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back
over okay Anna winter yes my way now
Anna winter you are a power you're
wearing your dark glasses I'm I'm not
sure that I expected you to wear them
during the interview but I know that you
do wear them inside
I know many people are curious about who
I am how I approach my work and what I
believe I've been so lucky to work in
the fields of both fashion and in
journalism and for over 30 years as
editorinchief at Vogue and now as
artistic director of
kinast I have never had the opportunity
to share the many lessons I have learned
as an editor and as a creative leader in
one place
before this is a class for those who
want to understand the experiences that
have helped me become an effective
leader I'm Anna winter and this is my
master class
I was lucky enough to to grow up in a
house full of journalists my my dad was
an editor-in-chief of a Fleet Street
newspaper for many many years and I saw
the way that he worked in those days
there were maybe 14 15 editions that he
was putting out every day starting with
the racing edition first thing in the
morning so there was never any time to
make mistakes or second guess it was
just one two three four so obviously
that informed my childhood it certainly
informed the way I am and it has
informed me as an editor
myself I grew up in London in the 60s in
a world of media and journalism but also
I think probably unknowingly at the time
when a huge Cultural Revolution was was
going on I mean duchesses for the first
time were sitting down with fashion
students or fashion design ERS and the
class barriers were being broken down in
a way that had never existed in that
country which where Society was based on
where you went to school and what your
accent was so that was all being thrown
up and questioned when I was was growing
up and it was the whole world of Twiggy
and jeene shrimpton and Bailey and blow
up was all going on around me and I
think epitomized by music and film and
of course fashion I mean it was
impossible possible not to be aware and
excited and and to feel that the world
belonged to the
young I was so lucky to start my career
in London where everybody had to do
everything CU there was no money and I
learned uh how
to go into the market and choose clothes
I learned how to choose talent I learned
how to collaborate I learned how to do a
layout I learned how to write caption
I was thrown into my career frankly with
ignorance I I knew nothing and because
nobody could afford assistance in those
days I was never even an assistant you
had to learn everything you had to do
everything you had to know how to
multitask I think it also gives you a
certain strength that you're not stuck
in one box I just started as an editor
they told me to go on a shoot and it was
at this amazing time in London that I
was so aware of and going to the shows
and the birth of salur and and the
Rolling Stones and nightclubs and people
just living a little bit on the edge so
it was it was just like looking at that
world and trying to bring it back and
put it into the shoots I was a sponge I
was able to pick it up just from seeing
what was going on around me I had no
kind of formal training and I was not a
good editor I was terrible on shoots I
was bad I was so happy to give it up it
was just not my strong suit but it did
help me understand what uh what went
into them and and how you needed to be
so much more patient than I ever was and
that you needed to see an image that you
needed to see a photograph you needed to
be able to reflect a culture and what
was going a society and what was going
on at the world or something that wasn't
just straightforward and
Commercial and at that time Grace
codington was working at British fogue
and I began to look at her work with
such admiration where I could see that
she had a vision unlike anybody else and
that she was seeing fashion as a
narrative she was seeing it as a
reflection of
society and I think that her work really
did influence me at the time and it was
always my dream to be able to work with
Grace so that was one very strong
influence when I was growing up
when I moved to New York and eventually
landed a job at New York Magazine as a
fashion editor my training in London
helped me enormously because there was
nobody at New York magazine that had any
particular interest or certainly had any
skill sets that were to do with fashion
and I think that one of the fashion
stories that I was responsible for was
probably the story that brought me over
to Vogue and this was a shoot where I
asked a number of prominent New York
artist to paint the collections and it
caught the eye of Alex liberman who was
the editorial director of con Nast at
the time I think that I
am very driven to keep learning I'm very
driven to
always keep me meeting new people I'm
always very interested in hearing
opposing ideas I'm very interested in in
traveling I'm very interested in seeing
what else is going on in the world that
it doesn't exist uh only through the
world of media or fashion or the worlds
that I am most familiar with I think
obviously having
a a career that gives you Joy and
creative wonderful creative experiences
is so important and to enjoy it and to
make friends and to establish
relationships and to collaborate but
there also has to be a deeper meaning to
understand and what it is that you're
standing for and I think that's what we
we've always tried to do here both at
kast and
vog in this class I will be teaching my
approach to leadership and how I've
dealt with criticism how I like to make
decisions how I manage people and give
feedback how I make editorial choices
that have impact and speak to the
moment and how I have helped to evolve
Vogue with a times controversial
choices as I move through the class I am
going to be giving specific lessons for
young designers photographers editors
and those working in fashion
journalism I will be giving you a
glimpse of the cfda vog fashion fund
process I will also take you behind the
scenes of planning the Met Gala to show
you the intricacies of problem solving
attention to detail and
collaboration if there's one thing I
hope you take away from this class it is
to own your decisions and to own who you
are but without
apology we're working in a golden age of
Journalism a golden age for fashion
because there's so many different ways
as you will discover hello Joe that you
can talk to your audiences and they're
all different and they're all viable
they're all real and they're all
thrilling so I think that you will will
find a voice and a way to express who
you are and what you believe in in so
many different ways than than it was in
the past
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