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[light music]

[cheering]

[man] Our next trainer
has been one of the top

business and personal success
speakers in the entire world.

He's given talks and seminars
in every major city
in United States and Canada,

and over 45 different countries.

Each year, he speaks to over
a quarter million people,

almost half a billion dollars
in sales in products alone.

He has written 45 books.

I am thrilled to have with us,
Mr. Brian Tracy.

[cheering and applause]

Thank you, my friend, thank you.

[inspirational music]

Thank you, please sit down.

-[cheering]
-[laughing] No. Thank you.

Thank you, please sit down.
Please sit down.

[cheering]

Get them under control.
[laughing]

Let me begin by saying,

we are living in the very best
time in all of human history.

I am an economist by avocation.
I read, I keep current with
what's going on in the world.

I traveled in 90 countries,
and I can tell you that

North America today
is the most booming single place
in the world today.

There are more opportunities,
more possibilities

for more people today
than have ever existed

in any other country
in any other time
in human history.

And you are
at the front of the line to take
advantage of them.

-[whistling]
-Yes, and our job today,
our job in this conference

is to give you ideas
that you can use
to take full advantage of this.

[man] You wrote the book,
"Eat That Frog,"
a phenomenal book.

So what was the concept
behind "Eat That Frog" and

one or two key time management
lessons we can take away, sir?

I'll give you a couple
of concepts and then one lesson
that will double your income.

Anybody here can double
their income with this lesson.

It's so simple
it's embarrassing.

You'll walk away
shaking your head.
You'll say, "That's so simple."

But what I did,
is I began learning from
the experts.

And over the years,
I began to study
the subject of success.

And I had one simple idea
that came upon me
in my late teens

and I think
it was the most important idea
that I've ever had.

And it was simply this,
that if you study
successful people

and you do what they do,
you'll be more successful.

[Jack] I love Brian Tracy.
I've known Brian
for probably 30 or 40 years.

I've followed his work
from the time I was probably
in my thirties.

And Brian has this unbridled
enthusiasm for life,

this belief
that anybody can do anything.

He is someone
who has studied and read
probably more books that I have,

and I've read 3,000 books.

He's so articulate.

He's so well thought,
so considered,

so understanding
of what he's teaching

that when he teaches it,
you get it.

Back in the '80s,
when things were not going
real well for me,

and I was really
second-guessing myself

as to what was the problem,
why I wasn't doing better.

And of course the economy
was doing bad and I was
second-guessing myself.

About that time,
Nightingale Conant sends

a direct mail piece
and it's promoting Brian Tracy.

I'd never heard of Brian Tracy.

It might be 30 years ago
or more probably,

that I'm growing up
listening to Brian Tracy.

And the thing that ran around
my head for decades was
if it's up to me, it has to be.

Or if it has to be,
it's up to me.

Brian really has it.
He's got something,
all the bullet points,

and everything's valuable.

Whatever he says,
it's like the most.

In Germany he's famous now
for being the person

with the most valuable
information per minute.
And he got awards for that.

My wife
was going into business,

and then I looked around and...

I thought to myself
that I had to be careful
with her,

otherwise I would lose
a lot of money.

Because she never
had any training in business

and yet she wanted
to go into business full time.

So, I decided to enroll

in Brian Tracy University.

So let me learn something,

and I'll know
a little more about business

so I could give
the kind of support to my wife.

And honestly,
I must tell you that

I am not too sure now
who really needed this training,

whether my wife or myself.

Hello, I'm Brian Tracy.

-Hello, I'm Brian Tracy.
-Hello, I'm Brian Tracy.

-I am responsible.
-[audience] I am responsible.

-[Brian] I like myself.
-[audience] I like myself.

-And I'm responsible.
-[audience] I'm responsible.

[Richard]
These are timeless philosophies.

I think the greatness
of any country,

and certainly I think
the greatness of America,

and other places
that have been successful
in the world

is how it's people
rise to success.

And some people say, "Well,
I started off without any money
and I don't have any money now."

Well, join the crowd,
nobody's got any money.

Most people are broke
up until their 40s and 50s.

So if you're broke today,
you're just one of the gang.

The only question is,
do you stay there?

And the answer is, no.

In the last two years,
the number of millionaires

has jumped 33%,
it's jumped to 8.2 million
millionaires in America.

[indistinct chatter]

[indistinct chatter]

[all]
Cheers.

[Brian] Good morning,
and thank you for being here.

Many years ago,
coming from a poor family
with no money

and no hope,
and not graduating
from high school,

I started out to see the world.

I read all kinds
of books and articles

about travelers and adventurers
when I was a teenager

and spending
a lot of time alone.

And I didn't learn until later
that what I was doing was,
I was programming my mind

to want to be like
the people I read about,

which is something
we'll talk about.

And so, when I hit the age
of 18, I wanted to travel.

By the time
I finished traveling,

by the way I've been
to more than 120 countries,

I learned French, German,
Spanish, and some other
languages in part.

I have worked
and spoken in 77 countries.

And my materials
are translated in 42 languages.

But it all started
with this desire to travel,

-but I didn't have any money.
-[majestic music]

So I got an old car,
I drove it across the country

and left it
at the docks in Montreal.

I got a job on a ship,
working my way
across to England.

I met with a couple
of my friends from high school.

We rode bicycles across
Europe to Gibraltar,

one of the most terrible,
awful experiences of human life.

In France,
when you are riding bicycles,
all the hills are uphill

and the wind
is always in your face.

And by the way, that's the way
life seems to be when you start
anything new.

All the hills are uphill,
wind is always in your face.

And we got to Gibraltar,
and we said the heck with this.

So we wrote
to everybody that we knew,

and we begged
them on bended knee,
if you can do that,

we begged
them to send us money.

And so our friends
sent us some dribs
and drabs of money.

And finally we had enough
to buy an old Land Rover

that had worked
in Gibraltar all its life.

We bought the Land Rover,
we packed our stuff in,

we crossed across the Straights
of Gibraltar to Tangiers.

And from Tangiers,
we worked ourselves
across and down

the Sahara Desert,
and across Africa,

and finally end up
some months later
in Johannesburg.

Goals have played
a central role in my life.

Up to the age 23, 24,
I didn't know anything
about goals.

I thought they were things
that took place in sports.

It's not that I had not set
and achieved goals,

but I didn't really
understand what they were.
They were more accidental,

and more survival-based
than deliberate.

