Original subtitles

[suspenseful music playing]

[in Spanish] We wait for the final.

[Ryan] I promised the Barrios family that the Messi sticker would hit 100,000.

This is brutal. This is a brutal position to be in.

Big finish coming, guys. Big finish coming.

[suspenseful music continues]

[beeping on screen]

[Ryan] Come on now. Come on now.

[dings]

This is good.

-Let's go. Let's go. -Come on, we got this. All right, guys.

The majority of the action happens late, so when you see bids coming in,

it's jumping 10K, 20K, in the last hour, that's a great sign.

It means we might get that bidding war we're hoping for.

[beeping on screen, dings]

-[Ryan] Ninety-six thousand, let's go. -[speaking Spanish]

-Come on, guys. Here we go. Here we go. -Almost. Almost.

-Let's go, come on. -We're right about there, guys.

Anytime you're on these auction closes, there's a lot of emotion involved.

You're not just watching numbers or a sale price of an item,

you're relating it to that person selling that item with you.

-[beeping on screen] -[Ryan] Here we go.

-Cross the fingers. Cross the fingers. -[beeping]

[Ryan] Come on now.

-[dings] -Let's go! [applauds]

[Carlo] Let's go, baby.

Big Krups, baby. Big Krups.

-Come on. -Big Krups.

-We got there. Come on. -Yeah.

[Carlo] Come on, Henry, let's go.

My heart was racing. Twenty seconds left.

-Here we go. We got another one. -[beeping on screen]

Come on, be up there. Be up there.

-[dings] -One-sixteen!

-Let's go! -Oh my god!

[Ryan] Come on! Let's go, guys.

-[all] Five, four, three, two, one... -[beeping on screen]

All right, 116, guys!

-Let's go! -[cheering]

Well done, guys.

Let's go!

Congratulations.

Pumped for you, guys. This is awesome. I'm happy for you.

$100,000, it helps a lot with my family.

Now, I'll buy a new house for my mom.

-Thank you. -You deserve it.

I appreciate you trusting me. It means a lot.

[Ryan] Right now, I feel like I'm on top of the world. This is a huge win.

It genuinely couldn't have happened to a nicer family.

They're getting a huge payday.

I'm getting a nice payday out of this as well.

All is well right now, for sure.

And next time, I would definitely not be inviting the family

to watch the end of an auction with me.

It's too stressful.

[dramatic music playing]

♪ I rise against the odds And I place my own bets ♪

♪ Hard work, dedication Y'all do the math ♪

♪ Do you want to be a champion? ♪

♪ I think I'm built to be a champion ♪

What I have in front of me

is one of the crown jewels of our pop culture auction

taking place right now at Goldin.com.

It is a bass axe, concert used, by KISS front man Gene Simmons.

[electric guitar playing]

[Ken] It comes with his personal letter of authenticity.

Look at the axe blade right there.

And you see these little red marks?

Sorry, it might be a little gross, but this is actual blood.

He spit blood out in the concert, and there it is.

Now, this reads, "The God of Thunder."

This amazing piece of rock 'n' roll history

can be yours right now if you go to Goldin.com.

-Get your bids in right now. -And cut.

-We good? -We're good.

Thank you.

The reason I called you in is I need to hear some results.

I need to hear how close we are to the $30 million goal.

Still got an uphill battle ahead of us, but we're getting closer.

This has been our biggest year ever in pop culture.

We've had a lot of auctions. We're getting close to our goal.

We've not hit it yet, but we're at the final homestretch of auctions,

and hopefully, these last sales can put us over the top.

All right. Couple big sales:

We had Tyson's Punch-Out!!, 115 grand.

[Ken] That's nice.

[Dave] Star Wars superfractor, we got 32K for that.

Two Illustrator sales. We got 372 grand for the PSA 8...

-[Ken] Mm-hmm. -[Dave] ...and 579,000 for the PSA 9.

[Ken] Very nice.

The moped from Dumb and Dumber that Jim Carrey traded for his van,

uh, a little over 20 grand.

-[Ken laughs] Does it run? -[Dave] Barely.

The tires were flat. I think if it ran, we'd have got 50 grand.

That's the thing, especially stuff that do not have comps, they're rarities.

Something like that, literally, could have gone for 5,000.

On the same token, it could have gone for 50,000.

Yeah. That still puts us a bit shy.

And honestly, with our projections right now, for the auction,

it looks like we're probably gonna land like a million shy of the goal.

You know, pending we can't get some crazy action on the last day.

[Ken] We missed the $2 million at Comic Con.

That was more of a soft goal.

Thirty million is a hard line.

I mean, that is what is in my budget, to do 30 million in pop culture.

That is what we need to do.

I cannot help with this close. I got a call today from Ken Kendrick.

Okay. The Ken Kendrick?

The Ken Kendrick, owner of the Diamondbacks,

the owner of the Diamondback collection of trading cards,

the most prestigious and well-known trading card collection in the world.

We've been communicating because of the Phillies Diamondbacks series.

I said, "I rooted for the Diamondbacks as long as I could."

Of course, his big card has got to be the T-206 Honus Wagner,

the Gretzky Wagner, which became famous because Gretzky was the guy who bought it

for, I think, like $450,000 way back in the day.

And it was like a crazy, crazy price.

Kendrick bought it years later for 2.8 million.

And that was a record for, like, the highest-priced trading card

that literally stood for, like, 15 years.

And, obviously, earlier in the year,

I didn't get my friend Steve's Wagner, and this one's a better grade.

That card, today, it's got to be over $50 million.

So I don't know if the stars are aligning and he wants to do something with this,

but I'm visiting him at his stadium,

where he stores his collection in an underground vault.

If I can walk away with something,

this could be the start of a game changer for Goldin.

I mean, he's got to want to consign if he's got you flying out there.

