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These are the user uploaded subtitles that are being translated: 1 00:00:02,006 --> 00:00:02,924 ["Hip-Hop" by Dead Prez playing] ♪ One, two, one, two ♪ 2 00:00:03,007 --> 00:00:06,052 -♪ Uh, uh ♪ -♪ One, two, one, two ♪ 3 00:00:06,135 --> 00:00:08,179 ♪ Uh, uh ♪ 4 00:00:11,206 --> 00:00:13,666 ♪ One thing 'bout music When it hit you feel no pain ♪ 5 00:00:13,750 --> 00:00:16,753 ♪ White folks say it controls yo' brain I know better than that, that's game ♪ 6 00:00:16,836 --> 00:00:18,922 ♪ And we ready for that Two soldiers head of the pack ♪ 7 00:00:19,005 --> 00:00:21,507 ♪ Matter of fact, who got the Gat And where my army at? ♪ 8 00:00:21,591 --> 00:00:24,969 -♪ Rather attack and not react ♪ -♪ It's bigger than hip-hop ♪ 9 00:00:25,053 --> 00:00:28,681 ♪ Hip-hop, hip-hop, hip ♪ 10 00:00:28,765 --> 00:00:34,020 ♪ It's bigger than hip-hop Hip-hop, hip-hop ♪ 11 00:00:34,103 --> 00:00:37,106 [music stops, sirens wail] 12 00:00:46,908 --> 00:00:51,454 [Shad K.] Since day one, hip-hop has been driven by a desire to smash expectations. 13 00:00:51,913 --> 00:00:53,915 We gave ourselves superhero names 14 00:00:53,998 --> 00:00:55,582 to achieve superhuman things. 15 00:00:56,209 --> 00:00:58,211 All with the goal of becoming something bigger 16 00:00:58,294 --> 00:00:59,963 than the world Imagined for us, 17 00:01:00,797 --> 00:01:01,714 and it worked. 18 00:01:03,216 --> 00:01:04,842 But some places are more conducive 19 00:01:04,926 --> 00:01:07,428 to creative liberation than others. 20 00:01:08,429 --> 00:01:10,348 They called this place "The Bay." 21 00:01:11,516 --> 00:01:13,518 And around here, being larger than life 22 00:01:13,601 --> 00:01:14,894 is the only way to be. 23 00:01:16,562 --> 00:01:17,605 The Bay has giving hip-hop 24 00:01:17,689 --> 00:01:19,941 some of its most unique, successful 25 00:01:20,024 --> 00:01:21,734 and iconic characters. 26 00:01:22,151 --> 00:01:25,196 And it's a region whose story deserves to be told. 27 00:01:25,280 --> 00:01:27,198 [car horn honks] 28 00:01:27,282 --> 00:01:30,076 [boat horn blares, seagulls squawk] 29 00:01:30,159 --> 00:01:31,369 [Davey D] In terms of rap, 30 00:01:31,452 --> 00:01:34,455 The Bay doesn't look to New York for its cues. 31 00:01:34,998 --> 00:01:38,042 The attitude here is not "How I can make it in New York?" 32 00:01:38,334 --> 00:01:40,336 It's, "How can we do this ourselves?" 33 00:01:40,586 --> 00:01:42,297 that leads to people going, 34 00:01:42,714 --> 00:01:44,799 "We're not going to do business as usual." 35 00:01:44,882 --> 00:01:46,175 And it's reflected in the music. 36 00:01:46,259 --> 00:01:48,177 [funk music playing] 37 00:01:50,346 --> 00:01:51,806 [Davey D] Here, there was a Funk movement. 38 00:01:51,889 --> 00:01:55,226 There were hundreds of funk bands all around the Bay Area. 39 00:01:56,019 --> 00:01:58,229 [D'Wayne] Sly Stone, Graham Central Station, 40 00:01:58,312 --> 00:01:59,771 Tower of Power, all that. 41 00:01:59,855 --> 00:02:01,607 We are about the next "something," 42 00:02:01,691 --> 00:02:04,736 you know, and we are open to ideas and concepts. 43 00:02:04,819 --> 00:02:07,613 Not closed minded at all. That's one thing about The Bay. 44 00:02:07,697 --> 00:02:10,867 [Mopreme] You know, there's so many talented musicians in the Bay Area. 45 00:02:10,950 --> 00:02:12,827 It was a good melting pot. 46 00:02:12,910 --> 00:02:15,955 There was a lot of different types of creativity 47 00:02:16,331 --> 00:02:17,790 and people worked together. 48 00:02:18,082 --> 00:02:19,876 It's that hippie shit in The Bay, man. 49 00:02:22,420 --> 00:02:25,340 [Davey D] There was a lot of political movement going on. 50 00:02:25,923 --> 00:02:29,719 You have a free speech movement, you have this multi-cultural movement. 51 00:02:29,802 --> 00:02:31,554 Plus, it's the home of the Black Panthers. 52 00:02:32,263 --> 00:02:34,015 Revolution is in the air. 53 00:02:36,851 --> 00:02:39,395 -[man] Who are you? -Black Panthers. 54 00:02:42,023 --> 00:02:45,318 [Davey D] There was a Panther presence, and you know, of course, 55 00:02:45,401 --> 00:02:47,362 there's also a lot of pimp culture here as well, 56 00:02:47,445 --> 00:02:48,696 that you can't get away from. 57 00:02:50,782 --> 00:02:53,910 Tolerance in the Bay let a lot of beautiful movements happen 58 00:02:53,993 --> 00:02:55,203 that helped humanity. 59 00:02:55,286 --> 00:02:56,162 By the same token, 60 00:02:56,245 --> 00:02:59,082 the laws were more lenient towards pimping and pandering. 61 00:02:59,415 --> 00:03:02,043 [Richie Rich] Back then, Oakland was wide open. 62 00:03:02,126 --> 00:03:05,505 So there was two what they called "Ho Strolls" back then. 63 00:03:05,588 --> 00:03:08,591 San Pablo Avenue and East 14th. 64 00:03:09,425 --> 00:03:11,511 You could come down this block right here. 65 00:03:11,594 --> 00:03:14,931 You'd see the girls walking, you'd see the Cadillacs parked. 66 00:03:15,723 --> 00:03:19,811 [Rickey Vincent] The pimp culture presented a larger than life image. 67 00:03:19,894 --> 00:03:21,729 You had to have a certain attitude. 68 00:03:21,813 --> 00:03:25,942 If you're going to be larger than life, you're going to have to spit some game 69 00:03:26,275 --> 00:03:30,196 uh, that is something no one's ever heard before. 70 00:03:34,992 --> 00:03:37,286 [Shad] The town didn't judge anyone's hustle. 71 00:03:37,495 --> 00:03:40,123 Here, you could choose your path and persona. 72 00:03:40,832 --> 00:03:42,375 So when a14 year-old from LA 73 00:03:42,458 --> 00:03:44,335 found himself on the east side of Oakland 74 00:03:44,419 --> 00:03:46,170 with no other rappers in sight, 75 00:03:46,879 --> 00:03:49,424 he saw an opportunity to reinvent himself 76 00:03:49,924 --> 00:03:51,134 and The Bay. 77 00:03:51,217 --> 00:03:53,553 ["Life is Too $hort" playing] ♪ I remember how it all began ♪ 78 00:03:53,636 --> 00:03:56,431 ♪ I used to sing dirty raps To my east side fans ♪ 79 00:03:56,514 --> 00:03:59,559 ♪ Back then, I knew you couldn't Stop this rap ♪ 80 00:03:59,642 --> 00:04:01,853 ♪ No MC could rock like that ♪ 81 00:04:01,936 --> 00:04:04,522 -[Too Short] Sir. You good? -[Shad] What's up? Yeah. 82 00:04:05,481 --> 00:04:07,190 [Shad] Let's start with your move to Oakland. 83 00:04:07,274 --> 00:04:09,485 What were your first impressions? 84 00:04:09,569 --> 00:04:11,612 It was 1980 when I got here. 85 00:04:11,696 --> 00:04:13,281 It was alive and colorful to me 86 00:04:13,364 --> 00:04:16,325 and one of the first things I did when I moved here was 87 00:04:16,576 --> 00:04:20,246 I learned how to cruise around on the public transit system: 88 00:04:20,329 --> 00:04:21,414 the bus, AC Transit, 89 00:04:21,497 --> 00:04:23,791 which was like being on a scenic tour every day, 90 00:04:23,875 --> 00:04:26,419 -just checking out the city. -[sirens wailing] 91 00:04:26,502 --> 00:04:30,131 I had grown up watching all '70s Blaxploitation movies. 92 00:04:30,631 --> 00:04:33,092 Oakland just looked like those movies. 93 00:04:33,551 --> 00:04:35,470 When I got here, that had to be 94 00:04:35,553 --> 00:04:38,431 a few years from The Mack movie. 95 00:04:38,514 --> 00:04:43,144 Everybody's psyche and attitude was like, "We are The Mack, Oakland is The Mack." 96 00:04:43,478 --> 00:04:45,480 You see, pimpin' is big business. 97 00:04:46,314 --> 00:04:49,108 And it's been going on since the beginning of time. 98 00:04:50,818 --> 00:04:53,529 [Too Short] It was like something that Oakland owns 99 00:04:53,613 --> 00:04:56,532 that almost everybody has an attachment to. 100 00:04:56,616 --> 00:05:00,411 And the vibe of Oakland is what inspired me to make music. 101 00:05:01,162 --> 00:05:04,248 [Shad] You had a partner at first. So, how did you hook up with Freddy B? 102 00:05:04,832 --> 00:05:06,834 Freddy B used to live not too far from here. 103 00:05:07,210 --> 00:05:10,004 I don't know anybody else that raps. He don't know anybody else. 104 00:05:10,087 --> 00:05:11,797 And naturally, we just become friends. 105 00:05:12,215 --> 00:05:15,426 I was on the bus one night, he was on the bus one night. 106 00:05:15,510 --> 00:05:17,553 He had on a hat that said "Too Short" 107 00:05:17,637 --> 00:05:19,555 and I had on a hat that said "Freddy B." 108 00:05:21,516 --> 00:05:26,812 And the bus was literally full of marijuana smoke. 109 00:05:27,188 --> 00:05:29,982 And there was dudes rapping on the back of the bus. 110 00:05:30,274 --> 00:05:32,151 He was rapping, I was rapping... 111 00:05:33,236 --> 00:05:34,487 The boy had flow. 112 00:05:35,154 --> 00:05:36,822 And his lyrics were tight. 113 00:05:36,906 --> 00:05:38,866 And we said, "Hey, man, let's hook up." 114 00:05:39,325 --> 00:05:40,535 [click] 115 00:05:40,618 --> 00:05:44,789 We had this cassette that we made, me and Freddy B, and we liked it. 116 00:05:44,872 --> 00:05:45,998 It sounded dope. 117 00:05:46,082 --> 00:05:48,376 I've been an entrepreneur all my life, right? 