Original subtitles

today we going to talk about how to

design a sustainable business model

using the business world campus one of

the many challenges faced by

sustainability professionals is how we

communicate the business case for our

sustainability program we regularly hear

from our clients that look management

just don't get it and this leads to

frustration and disappointment one of

the biggest problems when we try to

present our sustainability plans is that

sustainably professionals speak a

different language we speak about things

like climate change and biodiversity and

carbon emissions sustainable dual on the

goals but only sustainably professionals

really understand trying to convince

management to invest in your

sustainability program using language

like this it's a bit like chasing a

parked car but how do you run the mall

it's gonna hurt because they have no

idea what you're talking about so how do

we communicate the business case for us

sustainability program one of the best

ways to describe how your sustainability

program is organized and delivers value

is using a business model okay great so

what is a business model a business

model is basically how a company creates

value for itself while delivering

products and services for its customers

sustainable business models also create

economic social and environmental value

for a much broader range of stakeholders

a guy called Alexander Osterwalder

developed a tool called the business

model canvas that allows you to describe

design challenge invent and pivot any

business model from a multinational

corporation through to a small

two-person professional practice using

nine key building blocks so let's look

at each of these building blocks the

first element in this government

business model is the value proposition

the value proposition is the collection

of products and services that meets the

needs of your customers it answers the

question of what are you building and

for whom it's not about the features

your product or services or your

sustainability program is about solving

a problem or a need or problem are you

solving and for whom the next thing is

customer segments none of my customers

and why would they buy into my

sustainability program who are they what

job are they trying to do what problems

are they facing what frustrates them

what inspires them

next is channels

how does your product or service get

from here to your customer here now we

use distribution channels to deliver our

products through our customers yeah

physical channels like shop fronts or

delivery services we also have virtual

channels have web mobile cloud-based

services how we going to sell or how we

going to distribute our products or

services to our customers next we need

to consider customer relationships how

we going to find keep and grow our

customers the sustainability this one

included how we get our customers or

perhaps staff to engage and how do we

get them to become advocates and promote

our program next is revenue streams this

section asks us to think about how our

business makes money from our customer

segments how do we capture value what is

the strategy to capture that value next

we want to think about resources what

resources or key assets do we need to

make the business model actually work

this could include money do we have

enough capital to deliver on our

sustainability program what physical

assets do we need to a need a factory do

we need and renewable energy system it

could include intellectual property do

we need to protect our idea with

patterns do we need certain corporate

knowledge or do we need certain people

do we need design engineers that we need

company cultural experts what human

resources do we need next comes key

activities these are the most important

activities you need to do to make the

doozers model work do you manufacture

products you need to audit your supply

chain

you need to undertake some R&D we now

consider key partners while key partners

do we need to make the business model

work what is interesting about key

partners is they have a link directly to

your key resources and key activities

what resources do they provide that

support to business model what

activities are they going to perform

finally we have the cost structure once

we understand the key activities

resources and partners it's relatively

easy to understand the costs associated

with delivering the business model one

of the costs to operate the business

what do we need to invest in our key

resources how much will our key

activities costs and what will we need

to pay to our partners now for

sustainable business model we add two

additional sections to the business

model canvas the first of these is

beneficiaries so who benefits from our

sustainability program what

organizations benefit which customers

what other stakeholders might drive some

economic social or environmental value

the secondary segment captures the

sustainability benefits to which of the

UN sustainable development goals does

our business model contribute or

positive impacts are we delivering to

our community and planet using these

eleven building blocks you can describe

the infrastructure the offering the

customers the finances and the economic

social environmental benefits of your

sustainable business model you can also

use the canvas to design

discuss and communicate your

sustainability programs in a language

other people will actually understand

now it's your turn they get out there

and start making a positive change in

the world if you want to learn more you

can visit our website at www.911.gov it

would really help if you could like and

share this video and then leave a

comment below till other sustainability

professionals like you also make an

impact success is a sum of small acts

repeated every day and taking a few

moments to do this makes a real

difference together we can make a huge

impact thanks for joining us

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