Original subtitles

your first video is not going to get

views period it's not your first 10 are

not going to get views I can very confid

say that so stop sitting there and

thinking for months and months on in and

just get to work and start uploading

there's literally no such thing as a

perfect video a lot of people give up

too soon because they're not getting

enough views you literally could be a

year away from that video that you just

made taking off because you just stopped

uploading give yourself 10 years give

yourself 10 years at this craft making

videos posting them online getting made

fun of for at least five of those years

and then maybe at the end of 10 maybe

you'll have a little bit of success if

you're a small YouTube channel or maybe

you haven't even started a YouTube

channel yet I want you to know that it

is totally possible last year I started

two brand new YouTube channels from zero

and I was able to grow them very fast

getting hundreds of thousands of views

even with not a lot of subscribers now

before I share with you how to do this I

want you to hear from some of my

favorite creators on advice for growing

your small YouTube channel you had no

money what would be the first 10 videos

you tried to uh to make on a new channel

I guess that's advice for a new person

huh and nobody knows you yeah nobody

knows me yeah like Hally I have a mask

on and you also I guess don't have the

wisdom well if I don't have what I have

in my head then I would say just fail

like just a lot of people get analysis

paralysis and they'll just sit there and

they'll plan their first video for 3

months and I I'm any of you listening if

if you especially if you have zero

viewers on your channel your first video

is not going to give views

period it's not your first 10 are not

going to get views I can very

confidently say that so stop sitting

there and thinking for months and months

on in and just get to work and start

uploading like all you need to do this

applies to people who have not uploaded

videos but have dreams of being a

YouTuber is make a 100 videos and

improve something every time do that and

then on your 101st video we'll start

talking like maybe you can get some

views but you know your first 100 are

going to there are very freak cases like

Liza Koshi or Emma Chamberlain who have

really good personalities and it doesn't

take them so as many videos and it's

just like people who are 7'5 and making

the NBA like yes there are free cases

you can find but for the average person

like us you know who don't have these

exceptional personalities and you know

backgrounds in film making just make a

100 videos improve something each time

and then talk to me on your 101st video

well the improve something each time is

the tricky one how do you improve

something each time the second one just

I don't know put more effort into the

script the third one try to learn a new

editing trick the fourth one try to

figure out a way that you can have

better inflections in your voice the

fifth one try to you know study a new

thumbnail tip and implement it the sixth

one try to figure out a new title

there's infinite ways that's the beauty

of content creation online there's

literally infinite ways from the

coloring to the frame rate to the

editing to the filming to the production

to the jokes to the pacing to every

little thing can be improved and they

can never not be improved there's no

there's literally no such thing as a

perfect video item number one is that no

one cares about your videos this is two

categories of people do not care number

one your friends and family do not care

and number two the the audience also

does not care firstly on the friends and

family front I was so worried when I

started YouTube 6 years ago that people

were going to say bad things about it I

was afraid people were going to judge me

and then I started making videos and I

realized no one cares no one cares

people are busy with their own lives

people are doing their own stuff they do

not give a flying toss whether or not I

have a YouTube channel or whether or not

I make videos they're never watching my

videos my videos are not aimed at them

and so me making videos is not for the

sake of my friends and family and so

many people get held back by the worry

of what their friends their family their

co-workers their boss their aunt their

Uncle their dog is going to think about

their YouTube channel no one cares

everyone is doing their own thing you

can absolutely do YouTube and I

guarantee your friends and family will

not care secondly the other category of

people that doesn't care is the audience

when I first started making YouTube

videos 6 years ago I thought people

would care I started making videos about

me and my friends singing songs a cover

of payone by Maroon 5 a cover of Adele

or whatever and the way I now think

about this and what I kind of wish I'd

known before is that videos on YouTube

are not actually free

people are paying for watching your

videos they're just not paying with

their cash they are paying with their

time and attention and those are two

currencies that are even more valuable

than money and so when you're new to

YouTube and you make a video and it

doesn't get any views and you think oh