118 00:05:48,960 --> 00:05:52,046 So, I said, "We can sell this." 119 00:05:52,588 --> 00:05:55,716 I was kind of initially in disbelief like, 120 00:05:55,800 --> 00:05:57,260 "Sell it to who?" 121 00:05:57,760 --> 00:05:59,095 He said, "Let's take a walk." 122 00:05:59,762 --> 00:06:01,222 We walked from his house 123 00:06:01,639 --> 00:06:03,266 and there were some guys over here, 124 00:06:03,349 --> 00:06:05,977 that used to be in the parking lot over there selling weed. 125 00:06:06,060 --> 00:06:09,105 [Freddy B] We would come up to them, and they say "What's the tape about?" 126 00:06:09,188 --> 00:06:13,109 I said, "It's about money, it's about women, it's about dope, 127 00:06:13,192 --> 00:06:15,236 and it'll pound in your car. 128 00:06:15,319 --> 00:06:18,322 [bass booming] 129 00:06:19,532 --> 00:06:22,535 [Too Short] We put it in the car with a nice little system bumping. 130 00:06:22,618 --> 00:06:24,912 After a while, somebody pushed Eject 131 00:06:24,996 --> 00:06:26,789 and said, "How much do you want for it?" 132 00:06:27,456 --> 00:06:28,833 Freddy B said five dollars. 133 00:06:29,041 --> 00:06:30,543 Immediately, that moment, 134 00:06:30,626 --> 00:06:33,254 sparked this domino effect of "I want one, too." 135 00:06:33,504 --> 00:06:35,256 We were like, "We'll bring you one tomorrow." 136 00:06:36,841 --> 00:06:40,136 Yeah, man, there was nobody in Oakland that was black 137 00:06:40,219 --> 00:06:42,221 that didn't have one of Too Short's tapes, 138 00:06:42,305 --> 00:06:46,601 and didn't have a story about him selling them out of his trunk, 139 00:06:46,684 --> 00:06:49,186 at the Quick Way, down by The Lake. 140 00:06:49,979 --> 00:06:52,106 [Money B] The thing about Too Short's tapes back then, 141 00:06:52,189 --> 00:06:54,775 is that he always talked about things 142 00:06:54,859 --> 00:06:58,571 that were relevant in Oakland. 143 00:06:58,654 --> 00:07:01,282 You could hear him talking about the Eastmont Mall 144 00:07:01,365 --> 00:07:03,576 or the Foothill bus, 43. 145 00:07:03,951 --> 00:07:07,330 "She was sucking me on the Foothill bus, number 43." 146 00:07:07,413 --> 00:07:09,290 I was like, "I catch the 43." 147 00:07:09,373 --> 00:07:13,044 I felt like maybe I'll get my dick sucked in the back of the bus one day. 148 00:07:13,294 --> 00:07:14,170 You know what I mean? 149 00:07:15,796 --> 00:07:17,798 [Too Short] We started building a clientele 150 00:07:17,882 --> 00:07:21,135 amongst the street guys, who would be selling drugs. 151 00:07:21,218 --> 00:07:23,512 We'd go up to a D-Boy and say, "Got them tapes." 152 00:07:23,679 --> 00:07:26,140 You know how you say, "I got them rocks." 153 00:07:26,474 --> 00:07:29,101 But no, "We got them tapes." 154 00:07:29,310 --> 00:07:30,853 And the cats would run up, 155 00:07:30,936 --> 00:07:32,438 "Freddy B, gimme one!" 156 00:07:33,105 --> 00:07:34,982 We had dope dealers saying, 157 00:07:35,066 --> 00:07:36,651 "Make a tape with my name in it. 158 00:07:36,942 --> 00:07:39,195 And we would do what's called a special request. 159 00:07:39,737 --> 00:07:42,948 All I need to know is your name, the color of your car... 160 00:07:43,366 --> 00:07:45,910 and we come back in an hour, we get $20. 161 00:07:45,993 --> 00:07:48,329 [Too Short] Everybody who was the boss of anywhere, 162 00:07:48,412 --> 00:07:50,206 or who felt like he was important, 163 00:07:50,289 --> 00:07:52,625 wanted to give us US$ 20 for a custom made tape. 164 00:07:52,750 --> 00:07:54,960 And the shit just took from there. 165 00:07:55,586 --> 00:07:58,547 So, that laid the blueprint for the whole independent music hustle. 166 00:07:58,631 --> 00:08:00,091 That was the entire blueprint. 167 00:08:00,675 --> 00:08:03,010 That took us platinum on the streets. 168 00:08:04,136 --> 00:08:08,641 But in 1985, I got into trouble 169 00:08:08,974 --> 00:08:09,975 and went to jail. 170 00:08:10,476 --> 00:08:13,479 right when we were starting in the rap game. So, yeah. 171 00:08:13,562 --> 00:08:16,190 [Shad] So after Freddy B got locked up, where did that leave you? 172 00:08:16,273 --> 00:08:18,442 What followed after was "Freaky Tales." 173 00:08:18,901 --> 00:08:21,445 ♪ These are the tales, the freaky tales ♪ 174 00:08:21,737 --> 00:08:25,032 ♪ These are the tales that I tell so well ♪ 175 00:08:25,116 --> 00:08:28,077 [Too Short] "Freaky Tales" came from a line where I said, 176 00:08:28,160 --> 00:08:30,246 I had 16 hos sucking 10 toes. 177 00:08:30,579 --> 00:08:32,455 People used to laugh when they heard that shit. 178 00:08:32,832 --> 00:08:33,833 So, I was like, 179 00:08:33,916 --> 00:08:37,461 "I'm going to write a song about every ho, how I met all 16 hos. 180 00:08:37,545 --> 00:08:40,297 ♪ When I met Anne, I shook her hand ♪ 181 00:08:40,464 --> 00:08:43,426 ♪ We ended up dicking by a garbage can ♪ 182 00:08:43,551 --> 00:08:46,470 ♪ The next young trick I met was Red ♪ 183 00:08:46,595 --> 00:08:49,473 ♪ I took her to the house And she gave me head ♪ 184 00:08:49,557 --> 00:08:51,642 Same thing with the Blaxploitation movies, 185 00:08:51,726 --> 00:08:53,227 you got to have a character. 186 00:08:53,310 --> 00:08:55,938 I figured the character Too Short 187 00:08:56,021 --> 00:08:58,816 is really what every guy wishes he could say. 188 00:08:58,899 --> 00:09:00,651 The way I would write the songs, 189 00:09:00,735 --> 00:09:04,029 Too Short would always say this rude shit to a female 190 00:09:04,280 --> 00:09:06,323 and she would just fall for it and love it. 191 00:09:06,657 --> 00:09:09,034 At that time, I felt I wanted to be 192 00:09:09,118 --> 00:09:12,413 the dirtiest rapper the world has never seen. 193 00:09:12,496 --> 00:09:15,166 ♪ I knew a dick sucker named Betty-Jo ♪ 194 00:09:15,624 --> 00:09:18,711 ♪ Took her to my home And we did it on the floor ♪ 195 00:09:18,794 --> 00:09:21,046 [Richie Rich] Just super raunchy. 196 00:09:21,130 --> 00:09:23,340 That's what made you want that tape 197 00:09:23,424 --> 00:09:25,551 because you knew you had no business having it. 198 00:09:25,634 --> 00:09:28,387 To hear the stories that he would tell 199 00:09:28,471 --> 00:09:31,182 of him and all these women is like, 200 00:09:31,265 --> 00:09:34,018 "Is he telling the truth? Is this really happening?" 201 00:09:34,101 --> 00:09:35,895 He can't be doing all of this. 202 00:09:35,978 --> 00:09:38,147 I mean, this is not humanly possible. 203 00:09:38,397 --> 00:09:39,607 You know what I mean? 204 00:09:39,690 --> 00:09:41,650 All I had to do in the song 205 00:09:41,734 --> 00:09:44,820 was just give you a reflection of Oakland. 206 00:09:44,904 --> 00:09:48,741 Part of Oakland was that real pimp persona. 207 00:09:48,908 --> 00:09:52,369 I was just really analyzing the pimp game the whole time, 208 00:09:52,495 --> 00:09:56,207 and I gave the rap game that player image. 209 00:09:56,499 --> 00:09:58,501 ♪ People wanna say it's just my time ♪ 210 00:09:59,001 --> 00:10:01,337 ♪ Brothers like me had to work for mine ♪ 211 00:10:01,420 --> 00:10:04,423 ♪ Eight years on the mic And I'm not jokin' ♪ 212 00:10:04,507 --> 00:10:07,134 ♪ Sir Too Short comin' Straight from Oakland ♪ 213 00:10:07,218 --> 00:10:11,806 [Money B] To me, Too Short is the Godfather of Bay Area hip-hop. 214 00:10:11,889 --> 00:10:15,518 The Too Short character was just about spitting game. 215 00:10:16,060 --> 00:10:18,854 Too Short, he always talks about he's a pimp, 216 00:10:18,938 --> 00:10:21,982 but he's never pimped, but pimps love him. 217 00:10:22,066 --> 00:10:25,236 He was just telling you straight forward, "This is what we do." 218 00:10:25,653 --> 00:10:27,780 Do you think he laid down the blueprint 219 00:10:27,863 --> 00:10:30,783 for the player persona in rap, period? 220 00:10:30,866 --> 00:10:32,701 Absolutely. Absolutely. 221 00:10:33,244 --> 00:10:35,496 Short is still not recognized 222 00:10:35,746 --> 00:10:39,834 as one of the major players in the hip-hop game. 223 00:10:39,917 --> 00:10:42,670 He worked his butt off on the streets 224 00:10:42,753 --> 00:10:45,714 selling tapes, soaking up game from the pimps, 225 00:10:45,798 --> 00:10:47,341 the players, the hustlers, 226 00:10:47,424 --> 00:10:49,760 and that record Born to Mack, 227 00:10:50,302 --> 00:10:53,848 where Short's on the top, sitting on a drop Biarritz, 228 00:10:54,139 --> 00:10:57,393 that set the tone and tenor for history. 229 00:10:58,060 --> 00:11:02,565 You know, I know what I did. What I did was, I set off 230 00:11:02,648 --> 00:11:04,817 the Hip Hop scene in the Bay Area. 231 00:11:04,900 --> 00:11:07,611 ♪ Short Dog, I'm that rappin' man ♪ 232 00:11:07,695 --> 00:11:10,114 ♪ I said it before and I'll say it again ♪ 233 00:11:10,197 --> 00:11:12,283 -♪ Life is... ♪ -♪ Too Short ♪ 234 00:11:13,367 --> 00:11:14,618 ♪ Too Short ♪ 235 00:11:15,244 --> 00:11:16,078 ♪ Life is... ♪ 236 00:11:16,453 --> 00:11:18,998 [Shad] Too Short laid the groundwork for rap in The Bay 237 00:11:19,081 --> 00:11:21,083 by spinning tales of pimps and macks. 