Original subtitles

[tense music playing]

[Will] A signature piece like this,

I wasn't necessarily inclined to sell,

but 1.9 would have to be my number for me to walk away.

Is there anything else you might be looking for in the market?

I'll be honest with you, this is kind of the centerpiece of my collection.

-I understand. -So...

Outside of looking for a higher-grade copy...

[Ken] Mm-hmm.

...this is really it, you know?

Here's my commitment to you.

Any Action #1 I get, rated higher than a CGC 3.0,

I will not put up for auction

until I give you the right of first refusal,

and that will be at my cost.

We'll show you the invoices, we'll not make a penny.

In addition, to close this right now, on top of that guarantee,

I will go up to $1,825,000,

and a $25,000 coupon, anything you want at Goldin.

For a total of 1.85,

I need to walk away with it today,

and you will have my commitment on your collection for life.

You cannot possibly have expected to leave today with that.

[suspenseful music playing]

[music fading]

-We've got a deal. -Awesome. Thank you.

-Thank you so much. -Thank you.

Getting Action #1 was more expensive than I hoped,

so I'm not completely thrilled, but to be honest,

Spencer will be very happy, and that's what's most important.

-Beautiful. [laughs] -Oh. Go before I regret it.

[dramatic music playing]

[light music playing]

[Carlo] I don't know how you got me to come out, man.

Dude, I'm hurting today, man. It was a good time, but I'm, uh...

-I'm hurting, bro. -[Dave] Yeah, you know,

I think I actually pulled a muscle when I was trying to hit that split.

-Good, man. -The music was pumping. It was nice.

DJ was killing it. Shots were flowing, you know what I'm saying?

And I kept the shirt on the whole evening.

-I was very proud of you for that. -Very respectful evening.

-[phone ringing] -That's Krups.

-[Ryan] Carlito, what's up, brother? -What's up, bro?

-Dave's here too, man. -Dave's here.

I was just gonna say, where are you, guys? I'm at the office and no one's here.

-We had a late night last night. -[chuckles]

We're still working our way back into Jersey and down to the office.

[Ryan] I'm glad you guys went out, honestly. You deserved it.

-Comic Con was pretty rough. -Overall, how did we do?

The final number, actually, was a little over 640 grand.

We fell short, and not a little short. 1.4 million shy is... very shy.

[groans]

We fell short of our goal of $2 million at Comic Con and, as the team leader,

I feel solely responsible for this miss.

[Ryan] I understand 600,000 is not great,

but for a world we really don't partake in too often,

-it's our first time that we're there... -True.

...it's decent. I hear you.

[Dave] Ken did $2 million by himself.

The rest of the team, all ten people pretty much,

couldn't do 600,000 and change.

Ken did 2X the entire team.

[Ryan] When you put it that way, it sounds crappy.

[Dave] Yeah.

It's important to keep the team motivated, even when confronted with this failure,

because we have the biggest pop culture auction of our career

coming up soon.

Ken has set the biggest pop culture goal in the history of Goldin this year,

and it's going to be $30 million.

$640,000 at Comic Con is gonna go to that $30 million.

But now that we didn't hit the $2 million,

we have a bigger hill to climb to get to that $30 million.

[Dave] We got an uphill battle.

-We have to absolutely kill it. -[groans]

[Ryan] I'm gonna go and start chipping away at that.

-See you soon, man. -All right, man.

I got great leads for a very substantial action figure down in Florida.

So, I'm excited to see where that goes.

There is a guy that I was talking with at the show, Mike Kowalske.

He's got a massive collection, I think, and the guy's in Wisconsin.

So I'm setting up a meeting with him this week.

I'm going to close him on the spot.

One and done. I'm gonna close him down.

["Watch Me Shine" by Lionel Fabert and Louis Lepine playing]

♪ Can't stop my shine Can't stop my shine ♪

♪ Can't stop my shine ♪

♪ I'm one of a kind ♪

What are you working on?

"Nunya."

