Original subtitles

all right boys welcome into Jordan's

Library I honestly can't even put it

into words how unreal this moment is for

me specifically even just sitting with

you guys and filming this right now

because what we've accomplished here

today has truly never been done I'm sure

you've seen a lot of people drop free

courses now we're not going to drop any

names but a lot of these courses are

definitely not up to standard in even

being called a course in my opinion in

the amount of information that they

share and especially in this space alone

but in the entire course industry I I

haven't seen anyone that's released

something for free that's even close to

the level that we've gone ahead and done

for you guys and I'm not making

statements like this lightly to give you

guys a little perspective of how long

this took just the filming alone has

been a 3month process for me I've hired

multiple full-time employees to get this

done gone through months of web

development and video editing and spent

a little over $50,000 to get this in

front of your eyes today this course is

over 20 hours of 4K content teaching

absolutely everything I have learned

learned in the space of Drop Shipping

and e-commerce for my 7 years of

experience in this time period I've ran

multiple six and multiple seven figure

Brands and within this course I'm even

showcasing those stores those products

and those websites that you guys can see

and explaining the strategies I utilize

to hit numbers like that I know it's

extremely hard to place value on

something that you've gotten for free

and to be honest I think that's the main

reason why nobody's gone ahead and made

a free course like this not only is this

a course with zero gatekeeping it's an

education company with its own custom

platform form and private community

group and not only am I teaching you

guys theoretical knowledge of how to do

things I'm also doing these actions with

you so in this course there is four

modules with a bonus module at the end

and we are going to Contin to be adding

content to this course based on what

people tell us in the community group if

you guys join the community group and

let me know hey this video needs a

little bit more work this needs a little

bit more explaining I didn't really

understand this then we're going to be

making new videos for you and adding

them into the course but like I said I

don't just teach this I actually start a

new brand with you in this course I show

the entire process of me finding this

product on social media I show me

researching different brands that are

selling it and ensuring that I can out

compete them I can make better websites

I can make a better video ad than them

and most importantly I knew that I could

Source this product cheaper than the

competitor so I could sell it at a

better price point and make a higher

profit margin I show that entire process

I show me building my website which is

the new cup.com you can go check it out

right now you guys get that template

100% free as a one-click download that

you can import into your store switch

out the images switch out the product

and you're ready to go with a very high

converting website I show me filming my

video ads editing them posting them as

organic and then scaling them as paid

ads later on and within that 2E time

period I was able to do 10,000 in sales

and profit $2,000 on that on a brand new

product brand new website a brand new

brand with new organic video ads that

have never been tested before and still

I was able to get results that good so I

hope you can see the level of value

that's in here and honestly value is

something that's in the eyes of the

holder for a lot of you that go through

this course I'll be honest you're not

going to see too much value in it

because your perception is Tainted by

the fact that you were able to just make

an account and log in and be here with

no barrier of Entry no resistance and

this is the exact reason that nobody's

making free courses right now and if

they are it's a very very shitty video

series maybe it's like an hour 2 hours

long it's on kajabi a a platform that

they just have to plug the videos into

and it's done and ultimately it's just a

cheap funnel to get you to buy their

real course later and the reason

everyone's doing this is because people

don't place value on free information

it's so easy for you to brush this off

as not really having much value because

you didn't have to pay for it you didn't

have to place any value on it but I can

absolutely promise you guys from the

bottom of my heart anyone that goes

through this course is going to be

equipped with every tool they need to

completely change their life I'm not

exaggerating this in the slightest this

course has absolutely everything you

need from spirituality meditation vision

boards as you can see I have have a

couple I have one right here but behind

there's three more and then there's

three more right here you can see on the

side camera there's two right there and

then there's one in this side corner so

I'm not just teaching you about Drop

Shipping in business I'm teaching you

about spirituality success abundance

affirmations journaling and how to

really have the foundation for Success

we have book recommendations we have

daily schedules dopamine detoxes PDFs

for you guys to download for every

single video inside of this course and

we have a private community group where

you can get one-on-one private access to

me through daily live streams and

through my team of personally handpicked

Student Success managers these are

people that have gone through the course

they have ran successful stores and they

know how to answer every single one of

your questions these people are Direct

parts of my team and they are inside the

private community group there to answer

all of your questions and then I'll be

there live almost every single day

answering your questions bonding with

you guys and ensuring that you're on the

correct path through this journey of

Drop Shipping and ecomerce one of the

biggest things I've realized is it's not

really about the program you're going

through it's not really about the

information you're given it's about the

community that you can call to in time

of need and to be completely honest I

think the community group is the

absolute best place you could be for

Drop Shipping and e-commerce if you're

trying to take this serious if you're

trying to go to the next level and

actually take control of your life they

truly isn't a better place that you

could be than inside this free course

and inside the community group with me

and I really do not make these

statements lightly the amount of work

that has been put into this the amount

of intention and time this has been over

a year process now to try to get this to

life I can challenge you guys if you've

paid for a course in the past or if

you're interested in paying for

someone's course go buy it and compare

it to this one and I can guarantee you

there is nothing that comes close to

what I've created for you guys today and

I'll be honest with you guys this course

is a lot this is extremely hard to go

through if you were to watch through

every second of this course and truly

take action on absolutely everything

that I say then this will truly be one

of the biggest challenges of your life

inside just the first module alone I

have you guys doing dopamine detoxes

extremely strict protocols creating

vision boards doing daily affirmations

and truly teaching you how to

consciously create a new identity for

yourself a new life for yourself and

that's just the first module we still

have three others plus a bonus module

that teaches you how to put out fires

and really deal with some issues that

you're going to have happen inside your

store in module 2 I show you guys some

of my stores and I teach you how to

build a skyscraper how to build a

genuine brand that has that seven and

eight figure potential this course is

not just on Drop Shipping and running

little shitty six figure stores I teach

you guys how to find winning products

and how to wrap these products in brands

that sell emotions to people in module 2

we have one video alone that's an hour

and 32 minutes of me doing live product

research with you guys teaching you what

to do I even have private connections

with almost every company that you guys

need to utilize like Shopify like Tik

Tok so you guys are getting deals and

special treatment with these companies

because they understand that I have a

free course that's going to be bringing

in hundreds of thousands of eyeballs it

can be directed to their brand so they

have worked with me privately on this

and all of the companies that I'm

recommending you guys using are the

exact ones that I use on my past stores

and my current stores there is

absolutely nothing in this course that

is ingenuine in the slightest so in

module 2 that's where a lot of the

theoretical stuff is teaching you guys

what to look for and then I obviously do

it with you in some of the episodes but

module 3 cutting the tree is where we

really start diving into taking action

and where I start doing these processes

with you guys for the rest of the course

we go over legal troubles AI how to name

your brand how to design your logo how

to set up your store and how to build

your website which is really easy cuz

you just have to do a one click download

on it I show you what apps to get I show

you how to integrate with your 3pl how

to import the product that you want to

start selling how to start creating

content for your brand posting on

organic and really crushing that sector

in module 4 we go over credit cards

testing strategies for your video ads

how to read your analytics and your data

how to create content with ugc creators

how to set up Facebook how to start

running your ads there and how to start

building your team with virtual

assistant which I also give you guys

personal connections to the virtual

assistance I've been using for years I

teach you guys how to scale how to track

all of your data and even go over some

legal issues that you need to be

thinking of to ensure that your brand is

going to be safe on its journey to S and

8 figures this course is focused on

e-commerce it's called e-com with Jordan

2.0 not Drop Shipping with Jordan 2.0

Drop Shipping is truly just the first

couple steps that we take on the Journey

of e-commerce where we create real

Brands real products start working with

real influencers and scaling this up

into something we can truly be proud of

so that wraps up the course and now I

want to talk a little bit about the paid

community group and how you guys can

join if you're interested I'm going to

go over things slightly briefly and if

you want more information there's a

button in the top right corner of your

screen that lets you join the paid

community group and see a little bit

more information on what's inside of

there but essentially I'm creating the

number one spot for anyone who is on the

path of Drop Shipping and e-commerce the

number one place for you to go to to get

all of your questions answered but most

importantly a place where you can be

with peers with people that are on the

same path as you trying to better their

life people that aren't going to the

bars every weekend people that have had

to cut off a lot of their friends to

pursue the life they truly desire and

when you do that when you enter this

path of Entrepreneurship it's very

lonely I can promise you guys this

office that I'm sitting in now I have

been glued in here for the past 7 years

since I graduated high school in 2016

and I can promise you it's been

extremely lonely there has not been many

people physically in Utah that I can

relate with that I can really like sit

down and talk about business with and

talk about my problems and my issues and

my struggles there's there's no one I

can really relate to because nobody's

doing this path nobody's taking this

Pursuit everyone's out there drowning

away their problems with drinking and

smoking 24/7 going to parties spending

money scrolling on Tik Tok all day and

not really living intentionally at all

so not only is this community group a

place where you can get one-on-one

access to me and my trusted Student

Success managers that have the

capabilities to make sure that you're

directly on the correct path with with

your store it's also a place you can

have friends you can have a community of

people that understand you that are on

the same path as you when you talk about

your emotions your feelings your

challenges they can actually understand

them and most importantly relate with

them and be there for you and that's

what this community group is focused on

but I'm going to leave things there if

you're interested in the community group

and you want to get a one-on-one

connection with me then definitely go

make sure to check the button in the top

right corner of your screen now I don't

want to keep this video long because

there's truly 20 hours of content ahead

of you but the last thing I want to say

and really drill in your guys' head with

this is I hope you can put importance

and value inside of this course I hope

you can feel my heart my intentions and

my purpose for creating this for you I

truly hope you understand the level of

opportunity that's in your hands right

now anyone else that's in this position

that I am with the knowledge that I have

the experience that I have is charging

$3 to $5,000 on a course that's not even

as in depth or as high production as

what you're seeing today and ultimately

it was a hard decision this is a course

that that I could sell access to for $3

to $5,000 especially with the community

group and I really thought about it I

truly did but my focus is I want to

change this community this community is

extremely toxic with fake gurus scam

artists selling multiple courses there's

people I could call out right now that

are openly scamming and I am very aware

of it acting like they're running

certain stores when those stores are ran

by my students ultimately this entire

industry is just completely toxic and I

don't want to be on the same side as

them selling information I want to make

a difference and I want to give a chance

to people that can't afford to spend so

much money on just information when you

already have to spend money on starting

your Shopify store on buying a lot of

these services and these products that

you need to create a business that's

successful so instead of paying me for

the information and paying these other

services and companies that you have to

utilize to create your brand I went and

privately made Partnerships with all of

the companies that you have to use

anyways and got affiliate links with

them meaning that when you sign up for

Shopify and you use the links that are

on this course that is how I get paid it

doesn't cost you an extra Penny it

doesn't cost you absolutely anything at

all to use those links so I figured this

is the biggest win-win scenario that

could ever be created and it gives me

the beautiful opportunity to share all

of my information that I've learned over

the years to the people that truly care

about it and truly want to see success

in their life if this is something that

I could have had in 2016 when I just

started I would probably be three or

four potentially even 5 years ahead of

where I'm at now and that's because this

information isn't just a course on

dropshipping it's truly a course on

success so I know I've rambled quite a

bit but the last thing I want to say is

if you believe in yourself if you

believe in me and you believe in the

opportunity that you have here today

then I would love to take the first step

with you and start our journey off right

now and we're going to be doing that by

starting our free trial with Shopify and

truly take the first step of this

journey together so right below this

video is a Shopify link if you click on

that it obviously does help me out

there's zero obligations if you just

want to go to Shopify you guys can do

that this course is completely set up on

trust but please know that the affiliate

links below the video is the only way

that I can get this course to you guys

for free so it really does mean the

world to me if you use those links so

first things first we're going to click

on this and put in a good email address

then we're going to hit start our free

trial now and right now you guys only

have to pay a dollar for 2 months of

Shopify which is absolutely amazing

ultimately all the links that are below

these videos are going to give you the

best deal that the company's offering at

the current moment and right now for

Shopify that's a doar for 2 months of

service so we're going to hit start our

free trial we can hit skip all right

here and it's going to verify and start

creating our account for us and it's

going to bring us into the dashboard it

might ask you a couple questions of

personal information just put those in

quickly and then come here and hit

select a plan so there's a bunch of

different Shopify plans we just need to

get set up with the basic one this

Shopify one and this Advanced one is

just when you're really making a ton of

money on your store and basically what

you're doing it for is to cut down the

payment processing fees right here so we

don't need to get started with that this

is 300 a month 80 a month we just need

to get started with the $1 for the first

two months so this is our first step on

this long journey together we're going

to hit choose basic we want to make sure

to hit monthly though we don't want to

be paying yearly hit confirm billing

cycle and put in your information once

you put in your address then you're

going to need to put in a credit card

and if you're looking to learn a lot of

information about credit cards there is

a ton that I go over in this course but

if you just have a debit card for now

that's totally fine and once that's all

in we're going to hit subscribe at the

bottom it's only going to charge us a

dollar and then after the 2 months it

should charge us that $40 a month to run

our store and the last software we need

to truly get this journey started is

autod DS this is going to be our

Fulfillment company that gets all of our

products to our customers trust me guys

I've used every Fulfillment company in

this industry that you can think of and

I've truly never found a company that's

better than autod DS they have the

cheapest cost of goods for your products

for example the first Fulfillment

company I used for this product was

trying to charge $20 per product and

when I switched over to autods it was

only $14 these guys are absolutely

amazing there isn't a better Fulfillment

company that's running at the moment so

this is a truly essential piece to our

e-commerce Journey I was actually able

to meet the owner of autod DS at the

last Capital Club event in Spain and I

told him about the free course and he

was extremely excited at what we're

building over here so he decided to do a

private partnership with us with

Jordan's Library giving us a ton of free

features that are only going to be

available to Jordan's Library students

when we sign up with this link so make

sure you scroll below this video and hit

the autods link and it's going to take

you to this custom landing page they

built for us like I said autods is our

Fulfillment company but they have so

many other tools that are going to help

us along our journey they have a Tik Tok

ad spy that's going to show us winning

video ads they have a winning product

section that's going to show us all the

top products that they're fulfilling

they have ai Integrations to help you

come up with the best titles captions

and descriptions for your products they

have autof fulfillment and they have a

team of 40 in-house developers that are

going to be building custom Solutions

just for us if you're in the community

group and you're ever having issues with

autods or you want a certain feature to

be built they're going to be quite

literally building those things for us

so really exciting stuff these guys are

truly doing a lot for us and honestly

there just really isn't a better

Fulfillment company out there that's

going to get you a cheaper cost for your

product let's get started and show you

how to sign up first obviously come to

this page hit get started and then we

want to put in our email full name and

password once you put in all your

information hit join right here then you

want to hit Shopify and hit continue and

we definitely want to get signed up with

the starter 500 plan as you can see in

the corner they have an annual or a

monthly I definitely recommend going

with the annual to save the 25% off if

you're truly serious about going on your

e-commerce Journey this is going to be

the best bet for you but it is going to

charge you for the full year upfront

which will be around

$360 and if you want to go with a

monthly that's going to be around $39

but I promise you guys the value that

we're going to be getting out of this

software is truly unmatched so I'm going

to click the 30-day free trial here as

you can see you can pay through PayPal

pay ineer or put in your card info and

it's going to be giving you the first 30

days free and then if you do the yearly

it's going to charge you 368 so I'm

going to hit continue right here and

then it's going to take you into their

dashboard you can see they have a

winning product section here showing you

everything that is working right now

based on what they're fulfilling they

also have a Tik Tok ad spy tool so you

can come in here and see videos that are

going viral sort them by ones that have

over half a million likes and even hit

advertising to see which ones are actual

paid ads so this is an absolute gold

mine right here there is so much value

inside of this software there's so much

little tools I'm going to teach you

exactly how to utilize everything in a

later video so with Shopify and autods

setup we are truly ready to start this

journey I want to personally thank you

for being in this program with me and

watching this video to the end I truly

hope you guys put this at a high value

because there are so many people that

are just going to go through this course

nonchalantly they're not going to really

care about it they're not going to have

a deep emotion tied to it because they

got it for free maybe they saw a video

ad they saw an organic video for me on

Tik Tok or something and they were able

to come into the website create an

account in 2 seconds and be watching

this first video get access to all of

this and there's not really a concept of

how much value that is really in here

when you were able to just get in so

fast and so easily but I know I've

rambled on far longer than I should have

I just want to say I truly love you guys

so much and I'm so excited to be able to

give this opportunity to you guys

teaching is something that really just

means the world to me it's so aligned

with my soul and my purpose and I truly

am honored to present this to you guys I

really know the level of importance I

have in my duty to you guys in getting

this information to you and truly

helping you go from zero to one to go

from a life of mediocrity fear

self-doubt and translate it into

something that's a conscious life that

you created based on your desires your

passions and your dreams dreams and the

fact that I'm able to give that to you

guys means the world to me so with that

being said please enjoy the 20 hours of

content ahead of you and I hope to see

you in the community group jumping on

live streams with me where I can learn

your name learn your guys' goals your

dreams and desires and make sure to help

you get them quick reminder boys below

this video is a personal commitment

pledge this is an opportunity for you to

quite literally make a contract level

commitment to yourself please make sure

you print this out you sign it you put

the date and as you can see my signature

is at the bottom of this as well well as

we are going to be doing this journey

together after signing this please make

sure to put it either on your vision

board or somewhere next to your computer

where you will see it daily this may

seem silly but I promise you this is

going to take things to the next level

when you make a genuine commitment to

yourself I love you guys

so if you're familiar with Drop Shipping

you're probably assuming it's just like

it was back in 2016 but the space has

truly changed so much over the years and

it's constantly evolving so today we are

going to jump into the basics of Drop

Shipping and explain the true potential

behind this

[Music]

industry if you aren't familiar with

Drop Shipping here's the basics you

locate a product that you want to sell

on your website then you find a supplier

that has this product and they're

willing to ship out one unit at a time

for you you then create a website and

when someone orders your product from

you you use the money that that customer

sent you to then purchase the product

from the supplier at a cheaper rate and

they fulfill the product to your

customer on your behalf quick little

example if you have a product that you

get for $10 from your supplier you could

sell it on your website for $30 and you

would profit the $20 difference that

essentially is the basics of Drop

Shipping the key component is that you

don't have to order bulk inventory you

don't have to purchase wholesale spend a

ton of money on ordering a thousand

units of the product you can just sell

any item you want and they'll ship them

out one at a time time for you you just

pay a little bit more per product than

you would if you did purchase it

wholesale so if you summarize Drop

Shipping basically all your job is is to

bring people to a website obviously it's

more complicated than that there's a ton

of other things we have to do but

essentially that's the essence of our

job is to create a website and bring

traffic to it and let someone else

fulfill the products for us but to take

Drop Shipping to the next level and

evolve past that you have to do

something that Nike does extremely well

let's think of Nike what is Nike what

does it stand for what does it mean

what's the emotion behind the product

how do you feel when you purchase a

product from Nike and most importantly

why are they able to charge such high

prices if you guys don't know the

average cost Nike pays to manufacture a

shoe is literally $3 so how are they

able to sell shoes for over hundreds of

dollars and sometimes even thousands on

resale markets with people purchasing

the shoes and then selling them later

why are customers willing to pay so much

how did they build such a huge Empire of

Obsessed fans that aren't just willing

to pay that much they're also willing to

set in lines and go through all these

hoops just to get the products the key

word behind all of this is branding

which is essentially just storytelling

and your ability to execute on this

topic is the difference between running

a sixf figure store and running a 78 and

even n figure company through this

course you're quickly going to

understand that we are in the business

of e-commerce and Drop Shipping is

simply just a method that we utilize to

fulfill products in the starting stage

we're eventually going to get away from

drop shipping in this course and teach

you how to run a huge company so Drop

Shipping has been huge since 2016 and

customers are getting very smart they

know what Drop Shipping is they know

that some of these products are probably

not going to ship to them fast at all

they know the quality is fake they know

these websites look untrustworthy so if

you really want someone to come to your

store believe that it's a highquality

product that it'll ship to them

relatively fast and they can trust

putting their credit card information on

the store then you're going to have to

do a lot more to convince these people

that you're an actual br brand selling

an actual product and that you're

trustworthy we can no longer make some

huge bulk crappy website with 10

products on it and no real branding no

storytelling that day is coming to an

end it is extremely important to have a

story behind your brand an emotion and a

feel and be targeting a specific

audience with the product or products

you sell quickly I want to go over an

example of a really crappy store and a

really good store that both sell the

same product so the crappy store today

we have is 24 decor. Shop with a store

like this you don't really seem too

trustworthy like what is 24 Decor if you

go check their best sellers they have

drills carpets vacuum cleaners

decorations clocks Ice Cube makers

humidifiers it's just all over the place

like if I wanted to go check out a store

with a bunch of different products I'd

go to Amazon with two-day shipping and

high quality products that I I know I

can trust with their review system

essentially the only way you're going to

have success with this store is by

having a really good creative

and you just have really good

advertisements and you kind of get lucky

you are able to make six figures with

Brands like this with stores like this

but essentially your longterm goals

everything's going to dwindle out you're

going to have to keep making these new

products and you'd never be able to sell

a store like this you're you're not

creating True Value you're not creating

real customers and overall you can make

some money but it's not the long-term

game you want to play so if we look at

the blender smoothie they're selling

this is an old winning product from 2017

and it was a big winner when it came out

um there still selling it now their

website lookss kind of weird it's not

horrible there's reviews I mean it's not

the worst there's four and five star

reviews but when I show you the good

website you'll see a very drastic

difference now we have blendjet what's

crazy is these guys started Drop

Shipping this product they saw success

with it and they kept running they

turned it into a real brand they got

customized products they bought in

wholesale which also makes the product

way cheaper if I'm Drop Shipping a

blender it's probably going to cost me

$15 but if I buy them in bulk with

customized product um with customized

logos on them I can get this product for

maybe $3

to4 and still sell it for like 50 so

this is where we get into that Nike

level with the high margins and we can

sell a custom product and make custom

content and make everything look

absolutely amazing so if you look at

their website you can see they have

extended warranties they have all these

cool things you can buy with it like a

protective sleeve they even have

jetpacks so these little smoothie things

you can just pour in with the water and

it'll make the smoothie for you

so this is what they're doing they found

one product that is really good the

blender and then they built other

products around it they built a brand

around it they built a team around it

and started getting fast fulfillment so

if you look at their website it's very

clean it's very well done they have

gifts with a little headline a little

explanation it's almost like a story

book like a children's story book has

big text cool little thing to watch and

rinse and repeat with that type of style

you know exactly what you're getting you

know it's a trusted brand because they

have their branding on it it's not some

ghetto cheap product and this is our

overall end goal this is how you go from

making six figures Drop Shipping to

making seven and eight figures I can

guarantee you guys that blenda is

pulling a million a month in sales

without a doubt so without going too in

depth that is the difference between a

crappy drop shipper and someone who's

playing for the long game and actually

building Brands and knows what they're

doing so let me break down and show you

guys the exact strategy for Tik Tok this

is going to be super breaking down into

15 Steps of basically how you go from a

Drop Shipping Store to turning into a

seven 8 figure real brand that makes a

ton of money so your first step is to

scour Tik Tok day and night looking for

viral products that fit a certain

criteria and I'll go into that criteria

in depth this is a just a quick little

breakthrough once you find a very strong

winning product you're going to ordered

off Amazon and have it shipped to your

house while you're waiting for it to

arrive to your house you're going to

make a really cool website specifically

for that product and also make a branded

Tik Tok account for that product as well

then once you have the product at your

house you're going to make two to three

Tik Tok videos a day and post them just

organically on the account now any

videos that perform really well you're

going to take them and turn them into

spark post ads through Tik tok's paid

advertising now your job is to make two

to three videos a day and turn them into

spark post ads if they're really good if

you have a killer product and you're

really good at making viral trendy Tik

toks you can easily start hitting

$10,000 days in Revenue just off that

alone and if you're hitting your

industry average 20% profit margin

that's 2K a day in profit that you can

reinvest into your brand at this Point

you're going to have a lot of customers

coming in and you're going to need to

hire a virtual assistant to take care of

the customer support and fulfill all the

orders you're also going to connect with

a 3pl team that's going to process the

orders for you we never utilize

AliExpress but again keep in mind we're

going to get into all the details with

that and I have a team of virtual

assistants that you guys can directly

connect with when you need it now that

you're scaling up your store you're

going to need to invest in a ugc agency

as well as start working with

influencers this will Outsource the

video creation aspect and you'll have

others doing it for you and now you have

money to pay for services like that cuz

you're bringing in so much revenue so

now that that's taken care of you can

just focus on scaling up the brand and

running the paid advertisements then to

scale past that you're going to need to

hire a full-blown marketing agency to

take care of the paid ads for you

they'll take care of Tik Tok and also

Branch you into other marketing places

like Google Facebook and all that now

we're getting into the realm of having

pretty big costs that we have to fulfill

each month so our profit is naturally

going to decrease but if we're utilizing

influencers we're utilizing um ugc and

we have a marketing agency taking care

of our paid ads as well our revenue is

going to explode and yes you're getting

a smaller percentage of profits but now

your revenue is going from 100,000 a

month into the millions a month and yes

you will get a smaller percentage of the

profits but we're going from $10,000

profits 00,000 profits a month because

we're getting such a larger increase in

Revenue now when we're hiring a

marketing team we're also going to need

to hire an email and SMS retargeting

team that's going to make email flows um

textt retargeting and make sure that we

were recouping a lot of the sales of

people that add to car and didn't

purchase now we're at the stage of

really making a ton of money and it's

time to invest in ordering our products

in wholesale so buying them in bulk and

customizing them getting a logo put on

there and looking into warehousing and

3pl teams in the United States to get

really fast shipping and essentially

right there is how we have a real brand

that's a real company at that point you

have a custom product that ships from

China into a warehouse you have fast

shipping out of the United States and

you're a real company you're not Drop

Shipping anymore and this is where you

start making seven and eight figures so

if your brand is operating at this level

let me give you a quick breakdown of how

much money you're making at this point

you have a killer product you have a

killer brand and it's going to be hard

you might have to make a couple stores

to get to this point where this is

actually killer killer but if you're at

this point your Tik Tok ads are going to

bring in 10 to 20,000 Revenue a day

easily your Google ads are also going to

be matching that with 10 to 20K a day as

well and with that much volume that many

people visiting your store your email

and SMS retargeting is easily going to

bring in 5K a day at that point now

working with influencers this is huge

you can make $2 a day or you can make

200,000 in a single day depending on

what level you're working with

influencers there's micro influencers

and there are huge influencers if you

have a deal with Kim Kardashian or

something obviously the day that posts

you're going to make hundreds of

thousands in Revenue that day so if

we're let's say we're working with a

small amount of influencers they're not

huge but we're working with a lot of

them we can easily bring in 10k a day

through that alone and if we're

continually posting Tik Tok organic we

can bring in 1 to $5,000 a day through

that as well so if we add the lowest

estimation of all of these numbers up

we're at 36k a day so 36,000 a day in

Revenue times 30 days we are making

1,800,000 in Revenue each month now if

we times that by 12 we are making almost

13 million a year and obviously yes that

is revenue and an industry averages

around 20% profit margin so that's

around 2.6 million in profit for

yourself and I know guys this Probably

sounds insane to you and so

unimaginable but I promise you running a

12 to13 million a year store is not that

big there are thousands of stores that

are processing More Than This each year

if you don't believe me you can go watch

Shark Tank there's all these people

selling these random products you've

never heard of and they'll say their

e-commerce sales are millions a year and

for a huge perspective change how much

do you think Amazon brings in a day the

answer is 1.3 billion ion doll in

Revenue a day and that's based on their

last year sales broken down by how many

days are in the year so they definitely

had days that were in the two billions

of how much money they process that day

I promise you you making even a 100

million a year in revenue on your store

is absolute crumbs to this trillion doll

industry meanwhile everyone is saying

Drop Shipping is dying it's too

saturated it's too competitive these

people just have no clue the actual

state of the industry we're just doing

e-commerce it doesn't matter how you

fulfill the products it's just

e-commerce in the end of the day it's a

trillion dollar industry and there's

more than enough to go around if you

think this sounds too crazy honestly you

need to get over yourself you need to

get rid of limiting beliefs stop

thinking so small and stop living so

small you need to start Desiring more

out of Life start thinking big believing

big and acting big a quote I love to

think about is what would you attempt if

you knew you could never fail you need

to start thinking like that you

need to believing you're a winner to

believing that these huge things are

possible for you you need to take

control of your life become accountable

and disciplined and start acting like

someone who wants to succeed in life and

with all that being said that is a

perfect segue into our next video these

next two videos are a little crazy a

little in-depth I'm really excited to

present them to you please go into them

with an open mind I promise you they're

going to be some of the most valuable

videos in the entire

course all right guys this one is going

to be a long one so please sit and be

patient with me we're going into some

topics that I can promise you you

definitely didn't expect to be learning

in a Drop Shipping course and it might

seem a little bit off track it might

seem a little woohoo spiritual even but

I promise you guys this is going to be

one of the most powerful videos in the

course the most powerful sections and

this is going to be something that if

you really put your all in it is going

to be the detrimental Factor the

Keystone to your success through this

program that's something I truly believe

so it's going to be a little long it's

going to be a little bit out there um

please be patient with me this is stuff

that you have to learn to be successful

so now that we know a little bit about

Drop Shipping we know the foundation we

know our goal and what we're striving

for the focus now shifts to ourselves we

need to understand our self our thoughts

our emotions our actions our beliefs and

our identity we need to discover the

inner world and most importantly we need

to clean and organize it so we can

create the outer world we desire car the

house the time Freedom location Freedom

Financial Freedom all that stuff so

without further Ado let's

[Music]