I've got a flight out today to go out there and see him tomorrow,

so I'm gonna go catch that.

You gotta get the team rallied, get everybody on the phone.

It is a hard number I need to hit, which means you need to hit it.

Do whatever we gotta do.

I thought I was gonna be there with Dave and the team

to help them get across the finish line on pop culture, $30 million,

but it's time for Dave to step up and show me why he's number two.

-I will hit the phones. -Okay.

["Ready" by Raphael Lake, Aaron Levy, Dumi Maraire playing]

♪ How can you blame me? I was born for this ♪

♪ The game chose me ♪

♪ Now I've been training For this my whole life ♪

♪ Carpe diem, seize the moment right ♪

♪ Ready, ready My whole click since '06 ♪

♪ Was on the bottom now we running this ♪

♪ Grind hard when the load gets heavy ♪

♪ The money was slow but now it's ready You boys is not ready ♪

Hi, Mr. Goldin. I'm Nicki.

-Nice to meet you. -Nice to meet you.

-Mr. Kendrick's expecting you. This way. -[Ken] Great.

-[Nicki] Hi, Ken. Ken is here. -Hello, Nicki.

-Hey, Ken. -Great to finally meet you in person.

-Absolutely. -Likewise. You know Tom Harris.

-Hi, nice to meet you, Tom. -Hi. Nice to meet you.

So we meet, finally.

Well, it's been a while, but done a lot of things together.

-Absolutely. -But not ever seen each other in person.

So I'm glad you're here. Thanks for coming.

My name is Ken Kendrick,

and I'm the managing general partner of the Arizona Diamondbacks.

Over the years, I bought cards from Ken,

and I think Ken has sold some cards from the earlier days,

when I was kind of getting my hands around what I wanted to do.

But I think Ken already knows that I'm not a seller, I am a collector.

Couldn't meet you in Philly during the series, but you were busy.

-This isn't a bad spot to meet. -No. Exactly.

You're now at the home of the National League champions.

-You gotta rub that in. -[all laughing]

Why wouldn't I?

I mean, why do you win if you can't hold it over someone?

Exactly.

[laughing]

But, in any event, maybe what we can do is ask Tom to go get my vintage cards,

-which I know you want to see. -Okay.

-Okay. Sounds good to me. -I'll go get them. Go grab them.

Thank you.

I know it's a near-impossible task

to get Ken to part with his collection, but you know something?

If Goldin was the one to sell Kendrick's Wagner...

it's a game changer.

["Live Fast" by Liquid Cinema playing]

♪ Live loud ♪

♪ To the max speed of sound ♪

[beeps]

♪ Live fast, live loud ♪

♪ Live fast, live fast, go fast ♪

[Kendrick] Go back here and look at some baseball cards.

[Ken] Sounds good to me.

What do you got? What did you bring?

[suspenseful music playing]

Here are some that you may want to take a look at, and we can talk about it.

Right off the top, 1916 Babe Ruth rookie card. PSA 8.

This is the highest graded in the world.

1954 Topps Hank Aaron rookie card, one of two, PSA 10.

This is probably in the 9-to-12-million-dollar range.

Here's the guy, I think, is the most undervalued guy in sports,

at least in baseball, Willie Mays.

'52 Topps, PSA 10.

And that's a one of one.

1951 Bowman Mickey Mantle rookie.

PSA 10, the only one in existence.

Finally, what some people will call the granddaddy of cards.

1952 Topps Mickey Mantle, PSA 10.

One of only three.

I've offered $28 million for this card, turned down.

I would have to start at $30 million and up for the price.

This is just an exceptional, exceptional collection.

One of the cards, of course, that I'm most proud to own,

it has its own carrying case,

and it has its own little first edition book that houses it,

so let me... Uh...

Well, I'm very proud to own it.

-Here he is. -[Ken] Oh, man.

[Kendrick] The highest-graded-of-all-time Honus Wagner card.

[thrilling music playing]

-Oh, man. -[Kendrick] The Wagner's...

[Ken] You realize that this is the Mona Lisa of trading cards.

Unbelievable.

This is a card... Honestly, I'm taking a selfie with this.

This is, uh... Actually, I'm going to take that right now.

-[chuckles] -Do you mind?

No. Take a photo of you holding my card?

[Ken] Yes!

I think today's a first.

I can't recall a specific time I literally interrupted a consignment

to take a selfie with the item.

I mean, this guy's collection is just incredible.

This is, to me, the single greatest trading card in existence.

The purchase price was 2.8 million.

-Yup. I... -The highest I've ever paid for a card.

[Ken] This is just unbelievable.

I would be doing myself a disservice if I at least didn't ask you. Um...

Do you ever have plans to... to sell this card?

About four, five years ago,

there were people that are willing to pay over 30 million for this.

I'm gonna guess, since the boom, it's got to be over 50 million by now.

[suspenseful music playing]

Man, I'm looking at these houses, I got high hopes. This looks good to me.

-Let's hope there ain't no Beanie Babies. -Please, no more Beanie Babies.

Today, we're going to meet someone who has a huge basement collection.

Sometimes we go out and find items.

A lot of times, people just find us, and call us on the phone,

and get us to come out.

[knock on door]

If the house is any indication, I can't wait to see who's behind the door.

-[Robbie Sr.] For real. -This is the spot right here.

-Hey. -Hey, fellas, how are you?

-John. Robbie. Pleasure. -Robbie. A pleasure.

And you must be Robbie Sr. Come on in, guys.

[Ladyzinsky] My name is John Ladyzinsky.

I saw the King of Collectibles show on Netflix and said, "I have that stuff."

And my wife and I were watching it, and she said,

"You know we should call them and see if they'll take a look."

My collection is 50 years in the making.

I have had people try to buy,

and they've always looked at one particular item or another.

