All language subtitles for 02 - Steps To create a Google Knowledge Panel

Hello and welcome back to our

tutorial
on how to create a Google Knowledge panel.

In this video, we're going to cover
the main idea behind creating

a knowledge panel and the different types
of knowledge panels that are available.

Let's start with the main idea
of how to create a Google Knowledge panel.

We explained about it
in the previous video, but at its core,

a knowledge panel is a tool
that Google uses to provide users

with more information about an entity
such as a person, place or organization.

This information is displayed
in a box on the search

engine results page, providing users
with a quick snapshot of the entity

and its relevance to their search query.

We mentioned all these sentences before,
but the hidden secret

of creating Google Knowledge
panel is just there.

So how do you create a Google Knowledge
panel?

Google wants information to show
some results, like knowledge panel, right?

The key to creating a knowledge
panel is to provide Google

with accurate and up to date information
about your entity.

That's it.

This can include your business's
name, address,

phone number, website
and other relevant details.

Google uses this information
to create a knowledge panel

that displays key information
about your entity, such as its location,

hours of operation and customer reviews,

or if the knowledge panel is for a person,
it show a short description,

social media accounts,
some activities, and few more.

Now keep these and let's move on to review

the different types of knowledge panels
that are available.

There are several types of knowledge

panels, each designed to showcase
different types of entities.

These include local knowledge panels.

Local knowledge
panels are designed to showcase

information about a local business,
such as its address,

phone number and hours of operation.

These panels are

particularly useful for businesses
that rely on foot traffic,

such as restaurants, stores
and other retail establishments.

Brand knowledge panels.

Brand knowledge panels are designed
to showcase information about a brand

or organization such as its logo, history
and mission statement.

These panels are particularly useful
for businesses that want to establish

a strong brand identity and raise
awareness of their products or services.

People Knowledge Panels.

People.

Knowledge panels are designed to showcase
information about a specific person,

such as their biography, accomplishments
and notable works.

These panels are particularly useful
for individuals

who are well-known in their field,
such as actors, musicians

and other public figures, event knowledge
panels, event knowledge

panels are designed to showcase
information about a specific event

such as its location, date and time.

These panels are particularly useful
for businesses that are hosting events

such as conferences, concerts
and other gatherings.

Now that you understand the main idea

behind creating a Google Knowledge panel
and the different types of panels

that are available, it's time to start
preparing your information

in the next video, we'll cover the steps

you need to take to create
a Google Knowledge panel.

Thank you for watching
and we'll see you in the next video.

Welcome
to the main section of our tutorial

on creating a Google Knowledge panel.

In this section we will cover
the practical steps to generate web pages

and show them to Google
to create a knowledge panel.

This section is divided into four steps
and will cover each of them in detail.

The first step in creating a Google

Knowledge
panel is to create and optimize web pages

that provide accurate
and up to date information about you.

We will cover the first step
in five seperated videos.

Once you've created
and optimized your web pages,

the next step or the step two
is to show the links to Google.

The third step is to show your importance
to Google.

The final step is to look up your links
and ensure

that they are high quality
and relevant and sticky.

When we covered all four steps,

we will look at how you can use
all of these methods together

to create a Google Knowledge panel
and I show a plan to how to use it.

Thank you for watching.

And see you in the next video.

Welcome to Step

one to create Google Knowledge panel.

In the first step, we will talk about
create and optimize web pages.

And before we start, you should keep
in your mind an important factor.

All your information must be integrated
and uniform.

For example,
you should use same name in all web pages.

Same title, same slogan.

And same description.

We should not confuse the search engine
by our mistakes because the process

will more time consuming by even one
wrong space in your name or your title.

For example,
if your name is Sofia Alvarez,

you should use
same name in writing on all web pages.

Or if you have multi-part name.

For example,
Robert De Niro for the search engine.

These two writing are two different
people, so only use one writing.

This also applies to businesses too.

Or if you're an musician,
don't create a profile.

As an author,
everything should be integrated.

We want to create a lot of links.

So save all links somewhere
like an Excel sheet.

Because we need them in step two.

Now let's start
the first part of step one.

And in this part,
we will cover how to create and optimize

social media pages to help us to create
Google Knowledge panel.

We should create account
on top social media as Instagram,

Facebook, Twitter, LinkedIn, and YouTube.

There are five main sections
that are very important

in all the mentioned platforms
username, name,

bio content and follower.

The user name is not
an very important factor,

but if you want to act professional, use
one specific username

for all social media platforms
that the username should be something

which is high chance to be available
on the social media platforms.