the algorithm doesn't like me it's not

that the algorithm doesn't like you it's

that your video is not worth watching

people have not decided to click on that

video people have not decided to watch

it because it has not provided them with

any value and these days increasingly

people have so many choices of how they

can spend their time on the internet the

thing they want to do is they want value

whether that's value in the form of

entertainment or education or

inspiration it needs to have some kind

of value and if there is no value in the

video then people will not watch the

video and if people are not watching the

video the algorithm will recognize that

no one's watching it and is therefore

not going to recommend it and this is

enormously liberating and enormously

freeing when you're getting started

because it means you don't need to

overthink it no one's going to watch the

first several videos anyway you have to

start off by being bad and over time by

being bad repeatedly you will eventually

be good at making videos your videos

will start to add value you you'll start

to figure out what your Niche is and

then when people give up their time and

attention to watch your videos it will

actually be worth it for them and now

the algorithm is going to start

recommending you and then your channel

will grow and then at some point you'll

become a millionaire and then life will

be all great when people come up to you

and they say Casey I'm thinking about

being a

YouTuber what advice could you give me a

young upand cominging Creator if I

wanted to do what you've done for so

many years Casey what advice do you give

me I that question I hate it my response

is always why

no like let's if you ask me that

question and like let me like that's a

big qu you're asking me to do work right

now yeah yeah yeah why and if their

answer is anything other than like

there's nothing I love more than making

videos or like I grew up here and nobody

knows about X you know like there's some

genuine passion whether it's artistic or

or sharing a perspective anything other

than that if it's like if the word Mr

Beast is anywhere in their answer my

response is don't or prime

yeah yeah because like that's that can't

be the mission I get I got asked this

the other day in the airport I get I get

to ask this question sometimes and it is

difficult cuz like I I too want to

stress how difficult it can be if you

don't love it this kid came up to me you

know what what advice can you give me I

said he's like I I want I want to make

videos I'm an up andc coming I said okay

how many videos have you make was well n

yet I'm thinking about starting I said

all right kid you're what 1920 give

yourself 10 years give yourself 10 years

at this craft making videos posting them

online getting made fun of for at least

five of those years and then maybe at

the end of 10 maybe you'll have a little

bit of success consistency for me is my

general advice for these people but you

are right it needs to come from a place

of like kind of this is what I love it's

just how I'm Wasing patience is the

other thing I say because it's it's a

little bit of a answer nobody wants to

hear that no like what's the one piecey

what's the one piece of advice like I

don't have time I don't want to stop my

Escape Oro I just want to roll past you

and give an answer patience it's always

like patience do you have 10 years to

commit to this and they look at you like

youve three heads they like yo I thought

Mr Beast said and it's like no everyone

has different audiences so what works

for Mr Beast might not work for me right

so what I did is like I did my own

little experiment like when I knew I

wanted to get into shorts I told myself

I was going to upload every day for as

long as possible and I think I only

about like a week or two in it didn't it

I didn't I didn't get that far but the

goal was essentially to upload as much

as possible quantity is what makes

quality when I was doing that quantity I

would analyze my retention graph and

this is just like one example I'll just

pull out for you so there was one video

after 5 days I got I think it was like

50,000 views in 5 days right which I on

average I usually get like a million so

I was not happy with the performance and

I pulled up the reten ention graph and I

noticed on the last second it was a huge

dip it was 70% 1 second later it was 45%

like a 25% drop in 1 second and the

retention was 83% so what I did was I

went to YouTube Studio I trimmed off

that 1 second YouTube removed this

feature by the way YouTube please bring

it back but just by removing that 1

second at the end it went from

83% to 88% and the video went flying and

that that's why like every second counts

on a short like every single second

because when you think about it let's

say you have a 30second short right if

you lose 1 second that's already 97%

that's three percentages you know if you

have lose two seconds that's 6% so when

you think about it I'm sure it's like

you're not just losing one second you're

losing double or even triple because

that 1 second accumulates to 2 or 3% of

the video so there's been some

incredible advice already and there's

even better advice coming up later in

this video but I wanted to touch on a

little bit of advice that I've learned

