] He didn't.
- Marcus...

- Okay, So, who should've
went home?

(tense music)

(gentle music)

- [Contestant] Hey.
- So sorry.

- [Contestant] Marcus.

- Y'all can't leave me

in question.
- I'm so sorry.

I'm so sorry.
- It's okay.

Honestly, that was
probably the best content

I've ever created.

I'm not here to tell
you about my shoe.

You have to experience it.

I understand.
- You will go on.

- Just go on selling
amazing shoes.

Thank you. Thank you.
Congratulations.

I'm proud of the work I did.

I stand by it. I'm gonna
use it in the future.

Y'all crush it, man.

- [Tiffany] Thank you.
- See y'all.

Later. Later.

Tomorrow morning,

I'm gonna wake up, I'm
gonna kiss my wife,

I'm gonna change
my son's diaper,

I'm gonna go to church,

I'm gonna watch some football,

and Monday, we're gonna
get back to it.

Yeah, we're gonna
get back to it.

I'm gonna turn on the heat
like never seen before.

- [Announcer] Next time
on "60 Day Hustle..."

- Seven of you remain.

With a new phase, also
comes a new challenge.

- Can I just live for one day?

- This next challenge is
gonna be a live virtual event.

You're actually gonna
be going head to head.

- What does that mean?

- You don't know what that mean?

- We have a lot of work to do.

10 minutes is gonna
fly by like that.

- I'm not gonna lie.

This challenge is pushing
my boundaries.

- Your girl is stressed.

It's like challenge after
challenge after challenge.

- I'm like so terrified
of doing live.

- [Judge] Oh my God, they're on.

- I'm so scared now.

- Wow, no one's here.

- Oh my God.

- What was that?

- The new products,
I didn't drop them.

- That's a mistake.

- It's okay.
- No, it's not okay, girl.

- If you wanna take your
business to the next level,

scan the QR code to head
over to our series hub.

There, you'll find our "60
Day Hustle" companion course,

behind the scenes access,
and interactive challenges.

* Hoo *

(intense upbeat music)

(intense upbeat music continues)

* Hey ding dong ding dong *

* Ding dong ding dong *

* Ding dong ding dong *

* Ding dong ding dong *

* Ding dong ding dong *

* Ding dong ding dong *

* Ding dong ding dong *

* Ding dong ding dong *

* Ding dong ding dong *

* Ding dong ding dong *

* Ding dong ding dong *

* Ding dong ding dong *

* Ding dong ding dong *

* Ding dong ding dong *

(no audio)