When I was growing up,
my father was never
regularly employed.

He went from job to job.
He was a little bit lazy.

He stayed at home a lot
and watched television all day,

in the early days of television
when there was nothing on.

And unfortunately,
he'd had a bad upbringing

so he just criticized me,
and criticized
the other kids all the time.

Nothing we ever did
was right in all my life.

I think the first compliment
I got from my parents
was when I was 15 years old.

And I still remember it.
I was...

The car was crossing a bridge,
and I still remember

like a flash of photograph,
first compliment,

first positive statement
was when I was 15.

We never had enough money.

I used to say
that our family theme song was,

"We can't afford it,
we can't afford it,
we can't afford it."

No matter what came up,
we couldn't afford it.

So my parents
bought used clothes.

And they bought them
from Goodwill
and St. Vincent DePaul

because they couldn't afford
new clothes.

I didn't have any new clothes
for ten years.

They'd get us used clothes,
even for birthdays
and Christmas.

Now the worst
experience I ever had

was when I'm wearing
some of my throwaway clothes
to school

and some other kids
recognized that their parents

had given those clothes
to Goodwill.

And here's Tracy wearing
the clothes that they gave
to the Goodwill.

And everybody laughed.

I still remember that.
Hahahaha, everybody laughed.

And as I walked around that day,
people pointed at me.

There's the guy that wears
the Goodwill clothes.

I remember I was about 11 or 12
at that time,
and I still remember.

[chuckles]

This is really, really
important and we talk about it.
It's your belief system.

What do you believe?
What do you expect of yourself?

Which determines virtually
everything you do.

And if the messages
that you receive
as a young person

are just accepted
by the subconscious mind
as fact,

and then they become
your operating principles.

So I was told
over and over again
if you don't get good grades,

you won't be successful in life.

If you don't get good grades,
you won't go to college.

If you don't go to college,
you won't get a good job.

If you don't go to college
and earn good money,
you won't marry well,

as you'll just be looking
at laboring jobs.

Anyways, so I began to look
around the neighborhood

and I saw that a lot of other
kids had much better lives.

Their homes looked better,
they drove newer cars.

They had better clothes,
they had more money.

One of the things
that I found

is that everybody
has turning points in life.

I was living in a small
one-room apartment

where you had
to fold down the bed
and it had a little kitchen.

And it was 35 degrees outside,
and I was working carrying
materials on a construction job.

And I'd get up
at 5:00 in the morning

and start taking buses.

It took me three buses
to get to my workplace.

And then it would take me
two, three buses to get back.

So I'd get back
by about seven or eight.

And by this time,
I didn't have any money,

and I would be tired
from carrying.

And that's all I was smart
enough to do

or education enough
to do was carry
building materials.

And one day I sat at my little
table in my little kitchen,

and I'm tired out,
and I'm sitting there

and that's when I had this
revelation. I realized
that this was my life.

That unless I changed
or did something different,

this was going to be my life.

I looked
at the people that worked
on the construction crew,

some of them
were 30 and 40 years old,

and they're still
doing the same basic
minimum wage construction work.

And I realized
that I was responsible
for my own life.

And even to this day,
I still remember
that almost like fireworks.

I am responsible,
I am responsible,
I am responsible.

Nothing will change
unless I change.

And the next day
I bought five textbooks.

I bought a book
on abnormal psychology.
I bought a book on history.

I bought a book on physics.
I just bought books.

And I took them home,
got a pen,

and I began to read them
and study them every night.

And when other people would go
out socializing and everything
else in the evening,

I'd come home from my work
and I would study
for two to three hours.

I'd sit at my desk and I'd work.
And I loved to do it.
I love to learn new things.

That's why I ended up spending
so many thousands of hours.

After I'd been
doing this for a month,

I was working
on the construction job

and the big boss came along.

And he was big and rich,
and he was beautifully dressed.

It was just cold outside,
so he was beautifully dressed,
beautiful coat.

And he was a very nice guy.

And he stopped
and he spoke to me.

And he said, "How are you?
What's your name?"
I said, "Brian."

I knew who he was,
everybody knew
he was the big boss.

And he said,
"How long have you been working
here?" For his company, so on.

Well, he asked me a couple
of questions, and then he said,

"Well, nice talking to you,"
and he went away.

And then he turned around
and he came back.

And he said, "Brian,
you shouldn't be working here.

You've got to get out
of here and do something better.

You've got
so much more potential

than just carrying
building materials,"

and he turned and walked away.

And that was one of the most
important moments of my life.

That was in combination,
or very close to the same time

I realized
that I was responsible.

Changed my life forever.

[mellow music]

Each person
has a success instinct.

If human beings are designed
by nature to succeed,

we say that they are designed
by nature to survive.

So the most pressing desire
a human being has is to survive.

Abraham Maslow transformed
the understanding of human
motivation with his pyramid.

He said,
"The first thing
we do is survive,

but once we are
in a society or safe environment
where our life is not at stake,

the next thing
we go up to is security."

And we seek for security,
money, relationships,

living accommodations,
travel, and everything else.

And until we can satisfy
that need, we have enough money,

and we're safe enough
in our relationships
and in our job,

and so on,
until we satisfy that need,
we think of nothing else.

And most people never
get past level two.

They're thinking about
their security all the time,
and they've not achieved it.

You could have a wonderful
life that's going on,
by the way,

and then you can
hear there's going to be layoffs
in your company,

and a lot of people
are gonna be laid off.

You immediately go back down
to level two of motivation.

That's all you think about.

Because you have
this instinct to succeed.

[Barbara] "His fish
jumped out of the dish.

I hope your mouse
won't run around the house.

And then I found he'd run away.
Can you find him?"

Our definition
of failure is not a bad thing.

There are no negative
connotations to failing.

Failing is a way
for us to determine
what things are not working,

so that we can clarify
what things can work
and do work.

One of the things Brian
teaches is that you fail
your way to success.

And to be a big success,
you have to fail many, many
times on your way to success.

[indistinct chatter]

We've always told
our children that we love
them unconditionally.

We love them all the time,
we love them 100%.

And there's nothing
they could do that would take
our love away.

Our love would never
ever be conditional.

Brian didn't start out
with that kind of a background.

His background
was definitely conditional.

If he was quiet
and was almost unseen,
they approved.

