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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:02,000 --> 00:00:06,760 This programme contains very strong language from the start. 2 00:00:06,760 --> 00:00:10,640 PHONE LINE RINGS 3 00:00:10,640 --> 00:00:12,400 ANSWER PHONE BEEPS 4 00:00:12,400 --> 00:00:15,120 Hey, buddy. Um, well, what can I say? 5 00:00:15,120 --> 00:00:16,560 HE CHUCKLES 6 00:00:16,560 --> 00:00:18,640 Fucking insane! I'm in shock. 7 00:00:18,640 --> 00:00:20,480 DARTH VADER RESPIRATOR RASPS 8 00:00:20,480 --> 00:00:23,880 Everyone within the industry is fucking shocked as well. 9 00:00:23,880 --> 00:00:26,680 They're just like, "This has never gone down so quick." 10 00:00:26,680 --> 00:00:28,920 # I was five and he was six 11 00:00:28,920 --> 00:00:30,600 # We rode on horses made of sticks... # 12 00:00:30,600 --> 00:00:31,720 ANSWER PHONE BEEPS 13 00:00:31,720 --> 00:00:34,640 You are a fucking millionaire! 14 00:00:34,640 --> 00:00:36,600 How do you feel? 15 00:00:36,600 --> 00:00:39,320 # He would always win the fight Bang, bang... # 16 00:00:47,000 --> 00:00:49,520 DARTH VADER RESPIRATOR RASPS 17 00:00:49,520 --> 00:00:54,160 # Bang, bang, my baby shot me down. # 18 00:00:58,800 --> 00:01:00,480 It's 8.30 in the morning. 19 00:01:01,640 --> 00:01:04,880 In West London, an art curator is waking up 20 00:01:04,880 --> 00:01:08,080 to discover he has become a millionaire overnight... 21 00:01:09,240 --> 00:01:13,560 ..selling art that doesn't physically exist. 22 00:01:23,880 --> 00:01:26,640 It's part of a revolution in art 23 00:01:26,640 --> 00:01:29,880 that promises vast wealth for those in the know. 24 00:01:31,360 --> 00:01:34,320 This project looked huge. 25 00:01:36,040 --> 00:01:39,120 I could have got a Damien Hirst, one of one. 26 00:01:39,120 --> 00:01:40,880 It was going to make me rich, you know? 27 00:01:42,640 --> 00:01:46,960 I decided to pull the trigger and went all in. 28 00:01:46,960 --> 00:01:48,640 Let's do this. 29 00:01:49,840 --> 00:01:52,720 The whole collection sold out in five seconds. 30 00:01:54,120 --> 00:01:57,560 One of the fastest-selling NFT drops ever. 31 00:01:59,320 --> 00:02:02,960 If it's this popular, where could this go? 32 00:02:02,960 --> 00:02:05,360 Just made two mil on NFT. 33 00:02:05,360 --> 00:02:06,800 GUNSHOTS 34 00:02:09,000 --> 00:02:13,680 But is this fast money nothing more than fool's gold? 35 00:02:13,680 --> 00:02:14,800 It's snake oil. 36 00:02:14,800 --> 00:02:19,000 There was no valuable thing to be able to sell. 37 00:02:19,000 --> 00:02:21,160 People were busy pumping air into the balloon, 38 00:02:21,160 --> 00:02:23,480 and eventually the balloon was going to pop. 39 00:02:25,240 --> 00:02:30,400 Our story unfolds in a world where digital art meets cryptocurrency... 40 00:02:31,440 --> 00:02:34,280 What is going on, all my crypto friends? 41 00:02:37,000 --> 00:02:39,520 ..and not everything is as it seems... 42 00:02:40,840 --> 00:02:43,960 There was so much deception and fraud, 43 00:02:43,960 --> 00:02:46,840 and it was across so many planes. 44 00:02:46,840 --> 00:02:53,120 ..with characters who use monikers and masks as a means of expression, 45 00:02:53,120 --> 00:02:54,800 but also to hide. 46 00:02:57,440 --> 00:02:59,640 CHEERING 47 00:02:59,640 --> 00:03:02,720 This is a tale of ambition... 48 00:03:02,720 --> 00:03:04,520 He insisted he was an artist, 49 00:03:04,520 --> 00:03:07,480 but what he made seemed fairly unhinged. 50 00:03:09,000 --> 00:03:11,840 He seems to be scared of absolutely nothing. 51 00:03:11,840 --> 00:03:15,320 If you want anything done in life, you're going to piss people off. 52 00:03:16,320 --> 00:03:17,480 ..greed... 53 00:03:18,640 --> 00:03:22,960 There was a gold rush, and people's motivations aren't always pure. 54 00:03:22,960 --> 00:03:27,320 He saw the pot of gold at the end of the NFT rainbow, 55 00:03:27,320 --> 00:03:30,080 and he took it with both hands. 56 00:03:30,080 --> 00:03:33,240 We knew that people were going to get hurt, unfortunately. 57 00:03:33,240 --> 00:03:34,280 ..betrayal... 58 00:03:36,000 --> 00:03:37,960 Artists' work was stolen. 59 00:03:39,760 --> 00:03:42,240 It's a rip-off at a very fundamental level. 60 00:03:48,120 --> 00:03:54,160 ..and fortunes made and lost on a new digital frontier. 61 00:03:54,160 --> 00:03:55,840 I lost a lot of money. 62 00:03:59,480 --> 00:04:03,000 I think he's fallen into some kind of digital abyss 63 00:04:03,000 --> 00:04:04,880 that he didn't really reckon with. 64 00:04:06,360 --> 00:04:08,520 There's millions of pounds unaccounted for. 65 00:04:08,520 --> 00:04:11,120 Someone must know where it is. Someone must have it. 66 00:04:15,680 --> 00:04:18,440 If you're being completely honest, was this a scam? 67 00:04:51,200 --> 00:04:55,160 Our story begins, not here in the art studios of London... 68 00:04:57,840 --> 00:05:00,160 ..but on the battlefields of Afghanistan... 69 00:05:02,000 --> 00:05:04,480 ..with a man called Bran. 70 00:05:06,000 --> 00:05:09,040 I joined the Special Forces Reserves. 71 00:05:10,920 --> 00:05:13,080 I was called up to go to Afghanistan. 72 00:05:14,000 --> 00:05:16,520 And we came under fire from the Taliban... 73 00:05:16,520 --> 00:05:17,600 GUNSHOT 74 00:05:17,600 --> 00:05:21,560 And I dove for cover in a ditch with this kid next to me... 75 00:05:22,960 --> 00:05:25,880 ..and his AK-47 was covered in pink stickers. 76 00:05:27,000 --> 00:05:29,200 And I just had that defining moment. 77 00:05:31,160 --> 00:05:34,600 The voice in my head just said, "If I get back in one piece, 78 00:05:34,600 --> 00:05:36,960 "this is something that I'd like to look into doing... 79 00:05:38,360 --> 00:05:41,120 "..taking something of fear and loathing 80 00:05:41,120 --> 00:05:43,440 "and turning it into beauty and intrigue." 81 00:05:44,840 --> 00:05:49,360 That was my first entry into the art world, 82 00:05:49,360 --> 00:05:51,280 and then it snowballed from there. 83 00:05:53,240 --> 00:05:57,760 These customised AK-47s become Bran's hallmark. 84 00:06:00,040 --> 00:06:03,120 But he thinks he could get more exposure for his concept 85 00:06:03,120 --> 00:06:05,600 by engaging higher-profile artists. 86 00:06:06,680 --> 00:06:09,840 In 2012, he invites the likes 87 00:06:09,840 --> 00:06:12,160 of Antony Gormley and the Chapman brothers 88 00:06:12,160 --> 00:06:17,000 to add their own take on the guns for a charity exhibition. 89 00:06:17,000 --> 00:06:21,600 We auctioned off all the AK-47 art pieces. 90 00:06:21,600 --> 00:06:25,880 That night, we raised £450,000 for charity. 91 00:06:27,440 --> 00:06:29,800 And that was actually when I first met Ben. 92 00:06:33,160 --> 00:06:35,080 Unbeknownst to either man... 93 00:06:36,680 --> 00:06:39,640 ..this meeting will start a chain of events 94 00:06:39,640 --> 00:06:41,160 that, over the next ten years, 95 00:06:41,160 --> 00:06:44,320 will lead to some people making millions 96 00:06:44,320 --> 00:06:46,320 and others losing everything. 97 00:06:52,600 --> 00:06:54,480 Ben. Where do you start? 98 00:06:55,840 --> 00:06:58,840 I, personally, think he's a bit of a maverick. 99 00:06:58,840 --> 00:07:00,560 And action. 100 00:07:05,840 --> 00:07:07,720 Ben Moore is a curator 101 00:07:07,720 --> 00:07:11,360 who has been part of the London art scene since the mid-noughties. 102 00:07:12,640 --> 00:07:15,640 At this point, he's best known for putting artist's work 103 00:07:15,640 --> 00:07:20,240 on the London Underground through his company, Art Below. 104 00:07:23,520 --> 00:07:27,280 In 2008, Ben encounters the British designer 105 00:07:27,280 --> 00:07:29,720 of an iconic piece of movie history... 106 00:07:29,720 --> 00:07:31,440 Did you create the actual...? 107 00:07:31,440 --> 00:07:34,880 Yeah. Um, you designed them as well? Yeah. 108 00:07:34,880 --> 00:07:39,000 ..the helmet of the Imperial stormtrooper from Star Wars. 109 00:07:41,040 --> 00:07:43,920 Having acquired two stormtrooper outfits... 110 00:07:45,000 --> 00:07:47,880 ..Ben begins a new artistic journey. 111 00:07:48,960 --> 00:07:53,360 I think Ben's talent is taking things that people know 112 00:07:53,360 --> 00:07:54,800 and are very aware of, 113 00:07:54,800 --> 00:07:57,360 but approaching it from a different perspective. 114 00:08:03,760 --> 00:08:05,080 Ben stuck out 115 00:08:05,080 --> 00:08:07,720 because he was always doing something out of the ordinary. 116 00:08:09,920 --> 00:08:11,920 Stand further against the wall, Ben. 117 00:08:15,400 --> 00:08:17,000 He does divide opinion. 118 00:08:17,000 --> 00:08:18,080 CORK POPS 119 00:08:18,080 --> 00:08:19,480 CHEERING 120 00:08:23,200 --> 00:08:26,920 It can either be fifth grade idea, or it's art. 121 00:08:28,640 --> 00:08:29,680 Nice! 122 00:08:29,680 --> 00:08:32,000 Ah! Hot pink. Yeah. 123 00:08:34,920 --> 00:08:38,040 Ben created this idea of a Pink Stormtrooper, 124 00:08:38,040 --> 00:08:40,840 taking the Star Wars suit and painting it pink. 125 00:08:42,320 --> 00:08:45,280 And we went around London taking photos. 126 00:08:45,280 --> 00:08:48,840 CAMERA CLICKS 127 00:08:48,840 --> 00:08:49,960 Hey! 128 00:08:49,960 --> 00:08:52,400 INAUDIBLE 129 00:08:52,400 --> 00:08:54,920 And that was his first experience with, you know, 130 00:08:54,920 --> 00:08:57,800 the idea of using these suits in the form of art. 131 00:09:00,120 --> 00:09:02,400 As well as a piece of performance art... 132 00:09:03,720 --> 00:09:06,920 ..the Pink Stormtrooper becomes Ben's alter ego. 133 00:09:07,960 --> 00:09:12,440 CHEERING 134 00:09:12,440 --> 00:09:14,640 Self-promotion is a trait of Ben's. 135 00:09:15,920 --> 00:09:18,400 So if there's one thing worse than being talked about, 136 00:09:18,400 --> 00:09:21,200 it's not being talked about. 137 00:09:21,200 --> 00:09:24,000 CHEERING INTENSIFIES 138 00:09:25,160 --> 00:09:27,680 So, good or bad, I think it, you know, 139 00:09:27,680 --> 00:09:30,000 it led him into the things he ended up doing. 140 00:09:32,480 --> 00:09:34,840 All right, I'm doing this. 141 00:09:34,840 --> 00:09:38,760 My mate, Bran, likes to fuck around with AK-47s. 142 00:09:38,760 --> 00:09:41,520 I happen to be the proud owner of one. 143 00:09:41,520 --> 00:09:45,000 Also happen to be the Pink Stormtrooper. 144 00:09:46,080 --> 00:09:48,040 This little motherfucker right here. 145 00:09:49,200 --> 00:09:51,160 Beyond the street stunts, 146 00:09:51,160 --> 00:09:55,080 there seems little mileage in the Pink Stormtrooper. 147 00:09:55,080 --> 00:09:59,840 But Bran's AK-47 exhibition has given Ben an idea. 148 00:09:59,840 --> 00:10:05,080 In 2013, he decides to set up his own charity show. 149 00:10:05,080 --> 00:10:10,760 But in place of guns, he'll exhibit customised stormtrooper helmets. 150 00:10:10,760 --> 00:10:14,480 He manages to secure the world-renowned Saatchi Gallery 151 00:10:14,480 --> 00:10:17,160 and will call the show Art Wars. 152 00:10:19,040 --> 00:10:22,040 Star Wars is something that is very mainstream, 153 00:10:22,040 --> 00:10:25,120 you know, appeals to all ages. 154 00:10:25,120 --> 00:10:28,480 Um, and the...the helmet, the object of the helmet, is 155 00:10:28,480 --> 00:10:33,160 one of the most iconic - IS the most iconic - object in film history. 156 00:10:35,840 --> 00:10:38,920 Ben emailed me to say he was organising an exhibition 157 00:10:38,920 --> 00:10:40,920 of stormtrooper helmets for charity. 158 00:10:42,400 --> 00:10:44,880 I remember thinking he was a bit of a live wire, 159 00:10:44,880 --> 00:10:46,680 but it's the art world. 160 00:10:46,680 --> 00:10:48,800 It attracts live wires. 161 00:10:52,520 --> 00:10:54,960 He said he'd give us the physical helmet 162 00:10:54,960 --> 00:10:56,960 to do whatever we fancied with it. 163 00:10:56,960 --> 00:10:58,120 CAMERA CLICKS 164 00:10:59,680 --> 00:11:02,480 And then he listed off some of 165 00:11:02,480 --> 00:11:04,920 the artists he had involved already. 166 00:11:04,920 --> 00:11:06,520 They were all household names. 167 00:11:08,320 --> 00:11:12,840 I think if you're an artist and you command a certain amount of money 168 00:11:12,840 --> 00:11:14,560 for your work, that primes you 169 00:11:14,560 --> 00:11:17,120 for a certain sense of kind of internal guilt 170 00:11:17,120 --> 00:11:20,000 about being an artist and making ridiculous amounts of money 171 00:11:20,000 --> 00:11:22,960 for things which don't seem to kind of correlate. 172 00:11:22,960 --> 00:11:26,400 So we agreed to do it just on the basis of it being a charity, 173 00:11:26,400 --> 00:11:29,040 rather than anything that Ben Moore said 174 00:11:29,040 --> 00:11:32,360 or any kind of curatorial sort of conversation. 