begin so first things first you have to

understand that everything comes from

the inner world and then moves to or is

reflected to the outer world this is why

manifesting is a thing now your inner

world is comprised of many things but

it's basically what you would assume it

is it's it's everything that isn't

outside of you the best way to think of

your inner world is like a physical

landscape this landscape can be created

and changed very rapidly almost like the

landscape of a dream the landscape of

your inner World changes based off your

thoughts emotions your perspectives your

ideas your beliefs and your identity the

inner world is extremely important

because it is the only thing you can

truly control in this life your outer

world can be controlled but you're

always going to be a victim to outside

circumstances in the outside world too

many things have control over you and in

the inside World literally nothing can

control it besides you now for us to

fully understand our inner world we also

have to know some things about our outer

World about our universe and some

natural laws some rules to the game of

life if you will and in my opinion the

most important things to understand is

the seven principles of the universe now

as I go over these principles you might

think like these don't apply why are we

talking about this in a Drop Shipping

course and I might sound like the

homeless guy downtown talking to you but

trust me this is some very very

important stuff and and it'll all make

sense in the grant scheme I also want to

say this before getting into it I know a

lot of you might be religious and some

of the ideas or things that I talk about

might seem like it's in that religious

realm or it might conflict with ideas or

beliefs that you already have but I can

absolutely promise you these are just

sound principles of how the universe

functions this is all in accordance to

Nature and what I'm presenting to you is

facts and if you study them yourself you

will come to the same conclusion but

without further Ado let's just go over

the seven principles of the universe now

I'm going to have to do these with a

very quick explanation I could literally

make an entire course just about these

seven laws and there's a lot that goes

into them so let's just go over a brief

explanation number one we have the

principle of mentalism which basically

states that all is mind and the universe

is mental to the principle of

Correspondence As Above So Below as

within so without this basically states

that the reality you experience is a

mirror of your inner World which is

basically the whole topic of this video

number three the principle of vibration

this is something Nicola Tesla was

extremely familiar with this principle

states that nothing rests everything

moves everything vibrates which we know

with modern science to be fact for the

principle of polarity this one is

extremely strong when you fully utilize

and understand it this principle states

that everything is dual everything has

poles a positive and negative a North a

South everything has its pair and its

opposite like and unlike are the same

opposites are identical in nature you

can think of them as a circle with

positive being on the top negative being

on the bottom there's always a

connection between them they are two

sides of the same coin the only thing

that's different is their degree all

extremes meet all truths are but

half-truths all paradoxes may be

reconciled the true power in this one is

if everything is positive and negative

at the same time we as a human being

have the ability to control where we are

in the degree of positive or negative

with anything that we want in life

number five the principle of Rhythm

everything flows out and in everything

has Tides all things rise All Things

Fall the pendulum swing manifests in

everything the the measure of the swing

to the right is also the measure of the

swing to the left Rhythm always

compensates number six the principle of

cause and effect every cause has its

effect every effect has its cause

everything that happens is in accordance

to the law chance is a name for law that

is unrecognized nothing escapes this law

number seven the principle of gender

gender is in everything everything has

its masculine and feminine properties

gender manifests on all planes now I

know these may seem completely out of

left field and you don't understand how

this applies

but I would love to explain these in

crazy deep detail but this video is

already going to be extremely long and I

really think the best way for you to

learn these topics is to read the book

The cabalian this book is absolutely

amazing and it presents the laws of our

universe in a very non-biased way and I

promise you you will thank yourself for

reading this book the understanding of

these principles are going to be Central

Tool for your long-term success in life

I truly believe that and this is a book

that I'm going to force my kids to read

when I have one if you want to win at

the game of life you have to understand

the rules that confine the game and

these are the rules that confine your

reality here's one of my favorite quotes

I've ever heard the only true test of

someone's intelligence is by measuring

someone's ability to get what they want

out of life for example if we were to

look at an animal and try to measure its

intelligence we would assess its ability

to accomplish goals we would essentially

measure its ability to navigate its

reality when it's hungry how does it

find food when it needs shelter how does

it solve that problem when it looks to

mate how well and how uniquely does it

solve that task and man is no different

everyone seems to get lost in these

weird things like how long did that

person go to school how much money do

they have how good-look are they what

connections do they have and we use

those things to measure someone's

intelligence but honestly those things

don't show how intelligent you are the

only measure of intelligence is

measuring someone's ability to get what

they want out of life do you want to

live a spiritual life detached from

society how well can you achieve that do

you want to become a materialistic

millionaire how well can you achieve

that maybe you want to travel the world

with zero belongings and have the

financial freedom and time freedom to

never worry about money again that's all

great but how well can you achieve that

truthfully nature doesn't care how smart

you are nature doesn't care how long you

went to school nature cares about your

ability to survive now the ability to

survive is kind of more in the realm of

what animals are measured by humans in

my eyes are measured by their ability to

thrive in life and that is why we simply

must understand the laws of nature so we

can best navigate ourselves through this

journey towards whatever destination we

choose and for the time being you're

here with me learning drop Shi an

e-commerce in order to profit $10,000 a

month that is our exact goal to profit

$10,000 a month which means we have to

do 50,000 a month in Revenue at a 20%

profit margin that's $112,500 a week in

revenue and

$1,780 a day in Revenue if you're

selling a $40 product that means you

need to convince 45 people to purchase

it each day that's it that's our goal

here that's our specific exact thing

that we are striving for and it's

extremely important to understand and

break down your goal into exact numbers

like that your mind has to understand

this task deeply the universe needs

Precision you need to tell the universe

exactly what you want out of life and

once you do the universe begins plotting

with you on your desired goal once you

set your internal frequency to the level

at which you desire through precisely

measuring out your exact goal and what

it takes to get there is the second that

the outer world starts utilizing the law

of Correspondence and bringing that goal

towards you essentially that's what

manifestation is but you must dial

yourself in on the exact goal the exact

frequency think of an Old School radio

to get to the song you want you must

tune that radio to the exact frequency

that that song is on even if you're

slightly off it's going to be fuzzy and

you might get something close to your

goal but it won't be the exact goal your

goal of making $10,000 a month is

somewhere floating around in the

universe just like that song is on the

radio frequency here is your desired

goal here is you once you set your

frequency to the exact level of this

goal you begin to basically create

gravity pulling that goal towards

yourself the inner world and the outer

world operate on different time

schedules and since time is basically an

illusion it's not a linear path so for

your inner world to match with your

outer world the first thing you have to

do is set the frequency like we just

talked about to the exact goal you have

to know this goal you have to feel this

goal you have to commit to it you have

to act almost as if you've already

achieved the goal because if your

frequency set you've essentially already

achieved the goal time is an illusion it

only takes time for your outer world to

match and pair with that goal once

you've set your intention you've set

your frequency it's only a matter of

time until it attracts towards you now

we can't just ignore the fact that we

live in a material world if we were

Transcendent of this threedimensional

reality the things we desire in life

would just instantly come towards us

there's no time to catch up between the

inner and outer world but since we are

human beings in this material world we

have to begin to work towards these

goals we must also do the work required

to achieve this goal but just know this

once you set your exact frequency of

your goal you've already done 50% of

your job to achieve the other 50% you

must do the following number one you

must hold faith that this goal will come

to reality you must truly believe it's

possible you have to feel that it's

possible and that you're deserving and

worthy of achieving this goal you have

to fuel this goal with the feelings of

already having it think of how it would

feel to have this $10,000 a month what

would you do with it who would you help

would you take care of your family would

you buy yourself a new car get yourself

a nicer place to live hold on to the

emotion behind these goals these actions

that you'll take once you achieve that

$10,000 a month inside your mind you

need to create the emotion of already

having the $110,000 a month already

feeling it and hold on to this emotion

every day as long as you can anytime you

feel discouraged you can easily think

yourself into already having the $10,000

a month and rekindle that flame number

two is creating Precision you need to

have an exact plan of action to hit this

goal and don't worry I'll take care of

that part for you guys number three you

need to obsess over this goal daily

honestly let it consume you think about

it always be continually planning

towards it put it at the Forefront of

your mind mind at all times this will

speed up the time it takes for your

inner world and your outer world to pair

number four you really really need to

feel worthy of this achievement a lot of

people have limiting beliefs they have

success blocking beliefs thinking that

the world's scarce it's hard to make

this amount of money $110,000 a month is

so much how could I make that but let's

put it into perspective guess how much

Jeff Bezos makes a day in profit it's

estimated over $5 million every single

day in profit I can promise you there's

an infinite amount of money an infinite

amount of meaningless paper you making

$10,000 a month through an e-commerce

store is such a small drop in the bucket

the natural state of the universe is

abundance the universe has no problem

giving you $10,000 profit a month

another quote I really love is humans

don't create abundance they create lack

the natural state of the universe is

abundance meaning that we can always get

whatever we want out of life it's humans

it's our own thoughts it's our own

emotions that create the disconnection

that create the lack that create

scarcity fear doubt and all of those

negative things that brings us in to

number five never succumb to fear lack

or doubt these emotions plummet your

frequency it will go from the highest of

highs to the lowest of lows when you

start listening to lack doubt and fear

and when your frequency lowers you're

beginning to manifest things from the

lower frequency so your outer world is

attempting to pair with that lower

frequency so it's very important to

never listen to those thoughts this

brings us in to number six with me

saying that I know it might seem scary

like okay anytime I have fear anytime I

have thoughts of Doubt then I'm going to

start manifesting that and then it

becomes this negative spiral you don't

need to constantly focus on avoiding

fear avoiding doubt cuz if you're

focusing on negativity you just create

negativity all you have to do is just

ignore those thoughts you just have to

focus on the positivity you can't fight

Darkness with Darkness the only thing

you can do to get rid of darkness is

turn on a light so just be a light in

your own life and be a light in others

lives as well if you focus on that if

you focus on having faith in yourself

and having faith in this goal you'll

never have to worry about those emotions

they'll simply come across and you can

just pass them aside knowing that it's

just your mind trying to self-sabotage

you on the journey to this goal which

brings us into number seven which is

prayer prayer is also extremely

necessary for Success prayer is

basically the action of tuning your

frequency tuning your inner radio prayer

is essentially just speaking to the

universe setting your intention telling

The Universe telling your higher self

telling God what you want out of life

then once that word is spoken the

universe knows and can help you on your

journey promise you if you're atheist no

matter what you believe these are simply

facts if you speak out the information

if you speak out what you desire in life

it comes back to you there's nothing you

can say to refute it now I totally

understand a lot of these topics that

I've mentioned can be kind of

uncomfortable for some people or it may

even potentially clash with your current

beliefs but this information is

essentially full of light there's

nothing negative with this information

my goal isn't to get you out of your

religion I'm simply sharing facts that I

know to be true about the universe about

our reality these are the rules to the

game and we want to utilize them to help

us hit our desired goal you have to

understand your reality so you can and

optimize yourself to get what you want

out of life and to me this is the true

meaning of life to experience what you

want to experience to grow to feel to

create and simply just go through life

consciously with intention but okay all

that stuff out of the way let's try to

get back to reality a little I want to

talk about the two different types of

people that see success in life this

one's going to be kind of funny but we

have the Gary v's and we have the

crystal girls they're both pretty much

jokes but let me explain what I'm

talking about the Gary Vees are the

Workaholics the people that think simply

work and sheer force will get them where

they want to be in life and honestly

they're right work is absolutely a huge

part of your journey to success and

there's a lot of Truth in this mentality

and its ability to get you results but

this Outlook is so physical it's so male

and the people that embody this energy

usually completely shy away from

improving their inner world with things

such as meditation intention and all the

stuff we just mentioned before next we

have the crystal girls what I mean by

this type of person is the person that

just thinks they can manifest anything

in life this person's very hyperfocused

on the inner world and it's a very

feminine energy they attempt to be in a

perfect mental state and they usually

are very resistant towards getting their

hands dirty and actually working towards

things now obviously with both of these

things explained I'm sure you can see

that the best resolution is somewhere in

the middle like almost anything in life

the result is in between the two

opposing parties now if you can marry

these two realities these two different

perspectives into one you're going to

have the best of both worlds because

when you work on your inner World it

instantly shaves off the time between

your reality of your inner world and

your outer World pairing for example if

someone has a hor inner world but they

just work their ass off every single day

it could take them over 6 months to a

year of hard work to achieve their goal

but someone with a solid inner world

could achieve that exact same goal with

half of the work and in half the time

because they have the rules of nature on

their side I hope that makes sense

that's kind of the conclusion of

everything I've talked about essentially

just working on hard work isn't going to

get you where you want to be it might

but it's going to take way longer you

need to back this hard work with a clear

inner World clear thoughts clear

emotions clear action s clear beliefs

and a clear identity that all Point

towards your goal of making $10,000

profit a month and that is why I'm

diving so deep into some of these crazy

topics 50% of success is your outer

World your work and 50% of success is

your inner World your thoughts emotions

and all that stuff now with that being

said let's go fully fully back to

reality as I said before I've had

students come in here and make seven

figures their first year in Revenue I've

also had people hit $10,000 days within

their first month of opening a store and

I've also had people that have paid for

this program and they haven't even

logged in one time and the sad reality

is some of you guys will never hit

$10,000 days in profit or for some of

you it'll take months and months and

months which is crazy because we're all

operating from the same information

utilizing the same strategies through

creating the 1.0 version of this course

and really seeing how this process works

I've seen a lot of people that just

simply pay for the course and they stop

there they only purchased it to prove to

themselves that they're trying so they

can say to themselves look I took the

initiative I bet on myself and it's

crazy they just let the journey stop

there they can't seem to motivate

themselves and eventually they just

listen to their fear and doubt and they

give up before they even got started and

let's quickly look through this course

through the lens of college and honestly

that's a horrible lens to look at things

but just bear with me for a second what

happens if you don't go to your college

classes is someone going to call you and

reach out and ask hey why haven't you

been in class no it's not their job to

ensure that you go to class you're the

one that took the student loans you're

the one that paid it's no one's duty to

motivate you to go to something you

signed up for and you paid for if you

don't go to college essentially no one

cares they'll gladly take your money and

be on their way now some of you guys

going through this course are going to

need an extra push to get going and I

truly want to give you that I'm going to

do my best to give you guys that through

our community groups and we're all going

to be pushing each other towards our

goals but truly there's only so much I

can do and we can do as a community at

the end of the day it isn't my job to

motivate you it isn't my job to babysit

you and make sure you're actually going

to go through this course and do what

you told yourself you're going to do

this is essentially your journey this

isn't school I'm not your parent and no

one forced you to be here you may made

this decision because you want to take

control of your life you want to create

something you're proud of and it's my

job to provide you with the exact road

map tools connections and infrastructure

to do so and that is exactly what I'm

going to do but you must keep up your

end and actually give this your all and

please keep in mind I have never seen a

student go through this course and truly

apply themselves for a year without

hitting $10,000 profit a month yes there

will be times that you get extremely

discouraged but the only way you're ever

going to fail is if you stop trying I

can promise you these numbers are so

attainable this industry is a trillion

dollar industry there are thousands of

stores that do millions and millions of

dollars a month in sales I promise you

got this I promise $10,000 is so

attainable for you to achieve but what's

the difference between someone that hits

seven figures their first year and

someone that can barely even get sales

on their store ultimately I believe the

person who saw success did the inner

work they kept it in the Forefront of

their mind constantly they were diligent

and disciplined on this path towards

their goal they utilized all my

strategies properly and through doing so

their goals were achieved and presented

to them the opportunity arose the

Insight came they had their click moment

when everything seemed to magically work

in their favor because their inner World

aligned with their goal for one last

example let's look at someone who hits

massive success but their inner world

doesn't align with that success the

perfect example of this is lottery

winners $10 million lands on some

idiot's lap and guess what happens he

has a 70% chance of going broke within

the first 3 years that's a literal

statistic not just going broke literally

filing for bankruptcy you want to know

why because they didn't have an inner

world that was attuned at that frequency

they don't have the skills of managing

$10 million they're not at that level

it's like you're in a video game a level

one trying to wield a level 500 sword

you just you can't you don't have the

strength to pick it up you don't have

the ability ultimately the frequency

that that person operated at was nowhere

near at a $10 million level so the

universe got it out of their life and it

had to leave it can't stay this is why

these universal laws these principles

are true they work in a positive light

and they work in a negative light if

there's an imbalance between where

you're at in life one will regress to

the other if your inner world's at a

high frequency your outer world has to

match if your inner world's at a low

frequency but you got $10 million it has

to lower and pair there's no way around

it just like the law of gravity it

doesn't matter how you feel if you drop

an apple it's going to hit the ground

this is why your inner world needs to be

at such a high focus and with all this

talk of inner World it naturally brings

up the topic of traumas and deep

emotional work that a lot of people need

to handle unprocessed emotions are

insanely detrimental to your future

success you won't be able to tune your

inner world to a high frequency if

you're weighed down by all this past

negativity you have to declutter your

inner World from all this weight and

negative emotion if you truly do have

deep traumas they need to be addressed

they need to be cleared and you're going

to do this through self-evaluation you

need to come to terms with everything

that's happened to you in your past it

brought you here today for a reason

reason and frankly it might be the best

to speak with a therapist if I didn't

speak to a therapist I would not be who

I am today I've gone through quite a bit

in my life I've seen my mom nearly die

in front of me she was in a horrible

accident in a coma for 2 months and I

was a first responder to the accident at

like 12 or 13 years old doctors told us

to pull the plug on life support and her

Miracle success story was so crazy that

we were on the Today's Show back in like

2014 I also watched my brother die from

overdose and was thankfully resuscitated

and brought back to life I also went

through emotionally abusive stepparents

through multiple divorces and I even

battled with some drug addiction myself

at a young age I watched my family go

bankrupt for a small time relying on

local churches and governments to get by

I've seen a lot in life and truly when I

look back at it it's motivated me to

become who I am today I truly believe

negativity is in our lives to fuel us to

motivate us to be better to do better to

achieve more that is the purpose of

negativity that is its natural function

in reality you cannot run away from

these things you cannot avoid the

negative things that have happened

happen to you in life you cannot hide

from them you can't view them as some

evil thing that happened to you that

you're scared of or should avoid you

need to face these things from your past

you need to look at your past self you

need to look at your inner child and

give them a hug take care of them as

your future self now you need to face

these issues of the past you need to let

them dissolve you need to accept them

and quit holding on to all of this

insane weight because if you don't

nature will continually bring up these

emotions and keep presenting issues in

front of of you until you handle them

until you face them I promise you you

will never overcome until you learn to

accept your past it's truly the only way

out you must cut the emotional tie to

your past you must clear the negative

energy let it fuel you to create the

life you truly desire the life you truly

deserve you will create this life you

have the power to do so you will create

a better life for yourself for your

family for your kids or future kids you

will be the positive change for the next

Generations to come I have full faith in

that I've never questioned questioned or

doubted it for a second nature gives

everyone this opportunity to make a

change to make a name for yourself and

you have shown initiative you have taken

action deep down you believe you are

worthy of this change but make no

mistake you will have to work your ass

off to achieve this to become who you

truly want to become if you have a heavy

heart a heavy past please do yourself a

favor and invest in counseling I promise

you it couldn't be more worth it I truly

would not be who I am today speaking to

you if I didn't heal my past if I didn't

go to counseling myself promise if you

want this life you want this goal to be

achieved it's a necessary step on the

path now I know all of that is extremely

heavy and we have to go even deeper back

down to reality one more time I know

talking about topics like that can be

very hard for some people it's even hard

for me so if you need to take a quick

pause and come back to this video when

you're ready we're almost done the last

thing I want to mention is on your path

towards success luck and timing are

actually a pretty big part of it like I

said there will be some of you that hit

10K months on your first month and maybe

some of you don't deserve it there will

also be someone who doesn't hit 10K

profit months for 6 months but they

deserve it 10 times more than the person

who did everything in life regresses to

the mean remember that whatever your

standard is whatever you operate at a

daily level that's where you're going to

resonate that's where your frequency

truly lies that's why it's so important

to set standards for yourself hold

yourself accountable be disciplined and

have a daily schedule it's so important

to make sure your inner world is clean

so when life does regress to the mean

you're at the level you want to be

you're at the frequency of your goal

last thing I want to say is it's

extremely important to never have the

fear of success it's so important to

feel worthy of success and feel like you

deserve it I have had countless

opportunities fall in my way in my early

days and I didn't capitalize on them cuz

I didn't think I was worthy of them I

didn't think it was possible I thought I

was dreaming too big I thought if I

tried it would all just blow up in my

face and I'd lose everything and be back

at square one again you know whatever

story I told myself which is

basically just an excuse to get out of

trying it's an extremely real thing to

get presented with opportunities and not

feel worthy of them and shy away from

them and a lot of the times you've done

this in your past subconsciously without

even knowing you're doing it I want you

to know that everyone gets luck everyone

gets a big opportunity the most

important thing is to make sure you're

ready for it everyone catches their

break everyone has that one day that

changes everything forever you just have

to make sure you're ready for that

opportunity and jump on it with full

force and intention with that being said

now that we've discovered the inner

world it is time to transform the inner

world and that is exactly what we're

doing in the next video your last action

steps for today are to read the book The

cabalan learn those seven principles of

the universe number two detach from your

past seek counseling if necessary I

promise you your future self will be so

grateful that you got rid of that weight

we're essentially climbing a mountain

and a lot of you have 22 thousands of

pounds in a backpack on your shoulders

as you're trying to climb up this

mountain and it's just not possible so

make sure you go cut that extra weight

number three just get ready to transform

your inner World I'll see you guys in

the next video

well boys I have some news in this video

you're about to watch that is extremely

long it took me an hour and 46 minutes

of raw filming to finish it and my

dumbass didn't have the microphone on as

I was doing it so thankfully Adobe has

this like AI that fixes your audio and

it actually did really good it was just

going off my camera audio and my

camera's pretty far away so there was a

ton of like Reverb room Echo a ton of

white noise and it was extremely awful I

mean this is like a $4 $500 mic setup

versus like a very shitty distant camera

audio built into the camera just awful

so we saved it the absolute best we can

it's very um easy to listen to it's not

bad at all but it sounds like I'm sick

or something it sounds really off sounds

really weird but I really did not want

to refilm this video first off it was an

hour and 46 minutes but the energy the

vibe was really good and I felt very

happy after filming it so I don't want

to redo it the energy is there and I

want to make sure to deliver that to you

guys we did the absolute best we can but

I just wanted to let you guys know

beforehand that yes I know I sound

pretty weird in this one with that being

said I hope you guys are enjoying the

course getting immense value and I will

see you in the other videos enjoy to

truly transform the self we first must

understand what it is we must understand

how our reality is created how our

identity is molded we must perfectly

understand the inner workings of our

inner World in order to understand how

we can break free from them to create

that dream reality we desire and create

the dream self that we

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sire to truly begin this journey of