from personal experience this last year

growing some YouTube channels and

literally getting hundreds of thousands

of views on these videos on a channel

that had less than a thousand

subscribers and I really think for me a

big part of it came down to the

packaging which if you don't know what

packaging is it's your video idea it's

the topic it's the title and it's the

thumbnail so that is not even the video

itself a lot of people put all their

effort into shooting YouTube videos and

what they don't realize is and where

they're lacking is their thumbnails

aren't good their titles aren't good

their ideas aren't good so I have some

very practical advice on how you guys

can come up with better video ideas that

will actually get you more views because

your videos might be great you're just

not getting any views because this part

is lacking so one of the things that I

started to do was I'd come up with way

more video ideas than I actually needed

so if I was getting ready to make my

next couple videos I'd come up with like

50 video ideas and then throughout those

most of them were pretty bad maybe 40 of

them I'm like these probably wouldn't

get views and out have 10 of them that

are pretty decent and then what I do is

I take those 10 videos and before I just

choose one you really want to validate

that idea and how do you do that how do

you make sure before you press record

that it's going to get views that

there's interest in this that people

actually care about this topic and the

video idea and so you don't waste all

your time you know on this YouTube video

what I would do this sounds so simple

but it just works is I'd go on YouTube I

would type in kind of the video idea

that I was looking to make and if these

videos were getting more views than the

subscriber count then I would know this

was a good video idea for me to make

because I knew that YouTube was working

on pushing this topic or this video idea

out to more people Beyond just their

subscriber base maybe it could be

oversaturated but often times people

want to watch a lot of videos on the

same topic so it's okay if you add in to

the conversation people want to hear

your voice and it is still worth making

that video now there's going to be a lot

more YouTube strategy coming up in our

YouTube 1K challenge which is a free

event that we are hosting and this is a

5-day YouTube challenge on how to get to

your first 1,000 subscribers and make

your first $1,000 on YouTube so you can

click the link down in the description

if you guys want to check that out and

join us at the challenge but let's get

into some of the other advice from these

YouTubers when I first met you I had

just gone full-time as a Creator and you

were so great you gave me this worldview

this perspective of don't think

algorithm think audience in my role I've

always gotten a lot of questions about

the algorithm is like what time should I

upload to optimize for the algorithm

what time you know how often should I

upload and the way we design the

algorithm is actually such that we want

to give audiences the video and other

content that they're going to be most

Satisfied by and so if the audience

doesn't really care whether you upload

it at 3: in the morning or 7 at night

then the algorithm shouldn't care easy

either and so what I encourage creators

to do is when they have some of these

questions they immediately kind of think

about algorithm like replace the word

algorithm in their question with the

word audience that's going to give you a

better answer because we're we're aiming

to serve the audience and so the more

you focus on understanding what your

audience wants and finding the best fit

with them the algorithm is going to

match that yeah that one of the biggest

things for me was when I stopped

thinking why didn't the algorithm like

this video I started thinking why didn't

my audience like it as a Creator I think

um the more that you can put yourselves

in the shoes of viewers and go through

YouTube and browse around and uh see

what's going to make you uh as a viewer

be interested in a particular video

versus another video it might give you

more perspective you may not get just

thinking so much about your your own

videos all the time uh look at from the

viewer perspective for new creators or

smaller creators because when you say

the algorithm follows the audience they

worry that they don't have an audience

yet for the algorithm to follow so do we

do anything for those those creators

yeah so we have a team that is

specifically focused on this challenge

of trying to

identify um audiences for creators that

are just getting started for videos that

don't we don't have a lot of um

information about and so yeah with with

those um videos and channels we do need

to uh try some different approaches the

title the description when when there

are viewers that that show up that seems

like they might be interested in it will

show uh that video to those viewers and

see which of them react we really want

to make sure that there is a path for

new creators uh to get started it's a

metric we track how many how many new

creators are succeeding on the platform

we we're very focused on that we we care

a lot about it because we do believe

