Original subtitles

This is a little bit of him performing, going,

and everything will be captured

from the movement of his, costume.

Everything that's him will be put into the 3D world.

But what you can see by this is why not put me and Tom together?

what you can see by this.

And this is a smaller way

to do it as well, with a, when you're doing, NPC characters.

And this is me and my mom.

but what you can see from this is the production timeline is heavy.

It's really difficult. It takes ages, is expensive.

And, when you want to put a face in as well,

this is how you normally do it.

You take lots of faces, pictures of someone's face,

and lots of different angles.

you make a c, a model.

then you put a headset on somebody.

Them or someone else.

You capture the movement of their face, and then you animate their face like this.

Hi, I'm Zoe, and I'd like to take you on a journey

as we create the next generation of realistic digital humans.

Every last detail of Zoe, me.

Great.

So you get the idea.

but, now we have this.

So this is, Hang on not to let you watch it,

but you know what I decided to do?

I decided to focus

all my attention, all my time on listening.

So instead of doing something else, I just listened.

Listened and listened.

Because I'm a true believer that if you're really bad at something

like listening, for example, it only shows you that, hey,

you have to practice listening as much as you can.

So that came introduce Fasa, a framework

for generating lifelike talking faces with appealing visual, effective skills.

Given a single static image well and a speaker to get off that.

But that's essentially what it is.

It's taken one image, one photo, and it's animated.

That face that's going to come on.

You know what I decided to do?

oh my goodness.

Right. Go back. Right.

yeah.

So would it. Oh. Silly thing. There we go.

So what it's done is taken one photo, and that one photo has,

being able to animate it has condensed months of,

production process into a very quick process.

Not perfect yet.

Still a bit uncanny.

Valley there, but it's changing the entire way.

We're going to be able to do that.

So in terms of creating, characters that talk to you in a digital world

that's completely being overthrown by AI.

and how is this being used?

So there's a new, show coming out in London, about Elvis, and it's farming

all of the data of Elvis that's available and creating an AI version of Elvis.

And he's going to be able to interact.

And that's not we've also got ABBA, we've got Roy Orbison is doing this.

And we have now also de-aging technology.

and I'll just play you a little bit of this.

This is more than just a Snapchat filter.

It's called deepfake technology.

And it's how Harrison Ford was made to look 40 years younger in the new film

Indiana Jones five, and how the film's budget hit almost $300 million.

Let's take a look at how this process works

and why they decided to do this for Indy five.

Starting with the fact that Harrison Ford is now 80 years old,

which some people argue is too old to continue

playing a leading role in an action adventure movie.

But first, you might be wondering what is deepfake technology?

And the basic answer is that it's

a way of using artificial intelligence to manipulate images and videos of people,

making them look or sound like someone else.

The term deepfake comes from combining deep learning and fake as deep learning,

as a type of machine learning that uses neural networks

to learn from data and generate realistic outputs.

Deepfake technology can be used for various purposes such as entertainment,

education, journalism, or even malicious intent.

Okay, so you can see there's a lot of problems with that.

He's saying they're about, malicious, intent.

So one of the issues we have is consent and privacy.

Like whose face is being used by who to do what.

And if you don't have any control over it, what is that doing to the world?

And if we don't know if someone's real or not?

What is that doing to our understanding of the planet as a whole?

So, using, someone's face of AI, cloning someone's face

and doing a deepfake of them has been seen in various ways

to be changing political stances across the world.

being put out all over Facebook, for example, intellectual property rights.

So there's a lot of problem around who owns the right to that work.

If I'm in it. But I didn't make it loss of jobs.

So obviously, for me,

if they don't need me to direct facial capture or performance

capture anymore because they can do it very quickly with an AI,

what does that mean for my job, for example?

So cultural misappropriation.

So sometimes using AI to

to clone the faces

of people from different, ethical backgrounds, what does that mean?

And then this rather brilliant term, digital necromancy,

where you are animating somebody's likeness after they have died.

So, this is Morgan Freeman.

It's just really extraordinary.

So I'm just going to play a tiny touch,

and then I will speed up because I'm understanding.

Maybe I'm not a freeman.

And what you see is not real.

Well, at least in contemporary terms, that is not.

What if I were to tell you that I'm not even a human being?

So there he is.

So, one of the things this is now bringing forth is fully autonomous characters.

So characters that can behave, interact, do anything they want all on their own.

And, we are seeing this, this has been in games for a bit.

If you play games, you'll know some of the NPCs kind of react on their own.

Anyway, that's a slightly different type of AI because we're now

getting these fully interactive digital characters.

and Disney Imagineering is leading the charge on making them

also physical and AI is allowing full personalization of these characters.

And we even have AI now that can read your facial expressions

so they can react

emotionally to the input, the output that you're giving literally from your face.

So here we have,

this is one this guy made in his house.

this is, very low fi.

And you can see that

if somebody could do this in their house is pretty extraordinary.

Okay, we're recording.

Brother Gepetto, can you tell our viewers on TikTok what all this is about?

Of course, my child.

I am an artificial intelligence manifesting as an old Christian monk.

And I'm here talking to this wonderful person by this beautiful pond at sunset.

We are using new technologies to enable our conversation, allowing me

to understand what the player is saying and to give a voice to my thoughts.

Okay, so I'm just going to skip him.

There's another one of him where he gives us a lovely little,

look into his, personal like thoughts on the world.

I'm just going to show you this one from Disney Imagineering.

So if that ran at me in a park, I would run the other way.

