Original subtitles

Hello.

So sorry.

I'm not speaking Spanish. Guys.

so, firstly, I'm really, really delighted

to be here in Mexico at this incredible festival with all of you.

Thank you very, very much for having me.

And to all the team who've got me here, thank you very much.

so first of all, a little anecdote,

when I submitted the name of this presentation a couple of months ago.

Now, the title was A Cultural Revolution with no question mark.

But as I've been preparing and researching and learning

and AI changes so fast, it's been difficult to keep up

even over the last two weeks, because you will have seen

a load of updates from ChatGPT for just in the last week.

so I decided to add this question mark, and it's really

because I'd like you guys to have a big think about what you think.

whether you think this is, a cultural revolution,

is it changing the creative world forever?

I'd love at the end, for us to be able to discuss that.

So this presentation was made using a lot of AI,

and I use it in many, many ways throughout it.

So I'd love to see if you can spot where I've used AI and where it was me.

so for starters, this image was made by Midjourney,

a generative

image AI, and the prompt was an image to represent

AI drawn in black in yellow for presentation.

Whimsical? No, people.

So it seems as if Midjourney see this AI in human form,

but not as inherently human.

Make of that what you will.

So what is this going to be about?

I'm going to explain who I am and what I do and essentially why I'm here.

and I'm going to talk about how I make things, what immersive

storytelling is, why it's different from other forms of storytelling.

And then about AI and how it's affecting immersive technology in particular,

but immersive storytelling across everything that I work on.

And the fact is, is that AI is really affecting every industry

in the whole world.

but what does this mean for a sector that celebrates the human and is,

values creativity above everything else?

So why is this interesting for us here now?

so, this is an amazing quote I thought from Boaz.

And you may have seen this, and he talks about drawing

a map of the world and peopling it, and at the end, coming

across the patient labyrinth and realizing it's his own face.

And I think this is part of why AI is so interesting to us,

because he describes the life

as a small, iridescent sphere of almost unbearable brightness,

and I think this really is an allegory for AI, because it's a very,

very hard thing to look at because it's AI is a search for knowledge,

and within that quest is a search for personal identity.

Because what really troubles us most about AI

is an existential worry about our own identity.

Because if we are not the most developed intelligence on earth, what are we for?

If we are not the most creative force on earth, what is it that makes us human?

What is a consciousness if it's not an inherently human attribute?

And can consciousness even really exist if it has, without the confines of death?

And all these questions

at the heart of everything that we're looking around AI at the moment in.

So in the search for the understanding of AI,

we really are searching for the understanding of ourselves,

which you might also argue is the same quest that all creativity follows.

The search for an understanding of ourselves.

So who am I? thanks for having me.

here's a picture of me.

Same necklace, same thing, same wonkiness.

I work at, the crossover of art and technology, which is why I'm here.

And I really, really love working with technology.

And I love everything it can do for us.

And I, really is just getting started.

So, I started as a theater director.

I trained at the Royal Academy of Dramatic Art in London,

at the National Theater in London,

at the Donmar Warehouse, which is in the West End of London.

And I'm lucky enough to have directed all over the world

in France, Italy and Turkey, Canada, America, everywhere really.

And I had a, a company called Theater Uncut.

I also direct video games.

I do the performance directing for that, and I've directed

BAFTA winning performance in some of the world's biggest games.

And that's really how I started getting into technology.

And I now make immersive events, theater and VR.

And I'm going to talk to you about a couple of the biggest ones

I've done, because I'm going to be referencing them as we move through.

So one of my most high profile and recent immersive

projects has been the Gunpowder Plot, with the lovely Tom Felton there,

and it's a multi-million pound, feature length, immersive storytelling experience.

And it's at the Tower of London.

So the expectations for it were were pretty high.

and it uses, a lot of technology, including VR and projections,

haptics, volumetric capture, Ambisonics, sound, motion

simulators, airflow, it even smell technology

really to create 360 experience, as well as using theatrical storytelling

like actors Set and a really excellent script by Danny Robbins.

So just to kind of tell you what this is, because it's going to be coming up

quite a lot.

It's made by layered reality with historic Royal Palaces

who run, a lot of our ancient monuments.

it's in these vaults which are listed.

They are, hundreds of years old, which was a bit of a challenge.

It's a completely 360 environment, and it's 2350m².

So it's pretty big.

It's, a fully linear narrative, but it's got two endings, and the audience

can make a decision in the middle about which ending, they would prefer.

it is 90 minutes.

The audience play spies within the plot.

it's based on a very famous British, plot, against the government in 1605.

And there are audience groups of 16 people

every ten minutes throughout the entire day.

So there are 16 people in every single space the whole time.

And they move around on a carousel, which is operationally quite tricky.

We can, I'm sure I'll show you a bit of how AI has been helping us with that.

And it has three very aims and Ambisonics sound space,

full scale projection spaces.

and over two years we've had 150,000 visitors.

We're still open if you're ever in London, come along.

and I will be referencing that throughout

the next, experience.

and I think this is really where I came to the attention, brilliantly for of,

the people here at left is that I was working on another multi-million

pound project, which is going to be out in 2025 called the Museum of Shakespeare,

which is again, a, really massive project on an extraordinary historical location.

So Shakespeare had a theater that he worked at called, the Cotton Theater.

And the archeological remains are in central London.

we are building a massive experience

around it, and it's where Romeo and Juliet was first performed, for example.

And so they're, what we're doing very much is, trying to,

bring to life the feeling that Shakespeare

would have had in that time and why he was at that location.

I can't say too much about it, because I'm under an NDA because it's

not out yet, but I will be referencing it where I can because we were exploring

a lot of AI technologies to bring it to life.

so just to show you the gunpowder plots,

so you understand a little bit later what I'm talking about.

The Gunpowder Plot

immersive experience is, I think, a whole new way of experiencing history.

This experience tells the story behind this legal team.

A spy infiltrating the Gunpowder Plot.

You get asked to be inside it.

You get to feel everything. You get to meet the people.

You get to smell it, touch it, hear it.

And we do that through both the magic of theater and through technology.

Virtual reality takes you back to being a kid again.

It gives you that sense of magic to be able to take people literally

into Jacobean London.

You are going to go down the River Thames and see London as it was at 1605.

My role in it, and begins with drawing visuals of the sorts of things

that the audience can expect to be surrounded by or to experience.

So when the audience are in the experience,

they will be underground in the tower vaults next to the tower of London.

it's a really great place to experience this story, because

it's so close to where many of the key events of the story happen.

We are separated here from the people

that were part of this historic plot only by time and not by location.

This is not like anything you've seen before.

You will never be immersed in this way.

It's entertainment.

You're with people and you're on a mission.

A lot of people are going to have

the kind of experience that they will remember for a very long time.

Where else can you step back to 1605 and infiltrate history's most famous plot?

The Gunpowder Plot Immersive will take you back to 1605

and put you in the heart of history's most daring conspiracy.

So there we go.

and just to show off a touch,

we have, some of our reviews.

We, did very well out of that.

It's still open two years later, so. Yeah.

Do you come?

And if you want to get in contact with me

for anything, I also run a company called Bury Giants.

And I will happily make anything you want me to make.

And we are creators, producers, consultants.

And we have a touring platform, which is a small scale, immersive platform.

So what do we actually do? I'm talking

about being a creative director, talking about making stuff, yada yada.

But what do I do?

I work across many different genres, and I'm going to talk a lot

about the experiential work that I do, mainly about,

experiential work in immersive, storytelling genre.