-What's "Nunya?" -Nunya business.

[chuckling]

[knocking on door]

-Can I come in? -Yeah. Come on in.

I got some cool things from Titanic.

-Cool. Let's see what you got. -Okay.

I'm trying to gather a collection of Titanic shipwreck items

for our pop culture auction

because it's the 25th anniversary of the movie release,

so there's a big demand right now for Titanic items.

So I put our history expert, John Reznikoff, on the job.

If anybody had the contacts

to get something from the original shipwreck,

I figured it was John.

This is an actual cup that was found in the Carpathia.

[somber music playing]

The Carpathia was the rescue ship for the Titanic.

-[Ken] Uh-huh. -And it, too, had a tragic ending.

It was sunk during World War I.

This was recovered from it. Very few of these exist.

-But it's not from the Titanic. -Not directly from the Titanic.

-Yup. -But this is from the Titanic.

Okay.

So, this is an actual piece of the coal

that was recovered in the boiler room of Titanic, slabbed and certified.

-And it's a great little collectible. -[Ken] Okay.

So what's this worth? A couple of hundred, tops?

Five hundred bucks.

-[Ken] Really? -Yeah.

-A lump of coal, huh? -[John] That's correct.

Oh, God.

It's not gonna get people excited.

Can you imagine me on CNBC, or I'm on Fox Business,

and I'm sitting there and saying,

"And I've got a lump of coal from the Titanic!"

Okay? I mean, it's not gonna get anybody really excited.

Premium Titanic artifacts can fetch big money.

Items like life jackets,

postcards and keys

have sold for tens of thousands,

even hundreds of thousands.

Also deck chairs, menus, and watches.

A violin that was played as the ship sank went for over a million dollars.

But broken cups from a rescue ship?

A lump of coal?

I appreciate John's effort, but this is not what I'm looking for.

What we need to find is something that's going to get people excited.

[John] When it comes to historical items,

some are more difficult to get than others.

They're not out there. They're held tightly in collections.

To pry those out of somebody's collection takes a lot of effort.

But that's my job.

So, why are people so into Titanic stuff?

It's the 25th anniversary of the movie, which was a hit.

Mm.

And it's the 40th anniversary of when they discovered the wreck.

-So yeah, it's big. People care. -Do you get it now? You understand?

Yeah, sorry, I was just thinking about Leo.

-Mmm. Titanic. -Mm-hmm.

♪ My team relentless, yeah ♪

♪ We're in it to win it, yeah ♪

♪ They're still pretending, yeah ♪

♪ We're in it to win it, yeah ♪

♪ We stay committed, yeah ♪

♪ We're in it to win it, yeah ♪

-[clanking] -[creaking]

[hip-hop music continues]

[door lock beeps]

There it is.

-As you requested, sir. -Thank you, Tony.

I feel like I'm 50 pounds lighter today.

I got the book for Spencer. I got him Action Comic #1.

[car window whirring]

[Ken] I was nervous, but I always do whatever it takes,

even at a loss to me personally,

to make sure that my group of key clients is taken care of.

[Spencer] Oh, man.

Kenny, you pulled it off.

-Yes, I did. -[Spencer] Unbelievable.

You are the only guy I know that could get this book.

-Do you know how long I've wanted this? -A long time.

Wow. Do the security guys come with the comic book?

[Ken] Absolutely. They'll take care of you.

-We good? -Thanks. We're good.

[Ken] I got what I needed out of Comic Con.

Unfortunately, the sales team did disappoint me.

Highly confident this is gonna be a motivational tool

to get them to reach the $30 million annual pop culture goal.

Well, they better do it.

[light hip-hop music playing]

-What time you gotta get out of here, man? -Uh, I gotta be out by 4:30, ideally.

-Yeah. I have a date at 5:00... -You got a date?

[Ryan] Yeah.

[Dave] Who's the lucky girl?

Uh... First time going out with her. I met her at Starbucks, so...