238 00:11:22,418 --> 00:11:24,879 But that was just one slice of the area's identity. 239 00:11:24,962 --> 00:11:26,463 [horn honks] 240 00:11:28,841 --> 00:11:31,218 In Oakland, funk ruled. 241 00:11:31,302 --> 00:11:34,763 And lockstep with the city's funk bands was the street dance scene. 242 00:11:34,847 --> 00:11:36,515 And it was this hypnotic movement 243 00:11:36,599 --> 00:11:39,727 that would eventually inspire a skinny, energetic kid 244 00:11:39,810 --> 00:11:43,355 to propel himself into rap's first pop superstar. 245 00:11:43,772 --> 00:11:46,483 [Davey D] There's a rich dance tradition in Oakland, California, 246 00:11:46,567 --> 00:11:48,485 that was vibrant in the '70s, 247 00:11:48,569 --> 00:11:51,196 where street dancers, these funk-based dancers, 248 00:11:51,280 --> 00:11:52,823 focused around three styles-- 249 00:11:52,907 --> 00:11:55,743 boogalooing, roboting, and strutting. 250 00:11:55,826 --> 00:12:00,664 If you look at the first crack through this underground scene, 251 00:12:00,748 --> 00:12:03,000 it would probably be with The Black Resurgents. 252 00:12:03,959 --> 00:12:06,545 [Shad] And I think they are super star material. 253 00:12:06,629 --> 00:12:08,339 [presenter] Ladies and gentlemen, The Black Resurgents. 254 00:12:08,422 --> 00:12:12,635 ♪ The way you like it ♪ 255 00:12:12,718 --> 00:12:16,722 [Davey D] They were very complicated, very routine based street dancers 256 00:12:16,805 --> 00:12:19,850 with their strutting and popping. They were hip-hop before hip-hop. 257 00:12:25,397 --> 00:12:29,526 ♪ The way you like it ♪ 258 00:12:30,319 --> 00:12:31,362 ♪ Woo ♪ 259 00:12:32,112 --> 00:12:34,448 Damn. That's from a 60-year-old. 260 00:12:37,242 --> 00:12:38,744 [William] In 1975, 261 00:12:38,827 --> 00:12:41,372 the Black Panther Party had been around for a little while, 262 00:12:41,455 --> 00:12:44,750 talking to people about political activism 263 00:12:44,833 --> 00:12:46,752 and social programs all over Oakland. 264 00:12:46,835 --> 00:12:49,713 But in order to get a crowd, they used us. 265 00:12:49,797 --> 00:12:53,717 The Black Resurgents became the official, unofficial dance group 266 00:12:53,801 --> 00:12:55,177 for the Black Panther Party. 267 00:12:55,928 --> 00:12:58,138 When we would rehearse, all of the kids 268 00:12:58,222 --> 00:13:00,933 would come up the hill and hang out. 269 00:13:01,976 --> 00:13:03,686 Hammer was one of those little kids. 270 00:13:03,769 --> 00:13:04,770 ♪ Hammer time! ♪ 271 00:13:04,853 --> 00:13:07,481 ["U Can't Touch This" by MC Hammer playing] 272 00:13:07,564 --> 00:13:09,400 [sparkle dings] 273 00:13:10,943 --> 00:13:14,029 [MC Hammer] I've always wanted to be an entertainer. 274 00:13:14,113 --> 00:13:17,366 I think every kid grows up wanting to be an entertainer. 275 00:13:17,825 --> 00:13:19,618 I decided I wanted to be a rapper, 276 00:13:19,868 --> 00:13:23,288 but I wasn't trying to be a professional until, you know... 277 00:13:23,747 --> 00:13:26,291 my late teenage years, actually my early twenties. 278 00:13:26,875 --> 00:13:28,961 [Davey D] Hammer's coming out of this tradition 279 00:13:29,044 --> 00:13:31,755 of dance being a thing to get your attention. 280 00:13:32,131 --> 00:13:33,465 And he's got a crew. 281 00:13:33,716 --> 00:13:36,927 And they're doing highly choreographed type of routines. 282 00:13:37,011 --> 00:13:38,679 That's going to be his calling card. 283 00:13:38,762 --> 00:13:40,639 It's not going to be his rap, per se, 284 00:13:40,723 --> 00:13:43,058 because you appreciate Hammer more 285 00:13:43,142 --> 00:13:45,686 when you can see him do his thing 286 00:13:45,769 --> 00:13:47,396 than you can just hearing him. 287 00:13:47,646 --> 00:13:49,732 So, unless you in a club to experience it, 288 00:13:49,815 --> 00:13:52,693 the only other way is going to be a certain type of video. 289 00:13:52,776 --> 00:13:57,197 ♪ Just put on the hammer And you will be rewarded ♪ 290 00:13:57,281 --> 00:14:00,659 ♪ My beat is ever boomin' And you know I get it started ♪ 291 00:14:00,743 --> 00:14:03,203 [Davey D] Let's Get It Started is a big record. 292 00:14:03,287 --> 00:14:06,582 The beat was so infectious and just so bass-laden. 293 00:14:06,874 --> 00:14:08,584 You didn't really think about him rapping. 294 00:14:08,834 --> 00:14:12,004 You were more or less looking like, "Does he keep everybody energized?" 295 00:14:12,296 --> 00:14:13,672 He was making club music, 296 00:14:13,756 --> 00:14:16,425 and no doubt, Oakland was behind Hammer. 297 00:14:17,134 --> 00:14:20,846 ♪ And when it comes to straight up rockin' I'm second to none ♪ 298 00:14:20,929 --> 00:14:25,017 ♪ From Doug E. Fresh to LL or DJ Run ♪ 299 00:14:25,100 --> 00:14:27,519 "Let's get it started, oh..." 300 00:14:27,603 --> 00:14:29,980 I mean, Hammer came in smashing. 301 00:14:30,397 --> 00:14:33,108 It was a good look for Oakland, because it was something different. 302 00:14:33,192 --> 00:14:36,987 ♪ Now your party wasn't jumping And your DJ was weak ♪ 303 00:14:37,571 --> 00:14:40,574 "♪ Instead of dope beats, they was spinnin' them Z's ♪" 304 00:14:40,657 --> 00:14:44,787 Man, we danced to that song relentlessly. 305 00:14:44,870 --> 00:14:46,080 It was a party, man, 306 00:14:46,163 --> 00:14:49,291 and there ain't no party like an Oakland party. 307 00:14:49,374 --> 00:14:51,376 ♪ Yeah, boy! ♪ 308 00:14:52,669 --> 00:14:53,796 ♪ I can do this! ♪ 309 00:14:53,879 --> 00:14:56,256 [Davey D] Keep in mind what's going on at this time. 310 00:14:56,340 --> 00:14:59,426 Early '90s, late '80s, we're in the middle of the crack era. 311 00:14:59,718 --> 00:15:02,429 You're also in the middle of the Reagan-Bush era. 312 00:15:03,972 --> 00:15:07,893 There's a lot of people in the middle of very oppressive times. 313 00:15:07,976 --> 00:15:09,228 [siren wails, radio chatter] 314 00:15:09,311 --> 00:15:11,438 Hammer was smart enough to realize that 315 00:15:11,522 --> 00:15:14,608 at a certain point, "I want to dance and have some fun." 316 00:15:14,691 --> 00:15:15,818 So he provides that. 317 00:15:15,901 --> 00:15:16,902 ♪ Can't touch this ♪ 318 00:15:19,404 --> 00:15:20,614 ♪ You can't touch this ♪ 319 00:15:23,117 --> 00:15:24,201 ♪ Can't touch this ♪ 320 00:15:25,536 --> 00:15:29,123 ♪ My, my, my My music hits me so hard ♪ 321 00:15:29,206 --> 00:15:31,500 ♪ Makes me say "Oh, my Lord, thank You" ♪ 322 00:15:31,583 --> 00:15:33,502 [Felton Pilate] We finished the mastering process 323 00:15:33,585 --> 00:15:34,711 for "You Can't Touch This" 324 00:15:34,795 --> 00:15:36,463 and sat down at listening session. 325 00:15:36,547 --> 00:15:38,590 Everyone was like, "Yeah." 326 00:15:38,757 --> 00:15:39,716 [both laugh] 327 00:15:39,800 --> 00:15:42,094 There was an air of confidence about it. 328 00:15:42,177 --> 00:15:45,013 That "this is definitely going to work." 329 00:15:46,140 --> 00:15:47,850 Hammer was not necessarily hip-hop, 330 00:15:47,933 --> 00:15:51,520 so we never took the hip-hop approach. 331 00:15:52,312 --> 00:15:55,649 Our goal was to make the new music accessible. 332 00:15:55,732 --> 00:15:57,693 ♪ That's good when you know you're down ♪ 333 00:15:57,776 --> 00:16:01,071 ♪ A super dope homeboy from the Oaktown And I'm known as such ♪ 334 00:16:01,155 --> 00:16:03,115 ♪ And this is a beat, uh You can't touch ♪ 335 00:16:03,991 --> 00:16:05,367 ♪ I told you, homeboy ♪ 336 00:16:05,909 --> 00:16:06,910 ♪ Can't touch this ♪ 337 00:16:06,994 --> 00:16:10,956 It had the Rick James sample in it. Immediately I knew it was a hit. 338 00:16:11,039 --> 00:16:14,042 [Boots Riley] That bass line from "Super Freak," I mean, 339 00:16:14,126 --> 00:16:16,879 you put that on and who doesn't want to dance to it? 340 00:16:17,588 --> 00:16:19,464 I'm not gonna lie, I was a little kid 341 00:16:19,548 --> 00:16:21,300 with the Hammer pants on. 342 00:16:21,466 --> 00:16:23,135 Type-writing across the living room. 343 00:16:23,218 --> 00:16:24,428 It was that era. 344 00:16:24,511 --> 00:16:25,429 ♪ Break it down ♪ 345 00:16:30,100 --> 00:16:32,853 [Richie Rich] When I first saw the video though, and the... 346 00:16:33,687 --> 00:16:35,397 the sliding and shit, I was like, 347 00:16:35,480 --> 00:16:37,065 "This nigga's trippin'." [laughs] 348 00:16:37,149 --> 00:16:38,442 He was on his own thing, 349 00:16:38,525 --> 00:16:42,237 the glasses, the hair curled back and them damn pants. 350 00:16:43,197 --> 00:16:44,740 [Pam] They were these big baggy pants, 351 00:16:44,823 --> 00:16:46,992 baggy on the sides, but kind of like 352 00:16:47,075 --> 00:16:49,870 not slim on the end, but they just... 353 00:16:49,953 --> 00:16:51,622 they were big pants, that's all I say. 354 00:16:51,705 --> 00:16:53,624 ♪ It's Hammer go Hammer ♪ 355 00:16:53,707 --> 00:16:55,458 ♪ And the rest go and play Can't touch this ♪ 356 00:16:55,918 --> 00:16:58,294 [Danyel] MC Hammer knew what he was doing 357 00:16:58,378 --> 00:17:01,840 with regards to this commitment to visual music. 