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Advertise your product or brand here
contact www.SubtitleDB.org today
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This is not fun and games.
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- A corrupt system.
- This is life and death.
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A billion people dying from
smoking related diseases.
5
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70% of current smokers want to quit.
6
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I smoked for 40 years.
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50 years.
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Using the patch.
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Nicotine patches or chews.
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Proven smokeless cessation method.
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Should be promoted.
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This hasn't helped.
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Majority of them failed.
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That makes no sense.
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E-cigarette.
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...E-cigarettes.
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E-cigarettes.
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- Alternative to lighting up.
- Stopped.
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We don't know if that's true, or not.
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They've been making headlines.
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Don't look for an endorsement from the...
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Lung Association, Heart Association.
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World Health Organization.
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Is raising the red flag on.
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Dangers involved.
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We need to be careful.
27
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Quit or die.
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The potential harm is
likely to be very, very small.
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Usage has tripled.
30
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Vapes are everywhere.
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Causing blindness.
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Promotes smoking.
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Nicotine is in here.
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Ignorance is a real problem.
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Other than heroin.
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Gateway to cocaine.
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It's the most addictive drug there is.
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But are they really that awesome?
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Every study has to be questioned.
40
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Cherry picking studies.
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- Taxing them.
- Regulated.
42
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- Puffer control.
- Same as cigarettes.
43
00:01:53,981 --> 00:01:56,148
- Stupid fools.
- Easy to buy a cigarette.
44
00:01:56,150 --> 00:01:57,483
They're considered cigarettes.
45
00:01:57,485 --> 00:01:58,650
Than to buy an e-cigarette.
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00:01:58,652 --> 00:02:01,320
- You cave in.
- Gone.
47
00:02:31,184 --> 00:02:34,753
My whole life I've
been told that smoking is bad.
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Smoking will kill you.
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Smokers are stupid.
50
00:02:40,327 --> 00:02:43,595
I pretty much thought that
smoking was a thing of the past.
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00:02:43,597 --> 00:02:45,764
Part of history.
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00:02:45,766 --> 00:02:48,467
I was wrong.
53
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I was shocked that I found
out that a billion people
54
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are projected to die early
from smoking this century.
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00:02:54,508 --> 00:02:57,142
I was even more surprised when I found out
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that many people were
using new ways to quit.
57
00:03:00,114 --> 00:03:01,813
But that those ways were being banned
58
00:03:01,815 --> 00:03:06,552
in more and more countries.
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On our journey to find the truth
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00:03:08,689 --> 00:03:10,789
we traveled around the world.
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We discovered a common mentality.
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00:03:13,027 --> 00:03:18,063
People that choose to
smoke, deserve to die.
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00:03:18,065 --> 00:03:20,799
Despite research showing
modern cigarettes to be deadly,
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00:03:20,801 --> 00:03:24,469
the number of smokers around
the world continues to rise.
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Millions are dying early.
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00:03:26,540 --> 00:03:30,909
Casualties of a war they don't understand.
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00:03:30,911 --> 00:03:31,810
Shoddy studies,
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00:03:32,278 --> 00:03:34,079
Fear of the unknown,
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00:03:34,081 --> 00:03:38,984
And passionate enthusiasm
are the weapons of choice.
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00:03:38,986 --> 00:03:41,153
Battle lines were drawn.
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00:03:41,155 --> 00:03:43,088
A culture war began.
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00:03:43,090 --> 00:03:47,059
We discovered a widespread corruption.
73
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To separate the truth from the lies,
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The emotion from the facts,
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We went to the leading
doctors and scientists.
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In the end, our journey became about more
77
00:04:01,375 --> 00:04:04,610
than just smoking, or vaping.
78
00:04:04,612 --> 00:04:06,545
It's about freedom,
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00:04:06,547 --> 00:04:09,915
Corruption, and the fate
of future generations.
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00:04:14,188 --> 00:04:17,189
This is the battle for a billion lives.
81
00:04:26,065 --> 00:04:28,300
Each year the tobacco industry
produces over
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00:04:28,302 --> 00:04:30,435
six trillion cigarettes.
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00:04:30,437 --> 00:04:33,071
That's enough to create a
chain from earth to mars,
84
00:04:33,073 --> 00:04:36,275
And back, every single year.
85
00:04:36,277 --> 00:04:38,977
It is estimated that
over 1.6 billion smokers
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00:04:38,979 --> 00:04:42,648
will be on the planet in the next 20 years.
87
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That's more than the entire
population of the earth,
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00:04:45,286 --> 00:04:48,620
only about 100 years ago.
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To understand how we got
to this point we went
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to the Andes mountains, where it all began.
91
00:04:52,626 --> 00:04:55,327
It's hard to believe
that something so massive
92
00:04:55,329 --> 00:04:58,764
could begin as something so small.
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00:04:58,766 --> 00:05:00,565
Historians tell us
that ancient incan priests
94
00:05:00,567 --> 00:05:02,801
were the only ones in the
village who smoked tobacco.
95
00:05:02,803 --> 00:05:05,737
That they used it as a ceremonial cleanser.
96
00:05:05,739 --> 00:05:07,906
To understand where we are
with this debate about
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00:05:07,908 --> 00:05:11,943
vapor technology,
we need to look at how we got here.
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00:05:11,945 --> 00:05:17,816
And how a billion people,
now find themselves trapped.
99
00:05:17,818 --> 00:05:20,919
During the industrial revolution
tobacco use changed
100
00:05:20,921 --> 00:05:22,988
in a big way.
101
00:05:22,990 --> 00:05:25,524
Cigarettes made by
massive tobacco companies
102
00:05:25,526 --> 00:05:29,261
became more heavily
processed, cheap, convenient,
103
00:05:29,263 --> 00:05:31,630
And a big part of pop culture.
104
00:05:31,632 --> 00:05:34,833
The rise of cigarettes had begun.
105
00:05:44,977 --> 00:05:48,814
L.S./M.F.T. L.S./M.F.T.
106
00:05:48,816 --> 00:05:51,817
Lucky strike means fine tobacco.
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00:05:51,819 --> 00:05:54,986
Yes, in a cigarette it's
the tobacco that counts.
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00:05:54,988 --> 00:05:57,789
And lucky strike means fine tobacco.
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00:05:59,860 --> 00:06:02,661
If we think of the last century
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00:06:02,663 --> 00:06:04,796
the big breakthrough
that really got us into
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00:06:04,798 --> 00:06:06,678
the problem we were...
What we have was actually
112
00:06:06,702 --> 00:06:11,837
a technology innovation
in terms of the cigarette machine.
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00:06:11,839 --> 00:06:15,073
That immediately allowed us
to have millions
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00:06:15,075 --> 00:06:17,642
and billions of cigarettes being produced.
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00:06:17,644 --> 00:06:19,077
And sales took off.
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At the time there was not
much knowledge about the risk.
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00:06:22,583 --> 00:06:25,217
There actually was already
some hint of this
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00:06:25,219 --> 00:06:28,520
by 1908, 1909, while it was taking off.
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00:06:28,522 --> 00:06:31,089
Yale researchers were
already starting to publish
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00:06:31,091 --> 00:06:34,192
and advocate for people to not use tobacco
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00:06:34,194 --> 00:06:37,262
because of fitness
concerns and lung effects.
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00:06:37,264 --> 00:06:40,031
By the '30s the German's
had started producing data.
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00:06:40,033 --> 00:06:43,368
By the '50s the British
had started producing data.
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00:06:43,370 --> 00:06:46,204
And then we all know finally that 1962
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00:06:46,206 --> 00:06:48,540
the Royal College of Physicians report,
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two years later,
the Surgeon General report came out
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and shock horror these products
were not just sources
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00:06:54,782 --> 00:06:57,015
of pleasures, people thought they were
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00:06:57,017 --> 00:07:00,852
they were actually causing harm and death.
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00:07:00,854 --> 00:07:02,921
In the history of the world,
no non-essential
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00:07:02,923 --> 00:07:05,724
habit ever got so entranced so fast.
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00:07:05,726 --> 00:07:07,559
Seventy million Americans smoke.
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00:07:07,561 --> 00:07:09,401
Today they got a message
from the United States
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00:07:09,425 --> 00:07:11,963
Surgeon General,
who is at a blue ribbon committee
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00:07:11,965 --> 00:07:14,199
studying their habit for 14 months.
136
00:07:14,201 --> 00:07:16,768
The committee has reached
the overall judgment:
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00:07:16,770 --> 00:07:20,305
Cigarette smoking is related
to a higher death rates
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00:07:20,307 --> 00:07:23,041
in a number of disease categories.
139
00:07:23,043 --> 00:07:25,143
If we go back to understand
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00:07:25,145 --> 00:07:27,112
when did we first have knowledge
141
00:07:27,114 --> 00:07:30,248
that it's tar that kills
and nicotine that addicts?
142
00:07:30,250 --> 00:07:33,051
We now know that BAT and Randall Williams
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00:07:33,053 --> 00:07:36,588
knew this from the early '60s.
144
00:07:36,590 --> 00:07:38,223
You can say this is a cynical thing,
145
00:07:38,225 --> 00:07:39,625
Why didn't they stop at that point?
146
00:07:39,649 --> 00:07:41,687
But they were a company
with billions of dollars
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00:07:41,689 --> 00:07:45,230
investment and were not gonna stop.
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I became the Winston man
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00:07:47,067 --> 00:07:48,133
in 1981.
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00:07:48,135 --> 00:07:50,235
I was 32-years-old,
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00:07:50,237 --> 00:07:52,003
and I got a call from an agent in New York
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and he wanted to know
if I would be interested
153
00:07:53,840 --> 00:07:55,640
in coming up for an interview
for an audition.
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00:07:55,642 --> 00:07:57,275
They were doing a casting for Winston.
155
00:07:57,277 --> 00:07:59,578
So I went in, I had an audition.
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00:07:59,580 --> 00:08:01,346
Two weeks later I get a call
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00:08:01,348 --> 00:08:03,388
that they narrowed it down
and they wanted to see me
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00:08:03,412 --> 00:08:04,783
again for a call back.
159
00:08:04,785 --> 00:08:06,618
So I had to go up the next day, unshaven,
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00:08:06,620 --> 00:08:08,500
Because they wanted me
to have that rugged look.
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00:08:08,524 --> 00:08:10,455
'Cause R.J. Reynolds was looking for a
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00:08:10,457 --> 00:08:12,924
rugged macho kind of a theme.
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00:08:12,926 --> 00:08:15,260
They come out and say,
"you, you, and you."
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00:08:15,262 --> 00:08:19,631
Now these are your new
Winston men for 1981 and '82.
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00:08:19,633 --> 00:08:22,167
My jaw dropped, I was floored.
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I literally was floored.
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Never ever, ever, ever thinking about
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the outcome of what exactly I was doing
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00:08:29,042 --> 00:08:31,142
and would have done over
the next eight years.
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And that was being seven
and a half years as
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the Winston man, in over 42 ads
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00:08:36,149 --> 00:08:40,118
showing smoking to be,
associated with healthy activity.
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'Cause that's all tobacco marketing is.
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After practicing as a physician
I then went into
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00:08:56,136 --> 00:08:59,237
organized medicine
and hit it up the organization
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00:08:59,239 --> 00:09:01,206
which is like the mothership of doctors.
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00:09:01,208 --> 00:09:02,807
The World Medical Association.
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00:09:02,809 --> 00:09:06,177
And at that time we
were very, very strongly
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00:09:06,179 --> 00:09:07,479
against tobacco.
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00:09:07,481 --> 00:09:09,981
Strongly against tobacco industry,
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00:09:09,983 --> 00:09:14,152
Who we knew had lied about
the mortality/morbidity
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00:09:14,154 --> 00:09:16,821
linked to their product.
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00:09:16,823 --> 00:09:19,424
And we knew that we were up against a huge
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marketing machine.
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00:09:21,194 --> 00:09:22,661
The Flintstones
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00:09:22,663 --> 00:09:25,196
has been brought to you by Winston,
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00:09:25,198 --> 00:09:28,667
America's best selling best
tasting filtered cigarette.
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00:09:36,910 --> 00:09:40,679
Did our first shoots up in mount Evans,
Colorado.
189
00:09:40,681 --> 00:09:43,915
Which was pretty educational for me because
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00:09:43,917 --> 00:09:45,877
you know what happens
to a three pack a day smoker
191
00:09:45,901 --> 00:09:48,086
at 12,000 feet on top of a mountain?
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00:09:48,088 --> 00:09:49,387
It ain't pretty.
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00:09:49,389 --> 00:09:51,189
Especially when you're on oxygen,
194
00:09:51,191 --> 00:09:53,291
and you're not able to smoke
195
00:09:53,293 --> 00:09:56,394
when you're on oxygen,
'cause you'll blow up.
196
00:09:56,396 --> 00:09:59,264
And I was there for a good five, six days
197
00:09:59,266 --> 00:10:00,599
with the crew.
198
00:10:00,601 --> 00:10:03,101
They were trying to capture the story
199
00:10:03,103 --> 00:10:04,603
of what our theme was.
200
00:10:04,605 --> 00:10:07,205
Which was search and rescue,
storm searcher.
201
00:10:07,207 --> 00:10:09,908
We would fly in with a helicopter, okay.
202
00:10:09,910 --> 00:10:13,378
We'd be out looking for,
whatever we're looking for.
203
00:10:13,380 --> 00:10:15,300
Repelling off the side of the mountain,
which was
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00:10:15,324 --> 00:10:16,581
what they paid me to do.
205
00:10:16,583 --> 00:10:19,451
And then, at the end of the day
was light up time.
206
00:10:19,453 --> 00:10:21,493
Sitting on the top of the
rock, lighting a cigarette
207
00:10:21,517 --> 00:10:23,788
with your buddy,
passing the cigarette to your buddy.
208
00:10:23,790 --> 00:10:26,257
So the theme was,
let's tell a story about how
209
00:10:26,259 --> 00:10:29,260
macho these guys are,
how they're saving lives,
210
00:10:29,262 --> 00:10:31,396
Search and rescue,
and then at the end of the day
211
00:10:31,398 --> 00:10:33,898
the camaraderie is so special
that they have to have
212
00:10:33,900 --> 00:10:36,568
a cigarette together
to celebrate their successes
213
00:10:36,570 --> 00:10:39,537
that was the most machismo
that they could come up with
214
00:10:39,539 --> 00:10:42,807
which was now going to compete
with the number one brand
215
00:10:42,809 --> 00:10:44,976
of selling cigarettes,
which was Marlboro, at the time.
216
00:10:44,978 --> 00:10:47,679
Winston, at that time,
was only number four.
217
00:10:47,681 --> 00:10:50,348
50 head of cattle headin' for home.
218
00:10:51,852 --> 00:10:54,085
Come to where the flavor is.
219
00:10:54,087 --> 00:10:56,521
Come to Marlboro country.
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00:10:59,826 --> 00:11:02,093
Within two years Winston
became the number two
221
00:11:02,095 --> 00:11:04,295
selling brand, right behind Marlboro.
222
00:11:04,297 --> 00:11:05,497
How did that happen?
223
00:11:05,499 --> 00:11:06,199
Marketing.
224
00:11:06,365 --> 00:11:07,098
Marketing.
225
00:11:07,400 --> 00:11:08,466
Marketing.
226
00:11:08,468 --> 00:11:09,868
Spend more money, spend more money.
227
00:11:09,870 --> 00:11:11,550
Let's keep associating this deadly product
228
00:11:11,574 --> 00:11:13,171
with something that kids want.
229
00:11:13,173 --> 00:11:14,939
Gee, we ought to do somethin' Fred.
230
00:11:14,941 --> 00:11:15,840
Okay.
231
00:11:15,842 --> 00:11:17,442
How's about taking a nap?
232
00:11:17,444 --> 00:11:19,177
I got a better idea.
233
00:11:19,179 --> 00:11:20,545
Let's take a Winston break.
234
00:11:20,547 --> 00:11:21,980
That's it!
235
00:11:21,982 --> 00:11:24,549
My job was to deliberately to seek out
236
00:11:24,551 --> 00:11:28,787
the vulnerable 13, 14, 15, 16, or 17
237
00:11:28,789 --> 00:11:30,789
year old and entice them into thinking
238
00:11:30,791 --> 00:11:32,624
that this is what they too could be like.
239
00:11:32,626 --> 00:11:34,292
That's all I did.
240
00:11:34,294 --> 00:11:37,395
26 days a year I had to work
for R.J. Reynolds.
241
00:11:37,397 --> 00:11:40,065
They paid me over $100,000 a year.
242
00:11:40,067 --> 00:11:42,367
Not to mention being on billboards,
magazines,
243
00:11:42,369 --> 00:11:44,469
Penthouse, Playboy, popular mechanics,
244
00:11:44,471 --> 00:11:46,431
Anything that would be a
male magazine considered,
245
00:11:46,455 --> 00:11:48,006
That's where my ads were.
246
00:11:48,008 --> 00:11:49,768
Because we weren't trying
to entice the girls
247
00:11:49,792 --> 00:11:51,009
to smoke Winston.
248
00:11:51,011 --> 00:11:53,051
Because they had their own,
they had Virginia slims,
249
00:11:53,075 --> 00:11:55,647
And Eve, and Satins, and Capris.
250
00:11:55,649 --> 00:11:57,749
I was ballsy enough to ask a question
251
00:11:57,751 --> 00:11:59,884
of the R.J. Reynolds tobacco executive,
252
00:11:59,886 --> 00:12:02,587
"how come you guys from
R.J. Reynolds don't smoke?"
253
00:12:02,589 --> 00:12:04,709
They said:
"We don't smoke the shit, we just sell it."
254
00:12:04,733 --> 00:12:07,058
"We reserve the right to smoke
for the young, the poor,"
255
00:12:07,060 --> 00:12:09,894
"the black, and the stupid."
256
00:12:09,896 --> 00:12:12,363
And billions of dollars
were there to fund it.
257
00:12:12,365 --> 00:12:15,767
They're spending more money marketing,
okay,
258
00:12:15,769 --> 00:12:18,770
Than a lot of people were spending
to prevent it.
259
00:12:23,476 --> 00:12:26,211
The U.S. was slowly starting to pick
260
00:12:26,213 --> 00:12:28,747
its act up to introduce some taxes.
261
00:12:28,749 --> 00:12:31,683
It couldn't make progress
on advertising bans,
262
00:12:31,685 --> 00:12:33,518
because first amendment protection.
263
00:12:33,520 --> 00:12:35,887
The tobacco industry
was then trying to provide
264
00:12:35,889 --> 00:12:39,524
research grants to researchers
to buy them off.
265
00:12:39,526 --> 00:12:41,566
Or to at least ensure that
the direction of research
266
00:12:41,590 --> 00:12:43,394
didn't go in more of a negative way.
267
00:12:43,396 --> 00:12:46,431
And that's when we had
the era of the large tobacco
268
00:12:46,433 --> 00:12:49,768
finance research groups around the world.
269
00:12:54,541 --> 00:12:55,740
The tobacco institute.
270
00:12:55,742 --> 00:12:58,476
A trade association
with a unique objective.
271
00:12:58,478 --> 00:13:00,712
To promote a free and informed discussion
272
00:13:00,714 --> 00:13:04,082
of all issues involving
America's oldest industry.
273
00:13:04,084 --> 00:13:05,817
We had a study done by the Warton Applied
274
00:13:05,819 --> 00:13:08,453
Research Center at the
University of Pennsylvania
275
00:13:08,455 --> 00:13:10,054
in 1979.
276
00:13:10,056 --> 00:13:12,590
We were involved in grants
with the medical college
277
00:13:12,592 --> 00:13:15,560
of Virginia from 1930 to 1960.
278
00:13:15,562 --> 00:13:17,629
Of course there is
a never-ending concern about
279
00:13:17,631 --> 00:13:20,398
the alleged effects of smoking
on the health of the smoker.
280
00:13:20,400 --> 00:13:24,169
The evidence is certainly
inconclusive at this time.
281
00:13:24,171 --> 00:13:27,972
There is no increase
in lung cancer mortality rates.
282
00:13:27,974 --> 00:13:30,441
An individual would have to sit
in a crowded bar,
283
00:13:30,443 --> 00:13:33,111
or cocktail lounge for more than 100
284
00:13:33,113 --> 00:13:36,147
consecutive hours to inhale the equivalent
285
00:13:36,149 --> 00:13:37,949
of one filtered cigarette.
286
00:13:37,951 --> 00:13:40,919
Well this study was performed
by the American Cancer
287
00:13:40,921 --> 00:13:42,754
Society.
