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[light music]

[cheering]

[man] Our next trainer has been one of the top

business and personal success speakers in the entire world.

He's given talks and seminars in every major city in United States and Canada,

and over 45 different countries.

Each year, he speaks to over a quarter million people,

almost half a billion dollars in sales in products alone.

He has written 45 books.

I am thrilled to have with us, Mr. Brian Tracy.

[cheering and applause]

Thank you, my friend, thank you.

[inspirational music]

Thank you, please sit down.

-[cheering] -[laughing] No. Thank you.

Thank you, please sit down. Please sit down.

[cheering]

Get them under control. [laughing]

Let me begin by saying,

we are living in the very best time in all of human history.

I am an economist by avocation. I read, I keep current with what's going on in the world.

I traveled in 90 countries, and I can tell you that

North America today is the most booming single place in the world today.

There are more opportunities, more possibilities

for more people today than have ever existed

in any other country in any other time in human history.

And you are at the front of the line to take advantage of them.

-[whistling] -Yes, and our job today, our job in this conference

is to give you ideas that you can use to take full advantage of this.

[man] You wrote the book, "Eat That Frog," a phenomenal book.

So what was the concept behind "Eat That Frog" and

one or two key time management lessons we can take away, sir?

I'll give you a couple of concepts and then one lesson that will double your income.

Anybody here can double their income with this lesson.

It's so simple it's embarrassing.

You'll walk away shaking your head. You'll say, "That's so simple."

But what I did, is I began learning from the experts.

And over the years, I began to study the subject of success.

And I had one simple idea that came upon me in my late teens

and I think it was the most important idea that I've ever had.

And it was simply this, that if you study successful people

and you do what they do, you'll be more successful.

[Jack] I love Brian Tracy. I've known Brian for probably 30 or 40 years.

I've followed his work from the time I was probably in my thirties.

And Brian has this unbridled enthusiasm for life,

this belief that anybody can do anything.

He is someone who has studied and read probably more books that I have,

and I've read 3,000 books.

He's so articulate.

He's so well thought, so considered,

so understanding of what he's teaching

that when he teaches it, you get it.

Back in the '80s, when things were not going real well for me,

and I was really second-guessing myself

as to what was the problem, why I wasn't doing better.

And of course the economy was doing bad and I was second-guessing myself.

About that time, Nightingale Conant sends

a direct mail piece and it's promoting Brian Tracy.

I'd never heard of Brian Tracy.

It might be 30 years ago or more probably,

that I'm growing up listening to Brian Tracy.

And the thing that ran around my head for decades was if it's up to me, it has to be.

Or if it has to be, it's up to me.

Brian really has it. He's got something, all the bullet points,

and everything's valuable.

Whatever he says, it's like the most.

In Germany he's famous now for being the person

with the most valuable information per minute. And he got awards for that.

My wife was going into business,

and then I looked around and...

I thought to myself that I had to be careful with her,

otherwise I would lose a lot of money.

Because she never had any training in business

and yet she wanted to go into business full time.

So, I decided to enroll

in Brian Tracy University.

So let me learn something,

and I'll know a little more about business

so I could give the kind of support to my wife.

And honestly, I must tell you that

I am not too sure now who really needed this training,

whether my wife or myself.

Hello, I'm Brian Tracy.

-Hello, I'm Brian Tracy. -Hello, I'm Brian Tracy.

-I am responsible. -[audience] I am responsible.

-[Brian] I like myself. -[audience] I like myself.

-And I'm responsible. -[audience] I'm responsible.

[Richard] These are timeless philosophies.

I think the greatness of any country,

and certainly I think the greatness of America,

and other places that have been successful in the world

is how it's people rise to success.

And some people say, "Well, I started off without any money and I don't have any money now."

Well, join the crowd, nobody's got any money.

Most people are broke up until their 40s and 50s.

So if you're broke today, you're just one of the gang.

The only question is, do you stay there?

And the answer is, no.

In the last two years, the number of millionaires

has jumped 33%, it's jumped to 8.2 million millionaires in America.

[indistinct chatter]

[indistinct chatter]

[all] Cheers.

[Brian] Good morning, and thank you for being here.

Many years ago, coming from a poor family with no money

and no hope, and not graduating from high school,

I started out to see the world.

I read all kinds of books and articles

about travelers and adventurers when I was a teenager

and spending a lot of time alone.

And I didn't learn until later that what I was doing was, I was programming my mind

to want to be like the people I read about,

which is something we'll talk about.

And so, when I hit the age of 18, I wanted to travel.

By the time I finished traveling,

by the way I've been to more than 120 countries,

I learned French, German, Spanish, and some other languages in part.

I have worked and spoken in 77 countries.

And my materials are translated in 42 languages.

But it all started with this desire to travel,

-but I didn't have any money. -[majestic music]

So I got an old car, I drove it across the country

and left it at the docks in Montreal.

I got a job on a ship, working my way across to England.

I met with a couple of my friends from high school.

We rode bicycles across Europe to Gibraltar,

one of the most terrible, awful experiences of human life.

In France, when you are riding bicycles, all the hills are uphill

and the wind is always in your face.

And by the way, that's the way life seems to be when you start anything new.

All the hills are uphill, wind is always in your face.

And we got to Gibraltar, and we said the heck with this.

So we wrote to everybody that we knew,

and we begged them on bended knee, if you can do that,

we begged them to send us money.

And so our friends sent us some dribs and drabs of money.

And finally we had enough to buy an old Land Rover

that had worked in Gibraltar all its life.

We bought the Land Rover, we packed our stuff in,

we crossed across the Straights of Gibraltar to Tangiers.

And from Tangiers, we worked ourselves across and down

the Sahara Desert, and across Africa,

and finally end up some months later in Johannesburg.

Goals have played a central role in my life.

Up to the age 23, 24, I didn't know anything about goals.

I thought they were things that took place in sports.

It's not that I had not set and achieved goals,

but I didn't really understand what they were. They were more accidental,

and more survival-based than deliberate.