But it's a collection. I wouldn't want to break it up.

So my wife will only let me have my sports memorabilia in the basement.

[thrilling music playing]

-[Robbie Sr.] Wow! Man! -[Robbie Jr.] Look at all this stuff!

Woo-hoo!

[heroic music playing]

[Robbie Jr.] This is the most organized collection I've ever seen.

He's got stuff going from the floor to the ceiling.

We had an idea of what we would walk into, but it's way beyond what we hoped.

"Miracle on Ice."

Gretzky.

NBA 50.

Yankee Stadium chair signed by Mantle.

LeBron, 16 by 20. You've got everything down here!

[heroic music continues]

[Robbie Sr.] John hadn't sold any items before,

but when he sees the passion that we have for his items,

hopefully that'll give him the opportunity to give it to us on consignment.

You know what? We'll also make him a lot of money.

Us too.

[both laugh]

That's right.

If you notice on this one here, the NBA 50,

these signatures are never gonna fade because they signed them in pencil.

-[Robbie Jr.] Uh-huh. -You know, so they're gonna last.

Over here, I have a lot of hockey stuff, as you can see.

[Robbie Sr.] This is amazing.

[Ladyzinsky] Both my boys played hockey, so I was very much into it.

This is a game-used hockey stick signed by Wayne Gretzky.

-[Robbie Jr.] The Great One. -He used this stick in the '85-'86 season,

-when he scored 215 points. -[Robbie Jr.] Wow. That's amazing.

We have the "Miracle on Ice" team, signed by everybody, including Brooks.

-[Robbie Jr.] Got Herb Brooks on there? -Absolutely.

They're just that much sweeter when you get Herb Brooks on there.

It was an underdog team.

And they still do get together to do autograph signings.

Obviously, Herb Brooks is not alive anymore, so you got one before.

Yeah. I also have, and it's another one of my key pieces,

is a signed Babe Ruth baseball, on the sweet spot.

And I don't think you're gonna find a ball whiter than that.

[Robbie Sr.] We saw a Babe Ruth baseball,

at a collector's house, nowhere near like that.

-The Babe. -[Robbie Sr.] Babe Ruth.

There it is, man.

[Robbie Jr.] You could take anybody and they know who Babe Ruth is.

[Robbie Sr.] That ball looks like it was signed yesterday.

[Robbie Jr.] I'm focused on these Olympic torches.

These are three Olympic torches that I got that were used in the Olympic relay.

[Robbie Jr.] Wow.

These are another one of my key items. Note I got these custom stands for them.

How'd you get them? How does somebody end up with these?

-Well, I hip-checked one of the runners. -[laughter]

They dropped it, I ran.

-[Robbie Sr.] Man! -No one said a thing.

The Beijing 2008 Olympics.

Torino Winter Olympics in 2006.

And, finally, the Rio 2016 Olympics.

Um, I also happened to get a gold medal here.

-Signed by Usain Bolt. -[Robbie Jr.] Love it.

[Ladyzinsky] Usain Bolt was the man at the Olympics.

[Robbie Jr.] How could anybody forget?

John, what made you bring us here today, though, is what we really want to know?

-All these years collecting these things... -Yeah.

...and you pick today as the day

to have us come in, come look at this stuff.

What does that mean?

It's getting to be time, because we're going to be moving.

And we're moving down to Florida.

But it's my collection. It's... You know, I put most of my life into this.

Basically, I wanted you to come by, to look at the collection,

and give me an idea of what it's worth, just as...

[Robbie Jr.] I see a lot in here.

I'd like to make this our inventory and sell off this for years.

That's really what I want to do.

John is emotionally attached to his collection.

The goal here is to get him to trust us.

With the Olympics coming up, the torch is a hot collectible.

Now is the time to get that item in our possession.

These Olympic torches, that's something I would like to have at Goldin,

I'd like to be able to market it for you now.

The good thing about these, the Olympics is coming up.

These things would be great.

Well, that's sort of the reason why I wouldn't want to sell.

We get together as a family and friends, and watch the Olympic Games.

Having stuff like this sets the mood, if you know what I mean.

You'll still do that. You'll just have the money now

instead of having the torches.

That's exactly what I was gonna say. It'd be nice to sit around with a check.

Uh...

I'm just a little, um...

You only get a short period of time to be able to sell these things.

It comes up, you have Winter Olympics, Summer Olympics, every four years.

You've got to strike while it's hot, when it's there.

Let us move the torches on for you.

And we get that big fat check for you, and who knows what's down the road.

-Today is the day. It really is. -Today.

-It really, really is, John. -Yeah.

I want Robbie Jr. and myself to be right there, holding that torch,

just like they did in the Olympics. At the top! I want to do that.

We're gonna help you and your wife get to Florida and get rid of all this.

We gotta start somewhere, and this is where I want to start. The three torches.

What do you think, John? Can we move one from those?

[tense music playing]

You guys are good salesmen. You really are.

-Yes, we can. -My man.

-Thank you. Thank you. -[Robbie Jr.] My man.

-Pleasure. -Thank you.

All right. You did the torches.

What about the Babe Ruth ball?

You know, you guys wouldn't be here at all if they had basements in Florida.

-That's right. -Let's hold off on the Babe Ruth baseball.

-You can't blame a guy for asking, right? -Absolutely.

-We'll work with these first. -Yeah.

I guarantee you, once we make you happy, you'll think harder about that ball.

We'll see how it goes.

That first sale is like a crack in the dam.

And once you reach that first sale, the rest is history.

[Robbie Jr.] We've seen this time and time again with collectors.

They're passionate about their items. They have an attachment. But money talks.

At the end of the day, once they start seeing them dollars, they start to let go.

For real.

[light music playing]

-[Ryan] Konnichiwa. -Hi.