175 00:11:32,360 --> 00:11:33,920 CAMERA CLICKS 176 00:11:36,400 --> 00:11:38,200 He gave us a blank 177 00:11:38,200 --> 00:11:40,720 and said, you know, "Do what you want with it." 178 00:11:40,720 --> 00:11:42,120 Ben is Ben. 179 00:11:42,120 --> 00:11:44,960 Basically, he's a chancer, you know? 180 00:11:44,960 --> 00:11:48,040 But then, in what he's trying to do, you have to be a bit of a chancer 181 00:11:48,040 --> 00:11:49,920 because, you know, you have to make things happen, 182 00:11:49,920 --> 00:11:52,200 and you have to sort of gee people into it. 183 00:11:52,200 --> 00:11:54,240 CAMERA CLICKS 184 00:12:00,200 --> 00:12:04,880 His show's charitable status helps Ben land some big-name artists. 185 00:12:06,240 --> 00:12:08,800 Even Damien Hirst is on board, 186 00:12:08,800 --> 00:12:12,640 supplying a helmet decorated with his trademark spot painting. 187 00:12:15,400 --> 00:12:17,000 Ben seemed to, from the get go, 188 00:12:17,000 --> 00:12:20,200 seemed to have the right connections - Damien Hirst, 189 00:12:20,200 --> 00:12:23,520 Jake and Dino Chapman, etc, etc, are involved. 190 00:12:23,520 --> 00:12:26,440 You're like, "Wow, this is fantastic. What a great line-up. 191 00:12:26,440 --> 00:12:28,200 "I feel honoured to be part of that line-up."" 192 00:12:28,200 --> 00:12:29,240 CAMERA CLICKS 193 00:12:30,680 --> 00:12:33,200 Ben seemed like someone that was... 194 00:12:33,200 --> 00:12:36,000 ..honest, and in it for the right reasons. 195 00:12:40,120 --> 00:12:42,680 He did a couple more shows in London. 196 00:12:42,680 --> 00:12:45,080 I think he did an exhibition in America, 197 00:12:45,080 --> 00:12:47,480 and he pulled in some big artists again. 198 00:12:49,280 --> 00:12:52,520 We are live in Miami. 199 00:12:52,520 --> 00:12:56,480 The Pink Stormtrooper is going to show us around Art Wars. 200 00:12:57,800 --> 00:12:59,040 Ben Moore, 201 00:12:59,040 --> 00:13:02,160 I mean, I've kind of met his type before, 202 00:13:02,160 --> 00:13:04,840 a kind of posh boy chancer. 203 00:13:06,640 --> 00:13:08,280 Would you like an ecstasy? 204 00:13:08,280 --> 00:13:10,880 The Pink Stormtrooper has everything. 205 00:13:10,880 --> 00:13:15,040 But we all contribute to...to good causes, 206 00:13:15,040 --> 00:13:17,280 and if it's engaging, you've got an idea for it, 207 00:13:17,280 --> 00:13:18,480 then you'll do it. 208 00:13:18,480 --> 00:13:20,160 CAMERA CLICKS 209 00:13:20,160 --> 00:13:23,560 I made a piece covered in ecstasy pills. 210 00:13:23,560 --> 00:13:27,040 The piece sold for $5,000 to somebody in Bel-Air. 211 00:13:28,680 --> 00:13:31,200 I was very happy for Ben. 212 00:13:31,200 --> 00:13:33,080 It got a great response. 213 00:13:36,560 --> 00:13:38,920 I remember Ben was interested in the fact 214 00:13:38,920 --> 00:13:41,880 that I could photograph the finished art pieces as well... 215 00:13:41,880 --> 00:13:43,040 CAMERA CLICKS 216 00:13:43,040 --> 00:13:46,160 ..to then make some prints from them, 217 00:13:46,160 --> 00:13:49,320 and then possibly to sell the prints at a further date. 218 00:13:49,320 --> 00:13:51,440 But I was always pushing him, 219 00:13:51,440 --> 00:13:54,280 saying, "Look, you know, this could be something huge." 220 00:13:55,440 --> 00:14:00,320 Over the next few years, Ben continues to run Art Wars shows. 221 00:14:01,840 --> 00:14:04,120 But, eventually, the money they make... 222 00:14:06,360 --> 00:14:10,080 ..and his interest in curating them wanes. 223 00:14:25,880 --> 00:14:29,720 But just as the helmets seemed destined to be forgotten... 224 00:14:31,840 --> 00:14:34,480 ..a new force awakens. 225 00:14:36,600 --> 00:14:39,680 A revolution in art is under way, 226 00:14:39,680 --> 00:14:44,400 one that exists entirely in the digital realm. 227 00:14:44,400 --> 00:14:48,240 REPORTER: Encrypted digital art is today's investment craze. 228 00:14:48,240 --> 00:14:51,440 NFTs might be tomorrow's burst bubble, 229 00:14:51,440 --> 00:14:54,520 or the beginning of a new story in the history of art. 230 00:14:58,800 --> 00:15:03,880 An NFT, or non-fungible token, is a kind of digital watermark... 231 00:15:05,080 --> 00:15:09,080 ..an identifier that can be attached to a work of art online 232 00:15:09,080 --> 00:15:10,600 to make it unique. 233 00:15:12,240 --> 00:15:16,520 Now it can be bought or sold like a work in the physical world. 234 00:15:20,440 --> 00:15:24,240 It's an innovation that finds its moment in the Covid pandemic. 235 00:15:25,480 --> 00:15:28,560 With the world locked down, 236 00:15:28,560 --> 00:15:32,120 everyone and everything is forced online. 237 00:15:33,640 --> 00:15:36,800 The conditions are perfect for an explosion... 238 00:15:38,040 --> 00:15:40,480 ..in this new digital art form. 239 00:15:41,720 --> 00:15:46,600 A new craze that is redefining what it means to be a collector. 240 00:15:46,600 --> 00:15:50,240 A digital artwork by a relatively unknown American artist, 241 00:15:50,240 --> 00:15:54,760 known as Beeple, has sold at Christie's for nearly $70 million - 242 00:15:54,760 --> 00:15:58,000 that's £50 million - and become the first ever sale 243 00:15:58,000 --> 00:16:01,920 by a major auction house of a work that doesn't physically exist. 244 00:16:07,120 --> 00:16:09,560 Suddenly, you had this mass of people spending lots of money 245 00:16:09,560 --> 00:16:11,160 on these digital works. 246 00:16:12,920 --> 00:16:15,240 It was completely crazy. 247 00:16:15,240 --> 00:16:16,600 Suddenly the world had exploded 248 00:16:16,600 --> 00:16:20,240 and there were thousands of people doing it. Tens of thousands. 249 00:16:20,240 --> 00:16:24,880 Taking advantage of this NFT boom are a new generation of investors, 250 00:16:24,880 --> 00:16:29,880 like the crypto-entrepreneur who calls himself Sillytuna. 251 00:16:29,880 --> 00:16:33,160 People liken the NFT bubble to the tulip bubble 252 00:16:33,160 --> 00:16:34,720 back in the 17th century, 253 00:16:34,720 --> 00:16:38,720 where one tulip could be worth up to six times someone's salary. 254 00:16:38,720 --> 00:16:40,840 You can look in hindsight and go, "This is crazy." 255 00:16:40,840 --> 00:16:43,040 At the time, people didn't know when it would stop, 256 00:16:43,040 --> 00:16:45,080 so they kept trading tulips. 257 00:16:46,640 --> 00:16:50,280 This is what I call Bored Ape mania. 258 00:16:50,280 --> 00:16:52,760 If you got in early, then you're sitting on 259 00:16:52,760 --> 00:16:55,360 a quarter of a million to half a million-plus dollars. 260 00:16:56,840 --> 00:16:59,680 NFTs are traded in cryptocurrency, 261 00:16:59,680 --> 00:17:03,280 so their popularity is partly driven by the huge rise in values 262 00:17:03,280 --> 00:17:07,240 of cryptocurrencies like Bitcoin and Ethereum. 263 00:17:07,240 --> 00:17:09,880 You could see that there's this booming market 264 00:17:09,880 --> 00:17:12,640 and valuations are becoming crazy. 265 00:17:12,640 --> 00:17:16,640 At the height of the bubble, I sold an NFT for $12 million. 266 00:17:22,680 --> 00:17:25,280 2021 was a massive year for NFTs. 267 00:17:25,280 --> 00:17:29,640 $13 billion was traded in NFTs in that year. 268 00:17:29,640 --> 00:17:33,320 Some estimates valued the whole market at $40 billion. 269 00:17:33,320 --> 00:17:34,520 It was huge. 270 00:17:34,520 --> 00:17:37,520 Everybody was trying to work out whether they could make one 271 00:17:37,520 --> 00:17:39,800 and make some money on it. 272 00:17:39,800 --> 00:17:43,960 Now artists are discovering that digital creations 273 00:17:43,960 --> 00:17:46,160 can be worth millions. 274 00:17:47,160 --> 00:17:49,640 People like me who've been in the market for a long time, 275 00:17:49,640 --> 00:17:52,680 we could see that there was a gold rush going on. 276 00:17:54,640 --> 00:17:58,000 And that gold rush was not healthy, in a lot of cases. 277 00:17:58,000 --> 00:18:00,360 People were going to get hurt, unfortunately. 278 00:18:05,280 --> 00:18:10,400 In the autumn of 2021, with the market at an all-time high, 279 00:18:10,400 --> 00:18:12,640 investors begin to hear about 280 00:18:12,640 --> 00:18:14,760 a special new collection. 281 00:18:14,760 --> 00:18:17,000 Its name is Art Wars. 282 00:18:18,160 --> 00:18:22,520 And it's an opportunity that seems too good to miss. 283 00:18:22,520 --> 00:18:25,520 I just want to say that I really appreciate 284 00:18:25,520 --> 00:18:27,920 the warmth and positivity 285 00:18:27,920 --> 00:18:31,000 that I've felt from the community over the last few weeks. 286 00:18:31,000 --> 00:18:33,080 It's my first time in this space. 287 00:18:50,960 --> 00:18:54,720 You're forever struggling, doing really good things, 288 00:18:54,720 --> 00:18:58,200 and the pay-off is that, apparently, you have a good reputation... 289 00:19:00,120 --> 00:19:02,280 ..but...no money. 290 00:19:03,640 --> 00:19:06,200 All right. I'm bored of that. I want some money. 291 00:19:07,280 --> 00:19:09,760 It was sort of an opportunity 292 00:19:09,760 --> 00:19:14,200 that I felt was, like, cooked up by the gods for me to...to... 293 00:19:15,280 --> 00:19:17,200 ..to finally... 294 00:19:17,200 --> 00:19:20,360 ..make serious money very quickly. 295 00:19:20,360 --> 00:19:24,400 The first voice who convinced me of that was...was...was Bran. 296 00:19:26,600 --> 00:19:29,160 In the ten years since they first met, 297 00:19:29,160 --> 00:19:31,840 Ben and Bran have remained in touch. 298 00:19:33,720 --> 00:19:37,120 We were always connected through collaborations. 299 00:19:38,480 --> 00:19:40,760 At the time, NFTs were just going crazy 300 00:19:40,760 --> 00:19:44,360 and everyone was bringing out anything and everything. 301 00:19:45,360 --> 00:19:49,960 I instinctively thought of Ben because of... Given Art Wars. 302 00:19:49,960 --> 00:19:55,480 Star Wars and NFTs - a marriage made in heaven. 303 00:19:55,480 --> 00:19:58,040 I was like, "Ben, you kind of need to get on this now 304 00:19:58,040 --> 00:20:00,960 "because you've only got so many months 305 00:20:00,960 --> 00:20:03,360 "before it's going to kind of fall off a bit." 306 00:20:04,640 --> 00:20:06,800 Bran knew all about it. 307 00:20:06,800 --> 00:20:09,800 He'd made 80 grand in the previous month. 308 00:20:10,800 --> 00:20:11,960 And then I thought, 309 00:20:11,960 --> 00:20:16,840 "OK, well, let's just go along with whatever his plan is." 310 00:20:16,840 --> 00:20:18,720 You know? Er... 311 00:20:20,480 --> 00:20:23,000 Cos, I mean, 80 grand sounded fine to me. 312 00:20:26,640 --> 00:20:29,120 I supplied Ben with the photography 313 00:20:29,120 --> 00:20:32,320 that I had from the original Art Wars. 314 00:20:32,320 --> 00:20:34,360 CAMERA CLICKS 315 00:20:37,840 --> 00:20:39,920 He was like my sort of spirit guide 316 00:20:39,920 --> 00:20:42,480 into the next chapter of what happened. 317 00:21:05,400 --> 00:21:08,880 I've heard about Art Wars around October 2021. 318 00:21:09,920 --> 00:21:13,840 There was a blog about it mentioning the fact that Star Wars 319 00:21:13,840 --> 00:21:16,360 was officially going to start an NFT, 320 00:21:16,360 --> 00:21:17,560 which was massive. 321 00:21:19,560 --> 00:21:21,120 I searched Ben Moore. 322 00:21:21,120 --> 00:21:25,480 That's how I found out that he had an art gallery with the helmets. 323 00:21:25,480 --> 00:21:28,360 And when I saw the pictures of the exhibition, 324 00:21:28,360 --> 00:21:30,800 I was just like, "Damn! This looks good!" 325 00:21:31,800 --> 00:21:35,160 Art Wars is a body of work ten years in the making. 326 00:21:35,160 --> 00:21:39,160 I called upon all the best artists that I knew in the world, 327 00:21:39,160 --> 00:21:44,000 and asked them to take the normal white stormtrooper helmet... 328 00:21:45,080 --> 00:21:49,200 ..and put their iconic mark onto it. 329 00:21:49,200 --> 00:21:51,760 And we're digitalising it. 330 00:21:51,760 --> 00:21:53,040 So these Art Wars, 331 00:21:53,040 --> 00:21:57,240 it is actually, er, stormtrooper helmets from Star Wars. 332 00:21:58,840 --> 00:22:01,600 Art Wars appears to be a unique offering. 333 00:22:02,920 --> 00:22:06,320 Unlike any NFT that's come before, 334 00:22:06,320 --> 00:22:09,600 it promises a connection to a global movie franchise... 335 00:22:10,880 --> 00:22:14,760 ..with work by some of the world's leading artists. 336 00:22:14,760 --> 00:22:16,880 There is some big names, as well, involved, 337 00:22:16,880 --> 00:22:18,840 including someone like Damien Hirst. 338 00:22:18,840 --> 00:22:20,840 Definitely think that is cool. 339 00:22:20,840 --> 00:22:24,280 It's a combination designed to be irresistible. 340 00:22:24,280 --> 00:22:28,080 Anything he's involved, definitely is going to be nice to pick up. 341 00:22:28,080 --> 00:22:32,440 The fact that it was Star Wars, Damien Hirst, all these big names, 342 00:22:32,440 --> 00:22:35,600 NFTs were peaking also at that time, 2021. 343 00:22:35,600 --> 00:22:38,040 So it was just perfect, you know? 344 00:22:38,040 --> 00:22:40,920 Art Wars - what's the deal with this project? 345 00:22:40,920 --> 00:22:42,720 These are, like, pretty sick-looking. 