-[Dave] Met her at Starbucks? -I did.

Wow.

Ryan, um, is the date seeing the crystal jaguar tonight?

-Or we don't know yet? -No, no, no.

-[Dave] Come on. -That's like a third-date thing.

-Got it. -You don't whip out the crystal jag for...

-Later on. -How many people have seen the cheetah?

[sighs, chuckles]

Let's be clear. This is not a euphemism.

I actually do have a crystal jaguar in my house.

And I love it, I look at it every day.

The best reaction was the two ladies on the floor who were working,

and I tell them I'm gonna purchase this jaguar, they say, "Oh my gosh."

"We actually got someone to buy it."

I don't know if that's great, but I still went through with the purchase.

So I am the sucker, I guess.

-Hey, guys. -[Carlo] Hey, Laura.

-[Ryan] Hey. -Carlo, I'm taking your seat.

-You got it. -[Ryan] What's up?

[Laura] After hearing that my dad was looking for Titanic items,

I think I might know someone with some really sick items.

I really want to surprise my dad, 'cause I think he's gonna love it.

I really want to talk to Ryan

because I want to prove to myself that I can do this.

I could just use some advice on how to kind of handle it on my own,

and what I should do.

-I have something big in the works. -Okay. I love this.

I'm not gonna tell you what it is, but I need some advice

on how you would go about closing it by yourself.

The first and most important question is, how do you know this seller?

Do you know him personally? Have you talked to him?

-Is there any connection there? -Yeah, definitely there's a connection.

We have developed a good relationship so far.

-Okay. -So, I think that's fine.

I would think the biggest thing, and I don't know what the item is,

I don't know the extent of it, but if you're saying it's big, I'm sure it's big.

For me, a lot of times, instead of telling them that, like,

"Oh, this item's gonna sell huge,"

I'm gonna say, "What can I do to reach your expectations on this specific item?"

Maybe he wants to put his daughter through college,

or maybe he's got medical bills.

If you can find that thing,

then you're putting each other on a human level,

and it's more than just a deal.

But what would I do if money doesn't really matter to them?

-What would you do then? -Those deals are definitely trickier.

Typically, when there's not a "price" that that person needs for an item,

it's a harder sell.

The richer a person is, typically there's a bigger ego there,

so if you can kind of play to that ego, and say, like,

"I wish the whole world could see this item."

"Don't you want to share what you've owned for so many years to everybody?"

Kind of like hyping their ego, and playing into it a little.

That's usually the route I would go on people that don't need money.

Okay. I feel like I'll be fine with that.

I mean, I've known my dad for 20-plus years, obviously,

so I'm pretty good at fluffing up people's egos, so...

Why are you not asking your dad about this one?

Um, I kinda just want to do it on my own.

I consigned the Eminem album and the Dr. Dre necklace,

which, I got those leads all by myself, but it was my dad who closed the deals.

-Thank you. Let's do it. Let's do this. -You're welcome. Let's do it.

I would like to see if I could close some deals on my own,

figure some things out, so, who needs him?

I could run it.

[chuckles]

-You won't tell me what the item is. -Not gonna tell you what it is.

-It's gonna be big. It's not sports. -[Ryan] Okay.

You got this.

I gotta get out of here, but I think that you got this, 100%.

If you have any issues, anything that comes up,

-call me, and we'll take care of it. -[Laura] Okay.

-[Laura] Sounds good. -Awesome.

-See you, guys. Take it easy. -[Laura] Bye.

Go get 'em, Krups.

[Dave] The Starbucks girl is definitely seeing the jaguar tonight.

[Carlo] Of course.

They always do.

[upbeat music playing]

[Ken] Where is the museum?

[line ringing]

-[Reggie] Hey, Kenny. -Hey, Reggie.

I think I'm here, but there's no sign. Is this just like a warehouse?

[Reggie] It's a warehouse.

Okay, great, great. I'm gonna pull in.

Even though the team is hard at work at pop culture items,

Goldin's bread and butter is sports collectibles.