So, I would say that my job really as a storyteller or a story maker.

So first, if I am leading the story from the start,

like with the Gunpowder Plot, I find the story, I shape it.

Sometimes I write it or I work with a writer.

I always ask, what is the story we're telling?

Why is it most important?

What moments are most important?

And how do we take a story

and allow an audience to get inside it rather than just watching it?

So we use traditional theater techniques, including actor set,

script rehearsals, alongside technology.

And we're going to look at that emotion technology,

that immersive technology shortly.

And when we choose the technology, which we don't always do,

we're always driven by the story.

What would help make the story clearer, more emotional, more effective?

Why are we using this technology?

And, the point of, I'm going to talk a little bit

about what immersive storytelling is and how our senses work.

So when we're thinking about what immersive is and if,

I mean, I've had a look at the, a lot of things here in Mexico.

And it seems here, like with us, immersive is a word that's just used

for anything that's kind of a bit sort of 360.

So, but when we're making it, what we tend to do

is try to think about what, how our senses work in relation

to how we experience the world so we don't access the world directly,

we infer it through our senses, and we build a model of it in our brains.

So it's become a perception.

The sensations are mixed with memory, emotion and cognition, which means

that these,

senses,

these perceptions are unique to us personally.

So, as people, we only really perceive change.

The rest is filtered out to avoid sensory overload.

And, if you, ever do any storytelling yourself,

you'll know that change is fundamental to traditional storytelling.

Everything from the three act structure that is in every single movie

you've ever seen.

To like Shakespeare's five acts, to a video game

where there's a running joke that the hero's journey is something

that if they hear that word again, they're all going to jump out of a window.

and we all have storytelling brains.

We turn complexity into cause and effect stories.

We are always a hero of our own lives.

So that is really why immersive is different from other forms,

because we take storytelling and we turn it into story.

Doing so instead of seeing someone else's reality, instead of being passive

or watching or standing outside of the story, we put the audience inside it

and they experience the story as if it's their own reality.

And we do this, in a variety of ways.

But one of the ways is that the storytelling in

immersive is always through the body.

So our bodies are telling our brains it's real and we stimulate all the senses.

Like I said, we play with temperature,

we play with texture, wall texture, we play with even wetness.

smells everything that you could imagine that makes up our world here.

We use in immersive storytelling, and this makes memories clearer

because it's body rooted

and in the way that you experience this world now and you're remembering it.

That's how we use those senses to try to create an experience for you.

So that is through set and props.

Like I said, light and sound smells, temperature, airflow.

So making it windy, physical interactivity and then technology.

And we often, like I said, give the audience a role

so they have a mission or something

to do in the world, which keeps them very rooted in that world.

And we can change the storytelling and have it adapted

because it's very involved with an audience at the time.

And we use a lot of interactivity, both, with people in the room.

But also digitally and has been proven.

This is a quote from Science Direct.

there was a study in late 2023 that immersive storytelling has a deeper

emotional impact and a stronger internalization of information.

So if you want somebody to remember something and with a gunpowder Plot,

we had a mission in there that it was partly educational,

that that this is a really good way to make people feel and understand

a story and take away what you want them to take away.

So I'm going to talk a little bit about the technologies we use.

And this is because later when I'm talking about

I want you to understand the technology so I can talk about how they're changing.

So I'm really sorry if some of you know all of these,

but I'll try to get through them fairly quickly.

so first of all, we have VR and we have a man here

in, in his headset looking at this lovely butterfly.

And this is essentially fully created.

3D space is most often made in a game engine, which is,

a 3D world creating, space.

And this is used in museums, video games, amusement parks, immersive experiences.

and you probably will have come across this and,

we have a lot more access to it now with Oculus and things like that in the home.

And we use three pieces of it in, gunpowder.

So, augmented reality really does what it says.

So, if you're using your personal handset and you're looking at the world

through it, it gives you a live video feed and then put something on top of it.

So it just augments the reality you're seeing.

And if you've ever seen anyone playing Pokemon Go, that's what that is.

this is, slightly old fashioned now,

but a diagram of Ambisonics or binaural sound.

And this is the way that we create 3D sound in a space.

And, experiencing sound in 3D

creates a world in a much better way than 2D.

and when it's 3D, we're also talking about underneath and above,

and in gunpowder, we have a, a room where we use this.

Essentially you're hiding from the Kingsmen

and you're being put in a cupboard, essentially they they were hunting,

Catholics at the time, very, very awfully.

so you're hiding in there, and the Kingsmen are coming for you,

and we use the speakers all the way around this tiny little space

you're in to make it feel like they're behind you.

That's a dog sniffing at your feet.

Someone's coming to the door.

It's all done in sound design, but people often think it's real.

lighting and projection.

You will have seen this, but projection really uses, massive,

effects to create, a 3D effect or bring large imagery to light.

But we also use a lot of lighting that you would see in normal theater

stuff, like maybe a, window,

looks very much like daylight and a shadow passes by it

so that you feel like there's somebody there, for example, or weather effects,

all of all of the theatrical storytelling you would expect motion

simulators and haptics.

something we use quite a lot.

So motion simulators are where, you are in on top of a machine that moves you.

And it's most often used in connection with VR or other types of immersion,

so that, for example, we have, an experience

where you're sitting in a boat going down the river

and you get tilted around on a machine exactly the same as the VR.

It does make it very well real, and it can tilt a tiny bit and people

still scream their heads off.

and, haptics is essentially

using vibration or physical sensation related to the digital world.

So even in your hand setting, something happens and it vibrates.

and we use it quite a lot.

In gunpowder, for example, we have an explosion

and the everything vibrates in the room and it's quite evocative.

holograms.

So holograms is using projections on unusual services,

surfaces to create the illusion of a presence.

And this is from above, which, which is an amazing show in London.

and it's essentially creating the illusion of a 3D object in space.

None of these people are real.

On the stage.

So explain to me.

But think about it now.

We saw we get.

So, that was all done with hologram technology and it creates

the illusion of somebody there.

So, this is, one that you may not know.

This is, volume technology.

And essentially this is using a very large scale LED screen.

it's used a lot in video production,

but it's being used often now in, immersive experiences.

I'll just let them explain it.

I couldn't believe what I was watching.

I remember the first time I walked on the volume and I was like,

wow, you can literally take actors into a real space.

What's not being well, I tried to describe to my son that I just said,

oh, it's like the biggest TV

he'll ever see, and we just act in front of it.

You see the whole landscape in front of you.

So you're really looking at the sea and.

It looks real.

He looks real.

So it's essentially

very dense pixel LED screens and they look very real.

And one of the exciting things about it is they throw light.

So if you're in it and you're you feel like

you're on that, you're also lit correctly, which is,

pretty extraordinary for immersive experiences as well.

and here we have a quite old picture here, but this is face and body capture.

And what we have here is a picture from avatar, the film.

But essentially this is creating likenesses for digital avatars,

mocap, performance capture,

facial capture and finally a AI,

which we will talk about, and I couldn't resist I love him.

Here's a picture of Keanu.

and here he is in the most famous film ever made about AI,

which I think is where a lot of our worries

about what the hell it's going to do to officer culture come from.

so here we are at last.

Let's talk about it.

what is AI?

and, hopefully you'll see through the next a little bit of time

how this is going to change some of those technologies I've just spoken about

and how it's going to infiltrate a lot of the way we experience culture.

So it's worth saying this.