Or you can have to three
specific usernames.

So if one of them was not available,
you can use the other ones.

The name is the most important factor.

As mentioned,
you should use one specific name

for all website,
social media and other websites.

So use your real full name
because for the Google knowledge

verification, we should show
our official documents in the bio.

Use your main title.

You can use other words and sentences
with it too,

but you must use your main title.

For example, entrepreneur,
author, artist, actor or actress,

businessperson, YouTuber
or anything you are.

And if you are a business,
you should use your title too.

For example, marketing agency.

Plumper and so on.

For the followers and subscribers, it's
better to have at least 1000 followers.

You can buy this amount with a very cheap
price.

It's not mandatory,
but having few thousands of followers

will help you to show
your social media links on Google.

Search result easily.

Also,
if there are some people or businesses

with your exact name,
you should have more followers than them.

So your page will appear on top of them
and for the content,

you should at least have three posts
on your pages.

It's not done yet for social media
optimization.

There will be one more step,

and that is showing
your profile links on the search result.

That we will cover that on the step too.

In the next video,
we will talk about your website.

Website is one of the

key elements
to create Google Knowledge panel.

You can still create
Google Knowledge panel

without a website,
but it has some benefits.

For example, using schema, you can provide
optimized information directly

for Google Knowledge graph and also
a website can increase your authority.

You should notice
that the website is for the main entity.

If the panel is for a person,
the website should be personal

and if it is for a business,
the website is for the company.

You can have website
even with a very low budget

and using WordPress and free plugins.

I don't go to details for it
and assume that you have a website

and you're using WordPress
install a schema plugin.

These are some of well known plugins.

I use Yost for one of my websites

and I show what you can do with it
in the use plugin and from the setting.

Go to general section

and complete all required fields

in the site Basics and website name.

Write your name
the exact name that you used

in social media platforms
and upload an image and site image.

Now go to site representation.

You can see
it says This info is intended to appear

in Google's knowledge graph
and that is what we want.

If you're a business, select
the organization

and if you are a person, select person

in the next section or personal info.

You should select the profile you want.

So it refer you to website users.

You can update the current user profile
by this link

or you can add a new user in the profile
page.

Complete as many as field you can.

The more important fields are your name
and contact and yo schema info.

After complete the

profile page
and save back to the user page

to continue the previous
process, upload your logo or avatar.

Now go to your pages and edit your home
page in the post box.

Default SEO title is your website name
that you chose

on the Yost settings that was your name
and admitted description.

Use your name in your description.

The home page or the dedicated about page

will be the core of your online presence.

Use all of your social profiles
links in the page,

and for more professional schema options,
you can use

one of the dedicated schema plugins.

Now you have to add your website
to Google Search console.

That's it.

The next step is index your website
that we will cover on the next step.

Welcome back.

In this video, we want to talk about
one of the main key factors

in the way of having a Google
knowledge panel, and that is creating

profiles on specialized sites
in your field of activity.

Every profession has some specific high
authority websites.

For example, the main profile website

for actors and related careers is IMDB.

You can get a free trial pro account
and create a profile for your entity.

For musical artists, the main websites

are the music platforms like Spotify.

And you should use music distributor
like Root Note or distro kid.

Other websites like these can help.

Additionally,

main websites for authors are these.

The main website

for businesses and companies is crunchbase

and some other websites
like these can be helpful to,

you know, big

websites on your activity field
better than us.

So create profile on them and complete
and optimized your profile on them

with the mentioned factors such
as same name, description and the others.

There's a point that you should notice
about.

Create as many profiles
you can for yourself.

For example, Crunchbase
can use for both people or companies.

Creating a knowledge panel is an actor.

Music author and business are the popular
and easiest ways to create a panel.

So I will go in detail
for create a Crunchbase profile

and IMDB profile
and use a music distribution service

for musical or cinema
artists and businesses.

First, we start for musical artists,
so we use a music distributor.

There are different music distributors,
some free and some paid distro.

Kid is one of the best, but it's not free.

For the free option you can use route.

Note distro kid is paid
but offers some cool tools

and features that can help you a lot
if you're a real musical artist.

Everything is straightforward.

Upload your music
and write the artist details

with the exact name and details
and publish your music.

Distribution is not our subject
and you can do it easily

and we add a resource
to how you can publish a music of route.

Not in distro kid.

When the music published
they will show you the music platforms.

Then you should claim your profiles on
music platforms such as Spotify and other.

That's it for this video.

Check
the resources and documents in the course.

There are some websites that can help you.