358 00:17:02,131 --> 00:17:05,219 He created the character that people could talk about, 359 00:17:05,302 --> 00:17:07,387 that people could love or hate, 360 00:17:07,471 --> 00:17:10,307 that was bright and colorful and caught your eye 361 00:17:10,389 --> 00:17:13,185 and was perfect for television, 362 00:17:13,435 --> 00:17:15,187 and frankly, for live shows. 363 00:17:15,395 --> 00:17:18,023 [sparkling, crowd cheering] 364 00:17:20,359 --> 00:17:21,777 [beat drops] 365 00:17:24,780 --> 00:17:26,323 [Oaktown 357] He had an energy about him 366 00:17:26,406 --> 00:17:28,116 that was just automatically up here. 367 00:17:28,200 --> 00:17:29,826 The haters couldn't deny it 368 00:17:30,118 --> 00:17:31,995 because of what Hammer was bringing to the table. 369 00:17:32,079 --> 00:17:34,414 So, the live show was a big part of winning people over? 370 00:17:34,498 --> 00:17:35,916 -Yes. -Oh, my God, yes. 371 00:17:37,376 --> 00:17:38,710 [Pam] He was actually a performer. 372 00:17:38,794 --> 00:17:41,380 He's not on stage with a DJ, just walking back and forth. 373 00:17:41,880 --> 00:17:44,549 He danced, he sweated. It's a show. 374 00:17:45,884 --> 00:17:48,553 [D-Shot] He brought something totally different to the rap game. 375 00:17:48,845 --> 00:17:50,597 I mean he brought entertainment to this thing. 376 00:17:51,306 --> 00:17:54,017 When Hammer got on stage, it was magic, bro. 377 00:17:54,184 --> 00:17:55,143 It was fire. 378 00:17:55,477 --> 00:17:59,564 This dude is gonna take off like a nuclear bomb, man. 379 00:18:00,315 --> 00:18:03,360 [woman] MC Hammer's second album, Please Hammer Don't Hurt 'Em, 380 00:18:03,652 --> 00:18:07,030 has the number one on the Billboard Pop Charts for 19 weeks 381 00:18:07,281 --> 00:18:09,449 and sales are at the seven million mark. 382 00:18:09,658 --> 00:18:11,827 These figures are impressive for any album, 383 00:18:12,244 --> 00:18:15,247 but for a rap record, it's uncharted territory. 384 00:18:16,373 --> 00:18:18,375 I think he's a great inspiration for young people. 385 00:18:19,042 --> 00:18:20,168 It's positive rap. 386 00:18:20,836 --> 00:18:23,171 [Davey D] He's doing this G-rated material, 387 00:18:23,255 --> 00:18:24,631 so little kids like Hammer. 388 00:18:25,007 --> 00:18:27,676 People who didn't like hip-hop knew about Hammer. 389 00:18:27,759 --> 00:18:29,094 [man] Hammer T-shirts! 390 00:18:29,344 --> 00:18:30,929 Hammer T-shirts here! 391 00:18:31,013 --> 00:18:34,349 -He's a great rapper. World's best guy... -He's the best looking. 392 00:18:34,433 --> 00:18:35,475 He's so great. 393 00:18:36,435 --> 00:18:38,979 [Danyel] People wanted to understand rap so bad. 394 00:18:39,146 --> 00:18:41,982 They wanted a non-moody, 395 00:18:42,065 --> 00:18:45,068 open and, dare I say, smiling presence. 396 00:18:46,236 --> 00:18:48,280 There are historical reasons for that. 397 00:18:49,197 --> 00:18:50,907 Hammer was happy to provide that. 398 00:18:50,991 --> 00:18:54,286 Capital Recording stars, MC Hammer and the Posse! 399 00:18:54,369 --> 00:18:55,620 Yeah! 400 00:18:56,621 --> 00:18:57,914 [Richie Rich] His music blew up. 401 00:18:58,540 --> 00:19:00,083 There were mixed emotions 402 00:19:00,167 --> 00:19:02,919 from street cats, the dudes I fuck with. 403 00:19:03,211 --> 00:19:06,089 They're like, "Shit, who is this nigga 404 00:19:06,173 --> 00:19:08,425 with these balloon pants and wha-wha-wha? 405 00:19:08,508 --> 00:19:10,469 He ain't representing the town right," or whatever. 406 00:19:10,552 --> 00:19:13,013 If you want to continue to say what you is, 407 00:19:13,096 --> 00:19:15,182 is pure rap and so forth, 408 00:19:15,265 --> 00:19:17,184 okay, you can have that. 409 00:19:17,476 --> 00:19:20,479 You take the Chevrolet, I'll take the Mercedes. 410 00:19:22,481 --> 00:19:24,608 [Davey D] He was the epitome, in terms of success. 411 00:19:24,691 --> 00:19:27,819 People were looking at him like, "That's not hip-hop, that's not real." 412 00:19:27,903 --> 00:19:29,321 They were critical of him, 413 00:19:29,404 --> 00:19:32,783 only to find 20 years later, everybody's trying to do the same thing. 414 00:19:32,866 --> 00:19:34,159 "How can I get a soda deal? 415 00:19:34,242 --> 00:19:35,619 How can I get a cartoon?" 416 00:19:35,702 --> 00:19:36,620 Proper. 417 00:19:36,703 --> 00:19:38,914 Before Jay-Z said "I'm a businessman," 418 00:19:39,498 --> 00:19:41,333 Hammer was executing that 419 00:19:41,416 --> 00:19:44,211 in a very methodic and systematic way. 420 00:19:44,753 --> 00:19:48,340 His legacy is that he was hip-hop's biggest pop star. 421 00:19:48,423 --> 00:19:50,425 [crowd cheering] 422 00:19:51,009 --> 00:19:52,969 [Shad] Hammer slid into America's living rooms 423 00:19:53,053 --> 00:19:54,596 with his parachute pants, 424 00:19:54,679 --> 00:19:57,474 while Too Short hit platinum success by spitting game. 425 00:19:58,016 --> 00:20:00,477 Two totally different approaches to success. 426 00:20:00,685 --> 00:20:02,979 But for The Bay, the lesson was the same. 427 00:20:03,063 --> 00:20:03,897 [tram horn blares] 428 00:20:03,980 --> 00:20:06,817 If you could channel a character and hustle hard, 429 00:20:06,900 --> 00:20:08,610 there was no ceiling on your potential. 430 00:20:11,822 --> 00:20:14,658 [Shad] And among those motivated, was a bespectacled wordsmith 431 00:20:14,741 --> 00:20:18,078 who would find his niche by spinning and twisting The Bay's slang 432 00:20:18,161 --> 00:20:20,288 and sprinkling it all over America. 433 00:20:20,372 --> 00:20:22,374 ♪ I guess them times is gone Cause like a wishbone ♪ 434 00:20:22,457 --> 00:20:25,293 ♪ I wish I had em' back Instead of watchin' brothers fiz-all ♪ 435 00:20:25,377 --> 00:20:27,629 ♪ Catch em' out on every track Block, street... ♪ 436 00:20:27,712 --> 00:20:30,173 So, when you started rapping, who inspired you? 437 00:20:30,257 --> 00:20:33,844 Back in the '80s, as for rap music in the Bay Area, 438 00:20:33,927 --> 00:20:35,262 it was Hammer and Short. 439 00:20:35,345 --> 00:20:36,805 Hammer had been on top. 440 00:20:37,055 --> 00:20:39,516 He's winning Grammys, he's going Diamond. 441 00:20:39,933 --> 00:20:41,893 It showed us that we can do it, too. 442 00:20:42,185 --> 00:20:44,312 And I grew up listening to Too Short music 443 00:20:44,396 --> 00:20:46,106 at the beginning of my mannishness. 444 00:20:46,356 --> 00:20:48,733 Out there on the town... You know what I'm saying? 445 00:20:48,817 --> 00:20:50,652 I mean, he was spitting game, man, 446 00:20:50,735 --> 00:20:53,488 but it taught me to put straight game in my music. 447 00:20:53,572 --> 00:20:55,157 Like, spit reality... 448 00:20:55,449 --> 00:20:57,826 talk about the dope fiends crawling on the floor, 449 00:20:58,660 --> 00:21:01,580 looking for anything that's white, because I've witnessed all that shit. 450 00:21:01,663 --> 00:21:03,999 Looking for anything that's white, it can be a piece of lint. 451 00:21:04,291 --> 00:21:05,250 "Oh, there..." 452 00:21:07,127 --> 00:21:08,128 You feel what I'm saying? 453 00:21:08,211 --> 00:21:10,797 Talking about the real shit, I lived it. 454 00:21:10,881 --> 00:21:12,507 I've seen it all. 455 00:21:13,133 --> 00:21:15,552 [Shad] Can you describe your flow when you started out? 456 00:21:15,635 --> 00:21:17,679 -Because your flow was different. -[E-40] Yeah. 457 00:21:17,762 --> 00:21:20,432 A lot of people thought I was whack back then. 458 00:21:20,515 --> 00:21:22,309 They never heard nobody rap like that. 459 00:21:22,809 --> 00:21:23,643 Never. 460 00:21:23,727 --> 00:21:26,730 ♪ Bloody murder, crime, drugs Folks smokin' ♪ 461 00:21:26,813 --> 00:21:29,733 ♪ Man I remember when it used to be cool To leave ya screen door open ♪ 462 00:21:29,816 --> 00:21:32,486 ♪ And let the mosquitoes And the flies sneak in ♪ 463 00:21:32,569 --> 00:21:35,489 ♪ Mama and then playing whist I'mma play football with my friends ♪ 464 00:21:35,572 --> 00:21:37,574 ♪ I guess them times is gone 'Cause like a wishbone ♪ 465 00:21:37,657 --> 00:21:40,827 ♪ I wish I had em' back Instead of watchin' brothers fiz-all ♪ 466 00:21:40,911 --> 00:21:43,788 ♪ Catch em' out on every track Block, street, boulevards ♪ 467 00:21:43,872 --> 00:21:47,417 ♪ Sweet avenues with dead ends Neighborhoods with antens ♪ 468 00:21:47,501 --> 00:21:49,085 [E-40] My style is unorthodox. 469 00:21:49,169 --> 00:21:51,713 I like to put a lot of words in a verse. 470 00:21:52,047 --> 00:21:54,007 My rap's a little slow for a minute, 471 00:21:54,090 --> 00:21:56,426 then I speed that shit up and take off. 472 00:21:56,510 --> 00:21:59,679 Then I slow it back up and rap fast through the whole thing. 473 00:21:59,763 --> 00:22:01,806 It's like patterns, you've got to rap in patterns. 474 00:22:02,140 --> 00:22:04,559 So I'm different than all rappers. 475 00:22:05,435 --> 00:22:07,729 ♪ I kid you not, all bullcrap To the side ♪ 476 00:22:07,812 --> 00:22:09,940 ♪ I got 20,000 motherfuckers In my organization ♪ 477 00:22:10,023 --> 00:22:11,858 ♪ Which one of y'all niggas Down to ride? ♪ 478 00:22:11,942 --> 00:22:16,780 [Boots] E-40 has one of the most forward-thinking styles. 