If he wasn't,
a normal child
and did normal things

and got into trouble,
they did not approve.

And so, he spent a lot of time
feeling not good enough.

And he came to the conclusion
as an adult,

and through his reading
came to this conclusion,
that you can change this.

Barbara and I came across
this article a few years ago.

And it said, analyzing
a psychiatrist, it was
an interview with a psychiatrist

who had worked with unhappy
people for 25 years,

very prominent
social psychiatrist,
worked with top people.

He said the most common words
he ever heard

when someone
came to him for counseling,

which would take anywhere
from six months to six years,

he said,
were the words "if only."

If only my father,
if only my mother,
if only I had, if only I hadn't,

if only they,
if only this, if only that.

He said the words
if only proceeded an entire
lifetime of grief.

So what we did is,
we made a decision,

and we pass it on to you,
is no more if onlys.

No more if onlys in life.
Never say the word again.

As far as we're concerned,
let the past bury the past.
The past is gone.

There's no more
if onlys in your life.

One of the best expressions
to eliminate fear of any kind

are those words
"I can do it."

I can do it,
I can do it,
I can do it.

I was reading a throwaway book
and it said,

"If you want to be successful,
you've gotta have goals."

So I found a scrap of paper,
wasn't even mine,

and I wrote down
the date and ten goals
that I would like to achieve.

Sometime.

And I promptly lost
the piece of paper.

But within 30 days
I'd gotten a job in selling.

I had gotten
another job in selling.

I found a technique of closing
sales that was marvelous.

Within a month I was earning
a thousand dollars a month.

I was put in charge
of 32 sales people.

I was running a sales team
when I was 24 years old.

Within another month
I had my own apartment,

I had new clothes,
I had money in my pocket.

I was going to nightclubs
and restaurants.

It was miraculous
what happened with goals.

And what they do is they give
you this incredible feeling,

I can do anything
I put my mind to.

And it was like an explosion.

I couldn't believe
that goals are so powerful.

So here's why.
It's when you write down
a goal, not typing.

As matter of fact,
more and more
university professors

are banning the use
of laptops in class.

Because if all you do
is type what the professor says,

it bypasses your conscious mind.
You don't remember any of it.

You're just retyping the words.

If you have to write them down,
you have to think about
the sentence structure,

and the key points,
and the way it's phrased.

And then when you go back
and read it,
it triggers your memory.

All goals have
to be in writing, by the way.

If you don't have
your goals in writing

then they're not
really goals at all.
They're merely wishes.

And as they say,
a wish is merely a goal
without any energy behind it.

Have your goals in writing.
Write them out very
specifically and clearly.

And then do this,
every single morning

rewrite your major goals
in the first-person singular
as though they already existed.

Rewrite your major goals
every single morning.

Now, this should take you about
two to four minutes, maybe five.

You can do it all
in a paragraph.

For instance, if your goal
is to earn $50,000 a year,
every single morning write,

"I earn $50,000 a year."

If your goal is to be
excellent in real estate,

say, "I am an excellent
salesperson in my field."

If your goal is to weigh
a certain number of pounds,

if your goal is to enjoy
a certain kind of life,

write down your major goals
in the first-person singular

as though they already existed
today, every single morning.

And then every single evening,
take about five, ten minutes
instead of watching television,

just before you turn on
the television say,

"Wait a second,
I've got to review my progress."

And sit down and review
what you've done
in the course of the day.

And say, "What have
I done right today?

What have I done right
that's moved me toward
my goals?"

And second question is,
what would I do differently
if I had today to do over again?

If you'll ask yourself those two
questions, in the next thirty
days you'll accomplish more

than you accomplished
in the last six months.

And each time you take
an action toward a goal
your self-confidence goes up.

You feel more positive.
You feel, hey, I can do this.
I can do this.

The old saying is,
it ain't bragging
if you've done it.

When you actually start
to make progress
towards your goal,

your self-confidence
and self-esteem goes up.
Hey, I can do this.

And once you have this belief,
I can do this,

no matter what happens,
I can do this.
Nothing can stop you.

Failure's not an option.

There's nothing
that will make you madder

than to see somebody
who's dumber than you

who's making more money
than you.

-[laughing]
-Right? Have you had
that experience?

So what we do is we use
proven success methods.

We just find out what they are,
and we do them over
and over again.

[Brian D]
The thing I love about Brian
that he really hammers home,

whether he says it directly
or through all his messages,

nothing can be accomplished
without putting in the work.

There's so many,
not the get rich quick schemes

but the fitness industry wants
to talk about how you can
get six-pack abs overnight.

Well, we all know that's not
gonna happen. There's not
anything you can do to do it.

You've just got to
put in the work and have
the discipline.

Well, one thing he said
is there's not one thing.

He said that being successful
in your personal life,

in your relationships,
in your business,

is a series of things
that you have to do over time.

And so when people ask him,
"Is there one thing that you can
tell me today that I can do?"

he says, "Yeah,
one thing I can tell you is
there's not one thing."

[indistinct chatter]

[Brian] You can imagine
that life is like a recipe

and that recipe has seven
ingredients, or ten,
whatever it happens to be.

And if you make the dish without
one of the key ingredients,
the flavor will be gone.

Very much like
when you make bread,

it has many ingredients
but it also has yeast.

And if the yeast is missing,
then the bread is just flat.
Then we call if flat bread.

And so, many people
have many of the ingredients

necessary for great success,
but they're just missing

one or two skills,
one or two pieces of knowledge
which are very easy to attain.

There are seven
ingredients of success.

And again, I've studied
this for thousands of books
and articles.

And I've found
there's seven things

that embrace everything
that people seek for.

The first is peace of mind.

Now, this is the foundation
principle of all religions,
and all philosophies,

and all discussions
of personal relationships,

it all works on personal
growth and development,

is for a person
to achieve peace of mind.

To be at peace
is to be happy, to be just calm.

And you find that as human
beings we strive continually

to create a world
around ourselves that enables
us to feel at peace.

In fact, you can actually
give yourself a grade

of how well you're doing
at life by how often,
what percentage of the time,

do you feel really happy
and at peace with your life.

And then of course,
if you're not at peace, why not?

Why not?
Why aren't you at peace?

What would you have
to do differently

to enjoy a greater
level of peace?

I spent 4,000 hours,
almost my whole 20s

studying this area
of psychology.

The only thing between you
and complete happiness,

and success,
and everything else,
is negative emotions.