You probably know that we all use AI all the time.

an AI sound glamorous, but a lot of it is just processed and programs

and, briefly, you you probably use a bunch of it

this morning if you have access to anything digital, your phone camera,

recommendations for light, focus settings, email filtering, fraud detection.

so my bank council, my call it the other day because I was in Mexico,

it got confused.

That was an AI that did that.

It decided I wasn't behaving in my normal patterns.

all of our social feeds, Google route optimization,

airline pricing and your home devices.

So it's everywhere and it's been everywhere for a long time.

and there are three types of AI

that the, scientists, as a bunch have,

identified.

And it's worth saying that I'm not a technician.

So if you have anything super technical to ask, you can ask it to me.

I'll ask ChatGPT and then we can talk about it.

so super intelligent AI doesn't just

mimic or understand human intelligence, it's actually more intelligent.

That's the top level.

General AI is the next level down, and this is a machine with the ability

to apply intelligence to any problem, rather than just one specific problem,

much like a human being.

And the last one is narrow AI, which is designed to perform a narrow

or specific task. We only have narrow.

We've got some things that are looking like they might move, but we don't.

We're not anywhere near the other ones at this point.

And as I got these definitions of ChatGPT, I thought I better check in the real

well to make sure ChatGPT wasn't lulling me into a false sense

security and making, making it so self hiding.

so yes, it's true.

Currently we are still quite a long way from any of the others, so no panic

there just yet.

And there are two types of AI,

within generative

AI and generative AI is what we're going to

be talking about, except the ones makes the pictures of the text.

That's the ones that you will have been seeing a lot in the news.

And there's machine learning, which uses a data

set to make determinations of predictions from that data,

and that relies on somebody inputting data.

And there's deep learning, which is more a bit more like our brains.

It's a bit more like a neural network, and it cross-references lots of things.

and this is used for more, unstructured output like image generation or speech.

so it's worth just going.

What is, data set?

All generative AI uses a data set.

A data set is just a collection of data, images, text numbers,

which are used to train and test AI models.

And in the case of ChatGPT,

this is a thing called the common crawl, which is a data scraper from the internet.

And for Midjourney, which is an AI image generator,

they're spreadsheet of where they were taking, stuff from was released.

There was 16,000 artist names that they were using for image generation,

and they were everybody from David Hockney and the very famous Leonardo da Vinci,

all the way down to a six year old who drew a picture for a hospital.

So they really were casting the net wide.

But there are some inherent problems here within a data set,

and it is very controversial.

And people are getting pretty wound up about

where this information is coming from.

And the first one is bias.

So if the dataset includes bias, which it probably does

depending on where you're scraping it from, the AI model trained on

it will inherit and often amplify the biases.

So for example, if a dataset is used to train facial recognition

predominantly contains images, of people from a certain racial group,

then they will have the AI will have a problem

with other groups of people.

And you do see this, and because a lot of, current AI generative

AI that we're seeing is very Western leading is very made in America.

You're seeing a bent towards that culture.

So privacy is a really massive one.

Data sets often contain personal or sensitive information.

And it's popped in in AI.

And people don't know what's happening to their data.

Copyright and intellectual property artists haven't given their permission

to use their work, so they feel like their work is being essentially cannibalized.

And, there's a lot of worry here around how their work is being used

and essentially when it's also being monetized and someone's,

an AI is created an image, it's very like someone else's work.

It's obviously used a dataset containing their work

and someone that is selling it or making money off it.

That's really that's an a really ethically difficult area.

And, there's a tool out at the minute called nightshade

and it lets artists put invisible changes

into the pixels of their art before they upload it,

so that if it's then scraped into an AI, it can break the AI.

It can, caused it to behave in weird ways.

so, I did this,

and then last week, ChatGPT for, or ever

came out, which does like all of this, but there are very

these are the kind of ways that generative AI is working text attacks,

text, video, video to text all of these configurations in various different ways.

And there's loads and loads and loads of different types of AI that you can access.

And some of them are really incredible and very useful.

So how is I already used in the arts?

and I'm going to go back just quickly to the more boring, process

driven stuff rather than the more generative AI,

but ticket sales, dynamic prices, audience analysis is a massive one.

We can see what an audience is doing

and then predict what they're going to need within a, in a,

in an experience email personalization, all the stuff that we talked about before,

but one that is sort of changing stuff,

for audience journeys is operational automation.

And a lot of this is already underway.

And I'll show

you've got a little bit of this in gunpowder,

but this is where the entire journey of somebody from buying a ticket,

getting in, and all of their journey all the way through is automated.

And it really is changing a lot about how,

what organizations can achieve because of this level of automation.

So, just for gunpowder, I'm

just going to tell you a couple of things that, we're kind of innovative

that, isn't entirely run by AI, but is starting to move towards it.

So we have, loads of actors in,

gunpowder and, they, move, all over the building.

And because we have different people in each room at each time,

working out where they should go at any one point is, is tricky.

So we've been using it to try to help us, work with that control systems.

Like I said, automation.

Gunpowder runs without anybody.

One button is pressed and it goes, and that's automated, audience tracking.

I'm going to show you.

And in Museum of Shakespeare,

we were looking at, for example, automating audience digital takeaways.

So, you go in the camera there, you do something,

you're interacting with something that, data is then taken away,

AI edits it and packages it off for you all in an automation.

so, the key innovation in gunpowder.

And you can see here this is our backstage control system and this,

triggers everything from the audience movement to the lighting cues.

Everything is automated.

And companies are now using AI to achieve this, as I said.

And I'm just going to show you a big benefit of this.

This is, the, spreadsheet we were using when we started, and it's since been

updated with a lot of this technology, and this is following one audience group.

So I'm just going to show you it.

So, this is following the pink one is one audience group.

We had to make a spreadsheet that goes minute by minute through the entire day.

And you can see the other audience groups coming in behind them.

Look at this.

This is a made by amazing stage manager.

It was a lot of work.

Now we can automate this so we don't have to do this type of audience modeling. So

great.

So just on to AI art.

So actual creation of AI art, which is happening all over the place, is,

really the very pointy end of where we get the discussion about,

if art only has a value because of a human intention

sitting behind it, so is art only art because a human had a particular

intention and emotional impact they wanted to feel when they made it.

And without that is it art all?

so here we have the girl with the Pearl earring.

This was out on loan, from The Hague.

and there was a competition to replace it.

And an artist called Julian Van Driessen created this,

using AI, and everyone went nuts.

which is very controversial.

and, Artnet called it a justified version of itself.

Don't know what the translation of that is.

and that was a super controversial use of AI,

in direct comparison to a piece of art.

there are also some amazing artists out there.

and if you don't know them, these are some really brilliant people.

So this is Rafiq and Adam.

When I do arts

since day one, my intention is to make art for anyone.

Any age, any background, any culture.

And I'm trying to find the language of humanity.

So just a little clip there of him.

And again, he's very much using questions of identity.

And also you can see some of that large LED

technology there in his video.

and this is Mario Klinsmann.

If you hear somebody playing a piano,

would you ever say ask, is the piano the artist? No.

So same thing here.

Just because it's a complicated mechanism, it doesn't change the rules.

And memories of passers by is a machine that I created

that will keep on

generating portraits of non-existing people

forever.

And there we go.

And you can see here he's starting a conversation there that we will talk

about in a second about AI as a collaborator,

not just as, something separate to the artist.

And this is, a very exciting woman called

Singing Chung, and she is using a headset.