That was proven
288
00:13:42,756 --> 00:13:45,824
with the study funded, in part,
by the Massachusetts
289
00:13:45,826 --> 00:13:47,492
Lung Association.
290
00:13:47,494 --> 00:13:51,362
Which confirms some of our own thinking
on the subject.
291
00:13:51,364 --> 00:13:54,432
I basically got into
the anti-smoking movement
292
00:13:54,434 --> 00:13:57,468
right after I graduated from...
got a masters degree
293
00:13:57,470 --> 00:13:58,770
in public health.
294
00:13:58,772 --> 00:14:01,206
Where I learned that cigarettes
are causing more deaths
295
00:14:01,208 --> 00:14:02,507
than everything else combined,
296
00:14:02,509 --> 00:14:04,209
and nobody was doing anything about it,
297
00:14:04,211 --> 00:14:06,477
and I got a job at the local
County Health Department,
298
00:14:06,479 --> 00:14:09,647
and I was told:
"You have tobacco because"
299
00:14:09,649 --> 00:14:11,549
"nobody else wants the job".
300
00:14:11,551 --> 00:14:13,117
Back then, in the '80s
301
00:14:13,119 --> 00:14:15,687
there were 32 billion packs a year
302
00:14:15,689 --> 00:14:17,789
sold of cigarettes in America.
303
00:14:17,791 --> 00:14:19,157
32 billion.
304
00:14:19,159 --> 00:14:21,059
Nothing but the best for Mr. Ricardo.
305
00:14:21,061 --> 00:14:22,660
Winston filter brand.
306
00:14:22,662 --> 00:14:25,663
Feel the wonderful smoothness
deep down in your throat.
307
00:14:30,670 --> 00:14:32,470
Having done all these ads that I did,
308
00:14:32,472 --> 00:14:36,140
and feeling pretty good about the money
309
00:14:36,142 --> 00:14:38,376
I wasn't listening to the public's opinion
310
00:14:38,378 --> 00:14:40,745
about tobacco because
right about then is when
311
00:14:40,747 --> 00:14:43,014
you started getting all the negativity.
312
00:14:43,016 --> 00:14:45,516
Even though the Surgeon
General's had talked a bad...
313
00:14:45,518 --> 00:14:47,685
Talked about secondary smoke,
314
00:14:47,687 --> 00:14:50,488
and cancer being the number one cause
of premature death and disease.
315
00:14:50,490 --> 00:14:53,424
Now this is around 1987 now, '86,
316
00:14:53,426 --> 00:14:54,893
'87, '88.
317
00:14:54,895 --> 00:14:57,428
And I had been doing the ads
for almost seven years.
318
00:14:57,430 --> 00:14:58,997
Now you're getting all the scuttlebutt.
319
00:14:58,999 --> 00:15:01,432
Now you're getting all the hate,
you're starting
320
00:15:01,434 --> 00:15:02,700
to see anger.
321
00:15:02,702 --> 00:15:04,422
Smoking's killing people, we got proof now.
322
00:15:04,446 --> 00:15:06,337
It's best if there is no smoking
323
00:15:06,339 --> 00:15:09,040
so I can stay well.
324
00:15:09,042 --> 00:15:12,677
Because it hurts people
like me who have asthma
325
00:15:12,679 --> 00:15:16,080
and can cause lung cancer
even in non-smokers.
326
00:15:16,082 --> 00:15:19,284
If I could, I would tell the president
to make it the law
327
00:15:19,286 --> 00:15:22,921
that no one smoke in public places.
328
00:15:22,923 --> 00:15:27,292
Things in life that he,
he's gonna come in contact with
329
00:15:27,294 --> 00:15:28,559
in growing up
330
00:15:28,561 --> 00:15:30,762
that he doesn't have control over,
331
00:15:30,764 --> 00:15:32,964
because we live in a free society
332
00:15:32,966 --> 00:15:35,300
and we have choices to make,
333
00:15:35,302 --> 00:15:38,403
and smokers have choices,
as well as non-smokers
334
00:15:38,405 --> 00:15:40,605
to be around people who smoke.
335
00:15:40,607 --> 00:15:44,575
The tobacco industry, from the beginning,
336
00:15:44,577 --> 00:15:47,245
First tried to do what I guess
any consumer good
337
00:15:47,247 --> 00:15:49,914
company would do, deny the evidence.
338
00:15:49,916 --> 00:15:52,750
If you had your preference
339
00:15:52,752 --> 00:15:56,788
would you want your kids,
or your grandkids to smoke?
340
00:15:56,790 --> 00:15:58,289
Or not smoke?
341
00:15:58,291 --> 00:16:00,224
I have no preference.
342
00:16:00,226 --> 00:16:01,592
We have no preference.
343
00:16:01,594 --> 00:16:03,728
I don't believe that nicotine,
or our products,
344
00:16:03,730 --> 00:16:04,662
are addictive.
345
00:16:08,635 --> 00:16:11,469
Like father, like son.
346
00:16:13,406 --> 00:16:15,907
Think about it.
347
00:16:15,909 --> 00:16:19,978
For information on smoking
and heart disease
348
00:16:19,980 --> 00:16:22,580
ask your Heart Association.
349
00:16:22,582 --> 00:16:25,683
There's now a movement with the National
350
00:16:25,685 --> 00:16:28,319
Cancer Institute, cancer, lung, heart,
351
00:16:28,321 --> 00:16:30,788
not to mention the government
and Surgeon General,
352
00:16:30,790 --> 00:16:32,690
that says hey, smoking's killing people
353
00:16:32,692 --> 00:16:34,659
and we got proof now, now we got evidence
354
00:16:34,661 --> 00:16:37,028
we got tobacco files,
we got people talking about it.
355
00:16:37,030 --> 00:16:40,798
Now it's starting to get a little curious.
356
00:16:40,800 --> 00:16:43,001
Because I'm getting the same thing
from my kids.
357
00:16:43,003 --> 00:16:45,203
Daddy, quit smoking,
my teacher says you're gonna croak.
358
00:16:45,227 --> 00:16:46,804
Daddy, quit smoking, you're gonna die.
359
00:16:46,806 --> 00:16:47,839
Dad, you're gonna...
360
00:16:47,841 --> 00:16:48,639
What happens?
361
00:16:48,641 --> 00:16:50,508
My brother gets cancer.
362
00:16:52,805 --> 00:16:55,086
My brother, I was the youngest
of three boys in my family,
363
00:16:55,088 --> 00:16:57,328
and he was my older brother,
he was only three and a half
364
00:16:57,352 --> 00:16:58,282
years older.
365
00:16:58,284 --> 00:16:59,604
And he was diagnosed with cancer.
366
00:16:59,628 --> 00:17:00,952
And he was a smoker.
367
00:17:00,954 --> 00:17:04,389
And, for about five years
I had to watch him deteriorate.
368
00:17:04,391 --> 00:17:07,291
And I'm doing the ads.
369
00:17:07,293 --> 00:17:10,728
When I did the ads, I was still
370
00:17:10,730 --> 00:17:11,796
worrying about my brother.
371
00:17:11,798 --> 00:17:13,798
And I had this horrible
experience of driving
372
00:17:13,800 --> 00:17:18,870
to Boston, and he was
in the Dana Farber Cancer Institute.
373
00:17:18,872 --> 00:17:20,538
And I walked through the doors.
374
00:17:20,540 --> 00:17:23,841
Here we have oncologists, doctors, nurses
375
00:17:23,843 --> 00:17:26,010
people taking care of people who are dying,
376
00:17:26,012 --> 00:17:27,879
literally dying,
377
00:17:27,881 --> 00:17:31,849
from what they chose to do
at 13, 14, 15, 16, 17,
378
00:17:31,851 --> 00:17:32,750
Et cetera.
379
00:17:32,752 --> 00:17:33,992
Now they have to pay the price.
380
00:17:34,016 --> 00:17:36,054
So now I'm starting to get a little
381
00:17:36,056 --> 00:17:36,854
clued in here.
382
00:17:36,856 --> 00:17:38,189
Well, maybe this is bad.
383
00:17:38,191 --> 00:17:39,690
Maybe this garbage is killing people.
384
00:17:39,692 --> 00:17:41,325
My brother's dying from it.
385
00:17:41,327 --> 00:17:43,728
I'm certainly not feeling
the way I did when I was 16
386
00:17:43,730 --> 00:17:45,063
smoking a pack a day.
387
00:17:45,065 --> 00:17:47,065
Now I can't get up and
down stairs quite as much.
388
00:17:47,067 --> 00:17:50,168
So I'm starting to see the logic
behind all the hate.
389
00:17:50,170 --> 00:17:52,370
I started seeing smokers being seen,
not only as
390
00:17:52,372 --> 00:17:54,605
cool, macho, tough, rugged,
beautiful, sexy, glamorous,
391
00:17:54,607 --> 00:17:56,574
Fun loving, free spirited,
392
00:17:56,576 --> 00:17:59,744
But smelly, stinky, yellow-toothed people.
393
00:17:59,746 --> 00:18:02,380
Now you're starting to see the segue from
394
00:18:02,382 --> 00:18:04,916
60% of the American people smoking
395
00:18:04,918 --> 00:18:06,717
or chewing or dipping or spitting,
396
00:18:06,719 --> 00:18:08,419
And now you're starting to see the swing.
397
00:18:13,626 --> 00:18:15,860
I had to make a decision
and there was a six hour
398
00:18:15,862 --> 00:18:17,061
ride home.
399
00:18:17,063 --> 00:18:19,263
And I probably smoked
two packs of cigarettes
400
00:18:19,265 --> 00:18:20,465
on that ride home.
401
00:18:20,467 --> 00:18:21,766
'Cause now I'm stressed.
402
00:18:21,768 --> 00:18:24,268
Now I'm starting to feel pretty bad
about this because
403
00:18:24,270 --> 00:18:26,404
now I gotta go face my kid.
404
00:18:26,406 --> 00:18:28,106
And I talked to my son,
405
00:18:28,108 --> 00:18:29,774
and I walked in the door,
406
00:18:29,776 --> 00:18:31,209
and he talked to me.
407
00:18:31,211 --> 00:18:34,145
He said: "Dad, you're gonna die
like uncle Bob, right?"
408
00:18:34,147 --> 00:18:35,113
Boom!
409
00:18:35,115 --> 00:18:35,913
Just like that.
410
00:18:35,915 --> 00:18:37,048
That's how it hit me.
411
00:18:37,050 --> 00:18:39,383
It was like a boom.
412
00:18:39,385 --> 00:18:40,585
You know
413
00:18:40,587 --> 00:18:44,322
there's a good chance that I will.
414
00:18:44,324 --> 00:18:47,925
That was my epiphany.
415
00:18:47,927 --> 00:18:50,761
So long ago
416
00:18:50,763 --> 00:18:52,797
that's how it hit me.
417
00:18:52,799 --> 00:18:56,767
And, my passion for my kids,
418
00:18:56,769 --> 00:19:00,905
And my wife was so grand
that I was gonna beat it.
419
00:19:00,907 --> 00:19:02,273
Okay, so I made a decision.
420
00:19:02,275 --> 00:19:05,343
It was July 17th, when I told my son,
421
00:19:05,345 --> 00:19:07,778
"I'm gonna quit."
422
00:19:07,780 --> 00:19:09,947
"I promise, I'm gonna quit."
423
00:19:09,949 --> 00:19:11,849
And, right hand up to God:
"I'm gonna quit,"
424
00:19:11,851 --> 00:19:13,417
"I'm gonna quit."
425
00:19:13,419 --> 00:19:16,420
And he said:
"Okay Dad, you promise, right?"
426
00:19:16,422 --> 00:19:18,523
Well what you don't tell
a 10 or 11-year-old
427
00:19:18,525 --> 00:19:20,091
is something then not do it.
428
00:19:20,093 --> 00:19:22,293
'Cause they will hound you,
and they will hound you,
429
00:19:22,295 --> 00:19:23,928
And they will hound you.
430
00:19:23,930 --> 00:19:26,931
Well he hounded me until
the great American smokeout
431
00:19:26,933 --> 00:19:29,100
in November of 1988.
432
00:19:29,102 --> 00:19:30,835
You see this fan?
433
00:19:30,837 --> 00:19:33,037
Well, I use it while I'm around
cigarette smokers.
434
00:19:33,039 --> 00:19:34,805
But I may get a chance to throw it away
435
00:19:34,807 --> 00:19:36,440
during the great American smokeout.
436
00:19:36,442 --> 00:19:39,177
The day the American Cancer Society
asks every smoker
437
00:19:39,179 --> 00:19:41,012
in America to quit for 24 hours.
438
00:19:41,014 --> 00:19:41,946
I picked that day.
439
00:19:41,948 --> 00:19:43,948
I told my son I was gonna quit.
440
00:19:43,950 --> 00:19:45,316
And, I did.
441
00:19:45,318 --> 00:19:47,552
I get a call from every
Philadelphia news station,
442
00:19:47,554 --> 00:19:48,986
television station.
443
00:19:48,988 --> 00:19:51,222
I get a call from CBS this morning
with Harry Smith.
444
00:19:51,224 --> 00:19:53,791
I get a call from ABC, I get a call
445
00:19:53,793 --> 00:19:55,193
and they're picking me up by limo
446
00:19:55,195 --> 00:19:56,561
they're taking me to New York.
447
00:19:56,563 --> 00:19:58,896
No one had ever quit smoking publicly,
448
00:19:58,898 --> 00:20:00,938
especially the Winston man
who's on every billboard,
449
00:20:00,962 --> 00:20:03,301
every magazine, everywhere
for eight years now,
450
00:20:03,303 --> 00:20:04,902
going on eight years.
451
00:20:04,904 --> 00:20:07,838
And then he's biting the hand
that feeds him.
452
00:20:07,840 --> 00:20:09,807
My brother's dying of cancer.
453
00:20:09,809 --> 00:20:13,244
I promised my kids I wouldn't
hurt myself like my brother.
454
00:20:13,246 --> 00:20:15,086
And I've seen so many people dying
that I'm not
455
00:20:15,110 --> 00:20:16,380
gonna do these ads anymore.
456
00:20:16,382 --> 00:20:17,715
I can't do it.
457
00:20:17,717 --> 00:20:21,752
I cannot physically, and morally,
do it anymore.
458
00:20:21,754 --> 00:20:24,922
Image has been a great concern
for the tobacco industry.
459
00:20:24,924 --> 00:20:27,825
The person we choose this week was once
460
00:20:27,827 --> 00:20:30,995
one of the industries leading image maker.
461
00:20:30,997 --> 00:20:33,898
The tobacco industry
had really played out to the peak
462
00:20:33,900 --> 00:20:36,167
of what it was going to do
trying to thwart policies.
463
00:20:36,169 --> 00:20:41,038
Our long and difficult four-year journey
down tobacco road
464
00:20:41,040 --> 00:20:42,940
has come to a victorious end.
465
00:20:42,942 --> 00:20:45,042
The largest financial recovery
in the history
466
00:20:45,044 --> 00:20:46,344
of the world.
467
00:20:46,346 --> 00:20:49,013
We've arrived at our final destination,
468
00:20:49,015 --> 00:20:52,049
And that's the destination
of tobacco justice.
469
00:20:52,051 --> 00:20:55,586
Close to 33,000 lawsuits
against big tobacco.
470
00:20:55,588 --> 00:20:57,255
The precedence were being set.
471
00:20:57,257 --> 00:21:00,758
So now if one person sues,
and you got the same disease
472
00:21:00,760 --> 00:21:03,027
then so on, and so on,
and so on, and so on.
473
00:21:03,029 --> 00:21:05,269
So they sat around, and said:
"Let's come up with a way."
474
00:21:05,271 --> 00:21:07,471
And they went to meetings,
they went to private meetings
475
00:21:07,495 --> 00:21:10,268
according to the tobacco files
that I've been privy to.
476
00:21:10,270 --> 00:21:12,336
And they said:
"We've got to come up with something"
477
00:21:12,338 --> 00:21:13,858
"that's going to stop these lawsuits."
478
00:21:13,860 --> 00:21:15,500
Well, here's what you're gonna have to do
479
00:21:15,524 --> 00:21:16,340
big tobacco people.
480
00:21:16,342 --> 00:21:18,075
You're gonna have to give us
some money back
481
00:21:18,077 --> 00:21:20,278
in order for us
to convince our constituency
482
00:21:20,280 --> 00:21:22,613
that that money,
'cause we're sick and tired
483
00:21:22,615 --> 00:21:24,882
of paying for medicare, and medicaid
484
00:21:24,884 --> 00:21:27,151
rehabilitation and prevention
485
00:21:27,153 --> 00:21:30,087
because your product
has cost us and our state.
486
00:21:30,089 --> 00:21:31,569
Michael Moore did it, in Mississippi.
487
00:21:31,593 --> 00:21:33,658
Michael Moore took on big tobacco, said:
488
00:21:33,660 --> 00:21:35,159
"I'm gonna sue your asses."
489
00:21:35,161 --> 00:21:36,460
He's the only one that did it.
490
00:21:36,462 --> 00:21:39,964
He sued, and won 12 billion dollars.
491
00:21:39,966 --> 00:21:41,499
So then it became even more important
492
00:21:41,501 --> 00:21:43,968
that they justify this money being spent.
493
00:21:43,970 --> 00:21:45,903
Even if it was for a year, or two.
494
00:21:45,905 --> 00:21:47,938
They've never said
they were gonna use it forever
495
00:21:47,940 --> 00:21:49,974
in the 25 years that they're gonna get it.
496
00:21:49,976 --> 00:21:51,842
Florida said, oh my.
497
00:21:51,844 --> 00:21:52,943
I'd like some of that.
498
00:21:52,945 --> 00:21:54,312
We have the same problem.
499
00:21:54,314 --> 00:21:55,112
We're suing too.
500
00:21:55,114 --> 00:21:56,414
They've got 11 billion.
501
00:21:56,416 --> 00:21:57,948
Texas did it, they got 13 billion
502
00:21:57,950 --> 00:22:00,117
'cause it was all based on per capita
503
00:22:00,119 --> 00:22:01,986
and pro-rated a number of citizens.
504
00:22:01,988 --> 00:22:03,020
Minnesota did it.
505
00:22:03,022 --> 00:22:06,657
Four states got 46 billion dollars
506
00:22:06,659 --> 00:22:09,527
in a matter of a week.
507
00:22:09,529 --> 00:22:11,162
46 billion.
508
00:22:11,164 --> 00:22:14,298
Well, every other state wanted
to touch... a piece of that.
509
00:22:14,300 --> 00:22:16,267
We want some of that.
510
00:22:16,269 --> 00:22:18,169
We, we're paying medicare too.
511
00:22:18,171 --> 00:22:20,531
So let's come up with a number
that everybody can live with.
512
00:22:20,555 --> 00:22:23,274
They came up with 200 billion.
513
00:22:23,276 --> 00:22:27,144
Plus the 46 that went
previously to those four states.
514
00:22:27,146 --> 00:22:31,349
And they gave attorney generals 72 hours
515
00:22:31,351 --> 00:22:32,850
to sign on.
516
00:22:32,852 --> 00:22:34,552
And the only way they would get any money
517
00:22:34,554 --> 00:22:37,521
if they signed on without even
knowing what was going on.
518
00:22:37,523 --> 00:22:40,358
And you'll get your money
over the next 25 years.
519
00:22:40,360 --> 00:22:42,993
Every state did it, okay.
520
00:22:42,995 --> 00:22:45,863
But, in that decision
in 72 hours they had to
521
00:22:45,865 --> 00:22:48,866
sign off that they would not let
anybody in their state
522
00:22:48,868 --> 00:22:50,835
sue big tobacco.
523
00:22:50,837 --> 00:22:55,473
That was in 1999,
and the MSA became the first bailout.
524
00:22:55,475 --> 00:22:57,141
Yeah, we need it for the kids.
525
00:22:57,143 --> 00:22:58,308
We need it for the children.
526
00:22:58,310 --> 00:22:59,410
We need it for prevention.
527
00:22:59,412 --> 00:23:00,112
Education.
528
00:23:00,212 --> 00:23:01,078
Intervention.
529
00:23:01,080 --> 00:23:01,846
Cessation.
530
00:23:01,848 --> 00:23:03,180
We need all the ta ta.
531
00:23:03,182 --> 00:23:05,262
Like you, the nation's
Attorney's General have been
532
00:23:05,286 --> 00:23:07,151
fighting to help reverse
the staggering toll
533
00:23:07,153 --> 00:23:10,154
tobacco takes on our society.