[Ryan] How are we doing?

I'm meeting with two Japanese collectors to discuss top-tier Pokémon cards.

So I'm finally making a name for myself in the Pokémon arena, which is huge,

not only for myself, but for Goldin.

We have a $30 million goal we have to hit.

With the pop culture goal, this could not be better timing.

You guys want to have a seat right over here?

I actually have your business partner, John, on.

-John, can you hear us? -[Yang] Yes.

-Perfect. -[Yang] Hello. Hello.

First of all, John, thank you so much for helping us setting this all up

and translating for us.

We're excited. We love bringing clients from around the world, especially Japan.

Some of my best and biggest clients come from Japan, so this is an honor.

[Yang] Yes, I know. We have a lot of cards in Tokyo, so...

Exactly. Exactly. Let's start diving in, I'm excited.

-[Yosuke] Let's go. -[Issei] Yes.

Thank... Oh my gosh.

[Yosuke] Oh my gosh. [chuckles]

-[Ryan] Wow. I mean, this is unbelievable. -[Issei] Yeah.

[Ryan] This is the Pokémon trophy set.

One of the hardest sets to complete in the entire game.

Last year, I sold this exact set for over half a million dollars,

but these are even higher-graded.

You made a convincing argument.

We'd like to sell them as a set.

-[Ryan] Amazing. -Thank you, Ryan. We're on board with you.

-[Ryan] Oh my gosh, dude. -[Fung] Oh, yeah. I'm getting goose bumps.

This is incredible.

Oh my gosh.

This set is all graded PSA 8's,

which is a huge upgrade from the previous set.

This trophy set is the gift that keeps on giving.

This set is so highly chased around the world,

and the fact that you completed the set,

you're probably one of maybe three people in the world to have ever done this.

So this is incredible. And there's more!

-Next. -[Ryan] There's more.

I don't know if I'm ready for it. I'm ready. Let's do it. Let's do it.

[Ryan] Oh my gosh, you got me nervous right now.

[tense music playing]

Are you kidding me?

[chuckles]

[hip-hop music playing]

[Dave] "Untitled with Tiny Tree," here we go.

[Carlo] I'm watching the pop culture auction.

The world's gonna want this piece.

To see Goldin selling a Bob Ross, that appeals to everyone.

Pop culture, it's Americana, it's a big deal for us.

All Carlo's commission on this one.

-[Carlo] Here we go. -[Dave] Gonna be closing.

-[Carlo] All right, 33,000. -[Dave] Hey. Wow.

Thirty-three is strong on this.

First time we're selling a Bob Ross. Obviously, some risk there.

We want to be number one. And we're motivated by success.

It never ends. You know, we never sleep.

We gotta keep on going. And, hopefully, we don't just get to the goal.

We wanna beat the goal.

[Carlo] Hey, Eric.

I wanted to connect with you. I'm happy with the result. What'd you think?

It's more than what I expected.

I'm super happy with the results.

You guys will be, for sure, the first I call next time I sell one.

It's been a pleasure. Talk to you soon.

[hip-hop music playing]

When I got this card,

-my son was 11 years old. -[Ken] Mm-hmm.

I sat him down, I said,

"This card may be the most important card that I will ever own."

Yup.

"And my collection is what, I believe, will become a legacy in our family."

Mm-hmm.

"When Daddy is gone, these cards will belong to you."

-[Ken] Yup. -He says, "Hey, Daddy."

"I just want you to know something." And I said, "What's that?"

And he says, "I'll never sell these cards."

That's your answer.

They won't be sold in my lifetime.

I can't say I'm disappointed because it's what I'm doing with my son, Paul.

I can't say I went to Ken with expectations

that I would walk away with the Wagner.

I mean, hell, there's no way I'm gonna walk into that office

and not take my shot at the Gretzky Wagner.

Simply not gonna happen.

But I had tempered expectations.

I'm slightly disappointed.

I understand what he wants to do with his family.

It's similar to what I'm doing for my family.

And, um, we'll see what happens in the future.

But I am going after the rest of his collection.

I'm sure there are people in the past, and even recently,

-that try to buy this card or other cards. -Yes.

I am trying to find a high-end buyer for a high-end Wagner.

-Let's call it the Wagner community. -Yup.

-I've helped with a couple of sales. -[Ken] Yup.

-I've made some introductions. -[Ken] Mm-hmm.

I'll be glad to talk to you about friends who would love to own their own Wagners.

Great.

If Steve thought I'm done going after his Wagner,

he forgot I'm Ken Goldin.

So, listen, you're not gonna let me go back to New Jersey empty-handed.

There's gotta be something you can consign to Goldin.

Well, I do have these.

-I'm a set builder. -[Ken] Yup.

And as I get a higher grade, you know, I now have a card to sell.

-There's a nine... -Why do I have a nine?

-Because I got a ten. -You got a ten.

Anything that I do with selling, goes to a foundation.

Okay, that's amazing.

To get any consignment from the Ken Kendrick collection,

trust me, is a big deal, whether it's $20,000 or $20 million.

It's a big deal,

and I am honored to be selling a small part of the Kendrick collection,

and even happier that this is going to go to charity.

-[Kendrick] This is Chase Field. -[Ken] Nice.

You got us on a kind of unusual day because, as you can see,

we have this flooring laid over our normal turf

because we had a lunch event here on the field today,

and they're cleaning up.

The most famous thing here is way out in right field.

There is a swimming pool.

When our team has a victory in a playoff series,

that's where they go to celebrate.

[Ken] Okay.

[Kendrick] Twenty-five-year-old ballpark. Nearly 50,000 seats.

Actually, one of the larger parks in the MLB.

It looks a lot nicer in person

than it looked to me on TV in late October.

-Well, your team was losing. -That's right. There you go.