When I was growing up, my father was never regularly employed.

He went from job to job. He was a little bit lazy.

He stayed at home a lot and watched television all day,

in the early days of television when there was nothing on.

And unfortunately, he'd had a bad upbringing

so he just criticized me, and criticized the other kids all the time.

Nothing we ever did was right in all my life.

I think the first compliment I got from my parents was when I was 15 years old.

And I still remember it. I was...

The car was crossing a bridge, and I still remember

like a flash of photograph, first compliment,

first positive statement was when I was 15.

We never had enough money.

I used to say that our family theme song was,

"We can't afford it, we can't afford it, we can't afford it."

No matter what came up, we couldn't afford it.

So my parents bought used clothes.

And they bought them from Goodwill and St. Vincent DePaul

because they couldn't afford new clothes.

I didn't have any new clothes for ten years.

They'd get us used clothes, even for birthdays and Christmas.

Now the worst experience I ever had

was when I'm wearing some of my throwaway clothes to school

and some other kids recognized that their parents

had given those clothes to Goodwill.

And here's Tracy wearing the clothes that they gave to the Goodwill.

And everybody laughed.

I still remember that. Hahahaha, everybody laughed.

And as I walked around that day, people pointed at me.

There's the guy that wears the Goodwill clothes.

I remember I was about 11 or 12 at that time, and I still remember.

[chuckles]

This is really, really important and we talk about it. It's your belief system.

What do you believe? What do you expect of yourself?

Which determines virtually everything you do.

And if the messages that you receive as a young person

are just accepted by the subconscious mind as fact,

and then they become your operating principles.

So I was told over and over again if you don't get good grades,

you won't be successful in life.

If you don't get good grades, you won't go to college.

If you don't go to college, you won't get a good job.

If you don't go to college and earn good money, you won't marry well,

as you'll just be looking at laboring jobs.

Anyways, so I began to look around the neighborhood

and I saw that a lot of other kids had much better lives.

Their homes looked better, they drove newer cars.

They had better clothes, they had more money.

One of the things that I found

is that everybody has turning points in life.

I was living in a small one-room apartment

where you had to fold down the bed and it had a little kitchen.

And it was 35 degrees outside, and I was working carrying materials on a construction job.

And I'd get up at 5:00 in the morning

and start taking buses.

It took me three buses to get to my workplace.

And then it would take me two, three buses to get back.

So I'd get back by about seven or eight.

And by this time, I didn't have any money,

and I would be tired from carrying.

And that's all I was smart enough to do

or education enough to do was carry building materials.

And one day I sat at my little table in my little kitchen,

and I'm tired out, and I'm sitting there

and that's when I had this revelation. I realized that this was my life.

That unless I changed or did something different,

this was going to be my life.

I looked at the people that worked on the construction crew,

some of them were 30 and 40 years old,

and they're still doing the same basic minimum wage construction work.

And I realized that I was responsible for my own life.

And even to this day, I still remember that almost like fireworks.

I am responsible, I am responsible, I am responsible.

Nothing will change unless I change.

And the next day I bought five textbooks.

I bought a book on abnormal psychology. I bought a book on history.

I bought a book on physics. I just bought books.

And I took them home, got a pen,

and I began to read them and study them every night.

And when other people would go out socializing and everything else in the evening,

I'd come home from my work and I would study for two to three hours.

I'd sit at my desk and I'd work. And I loved to do it. I love to learn new things.

That's why I ended up spending so many thousands of hours.

After I'd been doing this for a month,

I was working on the construction job

and the big boss came along.

And he was big and rich, and he was beautifully dressed.

It was just cold outside, so he was beautifully dressed, beautiful coat.

And he was a very nice guy.

And he stopped and he spoke to me.

And he said, "How are you? What's your name?" I said, "Brian."

I knew who he was, everybody knew he was the big boss.

And he said, "How long have you been working here?" For his company, so on.

Well, he asked me a couple of questions, and then he said,

"Well, nice talking to you," and he went away.

And then he turned around and he came back.

And he said, "Brian, you shouldn't be working here.

You've got to get out of here and do something better.

You've got so much more potential

than just carrying building materials,"

and he turned and walked away.

And that was one of the most important moments of my life.

That was in combination, or very close to the same time

I realized that I was responsible.

Changed my life forever.

[mellow music]

Each person has a success instinct.

If human beings are designed by nature to succeed,

we say that they are designed by nature to survive.

So the most pressing desire a human being has is to survive.

Abraham Maslow transformed the understanding of human motivation with his pyramid.

He said, "The first thing we do is survive,

but once we are in a society or safe environment where our life is not at stake,

the next thing we go up to is security."

And we seek for security, money, relationships,

living accommodations, travel, and everything else.

And until we can satisfy that need, we have enough money,

and we're safe enough in our relationships and in our job,

and so on, until we satisfy that need, we think of nothing else.

And most people never get past level two.

They're thinking about their security all the time, and they've not achieved it.

You could have a wonderful life that's going on, by the way,

and then you can hear there's going to be layoffs in your company,

and a lot of people are gonna be laid off.

You immediately go back down to level two of motivation.

That's all you think about.

Because you have this instinct to succeed.

[Barbara] "His fish jumped out of the dish.

I hope your mouse won't run around the house.

And then I found he'd run away. Can you find him?"

Our definition of failure is not a bad thing.

There are no negative connotations to failing.

Failing is a way for us to determine what things are not working,

so that we can clarify what things can work and do work.

One of the things Brian teaches is that you fail your way to success.

And to be a big success, you have to fail many, many times on your way to success.

[indistinct chatter]

We've always told our children that we love them unconditionally.

We love them all the time, we love them 100%.

And there's nothing they could do that would take our love away.

Our love would never ever be conditional.

Brian didn't start out with that kind of a background.

His background was definitely conditional.

If he was quiet and was almost unseen, they approved.

If he wasn't, a normal child and did normal things

and got into trouble, they did not approve.