534
00:23:10,156 --> 00:23:14,191
And to protect our children
from a lifetime of addiction.
535
00:23:14,193 --> 00:23:16,927
This plan, in short, will get big tobacco
536
00:23:16,929 --> 00:23:19,196
off the backs of our kids.
537
00:23:27,038 --> 00:23:28,539
They got the money.
538
00:23:28,541 --> 00:23:30,107
They signed on.
539
00:23:30,109 --> 00:23:32,510
And then within two years
that money's gone.
540
00:23:32,512 --> 00:23:34,793
They either put it in bonds,
where they can't pay it back.
541
00:23:34,817 --> 00:23:37,748
They used it for road repair,
waterfront restoration.
542
00:23:37,750 --> 00:23:40,951
They used it for health
department's new computers,
543
00:23:40,953 --> 00:23:43,821
the states are not using
the money that they said
544
00:23:43,823 --> 00:23:45,623
they needed,
and the tobacco companies are now
545
00:23:45,647 --> 00:23:47,124
giving all this money to the states.
546
00:23:47,126 --> 00:23:50,261
And then nobody knew
that within 48 hours after they
547
00:23:50,263 --> 00:23:52,229
gave up 246 billion dollars
548
00:23:52,231 --> 00:23:54,098
they raised the price
of cigarettes 48 cents
549
00:23:54,100 --> 00:23:57,201
across the board, to make up the 246.
550
00:23:57,203 --> 00:23:59,243
Nobody cares about it,
nobody wants to talk about it
551
00:23:59,267 --> 00:24:01,038
because it's not scandalous enough.
552
00:24:01,040 --> 00:24:04,108
The tobacco industry has conceded defeat.
553
00:24:04,110 --> 00:24:08,045
And we have a settlement
of historic proportions.
554
00:24:19,324 --> 00:24:20,624
What did New Jersey do?
555
00:24:20,626 --> 00:24:22,793
They sold all their money in a bond.
556
00:24:22,795 --> 00:24:24,762
Now it's due to be paid back
557
00:24:24,764 --> 00:24:27,431
and New Jersey doesn't have
the money to pay it back.
558
00:24:27,433 --> 00:24:29,400
There's eight states that had done that.
559
00:24:29,402 --> 00:24:31,635
The other states wasted
the money on everything
560
00:24:31,637 --> 00:24:34,438
but prevention, education, cessation.
561
00:24:46,351 --> 00:24:48,686
So there is more corruption,
there's more government
562
00:24:48,688 --> 00:24:51,422
intervention for keeping tobacco alive
563
00:24:51,424 --> 00:24:54,158
and keeping the big tobacco monopolies
564
00:24:54,160 --> 00:24:56,093
raising half a trillion dollars a year.
565
00:24:56,095 --> 00:24:58,262
Half a trillion, if not more.
566
00:24:58,264 --> 00:25:00,030
That's what they admit to.
567
00:25:10,142 --> 00:25:12,109
By the time of the Minnesota Court case
568
00:25:12,111 --> 00:25:15,546
in 1998, the state of Minnesota
didn't only seek
569
00:25:15,548 --> 00:25:17,681
redress in financial terms,
570
00:25:17,683 --> 00:25:20,117
but required that the tobacco industry
571
00:25:20,119 --> 00:25:22,520
place all of their
previously secret documents
572
00:25:22,522 --> 00:25:24,154
in the public domain.
573
00:25:24,156 --> 00:25:26,357
And from then on, we knew
the road map of the industry
574
00:25:26,359 --> 00:25:28,792
and what it had been since the '60s.
575
00:25:28,794 --> 00:25:31,729
So it was only in retrospect
that we actually understood
576
00:25:31,731 --> 00:25:34,565
just how deep and pervasive
the influence had been
577
00:25:34,567 --> 00:25:36,734
at the government level,
at the research level,
578
00:25:36,736 --> 00:25:41,705
And at the individual ministry area level.
579
00:25:41,707 --> 00:25:45,242
As tobacco rates start falling to maybe 20%
580
00:25:45,244 --> 00:25:48,646
or below 20%,
you're getting into a hardcore group
581
00:25:48,648 --> 00:25:51,982
of smokers who are not
smoking out of pure trice
582
00:25:51,984 --> 00:25:54,018
but they're smoking
because they are addicted
583
00:25:54,020 --> 00:25:59,023
and they have a physical need
for nicotine in their lives.
584
00:25:59,025 --> 00:26:01,825
I started smoking cigarettes at 12.
585
00:26:01,827 --> 00:26:05,262
And, really if I think
about it, my daughter's
586
00:26:05,264 --> 00:26:08,098
not too far from 12.
587
00:26:08,100 --> 00:26:11,735
And thinking of her smoking a cigarette is
588
00:26:11,737 --> 00:26:15,039
really just sickening.
589
00:26:15,041 --> 00:26:17,207
The first time I ever smoked
a cigarette a few of my
590
00:26:17,209 --> 00:26:19,543
friends had come over to spend the night.
591
00:26:19,545 --> 00:26:21,912
And one of the older
ones had brought a pack
592
00:26:21,914 --> 00:26:25,249
of cigarettes from her dad's carton.
593
00:26:25,251 --> 00:26:29,253
We proceeded to go to the
tree house across the street
594
00:26:29,255 --> 00:26:35,859
and we smoked the entire
pack of cigarettes.
595
00:26:35,861 --> 00:26:38,796
I remember it made me sick.
596
00:26:38,798 --> 00:26:42,766
It made me dizzy, but more importantly
597
00:26:42,768 --> 00:26:45,402
I remember from that moment forward
598
00:26:45,404 --> 00:26:49,039
wanting to smoke cigarettes.
599
00:26:49,041 --> 00:26:52,743
So, at 12, I mean you can't really go out
600
00:26:52,745 --> 00:26:55,279
and buy a pack of smokes.
601
00:26:55,281 --> 00:26:58,415
So I would basically do what I could.
602
00:26:58,417 --> 00:27:01,251
I would take the
603
00:27:01,253 --> 00:27:03,387
burning cigarettes from the ash tray
604
00:27:03,389 --> 00:27:05,289
when my mother wasn't looking.
605
00:27:05,291 --> 00:27:08,392
Or, take cigarettes
606
00:27:08,394 --> 00:27:10,294
out of her pack.
607
00:27:10,296 --> 00:27:14,398
Or, even worse, I would take the butts
608
00:27:14,400 --> 00:27:18,435
out of the ash tray,
which is really disgusting.
609
00:27:20,673 --> 00:27:21,939
It was not easy.
610
00:27:21,941 --> 00:27:24,942
I probably quit seven, eight, nine times.
611
00:27:24,944 --> 00:27:26,844
And I come back hating myself.
612
00:27:26,846 --> 00:27:29,747
My son looked at me,
and he looked so disappointed.
613
00:27:29,749 --> 00:27:30,981
He knew I was smoking.
614
00:27:30,983 --> 00:27:32,783
He knew that I had just failed miserably.
615
00:27:32,785 --> 00:27:34,618
But when the mindset says I need to quit,
616
00:27:34,620 --> 00:27:37,187
I want to quit, I have to quit,
I'm going to quit.
617
00:27:37,189 --> 00:27:39,229
And then you try and you fail,
you try and you fail,
618
00:27:39,231 --> 00:27:40,951
You try and you fail, you try and you fail.
619
00:27:40,975 --> 00:27:42,926
After awhile you say, screw it, I'm done.
620
00:27:42,928 --> 00:27:44,595
I'll go to my grave smoking.
621
00:27:44,597 --> 00:27:47,331
And those are the people that are facing
622
00:27:47,333 --> 00:27:48,999
almost all the risks.
623
00:27:49,001 --> 00:27:50,841
Those are the people that
are gonna account for
624
00:27:50,865 --> 00:27:52,536
99% of the lung cancers,
625
00:27:52,538 --> 00:27:54,471
Chronic obstructive pulmonary diseases
626
00:27:54,473 --> 00:27:56,974
and heart diseases caused by smoking.
627
00:27:56,976 --> 00:27:58,776
We always need a disruption
628
00:27:58,778 --> 00:28:01,679
to actually shift the market
and the market forces.
629
00:28:01,681 --> 00:28:04,348
And I believe that Hon Lik's work
as the inventor
630
00:28:04,350 --> 00:28:06,817
of an e-cigarette really represents
631
00:28:06,819 --> 00:28:09,853
this disruptive change.
632
00:30:13,945 --> 00:30:16,246
Just a brilliant, brilliant, brilliant
633
00:30:16,248 --> 00:30:18,916
moment in time which
lots of things came together
634
00:30:18,918 --> 00:30:22,619
and Hon Lik took it
and actually made it a reality.
635
00:30:45,376 --> 00:30:48,612
Hon Lik came up
with this brilliant invention
636
00:30:48,614 --> 00:30:51,548
and that's the mark
of a true innovator, okay.
637
00:30:51,550 --> 00:30:55,185
Somebody that can paradigmly
can shift things into
638
00:30:55,187 --> 00:30:58,222
a whole new way of doing things.
639
00:31:14,806 --> 00:31:18,275
It was in 2005.
Originally, I wasn't that excited
640
00:31:18,277 --> 00:31:20,644
when I saw just the manual reading about it
641
00:31:20,646 --> 00:31:22,212
because I'm not a smoker.
642
00:31:22,214 --> 00:31:24,348
When I actually saw the product
643
00:31:24,350 --> 00:31:25,983
with the vapor coming out
644
00:31:25,985 --> 00:31:27,985
I knew there was something there.
645
00:31:27,987 --> 00:31:29,627
So then we worked on it for about a year.
646
00:31:29,651 --> 00:31:31,889
And so I officially formed Siterra
647
00:31:31,891 --> 00:31:34,992
in September of 2006 and we launched it.
648
00:31:34,994 --> 00:31:37,694
Really our big breakthrough
was the CES show
649
00:31:37,696 --> 00:31:39,363
January of 2008.
650
00:31:39,365 --> 00:31:41,732
I'm here at CES
651
00:31:41,734 --> 00:31:44,902
and, I'm mostly interested
in gadgets and things.
652
00:31:44,904 --> 00:31:47,437
But, this caught my eye.
653
00:31:47,439 --> 00:31:50,674
This guy is here,
and he is not smoking next to me.
654
00:31:50,676 --> 00:31:52,542
Because there is no smoking
on the show floor
655
00:31:52,544 --> 00:31:53,543
but he's not smoking.
656
00:31:53,545 --> 00:31:55,512
What is, what exactly is in NJOY?
657
00:31:55,514 --> 00:31:57,681
NJOY is an electronic cigarette.
658
00:31:57,683 --> 00:32:01,418
And the way that we do this,
is we take a battery.
659
00:32:01,420 --> 00:32:04,554
From the battery we have
a patented vaporization system.
660
00:32:04,556 --> 00:32:06,757
So what you're seeing
coming from the device
661
00:32:06,759 --> 00:32:07,858
is not smoke.
662
00:32:07,860 --> 00:32:09,459
It's vapor.
663
00:32:09,461 --> 00:32:13,463
It became the hit of the show
and became written up
664
00:32:13,465 --> 00:32:16,633
in a bunch of magazines, and even online.
665
00:32:16,635 --> 00:32:18,969
It's a huge memory void as to where I got
666
00:32:18,971 --> 00:32:20,704
my first e-cigarette.
667
00:32:20,706 --> 00:32:23,206
All I know is that I had in 2007
668
00:32:23,208 --> 00:32:24,474
two or three e-cigs.
669
00:32:24,476 --> 00:32:26,410
One from China, one from America, one from
670
00:32:26,412 --> 00:32:28,545
somewhere in Europe.
671
00:32:28,547 --> 00:32:31,081
And I'm playing with them,
that's all I remember.
672
00:32:31,083 --> 00:32:34,618
And they're wonderful things,
like absolutely amazing.
673
00:32:34,620 --> 00:32:36,253
But they're also really bad.
674
00:32:36,255 --> 00:32:39,790
I mean, they are, what they are,
a proof of concept.
675
00:32:39,792 --> 00:32:43,560
And I'm struck by the potential here.
676
00:32:43,562 --> 00:32:45,929
Thinking, oh my God,
this will be the product
677
00:32:45,931 --> 00:32:48,932
that can transform smokers lives.
678
00:32:48,934 --> 00:32:52,669
But, this ain't gonna do it.
679
00:32:52,671 --> 00:32:55,091
And then I thought, well,
my God, there must be other people
680
00:32:55,115 --> 00:32:56,673
saying the same thing as me, thinking
681
00:32:56,675 --> 00:32:58,443
close, very, very close.
682
00:33:00,245 --> 00:33:02,112
And so, you know, where do you go?
683
00:33:02,114 --> 00:33:03,580
You look on the web.
684
00:33:03,582 --> 00:33:05,515
And, nothing.
Nothing.
685
00:33:05,517 --> 00:33:08,585
A few dodgy commercials,
if you kind of, you know
686
00:33:08,587 --> 00:33:12,322
iStock photo images of people.
687
00:33:12,324 --> 00:33:14,291
I thought, God, we need a conversation.
688
00:33:14,293 --> 00:33:15,859
We need to start a conversation.
689
00:33:15,861 --> 00:33:18,795
And what a better way
to do that than the most
690
00:33:18,797 --> 00:33:21,631
antiquated form of internet communications,
691
00:33:21,633 --> 00:33:24,034
A forum, that's what we need, a forum.
692
00:33:24,036 --> 00:33:28,839
So I set it up one night in,
I think, December 2007.
693
00:33:28,841 --> 00:33:30,640
And,
694
00:33:30,642 --> 00:33:32,809
not much happened.
695
00:33:32,811 --> 00:33:34,978
So, I went up, as you do
696
00:33:34,980 --> 00:33:36,780
around the internet, and said hey guys
697
00:33:36,782 --> 00:33:38,662
if you want to talk about
it come to my website.
698
00:33:38,686 --> 00:33:39,883
And people came.
699
00:33:39,885 --> 00:33:41,384
And we started a conversation about
700
00:33:41,386 --> 00:33:42,352
what are these products?
701
00:33:42,354 --> 00:33:43,954
Where do they come from, who sells them,
702
00:33:43,978 --> 00:33:45,155
how much do they cost?
703
00:33:45,157 --> 00:33:46,723
But principally
704
00:33:46,725 --> 00:33:47,965
these things got to get better.
705
00:33:47,989 --> 00:33:50,160
How are they gonna get better?
You know? What's the...
706
00:33:50,162 --> 00:33:51,962
And we got very anal about it.
707
00:33:51,964 --> 00:33:53,630
So we were taking photographs of
708
00:33:53,632 --> 00:33:55,198
tiny little pieces of metal
709
00:33:55,200 --> 00:33:58,969
and connections and screws,
and things like this.
710
00:33:58,971 --> 00:34:02,172
I think that I had seen a news story on
711
00:34:02,174 --> 00:34:04,875
CNN, or something,
about this new gadget called
712
00:34:04,877 --> 00:34:06,843
an electronic cigarette.
713
00:34:06,845 --> 00:34:08,345
And I was a heavy smoker.
714
00:34:08,347 --> 00:34:11,148
So, you know, I had a love of electronics
715
00:34:11,150 --> 00:34:12,983
and gadgets, and I smoked
716
00:34:12,985 --> 00:34:14,751
about two and a half packs a day.
717
00:34:14,753 --> 00:34:16,653
So I thought, well, whatever this thing is
718
00:34:16,655 --> 00:34:17,854
it must be for me.
719
00:34:17,856 --> 00:34:20,757
So, I went online and
720
00:34:20,759 --> 00:34:22,059
I found one
721
00:34:22,061 --> 00:34:24,361
and back in those days, you know, 2007,
722
00:34:24,363 --> 00:34:26,063
all you could buy was these big
723
00:34:26,065 --> 00:34:28,732
bulky pen style e-cigs.
724
00:34:28,734 --> 00:34:30,667
And I bought one,
not thinking much about it.
725
00:34:30,669 --> 00:34:32,602
And it showed up one day
726
00:34:32,604 --> 00:34:34,371
and I put it together
727
00:34:34,373 --> 00:34:37,841
and, not really thinking
it would be too impressive
728
00:34:37,843 --> 00:34:39,943
but I took a drag, and I was stunned
729
00:34:39,945 --> 00:34:41,778
I was absolutely stunned.
730
00:34:41,780 --> 00:34:45,082
It was, I couldn't believe at
731
00:34:45,084 --> 00:34:48,385
how closely it mimicked
the sensation of smoking.
732
00:34:48,387 --> 00:34:52,089
And I remember later that day,
four hours had gone by
733
00:34:52,091 --> 00:34:54,091
and it occurred to me that I had forgotten
734
00:34:54,093 --> 00:34:55,192
to have a cigarette.
735
00:34:55,194 --> 00:34:56,860
I was just amazed by this
736
00:34:56,862 --> 00:34:59,796
way more than I thought I would be.
737
00:34:59,798 --> 00:35:01,698
But there was one thing I was not amazed by
738
00:35:01,700 --> 00:35:03,066
and that was by the taste.
739
00:35:03,068 --> 00:35:04,868
It tasted awful.
740
00:35:04,870 --> 00:35:06,790
You really didn't know,
in those days, you didn't
741
00:35:06,814 --> 00:35:08,872
know where the liquid was coming from.
742
00:35:08,874 --> 00:35:10,394
You didn't know how it was being made.
743
00:35:10,418 --> 00:35:11,908
You didn't know what was in it.
744
00:35:11,910 --> 00:35:13,877
In those days, you might be lucky if
745
00:35:13,879 --> 00:35:16,146
you'd get a little plastic bottle
746
00:35:16,148 --> 00:35:18,782
with some liquid in it that said,
747
00:35:18,784 --> 00:35:20,717
"vanilla" or whatever.
748
00:35:20,719 --> 00:35:21,985
And that was it.
749
00:35:21,987 --> 00:35:24,421
There were no companies
in the United States.
750
00:35:24,423 --> 00:35:26,823
Everything was being made
overseas at the time.
751
00:35:26,825 --> 00:35:28,725
And I was really surprised by that.
752
00:35:28,727 --> 00:35:31,394
So, at that point, it wasn't about starting
753
00:35:31,396 --> 00:35:32,929
a company for me.
754
00:35:32,931 --> 00:35:36,800
It was about creating a liquid
that I wanted to vape.
755
00:35:36,802 --> 00:35:38,168
That's all it was.
756
00:35:38,170 --> 00:35:41,605
So, I started just
757
00:35:41,607 --> 00:35:45,742
trial and error, a lot of trial and error.
758
00:35:45,744 --> 00:35:47,744
I went out and bought
all the tobacco I could.
759
00:35:47,746 --> 00:35:51,515
I bought cigarette tobacco,
pipe tobacco, cigar tobacco.
760
00:35:51,517 --> 00:35:54,851
And just created this
giant tobacco mixture.
761
00:35:54,853 --> 00:35:57,854
And what I decided to do was
762
00:35:57,856 --> 00:36:00,290
I went and got five coffeemakers
763
00:36:00,292 --> 00:36:03,527
and I lined them up on my kitchen counter.
764
00:36:03,529 --> 00:36:06,763
And, I brewed, essentially tobacco water.
765
00:36:06,765 --> 00:36:09,332
And I would use that water as the water to
766
00:36:09,334 --> 00:36:10,834
filter it all over again.
767
00:36:10,836 --> 00:36:14,171
By the time I was done, I had a essentially
768
00:36:14,173 --> 00:36:16,773
a highly concentrated tobacco reduction.
769
00:36:16,775 --> 00:36:20,810
And this, this was the primary flavoring.
770
00:36:20,812 --> 00:36:23,680
I went onto the ECF
771
00:36:23,682 --> 00:36:27,184
and I asked if anyone wanted to try
772
00:36:27,186 --> 00:36:30,520
my new smoke juice,
that I was calling it by then.
773
00:36:30,522 --> 00:36:33,123
And, you know, if you want
a free sample, let me know
774
00:36:33,125 --> 00:36:34,791
and I'll send it to you.
775
00:36:34,793 --> 00:36:38,662
And kind of figured maybe,
12, 13 people would reply.
776
00:36:38,664 --> 00:36:40,897
And I had over 300 replies.
777
00:36:40,899 --> 00:36:42,165
And it took about two weeks
778
00:36:42,167 --> 00:36:44,000
and I got every single request out.
779
00:36:44,002 --> 00:36:45,902
And then the waiting began.
780
00:36:45,904 --> 00:36:48,705
And it was the longest week of my life.