So when a big name like Reggie Jackson calls me,

I gotta fly to California.

Reggie Jackson is known as "Mr. October."

Probably the most famous

clutch post-season hitter in baseball history.

-Reggie. -[Reggie] Hey.

How you doin'?

-Grab a rag. -[Ken laughing]

You need to grab a rag, buddy.

-How you doing, man? -Good. Good to see you.

Good to see you.

I met Reggie, literally, when I was 20 years old,

starting in the sports collectibles business.

I've known Reggie a long time,

but he's never consigned anything.

So when he asked me to come out and appraise his collection,

I dropped everything and flew out.

-[Ken] This place is amazing. -Thank you. It's my man cave here.

-[Reggie] I got a lot of stuff. -[Ken] Yep.

[Reggie] My lady in my life, she got another word for it.

[Ken laughing]

I see you've left some goodies out for me.

[Reggie] I wanted to get you to put your eyes on it.

[Ken] Sure.

-[Reggie] So you'd see what the value is. -[Ken] Yeah.

-This is a game-used, and obviously... -You can see...

Look, that's what's great about your bats.

You can see, obviously,

four distinguished hardball marks right on it.

[Reggie] You know what the blue is?

The blue is the ink coming off an American League ball.

That's right.

[Ken] You had to hit that ball at least 90 miles an hour. [laughs]

-This is one of the bats that I kept. -Mm-hmm.

I'm going to show you where my fingers laid.

There was a finger there, a finger there,

a finger there, and a finger there.

Now, watch.

[Ken] Wow.

-That's better than a Photo-Match. Right? -Yeah. It's a hand match.

[both laughing]

[Reggie] He was my all-time favorite, Willie Mays.

[Ken] Of course.

[Reggie] This is in, I want to say, his last couple seasons.

[Ken] Mm-hmm.

It is a Mays glove.

-You can see the "Mays" on the end there. -Yeah.

-And it's beautiful. -[Ken] Yup.

[Ken] Willie Mays is the legendary center fielder

of the San Francisco and New York Giants.

Probably the greatest fielding outfielder of all time,

but he also hit 660 home runs.

-[bat striking] -[cheering]

Over 3,000 hits, stole bases.

Literally, he could do it all.

When it comes to baseball equipment,

a glove is the most personal item to any player.

This glove was actually molded into Willie Mays' hands.

It's got his actual blood, sweat, and tears in the glove,

which just raises the demand and makes it more valuable.

Now, this is probably my pride and joy, 'cause it's a Jackie Robinson bat.

[Ken] Wow.

You can see a lot of cleat marks, a lot of ball marks,

and, yeah, I mean, incredible bat.

This Jackie Robinson bat here, really, is right at the top of the heap

when it comes to pricing

because I think another Jackie Robinson bat

just a year or so ago, two years ago, sold for a million-something?

[Ken] Yeah. We... we sold it.

It's the first Jackie Robinson bat to break a million dollars.

[Reggie] What do you think that's worth?

The bat that we sold was an All-Star Game bat.

-Mm-hmm. -You know, so very unique.

I don't know if it's gonna break a million like that one,

but I think it could come very close.

I know that there have been, you know,

Ruth bats that have sold for over $2 million.

Now, some of the Black players, uh,

I've always felt that their stuff wasn't as important...

-Mm-hmm. -...or didn't bring the values

that if it was a Koufax, or a Mantle, or a Ruth, or a Gehrig.

And the players were just as good, meaning Mays, and Aaron, and Jackie.

-A very different world. -Yeah. "Just as good."

Look, as we're in front of the Mays glove,

to me, Willie Mays is the greatest all-around player of all time.

My viewpoint is, you look at the NBA,

"Magic" Johnson product will outsell Larry Bird.

Okay? Michael Jordan is the king.

Kobe Bryant, LeBron James, they...

Basketball collectors, honestly, are racially blind.