So, now we have, from the Dali Museum in Saint Petersburg.

In Florida. They have a Dali that you can speak to.

For years,

people have attempted to understand my work, trying to find meaning

in this real, to make sense of the dreams of a historic genius.

But how can anyone possibly know

what is inside the burning mind of Salvador Dali?

No, they simply cannot.

They are mere mortal human beings.

But now I can tell you

introduced Ask Dali an audio experience powered

by AI and machine learning that allows you to talk to me.

Hey, so that's pretty extraordinary.

So just don't personalization.

So we have, had this whole movement towards

personalization across everywhere for a long time.

You do it on your phone.

Everything is personalized to you, in your games.

and I, really does allow personalization on, on a, on a whole new scale.

and we have personalization even in the live arena.

So you will be used to things like seeing this, the Disney Magic

Band, where you can create your own experiences around the park.

its facial

recognition is being used now so that we can have personalization

being created from, you just walking into a space

and it can data from your history and create, the experience just for you.

We have digital postcards and things like this, which is the Art lens app,

at the Cleveland Museum of Art, which allows you to collect,

all the imagery you want and create your own kind of museum experience.

We have wristbands like this Taylor Swift concert,

which, is allowing personalization in physically on your own body.

We have this is in the British Museum where you can look at,

item and spin it around and zoom in on it and do what you want.

and this is, at Teamlab in Tokyo, and it's where kids can draw a picture

of an animal, and then it's uploaded, and then their anatomically incorrect

animal can play around with the other kids animals in the space.

and here we have a whole museum, which is, by Paul O'Donnell,

an extraordinary asset.

And essentially,

this data farms your data backwards and creates an exhibition just about you.

So when we then looking at data,

personalization and AI, what can we do with it?

These are a few of the things we can do with it.

Facial recognition

and biometric readings, as we've already seen, can can change the experience.

As you were walking through an experience or museum,

we can have the AR overlays made just for you.

Maybe you showed an interest in this thing.

This one will appear for you.

You could see yourself in the past.

We could take an image of any one of you.

It could go in the eye, can create a 3D model of you.

It could see you when you were a child.

It could see you in 40 years and you could even talk to yourself.

You could talk to your own voice.

Your own voice could lead you through a museum experience.

you could find out what might happen to you in the future.

We could see,

an image of you or a whole display of you, or you could even meet you.

And in the future, you could see yourself talking to Morgan Freeman.

You could be any character you want.

Essentially, you can change the story for you only,

and you can interact with any character on the planet.

And we can create 3D worlds that, change just for you and your group.

So save it.

you're going through and, you're an older group and there's a younger group.

We can change the experience directly for you, if we wanted to.

When we get rid of some of these ethical considerations about power, etc.,

that's what's happening.

So just to talk about I think, and accessibility

and this is a bit of a hobbyhorse of mine, I think it's really important.

It makes a lot of difference to a lot of people because AI is making

automatic audio guides, text to speech, closed captioning and translation,

voice and gesture controls to accessibility assistance,

and even predicting accessibility models so that we can change experiences

before we even make them.

Because we've got better understanding of how audience groups work.

and I know I'm close on time, but this is a really extraordinary,

thing that you showed last week.

At the moment, yes.

It looks like the King is in residence right now.

The Royal Standard flag is flying above Buckingham Palace,

which is the signal that the monarch is present.

How exciting to be there while the king is home.

Try and tell me exactly what they're doing right now, please.

Right now, the

ducks are gently gliding across the water.

They're moving in a fairly relaxed manner, not in a hurry.

Occasionally one of them will get cut under the water,

probably looking for food, and later

in that video, he even uses that app to hail a cab in real time.

So lastly, this is a last section.

Everything everywhere, all at once.

What can we do with all this promise?

just a few of mine when I was thinking about this is just some suggestions.

so I started thinking about the National Museum of Anthropology.

I started thinking about what an AI powered digital experience might be.

So before your visit, you could download a mobile app.

You can register when you get there.

You can have an AI tool guide, personalized recommendations, interactive

maps, augmented reality artifacts that are personalized to you.

Audio guide is massively is completely integrated.

You can have interactive digital, quizzes and challenges

and we can change these for children and adults.

We can have real time translation and everything all built in.

And then when you leave, this can all be packaged up

and everything you've done in the museum can be sent to you afterwards.

We can have a responsive,

responsive digital journey entirely dependent on your choices.

We could meet an ancestor in a hologram form.

You could fly through Mexico City pretty much however you want.

That's definitely enough data on the internet to do that right now.

you can have a room where you can go

to different parts of Mexico and meet the inhabitants.

and if you want to make this around storytelling,

you can have facial scanning for, I was thinking about the film Coco.

and you could have.

As you go in, we take your face, and then we personalize everything

for you, go through all the characters can say hi to you.

We could create live 3D worlds of land of the forgotten,

and we could base them on your personal and emotional experiences

so they could be emotionally driven to you.

we could have your face in the photograph so you can be one of his ancestors.

We can create all the locations in AI, and we can have AI powered

emotional resonance.

So how you want to put it all together.

So in conclusion, what is creativity?

Is AI a tool, a creator in itself?

Or we collaborate or are we being replaced?

Is there value in AI esthetics and styles?

Is human endeavor inherently valuable?

And what is artificial and what is art?

Creative? It is forever changed.

Is it for better?

Is it for worse?

Is this a cultural revolution?

I would say yes, but the rest is over to you.

Thank you.