781
00:36:48,707 --> 00:36:52,876
And so I'll never forget
about six days later
782
00:36:52,878 --> 00:36:53,877
I got an email
783
00:36:53,879 --> 00:36:56,746
from someone who I knew was sampling it.
784
00:36:56,748 --> 00:37:00,350
And, and I remember I had to pull over
785
00:37:00,352 --> 00:37:02,352
before reading the email
because I figured, okay,
786
00:37:02,354 --> 00:37:04,821
well it's all gonna come down to this.
787
00:37:04,823 --> 00:37:07,891
Either they hate it, or they love it.
788
00:37:07,893 --> 00:37:11,027
And, so I pulled over
789
00:37:11,029 --> 00:37:14,764
I looked at the email and it said:
790
00:37:14,766 --> 00:37:16,566
You have to tell me how I can buy this.
791
00:37:16,568 --> 00:37:19,002
And, I thought, okay well
792
00:37:19,004 --> 00:37:20,837
maybe we have something then.
793
00:37:20,839 --> 00:37:23,940
It was around 2010 and I saw a friend.
794
00:37:23,942 --> 00:37:26,876
He had a cigar, like,
795
00:37:26,878 --> 00:37:29,512
you know, e-cig.
796
00:37:29,514 --> 00:37:32,182
I asked him about it and thought:
Oh, that's cool.
797
00:37:32,184 --> 00:37:34,417
A few months later I did some research
798
00:37:34,419 --> 00:37:38,054
and I got online and I found
there was a company in the UK
799
00:37:38,056 --> 00:37:41,358
that was selling better devices
than what my friend had had
800
00:37:41,360 --> 00:37:43,193
and I bought one.
801
00:37:43,195 --> 00:37:46,296
And the day that e-cig arrived
802
00:37:46,298 --> 00:37:50,066
was it was a life changer.
803
00:37:50,068 --> 00:37:52,736
Literally, as soon as I started using it
804
00:37:52,738 --> 00:37:55,071
I never had another cigarette.
805
00:37:55,073 --> 00:37:56,953
I lost it one night when
I was out with friends.
806
00:37:56,977 --> 00:38:00,243
And in the morning, I couldn't find it,
and it was gone.
807
00:38:00,245 --> 00:38:02,379
And they're all quite expensive
back then and
808
00:38:02,381 --> 00:38:04,881
you had to order them from overseas
809
00:38:04,883 --> 00:38:06,916
and I couldn't afford
to replace it immediately,
810
00:38:06,918 --> 00:38:09,486
and I couldn't have even if I wanted to,
there were no shops.
811
00:38:09,488 --> 00:38:11,988
There was nowhere to buy them
in Australia at the time.
812
00:38:11,990 --> 00:38:13,490
So I went back to smokes.
813
00:38:13,492 --> 00:38:16,092
My sister died at
814
00:38:16,094 --> 00:38:17,560
34 years old
815
00:38:17,562 --> 00:38:20,063
from non-Hodgkin's lymphoma
816
00:38:20,065 --> 00:38:21,898
in her lungs.
817
00:38:21,900 --> 00:38:24,567
And, there's no question
that it was the smoking
818
00:38:24,569 --> 00:38:26,102
that did it to her.
819
00:38:26,104 --> 00:38:28,638
And, I've been trying to quit for years
820
00:38:28,640 --> 00:38:30,440
and this had been the thing,
the game changer,
821
00:38:30,464 --> 00:38:31,908
That changed everything for me.
822
00:38:31,910 --> 00:38:34,978
Not being able to buy it
locally just seemed insane.
823
00:38:34,980 --> 00:38:38,281
So I started a business and it was great.
824
00:38:38,283 --> 00:38:40,517
It was almost word of mouth
at the beginning it was
825
00:38:40,519 --> 00:38:42,319
just an online store.
826
00:38:42,321 --> 00:38:44,587
But it started to get some traction
827
00:38:44,589 --> 00:38:47,557
the hobbyist side of things
that you see today
828
00:38:47,559 --> 00:38:49,492
really started very, very early on
829
00:38:49,494 --> 00:38:51,661
with this kind of real obsession
830
00:38:51,663 --> 00:38:53,963
with precisely what these devices are.
831
00:38:53,965 --> 00:38:57,133
And what made two devices different.
832
00:38:57,135 --> 00:39:01,037
And that's really how it all started.
833
00:39:10,948 --> 00:39:13,650
As we've seen in so many
other areas of technology,
834
00:39:13,652 --> 00:39:16,152
Suddenly the cozy way
in which public policy
835
00:39:16,154 --> 00:39:19,956
has driven tobacco was
challenged by something new.
836
00:39:27,298 --> 00:39:30,734
I don't think that people
either on the public health side
837
00:39:30,736 --> 00:39:35,171
or the tobacco side,
expected how consumers would respond.
838
00:39:35,173 --> 00:39:37,173
'Cause it seems that the
formulation of the early
839
00:39:37,175 --> 00:39:40,877
e-cigarettes met a need
of a smoker to have what they
840
00:39:40,879 --> 00:39:43,980
really what many of them wanted,
70, 80% want.
841
00:39:43,982 --> 00:39:47,684
To get nicotine's pleasures without
getting the damaging effects.
842
00:39:47,686 --> 00:39:49,586
Have we got a solution for you.
843
00:39:49,588 --> 00:39:53,990
The all-exclusive smoking
everywhere electronic cigarette.
844
00:39:53,992 --> 00:39:56,559
Are you ready for a change?
845
00:39:56,561 --> 00:40:00,163
In 2009 and 2010, US customs agents
846
00:40:00,165 --> 00:40:02,832
seized almost 1,000
shipments of e-cigarettes
847
00:40:02,834 --> 00:40:04,000
at US ports.
848
00:40:13,043 --> 00:40:15,345
They made a determination that it was
849
00:40:15,347 --> 00:40:17,947
a drug delivery device.
850
00:40:17,949 --> 00:40:21,017
That since it was battery operated
851
00:40:21,019 --> 00:40:22,085
that it was a device.
852
00:40:22,087 --> 00:40:25,121
And therefore under their FDA drug delivery
853
00:40:25,123 --> 00:40:26,523
there wasn't FDA approval for it,
854
00:40:26,525 --> 00:40:28,858
that they could seize the product.
855
00:40:28,860 --> 00:40:30,627
And they seized, I think probably about
856
00:40:30,629 --> 00:40:32,362
half a million dollars worth of product.
857
00:40:32,364 --> 00:40:34,864
And the product, when they
got it back, was worthless.
858
00:40:34,866 --> 00:40:38,034
Two e-cigarette companies,
smoking everywhere and NJOY, sued the FDA
859
00:40:38,036 --> 00:40:39,302
in 2009.
860
00:40:39,304 --> 00:40:41,604
We were reasonably pessimistic at the time
861
00:40:41,606 --> 00:40:44,140
and of course,
we had nowhere near the numbers
862
00:40:44,142 --> 00:40:45,608
of people using the products.
863
00:40:45,610 --> 00:40:47,309
This was an industry that needed all the
864
00:40:47,311 --> 00:40:48,077
help it could get.
865
00:40:48,079 --> 00:40:50,246
One of our moderators
was actually day to day
866
00:40:50,248 --> 00:40:52,081
checking the court documents
867
00:40:52,083 --> 00:40:54,003
and finding out whether
there had been an update.
868
00:40:54,027 --> 00:40:55,485
We were on tenterhooks.
869
00:40:55,487 --> 00:40:58,588
I mean, I talk about the ECF
would only last two years,
870
00:40:58,590 --> 00:41:00,430
but right then,
we were thinking everything was
871
00:41:00,454 --> 00:41:01,658
gonna just disappear.
872
00:41:01,660 --> 00:41:04,561
There was absolutely
no certainty whatsoever
873
00:41:04,563 --> 00:41:06,563
that the judgment was gonna come back
874
00:41:06,565 --> 00:41:09,065
against what the FDA was doing at the time.
875
00:41:09,067 --> 00:41:11,901
There as definitely a prevailing sense that
876
00:41:11,903 --> 00:41:15,271
if the ruling came down in favor of the FDA
877
00:41:15,273 --> 00:41:17,907
it likely would have meant
the end of the industry
878
00:41:17,909 --> 00:41:20,610
before it really had had a chance
to get off the ground.
879
00:41:20,612 --> 00:41:23,913
I filed an amicus brief
with the do court of appeals
880
00:41:23,915 --> 00:41:27,116
in 2010 in support of their case.
881
00:41:27,118 --> 00:41:29,319
And we won.
882
00:41:29,321 --> 00:41:31,421
The US District Court
for the District of Columbia
883
00:41:31,423 --> 00:41:33,690
has issued a decision
granting leading global
884
00:41:33,692 --> 00:41:36,993
electronic cigarette brand NJOY's motion
885
00:41:36,995 --> 00:41:39,362
for preliminary injunction
seeking to prevent
886
00:41:39,364 --> 00:41:42,599
the FDA from detaining,
or refusing admission
887
00:41:42,601 --> 00:41:45,768
into the US of its electronic
cigarette products.
888
00:41:45,770 --> 00:41:49,305
We had the hearing in September of 2010.
889
00:41:49,307 --> 00:41:52,108
And actually on Pearl Harbor Day,
December 7th, voted
890
00:41:52,110 --> 00:41:53,443
three-nothing in our favor.
891
00:41:53,445 --> 00:41:55,178
The FDA tried to appeal again.
892
00:41:55,180 --> 00:41:56,779
They turned them down.
893
00:41:56,781 --> 00:41:58,448
They announced they weren't gonna appeal
894
00:41:58,450 --> 00:42:00,016
to the Supreme Court.
895
00:42:00,018 --> 00:42:01,818
There's a lot of celebrating going on.
896
00:42:01,820 --> 00:42:03,486
NJOY's a hero in this industry.
897
00:42:03,488 --> 00:42:06,456
For having carried that
case to its final conclusion
898
00:42:06,458 --> 00:42:07,790
they really are.
899
00:42:07,792 --> 00:42:10,326
Because without that,
I don't think anybody else
900
00:42:10,328 --> 00:42:11,961
could have stepped up to the plate.
901
00:42:11,963 --> 00:42:14,130
I remember thinking that
902
00:42:14,132 --> 00:42:16,499
this is the start of the industry.
903
00:42:16,501 --> 00:42:18,101
There's a new warning this morning that
904
00:42:18,125 --> 00:42:21,070
e-cigarettes may not be
as safe as they seem.
905
00:42:21,072 --> 00:42:23,239
The New England journal of medicine
says e-cigarette
906
00:42:23,241 --> 00:42:26,643
users are five to 15 times more likely
907
00:42:26,645 --> 00:42:29,245
to get formaldehyde related cancers
908
00:42:29,247 --> 00:42:30,847
than long-term smokers.
909
00:42:30,849 --> 00:42:34,717
Formaldehyde is the toxic
chemical found in the devices.
910
00:42:34,719 --> 00:42:36,519
This is the part in
our journey where people
911
00:42:36,543 --> 00:42:39,322
are actually using these devices
reached out to us.
912
00:42:39,324 --> 00:42:41,524
They felt like it had to save their lives,
913
00:42:41,526 --> 00:42:43,192
yet it was under attack.
914
00:42:43,194 --> 00:42:44,827
At first, we were skeptical.
915
00:42:44,829 --> 00:42:46,709
Just like everyone else,
we'd seen the headlines
916
00:42:46,711 --> 00:42:48,591
that vaping might be more
dangerous than smoking
917
00:42:48,615 --> 00:42:49,599
cigarettes.
918
00:42:49,601 --> 00:42:51,267
This is a dangerous product.
919
00:42:51,269 --> 00:42:54,370
It is a poisonous product of nicotine.
920
00:42:54,372 --> 00:42:56,573
New studies show that
e-cigarettes are more deadly
921
00:42:56,575 --> 00:42:58,107
than regular cigarettes?
922
00:42:58,109 --> 00:42:59,776
These really have me concerned.
923
00:42:59,778 --> 00:43:03,246
These products
are exposing you to a variety
924
00:43:03,248 --> 00:43:04,547
of toxic chemicals.
925
00:43:04,549 --> 00:43:06,249
Understanding that over a billion people
926
00:43:06,251 --> 00:43:08,217
are gonna die this century from smoking
927
00:43:08,219 --> 00:43:10,219
we knew we had to find the truth.
928
00:43:10,221 --> 00:43:12,388
Because I'm not a smoker, or a vaper,
929
00:43:12,390 --> 00:43:14,257
we packed our bags
and headed around the world
930
00:43:14,259 --> 00:43:17,193
to meet with leading scientists
and health experts
931
00:43:17,195 --> 00:43:19,596
to find out what was really going on.
932
00:43:22,533 --> 00:43:24,801
I think the first thing
the world needs to know
933
00:43:24,803 --> 00:43:28,071
about vaping is that all of the harm
934
00:43:28,073 --> 00:43:30,573
and the billion lives
that we're talking about
935
00:43:30,575 --> 00:43:33,443
and in tobacco use, comes from smoking,
936
00:43:33,445 --> 00:43:35,311
Comes from setting fire to it
937
00:43:35,313 --> 00:43:36,546
and inhaling the smoke.
938
00:43:36,548 --> 00:43:40,316
So it's the toxic particles,
the toxic gases.
939
00:43:40,318 --> 00:43:42,251
That's what's doing the damage.
940
00:43:42,253 --> 00:43:45,321
The real problem is if
you set tobacco a light
941
00:43:45,323 --> 00:43:47,256
and you inhale it,
942
00:43:47,258 --> 00:43:49,125
It's bad for you.
943
00:43:49,127 --> 00:43:51,828
If you put a piece of beef in the oven
944
00:43:51,830 --> 00:43:53,429
and you overcook it
945
00:43:53,431 --> 00:43:55,298
and you eat it, it's bad for you.
946
00:43:55,300 --> 00:43:58,101
Anything you set to light
and inhale or ingest
947
00:43:58,103 --> 00:43:59,569
is bad for you.
948
00:43:59,571 --> 00:44:01,938
If you weren't to smoke,
you've solved the problem.
949
00:44:01,940 --> 00:44:03,673
We know how to deal with the smoke.
950
00:44:03,675 --> 00:44:06,075
So, I think people working on this
951
00:44:06,077 --> 00:44:08,344
every morning,
just like Clinton when he first ran
952
00:44:08,346 --> 00:44:09,979
for president had that sign saying,
953
00:44:09,981 --> 00:44:11,514
"it's the economy stupid."
954
00:44:11,516 --> 00:44:14,117
To remind him every day
what to concentrate on.
955
00:44:14,119 --> 00:44:15,818
It's really simple.
956
00:44:15,820 --> 00:44:19,756
It's the smoke stupid.
957
00:44:19,758 --> 00:44:22,859
A normal cigarette has
at least 4,000 toxicants.
958
00:44:22,861 --> 00:44:25,695
Including... it has nicotine, as well.
959
00:44:25,697 --> 00:44:29,032
And if a consumer
would take all of that on board
960
00:44:29,034 --> 00:44:31,300
they are... one out of two
of those consumers
961
00:44:31,302 --> 00:44:34,704
will develop disease
and die an early death.
962
00:44:34,706 --> 00:44:36,272
Solid evidence to back that up.
963
00:44:36,274 --> 00:44:39,442
If somebody would have said:
"Bill, can you think of a"
964
00:44:39,444 --> 00:44:43,312
"parameters of a product
to replace cigarettes."
965
00:44:43,314 --> 00:44:45,194
Theoretically I've had said:
"Well, it would be"
966
00:44:45,218 --> 00:44:46,983
"99% less hazardous than cigarettes."
967
00:44:46,985 --> 00:44:49,452
"It wouldn't be addicting non-smokers."
968
00:44:49,454 --> 00:44:52,555
"It wouldn't encourage anybody
to switch to cigarettes."
969
00:44:52,557 --> 00:44:55,625
"And it would help lots
of people quit smoking."
970
00:44:55,627 --> 00:45:00,196
That's the ideal solution
to the cigarette epidemic
971
00:45:00,198 --> 00:45:02,465
in this world.
972
00:45:02,467 --> 00:45:04,534
And it's called vaping.
973
00:45:04,536 --> 00:45:06,069
It's not smoking.
974
00:45:06,071 --> 00:45:07,203
There's no tobacco.
975
00:45:07,205 --> 00:45:08,838
Nothing is lit on fire.
976
00:45:08,840 --> 00:45:10,807
Vaping uses a battery,
977
00:45:10,809 --> 00:45:13,042
which powers an atomizer,
978
00:45:13,044 --> 00:45:14,544
which vaporizes a liquid.
979
00:45:14,546 --> 00:45:16,679
Which may, or may not, have nicotine in it,
980
00:45:16,681 --> 00:45:20,083
has a flavoring,
and is made with an FDA approved
981
00:45:20,085 --> 00:45:22,151
food grade liquid base.
982
00:45:22,153 --> 00:45:24,420
Well I first became
interested when some of the most
983
00:45:24,422 --> 00:45:27,523
hardened smokers that I saw
as a general practitioner
984
00:45:27,525 --> 00:45:29,358
started giving up with the use of these.
985
00:45:29,360 --> 00:45:31,828
That really sort of sparked my fascination
986
00:45:31,830 --> 00:45:34,931
with this whole idea of turning the idea
987
00:45:34,933 --> 00:45:37,366
of quitting on its head
instead of being about
988
00:45:37,368 --> 00:45:38,935
denial and withdrawal.
989
00:45:38,937 --> 00:45:40,737
But being about something exciting
990
00:45:40,739 --> 00:45:42,271
and something better than smoking.
991
00:45:42,273 --> 00:45:44,006
It's gonna be one of the biggest
992
00:45:44,008 --> 00:45:46,375
contributions to public health
this century.
993
00:45:46,377 --> 00:45:50,246
It's a really transformative technology.
994
00:45:50,248 --> 00:45:52,882
And just think back a hundred or plus years
995
00:45:52,884 --> 00:45:55,618
when the cigarette was first invented,
996
00:45:55,620 --> 00:45:57,453
that was transformative.
997
00:45:57,455 --> 00:45:59,555
It did away with all the other kinds of
998
00:45:59,557 --> 00:46:00,890
tobacco products.
999
00:46:00,892 --> 00:46:03,526
E-cigarettes are gonna be
equally transformative.
1000
00:46:03,528 --> 00:46:06,129
It can save a billion lives.
1001
00:46:18,008 --> 00:46:20,409
Anytime someone attacks
a promising alternative
1002
00:46:20,411 --> 00:46:21,911
to a massive problem
1003
00:46:21,913 --> 00:46:24,247
and you have to ask, why?
1004
00:46:24,249 --> 00:46:26,048
The answer is money.
1005
00:46:26,050 --> 00:46:27,550
Money!
1006
00:46:27,552 --> 00:46:31,888
And one of the most fascinating
alliances in history.
1007
00:46:31,890 --> 00:46:34,457
Well there are lots of forces that play
1008
00:46:34,459 --> 00:46:36,392
pro-vaping, and anti-vaping.
1009
00:46:36,394 --> 00:46:38,661
And it's hugely complex.
1010
00:46:38,663 --> 00:46:41,330
The war on vaping began
with the FDA's attack.
1011
00:46:41,332 --> 00:46:43,599
But they weren't the only ones
on their side.
1012
00:46:43,601 --> 00:46:45,935
To fully understand this alliance
that formed,
1013
00:46:45,937 --> 00:46:47,770
we need to go to the American South
1014
00:46:47,772 --> 00:46:50,306
and the theory of the
baptists and the bootleggers.
1015
00:46:50,308 --> 00:46:52,308
In many counties, they hold periodic votes
1016
00:46:52,310 --> 00:46:54,510
to decide the fate of alcohol sales.
1017
00:46:54,512 --> 00:46:56,612
An unholy alliance forms
between the preachers
1018
00:46:56,614 --> 00:46:59,415
who don't want alcohol
being used in their communities
1019
00:46:59,417 --> 00:47:01,450
and the bootleggers
are willing to sell alcohol
1020
00:47:01,452 --> 00:47:03,953
when and where it's not legal.
1021
00:47:03,955 --> 00:47:06,522
They're happy to help the preachers
restrict alcohol sales
1022
00:47:06,524 --> 00:47:08,958
because that kills their competition.
1023
00:47:08,960 --> 00:47:11,527
It's a classic example
of the enemy of my enemy
1024
00:47:11,529 --> 00:47:12,862
is my friend.