that there's a lot of opportunity there

with new creators coming along with new

ideas all the time and we want to we

want to help those creators be

successful Sean if you were starting a

YouTube channel in 2024 what would you

do especially considering that you've

been in the YouTube game for 17 years

now you've started multiple channels

three silver play buttons how would you

get started in this new year yeah so I

wrote down five things when I thought

about about this question and the first

one is courage you have to start messy

and I think about this you know I have

some tactics as we get into it but now

that I've had the chance to coach so

many different people that have started

YouTube channels and grow their YouTube

channels I've realized that really the

first thing that holds us back is our

self and our fears and our mindsets we

feel like we're not ready we feel like

man is anybody going to care we feel

like am I going to be judged is there

going to be negative comments and these

are all legitimate mindsets but you're

not going to get results if you don't

start you're never going to know if you

don't start everything that you want in

life is outside of your comfort zone so

I do want to lay a foundation that um

you got to start before you're ready you

got to start messy you probably have a

million questions even if you've already

been subscribed to or the think media

podcast or other channel for a while you

still probably are like but what about

this but what about that you have to

just start and my second tip is Clarity

and we can hit that one in a second but

the the reason that I say start messy is

there's really two kinds of people maybe

you're already a a professional a

business owner so you're already know

you're in real estate you already are in

carpentry and so you know like you're

going to start a DIY channel helping

people fix stuff around the home you

know that you're going to start a real

estate channel to get leads clients and

sales in your local community you know

you're a musician that uses Ableton so

you want to start doing music tutorials

like you already have Clarity so if you

have that we can dial that in when we

get there in a second but there's this

whole other category where you know

someone's listening to this they know

they want to start but they're unsure

they they have a million questions about

what Niche what topic what about this

what about that and I would encourage

you to just start posting videos just

try something don't overthink it because

we do learn by doing and I know for me

because I didn't have Fierce Clarity

when I started I just started posting

random videos on my Sean canell Channel

there's a million lessons of mistakes I

made but the benefit of that was I

started to learn how to film I was

learned how to edit I experimented with

this topic that topic and even though

the brand ended up being kind of not

great and the niche wasn't really clear

and I was all over the place and that

wasn't my successful YouTube channel I

haven't even uploaded there in years it

was a personal development experience a

skill development experience and I like

to say I have four YouTube channels that

helped me eventually start a successful

one so absolutely in 2024 start as soon

as possible don't put it off don't just

watch YouTube videos don't just consume

information we learn by doing take

action press record you got it takes

courage you got to get uncomfortable so

just start I kind of want to bring it

back to the person who's starting out

right what pitfalls are they going to

run into what can they avoid what kind

of mistakes are people making that

either make them quit YouTube and like

they just give up on it or maybe they're

making some mist mes that so they're not

getting views anymore yep what would be

one of those that you think a lot of

people make it's funny cuz those kind of

feed into each other I find that a lot

of people give up too soon because

they're not getting enough views so they

get discouraged I've had videos that 240

days after they've been rele released

start taking off two almost a year so

like and like viral taking off yeah and

you could you literally could be a year

away from that video that you just made

before you quit or right before you quit

h taking off because you you just

stopped uploading yeah so I mean I think

a mistake people get is they they get

bored they're like man this is boring

well you might be get it might be very

boring because it's time for you to

start working with other people I know

it is a lonely Journey if you are just

like grinding and doing it all by

yourself but even if you found like a

collective or you started masterminding

with a few friends or maybe maybe you

started one you're like hey uh every

Monday we're going to meet on zoom and

just like you kind of did this right

with your so if you just kept if it was

just you and you were just cranking it

out I I I would imagine you'd get really

discouraged but now you have guys being

like dude try this thing you know like

let's do that so I think find yourself

find a community and I do love that

about V is that there's a community of

people constantly it's every day it's

24/7 of people checking in on each other

testing video ideas and things like that