And so, he spent a lot of time feeling not good enough.

And he came to the conclusion as an adult,

and through his reading came to this conclusion, that you can change this.

Barbara and I came across this article a few years ago.

And it said, analyzing a psychiatrist, it was an interview with a psychiatrist

who had worked with unhappy people for 25 years,

very prominent social psychiatrist, worked with top people.

He said the most common words he ever heard

when someone came to him for counseling,

which would take anywhere from six months to six years,

he said, were the words "if only."

If only my father, if only my mother, if only I had, if only I hadn't,

if only they, if only this, if only that.

He said the words if only proceeded an entire lifetime of grief.

So what we did is, we made a decision,

and we pass it on to you, is no more if onlys.

No more if onlys in life. Never say the word again.

As far as we're concerned, let the past bury the past. The past is gone.

There's no more if onlys in your life.

One of the best expressions to eliminate fear of any kind

are those words "I can do it."

I can do it, I can do it, I can do it.

I was reading a throwaway book and it said,

"If you want to be successful, you've gotta have goals."

So I found a scrap of paper, wasn't even mine,

and I wrote down the date and ten goals that I would like to achieve.

Sometime.

And I promptly lost the piece of paper.

But within 30 days I'd gotten a job in selling.

I had gotten another job in selling.

I found a technique of closing sales that was marvelous.

Within a month I was earning a thousand dollars a month.

I was put in charge of 32 sales people.

I was running a sales team when I was 24 years old.

Within another month I had my own apartment,

I had new clothes, I had money in my pocket.

I was going to nightclubs and restaurants.

It was miraculous what happened with goals.

And what they do is they give you this incredible feeling,

I can do anything I put my mind to.

And it was like an explosion.

I couldn't believe that goals are so powerful.

So here's why. It's when you write down a goal, not typing.

As matter of fact, more and more university professors

are banning the use of laptops in class.

Because if all you do is type what the professor says,

it bypasses your conscious mind. You don't remember any of it.

You're just retyping the words.

If you have to write them down, you have to think about the sentence structure,

and the key points, and the way it's phrased.

And then when you go back and read it, it triggers your memory.

All goals have to be in writing, by the way.

If you don't have your goals in writing

then they're not really goals at all. They're merely wishes.

And as they say, a wish is merely a goal without any energy behind it.

Have your goals in writing. Write them out very specifically and clearly.

And then do this, every single morning

rewrite your major goals in the first-person singular as though they already existed.

Rewrite your major goals every single morning.

Now, this should take you about two to four minutes, maybe five.

You can do it all in a paragraph.

For instance, if your goal is to earn $50,000 a year, every single morning write,

"I earn $50,000 a year."

If your goal is to be excellent in real estate,

say, "I am an excellent salesperson in my field."

If your goal is to weigh a certain number of pounds,

if your goal is to enjoy a certain kind of life,

write down your major goals in the first-person singular

as though they already existed today, every single morning.

And then every single evening, take about five, ten minutes instead of watching television,

just before you turn on the television say,

"Wait a second, I've got to review my progress."

And sit down and review what you've done in the course of the day.

And say, "What have I done right today?

What have I done right that's moved me toward my goals?"

And second question is, what would I do differently if I had today to do over again?

If you'll ask yourself those two questions, in the next thirty days you'll accomplish more

than you accomplished in the last six months.

And each time you take an action toward a goal your self-confidence goes up.

You feel more positive. You feel, hey, I can do this. I can do this.

The old saying is, it ain't bragging if you've done it.

When you actually start to make progress towards your goal,

your self-confidence and self-esteem goes up. Hey, I can do this.

And once you have this belief, I can do this,

no matter what happens, I can do this. Nothing can stop you.

Failure's not an option.

There's nothing that will make you madder

than to see somebody who's dumber than you

who's making more money than you.

-[laughing] -Right? Have you had that experience?

So what we do is we use proven success methods.

We just find out what they are, and we do them over and over again.

[Brian D] The thing I love about Brian that he really hammers home,

whether he says it directly or through all his messages,

nothing can be accomplished without putting in the work.

There's so many, not the get rich quick schemes

but the fitness industry wants to talk about how you can get six-pack abs overnight.

Well, we all know that's not gonna happen. There's not anything you can do to do it.

You've just got to put in the work and have the discipline.

Well, one thing he said is there's not one thing.

He said that being successful in your personal life,

in your relationships, in your business,

is a series of things that you have to do over time.

And so when people ask him, "Is there one thing that you can tell me today that I can do?"

he says, "Yeah, one thing I can tell you is there's not one thing."

[indistinct chatter]

[Brian] You can imagine that life is like a recipe

and that recipe has seven ingredients, or ten, whatever it happens to be.

And if you make the dish without one of the key ingredients, the flavor will be gone.

Very much like when you make bread,

it has many ingredients but it also has yeast.

And if the yeast is missing, then the bread is just flat. Then we call if flat bread.

And so, many people have many of the ingredients

necessary for great success, but they're just missing

one or two skills, one or two pieces of knowledge which are very easy to attain.

There are seven ingredients of success.

And again, I've studied this for thousands of books and articles.

And I've found there's seven things

that embrace everything that people seek for.

The first is peace of mind.

Now, this is the foundation principle of all religions, and all philosophies,

and all discussions of personal relationships,

it all works on personal growth and development,

is for a person to achieve peace of mind.

To be at peace is to be happy, to be just calm.

And you find that as human beings we strive continually

to create a world around ourselves that enables us to feel at peace.

In fact, you can actually give yourself a grade

of how well you're doing at life by how often, what percentage of the time,

do you feel really happy and at peace with your life.

And then of course, if you're not at peace, why not?

Why not? Why aren't you at peace?

What would you have to do differently

to enjoy a greater level of peace?

I spent 4,000 hours, almost my whole 20s

studying this area of psychology.

The only thing between you and complete happiness,

and success, and everything else, is negative emotions.

That's the major barrier that blocks you from getting there.