I'm going to play this and talk over it, so that you can,

it's quite a little bit long.

she's using a headset, and it's reading her biometric information,

so it's reading her heart rate and the temperature and how all of those things.

And it's converting it into paint stroke through these AI,

animated robot arms.

And as the robot arms are doing something that she likes

or enjoys, her biometric readings will change.

So she's really in direct conversation with that robot creating art, which is,

pretty extraordinary way to

try to collaborate with a machine.

so here we go into this hardware.

I'm going to talk about this.

So I an immersive,

creation.

So I'm going to talk a little bit about what I think's going to happen

and weave in with some of what's already happening

because it's changing so quickly.

So how is it being used now?

How will it be used? I'm going to discuss that.

I'm going to talk about idea generation and collaboration.

and this brings up questions of copyright and who owns AI generated work,

whether it's the people prompting it or the thing itself.

The creation of 3D worlds is a huge one, and I think it's going to change

pretty much everything.

Personalization is also going to change, a lot

of how we're experiencing, particularly in the museum sector,

character creation and voice and image cloning, and then autonomous

characters, characters that can just exist and talk on their own.

and I want to talk to you also about accessibility,

because I think this is an under looked area, a bit of AI, and it's huge.

If you're talking about taking people into venues, it's massive.

and I'll leave this three

with a little bit of the ethical and philosophical considerations.

Okay. So idea generation and development.

So I use AI quite a lot

when I'm trying to come up with things and I'm trying to make images.

and I'm just going to show you a very basic one.

because I'm trying to ask the question is,

can I be a legitimate creative collaborator?

and again, this poses these questions where human

input ends and creation AI creation begins.

But here we have a cat.

I'm not obsessed with cats and I'm quite nice.

So I have a cat. But here we have a cat.

So I asked Midjourney to make me an image of, So here's the prompt.

An immersive exhibition about cats featuring

a giant cat head that you can walk inside in a museum setting.

Say you were making something about a cat, right?

So this image is interesting.

It gives scale, it gives interest, it gives a sort of feeling.

All this idea might work.

but when you actually look at it, it doesn't give us the

how doesn't give materiality.

Usability doesn't give us anything like that.

and so this is a tool, to create very, very quickly

and very easily an image that communicates an idea, its concept art.

But so far, none of this is replacing the humans that I would work with.

It might speed up the process, but I would still need a 3D design.

the spatial expert builders.

I still need to make my material choices.

Everything that I'd need to do without AI,

and I would need an actual artist to draw this.

But when you're thinking about concept artist, that is sticky.

Why would I ask them to spend a week or a few days drawing this?

Or I can do it in literally 30s just to exemplify an idea.

this is, very basic, but this is ChatGPT just,

I object to explain nuclear fusion to me as if I was a 12 year old.

I wouldn't bother reading it all, but it's very handy

if there's a concept or something I don't understand,

and I need to incorporate it in what I'm doing. Here it is.

And ChatGPT has a stool,

and here you can you you can see specialized GPT models.

This one was for creating presentations.

And you can see here I asked it to make me some slides on the future of AI.

So there you go.

and this is Sam Altman from, ChatGPT.

And he's just going to talk about here how he has used,

been using AI.

Are there use cases that you've gravitated to?

One surprising is putting my phone on the table while I'm, like, really?

In the zone of working and then without having to, like,

change windows or change what I'm doing, using it just like another channel.

So I'm like, working on something I would normally like, stop

what I'm doing, switch to another tab,

google something and click around or whatever.

But while I'm like still doing it to just ask and get like an instant response

without changing

from what I was looking at on my computer, that's been a surprisingly cool thing.

So let's talk about.

So, it's worth saying if you

haven't seen the updates from ChatGPT from last week, they are extraordinary.

So I'm just going to this is ChatGPT on my phone

and I'm just going to ask him a question.

Hi. I'm currently

doing a presentation on AI to a roomful of people.

I would really love it if you could introduce yourself

so you can tell them what ChatGPT for AI you can do.

Could you say hello to them and please explain why you're so exciting?

And could you do it in 30s?

Hello everyone!

I'm ChatGPT, a conversational AI built on the GPT four architecture by OpenAI.

I can help with a wide range of tasks, from answering questions and explaining

concepts, to assisting with writing and generating creative content.

What makes me exciting is my ability to understand and generate human like text

making interactions natural and engaging.

Whether you need.

Help with that, you get the idea.

It's nuts, it's amazing, and it's really changing so quickly.

That voice is so much better than AI generated voices of even like two months ago.

so back to image creation.

And here this gets a bit stickier in terms of job loss.

So I asked it you can see the prompts there.

basically to make cover images for the Olaf and other stories.

And I mean, I think these images are very beautiful.

They're very graphic. They're very evocative.

And I generated them in one minute, less than a minute.

so what does this mean for graphic artists,

if you're already established, probably not too much of an issue.

But if you're starting out or learning

this can draw like this quicker than you can do in a couple of weeks.

It is. It is problematic.

but there are different sides.

People have a very strong opinions about AI.

and there's a lot of ways

I can be used collaborator and indeed that we do use AI as a collaborator.

So image creation I just showed you for exploring ideas,

sense checking you can put something in it and just ask it to,

summarize what you said so you know that, you know,

making sense style changes I can get it to.

Oh, please. Could you, write me this job,

application form in the style of this versus this?

I can get it to change it.

imagination prompts.

Please give me some prompts so I can think about this thing.

Idea, exploration, roleplaying, story planning.

the roleplaying one is interesting because I can ask it to pretend

to be an audience member from any particular background or idea,

and and it can converse with me about, what their assume their expectations are.

But they all do this question again of like, who is the creator?

Is it me? Is it the AI?

and I would say mainly at this point, me because I'm asking it to do something

and then I'm taking it and using it, but it does lead to some, fine lines.

and one of the arguments, which is pro AI again, is seeing

AI is a great leveler as a democratization of access to creative tools.

So, things like AI, video editing software

when I was first starting out and if I needed to edit a video

that was extremely expensive, it's difficult to do to film anything.

And then edit it and probably show my age a bit.

But, now that's very easy.

Anybody can do it.

A game of the art generation music competition.

composition, production tools, help with writing

your content, fashion and design software.

So helping you make patterns, for example, AI driven animation and graphics

and video creation from completely making a video just for you.

So these are some of the things that, people are really excited about.

One of the things it's bringing up is the power of the prompt.

So people who are able to prompt it, well, I'm making a lot of money.

And again, this is, that line of who is responsible for

what's coming out the other end of the of the AI.

and also, you can get this thing, we can get an AI to prompt an AI.

So you can ask Midjourney, you can ask ChatGPT prompt.

Midjourney can give you the best way to make a prompt.

and that does bring me on to this question,

which I think is a large philosophical question for the art world.

So what happens if I uses AI in its data set?

So, I'm calling this the Arborist effect.

I've made up that name, but what, we know is the AI uses a data set.

And what we're seeing is different types of AI static from open source

AI image generated. There's a particular look.

The AI is kind of making, and the internet is absolutely full with AI images.

You can see them everywhere.

And so sometimes an AI is using another AI image

to make its image, and it's deepening this ascetic.

And this is possibly not problematic.

It's probably it is very interesting because are we heading for

a whole new esthetic, a whole new look, a whole new art movement

based on AI imagery that looks like AI imagery.

So people are appreciating that for itself.

But there is some things that are really dangerous about it.

So, this is, an image.