You were not looking through the right kind of glasses.

Exactly.

This business is all about relationships.

Even when people say they're not listening about selling, they are.

They hear the numbers. It's always in the back of their mind.

And when the time comes to sell, he will be thinking of me,

and I will get my crack to get this card to Goldin.

[Kendrick] You know, you could smack it out of here, I'm sure.

[Ken] I couldn't.

-Maybe my son could, but I couldn't. -That one...

[hip-hop music playing]

[music ends]

If we had a dollar for every time they say they're downsizing and going to Florida,

we'd be in Florida.

I'll tell you what, though, man, that was a hell of a collection.

-That's gonna be a great, great haul. -We'll do a good job. We're coming back.

[phone ringing]

Oh, man. It's John, man.

Hey, John, we weren't expecting to hear from you so soon.

[Ladyzinsky] Listen, could you come back?

I'm having second thoughts, and having a discussion with my wife about them.

-All right, John. We're on the way, buddy. -Yep.

-Bye-bye. -Oh, man.

-We just got this stuff. -I know.

Man, I was patting myself on the back.

We've had sellers who want their items back because of emotional ties before.

That has happened.

But we were hoping that that was not the case.

When people have buyer's remorse, you don't do anything special.

You have to sell yourself again on why they want to get rid of the item,

because they've already established that they want to get rid of it,

and you gotta hit that common denominator.

-[Ladyzinsky] Hey, thanks for coming back. -[Robbie Sr.] No problem.

[Ladyzinsky] Have a seat.

Okay, so I had a discussion with my wife, uh, about this, and...

So, um...

[Ladyzinsky breathes deeply]

[tense music playing]

Well, I told her that I was letting go of the three torches,

giving them to you to auction off.

And she asked me what I was waiting for for everything else.

That, sort of, had me thinking about what you said,

about finding the right time.

-And we are gonna be moving. -[Robbie Jr.] Mm-hmm.

And also wanting to make sure that the grandkids want for nothing.

-Sure. -The best schools, things like that.

Well, that all costs money.

So, um...

I'm thinking that maybe it's time to...

consign some additional things.

-All of this? -Everything?

Everything.

-Everything in here? -[Ladyzinsky] Everything in here.

-Oh, man. Oh, man. Hoo-hoo! -Give it up. Come on. Come on.

-Come on. -[Robbie Sr.] Man.

My man. [laughs] I love the way you think, man.

[Robbie Jr.] That's what I wanted to hear.

We're expecting to hear the worst, and we hear the absolute best we can hear.

-That's a nice Babe Ruth baseball. -Yeah, it is.

-Wanna look at this one more time? -[Robbie Sr.] It's leaving here.

-The last time you're gonna see it. -Yup.

This full collection of John's was the perfect way to wrap our year up.

And they're gonna be a wonderful consignment for Goldin.

What in the world are we gonna do next year?

I mean, we've done historical, we've done Beanie Babies,

we've done sports memorabilia.

The way it's going now, Ken could have us going to the moon.

I mean, who knows? But I can't wait, so we can do it all over again.

That's right. That's right.

When we sell these things, there's a lot of money at stake.

All you have to worry about is how you'll spend it and who you'll give it to.

That's all you have to worry about. We're gonna do the rest.

♪ Like a champion, champion, champion ♪

♪ Champion, feeling like a champion ♪

Are you kidding me?

[chuckling]

[hip-hop music playing]

Yesterday.

[speaking Japanese]

-You just got this graded? -Yes.

Guys... Are you kidding? Ho...

[Ryan] Oh my gosh.

The Pikachu Illustrator is one of the rarest cards ever produced,

with only 38 or 39 copies in existence.

These cards truly never come up for sale.

-Can I take it out? -[speaking Japanese]

[Yosuke chuckles softly]

There's mo...

[chuckling]

[Ryan] Two Pik... This is insane.

Oh... I'm, like, shaking.

There are two. Are you kidding me right now?

This is shaping up to be one of the biggest deals of my entire career.

To have two PSA 9's in front of me right now is like...

This is a once-in-a-million, once-in-a-lifetime opportunity.

This is one of my favorite moments of my entire career here at Goldin.

And for you to even come in and trust me,

to show me these cards, after you just got these graded...

I'm... I'm speechless. And this does not happen often.

So obviously, this is a once-in-a-lifetime deal.

And you guys are 100% on board, and ready to do this.

-Correct? -Okay.

I just locked up a deal worth over $5 million.

And the only reason I got it was because of my reputation.

I'm so excited, guys. This is... This is unbelievable.

-Yeah. -Thank you so much. Seriously.

["Feelgood Crowd" by Alt-Life Music playing]

♪ You can do it, you can do it ♪

♪ Eyes on the prize, let's do it And then people say ♪

♪ Good, better, best Never let it rest ♪

♪ Till your good is better And your better's best ♪

♪ And the people say ♪

[Ryan] Obviously, I always come to you first

because you've been an amazing client of mine for a long time. I appreciate it.

So, we have a PSA 9 Illustrator in-house right now.

And when I tell you it's one of the finest examples I've seen

of any Illustrator, um... I... I am not exaggerating.

I think this is one of those you really have to consider.

The thing with the pop culture auction is just like a sporting event.

Any time you have a really big sale or a really strong consignment,

you can celebrate it only for a couple minutes.

You have to keep the bigger picture at the forefront of our minds.

At the end of the day, it all has to add up to that big goal in the end.

That $30 million goal.

-Carlo. Ryan. -[Ryan] What's up, Dave?

-You guys got a sec? -Sure.

Yeah, what's up?

I gotta show you something I've been working on.

[tense music playing]

[Ryan sighs]

[Dave] You are gonna like this one.

Ken is always pushing us to do different stuff.

He went out to Reggie Jackson and got sports cars.