479 00:22:16,863 --> 00:22:20,909 He was one that some people didn't get at first, 480 00:22:21,284 --> 00:22:23,912 because his style was so different. 481 00:22:23,995 --> 00:22:26,456 ♪ I'm fresh out the pen And out the system for years ♪ 482 00:22:26,540 --> 00:22:29,793 ♪ Fillin' out applications to make a grip I don't know about no computer chip ♪ 483 00:22:29,876 --> 00:22:32,587 [jabbers] You know, he started on this flow, 484 00:22:32,671 --> 00:22:34,673 and I was like, "Rewind that back, what did he say?" 485 00:22:34,756 --> 00:22:37,300 [B-Legit] He was called Woody Woodpecker on crack. 486 00:22:37,384 --> 00:22:39,719 "This guy raps too fast. What is he saying?" 487 00:22:39,803 --> 00:22:41,471 Like, his grind was relentless. 488 00:22:41,888 --> 00:22:44,849 I knew it'd be a while before they adapt 489 00:22:44,933 --> 00:22:47,018 to how I spit and everything. 490 00:22:47,561 --> 00:22:50,230 I'd get frustrated. As a young man, I was stressing. 491 00:22:50,313 --> 00:22:52,607 He did three albums, and he was like, 492 00:22:52,691 --> 00:22:54,442 "I don't know when they're gonna feel me." 493 00:22:55,068 --> 00:22:57,654 I said, "Big bro, just keep on moving forward, man. 494 00:22:57,737 --> 00:22:59,072 You're the dude, man. 495 00:22:59,489 --> 00:23:00,699 It's going to catch on." 496 00:23:01,700 --> 00:23:03,827 And, come that fourth album, 497 00:23:04,828 --> 00:23:06,496 boom, it started catching on. 498 00:23:06,580 --> 00:23:08,290 ♪ Boom boom on a trick ♪ 499 00:23:08,373 --> 00:23:11,126 ♪ Play her for false and get rubbed off Ya don't want malse ♪ 500 00:23:11,209 --> 00:23:13,169 ♪ Fuck around and get evaporated ♪ 501 00:23:13,253 --> 00:23:16,256 [E-40] I showed up on that thing and turned it into a masterpiece. 502 00:23:16,339 --> 00:23:18,800 Yeah, this dude is a whole-- He's something special. 503 00:23:18,967 --> 00:23:20,802 Next thing you know, shit just start popping. 504 00:23:21,511 --> 00:23:25,015 ♪ I be more hipper than a hippopotamus Get off in your head like a neurologist ♪ 505 00:23:25,098 --> 00:23:27,559 ♪ Pushin' more weight than Atlas Got a partner by the name of 2Pacalypse ♪ 506 00:23:27,642 --> 00:23:30,770 ♪ The seven-oh-seven my roost Go hella fall back to Floyd Terrace ♪ 507 00:23:30,854 --> 00:23:33,773 ♪ I pull a forty out of my ball cap And den I flush it down my esopha-garus ♪ 508 00:23:33,857 --> 00:23:36,776 [Shad] Eventually, E-40's unorthodox flow broke through. 509 00:23:37,110 --> 00:23:39,070 And hidden within those dense bars, 510 00:23:39,154 --> 00:23:42,115 the underdog from Vallejo slid in more original slang 511 00:23:42,365 --> 00:23:44,159 than maybe any rapper ever. 512 00:23:44,701 --> 00:23:47,203 What are some of your favorite E-40 phrases? 513 00:23:47,537 --> 00:23:50,290 "It's all good" is worldwide now. 514 00:23:50,915 --> 00:23:52,542 "You feel me" is another one. 515 00:23:52,626 --> 00:23:55,587 Anytime you hear a motherfucker say "That shit is slappin'," 516 00:23:55,670 --> 00:23:56,713 E-40 did that. 517 00:23:57,422 --> 00:24:00,008 "Poppin' my collar" is just from the OGs. 518 00:24:01,092 --> 00:24:01,968 It's a statement. 519 00:24:02,761 --> 00:24:05,221 Each album, I guarantee I said "broccoli" in it. 520 00:24:05,513 --> 00:24:07,599 But some people made it hot and I didn't? 521 00:24:07,849 --> 00:24:09,017 That's comedy. 522 00:24:09,100 --> 00:24:10,935 Anyway, "go on the tuck." 523 00:24:11,144 --> 00:24:12,437 That means "on the under." 524 00:24:12,520 --> 00:24:14,147 -I like "on the tuck." -Yeah. 525 00:24:14,230 --> 00:24:16,524 I'm taking "on the tuck" with me, just so you know. 526 00:24:16,608 --> 00:24:18,985 Yeah, take it, man. It's gratifying. 527 00:24:19,069 --> 00:24:20,236 [both chuckle] 528 00:24:20,612 --> 00:24:23,031 [Pam] When you listened to 40, you knew what you were getting. 529 00:24:23,114 --> 00:24:24,449 You were getting something different. 530 00:24:24,532 --> 00:24:25,742 You were still getting the streets, 531 00:24:25,825 --> 00:24:28,745 the funk, the hustle, the mentality, the whole thing, 532 00:24:28,828 --> 00:24:30,955 but his language was a little different. 533 00:24:31,039 --> 00:24:32,832 He's a smooth talker. 534 00:24:32,916 --> 00:24:35,418 Even with me, "What you doing, E?" 535 00:24:35,502 --> 00:24:39,089 "You know... it's all gravy." 536 00:24:39,339 --> 00:24:41,883 I'm like, "Can we have a real conversation?" 537 00:24:41,966 --> 00:24:43,468 [laughs] 538 00:24:43,551 --> 00:24:45,303 I'm a very rare specimen. 539 00:24:45,387 --> 00:24:47,764 I'm a different guy. I'm rare like a steak. 540 00:24:47,847 --> 00:24:50,809 There will never be another E-40, boy. Trust and believe. 541 00:24:51,101 --> 00:24:53,770 ♪ Killing motherfuckers off crucial Sittin' 'em down mutual ♪ 542 00:24:53,853 --> 00:24:56,648 ♪ Running through these lyrics As if I was fibered like Metamucil ♪ 543 00:24:56,731 --> 00:25:02,278 -♪ Timah-timah, forty widah ♪ -♪ Forty wide ♪ 544 00:25:02,362 --> 00:25:03,863 ♪ Sprinkle me main ♪ 545 00:25:03,947 --> 00:25:06,282 [Shad] E-40, Hammer and Too Short 546 00:25:06,366 --> 00:25:08,451 show different sides of The Bay's hustle, 547 00:25:08,993 --> 00:25:11,204 but the hustle was about more than just success. 548 00:25:11,496 --> 00:25:13,248 It spoke to a deeper idea-- 549 00:25:13,665 --> 00:25:14,791 black empowerment. 550 00:25:20,130 --> 00:25:22,340 And as the home of the Black Panthers, 551 00:25:22,424 --> 00:25:24,634 Black empowerment ran deep in the Bay. 552 00:25:26,219 --> 00:25:27,637 And the political side of the area 553 00:25:27,721 --> 00:25:29,431 needed its own messenger. 554 00:25:29,514 --> 00:25:33,017 And there's one rapper who stepped into this role so completely, 555 00:25:33,101 --> 00:25:35,437 he became known as the Black Panther of Hip-Hop. 556 00:25:37,230 --> 00:25:39,649 ["The Devil Made Me Do It" by Paris playing] 557 00:25:44,404 --> 00:25:45,822 -[Shad] Thank you for this. -[Paris] Indeed. 558 00:25:50,452 --> 00:25:52,328 [Shad] That title, "The Black Panther of Hip-Hop," 559 00:25:52,412 --> 00:25:54,831 -where did that originate? -I think it came from a journalist. 560 00:25:54,914 --> 00:25:58,543 They're always looking for a quick way to summarize you, and it stuck. 561 00:25:58,626 --> 00:26:01,171 So I was like, "Fuck it, I'll take that." You know. 562 00:26:01,254 --> 00:26:03,798 It could be like, "The House Nigga of Hip-Hop." Shit. [laughs] 563 00:26:03,882 --> 00:26:06,801 I'll take "The Black Panther of Hip-Hip." Thank you. 564 00:26:06,885 --> 00:26:09,387 A lot of people were in the dark about the Panthers, 565 00:26:09,471 --> 00:26:11,014 what they represented. 566 00:26:11,097 --> 00:26:14,768 The power of the people, is where it's at. 567 00:26:16,936 --> 00:26:20,148 It was started in '66, in Oakland 568 00:26:20,231 --> 00:26:21,858 by Huey Newton and Bobby Seale. 569 00:26:21,941 --> 00:26:23,568 It was done initially 570 00:26:23,651 --> 00:26:25,653 in response to police brutality in the neighborhood. 571 00:26:27,864 --> 00:26:29,449 [shouting, gun cocks] 572 00:26:30,700 --> 00:26:33,161 We needed an entity that would police the police. 573 00:26:33,244 --> 00:26:35,079 We would patrol the community. 574 00:26:35,163 --> 00:26:38,500 If we saw the police brutalizing anyone, we'd put an end to this. 575 00:26:38,583 --> 00:26:41,169 Usually, the police wouldn't brutalize anyone if we were on hand. 576 00:26:42,420 --> 00:26:45,924 [Angela Davis] We do not stand there and allow ourselves 577 00:26:46,007 --> 00:26:47,467 to be shot down and beaten. 578 00:26:47,550 --> 00:26:50,470 We have the right, the human right to defend ourselves. 579 00:26:51,179 --> 00:26:53,723 [Paris] The media will say all they're good for is shooting police, 580 00:26:53,807 --> 00:26:55,600 but it was bigger than that. 581 00:26:55,683 --> 00:26:57,685 The Panthers had a free breakfast program, 582 00:26:57,769 --> 00:27:00,980 and stressed education and affordable housing. 583 00:27:01,064 --> 00:27:03,775 That spoke to me in "The Black Panther of Hip-Hop." 584 00:27:03,858 --> 00:27:07,654 That title fit perfectly with what I was trying to convey. 585 00:27:07,737 --> 00:27:10,532 ♪ This is a warning Another cut to move on ♪ 586 00:27:10,990 --> 00:27:14,452 ♪ Another beat that's so strong Hold on and I get wicked and then some ♪ 587 00:27:14,536 --> 00:27:16,663 ♪ Stir up shit as the wit gets wisdom ♪ 588 00:27:16,746 --> 00:27:20,416 ♪ P-Dog comin' up, I'm straight loc Pro-black and it ain't no joke ♪ 589 00:27:20,500 --> 00:27:22,669 ♪ Comin' straight from the mob That broke shit last time ♪ 590 00:27:22,752 --> 00:27:24,796 ♪ Now I'm back With a brand new sick rhyme ♪ 591 00:27:24,879 --> 00:27:28,842 ♪ So black check time and tempo Revolution ain't never been simple ♪ 592 00:27:28,925 --> 00:27:30,844 ♪ Follow in the path of Fanon and Mao ♪ 593 00:27:30,927 --> 00:27:33,179 ♪ Just Build yo brain We'll soon make progress ♪ 594 00:27:33,263 --> 00:27:36,558 [Paris] Shit, man. I went through school basically not knowing anything. 