All language subtitles for 001sss Introduction

Welcome.

In this first part, we'll discuss
what is a Google Knowledge panel, what is

difference between Google Knowledge
Graph and Google Knowledge panel?

The eligibility criteria
for having a Google Knowledge

panel and the benefits
of having a knowledge panel.

Let's start with an example.

Here is the Google Knowledge
panel for Elon Musk,

one of the richest
and well known people in the world.

As you can see in his panel,
there are important information about him,

such as his name, picture,
job, title, birth

date, education
and net worth and social media profiles.

It also shows all related
topics and entities in his life.

But where does this information come from

or how Google
change information and show in the panel?

The Google Knowledge
panel is a part of the Google

Knowledge graph,
which is a massive database of structured

and interconnected information
about people,

places, things and concepts.

The knowledge graph aims to provide users

with more relevant
and useful search results

by understanding the meaning
and context of search queries.

The knowledge graph is built on a variety
of sources, including Wikipedia,

wiki data, Google's own web crawlers
and other high authority websites.

It uses a complex algorithm to analyze
and categorize the data, and it continues

to evolve and improve over time
as more information is added to it.

The knowledge graph
is not just a collection of random facts

and figures,
but rather a dynamic representation

of the relationships and connections
between entities.

For example, if you search for Elon Musk,

the knowledge graph will not only display
his basic information, but also related

entities such as Tesla and Space X
and a timeline of his life events.

Let me explain it in other way.

Websites are creating different types
of content on web pages.

Search engines like Google has a crawler
that explore the web pages.

When a user search for a keyword
in the search result.

You will see indexed web pages.

The point is, Google doesn't create
these information

that you see on the search result, Google
or other search engines.

Just collect the data
and show them on results

on some specific types like links, images,

videos, products and others.

The Google Nodes panel is same,
and it just integrate

results about an entity
which has high search volume.

We will continue to talk
about this in next videos.

But what Google say

itself about Google panel criteria?

Well, there are some eligibility criteria

that you need to meet
that you can see in Google guideline.

The first criterion is that
your entity must be notable, which means

it has to have a significant impact
or presence in its respective field.

Google looks for entities
that have a wiki PDA page, news articles,

social media profiles,
and other sources of information.

The second criterion is that your entity

must have a unique name or identifier

that distinguishes it
from other similar entities.

This is important because Google wants
to make sure that it displays accurate

and relevant information
about the correct entity

and not a different one
with a similar name.

The third criterion
is that your entity must comply

with Google's policies and guidelines.

This includes not having any offensive
or misleading information on your website

or social media profiles
and following Google's Webmaster

guidelines to ensure that your entity is
well optimized for search engines.

The thing is, most people
who purchase this course

or searching for how to create
a Google Knowledge panel have not

the notability option
or not able to create Wikipedia page.

So don't worry.

I will show you some methods
in this course that you don't have

to create Wikipedia page or be famous.

Now let's talk about the benefits
of having a Google Knowledge panel.

First and foremost,
it can increase your visibility

and credibility on Google Search Results.

When someone searches for your entity,
they are more likely

to click on your knowledge panel
than other results

as it provides a quick overview
of your entity's information.

Second, it can enhance your brand image
and reputation

as it shows that your entity
is authoritative and trustworthy.

Third, it can drive more traffic
and engagement to your website

and social media profiles as it includes
links in call to action buttons.

Fourth, it improve your notability
that bring you online power

and also it can help
you get verify on social media.

Or if your clients search your name,
they will trust you more than ever.

And fifth.

Last but not least, you can make money

by learn
how to create a Google Knowledge panel.

If you search, create Google Knowledge
Panel on the freelance Web site,

you will see a lot of freelancers
who are getting paid hundreds of dollars

to create Google Knowledge panel
for their clients.

That's it for the first part
of our tutorial on creating a Google

Knowledge panel.

We hope you now understand
what a knowledge panel is.

Stay tuned for the next parts
where we'll discuss

how to prepare your information
to create a Google Knowledge panel.