I've got probably the craziest consignment to ever come through Goldin lined up.

And I'm thinking, "How can I take that next big swing?"

And I think I finally found it.

-Okay, what? Give us some... -What I'm working on is bigger.

[Ryan] No hints. No nothing.

It's pretty big. Unlike anything we've ever sold.

-What does it look like? -Right there.

[Carlo] Yo, what is that?

-[Ryan] Oh my God! -Let's go. What?

That is a Limo-Jet!

-Are you kidding me? -[Dave] This is the Limo-Jet right here.

Boom!

[funky music playing]

It looks like it's about to take off and fly away.

-Wild. -Where did you find this?

[Dave] Oh, man, here it goes.

-[Carlo] Oh! Let's go! -[Ryan] The fog machine!

-The fog machine! -[Ryan] Oh my God, dude! Come on.

[Carlo] How did you not tell us about this?

-[Ryan] I know! -[Dave] Guys, yeah.

[Carlo] Imagine pulling up to the club in this thing.

[Ryan laughing] My God, dude.

What's up?

My name is Frank DeAngelo.

My name is Dima Kashevatsky.

[Frank] And we are the creators of the Limo-Jet.

[Dima] I reached out to Dave at Goldin Auctions

after I saw the first episode of King of Collectibles, and I'm like,

"This is outrageous. So is our Limo-Jet."

We can build crazy things, but it's gonna take a certain type of person

to find the buyer to get them to believe in what we built.

I mean this looks like a legit jet you would see on... This is unbelievable.

It is a legit jet. Yeah, so it's a retired fuselage.

You know, Lear 35.

And then we integrated it with a vehicle.

It took us quite a bit of time, but we made it happen.

One of the biggest tricks on building this

was getting aesthetically everything to look proper.

So these cowlings are all custom-made by hand to fit the wheels.

A big visual is what's going on, because there's no engines in here.

So we said, "Well, what better use, we'll make some 12-inch subs."

-That's so cool. So cool. -Oh, man!

[Frank] And then we added strobe lights, disco lights, LED lights, the works.

You see this thing coming and you hear it coming.

-[Dima] Like a mobile nightclub. -Right.

[Dave] As cool as this is, we need to be aligned on the price.

As much as we'd love to put it on auction, but if it doesn't have a chance to sell...

At the end of the day, we want to make money. I know I do.

So, really that dollar amount, though, is really what it's going to come down to.

-Seven figures. -Seven figures.

Okay.

Are we talking one million, two million, five million?

The goal would be to get it for at least five.

I don't think we would go any less than one.

I always wanna be low on opening bid, because if it sits there...

Let's say we start at a million, it sits at zero for three weeks,

and the last week comes, everyone's gonna follow the leader

and they're not gonna jump in.

We usually like to start things like 10-20% of where we think they'll go.

Here's what I'm thinking.

If we want to get the bidding going, we gotta be like 250.

No way. [chuckles]

-You gotta get early offers... -[Ryan] That's the worst case!

-Guy's crazy! -[Dave] You gotta get them in!

Two-fifty?

You wanna get multiple bids, though.

You don't want just one guy coming in hitting it at a price and it sits there.

You don't sell it for the opening bid.

He wants a million. And as much as I love a million,

we gotta be realistic here and find the real number.

-You blew my mind, Dave. Two-fifty? -I know. Look...

We don't want to talk you out of this. We gotta be at a better starting point.

They're selling it now because they want to go bigger and better,

so they can use the proceeds to fund their next project.

Where he's going with this, there's hundreds of thousands of dollars

that we would have to meet to at least recoup.

I can respect that.

Two-fifty would be a perfect scenario for us

because there's no chance it doesn't get multiple bids,

but I probably wouldn't have any issues going to 500 grand.

This is a big investment for you. We don't want to cost you too much money.

-We want you to win, right? -[Frank] We get it. We're flexible.

Not too flexible.

Can we do it at $750,000 reserve?

-Um, it just feels a little high. -A little high.

To me, it's all about early and often, still.

If it's up there for a week with no bids, it starts to turn people off, right?

That's the only fear there.

Seven hundred?

Look, I want to be at five, you guys are at seven.

We do 600, we get this thing on the block,

and I'm gonna blow 600 out of the water.

-If you can take 600, we got a deal. -Only if you blow it out of the water.

-[Ryan] It's all we do. -That's all we do. Six hundred?

-[Dima] Let's do it. -All right.

[Ryan] That's great, man.

It's not every day that I just go out on a whim

and make a $600,000 reserve deal on a vehicle like this.

And to do that without Ken's consent is even more nerve-racking.

But sometimes, when you feel something's right,

you just gotta make that deal.

-One of the coolest things I've ever seen. -I mean, hands down. Out of this world.

[Carlo] Let's go, Limo-Jet, baby!

[Ryan] Limo-Jet, let's go!

[rap song playing]

♪ This is a curse, stay outta line ♪

♪ Start to make 'em align ♪

♪ Don't stop till you speak your mind ♪

♪ This is a page, this is a chapter ♪

♪ Give the issue ♪

♪ Better read out these words ♪

♪ Make sure you speak your mind ♪

-[Alex] One more time. -She needs to take a photo.

-John, one more time. -[Myesha laughs]

-All right. -Hold it. Hold it a little longer.

Carlo! Sit behind it.

-Show me that ass. [laughs] -Go right behind him right now.

Yo!

-That's really impressive, man. -[John] One hand.

[Alex] Good job. That was impressive.

So how's the team doing? Are they getting nervous? I mean...

I put a big-ass number in front of them.

I said, "$30 million is what I want to do in pop culture."

And they've been marching all year to try and hit that number.

What happens if they don't hit 30 mil?

Ever hear of Henry VIII?

Uh... Yes.

