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[MUSIC]

Hi, my name is Lois An and I'm an industry intelligence lead at google.

What that means is that I helped to make both our internal teams and

our partners and advertisers a lot smarter about the industry that they work in.

Early in my analytics career it was actually pretty lonely and so

I had a really big need to connect.

I could not find a job immediately out of college and I had done lots of things,

work different places, didn't really build deep enough connections to have

a community of people in this area.

Early on, I started joining some networks.

Networking is critical when entering a new field.

For me,

what was most jarring about this new thing was just the newness of being new, right?

So you feel like a fish out of water, you are also subject to that very pesky

imposter syndrome, I'm not good enough to be here, they're going to find me out.

And so having a network who was able to bring me back in and say no,

you're qualified and hear all the reasons why you're qualified, and actually here's

how these other skill sets you have make you an asset here was immensely valuable.

In my role currently I collaborate with tons of different people in data

analytics.

Collaboration is important because there are so many diverse parts of the story.

So you need people who are willing to, enable to, and

good at asking the questions which are, what exactly are we looking for?

Are we looking in the right place?

You need people who are then able to query and

find a set of data, find the needle in the haystack.

You need other people to find the pattern, and to find what the insight is from

the data, and then you need people to tell the story.

Practicing curiosity is something that will always help you in any role that

you're in, especially when you're dealing with data.

I highly recommend participating in the forums and this certificate program,

because it's a great way to practice curiosity, asking questions,

getting comfortable, asking questions, getting comfortable working on a team and

asking questions of your team is super important.

And beyond that you have this opportunity to connect with your cohort,

you are the next generation of advanced data analytics practitioners.

And so getting to know one another,

getting to understand what you're all thinking, and even opening up the door

to innovate together is a super important and exciting opportunity.