595 00:27:36,933 --> 00:27:39,060 I went to UC Davis and I learned-- 596 00:27:39,394 --> 00:27:41,271 My degree is in Managerial Economics, 597 00:27:41,604 --> 00:27:44,399 but, when I got out, I had no knowledge of self. 598 00:27:44,482 --> 00:27:48,319 I didn't know any-- I didn't know who Malcolm X was. 599 00:27:49,529 --> 00:27:51,656 That should let you know, uh, 600 00:27:51,739 --> 00:27:54,158 kind of how deep the system goes 601 00:27:54,617 --> 00:27:56,119 in alienating you from your history. 602 00:27:57,203 --> 00:27:59,330 The late '80s, Minister Farrakhan came up 603 00:27:59,414 --> 00:28:01,791 to the Kaiser Convention Center in Oakland, 604 00:28:02,417 --> 00:28:04,502 and I heard him speaking and it changed my life. 605 00:28:04,586 --> 00:28:06,880 I was like, "Damn, he's touching on things 606 00:28:06,963 --> 00:28:08,590 I've never heard before." 607 00:28:09,257 --> 00:28:12,010 I said, "Shit, I need to read up." 608 00:28:12,552 --> 00:28:15,763 I learned a lot of Black History through hip-hop. 609 00:28:15,847 --> 00:28:18,433 You know, and PE was poppin' at the time, 610 00:28:18,516 --> 00:28:20,643 and that had a huge impact on me. 611 00:28:20,727 --> 00:28:22,270 I loved hip-hop, it was a new art form. 612 00:28:22,604 --> 00:28:25,690 It was an unfiltered way to reach people. 613 00:28:26,316 --> 00:28:28,151 And if you're true to the art, 614 00:28:29,027 --> 00:28:31,446 you say exactly what you want to say. 615 00:28:31,529 --> 00:28:35,325 ♪ Then spit on your flag and government Help the black a concept never meant ♪ 616 00:28:35,408 --> 00:28:39,454 ♪ Nigga please, foodstamps and free cheese Can't be the cure for a sick disease ♪ 617 00:28:39,537 --> 00:28:43,541 ♪ Just the way the devil had planned it Rape then pillage everyone on the planet ♪ 618 00:28:43,625 --> 00:28:47,837 ♪ Give 'em fake gods at odds with Allah Love thy enemy and all that hoopla ♪ 619 00:28:47,921 --> 00:28:50,423 Popular entertainment raises people, right? 620 00:28:50,506 --> 00:28:51,883 More so than your parents, 621 00:28:51,966 --> 00:28:54,677 more so than teachers and preachers and politicians and shit. 622 00:28:54,886 --> 00:28:57,221 But at the height of our careers, you know, 623 00:28:57,305 --> 00:29:00,850 we could incite riots, we could make people do shit 624 00:29:00,934 --> 00:29:03,186 like, with a wave of the hand kind of thing. 625 00:29:03,645 --> 00:29:04,520 I don't play with it. 626 00:29:05,980 --> 00:29:09,651 [Carla] I was afraid of him at first. I was like, "My God, I'm scared now." 627 00:29:09,734 --> 00:29:12,570 Keep in mind at the time, we never listened to that stuff. 628 00:29:12,654 --> 00:29:14,572 We didn't come from conscious rap. 629 00:29:14,656 --> 00:29:16,532 So, it wasn't until Paris... 630 00:29:16,950 --> 00:29:19,494 He's the father of political rap in the Bay. 631 00:29:20,244 --> 00:29:22,705 [Richie Rich] Paris was 100 percent Panther blood. 632 00:29:22,789 --> 00:29:24,582 It was gangster with a purpose, 633 00:29:24,666 --> 00:29:27,043 gangster with a cause. You know what I mean? 634 00:29:27,126 --> 00:29:28,795 The militancy from the Panthers, 635 00:29:28,878 --> 00:29:31,172 the no backing down state of mind. 636 00:29:31,255 --> 00:29:33,049 This whole city is kind of built like that. 637 00:29:33,132 --> 00:29:34,425 It's bred in all of us. 638 00:29:34,509 --> 00:29:39,138 ♪ You know just why a panther went crazy The devil made me ♪ 639 00:29:39,222 --> 00:29:41,224 [train whooshes by] 640 00:29:42,225 --> 00:29:45,269 [Shad] No matter your style on the mic, street or pop, 641 00:29:45,353 --> 00:29:48,231 dance or politics, speed up or slow down, 642 00:29:48,815 --> 00:29:51,192 the funk is what unified the Bay's sound. 643 00:29:51,776 --> 00:29:53,569 And you can't tell the story of Bay hip-hop 644 00:29:53,653 --> 00:29:56,072 without talking about the group many consider 645 00:29:56,155 --> 00:29:57,573 to be funk reinvented. 646 00:29:57,657 --> 00:30:00,076 ["Doowutchalike" by Digital Underground playing] 647 00:30:02,620 --> 00:30:04,205 ♪ I see guys and girls dancing ♪ 648 00:30:06,833 --> 00:30:09,419 I came for the party to get naughty, 649 00:30:09,627 --> 00:30:11,379 get my rock salt, eat popcorn. 650 00:30:11,462 --> 00:30:12,422 [crunch] 651 00:30:12,505 --> 00:30:14,173 It's still my favorite snack. 652 00:30:15,133 --> 00:30:16,259 Hmm. 653 00:30:17,218 --> 00:30:20,013 I don't know if Digital Underground could have happened anywhere else. 654 00:30:20,096 --> 00:30:21,848 It happened in the Bay because 655 00:30:21,931 --> 00:30:23,850 I'm toting that P-Funk flag 656 00:30:24,559 --> 00:30:27,270 and the Bay Area was the most... 657 00:30:28,312 --> 00:30:30,773 a collection of people into funk. 658 00:30:31,149 --> 00:30:32,984 One of my favorite recordings, 659 00:30:33,067 --> 00:30:34,652 The Mothership Connection live 660 00:30:34,736 --> 00:30:36,446 on the P-Funk Earth Tour album. 661 00:30:36,529 --> 00:30:39,532 Half of that was recorded in LA and half at the Oakland Coliseum. 662 00:30:40,616 --> 00:30:44,412 [echoing] "What's happening Oakland? Is everything all right?" 663 00:30:44,495 --> 00:30:47,457 -[crowd cheering] -"I said is everything all right?" 664 00:30:48,207 --> 00:30:52,003 They, of all the places they toured, chose Oakland. 665 00:30:52,462 --> 00:30:54,756 That means Oakland are the ones that... 666 00:30:55,214 --> 00:30:56,674 felt George the most. 667 00:30:57,091 --> 00:30:59,719 So, I knew that they would take nicely 668 00:30:59,802 --> 00:31:02,305 to the stuff I was doing because... 669 00:31:02,388 --> 00:31:07,185 Digital Underground was kind of a P Funk version of hip-hop. 670 00:31:08,144 --> 00:31:09,896 Part of my huge affection for P Funk 671 00:31:09,979 --> 00:31:12,398 is the humor, it's not so militant. 672 00:31:12,940 --> 00:31:14,025 "Revolution." 673 00:31:15,109 --> 00:31:17,278 Just dance your way out of your constrictions. 674 00:31:18,029 --> 00:31:19,739 ♪ I see guys and girls dancing ♪ 675 00:31:20,281 --> 00:31:21,449 ♪ Go where you like ♪ 676 00:31:22,450 --> 00:31:24,077 ♪ I see guys and girls dancing ♪ 677 00:31:24,702 --> 00:31:27,080 ♪ I mean rich, poor, high, low, Or upper-middle class ♪ 678 00:31:27,163 --> 00:31:30,208 ♪ Let's get together, have a few laughs And do what we like ♪ 679 00:31:31,250 --> 00:31:32,168 ♪ And do what we like ♪ 680 00:31:33,544 --> 00:31:35,171 [Money B] Digital Underground was Shock G's vision. 681 00:31:35,671 --> 00:31:38,549 It was about us just being ourselves. 682 00:31:39,217 --> 00:31:41,719 You know, you look at Bay Area hip-hop, 683 00:31:41,803 --> 00:31:45,056 Just think about when we were coming up, Digital Underground-- 684 00:31:45,139 --> 00:31:48,476 We had Too Short, E-40, MC Hammer... 685 00:31:48,559 --> 00:31:49,852 You had all of these 686 00:31:49,936 --> 00:31:52,355 artists from the same city 687 00:31:52,855 --> 00:31:54,941 all having their own individual sound. 688 00:31:55,024 --> 00:31:57,902 In the Bay, you know, it was okay to be yourself. 689 00:31:58,361 --> 00:32:01,197 I don't want to be a loud boisterous, 690 00:32:01,280 --> 00:32:03,616 greedy sounding, egoed-out person, 691 00:32:03,699 --> 00:32:06,119 which you damn near got to be to be a rapper. 692 00:32:07,203 --> 00:32:08,830 So I let Humpty do that. 693 00:32:09,831 --> 00:32:15,795 ♪ Homegirls, forget you got class See a guy, grab him in the biscuits! ♪ 694 00:32:15,878 --> 00:32:19,382 [Shock G] In "Doowutchyalike," Humpty Hump wasn't really a character. 695 00:32:19,590 --> 00:32:22,093 It would have only been a voice for that one song. 696 00:32:22,385 --> 00:32:23,886 On our way to shoot the video, 697 00:32:23,970 --> 00:32:25,513 we were shopping for Silly String, 698 00:32:25,596 --> 00:32:27,932 dunce hats and [squawks] noise makers. 699 00:32:28,432 --> 00:32:32,562 And they had a bin of 99 cent noses. 700 00:32:32,645 --> 00:32:35,148 The four types that filled this big box 701 00:32:35,231 --> 00:32:38,484 was dog noses, shark noses, pig noses, 702 00:32:38,568 --> 00:32:41,487 and for whatever reason, brown Groucho Marx noses, 703 00:32:41,571 --> 00:32:42,864 so I just put one on, 704 00:32:42,947 --> 00:32:45,366 looked in the mirror and went, "Yo!" 705 00:32:45,449 --> 00:32:48,452 [laughs] It cracked me up so hard! 706 00:32:48,536 --> 00:32:50,997 ♪ 'Cause I'm fun y'all And if you think it is wrong ♪ 707 00:32:51,080 --> 00:32:53,875 ♪ You got to admit it's a new type of song Doowutchyalike ♪ 708 00:32:55,543 --> 00:32:57,044 [Shock G] It just evolved, you know. 709 00:32:57,128 --> 00:32:58,337 Tommy Boy called. 710 00:32:58,421 --> 00:33:01,257 "The phone's ringing off the hook for 'Doowutchyalike,' they love it. 711 00:33:01,340 --> 00:33:03,801 They think the guy with the nose is a whole different person. 