-Color-blind. -Exactly. Exactly. They're color-blind.

In baseball, I think historically, you know,

I'm going back like ten years ago, you know, I would agree with you.

But the rise in price of Jackie Robinson has been started... has changed that.

[Reggie] With Jackie and Frank Robinson, and Henry,

they're undervalued because of the color of their skin.

That's sad, and it's shameful, et cetera,

but you see Jackie Robinson being recognized now,

becoming part of our American culture,

because it's taught in school who Jackie Robinson was.

I figured I'd come out and see you, and you had a couple of items,

but all of this is more than I could have hoped for.

Absolutely incredible.

Right now, we're sitting somewhere in the vicinity of $4 million.

I think that we could probably find a few other pieces,

get it up to close to five or so.

You are the man for the job. We're gonna get it done.

[Ken] Thank you.

Enjoyed it, my friend.

[Reggie] It's hard to give up the items that you collect and put aside,

because of the memories that are with it, because of what it took to get them,

being poor, living in racism, the hard work that you put in.

So it shows that when you look at them, it's triumph throughout life.

But at the same time, you have to get rid of things.

Let's take a walk here to the other side of the building.

I might have something that I think might be too big to get on the plane.

Okay, let's do it.

[country music playing]

So what do you think, my friend?

-Not bad? -[Ken] "Not bad"?

Reggie, this... this is insane!

This is absolutely incredible.

Not bad for a kid from Pennsylvania, huh?

[Ken] No. No, it's not. You did quite well.

I don't even know what half of these cars are.

[Reggie] '67 Corvette over there.

-'69 Camaro. -[Ken] Wow.

[Reggie] '69 Chevelle Yenko.

A 1970 Cutlass 442 convertible.

This is an Oldsmobile. They don't even make Oldsmobiles anymore.

[Ken] Yup.

-[Reggie] But, uh, this is a 4-speed. -[Ken] Mm-hmm.

[Reggie] Power steering, power windows, power radio.

-Power top. -Yup.

[Ken] Probably have not driven a stick shift car in 20 years.

How many miles does it have on it?

-It probably has about 1,500 miles on it. -Okay.

[Reggie] It runs good, it's a wonderful ride. AM/FM radio.

-How long have you owned it? -I'll throw in an 8-track.

-Okay. -[both laugh]

[Ken] Condition-wise, what would this be classified as?

It'll be classified as a 9.5 or a 10.

Oh, wow, okay.

Because when the person buys it,

it'll only need a body to start it up and drive it down the road.

[Ken] We've done some cars,

but we've never done, like, a classic, vintage automobile like this.

We would just go all out, figure out a special auction,

do the promotional videos and, honestly,

a classic car with your pedigree, is extra special.

And I think I've got the audience that can appreciate the fact

that they're buying something from your personal collection.

When I flew out to see Reggie's collection,

I never imagined I'd be walking away with one of his classic cars.

By getting this car in consignment,

I'm opening up a whole new world of classic cars to Goldin.

I know my team is capable of building relationships just like this.

We're entering a brave new world,

and we will do what it takes to be successful.

I got some bicycles around I might be able to throw in there.

[both laughing]

[Ken] Well, those, at least, I can ride.

[upbeat music playing]

Hey, there he is.

-Alexander. -Robbie.

My name is Alexander Bitar, I'm from Stockholm, Sweden,

and I'm a dealer of high-end historical artifacts

and pop culture memorabilia.

I see history as something that's priceless,

something that has shaped everything in the world.

And we can't relive what's happened in the past,

but we can own a piece of the past.

-Good to see you. -How are you?

I've known Alex for about ten years.

He's got a great eye.

He really knows what to buy and sell,

and I'm looking forward to building a relationship with him.

[Robbie Jr.] There he is. Yeah.

[John] How you been?

-I'm fine. Can't complain. -Good.

John Reznikoff has been hooking us up with major players and historical items.

And that's exactly how we met Alexander Bitar.

-I have some nice things here for you. -I can't wait. I can't wait.