346 00:22:42,720 --> 00:22:45,720 The floor price is nearly two ETH. They're pretty cool. 347 00:22:45,720 --> 00:22:47,040 It's where all the action's at. 348 00:22:47,040 --> 00:22:49,400 I can't believe I'm so late to it. I'm pissed off. 349 00:22:50,400 --> 00:22:53,760 The sale is gaining serious traction online... 350 00:22:55,320 --> 00:22:58,440 ..enticing NFT collectors, like Joey Strachan... 351 00:23:00,480 --> 00:23:02,880 When you hear names like Damien Hirst, Anish Kapoor, 352 00:23:02,880 --> 00:23:05,640 really big names in the art world, you automatically think, 353 00:23:05,640 --> 00:23:08,080 "That's going to be worth a shitload of money." 354 00:23:08,080 --> 00:23:10,760 ..and street artist Gasman-Butano. 355 00:23:12,080 --> 00:23:15,560 I thought, "Of all the NFTs I've seen, 356 00:23:15,560 --> 00:23:17,560 "this one looks special. 357 00:23:17,560 --> 00:23:21,280 "This is the one I'll dip my toe in the water with." 358 00:23:23,440 --> 00:23:29,000 Art Wars had all the ingredients to be a unique investment. 359 00:23:30,040 --> 00:23:33,680 I was going to own a piece of Star Wars history. 360 00:23:33,680 --> 00:23:35,640 I did think, "This could be it!" 361 00:23:47,080 --> 00:23:49,080 I am an ultra-contemporary artist. 362 00:23:50,560 --> 00:23:53,600 Embracing NFTs was a business decision for me. 363 00:23:54,640 --> 00:23:57,200 You know, the boom that we were in, 364 00:23:57,200 --> 00:23:59,280 this is a really attractive environment, 365 00:23:59,280 --> 00:24:01,680 but it's also a frenzied environment. 366 00:24:01,680 --> 00:24:05,080 It's a "jump on the bandwagon really fast" environment. 367 00:24:06,800 --> 00:24:10,920 The Art Wars NFT sale aspires to feature many more helmets 368 00:24:10,920 --> 00:24:13,800 than were part of the original exhibition. 369 00:24:13,800 --> 00:24:17,120 And that's where digital artists like Amy Karle come in. 370 00:24:18,200 --> 00:24:20,800 This project looked huge. 371 00:24:22,240 --> 00:24:24,320 I saw a number of artists 372 00:24:24,320 --> 00:24:27,280 who I recognised, too - some big-name artists. 373 00:24:28,880 --> 00:24:31,120 The curator was Ben Moore. 374 00:24:31,120 --> 00:24:33,440 I see that he was associated with a blue chip gallery, 375 00:24:33,440 --> 00:24:34,600 which was Saatchi. 376 00:24:35,720 --> 00:24:39,400 I didn't know him, but I didn't have any reason not to trust him. 377 00:24:42,560 --> 00:24:46,000 Along with the other new artists, Amy will be creating 378 00:24:46,000 --> 00:24:48,720 computer-generated helmets from scratch. 379 00:24:50,360 --> 00:24:53,720 I was invited to make two digital artworks. 380 00:24:54,760 --> 00:24:57,840 One piece they would sell to a collector, 381 00:24:57,840 --> 00:25:00,960 and the other piece I could choose to keep, 382 00:25:00,960 --> 00:25:02,960 or sell, or do what I want with. 383 00:25:04,360 --> 00:25:06,320 It looked like it was going to make a lot of money 384 00:25:06,320 --> 00:25:07,600 and be very successful... 385 00:25:08,920 --> 00:25:11,680 ..you know, as long as it was all done properly. 386 00:25:20,120 --> 00:25:22,720 In the NFT world, you definitely felt like you were 387 00:25:22,720 --> 00:25:25,560 at the beginning of a wave of something new and exciting. 388 00:25:27,800 --> 00:25:30,520 It was like a dark magic. 389 00:25:33,480 --> 00:25:35,600 By the autumn of 2021... 390 00:25:36,760 --> 00:25:40,840 ..there are some emerging masters in this dark magic. 391 00:25:43,760 --> 00:25:46,720 Mysterious, Svengali-like figures 392 00:25:46,720 --> 00:25:49,600 who run NFT sales behind the scenes... 393 00:25:51,480 --> 00:25:52,880 ..for a price. 394 00:25:56,160 --> 00:25:58,440 All businessmen are shrewd. 395 00:25:58,440 --> 00:26:01,680 As an artist, you have to be aware of that, 396 00:26:01,680 --> 00:26:05,000 that they're going to try and manipulate you to make money. 397 00:26:05,000 --> 00:26:06,960 I mean, that's what galleries do, isn't it? 398 00:26:06,960 --> 00:26:08,600 But are they going to open a door 399 00:26:08,600 --> 00:26:10,800 to another world that I don't know about? 400 00:26:12,080 --> 00:26:16,040 There are two NFT gurus that Bran's already worked with 401 00:26:16,040 --> 00:26:19,480 that are on the lookout for new opportunities. 402 00:26:19,480 --> 00:26:24,520 I had introduced Ben to these guys. 403 00:26:24,520 --> 00:26:28,840 They were well-rehearsed within that world. 404 00:26:30,240 --> 00:26:33,480 These two men will operate out of sight 405 00:26:33,480 --> 00:26:37,400 and will only be known by their crypto handles. 406 00:26:37,400 --> 00:26:39,640 I met Crypto Cowboy in the pub. 407 00:26:42,040 --> 00:26:46,600 And then I went on a zoom call with NFT Master. 408 00:26:47,960 --> 00:26:50,560 He spoke to me from his quite vast-looking, 409 00:26:50,560 --> 00:26:54,440 impressive house in Thailand, 410 00:26:54,440 --> 00:26:57,560 and my first impression was, 411 00:26:57,560 --> 00:27:01,040 "Yeah, this is a guy who knows what he's doing," you know? 412 00:27:04,320 --> 00:27:07,360 If Ben's got something in his head, it's very difficult to get it out. 413 00:27:08,600 --> 00:27:12,040 But he doesn't take advice very easily. 414 00:27:12,040 --> 00:27:15,360 I think he had a few shadows that formed around him. 415 00:27:18,160 --> 00:27:20,280 He found some people in certain circles 416 00:27:20,280 --> 00:27:22,680 that I wouldn't have liked to see him in. 417 00:27:25,880 --> 00:27:29,040 He saw a pot of gold that was sitting there, ready, 418 00:27:29,040 --> 00:27:33,520 at the end of the NFT rainbow, and he took it with both hands. 419 00:27:40,280 --> 00:27:43,800 You imagine that all the governmental banking systems 420 00:27:43,800 --> 00:27:48,600 that run our societies are kind of similar to the Death Star. 421 00:27:48,600 --> 00:27:51,360 And that this NFT, this cryptocurrency, 422 00:27:51,360 --> 00:27:53,560 is almost like a rebel alliance. 423 00:27:54,800 --> 00:27:56,200 With the Art Wars NFT, 424 00:27:56,200 --> 00:27:59,760 there are links to Star Wars, links to the rebellion, 425 00:27:59,760 --> 00:28:02,360 and so that might appeal to those types of people 426 00:28:02,360 --> 00:28:04,640 who are quite anarchical. 427 00:28:04,640 --> 00:28:07,920 The stormtroopers of the Art Wars collection 428 00:28:07,920 --> 00:28:10,840 are the ones who managed to escape from the Death Star 429 00:28:10,840 --> 00:28:12,880 and liberate themselves. 430 00:28:14,440 --> 00:28:18,520 The art world is quite an elite, gated community. 431 00:28:18,520 --> 00:28:21,080 This was a way of revolutionising that. 432 00:28:22,320 --> 00:28:26,360 It's new technology, and it's disruptive technology, 433 00:28:26,360 --> 00:28:30,080 so, in many ways, it can liberate people. 434 00:28:31,280 --> 00:28:33,320 It's a bit like the Wild West, 435 00:28:33,320 --> 00:28:35,840 but there is a lot of money to be made. 436 00:28:41,600 --> 00:28:45,720 The sale is launching into a completely unregulated market. 437 00:28:46,960 --> 00:28:51,400 There's potentially a lot to gain, but everything to lose. 438 00:28:52,760 --> 00:28:57,520 I've been a bartender-slash-waiter for most of my life. 439 00:29:00,400 --> 00:29:02,600 It was a pretty big deal for me, 440 00:29:02,600 --> 00:29:05,960 so I was really aware of the money I was putting in it. 441 00:29:07,160 --> 00:29:09,560 Of course, NFTs can be a gamble, 442 00:29:09,560 --> 00:29:11,560 but seeing the hype around the project, 443 00:29:11,560 --> 00:29:15,840 I was pretty convinced that it would be a safe investment. 444 00:29:26,840 --> 00:29:31,280 What I didn't like about it all was the element of how urgent it was, 445 00:29:31,280 --> 00:29:33,360 of how quickly it needed to be done. 446 00:29:35,600 --> 00:29:39,840 But...the team was saying, "It needs to be done now 447 00:29:39,840 --> 00:29:41,640 "because it's at its peak... 448 00:29:44,320 --> 00:29:47,960 "..like a piece of fruit just ready and ripe to pick off the tree... 449 00:29:49,280 --> 00:29:52,600 "..and it's about to start dropping down, so we have to get it now." 450 00:29:57,280 --> 00:29:59,760 Usually, when I'm invited to projects, 451 00:29:59,760 --> 00:30:01,840 there's a huge lead time. 452 00:30:01,840 --> 00:30:06,040 But in this case, I was invited, like, a few weeks before the drop, 453 00:30:06,040 --> 00:30:08,480 so everything had to happen really fast. 454 00:30:10,960 --> 00:30:14,160 I had to just kind of keep moving forward, making the artwork... 455 00:30:16,400 --> 00:30:18,400 ..to make sure it was ready to mint. 456 00:30:19,520 --> 00:30:21,160 And the other artists did, too. 457 00:30:24,200 --> 00:30:28,440 The sale promises high-quality, individually-created works. 458 00:30:30,360 --> 00:30:33,960 But even with the addition of Amy and other new artists, 459 00:30:33,960 --> 00:30:37,480 the project is well short of the NFTs it needs. 460 00:30:39,680 --> 00:30:43,000 The way that this NFT made money was due to volume. 461 00:30:44,000 --> 00:30:47,160 So, if you were just selling 50 NFTs, 462 00:30:47,160 --> 00:30:49,560 it would make, like, 100 grand, or something. 463 00:30:49,560 --> 00:30:52,960 But if you're selling 1,000 of them, 464 00:30:52,960 --> 00:30:54,240 then you're making... 465 00:30:55,240 --> 00:30:56,280 ..proper money. 466 00:30:57,480 --> 00:31:02,800 With only two weeks to go, the team are over 1,000 helmets short. 467 00:31:02,800 --> 00:31:07,440 They'll need to do whatever it takes to get them created in time. 468 00:31:22,720 --> 00:31:26,840 Mate, it's good. It's all good. 469 00:31:26,840 --> 00:31:31,440 1,138 images. 470 00:31:31,440 --> 00:31:33,680 Let's do this. 471 00:31:36,400 --> 00:31:40,720 Building up to the launch, Crypto Cowboy was in Bosnia... 472 00:31:41,800 --> 00:31:44,520 ..working with Chewsnacca... 473 00:31:44,520 --> 00:31:46,880 CHEWBACCA HOWLS 474 00:31:46,880 --> 00:31:50,120 ..making sure that the bulk of all the helmets 475 00:31:50,120 --> 00:31:53,280 that were computer-generated were made. 476 00:31:55,040 --> 00:31:56,800 I'm not sure if he's actually an artist, 477 00:31:56,800 --> 00:31:58,600 more of a graphic designer. 478 00:32:00,560 --> 00:32:02,000 CHEWBACCA HOWLS 479 00:32:03,480 --> 00:32:06,400 At the time, I wasn't aware that there was just one guy 480 00:32:06,400 --> 00:32:08,520 making so many helmets, 481 00:32:08,520 --> 00:32:13,880 and quite how badly done a lot of the computer-generated helmets were. 482 00:32:16,120 --> 00:32:18,960 Oh, it's fucking done, mate! 483 00:32:18,960 --> 00:32:20,880 17 days, 484 00:32:20,880 --> 00:32:23,400 16 to 18 hours a day, 485 00:32:23,400 --> 00:32:25,880 I have just completed it. 486 00:32:25,880 --> 00:32:29,280 ECHOING: Done 'em! Done 'em! Done 'em! Done 'em! Done 'em! 487 00:32:29,280 --> 00:32:32,000 Done 'em! Done 'em! Done 'em! Done 'em! Done 'em! 488 00:32:38,000 --> 00:32:42,040 So, the way the drop was organised, it was going to be a lottery. 489 00:32:43,240 --> 00:32:44,680 You couldn't rush to buy 490 00:32:44,680 --> 00:32:47,560 the Damien Hirst or Anish Kapoor or something, 491 00:32:47,560 --> 00:32:53,480 so people had to pay quite a bit of money to purchase these artworks 492 00:32:53,480 --> 00:32:55,200 before they even know what they are. 493 00:32:56,560 --> 00:33:00,960 Each helmet in this lucky dip is on sale for the same price, 494 00:33:00,960 --> 00:33:07,520 roughly £2,000, payable in the cryptocurrency Ethereum, or ETH. 495 00:33:07,520 --> 00:33:09,720 You don't know what you're going to get, 496 00:33:09,720 --> 00:33:13,000 so that can be another big part of the drive 497 00:33:13,000 --> 00:33:16,280 to get buyers interested and to get more money. 498 00:33:16,280 --> 00:33:20,320 There were some fantastic artists on those helmets, 499 00:33:20,320 --> 00:33:23,320 so the chance of getting one of those was brilliant. 500 00:33:23,320 --> 00:33:27,000 I mean, I could have got a Damien Hirst, one of one. 501 00:33:28,240 --> 00:33:32,400 I think there were like some legit artists that had actually done this. 502 00:33:32,400 --> 00:33:34,640 This is a pretty big project. 503 00:33:34,640 --> 00:33:38,640 A few days before the drop, we started hearing some of the hype 504 00:33:38,640 --> 00:33:41,480 and thought, "Oh, this is getting some significant attention 505 00:33:41,480 --> 00:33:44,520 "from people who are in the industry, from people who know." 506 00:33:44,520 --> 00:33:47,480 What is going on, all my crypto friends? 507 00:33:47,480 --> 00:33:50,600 I might just go try and FOMO in for one of these after the show, guys. 508 00:33:50,600 --> 00:33:53,160 When I look at this stuff that's on the screen right now, 509 00:33:53,160 --> 00:33:55,920 it looks like really, really good 3D art. 510 00:34:14,120 --> 00:34:16,920 As the hours and minutes tick away, 511 00:34:16,920 --> 00:34:20,960 the potential investors take to the online chatroom Discord, 512 00:34:20,960 --> 00:34:23,640 where NFT communities are hosted. 