1025
00:47:12,864 --> 00:47:14,784
At the end of the day
they both drive around town
1026
00:47:14,808 --> 00:47:18,634
with the same bumper stickers.
1027
00:47:18,636 --> 00:47:20,716
Unfortunately,
counties that vote to restrict alcohol
1028
00:47:20,740 --> 00:47:23,506
sales have higher rates
of drunk driving fatalities.
1029
00:47:23,508 --> 00:47:26,375
We see the same two sides
in the vaping wars.
1030
00:47:26,377 --> 00:47:28,544
You have the bootleggers
who are opposed to vaping
1031
00:47:28,546 --> 00:47:30,379
for business reasons.
1032
00:47:30,381 --> 00:47:32,982
And you have the preachers
who are opposed to vaping
1033
00:47:32,984 --> 00:47:34,483
on moralistic grounds.
1034
00:47:37,988 --> 00:47:39,889
Well let's talk about the bootlegger side.
1035
00:47:39,891 --> 00:47:41,524
Remember big tobacco?
1036
00:47:41,526 --> 00:47:43,492
They don't like competition
for their one trillion
1037
00:47:43,494 --> 00:47:44,727
dollar business.
1038
00:47:44,729 --> 00:47:47,163
Analysts say electronic, or e-cigarettes
1039
00:47:47,165 --> 00:47:49,198
will become a two billion dollar industry
1040
00:47:49,200 --> 00:47:51,234
worldwide by the end of the year.
1041
00:47:51,236 --> 00:47:53,502
With some predicting sales will outpace,
1042
00:47:53,504 --> 00:47:56,305
conventional cigarettes
within five to 10 years.
1043
00:47:56,307 --> 00:47:58,040
Cigarette companies realize
1044
00:47:58,042 --> 00:48:00,243
that e-cigarettes are now a threat
1045
00:48:00,245 --> 00:48:01,410
to the old business.
1046
00:48:01,412 --> 00:48:02,345
And, are they?
1047
00:48:02,347 --> 00:48:06,282
It's one of the very rare cases
where you have
1048
00:48:06,284 --> 00:48:08,551
such controversy about the product.
1049
00:48:08,553 --> 00:48:12,822
And to the point that
people don't understand that
1050
00:48:12,824 --> 00:48:16,425
it is the main competitor
of tobacco cigarettes today.
1051
00:48:16,427 --> 00:48:20,263
The e-cigarette is the main
competitor of tobacco cigarettes.
1052
00:48:37,047 --> 00:48:39,015
Some people have had changes in behavior,
1053
00:48:39,017 --> 00:48:41,217
hostility, agitation, depressed mood,
1054
00:48:41,219 --> 00:48:43,252
and suicidal thoughts
or actions while taking
1055
00:48:43,254 --> 00:48:44,787
or after stopping Chantix.
1056
00:48:44,789 --> 00:48:47,189
Some people can have allergic
or serious skin reactions
1057
00:48:47,191 --> 00:48:49,358
to Chantix, some of which
can be life threatening.
1058
00:48:49,360 --> 00:48:51,227
Patients also reported trouble sleeping
1059
00:48:51,229 --> 00:48:53,596
and vivid, unusual or strange dreams.
1060
00:48:53,598 --> 00:48:55,765
Talk to your doctor
to find out if prescription
1061
00:48:55,767 --> 00:48:57,566
Chantix is right for you.
1062
00:48:57,568 --> 00:49:00,102
Drug companies know that doctors hold all
1063
00:49:00,104 --> 00:49:02,571
the real power
in the prescription drug business.
1064
00:49:02,573 --> 00:49:04,907
Break the hold of nicotine addiction.
1065
00:49:04,909 --> 00:49:07,743
See your doctor about treatments.
1066
00:49:07,745 --> 00:49:09,612
While they spend nearly
four billion dollars
1067
00:49:09,614 --> 00:49:11,580
a year marketing directly to us,
1068
00:49:11,582 --> 00:49:15,651
they spend an estimated
24 billion dollars a year
1069
00:49:15,653 --> 00:49:17,453
marketing directly to doctors.
1070
00:49:17,455 --> 00:49:19,555
Big pharmaceutical companies also lovingly
1071
00:49:19,557 --> 00:49:21,824
known as Big Pharma, want to protect their
1072
00:49:21,826 --> 00:49:25,561
six billion dollar nicotine
replacement therapy business.
1073
00:49:25,563 --> 00:49:27,496
Not only are they trying to ban
1074
00:49:27,498 --> 00:49:29,465
all their competitors,
1075
00:49:29,467 --> 00:49:31,400
The smoke-free alternatives,
1076
00:49:31,402 --> 00:49:33,803
But they are trying to promote
gums, patches,
1077
00:49:33,805 --> 00:49:35,938
lozenges and any FDA approved drugs
1078
00:49:35,940 --> 00:49:38,007
as the only effective was to quit smoking.
1079
00:49:38,009 --> 00:49:40,943
I'm not a big fan of Nicotrol, Nicaband,
1080
00:49:41,244 --> 00:49:41,978
Habitrol.
1081
00:49:42,612 --> 00:49:44,313
The inhalers.
1082
00:49:44,315 --> 00:49:46,615
Which contain the exact
same thing that vaping
1083
00:49:46,617 --> 00:49:47,516
devices have.
1084
00:49:47,518 --> 00:49:48,918
The propylene glycol.
1085
00:49:48,920 --> 00:49:51,320
The only thing it doesn't
have is the the flavors.
1086
00:49:51,322 --> 00:49:52,655
Nicotine replacement therapy
1087
00:49:52,657 --> 00:49:56,759
which is not an attractive product at all.
1088
00:49:56,761 --> 00:49:59,795
And it does not deliver
the success that it should.
1089
00:49:59,797 --> 00:50:02,298
Okay, I'm gonna cook the purple one.
1090
00:50:02,300 --> 00:50:05,501
He gets the prescription from his doctor.
1091
00:50:05,503 --> 00:50:07,703
It's also found in the over the counter
1092
00:50:07,705 --> 00:50:10,039
anti-smoking drug Zyban.
1093
00:50:10,041 --> 00:50:12,875
But crushed, cooked, and injected
1094
00:50:12,877 --> 00:50:15,611
it delivers a crack cocaine-like high.
1095
00:50:15,613 --> 00:50:17,646
Each hit leaves a scar,
1096
00:50:17,648 --> 00:50:20,182
skin abscesses, collapsed veins,
1097
00:50:20,184 --> 00:50:21,650
and clogged arteries.
1098
00:50:21,652 --> 00:50:24,120
Injuries attributed to injecting Wellbutrin
1099
00:50:24,122 --> 00:50:25,388
and Zyban.
1100
00:50:25,390 --> 00:50:27,490
It's killed six people in Ontario.
1101
00:50:27,492 --> 00:50:29,792
People go out
and get prescription for Chantix.
1102
00:50:29,794 --> 00:50:32,194
No, that was fast-tracked
through the FDA.
1103
00:50:32,196 --> 00:50:33,896
It has a black box warning on it.
1104
00:50:33,898 --> 00:50:35,865
Could cause you to have suicidal thoughts.
1105
00:50:35,867 --> 00:50:37,500
Could cause you to commit suicide.
1106
00:50:37,502 --> 00:50:40,469
But that's fine, let's just keep selling
that crap, you know.
1107
00:50:40,471 --> 00:50:42,505
If you look at the United Kingdom
1108
00:50:42,507 --> 00:50:45,341
and the solid evidence
which is being built up by
1109
00:50:45,343 --> 00:50:47,977
Robert Wist, it shows without any doubt
1110
00:50:47,979 --> 00:50:51,414
that e-cigarettes have already supplanted
1111
00:50:51,416 --> 00:50:54,483
nicotine replacement therapy, medicine,
1112
00:50:54,485 --> 00:50:56,919
as the preferred way for smokers to quit
1113
00:50:56,921 --> 00:51:00,156
or to substitute their smoking.
1114
00:51:00,158 --> 00:51:02,525
So if you have a pharmaceutical company
1115
00:51:02,527 --> 00:51:04,827
who's starting to see
your share of the market
1116
00:51:04,829 --> 00:51:06,695
on nicotine replacement therapy
1117
00:51:06,697 --> 00:51:09,832
slide relative to these... up and coming
1118
00:51:09,834 --> 00:51:11,767
e-cig people, what are you gonna do?
1119
00:51:11,769 --> 00:51:14,703
You're gonna sit on your bum
and do nothing?
1120
00:51:22,512 --> 00:51:24,847
Under the Korean law, electronic cigarettes
1121
00:51:24,849 --> 00:51:26,215
are considered cigarettes.
1122
00:51:26,217 --> 00:51:28,451
Until comprehensive research
proves that e-cigarettes
1123
00:51:28,453 --> 00:51:31,887
are harm-free,
and contribute to quitting smoking.
1124
00:51:31,889 --> 00:51:34,590
Nicotine patches or chews
that are scientifically proven
1125
00:51:34,592 --> 00:51:36,859
to be safe, should be promoted.
1126
00:51:36,861 --> 00:51:39,895
It made sense to find
big tobacco and Big Pharma
1127
00:51:39,897 --> 00:51:42,598
in the bootlegger camp,
'cause they sell things.
1128
00:51:42,600 --> 00:51:44,900
But it was confusing to us
when we found national
1129
00:51:44,902 --> 00:51:47,470
governments were right there with them.
1130
00:51:47,472 --> 00:51:49,905
Governments worldwide are the biggest
1131
00:51:49,907 --> 00:51:52,775
shareholders in the revenue of cigarettes.
1132
00:51:52,777 --> 00:51:54,910
Using the United States as an a example,
1133
00:51:54,912 --> 00:51:58,581
in 2010, the year that the FDA
went after vaping,
1134
00:51:58,583 --> 00:52:00,783
the Federal Government
collected 15 and a half
1135
00:52:00,785 --> 00:52:02,785
billion dollars in tobacco taxes.
1136
00:52:02,787 --> 00:52:05,988
Just three years later,
after vaping began to take off,
1137
00:52:05,990 --> 00:52:09,125
tobacco taxes were down
to 14 billion dollars.
1138
00:52:09,127 --> 00:52:11,961
That's a difference of
one and a half billion dollars.
1139
00:52:11,963 --> 00:52:16,765
The e-cigarette industry
should be put out of business.
1140
00:52:16,767 --> 00:52:18,607
The government's getting
billions of billions
1141
00:52:18,631 --> 00:52:19,835
of billions of tax revenue.
1142
00:52:19,837 --> 00:52:21,637
But it's not just the taxes.
1143
00:52:21,639 --> 00:52:24,273
Some countries actually own
their own tobacco companies.
1144
00:52:24,275 --> 00:52:28,444
The Chinese National Tobacco Corporation
1145
00:52:28,446 --> 00:52:31,747
is the main supplier of cigarettes.
1146
00:52:31,749 --> 00:52:34,850
It's 100% owned by the Chinese government.
1147
00:52:34,852 --> 00:52:37,019
So in effect, the Chinese government
1148
00:52:37,021 --> 00:52:39,822
is the world's largest tobacco company.
1149
00:52:39,824 --> 00:52:42,358
Japan tobacco owns the Camel brand.
1150
00:52:42,360 --> 00:52:44,360
Besides those two,
there are 14 other countries
1151
00:52:44,362 --> 00:52:46,996
that own large tobacco companies.
1152
00:52:52,770 --> 00:52:54,770
So who are the preachers?
1153
00:52:54,772 --> 00:52:56,805
Unfortunately, these are the people smokers
1154
00:52:56,807 --> 00:52:58,107
go to for advice.
1155
00:52:58,109 --> 00:52:59,989
Their medical professionals
and other healthcare
1156
00:53:00,013 --> 00:53:00,713
organizations.
1157
00:53:00,811 --> 00:53:01,710
Like the CDC,
1158
00:53:01,712 --> 00:53:02,945
FDA,
1159
00:53:02,947 --> 00:53:04,613
And the world health organization.
1160
00:53:04,615 --> 00:53:06,849
The fundamental truth, I think is that
1161
00:53:06,851 --> 00:53:08,884
the battle in the end
became very personalized.
1162
00:53:08,886 --> 00:53:11,687
It became public health
versus the tobacco industry.
1163
00:53:11,689 --> 00:53:14,156
Tobacco control has had decades of doing
1164
00:53:14,158 --> 00:53:15,357
the same things.
1165
00:53:15,359 --> 00:53:17,860
Just, you know, screwing down the controls
1166
00:53:17,862 --> 00:53:21,197
a bit harder,
increasing the taxes a bit more.
1167
00:53:21,199 --> 00:53:22,331
Doing plain packaging.
1168
00:53:22,333 --> 00:53:24,800
None of which I disagree with.
1169
00:53:24,802 --> 00:53:29,138
But, when something comes out
of totally out of left field,
1170
00:53:29,140 --> 00:53:31,006
I don't think they know
how to deal with it.
1171
00:53:31,008 --> 00:53:33,209
The groups that were
kind of in charge of that
1172
00:53:33,211 --> 00:53:37,513
around the world,
felt that really they were in the
1173
00:53:37,515 --> 00:53:39,148
final leg, the final push
1174
00:53:39,150 --> 00:53:41,016
would just end this story forever.
1175
00:53:41,018 --> 00:53:43,519
And now we cannot allow e-cigarettes
1176
00:53:43,521 --> 00:53:45,921
to snuff out the progress we've made
1177
00:53:45,923 --> 00:53:49,191
preventing nicotine addiction
and its deadly consequences.
1178
00:53:49,193 --> 00:53:52,094
It's shocking to hear,
I almost, you know, flinch
1179
00:53:52,096 --> 00:53:55,231
when I hear, colleagues saying things
1180
00:53:55,233 --> 00:53:58,033
about e-cigarettes that we know,
or they should know
1181
00:53:58,035 --> 00:54:01,370
are completely wrong,
exaggerated, or scare-mongering.
1182
00:54:01,372 --> 00:54:03,272
There's too much of that going on.
1183
00:54:03,274 --> 00:54:05,708
We don't know enough research in terms of
1184
00:54:05,710 --> 00:54:06,775
the long-term risks.
1185
00:54:06,777 --> 00:54:08,611
The jury's out on this one.
1186
00:54:08,613 --> 00:54:10,846
They might, or might not
be able to help you quit,
1187
00:54:10,848 --> 00:54:13,882
but there are definite
harms that they can cause.
1188
00:54:13,884 --> 00:54:16,418
We don't yet know about vaping.
1189
00:54:16,420 --> 00:54:17,853
It's the same as antifreeze.
1190
00:54:17,855 --> 00:54:19,755
We used to have very dangerous products
1191
00:54:19,757 --> 00:54:21,890
and the makers of those
used to lie about those.
1192
00:54:21,892 --> 00:54:24,126
We now have much safer products
1193
00:54:24,128 --> 00:54:26,528
and the public health
communities lying about those.
1194
00:54:26,530 --> 00:54:29,265
We know that they don't
actually allow people
1195
00:54:29,267 --> 00:54:30,733
to stop smoking.
1196
00:54:30,735 --> 00:54:32,735
Now there's even more evidence that
1197
00:54:32,737 --> 00:54:36,138
these are a gateway to
smoking regular cigarettes.
1198
00:54:36,140 --> 00:54:39,375
These cigarette makers
are making these for kids.
1199
00:54:39,377 --> 00:54:42,211
Because they make chocolate,
and other flavors.
1200
00:54:42,213 --> 00:54:43,779
What's going on?
1201
00:54:43,781 --> 00:54:45,948
Frankly, they don't think
they can see too clearly
1202
00:54:45,950 --> 00:54:48,550
sometimes when it comes to a product
1203
00:54:48,552 --> 00:54:50,986
that involves nicotine, like e-cigarettes.
1204
00:54:50,988 --> 00:54:55,591
Because of the association
with tobacco that just
1205
00:54:55,593 --> 00:54:57,993
seems to blot out the sun for these people.
1206
00:54:57,995 --> 00:55:00,229
And they can't look at the facts
as objectively
1207
00:55:00,231 --> 00:55:01,730
as they otherwise might.
1208
00:55:01,732 --> 00:55:04,500
In many people's mind,
nicotine is so closely
1209
00:55:04,502 --> 00:55:08,904
associated with tobacco and smoke.
1210
00:55:08,906 --> 00:55:11,006
That they don't separate out.
1211
00:55:11,008 --> 00:55:13,342
This is just one of the components
1212
00:55:13,344 --> 00:55:15,077
in a cigarette.
1213
00:55:15,079 --> 00:55:17,680
What we always used to say
in the stop smoking services
1214
00:55:17,682 --> 00:55:21,750
is that nicotine is as addictive
as heroin and cocaine.
1215
00:55:21,752 --> 00:55:25,954
But actually, we're finding more now
1216
00:55:25,956 --> 00:55:28,023
that once you take it out of the cigarette
1217
00:55:28,025 --> 00:55:30,626
which we know has got other chemicals into
1218
00:55:30,628 --> 00:55:33,028
enhance the action of nicotine,
1219
00:55:33,030 --> 00:55:35,497
it doesn't seem to be so addictive.
1220
00:55:35,499 --> 00:55:38,300
You never see anyone
sniffing pure nicotine.
1221
00:55:38,302 --> 00:55:40,836
You never see anyone
injecting pure nicotine.
1222
00:55:40,838 --> 00:55:44,039
No one wants to inject or to use
nicotine in a pure form,
1223
00:55:44,041 --> 00:55:46,275
and you know it would be much cheaper
1224
00:55:46,277 --> 00:55:50,012
to get nicotine as a solution,
1225
00:55:50,014 --> 00:55:52,281
rather than to use,
to take it from cigarettes.
1226
00:55:52,283 --> 00:55:53,963
But everyone likes cigarettes because it's
1227
00:55:53,987 --> 00:55:55,317
not only nicotine.
1228
00:55:55,319 --> 00:55:57,186
It's not particularly dangerous in itself.
1229
00:55:57,188 --> 00:55:59,555
Some people are saying,
well, in terms of risk
1230
00:55:59,557 --> 00:56:02,191
it may be on the level with, say, coffee
1231
00:56:02,193 --> 00:56:03,492
or something like that.
1232
00:56:03,494 --> 00:56:06,328
Nicotine is a mild stimulant.
1233
00:56:06,330 --> 00:56:10,065
We have data from Sweden
which... where they have
1234
00:56:10,067 --> 00:56:12,668
huge rates of nicotine use
1235
00:56:12,670 --> 00:56:14,069
lifelong use.
1236
00:56:14,071 --> 00:56:16,839
The rates of lung cancer are half that
1237
00:56:16,841 --> 00:56:18,073
of the rest of Europe.
1238
00:56:18,075 --> 00:56:19,908
The rates of heart attacks are half that
1239
00:56:19,910 --> 00:56:21,210
of the rest of Europe.
1240
00:56:21,212 --> 00:56:23,412
And the reason is because
the tobacco they use
1241
00:56:23,414 --> 00:56:27,082
is a special smokeless
pasteurized product called Snus,
1242
00:56:27,084 --> 00:56:30,586
which is a harm-reduction product,
much the same
1243
00:56:30,588 --> 00:56:32,321
as electronic cigarettes are.
1244
00:56:32,323 --> 00:56:37,025
And so we know that really
lifelong use of nicotine
1245
00:56:37,027 --> 00:56:39,828
you can't measure any significant health
1246
00:56:39,830 --> 00:56:41,230
impacts from that.
1247
00:56:41,232 --> 00:56:44,066
The data we have on that is,
it really comes from
1248
00:56:44,068 --> 00:56:47,202
looking at people using patches and gums.
1249
00:56:47,204 --> 00:56:50,038
And the data show that you can use nicotine
1250
00:56:50,040 --> 00:56:51,373
for many many years.
1251
00:56:51,375 --> 00:56:54,042
Many people have gone
on to be lifelong users
1252
00:56:54,044 --> 00:56:56,111
including I might say my sister,
1253
00:56:56,113 --> 00:56:59,081
with no additional risk,
but dramatic declines
1254
00:56:59,083 --> 00:57:01,583
in their probability of risks.
1255
00:57:01,585 --> 00:57:04,019
And I think part of it
is the way physicians,
1256
00:57:04,021 --> 00:57:06,088
nurses, health professionals get trained
1257
00:57:06,090 --> 00:57:08,023
and the way they send their message forward
1258
00:57:08,025 --> 00:57:11,226
they often don't know
that very simple fact.