And then I learned two things. First of all, no one is born with any negative emotions.

And second of all, is all negative emotions are unlearnable.

They've all been learned, so you can unlearn them, you can cancel them.

You can just basically pluck them out of your life forever.

And in the absence of negative emotions, your life fills with positive emotions.

Because nature abhors a vacuum, even an emotional vacuum.

You think, wow, this sounds like pretty simple stuff.

Yes, I used to say that God only made simple people.

So all true principles are simple.

They're not complicated principles.

Whether we use them or not is a different thing.

When my father died, which was very traumatic

as I got the news over the telephone,

but what had happened is I'd made peace with my father sometime before.

So even though he was not a good father, he was a good man.

He'd just been brought up in a terrible situation.

He never questioned his way of treating children

even though he knew nothing about raising children.

I doubt if he ever read one paragraph on how to raise happy kids.

But I gave it up. And I remember, I was going out with a girl

-when I was single, that's very important, -[laughing]

and I started to complain about my father.

This was three or four years before he had died.

And I started to complain, and she said,

"Are you happy with your life?"

And I said, "Yes, I am."

She said, "Well, your father got you here, so shut up."

And I never complained about my father again for the rest of my life.

I mean, if I'm happy with my life,

why should I complain about the person who got me here?

[chuckles]

In 2010, I broke all my best advice.

I got into a very bad business deal where I lost a large amount of money.

And I had placed a lot of hope on this money.

Sort of like putting all your money on the card table

and I place all my money on this card coming up.

And the person I was working with was a complete incompetent.

Would not listen to anybody, did completely stupid things,

and burned up all the money and bankrupted the company.

And I was just left there so angry with this.

Because I said, "You can't do this, you can't do this.

I teach business, this is not going to work." And he would always dismiss me.

He would say, "You don't know what you're talking about.

You don't understand this business.

You don't understand what you're talking about."

And they'd just proceed anyway.

Well, nine months exactly as the textbook.

I read 21 textbooks on cancer,

and exactly as the textbooks say,

6 to 21 months after a traumatic event

the first signs of cancer appear.

And the first signs of cancer will appear

based on what kind of traumatic event it was.

Now, health and energy is, the second most important thing,

is that if the major cause of negative health

in most cases in life, about 85% according

to the doctors, is negative emotions.

As my friend Dennis Waitley used to say,

"Your medical problems are not caused by what you're eating

but by what's eating you."

And the gerontologists today who are talking about

people who reach older age, are giving lectures

and pointing out that 70, 80% of your medical problems

are caused by the things that you are doing

more of or less of, or starting, or not stopping.

And that in order to change your health,

what you do is you have to change the health habits

that are causing the health.

[Barbara] When Brian was first diagnosed with throat cancer,

for him the first 48 hours or so, and for us,

was a bit of a state of shock.

Because you just don't expect it.

And it was throat cancer and he's a professional speaker,

and this is what he does, this is what he loves to do.

And so there was a lot of silence getting through that first 48 hours.

But he, because of what he teaches,

and what he knows about changing your destiny,

he decided to recover and beat cancer.

I got cancer in my throat.

And so I went to an Ayurvedic doctor and I said,

"I've got throat cancer."

She said, "Oh, right side or left side?"

I said, "Right side."

She said, "Right side in men is caused by money problems.

Cancer on the left side is caused by relationship problems.

Because the left brain effects the money and the right brain effects the emotions.

So women mostly have cancer on the left side.

Men mostly have cancer on the right side.

It's just, you probably had a financial reversal

sometime in the last few months."

And this is a nice little old Indian lady. "Next please." [laughs]

Geez. I knew that, by the way, I knew she was correct.

It should be fairly easy as long as you have your Wi-Fi board.

[Michael] When he got throat cancer, that was a real, real wake up call I think.

We always knew he was tough.

But growing up, especially...

you always have this concept that your father,

your mother, your parents are like invincible.

Right, that nothing can ever happy to them.

And so when he got throat cancer and started going through

treatments, you saw him physically change.

The chemo and radiation, he lost his hair.

He got pale, he got weak.

And so that was a real emotional time

for the entire family.

I think it brought us all closer together.

But at the same time, he still charged forward.

He was still going out and doing talks.

[Brian] Thank you for being here, and thank you for participating.

I've got something like 50 pages of unique steps...

[lectures speaking over each other]

[Christina] My dad was like a terminator. He's very committed as a speaker.

One of his speaking engagements was during a time

where he was supposed to get chemotherapy

and he was very adamant that he would not miss the speaking engagement.

And they gave him this little thing that went around his waist.

And it was like a chemotherapy box.

And it would inject a dosage of chemotherapy over a period of a couple days.

And he wore this to Europe and did a seminar

and performed, it was great. And nobody knew anything about it.

[Brian] What I found is this, is that life is always just in the long run.

So therefore, life says this,

is there's a price you have to pay, and there's two qualities.

First of all, you have to pay the price in full

for your success of study, preparation, hard work, and so on.

And second of all, you have to pay the price in advance.

You don't get it afterwards.

The way the world works is first you put in

what you need to put in, and then you get out the rewards.

So you have to ask yourself, what is the price that you have

to pay to achieve the success that you desire?

[Michael] He's always said discipline is like a muscle, right.

So it's something that you exercise and it gets stronger.

And I think maybe it's potentially because he's...

exercised it over a lifetime.

And so he's got an incredibly strong will.

I hope to be able to get to that point,

but I don't know anybody that's more hardworking or more disciplined than he is.

You recognize that if these emotions can create this,

they can get rid of it.

And so he decided to accept responsibility.

And decided that he'd forgive this person, and move past it.

I just let it all go. I just let it go.

I even forgot the person's name. I just let it all go.

And so I went to a doctor, and I took all the tests,

biopsies, and so he said, "Yeah, you've got cancer

and here's the treatment schedule.

You follow the treatment schedule,

you'll be speaking again as a speaker within six months."

[Barbara] Radiation, chemotherapy, he did everything.