513 00:34:32,280 --> 00:34:35,560 Being in the Discord, I was excited because, at the time, 514 00:34:35,560 --> 00:34:39,520 I was just convinced this was going to blow up so much 515 00:34:39,520 --> 00:34:41,720 that it was going to make me rich, you know? 516 00:34:43,600 --> 00:34:47,160 I was on Discord, talking to people, getting hyped up about it. 517 00:34:47,160 --> 00:34:48,720 There was a lot of FOMO, 518 00:34:48,720 --> 00:34:50,240 so a lot of fear of missing out. 519 00:34:52,320 --> 00:34:55,840 The general feeling of everybody in the Discord was happiness. 520 00:34:55,840 --> 00:34:58,000 They were just happy they were part of it. 521 00:35:00,800 --> 00:35:03,040 "I can't wait for this." "I'm going to get the Damien Hirst." 522 00:35:03,040 --> 00:35:04,760 "I'm going to do this." "I'm going to get that." 523 00:35:04,760 --> 00:35:06,520 "It's going to be worth this much." 524 00:35:06,520 --> 00:35:08,600 The expectations were really high. 525 00:35:08,600 --> 00:35:11,800 It just gets crazy, and people start getting the wildest ideas. 526 00:35:14,320 --> 00:35:15,960 The hype's getting up. 527 00:35:15,960 --> 00:35:17,920 It's a lot of enthusiasm, a lot of, like, 528 00:35:17,920 --> 00:35:20,720 "What am I going to get?" "What's going to be revealed?" 529 00:35:24,360 --> 00:35:28,800 This feeling of, like, Vegas excitement, casino... 530 00:35:31,280 --> 00:35:34,240 That is part of the experience, the build-up. 531 00:35:34,240 --> 00:35:36,560 It is a rush. 532 00:35:36,560 --> 00:35:38,520 It's kind of like Christmas. 533 00:35:42,680 --> 00:35:46,480 I've set an alarm to be sure to not miss it. 534 00:35:50,080 --> 00:35:53,360 It just goes super, super quick. 535 00:35:53,360 --> 00:35:55,280 I went out to the shops, and I come back, 536 00:35:55,280 --> 00:35:57,080 and I remember running back upstairs, thinking, 537 00:35:57,080 --> 00:35:58,400 "Oh, shit, it might be on!" 538 00:36:00,680 --> 00:36:02,240 I was running up the stairs. Looked at it. 539 00:36:02,240 --> 00:36:03,720 It still hadn't happened yet. 540 00:36:03,720 --> 00:36:06,760 And then probably smoked about, like, 20 cigarettes 541 00:36:06,760 --> 00:36:08,560 just watching the screen. 542 00:36:10,960 --> 00:36:13,120 Looking at the clock every five minutes, like, 543 00:36:13,120 --> 00:36:15,240 "When's it going to happen? When's it going to happen?" 544 00:36:17,040 --> 00:36:18,920 I got ready, I got prepared 545 00:36:18,920 --> 00:36:22,640 because I thought there would be a fastest-finger battle. 546 00:36:29,320 --> 00:36:32,520 And then...it was open to the public. 547 00:36:42,720 --> 00:36:44,440 I bought one. 548 00:36:44,440 --> 00:36:46,480 I was just so ecstatic, 549 00:36:46,480 --> 00:36:49,280 so happy, because everything clicked. 550 00:36:49,280 --> 00:36:51,800 FIREWORKS POP 551 00:36:51,800 --> 00:36:53,240 I was watching the clock. 552 00:36:53,240 --> 00:36:55,600 I waited for the minutes to come down. 553 00:36:59,400 --> 00:37:04,080 And then suddenly it all deflated, as I realised they'd all been sold. 554 00:37:04,080 --> 00:37:07,040 That's the button. Didn't work. 555 00:37:07,040 --> 00:37:08,640 Cos there were so many people out there, 556 00:37:08,640 --> 00:37:12,120 trying to get it at the same time, I missed it! I didn't even get any! 557 00:37:14,600 --> 00:37:17,520 The whole collection sold out in five seconds. 558 00:37:26,080 --> 00:37:29,040 When it actually... In front of my eyes, 559 00:37:29,040 --> 00:37:34,520 I could see that it had actually made that money, 560 00:37:34,520 --> 00:37:38,280 and I was told, it was confirmed, and I knew it had happened, 561 00:37:38,280 --> 00:37:40,400 I just fucking went mad! 562 00:37:44,960 --> 00:37:47,680 I mean, to go from running on empty 563 00:37:47,680 --> 00:37:52,800 to suddenly being into the realm of a million... 564 00:37:54,240 --> 00:37:57,160 ..I was just elated. 565 00:37:58,840 --> 00:38:02,480 MUSIC: Marea (We've Lost Dancing) by Fred Again and the Blessed Madonna 566 00:38:12,800 --> 00:38:14,480 Finally, I'd made it. 567 00:38:15,640 --> 00:38:20,640 We've just made, like, stupid amounts of money. 568 00:38:20,640 --> 00:38:25,360 It was just pure, unlimited ecstasy. 569 00:38:28,440 --> 00:38:29,920 Yeah. 570 00:38:29,920 --> 00:38:31,440 GUNSHOTS 571 00:38:31,440 --> 00:38:34,520 Just made about two mil on NFT. 572 00:38:34,520 --> 00:38:36,800 HE LAUGHS 573 00:38:39,000 --> 00:38:41,000 Yeah, that's how we roll! 574 00:38:41,000 --> 00:38:44,520 We made it on the NFT, that's what I'm saying! 575 00:38:54,120 --> 00:38:59,120 Were you concerned at all about repercussions at this point? 576 00:39:01,320 --> 00:39:02,440 Um... 577 00:39:03,480 --> 00:39:04,600 No. 578 00:39:06,360 --> 00:39:08,680 PHONE LINE RINGS 579 00:39:10,840 --> 00:39:12,320 ANSWER MACHINE BEEPS 580 00:39:12,320 --> 00:39:15,240 You are a fucking millionaire. 581 00:39:15,240 --> 00:39:16,520 How do you feel? 582 00:39:16,520 --> 00:39:17,640 ANSWER MACHINE BEEPS 583 00:39:17,640 --> 00:39:20,400 Hey, buddy. Um, well, what can I say? 584 00:39:20,400 --> 00:39:21,800 HE LAUGHS 585 00:39:21,800 --> 00:39:23,720 Fucking insane. I'm in shock. 586 00:39:23,720 --> 00:39:27,120 Everyone within the industry is fucking shocked as well. 587 00:39:27,120 --> 00:39:30,400 They're just like, "This has never gone down so quick." 588 00:39:30,400 --> 00:39:31,920 ANSWER MACHINE BEEPS 589 00:39:31,920 --> 00:39:33,200 This situation, I mean, 590 00:39:33,200 --> 00:39:35,680 I suppose I'm absolutely over the fucking moon! 591 00:39:35,680 --> 00:39:36,840 I wouldn't be surprised 592 00:39:36,840 --> 00:39:39,120 if we were worth ten million by the end of this. 593 00:39:39,120 --> 00:39:40,360 Ah! 594 00:39:44,280 --> 00:39:48,200 After the day of selling the NFTs, he was elated. Very happy. 595 00:39:48,200 --> 00:39:50,240 He... You know, nothing could touch him. 596 00:39:50,240 --> 00:39:51,760 He was on cloud nine. 597 00:39:54,480 --> 00:39:57,800 But, er, clouds can be dark as well as light. 598 00:40:00,160 --> 00:40:02,080 And I think storm clouds were coming. 599 00:40:06,360 --> 00:40:09,640 DARTH VADER RESPIRATOR RASPS 600 00:40:17,120 --> 00:40:18,920 So now, if you look at OpenSea, 601 00:40:18,920 --> 00:40:21,280 they've already been selling for a pretty good... 602 00:40:21,280 --> 00:40:23,160 The floor price is already at 3.6. 603 00:40:23,160 --> 00:40:24,560 When I last looked, it was two. 604 00:40:24,560 --> 00:40:26,720 I probably should have bought one when it was at two. 605 00:40:26,720 --> 00:40:29,120 The important thing with NFTs, at the time, 606 00:40:29,120 --> 00:40:30,760 was it was all about the after-sale. 607 00:40:30,760 --> 00:40:34,120 it was all about people trading the NFTs. 608 00:40:34,120 --> 00:40:35,920 And I think that's when 609 00:40:35,920 --> 00:40:38,760 the large amount of money was going to kick in. 610 00:40:38,760 --> 00:40:41,040 The early people to buy, buy it for a lower rate, 611 00:40:41,040 --> 00:40:42,560 and then they could resell it, 612 00:40:42,560 --> 00:40:45,920 and sometimes flip it really fast and make good money on it. 613 00:40:45,920 --> 00:40:48,600 MUSIC: Ooh La La by Goldfrapp 614 00:40:48,600 --> 00:40:51,160 With the after-sale trading under way, 615 00:40:51,160 --> 00:40:54,360 those that missed out get another chance to buy. 616 00:40:55,440 --> 00:40:58,280 The FOMO creeps in, and you start thinking, 617 00:40:58,280 --> 00:41:00,040 "I want this! I want this!" 618 00:41:00,040 --> 00:41:02,320 But the price is going up. 619 00:41:02,320 --> 00:41:05,960 So, the next day, I decided to pull the trigger 620 00:41:05,960 --> 00:41:09,520 and went all in, probably about £6,000. 621 00:41:10,720 --> 00:41:12,040 I bought one. 622 00:41:12,040 --> 00:41:14,840 And then I bought three more on the aftermarket. 623 00:41:16,120 --> 00:41:17,800 So, now if you look at OpenSea, 624 00:41:17,800 --> 00:41:20,480 they've already been selling for a pretty good price. 625 00:41:20,480 --> 00:41:23,920 I probably should have bought one when it was at two. 626 00:41:23,920 --> 00:41:25,960 In that moment, I was feeling, like, 627 00:41:25,960 --> 00:41:28,120 "Look at how much money it's making." 628 00:41:28,120 --> 00:41:30,720 I get what the hype around NFTs was. 629 00:41:30,720 --> 00:41:33,200 That's when I, like, really just felt it. 630 00:41:35,240 --> 00:41:38,400 The price was jumping all over the place. 631 00:41:38,400 --> 00:41:42,000 So I was thinking, "Wow, you know, if it's this popular, 632 00:41:42,000 --> 00:41:43,560 "where could this go?" 633 00:41:45,240 --> 00:41:49,400 Within the first few days, hundreds of trades are made, 634 00:41:49,400 --> 00:41:53,640 with Ben and his team getting a cut of every single one. 635 00:41:53,640 --> 00:41:55,960 Yeah, man, they're...they're like hotcakes. 636 00:41:55,960 --> 00:41:57,680 Going like fucking hotcakes. 637 00:41:57,680 --> 00:42:02,600 The cheapest one up for sale at the moment is fucking $25,000. 638 00:42:02,600 --> 00:42:04,560 # Switch me on 639 00:42:05,960 --> 00:42:08,080 # Turn me up... # 640 00:42:08,080 --> 00:42:10,680 Every now and again, I'd get a message saying 641 00:42:10,680 --> 00:42:13,320 "We just made another 200 grand in royalties." 642 00:42:13,320 --> 00:42:16,600 That was constantly coming into the wallet all the time. 643 00:42:16,600 --> 00:42:20,040 It was just like winning the jackpot in a.... 644 00:42:20,040 --> 00:42:21,680 All the money in the casino. 645 00:42:22,800 --> 00:42:25,320 I remember, like, running around in my kitchen, 646 00:42:25,320 --> 00:42:27,960 looking at my phone, and I kept refreshing the screen, 647 00:42:27,960 --> 00:42:29,640 seeing what the sales were like, 648 00:42:29,640 --> 00:42:31,600 and they were just going up and up and up. 649 00:42:31,600 --> 00:42:34,360 It felt like the drama of Vegas. 650 00:42:36,920 --> 00:42:39,880 It was way more money than what was expected. 651 00:42:42,640 --> 00:42:48,280 I had never even handled anything close to that kind of money before. 652 00:42:50,720 --> 00:42:53,200 He got a car. He got a Bentley 653 00:42:53,200 --> 00:42:55,960 with a personalised number plate, I think. 654 00:42:55,960 --> 00:42:57,960 # Made for love 655 00:42:57,960 --> 00:43:02,280 # I need la la la la la I need... # 656 00:43:02,280 --> 00:43:05,200 It wasn't all fast cars. 657 00:43:05,200 --> 00:43:08,760 Ben also made a donation of £30,000 to charity. 658 00:43:10,960 --> 00:43:13,000 So we'd had our honeymoon period, 659 00:43:13,000 --> 00:43:16,520 and I thought, "There's probably trouble coming, 660 00:43:16,520 --> 00:43:20,640 "but probably got a few days before it all kicks off." 661 00:43:21,720 --> 00:43:25,080 # I need oooh la la la la... # 662 00:43:32,800 --> 00:43:35,800 The next thing that happened was that we got wind 663 00:43:35,800 --> 00:43:38,360 that Damien Hirst pulled out of the project. 664 00:43:41,680 --> 00:43:44,800 Hirst is one of the biggest artists in the whole world. 665 00:43:46,400 --> 00:43:49,480 So to have his name associated with this project 666 00:43:49,480 --> 00:43:51,120 added a lot of value. 667 00:43:51,120 --> 00:43:54,000 This way, guys. This way, please. 668 00:43:54,000 --> 00:43:57,560 From the start, I said to the Crypto Brothers, 669 00:43:57,560 --> 00:44:01,960 "Please, please, don't feature Damien Hirst's helmet." 670 00:44:01,960 --> 00:44:05,480 Damien Hirst is known in the art world... 671 00:44:06,760 --> 00:44:10,600 ..to have the most aggressive lawyers behind him. 672 00:44:10,600 --> 00:44:14,320 I think that was the first sign I saw of trouble brewing. 673 00:44:16,880 --> 00:44:20,000 The project has lost its poster boy. 674 00:44:20,000 --> 00:44:22,800 And the question for collectors like Samir... 675 00:44:24,760 --> 00:44:28,480 ..is should they stick or twist? 676 00:44:28,480 --> 00:44:31,440 I was pretty concerned, even though they said 677 00:44:31,440 --> 00:44:35,600 they had the rights and that everything was going like planned, 678 00:44:35,600 --> 00:44:37,360 but clearly it wasn't. 679 00:44:41,200 --> 00:44:45,880 But I was still optimistic about it because it's still Star Wars, 680 00:44:45,880 --> 00:44:48,680 and it still seemed legit. 681 00:44:48,680 --> 00:44:52,840 People were convinced it was just a minor inconvenience, 682 00:44:52,840 --> 00:44:54,840 and eventually it would be OK. 683 00:44:59,160 --> 00:45:02,960 So Ben came into the Discord community and let us know 684 00:45:02,960 --> 00:45:05,360 about what was going on, but also kind of blew it off, like, 685 00:45:05,360 --> 00:45:08,480 "Oh, his team called my team, and everything's all set." 686 00:45:08,480 --> 00:45:11,840 And, you know, being in the art world, I see this kind of stuff. 