1259
00:57:11,228 --> 00:57:14,096
What I'm extremely
disappointed with in myself
1260
00:57:14,098 --> 00:57:16,198
and in our movement, especially around the
1261
00:57:16,200 --> 00:57:19,201
framework convention on tobacco control
1262
00:57:19,203 --> 00:57:23,138
is that we did not recognize
the simple role of nicotine,
1263
00:57:23,140 --> 00:57:25,073
molecule nicotine,
1264
00:57:25,075 --> 00:57:28,043
and the possibility
of tobacco on reduction.
1265
00:57:28,045 --> 00:57:30,212
Frankly you don't get people to move
1266
00:57:30,214 --> 00:57:32,247
and especially not one 1.4 billion people
1267
00:57:32,249 --> 00:57:34,716
to move by giving them a sermon.
1268
00:57:34,718 --> 00:57:37,586
And lecturing them and saying,
you quit, or you die.
1269
00:57:37,588 --> 00:57:40,255
Here's some nicotine
replacement therapy, or gum
1270
00:57:40,257 --> 00:57:42,958
or your patch,
you'll only be allowed to use it
1271
00:57:42,960 --> 00:57:44,259
for 12 weeks.
1272
00:57:44,261 --> 00:57:48,096
Because, you're the bad person,
you need to stop smoking.
1273
00:57:48,098 --> 00:57:52,100
And use this and then let's hope
that we can fix you.
1274
00:57:52,102 --> 00:57:55,571
And that's a gap, and it's a great failing.
1275
00:57:59,810 --> 00:58:03,178
What struck me,
was in my career, which extends
1276
00:58:03,180 --> 00:58:06,982
from working on tobacco
in South Africa through who,
1277
00:58:06,984 --> 00:58:09,518
is how rarely we actually make the point
1278
00:58:09,520 --> 00:58:13,121
very clearly, that nicotine addicts,
tar kills.
1279
00:58:13,123 --> 00:58:16,024
That very simple separation
of what's in a product.
1280
00:58:16,026 --> 00:58:17,346
And yet we've known it for years.
1281
00:58:17,348 --> 00:58:19,214
It was in the original
Surgeon General's report
1282
00:58:19,216 --> 00:58:21,630
in 1964, clearly stated
1283
00:58:21,632 --> 00:58:24,132
that long-term use of nicotine alone
confers
1284
00:58:24,134 --> 00:58:27,169
very little to no harms on people.
1285
00:58:27,171 --> 00:58:29,938
Do those professionals actually know
1286
00:58:29,940 --> 00:58:32,341
how people die of smoking?
1287
00:58:32,343 --> 00:58:35,477
And then you get to
the disturbing fact that
1288
00:58:35,479 --> 00:58:38,881
if you ask the question to, let's say
1289
00:58:38,883 --> 00:58:41,183
the physicians in America:
1290
00:58:41,185 --> 00:58:43,285
"Does nicotine cause cancer?"
1291
00:58:43,287 --> 00:58:44,453
Simple question.
1292
00:58:44,455 --> 00:58:46,221
Does that cause cancer?
1293
00:58:46,223 --> 00:58:48,891
70% of them would say yes.
1294
00:58:50,760 --> 00:58:53,195
And the science is absolutely clear
1295
00:58:53,197 --> 00:58:56,164
that nicotine is not a carcinogen.
1296
00:58:56,166 --> 00:58:57,866
It is an addictive agent.
1297
00:58:57,868 --> 00:59:01,303
So it's part of the ritual
and the attractiveness
1298
00:59:01,305 --> 00:59:02,738
of people smoking cigarettes.
1299
00:59:02,740 --> 00:59:05,240
But it's not the nicotine that kills,
1300
00:59:05,242 --> 00:59:06,675
it's the tar and the smoke.
1301
00:59:06,677 --> 00:59:10,145
We weren't honest with our patients.
1302
00:59:12,081 --> 00:59:16,151
If health professionals,
and those who are in a position
1303
00:59:16,153 --> 00:59:19,254
of trust, where people
would want to confide
1304
00:59:19,256 --> 00:59:22,324
or discuss quitting,
1305
00:59:22,326 --> 00:59:25,193
you would want them
to have the right information.
1306
00:59:25,195 --> 00:59:27,329
And that, to me, was the shocking
1307
00:59:27,331 --> 00:59:30,165
part, in myself, is that I
1308
00:59:30,167 --> 00:59:33,001
did not know that nicotine
is not a carcinogen.
1309
00:59:33,003 --> 00:59:35,203
So where I would have been
in a position to help
1310
00:59:35,205 --> 00:59:38,240
my patients, or family members who smoke
1311
00:59:38,242 --> 00:59:41,877
with less harmful products
1312
00:59:41,879 --> 00:59:45,280
so that they, if they couldn't stop
or quit smoking
1313
00:59:45,282 --> 00:59:47,683
they'd at least switch
to something less harmful.
1314
00:59:47,685 --> 00:59:49,885
And unfortunately, the health professionals
1315
00:59:49,887 --> 00:59:52,287
especially physicians are normally
1316
00:59:52,289 --> 00:59:54,623
not in a position where they get
1317
00:59:54,625 --> 00:59:56,959
feedback when they are wrong.
1318
00:59:56,961 --> 01:00:00,362
Very honest to say that
I personally got it wrong.
1319
01:00:03,267 --> 01:00:07,369
FDA's own funded
scientists came out and said
1320
01:00:07,371 --> 01:00:11,540
that vapers are exposed to dramatically
1321
01:00:11,542 --> 01:00:14,376
less toxicants than
1322
01:00:14,378 --> 01:00:15,777
smokers.
1323
01:00:15,779 --> 01:00:18,880
And they are exposed
to very similar levels of toxicants
1324
01:00:18,882 --> 01:00:21,049
as non-tobacco users.
1325
01:00:21,051 --> 01:00:24,653
Unfortunately, the FDA officials, when they
1326
01:00:24,655 --> 01:00:27,322
talk to the news media, don't say that.
1327
01:00:27,324 --> 01:00:30,792
The dilemma is you,
you can't get 1.4 billion people.
1328
01:00:30,794 --> 01:00:32,628
It's the size of the catholic church.
1329
01:00:32,630 --> 01:00:37,232
It's the size of the Indian population.
1330
01:00:37,234 --> 01:00:40,235
All to quit smoking cigarettes tomorrow.
1331
01:00:40,237 --> 01:00:42,504
It's just not going to happen.
1332
01:00:42,506 --> 01:00:46,008
So the alternative is to provide safer,
1333
01:00:46,010 --> 01:00:49,311
not safe, but safer alternatives.
1334
01:00:49,313 --> 01:00:51,146
All these other products are so much less
1335
01:00:51,148 --> 01:00:52,481
hazardous.
1336
01:00:52,483 --> 01:00:55,117
And yet, our public health
agencies are saying:
1337
01:00:55,119 --> 01:00:58,120
No, no, you have to
absolutely stop all tobacco
1338
01:00:58,122 --> 01:00:59,354
and all nicotine use.
1339
01:00:59,356 --> 01:01:00,355
That's their goal.
1340
01:01:16,906 --> 01:01:18,626
As we look at the arguments against vaping
1341
01:01:18,650 --> 01:01:22,010
from the preachers, it seems
that there's an issue of pride.
1342
01:01:22,012 --> 01:01:24,179
Nobody likes to admit that they're wrong,
1343
01:01:24,181 --> 01:01:26,348
Especially when they're the expert.
1344
01:01:35,391 --> 01:01:37,025
My name is Serena Chen, I'm with the
1345
01:01:37,027 --> 01:01:39,194
American Lung Association.
1346
01:01:39,196 --> 01:01:41,663
Every time we watched
a public hearing about vaping
1347
01:01:41,665 --> 01:01:43,465
it was intriguing to see
that one of the major
1348
01:01:43,489 --> 01:01:47,235
health charities was there
to attack it immediately.
1349
01:01:47,237 --> 01:01:50,839
The anti-tobacco community
1350
01:01:50,841 --> 01:01:53,475
is also a small economy in itself.
1351
01:01:53,477 --> 01:01:56,211
Cancer, heart, and lung, for the last
1352
01:01:56,213 --> 01:01:58,980
20 years, their tobacco control advocacy
1353
01:01:58,982 --> 01:02:02,417
has all been financed
by pharmaceutical grants
1354
01:02:02,419 --> 01:02:04,086
and contracts.
1355
01:02:04,088 --> 01:02:06,988
I found out that cancer's
150 billion dollar industry.
1356
01:02:08,325 --> 01:02:11,259
The American Cancer Society, you know,
1357
01:02:11,261 --> 01:02:14,396
most profitable non-profit
organization out there.
1358
01:02:14,398 --> 01:02:16,078
Every advertisement on television you saw
1359
01:02:16,102 --> 01:02:18,400
for gums, patches,
and lozenges for the Nicoderm,
1360
01:02:18,402 --> 01:02:20,435
Nicorette, and commit lozenge
1361
01:02:20,437 --> 01:02:23,505
it said, sponsored by
the American Cancer Society
1362
01:02:23,507 --> 01:02:26,007
and it had the American
Cancer Society logo on it.
1363
01:02:26,009 --> 01:02:28,677
Every state has a chapter,
every county has a chapter,
1364
01:02:28,679 --> 01:02:30,679
And every city has a chapter.
1365
01:02:30,681 --> 01:02:33,749
17 to 18% of that money goes to research.
1366
01:02:33,751 --> 01:02:36,451
The rest goes to the
multi-million dollar salaries
1367
01:02:36,453 --> 01:02:38,386
of all of the CEOs, CFOs,
1368
01:02:38,388 --> 01:02:40,021
COOs, CDOs,
1369
01:02:40,023 --> 01:02:41,356
CLOs.
1370
01:02:41,358 --> 01:02:43,425
Everybody's got... and so
on and so on and so on.
1371
01:02:43,427 --> 01:02:45,927
I just know that people keep
donating year after year
1372
01:02:45,929 --> 01:02:48,029
after year after year
and we have more walks
1373
01:02:48,031 --> 01:02:49,931
and more relays and more ribbons.
1374
01:02:49,933 --> 01:02:52,400
Because people haven't
done what the problem
1375
01:02:52,402 --> 01:02:53,769
needed to be done.
1376
01:02:53,771 --> 01:02:56,037
And that is,
stop the source of the problem.
1377
01:02:56,039 --> 01:02:57,919
You go to a river,
you see a baby floating down,
1378
01:02:57,943 --> 01:02:59,107
a dead baby floating down.
1379
01:02:59,109 --> 01:03:01,042
You pull in the dead baby,
I'll pull a dead baby,
1380
01:03:01,044 --> 01:03:03,043
another dead baby comes out,
pull out a dead baby.
1381
01:03:03,045 --> 01:03:04,765
All we're doing is reaction, pull out dead.
1382
01:03:04,767 --> 01:03:06,767
Look, go to the beginning
of the mouth of the river
1383
01:03:06,791 --> 01:03:08,282
and see who's throwing the babies in.
1384
01:03:08,284 --> 01:03:10,117
Then stop that person
then maybe we won't have
1385
01:03:10,119 --> 01:03:11,752
the dead babies floating down the river.
1386
01:03:11,754 --> 01:03:13,254
I know I'm being obnoxious here, but
1387
01:03:13,256 --> 01:03:14,222
it's as simple as that.
1388
01:03:14,224 --> 01:03:18,226
If the tobacco model
as we know it were to change
1389
01:03:18,228 --> 01:03:20,562
drastically, all of those NGO's
1390
01:03:20,564 --> 01:03:21,963
would be out of business.
1391
01:03:21,965 --> 01:03:23,398
They're holding onto the phone,
1392
01:03:23,400 --> 01:03:24,833
they don't want the phone to die.
1393
01:03:24,835 --> 01:03:27,402
Then I started investigating the product
1394
01:03:27,404 --> 01:03:30,472
and I could see the potential.
I was worried, also,
1395
01:03:30,474 --> 01:03:32,240
because potential was very high.
1396
01:03:32,242 --> 01:03:34,743
I said, wow, my smoking cessation center
1397
01:03:34,745 --> 01:03:36,945
would be out of business in a matter of
1398
01:03:36,947 --> 01:03:37,946
a few years.
1399
01:04:02,405 --> 01:04:04,372
So we have the bootleggers
1400
01:04:04,374 --> 01:04:06,208
with their billions of dollars.
1401
01:04:06,210 --> 01:04:07,609
And we have the preachers
1402
01:04:07,611 --> 01:04:10,345
with their loud voices and trusted brands.
1403
01:04:10,347 --> 01:04:12,180
How does this truth stand a chance,
1404
01:04:12,182 --> 01:04:15,383
especially when the vast
majority of vaping advocates
1405
01:04:15,385 --> 01:04:18,386
are a rag tag bunch of unorganized vapers.
1406
01:04:18,388 --> 01:04:21,022
And their loudest group
are the cloud chasers.
1407
01:05:01,164 --> 01:05:05,066
For the first time,
stopping smoking can be fun.
1408
01:05:05,068 --> 01:05:08,737
You don't see websites
devoted to the latest patch.
1409
01:05:08,739 --> 01:05:11,172
You know, you don't see any chat like that.
1410
01:05:11,174 --> 01:05:14,509
You see masses of chat
in the forums and so on,
1411
01:05:14,511 --> 01:05:17,078
people talking about these
devices, how they're using them
1412
01:05:17,080 --> 01:05:19,014
and so, it's kind of interesting.
1413
01:05:19,016 --> 01:05:21,116
It's kind of a bit of a community sense.
1414
01:05:21,118 --> 01:05:22,550
They're hanging out together.
1415
01:05:22,552 --> 01:05:23,952
They're a group again.
1416
01:05:23,954 --> 01:05:25,553
They're family.
1417
01:05:25,555 --> 01:05:27,715
They were persecuted,
he was persecuted, and she was...
1418
01:05:27,739 --> 01:05:29,291
So now they can all come together
1419
01:05:29,293 --> 01:05:31,426
and they're not gonna be
persecuted anymore because
1420
01:05:31,428 --> 01:05:33,028
they've done what we've asked them to do
1421
01:05:33,052 --> 01:05:35,086
and that is find a safer alternative.
1422
01:05:38,201 --> 01:05:40,635
But the vast majority of vapers
1423
01:05:40,637 --> 01:05:42,237
are moms and dads,
1424
01:05:42,239 --> 01:05:43,805
grandmas and grandpas,
1425
01:05:43,807 --> 01:05:45,040
your neighbors,
1426
01:05:45,042 --> 01:05:47,375
who are desperately trying to quit
1427
01:05:47,377 --> 01:05:49,644
something that is slowly killing them.
1428
01:05:49,646 --> 01:05:51,313
I'm from the UK.
1429
01:05:51,315 --> 01:05:52,380
I'm a dad.
1430
01:05:52,382 --> 01:05:54,282
An IT engineer.
1431
01:05:54,284 --> 01:05:55,083
A vaper.
1432
01:05:55,085 --> 01:05:56,584
An archer.
1433
01:05:56,586 --> 01:05:57,385
A cook.
1434
01:05:57,387 --> 01:05:59,254
A husband.
1435
01:05:59,256 --> 01:06:01,122
Used to be a chemist.
1436
01:06:01,124 --> 01:06:03,158
And,
1437
01:06:03,160 --> 01:06:04,759
used to be a smoker.
1438
01:06:04,761 --> 01:06:07,595
I tried an RT, and I've tried cold turkey,
1439
01:06:07,597 --> 01:06:09,764
and I tried all sorts of things to try
1440
01:06:09,766 --> 01:06:11,499
to give up smoking because I knew
1441
01:06:11,501 --> 01:06:14,936
that it was making me ill.
1442
01:06:14,938 --> 01:06:17,018
And the year before I stopped smoking
I had more than
1443
01:06:17,042 --> 01:06:20,642
four serious chest infections that required
1444
01:06:20,644 --> 01:06:24,679
inhalers, and drugs,
you know, it was crazy.
1445
01:06:24,681 --> 01:06:28,316
Just over five years ago
I came across this bad boy.
1446
01:06:28,318 --> 01:06:31,353
I haven't got rid of it because well,
1447
01:06:31,355 --> 01:06:32,620
it's kind of a savior.
1448
01:06:32,622 --> 01:06:35,623
On that day I stopped smoking tobacco.
1449
01:06:35,625 --> 01:06:36,958
That was it.
1450
01:06:36,960 --> 01:06:37,959
I quit.
1451
01:06:39,762 --> 01:06:42,597
That's pretty powerful stuff.
1452
01:06:42,599 --> 01:06:45,600
I just got the device myself.
1453
01:06:45,602 --> 01:06:48,169
I didn't need anyone's help.
1454
01:06:48,171 --> 01:06:49,804
I didn't need a prescription.
1455
01:06:49,806 --> 01:06:51,773
I didn't need a doctor's say so.
1456
01:06:51,775 --> 01:06:53,675
I didn't need a hand out
from the government.
1457
01:06:53,677 --> 01:06:56,678
Or the health authority, or a charity.
1458
01:06:56,680 --> 01:06:58,179
I just quit smoking.
1459
01:07:00,216 --> 01:07:01,983
That's mad.
1460
01:07:01,985 --> 01:07:03,551
That's kinda cool.
1461
01:07:42,458 --> 01:07:44,826
In the meantime,
the people who have the power to
1462
01:07:44,828 --> 01:07:46,694
help them quit smoking find themselves
1463
01:07:46,696 --> 01:07:48,396
in a conflict of interests.
1464
01:07:48,398 --> 01:07:49,998
Let's look at the FDA.
1465
01:07:50,000 --> 01:07:52,534
The FDA is known to have a history
of hiring people
1466
01:07:52,536 --> 01:07:55,537
from Big Pharma, and then
once they're done at the FDA
1467
01:07:55,539 --> 01:07:56,871
they go back to Big Pharma.
1468
01:07:56,873 --> 01:07:58,406
It's a revolving door.
1469
01:07:58,408 --> 01:08:01,042
The current head of the FDA Center
for tobacco
1470
01:08:01,044 --> 01:08:04,079
is a former lobbyist
for the Big Pharma company
1471
01:08:04,081 --> 01:08:06,581
that sells Nicorette gum
in the United States.
1472
01:08:06,583 --> 01:08:09,417
This is the same division that in 2014
1473
01:08:09,419 --> 01:08:13,021
proposed banning 99%
of the vapor products on the market.
1474
01:08:13,023 --> 01:08:16,758
It will ban more than 99.99%
1475
01:08:16,760 --> 01:08:19,694
of all e-cigarette products
on the market today.
1476
01:08:19,696 --> 01:08:22,297
Over in California, state
senator Leno was accepting
1477
01:08:22,299 --> 01:08:25,066
large campaign contributions
from Big Pharma,
1478
01:08:25,068 --> 01:08:27,802
while at the same time
proposing regulations
1479
01:08:27,804 --> 01:08:30,271
and taxes on vapor products.
1480
01:08:30,273 --> 01:08:33,241
We are at risk of losing 25 years effort
1481
01:08:33,243 --> 01:08:35,577
and a two billion dollar investment
1482
01:08:35,579 --> 01:08:38,213
in keeping a next generation from becoming
1483
01:08:38,215 --> 01:08:41,950
addicted to the killing drug of nicotine.
1484
01:08:41,952 --> 01:08:44,452
We have information from
not only the California
1485
01:08:44,454 --> 01:08:46,888
Department of Public Health,
which has declared
1486
01:08:46,890 --> 01:08:49,891
these devices to be dangerous and unsafe.
1487
01:08:49,893 --> 01:08:52,494
And they are currently in the midst of an
1488
01:08:52,496 --> 01:08:54,162
educational campaign.
1489
01:08:54,164 --> 01:08:56,204
You may have seen some
of the television commercials
1490
01:08:56,228 --> 01:08:57,732
that are out right now.
1491
01:08:57,734 --> 01:08:59,734
You smoke pack after pack
1492
01:08:59,736 --> 01:09:00,802
day after day.
1493
01:09:16,353 --> 01:09:17,685
Your day stays fresh.
1494
01:09:27,831 --> 01:09:30,071
And then you're gonna hear
from all the health advocacy
1495
01:09:30,073 --> 01:09:32,440
groups, the Lung Association,
the Heart Association,
1496
01:09:32,442 --> 01:09:33,601
the Cancer Society
1497
01:09:33,603 --> 01:09:35,470
all those who are in the business
1498
01:09:35,472 --> 01:09:37,472
of protecting public health
1499
01:09:37,474 --> 01:09:40,141
will be speaking in support.