But before we go into that, take a guess.

Which influential human being of the 20th century

owned and wore this watch?

-John F. Kennedy. -That was who I was gonna guess.

Yeah, it's Elvis Presley's watch.

-[John] Wow. Man. -Yeah.

-Makes my hip shake a little. -[laughter]

-[John] You gonna auction that? -Uh... I don't think so.

[Robbie Jr.] If you do, you know where.

-[Alexander] For sure. -Exactly.

[Robbie Sr.] What's that?

[Alexander] John, I'm sure you know what this is.

That's the man. Albert Einstein.

-[Robbie Sr.] Wow. -Woo!

[John] Look at that. Fantastic.

-In German. -In German.

In German, yes.

During the Second World War, Einstein, he attended a radio interview

in which he spoke about his political views

and how to achieve world peace.

This three-page manuscript is a draft to that interview.

And what's interesting with this piece, it's almost like a two-in-one,

as the first part of the first page,

is Einstein writing about the unified field theory...

Right.

...which really is the holy grail of physics.

[Ken] Albert Einstein is easily

of the most influential people of the modern age.

After becoming a citizen of the United States,

Einstein drafted this three-page manuscript,

described as his proverbial Theory of World Peace.

Einstein recorded the speech

for NBC's radio broadcast, I'm an American.

[Einstein] The available weapons of destruction are of a kind such,

that no place on Earth is safeguarded against certain and total destruction.

The only hope for protection lies in the securing of peace.

[Ken] The pages also feature elements of his research in astrophysics,

making this genius document a well-rounded tribute to humanity.

Value-wise, what are you thinking, Alexander?

I'm looking at half a million dollars.

I think the six-figure neighborhood certainly makes sense,

but I don't know about half a million. That seems a little steep to me.

The range on Einstein is exorbitant.

There's things that sell for as little as 6,000.

Theory of Relativity sold for $14 million.

This is not that.

When you think Einstein, you think physics, you think science.

-You don't necessarily think world peace. -I hear what you say.

But for me, this is the ultimate Einstein manuscript.

Of course you want six figures, 500,

but there's gotta be a number that we can start with.

And if it escalates, so it does.

I can't see half a million from inception.

We need to get together, you and me, right now.

[tense music playing]

[Mike] Good morning.

Hey, Michael. How are you? Good to see you again.

Good to see you again too, Dave. How are you?

I met Mike Kowalske at Comic Con. He's a big-time collector.

I didn't consign anything with Mike 'cause he only brought a few comics,

and I want to make a play for more of his collection.

Well, it looks like we're in some sort of warehouse here.

Is this where you keep the collection?

This is a partial room, yeah.

-Most of it is out in the garage. -When did you start collecting?

[Mike] Around 2015.

One of my first signings was in 2016, at the Cincinnati Con with Stan Lee.

-I had a private session with him there. -[Dave] Wow.

You gotta show me some of this stuff.

[Mike] You know, I've got something like this. Uh...

And this one is signed by Alex Ross himself, and Chris Evans.

Oh, man.

-Spider-Man #59. -That's an awesome book.

First appearance of Mary Jane on the cover.

-I think only five or higher. -Wow.

Plus, it has a Stan Lee label on it, which they no longer make.

[Dave] You can't get that anymore. You really do have a little of everything.

You got a pretty big collection or what? What are you hiding over there?

[Mike] Tell you what, Dave.

I'll hang up now and I'll call you back from the garage.

All right, man. Sounds good.

I'm hoping Mike is willing to part with more than just a few books.

I want to get at least a few boxes of comics from Mike,

but as far as I know, he never sells.

So I need to prove to him that I'm the guy that's gonna make him the most money.

[tense music playing]

What do you think?

Oh, man!

That's thousands of books! That's taking your whole garage up!

[Mike] Twenty-four hundred CGC books. Thirty-five thousand raw books.

I'm sure you got books in other rooms too, no?