That's the major barrier
that blocks you
from getting there.

And then I learned two things.
First of all, no one is born
with any negative emotions.

And second of all,
is all negative emotions
are unlearnable.

They've all been learned,
so you can unlearn them,
you can cancel them.

You can just basically pluck
them out of your life forever.

And in the absence
of negative emotions, your life
fills with positive emotions.

Because nature abhors a vacuum,
even an emotional vacuum.

You think, wow, this sounds
like pretty simple stuff.

Yes, I used to say that God
only made simple people.

So all true principles
are simple.

They're not
complicated principles.

Whether we use them or not
is a different thing.

When my father died,
which was very traumatic

as I got the news
over the telephone,

but what had happened
is I'd made peace
with my father sometime before.

So even though
he was not a good father,
he was a good man.

He'd just been brought up
in a terrible situation.

He never questioned
his way of treating children

even though he knew nothing
about raising children.

I doubt if he ever read
one paragraph
on how to raise happy kids.

But I gave it up.
And I remember,
I was going out with a girl

-when I was single,
that's very important,
-[laughing]

and I started
to complain about my father.

This was three or four years
before he had died.

And I started to complain,
and she said,

"Are you happy with your life?"

And I said, "Yes, I am."

She said, "Well, your father
got you here, so shut up."

And I never complained
about my father again
for the rest of my life.

I mean,
if I'm happy with my life,

why should I complain about
the person who got me here?

[chuckles]

In 2010,
I broke all my best advice.

I got into a very bad business
deal where I lost
a large amount of money.

And I had placed
a lot of hope on this money.

Sort of like putting
all your money on the card table

and I place all my money
on this card coming up.

And the person
I was working with
was a complete incompetent.

Would not listen to anybody,
did completely stupid things,

and burned up all the money
and bankrupted the company.

And I was just left there
so angry with this.

Because I said,
"You can't do this,
you can't do this.

I teach business,
this is not going to work."
And he would always dismiss me.

He would say, "You don't know
what you're talking about.

You don't understand
this business.

You don't understand
what you're talking about."

And they'd just proceed anyway.

Well, nine months exactly
as the textbook.

I read 21 textbooks on cancer,

and exactly
as the textbooks say,

6 to 21 months
after a traumatic event

the first signs
of cancer appear.

And the first signs of cancer
will appear

based on what kind
of traumatic event it was.

Now, health and energy is,
the second most important thing,

is that if the major cause
of negative health

in most cases in life,
about 85% according

to the doctors,
is negative emotions.

As my friend Dennis Waitley
used to say,

"Your medical problems
are not caused by
what you're eating

but by what's eating you."

And the gerontologists today
who are talking about

people who reach older age,
are giving lectures

and pointing out that 70, 80%
of your medical problems

are caused by the things
that you are doing

more of or less of,
or starting, or not stopping.

And that in order
to change your health,

what you do is
you have to change
the health habits

that are causing the health.

[Barbara] When Brian was first
diagnosed with throat cancer,

for him the first
48 hours or so, and for us,

was a bit of a state of shock.

Because you just
don't expect it.

And it was throat cancer
and he's a professional speaker,

and this is what he does,
this is what he loves to do.

And so there was a lot
of silence getting through
that first 48 hours.

But he,
because of what he teaches,

and what he knows
about changing your destiny,

he decided to recover
and beat cancer.

I got cancer in my throat.

And so I went to
an Ayurvedic doctor and I said,

"I've got throat cancer."

She said, "Oh,
right side or left side?"

I said, "Right side."

She said, "Right side in men
is caused by money problems.

Cancer on the left side
is caused by
relationship problems.

Because the left brain
effects the money and the right
brain effects the emotions.

So women mostly have
cancer on the left side.

Men mostly have cancer
on the right side.

It's just, you probably had
a financial reversal

sometime
in the last few months."

And this is a nice
little old Indian lady.
"Next please." [laughs]

Geez. I knew that, by the way,
I knew she was correct.

It should be fairly easy
as long as you have
your Wi-Fi board.

[Michael] When he got throat
cancer, that was a real,
real wake up call I think.

We always knew he was tough.

But growing up, especially...

you always have this concept
that your father,

your mother,
your parents
are like invincible.

Right, that nothing
can ever happy to them.

And so when he got throat
cancer and started going through

treatments,
you saw him physically change.

The chemo and radiation,
he lost his hair.

He got pale, he got weak.

And so that
was a real emotional time

for the entire family.

I think it brought us
all closer together.

But at the same time,
he still charged forward.

He was still going out
and doing talks.

[Brian]
Thank you for being here,
and thank you for participating.

I've got something
like 50 pages of unique steps...

[lectures speaking
over each other]

[Christina] My dad was like
a terminator. He's very
committed as a speaker.

One of his speaking engagements
was during a time

where he was supposed
to get chemotherapy

and he was very adamant
that he would not miss
the speaking engagement.

And they gave him
this little thing
that went around his waist.

And it was like
a chemotherapy box.

And it would inject
a dosage of chemotherapy over
a period of a couple days.

And he wore this to Europe
and did a seminar

and performed, it was great.
And nobody knew
anything about it.

[Brian] What I found is this,
is that life is always
just in the long run.

So therefore, life says this,

is there's a price
you have to pay,
and there's two qualities.

First of all,
you have to pay
the price in full

for your success of study,
preparation, hard work,
and so on.

And second of all,
you have to pay
the price in advance.

You don't get it afterwards.

The way the world works
is first you put in

what you need to put in,
and then you get
out the rewards.

So you have to ask yourself,
what is the price that you have

to pay to achieve
the success that you desire?

[Michael] He's always
said discipline
is like a muscle, right.

So it's something
that you exercise
and it gets stronger.

And I think maybe
it's potentially because he's...

exercised it over a lifetime.

And so he's got
an incredibly strong will.

I hope to be able
to get to that point,

but I don't know anybody
that's more hardworking
or more disciplined than he is.

You recognize
that if these emotions
can create this,

they can get rid of it.

And so he decided
to accept responsibility.

And decided
that he'd forgive this person,
and move past it.

I just let it all go.
I just let it go.

I even forgot the person's name.
I just let it all go.

And so I went to a doctor,
and I took all the tests,

biopsies, and so he said,
"Yeah, you've got cancer

and here's the treatment
schedule.