687 00:45:11,840 --> 00:45:15,240 So I didn't feel good about it, I didn't like it, 688 00:45:15,240 --> 00:45:16,960 but sometimes these things happen. 689 00:45:23,080 --> 00:45:25,400 A lot of people worried that he had pulled out, 690 00:45:25,400 --> 00:45:27,280 but I respected his decision. 691 00:45:27,280 --> 00:45:31,520 I've worked in collaborative shows before where, for whatever reason, 692 00:45:31,520 --> 00:45:34,640 an artist has pulled out, whether they've fallen out with someone, 693 00:45:34,640 --> 00:45:35,880 whether the timing's bad. 694 00:45:35,880 --> 00:45:39,160 You're dealing with a bunch of narcissists, at the end of the day. 695 00:45:47,360 --> 00:45:50,480 Well, let's talk about the reveal. 696 00:45:54,000 --> 00:45:56,680 This is the most exciting stage. 697 00:45:57,880 --> 00:45:59,520 The art is revealed. 698 00:46:00,840 --> 00:46:04,440 It's only now, after three days of trading, 699 00:46:04,440 --> 00:46:08,520 that the collectors will find out what they've actually bought... 700 00:46:11,720 --> 00:46:14,480 ..and whether their gamble has paid off. 701 00:46:16,640 --> 00:46:18,880 So I showed up for the reveal, 702 00:46:18,880 --> 00:46:21,400 and it really just quickly took a turn 703 00:46:21,400 --> 00:46:23,840 for something I was not expecting at all. 704 00:46:25,720 --> 00:46:28,360 There were some people in the community 705 00:46:28,360 --> 00:46:30,360 who started raising red flags 706 00:46:30,360 --> 00:46:34,120 that there was really poorly made artwork in the collection. 707 00:46:36,680 --> 00:46:40,720 My helmet that I revealed, it wasn't...it wasn't anything special, 708 00:46:40,720 --> 00:46:42,960 but it wasn't as bad as some of them. 709 00:46:46,320 --> 00:46:49,640 I was happy with one piece that was pretty unique... 710 00:46:51,040 --> 00:46:53,520 ..but then I was a bit disappointed in the three other ones 711 00:46:53,520 --> 00:46:55,840 that I have because they were very similar. 712 00:46:55,840 --> 00:46:59,640 And then I noticed, when looking at all the helmets, 713 00:46:59,640 --> 00:47:02,000 a lot of them was just duplicates. 714 00:47:05,440 --> 00:47:09,200 Some of these pieces were appallingly bad. 715 00:47:11,440 --> 00:47:14,880 We were essentially seeing wallpaper art 716 00:47:14,880 --> 00:47:17,000 being put on top of these helmets. 717 00:47:20,760 --> 00:47:22,040 It had been rushed. 718 00:47:23,280 --> 00:47:25,640 People started questioning what was going on. 719 00:47:28,040 --> 00:47:31,680 That was the first time I learned that there was a number of helmets 720 00:47:31,680 --> 00:47:34,480 that were made, that were just kind of mass-produced 721 00:47:34,480 --> 00:47:35,680 and thrown in there. 722 00:47:37,400 --> 00:47:39,760 There was quite a bit of disappointment. 723 00:47:39,760 --> 00:47:42,160 So it was a bit of everything, combined with the fact 724 00:47:42,160 --> 00:47:45,840 that Damien Hirst also pulled out of it, etc, 725 00:47:45,840 --> 00:47:48,240 that I was starting to worry about my money. 726 00:47:52,600 --> 00:47:56,760 So even though all of these different straws are mounting up 727 00:47:56,760 --> 00:48:00,400 and there was all these red flags, the price still kept going up. 728 00:48:02,040 --> 00:48:05,120 The overall sentiment was that, "We can solve these problems, 729 00:48:05,120 --> 00:48:08,640 "we can keep this project going. We can keep making money." 730 00:48:08,640 --> 00:48:12,360 The issues with the mass-produced Bosnian helmets 731 00:48:12,360 --> 00:48:16,600 doesn't seem to have much impact on the value of the trades. 732 00:48:16,600 --> 00:48:18,680 CHEWBACCA HOWLS 733 00:48:20,240 --> 00:48:24,240 I mean, even these badly rushed jobs 734 00:48:24,240 --> 00:48:27,360 were still selling at, you know, serious money. 735 00:48:30,840 --> 00:48:33,880 Sometimes it doesn't matter 736 00:48:33,880 --> 00:48:37,680 how good or bad the image of the artwork you've bought is, 737 00:48:37,680 --> 00:48:42,640 it's more the fact that you own a limited edition of something 738 00:48:42,640 --> 00:48:45,000 that apparently is very valuable. 739 00:48:47,160 --> 00:48:52,120 The pink one, the pink helmet, sold for 50 grand in crypto, 740 00:48:52,120 --> 00:48:55,480 and that's the biggest sale I've ever done. 741 00:48:58,080 --> 00:49:02,440 For the organisers, the money is still pouring in, 742 00:49:02,440 --> 00:49:07,560 5% of every trade, worth hundreds of thousands of pounds. 743 00:49:09,320 --> 00:49:13,360 Despite the problems, it seems they're untouchable. 744 00:49:14,520 --> 00:49:16,480 The team were always convincing me 745 00:49:16,480 --> 00:49:19,800 that it was all...it was all fine, it's all going to be sorted. 746 00:49:19,800 --> 00:49:24,800 But, in my own head, I was like, "There's so much that can go wrong." 747 00:49:41,040 --> 00:49:44,600 Were you aware of...of...of this NFT sale? 748 00:49:44,600 --> 00:49:48,560 And if you weren't, when did you first hear anything about it? 749 00:49:48,560 --> 00:49:50,400 I think I was first aware... 750 00:49:50,400 --> 00:49:52,440 I think... I can't remember which...who it was, 751 00:49:52,440 --> 00:49:55,400 but one of the artists kind of, like, reached out 752 00:49:55,400 --> 00:49:58,760 and said, "You know, your work's being exploited, and mine is, too. 753 00:49:58,760 --> 00:50:00,600 "What you want to do about it?" 754 00:50:00,600 --> 00:50:03,720 I received a tweet telling me about the sale. 755 00:50:03,720 --> 00:50:06,800 I was entirely new to the NFT world and such things. 756 00:50:06,800 --> 00:50:08,720 I didn't really understand what I was being told 757 00:50:08,720 --> 00:50:12,200 until I looked into it further, and then it quickly unravelled. 758 00:50:16,760 --> 00:50:18,720 I called people, I emailed people. 759 00:50:19,920 --> 00:50:22,680 I just wanted to make everyone aware as quick as possible 760 00:50:22,680 --> 00:50:25,760 so that we could take action as quick as possible. 761 00:50:29,400 --> 00:50:33,600 I, like a lot of other artists, knew nothing. 762 00:50:33,600 --> 00:50:38,400 The first I knew was Unskilled Worker contacted me via Instagram 763 00:50:38,400 --> 00:50:40,120 and said, "Do you know about this?" 764 00:50:41,640 --> 00:50:48,160 Sent me a screen grab of the helmet that I made in a Twitter post. 765 00:50:51,720 --> 00:50:52,920 A friend of mine 766 00:50:52,920 --> 00:50:56,880 sent me a screen capture of my sculpture. 767 00:50:57,840 --> 00:51:00,760 You know, a very grainy thing. And then underneath it, it said ETH, 768 00:51:00,760 --> 00:51:03,240 E-T—H, with that little triangle sign. 769 00:51:03,240 --> 00:51:08,000 And then, what I later found out was about £8,500 on it or something, 770 00:51:08,000 --> 00:51:09,720 you know, like, um... 771 00:51:09,720 --> 00:51:12,520 And that was the first I knew about it, yeah. 772 00:51:12,520 --> 00:51:14,240 Max, my assistant, was on Discord, 773 00:51:14,240 --> 00:51:15,960 and he's like, "Hey, it seems like 774 00:51:15,960 --> 00:51:18,520 "Ben's releasing your helmet as an NFT." 775 00:51:18,520 --> 00:51:21,760 And I was like, "What? What...what are you talking about?" 776 00:51:21,760 --> 00:51:24,840 So it already sent up a big flare, 777 00:51:24,840 --> 00:51:26,960 red flag of, like, what are you doing? 778 00:51:26,960 --> 00:51:29,840 And why wouldn't you have asked me about that? 779 00:51:29,840 --> 00:51:32,200 I was told by Chemical X, another of the artists, 780 00:51:32,200 --> 00:51:34,680 that mine had sold for substantial money, 781 00:51:34,680 --> 00:51:36,800 but I couldn't figure out what the money was, 782 00:51:36,800 --> 00:51:39,040 cos it was all codes I'd never seen before. 783 00:51:39,040 --> 00:51:43,080 Some things were saying 100,000, some things were saying £5,000. 784 00:51:44,200 --> 00:51:47,080 It seemed... It became quite apparent that, in fact, 785 00:51:47,080 --> 00:51:50,200 he hadn't contacted anyone. 786 00:51:50,200 --> 00:51:52,800 And people are mad about it. Rightfully so. 787 00:51:54,840 --> 00:51:59,240 Obviously, Hayden was incensed, as was I, 788 00:51:59,240 --> 00:52:02,320 and most of the people that found out about it. 789 00:52:02,320 --> 00:52:05,280 I didn't know him well enough to have any influence on him, 790 00:52:05,280 --> 00:52:09,200 apart from wanting to maybe pop round and break his legs. 791 00:52:12,880 --> 00:52:14,640 Ben then made me aware 792 00:52:14,640 --> 00:52:18,760 that a couple of the artists had reached out to him, 793 00:52:18,760 --> 00:52:20,320 and were a bit disgruntled 794 00:52:20,320 --> 00:52:25,200 because they felt they hadn't been asked in the appropriate manner. 795 00:52:25,200 --> 00:52:26,400 That's the first time 796 00:52:26,400 --> 00:52:29,760 I really heard intellectual property being mentioned. 797 00:52:31,080 --> 00:52:36,560 From the start, I said there's not enough time to do this properly, 798 00:52:36,560 --> 00:52:38,520 to get all the artists' permission. 799 00:52:39,840 --> 00:52:41,840 You know, the sensible person would be like, 800 00:52:41,840 --> 00:52:44,440 "Right, so let's not do it at all." 801 00:52:45,960 --> 00:52:50,160 And when you've got like 1 million or 2 million, you know, 802 00:52:50,160 --> 00:52:54,120 staring you in the face on the other side of this, 803 00:52:54,120 --> 00:52:59,280 then it's kind of difficult to not do it. 804 00:53:04,680 --> 00:53:07,400 His initial response was that, 805 00:53:07,400 --> 00:53:10,520 "I emailed you, telling you it was happening." 806 00:53:10,520 --> 00:53:13,520 Oh-ho-ho! You have a look at the email. 807 00:53:13,520 --> 00:53:15,080 He sent out a little round robin saying, 808 00:53:15,080 --> 00:53:17,160 "Oh, we're doing this, we're thinking of doing that. 809 00:53:17,160 --> 00:53:20,560 "We've got..." Like anybody else does. "And we might get into NFTs." 810 00:53:20,560 --> 00:53:22,520 That's not the same as saying, 811 00:53:22,520 --> 00:53:26,480 "We're going to do an NFT drop using your stuff. 812 00:53:26,480 --> 00:53:28,520 "Is that OK?" 813 00:53:28,520 --> 00:53:30,080 I didn't read that email. 814 00:53:30,080 --> 00:53:32,120 If I did receive it, I certainly wasn't paying any attention. 815 00:53:32,120 --> 00:53:33,960 And why would you not address me personally, 816 00:53:33,960 --> 00:53:35,600 having worked with me personally? 817 00:53:36,720 --> 00:53:38,680 And what was his response? 818 00:53:38,680 --> 00:53:40,400 Max, what was Ben's response? 819 00:53:40,400 --> 00:53:43,120 He basically said, "Oh, I was going to get around 820 00:53:43,120 --> 00:53:45,920 "to telling you about that. Sorry I didn't mention it." 821 00:53:54,320 --> 00:53:56,520 After the helmets got revealed, 822 00:53:56,520 --> 00:53:58,880 a couple of artists started talking on Twitter 823 00:53:58,880 --> 00:54:00,320 that they were not happy with the fact 824 00:54:00,320 --> 00:54:02,960 that their name had been used, and their art. 825 00:54:02,960 --> 00:54:05,080 And then indeed, people were just angry 826 00:54:05,080 --> 00:54:07,120 because there's been lies. 827 00:54:09,800 --> 00:54:13,160 After another blow to the credibility of the sale, 828 00:54:13,160 --> 00:54:16,320 the NFT collectors take to the Discord chatroom 829 00:54:16,320 --> 00:54:18,040 to voice their concerns. 830 00:54:29,040 --> 00:54:31,800 I was in that chatroom with collectors as an artist, 831 00:54:31,800 --> 00:54:34,480 and they're like, "What's going on here? What did you know?" 832 00:54:34,480 --> 00:54:36,040 And somebody came over and said, 833 00:54:36,040 --> 00:54:38,560 "Hey, Amy, Chemical X is saying stuff, 834 00:54:38,560 --> 00:54:41,280 "and Unskilled Worker's saying stuff, 835 00:54:41,280 --> 00:54:43,560 "that their artwork was used without their permission." 836 00:54:43,560 --> 00:54:47,120 So this was a huge sign something was going wrong. 837 00:54:47,120 --> 00:54:49,880 And this was in the first few days of the reveal. 838 00:54:49,880 --> 00:54:52,640 After the kind of things started going downhill... 839 00:54:54,400 --> 00:54:56,600 ..people had a lot of questions, 840 00:54:56,600 --> 00:54:58,120 they wanted a lot of answers, 841 00:54:58,120 --> 00:55:00,680 so the community was, you know, banding together. 842 00:55:03,440 --> 00:55:05,200 When these problems were raised, 843 00:55:05,200 --> 00:55:09,160 I quickly realised we were in big trouble, 844 00:55:09,160 --> 00:55:11,280 and this was not going to get fixed. 845 00:55:11,280 --> 00:55:13,640 He didn't ask any of their permission. 846 00:55:13,640 --> 00:55:15,200 He just did it. 847 00:55:15,200 --> 00:55:18,840 So it all became very dark and muddy. 848 00:55:18,840 --> 00:55:21,200 Nobody took responsibility. 