If you are not famous,
you have not any chance

to have a Wikipedia page,
but you can use it alternative.

Here we talk about wiki data because it's

the most used website for our purpose.

Go to wiki data website.

Click on Create account.

Fill the form with your data.

Do not use the entity name as username.

Now click on Create a new item.

In this page we have some notice.

It is so important

to use the guidelines to prevent
delete our pages and waste our time.

Here is saying please make sure
that the item you want to create complies

with our notability policy
and that it doesn't already exist.

So we should check
if our entity has any page or not.

Then check the notability policy.

It says you should have at least
one of the three criteria below.

The first criteria say it contains
at least one

valid site
link to a page on one of these websites.

And that's enough for us
because we will have a link on Wiki

Media Commons
and we solved the notability criteria.

So let's back to create an item
and it says If you want to create an item

about a living person,
be mindful of their privacy.

Okay, We appreciate it.

If you create a label and a description
for all of your new items.

Okay.

The first letter of your label should only
be capitalized if it is a proper noun

and your description
should not be phrased as a sentence.

Okay.

And the others are not very important.

Let's fill the form. Choose a language.

The full name of your entity
as you used on your social media

and other websites in the description.

You should use your entity title
like musician, actor, company, and so on.

And don't forget that
you should have the profiles

we talked about in the previous video
related to our title.

So use the country and your title,
for example, American author,

Business Person or Chinese Concrete
products company, and in the aliases

write the entity nickname and names
that the entity is known for.

And click on Create to see this page.

On the page,
you can add your entity details.

In this page we have three sections.

The first section is using for edit
your name

and you can add your name
in different languages.

That entity is known in that languages.

The third section is for website,

which I assume you don't have any of them
like Wikipedia.

The main part is section two.

To complete this section,

I recommend you
to find a well-known entity in your field.

For example,

if you're a company, find the well-known
company in your field in the world.

If you're a singer, find
the one of the famous one in the world

and you can get idea from there
page to complete your entity.

Details.

For example, I want to create a wiki data
for a Canadian female singer.

So I look for a Canadian female singer
that I can get idea from her page.

Now we can see
the first statement is instance of human.

So we click on add statement
and instance of human for each statement.

If you have a reference from a higher
authority website, it will help us.

We don't reference for it.

So I click on publish.

Let's ignore image for now.

We will talk about it in a minutes.

The next statement of this entity
is sex or gender,

country of citizenship, and so on.

You can see she has a lot of details
from medical condition to hair color.

We don't need all of them.

We just need the details that are using in
the Google Knowledge panel.

But you can still fill other details, too.

Occupation is the field of work.

My entity is singer
given name is your entity.

First name. Family name is your last name.

The date of birth.

We add our social media accounts.

We just have to write our username
Instagram, Facebook, LinkedIn, YouTube,

Twitter.

Now add other links
that are related to your job.

For example, for musician music platforms,
for film artists,

IMDB that we talked before.

That's it.

We provided all details

that Google Knowledge Graph
needs to create a panel for our entity.

Now we should follow the notability rule.

For that we use Wikimedia Common,

and with that
we can add image of our entity.

So go to commons.wikimedia.org.

Org and you can use the wiki data account
to login to this website.

If you couldn't just create an account

after the log in, click on upload file.

On the first step,
it shows some rules about what to upload

and some simple rules read them
carefully and click on next.

On the next step,

you should select a file, Select
one from Flickr or your device.

The file you're uploading is better
renamed to your entity name

and clean its EXIF metadata
because it shows everything.

Complete
the next steps and publish your file

in the ADD data step.

There's a section called Items
portrayed in this file.

You can search your entity name
that you created

on wiki data

and click on it.

That's it.

Now click publish data for all files.

Now back to wiki data.

Add a new statement for image

and search your entity Name.

It will show your entity picture

which you uploaded on Wikimedia.

Click on it and publish it. That's it.

You provided your name, your image,
and followed the notability policy,

your title, your social media and high

authority links
that show your activity done.

Remember,
we need Wikimedia file in wiki data page

only until our Google Knowledge
panel get created.

So maybe they delete our file on Wikimedia
or delete our page on wiki data.

If they delete create another one,
they may delete them multiple times, but

be consistent on it and create another one
until we receive what we want.

After that, it's not important
if we have wiki data or not.

The importance is just
until Google knowledge graph.

Get our information.

Okay, let's go to next video.

In previous videos of Step one,

we created four types of links
dedicated website, social media,

Wicked data and high authority profession
profiles.

These are your core links,
your main identity.

Now we can create some high
authority pages around our core pages.