You follow
the treatment schedule,

you'll be speaking again
as a speaker within six months."

[Barbara] Radiation,
chemotherapy,
he did everything.

Toward the end of the radiation,
when they did the examination

to see how his throat was,
it was gone, completely gone.

It was six month, 180th day,
I was speaking to 800
people in Singapore.

And I never had another problem.

By gum, everything that happens
is part of a great process.

It's like W. Clement Stone
used to say

that whenever anything went
wrong, that's good,
it's all part of a process.

So when you absolutely believe
that you're going

to be successful
not matter what happens to you,

you'll see it
as part of the process.

Not matter how many
setbacks you'll have,

you'll see it as part of
the process of being successful.

Now, if you have influence
over other people,

the most wonderful thing
you could do
is tell them that you believe

that they're going
to be successful.

I have four wonderful children,

and I learned this before
I had my first child.

So I've been practicing it
on my kids.

Because kids are completely
amenable to input
when they're young.

So from the time
they were little I've told them,

"When you grow up,
you're gonna be a big success.

When you grow up,
you're gonna be a big success."

As they got a little
bit older they'd say,

"Well, how am I gonna
be a success, Daddy?

I don't know what I'm gonna do."

"Don't worry, whatever you do,
you'll be a big success."

"Well, what if it
doesn't work out?"

I said, "If it doesn't work out,
that means

there's something else is
where you'll be a big success."

And so my kids grow up,
and that's all they ever hear.

"You're going
to be a big success."

Now, my son David
was a little bit shy

when he was growing up.

I used to tell him how
he was gonna be a big success.

I remember him talking to
a friend of his when he was 12,

and his friend says,

"What are you gonna do
when you grow up, David?"

He said, "Well, I don't know,
but I'm gonna be a big success."

[laughing]

And I said, "It worked, damn!
It worked."

I met Ken Blanchard,
Barb and I met Ken Blanchard
in a restaurant recently.

And he was with his family,
and we're with our family,

and he came over
and so we're talking

because we've been
friends for many years.

And so we're talking,
I said to him,

"What have you found
is the most important thing
in life?

'Cause Barbara
and I were just talking about

what's the most important
thing in life,

and we concluded
it was loving relationships.

It was having people
that we loved

and having a wonderful
family with married kids

that love each other,
and the kids love."

And he said, before knowing
about our conversation,

he says, "Loving relationships
is the most important thing
in life."

[inspirational music]

I started to take this MBA
at the University of Alberta,

and I had written down
a description
of the perfect woman for me.

And actually, I'd done this
about five or six years ago.

And I'd left something
off this list

and I found the perfect woman
based on my description.

But the one thing I left off
was pleasant temperament.

And this woman
was an absolute witch.

She was just a witch.

She was wild,
she was literally
out of control.

I mean shouting, screaming,
erratic, everything else.

So the next time
I wrote on my list I said,

pleasant, very pleasant,
very, very pleasant,

normal, nice, lovely
personality, good qualities,

warm, friendly, cheerful,
[laughing]

stable, I mean,
I wrote it all down.

Brian was taking
an MBA degree,

and I was studying
abnormal psychology.

When he came into the room,
everybody noticed.

[indistinct chatter]

He had a very strong
sense of his self-concept.

In that sense,
you couldn't not notice him.

[Brian] Later, I saw her again
and we would have
coffee together.

I was just a friendly person.

And she said,
"Well, how do you find

the perfect person in life?"

I said, "What you do is
you take a sheet of paper

and you write down,
you make a list

of everything that you
want in the perfect person."

That was just
a throwaway piece of advice
that I practiced myself.

Well, about two
or three months later she called
me up and we sat down.

And she said, "Well, I did what
you told me to do, write down
the perfect person for me."

I said, "Well, that's great,
that's wonderful."

I said,
"What did you come up with?"

She said, "It's you."

[Barbara] He was charming.

What can I say? [chuckles]

I said, "Really, it's me?"

Well, we've been married
39 years. [chuckles]

And later on we compared lists

and everything I wrote
on my list, Barbara has,

and everything Barbara wrote
on her list, I have.

You know who buys
all the books on love?

98% are bought by women.

'Cause men think,
"Oh, I know how.

It's just as natural
as riding a bicycle.

I don't need any instruction."

And then you know
why men read books?

It's because women
give it to them. [chuckles]

They give them the book.
They buy them for presents.

They send it to them,
"Read this book."

"Oh, yeah, okay, I will,
I got it at home."

Every man's got a pile
of books on relationships
that they're meaning to get to.

I was quite late, actually.

It was probably about 2008

that I started to get
into personal development.

And Brian Tracy,
along with Jim Rohn,
and Zig Ziglar

were the classic reading for me.

In fact, I turned my car
into a mobile university.

I have all the audio books
and stuff.

So it sticks.

My kids complain, "Can we have
the radio on now, Dad?

Who's this old guy talking?"
[chuckles]

So it is going in subconsciously
to them as well.

[Brian] Number four
is financial freedom.

One of our goals in life
is to achieve financial freedom.

And I began to study
millionaires and billionaires
for years, and years, and years.

And I have programs, and books,
and courses on their habits.

But one
of the things they've found

about self-made millionaires,
critical concept,

is they spend
a lot of time thinking about

how to become
financially independent.

Whereas most people
spend most of their time

thinking about how
to spend their money.

The average person spends
about an hour a month

thinking about their money,

usually at the end of the month
when they're paying their bills.

And they bitch,
and complain, and wine

about how much everything costs.

And who spent this?

And who bought that?
[grumbling]

And then how much
they're gonna pay off

on their credit card each month.

Pay a little bit
down here and there.

Rich people spend ten times,
ten hours per month,

just studying the magazines,
the financial programs,

which have some of the smartest
financial people,

they read the "Wall Street
Journal" and "Business Week."

And they make notes,
and then they read books

on how to earn more money,
and how to accumulate it,

and how to invest it.

So a person who's spending
ten times as much

as an average person
has got an edge.

They've got an edge
that the average person
can never catch up with.

And a certain point
in time in their 20s and 30s

their financial resources
begin to grow by their 40s.

By their 50s,
people who start in their 20s
are financially independent.

And now they're working for fun.

And they're working for love,

and they're doing things
that they enjoy.

Which surprisingly enough,

pay a lot more
than anything else.

One of the things
that I've learned, by the way,

is that becoming
a self-made millionaire

is not the important thing.