849 00:55:32,960 --> 00:55:36,200 The sale is in a precarious state. 850 00:55:38,400 --> 00:55:41,600 Behind the scenes, the Crypto Brothers urge Ben 851 00:55:41,600 --> 00:55:44,800 to speak directly to the disgruntled collectors. 852 00:55:46,680 --> 00:55:52,040 I was made aware that it was kind of vital that I be the face of it... 853 00:55:53,000 --> 00:55:56,520 ..to keep up the morale of the whole thing. 854 00:55:58,560 --> 00:56:00,320 You can handle anything with comedy. 855 00:56:00,320 --> 00:56:03,000 People will throw IP questions at you for drama, 856 00:56:03,000 --> 00:56:05,080 and if you can disarm them with comedy, 857 00:56:05,080 --> 00:56:06,880 then you'll get away with murder. 858 00:56:09,840 --> 00:56:11,320 How are you doing, Kaiser? 859 00:56:11,320 --> 00:56:14,520 HE CHUCKLES Er, I'm doing OK, Ben. How are you? 860 00:56:14,520 --> 00:56:18,120 Pretty good, man. It's been a pretty crazy week. 861 00:56:18,120 --> 00:56:20,760 Stakes are high, passions are high, 862 00:56:20,760 --> 00:56:22,680 so welcome to the game. 863 00:56:24,800 --> 00:56:28,600 I didn't even know what Discord was until, one evening, 864 00:56:28,600 --> 00:56:31,360 I found myself the main guest. 865 00:56:32,560 --> 00:56:35,000 I have to apologise for not being 866 00:56:35,000 --> 00:56:37,600 more on top of the communication with the artists, 867 00:56:37,600 --> 00:56:39,760 although, as I always stand by, 868 00:56:39,760 --> 00:56:43,560 I did send out a notification about the NFT drop 869 00:56:43,560 --> 00:56:47,080 on the 4th of November. And I've always made sure 870 00:56:47,080 --> 00:56:51,000 that part of the proceeds be reserved for the artists 871 00:56:51,000 --> 00:56:53,600 who have been such a major part of this. 872 00:56:56,720 --> 00:56:58,240 These are solvable problems. 873 00:56:58,240 --> 00:57:01,200 They're ugly, they all came together, this is tough, 874 00:57:01,200 --> 00:57:05,560 but as long as we've got you, Ben, we're gonna get through this OK. 875 00:57:11,760 --> 00:57:14,840 I thought it was amazing how you handled that. It was brilliant. 876 00:57:14,840 --> 00:57:18,440 You did that like the emperor, to be honest. 877 00:57:18,440 --> 00:57:19,960 You were perfect. 878 00:57:19,960 --> 00:57:22,880 And I think with the attitude that we've got, at the moment, 879 00:57:22,880 --> 00:57:24,280 I think we'll get through anything. 880 00:57:25,280 --> 00:57:27,920 To me, the fact that there was communication, 881 00:57:27,920 --> 00:57:30,760 and that they were listening to us, kind of felt like, 882 00:57:30,760 --> 00:57:35,160 "OK, they maybe messed up, but it maybe could be OK still." 883 00:57:39,360 --> 00:57:42,560 Ben has set aside some money to pay the artists. 884 00:57:45,200 --> 00:57:48,440 His hope is that his offer of payment 885 00:57:48,440 --> 00:57:51,480 will mean their helmets can continue to be traded. 886 00:57:53,760 --> 00:57:55,360 Many accept the money. 887 00:57:56,400 --> 00:57:59,280 Others are going to make a stand. 888 00:58:00,480 --> 00:58:04,040 I was offering as much as 10,000, 12,000 to some of them, 889 00:58:04,040 --> 00:58:08,560 depending on how much content they had in the NFT drop. 890 00:58:08,560 --> 00:58:11,160 They just threw it back in my face. 891 00:58:13,920 --> 00:58:18,160 They offered me £2,500 from sales 892 00:58:18,160 --> 00:58:21,040 of which I think over £20,000 were generated 893 00:58:21,040 --> 00:58:22,560 from my work, at that point. 894 00:58:24,480 --> 00:58:28,840 I think I was offered something like, I don't know, 1,500 quid. 895 00:58:31,880 --> 00:58:34,480 It...it was irrelevant 896 00:58:34,480 --> 00:58:38,120 because he wasn't acknowledging what he'd done. 897 00:58:39,440 --> 00:58:42,280 The attempts made were to keep Ben Moore's show on the road. 898 00:58:45,280 --> 00:58:47,320 As it was... The longer it was live and active, 899 00:58:47,320 --> 00:58:51,200 the more revenue it was generating for him and his team. 900 00:58:51,200 --> 00:58:54,360 The only way to stop them being worth anything at all 901 00:58:54,360 --> 00:58:55,880 was to have the sale pulled. 902 00:59:05,920 --> 00:59:08,040 Within two weeks of the sale, 903 00:59:08,040 --> 00:59:11,960 12 of its highest-profile artists have pulled their helmets 904 00:59:11,960 --> 00:59:16,160 from the largest trading platform, OpenSea. 905 00:59:16,160 --> 00:59:18,240 They put a takedown notice to OpenSea 906 00:59:18,240 --> 00:59:20,560 and their helmets were off the market. 907 00:59:23,280 --> 00:59:26,760 If you can't sell on OpenSea and it can't be found on OpenSea, 908 00:59:26,760 --> 00:59:28,240 that's a really bad sign. 909 00:59:43,080 --> 00:59:46,760 It's called FUD, fear, uncertainty and doubt. 910 00:59:46,760 --> 00:59:50,280 It's something that happens a lot in, you know, the NFT space, 911 00:59:50,280 --> 00:59:54,080 so much so that it can sometimes ruin a project. 912 00:59:58,240 --> 01:00:02,520 I got a tip-off from a source that this was happening. 913 01:00:02,520 --> 01:00:06,520 I got in touch with the artists whose work had been used 914 01:00:06,520 --> 01:00:08,800 without their knowledge or their consent. 915 01:00:08,800 --> 01:00:10,600 Some artists who I got in touch with 916 01:00:10,600 --> 01:00:12,920 had no idea that this had even happened. 917 01:00:15,280 --> 01:00:18,840 When the Financial Times breaks the story, 918 01:00:18,840 --> 01:00:21,920 the sale, and its controversial aftermath, 919 01:00:21,920 --> 01:00:24,680 immediately gets broader attention. 920 01:00:24,680 --> 01:00:28,400 I'd known of other instances of this happening in the NFT world, 921 01:00:28,400 --> 01:00:31,000 but because you had these high-profile artists, 922 01:00:31,000 --> 01:00:33,840 that meant that the story was really strong. 923 01:00:38,840 --> 01:00:41,440 I should have saw at the moment, 924 01:00:41,440 --> 01:00:46,200 but I just couldn't accept the fact that they were worth so much 925 01:00:46,200 --> 01:00:48,280 and then suddenly so little. 926 01:00:50,000 --> 01:00:52,600 The negative press is having an impact 927 01:00:52,600 --> 01:00:55,120 on the value of the remaining NFTs. 928 01:00:55,120 --> 01:00:59,240 I was thinking it's maybe just worth waiting until the dust settles, 929 01:00:59,240 --> 01:01:02,360 everybody calms down, maybe we'll get some decent answers 930 01:01:02,360 --> 01:01:05,680 and reasons why all of this is happening. 931 01:01:10,720 --> 01:01:13,600 So, around this time, there was just so much confusion. 932 01:01:13,600 --> 01:01:16,680 The drop wasn't really what we were told it was going to be, 933 01:01:16,680 --> 01:01:18,800 there was all different kinds of voices saying 934 01:01:18,800 --> 01:01:20,280 all different kinds of things... 935 01:01:22,040 --> 01:01:25,200 ..but the rest of the collection were still existing 936 01:01:25,200 --> 01:01:26,880 and still being traded. 937 01:01:28,520 --> 01:01:31,280 I was thinking and feeling like, 938 01:01:31,280 --> 01:01:34,840 "OK, Art Wars can still make this right." 939 01:01:37,600 --> 01:01:41,320 Here we are on our way out of Orcines 940 01:01:41,320 --> 01:01:44,360 to the grand capital of France, Paris. 941 01:01:46,320 --> 01:01:51,960 I took my family down to the Alps, French Alps, 942 01:01:51,960 --> 01:01:54,280 on an incredible skiing trip. 943 01:01:55,440 --> 01:01:56,600 Good turn! 944 01:01:58,000 --> 01:02:00,960 Fulfilled one of my kids' dreams, which was to go to Disneyland... 945 01:02:02,840 --> 01:02:04,360 Whee, Dad! 946 01:02:04,360 --> 01:02:06,200 Dad, Dad, Dad, Dad. 947 01:02:08,960 --> 01:02:11,760 ..which, by the way, was a complete fucking nightmare. 948 01:02:13,920 --> 01:02:16,840 You know, when you start turning money into things 949 01:02:16,840 --> 01:02:20,040 that exist in the real world, it does feel pretty real. 950 01:02:22,760 --> 01:02:25,920 But a weird time because, on the one hand, 951 01:02:25,920 --> 01:02:27,920 suddenly, you've got all this money... 952 01:02:28,960 --> 01:02:33,800 ..but, on the other hand, your life is just full - 953 01:02:33,800 --> 01:02:36,800 from the moment you wake up to the moment you go to sleep - 954 01:02:36,800 --> 01:02:37,960 trying to... 955 01:02:39,520 --> 01:02:41,280 ..sort out all these problems. 956 01:02:43,640 --> 01:02:45,400 And... 957 01:02:45,400 --> 01:02:48,680 ..it just seemed like such an impossible mess to sort out. 958 01:02:56,840 --> 01:02:58,400 I had a few calls with Ben. 959 01:02:58,400 --> 01:03:01,400 You know, I didn't know him before this project at all. 960 01:03:01,400 --> 01:03:03,320 And, like, I remember one of the first ones, like, 961 01:03:03,320 --> 01:03:05,720 he was in the bathtub when we were talking, 962 01:03:05,720 --> 01:03:07,400 which was really unprofessional. 963 01:03:07,400 --> 01:03:12,440 And, like, he didn't seem so...so concerned about the project, 964 01:03:12,440 --> 01:03:16,120 which was funny because, to me and to a lot of the collectors, 965 01:03:16,120 --> 01:03:17,640 there was a lot of concern. 966 01:03:18,960 --> 01:03:21,400 I mean, Ben, these people have put a lot of faith in you 967 01:03:21,400 --> 01:03:24,520 and a lot of money in this project. They believe in you. 968 01:03:24,520 --> 01:03:27,400 And, I mean, I think the least they deserve is... 969 01:03:27,400 --> 01:03:29,320 ..is the time of day, you know? 970 01:03:29,320 --> 01:03:32,480 They just want to know what's going on behind closed doors. 971 01:03:32,480 --> 01:03:35,240 If there are no updates, then we don't really need to do an AMA, 972 01:03:35,240 --> 01:03:37,880 but I think that's all people want to know about right now. 973 01:03:37,880 --> 01:03:40,120 BEN SLURS: I've got GuantaBean saying 974 01:03:40,120 --> 01:03:43,240 you're taking advantage of a drunk man. 975 01:03:43,240 --> 01:03:44,520 No. 976 01:03:44,520 --> 01:03:51,240 It's one o'clock on a Friday evening in London. 977 01:03:51,240 --> 01:03:53,360 I got drunk... 978 01:03:53,360 --> 01:03:56,200 ..at the end of a long working week, 979 01:03:56,200 --> 01:03:58,200 thanks to all you lot. 980 01:03:58,200 --> 01:03:59,760 BEN CHUCKLES 981 01:03:59,760 --> 01:04:01,680 It was really weird. 982 01:04:01,680 --> 01:04:05,840 I have never experienced something like this in my professional career. 983 01:04:05,840 --> 01:04:08,120 And it was getting more and more concerning. 984 01:04:08,120 --> 01:04:10,920 The more things that came out, the worse it was. 985 01:04:11,880 --> 01:04:13,760 I think some of the rumours were 986 01:04:13,760 --> 01:04:16,360 that they just... That it was a cash grab, 987 01:04:16,360 --> 01:04:18,800 so they just wanted to take as much money as possible 988 01:04:18,800 --> 01:04:21,640 and then just abandon the project. 989 01:04:21,640 --> 01:04:24,840 Um, but, of course, I didn't know what was true and what wasn't. 990 01:04:24,840 --> 01:04:27,840 And I think it's around that time that we saw the video emerge 991 01:04:27,840 --> 01:04:31,680 of Ben Moore shooting with his gun and bragging about 2 million. 992 01:04:35,240 --> 01:04:36,280 Yeah. 993 01:04:36,280 --> 01:04:40,200 Just made, er, like, about two mil on NFT. 994 01:04:40,200 --> 01:04:41,600 GUN CLICKS 995 01:04:41,600 --> 01:04:43,040 Yeah. 996 01:04:43,040 --> 01:04:44,720 GUNSHOTS 997 01:04:44,720 --> 01:04:46,680 That's what we're talking about. 998 01:04:46,680 --> 01:04:49,120 THEY LAUGH 999 01:04:49,120 --> 01:04:52,400 Yeah, that's how we roll. Two mil on the NFT! 1000 01:04:52,400 --> 01:04:55,320 One of the collectors has got hold of a video 1001 01:04:55,320 --> 01:04:59,920 from Ben's private Instagram account and circulated it online. 1002 01:04:59,920 --> 01:05:01,760 I was just so angry. 1003 01:05:01,760 --> 01:05:04,480 A lot of people were so angry and the bragging, etc, 1004 01:05:04,480 --> 01:05:06,160 it was just such a backstab. 1005 01:05:09,120 --> 01:05:11,240 He never struck me as that person, so it seemed strange 1006 01:05:11,240 --> 01:05:15,080 that he'd then post some crazy Instagram video 1007 01:05:15,080 --> 01:05:17,840 of him bragging about how much money he made. 1008 01:05:17,840 --> 01:05:20,080 What did you think when you saw that? 1009 01:05:20,080 --> 01:05:22,000 "What a cunt!" 1010 01:05:22,000 --> 01:05:23,880 That told me everything that I need to know. 1011 01:05:23,880 --> 01:05:25,720 He was there to rip us off. 1012 01:05:25,720 --> 01:05:29,640 ELECTRONIC MUSIC PLAYS 1013 01:05:35,400 --> 01:05:39,200 With the Art Wars project hanging by a thread, 1014 01:05:39,200 --> 01:05:41,560 all eyes are on Ben. 1015 01:05:43,400 --> 01:05:47,080 And the pressure is beginning to show. 1016 01:05:59,840 --> 01:06:02,240 It was quite a wild couple of weeks. 1017 01:06:02,240 --> 01:06:04,720 Well, he seemed to be off his face most of the time, 1018 01:06:04,720 --> 01:06:09,360 doing completely batshit "ask me anything" things on Discord. 