transformation we must ask oursel the

question who am I and I'm being frank

with you here I truly want you guys to

sit down and think who am I and try to

answer this question what would you list

off would you say may would you say

where you were born maybe some your p

past experiences but is that truly it

are we just a summary of our past

experiences is that all that we are

what's behind our made what's behind our

past who is this person that's

experiencing this reality who is the

person that lived those past experiences

is that the same person you are today we

must ask ourselves we are we must look

far deeper than these classroom level

introductions as being a way to explain

ourselves and to start this journey we

must first understand what is self now

the best way to understand self and to

most importantly detach from it is to

reading the book The unted Soul this

book teaches you the reality of your

identity showing you that you are not

merely a human having a conscious

experience you are a conscious infinite

being having a human experience this

book teaches you that the self is

something far outside the realm of your

human being something far outside this

small physical reality we experience

this B will also bring insight to your

inner roommate your inner roommate is

simply a way of explaining the small

dialogue that constantly goes on inside

her pad you know the one that is

constantly judging things labeling

things organizing thoughts and

constantly narrating everything that's

going on usually this voice has a

negative nature because our social

programming designs it that way as we go

through school we quickly realize there

are good people and there are bad people

there are good actions and there are bad

actions we also learn this through our

parents our religions the our school

system is a pretty big war in an early

age we are taught to label certain

actions and certain Thoughts with good

or bad we essentially try to organize

our thoughts into certain bins we

analyze them we judge them and

ultimately when we're in school we

become acutely aware that other people

have these judgments about us as well

and this is truly where our inner

roomate begins to take control some of

you might have not even stopped to

realize that you have this eternal

chatter inside your head most of you

probably not even realize that this

inner dialogue is not a voice of your

it's a voice that we are really

listening to this inner dialogue almost

always has a negative tone to it

constantly filled with judgment always

sharing negative assumptions which

essentially has a slipping into living a

life of fear scarcity and doubt because

our society has trained us to have a

negative voice like this a negative

inner dialogue this inner dialogue is

developed through our initiation or our

domestication into the social Matrix as

a young child we're put in classrooms

we're told to shut up we're told that

the things that we're interested in

don't matter and we are essentially

forced to con form into this reality

that they've designed for us so

essentially this inner roommate is born

from our parents voice it's born from

our teachers voice it's born from the

religious leaders voice it's born from

the news and all of these people are

kind of combined into one little inner

roommate that helps dictate the actions

we take the emotions we feel and

essentially it tries to govern our

actions in order to fit into society

this is a concept that has gone into way

more depth in an amazing book called The

Four Agreements highly encourage you to

read it and begin understanding the

power behind your words and the power

behind agreements these topics are

beautifully explained by the author Don

Miguel Luise I hope I pronounce that

correctly and I would much prefer you

learn from him from the source of this

information so please go pick up his

book as well as the untethered Soul by

Michael a singer you simply must learn

to stop listening to this aob to stop

giving so much weight and so much Merit

to the inner dialogue and the little

voice that just Chatters on and on and

on because essentially it's meaningless

our first ideas might be to try and

silence this we cannot attempt to

silence this inner voice that will only

make it much louder the only thing we

can do is stop getting married to the

things that are being said as the

stomach automatically processes food the

Mind automatically processes thoughts

you see we don't need to judge these

thoughts we don't even need to attempt

to understand them or label them or

organize them these thoughts are fine as

they are simply allow them to exist

these thoughts are not a reflection of

you because they argue your true

identity lies far deeper than the

meaningless chatter that goes on inside

your skull you see the mering is

essentially a receiver it's practically

an antenna that tunes into circuit

frequencies there's no value in

analyzing these automatic thoughts you

need to understand how to let them flow

freely to Simply watch them as if you

were watching Cars on a freeway watching

as they come to go try to be entertained

by them be a witness to these thoughts

don't let them Tri your emotions opinion

or get reaction

that's a Surefire way to live a reality

juned to your lowest virtues and fears

your past self has thrown a boomerang

that your current self has t your

current self is throwing a boomerang

that your future self will be forced to

catch now that we've merely cracked open

the door to understanding our self and

our reality let's dive a little deeper

and begin to understand how they are

created so we can learn to recreate them

through a conscious level in the next

video I'll be going over how to do this

at the neurophysical level but today we

will be doing it at a mental emotional

and spiritual level so how is our

reality created your subconscious is

responsible for creating your perceived

reality our brain receives 11 million

bits of data per second from our five

senses yet our mind is only able to

process 40 to 60 bits of data per second

meaning in order for our human body to

function and for us to understand this

reality that we're in our subconscious

needs to filter out through all this

information our conscious brain can't go

through that much of for may change

second meaning in order for a human body

to function our subconscious needs to

filter out that extra information so the

brain can actually process the world

around it which essentially means the

reality we perceive is a secondary

mental creation designed by our

subconscious our subconscious

essentially creates a mental framework

to help us understand the world around

us and this mental framework that's

responsible for creating our perceived

reality is dictated by four key elements

our actions emotions belief and identity

you see the subconscious is limited to

passing data to the conscious mind only

if it resonates with our mental

framework meaning you are quite

literally boxed into a confined reality

based on how you act how you feel what

you believe and the identity you've

chosen to Res you with this is

infinitely powerful to understand

because if you truly understand this

concept you begin to realize that the

reality around you can be bent through

manipulating these four key elements

ultimately this is why psychedelics are

so powerful they break you free from

that mental framework from that

subconscious filter and show you the

true reality and now that I've opened

the door to the realm of psychedelics it

is honestly my duty and obligation to

provide you with some very specific

information on topic and the first thing

I will share with you is beware of

unearned wisdom this topic is insanely

in-depth you truly cannot jump into this

psychedelic realm without understanding

that concept you need to be aware of on

Earth wisdoms truthfully entering into

the realm of psychedelics is not

something that everyone should or needs

to do and I not recommending them to you

in any sense of the way psychedelics

open doors to information and sometimes

when you receive information you're not

ready for there can be not harsh

consequences but there can be

consequences ultimately I don't believe

anyone should be messing around with

stuff to teller at least over the age of

20 if you're jumping into this journey

it is insanely important to give the

utmost respect back to the process and

what you're doing and doing it in a

conscious manner psychedelics aren't a

fun part of drug it is some very serious

stuff and there's a lot of natural

healing processes and elements to it and

overall it is a very beautiful thing but

it needs to be respected I'm not

recommending this but I do think it's

important for me to share my information

because this is a topic that I truly

resonate with and psyched dos have done

a lot for me in my life and in the path

of healing my past and ultimately if

you're going to jump into something like

this you need to be incredibly

respectful you need to do it in very

healthy Doses and very safe environments

having someone there to look out for you

ultimately before we move on I want to

share that I was very hesitant to add

that into the course and speak on a

topic like that but ultimately I think

it's something that's getting more

normalized I think it's a very healthy

and normal thing to help you on your

healing process and your process of

self-realization and ultimately I do

believe it is something extremely good

in life I am not recommending anyone to

do it if this is not something you

resonate with please only take actions

you resonate with in life please do

research and be insanely respectful of

this process and I guess I'll just leave

it at that so let's get back to the

topic at hand now that we understand

that our subconscious is responsible for

creating or perceived reality through

our actions emotions beliefs and

identity it's now our job to consciously

take over this process destroying our

old self and creating a new identity

through bending these for to the

elements creating a new identity a new

set beliefs in new emotional state and a

new set of daily actions if you're

pretty smart you will realize that I

stated this process backwards starting

with I did that's because changing your

identity is the most impactful thing to

changing the reality followed by belief

followed by emotion then lasted by

action when we want to recreate oursel

we must start at the backro list and

work down for changing our identity

first so what is our identity your

identity is essentially your self-image

it's how your subconscious views

yourself it's based on your past

experiences based on your beliefs based

on your emotions and actions your

identity is essentially your inner

frequency if your past actions emotions

and beliefs were at a very low frequency

then your current identity is also about

low frequency your sense of identity is

almost similar to the level of your

character in a video game if your inner

frequency in your sense of identity is

at a very low level it's basically like

being a low level on a video game

there's certain weapons you can't equip

there certain areas you can't go into

there's certain challenges and tasks

that you can't accomplish push certain

monsters and can't defeat until you

begin to level up this is ultimately why

your identity is the most powerful tool

when it comes to changing your reality

or your outer rule next in the level of

importance we have beliefs and beliefs

are a huge huge Factor when it comes to

dictating the reality you experience if

you have the belief that money is hard

to make that money is the root of all

evil then You' can find yourself into

that box where that's true your

subconscious is going to reflect that

reality you were going to begin to see

more reasons and more reasons of why

those stats are true because the mind

likes to confir your beliefs to you

meaning that out of those 11 million

bits of data your subconscious is going

to fill through the data points that

prove that to be correct and that is

what's going to be presented to your

conscious mind this is why your belief

system is an intensely strong tool that

helps us create this external reality we

experience ultimately that's why this

Matrix reality that we live in uses

tools that affect and change our beliefs

religion started as beautiful Frameworks

of spiritual guidance but nowaday it

seems like almost all of them have been

taken over and used as divisive systems

to control the masses now this is my

personal view I will never ever knock

someone's religion and I truly do have

the utmost respect for whatever you

believe and whatever religion you're a

part of but this is truly how I feel and

if you read the book outwitting The

Devil by Mine Hill you'll see how it's

pretty fair to come to a conclusion like

this again I have the utmost respect for

everyone and their religious beliefs but

I do think it is extremely essential to

challenge a beliefs to put them to the

test and ask your yourself so extremely

hard questions because your belief

system is essentially the Keystone

towards creating your outer World

towards creating that perceived reality

whatever you believe you perceive the

only reason that your identity is

stronger than your belief system is

because your identity is essentially

belief systems about yourself your

belief systems usually address the outer

world but your identity is your set up

belief systems about yourself and your

inner World always comes first your

inner World always dictates your outer

world it's not the other

so that's why it makes your identity the

most powerful next on the list we have

your emotions emotions are also

extremely powerful when it comes to

creating your reality your emotions are

basically the expression of your

identity expression of your belief

systems they are an expression of your

inner frequency your emotions are a

really big key sign to where your inner

frequency lies pay extremely close

attention to the emotions you feel

throughout our day your emotions are

echoes of your thoughts your beliefs and

your identity emotions should be taken

extremely seriously and they should be

understood protected and bonder if

you're constantly feeling certain

emotions throughout your day it's

ultimately a sign of what actions you

should take moving forward in your life

you see your intuition is tied in with

your emotions your gut feeling and

truthfully this is a very sacred thing

personally in my perspective and in my

beliefs I think our emotions intuitions

and thoughts are tools used by our

higher self or God or the universe to

help guide us to life they are extremely

powerful and a man who can Master his or

identity his own beliefs and devotions

is far more powerful than you could ever

imagine lastly on our list we have

actions which might surprise some people

hearing that actions are actually one of

the lowest breaking things in dictating

our reality it seems like everyone in

the outer World kind of teaches that

your actions are the biggest thing that

affects your reality and your future but

it couldn't be farther from the truths

action is a physical element within Arad

which is ultimately R our identity

beliefs and emotion are something that

transcend just the phys ible round

ultimately making them more influential

and dictating our reality although

actions are below as ranking they are

still extremely important it's going to

be nearly impossible to live a high

frequency life to have high frequency

emotions high frequency beliefs and

identities if you're doing these very

low frequency action succumbing to your

lowest virtues and really listening to

your instinctual animal mind falling

into addictions not being able to

control yourself basically if you're not

controlling your actions your

subconscious is controlling them for you

you'd be listening to your monkey mind

as monks like to call it and ultimately

your reality wouldn't really reflect

anything high frequency if you were able

to control your actions in the next

video in this module we are going to go

very in depth on how to take control of

our daily actions but before we move on

I want to go over one more topic that

really ties in with our daily actions

and that is our standards our standards

are essentially a line drawn in the sand

of actions that we will do and actions

that we will never do emotions that we

will allow and emotions we will loud

beliefs we will fall in line with and

beliefs we will never fall in line with

identities that we choose to resonate

with and identities that we will never

resonate with your standards are

essentially a self-confined line around

your inner and outer worlds stating the

limits of things you will and won't do

essentially your standards are a direct

reflection of who you are your identity

your inner frequency the level of your

character remember how we talked about

everything regressing to the mean the

mean is your standard your standard is

the bottom line of what things you let

FL apply and what things will so

ultimately if you have a low standard

you allow yourself to fall in love with

shitty people you allow yourself to do

drugs watch Port you allow yourself to

become fat lazy skip the gym and play

video games all day and detach from your

purpose and goals all in the name of

feeling comfortable you see truly

everything is in your control you

dictate your own inner World which is

actively reflecting what your outer

world is so it is your responsibility to

set your exact standards and these

standards need to be non-negotiable you

truly need to commit the rest of your

life to whatever standards you've set

for yourself you need to make sure that

these standards embody the future person

want to become and in the next video

we'll go more in depth at our standards

and show you how to break out of the

current ones you have and create I also

want to go into the winner effect you

see your life is a reflection of your

standards a reflection of your daily

actions emotions beliefs and identity

that's why it is insanely important to

create What's called the winter effect

the winner effect is essentially your

resume of small victories showing that

you're the one in control showing that

you are able to do the things that you

set yourself out to do the winter effect

is essentially a resume of all your

small victories in the past as you're

starting out on your journey of

self-improvement no matter where you're

starting it's important to have these

small victories to show yourself that

you're the one to control to show

yourself that you can set standards and

live by them this builds up a higher

level of self-identity it's kind of like

training your character in the video

game if you can show yourself that you

are the person you think you are and you

are the person you want to be teral this

is what's going to build up your we

effect over the years you're going to be

able to accomplish larger and larger

actions work for larger periods of time

get past larger obstacles which overall

just fuel back to your sense of identity

and really kind of set in stone that you

are the person you think you are it's

really important to build up that resume

of wins to celebrate those wins and

really give gratitude to them and make

sure that you let them kind of people

into your identity showing yourself that

you're truly worthy of the identity

desire in the reality desire I also want

to touch on sacrifice sacrifice is a

huge key to any level of success really

if you don't sacrifice for the things

you desire the things you desire become

the sacrifice look guys in the end of

the day we are the ones responsible it

is your job to cut negative things out

of your life to make these key

sacrifices in order to achieve what you

desire cut out bad Friends cut out bad

habits cut out everything that is taking

away from your energy from your time

anything that takes away from that

future self and that future reality gr

it again these are some Concepts we'll

go over in the next video but it's very

important for you guys to understand

that sacrifice is not only a necessary

part of this journey it is an absolutely

essential part of any level of success

if you truly want to see success you

must be ready to sacrifice so now that

we understand what creates our reality

it's time to take control and create

that new reality and that new identity

that new sense of self that new set of

beliefs that new frequency of emotion a

new set of standards for our actions

we're going to do this through a vision

board and an afro ation Journal which I

know doesn't sound too manly fun or cool

your vision board is essentially going

to be a collection of images and words

that resonate with this new F identity

it's important to have very impactful

images very impactful words on your they

will help you align with this new sense

of self and this new reality you're

trying to create essentially we want to

be able to look at this vision board and

have it help us raise our frequency to

align with our future self and our

future goals we're trying to achieve and

the first thing we want to put on this

vision board is our exact goal this

exact goal also needs to be backed by an

exact Daye that we want to achieve it I

can promise you that the Universe wants

to help you through your process of

finding success the central goal behind

everything in universe is growth and

expansion so it's ready to help you on

this top but the universe likes exact

Precision it wants to know exactly what

you want and when you want so it can Aid

you and help you on the process of

bringing your dream into your physical

reality so the first thing we're going

to do is write our exact Financial goal

and back it with an exact date we want

to achieve it by for example I will make

$10,000 by and put in a certain day of

your choice you also want to break down

how much sales how much revenue you're

going to need to get in order to make

that a reality so here's the breakdown

for you to profit $110,000 a month you

will need 50,000 Revenue each month at a

20% profit March 50,000 a month in

revenue is $11,600 each week

$1,600 each week will be

$1,666 in Revenue each day also keep in

mind if you're crushing it on Tik top

organic your margin will be way higher

than 20% number two now that we know our

exact Financial goal it's important to

list some other key components of our

future reality in our future cell

certain things like where will I live

how will my body look for Fitness bows

what car will I drive what people will I

be around how will I feel who will I

help what freedoms will I enjoy what new

opportunities will open up to me what

clothes and Aesthetics will I have the

key here is to think of an entire future

environment really picture the lifestyle

that will be unlocked by mui this goal

create create a mental landscape of what

that future would look like and then go

find images and words that resonate with

it so you can visually put it on the

board to be seen every single day number

three you really need to find

inspirational images that touch the

heart and soul this one's really

important you need to Simply look at

your board and see these images and feel

a very big sense of motivation and

excitement for achieving these goals

here's some examples of how you can find

images like this what are your favorite

movies what are your favorite scenes in

certain movies what are your favorite

movie character what are your favorite

celebrities or people who motivate and

Inspire find images that tell a deep

story that resonates with you are there

any moments in history that resonate

with your soul think of any story any

trial someone's had to face any

obstacles someone's overcame think back

to your childhood think to the things

you've gone through what motivates

ultimately here's some examples of

images that I really resonate with and

things that kind of motivate me uh aatar

The Last Airbender was a show that

really defined kind of like my identity

and beliefs and a lot of things that I

resonate with and it was something I was

exposed to at really young age and

ultimately seeing a made me feel like I

was the actar made me feel like I was a

like I had this specialness to me that

the world relied on me like I was the

bridge from the physical world and the

spiritual world just like him and

ultimately just who in is is something I

try to embody and this show I just can't

even explain the the impact the show hat

on me I really like the sun Warriors

episode where a and Zuko have to hold

the fire and take it up to the Masters

which ultimately like two dragons fly

out and show them the truth behind fire

Ving and that scene I don't know why it

impacted us so much I don't know if you

guys can see it but I literally have

hands holding fire to represent that

moment that's how much I love that

episode it's also going to be hard to

tell but that is Southern air Temple

where in was born and I have that in the

vision board as well ultimately I really

just I can't explain how much this show

means to me he's like golden scene of

A's past and I don't know man just the

storytelling everything behind it hit me

on such a deep level I also really liked

the anime Sword Art Online um mainly the

first season with cutio and his

storyline of being stuck in that video

game and I don't know my my entire youth

um for second grade all the way to like

I mean now basically too has been very

taken over by video games and just that

storyline like the character Tito really

reminds me of and I truly view life as

like a video game that we're all a part

of and I don't know that show just

resonated with me on a very deep level

um Jay Alvarez uh just as a human being

and like the tattoos he has has been

such a huge inspiration in his videos in

like 2014 and 15 really struck a core

with me and kind of showed me how much

the world has to offer and really killed

a lot of limiting beliefs Within Me of

like certain things you could achieve at

certain ages and just his overall

aesthetic and outlooks on life were

something that I really resonated with

so much so that I hunted down his tattoo

artist just to get a style similar to

his ultimately we also have some travle

stuff up here I I've always wanted a

Lamborghini ever since I was young so I

turned that in there I really want to

visit Dubai and just trap of the world

as much as I can and I really like the

Aesthetics uh really like high quality

homes and buildings and I really want to

live in some sort of like high-rise

apartment it is very minimalistic and

futuristic and then down here we have a

building that I would love to own for a

company void energy which I have

ultimately had to put on pause which

sucks or due to the upcoming recession

so in order to best Safeguard my wealth

I realized that it's probably not smart

to open up one of the riskiest business

models during a imate recession so

that's on POS for right now but that's

something that I would love to do is on

my own building uh on my actual vision

board I have to avoid Energy logo of the

company kind of made here on Photoshop

yeah ultimately these are images that

really strike a chord in me and really

motivate me and excite me about the

future next we have some different words

so I have obsessed up here destined

patient fate I will never give up I

worthy 100,000 profit a month that is a

goal for me abundance and ultimately

these are words that I kind of need to

need to hear and things that I need to

embody to reach the goals that I have

personally so putting words like that on

your board are going to very very

impactful which leads us into number

four we need to figure out some words

for youris board put together a list of

words that you think explain the person

that you're going to have to become

explain the level of reality you will be

experiencing things that you can look at

your vision board or really feel and get

excited about now let's quickly jump in

how to make this Mission board the first

thing you need to do is locate what type

of board you want to make I have all of

mine own cork boards you can see the one

right there and the two right there but

you can essentially draw anything you

could put just pictures blank on the

wall you could grab a white board and

just put them up with magnets you could

just tape images on toer it doesn't

really matter what your board is the

main thing is it needs to be really

close to your computer where you're

going to be working so you can see the

board daily I'll show you guys real

quick we have three right there one more

right there then two over there and warm

up there essentially my entire office is

surrounded by him so I can't really

Escape it and anytime I'm feeling down

or discouraged I can just look at them

and kind of eras in her frequency so

once you've located your board you need

to figure out exactly where it's going

to go inside your the next step is

locating the images you want to put on

and set up all the text and really just

organize everything so you can print it

all out cut them up and put it on board

easiest way to do all this is going to

canva.com ultimately we're going to be

using canva for the entirety of our

e-commerce Jour it's a $12 subscription

each month but I promise you it's worth

every single sent Cana is an absolute

necessity through this course we first

need it to design our vision boards we

will then be using it for Lobo designer

and tons of other things moving forward

below this video in the description I

have an affiliate link that should give

you an extended free trial so make sure

you click that link it is also an

affiliate link so it does help me out

and I really appreciate it Cana has a

ton of images in its own library and a

ton of amazing fonts so you should be

able to find almost everything you need

there when it comes to images you can

also use Google images or unsplash.com

to find more kind of aesthetic higher

quality images now this next part is

important you need to find your board

and grab a piece of paper and hold it up

next to the board to see the relative

size of a piece of paper and how it will

fit on the board let me show you so

right here we have my visit board and a

piece of paper next to it ultimately

when we jump into Cano we need to create

a design template that the same size as

paper so when we're on Cana we can grab

our images and put them on this piece of

paper to understand how big they're

going to be when they actually come onto

the board this is really going to help

you design the board with perfect

Dimension sizes to understand how

everything's going to look and really

assemble something that looks aesthetic

it is important though to put more

images than you need and more text

phrases than you need just in case when

you print stuff out if the sizes don't

really work you have more images to

throw in if there's any empty spaces you

need to fill it next to print outs and

images you can either do it at your

house or go to CVS they have a really

high quality image printer but I think

it's kind of expensive so you can also

go to like office next or Office Depot

you can just look up the store and

you're now like call a local store ask

them for their email send them over your

canva designs and tell them you want

them print it out on the highest quality

paper they have next if you need to hang

up your board you need to get these

velcro strips these three end command

strips are really good they can hold up

to 16 lbs in weight what's good about it

is there's a sticky sign that sticks to

a the wall and a sticky side that sticks

to your board and then you can velcro

them together like this meaning you can

take your board off bring it back down

switch out the images anytime you want

to kind of upgrade your board and then

just Vel r stick it back onto the wall

now that our vision board is done let's

jump into our daily affirmations Journal

this is going to be a very important

part of every single day moving forward

every morning you're going to sit down

for 10 minutes in front of your vision

board Conjuring up the emotions this was

your Cur reality how would you feel

Conjuring up emotions of gratitude and

appreciation acting as if this vision

board reality is your curb reality you

want to act as though you've already

achieved everything on this board

feeling that level of gratitude towards

yourself for achieving it and towards

the universe God or your higher self for

helping you on your path to achieving

that reality if you sat in front of your

vision board for 10 minutes each day

doing this this will quite literally

raise your frequency to the exact level

of that reality of those goals and we

know if our inner World frequency is

high than our outer world has to align

with it this will essentially speed up

the process of your dreams becoming a

reality after we've done that for 10

minutes it's really important to pull

out the affirmation jur and we want to

write down affirmations and statements

that resonate with our new found self

and our new found reality writing down

statements like this and putting them

out into the universe is extremely

powerful you can do them verbally as

well as write them but these statement

should be a direct reflection of your

future self and the reality your try to

create here is a list of example

statements you could write in your

Journal State I am worth $10,000 a month

profit I'm so grateful I achieved my

exact goal on exact I put in work and

stay diligently focused on dreams and

goals bringing them to r i operate at a

frequency 20 times higher than others

around I am strong smart and perfectly

equipped with every tool I need for

Success others feel my frequency when

they are around me and it inspires and

uplifts them to others look at me for

guidance and help I bring light and

happiness to everything around I'm

worthy I will acheve I am the master of

F each warning you need to be sitting in

front of your vision Bo for 10 minutes

and spending 10 minutes on your

affirmation Jour there's no rules to the

things you write but they need to be

statements that you personally resonate

with and you think EMB bodying that

future self and future go lastly before

we wrap this video let's talk about some

practical like changes you can make to

help you resonate with this new self and

new reality the best thing you can do is

start changing your environment start

going to fancy restaurant start treating

yourselves to things you usually would

you need to stop focusing on scarcity

and lack stop looking at Price tags stop

limiting yourself to the Realties you

can experience you need to start

focusing on abundance this is our time

to take action and to show ourselves

that we are worthy of this change to

show ourselves that we are in control

that we can actively break out of this

old identity assume a new one and start

rhyming in this new environment this new

reality that we are going to actively

create consciously it's important to

match these inner World changes with

outer World experiences obviously only

do things that are within your means

that you can afford to do but if you're

truly trying to level up it's very

important to show yourself that you're

worthy of local in that you can spend

money with yourself it's really

important to cultivate that new

environment go to that fancy restaurant

once a month go look at a fancy new car

on the dealership go look at new clothes

and designer stores if that's something

you're interested in go drive around a

really nice neighborhoods and imagine

what it would be like to live in these

houses start setting your frequency

higher start setting your focus and

start aiming higher imagine all these

things are yours already the only thing

that's truly separating you and them is

time the moment you change your inner

frequency these things become yours

instantly the only reason they are yours

in this exact moment is because it takes

time for the hour world to bend to your

wible and match with your newly set

standards guys money is all around

millions of dollars are in circulation

every second spend some turning tapping

into what that me see money up close see

wealth up close see abundance feel

abundance you guys need to understand

that there's people making millions of

dollars a month you making $10,000 a

month with your Ecom restore isn't even

a drop in the bucket of the amount of

weal fits out there promise you you can

do this it's very important to hold this

new identity this new reality and this

new future very close to your heart you

need to baby it nurture it and protect

it at all costs remember it's okay to

feel disconnected forun things to feel

discouraged to feel low frequencies it's

okay to feel unworthy at times but in

those moments you need to sit down with

your vision board and you sit down with

your aerations journal and charge back

up your frequency charge up your actions

charge up your emot emotions you

believes and you sense about remember

that life always abs and flows but you

are always able to control your reality

and get back the past anytime you're

truly feeling down and discouraged close

your eyes and picture your future self

in 10 years they have accomplished

everything you set out to accomplish

imagine they kneel down to you and lend

a helping hand lifting you up towards

your goals inspiring you and showing you

that you can do it your future self is

always there to lend a hand to you in

all honesty they probably love you more

than you love yourself in this exact

moment they're truly there to call on

them any time no one will ever have your

back like your future self will also

feel free to do this with your past self

one of the most powerful things that

happened to me throughout my experience

in going counseling was the counselor

told me to Envision my past self going

through all these traumas going through

these horrible events that I was there

to witness and told me to imagine my

current self now going and hugging and

helping and being there for my ERS self

and truly we did like a full meditation

we did this whole thing and that was a

very big breakthrough for me and it's

also very strong to be able to do that

with your future self picture your

future self that's achiev this coming

down and helping you on this path

because I promise you guys anything that

you could achieve in your ground you

could achieve in your reality and time

is non-existent that future self is

there to help you you can call on that

that's truly something else also feel

very open and free to communicate your

struggles and issues in any down times

with commun we will always be there for

you and Happ your back remember to stay

away from pessimistic views coming from

a place of negativity and just outright

complaint we always want to share our

experiences in a positive light but it's

truly okay to express your emotions to

express how you feel and where you

currently are in life you're always

welcome to express your situation I just

want to make sure it comes from an

optimistic Viewpoint and ultimately guys

that wraps up this video it was

extremely long I've been filming for an

hour and 44 minutes already but I want

you guys to understand that everything

I've shared with you is food for thought

these Concepts truly are seeds once they

are planted they can take growth and

really teach you a lot about life let

these ideas perspectives and thoughts

teach you over the next couple of months

apply this information to different

moments through letting that seed of

understanding take root and grow into

something beautiful you'll be mind-blown

at the amount of insight and open doors

for you on the path towards achieving

the future you desire here are your

actions read the untethered soul and the

for of rement create a new set of

Standards cultivate your winner effect

by staying true to yourself remaining

disciplined and practicing your new set

standards create your vision board

purchase a daily affirmations Journal

start creating a new environment for

your new found idea clean your room

rearrange things set a new stage for

yourself is the main character in this

movie of

Life all right so we just took an

extremely tiny glipse into the rabbit

hole of spirituality I know those videos

must have seemed really long but I

promise we barely scraped the top of the

iceberg but now that we slightly

understand how our inner World works and

how our outer World functions with these

seven universal principles it's now time

to connect our inner world and our outer

world together taking full control

aligning our actions emotions beliefs

and identity together towards our goal

for massive

[Music]

success

[Music]