I asked it to mate of an English tutor town.

I don't know how much you know about English tutor towns.

They do not look like this.

This is like, the most sort of all the stereotypes

of an English due to town wraps up in one image.

It's referencing inaccurate, earlier made eye images and kind of distilling

and proliferating assumptions of what you to town would look like.

So it's sort of doing well when we're making

historical, experiences we call selected authenticity.

Authenticity, which is the idea that the time or place somebody is

imagining is more present to them than the reality of what it was like.

And this is a classic example.

and I made one of, Mexico City in the 1890s.

I know you can tell me, is this accurate?

Other is a

is there anything in here that might be a bit worrying

about what it's showing about the type of people, about anything?

you can absolutely, make your own choices about that.

so, I also wanted to have a quick

look at when people are using AI to make images.

Some of them are very beautiful.

And the question then arises of, can AI images

create a genuine esthetic and emotional response?

And I think the answer has to be yes, because when you look at AI

and photo realism, we've got an example of this.

So, this is shoot amnesia.

And this was a photo,

by, the artist Boris Alqasem,

and it won the Sony World Photography Awards in 2023.

Except it's not a photograph.

It's an AI image.

And it was made by Dall-E two, which is an image generator.

And he had he submitted it to expose the world,

that the world of photography isn't really ready for this technology.

I mean, it's very beautiful.

And we now own image generators that are more powerful than that.

We are onto Dall-E three, for example.

and, I think it does really open up,

a discourse around, photo realism and what happens with that.

and so this is one I made in Midjourney,

and the prompt I put in is there on the side, I won't read it all out.

And it's pretty beautiful, but it is worth again here.

Talking about bias, I did not specify in my prompt the ethnicity of that gentleman.

I did specify Paris in the 1990s.

but the fact that it's created him,

a white man is fairly problematic.

I ran it again and again without specifying Paris.

I tried it,

generating stuff in between to kind of in case it was referencing

the image it just made.

But it always made this kind of look.

so does that image generator see white as default?

I don't know, but this is this was seemed to me slightly problematic.

and then while we're talking

about biases, this has been something has come out in the last few days.

So what does it mean

for the roles of men and women that the largest AI in the world, it's released?

it's, ChatGPT has released its,

demonstrations of its current AI and this is one of the videos

that, it launched it with.

What do you think?

Oh, that's a rocky.

That's quite a statement piece.

I mean, you you'll definitely step out.

So maybe not in the way you're hoping for it.

Okay, I got it.

What if there's been quite a lot of criticism across the internet

about that voice?

It's incredibly flirty.

they're all calling it the.

Across the internet. It's been called the internet's girlfriend.

So as this big, massive company has, is demonstrating

that AI, they've used that voice on pretty much all of their demonstrations.

So it's it's showing AI as a helpmeet.

And so what does that say about women's perceived role in society,

where that guy is pretty egregiously useless

and he's got a flirty young lady, kind of correcting his behavior.

So, can I create,

music, create a genuine human, genuine esthetic response because we are seeing

created music in a lot of, immersive experiences.

it's, worth noting here that the first bit

of, music generated from a machine was in 1960.

and it was created on an IBM using 32kB of memory.

So just imagine what we can do. Now.

This is just a bit of that song

number nine. Not easy.

Alex the kid Ambassadors, King and Wiz Khalifa.

Well, Not Easy was the first single released under superstar producer

Alex The Kids though name.

He had some quality collaborators by his side, such as X ambassadors,

Elle King, Wiz Khalifa and IBM Watson.

Not easy breaking your.

The the superintelligent computer system, best known for its dominating performance

on jeopardy!

Proved its songwriting prowess with not easy.

So there you can see them that went to the top of the charts, I believe.

So I'm going to get on to 3D worlds and game engines.

We talked a little bit about this earlier, but this is a massive change.

The AI is changing a lot of things.

So 3D worlds are used in gaming, virtual production and now cultural experiences.

and I'm going to explain what this has got to do with AI.

But if you don't know what a 3D world

is, I'll just play you a little bit of a video game

because it probably best describes it here.

By two,

the entire Outer Rim really is lawless.

So obviously

all of that is 3D generated world.

I had a couple of other things here.

I'm just going to skip them because it's used in

lots of different ways, including selling houses,

and VR experiences.

and this is a little bit of, it

in gunpowder.

A bit dark,

good.

It's a dark knight.

The current strong

guard is on our side.

Jesus.

Smell that?

The Thames is as full of shit as that stinking king of ours.

Sorry about sorry.

Steady, Percy.

What's that? Cargo.

We need to.

Okay, so you can see that's a fully 3D world that we've created for it.

And it is being used in all kinds of immersive experiences.

This is, our tech house in Miami.

This is Italia de Lumina.

Is nice.

Oh, okay.

Okay.

I was sold an hour, so it

it is.

Okay, fine.

Whatever works for you. Yeah. Thank you.

Should I just wait?

And say goodbye to the world?

Okay.

Yeah.

Sorry about that, guys. Is.

On board.

Is is that interruption?

for you to,

like, you know, on television and,

kind of describe it.

Demos of surrender, the una manera absolutamente intense.

Pero a when I lost tiempo.

Say that there isn't much claro si e tenemos una manera.

para la compania.

Gracias.

Aqui.

Vamos a seguir

es un minuto. And.

Okay, if this video was mission e seguimos contigo, you know that.

I mean, like, in the cookie preguntas

para la vida.

Various.

Yet tengo algunas is a performance you're going to see

in those videos.

The moon. Okay there that is what I use.

which is gracias e a

total esta festival cake.

Ludo something. Yes. E okay. Yes.

Para GMT, which is guys.

Okay.

sorry about that.

I'm not sure how to listen.

I'm sorry if I feel like I'm going on bit, I will speed up.

It's easy in a lot of places.

Since you have skipped.

so what has I got to do this?

Well, wishing that, I can fill in the blanks of this digital world.

So where you've got a 3D world that's made, I can now

make it entirely on its own and can make these world itself from.

So, this means these world can essentially go on

forever and ever and ever, and they can change in real time.

this is just, a little video,

of just a very free and easy world that you can see.

There's a prompt there that I put in around Steampunk City,

and you can see that the AI has just created an entire world.

And if I wanted to go down those streets, which, I did because I was using the free

version, you could and this could go on literally forever and ever and ever.

so what if this can be done instantaneously?

for individuals?

What if I can, create a 3D world for you personally when you're in an experience

because it's something you want to experience.

This gives a huge artistic, infinite,

explorable digital world dynamism in the creation of these worlds.

And remember, we adapt.

We change more than we hear something that's the same.

And it would allow us for full personalization.

Everything from adding your name in it to having it completely change

depending on your mood for what you, how you're behaving in this space.

but there are some

problems around this where these with AI,

the level of, power needed to do this for processing power.

You say massive.

It, it's pretty ecological.

Unsustainable at the moment.

and so that's like a problem with people.

one of the reason it's not happening as much as you would like.

And also prompt.

So I'm just going to talk about character creation, voice and face cloning.

and at the minute we do this by just using facial capture and body capture.

we do volumetric, which I'll show you what that is on green screen

and put it into our experiences.

And here's Tom Felton, in one of our shoots,

and we put him into our digital space by putting on one of this,

which is a volumetric capture stage with cameras on each one of those arms.

They create a fully 3D model of him, and he's inserted

into the digital world so we can capture his performance.

and this is, him, coming onto the set.

who doesn't play?