Toward the end of the radiation, when they did the examination

to see how his throat was, it was gone, completely gone.

It was six month, 180th day, I was speaking to 800 people in Singapore.

And I never had another problem.

By gum, everything that happens is part of a great process.

It's like W. Clement Stone used to say

that whenever anything went wrong, that's good, it's all part of a process.

So when you absolutely believe that you're going

to be successful not matter what happens to you,

you'll see it as part of the process.

Not matter how many setbacks you'll have,

you'll see it as part of the process of being successful.

Now, if you have influence over other people,

the most wonderful thing you could do is tell them that you believe

that they're going to be successful.

I have four wonderful children,

and I learned this before I had my first child.

So I've been practicing it on my kids.

Because kids are completely amenable to input when they're young.

So from the time they were little I've told them,

"When you grow up, you're gonna be a big success.

When you grow up, you're gonna be a big success."

As they got a little bit older they'd say,

"Well, how am I gonna be a success, Daddy?

I don't know what I'm gonna do."

"Don't worry, whatever you do, you'll be a big success."

"Well, what if it doesn't work out?"

I said, "If it doesn't work out, that means

there's something else is where you'll be a big success."

And so my kids grow up, and that's all they ever hear.

"You're going to be a big success."

Now, my son David was a little bit shy

when he was growing up.

I used to tell him how he was gonna be a big success.

I remember him talking to a friend of his when he was 12,

and his friend says,

"What are you gonna do when you grow up, David?"

He said, "Well, I don't know, but I'm gonna be a big success."

[laughing]

And I said, "It worked, damn! It worked."

I met Ken Blanchard, Barb and I met Ken Blanchard in a restaurant recently.

And he was with his family, and we're with our family,

and he came over and so we're talking

because we've been friends for many years.

And so we're talking, I said to him,

"What have you found is the most important thing in life?

'Cause Barbara and I were just talking about

what's the most important thing in life,

and we concluded it was loving relationships.

It was having people that we loved

and having a wonderful family with married kids

that love each other, and the kids love."

And he said, before knowing about our conversation,

he says, "Loving relationships is the most important thing in life."

[inspirational music]

I started to take this MBA at the University of Alberta,

and I had written down a description of the perfect woman for me.

And actually, I'd done this about five or six years ago.

And I'd left something off this list

and I found the perfect woman based on my description.

But the one thing I left off was pleasant temperament.

And this woman was an absolute witch.

She was just a witch.

She was wild, she was literally out of control.

I mean shouting, screaming, erratic, everything else.

So the next time I wrote on my list I said,

pleasant, very pleasant, very, very pleasant,

normal, nice, lovely personality, good qualities,

warm, friendly, cheerful, [laughing]

stable, I mean, I wrote it all down.

Brian was taking an MBA degree,

and I was studying abnormal psychology.

When he came into the room, everybody noticed.

[indistinct chatter]

He had a very strong sense of his self-concept.

In that sense, you couldn't not notice him.

[Brian] Later, I saw her again and we would have coffee together.

I was just a friendly person.

And she said, "Well, how do you find

the perfect person in life?"

I said, "What you do is you take a sheet of paper

and you write down, you make a list

of everything that you want in the perfect person."

That was just a throwaway piece of advice that I practiced myself.

Well, about two or three months later she called me up and we sat down.

And she said, "Well, I did what you told me to do, write down the perfect person for me."

I said, "Well, that's great, that's wonderful."

I said, "What did you come up with?"

She said, "It's you."

[Barbara] He was charming.

What can I say? [chuckles]

I said, "Really, it's me?"

Well, we've been married 39 years. [chuckles]

And later on we compared lists

and everything I wrote on my list, Barbara has,

and everything Barbara wrote on her list, I have.

You know who buys all the books on love?

98% are bought by women.

'Cause men think, "Oh, I know how.

It's just as natural as riding a bicycle.

I don't need any instruction."

And then you know why men read books?

It's because women give it to them. [chuckles]

They give them the book. They buy them for presents.

They send it to them, "Read this book."

"Oh, yeah, okay, I will, I got it at home."

Every man's got a pile of books on relationships that they're meaning to get to.

I was quite late, actually.

It was probably about 2008

that I started to get into personal development.

And Brian Tracy, along with Jim Rohn, and Zig Ziglar

were the classic reading for me.

In fact, I turned my car into a mobile university.

I have all the audio books and stuff.

So it sticks.

My kids complain, "Can we have the radio on now, Dad?

Who's this old guy talking?" [chuckles]

So it is going in subconsciously to them as well.

[Brian] Number four is financial freedom.

One of our goals in life is to achieve financial freedom.

And I began to study millionaires and billionaires for years, and years, and years.

And I have programs, and books, and courses on their habits.

But one of the things they've found

about self-made millionaires, critical concept,

is they spend a lot of time thinking about

how to become financially independent.

Whereas most people spend most of their time

thinking about how to spend their money.

The average person spends about an hour a month

thinking about their money,

usually at the end of the month when they're paying their bills.

And they bitch, and complain, and wine

about how much everything costs.

And who spent this?

And who bought that? [grumbling]

And then how much they're gonna pay off

on their credit card each month.

Pay a little bit down here and there.

Rich people spend ten times, ten hours per month,

just studying the magazines, the financial programs,

which have some of the smartest financial people,

they read the "Wall Street Journal" and "Business Week."

And they make notes, and then they read books

on how to earn more money, and how to accumulate it,

and how to invest it.

So a person who's spending ten times as much

as an average person has got an edge.

They've got an edge that the average person can never catch up with.

And a certain point in time in their 20s and 30s

their financial resources begin to grow by their 40s.

By their 50s, people who start in their 20s are financially independent.

And now they're working for fun.

And they're working for love,

and they're doing things that they enjoy.

Which surprisingly enough,

pay a lot more than anything else.

One of the things that I've learned, by the way,

is that becoming a self-made millionaire

is not the important thing.