we're going to be accomplishing all of

this through one little chemical in our

brain and that is dopamine so what is

dopamine you've probably heard about it

before but don't really understand the

full extent of it dopamine is

essentially a navigational chemical in

our brain dopamine is designed with one

single purpose in mind to help you

navigate and take certain actions and go

towards certain directions in life

dopamine essentially programs your

subconscious mind and and primes it

towards what actions you should take it

does this through rewarding certain

actions with large spikes of dopamine

and the feeling of dopamine and hitting

a large Spike of dopamine is essentially

feeling a large sense of pleasure and

fulfillment this process is essential to

Nature in ensuring that the action of an

individual aligns with the best actions

to take for the further evolution of the

species here is an example a fox is

hungry so it searches for food after

hours of hunting it kills a rabbit as

it's eating the rabbit the brain rewards

it with a huge Spike of dopamine another

example there's a male Fox attracted to

a female fox they mate and their brain

rewards both of them with large spikes

of dopamine the reason I brought that up

is because food and sex are the primary

example of a natural dopamine release

the brain releases this chemical as it

realizes that this action further

evolves the species as a whole through

rewarding the animal with this large

dopamine Spike the subconscious realizes

that if it keeps doing these actions it

will keep getting those dopamine spikes

since animals obviously have lower

levels of consciousness than us it's

very important that dopamine can be

released to help them navigate which

decisions to take throughout life but

the most important part is it's getting

the animal to repeatedly take these

actions usually any task that rewards a

large amount of dopamine is a pretty

challenging and hard task to achieve or

accomplish that is why the brain

provides this huge Spike of dopamine it

essentially acts as a motivation for the

animal to do hard tasks knowing that

it's going to get that dopamine Spike at

the end the brain provides this dopamine

spike is basically a huge chemical form

of motivation that ultimately allows the

animal to accomplish impossible tasks it

will go through physical pain hunt for

hours and do anything it takes to get

that dopamine hit ultimately tasks that

it probably wouldn't do if it wasn't

subconsciously programmed to understand

that the dopamine reward will be at the

end and since humans are glorified

animals we have the same process

ingrained in us and honestly we would

not have the reality we know today if

nature didn't somehow create this

process over the years as Humanity

started to evolve evolved scientists

started understanding dopamine and

really doing research on how this

process works scientists began hooking

up devices to rat's brains that would

stimulate their dopamine receptor if

they took a specific action essentially

they created a little button and anytime

the rat would go over and push it it

would get a huge Spike of dopamine to

their surprise the rat became completely

obsessed with hitting that button it

would ignore its food it wouldn't drink

water it would go through electrical

currents it would walk over painful

objects just to hit the dopamine button

there was almost nothing they could do

to stop this rat from running towards

the button and hitting it and of course

Through The Years corporations got their

hands on this information and began

creating products and services geared

solely towards stimulating our dopamine

receptors and over the years eventually

being able to create nearly perfect

dopamine releasing systems Tik Tok is

probably the best example of this

truthfully the algorithm that runs Tik

Tok will go down in human history as the

most powerful and effective dopamine

releasing system Humanity has created so

far essentially every business you can

name name utilizes this information to

get you coming back to their products

and services over and over and over

again just like the rat sacrificing your

future success your money your time your

freedom sacrificing relationships and

basically anything just to get your hit

of dopamine with porn fast food drugs

video games social media movies TV shows

the list basically goes on forever you

see dopamine was designed to be released

after accomplishing a huge challenging

task like hunting or finding a mate now

you can simply get huge dopamine spikes

by reaching in your pocket and grabbing

your phone this is ultimately what

allowed our species to evolve into a fat

lazy confused unsatisfied mess we're in

today and essentially we're programmed

into this kind of dopamine slavery at a

very young age basically through our

unconscious parents who string us along

into all these unhealthy behaviors that

are basically just social norms at this

point think of what you would do as a

child before going to school you'd

probably eat your sugary horrible

breakfast of like like ego waffles or

cereal and you're probably watching

cartoons the same time you were eating

that breakfast from a young age our

dopamine receptors are rewarded for

behaviors that take zero effort as this

kid is eating his sugary filled

breakfast he's getting hit with a huge

Spike of dopamine that's because sugar

is hard to find in nature so when an

animal would find it they would get hit

with a huge Spike of dopamine but

nowadays all you have to do is go

downstairs open up some plastic

packaging and get hit with the same

amount of dopamine that an animal would

get hit with after days of hunting plus

meanwhile this kid's watching cartoons

as he eats this sugary food meanwhile

the cartoon is programming him with

whatever agenda the media company's

throwing at him but also when you're

watching shows you kind of

subconsciously view yourself as the

character so if the character

accomplishes something you get dopamine

releases as well ultimately you get the

point it's pretty easy to see that in

our modern world we're almost doomed to

live a life of dopamine slavery train to

succumb to our lowest virtues and values

in order to get our dopamine hit as we

grow older it turns into drug use porn

addiction and we slowly progress into

worse and worse behaviors searching for

the easiest path to dopamine the more

you do these instant gratification based

actions the less dopamine is rewarded

each time which essentially forces us to

walk down this breadcrumb path to hell

and being woken up to information like

this is not too fun it has a pretty dark

nature realizing that our entire Society

is built off systems like this to

realize that systems like this were

consciously created by others realizing

that the true people in power in this

world want mindless slaves who

distracted by their own Primal urges who

are too dumb to question anything and

ultimately just people who accept

reality and will work to just simply

survive but with all that being said

essentially no one is to blame for your

reality but yourself greed will always

take over people companies will always

optimize for the most profit and

governments will always want mindless

citizens or it creates too much of a

problem for them to manage everyone at

the end of the day you own your own

inner world no one can take that from

you no company no system no government

or any amount of dopamine can take over

your inner world and suede you to take

actions you don't want to take unless

you allow your actions emotions beliefs

and identity fall into resonation with

statements like I'm addicted to X I'm

not an overachiever I don't have what it

takes I'm depressed I've always been

like this I can't change you see

ultimately words are spells that create

your own reality the thoughts you think

and the words you speak quite literally

cast spells around you why do you think

it's called spelling ultimately this is

why I've gone so so deep with explaining

your inner world so I could present you

with this idea today and we could

ultimately come to this conclusion

together you are the one that's in

control of your life you're simply not

limited by anything some of you might

believe you're depressed maybe you've

even been diagnosed maybe you take

medications maybe someone told you you

have a chemical imbalance in your brain

and you're doomed to live a life of

depression that all you can do is take

mind-numbing medications to hopefully

manage it for the rest of your life and

maybe you agreed maybe you allowed that

information to Res resonate with you

maybe you allowed that statement to

creep into your identity maybe it took

hold of your belief system maybe it took

power over your emotions and started

affecting your daily actions you see the

most powerful way to control someone is

through changing their identity can you

see how just accepting one identity

statement ends up with you being fully

controlled by it if you align your

identity with something and your beliefs

fall in line with that identity then

your emotions are governed by it and

then ultimately changing your daily

actions completely boxing you into the

reality of what whatever identity

statement you resonated with if you

don't want to feel depressed you simply

cannot identify yourself as someone with

depression I think ultimately a lot of

people in our society have allowed

themselves to resonate with statements

that limit themselves that give out the

control that they naturally have as an

individual I think a lot of people in

our society have also Fallen victim to

millions of different sources of

dopamine becoming completely addicted to

them and pushing that dopamine button

has become their only sense of

fulfillment in life accomplishing

nothing searching for the easy way out

hoping to become rich with minimal

effort subconsciously thinking that true

fulfillment can come as easy as all

their addictive forms of instant

gratification everyone is used to

receiving fulfillment in a blink of an

eye everyone has such a low expectation

of what it takes to feel real

fulfillment and success in life let's

think about video games through a couple

minutes or hours of hard work on a video

game you can level up your character get

access to new weapons rank up and make

tons of money inside the game reaching

all sorts of levels of fulfillment

through easy to reach dope mean releases

that the game developers consciously

design to keep you addicted to their

game the game of life doesn't have these

little breadcrumb paths to dopamine they

easily allow you to feel dopamine and

senses of fulfillment without conscious

mental activity in life you can put

months or years of work into something

without a single milligram of dopamine

being released having almost nothing to

show for your successes life is on a

scale 1,000 times larger than these

video games then these Tik Tok

algorithms sugary food and porn sites an

animal will hunt for days on end working

their asses off just to Simply eat to

get their dopamine released meanwhile

all we have to do is go through the

McDonald's drive-thru and we're still

pissed if we have to wait 5 minutes in

line to get our sugary saturated empty

carb piece of meal that releases 10

times the dopamine that the animal would

receive through a full day of hunting so

if we want to break free from a lifetime

of social programming and dopamine

addiction the best thing we can do is a

dopamine detox dopamine detoxes are a

huge and absolutely essential component

for Success if you're living in a

reality that even slightly mirrors the

one we've been talking about this whole

time then one of the most beneficial

things you can do is rewrite your story

and recreate yourself on your own terms

I thought it would be perfect to bring

up the topic of dopamine detoxing once

we went over all the inner world work

explaining the vision boards The Daily

Affirmations so we can now utilize the

last Keystone the last nail in the

coffin to finalize our success and truly

create the lives we desire so what is a

dopamine detox a dopamine detox is

essentially the process of rewriting

your brain through reprogramming your

dopamine receptors we do this by cutting

out all forms of instant gratification

essentially anything that has the

ability to spike your dopamine without

requiring a ton of work needs to be

completely cut out of your life then we

replace these old dopamine habits with

new real habits that give us a real

sense of dopamine essentially if we do

this properly we can only receive

dopamine through accomplishing long form

tasks or overcoming large challenges

this will give us a natural real sense

of dopamine and get us away from all

this synthetic dopamine that's

produced through these addictive based

systems products and services that

ultimately turn us into consumption

slaves basically there's two people in

life we have consumers and we have

almost everyone in our society is a

consumer they are Mindless Drifters

modern-day slaves dopamine addicts with

one goal in mind while on the other hand

we have the path L traveled we have the

prod producers people who create things

people who live life intentionally and

consciously people who live in line with

their purpose and passion essentially

people who receive dopamine through

healthy and real sources people who

receive fulfillment based on their

conscious actions and efforts these are

the people we want to become so here's

how we do it we're going to be cutting

out every form of instant gratification

we possibly can things like video games

porn junk food music social media movies

TV shows drugs alcohol and replace all

these bad Habs

with new healthy ones that actually give

us a real sense of fulfillment and

achievement things like working out

meditating eating healthy working

towards a specific goal something that's

on our vision board actively working

towards that reading yoga stretching or

just simply setting out in nature

through this process you quite literally

reroute all your chemical and neural

Pathways within your brain and body by

cutting off every form of instant

gratification we naturally can only be

rewarded with dopamine through delayed

gratification through actually

accomplishing things that get us towards

the life we want and the person we want

to become here's the secret dopamine has

to be produced can't turn off dopamine

ever the only thing you can do is change

the direction that dopamine is pointing

towards remember I called it the

navigational chemical dopamine is

essentially a compass and all of your

compasses are pointing down the path

towards hell through instant

gratification meaning you literally

don't have to work towards anything in

life dopamine is simply spawned out of

thin air by going through a drive-thru

or sitting on your phone and once

everything in life is handed to you

that's when things can begin to turn

dark if you have zero challenges in your

outer world you begin to create

challenges in your inner world this is

because as human beings we are naturally

designed for Progress dopamine must be

released we must work towards bettering

oursel for the Improvement of the entire

species this is why dopamine is here

this is the essential purpose of

dopamine so if we have zero stimulation

from our outer world the mind starts

creating problems for you to solve you

start getting faced with challenges and

tasks in your inner world just so you

can levels of dopamine by solving these

problems in your inner world so if

there's no stimulation from your outer

world the mind starts creating problems

you can solve so you can get your hits

of dopamine you start getting faced with

challenges and tasks in your inner World

which is completely unnecessary you

don't need that in your life mental

issues only manifest when you have zero

sense of stimulating work in your outer

World let me say that again mental

issues only manifest when you have zero

stimulating work in your outer World Now

that statement opens the door to a six

module course itself and a large list of

a ton of other things but I want to

Simply leave it at this a dopamine detox

is an essential part of success you must

break the tie from being an unconscious

consumer and migrate into the lifestyle

of the producer the Creator the

conscious and intentional being here is

my exact protocol for a full-fledged

dopamine detox you will have to follow

this protocol for one week with zero

exceptions here's my Protocol no porn

and masturbation no alcohol or drugs no

breakfast you must do intermittent

fasting no unhealthy or processed

Foods no Mindless entertainment

through social media movies TV shows

YouTube none of it you must work out

every single weekday even if it's just

for 30 minutes you must drink as much

water as you can each day I try to do a

gallon every single day you don't have

to do a gallon but I really advise it

you must meditate for 10 minutes each

day you must Journal your thoughts and

feelings for 10 minutes each day and you

must read 10 pages a day you must work

towards your desired goal for 2 hours

each day so that would be our Drop

Shipping Store trying to get the $10,000

profit a month you must get 8 to 9 hours

of sleep each day you must spend 30

minutes outside even if it's just

sitting in grass or going for a Mindless

walk this one's a hard one you can't

listen to music the entire week you also

must adapt into cold showers you can do

a normal shower but you have to turn it

to cold at the end of the shower at

least and try to get into taking full

cold showers if you can and lastly you

must have absolutely minimal phone time

no more than 1 to 2 hours a day and try

to keep all of your tasks on your phone

and on your computer as organized

conscious activities that are going to

progress you to become the person you

want to become now I know that protocol

is absolutely insane and for doing that

for a full week is honestly one of the

hardest things I've ever done in my life

anything you've been avoiding in your

life must be addressed at this time

since you'll have a large amount of new

free time since you have no distractions

anymore you have the time to explore

yourself to explore your reality and to

explore the things you've been running

running from your entire life through

distractions most of us don't even

realize the things we're running from

through avoidance distractions and

instant gratification so when these

things are gone you essentially see an

entirely new side of yourself your mind

your actions your reality everything

it's almost like you gain a new level of

Consciousness that you've never had

before this is your time to heal to kill

your old self to solve problems and

actively recreate yourself through

conscious and decisive action we are no

longer going to run away from our

problems we're no longer going to hide

in instant gratification and Mindless

distractions this process is essentially

going to shine a light on your soul and

on your entire life as a whole showing

you things you didn't realize before

bringing up emotions you forgot in order

for you to process them I promise these

seven days are going to be like anything

else you've ever experienced and it's

going to be extremely hard I followed

this protocol last year this exact one I

even had some more rules on top of it

and truthfully it was so hard to get

through all seven days on day five I

found myself just angry just frustrated

and mad for no reason so many emotions

were rising up from my past and I was

forced to process them there was nowhere

I could run there was nothing I could do

to distract my mind and ultimately I saw

a new level of reality I was able to

analyze my thoughts and actions and

truly see myself from a third

perspective I promise the value you're

going to gain through these seven days

will exceed any expectation you have for

the process the beauty about dopamine

detoxes is that you don't have to do

this forever you don't even have to do

this for a long time it's it's one week

out of your entire life you just need to

accomplish this hard reset in order to

break free from the past and consciously

create a meaningful future moving

forward and then you're done you don't

need to follow this protocol forever

because now moving forward into the

future you're going to have this

understanding to help you navigate

correctly through the actual decisions

you want to make you will no longer fall

into unconscious pattern habits and

actions but if you do you can just do a

simple dopamine detox again it is

healthy to do these one or two times a

year just depending on whenever you need

it and if this exact protocol seems too

challenging you can do this for a 3 to 5

day time period or you can do a full

7-Day period with less rules and slowly

work your way into doing a full 7-Day

dopamine detox with my exact protocol

you're welcome to go at your own pace

but I promise you if you have the

courage to jump into the deep end and do

the full 7-Day protocol I promise it'll

open your eyes in a way you could never

imagine and it's ultimately worth all

the pain and struggle of jumping into

the deep end now since you have to read

10 pages a day this is the the perfect

time to pick up the book The cabalan

that I mentioned before as well as the

book the science of getting rich you

need to finish these two books before

anything I ultimately have a list of

like 30 books I can recommend you guys

but it's extremely important to get to

the other books when you're ready for

them before we end this video I want to

quickly reiterate how powerful this

process is dopamine is quite literally

the most powerful and potent form of

motivation that exists on the planet and

I'll show you how through a little

example think of your Consciousness

think of yourself as a little Surfer out

in the ocean now think of dopamine is a

massive wave essentially an unlimited

source of power previously this immense

power this huge wave was driving us in

the wrong direction forcing us into our

comfort zone and it was directing us

towards that path to Hell through

instant gratification addiction and

endless consumption but now that we have

changed the direction that this

navigational chemical is pointing we

literally have an unlimited source of

power behind us to take us absolutely

anywhere we want to go in life all we

have to do is ride that wave choose

choosing the direction we want to travel

this wave will never die all you have to

do is keep writing it once you

accomplish this dopamine detox it's

important to give yourself a pretty

large reward like we said in the first

video it's extremely important to

celebrate your successes and this is a

huge success a major win for your

long-term growth and self-improvement

make sure you treat yourself but you

need to be careful there's only one rule

with that you can't reward yourself with

allowing yourself to do negative habits

here is a perfect example I just

finished my help me detox so now I'm

going to watch porn and smoke weed again

this literally just puts you back in the

circle of self-sabotage taking you

further away from your dreams and

changing that navigational chemical to

point back in the direction we just

worked so hard to change you need to

reward yourself with things that bring

you closer to the person you want to

become we need to think of our future

self as a millionaire that's

accomplished all of these goals how

would that person reward for tasks they

accomplish they'd probably go buy

something nice go on a very nice

vacation get some new clothes go to a

fancy dinner help out the people they

love treat yourself to things like this

even if it might be a little bit hard on

the budget reward Yourself by showing

yourself what wealth looks like live a

day in the wealthy man's life go to a

fancy dinner get some new clothes go

look at new cars go look at new houses

just be in the environment of these

things reward yourself in ways that will

make you feel proud of yourself at the

end reward yourself with actions that

resonate with your new found identity

and lastly we'll leave you off with our

action steps number one begin your

dopamine detox protocol go make a post

in the community group with your exact

protocol the amount of days you're doing

it and the exact day you're starting

once you finish this protocol come

revisit your post and let us know what

you learned and what you experienced

number two read the cabalan and the

science of getting rich little tip I

like to order the book on Audible and

have a physical copy so I can listen to

it as I'm following along and number

three get ready to finally jump into

module 2 and start our journey into

e-commerce

hello hello ladies and gentlemen welcome

into the second module I have put an

ungodly amount of work into organizing

this and perfecting it and I'm quite the

perfectionist so I can quite confidently

say that this is one of the best things

I've ever made and something that I am

the most proud of this course means a

lot to me and this community means the

world to me I truly understand my duty

to you guys and I can promise you it's

the highest priority in my mind to make

sure you have an absolutely amazing

experience going through this course

being a part of our community and in the

end of the day everything that I do is

to provide value to you guys seeing you

guys grow gives me the most fulfillment

I could ever imagine it's very deeply

aligned with my purpose with my soul and

something that I just truly enjoy doing

teaching and seeing people grow is one

of the most fulfilling things I can

imagine so with all that being said

let's go over what I'm talking about in

today's video today we'll be diving deep

into one of my Tik Tok stores that's had

some pretty notable success this store

was operated solely through Tik Tok I'm

going to be breaking down basically

everything you guys could want to know

the products the ads the website how I

found the product and everything along

those lines I started this store

basically at the exact same time that

Tik Tok ads were born so this store was

where I learned everything this is the

store where I tested everything and

really found the strategies that work

for me today so without further Ado

let's Dive

[Music]