What is really
important is the person

you have to become to become
a self-made millionaire.

You have to become
a totally different human being.

One of my friends
says that in order to

achieve something you've
never achieved before,

you have to become someone
you've never been before.

And it's a really
important insight,

is the qualities
that you need to develop,

qualities on the inside
to become
a self-made millionaire,

are incredible qualities

that make you a
vastly better person.

And no matter what
field you're in,

no matter what
field of endeavor,

not matter what work,
not matter what activity,

there's one thing that
all successful people

have in common is that they
are good time managers.

And the reason they
are good time managers

is because they recognize
that time management

is life management,
it is personal management.

What we've found is people
in the top 10% in every field

think in terms
of their hourly rate.

"How much I earn each hour."

Now this change in thinking
changes your entire life.

I know it because
I've taught this principle

to thousands of people
who literally

transformed their lives
and their incomes
almost overnight.

If you think in terms
of how much you earn
in a week or a month,

well, then you have
a natural tendency

to waste time during the day.

Monday is a slow day,
you're recovering
from the weekend.

Tuesday you start to work.

Wednesday, the week
is almost over.

Thursday,
you start to slow down.

And now it's Friday.

Who gets anything done
on Friday?

We'll do it on Monday.

And so people's ability
to produce drops, drops, drops.

And since 80% of the population

thinks like this,
if you're not careful

you'll find you are surrounded
by people who waste time.

The biggest time wasters
in the world are other people
who want to waste your time.

I say this,
that your television

can make you rich
or it can make you poor.

It can make you rich
if you turn it off.

Watch it occasionally,
use it as a tool,
catch up with the news,

maybe watch an hour
of entertainment.

Rich people watch about one
hour of television per day.

Poor people
watch five to seven hours.

And so rich people
basically watch an hour

to decompress later on
in the evening,
then go to bed.

Poor people watch
television till they can't
watch without falling asleep.

I don't know about you, but see,
Oprah's on in the afternoon.

Now, if you're watching Oprah,

it means your life sucks.

-[laughing]
-You don't have a life.

So all the people watching Oprah

are people
who are home in the afternoon,

who've got nothing going,
you know?

And it's front page.

You know, Oprah, God bless her.

Oprah could come and go,

and Oprah could be
on the front page

of every newspaper for 50 years

and have zero effect
on your life.

I just go...
what's the matter with them?

You could be spending time
with the people you care about.

Spend as much time
with your kids
as many people spend with Oprah,

-and you have wonderful family.
-[laughing]

Rich people get up
before 6:00 in the morning.

They hit the ground
running at 6:00 AM.

Poor people get up
with an hour to get to work.

And scramble, and race,
and beep, beep, beep, and so on.

So you just start to look at
the research that they're doing,

it's just the way they think.

Cause and effect says
that if you get up early,

exercise, plan your day,
and get started,

you'll accomplish two,
or three, or five times as much

as people who've raced
to work at the last minute,

come in, spend 50%
of their time talking
to their friends,

check their email all day long,
and then go home early

to beat the traffic,
and they are the traffic.

So your income on the outside,
the law of correspondence says

that your outer world
will be a reflection
of your inner world.

And this is a law.
It's one to one,
it's my favorite ratio.

One to one, inner and outer.

As the Bible, it says,
"As within, so without.

As a man is in his heart,
so is he."

In other words,
it's what's going on inside
of you

that determines what
happens on the outside.

So if you want to earn
more money on the outside,

become more valuable
on the inside.

Serve more people.

Serve them at a higher level.

I am in the financial
services business.

My motto always was
independent of Brian,

spread the knowledge, and also,

help create wealth
for millions of people.

Because God-given talent,
I am fortunate,

meant more
than billions of people.

So with the remaining life,
I want to spread the message.

The one thing
that I think stuck out the most
is that it is a process.

It doesn't happen overnight.

You need to create a plan.

And actually work on that plan.

You can't
just have wishful thinking,

and write down your goals and

hello, my goals are gonna come.

It doesn't happen that way.

You have to have a plan
and take action.

Financial freedom means
that you don't worry
about money,

is you have enough money
so that you don't

ever have to worry
about money again.

I used to start off a seminar,
a business seminar,

I'd say,
"What would it mean to you

if you had enough money
so that you never

had to worry about money again
for the rest of your life?"

I just throw out the
question and leave it.

And this question hits people
like an emotional wave.

Everybody goes dead silent
because you think,

Oh, my God, OMG,
if I had that much money,

I'd be doing
things totally different

than what I'm doing
in my life today.

I'd be doing more
of this and less of that.

I'd start doing
this and I'd stop doing that."

[David] Me and my friends,
we used to go

and we used to go
into the pond down there

and collect golf balls,
and then clean them off

and go to the first hole
and sell them back
to the golfers.

And I think
one of the golfers called
and complained

that we were there
setting up shop,
trying to sell golf balls.

And my dad's like,
"What were you doing?"

And I told him
what we were doing.

He's like, "You're not providing
enough value.

You need to have cold waters
with the golf balls.

You're trying to sell these
golf balls for a dollar a ball,

it's expensive,
you need to offer them
something with it."

So kind of just changed
our business model.

Didn't really stop doing it,

but little things like that
he would just come up with.

And it was great.

And so every little problem
that I would have,

he'd approach it
with all this experience

and I'd be able to see it
in a different way.

I was never good at anything.

I was never picked for any team,

and if I was picked,
I was the first person cut.

I got lousy grades
in every class.

I got fired from multiple jobs.

I even got fired
from a job pumping gas once.

Imagine it,
being fired from pumping gas
because you're no good.

They came out and said,
"You're no good at pumping gas."

Little old ladies can pump gas.

And here I was,
I was no good at pumping gas.

Anyway, so I got fired,
I went from job to job.

And then I discovered
that all people

who are successful
are excellent at what they do.

You know the old question
they asked Willy Sutton,

the bank robber,
"Why do you rob banks?"

He said,
"That's where the money is."

Well, being in the top 10%
is where the money is.

Later I got into
real estate development.

And I knew nothing about
real estate development,

and didn't even have any money.

So I went down to the library,
and that was the time when

you just got everything
at the library,

I checked out over the course
of about three months,

21 books on real estate
and real estate development

written by the most successful
real estate entrepreneurs
alive today.

And I took notes,
and notes, and notes, and notes,

and notes, and piles
and piles of notes.