It is just like creating backlinks,
but in this method we will create

dedicated web pages
about our entity on top level websites

and mention our website, social media

and profession profile links.

So in this way we will have a lot of high
authority web pages

that are talking about our entity
and its core profiles.

And because we want to use high authority
websites,

then you will see
if you search your entity.

Name at least two of first pages
of Google.

Search result pages are the links
that talking about our entity.

And this will show a message to Google
that our entity is important

and has enough information

and web pages that are talking about it.

So the algorithm see your entity keyword
that it is full name

and will get all the web pages and search
for the keyword to show better results.

So we need some more links.

The links are from high authority Web site
that give us dedicate

pages and profiles
that are talk about our entity.

There's a file in the resources
that contains some links.

Please check them.

And beside create profile on
other social media platform like Ticktalk

or other professional accounts
that are related to your title.

If you have budget, you can publish
some press release on higher authority

website with an article
which is talking about your entity.

This step is not mandatory, but it can be
helpful for your online presence.

Hi, and welcome to step three

of How to Create Google Knowledge
Panel Course.

In this video, we have one of the most
important steps in the step one.

We created links and information
for search engines and it was like

we were feeding it.

And in the step two, we pushed our
information to search engine.

Now, in this step, we want get our outcome
and send a signal to Google

and tell them
we want some information about an entity.

They should collect information
across the Internet

and Web pages to show some results to us,
but it's not done yet.

We should send a powerful signal

so the search engine doesn't
just show some web pages.

They will understand that this entity
is special and a lot of people want it.

So they have to provide
an special result to users.

And that special result is Google
Knowledge Panel.

So what should we do to send the signal

to the search engine by increase
the search volume?

For this purpose,
we have two methods free and paid.

The main focus is on the free option
and that's enough.

But if you have a budget,
you can use paid method

alongside a free method to boost it.

Let's start the free methods.

The main method for this
we use auto refresher or auto searcher

apps bots or browsers extensions.

There are a lot of them out there,
but I only use this one Chrome extensions.

It's called auto searcher
and you can download it

from Chrome Web store
after the installation.

When you click on its icon,
we have two buttons.

First, we click on options.

It has different search engines.

We select Google and the number
of searches per auto search.

I use 1000 now in this field,

we should write 1000 keywords

because we selected this number
on previous field.

What should we write here?

First and foremost, our main keyword,
our main entity, full name.

If it's a person,
we should write first and last name.

And if it's a company we write its name.

Exactly.

Same name we used in our social media

and we separate it from next keyword
by comma.

Now we add our core links
to the main keyword.

For example, the name space Instagram.

It's like it is searching
for your entity, Instagram.

And we do this for all core links.

That was social media and website.

Do this for profession profile

websites,
for example, entity name with IMDB,

music platforms, Crunchbase,
and any core links you have.

We go for a music artist,
so we search name and Spotify

name and music and albums Title

Apple Music, SoundCloud.

If it's an actor, we search for its movies

for business people,
search name of some their businesses.

Next keyword is your entity.

Details that you wrote on wiki page
or the professional profile websites

for example height,
date of birth, place of birth nationality.

Now we press control and F
or click on Find.

We can search for something on this page.

We enter comma
and it will count all commas in the page.

It's 20 commas.

So we have 20 keywords, but we wanted
1000 keywords to have 1000 keywords.

We just copy all the keywords and paste it
until we get 1000 or more keywords.

We had 20 keywords,
so we should paste 50 times.

Then click on Save.

Now we

have 1000 keywords
and we just need to start the bot.

So click on the extension
icon and click on the first button.

Auto search.

As you see, it will start searching
for our keywords one by one

and we can pause or stop the search.

We doing this
at least once a day on a daily basis

until we can see
our Google Knowledge panel.

It will be great if you do it more.

Please keep in mind that you have to do
the auto search every day

until you see the Google Knowledge
panel and more is better.

Getting Google Knowledge panel can be time
consuming and usually for minimum time

to get the panel,
it takes at least 30, 40 days.

And as I said, it's minimum and it can
take more because it's time consuming.

We do everything to receive our outcome.

It's optional, but you can buy traffic
to boost the search volume process.

For this go to neo follower.

We need a traffic service worldwide
Traffic direct visits which is also cheap.

We search
for the entity name on Google and copy

the link and order
direct website visit on the neo follower.

You can use drip feed option to

and it will help us a lot.

For example, with this drip feed config,

I will get 100 traffic every 4 hours

and in total 18,000 search in one month.

And alongside of our free search
using auto search that is mandatory,

we will have a lot of search
for our entity.