In

Al righty boys welcome into the back end

of my first Tik Tok store so I believe

this is the first time we've gone into

the computer together no no um webcam no

fancy Studio setup so in this video I

wanted to be more candid and relaxed and

basically just break down my store show

you guys anything and everything you

might want to know anything you might

need to know so you can replicate these

successes on Tik Tok yourself so this

store was done solely through Tik Tok

looks like we started around August yeah

August September is first month I like

30k in sales yeah we had we had some

really big instant

successes if you take two seconds to

look at the graph you can see there was

a lot of issues a lot of um big tanks

and sales huge explosions big tanks and

I'll really really dive into everything

our average sessions was a little bit

more you usually want to see sales

higher than this number customer rate

return earning was pretty decent I'll

also be going over my biggest Facebook

store that I had and um showing you guys

literally all the analytics and

everything for that and so it'll be

interesting to see how the numbers

compare and contrast um but yeah

1.43% um returning 2.26 conversion rate

I believe that's pretty standard average

order value was 34 but we bumped it up

here at the end and I'll talk about how

I did that had almost 20,000 orders here

you can see the personalized necklace

was the top product and we'll get into

the whole website almost 99% um traffic

on mobile I'm guessing the desktop

people saw our Tik Tok ads and then came

in later on the computer they opened an

email from us or something along those

lines so we primarily targeted the US

that's pretty common for all the stores

that I run Canada and UK definitely had

some notable um sessions China in there

too as well that's kind of funny I think

that might have came from organic cuz we

we definitely never targeted China but

yeah these are some of the numbers so

let's jump into the store so if we hit

here you're going to be very

underwhelmed very very underwhelmed and

there's there's some ups and downs with

this store so this was the the testing

store if you will this is where I really

learned everything with Tik Tok and kind

of got my feet wet and saw successes and

overall for kind of like having a

testing store being able to hit almost

um 800,000 in like a year is pretty good

in my book but this store is basic and

I'll tell you why it wasn't kind of

developed into higher levels later in

this course I'm going to be going over

like literally hundreds of websites

showing you what's good what's bad

different brands all those good things

and you'll notice through the video that

I'll do later that this is a very bad

store this is a very simple store it's a

very easy store it's it's nothing

special at all but it was still able to

bring in 770,000

so this is the store to give you kind of

a story line of how it came to be the

first thing I want to go over is this

the Vintage photo keychain this is the

the product that started it all so let's

go to the product page again

underwhelming very very underwhelming

it's almost unbelievable to think that

this store actually brought in that um

amount of money but it just goes to show

you that um I think a lot of beginners a

lot of people that if this is your first

store you're going to be really caught

up and like oh I have to make my store

perfect or I'll never get sales or all

this money I spend on ads is just going

to go down the toilet cuz they're going

to come see a horrible website and never

purchase and honestly it's just not the

case you'll you'll come to find that in

my later video when I do case studies of

other people's stores and other brands

and break things down that a lot of

stores look like and they do

millions in sales right there's a lot of

Boomer websites they look really bad I'd

call this a boomer website for sure

right this looks horrible this is a

video I took in a spiritual shop with my

girlfriend that's her hands holding the

thing you can literally see me in the

picture it's like iPhone video 2 seconds

AliExpress images like it does not get

easier right and I don't recommend this

I'll be honest this store is still in

testing phase it was never branched out

into the full branding mode because this

was testing grounds and again because we

had so many issues it was too

inconsistent and there was um bigger

opportunities and other stores I wanted

to focus on instead of just this but

honestly if I took this to the full

brand mode like kind of what I'll show

you in the later videos of stores that

go into full brand mode I think this

could do Millions a month in sales

honestly I think it it could fully take

over the whole industry and honestly I

think this product's decent right now

but be careful with me saying that a lot

of people are obviously going to go jump

in and try it so um be aware of that

yeah to break down kind of how the store

came to be my Facebook ads were down I

got taken down Tik Tok was uh just

coming out and I wanted to jump into it

and I had a friend that recommended me

the the relationship Niche he said um

it's it's doing well on Tik Tok I have a

store that's doing it why don't you go

give it a shot so I looked up products

that kind of fit this relationship Niche

or like a a gift for a loved one and

that's obviously where the name came in

super simple like this is just text on

canva guys like boys this is as Bare

Bones as it gets right so attempt this

product and the reason I chose this

product is because I found a good video

ad for it so I did what you'll later um

come to understand is the reverse method

the reverse research method which we'll

get into later but I found the video ad

first so that gave me the framework of

everything I needed cuz if you find a

winning video ad you see advertisement

on Tik Tok tons of views tons of likes

it shows that that's a winning product

and it also shows a winning video ad and

it also shows a winning website it also

shows a winning product description and

so on it shows an entire blueprint if

you will of a good product so I found a

really good video ad and um basically

just took it honestly I basically just

took their ad um I outperformed them on

advertising on budget and uh believe it

or not this website was better than

theirs which is pretty sad to say but

yeah this product took off and this was

um basically probably up to here

probably around 200

300K was brought in and around January

something really cool happened so I mean

yeah go go visit this website loving

surprise go study it little 10% woo

everything's designed for mobile so so

do keep in that do keep that in mind um

the the desktop version is not the best

but it's it's pretty ass in general but

anyways something amazing happened

January I found this brand where

Felicity so these guys to give a brief

history on them they started as like a

pet channel so the dude that runs this

he was running or maybe still is running

a very big like dog page some Instagram

page at like millions of followers so

they started selling these dog rings and

they they started selling um this pet

necklace and then they found the heart

necklace and then they just really

branched into like Photo custom photo

bracelets everything and so I saw some

advertisements for this product I was

like ooh loving surprise doesn't that

fit perfect maybe I can out brand him

right maybe I can outwork this guy maybe

I can take some inspiration from him

take this product and go even further so

jumped into this product and that's when

we saw basically this Spike so it it

might have been this one here a little

bit too but these big um divots these

big horrible downfalls were ad accounts

being taken down and this is still an

issue with Tik Tok a little bit but not

as much because you have to understand

that Tik Tok was basically birthed in

like this time period right like right

around here so it was brand new

absolutely brand new there's issues

there's a ton of things and my ad

account got taken down many many times

but basically this product was probably

like over 400,000 so definitely um maybe

even five honestly maybe maybe five so a

good majority of our sales were coming

from this necklace and sad to say I

didn't even Branch into the bracelet and

the bracelet is their top product right

now if you click their Google ad it goes

right to the bracelet so that's kind of

how you know their top product I'll be

teaching you guys a bunch of little

hacks like that but they're sending all

their Google traffic to their top

product right they're not going to send

it to their worst product so this one's

the big winner right here I don't know

if these reviews are legit but these

guys they're still kind of sleeping like

honestly you could still scale this

product up a ton and brand it in a way

better way I don't want to be like a

super big advocate for this product this

this kind of like industry because I

haven't tested it in a while and and

maybe it is dying maybe it is dead but

if you have good video ads you can make

anything come alive and and this was was

a really good product and it wasn't too

long ago right I mean depends what time

you're going through this course

Everything's Relative right but it was

it wasn't too long ago from when I'm

filming this now so definitely some um

potential there so we we tried some

different products um we did like a a

sterling silver kind of like a upsell

for it we try to jump into the pet Niche

targeting pet people making like pet

videos this calendar keychain took like

a little bit of buzz it maybe got like

10,000 in sales and just kind of fizzled

out we couldn't get good video ads going

for it and that's something you'll come

to find with Tik Tok and with Facebook

as well is your success is based on your

video ads honestly so obviously you have

to have a good product right obviously

you have to have a decent website at

least but um this is a a good example of

not having to have the best website but

truly at the end of the day the the

absolute best thing aside from having a

winning product because we know we need

that the most it's your video ads so all

these big influxes came in when we had a

really good video ad a really good video

ad right so oh our video ad died oh ad

account went down oh we got the ad

account back and then oh we got a new

video ad working really good so um

obviously I'll explain everything in

depth but that's a good kind of gist of

the storyline of the store and now I

want to jump into Tik Tok and show you

guys a little bit um about the ads we're

making and give you more context there

so loving surprise is the brand name and

if you'll notice here we have some

videos with some decent views we got 2

million 1.7 but there was way more so so

let's start at the the start of the

story you can see all of these video ads

for the little um keychain right with

the little photo in it then the calendar

didn't see too much success and then we

got the photo necklace going so we had

some ugc people these basically were all

of like our own personal videos but the

real thing that was bringing in the

majority of sales lowkey was basically

just grabbing where felicity's ADS so

let's let's quickly dive into their Tik

Tok so let's check some of their ads and

I think why I saw so much instant

success as I was able to outperform them

on ads um in the end of the day I think

the guy that's running this store is is

pretty good he knows what he's doing to

a a decent extent with e-commerce but um

I think um I was outperforming him on

ads because we had views um up to the 13

14 15 million on some videos and that's

where we were getting a bulk out of our

sales and these views aren't organic so

we'll we'll dive into a bunch of things

I'm I'm probably getting ahead of myself

in explanations but it's good to know so

this is what's called a spark post ad

and what that is is this is an organic

Tik Tok video they made it they posted

it on Tik Tok itself then they went into

Tik tok's advertisement platform picked

this video as the video ad started

pumping it full of money and that's

where all the views came that's where

all these comments came from so almost

all of these are spark ads so if we

understand that we can understand that

okay this video got a ton of sales but

it fell off around 9 million views right

or else he would have kept the ads going

it'd be a billion views right if he's

still making money he would have kept

going so that's a cool way you can kind

of jump in and understand how good a

certain creative is how good a video ad

is this one is a really good hook so

basically what I would do is grab these

videos I would use this hook this hook

um we never really used that hook but we

probably should have cuz it got so many

views and then we would put our videos

behind it so we' just grab their hooks

cuz basically the Hook's the most

important part I could have the best

product the best website the best video

ad in the world but if the first 3

seconds of my video ad are horrible then

the person Scrolls away right so I

didn't get any even though the rest of

the video as a proven video it gets so

much sales it's absolutely amazing it

doesn't matter if the hook didn't get

them also use this hook a ton used this

one a little bit but it wasn't um too

good and um I'll go into like legalities

I'll go into the issues of using

people's videos and you have to be very

careful right there's obviously the

little moral debate but there's also um

things you just want to be careful um

legal-wise and there is some kind of

gray lines there's some things you can

do but um overall my biggest thing I

could say is I don't recommend it I

don't recommend stealing video

but the only kind of caveat to that is

you can do it in the testing phase you

can do it when you're validating a

product and obviously I'm overe

explaining obviously we'll get into all

that stuff but yeah this was basically

the rundown so we were grabbing videos

from these guys and this guy was getting

pissed cuz clearly I was scooping up a

lot of his potential business and so he

kept trying to file what's called a dmca

claim um basically just saying that

we're taking like his pictures because

Tik Tok didn't really care he would try

to file things to Tik Tok they wouldn't

do anything so we filed something to

Shopify saying that hey these product

images those are my product images and

they were we were using his product

images but it's not really his you know

like he grabbed it from the supplier

anyway he grabbed it off AliExpress

whatever it's not like he took these

pictures with his camera took the

background out put it in and upload it

himself right he just got it from a

manufacturer and probably added this

part to it so it was kind of a petty

argument to make with Shopify just to

get us shut down so I had to go pay

someone to like do these 3D renderings

so they're all different whatever he

takes the store down and eventually I

think he filed so many complaints with

Tik Tok that they did take our video ads

down so we had about like five times

this in video ads we were pump in video

honestly probably like 20 times this

pumping video ads out taking and mix and

mashing all his clips into new ones bulk

testing them on Tik Tok seeing what

works scaling up budgets huge and we'll

go into strategies obviously but that's

basically what happened that's basically

it and if if we want to go into some

nitty-gritty of like oh what was your ad

copy oh what was your offer and all

those things I'll be real with you on

Tik Tok doesn't really matter get a good

product get some good video ads test

them a bunch let Tik Tok tell you what

works and then just run with it right

you might have a video ad like I thought

this video ad was really good need some

gift ideas that's what we specialize in

and it promoted every product 2K views

this thing I ran paid traffic to this

horrible absolutely horrible right so

you can't really have these

predetermined ideas oh this is a good

video ad you never know right you never

know until you post it you never know

until you run ad adds to it and kind of

see what happens but this was our

framework this is how we got all of our

sales now I also want to go over like

branding you can clearly see there

wasn't too much of it in here right

there's no custom content there's no

like brand ethos there's no like emotion

we're selling with the product which is

important but we're not doing that right

cuz this was testing phas store yes it

has potential of like loving surprises

relationship products so there was good

thought to it there was good framework

and good long-term potential there was

just no execution but yeah The Branding

the vibe was hey get something cute for

someone you love right something Custom

Custom Custom Custom Custom Custom all

these are custom products so that's the

route I was planning to take this and by

all means if if you resonate with this

if you think you could crush it on this

these products this brand it does pretty

good on Tik Tok and I bet it could crush

it on Facebook I haven't tried this

store or these products on Facebook but

if you if you want to go for it just be

aware that there's going to be a ton of

other students that do but essentially

that was kind of like the goal with the

brand is like let's focus on custom

let's scale out gifts let's find new

ones let's go crazy on influencers ugc

content all that stuff but we just kept

getting taken down from this guy he kept

going crazy and ultimately there were

some other stores that were taking off

that kind of got my eyes away from this

store now something I want to go over is

right here this little bump in our aov

average order value so when someone

comes to your store and they only pay

$30 and you have a product cost of

around I think this was like $9 $9 $10

was our average product cost that means

you essentially have like 18 bucks to

pay in ads right that's not too high but

if your average person is coming in and

spending 45 and your product costs 9

then we have a lot more room to have

like issues with ads to have ads that

aren't too good and we can still be

profitable or we can have ads that are

really good and just make way more

profit right so your aov is really big

you want it to be as high as possible

and what we did to get this bounce is a

couple things so something I will show

here is if you go to apps a lot of the

apps I have are taken down because when

this store shut down I was like I'm just

going to remove all the things that were

like expensive monthly costs like a lot

of these installed apps aren't on there

anymore and so like our email marketing

and our SMS retargeting like through

text messages and stuff isn't on here

anymore like I can't go back and go see

it all but something we did was after

someone purchases they instantly get a

discount code to purchase again so 20%

off potentially sometimes it was even 30

on like holidays or whatever and we

would say hey thanks for purchasing with

us here's 20% off your next purch

purchase so that would be in their

confirmation email right when they order

and that's basically where we got all of

these so that bumped our average order

value a little bit um cuz each customer

is spending more money so the next thing

we did was upsells like direct direct

upsells and apps not on here anymore but

basically if you ordered this product

you put your image in you hit add to

cart you would get offered a $5 gift box

and the gift box did pretty good if we

can see yeah premium gift box we had

4,400 people purchased that and we only

started selling it when we already

probably had around 5,000 sales so the

conversion rate like the amount of

people that bought the gift box was huge

we also sold a 2-year warranty for like

$3 or $5 or something and that's

basically what got our price up so we

had an extra like $2 here an extra I

think it was like5 or $6 for the gift

box and that's where we got this jump

from like an average 30 to a 45

something else we also did was when you

check out of the website there's an

option to give us a tip 5 10 15% and

that added in some aov so super um good

to knowe there that was something that

really helped we were really profitable

in this section before everything

ultimately got taken down and just kind

of decided to give up so when it comes

to like retargeting when it comes to

backend structures and stuff we just had

some really basic email flows through

clavio we had some basic flows on SMS

bump and I think it's like text cart or

something for SMS we had some a little

bit of Google smart shopping a little

bit of like Google retargeting and

honestly like retargeting on Tik Tok is

really ass so we didn't do too much

there and that was basically it like

this was not like the most neat and tidy

clean good example store right this is

just like stumbling into Tik Tok ads and

trying to figure out what works and and

it did work really good the average

profit margin was around 20% even

through all these big issues of getting

taken down so if we had a smooth Journey

this could have really gone crazy and I

could have put my full time into it and

it could have been branded and really

taken long term but yeah that just

wasn't the case and that basically

summarizes it guys and I'll show our

advertising strategies on a later video

when we get into that with Tik Tok so

guys that basically wraps up everything

with the store I know I didn't talk too

much about like the advertising

strategies and stuff like that but we

will get into that when we go over the

Tik Tok ads I just wanted to give a

brief rundown of what worked show you

some numbers show you some kind of

inaction stuff right like here's our

video ads like go check them out go see

what worked what didn't go check out

where Felicity these guys are still

selling they're still doing pretty good

you can go check their Facebook ads and

yeah I hope that kind of gave you guys

some good Insight you have any questions

there's any other things you kind of

want to learn about this store make sure

you go throw those in the community

group and when it comes to action steps

honestly there's not there's not really

too much on this right this is just a

case study I'm just kind of showing you

guys what was up what the journey was

explaining the graphs explaining the

numbers and kind of what happened so

hopefully you learned something good and

I will see you in the next video where I

will break down my Facebook store that

did 2 million in sales we'll see in

[Music]

there all right welcome in boys today we

are going to be going over my store that

I did 2 million in sales with and this

one was only through Facebook so kind of

an interesting contrast having a store

that was solely Tik Tok and a store

that's solely Facebook so I think these

are beautiful examples of showing you

guys different strategies different

potentials and the different approaches

that really work well based on the

different media platforms this breakdown

is going to be extremely similar to the

last one talking about my strategy what

products I did why I did it giving the

full story lines and giving you guys

basically anything that you want to know

or anything you might need to know to

see success in the story that you make

this store is interesting because

Facebook is coming back now Facebook has

had a ton of issues and overall I think

it is a burning bridge I think it's um a

ship that has set sail and is not going

to be coming back anytime soon but for

the time being Facebook is less strict

it is possible to get on there it is

possible to run some ads so before

Facebook really kind of dies out which I

think is its eminent future this old

strategy that I used to do is still

working I'm finding people doing it now

and I've met with some very high-up

people that have notified me that

they're still doing the same strategy

that I did back in 2019 and some of 2020

with this store that did 2 million so

interesting stuff we'll jump in all the

strategies give you guys everything you

need to know and I will see you in

there

all righty ladies and gentlemen boys and

girls this is the big store this is one

of my top stores this is street style

men so this is the store I did 2 million

in sales on Facebook ads thankfully

crossed the Milestone almost didn't

almost got stopped at 1.9 we have a ton

of sessions right so our number isn't

too close we usually want those to be

even or the sales higher but yeah this

this was my store from like

2020 to 2021 December 30th so this store

like fully died and then I started the

Tik Tok store right after so little

timeline stuff for you there we had a a

high average order value pretty

extremely low conversion rate it seems

like ton of add to carts but almost no

one reached checkout and this was kind

of due to we were doing worldwide

marketing so some people would add to

cart and they would have some issues

right like their their currency their

location their country something along

those lines would prohibit them

purchasing or their checkout process we

had a really high customer return rate

and I'll be real with you don't really

know why that one just might have to

remain a slight mystery I did do a ton

of email marketing I paid someone to

really dive in on this store and Crush

emails so I'm assuming it was from them

um I had a retainer of around I want to

say 3,000 a month something along those

lines and they honestly crushed emails

the the clavio account did really good

on emails you can see the top products

here space mesh sneaker durable leather

sandal sneaker turtleneck sweater and

another sweater so this store was kind

of around men's fashion well it was

around men's fashion but kind of more of

like a oh yeah 150,000 just from

marketing so this is just from clay I

believe so pretty decent there cuz we

only started or actually I think this

was me around here then they came in and

kind of blew it up so but yeah they were

they were working on it around the whole

time frame so clayo sales pretty decent

we had a ton of people from India and

Pakistan that would view the store I

think there was checkout issues for them

though so I think that's kind of why the

the conversions were a little bit low

there but yeah um shoes seem to do

really well in this store and what's

interesting is a lot of the people that

I'm finding still using this old

strategy are selling shoes so big big

value bomb there shoes on Facebook do

really good and they have a high

perceived value and really good margins

so super interesting but we will be

diving into that in one of the later

videos so we have 30,000 orders here and

and a pretty high aov so that's really

why this store did so good is that

average order value man having 62 bucks

as an average customer spending helps

you spend a lot more on ads it helps you

do a lot so let's jump into the store

and again pretty underwhelming we have

this one was a little bit better on

desktop but it's on the same theme is

the loving surprise one it's called the

turbo Portland theme and I can give you

guys a free download on it or I believe

you can literally just Google free turbo

Portland theme and grab that but here it

is we had some premium men's fashion and

and I did some decent quality testing to

ensure that these products were actually

high quality and we we really um kind of

went around that of this is like a high

quality Dappers men's wear fashion type

of brand and honestly like I guarantee

this was just a bunch of dads honestly

like we probably had a the average

customer was probably around 40 years

old but outerwear you can see instantly

that we had a ton of products an

absolute ton of them you can kind of see

where the the different strategies

started to develop but yeah with this

store did really good man 2 million in

sales in like a year it was like one

year I think it was slightly over look

at some of these things sadly sadly

enough boys these actually sold a lot

crazy like some things that you would

just never and this sold too it's just

like oh my God like who's buying this

man some stuff would just pop like I

think that is God awful hideous same

with that but they would just sell man

it was super weird so to go over the

strategy with this store it was

basically just bulk test products it's

quite literally it like I thought this

would pop this did horrible dude this

got like no sales like so weird like

Facebook is bizarre stupid as sure ever

literally got sales so weird man but

yeah this store the strategy was

literally just test like 10 products a

day import these products really quick

like look at this description man oh

little colors look like blue and then

Navy literally same color like just kind

of ghetto but simple right easy you you

know what you're getting with the quick

little description you'd put like a

little two sentences together and then

you'd have little based on five reviews

and there's some reviews in there I

think they they don't show up anymore

though cuz this story it's not in

commission like this is old man so I'd

have a VA that I would pick all the

products I'd bring them into overow and

we don't use overow anymore so this was

back in the day but I'd put him into

overow and then he would come in and put

the descriptions in I'd pick out the

photos and we would import like 10

products a day and just test them on

Facebook ads it was crazy but um shoes

did really good here's um a little I saw

someone ad advertising this today on

Facebook ads ton of likes so literally I

might have to start another Fashion

Store like this again and give it

another shot these did really good

where's our space smash this was the top

and I I custom made that photo on canva

and that's why it popped so the the big

secret in this one this is the second

best seller it was these little images

that I would make and it was super easy

right like you just put it on canva take

the background out I just looked up like

space picture and literally just put it

on and add a little Shadow like so easy

same with this like literally just put a

city in the back so dumb this one had

already came like that but I I would

make like cuz a lot of people there was

decent competition of people doing this

as well like bulk testing products this

one did pretty good too see I just put

these little backgrounds in them and

stuff but there was a decent amount of

competition and so me having a different

creative it didn't look the exact same

as everyone else cuz usually everyone's

doing this or this like the stock

AliExpress image so I would try to um

customize them up a little bit or add

like a carousel of all the images or do

these little tweaks to help help it um

do a little bit better we did a a

notable amount of sales in accessories

but I think the real stuff was like

shoes and outerwear like these did

pretty

decent man this is such a throwback

scene some of these haven't been in here

in so long but yeah this store did

really good some pants did great these

ones did really good these ones did good

yeah so the the main strategy to to

break it down is is basically just that

like so simple like run picture ads on

Facebook do some basic targeting throw

10 products into Facebook ads a day $200

Budget on each product and if it made

money great if it didn't who cares

because if you do 10 in a day usually

like two of them would be decent so

those ones would cover your cost and

then sometimes like one of them would be

a huge winner like this one like huge

sales like easy six figures just this

product so when you're bulk testing it

would just make up for itself right so

you would just keep throwing spaghetti

at the wall and wait for something to

stick and that was basically it super

super simple super easy just throw money

in ads you have a product that's doing

good just throw money in ads oh your

product burnt out fizzled out you

wouldn't focus on oh I'm going to make a

new ad of it or o I'm going to order it

to my house and make a video ad nope get

rid of the product get a next one in and

just go go go go go fast fast fast and

there are a ton of people still doing

this strategy I was kind of mind blown

some of the people that I've met

mentioned that they still do this

strategy this exact thing on Facebook so

the thing with Facebook and and we'll

get into all this stuff again jumping

ahead of myself just like the last video

that's probably something I'm going to

do a lot in this course but Facebook has

waves of strictness and waves of

leniency so when Facebook's doing good

when their earnings are good they're on

track they get very strict with the

people who can advertise but when

they're struggling like they have been

their earnings reports are down they're

losing a ton of money stocks are down

they let almost anyone advertise so it

gets a lot easier and if you're not

breaking any rules it's kind of easy to

get back on Facebook so I'm told so I'm

going to be attempting to get on

Facebook through this course I'm going

to be making a store with you guys and

just kind of having fun I'm not going to

try to like take this the store to six

figures or seven figures or something

potentially I could who knows but it's

really hard to do that because if I

release the store like hey this is my

product here's the store it's in the

course then everyone else does it and

it's it's too hard to scale up so yeah

I'm I'm going to make a store and run

some ads on it and kind of goof around

and show you guys the exact strategies

and Frameworks but I'm not going to try

to really scale it but honestly if you

guys started a store like this I really

think you could have some big success

just focus on a certain Niche focus on

like this was like street style like

Men's Wear focus on something specific

and I I'll really get into it in the

other videos when I show other stores

other case studies when I'm looking for

products I'm going to be doing live

product research with you guys and

really diving into everything at a very

intense but um understandable level so

yeah you'll you'll see that this

strategy is something a lot of people

are still doing to this day just simple

picture ads test a million products a

day and just when something sticks hope

it can get get you to that 67 figure

range just from one product and just

keep going when it comes to like the

advertising method itself of like the

strategy that I did I'll go over that in

the Facebook ad stuff but it was

basically is super simple just a

Facebook ad image that is this exact

image like your front image of the

product basic like two sentences get

them to click in super basic easy

website to check out and usually my

assumption is like some dude's on his

phone at 400 in the morning it's like oh

I might need to get I might need to get

this oh is it simple all right you're

selling to dudes right like they don't

want to go oh is it my size oh is it

going to shrink They Don't Really Care

right so men are like easier to sell to

so I think it was easy to get sales

through this simple thing but on the

flip side women are easier to sell to

like they'll buy things more but you

have to kind of appeal to them more

right like if you're selling women's

clothes you have to have all the

information all that stuff so I think

that's why this like bare bone strategy

really worked good is cuz we were

targeting dudes they like I don't care

that looks nice fitted fitted turtleneck

sweater whatever at toart easy all right

I'll go to check out and honestly like

we were just print in sales with

products man like this strategy was

working really good okay so to give you

a quick run through we had like 20,000

page likes which is kind of crazy just

from running ads here's kind of a look

at some of our ads so this was literally

it 2020 fractal design shirt or fractal

dress shirt hurry up our 50% off sale

end soon and just a link in there and

then they also have the button link

right here when it's like a running ad

and that was it man like so stupid so

easy you would just throw a thousand of

these up every single day and try to get

people to purchase it was like kind of

like a lottery it was kind of like a

gamble of like oh is this product going

to work oh I think this one's good oh is

this one good no this one's going to

suck and then oh this one worked this

one didn't and it was pretty fun just

throwing products up and kind of seeing

what happens um shoes were really good

but yeah everything was like down to a

science like we had the exact ad copy

we'd copy and paste change the product

name put in the link boom done and we

would just bulk to them it was it was a

pretty fun but um tedious process and

these were some of our the ads that were

posted so this ad these are not all of

our ads these are just some of them

there's things called ghost ads like

when you make an ad inside of the ads

manager it's just kind of like its own

post that's floating around in Facebook

but these were kind of like spark ads

where you you make the ad used using the

Facebook post itself so all the likes

and all the comments go onto your page

if that makes sense so these were like

our our page post ads we had a ton of

ads that would just float around and

those would get a ton of sales but yeah

that that was basically our framework it

was super easy just copy and paste throw

up a product and it was really fun and

we did a ton in sales some when it comes

to like things that I could have done

better I think I could have upgraded the

store a bit the design right have more

reviews have a little more social proof

have some better images but I think the

the thing that truly would have been the

best that I could have done is just test

more products I should have tested 20 a

day I should have hired people and

tested 100 products a day because it

worked we were making money the the

methodology behind it the math behind it

made sense the risk to reward ratio made

sense so I should have just scaled

harder but this was um my first like

really really big successful store I had

other stores that hit a million in sales

and stuff but this one just took off to

a different level very fast very quick 2

million in in a year this was the space

mesh sneaker this was just one of the

creatives we had a bunch of different

creatives for that one selling socks and

a bunch of stuff like that even tried

some underwear this one did not do too

good yeah this is another creative we

had a we had a bit of creatives for the

that sneaker so if I had to give kind of

like a lesson that I learned from this

store the biggest thing was just think

big and act big right cuz the the

biggest thing that I could have done is

just scaled this up more I should have

invested more I should have had 5 10

employees that are scraping products

finding them based on my product

research criteria they send them to the

virtual assistant that puts him into the

page and then I could have even hired a

media buyer to run the ads I just show

them the framework and I could have

scaled this up to Millions a month in

sales right the framework worked I just

needed to scale it so I think the

biggest thing that this store taught me

is it's possible think bigger you can

execute bigger and this was a big

Learning lesson on Facebook ads I had

some other like fashion pages in the

past if you've seen my YouTube videos I

kind of talk about those they're not up

anymore or else I'd do a case study on

them like the the Shopify isn't set up

like for me to be in here showing you

guys the analytics I still have to pay

30 a month so I've been paying 30 a

month Forever on this store just so I

can use it as a case study just for you

guys just to to kind of show what's up

right just to use it as a teaching

opportunity but yeah the biggest thing I

can say is this strategy still works

people are still doing it and I will

show you guys in depth how to do it when

we get to the Facebook ads strategy but

I wanted to teach you guys kind of like

what the Tik Tok method looks like in a

rough sense and what the Facebook method

looks like in a rough sense obviously

you can do um any product on Tik Tok any

style store on Tik Tok any style store

on Facebook but these kind of seem to be

a good example of what I've come to find

a lot of other big Ecom dudes are doing

is kind of some things along these lines

and in my next video I'm going to break

down tons of different brands different

stores they're good why they're bad it's

going to be a very very fun in-depth

video where I just come in break down

all these stores show you guys some

product research show you guys some

things that are good some things that

are bad and that's going to give you

guys a a full-blown understanding of

what kind of things you might want to

pursue on your store right do you want

to focus more on Facebook do you want to

focus more on Tik Tok and ultimately

there's a lot of strategies right

there's a there's a million ways to make

a million dollars but the objective of

this course is to teach you the paths

that I've seen seen work and to teach

you the past that I've seen work for

other people to show you guys what the

big players are doing so as much as I

would love to just say hey this is the

one strategy this is what works only do

this it's just not the case right it's

just not realistic so I want to show you

guys absolutely everything if you have

any questions make sure about this store

my past store make sure you throw those

in the community group make sure you

guys are reaching out to all the people

in your community welcoming anyone who

comes in and just being super responsive

there that stuff means the world to me

and I will try to be doing the exact

same with you guys making posts in there

and just having fun with you guys so let

me know if there's any questions with

this store I'm happy to revisit and make

another video in new video going over

any topics you guys want so this course

will obviously be growing I'll be

aditing in videos I'll be taking away

some videos If a certain strategy

doesn't work your guys' success is my

biggest um focus so anything I can do to

make this course better for you guys

please let me know and I will see you

guys in the next video where we're going

to be going over top niches top stores

giving you different examp examples of

good stores bad stores and all that fun

stuff so I will see you in

there all right guys welcome into the

next video I hope you enjoyed the case

studies the walkthroughs of my past

Brands today we are going to be jumping

into some top niches and store examples

of good niches of things that I know

Works things that when I go to big

networking events I see that other

people are doing things that I can

genuinely recommend to you because I've

either done them myself or I know a lot

of people that are very big in this

space and they're also focusing on these

types of niches and these types of

stores so this is going to be a little

bit more of a candid one I kind of want

to stay away from scripting in the first

module I was very strict on making sure

the message that I gave you was very

tailored to what I think people need

when they're starting in this journey of

getting into success journey of kind of

holding themselves accountable and

making money on their own terms right so

those ones were very scripted and these

ones I want to be a little bit more

candid focus on value focus on realness

and just giving you guys my direct

thoughts and trying to also stay to the

point cuz sometimes when I script I can

get a little bit too in depth and really

like have the goal of overe explaining

to make sure people get it so today in

this one we're going to go over the top

niches the store examples with them and

really just show you guys what I think

you should be focusing on with your

store in the next couple videos we're

going to be getting into like building

your skyscraper and what that means and

really setting the foundation for your

store for long term then we're also

going to be getting into like Ai and how

you can use it to help benefit at your

store and kind of take off some of the

workload that you would usually have to

do I always say Drop Shipping is just

getting easier and better some of the

systems are harder but we have so many

tools nowadays to help us then we'll

jump into the stuff that you guys really

want to learn of like how to find

winning products the blueprint of what a

winning product looks like all that

stuff but today I really want to get

into the top stores and examples and

really just show you guys what you

should be shooting

for

[Music]