What is really important is the person

you have to become to become a self-made millionaire.

You have to become a totally different human being.

One of my friends says that in order to

achieve something you've never achieved before,

you have to become someone you've never been before.

And it's a really important insight,

is the qualities that you need to develop,

qualities on the inside to become a self-made millionaire,

are incredible qualities

that make you a vastly better person.

And no matter what field you're in,

no matter what field of endeavor,

not matter what work, not matter what activity,

there's one thing that all successful people

have in common is that they are good time managers.

And the reason they are good time managers

is because they recognize that time management

is life management, it is personal management.

What we've found is people in the top 10% in every field

think in terms of their hourly rate.

"How much I earn each hour."

Now this change in thinking changes your entire life.

I know it because I've taught this principle

to thousands of people who literally

transformed their lives and their incomes almost overnight.

If you think in terms of how much you earn in a week or a month,

well, then you have a natural tendency

to waste time during the day.

Monday is a slow day, you're recovering from the weekend.

Tuesday you start to work.

Wednesday, the week is almost over.

Thursday, you start to slow down.

And now it's Friday.

Who gets anything done on Friday?

We'll do it on Monday.

And so people's ability to produce drops, drops, drops.

And since 80% of the population

thinks like this, if you're not careful

you'll find you are surrounded by people who waste time.

The biggest time wasters in the world are other people who want to waste your time.

I say this, that your television

can make you rich or it can make you poor.

It can make you rich if you turn it off.

Watch it occasionally, use it as a tool, catch up with the news,

maybe watch an hour of entertainment.

Rich people watch about one hour of television per day.

Poor people watch five to seven hours.

And so rich people basically watch an hour

to decompress later on in the evening, then go to bed.

Poor people watch television till they can't watch without falling asleep.

I don't know about you, but see, Oprah's on in the afternoon.

Now, if you're watching Oprah,

it means your life sucks.

-[laughing] -You don't have a life.

So all the people watching Oprah

are people who are home in the afternoon,

who've got nothing going, you know?

And it's front page.

You know, Oprah, God bless her.

Oprah could come and go,

and Oprah could be on the front page

of every newspaper for 50 years

and have zero effect on your life.

I just go... what's the matter with them?

You could be spending time with the people you care about.

Spend as much time with your kids as many people spend with Oprah,

-and you have wonderful family. -[laughing]

Rich people get up before 6:00 in the morning.

They hit the ground running at 6:00 AM.

Poor people get up with an hour to get to work.

And scramble, and race, and beep, beep, beep, and so on.

So you just start to look at the research that they're doing,

it's just the way they think.

Cause and effect says that if you get up early,

exercise, plan your day, and get started,

you'll accomplish two, or three, or five times as much

as people who've raced to work at the last minute,

come in, spend 50% of their time talking to their friends,

check their email all day long, and then go home early

to beat the traffic, and they are the traffic.

So your income on the outside, the law of correspondence says

that your outer world will be a reflection of your inner world.

And this is a law. It's one to one, it's my favorite ratio.

One to one, inner and outer.

As the Bible, it says, "As within, so without.

As a man is in his heart, so is he."

In other words, it's what's going on inside of you

that determines what happens on the outside.

So if you want to earn more money on the outside,

become more valuable on the inside.

Serve more people.

Serve them at a higher level.

I am in the financial services business.

My motto always was independent of Brian,

spread the knowledge, and also,

help create wealth for millions of people.

Because God-given talent, I am fortunate,

meant more than billions of people.

So with the remaining life, I want to spread the message.

The one thing that I think stuck out the most is that it is a process.

It doesn't happen overnight.

You need to create a plan.

And actually work on that plan.

You can't just have wishful thinking,

and write down your goals and

hello, my goals are gonna come.

It doesn't happen that way.

You have to have a plan and take action.

Financial freedom means that you don't worry about money,

is you have enough money so that you don't

ever have to worry about money again.

I used to start off a seminar, a business seminar,

I'd say, "What would it mean to you

if you had enough money so that you never

had to worry about money again for the rest of your life?"

I just throw out the question and leave it.

And this question hits people like an emotional wave.

Everybody goes dead silent because you think,

Oh, my God, OMG, if I had that much money,

I'd be doing things totally different

than what I'm doing in my life today.

I'd be doing more of this and less of that.

I'd start doing this and I'd stop doing that."

[David] Me and my friends, we used to go

and we used to go into the pond down there

and collect golf balls, and then clean them off

and go to the first hole and sell them back to the golfers.

And I think one of the golfers called and complained

that we were there setting up shop, trying to sell golf balls.

And my dad's like, "What were you doing?"

And I told him what we were doing.

He's like, "You're not providing enough value.

You need to have cold waters with the golf balls.

You're trying to sell these golf balls for a dollar a ball,

it's expensive, you need to offer them something with it."

So kind of just changed our business model.

Didn't really stop doing it,

but little things like that he would just come up with.

And it was great.

And so every little problem that I would have,

he'd approach it with all this experience

and I'd be able to see it in a different way.

I was never good at anything.

I was never picked for any team,

and if I was picked, I was the first person cut.

I got lousy grades in every class.

I got fired from multiple jobs.

I even got fired from a job pumping gas once.

Imagine it, being fired from pumping gas because you're no good.

They came out and said, "You're no good at pumping gas."

Little old ladies can pump gas.

And here I was, I was no good at pumping gas.

Anyway, so I got fired, I went from job to job.

And then I discovered that all people

who are successful are excellent at what they do.

You know the old question they asked Willy Sutton,

the bank robber, "Why do you rob banks?"

He said, "That's where the money is."

Well, being in the top 10% is where the money is.

Later I got into real estate development.

And I knew nothing about real estate development,

and didn't even have any money.

So I went down to the library, and that was the time when

you just got everything at the library,

I checked out over the course of about three months,

21 books on real estate and real estate development

written by the most successful real estate entrepreneurs alive today.

And I took notes, and notes, and notes, and notes,

and notes, and piles and piles of notes.