-Off with their heads. -[Laura] Who would you do first?

I'm not necessarily going to can anybody,

but their bonus is based on what they bring in

and how well the company does in achieving their goals.

Every one of these guys has a commission portion to their salary.

In addition to that, they all have ego.

Nobody likes going into the weekly sales meetings

not at number one, or at least number two.

You're gonna get crap from me at the meeting, and everybody knows it.

Am I included in the bonus?

You're my daughter. You... You get the ultimate bonus.

Yes, I do.

[Ryan] We got a bid. We got it coming in here.

2022 Pokémon World Championship trophy, I mean, already at 16,500?

-This is huge, man. -And he has two of them?

He's got two of 'em.

[Ryan] I mean, these are super rare. They don't come to market, obviously.

I mean, you know Sean's story too.

My mom, who's pretty much raising me alone now,

has really been struggling with all the bills, mortgage payments.

These trophies mean a lot to me,

but it means more to me if I could just pay off my mom's mortgage completely.

Aw, I'm gonna tell my son so he can do the same thing.

-[Robbie Jr.] Is it getting a lot of bids? -[Ryan] Yeah, look.

-Damn, 16,500 for this? -Everyone wants it.

-Two. He has two. -What is it?

It's a trophy! It's a trophy!

-[Robbie Jr.] Of what? -[Fung] A chunky Pikachu trophy.

[Ryan] You can't buy this. I mean, you have to win it.

-[Robbie Jr.] That's pretty damn cool. -[Ryan] All right!

Sixteen-five, baby. This is huge.

-[Fung] Times two. -[Ryan] Yes, times two!

-This is big, man. This is big. -[Fung] Yeah.

[Ryan] Congrats, man.

Does Mom know yet?

She does. It was a huge stress reliever.

A lot of weight off our shoulders, so she's really happy about it.

It's unbelievable.

[Ken] So closing now, we've got the Eminem album,

which, of course, you should remember because it's your consignment.

[Rob] Eminem's 1996 sealed Infinite album,

signed by Eminem.

No way.

-[Rob] Straight from him. -[Laura] That's this?

[Ken] There's no doubt.

-This is all Laura, right? -Yeah. She went with Ken.

Closed the deal. She got the deal too. I'm so proud of her.

-This is huge. -And it's signed?

-Yeah. -I remember that. '96. My senior year.

-That's your time period, baby. -That's right. Old school, baby.

[beeping on screen]

[dings]

[Laura] Okay, 46.

This will be, actually, the highest-priced modern album that we've ever sold.

Already is.

-[beeping on screen] -[Laura] Ooh. Let's see.

[beeping on screen]

-[dings] -[Dave] Oh, yeah!

[Robbie Jr.] I like that. Hey, I like that.

[Alex] LG!

-That's a good album right there. -It is.

Fifty thousand for an album of a guy that's alive?

Know what I'm saying? Seriously. Yeah, that's a big deal.

[Laura] Ooh! This feels like New Year's.

-[dings] -[Ken] Auction closed. Okay.

Fifty-two thousand dollars is great,

and this will really help the team get towards its goal.

I'm here for it.

Zac is actually selling this so he could fund his superstore.

So hopefully, we can help him realize that dream.

Great guy, floor-to-ceiling video games in every room.

We found this one, though. This was hiding behind one of the walls.

When he pulled that out, we had to have this one.

Wow. I'm not even kidding.

Oh my God.

-Picked up a good one, man. -Hang tab, 9.4.

-[beeping on screen] -[Carlo] Here we go. Coming in, Dave.

Big number. Let's go.

-[Robbie Jr.] Down the stretch. -Mario.

[dings]

-[Dave] Yes! -[Carlo] Let's go!

[all cheering]

-[Alex] That's good! -Nice, man. Who could be mad at that?

[Dave] That is a huge sale, guys.

[Carlo] Zac's video game, they had a great sale. It's a big deal.

He's going to use that money for his passion, for a superstore.

I think it's really gonna kick-start his business.

[Dave] This is one of the biggest video game sales of all time.

Guys, I haven't run the numbers yet, but I think we're close to the goal here.

-Really? -Thirty million?

Dude, I think we're close.

-Yeah. -[cheering, applause]

Yeah.

[Ken] This is a huge piece. Kate Winslet's screen-worn coat.

Look at that.

I learned from you. And here we are.

-You have no idea what this is? -Honestly, it looks familiar.

This is the actual overcoat that Kate Winslet wore

when she was running through water in the Titanic.

Shipwreck scene. Titanic. Yes, of course! I love that movie.

[Ken] First-ever consignment, start to finish.

You found the item, you got the deal done.

[dings]

Nice number.

[Ken] That is a great price for an item like this.

I guess I just got that Goldin Touch.

-I guess you do. -[chuckles]

I really proved to myself that I could take it from start to finish.

And, obviously, I've learned a lot from you,

but most importantly,

I'm happy that I was able to do Moira justice with her item.

You're playing with the big boys. Even if you're a girl.

I didn't think it would go for this much, but maybe I should have taken the job.

What would the commission be on this?

-Pretty decent. -Well, I have a lot more in store.

Dave, how did we end up numbers-wise? Good?

I don't know, man. It's gonna be close.

-Hey, everybody. How are we doing? -Hey!

-There he is. -Got to tell you, we had a great auction.

We had great results. Everybody came through.

Dave, Carlo, amazing video game collection.

Bob Ross, incredible.

[Carlo] This has been one of my best years.

I really got out of my comfort zone.

I never thought I'd be taking in paintings and action figures,

traveling to different states, getting consignment.

I'm really proud of myself.

[Ken] Ryan, look, you're Mr. Pokémon.

I gotta tell you,

we just closed on a $2 million private sale

of Ryan's Pikachu Illustrator.