1500
01:09:52,922 --> 01:09:55,890
The American Cancer Society
took endorsement money
1501
01:09:55,892 --> 01:09:57,725
for nicotine patches and gum
1502
01:09:57,727 --> 01:09:59,460
and then released official statements
1503
01:09:59,462 --> 01:10:00,895
warning against vaping.
1504
01:10:00,897 --> 01:10:03,998
For disclosure, neither I
nor smoke-free Pennsylvania
1505
01:10:04,000 --> 01:10:06,534
has ever received any funding from any
1506
01:10:06,536 --> 01:10:08,570
tobacco company, from any drug company,
1507
01:10:08,572 --> 01:10:10,872
or from any e-cigarette company.
1508
01:10:10,874 --> 01:10:14,909
Most of the anti-tobacco movement,
the large organizations
1509
01:10:14,911 --> 01:10:18,012
for the last 20 years,
the campaign for tobacco-free kids,
1510
01:10:18,014 --> 01:10:21,849
the American Cancer Society,
the American Heart Association,
1511
01:10:21,851 --> 01:10:24,085
the American Lung Association,
the American Academy
1512
01:10:24,087 --> 01:10:27,589
of Pediatrics, the American
Medical Association
1513
01:10:27,591 --> 01:10:30,825
and many more have received
hundreds of millions
1514
01:10:30,827 --> 01:10:33,928
of dollars from the
pharmaceutical companies
1515
01:10:33,930 --> 01:10:36,497
that manufacture and market
the nicotine gums,
1516
01:10:36,499 --> 01:10:38,666
lozenges and patches,
1517
01:10:38,668 --> 01:10:43,771
and the Chantix and Wellbutrin medicines.
1518
01:10:43,773 --> 01:10:47,675
For the last 10 years, these
organizations have been
1519
01:10:47,677 --> 01:10:51,346
lobbying to ban all
smoke-free alternatives.
1520
01:10:51,348 --> 01:10:55,283
And we know they started
with smokeless tobacco,
1521
01:10:55,285 --> 01:10:57,518
With Snus, with dissolvables,
1522
01:10:57,520 --> 01:11:01,923
With lozenges, the tobacco
lozenges that came out.
1523
01:11:01,925 --> 01:11:03,725
And then when e-cigarettes came out
1524
01:11:03,727 --> 01:11:06,027
the first thing they did
was urge the FDA to ban them
1525
01:11:06,029 --> 01:11:06,928
in 2009.
1526
01:11:06,930 --> 01:11:08,396
And the FDA did.
1527
01:11:08,398 --> 01:11:10,898
When you have this kind of a triage, okay.
1528
01:11:10,900 --> 01:11:13,034
And then you have these
other people now feeding off
1529
01:11:13,036 --> 01:11:15,937
the tentacles, cancer, lung,
heart, getting all this money
1530
01:11:15,939 --> 01:11:17,238
from the government.
1531
01:11:17,240 --> 01:11:20,208
Getting money from
the master tobacco settlement.
1532
01:11:20,210 --> 01:11:22,644
What are they supposed to do?
1533
01:11:30,019 --> 01:11:32,420
With all the lobbying from
big charities, it looks like
1534
01:11:32,422 --> 01:11:34,489
government took the convenient opportunity
1535
01:11:34,491 --> 01:11:36,958
to protect their tobacco profits.
1536
01:11:36,960 --> 01:11:39,727
The category is under threat.
1537
01:11:39,729 --> 01:11:42,730
Countries like Singapore, Thailand,
1538
01:11:42,732 --> 01:11:45,133
probably Indonesia, Australia
1539
01:11:45,135 --> 01:11:47,001
have banned e-cigarettes.
1540
01:11:47,003 --> 01:11:49,971
We just had a vaper from Australia saying
1541
01:11:49,973 --> 01:11:52,674
she's smoked for 43 years.
1542
01:11:52,676 --> 01:11:55,076
She tried everything.
1543
01:11:55,078 --> 01:11:58,913
Patches, gum, behavioral therapy,
the works.
1544
01:11:58,915 --> 01:12:00,281
Didn't work.
1545
01:12:00,283 --> 01:12:02,417
She heard about e-cigarettes
and she asked her local
1546
01:12:02,419 --> 01:12:04,919
pharmacist, can she have that,
she didn't have.
1547
01:12:04,921 --> 01:12:07,655
Then she found the quit line.
1548
01:12:07,657 --> 01:12:09,090
Could she have an e-cigarette.
1549
01:12:09,092 --> 01:12:12,627
She's tried all the other
modalities of cessation.
1550
01:12:12,629 --> 01:12:14,696
They said:
"No, it's illegal."
1551
01:12:14,698 --> 01:12:18,833
So that is sending her to an early death.
1552
01:12:21,770 --> 01:12:23,805
Twenty countries have
now banned e-cigarettes
1553
01:12:23,807 --> 01:12:26,040
thanks to, due to world health organization
1554
01:12:26,042 --> 01:12:27,041
telling them to.
1555
01:12:27,043 --> 01:12:29,677
In Hong Kong it's a $12,000 fine.
1556
01:12:29,679 --> 01:12:31,946
And/or up to two years in jail.
1557
01:12:31,948 --> 01:12:34,148
In Brunei, it's $10,000.
1558
01:12:34,150 --> 01:12:36,017
This is happening all over the world
1559
01:12:36,019 --> 01:12:39,053
where countries have banned,
or heavily restricted vaping.
1560
01:12:39,055 --> 01:12:40,722
And you're doing nothing about smoking.
1561
01:12:40,724 --> 01:12:43,057
So you're in a place where
you can get cigarettes
1562
01:12:43,059 --> 01:12:44,058
everywhere,
1563
01:12:44,060 --> 01:12:46,527
but you cannot get e-cigarettes.
1564
01:12:46,529 --> 01:12:51,032
By banning all these
least hazardous alternatives
1565
01:12:51,034 --> 01:12:53,568
they're actually protecting
cigarette markets.
1566
01:12:53,570 --> 01:12:55,570
A vaper...
1567
01:12:55,572 --> 01:12:56,838
...from Dubai,
1568
01:12:56,840 --> 01:12:59,140
he was telling me that he had quit smoking
1569
01:12:59,142 --> 01:13:01,209
two years ago with e-cigarettes.
1570
01:13:01,211 --> 01:13:04,345
But, he was forced,
1571
01:13:04,347 --> 01:13:10,218
by the government,
due to the ban, to illegally
1572
01:13:10,220 --> 01:13:15,156
introduce e-cigarette
products in the country
1573
01:13:15,158 --> 01:13:18,393
in order for him to stay off cigarettes.
1574
01:13:18,395 --> 01:13:22,697
So, you are forcing someone
to become, to do some
1575
01:13:22,699 --> 01:13:25,700
illegal actions in order to stay away
from cigarettes.
1576
01:13:25,702 --> 01:13:29,437
And I don't see any reasoning,
1577
01:13:29,439 --> 01:13:32,273
and any common sense behind that.
1578
01:13:32,275 --> 01:13:35,076
In some countries you
need a prescription to vape.
1579
01:13:35,078 --> 01:13:37,111
But you can go to the
store and buy cigarettes.
1580
01:13:37,113 --> 01:13:39,313
In Australia, they ban vaping
liquids that have nicotine
1581
01:13:39,337 --> 01:13:42,417
in them because they say
nicotine is a poison.
1582
01:13:42,419 --> 01:13:45,787
Yet they sell nicotine gum
right in convenience stores
1583
01:13:45,789 --> 01:13:47,688
without any sort of prescription.
1584
01:13:47,690 --> 01:13:51,125
Then three black SUVs
1585
01:13:51,127 --> 01:13:53,227
raided my house.
1586
01:13:53,229 --> 01:13:57,398
They had a search warrant,
a search and seizure warrant.
1587
01:13:57,400 --> 01:14:01,803
And they came in and they
went through all my things.
1588
01:14:01,805 --> 01:14:05,440
They bagged and tagged
everything they could find
1589
01:14:05,442 --> 01:14:08,476
related to electronic cigarettes.
1590
01:14:08,478 --> 01:14:12,079
And, yeah, they took all my stuff.
1591
01:14:12,081 --> 01:14:16,050
It was horrible, it was a scene out of like
1592
01:14:16,052 --> 01:14:18,986
it was like, it was like
they thought I was some sort
1593
01:14:18,988 --> 01:14:20,755
of Columbian drug cartel, or something.
1594
01:14:20,757 --> 01:14:23,124
They were alleging that
I breached an obscure
1595
01:14:23,126 --> 01:14:26,060
tobacco control act, a law
1596
01:14:26,062 --> 01:14:28,262
that said, it is illegal to sell product
1597
01:14:28,264 --> 01:14:30,231
that is not a tobacco product
1598
01:14:30,233 --> 01:14:34,135
but is designed to resemble
a tobacco product.
1599
01:14:34,137 --> 01:14:35,837
Yeah.
1600
01:14:35,839 --> 01:14:38,506
The law wasn't written to
block electronic cigarettes.
1601
01:14:38,508 --> 01:14:42,176
The law was written to
block candy cigarettes.
1602
01:14:42,178 --> 01:14:43,945
You know those little white cigarettes
1603
01:14:43,947 --> 01:14:45,279
with the little red ends on them.
1604
01:14:45,281 --> 01:14:46,814
That's what the law was written for.
1605
01:14:46,816 --> 01:14:49,283
And the health department
were trying to stretch
1606
01:14:49,285 --> 01:14:51,519
this law and then use it to block
1607
01:14:51,521 --> 01:14:54,422
the lifesaving technology it was insane.
1608
01:14:54,424 --> 01:14:56,290
But nonetheless, they took all my things
1609
01:14:56,292 --> 01:14:58,359
and I had to shut the business down.
1610
01:14:58,361 --> 01:15:01,028
It was horrible after all the success
1611
01:15:01,030 --> 01:15:03,297
and seeing the difference
I was making in so many
1612
01:15:03,299 --> 01:15:06,167
people's lives, to have it shut down
and taken away
1613
01:15:06,169 --> 01:15:09,337
like that was just, it was just horrible.
1614
01:15:09,339 --> 01:15:11,939
I felt, I couldn't let this go.
1615
01:15:11,941 --> 01:15:14,475
If I had given up at that point in time,
1616
01:15:14,477 --> 01:15:15,376
It was over.
1617
01:15:15,378 --> 01:15:17,345
A precedent would have been set
1618
01:15:17,347 --> 01:15:20,281
banning the sale of these devices.
1619
01:15:20,283 --> 01:15:23,150
I can't possibly explain what it's like
1620
01:15:23,152 --> 01:15:25,853
to tell your family that
1621
01:15:25,855 --> 01:15:27,415
you're gonna push ahead with this thing
1622
01:15:27,439 --> 01:15:30,324
even though it's probably
gonna bankrupt you,
1623
01:15:30,326 --> 01:15:32,006
but you're simply gonna do it because it's
1624
01:15:32,030 --> 01:15:33,529
the right thing to do.
1625
01:15:35,097 --> 01:15:38,866
And then at the end, after you do it all
1626
01:15:38,868 --> 01:15:40,548
and you go through all of these sacrifices
1627
01:15:40,572 --> 01:15:42,336
and all of this pain
1628
01:15:42,338 --> 01:15:45,706
and all the fights and arguments,
1629
01:15:45,708 --> 01:15:48,142
The court simply ignores the argument
1630
01:15:48,144 --> 01:15:49,644
and simply finds you guilty.
1631
01:15:49,646 --> 01:15:51,879
The lives of millions of
Australians and billions
1632
01:15:51,881 --> 01:15:54,148
of people worldwide don't appear to matter
1633
01:15:54,150 --> 01:15:55,917
in this situation.
1634
01:15:55,919 --> 01:15:58,052
It seems to be about money.
1635
01:15:58,054 --> 01:15:59,587
Somebody's got an agenda.
1636
01:15:59,589 --> 01:16:01,589
And it isn't about us.
1637
01:16:07,529 --> 01:16:09,597
Don't let the bastards win.
1638
01:16:16,939 --> 01:16:19,006
I think that's all for now.
1639
01:16:32,287 --> 01:16:35,189
One of the biggest
vaping news stories in 2015
1640
01:16:35,191 --> 01:16:38,192
was when Portland State
University came out with a study
1641
01:16:38,194 --> 01:16:41,429
showing that there was more
formaldehyde in vapor
1642
01:16:41,431 --> 01:16:43,030
than in cigarettes.
1643
01:16:43,032 --> 01:16:46,434
Formaldehyde study basically was a fraud.
1644
01:16:46,436 --> 01:16:48,436
The person who did it...
1645
01:16:50,706 --> 01:16:53,240
Set the PV on a wrong setting
1646
01:16:53,242 --> 01:16:57,712
and it would dry puff,
no vaper could use it.
1647
01:16:57,714 --> 01:17:00,247
All the way up to 12, I'm not trying this
1648
01:17:00,249 --> 01:17:03,317
all the way through.
1649
01:17:05,989 --> 01:17:10,491
Wish me luck.
1650
01:17:17,333 --> 01:17:18,633
It can't be done.
1651
01:17:18,635 --> 01:17:21,235
But they made a machine inhale it.
1652
01:17:21,237 --> 01:17:23,604
And then they assumed
this machine would inhale
1653
01:17:23,606 --> 01:17:26,607
so many, hundreds of inhales every hour
1654
01:17:26,609 --> 01:17:28,309
for the rest of their life
1655
01:17:28,311 --> 01:17:31,412
for 75 years they projected it out to be.
1656
01:17:31,414 --> 01:17:34,248
And they added up all these dry puffs
1657
01:17:34,250 --> 01:17:37,251
of the machine dry puffing
for 75 years in a row.
1658
01:17:37,253 --> 01:17:39,320
And then said it might be more carcinogenic
1659
01:17:39,322 --> 01:17:40,921
than cigarette smoking.
1660
01:17:40,923 --> 01:17:42,356
But, it was a fraud.
1661
01:17:42,358 --> 01:17:45,593
A lot of these researchers,
they're mostly funded
1662
01:17:45,595 --> 01:17:46,761
by the Federal Government.
1663
01:17:46,763 --> 01:17:48,329
The Food and Drug Administration
1664
01:17:48,331 --> 01:17:50,197
and the Department of
Health and Human Services
1665
01:17:50,199 --> 01:17:51,839
through the National Institutes of Health
1666
01:17:51,863 --> 01:17:53,601
and through the centers for disease control
1667
01:17:53,603 --> 01:17:56,437
are funding most of the people
who are trying
1668
01:17:56,439 --> 01:17:57,805
to ban e-cigarettes.
1669
01:17:57,807 --> 01:18:00,307
And they're funding them
to go out and lobby to ban
1670
01:18:00,309 --> 01:18:01,642
e-cigarettes.
1671
01:18:01,644 --> 01:18:03,277
Even though it's completely illegal
1672
01:18:03,279 --> 01:18:05,880
the CDC gave grants to the
Washington State Chapter
1673
01:18:05,882 --> 01:18:07,948
of the American Lung Association
1674
01:18:07,950 --> 01:18:10,284
who used that money for lobbying.
1675
01:18:10,286 --> 01:18:11,786
This is what happened.
1676
01:18:11,788 --> 01:18:14,155
King five news.
1677
01:18:14,157 --> 01:18:18,292
For so many adults, this has been a life
1678
01:18:18,294 --> 01:18:20,127
changing intervention.
1679
01:18:20,129 --> 01:18:22,563
Now at 6:30
a heated hearing in Olympia
1680
01:18:22,565 --> 01:18:24,632
as the state tries to become
the first in the nation
1681
01:18:24,634 --> 01:18:27,702
to regulate e-cigarettes like tobacco.
1682
01:18:27,704 --> 01:18:29,864
Staff bureau chief Drew Nicholson
looks at the proposal
1683
01:18:29,888 --> 01:18:31,806
that would make Washington's vaping laws
1684
01:18:31,808 --> 01:18:33,674
some of the toughest in the country.
1685
01:18:33,676 --> 01:18:35,309
It's a violation of federal law
1686
01:18:35,311 --> 01:18:38,045
to use federal funding to lobby for laws.
1687
01:18:38,047 --> 01:18:39,547
But it's been going on.
1688
01:18:39,549 --> 01:18:42,483
The CDC's been warned
about it by the department
1689
01:18:42,485 --> 01:18:47,388
of health and human
inspector general report.
1690
01:18:47,390 --> 01:18:49,724
They had hearings in front of the US House
1691
01:18:49,726 --> 01:18:53,094
of Representatives,
Energy and Commerce Committee on this.
1692
01:18:53,096 --> 01:18:56,363
The Tom Freiden was warned
that he could not
1693
01:18:56,365 --> 01:18:58,332
insist in his grants giving out the
1694
01:18:58,334 --> 01:19:01,669
state health departments
that they lobby for laws.
1695
01:19:01,671 --> 01:19:03,003
He was putting it in the grapes
1696
01:19:03,005 --> 01:19:04,538
and it's a violation of federal law.
1697
01:19:04,540 --> 01:19:07,708
So this has been going on,
this is why all these cities,
1698
01:19:07,710 --> 01:19:10,010
municipal health departments,
and state health department
1699
01:19:10,012 --> 01:19:11,812
directors have come out calling for bans on
1700
01:19:11,814 --> 01:19:13,581
e-cigarettes because
they don't want to lose
1701
01:19:13,583 --> 01:19:15,282
their CDC funding.
1702
01:19:15,284 --> 01:19:17,284
And why these researchers keep coming out
1703
01:19:17,286 --> 01:19:19,046
every researcher
that comes out and generates
1704
01:19:19,070 --> 01:19:22,189
a news story saying e-cigarettes
contain toxic chemicals
1705
01:19:22,191 --> 01:19:25,359
gets another 10 million dollar grant
from the FDA
1706
01:19:25,361 --> 01:19:28,062
or the national institutes of health.
1707
01:19:28,064 --> 01:19:30,598
Nothing motivates people quite like fear.
1708
01:19:30,600 --> 01:19:33,067
Especially when it involves their children.
1709
01:19:33,069 --> 01:19:34,969
You know this recent report found nearly
1710
01:19:34,971 --> 01:19:37,371
two million middle school
and high school students
1711
01:19:37,373 --> 01:19:40,474
have tried electronic cigarettes,
or e-cigarettes.
1712
01:19:40,476 --> 01:19:42,443
That set off some alarm bells and this week
1713
01:19:42,445 --> 01:19:45,212
40 state Attorney's General
called on the US
1714
01:19:45,214 --> 01:19:48,315
Food and Drug Administration
to regulate e-cigs
1715
01:19:48,317 --> 01:19:49,984
just like it regulates tobacco.
1716
01:19:49,986 --> 01:19:52,987
The federal health agencies goals
1717
01:19:52,989 --> 01:19:56,590
was hoping by year 2020 that we could get
1718
01:19:56,592 --> 01:19:59,493
the past month smoking rate among youth
1719
01:19:59,495 --> 01:20:01,428
down to 16%.
1720
01:20:01,430 --> 01:20:04,398
It's down below 10% now.
1721
01:20:04,400 --> 01:20:06,734
Five years ahead of schedule.
1722
01:20:06,736 --> 01:20:09,270
And it's because of e-cigarettes.
1723
01:20:09,272 --> 01:20:11,939
The regulatory authorities
then confused the water
1724
01:20:11,941 --> 01:20:15,276
by saying, well, maybe it reduces harm
1725
01:20:15,278 --> 01:20:16,977
but maybe it doesn't.
1726
01:20:16,979 --> 01:20:18,913
And we definitely need more research.
1727
01:20:18,915 --> 01:20:20,915
But of course, we need more
research on everything.
1728
01:20:20,939 --> 01:20:22,917
What do you think, is it a question
1729
01:20:22,919 --> 01:20:26,487
are they bad for you,
or we just still don't know?
1730
01:20:26,489 --> 01:20:29,623
I think what we can say basically is
1731
01:20:29,625 --> 01:20:32,359
they might be or might not
be able to help you quit.
1732
01:20:32,361 --> 01:20:35,863
But there are definite
harms that they can cause.
1733
01:20:35,865 --> 01:20:38,833
And those definite harms are
in different environments.
1734
01:20:38,835 --> 01:20:41,602
So if they get kids hooked on nicotine
1735
01:20:41,604 --> 01:20:42,870
that's a really bad thing.
1736
01:20:42,872 --> 01:20:45,506
Virtually all the daily users of teenagers
1737
01:20:45,508 --> 01:20:49,176
are either smokers,
or people who used to smoke.
1738
01:20:49,178 --> 01:20:53,280
And the problem is,
the researchers aren't disclosing
1739
01:20:53,282 --> 01:20:55,616
a lot of this daily use data.