And then it showed
how to find a piece of property

and so I went out and I began
looking at properties,

and properties in
fast-growing parts of the city,

fast-growing cities
near the big cities.

I finally found a perfect
piece of property.

And I went in,
I did the interview.

I interviewed the owner
who's running a business
on this property

and finally they agreed
to sell the property to me.
And I didn't have any money.

So I went to the chapter,
and the chapter is,

how do you buy a piece
of property
when you have no money?

Well, what you do is you get
the vendor of the property

to agree to give you an option
to purchase the property

at this price
with a small down payment.

By this time, this couple
who owned the property
had brought in a lawyer.

I still remember the lawyer,
great guy.

He said, "Brian, they've been
in this business long enough,

you've got
to help them get out."

He said, "Just find the money."

I said, "I can only find
the money if I can have

an option
on this property for 30 days."

And he said,
"How much can you give me?"

I said, "$150."

He said, "All right,
you give me $150,

I'll convince them to give you

a 30-day unrestricted
option on this property."

He said, "You'd do that?"

And I said,
"Please don't cash the check."

'Cause I didn't have
$150 in the bank.

So I went out,
and I went to the next chapter.

What do you do
when you've tied up a property

and you...
[overlapping chatter]

I said, "Good,
we'll put up 100% of the money

for 75% of the deal."

That changed my whole life.
For the rest of my life,
I couldn't believe it.

I've developed more than
$100 million worth
of real estate.

And people say,
"Are you a real estate
developer?"

"No, I just developed
the real estate."

"Well, how do you do it?"
"I just read the books."
[laughing]

Just like stories they tell you.

Every single success skill
has formulas,

and they're all learnable,
and they're all written down.

And if a person
starts from nothing
and they stay at nothing,

then they have only themselves
to blame.

[indistinct chatter]

[Barbara] We had attended
this personal
professional development

seminar early in our marriage,
and how if effected
our thinking,

and how Brian felt
he could do better.

Which was always
kind of in the back of his mind

that when he sees something
he knows he can do better.

And I know that
he can do better.

And so we made the decision
to do and create

a two-day personal
and professional
development seminar.

[Brian] The fact is, if you want
to be an expert there's a rule.

It's called the law of seven,
it's law of seven years.

It takes seven years
from the time that you begin

to the time that you crack
into expert levels.

And I learned this
when I first began speaking.

I'd been speaking
for about three years
and I was starting to do well.

I was now earning more
than it was costing me to
stay in business.

I was no longer paying people
to come and listen to me.

-Which I did for
the first two years.
-[laughing]

I used to joke
that when I began speaking
I learned how to sell again.

I sold my house.
I sold my car.

-I sold my furniture.
-[laughs]

I sold everything
so I could keep
feeding my habit.

I was like an addict.

And I remember,
outside the door waiting

for people
to show up and pay money.

And we used to kid about
that particular time
and call it sweaty palms time.

'Cause you're just
waiting for people.

How many will come?

Will it cover our costs?

[Brian]
I was called by a client when--

first, second year
of speaking, and he said,

"We have a company with
800 business owners.

They're coming
to an annual convention.

And they all want to be rich.

Could you do a seminar
on self-made millionaires?"

And at that time,
you'll take any talk.

I said, "Absolutely, sure,
no problem, I'll do it."

I had two months.
I hung up the phone.

I realized I knew nothing
about self-made millionaires.

So, I thought, geez, I better
start doing some research.

'Cause this could be
a really big client.

And I was charging
them a lot of money anyway.

So I began to study,
and I found an enormous amount

of research on
self-made millionaires.

Thousands that have been
interviewed and analyzed

over the years, rags to riches,
rags to riches.

So I began to call out,
I began to come up

with common threads
from all this research.

And I came up
with a program called...

The Success Secrets of
Self-Made Millionaires.

Give yourself a
score of one to ten,

and if you are weak
on one of these,

it can be enough
to hold you back.

The first
is to dream big dreams.

Dream big dreams.

Practice what is called
back from the future thinking

and project forward.

Develop a vision of yourself

as happy, healthy,
wealthy, thin.

Practice what
top people practice,

which is what is called
idealization.

You project forward
several years,

and you imagine
that your life is perfect
in every way.

Imagine that you
have no limitations.

Imagine that you
have all the time

and all the money,
and all the friends,

and all the contacts,
and all the education,

all the experience,
and that could be,

or have, or do anything
you want in life.

If you could, what would it be?

If your life were perfect
in five years,

what would it look like?

How much would you be earning?

How much would you be worth?

What kind of a family life
would you have?

What kind of health
would you have?

What kind of car
would you be driving?

What would your life be like
if you could wave a magic wand

and make it perfect
in every way?

[Kevin] There's so many things
that he does,

but I'll tell ya,
everything is so common sense.

And then when you take
those common sense

principles and put
them into place

in your own business,
in your own life,

it'll help you gain
the success
that your looking for.

But more importantly,
I love the fact

that he has started
from humble beginnings.

And that's the same thing
I've started with
was humble beginnings.

And then moving forward,
being successful,
and then sharing with others.

When you hear somebody
like that talking,

he's a wordsmith,
he's a teacher,
he's an educator.

And my business
has a lot of those
same characteristics.

So a lot of what he says,
you say, "Oh, I know that."

But the way that he puts things,

and the way that he sort of
ties everything together,

is very unique.

Very unique to his experience.

And there's nobody
in the world, I think,

who knows more about wealthy,
successful, happy people
than Brian Tracy.

Often my participation,

I think that I should
be more serious

about distributing
his knowledge to other people

so that they can learn
from this legendary man

in the United States
or worldwide.

[Brian]
One of my wealthiest friends
many years ago said

success is goals
and all else is commentary.

Success in every
part of your life,

but of course your
financial life,

your business life,
your home life.

Success is goals,
and all else is commentary.

So with regard to goals,
we say worthy goals

and ideals give us a sense
of meaning and purpose.

And you'll know that
going back to wonderful work

that's been done over the years

is that meaning
and purpose is the deepest

and most profound subconscious
need of the human being.

To feel that their lives
have a meaning.

That they're doing
something that means something.

Victor Frankel was famous
for his work.

After being in both
Auschwitz and Birkenau,

survived the
concentration camps.

And that's what he said,
the greatest human need
is for meaning and purpose.