1019 01:06:09,360 --> 01:06:10,840 Absolute madness. 1020 01:06:12,120 --> 01:06:17,680 BEN SLURS: What has happened is a digital crime, you know? 1021 01:06:17,680 --> 01:06:20,600 Or... Yeah, it's digital crime. 1022 01:06:20,600 --> 01:06:24,120 You know, it's like, er... 1023 01:06:24,120 --> 01:06:25,280 Wow! 1024 01:06:25,280 --> 01:06:29,640 It's like Art Wars actually turns into art wars. 1025 01:06:29,640 --> 01:06:31,320 It was so upsetting. 1026 01:06:31,320 --> 01:06:33,000 You know, we're looking for answers. 1027 01:06:33,000 --> 01:06:35,760 There's people who have invested a lot of money, 1028 01:06:35,760 --> 01:06:39,080 and the project is clearly going downhill, 1029 01:06:39,080 --> 01:06:41,760 and there's big problems that need to be solved. 1030 01:06:41,760 --> 01:06:43,240 And he's getting on, 1031 01:06:43,240 --> 01:06:46,200 talking about absolute nonsense when he's drunk. 1032 01:06:46,200 --> 01:06:47,800 So I just thought... Yeah, I just thought, 1033 01:06:47,800 --> 01:06:49,720 "He's a man unravelling," is what I actually thought. 1034 01:06:51,080 --> 01:06:54,960 BEN SLURS: How do you, like, even quantify that shit? 1035 01:06:54,960 --> 01:06:56,160 And like... 1036 01:06:56,160 --> 01:07:01,240 Because I... The way I rolled was, like, I was happy to have 1037 01:07:01,240 --> 01:07:04,320 loads of money or no money. Right. 1038 01:07:04,320 --> 01:07:09,560 I'm always happy, I always have... Always have the equilibrium happy. 1039 01:07:10,760 --> 01:07:11,960 With either. 1040 01:07:11,960 --> 01:07:13,360 But you know what? 1041 01:07:13,360 --> 01:07:16,320 I just want to make it all good for everyone... 1042 01:07:16,320 --> 01:07:19,480 I appreciate that. ..as I always do, and I've always done that. 1043 01:07:19,480 --> 01:07:23,680 Yeah... I always make sure that everyone comes out good, 1044 01:07:23,680 --> 01:07:26,800 and anything I'm attached to, 1045 01:07:26,800 --> 01:07:29,480 I want make sure everyone come out good. 1046 01:07:37,720 --> 01:07:39,040 Oh, my God! 1047 01:07:40,160 --> 01:07:41,840 Oh! 1048 01:08:08,680 --> 01:08:12,000 DARTH VADER RESPIRATOR RASPS 1049 01:08:16,720 --> 01:08:19,040 INAUDIBLE 1050 01:08:27,360 --> 01:08:32,960 It was just coming up to Christmas, and I'd received an email. 1051 01:08:33,960 --> 01:08:37,520 It was one of those emails that, um, when you open it, 1052 01:08:37,520 --> 01:08:40,040 tells whoever sent it that it's been opened. 1053 01:08:43,280 --> 01:08:45,440 Lawyers tend to use that. 1054 01:08:47,840 --> 01:08:49,600 "Dear Mr Moore, 1055 01:08:49,600 --> 01:08:54,800 "We represent Lucasfilm, which owns the copyrights, trademarks 1056 01:08:54,800 --> 01:08:58,000 "and other rights in Star Wars and its characters, 1057 01:08:58,000 --> 01:09:01,200 "including the Imperial stormtrooper characters 1058 01:09:01,200 --> 01:09:03,600 "and their iconic helmets." 1059 01:09:03,600 --> 01:09:05,040 HE CLEARS HIS THROAT 1060 01:09:05,040 --> 01:09:10,080 "Your sale and dissemination of so-called Art Wars' NFTs 1061 01:09:10,080 --> 01:09:12,400 "infringes Lucasfilm's rights, 1062 01:09:12,400 --> 01:09:16,200 "and it hereby demands that you cease and desist 1063 01:09:16,200 --> 01:09:18,920 "from this unlawful conduct immediately." 1064 01:09:31,240 --> 01:09:35,400 Disney and Lucas just went up to OpenSea and... 1065 01:09:37,080 --> 01:09:38,920 ..scared them. 1066 01:09:38,920 --> 01:09:40,320 It was ripped off. 1067 01:09:43,280 --> 01:09:44,720 Um, yeah. 1068 01:09:45,880 --> 01:09:48,680 It was, basically, like the end. 1069 01:09:52,320 --> 01:09:55,640 The whole project was taken off of OpenSea. 1070 01:09:55,640 --> 01:09:58,640 And in the Discord, like, there's just so much distrust 1071 01:09:58,640 --> 01:10:00,400 and upset and anger now, 1072 01:10:00,400 --> 01:10:04,920 because now the most major trading platform for NFTs 1073 01:10:04,920 --> 01:10:06,920 is saying, "You can no longer do business here." 1074 01:10:09,520 --> 01:10:12,120 With the collectors unable to trade, 1075 01:10:12,120 --> 01:10:15,520 their Art Wars NFTs are now essentially... 1076 01:10:16,720 --> 01:10:18,280 ..worthless. 1077 01:10:22,000 --> 01:10:25,520 I checked for myself, and it just gave me an error 1078 01:10:25,520 --> 01:10:27,520 because the page didn't exist any more. 1079 01:10:31,600 --> 01:10:34,240 There was just no way to sell anything. 1080 01:10:34,240 --> 01:10:37,360 People were just trying to get out as quickly as possible. 1081 01:10:37,360 --> 01:10:38,880 They were worthless. 1082 01:10:42,000 --> 01:10:44,680 I remember sending emails to OpenSea 1083 01:10:44,680 --> 01:10:48,240 in the hopes they would help me or refund anything 1084 01:10:48,240 --> 01:10:51,680 but, of course, they mentioned they couldn't do anything about it. 1085 01:10:51,680 --> 01:10:53,480 They don't owe you anything. 1086 01:10:53,480 --> 01:10:56,000 So I felt really helpless. I felt, um... 1087 01:10:56,000 --> 01:10:58,560 Yeah, I lost a lot of money. 1088 01:11:02,800 --> 01:11:05,040 I didn't do my homework enough, clearly. 1089 01:11:05,040 --> 01:11:08,000 I did not do enough due diligence. 1090 01:11:08,000 --> 01:11:11,840 But it's important to note, yes, there is a gambling element to this, 1091 01:11:11,840 --> 01:11:14,680 but ultimately we were lied to. 1092 01:11:14,680 --> 01:11:18,520 We were lied to multiple times in multiple different ways. 1093 01:11:19,800 --> 01:11:21,920 And they made informed decisions, right? 1094 01:11:21,920 --> 01:11:25,320 They were being told, "We have the rights to do this," 1095 01:11:25,320 --> 01:11:28,040 so they based a decision... 1096 01:11:28,040 --> 01:11:29,440 ..on what was lies. 1097 01:11:40,120 --> 01:11:44,520 To me, Ben is the responsible one. 1098 01:11:44,520 --> 01:11:46,000 He's the one to blame. 1099 01:11:54,200 --> 01:11:56,200 Now things have gone south... 1100 01:11:58,880 --> 01:12:01,320 ..Ben's left alone in the spotlight. 1101 01:12:03,280 --> 01:12:07,160 His collaborators remain hidden from view. 1102 01:12:08,920 --> 01:12:11,680 No-one knew about the Crypto Brothers. 1103 01:12:11,680 --> 01:12:15,560 I didn't realise that everyone hides behind these crypto names 1104 01:12:15,560 --> 01:12:18,760 and that... they're completely untraceable. 1105 01:12:19,800 --> 01:12:24,920 It just looked like I was the... the mastermind of the entire thing. 1106 01:12:24,920 --> 01:12:29,880 And so I was at the forefront of everyone's anger. 1107 01:12:29,880 --> 01:12:32,680 And I suppose that did start to become a bit of a shock 1108 01:12:32,680 --> 01:12:36,000 when you realise just how exposed you are. 1109 01:12:41,320 --> 01:12:44,880 Many of the collectors are tens of thousands out of pocket. 1110 01:12:46,040 --> 01:12:50,040 They're angry, and some are desperate. 1111 01:12:50,040 --> 01:12:53,400 I did fear for Ben's safety quite a few times. 1112 01:12:53,400 --> 01:12:56,680 You know, people had invested probably more money 1113 01:12:56,680 --> 01:13:01,640 than they could afford in some NFTs, and they took it personally. 1114 01:13:09,800 --> 01:13:14,080 With the NFT buyers, there's over a thousand of them, 1115 01:13:14,080 --> 01:13:17,640 and you've got no idea who some of these characters are. 1116 01:13:18,960 --> 01:13:20,320 It just went... 1117 01:13:20,320 --> 01:13:23,040 It was just that terrible feeling of, like, "Oh, God!" 1118 01:13:24,480 --> 01:13:27,120 And then people start coming over to the flat. 1119 01:13:29,560 --> 01:13:32,120 And, what, you've come all the way down from Blackpool? 1120 01:13:38,560 --> 01:13:40,120 I get that. I get that. 1121 01:13:40,120 --> 01:13:42,160 Um, but I'm not the boss here. 1122 01:13:42,160 --> 01:13:44,840 I'm the front man which is getting blamed for everything, yeah? 1123 01:13:47,480 --> 01:13:49,000 Who's that in the background? 1124 01:14:00,520 --> 01:14:02,520 I think he felt that there were a lot of people after him. 1125 01:14:02,520 --> 01:14:04,040 There WERE a lot of people after him. 1126 01:14:04,040 --> 01:14:06,360 I mean, it felt quite unsafe. 1127 01:14:08,480 --> 01:14:12,320 And I can understand why people would have been really very angry. 1128 01:14:13,360 --> 01:14:15,120 I definitely think he was... 1129 01:14:15,120 --> 01:14:18,120 He'd hit a low point, and a lot of regret 1130 01:14:18,120 --> 01:14:23,320 and a lot of realisation that he'd really screwed it up. 1131 01:14:25,480 --> 01:14:27,560 There was a lot of eruptions about it, you know, 1132 01:14:27,560 --> 01:14:30,520 and people talking about suing, and people talking about 1133 01:14:30,520 --> 01:14:33,000 nailing him to the floor and sawing his legs off. 1134 01:14:33,000 --> 01:14:34,520 You know, this idea was 1135 01:14:34,520 --> 01:14:36,520 that he had become this multi-millionaire overnight. 1136 01:14:37,760 --> 01:14:39,880 How much money did Ben make? 1137 01:14:39,880 --> 01:14:41,520 I don't know. 1138 01:14:41,520 --> 01:14:43,480 Genuinely don't know. 1139 01:14:43,480 --> 01:14:46,040 Do you know how much money he made, personally? 1140 01:14:47,680 --> 01:14:50,360 All I know is what he said in the video, 1141 01:14:50,360 --> 01:14:51,960 and that's 2 million. 1142 01:14:51,960 --> 01:14:54,240 And he just ran away with it. 1143 01:14:54,240 --> 01:14:56,000 Initially it was 3 million, 1144 01:14:56,000 --> 01:14:58,560 then, three days later, I was told it was 5 million. 1145 01:14:58,560 --> 01:15:01,840 I've heard all sorts of wild amounts of money. 1146 01:15:01,840 --> 01:15:04,520 I heard rumours that he had a new kitchen out of it. 1147 01:15:04,520 --> 01:15:05,640 HE SCOFFS 1148 01:15:05,640 --> 01:15:09,560 They made sales in excess of 1,425 ETH. 1149 01:15:09,560 --> 01:15:12,840 That was about 6.5 million USD. 1150 01:15:12,840 --> 01:15:15,120 That was a huge amount of money. 1151 01:15:15,120 --> 01:15:16,240 Crazy. Do you know what I mean? 1152 01:15:16,240 --> 01:15:17,680 Like, you talk about it now, you're like, 1153 01:15:17,680 --> 01:15:21,520 "Holy Moley! That's serious retirement money," you know? 1154 01:15:21,520 --> 01:15:23,720 I don't know what happened to that money. 1155 01:15:29,040 --> 01:15:36,720 They probably think that I'm sauntering around in a silk robe 1156 01:15:36,720 --> 01:15:40,400 on some sandy island somewhere... 1157 01:15:40,400 --> 01:15:42,760 # G-L-A... # 1158 01:15:42,760 --> 01:15:47,680 ..that I'm hanging out on a yacht with lots of beautiful people... 1159 01:15:47,680 --> 01:15:50,000 # Flying first class... # 1160 01:15:50,000 --> 01:15:52,320 ..going out to really nice restaurants 1161 01:15:52,320 --> 01:15:55,520 and having three-course meals. 1162 01:15:57,160 --> 01:15:59,920 Jumping on a private jet. 1163 01:15:59,920 --> 01:16:02,520 # Ooh, the flossy, flossy Are you ready? 1164 01:16:02,520 --> 01:16:04,040 # The glamorous 1165 01:16:04,040 --> 01:16:05,720 # The glamorous, glamorous... # 1166 01:16:05,720 --> 01:16:07,080 Yeah. 1167 01:16:07,080 --> 01:16:09,320 RECORD SCRATCH 1168 01:16:07,080 --> 01:16:09,320 All of that! 1169 01:16:11,120 --> 01:16:14,600 I don't mind them thinking that because I'd rather people think 1170 01:16:14,600 --> 01:16:17,280 that I'm rich than knowing that I'm poor. 1171 01:16:19,360 --> 01:16:22,200 There have been fresh shock waves sent through the crypto markets 1172 01:16:22,200 --> 01:16:26,760 after the leading cryptocurrency, Bitcoin, fell below $20,000 1173 01:16:26,760 --> 01:16:29,120 to its weakest price in 18 months. 1174 01:16:29,120 --> 01:16:31,120 Cryptocurrencies are all feeling the pinch, 1175 01:16:31,120 --> 01:16:34,800 with one unfortunate losing 99% of its value this week. 1176 01:16:40,320 --> 01:16:42,040 It's May 2022. 1177 01:16:43,000 --> 01:16:45,760 Ben's holding the remaining proportion of his share 1178 01:16:45,760 --> 01:16:50,600 of the sale proceeds in the cryptocurrency USDT. 1179 01:16:51,920 --> 01:16:54,880 REPORTER: Crypto values have slumped in the past few hours. 1180 01:16:54,880 --> 01:16:58,480 Investors now face billions of dollars in losses. 1181 01:16:59,880 --> 01:17:03,360 One morning, I woke up, 1182 01:17:03,360 --> 01:17:05,520 and I'd lost half of it. 1183 01:17:07,160 --> 01:17:09,160 That just left me on a losing foot 1184 01:17:09,160 --> 01:17:12,080 because I owed more than what I had left. 1185 01:17:13,080 --> 01:17:16,440 115,824. 1186 01:17:17,600 --> 01:17:20,640 And they have attached correspondence, 1187 01:17:20,640 --> 01:17:23,160 saying that I owe a further 25,000. 1188 01:17:24,160 --> 01:17:27,080 Ben's also been dealing with the legal issues 1189 01:17:27,080 --> 01:17:32,240 resulting from the sale, both with the artists and Lucasfilm. 1190 01:17:32,240 --> 01:17:35,160 So these, these are the US lawyers. 