712 00:33:04,051 --> 00:33:05,178 You got a name for him?" 713 00:33:05,636 --> 00:33:06,554 "Humpty Hump." 714 00:33:06,888 --> 00:33:09,682 "Humpty Hump? [laughs] 715 00:33:09,849 --> 00:33:11,642 That's great, I'll get a bio started. 716 00:33:11,726 --> 00:33:13,102 I'll see y'all on Monday." 717 00:33:13,561 --> 00:33:16,314 So, Monica Lynch at Tommy Boy is like, 718 00:33:16,731 --> 00:33:18,941 "We think Humpty should have his own song. 719 00:33:19,108 --> 00:33:22,445 What do you think?" We were like, "Yeah, that's a cool idea. All right." 720 00:33:22,612 --> 00:33:24,906 And that day, I just penned it real quick. 721 00:33:24,989 --> 00:33:29,118 ♪ Stop whatcha doin', I'm about to ruin The image and the style that ya used to ♪ 722 00:33:29,285 --> 00:33:33,831 ♪ I look funny, but yo I making money, see So yo world I hope you're ready for me ♪ 723 00:33:33,915 --> 00:33:38,711 ♪ Gather round, I'm the new fool in town My sound's laid down by the Underground ♪ 724 00:33:38,920 --> 00:33:43,174 ♪ I drink the Hennessy ya got on ya shelf So just let me introduce myself ♪ 725 00:33:43,257 --> 00:33:45,927 ♪ My name is Humpty Pronounced with a "umpty" ♪ 726 00:33:46,010 --> 00:33:48,846 [Shock G] Humpty Hump, he's a combination of Benny Hill, 727 00:33:48,930 --> 00:33:50,097 all fucking horny... 728 00:33:50,556 --> 00:33:51,974 of Rodney Dangerfield. 729 00:33:52,767 --> 00:33:54,602 "Do you like birds? What's your favorite bird?" 730 00:33:54,685 --> 00:33:55,728 "The swallow." 731 00:33:56,187 --> 00:33:58,689 And Morris Day, "Do the bird." [caws] 732 00:33:58,773 --> 00:34:01,150 The Oak Tree, just nuts, nuts. 733 00:34:01,317 --> 00:34:02,360 And Slick Rick, 734 00:34:02,442 --> 00:34:05,863 "Yo G, I'm just walking downtown." All nasal. 735 00:34:05,947 --> 00:34:08,616 And Bootsie, "Man, we're fucking home, brother." 736 00:34:08,866 --> 00:34:10,409 All that stuff was bigger than life. 737 00:34:11,201 --> 00:34:14,788 So, Humpty is a combination of all that madness. 738 00:34:14,997 --> 00:34:17,917 ♪ I'm steppin' tall, y'all And just like Humpty Dumpty ♪ 739 00:34:18,000 --> 00:34:20,210 ♪ You're gonna fall When the stereos pump me ♪ 740 00:34:20,294 --> 00:34:24,172 ♪ I like to rhyme, I like my beats funky I'm spunky I like my oatmeal lumpy ♪ 741 00:34:24,257 --> 00:34:27,509 ♪ I'm sick wit dis Straight gangsta mack ♪ 742 00:34:27,593 --> 00:34:31,013 ♪ But sometimes I get ridiculous Eat up your crackers and your licorice ♪ 743 00:34:31,096 --> 00:34:33,975 ♪ Hey yo, fat girl Come here, are ya ticklish? ♪ 744 00:34:34,058 --> 00:34:36,560 ♪ Yeah, I called ya fat Look at me, I'm skinny ♪ 745 00:34:36,727 --> 00:34:40,773 ♪ It never stopped me from getting busy I'm a freak, I like girls with the boom ♪ 746 00:34:40,855 --> 00:34:44,026 ♪ Once got busy in a Burger King bathroom I'm crazy ♪ 747 00:34:44,110 --> 00:34:46,529 I mean that was different. You got to think how deep that was 748 00:34:46,612 --> 00:34:48,364 with the two personalities, you know, 749 00:34:48,572 --> 00:34:50,032 So, he's Shock G and Humpty Hump 750 00:34:50,449 --> 00:34:52,201 and he just brought excitement to the game. 751 00:34:52,994 --> 00:34:54,161 Definitely Humpty blew up. 752 00:34:54,245 --> 00:34:55,871 Humpty overshadowed everything. 753 00:34:56,872 --> 00:34:58,958 Humpty could have did a Humpty album, 754 00:34:59,250 --> 00:35:01,627 Humpty cartoons. That's how large he was. 755 00:35:02,211 --> 00:35:03,546 [Paris] Digital was insane. 756 00:35:03,921 --> 00:35:06,382 Digital was hip-hop, so Digital still spoke to the street, 757 00:35:06,465 --> 00:35:09,302 but Digital had this P-Funk infusion, 758 00:35:09,885 --> 00:35:11,512 that made it irresistible. 759 00:35:11,846 --> 00:35:15,141 ♪ The Humpty Dance is your chance To do the hump ♪ 760 00:35:15,933 --> 00:35:17,935 -♪ Oh, do me, baby ♪ -♪ Come on ♪ 761 00:35:18,019 --> 00:35:20,855 ♪ Do the Humpty Hump Come on and do the Humpty Hump ♪ 762 00:35:21,897 --> 00:35:24,275 [Shad] While Shock G brought his multiple personalities 763 00:35:24,358 --> 00:35:26,193 and alter egos to hip-hop, 764 00:35:26,277 --> 00:35:28,446 Digital Underground also introduced the world 765 00:35:28,529 --> 00:35:30,114 to a young nomadic poet 766 00:35:30,197 --> 00:35:31,615 who was looking for his break. 767 00:35:32,033 --> 00:35:34,827 ♪ Some say the blacker the berry The sweeter the juice ♪ 768 00:35:34,910 --> 00:35:37,580 ♪ I say the darker the flesh Then the deeper the roots ♪ 769 00:35:37,663 --> 00:35:39,915 ♪ I give a holler to my sisters On welfare ♪ 770 00:35:39,999 --> 00:35:43,085 ♪ Tupac cares, if don't nobody else care ♪ 771 00:35:43,836 --> 00:35:46,797 [Mopreme] The musical scene out of the Bay was so dope. 772 00:35:46,881 --> 00:35:48,215 Lightning was striking. 773 00:35:48,299 --> 00:35:51,302 It was good place to be, it was a good time in music. 774 00:35:51,844 --> 00:35:55,348 Pac have been honing his craft since a teenager. 775 00:35:55,431 --> 00:35:58,517 By the time we hit to the Bay, Pac was like 18-19. 776 00:35:58,809 --> 00:36:00,311 He was ready, you know, 777 00:36:00,394 --> 00:36:01,896 he was ready for them opportunities. 778 00:36:02,438 --> 00:36:05,274 In his early days in the Bay, he was with Strictly Dope. 779 00:36:05,566 --> 00:36:08,444 They were doing performances and doing songs. 780 00:36:08,861 --> 00:36:10,905 He learned a lot of musical game. 781 00:36:11,614 --> 00:36:14,033 His focus was to make it, 782 00:36:14,116 --> 00:36:15,826 to be a success, to make it, 783 00:36:15,910 --> 00:36:17,953 to be somebody to have some power. 784 00:36:19,622 --> 00:36:21,248 [Richie Rich] He used to hit me whenever he needed weed, 785 00:36:21,332 --> 00:36:22,833 so I just started to hang with him. 786 00:36:22,917 --> 00:36:24,210 I was living with my mom 787 00:36:24,293 --> 00:36:25,586 and he called my house. 788 00:36:26,212 --> 00:36:28,464 She's like, "Richard, you have a phone call." 789 00:36:28,547 --> 00:36:29,965 I said, "Who is it?" She said, 790 00:36:30,049 --> 00:36:31,717 "Some nigga named Tube Socks." 791 00:36:32,218 --> 00:36:33,636 -Right? I said, "Who?" -[Shad laughs] 792 00:36:33,719 --> 00:36:35,137 She said, "Tube Socks." 793 00:36:35,846 --> 00:36:37,431 I said, "Ma, that's Tupac." 794 00:36:37,515 --> 00:36:39,141 She's said, "Oh, my bad. 795 00:36:39,225 --> 00:36:41,769 Here, it's Tupac." [laughs] 796 00:36:43,896 --> 00:36:47,566 When I first met him, he was just a regular cool dude, 797 00:36:47,650 --> 00:36:48,984 no gangster to him. 798 00:36:49,068 --> 00:36:50,528 So, I schooled him on a lot of shit 799 00:36:50,611 --> 00:36:52,488 that had to do with Oakland, you know? 800 00:36:52,571 --> 00:36:54,156 I gave him the do's and don'ts 801 00:36:54,240 --> 00:36:56,659 and he took to it like a fish to water. 802 00:36:57,326 --> 00:37:00,830 Instantly, he started talking to me about his music. 803 00:37:00,913 --> 00:37:03,499 His shit was more militant. 804 00:37:04,083 --> 00:37:07,586 I didn't know how deep his family rooting was. 805 00:37:08,546 --> 00:37:11,715 [Money B] His mother was a part of the Panther 21 in New York, 806 00:37:11,799 --> 00:37:13,134 and my dad was a Panther. 807 00:37:13,217 --> 00:37:16,011 So, because we kind of came from the same kind of upbringing, 808 00:37:16,095 --> 00:37:17,972 we kind of clicked on that level. 809 00:37:18,681 --> 00:37:21,600 Tupac just had this energy. 810 00:37:21,934 --> 00:37:24,145 Immediately, like a charisma about him. 811 00:37:24,228 --> 00:37:26,605 When he was in a room, you paid attention. 812 00:37:27,731 --> 00:37:29,692 [Leila] I ended up meeting Tupac 813 00:37:29,775 --> 00:37:31,819 and instantly connecting with him. 814 00:37:31,902 --> 00:37:35,281 He was everything that I was looking for 815 00:37:35,990 --> 00:37:37,825 in an artistic partner. 816 00:37:37,908 --> 00:37:43,247 I was looking for an artist that was going to travel and speak at high schools. 817 00:37:43,330 --> 00:37:46,167 My name is Tupac. T-U-P-A-C. 818 00:37:46,792 --> 00:37:49,753 She was in the foreground, not the back helping the revolution, 819 00:37:49,837 --> 00:37:50,754 she was in the front, 820 00:37:50,838 --> 00:37:53,048 the one holding a gun in the front of the line. 821 00:37:53,424 --> 00:37:55,092 He was so passionate, 822 00:37:55,176 --> 00:38:00,389 with a voice that I felt should be in the ears of the world. 823 00:38:01,015 --> 00:38:03,851 And so, within a few months, 824 00:38:03,934 --> 00:38:06,562 I was like, "God, there's this man I know." 825 00:38:07,062 --> 00:38:10,149 His name is Atron. Actually he's got a group in the Bay. 826 00:38:10,232 --> 00:38:12,026 So I call Atron and I'm like, 827 00:38:12,109 --> 00:38:14,361 "I got this kid that I believe in. 828 00:38:14,445 --> 00:38:16,071 Let me bring him to you." 829 00:38:16,363 --> 00:38:18,574 Tupac was signed to my company, TNT, 830 00:38:18,824 --> 00:38:19,992 as an artist. 