He said he watched
the people in the camps.

And he said as long
as they had a meaning,

a reason to survive,
they survived.

But if they gave up hope,
they would die very quickly.

You must commit
yourself to excellence.

You must commit yourself
to becoming the best.

And the wonderful thing is
that excellence is a journey.

It's not a destination,
you never get there.

Complacency and satisfaction
are the key enemies
of excellence.

But once you commit yourself
to becoming excellent,

the whole world
opens up for you.

And by the way,
you can tell how excellent
you are at any time,

any time of your life
you can tell how
excellent you are.

Very simple measure.

How many job offers
have you had this month?

Interesting question,
how many job offers,

how many people called
you up and said,

"I want to hire you away
from where you are,

and I'll pay you more
and give you a better deal."

Because excellent people
get job offers every month.

Some of them get job offers
every single week.

If you're not
getting job offers,
the market is telling you

this is what they think
of your level of competence.

If you do not love
your work enough

to want to be the best at it,

get out of it the way you would
get out of a burning house.

Do not stay at a job
that you do not love

because it is
the high road to failure,

dissatisfaction, frustration,
and unhappiness in life.

The subject must
absolutely fascinate you.

It must be a subject
that you love.

It must be a subject
that grabs you.

Because you all are unique.

As they say, be yourself,
everyone else is already taken.

Self-knowledge
and self-understanding,

this is one of the most
important things of all.

All of psychology,
all of psychotherapy,

all of counseling,
guidance, coaching,

everything else,
is to help people to reach

a higher level of
personal awareness.

In the Delphic Oracle,
which is one of the greatest

seven wonders of the world,
there's a sign.

And we've been there,
it says, "Man know thyself."

The most important thing
in life is to know thyself.

Pascal, the French writer, said,

"All the problems
of the human race

come from not being able to sit
alone in a room for an hour."

And we teach in our seminars,

we teach
the importance of solitude.

The importance
of going into the silence

and being completely still
for 30 minutes or more,

and just letting
your mind unwind.

Just down dump,
don't write, don't smoke,

don't listen to music,
don't drink coffee, just sit.

And it's astonishing,
because as you sit there

as you pass what seems
to be the 26th minute

of total silence,
suddenly ideas start
to come to you.

Ideas that can change your life.

Ideas and insights
of what to do more of
or less of,

or what to start doing,
or what to stop doing.

Really phenomenal stuff.

[indistinct chatter]

[dishes clinking]

[David] We used to do this thing
at the dinner table.

I think my mom
or dad started it.

It was best part of your day,
least favorite part of your day,

and the funniest
part of your day.

We'd go around
the table and share,

and just kinda like
recap the day.

And I remember
that was always a tradition
for us for family dinner.

Sunday family dinners
every week,

and we would always
have those questions.

We'd always have
to have that ready.

And that was something
that was fun.

[all]
Cheers.

[mellow music]

[Eric] Yeah, it's interesting
to get to know the real Brian.

People see him on stage
and they get a certain persona

of Brian of being
kind of the professor,

the teacher, the person
who they worship
for the teachings.

But they don't
get an opportunity

to really get to know
Brian behind the scenes.

And he's generally a fun,
very loving, funny individual.

We sit down, we talk
about everything in life.

Get a good bottle of red wine,
that's his favorite,

we sit down
with a bottle of red wine

and have great dinners and we
just talk everything in life

from politics, could be a
great political conversation,

to obviously a lot
of business talk.

Just about experiences
we've shared,

movies, we talk a lot
about movies we like
and TV shows.

And he's very much
like a father figure to me.

And it's great to get to know
the fun personality side.

He's a great guy.

[Catherine]
It was definitely cool.

I used to go into Barnes
and Noble and be like,

"My dad writes books.
Yeah, do you have Brian Tracy?

And they're like, "Yeah,
this is the section over here."

I'm like, "That's my dad."

I don't think he'll slow down.

He's gonna filter down,
he's never gonna actually stop.

Never, I don't think
he'll ever actually
stop speaking.

He goes from 100 to 80,
60 engagements a year.

It's just gonna be less
and less.

I don't think he'll ever stop.

[Barbara]
I think Brian's...

His feeling
what his life mission is,

is something still
to be revealed to him.

In addition
to everything he's done,

I don't think he thinks
that what he's doing
is the ultimate life mission.

I, on the other hand,
feel that what he has been doing

for 30 years
is his life mission,

and that his life mission
won't stop with him.

It will be passed on
with his books,

and his tapes, and seminars,

and the students
that he's had over time.

So it will be
a continuously growing legacy.

Number seven
is personal fulfillment

and self-actualization.

Many people have asked me
if the key to happiness in life

is how much you like yourself,
how much you love yourself,

how much you love other
people, determines your health,

your happiness, your wealth.

It determines
the size of your goals.

It determines
how much you persist,

how much you like yourself.

But what we have found
is that you become

what you think about
most of the time.

But you also become what you say
to yourself most of the time.

And the transforming words
that Barbara and I learned

35 years ago
are the words "I like myself."

I like myself, I like myself,

I like myself,
I like myself, I life myself.

And what we've found
when you first say those words,

because of all the previous
experiences in your life,

you may feel
a little uncomfortable.

A little bit... [mumbling]

It's kinda cute
and everything else.

And that's just telling you
that you've got some

negative baggage back there
that's blocking you.

But the natural state
of the human being

is to like themselves
unconditionally.

Just to like themselves
no matter what happens.

So say the words.
Say, "I like myself."

[audience] I like myself.

Oh, come on.

Take your thumbs
out of your mouths.

Say it again, say,
"I like myself."

[audience] I like myself.

And I'm responsible.

[audience] I'm responsible.

Those are the keys to success.

As long as you hold onto those.

Whenever you have a problem
or difficulty of any kind,
you go back to that.

I like myself
and I'm responsible.

And if something
in my life is not working,

then by gum,
it's up to me to change it.

I'm not gonna sit here wipe,
groan and cry,

and weep, and moan,
and blame other people.

I just get busy
and do something about it.

[uplifting music]

Brian Tracy's advice
is practical and implementable.

[all]
Thank you, Brian Tracy.

Thank you, Brian,
for endorsing me.

Thank you so much
for inspiring me.

Brian Tracy,
I read your book
"Maximum Achievement."

I just want to thank you
very, very much.

[symphony of people
speaking at once]

[inspirational music]