And then it showed how to find a piece of property

and so I went out and I began looking at properties,

and properties in fast-growing parts of the city,

fast-growing cities near the big cities.

I finally found a perfect piece of property.

And I went in, I did the interview.

I interviewed the owner who's running a business on this property

and finally they agreed to sell the property to me. And I didn't have any money.

So I went to the chapter, and the chapter is,

how do you buy a piece of property when you have no money?

Well, what you do is you get the vendor of the property

to agree to give you an option to purchase the property

at this price with a small down payment.

By this time, this couple who owned the property had brought in a lawyer.

I still remember the lawyer, great guy.

He said, "Brian, they've been in this business long enough,

you've got to help them get out."

He said, "Just find the money."

I said, "I can only find the money if I can have

an option on this property for 30 days."

And he said, "How much can you give me?"

I said, "$150."

He said, "All right, you give me $150,

I'll convince them to give you

a 30-day unrestricted option on this property."

He said, "You'd do that?"

And I said, "Please don't cash the check."

'Cause I didn't have $150 in the bank.

So I went out, and I went to the next chapter.

What do you do when you've tied up a property

and you... [overlapping chatter]

I said, "Good, we'll put up 100% of the money

for 75% of the deal."

That changed my whole life. For the rest of my life, I couldn't believe it.

I've developed more than $100 million worth of real estate.

And people say, "Are you a real estate developer?"

"No, I just developed the real estate."

"Well, how do you do it?" "I just read the books." [laughing]

Just like stories they tell you.

Every single success skill has formulas,

and they're all learnable, and they're all written down.

And if a person starts from nothing and they stay at nothing,

then they have only themselves to blame.

[indistinct chatter]

[Barbara] We had attended this personal professional development

seminar early in our marriage, and how if effected our thinking,

and how Brian felt he could do better.

Which was always kind of in the back of his mind

that when he sees something he knows he can do better.

And I know that he can do better.

And so we made the decision to do and create

a two-day personal and professional development seminar.

[Brian] The fact is, if you want to be an expert there's a rule.

It's called the law of seven, it's law of seven years.

It takes seven years from the time that you begin

to the time that you crack into expert levels.

And I learned this when I first began speaking.

I'd been speaking for about three years and I was starting to do well.

I was now earning more than it was costing me to stay in business.

I was no longer paying people to come and listen to me.

-Which I did for the first two years. -[laughing]

I used to joke that when I began speaking I learned how to sell again.

I sold my house. I sold my car.

-I sold my furniture. -[laughs]

I sold everything so I could keep feeding my habit.

I was like an addict.

And I remember, outside the door waiting

for people to show up and pay money.

And we used to kid about that particular time and call it sweaty palms time.

'Cause you're just waiting for people.

How many will come?

Will it cover our costs?

[Brian] I was called by a client when--

first, second year of speaking, and he said,

"We have a company with 800 business owners.

They're coming to an annual convention.

And they all want to be rich.

Could you do a seminar on self-made millionaires?"

And at that time, you'll take any talk.

I said, "Absolutely, sure, no problem, I'll do it."

I had two months. I hung up the phone.

I realized I knew nothing about self-made millionaires.

So, I thought, geez, I better start doing some research.

'Cause this could be a really big client.

And I was charging them a lot of money anyway.

So I began to study, and I found an enormous amount

of research on self-made millionaires.

Thousands that have been interviewed and analyzed

over the years, rags to riches, rags to riches.

So I began to call out, I began to come up

with common threads from all this research.

And I came up with a program called...

The Success Secrets of Self-Made Millionaires.

Give yourself a score of one to ten,

and if you are weak on one of these,

it can be enough to hold you back.

The first is to dream big dreams.

Dream big dreams.

Practice what is called back from the future thinking

and project forward.

Develop a vision of yourself

as happy, healthy, wealthy, thin.

Practice what top people practice,

which is what is called idealization.

You project forward several years,

and you imagine that your life is perfect in every way.

Imagine that you have no limitations.

Imagine that you have all the time

and all the money, and all the friends,

and all the contacts, and all the education,

all the experience, and that could be,

or have, or do anything you want in life.

If you could, what would it be?

If your life were perfect in five years,

what would it look like?

How much would you be earning?

How much would you be worth?

What kind of a family life would you have?

What kind of health would you have?

What kind of car would you be driving?

What would your life be like if you could wave a magic wand

and make it perfect in every way?

[Kevin] There's so many things that he does,

but I'll tell ya, everything is so common sense.

And then when you take those common sense

principles and put them into place

in your own business, in your own life,

it'll help you gain the success that your looking for.

But more importantly, I love the fact

that he has started from humble beginnings.

And that's the same thing I've started with was humble beginnings.

And then moving forward, being successful, and then sharing with others.

When you hear somebody like that talking,

he's a wordsmith, he's a teacher, he's an educator.

And my business has a lot of those same characteristics.

So a lot of what he says, you say, "Oh, I know that."

But the way that he puts things,

and the way that he sort of ties everything together,

is very unique.

Very unique to his experience.

And there's nobody in the world, I think,

who knows more about wealthy, successful, happy people than Brian Tracy.

Often my participation,

I think that I should be more serious

about distributing his knowledge to other people

so that they can learn from this legendary man

in the United States or worldwide.

[Brian] One of my wealthiest friends many years ago said

success is goals and all else is commentary.

Success in every part of your life,

but of course your financial life,

your business life, your home life.

Success is goals, and all else is commentary.

So with regard to goals, we say worthy goals

and ideals give us a sense of meaning and purpose.

And you'll know that going back to wonderful work

that's been done over the years

is that meaning and purpose is the deepest

and most profound subconscious need of the human being.

To feel that their lives have a meaning.

That they're doing something that means something.

Victor Frankel was famous for his work.

After being in both Auschwitz and Birkenau,

survived the concentration camps.

And that's what he said, the greatest human need is for meaning and purpose.

He said he watched the people in the camps.