1191 01:17:35,160 --> 01:17:40,560 They responded to a one-page letter from Lucasfilm and Disney, 1192 01:17:40,560 --> 01:17:46,240 and then this bill here goes to 42,551. 1193 01:17:47,440 --> 01:17:49,240 Fuck them! 1194 01:17:49,240 --> 01:17:54,120 In total, he's spent over £500,000 on lawyers. 1195 01:17:54,120 --> 01:17:59,280 All these things are just pushing me into bankruptcy. 1196 01:18:01,640 --> 01:18:04,920 I am just basically unable to pay them. 1197 01:18:05,880 --> 01:18:09,960 Cos you've literally got nothing right now, right? Nothing. Yeah. 1198 01:18:09,960 --> 01:18:13,160 I mean, at the moment I can't even buy a drink at the pub. 1199 01:18:15,200 --> 01:18:16,720 I just feel... 1200 01:18:18,560 --> 01:18:20,920 ..gutted, on so many levels. 1201 01:18:23,320 --> 01:18:24,920 People do fuck up... 1202 01:18:25,960 --> 01:18:27,440 ..and I have. 1203 01:18:27,440 --> 01:18:28,880 So... 1204 01:18:31,200 --> 01:18:32,880 ..that's where I'm at. 1205 01:18:35,840 --> 01:18:38,280 He really hasn't got any money. 1206 01:18:38,280 --> 01:18:41,760 Ben does live in a council flat in Richmond, 1207 01:18:41,760 --> 01:18:44,720 and he's not actually living in a beautiful house in France, 1208 01:18:44,720 --> 01:18:46,440 and he hasn't got, you know, lots of cars. 1209 01:18:46,440 --> 01:18:51,240 And he's literally, you know, stone broke. 1210 01:18:54,440 --> 01:18:57,600 I've got to sacrifice my baby. 1211 01:18:58,880 --> 01:19:00,160 KEYS RATTLE 1212 01:19:03,880 --> 01:19:05,600 There you go, buddy. 1213 01:19:05,600 --> 01:19:07,160 # Ta-dah! # Nice. 1214 01:19:10,800 --> 01:19:13,080 13,359. 1215 01:19:13,080 --> 01:19:16,560 Um... What, and you can do it right now? 1216 01:19:16,560 --> 01:19:18,080 The money will come tomorrow. 1217 01:19:22,960 --> 01:19:25,280 He really hasn't benefited at all. 1218 01:19:27,600 --> 01:19:30,560 I think he realised, almost instantaneously, 1219 01:19:30,560 --> 01:19:32,360 that any money he'd made on that night 1220 01:19:32,360 --> 01:19:35,440 was certainly not going to be his for very long. 1221 01:19:35,440 --> 01:19:39,600 I think it was a very short-lived moment of happiness for him. 1222 01:19:41,440 --> 01:19:46,440 Ever since the NFT debacle, I haven't really done... 1223 01:19:47,800 --> 01:19:49,320 ..anything. 1224 01:19:49,320 --> 01:19:51,920 I think all I've worked on or done 1225 01:19:51,920 --> 01:19:53,720 is just trying to clear up all the mess 1226 01:19:53,720 --> 01:19:55,760 that the NFT thing has left behind. 1227 01:20:00,680 --> 01:20:06,960 We were very surprised at how self-destructive 1228 01:20:06,960 --> 01:20:09,680 this was for him. 1229 01:20:09,680 --> 01:20:12,160 He'd spent so much time building up these relationships 1230 01:20:12,160 --> 01:20:18,240 with these artists, and then, in one fell stroke, he just destroyed it. 1231 01:20:18,240 --> 01:20:21,280 It's a small world. Word spreads real quick. 1232 01:20:21,280 --> 01:20:23,960 Um, you know, and you burn those people once, 1233 01:20:23,960 --> 01:20:26,840 it's very hard for them to...to come back with open arms. 1234 01:20:26,840 --> 01:20:28,040 You know, your reputation - 1235 01:20:28,040 --> 01:20:30,200 you might spend years building your reputation. 1236 01:20:30,200 --> 01:20:34,320 And, as in Ben's case, you can lose it like that, in a snap. 1237 01:20:34,320 --> 01:20:37,960 And that's what he's done. He's completely knackered his reputation. 1238 01:20:39,000 --> 01:20:40,520 Probably irretrievably. 1239 01:20:42,840 --> 01:20:47,240 I know, for me, it took a big toll on my mental health. 1240 01:20:47,240 --> 01:20:51,600 I wasn't a part of what happened. Like, I was duped, too. 1241 01:20:51,600 --> 01:20:53,840 I never made any money from that. 1242 01:20:53,840 --> 01:20:56,920 We were all screwed in this process, the artists and the collectors. 1243 01:20:58,320 --> 01:21:02,720 It's a scam, and people don't want to be involved with scammers. 1244 01:21:04,240 --> 01:21:07,120 If you're being completely honest, was this a scam? 1245 01:21:09,000 --> 01:21:12,280 That wasn't my intention. It was not my intention to do a scam. 1246 01:21:12,280 --> 01:21:19,240 I just thought if we make sure that there is money 1247 01:21:19,240 --> 01:21:22,440 set aside for these artists... 1248 01:21:22,440 --> 01:21:25,600 My philosophy is get to where the money is, 1249 01:21:25,600 --> 01:21:27,920 and then sort out the problems, 1250 01:21:27,920 --> 01:21:30,240 rather than trying to sort it out before, 1251 01:21:30,240 --> 01:21:31,600 which could create more problems 1252 01:21:31,600 --> 01:21:34,480 and stop the whole thing from happening at all. 1253 01:21:34,480 --> 01:21:37,400 It could still be generating money even today 1254 01:21:37,400 --> 01:21:39,360 if it had been done differently. 1255 01:21:40,960 --> 01:21:44,080 If everything would have continued until now, 1256 01:21:44,080 --> 01:21:46,560 it would have been one of the most successful projects 1257 01:21:46,560 --> 01:21:50,440 that, er... ever existed in the NFT space. 1258 01:21:50,440 --> 01:21:52,840 Maybe never have to work again in your life. 1259 01:21:52,840 --> 01:21:54,200 Life-changing. 1260 01:22:01,200 --> 01:22:05,000 REPORTER: Trading in NFTs, or non-fungible tokens, has collapsed. 1261 01:22:08,080 --> 01:22:13,200 For everyone in the world of NFTs in 2021 and 2022, 1262 01:22:13,200 --> 01:22:16,480 dreams of a glorious future were short-lived. 1263 01:22:16,480 --> 01:22:18,120 I feel like this was inevitable. 1264 01:22:18,120 --> 01:22:20,760 Yeah. I never got on board with it. I never understood why people 1265 01:22:20,760 --> 01:22:23,160 were paying tens of millions of dollars for something 1266 01:22:23,160 --> 01:22:26,960 that they don't actually own the physical picture of. 1267 01:22:26,960 --> 01:22:31,320 Since the rapid decline in NFT trading in 2022, 1268 01:22:31,320 --> 01:22:33,760 the market has not really recovered, 1269 01:22:33,760 --> 01:22:38,160 and, at the end of 2023, it is estimated 1270 01:22:38,160 --> 01:22:43,160 that over 90% of NFTs ever issued are worthless. 1271 01:22:43,160 --> 01:22:46,560 The thing about that moment in time, it was a perfect storm. 1272 01:22:48,520 --> 01:22:51,040 Unfortunately, the hype was so quick, 1273 01:22:51,040 --> 01:22:53,000 and there was so much speculation 1274 01:22:53,000 --> 01:22:57,080 that it could only, inevitably, crash or plateau. 1275 01:22:57,080 --> 01:23:02,720 My experience of NFTs has proven that they are very much gimmicky, 1276 01:23:02,720 --> 01:23:05,640 flash in the pan, a quick buck, 1277 01:23:05,640 --> 01:23:09,640 and I don't think NFTs have any great merit or future. 1278 01:23:15,320 --> 01:23:19,200 During the NFT craze, I was really hopeful. 1279 01:23:19,200 --> 01:23:20,720 That was an exciting time. 1280 01:23:20,720 --> 01:23:23,240 I don't know where that lands for the future. 1281 01:23:23,240 --> 01:23:26,600 We're in a little bit of a crypto and NFT winter right now, 1282 01:23:26,600 --> 01:23:31,720 but there are still really quality artists and projects out there. 1283 01:23:31,720 --> 01:23:33,920 Many people will look at NFTs and laugh at them and say, 1284 01:23:33,920 --> 01:23:35,120 "How is this valuable?" 1285 01:23:35,120 --> 01:23:37,760 But they don't understand that this young generation coming in 1286 01:23:37,760 --> 01:23:40,000 have different ideas of what value means. 1287 01:23:42,760 --> 01:23:44,640 We're constantly attracted towards things 1288 01:23:44,640 --> 01:23:46,800 which cooperates with our sense of desire. 1289 01:23:47,760 --> 01:23:50,840 NFTs are a kind of financial attractors, as is any work of art, 1290 01:23:50,840 --> 01:23:54,720 as is any capitalistic object, as any object, 1291 01:23:54,720 --> 01:23:57,160 unless it's a rock in a desert. 1292 01:23:58,880 --> 01:24:01,400 Unless it's an NFT of a rock in the desert! 1293 01:24:03,880 --> 01:24:05,720 The problem, unfortunately, did set us back 1294 01:24:05,720 --> 01:24:07,040 because it created this impression 1295 01:24:07,040 --> 01:24:11,160 that NFTs were only these big, expensive, highly scammy projects. 1296 01:24:12,400 --> 01:24:15,240 But every time you go into these markets and there's a boom and bust, 1297 01:24:15,240 --> 01:24:18,040 three or four years later, the same people who participated then, 1298 01:24:18,040 --> 01:24:20,560 they come back because they're not scared of it, 1299 01:24:20,560 --> 01:24:22,640 and they're like, "Oh, there's another opportunity here. 1300 01:24:22,640 --> 01:24:24,400 "I understand this." 1301 01:24:24,400 --> 01:24:26,320 I'm not saying it'll be a boom like before, 1302 01:24:26,320 --> 01:24:28,880 but they won't be afraid of using NFTs. 1303 01:24:28,880 --> 01:24:31,280 I'm sure people in years to come will be looking back at this 1304 01:24:31,280 --> 01:24:35,640 and laughing, because we were just at the...the beginning 1305 01:24:35,640 --> 01:24:37,360 of something very huge. 1306 01:24:44,200 --> 01:24:46,600 What is the plan? 1307 01:24:46,600 --> 01:24:51,160 Well, I've got a lot of stuff to do with my accountants, 1308 01:24:51,160 --> 01:24:54,080 tax, various different people that I owe money to 1309 01:24:54,080 --> 01:24:57,720 that I'm having to constantly negotiate with and calm down. 1310 01:24:57,720 --> 01:25:00,080 Just the usual day-to-day stuff. 1311 01:25:02,000 --> 01:25:04,920 Do you feel fearful about the future in the art world? 1312 01:25:04,920 --> 01:25:07,360 Um, no, not at all. 1313 01:25:08,360 --> 01:25:09,800 There's nothing to be fearful about. 1314 01:25:09,800 --> 01:25:12,200 It's just work. 1315 01:25:09,800 --> 01:25:12,200 HE LAUGHS 1316 01:25:12,200 --> 01:25:14,400 I'm going to just quickly smoke this. 1317 01:25:19,720 --> 01:25:24,280 I'm sort of torn between utter, abject fear... 1318 01:25:24,280 --> 01:25:26,600 ..um, and also a kind of feeling 1319 01:25:26,600 --> 01:25:29,480 that Ben is like a cat with nine lives, 1320 01:25:29,480 --> 01:25:33,720 and he really is one of these people that just seems to bob back. 1321 01:25:37,160 --> 01:25:38,360 My take on it... 1322 01:25:39,360 --> 01:25:42,000 ..is that Ben got swept up in it. 1323 01:25:43,000 --> 01:25:44,960 I'd give him the benefit of the doubt and say it was, 1324 01:25:44,960 --> 01:25:48,640 a lot of it was just weakness and getting played...played, really. 1325 01:25:49,880 --> 01:25:52,520 But then also a bit of greed thrown in, yeah. 1326 01:25:56,720 --> 01:26:00,600 I think that he should be cancelled 1327 01:26:00,600 --> 01:26:07,240 because, fundamentally, he has betrayed everybody. 1328 01:26:09,560 --> 01:26:14,200 I'd really like Ben Moore to stop working in the art world... 1329 01:26:15,200 --> 01:26:16,800 ..cos I think he's a crook. 1330 01:26:20,840 --> 01:26:24,680 I think that he's fallen into some kind of digital abyss 1331 01:26:24,680 --> 01:26:26,760 that he didn't really reckon with. 1332 01:26:26,760 --> 01:26:29,240 And I think he just thought that because he saw all these artists 1333 01:26:29,240 --> 01:26:32,600 as being hugely successful and rich, that no-one would really care. 1334 01:26:32,600 --> 01:26:34,040 I think he just got caught. 1335 01:26:37,720 --> 01:26:41,480 Everyone makes mistakes. Life's not perfect, you know? 1336 01:26:41,480 --> 01:26:43,320 Shit happens. 1337 01:26:43,320 --> 01:26:45,040 Some bad calls are made. 1338 01:26:46,160 --> 01:26:48,800 This was clearly one of his worst calls. 1339 01:26:50,400 --> 01:26:53,400 I'd like to think that everyone deserves a second chance. 1340 01:27:10,720 --> 01:27:14,440 I guess I would say, yeah, I am sorry that this has happened, 1341 01:27:14,440 --> 01:27:17,440 that it happened the way it did. 1342 01:27:17,440 --> 01:27:19,600 Um... 1343 01:27:19,600 --> 01:27:20,880 And, er... 1344 01:27:25,120 --> 01:27:26,840 Yeah, I would say that. 1345 01:27:28,920 --> 01:27:31,760 Um...but by saying that, it sounds like 1346 01:27:31,760 --> 01:27:34,680 I would say that I wouldn't do it. I have done it. 1347 01:27:34,680 --> 01:27:37,880 I would have still done it, but I am sorry about it. 1348 01:27:37,880 --> 01:27:39,360 HE CHUCKLES 1349 01:27:39,360 --> 01:27:42,640 Um, but when I was saying I'm sorry, 1350 01:27:42,640 --> 01:27:46,360 it's not saying I regret doing it, cos I don't want to say that. 1351 01:27:46,360 --> 01:27:49,120 I want to say I would have still done it. I would have still done it, 1352 01:27:49,120 --> 01:27:51,080 but I'm sorry if it's pissed you off. 1353 01:27:52,880 --> 01:27:54,440 That's how I would say it. 1354 01:27:54,440 --> 01:27:56,920 But I'm not going to say I wish I hadn't done it, 1355 01:27:56,920 --> 01:27:58,440 cos that's...that's not true. 1356 01:27:59,560 --> 01:28:01,000 So it's a weird one. 175504

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