I will skip it. Like, it doesn't matter.

Go on to this.

this is a little bit of him performing.

Going that.

And so everything will be captured

from the movement of his, costume.

Everything that's him will be put into the 3D world.

But what you can see by this is why not put me and Tom together?

what you can see by this, and this is a smaller way

to do it as well, with a, when you're doing, NPC characters.

And this is me, my mum.

but what you can see from this is the production timeline is heavy.

It's very difficult. It takes ages, is expensive.

And, when you want to put a face in as well,

this is how you normally do it.

You take lots of faces, pictures of someone's face,

and lots of different angles.

you make a C, a model,

and then you put a headset on somebody, them or someone else.

You capture the movement of their face and then you animate their face like this.

Hi, I'm Zoe, and I'd like to take you on a journey

as we create the next generation of realistic digital humans.

Every last detail of Zoe, me.

Great.

So you get the idea.

but, now we have this.

So this is, Hang on.

I'll just let you watch it.

But you know what I decided to do?

I decided to focus

all my attention, all my time on listening.

So instead of doing something else, I just listened.

Listened and listened.

Because I'm a true believer that if you're really bad at something

like listening, for example, it only shows you that, hey,

you have to practice listening as much as you can't.

So that came introduce Fasa.

A framework for generating lifelike talking faces with appealing,

visual, effective skills.

Given a single static image.

Well and a speaker to get off that. But that's essentially what it is.

It's taken one image, one photo, and it's animated.

That face that's going.

To come on, you know what I decided to do?

oh my goodness.

Right. Go back. Right.

yeah.

So what is a silly thing? There we go.

So what it's done is taken one photo, and that one photo has,

being able to animate it has condensed months of,

production process into a very quick process.

Not perfect yet.

Still a bit uncanny valley there, but it's changing the entire way.

We're going to be able to do that.

So in terms of creating, characters that talk to you in a digital world,

that's completely being overthrown by AI.

and how is this being used?

So there's a new, show coming out in London, about Elvis and it's farming,

all of the data of Elvis that's available and creating an AI version of Elvis.

And he's going to be able to interact.

And that's nuts.

We've also got ABBA, we've got Roy Orbison is doing this.

And we have now also de-aging technology.

and I'll just play you a little bit of this.

This is more than just a Snapchat filter.

It's called deepfake technology.

And it's how Harrison Ford was made to look 40 years younger.

And the new film Indiana Jones five,

and how the film's budget hit almost $300 million.

Let's take a look at how this process works

and why they decided to do this for Indy five,

starting with the fact that Harrison Ford is now 80 years old,

which some people argue is too old to continue

playing a leading role in an action adventure movie.

But first, you might be wondering what is deepfake technology?

And the basic answer is that it's a way of using artificial intelligence

to manipulate images and videos of people,

making them look or sound like someone else.

The term deepfake comes from combining deep learning and fake, as deep

learning is a type of machine learning that uses neural networks

to learn from data and generate realistic outputs.

Deepfake technology can be used for various purposes such as entertainment,

education, journalism, or even malicious intent.

Okay, so you can see there's a lot of problems with that.

He's saying they're about, malicious, intent.

So one of the issues we have is consent and privacy, like,

whose face is being used by who to do what.

And if you don't have any control over it, what is that doing to the world?

And if we don't know if someone's real or not,

what is that doing to our understanding of the planet as a whole?

So, using, someone's face of AI, cloning someone's face

and doing a deepfake of them

has been seen in various ways to be changing political stance

across the world.

being put out all over Facebook, for example, intellectual property rights.

So there's a lot of problem around who owns the right to that work

if I'm in it. But I didn't make it loss of jobs.

So obviously, for me,

if they don't need me to direct facial capture or performance

capture anymore because I can do it very quickly with an AI,

what does that mean for my job, for example?

So cultural misappropriation.

So sometimes using AI to,

to clone the faces

of people from different, ethical backgrounds, what does that mean?

And then this rather brilliant term, digital necromancy,

where you are animating somebody's likeness after they have died.

So, this is Morgan Freeman.

It's just really extraordinary.

So I'm just going to play a tiny touch,

and then I will speed up because I'm understanding.

Maybe I'm not a freeman.

And what you see is not real.

Well, at least in contemporary terms, it is not.

What if I were to tell you that I'm not even a human being?

So there he is.

So, one of the things that this is now bringing

forth is fully autonomous characters.

So characters that can behave, interact, do anything they want, all on their own.

And, we are seeing this, this has been in games for a bit.

If you play games, you'll know some of the NPCs kind of react on their own.

Anyway, that's a slightly different type of AI because we're now

getting these fully interactive digital characters.

and Disney Imagineering is leading the charge on making them also

physical and AI is allowing full personalization of these characters.

And we even have AI now that can read your facial expressions

so they can react

emotionally to the input, the output that you're giving literally from your face.

So here we have,

this is one this guy made in his house.

this is, very low fi.

And you can see that

if somebody could do this in their house is pretty extraordinary.

Okay, we're recording.

Brother Gepetto, can you tell our viewers on TikTok what all this is about?

Of course, my child.

I am an artificial intelligence manifesting as an old Christian monk.

And I'm here talking to this wonderful person by this beautiful pond at sunset.

We are using new technologies to enable our conversation, allowing me

to understand what the player is saying and to give a voice to my thoughts.

Okay, so I'm just going to skip him.

There's another one of him where he gives us a lovely little,

look into his, personal like thoughts on the world.

I'm just going to show you this one from Disney Imagineering.

So if that ran at me in a park, I would run the other way.

So, now we have, from the Dali Museum in Saint Petersburg.

In Florida, they have a Dali that you can speak to.

For years,

people have attempted to understand my work, trying to find meaning

in this real, to make sense of the dreams of a historic genius.

But how can anyone possibly know

what is inside the burning mind of Salvador Dali?

No. They simply cannot.

They are mere mortal human beings.

But now I can tell you.

Introducing Ask Dali an audio experience powered

by AI and machine learning that allows you to talk to me.

Hey, so that's pretty extraordinary.

So just on to personalization.

So we have, had this whole movement towards

personalization across everywhere for a long time.

You do it on your phone.

Everything's personalized to you, in your games.

and I, really does allow personalization on, on a, on a whole new scale.

and we have personalization even in the live arena.

So you will be used to things like seeing this, the Disney Magic

Band, where you can create your own experiences around the park.

its facial

recognition is being used now so that we can have personalization

being created from, you just walking into a space

and it can data from your history and create, the experience just for you.

We have digital postcards and things like this, which is the Art lens app,

at the Cleveland Museum of Art, which allows you to collect,

all the imagery you want and create your own kind of museum experience.

We have wristbands like this Taylor Swift concert,

which, is allowing personalization physically on your own body.

We have this is in the British Museum, where you can look at,

item and spin it around and zoom in on it and do what you want.

and this is, at Teamlab in Tokyo, and it's where kids can draw a picture

of an animal, and then it's uploaded, and then their anatomically incorrect

animal can play around with the other kids animals in the space.

and here we have a whole museum, which is, by Paul O'Donnell, an extraordinary us.

And essentially,

this data farms your data backwards and creates an exhibition just about you.

So when we then looking at data,

personalization and AI, what can we do with it?

These are a few of the things we can do with it.

Facial recognition

and biometric readings, as we've already seen, can can change the experience.

As you were walking through an experience or museum,

we can have the AR overlays that are made just for you.