so like I said before we're going to be

going over what works and some of the

best stores that I've seen are stores in

the beauty Niche stores that the product

solves a problem clothing and the

Facebook um direction of like really

focusing on just selling a mass amount

of clothes and only doing Facebook ads

that's what I did on street style men

and I'll go over some other stores that

are doing it right now and I can almost

guarantee they're bringing in at least

400k a month around that area if not a

ton more and that's just based off me

seeing some of their Facebook ads and

then the last one is Passion communi so

if you're selling something to hikers or

something to Golfers or Gamers or people

that are into chess or something where

that person the thing that they're into

is almost like a part of their identity

like they're very passionate about it

they go to events for it like it's it's

something they really care about if you

have a store that's focused on people

like that that's going to do really well

so those are my four examples so the

first topic we're really going to dive

into is beauty all right guys so the

first brand we're going to go over is

called for chicks so these guys I

believe got started as a Drop Shipping

Company just selling the enhancing serum

um for like your eyelashes and then they

branched out into more products so this

is an extremely extremely simple brand

it's very good name very good target

audience they're only doing one thing

right for chicks like it's it's a girls

beauty product and they don't sell like

everything in the whole world let's

let's hit shop and go over their prodct

products so they have four lash only

three products four brow only three

products and some bundles this is why

they're doing so good they don't have to

manage inventory of like 500 different

products and all these different

variants and different colors and oh

this focus is on this and this focuses

on that they they have a very simple

offer and that's why they do good let's

think of Chick-fil-A let's think of

In-N-Out Burger these companies don't

have huge menus they don't have a ton of

products and that's why they do a ton

better than some of these other

companies they have higher profit Market

margins if you go look at the profit

margins of McDonald's compared to

Chick-fil-A and In-N-Out it's just a way

better business model let's think of

Apple right now they're they're getting

into tons of variants but essentially

they have a simple product a simple

offer you know what you're getting these

guys have a great brand they have

absolutely amazing simple products and

I'm assuming they work great or else

they wouldn't have been able to scale

this high but I can promise you guys

this store got started in around

probably 2016 because these were popping

in 2016 these eyelash serums they're

also doing really good right now and

these like lash products like this lash

brow thing dude this was like one of the

first products I tested like out of high

school like this is some old stuff but

they just capitalized it they scaled it

up they made it big they made it real

they put teams behind it and essentially

this is what we want to go for right I

can almost guarantee I'd bet my life on

it they started with the eyelash serum

it got traction they said hey this is

getting a ton of sales let's order these

in bulk let's put our brand name on it

let's maybe put a better case on it

let's maybe speak with some people that

can enhance our formula let's invest in

making this product better and that's

all they did right they were getting a

ton of sales through Drop Shipping

they scaled it up they had money to

invest they got it in inventory there's

only one variant of this that's a very

easy product to just like improve on and

just order bigger unit amounts I'm sure

they're selling on Amazon 2 now so they

have all these sales channels you can

even sell on like Walmart retail and

really scale out into something crazy so

this is ultimately the thing that I

think is best there's that clothing

brand route that we talked about and

we'll go in way more depth on it but I

think think this branding long-term have

one simple problem solving product and

scaling it out and growing it and

improving upon the product and really

building a brand that gets customers and

doesn't get sales because right we want

people to repeat purchase we want people

to be like wow this eyelash enhancing

Serum is so good I bet their lash

bundle's really good that has this

mascara I bet their eyebrow products are

really good and then these guys get your

favorite influencer saying they use the

product and it's you can see how you can

really like take territory of a certain

Market just by having one product that

does good then they're doing really

smart with bundles to build up the aov

I'm sure this ultimate kits 100 plus

dollars oh 85 see really simple really

like I guess I'll say pretty landing

page they have tons of news outlets

they've probably been around for a

really long time their site's really

simple it's understandable you you know

what you're getting you know what's

going on they have a ton of reviews but

it's really simple guys this is this

isn't too hard to get to it's not like

they're they're launch ing rocket ships

here and doing complex science and math

like this is really easy you just get

one Renning product and you just scale

it out based on what you think a real

brand would do because you are a real

brand right once you get your product

going you order it in bulk you change it

up you improve it and you do have a real

brand so these guys are really good I

highly recommend studying them and a

really cool way you can study Brands is

go to their most expensive product which

I'm assuming is the ultimate kit it's

got to be the ultimate kit add it to

cart put all your information in right

before you go to like check check out

and purchase it just exit out you're

going to start getting hit with their

Facebook ads their Instagram ads their

YouTube ads everything and you can see

what advertising channels they're

utilizing what ways they're retargeting

you what offers are they throwing in

Your Way sign up for their email list

see how they're emailing you what are

their emails look like and literally

just extrapolate this and apply it to

yourself and take over a different

industry or be a competitor for them

saturation is a good sign that

something's working you just need to be

different or better right so really good

stuff here I really like this brand all

right guys now that we went over four

chicks let's talk about silly George and

these guys I'm assuming are like the

exact same thing um it looks like they

have more of a focus on like actual

lashes so let's hit shop on check and it

just shows like guys you just have to be

different like just speak to a different

like subcategory within the scope of

like women's beauty products just focus

on like a different little area there

talk to people in a different way with a

different Focus like a sub focus and you

can do really good because saturation

just means that people need these

products right how many like like Teeth

Whitening companies are there how many

like toothpaste companies are there

deodorant companies it's it's just a

huge market so if you can speak directly

to a specific um group of people within

the market you can usually take a a

pretty decent size of the pie for

yourself so let's look over them it

looks like they probably got their start

Drop Shipping eyelashes which is like

was very big it might not sound like it

was big but Drop Shipping eyelashes was

big so I'm assuming they got there and

then expanded out this is something that

high smile has done as well in the teeth

whitening industry which we'll go over

them yeah they they start ordering their

stuff in bulk inventory they start

customizing it it's the same story right

but these guys have a little bit of a

different approach they have like lashes

magnetic lashes they have the serum they

could have started with the serum then

got into lashes you never really know

but this is just another example of

someone you can study within the beauty

Niche and I guarantee these guys are

pulling some crazy numbers if you go

check out their Facebook go check out

their Instagram you can see that they

have a decent following on their brand

looks like they're getting like no views

they out a bought followers that's

actually super funny but um yeah these

guys I mean for a company to have all of

these products in bulk inventory with

their name on it it shows what level of

success they're at right you can see the

level of risk if they have like

thousands of these in inventory with all

these different products and that's

another thing is maybe these guys are

going a little bit too overboard with

different variants but it seems like

there's a ton of different lash options

so I'm assuming that's something they

kind of needed to do yeah I think

personally I think I could advise them

to go a little bit more simple study

them study these guys if you're getting

into the the beauty Niche I just want to

go over decent examples that I think you

guys can study if you want to kind of

dive into that market so feel free to

add these products to cart and kind of

study them as well all right guys this

is another company I want to talk about

they're kind of more on like the Kylie

Cosmetics Kylie skin type angle of like

Beauty but what's cool is I'm pretty

sure this is a Utah company one of my

friends is actually like managing the

marketing or managing some sort of some

aspect ECT within the company I'm not

really sure it's just kind of like

someone I went to high school with so

we're not like super close but these

guys I don't think they got started Drop

Shipping I think they did come out with

their own custom formulas and stuff for

their products but these guys are huge I

know for a fact they're doing Millions a

month in sales and this is something

that you can aspire to become inside the

beauty industry so get started with some

sort of of product that solves a problem

in the beauty space make some awesome

content get some beautiful models to

like a a scroll stopper a beautiful

person in the marketing like a girl it's

it's a scroll stopper for dudes it's a

scroll stopper for girls cuz they want

to look like her and stuff so girls are

a big hack with advertising but study

these people and understand how to kind

of make yourself seem very professional

simple minimalistic they do have a

pretty decent size offer of products but

honestly I would assume that they're

essentially like private labeling serums

that already exist I almost doubt that

they've custom made all of these serums

it it seems more likely that they just

have their own packaging they have their

own branding and stuff like that for

serums and kind of like mixtures or

solutions that already exist which is a

really big theme in the beauty space but

I know for a fact these guys are

bringing in stupid money they have

awesome reviews genuinely everywhere you

look it seems like people really love

these products so maybe I'm wrong maybe

they they are custom developing all of

these but this just kind of shows you

once you have your success once you have

a stream of Revenue coming in you can

really build out something absolutely

amazing go study like the influencers

these guys work with go study some of

their marketing campaigns really dive in

deep on influencers I think that's where

these guys are getting a lot of their

stuff I'd assume they're crushing it on

Facebook and YouTube primarily I haven't

seen them on Tik Tok but that's what's

cool is once you kind of come in here

put in all your info you'll you'll start

getting targeted on all of the different

channels that they use yeah I know for a

fact these guys are making absolutely

dumb money they have body care Wellness

fragrance beauty skin care bundles let's

check their best sellers real quick

perfume skin bundle and see 174 they're

getting you to buy premium product it

has good reviews so I'm assuming it

works really good but they're getting

you to buy a kit they're getting you to

buy something large like look at all of

these prices are are decently High the

average order value like every time

someone purchases from their store I bet

is an average of 50 to potentially like

$80 per order so they can spend a lot on

marketing to grab a customer and then

they're not grabbing a sale they're

grabbing a customer they're grabbing a

person that's going to try all their

other products because they use one and

they realize wow this is really high

quality this actually gets rid of my

acne or this actually makes my eyebrows

look really good or my teeth wider or oh

their fragrance is really good and so

they start kind of falling in love with

the brand and buying all of their

products and then if they do do that you

can see how someone can be spending

thousands of dollars a year on your

beauty products and that's something

that women are very willing to do to

kind of match up with the the beauty

standard that they're holding themselves

so just some more things to think about

I really think um studying this brand is

a very good move if you're jumping into

this space all right guys now let's jump

into the clothing space so this is a

brand that I found on Facebook ads so

before making this video I was studying

a bunch of Facebook ads I was just

sitting there scrolling and I found some

pretty good example almost every company

I'm talking about is someone I found on

the ads other than dime and these guys

are really funny they're really unique

and interesting cuz their website sucks

like this is super street style men

Vibes and it just kind of proves that

it's still working now so basically I

think the two best options you can dive

into when it comes to like making a

store that's going to make you a lot of

money is the really long-term path with

finding the products that solve a

problem and creating the brand or just

bulk testing a ton of clothes those

seem like the two best opportunities

within Drop Shipping today the clothing

route is obviously a little quicker I'd

assume um based on my experience and you

have more like room for failure but it's

it's not going to be as long term like

if you if you start the brand and you

get that product and really create like

a dime type company that's where you're

worth like a 100 million that's like

where you're actually getting huge

valuations you can exit the company and

do like some really big but this is

more the route of like can make six

figures a month profit with my store but

I probably wouldn't be able to like sell

the company you probably could but it

wouldn't be anywhere near that realm of

like dime of like making a real company

so I did want to share that but these

guys are interesting because when I

found their Facebook ad it seemed like

they were only focused on like cowboy

western so they're called the

cowboy elf super weird name I'm assuming

they're like a very Christian based

traditional like us typical Republican

Vibe a little bit and this is where I

was talking about like find a big

community and then find a subcategory in

that community and make products for

them cuz you can basically own that

whole subcategory so I don't know

personally I think these are are awful I

wouldn't be caught dead wearing these

but they all have this logo on them

which is interesting because it's not

even their logo so I'm wondering did

they just find Drop Shipping products

that all seem to like have these logos

on them or are they actually ordering

themselves and putting it on there so

interesting question cuz a lot of these

like I know for sure sure these are drop

shipped like there's no way all of these

are custom that they have in their

warehouse with all the different sizes

cuz let's see just one item we have 1 2

3 four five six different sizes and 3XL

that's so Chinese that's so China sizes

that they're they're refitting into

men's sizes but that's their whole

western cowboy section then they have a

faith section which where it kind of

comes in with that cross there so

they're doing Mass scale products into

subcategories of like faith of like

cowboy stuff and ultimately like some of

these things might seem extremely weird

to some people but to that person that

that you're speaking their language that

passion group it really hits and it's

something that they they want to wear so

they're doing the street style men

approach testing anything and everything

they can get their hands on hey if it

doesn't work on ads who cares it's test

the next one and just keep going so yeah

25 pages so this is street style men

strategy and it shows that it works

these guys are running ads right now and

they have a huge store and I bet they

are making a million a month I really I

really think they are I bet each

category is bringing in multiple six

figures um it's it's crazy how much

potential you can really get into that's

where it's interesting like they have

some products that are the same so but

I'm I'm still assuming this is this is

totally Drop Shipping there's there's

just absolutely no way even companies

like fashion NOA and Sheen are still

Drop Shipping products but they're at

like the mass level of like owning some

of these manufacturing centers and

distribution and they're really crushing

it they've monopolized the entire kind

of fast fashion China these guys are

getting a small piece of that pie that

fashion NOA and Sheen are taking over

cuz if you look at Sheen I believe

they're at like a 50 they're they're

worth a ton it's in the billions it

looks like they might be having some

issues now that's interesting but again

these guys are just focusing on

different categories so it's it's super

weird I would think Cowboy elf I don't

know that just sounds so bizarre to me

but hey it works it kind of shows that

your store doesn't need to be pretty

your name doesn't have to be that

perfect looks like they might have I'm

guessing they paid for a contract paid

for like licensing with the Bills

football team I'm not into sports I

don't know too much but that is actually

really interesting and this is where you

can run a store that like some of the

products are legit like some of the

products are like custom things you're

making but a majority of them are still

like drop ship stuff I'd assume this is

maybe like a print on demand approach

like they paid for licensing and then

they're doing print on demand cuz I just

know for a fact they're not holding

inventory of all this stuff see just

focusing on one community community and

giving them like all the options they

could potentially want I really wish I

could pull up some numbers and show

exactly what these guys are pulling

usually like hot sale is like the best

sellers section so you can see like

maybe this is their top products this is

the one I saw everywhere so you could

basically jump in and start testing this

out make a cowboy store start pumping

this cuz I guarantee you'd get some

sales absolutely guarantee especially

since Facebook is getting more in like a

safe area where you can actually

advertise because their sales are so low

they have very low um earnings reports

each quarter so they're like letting

anyone advertise because they're they're

sinking ship in my opinion but it's

still going to be good for a while yeah

these are probably their top selling

products yeah everything's just Niche

bro like everything's just like you

either love it or hate it which is good

right you want love it or hate it

products so the people that hate it just

won't watch your ad CU you want someone

that isn't interested in your product

you want them to leave your ad quick

right like you don't want them sitting

watching your whole ad you have to pay

for them to click pay for them to do all

these things you want them to get out if

you don't like it like your hook should

grab the person who wants this product

and get rid of everyone else who doesn't

and you do that by speaking their

language and and we'll get into all this

stuff but yeah study these guys I can

guarantee you they're making a million

month in sales without a doubt all right

guys so we are now in the section of

people that are doing Drop Shipping

clothes but they're doing it really well

cuz this feels like a real brand first

off aha selected interesting super drop

Shippy vibe in my opinion I think that's

a horrible name but this store looks

real right this stuff looks real but I

can promise you they're Drop Shipping

they they probably have sections like

this where it's it's actually they got

models they're they're best sellers

they're they're putting people in but a

lot of these pictures especially the

men's section you can tell they're Drop

Shipping right here this is drop ship

Vibes you you can just tell super drop

ship Vibes so they're probably doing

some stuff legit like this they probably

designed these they're probably like

working on their brand but a lot of the

stuff and how they got started is Drop

Shipping like this is drop ship stuff

all day so you can see how you can mix

it in most importantly the men is the

men's section super drop Shippy Drop

Shipping product Drop Shipping product

all these are scream in AliExpress that

I've literally sold those myself they're

on street style men you can go find them

yeah this is this is Drop Shipping boys

without a doubt no way around it so yeah

this is they're doing really good cuz

you wouldn't really guess right like

anyone that doesn't really know the

industry or doesn't really know what's

going on would be like wow this is like

a legit brand so and it is right like

they they are doing stuff that makes

them a legit brand they are ordering

things in bulk they are getting like

custom photography done models and stuff

but dude like all of this meant stuff's

Drop Shipping so and you can grab images

from AliExpress and customize them and

make them look uniform to your store to

to make things look really good but yeah

this is all Drop Shipping stuff study

them if you want to jump into the

clothes industry because they're doing

branding really well and it does feel

very legit all right guys now we have

like Sovereign shoes or whatever they

have their spelling a little bit

interesting but look at this Drop

Shipping Drop Shipping Street stylemen

has these products I've seen them

running ads with huge amount of likes

huge amount of favorites so this is

still working right now it's it's just a

pure Testament you can see at the bottom

they have like their featured product

which is the these shoes and this is

what I saw the ad for this is a product

I used to run in the past so I can

guarantee you it's working now the fact

they're selling for 20 is insane so I

bet they are bulk ordering the out

of these and they are probably getting

them for like an unreal cheap price cuz

selling for 20 is crazy I think I was

getting them for like 10 and you're not

running enough of a profit margin but

this is just more proof to this like

clothing aspect of just like trying

different things looks like these guys

are only focusing on shoes it looks like

they're kind of a new store I doubt

they're making like a ton of money but

it was interesting because I saw this

with a ton of likes like I think it was

like 100,000 likes or something insane

so they're definitely making good money

but it looks like they're new to this

industry and it looks like they're kind

of limiting themselves only to shoes

which can be good cuz then it makes you

look even higher quality it makes you

look better and more trustworthy but I

wanted to show this because these are

products that I've literally tested and

they're working right now so it's

another Testament to the strategy

working all right guys next we have like

roox Footwear Drop Shipping product Drop

Shipping Drop Shipping all these shoes

they look all cool whoo custom designer

level shoes or something these are

ghetto bro these are AliExpress shoes

and they're selling them for10 so it is

crazy these guys are making dumb money

their store looks really good I'm

they've got to have awful reviews cuz

I've sold these shoes like I know they

suck but I don't know they they have

like ambassadors they're they're taking

things to the next level so maybe people

just don't mind maybe the the design is

so cool that they're down to have like

some clunky ass shoe but um these guys

also did have I noticed on their ad they

did have a shoe that they that has their

name on it so they had one that was was

probably their best seller I've

literally sold this shoe before um I've

sold this shoe before I've sold this one

it didn't work out good for me they

don't have my space mesh sneaker which

is crazy but yeah like they're just

putting a cool name on it it looks so

unique that you're like oh this has to

be custom made oh it's

$110 oh my God like this is some cool

random stuff I'm going to have the

coolest shoes nobody's ever seen this is

Aliexpress bro I promise you I promise

promise and yeah they're they're

probably making absolutely stupid money

so they have some little like Merch this

is all print on demand though they

probably took some of their own pictures

in a couple of them yeah men's jog bro

AliExpress but it looks really good

right like it does look trustworthy like

wow they have their own stuff dude you

can get in printful attach it to your

store in a micr second make your own

design on your own shirt and make your

brand look even that much realer because

oh we have merch right like you can just

trick your way in so this is why I say

like Drop Shipping is easier than it's

ever been we have more tools we have

more of an infrastructure we have more

community and possibilities and

marketing opportunities with Tik Tok and

all these things it's like it's

genuinely never been this easy but the

barrier of Entry is getting higher it is

getting harder in a sense but if you

just know what you're doing it's so easy

so big UPS to these guys they are

crushing it like if I had to restart

street style men right now I would take

this approach I would probably only do

shoes or only do some subcategory I

would make the prices really high make

it seem really premium and um yeah

follow what these guys are doing cuz

this this is good stuff right here this

is branding this is long-term and yeah

they they do really good at tricking you

I'm curious to see their Instagram yeah

just ton of Bot followers like bro these

are so AliExpress wow it looks like they

haven't even been around that long is

that all their posts it's just so

frustrating bro I was literally selling

these it's so funny really good example

one of their ads did have like 50k likes

or something unbelievable so Facebook

and and clothes are crushing it no doubt

all right let's jump into the teeth

whitening aspect this is high smile I am

not like incredibly positive they

started Drop Shipping but I'm pretty

sure they did these guys I think got

started like 2016 or 17 and they've gone

on to do some cool things they've

developed their own like color corrector

purple serum basically going off like

purple shampoo helping you keep your

like white or blonde or platinum hair or

whatever and applying that to teeth and

it does work they have good results um

let's hit shop all on best sellers but I

want to say these guys got started Drop

Shipping the whitening pens those are

really big in around that time period

they kind of took the snow teeth

whitening approach with like the the

thing you can bite on and get the UV

light on your teeth pairing it with

their purple stuff with their teeth

whitening serum and yeah they just

really took over the whole like Oral

Care whitening approach and they have

really good ads this is probably one of

the only like brands that actually

crushes Tik Tok so really go study them

all of these companies I'm mentioning if

you kind of want to take their approach

make sure you're diving in adding their

products to cart doing all that good

stuff so this this is a brand that I

know without a doubt is making millions

a month they're they're really big I

think they even have like a ton of

retail stuff where you can like get it

in Target or Walmart or or whatever

potentially different stores yeah they

have different stores for each location

which is definitely something you have

to get into when you're like really

crushing it but you could go sell High

smile for hundreds of millions without a

doubt so that's why I think it's the

better approach if you're just looking

for short-term money the close in

Facebook might be better but you're at

Mercy with Facebook so it sucks if

Facebook gets good earning reports or

there's a um election coming up or

something weird they're going to be

really strict and they could ban you out

and you lose your whole business so keep

these things in mind um you guys better

be watching through all these videos so

you see those little tidbits of

information and not just dive um

straight into something because you

think it's the easy route all right next

in the teeth winding space we have

purely white deluxe and these guys are

funny cuz they they Crush Snapchat ads

which is so random and they do it in an

organic way with influencers but yeah ba

basic stuff they have kind of that like

In-N-Out approach I know you've seen

this girl on Tik Tok oh no way they have

the the what are they from The

Bachelor in Paradise or whatever that's

crazy they just scoop up influencers so

their whole thing is influencers that's

like all they do and yeah they have like

a a decent product this is bro this is

just white labeled like you can go get

this on Amazon put if this is plastic

like this is they just got their

own packaging in it and put a name on it

these guys are like whatever but I know

for a fact they're making dumb money if

you go on Snapchat and you see all like

the girls that are in there like try to

have like pretty girls next to like the

news things you you'll go through and

click them at the end they go so

everyone keeps asking how I get my white

teeth I use pearly white deluxe and it's

like they do that like two times a week

so they have these girls on retainer and

they they just keep pumping it out on

their Snapchat stories and stuff but it

looks like they have gone into um the

snow teeth whitening approach they have

gone into the high smile approach looks

like they have a toothbrush like they're

they're doing the most now that they

have money to like kind of around

with so yeah definitely study them this

like lip stuff they stole from snow

teeth whitening like this is just how it

is like everyone's trying to get a piece

of the same pie but yeah they just got

started with this and they made an

entire brand around it and just got some

shitty packaging like just some little

cardboard little open thing to make it

easy you can organize that with a

manufacturer in two seconds with zero

knowledge you can just talk to them and

figure it out super easy so yeah study

them um they Crush Snapchat ads go try

to find them on Snapchat seeing their

like organic approach um they Crush

influencers so that's stuff that I know

for a fact I haven't seen too much of

their paid ads so I can't speak on that

but yeah there's there's always a new

way there's always a new approach

there's always some category you can

focus on or some them you can do to get

a big piece of the pie so don't be too

scared if things are saturated right

there's a million teeth whitening

companies and they're all making a very

healthy bag for themselves so last one

we'll speak on in the like oral cares

like snow teeth whitening Josh snow I

believe is his name um he's doing really

good in branding in website building in

retail look at these he's in all of

these retailers so that's huge nean

Marcus like that's crazy so he's

crushing that aspect of it and like

custom designing products and creating

an experience like an apple level

experience he's doing really really good

on tons of news tons of exposure Ellen

it's almost like this guy sold his soul

and just got some Illuminati deals or

something but he's done really good on

like highle products like I've even

bought these because they're they just

look so nice so they have all these kits

they have all this stuff right but they

have like if I can find it w they

they've really built out into a ton of

different products mouthwash all this

stuff let me see if I can find like

their premium one so they have this like

it has its own charging dock and you can

get all these colors and it's some

really expensive $300 product but it's

nice right you have the teeth whitening

Little Brush you put on then you just

bite down on this mouth guard and it UV

lights your teeth you don't have to plug

it into anything you can go anywhere do

anything and it's a huge seller like I

know they make dumb money on this like

they have a custom product at this level

with all the these different colors

they're managing huge inventory huge

retail deals this is probably a multi8

figure business I'm not or nine

figureure business I'm not sure it's in

the hundreds of millions I'm not sure if

it's in a billion I might doubt that but

these guys are making dumb money they

have huge retail connections and this is

like really really high level I

personally think they got started Drop

Shipping I think he even mentions it but

I I can't say it with pure confidence

but yeah they got started from the

bottom and exploded like 2019 I think so

definitely study them and their branding

and their long-term Vision okay so now

we're in like the problem solving

section and I know this video is getting

really long or like 43 minutes on the

raw recording but these guys are custom

developing Things based off products

that they know that do good on Drop

Shipping so these neck pillows like

there's this really big amazon we'll go

look it up real quick so this product

this neck pillow is a really big winner

for drop shippers right 57,000 reviews

you know how many sales these guys are

getting this is just some foam

from AliExpress but they kind of took it

to the next level right there they are

they took it to oh it has heating oh

it's made of memory foam oh it's better

and they can sell it for a little bit

more that's crazy they should honestly

be selling that way higher if the the

foam one is 19 they're taking things to

the next level they're finding winners

and they're improving upon them they're

making them better and they're they're

going at a deeper level with things and

this is one of those brands that you

could sell for a lot of money so this is

their approach they're literally just

finding big winners on Amazon I think

this is primarily like an Amazon store I

don't think they're getting a majority

of their sales through Shopify so really

study some Amazon stores too like see

what's doing good on Amazon oh is anyone

doing it on Shopify is anyone running

Facebook ads or Tik Tok ads to this

maybe I can just have the Shopify like

Drop Shipping version of it taking the

success from Amazon because it's proving

a market works and then doing it myself

so that's what I think these guys are

doing but they're taking it to the next

level of improving upon the product

because you can go in and see the

reviews oh 4.2 you can go see oh let's

look at their onear review reviews

what's everyone complaining about and

maybe we can make it better ooh let's

read through these oh it's uncomfortable

blah blah let's make it comfortable

right that's what they did so that's

another way to kind of find supply and

demand or find demand and build Supply

to make something that works really good

so I wanted to talk about them next one

I want to talk about is basically the

same approach for something different

this is called Thea ice again oh as seen

on all these news outlets these are ass

products guys they're just private

labeling they're just white labeling

they're just grabbing something that

exists and putting a brand name on on it

it's so simple so easy and they're like

actually a genuinely big company they're

crushing it on Amazon if you look up

headache their products come up first

like right next to Advil with more

reviews like unreal so they're basically

just finding products and just taking it

to the next level oh we have a brand

name on it ooh we have custom content

ooh we're seen on Fox CBS and I don't

really know how you secure these deals

you got to probably just pay a stupid

amount to to get on their um their media

channel or whatever but if you see shop

they have three products that's it

that's the whole In-N-Out approach like

this is the stuff that's good you have

three products you make sure they're

good and these guys are mainly in Amazon

store it just shows what the

possibilities are e-commerce is huge

guys there are endless opportunities

endless possibilities and there's truly

just so many things you can do and

different approaches you can make and

different audiences you can focus on and

it's just unreal the potential that's

out here so if you just look off 20,000

ratings at 36,000 like let's pull up a

calculator this is just off the amount

of reviews they've had

3695 time

20748 a million dollars almost off just

the people that have reviewed like

that's got to be at least times five

like this product alone just this one

Amazon listing has made millions and

that's not even counting the people that

bought their bundle they've like an i1

too for headaches like problem solving

product right like simple easy like this

is something you guys should be studying

for sure okay now we have bleam this is

a store that is also like problem

solving all that stuff but I really like

their website and I know for a fact that

this is a very high converting website

and people that I've met that are big in

this industry have mentioned to me study

Bam's website um if you can get someone

to design something like that for you

you're good so this is a an example of

something that you would you would find

the product right it's a Hair Eraser so

I think it's just like a friction thing

it just grabs hair and kind of pulls it

out in a painless way you just like rub

it on but this website is killer man

it's simple it's easy it looks

fantastic on mobile it looks fantastic

on desktop they have good content works

for males females they kind of have like

a more female Vibe obviously hair

removal like definitely more of a female

approach or like product I guess but

yeah these guys are crushing it study

their ads study their website go try to

find their website developer I'll see if

I can find it and plug it to you guys

cuz these guys are awesome really study

their website and they're just a really

good example of like keep it simple keep

it works hey we have something that

removes your hair and we have a scrub

that works really good for it keep it

simple you guys can make a ton of money

I bet this brand is worth a lot all

right next we have Miracle brand same

thing this is a a problem solving

product they have like sheets and stuff

that are like better I don't really know

but they have an absolutely fantastic

website it kind of looks like it's

developed by the same um people and this

is again a brand that someone that was

very big in the space recommended to me

for like what's a good website design so

study these guys their websites really

good they have product that a problem

towels and sheets Ben seen everywhere

good designs another good one to study

I'm going to try to kind of run through

this video cuz we're getting a little

bit long but another really good example

for the same thing okay guys this one's

big this one's really big cuz I know

they got their start on Tik Tok and

that's something that I really recommend

to people this is golf daddy so this is

the example of like my passion Community

product these guys are just great dude

they're web design is sick they keep

leveling up they keep improving

themselves every time I go visit them

their stores better they're products

look better they're they're really

investing in creating a community and

golf's getting really big right now with

with people like good good golf and like

this kind of younger community of people

getting into golfing I think it's all

kind of due to co like people were bored

wanted to get outside and golf was an

easy way to do it but they started Drop

Shipping this map it was a shitty little

mat ugly ugly kind of something like

that and they made it better they they

got their brand name on it they put it

on like a wood pette that can hook into

your golf bag they got like promoting

products to upsell Twilight balls that's

see that's their standard one this is

drop ship product dude they got started

they're taking it to the next level with

killer website design crushing YouTube

shorts crushing Tik Tok look at that

they're units they are freaks their

branding is so simple so sick it's

almost like um it called happy Dad it's

it's like the same Vibe like they're

crushing it they had a simple product

they took it to the next level I mean

just look at this stuff man like golf

Maps like they're they're just

constantly innovating constantly making

making it cooler they're making

everything better more improved 70 bucks

like guys I know these guys are making

dumb money they're speaking to that

young audience of these new golfers

through these new marketing channels and

they're absolutely crushing it I really

really love this brand I love what

they're doing they're so personal

they're so about the community they have

awesome videos and content go study

their short form content it's a perfect

example of what you need to do like the

founders like look it's it's some kids

that's why they're crushing it is

because there's so many opportunities

that only kids understand these Boomers

out here aren't aware of Tik Tok they

don't know the power behind it they

don't know the power behind YouTube

shorts and these vertical videos and how

to grab attention with hooks and they

just don't get it so that's what I'm

going to hopefully be teaching you guys

at a very high level through this course

but yeah these guys are really good I

really like them and I highly suggest

you study them in and out and really

replicate them with whatever you do

obviously if you're doing that clothing

approach um it's not going to apply as

much but if you're branding like dudee I

can't think of a better example of like

someone who's just absolutely crushing

it another quick example I want to go

over we only have a couple more is

soothies these are Drop Shipping

products I've literally drop shipped

these I tested them out and they didn't

work too good for me but they make it

look good they've built it out more than

I ever did I simply just tested them but

they're just in like the slipper

comfortable Niche they have some slipons

slippers slides flip-flops cozy stuff um

I saw their ads on Facebook and they're

doing really well for themselves they're

getting decent sales their branding is

really easy this is probably like the

turbo Portland theme they're they're

testing different products but this is

all drop ship stuff boys so this is

really replicatable I could copy this

store and get up and running and run

their same ads with better targeting in

like two days and I could outperform

these guys I'd guarantee it but it's a

good little example of like stuff that

you can jump into with really low

barrier of entry and if you have good

Facebook ads you can do well for

yourself so next we have twinkling tree

these guys have an ad with literally

182,000 likes they're absolutely

crushing it so let's go check out their

website so this product is the most I'm

I'm surprised it even works this is the

most drop Shippy ever but they make

it look good so I will give them that um

they're just in like the lighting space

lighting industry my mom literally

bought one of these so I guess it's

working right the twinkling tree the

little fairy like tree this is basic

guys this is easy like okay they

they made some icons they paid someone

on five or $10 to make icons that match

their logo or they just did it on canva

by themselves but yeah this is simple

guys they got I think they got

lucky on their ad I won't lie but yeah I

bet they made a ton of money off this

very basic Drop Shipping right here but

it's a testament to Facebook's still

working really good and barrier of Entry

is not as high as you'd think so this is

that Italian luxury Sovereign shoes or

whatever company this is one of their

ads that I saw they're trying to go for

like bankrupt we we bankrupt the company

everything has to be on sale 80% off

that's like their little angle they're

going at but 1,000 likes on an ad does

mean you're making decent money next we

have mint and Lily so I think I quickly

showed these on my case study of my

loving surprise store but these guys are

just kind of taking over the jewelry

space but they're focused on the same

things that we Felicity is focusing on

that loving surprise was focusing on

they're doing the custom stuff which

makes it hard to go like really branding

and going into the inventory space

because you have custom products right

you can't so but they're doing it with

other products and they just kind of

built it out more they just went for

more of that long-term vision and they

got far than I did with loving surprise

because I just had so many issues and I

had other stores that were doing good so

I just I wasn't about it to scale it up

but this is basically what it would have

looked like to scale it up I guarantee

their top sellers are these ones and it

does look like they might be customizing

them themselves cuz this is a different

print than the one I was selling like

the mold and the design of the necklace

is different unless they just got a

different 3D renderer um a different

like graphic designer made a different

render but I would guess that these

custom products are their top selling

these photo ones and I'm guessing they

saw where Felicity do it and they just

copied it but good example they they

branded it out pretty well yeah maybe

they are doing these inh house or

something cuz they they look uglier they

look a little bit weirder yeah good

example of like long-term branding I'm

pretty sure that's all the stores I

wanted to talk about all right guys that

sums up all the stores I wanted to go

over um that was long that was a lot

longer than I thought but I hope this

gave you a really solid idea of like

what works what doesn't work areas to

focus on good websites good long-term

visions of like where you want your

focus to be because I think a lot of

people get into Drop Shipping and they

just don't get it right like they just

don't know the different approaches the

different niches the different stores

what type of direction to take and I

hope this gave you that Clarity and in

the next videos we're going to be

jumping into like the actual howto how

to structure yourself and how to build

the skyscraper up how to do the

blueprint what products to look for all

that good stuff but I really wanted to

get this video out of the way so you

guys can really understand what it looks

like before we start replicating it and

doing it ourselves so in the next video

we're going to be doing that that we're

going to be jumping into the skyscraper

the blueprint all that fun stuff hope

you got a ton of value today and I will

see you in the next

[Music]