-Absolutely, yeah. -[both chuckle]

I mean, it's one thing to hear about the collection,

but to see it like this, man, that is massive.

It's an affair of the heart.

Have you ever thought of cashing out and trying to just sell it all?

You know what? It has been discussed. Uh...

I think there's an emotional aspect of it all.

Yeah, I spent a lot of hours in these cons.

I'm a little nervous about, you know, selling them all at once.

I mean, 'cause you only have one shot, right? To get it right.

-It's true. -[Mike] I don't want to sell too early.

We want to put something for my daughter's college fund.

Saving for your kid's education is important. I have three myself.

You don't want to get in a bind where, all of a sudden, a tuition bill is due,

and you have to short-sale things.

I think the idea here and the focus should be,

how can we maximize this and take our time,

and get you that number you want to get for your daughter and for your items?

Goldin would love the opportunity to get these on our site.

And we're gonna invest in you, we're gonna focus on great lot placement,

we're gonna promote these items.

And if you take the leap of faith

and you consign this entire collection to us,

we're going to do this right and we're gonna get you a lot of money.

Uh, I think you've made some pretty valid points there, David.

I suppose, uh, I could be talked into selling the rest with Goldin.

-I trust you. -Let's go! Let's go!

In terms of sheer volume, this collection of Mike's is much bigger than I imagined,

but the risk of taking on a big collection where I haven't seen everything

is that there's junk in there.

So only time will tell if we actually have some valuable stuff in here.

Guess we'll have to see.

I'm glad we're partnering up on this thing.

We're going to be talking a lot over these next few months.

Excellent. Look forward to it.

[upbeat music playing]

[Alexander] This is the ultimate Einstein manuscript.

I mean, half a million, isn't that even too low, to be honest?

The most I've ever sold one for is about 150,000,

but it was typed, but it was also the Theory of Relativity.

Alexander's a tough customer who demands top dollar on everything,

but I'm not so sure he's ready for the Robbie style of negotiation.

[Alexander] How about a 200K starting price?

And we hope for the best.

We want it to attain that number.

We just need to have a starting point to get people there.

If you can just bend a little bit, we're walking down that aisle.

We're gonna get to that figure, that we can be hand in hand and get there.

-I'm gonna hug you when it's done. -I like this guy.

[laughs]

How about this? We can do 100K as starting.

I can tell you we're moving in the right direction. I knew that.

We're moving in the right direction.

I would love to start it at five grand, because I know it would just escalate.

But we want his business, and we want it now,

and sometimes you have to do things that you don't really want to do.

We'll start with 100K.

We'll get a number that's going to put a smile on your face.

[Robbie Jr.] Opening it up at $100,000,

that's going to get more people on it, more action, more bids.

The sky is the limit.

Do I have a deal?

Don't leave me hanging.

-Let's do it. -There you go.

-My man. -There you go.

-Hats off. -That's the right choice.

-That's the right choice. -I hope so. I hope so.

The collectors I normally deal with are somewhat reserved.

The Robbies, on the other hand...

Yeah, not so much.

-You could have had that one for yourself. -Yeah.

["Volume High" by Dexx! Turner & ADGRMS playing]

♪ Burn it up, burn it up ♪

♪ Nailed a shot ♪ Run it up, run it up

♪ You know I Goin' up, goin' up... ♪

-What do you got? What are we doing? -What do I got?

-Fung, I brought you in for something. -A pallet of what?

A pallet of your specialty here.

This is the Mike Kowalske comic collection.

There's definitely nerves here because we have a big goal.

Thirty million dollars in pop culture.

If there's not a ton of value in here, this will be a complete waste of money.

Shipping costs, operations costs.

And this pallet could be preventing us from getting our goal

and just wasting our time.

I gotta be honest, man, I'm a sports guy.

You know a heck of a lot more about this than me.

[Fung] This is sick.

Iron Man #1?

[Dave] Nine-point-six?

-Bro... -[Dave] What's that worth?