Maybe you showed an interest in this thing.

This one will appear for you.

You could see yourself in the past.

We could take an image of any one of you.

It could go in the eye, can create a 3D model of you.

It could see you when you were a child.

You could see you in 40 years, and you could even talk to yourself.

You could talk to your own voice.

Your own voice could lead you through a museum experience.

you could find out what might happen to you in the future.

We could see, an image of you or a whole display of you.

Or you could even meet you.

in the future, you could see yourself talking to Morgan Freeman.

You could be any character you want.

Essentially, you can change the story for you only,

and you can interact with any character on the planet.

And we can create 3D world, change just for you and your group.

So say that, you're going through and,

that you're an older group and there's a younger group.

We can change the experience directly for you.

if we wanted to, when we get rid of some of these

ethical considerations about power, etc., that's what's happening.

So just to talk about I think, and accessibility and

this is a bit of a hobby horse of mine, I think it's really important.

It makes a lot of difference to a lot of people because AI is making

automatic audio guides, text to speech, closed captioning and translation,

voice and gesture controls, personalized accessibility assistance,

and even predicting accessibility models so that we can change experiences

before we even make them.

Because we've got better understanding of how audience groups work.

and I know I'm close on time, but this is a really extraordinary,

thing that just showed last.

Week at the moment.

Yes, it looks like the King is in residence right now.

The Royal Standard flag is flying above Buckingham Palace,

which is the signal that the monarch is present.

How exciting to be there while the king is home.

Try and tell me exactly what they're doing right now, please.

Right now the

ducks are gently gliding across the water.

They're moving in a fairly relaxed manner, not in a hurry.

Occasionally one of them will take a cut under the water,

probably looking for food.

And later in that video, he even uses that app to hail a cab in real time.

So lastly, this is a last section.

Everything everywhere.

All at once.

What can we do with all this promise?

just a few of mine when I was thinking about this is just some suggestions.

so I started thinking about the National Museum of Anthropology.

I started thinking about what an AI powered digital experience might be.

So before your visit, you could download a mobile app.

You can register when you get there.

You can have an AI tool guide, personalized recommendations, interactive

maps, augmented reality artifacts that are personalized to you.

Audio guide is massively is completely integrated.

You can have interactive digital, quizzes and challenges,

and we can change these for children and adults.

We can have real time translation and everything all built in.

And then when you leave, this can all be packaged up

and everything you've done in the museum can be sent to you afterwards.

We can have a responsive,

responsive digital journey entirely dependent on your choices.

We could meet an ancestor in a hologram form.

You could fly through Mexico City pretty much.

However you want.

That's definitely enough data on the internet to do that right now.

you can have a room where you can go

to different parts of Mexico and meet the inhabitants.

and if you want to make this around storytelling,

you can have facial scanning for, I was thinking about the film Coco.

and you could have as you go in, we take your face.

and then we personalize everything for you,

go through all the characters, can say hi to you.

We could create live 3D worlds of land of the forgotten,

and we could base them on your personal and emotional experience

so they could be emotionally driven to you.

we could have your face in the photograph so you can be one of his ancestors.

We can create all the locations in AI

and we can have AI powered emotional resonance.

So how you want to put it all together.

So in conclusion, what is creativity?

Is AI a tool, a creator in itself?

Are we collaborating or are we being replaced?

Is there value in AI esthetics and styles?

Is human endeavor inherently valuable?

And what is artificial and what is art?

Creativity is forever changed.

Is it for better? Is it for worse?

Is this a cultural revolution?

I would say yes, but the rest is over to you.

Thank you.

Gracias.

Good night.

gelatin is pretty something.

The animals. but.

But Kenya para para respuestas.

And then it was one that's super.

I, are you ready with the,

Yeah, I.

Okay.

I yes.

Thank you so much.

Hannah.

Hi. Hi.

I'm a mathematician and philosopher of science,

and I'm also interested in literature.

So I was wondering if you have any examples of creative writing,

for instance, a novel that has been written using AI that has,

you know, become a published book and maybe a best seller?

I don't know if we are going yet in that path,

but for instance, this, work, you you showed that work.

That won. This, world.

photography award.

Well, it kind of goes away. Yeah. Thank you.

so I don't know of any novels, but, there is a bit of a problem on, Amazon

and other places like that was self-published because of things like,

recipe books, for example.

and there's a lot of,

things that are more factually based like that, that are, coming out.

there was a talk, I can't remember who it's called.

I'd have to I'd have to send it to you about a children's book.

and, also, there's graphic novels that people are creating with it

because they can use, obviously the image generator with, with the text.

So we're seeing that I don't think we've got a full novel yet,

but I wouldn't be surprised.

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so currently

I don't use it to make narrative.

and I don't think it's shown yet

that it can do that in the way that we can do that.

I definitely believe that we have to embrace

AI because it's here and, it's not going to go away.

But I think the question you're raising about ethics is,

really big because we don't have

structures or laws or really,

any kind of rules

in place across, AI in general.

And I think the technology is outstripping

our ability to, legislate it.

And I think that's, I think that's a really big issue

in terms of making stories.

I use it as I've shown for sort of elements of it,

and I think we're going to be able to see it creating, like I'm saying,

these amazing 3D worlds and all the things I find very exciting,

but I still think that we're going to have to set the story and understand

what that story is before we use any of it.

so, yeah, I mean, I think I'm still hoping

that my jobs are intact.

Hi. I have a video game two related question.

do you think that NPCs AI at some point,

get more consciousness in their actions, even though they're not double

up to be the main, protagonist of the stories?

kind of like what happens to Ryan Reynolds character in this movie, free guy.

Do you think that we will reach to that point?

Yeah.

So, you, if you play games, you know that there's already

and PC characters, but they exist within a kind of small model.

I think it could be.

It could be that they make characters that are sort of infinite.

it would it would depend at this point on the data set

and what the input is and how the, how they're making them.

I think probably we will I can't see

why they wouldn't explore that at some point.

and if they can generate,

characters, the, the can populate worlds and then, you know, repeat them

in other worlds, it's sort of economies of scale as well, I think.

I think it will definitely happen.

if there are like, some games that are already using sort of not

I don't know if they're AI entirely, but they sort of game engine AI, already.

So I think it's sort of probably a natural step.

Yeah.

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Okay, so I'll go back to saying

I'm not an AI technician.

but, I think this goes to the area

we were talking about process and programs because almost all,

programs or

items that take a long time, anything that needs a lot of analysis,

anything that needs a lot of, process to drive, it can be,

changed and updated with AI.

I think you would need to speak to somebody who understands how to program

AI for that kind of output, but I would presume

that you could input all kinds of data

and anything you wanted analyzed in it.

and you could create all kinds of automation across,

any processes that you're doing.

I know that, a lot of AI is being used,

for example, in the medical world,

to process huge amounts of information and,

even, even in diagnostic testing.

so I'm assuming that that type of automation could be applied

across what you do.

But again, I'm not a tech, technologist.

but thank you very much for coming.

It's lovely that some of your expertise, which would come and listen to me.

So thank you very much.

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no, it's a difficult question because it, can do things.

It has been asked to do.

And so to take it can take what you've asked it to do

and work out other tasks from what you've asked it to do.

But at the moment they don't function.

They don't just start up and do things entirely on their own,

because that would be when we're moving up to different types of

AI at the moment, they still need human input

and they still need, humans to sort of start them off.