don't allow yourself to live in

discouragement it's okay to get

discouraged but don't don't live in that

because then it's going to cause you to

quit and by you quitting there's that

ripple effect of what could have been or

what should have been uh what probably

should have been I I actually think that

if you do not quit on YouTube that is

the number one recipe for success is the

trying at YouTube I feel like we're

trying at YouTube we still are trying

like we're always testing new formats

testing new things and that's actually

the goal so you know we started this

conversation talking about Fitness and

that you sometimes we have these end

goals well the goal is to build the

lifestyle so if if I get discouraged in

the journey and it causes me to quit I

actually lose because the goal was to

just stay on the journey y so don't

allow discouragement to cause you to

quit I love that um our video editor for

think media Nate he's over here he um he

has a similar story with his channel and

so Nate's fil Nate Dog Nathan's dogs I'm

just kidding go ahead his his channel is

called uh Nate's film tutorials and do

you your video that took off it

initially the director's one it didn't

take off right away and so and I think

he was even you know probably a little

bit discouraged because he posted this

video and and I was like dude this video

is fire like this is going to get a ton

of views and all this stuff and it like

just tanked and it it was also at a

point for him where he was a slight

pivot from like videography to film

making and I was like but bro like just

commit to the film making like commit to

the pivot and and uh is this it right

here so okay so check this out dude dang

100 a 100 days in it ends up getting

6,000 views and how many subscribers you

had like 20,000 subscribers at the point

so that's not a lot of views for him but

after 100 days it jumps up and it just

keeps skyrocketing and now it's at

283,000 views wow so similar to you

right just like found the audience and

here you can take this back name and

this is this is actually

a a thing that is happening on YouTube

okay it's when you're just posting

consistently and one video goes nuts

what do people do after that one video

goes nuts and what does YouTube do

number one people start checking out the

order of videos YouTube starts serving

your next uploads the your older uploads

and then it it starts to like fill in

your your channel if you hypothetically

or you know like an illustration it's

like an empty cup let's say you're empty

and you have this one go viral and now

there's spilling over into other stuff

so now my even for me older podcast I

uploaded 2 months ago they're starting

to take off but it's because people are

starting to binge the channel and it's

because Nate didn't quit that people can

now go back they can go forward and so

this is why you don't want to quit

exactly there's a lot of people who

would post a video and then they would

be discouraged after 159 days yeah they

would give up and and then like their

Channel takes off and they're like

there's all these new viewers coming in

and they're they go to your channel like

you're inconsistent you don't post

anymore right you haven't posted in six

months and so what what you have to do

is stay consistent even when it's hard

and then YouTube rewards like The

Snowball Effect happens through

consistency of recommending another one

of your videos and another one that's

how YouTube works and it's like and

honestly if you're in finances there's

this term called compound interest I

would say this is a little bit more

powerful yeah because because the amount

of compound interest that takes place

with

attention then it really puts the ball

in your court to be able to do what you

want to do sell what you want to sell

you know live how you want to live you

know um so yeah I would don't make the

mistake of quitting if you're a very

small YouTuber and you can upload a

video a day and like all the videos be

average and like none of those videos

will really stand out none of it's like

epic enough where like the algorithm is

going to go oh this video like this

video is good like we need to spread it

feel like a lot of small YouTubers they

just post like videos that aren't bad

but they're not great and they just do

that and and none of them ever pop off

so they never get an audience where it

might be better to like you know upload

half or a third or even like a fifth of

the videos but make the videos you

upload so freaking good that like the

algorithm has to promote it and that you

know it has to find audiences for it

because it's such an interesting and

good video when you like set a

consistent schedule and you're

constantly having to upload videos that

aren't as good as you'd like because you

got to hit oh this Monday I said I'd

upload every mon day you know like

that's a dangerous trap because then you

know the viewers notice that the quality

isn't as good and it makes them less

likely to watch and I think it hurts

your Longevity if you want more tips and

advice for GR your YouTube channel then

you're going to want to watch this next

video I hope you guys enjoyed this one

and if you did please hit that subscribe

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