one all righty boys welcome into

building a skyscraper now I hope you

enjoyed the last videos going over my

stores and going over niches and

different stores that I recommend I hope

that's broaden your horizons or giving

you a decent idea into what works right

now and what I know other people are

doing right now and kind of helps you

thinking a longer term think in a wider

scope of potential if that even makes

sense but today we're going to be going

over the kind of like the schematics the

blueprint behind building a skyscraper

and why I think it's such a perfect

example of when you're thinking long

term and you're trying to build out this

brand and you're trying to build

something bigger than yourself that you

can eventually sell it's basically like

building a skyscraper you need to have

your blueprint organized you need to

have all of the math down to a t to

execute on this Vision so without

further Ado let's Dive Right into

[Music]

all right guys when it comes to building

your blueprint there's around like 20

things just like you saw in all the

Talking Points there's a ton of things

to go over and what I want this video to

be is basically breaking down all of the

big elements you need to think of

obviously later in the course we're

going to really dive into all of these

aspects um by the themselves and really

give them the amount of time they need

and really teach you guys all the

information you need for each topic but

today we're going over a ton of topics

so you can kind of see how each thing

plays together so you can properly build

your skyscraper or build your blueprint

now the first thing you need to tackle

when you're starting this blueprint is

the long-term Vision you need to

understand that before you take this

first step you need to understand all of

the steps and the direction that you're

going to be going with your brand so

when you take those first steps they're

headed in the right direction now to

quickly go over everything we're going

to talk about today we're going to start

with how to plan the long-term Vision

then we're going to go into picking a

product picking a name understanding how

to take over a niche safety precautions

and the things that you need to do

before you dive into making a brand how

to select a specific demographic within

the market that your product can apply

to we're going to talk about crushing

content how to correctly test ads we're

going to quickly go over your aov and

your LTV quickly talk about building a

backend building teams Outsourcing ugc

influencers manufacturers fulfillment

numbers that scale like how much money

you can project to be making when you're

executing on all these things and at the

end we'll go over some action steps so

to fully get into it like I said you

have to understand that before you take

that first step you need to know the

exact Direction you're going obviously

there's going to be times where we like

maybe take an exit that we shouldn't of

or we make some sort of mistake and we

have to do a U-turn or backtrack and

refigure things out but we really need

to understand at least which direction

we're going to go with our brand so

we're not putting a ton of effort and

action into something that we're going

to have to back track later so keep that

in mind as I go through the rest of the

elements so the first thing you have to

do when you're creating a skyscraper

when you're building out this blueprint

is you have to understand what your

product's going to be you have to

understand all of the elements that go

into a winning product not all products

can be winning products and when I say

that I mean like long-term actual

winners like obviously there's some

things that'll be like gimmicky toys

that can be like a winning product for a

couple weeks or something but true

winning product is something that you

can build a brand out of something that

can last forever if you know how to

nurture it so we'll go really in depth

picking products but you have to

understand that the product is basically

the sun and the brand you're building is

like the solar system around it like

your product is everything at the start

also keep in mind what I'm saying

doesn't fully apply if you're going to

go that like street style men route and

just kind of like sell a bulk amount of

clothes and just test a trillion

different things because that does work

there are a lot of people doing it right

now but when it comes to that you're

going to have to kind of study like

fashion Nova and you're going to have to

study Sheen because they did do the

skyscraper route they did build a brand

around a business model like that but

it's really different and the main thing

I'm going over here is how to build a

store that's going to last like

something like blendjet something like

manscaped something like snow teeth

whitening like these these companies

that started with these small Drop

Shipping products and scaled into

something big that's what we're talking

about here so do keep in mind that if

you want to do that street style men

route or that like roix Footwear route

that some of the things aren't going to

directly apply but it's it's basically

um the same approach that you would take

so once we found our product we need to

pick a name and we need to start kind of

developing a story around that product

and we do that through selecting a very

specific demographic that we want to

communicate with the people that we want

to purchase our product a really good

example of tackling a huge Market but

doing it in a niche demographic is

liquid death they sell canned water you

would never think like if someone

pitched the business idea to start

selling water in cans and it's going to

be like hardcore metal is like the niche

that they're going to go for it to start

with like all these weird goth graphics

and this weird sort of advertising

strategy and they like medal in like

hardcore bands and stuff is like their

Niche Target that they went for at first

and if someone told you that business

plan you'd be like what are you talking

about like this is the shittiest idea

I've ever heard we're going to start a

canned water company for like people

that like metal music but they are like

a billion doll company within like their

first two years of running so it's

absolutely insane but what they did is

focus on a headshot Market they focused

on people that are very specific

passions dreams desires emotions and

they targeted to them and then the

product kind of spread from there like

wildfire and it's good if we do that for

our brand as well so once we understand

hey we're focusing on this huge Market

but we want to focus on this specific

section of the market then we can pick a

name then we can start creating a story

around our brand because a brand is

basically a transfer of emotion right if

we think of Nike they sell us an emotion

they sell us oh if I have these products

I'll be the best I'll just do it I I'll

take control of my life I'm going to be

that professional athlete they they tell

stories through their ads and they speak

to people who are very motivated and

self-disciplined and want to be the best

that's what they do in their ads they're

not making ads for fat people they're

not making ads for hey get up off your

ass and work out for the first time this

week they're making ads for people that

are trying to be in the NBA people that

are trying to be at the Peak Performance

of these different categories that Nike

makes products for there's Nike golf

Nike football Nike soccer everything so

and they have different departments

focused on each sport so they're very um

aware of what they're doing they're

consciously organizing and storytelling

and transferring emotion to specific

people with their specific departments

to a specific audience for a specific

sport like they are absolutely amazing

at what they do so once we understand

the kind of like long-term vision of

okay I'm going to sell this product

here's the people I'm going to talk to

here's how I can resonate them with my

brand here's the name we're choosing

here's kind of like the color scheme

here's the logo and we we kind of start

developing that feeling around the brand

then it's time to take safety

precautions and what I mean by this is

we need to look up if the product we

want to sell is trademarked if it's

patented if there's going to be any

legal issues with us selling this

product then once that's done we need to

pick our name and then check our name

and make sure there's no trademarks

there's no copyrights there's nothing

with that name that we want to choose

and don't worry I'm getting into all of

this in the next module so now that we

have what I would call is the foundation

and what's interesting about this is

Alex Moi talks about this he's like when

you're building a skyscraper the first

thing you do is dig into the ground and

that's interesting cuz there's going to

be all these people let's say your

parents let's say your friends looking

at your business and going hey you're

just sinking money into it you're not

even making money or people will think

that you're getting negative results

because you say hey everyone I'm going

to build this skyscraper and then the

first thing you do is start digging into

the ground they're like wow good job

dude like you have nothing to show for

it right but the deeper you dig and The

Wider you dig dictates directly how high

you can build your skyscraper and how

long term it can last and how sound the

foundation is and that was um a

principle I really loved from Alex

harosi and that's something that we need

to think of as well so everything I've

talked about up to this point is our

foundation so it's really important to

take it serious and really think long

term so now that that's out of the way

we basically just need to build a

Shopify store that conveys this emotion

that we're trying to sell to the people

that are going to be our potential

customers and we need to start crushing

content so there's a lot of ways to do

this you can be a little bit sketchy a

little bit on the Gray Line and take ads

from different people grab all these

different videos online of your product

or a product that's super super similar

and cut them up jumble them up mix and

mash into a new video and you can run

ads that way or on Tik Tok ads you can

just directly steal ads which I have

done a lot of people do and it's

definitely a gray line and you don't

want to scale your business with someone

else's ads you cannot do that but lowkey

you can test them for a little bit so

usually that's what I recommend if you

have a product you really want to jump

into start a brand take someone else's

Tik Tok ad change it up just a little

bit but keep the hook the Hook's the

most important part and try to get

things running try to see if you can get

some sales and see if this product is

worth your time to like order the

product from Amazon and film your own

videos and kind of like really put some

effort into it because building a store

is pretty easy you've seen some of my

stores there are nothing close to

impressive so you can get going pretty

quick you just need to convey that

emotion and like loving surprise did

convey that street style men did convey

that even though it sucks it was basic

people knew what they were getting and

it was an easy process for them so

realistically you can choose a product

create a brand create a foundation

pretty quick and test it out with

someone else's ads on um Tik Tok with

Facebook and stuff I I haven't ran

Facebook ads in a little while and

through this process I'm going to be

restarting Facebook ads I'm going to be

creating a store with you guys as a

full-blown example and we'll see just

how lenient Facebook is because I have

heard they're very lenient right now but

you never know that can change in the

blink of an eye so you have to be

careful with them with Facebook I really

don't Rec recommend taking people's ads

you you really need to cut them up and

mash them up and make them into

something completely different to not

get flagged there but with Tik Tok it's

a little bit different so let's say we

use someone else's ad we we really feel

confident about this product we we feel

like it's worth investing our time maybe

we made a couple hundred bucks maybe you

hit $1,000 day using someone else's ad

once you get to that point you really

need to make your own ads you really

need to start working with ugc creators

which is user generated content ugc so

you need to work with ugc creators

having them make videos for you or you

need to make them yourself or you need

to send your product out to like

influencers or friends or family and

they make videos for you and what's

beautiful about the internet is we can

go search up big Brands we can go search

up big companies that are selling this

product we can go search up really

anything we need to understand what a

good video ad looks like and then we can

just copy it frame for frame with new

content so this brings us on to the

point of correctly testing ads we need

to make sure that we are using an exact

strategy with Tik Tok or an exact

strategy with Facebook that's proven to

be one of of the best testing methods so

we can test our ads and know that

they're effective know that our money is

going to a correct place because a lot

of people will some people suck man like

some people that go through this course

you guys are going to be creating the

shittiest ugliest stores you're going to

be running the shittiest ads and you're

going to come back to me what isn't work

Why didn't it work cuz some people I

don't know some people just don't get it

like there's been some people that I

will say this is the exact testing

strategy and then a student would be

like well it didn't work I'm like show

me your ads and they look nothing like

what I said to do so I don't know

there's always going to be issues but

you want to make sure that the strategy

you're doing is worth your time it's

worth your money and it's actually going

to give you results that are worthy of

your money cuz some testing strategies

don't really test the product fully so

you could have tried a winner but the

results weren't that good so you gave up

meanwhile someone else who really tested

it could have scaled that to seven

figures if they had the right ads they

had the right kind of equation to make

it pop now once we're getting sales

rolling in we need to go over aov and

LTV your aov is your average order value

and your LTV is is your lifetime value

of your customer so your aov is really

important if I'm selling a $40 product

that means the average order value of

someone that comes on in my store and

purchases is around $40 but we can do a

lot of things like you can even add

tipping onto your website so someone can

tip 5 10 15% that adds your aov that

boosts it up you can have upsells where

someone can buy a product that works

really good with the current product

you're selling and that can bring in an

extra 15 bucks 20 bucks 30 bucks you can

sell lifetime warranties you can do a

ton of things that are going to boost up

your average order value and when your

average order value is higher you can

pay more on ads to acquire a customer so

that's beautiful right there that is

exactly what we need we want to have

high aovs because when you start

spending ads and when you start getting

into this world of of managing ad

budgets and scaling and all these things

you're going to realize it gets really

expensive really fast so if you know hey

if it costs us $10 to get a customer and

each customer's worth 50 bucks easy math

you know you can be making money and

when you have those ads it's quite

literally an ATM that every time you put

in $100 you make $500 back and you can

literally just print money so that's our

goal here and honestly things are

getting too hard nowadays to not have a

brand to still be able to get that money

printing machine going a lot of people

think it's just like 2016 where they can

just throw up some General Store

they can throw up 50 different products

test them all and hopefully one of them

gets them that ATM money printer and

it's just doesn't work that way you need

these like one product stores you need

these pretty Brands if you want it to be

longterm yes you might be able to get

success quick but it's going to die out

extremely fast and I truly think unless

you're doing that clothing aspect this

is the absolute best way to go so once

we have aov LTV locked in we're getting

um customers to repeat purchase that's

with the LTV is lifetime value so to

quickly go over LTV it's lifetime value

and essentially if our average order

value is worth $50 so each customer is

worth $50 but each customer usually

purchases two times so we're getting

repeat purchases that means the lifetime

value of a customer would be $100

because we get a $50 order and usually

they order two times so that would be a

$100 lifetime value from our customer

which also means we can spend even more

on ads because we know they're going to

purchase two times and we know it's

worth $100 we just have to wait for that

to happen so it's like a delayed

attribution so you can calculate these

things and it's important to know those

numbers because there's Brands like

Coca-Cola and Brands like um Starbucks

that they could spend millions and

millions on ads and they're not really

worried about it because if they acquire

One customer it's worth thousands and

thousands and thousands of dollars on

the lifetime of some dude drinking Coke

all day or some dude going and getting a

shot of espresso every day at Starbucks

Starbucks's LTV is

$4,600 I believe it's something

outrageous that's the average amount

that someone spends in the life lifetime

of being a Starbucks customer and

honestly that number is only going to go

up as this younger generation gets older

because I bet their habits are way way

worse than some Boomer that's getting

coffee so it's really important to

understand those numbers next once we

have this kind of understanding and

structure built we really need to build

out a backend we need to build out

retargeting systems we need to start

working with other channels like Google

we need to have an email marketing team

we need to have an SMS marketing team we

need have virtual assistant and we

really need to start building out a team

around this brand so we can scale it

then when we have that structure built

in your main focus is going to be

content you need to start pumping out

videos with ugc you need to start

pumping out videos with influencers and

you really just need to take things to

the next level you need to start paying

models to make videos with your products

you need to start paying high list

influencers to make videos with your

products and the amount of value that

you get out of this stuff is 20 times

more than you would ever think so once

you have a brand once you have all of

this set in place your entire Focus

needs to switch to content even even the

media buying and media buying if you

don't know is just like running the ads

usually you're going to hire that out

you're going to hire some professional

in Facebook some professional in Tik Tok

some professional in Google and it's

kind of hard to find those people so

I'll try to plug people that I

personally trust and ultimately I met a

lot of people at the last networking

event so I should be able to plug you

guys with some really good stuff if you

guys have stores that are scaling try to

personally reach out to me anyway you

can and I I'll help you get plugged with

the people you need but yeah that's

basically the name of the game you want

to create a brand and then you want to

just focus on content you want to start

scaling out your content like you could

never believe and once you're really

bringing in some money at say minimum

like 100k a month in Revenue you need to

start speaking with manufacturers

ordering this product in wholesale and

you need to customize it maybe your

product is a big seller on Amazon you

can go look up the reviews or you can

look up the reviews from your own

customers and see what's wrong with the

product what are people struggling with

and make it better you need to improve

upon the product get custom packaging

all that fun stuff and now you guys

really really have an amazing brand you

need to get fulfillment in the United

States that can get like 3 to 5 day

shipping or even next day shipping and

you really need to start just crushing

every advertising Channel possible you

need YouTube ads you need Snapchat ads

all that stuff and usually you're

bringing in a ton of money at this point

and you can work with a very high level

agency to give you an idea of kind of

like some numbers when you're at scale

like this let's say you have like 50

videos made and you know that all of

these videos convert well on paid ads

you can be getting easily 10 to 20 to

30k a day on Tik Tok alone you can

easily be getting 50 to 100K on Facebook

if you really know what you're doing and

you're really crushing the creatives I

know plenty of people I have met plenty

of people at the last event I went to

that are doing numbers like this on

Facebook right now very very possible

there are dozens of people that are our

age that are doing hundreds of thousands

a day in sales it's it's absolutely

unreal I met a kid that did 300K in a

single day on um Black Friday Cyber

Monday like people can do millions and

millions a month it really is not as

unattainable as You' think and keep in

mind I'm talking about when you have a

full infrastructure build you have the

teams you have a ton of people making

content for you you have designated

media buyers that are professional and

you're really just crushing in every

aspect also from Google you could easily

be making 10K a day and that's not even

including like running YouTube ads if

you have some killer YouTube ads you can

probably be making 50k a day on Google

alone email marketing could probably be

bringing in like 3 to 5K a day and

that's usually like reoccurring Revenue

repeat customers and people that are

going through like automation flows

through email SMS could probably be

matching that with the same amount of

sales and that's not even accounting for

like Snapchat ads Pinterest ads like all

these other small little things as well

as working with influencers let's say

you have a advertisement that went live

with Kim Kardashian that day like of

course you're going to do multiple six

figures that day in sales and then you

have that piece of content of Kim

Kardashian saying oh I love this product

so much and then you keep running ads on

that and that's going to convert amazing

on ads because people are hooked in they

see Kim K's face whatever so you can

milk that video for months and months on

paid ads on tons of different channels

and you can really just see how if you

have a cool product you have something

that's speaking to a specific group of

people that is just really speaking

their language it transfers emotion to

the person it tells a story and you just

have this really cool brand around this

really high quality product that ships

to people fast you can see how it goes

crazy and we're not even talking about

starting a selling on Amazon or selling

on Walmart or retail opportunities and

it's really easy to see how you can get

into a 100 million a year in sales if

everything goes perfect right and that's

the hard part because what gets you from

0 to one isn't what gets you from 1 to

two going through this journey and

actually like executing on this

blueprint is something you guys can't

even imagine it's something I can't even

imagine I haven't done retail deals I

know this path to do all this but I

haven't done a lot of these things I'll

be I'll be completely honest with you

guys this is a crazy Journey making a

100 million a year is not some easy

it's not I'm not going to sell you guys

some snake oil like this is going

to work and your first year you'll be

making millions a month this stuff's

hard and honestly it all comes down to

the person um the way I like to view

this is me being the coach of let's say

an NFL team I'm not really responsible

for the players I am in a sense of

organiz them making sure they know the

game plan and what they need to do but

the actual individual performance of

each player is dictated on the player

skill level some of you guys will never

reach levels like this most of you guys

will never reach hundreds of millions in

sales maybe none of us do but this is

the exact framework and I'm showing you

guys the brands I'm showing you guys the

methodology behind all of it and it's

possible I know it might be hard to get

stuck up on the fact that I haven't ran

a $100 million brand but I can promise

you guys this is the exact stuff they're

doing and I'm here to help you guys

along any step of the way and I promise

you it's so much more attainable than

you could ever think so yeah that

basically explains the full-blown

blueprint if you guys have any questions

if you want me to kind of go over some

aspects of your brand I'm going to be

doing live Q&A calls so that's going to

be a good time where if someone wants to

throw in their brand throw in their

ideas I can review them live and really

kind of help you guys or you can submit

a support ticket or or try to reach out

to the Student Success managers and we

can make sure to review your idea and

make sure it's worth your time jumping

into because this stuff is Big you're

only going to get as far as you plan to

get right you're not going to go 20 M

past what your plan was if your plans

are small you're confined by those so we

want to plan big we want to think big

and ultimately guys there's people that

have done this I've showed you Brands

I've listed off companies that have done

this there are people worth hundreds of

millions Sheen is a $47 billion company

that was their net worth last year we

looked it up and it looks like they're

having some problems now now but to be

in a billion dooll evaluation and get

started with Drop Shipping is truly

unreal and I hope you guys can really

mentally imagine that possibility for

yourself because with anything in life

if someone else is able to do it there's

no reason you're not able to do it so I

really want you guys thinking of module

one thinking of those frequencies

thinking of leveling yourself up

leveling up your character to be worthy

of things like this things of this

magnitude don't let yourself get caught

up in fear or doubt or listening to

these negative voices in your head or

the the mom and dad that doubt you or

the friends that doubt you let those

things fuel you and I promise something

that I I really enjoy something that I

love to think about is you can always

call upon your past self and your future

self to send energy to you in this

moment kind of a random um thing to

mention but it's something I truly

believe and I do in my life all the time

call on your future and past self to

give you energy get past anything raise

that frequency up and I promise you guys

if you believe in yourself the sky is

the limit if you take action on

everything that I'm teaching you here

These Blueprints these things are

possible these businesses worth hundreds

of millions are made every year every

year there's some new brand doing some

thing where you look at it you're like

oh why didn't I think of that that was

so simple that was so dumb like anyone

could have done that opportunity like

that is constantly opening this world is

a revolving door of opportunity there

are always things that are leaving and

there's always things that are coming in

our reality changes so quick that new

opportunities are sprouting up every

second it's to the point now where I

really have the eyes and the vision to

see opportunities and it's it's really

hard because once you're really leveled

up once your character levels High your

main focus is saying no to Opportunities

because you have to stay dialed in on

that Vision you have to have the

blinders on like the race horses so they

can't see the other horses they're just

focused in on themselves yeah kind of a

random tangent but I just can't say how

much I believe in you guys how much I

know there is potential out there and

I'm just really excited to see you guys

succeed so make sure you ask for help

from your Student Success Managers from

me jump on the live Q&A and calls with

me and let me know what we can help you

with I want to see you guys grow and I

promise you with all my heart this stuff

is so attainable there's so much

potential out there and I know you guys

can crush it so with that being said we

are wrapping up this video your action

steps for today are going into to the

community group talking with someone who

just got in share some ideas with them

share some thoughts make them feel

welcome and at home and make sure you

finish your blueprint set a full

blueprint app and obviously I haven't

taught you product research yet I

haven't taught you a ton of things but

really get this blueprint framework in

your head because when we go over

product research and we go over these

other things you need to be mentally

coordinating your PL so keep all this

stuff in mind revisit this video if you

need to um once you do learn all of

these elements come revisit this and

make sure you're building an amazing

blueprint for a quality skyscraper I

love you guys

peace

all right guys welcome into the next

video I hope you enjoyed the last one

talking about skyscrapers today we are

going over the importance of products

and we'll be diving a little bit deeper

into the product research stuff but in

the next video is where we're going to

really go into full-blown product

research I'm going to give examples of

winning products and then the next video

I'm even going to be doing live research

trying to find winning products and I'll

literally just give those products out

to you guys so you can test them if you

would like or you can at least see me

doing it so you can understand how you

can do it yourself I'm assuming a lot of

people will jump on the products that I

recommend or talk about so um just keep

that in mind so without further Ado

let's jump into the importance of

[Music]