1740
01:20:55,618 --> 01:20:58,452
So the only two surveys
have ever asked people,
1741
01:20:58,454 --> 01:21:01,322
Did you vape nicotine, or no nicotine?
1742
01:21:01,324 --> 01:21:03,824
And they found 96% of all non-smokers
1743
01:21:03,826 --> 01:21:06,126
who had ever used an
e-cigarette in their life
1744
01:21:06,128 --> 01:21:08,662
used no nicotine e-cigarettes.
1745
01:21:08,664 --> 01:21:11,065
You've called this deeply
troubling in the past.
1746
01:21:11,067 --> 01:21:13,133
And, why?
1747
01:21:13,135 --> 01:21:16,537
Well, if you start with e-cigarettes
1748
01:21:16,539 --> 01:21:19,306
there's a real likelihood
that you will become
1749
01:21:19,308 --> 01:21:20,674
nicotine addicted.
1750
01:21:20,676 --> 01:21:23,677
So called gateway effect
is used as a reason why
1751
01:21:23,679 --> 01:21:26,247
e-cigarettes should not be used.
1752
01:21:26,249 --> 01:21:29,416
If children start with
e-cigarettes that leads
1753
01:21:29,418 --> 01:21:32,686
as a gateway to stronger
drugs and to smoking.
1754
01:21:32,688 --> 01:21:34,521
There's no evidence to back it up yet.
1755
01:21:34,523 --> 01:21:36,757
Just applying first principles to it.
1756
01:21:36,759 --> 01:21:39,593
If a product has mainly only nicotine
1757
01:21:39,595 --> 01:21:42,162
and another one has nicotine and tar
1758
01:21:42,164 --> 01:21:45,532
I don't think you need a
long-term 10 year study to say
1759
01:21:45,534 --> 01:21:48,402
the former is definitely
a better choice for a smoker
1760
01:21:48,404 --> 01:21:50,271
who wants to quit, than the latter.
1761
01:21:50,273 --> 01:21:52,740
You don't think that they had something
1762
01:21:52,742 --> 01:21:56,510
so solid that vaping and e-cigs were deadly
1763
01:21:56,512 --> 01:21:59,914
and harmful, the formaldehyde,
the carcinogens,
1764
01:21:59,916 --> 01:22:02,216
the Nico, the...
It's all bullshit.
1765
01:22:02,218 --> 01:22:05,352
If you look at the United Kingdom,
1766
01:22:05,354 --> 01:22:08,722
e-cigarette users
up to the end of last year
1767
01:22:08,724 --> 01:22:12,359
70% of them thought that e-cigarettes
1768
01:22:12,361 --> 01:22:14,695
were safer than standard cigarettes.
1769
01:22:14,697 --> 01:22:16,530
That was their perception.
1770
01:22:16,532 --> 01:22:18,599
And in the space of six months,
that's dropped down
1771
01:22:18,601 --> 01:22:22,036
to an perception rate of about 43%.
1772
01:22:22,038 --> 01:22:26,640
So through the misinformation, bad science
1773
01:22:26,642 --> 01:22:27,741
it's hurt the category.
1774
01:22:27,743 --> 01:22:30,077
Let me ask about the other people who are
1775
01:22:30,079 --> 01:22:32,579
around people who
may be smoking e-cigarettes.
1776
01:22:32,581 --> 01:22:34,782
Is the idea of secondhand
smoke, I mean we know about
1777
01:22:34,784 --> 01:22:36,750
that with cigarettes,
but some researchers say
1778
01:22:36,752 --> 01:22:39,820
the amount of potential
carcinogens in the vapor
1779
01:22:39,822 --> 01:22:42,456
potentially is extremely minute
1780
01:22:42,458 --> 01:22:44,124
that it's insignificant in fact.
1781
01:22:44,126 --> 01:22:46,093
I mean, do you disagree with that?
1782
01:22:46,095 --> 01:22:48,395
Well we don't know what's
in more than 200 different
1783
01:22:48,397 --> 01:22:49,930
e-cigarette products out there.
1784
01:22:49,932 --> 01:22:51,999
What we do know is that there is nicotine.
1785
01:22:52,001 --> 01:22:55,169
They should be accurate
and responsible communication
1786
01:22:55,171 --> 01:22:58,439
of the facts to the consumer.
1787
01:22:58,441 --> 01:23:02,176
And such a responsible agency
1788
01:23:02,178 --> 01:23:04,311
would need to weigh their
words very carefully.
1789
01:23:04,313 --> 01:23:06,580
The dangers of e-cigarettes are clear.
1790
01:23:06,582 --> 01:23:09,450
Today's electronic cigarettes are no better
1791
01:23:09,452 --> 01:23:11,986
than the Joe Camels of the past.
1792
01:23:29,971 --> 01:23:34,508
If all the smokers of cigarettes today
1793
01:23:34,510 --> 01:23:37,711
switched to e-cigarettes tomorrow,
1794
01:23:37,713 --> 01:23:42,950
the billion lives will definitely
be significantly reduced.
1795
01:23:42,952 --> 01:23:45,285
It's the smoking that kills people.
1796
01:23:45,287 --> 01:23:47,187
It's not the nicotine.
1797
01:23:47,189 --> 01:23:50,391
People smoke for the nicotine, but they die
1798
01:23:50,393 --> 01:23:51,959
because they inhale smoke.
1799
01:23:51,961 --> 01:23:54,128
We have none of the tar, the smoke,
1800
01:23:54,130 --> 01:23:57,831
or the 4,000 plus chemicals
going into your body.
1801
01:23:57,833 --> 01:24:00,634
There's no evidence that vaping has caused
1802
01:24:00,636 --> 01:24:02,803
or associated with any disease.
1803
01:24:02,805 --> 01:24:04,525
And we know that it's helped
several million
1804
01:24:04,549 --> 01:24:07,541
people quit smoking.
1805
01:24:07,543 --> 01:24:09,877
So the billion lives
that we're trying to save,
1806
01:24:09,879 --> 01:24:11,879
Better do a hell of a lot
more than we're doing now
1807
01:24:11,903 --> 01:24:13,914
because right now the
army isn't big enough.
1808
01:24:13,916 --> 01:24:16,116
A lot of people don't even
want to fight the war anymore
1809
01:24:16,140 --> 01:24:17,851
because we're, it's an uphill battle.
1810
01:24:17,853 --> 01:24:20,054
People are exhausted
and tired and frustrated
1811
01:24:20,056 --> 01:24:21,422
and angry and pissed off
1812
01:24:21,424 --> 01:24:23,924
and upset with the fact
that we can't fix it
1813
01:24:23,926 --> 01:24:25,926
because it's truthful, and it's right.
1814
01:24:25,928 --> 01:24:27,561
But things are not looking good.
1815
01:24:27,563 --> 01:24:30,597
The numbers now show that e-cigarette sales
1816
01:24:30,599 --> 01:24:31,698
are down.
1817
01:24:31,700 --> 01:24:33,260
Europe just passed all kinds of rules.
1818
01:24:33,284 --> 01:24:35,836
They're gonna take beneficial
products off the shelves
1819
01:24:35,838 --> 01:24:38,439
and out of the lives of thousands of people
1820
01:24:38,441 --> 01:24:39,940
who are trying to quit smoking.
1821
01:24:39,942 --> 01:24:42,609
It will close down the market
1822
01:24:42,611 --> 01:24:44,044
for the independents.
1823
01:24:44,046 --> 01:24:48,916
It will hand a majority
control to the tobacco industry
1824
01:24:48,918 --> 01:24:52,753
who are producing devices.
1825
01:24:52,755 --> 01:24:57,257
And I think it will be a damaging thing
1826
01:24:57,259 --> 01:24:59,726
to the whole of the vaping industry.
1827
01:24:59,728 --> 01:25:02,629
I'm very disappointed
in the way things are going.
1828
01:25:02,631 --> 01:25:04,765
Here in Poland we have
1829
01:25:04,767 --> 01:25:06,900
over one million vapers.
1830
01:25:06,902 --> 01:25:10,270
And we estimate that
1831
01:25:10,272 --> 01:25:12,739
after that
1832
01:25:12,741 --> 01:25:15,142
heavy legislation
1833
01:25:15,144 --> 01:25:18,078
it will be 500,000,
1834
01:25:18,080 --> 01:25:19,146
not more
1835
01:25:19,148 --> 01:25:21,148
or even, even less.
1836
01:25:21,150 --> 01:25:24,885
We are trying to find a way...
1837
01:25:24,887 --> 01:25:26,220
...to...
1838
01:25:26,222 --> 01:25:28,622
...fight.
1839
01:25:28,624 --> 01:25:33,060
It's not easy because PPDs already
1840
01:25:33,062 --> 01:25:36,063
a law in the European Union.
1841
01:25:36,065 --> 01:25:37,831
In the US the same thing.
1842
01:25:37,833 --> 01:25:40,400
The FDA just passed all kinds of new rules
1843
01:25:40,402 --> 01:25:42,603
that will keep millions of people smoking.
1844
01:25:42,605 --> 01:25:46,106
The FDA has estimated that 90,
1845
01:25:46,108 --> 01:25:48,342
more than 98.5%
1846
01:25:48,344 --> 01:25:50,177
of all e-cigarette products on the market
1847
01:25:50,179 --> 01:25:52,613
will be banned by their regulation.
1848
01:25:52,615 --> 01:25:54,281
All e-liquid will be banned.
1849
01:25:54,283 --> 01:25:57,017
This is not a proposed
regulation to protect children,
1850
01:25:57,019 --> 01:26:01,922
as the FDA has presented it falsely
to the news media.
1851
01:26:01,924 --> 01:26:03,757
It's prohibition plan B.
1852
01:26:03,759 --> 01:26:05,459
You know what the FDA's gonna do,
1853
01:26:05,461 --> 01:26:06,960
you know what EU's gonna do,
1854
01:26:06,962 --> 01:26:08,362
you know what Germany's gonna do,
1855
01:26:08,364 --> 01:26:09,763
you know what Malaysia's gonna do,
1856
01:26:09,765 --> 01:26:11,045
you know what Brazil's gonna do,
1857
01:26:11,047 --> 01:26:12,447
you know what Argentina's gonna do.
1858
01:26:12,471 --> 01:26:14,001
We all know, the die is cast,
1859
01:26:14,003 --> 01:26:16,270
the cast is formed, the stage is set
1860
01:26:16,272 --> 01:26:18,105
and the script is written.
1861
01:26:18,107 --> 01:26:19,606
End of story.
1862
01:26:19,608 --> 01:26:20,774
Why?
1863
01:26:20,776 --> 01:26:25,312
Because nobody cares.
1864
01:26:25,314 --> 01:26:26,813
A billion lives.
1865
01:26:26,815 --> 01:26:28,982
A billion lives,
a billion people with names.
1866
01:26:28,984 --> 01:26:30,851
They each have a name.
1867
01:26:30,853 --> 01:26:33,954
And if you and I were
in discussion with them,
1868
01:26:33,956 --> 01:26:36,790
Would it not be fair and
responsible to provide
1869
01:26:36,792 --> 01:26:38,659
them with the right information?
1870
01:26:38,661 --> 01:26:42,229
The question is, how much
evidence is sufficient
1871
01:26:42,231 --> 01:26:45,699
for that one person
sitting in front of you?
1872
01:26:45,701 --> 01:26:48,802
So if you the nurse, or the
pharmacist, or the dentist,
1873
01:26:48,804 --> 01:26:51,004
And it's your patient, and they ask you,
1874
01:26:51,006 --> 01:26:53,674
"I'd like to use an e-cigarette,
what's your view?"
1875
01:26:53,676 --> 01:26:55,576
Then you can't say:
1876
01:26:55,578 --> 01:26:57,811
"Well, we need to do more research."
1877
01:26:57,813 --> 01:26:59,813
That's just not helpful.
1878
01:26:59,815 --> 01:27:01,415
It's irresponsible.
1879
01:27:01,417 --> 01:27:03,984
The public needs to know the truth
about these products.
1880
01:27:03,986 --> 01:27:06,153
And they need public health
people telling the truth
1881
01:27:06,155 --> 01:27:07,421
about the risks.
1882
01:27:07,423 --> 01:27:09,823
At least 95% less risky than smoking.
1883
01:27:09,825 --> 01:27:12,025
If we look at the history of public health,
1884
01:27:12,027 --> 01:27:15,028
the biggest breakthroughs
are associated historically
1885
01:27:15,030 --> 01:27:17,664
with two really really simple things.
1886
01:27:17,666 --> 01:27:19,733
One, you give people enough
information that they
1887
01:27:19,735 --> 01:27:21,135
can make an informed decision about
1888
01:27:21,159 --> 01:27:22,536
what they're gonna do.
1889
01:27:22,538 --> 01:27:24,178
And two, you give them the ability to act
1890
01:27:24,202 --> 01:27:25,272
on that information.
1891
01:27:25,274 --> 01:27:26,840
It's a crime
1892
01:27:26,842 --> 01:27:29,042
not to tell the billion people
1893
01:27:29,044 --> 01:27:30,911
who will lose their life
1894
01:27:30,913 --> 01:27:33,013
because they smoke,
1895
01:27:33,015 --> 01:27:34,348
of the alternative.
1896
01:27:34,350 --> 01:27:35,616
We are losing.
1897
01:27:35,618 --> 01:27:38,051
We are losing fast and furious and big
1898
01:27:38,053 --> 01:27:39,119
and who's gonna lose?
1899
01:27:39,121 --> 01:27:40,954
The smokers, again.
1900
01:27:40,956 --> 01:27:43,423
Who are now trying to transition over
1901
01:27:43,425 --> 01:27:45,305
when they've been asked
and begged and cried for
1902
01:27:45,307 --> 01:27:47,106
for years and years and
now we have something
1903
01:27:47,108 --> 01:27:48,995
that's viable,
and we're not giving it to them.
1904
01:27:48,997 --> 01:27:49,896
It's just shameful.
1905
01:27:49,898 --> 01:27:51,465
It's embarrassing.
1906
01:27:51,467 --> 01:27:53,867
This is not how people
should treat other people.
1907
01:27:53,869 --> 01:27:55,869
Especially under the guise of public health
1908
01:27:55,871 --> 01:27:58,272
and compassion and love and liberty
1909
01:27:58,274 --> 01:28:00,641
and freedom and all that.
1910
01:28:00,643 --> 01:28:01,975
You know, I'm sick of it.
1911
01:28:01,977 --> 01:28:05,979
What we have here is
that the best kept secret
1912
01:28:05,981 --> 01:28:10,717
in tobacco cessation, tobacco reduction
1913
01:28:10,719 --> 01:28:14,488
is the use of safer
alternative nicotine products.
1914
01:28:14,490 --> 01:28:17,457
And that consumers are denied that right.
1915
01:28:17,459 --> 01:28:21,828
We have this huge glaring
opportunity to do something
1916
01:28:21,830 --> 01:28:26,967
that would sort of rival
eradication of small pox,
1917
01:28:26,969 --> 01:28:29,670
or dealing with cholera, sanitation
1918
01:28:29,672 --> 01:28:32,005
as one of the biggest
public health breakthroughs
1919
01:28:32,007 --> 01:28:34,007
we've ever had.
1920
01:28:34,009 --> 01:28:36,076
And it's staring us in the face.
1921
01:28:36,078 --> 01:28:39,079
And it's not conceptually difficult.
1922
01:28:39,081 --> 01:28:40,981
And we've got examples of where it's worked
1923
01:28:40,983 --> 01:28:42,783
and we look at things like Swedish Snus.
1924
01:28:42,785 --> 01:28:45,419
We have proof of concept
that people can get
1925
01:28:45,421 --> 01:28:47,421
their nicotine in far less hazardous ways
1926
01:28:47,423 --> 01:28:49,122
and be just fine with it.
1927
01:28:49,124 --> 01:28:52,259
And it hasn't happened yet.
1928
01:29:01,102 --> 01:29:04,104
And I guess really what prompted me
1929
01:29:04,106 --> 01:29:06,940
to want to quit
1930
01:29:06,942 --> 01:29:10,043
was seeing my uncle
1931
01:29:10,045 --> 01:29:12,879
dying of lung cancer.
1932
01:29:12,881 --> 01:29:16,350
And without a shadow of a doubt
1933
01:29:16,352 --> 01:29:21,521
he was the most genuine
1934
01:29:21,523 --> 01:29:28,128
and kind-hearted person
1935
01:29:28,130 --> 01:29:32,699
I've ever known in my life.
1936
01:29:32,701 --> 01:29:34,901
People are gonna die.
1937
01:29:34,903 --> 01:29:36,236
People are gonna get sick.
1938
01:29:36,238 --> 01:29:38,905
There are people who should
have had the opportunity
1939
01:29:38,907 --> 01:29:40,674
to grow old.
1940
01:29:40,676 --> 01:29:43,510
To be part of their grandchildren's lives.
1941
01:29:43,512 --> 01:29:46,246
I knew firsthand
the experience that I had had
1942
01:29:46,248 --> 01:29:48,181
and how dramatic the change in my life
1943
01:29:48,183 --> 01:29:49,416
and my health had been.
1944
01:29:49,418 --> 01:29:52,219
I'd seen dozens of friends
and family members,
1945
01:29:52,221 --> 01:29:54,521
actually hundreds, really,
in the end of lives
1946
01:29:54,523 --> 01:29:56,223
that have been directly changed
1947
01:29:56,225 --> 01:29:58,425
by using these devices.
1948
01:29:58,427 --> 01:30:01,261
And the health department,
like that's their name
1949
01:30:01,263 --> 01:30:04,898
the health department were banning them.
1950
01:30:04,900 --> 01:30:06,933
You can still buy cigarettes.
1951
01:30:06,935 --> 01:30:09,102
You know, buy and use any
tobacco product you like,
1952
01:30:09,104 --> 01:30:10,904
but you can't buy the alternative
1953
01:30:10,906 --> 01:30:13,774
that we know is significantly, I mean like
1954
01:30:13,776 --> 01:30:17,711
over 95% safer.
1955
01:30:17,713 --> 01:30:21,748
And really I just, I didn't want
1956
01:30:21,750 --> 01:30:25,886
my children to have to see me that way.
1957
01:30:25,888 --> 01:30:28,221
I wanted to be
1958
01:30:28,223 --> 01:30:30,724
able to be there
1959
01:30:30,726 --> 01:30:34,194
for them more in the future
1960
01:30:34,196 --> 01:30:38,064
and extend my life
1961
01:30:38,066 --> 01:30:40,066
for them.
1962
01:30:40,068 --> 01:30:43,303
And, essentially that
1963
01:30:43,305 --> 01:30:45,038
is what vaping has done.
1964
01:30:45,040 --> 01:30:50,043
Vaping has helped me
to quit smoking cigarettes.
1965
01:30:50,045 --> 01:30:55,081
And for that, I am thankful.
1966
01:30:55,083 --> 01:30:57,417
A billion lives are at stake.
1967
01:30:57,419 --> 01:30:59,319
The status quo is winning.
1968
01:30:59,321 --> 01:31:02,255
Smoking is strong.
1969
01:31:02,257 --> 01:31:07,160
The battle rages on even as you watch this.
1970
01:31:07,162 --> 01:31:09,042
Big business and government
are working together
1971
01:31:09,066 --> 01:31:10,964
all over the world to serve the few
1972
01:31:10,966 --> 01:31:13,166
at the expense of the many.
1973
01:31:13,168 --> 01:31:15,268
We see so many examples.
1974
01:31:15,270 --> 01:31:16,903
In our food system.
1975
01:31:16,905 --> 01:31:18,338
Our medicine.
1976
01:31:18,340 --> 01:31:20,273
And now we see it in the push to preserve
1977
01:31:20,275 --> 01:31:23,243
smoking and its cash flow.
1978
01:31:23,245 --> 01:31:27,080
To condemn a billion people to death.
1979
01:31:27,082 --> 01:31:29,249
Billions of mourning kids.
1980
01:31:29,251 --> 01:31:33,286
Billions of broken hearts.
1981
01:31:33,288 --> 01:31:35,655
We can choose a better approach.
1982
01:31:35,657 --> 01:31:38,091
We can end fear-mongering.
1983
01:31:38,093 --> 01:31:41,027
We can help our neighbors live better.
1984
01:31:41,029 --> 01:31:44,965
We can help our neighbors live longer.
1985
01:31:44,967 --> 01:31:47,634
And we must.
1986
01:31:48,305 --> 01:31:54,930
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