Well over ten Gs, at least.

-Oh my God. -That's why I brought you here.

I need you to go through this stuff, get it entered in the system here.

More.

Oh my God.

Not bad.

-That's nice. -Wow.

[Fung] Giant-Size, signed by Stan Lee. Wait a second.

-They're all signed by Stan Lee. -Amazing Spider-Man.

They're all signed.

-Every single one. -Okay. Okay. Let's go!

[Fung] This is amazing!

God, I'm shaking. Oh my God, what the heck?

[Dave] We got $2 million in here or what, man?

-[Fung] At least! -[chuckles]

All of that? Oh my God. I'm going to be here for... days.

You're gonna be here for a while.

[Dave] This collection is rare, it's valuable,

it covers decades and a lifetime of collecting.

I'm just counting the dollars.

We're not talking hundreds of thousands, we're talking millions of dollars.

[victorious music playing]

Got new items for the pop culture auction, some real cool stuff here.

[victorious music continues]

Beverly Hills Ninja.

Chris Farley.

We have the ninja suit that he wore in the movie.

We have a letter from Bruce Lee asking a drug dealer for cocaine.

[victorious music continues]

-Ken, you gotta see this. -Dave! What's going on?

The Kowalske collection. Five pallets just arrived.

Looked like all modern stuff.

I was a little worried, honestly, but as I'm digging through the pallets,

tons of signed...

Spider-Man #2.

[Dave] Silver Age books here, signed by Stan Lee, graded.

There's over 10,000 books.

I'm thinking two, maybe even three-million-dollar consignment.

-[Carlo] Nice! -Very nice. There we go.

A seven-figure comic book consignment is exactly what we need.

I'm very happy to see this collection.

This one big consignment is a great first step,

but there's still a lot of work to be done.

Look, it's not a Comic Con.

Comic Con was an event-specific, time-specific goal.

That did not happen.

However,

this goes to the more important goal of $30 million for pop culture.

For your sake, you've got to hit that 30 million.

["Outwork Me" by Chief C playing]

♪ You wanna be on the top Of the list ♪

♪ You wanna be first place ♪

♪ You wanna win the whole race ♪

♪ You gotta outwork ♪

-Thinking about how to do this write-up. -[Ken] Yup.

I'm thinking it's a game about New Jersey.

-It's made of gold. -Yup.

The goal with this is to sell it

for about a thousand or more times the price that people will pay

for the regular board game,

so you have to hit them within the first five, ten seconds.

-How heavy it is, how much gold there is. -Sixty pounds.

How unique it is, how limited it is, everything like that.

Do you want to play a game?

I don't have, like, 15 hours.

I'd be a little scared to play against you in Monopoly.

I think you'd be pretty good at it, have no mercy.

[Ken] No, I play everything to win, even Monopoly.

Especially Risk too. Same thing. I always try and kill everybody in Risk.

-Hey. -[Ken] Hey, Laura, what's going on?

[Laura] Nothing.

[Khyber] All right, I'll leave you to it.

Okay. Thanks.

Thanks, Khyber.

What's that? That's not your style.

No, I think it's a little too modest for me.

This is the holy grail of any Titanic item he will ever see.

I am about to blow my dad's mind.

You have no idea what this is?

[thrilling music playing]

♪ My team relentless, yeah ♪

♪ We're in it to win it, yeah ♪

♪ They're still pretending, yeah ♪

♪ We're in it to win it, yeah ♪

♪ This is the beginning, yeah ♪

♪ We're in it to win it, yeah ♪

♪ We stay committed, yeah ♪

♪ We're in it to win it, yeah ♪

♪ My team relentless, yeah ♪

♪ We're in it to win it, yeah ♪

♪ They're still pretending, yeah ♪

♪ We're in it to win it, yeah ♪

♪ This is the beginning, yeah ♪

♪ We're in it to win it, yeah ♪

♪ We stay committed, yeah ♪

♪ We're in it to win it, yeah ♪