And he said as long as they had a meaning,

a reason to survive, they survived.

But if they gave up hope, they would die very quickly.

You must commit yourself to excellence.

You must commit yourself to becoming the best.

And the wonderful thing is that excellence is a journey.

It's not a destination, you never get there.

Complacency and satisfaction are the key enemies of excellence.

But once you commit yourself to becoming excellent,

the whole world opens up for you.

And by the way, you can tell how excellent you are at any time,

any time of your life you can tell how excellent you are.

Very simple measure.

How many job offers have you had this month?

Interesting question, how many job offers,

how many people called you up and said,

"I want to hire you away from where you are,

and I'll pay you more and give you a better deal."

Because excellent people get job offers every month.

Some of them get job offers every single week.

If you're not getting job offers, the market is telling you

this is what they think of your level of competence.

If you do not love your work enough

to want to be the best at it,

get out of it the way you would get out of a burning house.

Do not stay at a job that you do not love

because it is the high road to failure,

dissatisfaction, frustration, and unhappiness in life.

The subject must absolutely fascinate you.

It must be a subject that you love.

It must be a subject that grabs you.

Because you all are unique.

As they say, be yourself, everyone else is already taken.

Self-knowledge and self-understanding,

this is one of the most important things of all.

All of psychology, all of psychotherapy,

all of counseling, guidance, coaching,

everything else, is to help people to reach

a higher level of personal awareness.

In the Delphic Oracle, which is one of the greatest

seven wonders of the world, there's a sign.

And we've been there, it says, "Man know thyself."

The most important thing in life is to know thyself.

Pascal, the French writer, said,

"All the problems of the human race

come from not being able to sit alone in a room for an hour."

And we teach in our seminars,

we teach the importance of solitude.

The importance of going into the silence

and being completely still for 30 minutes or more,

and just letting your mind unwind.

Just down dump, don't write, don't smoke,

don't listen to music, don't drink coffee, just sit.

And it's astonishing, because as you sit there

as you pass what seems to be the 26th minute

of total silence, suddenly ideas start to come to you.

Ideas that can change your life.

Ideas and insights of what to do more of or less of,

or what to start doing, or what to stop doing.

Really phenomenal stuff.

[indistinct chatter]

[dishes clinking]

[David] We used to do this thing at the dinner table.

I think my mom or dad started it.

It was best part of your day, least favorite part of your day,

and the funniest part of your day.

We'd go around the table and share,

and just kinda like recap the day.

And I remember that was always a tradition for us for family dinner.

Sunday family dinners every week,

and we would always have those questions.

We'd always have to have that ready.

And that was something that was fun.

[all] Cheers.

[mellow music]

[Eric] Yeah, it's interesting to get to know the real Brian.

People see him on stage and they get a certain persona

of Brian of being kind of the professor,

the teacher, the person who they worship for the teachings.

But they don't get an opportunity

to really get to know Brian behind the scenes.

And he's generally a fun, very loving, funny individual.

We sit down, we talk about everything in life.

Get a good bottle of red wine, that's his favorite,

we sit down with a bottle of red wine

and have great dinners and we just talk everything in life

from politics, could be a great political conversation,

to obviously a lot of business talk.

Just about experiences we've shared,

movies, we talk a lot about movies we like and TV shows.

And he's very much like a father figure to me.

And it's great to get to know the fun personality side.

He's a great guy.

[Catherine] It was definitely cool.

I used to go into Barnes and Noble and be like,

"My dad writes books. Yeah, do you have Brian Tracy?

And they're like, "Yeah, this is the section over here."

I'm like, "That's my dad."

I don't think he'll slow down.

He's gonna filter down, he's never gonna actually stop.

Never, I don't think he'll ever actually stop speaking.

He goes from 100 to 80, 60 engagements a year.

It's just gonna be less and less.

I don't think he'll ever stop.

[Barbara] I think Brian's...

His feeling what his life mission is,

is something still to be revealed to him.

In addition to everything he's done,

I don't think he thinks that what he's doing is the ultimate life mission.

I, on the other hand, feel that what he has been doing

for 30 years is his life mission,

and that his life mission won't stop with him.

It will be passed on with his books,

and his tapes, and seminars,

and the students that he's had over time.

So it will be a continuously growing legacy.

Number seven is personal fulfillment

and self-actualization.

Many people have asked me if the key to happiness in life

is how much you like yourself, how much you love yourself,

how much you love other people, determines your health,

your happiness, your wealth.

It determines the size of your goals.

It determines how much you persist,

how much you like yourself.

But what we have found is that you become

what you think about most of the time.

But you also become what you say to yourself most of the time.

And the transforming words that Barbara and I learned

35 years ago are the words "I like myself."

I like myself, I like myself,

I like myself, I like myself, I life myself.

And what we've found when you first say those words,

because of all the previous experiences in your life,

you may feel a little uncomfortable.

A little bit... [mumbling]

It's kinda cute and everything else.

And that's just telling you that you've got some

negative baggage back there that's blocking you.

But the natural state of the human being

is to like themselves unconditionally.

Just to like themselves no matter what happens.

So say the words. Say, "I like myself."

[audience] I like myself.

Oh, come on.

Take your thumbs out of your mouths.

Say it again, say, "I like myself."

[audience] I like myself.

And I'm responsible.

[audience] I'm responsible.

Those are the keys to success.

As long as you hold onto those.

Whenever you have a problem or difficulty of any kind, you go back to that.

I like myself and I'm responsible.

And if something in my life is not working,

then by gum, it's up to me to change it.

I'm not gonna sit here wipe, groan and cry,

and weep, and moan, and blame other people.

I just get busy and do something about it.

[uplifting music]

Brian Tracy's advice is practical and implementable.

[all] Thank you, Brian Tracy.

Thank you, Brian, for endorsing me.

Thank you so much for inspiring me.

Brian Tracy, I read your book "Maximum Achievement."

I just want to thank you very, very much.

[symphony of people speaking at once]

[inspirational music]