Possibly will do $5 million in Pokémon sales.

So congratulations on that.

Listen, going into this year, I put a big goal in front of you.

Thirty million dollars for pop culture.

Everything in the world that has nothing to do with sports.

Thirty million is a big number.

I'm sure before this auction, a lot of you were crapping bricks,

wondering if we're gonna get to this number.

-I understand that. -I still am.

Listen, with the close of this auction,

we absolutely crushed that number, so congratulations.

[all cheering]

Laura, even you chipped in with the Eminem and the Kate Winslet dress, so thank you.

I mean, it's a team effort from everybody.

I started this business, 2011, looking for what to do next.

Came up with the idea of Goldin Auctions.

My goal was ten million.

If I can build this up to a $10-million-a-year business,

I'd have a nice, relaxing lifestyle.

I've changed my mind, I've changed my goal.

Before I retire, there is one thing I want to say I did.

I want to be able to say I built a billion-dollar business.

-Let's go, baby! -[Ken] Okay?

Ken just dropped the B-word. Billion-dollar business.

I'm all in. I want to be a part of that.

Only thing that sounds better than a billion-dollar business,

is a billion-dollar Ryan Krupa.

Seriously, Goldin Auctions, billion-dollar business.

All of you are gonna be a key part of it and help the company get there.

This is a great start.

Everybody should be very proud. Thank you.

[John] Thank you.

[Ken] Thank you very much.

[thrilling music playing]

Billion dollars? Who's ready for a billion dollars?

John, you're gonna have to dig in the closet, man.

We're gonna need a half billion from you.

["King of This Game" by Get It Done, Gallo Locknez plays]

♪ Can't slow that down ♪

♪ Show them how ♪

♪ I'll hold the crown ♪

[Ken] They said meet 'em outside. They have to show us something.

-Can't wait. -What do they have?

-Do you know what's going on? -Guys better hurry up. I got things to do.

-[horn honking] -Ken.

-Oh my God! -Oh my God.

[suspenseful music playing]

♪ I'm a king in this game ♪

♪ Let it born, let it pay ♪

♪ I'm a king in this game They're gonna all know the name ♪

-Where on earth did you find this? -[Alex] No way!

-Ken, you asked us to go outside the box. -Heck, yeah.

-We went outside the box. -And into the jet!

-And got the Limo-Jet! -[Ken] Can I go inside?

-[Dave] Please. Get on in. -[Ryan] You like this?

-[Carlo] The king's in. -[Myesha] Shout-out to y'all.

Y'all do some wild stuff. But this right here, the wildest.

-What do you think? -Insane.

-Some of my finest work, right here. -I don't know.

-Tell me about it. What's the story? -Ken, this is completely street-legal.

This is a totally custom-made limousine.

-The speakers sound like jet engines. -It's a real jet.

[Dave] It's a true one of one.

This is gonna appeal to businessmen, limousine companies, car collectors.

-It's marketing, right? -Yup.

This is gonna get eyeballs. This is gonna get media.

And this is gonna get us around too.

If we want to pull up to a show or something like that, I mean, right?

Put Goldin on the side of this? Come on. Right?

Let's go! What do you think?

It's cool!

-Yeah! -Let's go!

Let's go!

[Myesha] Does it again.

Let's go.

Seeing the team celebrating makes me feel like I've won.

And when I can do that without Ken having to be the hero every time,

it just puts me one step closer to being what Ken is for this business.

I wanna lead this team, I wanna lead this company.

And I want Ken to be able to sit back on the beach

because he knows I got it under control.

Guys, you earned the compliment.

This is impressive. Not what I expected.

This is how you get to the top of the mountain.

Goldin Airlines, baby. Goldin Airlines, let's go.

[Ken] If Goldin is to grow as a business,

I want everybody to get out of their comfort zone.

They could have spent their time saying, "I'm gonna go find some comics."

"I'm gonna find game-used bats and jerseys and get guaranteed money. Not take risks."

But they really went out of the box.

So I'm thrilled that they are out there,

looking for the impossible and trying to bring it to Goldin.

-[Alex] Let's christen the sound system. -[Ken] It's got Bluetooth, right?

So let me do this.

So I've got a new client.

Uh, they recorded something. Let me play something from them.

-[Ryan] All right. All right. -Okay, Ken's got some fresh music.

[light funky music playing]

Thing sounds good.

[Ken] ♪ Came into the game as a player ♪

♪ Now I'm stacked in cash From LA to Australia ♪

♪ The "Hobby Godfather" ♪

[all cheering]

♪ Put me in any room I'm closing that deal ♪

Is this you?

Yes.

Oh my God!

[Ken] ♪ One number in they phone Is "Ken Effing Goldin," baby ♪

[whooping, cheering]

Am I surprised they like it? No.

I'm Ken Effing Goldin, baby.

[Ken] You cannot be number one without taking a chance.

You cannot rise to the top without having risks along the way.

People say, "When will you be satisfied?"

Quite frankly, until one day France calls me up and says,

"We need money. We need to sell the Mona Lisa."

I will always be looking to top myself.

That's, honestly, what I'm made out of.

And probably annoys the crap out of my wife.

[hip-hop song playing]

♪ Yeah, I'm on a new level ♪

♪ Watch out, I'm on a new level ♪

[song ends]

[Ken] ♪ Came into the game as a player ♪

♪ Now I'm stacked in cash From LA to Australia ♪

♪ The "Hobby Godfather" keeps it real ♪

♪ Put me in any room I'm closing that deal ♪

♪ "Ken Effing Goldin," baby ♪

♪ Who's the greatest Auction house in the world? ♪

♪ Who started it from scratch ♪

♪ And built it to almost half a billion? ♪

♪ Me! Ken Goldin at Goldin Auctions ♪

♪ Number one, baby ♪