As you see, the total price is nothing
so you can order more

if you want
or you can order for other keywords.

These searches will send a signal
to the search engine

that thousands of people want One entity,

so it will find our entity web pages
and will index it.

And because it has so many search,
it will get a special panel.

Let's
overview what we talked about before.

In the first step,
we created some web pages and links

and we optimized them for social media.

We said all of them
should have same full name.

Have you posts few hundreds

to a thousand A follower and B public?

Then we created and optimized our website.

We used to created some profiles
on higher authority

websites related to our profession.

These were your core links.

Then we created a lot of backlinks
and profiles

and used our entity name
title and core links.

All those link we created
were great and powerful,

but we needed one source
that was special for Google.

Something like a friend which Google
can trust all the information it has.

So we created Wiki data profile
and we added all these core web pages

and few other details in it
and you had to protect your wiki data

and other links to stay live
until we get the panel to sum up.

We have created rich sources of
information about our entity.

So if someone searched

for our entity or our main keyword,
the search engine

have some web pages to show,
then to show our web pages here.

We talked about indexing methods,
and the indexing is not a mandatory step,

but it can help a lot
to receive our outcome faster.

Then we talked about search volume,

that there are tons of people
who are requesting for a specific entity.

Details.

From now to get your entity,
Google Knowledge panel,

these were all you have to do.

The minimum time, as mentioned,
is 30 to 40 days and in these period

from day one,
when you decide to create a knowledge

panel, you should start the auto searcher
and create all core links and wiki page.

These are
you can to do for Google Knowledge panel.

And after that, it's

just based on Google decision
to create the Google Knowledge panel

and maybe this period gets shorter
or maybe it gets longer.

So do what you learned
until you get the Google Knowledge panel

and if it get longer, continue auto
search and protect the links

in the next section.

We assume you got your Google
Knowledge panel

and we will talk about claim
and edit your knowledge panel.

Hope to see you there soon.

Welcome to

step two of to create a Google knowledge
panel.

You passed half of they way
you created a lot of links

and web pages on different types
of high authority websites.

Now it's time to help to Google
and search engines to find our web pages

because we used high authority website.

They will usually index
on Google automatically,

but we want to boost this process.

So in this step,
we will work on indexing our links.

But this step is optional
and you can pass this step.

We just want to cover everything.

We create five different types of links

one Social media, two website, three

professional websites
profiles for wiki pages,

five other authority websites
and press release which were optional.

There are different methods
to index links on Google

and I will explain them to you.

Before we start, I have to remind you, as
I mentioned in the beginning of step one,

you should have a list of all links
you created.

Method one Use paid indexing services.

There are websites that index your links
with some credits,

but you don't have to pay to anybody.

If you have any subscription on them
you can use.

But if you search for indexing
link service on Google,

there are paid websites that provide
some free credits,

and with those free credits
you can indexed the links you created.

I saw some websites that provide up to 100
free links per day

method to use paid traffic.

We will talk about this method
in next step too, but there are

some websites that are selling traffic
for example in neo follower ecom.

There are tons of website traffic
from different countries and different

referrers, but there are traffic services
from Google with custom keyword.

You can order them with your name.

For example,
we want to index our Instagram,

so we add our Instagram link

with our name and keyword
and it will search for it on Google.

Then we'll go to Instagram profile page.

This methods is great for social media
pages and professional websites

and I saw a lot of people have a problem
for indexing their social media.

If their social media profile is public
and they have few thousands of followers

and few posts.

With this method,
they can get index easily.

Method three Use Google Search Console.

If you have a website that getting index
on Google, you can create a post on it.

Now we should add our hyperlink
to this post.

For this purpose we use u ref h l tag.

For example, we want to index our entity
Instagram profile.

We use this code like this

and we do this for all links.

Now we copy and paste all these H.M.

codes to post and before it

we can write a minimum
300 character description.

Now publish the post and check the post
to see everything is okay. Now

copy post link and go to your website's
property on Google Search Console.

Click on search bar and paste the link
and press the enter button.

Now you're on URL inspection page.

Click on Test live URL button
and wait for a few minutes.

Now click on request indexing and done.

Also for your website links
that you created on step one,

you can use the website homepage
and add the website to Google Search

Console URL method for Spam backlinks.

If we create spam backlinks
for our own website, it can be harmful

for our SEO, but high authority websites
has millions of backlinks

so we can send spam backlinks
using bots like GSA Seer or Money Robot.

The next video in step three

That is one of the key and important steps
to get Google Knowledge panel.