But, because we have AI

that works on the neural networks, they can understand

tasks that you might want them to do and run in the background

of a lot of things, but they don't sort of just start on their own,

at the moment,

which is probably good.

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Gamification.

Oh, so I think there's quite a lot of challenges for

I think universities actually is a big area where this is a problem.

And I'm sure

you guys probably know a lot more than me about how you're dealing with,

students using I am

what they're allowed to use and not allowed to use.

I think there's some massive benefits.

for example, my niece, is studying for her degree at Pret.

Not it's great for her GCSEs, which is she's 16, and, she was talking

to, ChatGPT and asking you questions, and it's helping her learn things.

And I think that's a massive benefit.

But I think when it comes to then testing and essays and things, we're

going to have to find in lots of places a kind of different language

of how we, are approaching AI in learning institutions.

I think when you get into sort of professional scenarios

through one of the downsides is that, when when you're coming up, you tend to do

sort of tasks that are maybe seem a bit menial, but they do things like

establish your taste

or, what you think about certain things.

Like I spent a long time at one job sorting through types of video clips

that they wanted to use, and from that

I learned a lot about my own ideas about what I thought was good.

And I think those kind of tasks are going to be difficult for

young people to, like, have ways to learn.

But there are different ways to learn with AI.

would you be able to just tell me what you mean by the gamified version?

Because I understand

what gamification means, but I am not sure I understand the question.

Okay, well, leads us to.

Let's go to the first question.

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Yeah, well, with a gunpowder plot,

we were asked to make sure it had a learning,

that it did educate.

So, as we were making it, that set the kind of tone

when I'm making something I usually start with, like the central idea.

And the central idea of that was,

can violence for a cause ever be justified?

So we knew that was the central question.

and that was the central thing we wanted the audience to understand.

And then we knew we were making something educational, but also in attraction.

We knew we wanted it to be dark and moody or whatever.

So we set ourselves a bunch of tasks of that with the learning element.

It it changed how we structured everything

because we knew we wanted this central question to be,

what the audience and the quite a lot of young people would go away with.

We even structured the first half of the entire experience

with, two scenes pro

The Crown, two scenes pro the plot.

and that meant that as you were going through it, you very much

learned the two sides of that historical problem.

And then by the time you get to the interval, you're asked

which way you want to go.

Do you want to side with the plot and blow up Parliament?

Do you want to side with the King?

But that means persecution continues.

and when you later you would ask an audience what they

remember and learn, they, they would remember a lot, like a lot of

the actual historical detail of the plot that they didn't know they would remember.

And it's because they were

we had structured the experience to kind of force them to engage

up to the point where they had to answer a very difficult question.

and I think that is how we were using gamification

in that process in order to make sure that they were engaged

every step of their journey with that central question,

but also with all the historical facts that make that central question relevant.

Does that make sense to hear?

Hi. is there anything you can tell us about opera.

And classical music?

Not about composing or staging it with some.

Oh, do know things about that, but about enjoying the performance,

attending a performance, the the actual experience

of a classical music concert or performance.

what in relation to I.

Yeah, sure. Of course I related to them.

I mean, I was just trying to think of ones that are using it.

I know there's a lot more use of, some of the technologies I showed you.

there was a staging in Basel.

I think it was.

I'd have to look it up in maybe in Aida, but they had, massive giant,

fully changeable digital staging.

which I think would be it is a step forward, like,

in terms of using technology with, with opera.

I mean, I love opera and classical music, and I think they be

they will be affected in the same way.

All of these,

types of,

all of this art is being affected because there's a much grander appetite

for the use of technology across the board.

I don't know.

I think if I was going to think about making an opera,

I might think about using the Ambisonics sound stuff.

I think it'd be very interesting to hear some of that music

kind of all around.

but I'm not I'm not an expert

on either of those areas, so I'd have to go and pick it up.

But I think they're being affected in the same way a lot.

Lots of it has been affected. Thanks.

Okay. Yeah, yeah.

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so I do think

immersive storytelling as a genre.

So not just VR, but the entire use of

immersion in storytelling is not going away.

That seems to be a very big appetite for it.

And also, especially post-pandemic.

there's been just

a much bigger, appetite for technologies used.

Like I was saying to the gentleman

who asked about classical music, but of course, lots of different genres.

actually, I've just thought of something,

that when he was asking about classical, actually,

I went to a piano concert and they were using,

generated faces of the pianists,

in, in various part, I had to look it up for you, but

they were using AI generated faces of her through the age.

as part of her, presentation.

But anyway, so I do think immersive is, absolutely part

and parcel now, and I think it's partly because,

AI and other technologies is becoming more and more and more accessible.

So all kinds of genres are starting to go, okay, well, we can use,

technology like

it's only in the last few years, people have been saying to me,

oh, we want to make an immersive museum, for example.

And the first time someone said that to me, there was, I mean, you know,

and then now, that, that that comes up a lot,

a lot of the cultural institutions in the UK and Europe,

also going to a museum in Finland, for example, saying we want to use

immersive technologies, alongside our collections or

and we want to create an experience for the audience that's,

immersive.

So I think that those technologies are not going anywhere.

and I think that's good.

I think it gives people more of an access to all kinds of stories,

and they can understand it in ways and feel it in ways they maybe wouldn't.

from more traditional,

museums, for example.

I think, when it comes to VR,

I don't know if VR is going to get

I think now we see some of the more

accessible headsets and some of the more,

accessible things like Google Glass and stuff, maybe.

But I think it still feels like there's a bit of a jump.

People have a bit of,

it's almost like a technology or a technological

leap to do to get them interested in VR.

I think people feel that there's a barrier because of that thing,

and the kind of stuff.

And I think people find that a bit of a barrier.

So I don't know how we're if that's going to become more and more mainstream.

It seems to go through phases.

And I'm sure you know that better than me.

The sort of phases of how well it's used.

but personally, I

think that, AI is very exciting.

I don't think it's going anywhere.

And I think we should embrace it as far as we can.

But I do think we're behind on the kind of technological aspects of it

and the, or the ethical aspects of it and how,

how we, approach solving those ethical aspects.

I did a lot of research for this, and I looked up a lot of suggestions

for those ethical aspects, and there doesn't seem to be any type of consensus.

and as we know, in America,

there was that massive strike because there isn't an ethical consensus.

and I think that's possibly going to be a barrier

fairly shortly to how it's, use,

and how much accessibility there is on an everyday level.

So what was it

about students?

Oh, how students, how should students,

well, that is one of the things that is good about it is democratizing.

They can access huge amounts of technological stuff.

Had that list.

there's so much free stuff.

There's so much, like, help there if you

if you want to make now your own film and you want a drone shot of,

oh, flying over Mexico City, you can make that.

You can just make it, you can create work more quickly,

more easily and more professionally than,

actual professional companies could just five years ago

because there's access to huge amounts of tools.

So I think that, is something that they should be inspired by.

They can go and look at and just go and have a play, with AI

and see what it's making you want to do in terms of your storytelling.

and I think they'll probably know

more than me because it's sort of natural as we're getting these tools

where you can go and have a chat with it and go,

can you give me five prompts to how to write a story or whatever?

I think they just need to get used to, like using it for their,

for whatever story, whatever the thing they're creating.

And I think the really the opportunities for how you can use it are endless.

I did a few,

but there are so many

ways and there'll be so many clever, brilliant students you have.

He'll be doing stuff way beyond what I'm imagining.

And I think that's really, really exciting.

I'd love to see what they're up to.

Thank you.

Thank you very much.