831 00:38:20,075 --> 00:38:22,953 My job in Pac's career was to get demos made. 832 00:38:23,037 --> 00:38:26,540 And, you know, we just went to everyone to try to get him signed. 833 00:38:26,999 --> 00:38:30,085 And, no one was really interested. 834 00:38:33,380 --> 00:38:36,342 [Atron] Pac said, "I have this opportunity to be 835 00:38:36,425 --> 00:38:38,636 President of the New African Panthers in Atlanta. 836 00:38:38,928 --> 00:38:41,263 And if you can't figure out something for me, it's fine, 837 00:38:41,347 --> 00:38:43,641 but I'm going to move back to Atlanta and I'll go do that, 838 00:38:43,724 --> 00:38:46,352 because obviously this music thing isn't for me. 839 00:38:46,435 --> 00:38:47,811 Atron called me and said, 840 00:38:47,895 --> 00:38:50,022 "Can you do something with Pac and take him on tour?" 841 00:38:50,105 --> 00:38:51,440 "You know Pac's an MC. 842 00:38:51,524 --> 00:38:54,944 I don't want to insult him by asking him to Humpty Dance 843 00:38:55,361 --> 00:38:57,530 and to ask him to carry turntables." 844 00:38:57,821 --> 00:39:00,449 The feeling was Pac might go, "I'm not no fucking dancer. 845 00:39:00,533 --> 00:39:02,201 I don't carry equipment." 846 00:39:02,701 --> 00:39:03,661 We didn't know. 847 00:39:04,537 --> 00:39:07,248 And five minutes later, my phone rang and it was Tupac. 848 00:39:07,331 --> 00:39:08,499 "Yeah, I'll do that shit." 849 00:39:08,832 --> 00:39:09,959 "Cool, I didn't want to--" 850 00:39:10,042 --> 00:39:12,086 "No, I might be dead by the time you get back." 851 00:39:12,711 --> 00:39:13,837 That was his exact words. 852 00:39:16,048 --> 00:39:18,592 His role was to just do whatever was needed to be done. 853 00:39:18,676 --> 00:39:21,595 He needed to help carry the equipment in... 854 00:39:22,763 --> 00:39:24,890 and set up and break down after the show, 855 00:39:25,307 --> 00:39:26,308 That was his job. 856 00:39:26,976 --> 00:39:30,646 If he needed to fill in these four bars or whatever, he did that. 857 00:39:31,063 --> 00:39:33,607 As we moved along on these tours, 858 00:39:33,983 --> 00:39:35,359 Tupac got to be known as the... 859 00:39:36,193 --> 00:39:37,069 "What's up with him?" 860 00:39:37,152 --> 00:39:38,862 "What are you going to do with him?" 861 00:39:39,989 --> 00:39:42,700 To not include Pac on something would have been dumb, 862 00:39:43,033 --> 00:39:45,661 so we gave him eight bars in "Same Song." 863 00:39:45,744 --> 00:39:47,329 ♪ Tupac, go 'head and rock this ♪ 864 00:39:47,413 --> 00:39:49,707 ♪ I clown around when I hang around With the Underground ♪ 865 00:39:49,790 --> 00:39:52,001 ♪ Girls used to frown, say I'm down, When I come around ♪ 866 00:39:52,084 --> 00:39:54,086 ♪ Gas me and when they pass me They use to diss me ♪ 867 00:39:54,169 --> 00:39:56,463 ♪ Harass me, but now they ask me If they can kiss me ♪ 868 00:39:56,547 --> 00:39:58,882 ♪ Get some fame, people change, Wanna live they life high ♪ 869 00:39:58,966 --> 00:40:00,801 ♪ Same song, can't go wrong If I play the nice guy ♪ 870 00:40:00,884 --> 00:40:03,470 ♪ Claimin' fame, must have changed, Now that we became strong ♪ 871 00:40:03,554 --> 00:40:05,889 ♪ I remain, still the same (why Tu'?) 'Cause it's the same song ♪ 872 00:40:05,973 --> 00:40:09,310 The Bay went nuts when "Same Song" came out. 873 00:40:09,393 --> 00:40:11,020 It was a celebration 874 00:40:11,103 --> 00:40:14,064 of Digital, of Tupac. 875 00:40:14,148 --> 00:40:19,945 But Tupac didn't like to play second position to anyone or anything. 876 00:40:20,029 --> 00:40:22,197 So it was always temporary. 877 00:40:23,115 --> 00:40:26,869 We always knew that Digital Underground was a little too Spring Break 878 00:40:27,494 --> 00:40:28,454 for what he was doing, 879 00:40:28,537 --> 00:40:30,748 and he was a little too political for Digital Underground. 880 00:40:30,831 --> 00:40:34,084 We understood he was a political MC first, 881 00:40:34,710 --> 00:40:37,671 you know, a social critic MC first. 882 00:40:37,755 --> 00:40:39,590 He wasn't content with just.... 883 00:40:40,090 --> 00:40:41,133 being a part of something 884 00:40:41,216 --> 00:40:43,052 if it wasn't the way he wanted it to be. 885 00:40:43,427 --> 00:40:47,598 So, it was always known that Tupac was gonna have his thing. 886 00:40:48,474 --> 00:40:51,852 [Mopreme] Pac wanted his own career because he was so creative 887 00:40:52,019 --> 00:40:54,021 and we were all seeing it early. 888 00:40:54,647 --> 00:40:57,775 The need to express himself. 889 00:40:58,233 --> 00:41:00,361 He was one of them artists. 890 00:41:00,444 --> 00:41:03,364 "I need to drop this shit tonight. I need to get this off my chest," 891 00:41:03,447 --> 00:41:05,699 as a form of therapy, you know what I mean? 892 00:41:06,241 --> 00:41:08,577 So, we all knew that he needed 893 00:41:08,661 --> 00:41:11,580 his own outlet to let that out. 894 00:41:11,830 --> 00:41:15,459 With 2Pacalypse Now, with the help of Shock and others, 895 00:41:15,542 --> 00:41:18,671 we got together the best group of tracks we could at the time. 896 00:41:19,171 --> 00:41:22,675 He had some early success with "Brenda's Got a Baby." 897 00:41:22,758 --> 00:41:25,678 ♪ I hear Brenda's got a baby But Brenda's barely got a brain ♪ 898 00:41:25,761 --> 00:41:28,514 ♪ A damn shame The girl can hardly spell her name ♪ 899 00:41:28,597 --> 00:41:31,600 "Brenda's Got a Baby" spoke to issues 900 00:41:31,684 --> 00:41:34,311 that we hadn't heard before. 901 00:41:34,395 --> 00:41:39,817 To write women's anthems and not be a woman is, you know, 902 00:41:40,150 --> 00:41:42,778 impossible, until Tupac. 903 00:41:42,861 --> 00:41:45,364 Nobody talks about that. No young black males. 904 00:41:45,447 --> 00:41:49,034 No black males talk about black females like we should. 905 00:41:49,118 --> 00:41:50,953 We need to take responsibility for our sisters, 906 00:41:51,036 --> 00:41:52,287 because if we don't, who will? 907 00:41:52,371 --> 00:41:56,875 When he says, "She didn't know what to throw away, 908 00:41:57,501 --> 00:41:58,627 or what to keep..." 909 00:41:58,711 --> 00:42:01,213 ♪ She had it on the bathroom floor And didn't know so ♪ 910 00:42:01,296 --> 00:42:04,007 ♪ She didn't know, what to throw away And what to keep ♪ 911 00:42:04,091 --> 00:42:07,094 ♪ She wrapped the baby up And threw him in the trash heep ♪ 912 00:42:07,177 --> 00:42:09,763 ♪ I guess she thought she'd get away Wouldn't hear the cries ♪ 913 00:42:09,847 --> 00:42:13,726 ♪ She didn't realize How much the little baby had her eyes... ♪ 914 00:42:13,809 --> 00:42:15,436 [music fades out] 915 00:42:16,520 --> 00:42:19,523 "She didn't know what to throw away and what to keep." 916 00:42:19,898 --> 00:42:22,151 It says so much... 917 00:42:24,111 --> 00:42:27,030 about being a teenage black girl 918 00:42:28,323 --> 00:42:31,785 who finds herself uncomfortably pregnant. 919 00:42:33,162 --> 00:42:36,540 And it was him, a guy, that wrote that? 920 00:42:37,166 --> 00:42:43,380 It's one of the best lines of poetry, of rap lyrics, of literature. 921 00:42:43,464 --> 00:42:46,633 ["Keep Ya Head Up" by 2Pac playing] 922 00:42:46,717 --> 00:42:49,094 [Shad] What would you say Tupac's legacy is in the Bay? 923 00:42:49,470 --> 00:42:51,597 [Carla] I feel like he's probably the greatest rapper 924 00:42:51,680 --> 00:42:53,557 that's ever graced this area. 925 00:42:53,849 --> 00:42:57,978 I was blown away from the first time I ever heard him, really. 926 00:42:58,187 --> 00:43:00,063 Um, it just got better and better, 927 00:43:00,147 --> 00:43:02,024 and then intelligent and then smart, 928 00:43:02,107 --> 00:43:04,693 and then outstanding, and just remarkable and awesome. 929 00:43:04,777 --> 00:43:06,612 It just kept moving forward. 930 00:43:07,029 --> 00:43:10,949 [Leila] Tupac's legacy is forever connected to the Bay. 931 00:43:11,158 --> 00:43:14,536 It will always be where Tupac found his voice. 932 00:43:16,205 --> 00:43:19,583 [Davey D] You come to the Bay and talk bad about Pac. 933 00:43:19,875 --> 00:43:20,918 I mean, it's not a joke. 934 00:43:21,502 --> 00:43:23,086 People really love that brother. 935 00:43:23,378 --> 00:43:26,173 They really 100% loved him. 936 00:43:26,256 --> 00:43:28,425 And they loved him because, you know, 937 00:43:28,509 --> 00:43:30,969 he represented a people that were forgotten. 938 00:43:32,346 --> 00:43:34,681 [Danyel] Tupac was so many things, 939 00:43:34,765 --> 00:43:38,727 which made him human and real and compelling, 940 00:43:39,144 --> 00:43:43,899 and Oakland adopted him and he adopted us. 941 00:43:44,483 --> 00:43:46,652 ♪ Keep ya head up ♪ 942 00:43:46,735 --> 00:43:50,447 [Tupac] The Bay Area's got the whole new revolution of music that's coming out. 943 00:43:50,531 --> 00:43:52,783 And they're not taking nobody else's style. 944 00:43:53,283 --> 00:43:54,701 So, I give all my love to Oakland. 945 00:43:54,785 --> 00:43:57,162 If I'm going to claim somewhere, I claim Oakland. 946 00:43:57,246 --> 00:44:00,249 [DJ scratch and spin, hip-hop beat] 83177

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