products all right guys so since we are

going to be covering how to find winning

products in a later video today I want

to talk about why the product is so

important and basically what we need to

look for in a product to ensure that it

has the potential ensure that it is a

winning product and the way we do that

is referencing my winning product

blueprint this is basically a 10-point

system that's going to go over the

different qualities and attributes that

a product needs to be able to be a

foundation for a skyscraper so obviously

we can have winning products that are

gimmicky toys we can have winning

products that are piece of clothing and

we can do the street style men approach

and do a ton of clothes but for us to

really build out that brand and really

build out something special and amazing

um we need to have a specific product

there is a very specific criteria we

need to match and make sure our product

is in alignment with so let's jump into

that the first thing is pretty common

you've heard this a million times from

every Guru on the planet but the first

thing is a wow factor so a wow factor

definitely helps with your ability to

scale and your ability to convert new

customers or like new potential people

into customers but it's not as important

as a lot of like gurus make you think

you don't have to have some product

that's some new flashy amazing thing it

can be something that's old it can be

something that is not really that

exciting but I will say that having a

wow factor does help especially with

places like Tik Tok ads if it's it's

something no one's seen and you're

marketing it to a younger audience um it

it really does help out a bit and the

second point is having a sales price of

$40 and a lot of people don't talk about

this I haven't seen like anyone talk

about this your average order order

value needs to be at least $40 or more I

really recommend being at like 50 to 80

is kind of a sweet spot cuz if you go

over $80 for your products or for your

like average order value it's not going

to be as easy to grab like impulse

purchases some people are like hey this

is over 80 bucks like I should probably

think about this I should probably give

it some time to see if I really need

this product but if it's like 50 bucks a

lot more people are going to be willing

to just purchase it and not think about

it as much but the reason we need at

least 4 is the average cost to get

someone to purchase something on ads is

around $20 so if your product is like

selling for 15 bucks you just don't have

enough money it's not even about margin

even if you're getting your product for

extremely cheap you're just not going to

have enough money to justify scaling up

ads to huge budgets I'm talking $10,000

a day in ad spend it's going to be

really hard for you to hit those numbers

it's it's not really likely you can

probably get to the point of spending

$1,000 a day getting profit and doing

some things like that but when it truly

comes down to running highlevel

advertisements you do not have what it

takes mathematically it is impossible

for you you have to have a sales price

of at least like 50 honestly like 40 is

even a little bit low but I definitely

recommend 40 at the lowest anything

higher is going to be in your best

interest for sure and I'd probably cap

it at 80 number three if we're selling a

product for $40 I really recommend

trying to get down to the $10 um for the

cost of the product so this basically

ensures this is a 4X multiplier on our

cost of goods so our revenue or our

sales price is $40 and we get the

product for 10 meaning that we have a

four times multiplier on our cost of

goods so this is I'm not even sure what

margin that gives you I'm I'm

horrible with math I use calculators

margin calculators all those things so

I'm not the best with math but you have

to have a really high margin I really

recommend a 3 to 4 to 5x on your product

costs and when you're Drop Shipping it's

hard to do that so when you get into to

wholesale and you get into ordering the

products in bulk it's going to be way

easier to have a four or 5x multiplier

on your cost of goods but you really do

need some big margins like that to kind

of go to that Nike level of branding

that Rolex level of branding you need

absurd profit margins so you can spend

absurd amounts on content you can spend

absurd amounts working with cool

influencers and running very highlevel

paid advertisements with amazing

agencies and and all these cool things

down the line you need budgets for that

so it's not as important at the start if

you can't get a four or 5x multiplier or

something around that ballpark for

example if you're doing organic Tik Tok

ads you can do a 2X like if I get a

product for $10 I can sell it for 20

because I don't have advertising costs

right because I'm just doing organic but

the second I move into paid ads I do

need to multiply up to at least three

like three has to be the minimum if you

get your product for $10 you have to

sell it for 30 absolute minimum and even

with that even if you're a good

Advertiser and you have good video ads

it's still going to be decently hard to

get a profit and these aren't fun truths

this stuff is a lot of things that

people won't say a lot of people for

some reason don't talk about like

numbers and where your products need to

be at I I truly haven't found any gurus

that even mention this stuff which is

very alarming in my opinion but yeah

it's just the the case of reality a lot

of products don't have what it takes to

do paid ads like a lot of these gimmicky

toys that sell for 15 bucks will never

work on paid ads so it's something you

definitely need to understand and to

give you a quick like mental layout of

how this can work is you can get a

product for $10 start doing organic and

sell it for 20 jump into PID ad sell it

for 30 see how things work out and then

you can eventually get to the point of

ordering it in wh sale and then getting

your margins back lower into a place

that makes you more profitable and then

you can jump into the long term and

really allocating um huge budgets into

advertising and huge budgets into

influencers ugc and all that stuff so

it's kind of like what I said before

like what takes you from 0 to 1 doesn't

take you from 1 to two what takes you

from 1 to two doesn't take you from 2 to

3 so we have to constantly be evolving

and changing and adapting and that's um

some you need to learn as a

business owner like business is

hard things change a lot and you need to

be very adaptive so that's just a quick

little run through to help um explain

that point and number four on our

blueprint is um High perceived value so

a good example of products that just

have a natural hypers SE value due to

markets is um shoes and watches SO

watches can be produced extremely cheap

you can get a a decently nice watch and

unless someone's like deep in horology

and they they really know the market and

all that they could easily say it's

a good watch it's high quality it's

durable it's reliable with the time and

all that you can get it for like 10

bucks 20 bucks and most people think

like a decent watch is at least going to

be $100 or or something around that um

level SO watches have a high perceived

value shoes also do like Nike is

literally producing shoes for $3 and

selling them for like 150 200 and it's

just because of perceived value so

having products that are in this realm

of like high perceived value where you

can get them for a low cost and sell

them for a high price point is really

nice it's something to keep in mind but

we can always kind of position ourself

as a highquality product we can always

position ourself as a luxury brand or

position oursel in a certain way that

that gives perceived value because like

again like Rolex has very cheap watches

they have a a date just watch that is

extremely uncomplicated it's a very

basic watch and it's a stainless steel

watch there's literally nothing crazy

about it but you're paying a ton

for the brand you're paying for that

Rolex logo you're paying for someone to

look at your wrist and go wow this guy

is doing pretty well for himself so

you're paying for those things the watch

really isn't worth that the brand is so

when we get into long-term vision and

deeper down the rabbit hole of starting

our business perceived value can come

just from the brand just from the logo

but at the start it's really good if

your product has some inherent High

perceived value within it and point

number five is your product solves a

problem if you are marketing your

product to specific group of people

within a mass market and it solves a

problem for these specific people um

when you address that problem in ads

I'll give a quick example if you're

selling like a baby product and someone

just has their first kid and they're

realizing like holy there's so many

more things that went into us than I

knew you can address that language

address that perception within your

advertisement by saying like I just had

my first newborn kid I didn't realize I

had this problem but this product helps

me that's going to naturally filter out

anyone who doesn't have a kid they're

going to be like oh this ad isn't for me

they go away instantly and the people

that actually just had their first kid

are going to Hon in and actually listen

and why is that good it's because it it

attaches the people that we want and it

gets rid of the people that we don't

want and so Facebook's algorithm Tik

tok's algorithm Google's algorithm can

see okay the people that hone in and

listen fit a certain demographic and it

can help you find more of those people

so your advertisements will naturally do

better and we're solving a problem for

that specific person so there's a big

emotional involvement within the video

ad there's an emotional involvement

within the product and they're excited

to get it you spoke their language

they're like oh my God this is like made

for me so having that um ability within

your product to solve a problem for a

specific group of people is huge that's

where you're really getting into

building like a customer base and then

you can go deeper into the world of like

the baby Niche the firstborn kid Niche

that can be your little head shot Market

within like the children's Market is

like parents that have their firstborn

like getting them products that they

didn't realize they needed and that can

be your whole marketing Ploy so that's

some free um value for you guys there

that would be a really good brand to

start and just Source out products like

that test out these baby products on um

Tik Tok test them out on Facebook ads

all that good stuff and if you're

talking to a very specific headshot

group of people and you're solving their

problems you're going to do very well

for yourself now Point number six in the

blueprint is that they use the product

daily this one is really big if someone

I'm just going to keep running with a

baby example if this product that we're

getting helps their baby or helps them

with their baby every single day it it

solves a problem that keeps coming up up

every single day you can believe that

they are going to see that ad and be

like holy I need that like my life

is going to be so much easier if that

problem solved because they feel the

pain of that problem every single day so

you can address that pain in your video

ads and easily convince them to buy a

$50 $60 even $80 $100 product but yeah

80 is usually where I'd like to say you

should probably not go more because you

have to keep in mind we're running

social media ads and it's hard to

convince someone that's like trying to

see a Facebook post of their a to buy a

$150 product right like they're they're

not in the purchasing mood for that

that's usually where someone does

research and then figures out which

products the best and maybe they at the

start when your product isn't the best

it hasn't been customized it hasn't been

improved upon maybe there's a better

competitor out there and if they're

going to do the research on that then

you're not going to get that purchase so

that's kind of a little bit deeper

explanation as to why I say 80 is a Max

and number seven I've talked about this

one already a ton but um have a specific

and passionate community that you're

marketing to just like the person that

has their newborn child if you mention

that in an ad they're going to listen

they're going through an extreme

experience of having their first kid um

and they're in a new world and when you

speak their language you can um believe

that they will listen so figure out how

you can pair whatever product you think

is your winning product that you found

through the product research method that

we're going to go over in the next video

try to figure out how can I get this

product in front of a passionate

community and how can I tailor a brand

around them that speaks their language

number eight make sure your product is

relatively small and lightweight this is

going to help on like packaging and

shipping and all that stuff cuz when we

get into the world of like wholesale

purchasing thousands of units and

getting warehousing and stuff done if

we're selling like bed frames or fridges

it's hell like so much of your cost of

goods is going to go into shipping and

it's just a mess so if you can have

something ideally that like fits in your

hand that's going to make your life a

lot easier so number nine is just like

advice I would advise you guys to stay

away from like Electronics kind of

there's some electronics that can be

very well tested and high quality and

you wouldn't have any product issues

with them but be very like wary of the

electronic side of Drop Shipping because

you can get a lot of products and

we're trying to build a skyscraper here

we're trying to build a brand and you

can't do that um by selling shitty

products your customers are going to be

pissed your customer service is going to

be a mess you're going to get

chargebacks and that's just not what we

want we want to build something of value

we want to give value to people so um

you can do ICS there's tons that work

but just be super safe with it um I'd

also recommend stay away from things

that are like glass or that are going to

break easy or anything that's like

ingested like supplements or anything

along those lines cuz you can get into

legal issues and someone can say there's

some hazardous XYZ or someone choked on

it and they can sue you or something

something weird like that so if you can

just have a product that solves a

problem fits in your hand and there's

like nothing sketchy about it that's

going to be the best place you can be in

and lastly number 10 is you need a

product that isn't seasonal this is like

the most important thing because if your

product is let's say only sold in winter

in summer you're just like you're

literally just going to get 50% of the

sales that you usually would and yes

winter will be amazing quarter 4 all

these good things but it's like you

don't want inconsistent income like that

you can't build a brand you can't

consistently um reinvest revenue and

make these good long-term decisions on a

brand that's constantly fluctuating in

the amount of money that it makes with

its profit margins and just with its

Revenue in general so you need a product

that no matter what time of year it is

it's always going to sell the exact same

that's going to really give you the

stability you need to build your

skyscraper especially when you're new to

this like maybe you could get into

running um seasonal products once you

really know what you're doing but I just

don't recommend it so another thing that

I want to go over is hiring your product

so I read this in some sort of marketing

book I want to say it was blue ocean

strategies but I don't don't think it

was I think it was something else your

product is essentially an employee that

your customer hires this is the best way

you can think of your product so let's

say that family that just had their

first child they're the employer and

they have a product or they have a

position they're trying to hire for and

your product is interviewing to solve

that problem if that makes sense I know

I didn't explain that the best but

they're looking to hire your product to

solve their problem and if they think

another product or another service or

something else will solve their problem

better then they're going to go with

that and there's a really good example

of how many different things can solve

different problems that you never would

really think of and a good example is

let's say someone has the problem of

they're trying to cook eggs in the

morning but the eggs are sticking to the

pan they have a ton of different

products they could hire to solve their

problem they could get a non-stick pan

they could get butter or cooking oil or

spray or they could eat out or they

could hire a chef or they could fast and

do intermittent fasting and not eat

breakfast so there's a lot of different

potential things someone could be

looking for as the solution to their

problem and so the best thing you can do

is convince them that your product is

the right Solution by addressing these

other Solutions and explaining why these

ones are bad and why yours is good so

just a little marketing psychology

little side note right there to give you

guys a little bit more context and a

little bit of a deeper understanding on

everything that I'm talking about I want

to address a couple other stores that I

like okay guys so I quickly want to

revisit golf daddy these guys are like I

said just absolutely killing it with

their content with everything they do I

wanted to talk about how they had a

winning product or they have a winning

product and how they're expanding so

this is called Niche expansion I don't

know if that's the actual term that's

just what I'm saying it's really

important to get your foothold within a

certain industry with your winning

product and then expand into other

products within that space and get

people to be repeat um purchasers so

what these guys did really well and I

don't know exactly how well it's working

for them they have the divot daddy

standard which was like their Drop

Shipping version then they made a custom

really nice one um called the divot

daddy Pro so that's where they went from

Drop Shipping into like the wholesale

inventory customized product route then

they said hey we need to get repeat

purchasers we need to have people that

constantly keep buying buying things

from us and that's where they went for

their Twilight ball which I'm honestly

assuming they just went to Alibaba

looked up glow-in-the-dark golf ball

found the best manufacturer and said hey

can you put our brand name on it this is

the packaging we want so super simple

super easy there um it'll be interesting

to see what other products they come out

with I believe that's all they have

right

now hit their shop now button oh they

have custom golf Maps interesting what

is

this

is it of different courses oh so they'll

make that's actually really cool

interesting so I don't know if this is

print on demand or not you can quickly

go look up print on demand it's

basically just where a company will

print any design on a stock product for

you and you can drop ship it so this is

cool because you can um if you have your

favorite course like maybe you went to

Hawaii and you golfed there and it was

such a cool experience as a gift someone

could get you this blanket that has that

exact Golf Course mapped out on it so

very very interesting product there that

is not something I would have expected

and there's a a framed

version super super interesting I wonder

how well this is doing that'd be a

little bit harder to make content around

but that's smart like this is a good

golf gift like someone that's like a big

golf nerd would love that so it just

shows they're being unique they're

expanding they have this brand

personality and you can just feel and

see the things that they're doing and

it's done at a very high quality level

they're throwing so much money back into

this brand and really just making it

amazing it's simple it's to the point

you know what you're getting you know

it's high quality and these guys just

crush it so next I wanted to go over

this brand called warmies I just found

them they just seem to be crushing it so

they have products that are in like the

warm and cozy space like boots slippers

neck wraps eye masks hot pack heat pad

and they're all very branded they have

that like fuzzy cozy warm feeling and

they have like a bunch of stuffed

animals and it's like how much does a

stuffed animal really cost but when it's

marketed this well and it's the brand

has created this high quality it's hard

to to Really argue and I guarantee that

they're making millions in sales each

month and it's it's just a really simple

product like there's nothing special

about this stuff it's literally just

stuffed animals but their branding is so

good and they've expanded into a huge

niche of warm products but I bet they

just got started with a couple stuffed

animals they probably got started with

like these

first these first four and just expanded

into other ones and then said oh we can

do boots and slippers and okay we can

just have the whole like warm and cozy

space as our Niche so this is their form

of Niche Niche expansion nobody starts a

brand and invests $2

$300,000 in all these variants getting

everything in stock and fast shipping

the best thing you can do is start with

Drop Shipping test out a couple things

and build it out based on success so

you're not risking anything so um this

was another brand I just wanted to talk

about quick because I think that um

they're crushing it their brand emotion

the storytelling and the overall feeling

that they give like this is the type of

stuffed animal you'd get for your first

kid and they they know that Juniors

warmies like or what is it my first

warmies like these are all like infant

baby baby stuffed animals bet if you

just had a kid you'd be eating this

up you're like I want my kid to have

some cute little stuff animal he

remembers forever and it's some high

quality nice one from warmies like they

they're just selling you on something

like look at these images they're really

selling you and they do a really good

job and I bet the product's super high

quality as well so just another quick

example for you guys okay so this one is

actually really interesting so I talked

about this before that my mom ended up

buying one of these like fairy light

things which I think is so stupid I

think products like this are so dumb

like this I don't know maybe maybe it's

just made for older um women to to

purchase as a Decor item or something

but um I looked deeper into this website

and I actually bet these guys are making

some stupid money so they're doing the

whole Sunset lamp whatever they have all

these different ones built out this is

their top product and this is the

Facebook ad I saw but seeing that

they're doing like these high quality

like very expensive incense

burners and just the amount of lighting

Products they've tested I don't know I

have a feeling these guys are making

stupid money so I wanted to bring this

one up as another example for you guys

cuz they did expand into kind of a

bigger audience bigger Niche and they're

doing it at the high cost level so I'm

assuming these all um yeah LED incense

burners they all light up so why I think

this can work is it's just unique you're

not going to really find it somewhere

else and that's where it has like the

wow factor whatever but running paid ads

for products like this is isn't really

the best um paid ads are really good on

products like this and that's why it's

their best seller product that's more

mass Market more easy to sell more

simple cuz not everyone wants to spend

160 bucks on an incense burner but when

you find that person that does they're

going to be very excited cuz this thing

looks super cool so just really

interesting brand I'm really curious how

much they're making and I think it's

worth you guys studying them yeah just

another one I wanted to bring okay and

the next one I wanted to talk about was

soulet so I'm sure we've all seen the

sunset lamp everyone knows about it but

I want to talk about why these guys were

the top seller I don't think they the

were the first person to sell this

product but they were the best person to

sell this product cuz they made the

coolest content their website is

designed solely around this product I

don't think they have anything else yeah

nothing else they never expanded and um

they started getting these in wholesale

they started customizing it and um I'm

pretty sure when you order it it comes

with their soulet logo on it and all

that stuff and these guys did Millions

their their website looks super good

super simple trustworthy looks very nice

and it's basic like you you know what's

going on oh let's see products I'm

curious interesting so they did expand

into some other stuff that's a little

bit ghetto I I almost wish they didn't

and just kept Soul set as like their

only lamp and kind of crushed it but who

knows maybe they're doing um decent with

these other cells but I do kind of doubt

it cuz I didn't even know that they were

doing doing this but I can promise you

guys during Co these guys made Millions

like probably a million dollar a month I

really would not be surprised this store

has probably easily done over 10 million

in sales and it's because they really

went full in on this product they made

it simple they made their they got

really low prices because they started

ordering them in wholesale and yeah I

mean 22.8 million views on their hashtag

like these guys took over Tik Tok and

they did it through cool content and

speaking to a niche audience it was kind

of like the the girly room decor Urban

Outfitters type girl that they marketed

to with like the Pinterest or with like

the polaroid pictures on the wall and

all those things they they spoke

someone's language like if you can see

the reviews like it's all these girls

with Urban Outfitters

rooms all these like trendy girls

hipster girls or whatever and they did

really good for themselves okay I

quickly wanted to go over blendjet again

because these guys just invest so much

into content into like trying to level

up their brand even though I think the

product is pretty stupid but they did

customize it they did um make it way

better like if you bought one from

AliExpress and then you bought theirs

the blendjet one would be light years

better they're even paying for licensing

through Disney which is crazy that's got

to be stupid expensive they came out

with jet packs which is their own blend

of smoothie powders that you can

literally put in so like these guys went

all out like they have cases

they have all these things and it's like

you're only going to be able to do that

if you're making a ton money and if

it makes sense like these guys aren't

dumb like they're not going to keep

scaling up something that doesn't work

and building all these promoting upsell

products for it if it doesn't work so

they're crushing it they're a really

good long-term example of where you can

go and just how much you can milk out of

a customer and out of a product and

really kind of set your foundation in

your own space like they've been all

over all these different um news

Publications they probably just had to

pay for it you can see they have an

infinite amount of colors 43,00 th

reviews on their own store insane I

wonder how much they have on Amazon but

they have all these upsells it's such a

seamless um easy

process their content is great popups

beautiful look at that

popup and notice how the pop-up only

came up after I've been here for a while

a lot of people have pop-ups come up

like instantly yeah these guys just

crush it like their website is so solid

it's saved up in the left the product

the packaging is great like they went

all out they customized this like

and you better believe they started Drop

Shipping it like they didn't just

randomly go oh I like this product let's

sync $500,000 into custom inventory and

all this stuff like of course they drop

shipped it of course they started

getting sales and started scaling up and

improving like that's just what you do

okay the next one's interesting I wanted

to talk about this product there's a

website called aporn Fitness I don't

know it looks to me but maybe

they're doing good for themselves I have

no clue they're just this is all drop

ship stuff so I doubt they're doing good

where

is the posture corrector

okay so like this is just some ass

like ape born I don't know like yes

you're trying to speak to like gym

people we get it but these pictures are

ass 10

reviews it's just ass man super ass like

they're trying you know but there's

another company that is still selling

the posture corrector to this day but I

want to show you what they did and why

it is lightyears better than aporn and

it should be pretty instantly obvious so

these guys are called Sierra Body and

they customized the posture corrector

they made it fit a specific demographic

of women in Fitness and they made it

pretty they made it cute and nice look

how much better it looks way more high

quality like I can promise you if some

girl if you put two options in front of

and said oh do you want the aporn

AliExpress posture corrector or do you

want the Sierra Body customize one

that's all cute with little pink color

with different sizes where it's it's

made to fit a woman and her bodybuild

like clearly they're going to buy the

other one clearly this one looks way

better and they built out into other

products as well so it's just like I

don't know to me it's very obvious I

hope you guys are beginning to see like

the that are doing this and the

people that are actually good so we only

have a couple more examples okay next we

have shop aado which is just some ass

Drop Shipping site like just complete

ass oh we sell anything and everything

but I wanted to go over this um cozy

plush hoodie because this is like a

hundred million product if not close to

like a billion dollar product and these

guys are just doing it

shitty like I mean I'm sorry shop aado

like that just sounds like the most

Dollar Store ass and like look how long

this goes like do you really think

people are scrolling through this let's

get real oh you can only now see the

reviews at the bottom after you just

went on a marathon of scrolling so it's

just ass but then you have people like

udy that make it customized they up the

quality level they invest in themselves

they get licensing deals these guys have

licensing deals with like everyone

they've done the most and that's why

these guys have done a million dooll day

in sales and they've done hundreds of

millions in sales the owner is Davey

fogari but they just crushed it they did

better content they customized the

product they got it in wholesale

inventory and made sure it was quality

tested and like actually really nice

that's why they have nice reviews and

this store is brought in hundreds of

millions in sales and I bet it could be

evaluated it may be a billion dollars I

wouldn't be too surprised cuz their

average order value has got to be huge

and they're expanding into sleepware

kids teens and adults blankets even

accessories like let's just look at that

for a second I mean just look at at this

stuff they've got it all so I bet their

average order value is huge I bet they

have a ton of repeat customers because

their product is genuinely high quality

and it just shows night and day

difference between like who are you

going to buy from are you really going

to go buy from shop aado with their

30-day shipping from AliExpress like

it's just extremely obvious so if you

can make your brand look like this you

can make your product look like this

they're essentially selling the same

thing it's just way better so keep that

in mind okay and before I leave off of

this video I want to go over some

questions you need to ask yourself when

it comes to the product that you're

choosing so keep these in mind when

you're doing product research I'm just

going to bulk go through a bunch of

questions that you should be asking

yourself the first question is can I

make cool videos with this product like

me personally is it is it very

attainable for me to make a phone video

it doesn't have to be some production

quality just a phone video can I

make cool stories can I convey em motion

and create a brand through this product

and can can I convey that through

content can I create this brand that

sells a certain emotion and can I

portray that emotion easily through

content myself because we're going to

have to do a lot of this oursel right

we're not going to want to hire ugc

people and influencers day one so think

can I make cool videos with this product

or can my friends or someone I know

personally help me make cool videos with

this product because if the answer is no

then you're probably not going to see

too much success because if you have an

amazing website amazing product but your

video ads suck then nobody's going to

click to come to your website nobody's

going to see it so it doesn't really

matter if your video ads suck everything

you have sucks cuz it's the first entry

point like if you build the coolest

building in the world but there's no

door how are people going to get in to

see the coolest building in the world so

just keep that in mind your video ads

are really important it's also good to

really think like what type of videos

would I make and get like a mental

layout of like okay I could do this next

you need to think is there a high

likelihood that someone that's scrolling

on Facebook or scrolling on Tik Tok

right they're in their unconscious

zombie mode does this product have the

ability to grab their attention and

build a purchase interest enough for

them to get off Facebook enough for them

to get off Tik Tok and go entertain your

website so that's like a a problem your

video ad solves it needs to grab

attention right it needs to get them off

the platform then your website needs to

build interest right to get them to

purchase then they need to add to cart

and you need to have an offer or a

guarantee that gets them to the next

level which is purchasing so each kind

of stage in the funnel has its own

purpose and goal and you really just

need to make sure that your product and

your video ads can get someone out of

their little subconscious zombie mode

and get them interested in your website

your product and get them off of their

social media next question is you really

need to ask how longterm is this product

could this product if I crush the brand

be around for 10 plus years 20 plus

years and with things like the posture

corrector you'd be like no that that

shit's just a fade it's ass but if you

customize it you make it for a specific

group of people it can so so be creative

with it but it's important to ask

yourself that question and the next

question is basically just a build on on

that is how big can you build an Empire

on this product start thinking that like

okay if we if we crush it everything

goes good how big could this get how big

is the available Market how big is just

the amount of people that would be

interested in this product and how far

do you think you could go with it if

everything went perfect and when you're

thinking of that you also need to think

in like okay like the golf daddy like

obviously not everyone in the world

wants to see the divot they make with

their swing to be able to fix it so they

scale into other products and they get

into other golf things so calculate this

question with the niche expansion

element added into the equation kind of

a hard way to explain that but um think

of the big picture and just think how

big can it all get something else you

want to ask yourself is what influencers

would I use right like who is like the

Keystone of like that's our demographic

like people who follow that influencer

would love our products so get a big

list list of all those influencers and

and really start to think like okay who

would we really want to like be a

spokesperson for a brand or an

ambassador or something and make sure

you can understand that because in the

end of the day if you can't think of

like good influencers that could sell

your product then you probably don't

have any business in that Niche anyway

you probably aren't a part of that Niche

and so how do you expect to speak their

language and communicate with them when

you're not a part of their Community if

that makes sense so if you can't answer

that question you might need to switch

to something that you have more personal

knowledge about it's going to give you a

Competitive Edge when it comes to

advertising branding and all of that

another thing is try to Envision your

skyscraper just like I was talking about

with the long-term stuff try to Envision

like the blueprint the schematics the

math the measurements all that good

stuff try to think what would this brand

look like it its Highest Potential with

the coolest influencers all that stuff

Envision that um before you get started

before you like do any tangible work you

need to understand that long-term vision

and envision that skyscraper to a te

another way you can think of your sky

skyscraper is an apartment complex this

adds um another element to your ability

to understand your demographic so if the

skycraper we're building our store is

actually an apartment complex and the

reason this is good is because if you're

trying to get someone to move into your

apartment complex they have to really

like it right cuz they're going to live

there and it's good to think of our

customers as like living within our

brand because we want them repeat

purchasing right we want them to stay in

the brand so it's a good little fun

exercise to think of of like okay who

would be the demographic that would stay

at my apartment complex what would they

like is it the amenities is it the

specific demographic like maybe have an

apartment that's like only for younger

people or only for older people so

people feel like they fit in with their

Community or maybe you have a certain

architecture or certain design element

within your place that makes it feel

like Tulum or it makes it feel like Bali

or something so people really like that

like why are people coming why are they

staying what amenities do they like what

do they like and dislike what's what's

the location of our apartment complex

how do we get people interested just get

that idea in your head and let it kind

of take root because that will really

help you understand the brand that

you're making and help you think of how

you can improve it and get people that

want to stay there longer so this video

was supposed to be just about products

but we kind of went a little bit

everywhere I hope you understand the

10-point blueprint I hope you really

understand the next level of thinking of

where we're going we're going to get

into everything branding all that fun

stuff we're going to get into how to

find the winning product which will be

the next video of me actually doing live

product research with you guys and I

will tell you like if a product's really

good I'll say like this is good like go

for it go try it just keep in mind a lot

of people are probably going to do it so

it might a little saturated people might

be running the same ads to very similar

websites so keep it in mind but I am

trying to give you guys anything and

everything that you need to succeed so I

hope you learned a lot in this video for

your action steps make sure you are very

familiar with this 10-point blueprint so

you can apply it and answer all these

questions make sure you're all so

familiar with those questions that I

said at the end so you can ask these

questions and cross reference this

blueprint when you're testing a product

when you're researching a product when

you're thinking is this product good you

can reference the blueprint reference

those questions and really get a good

understanding if this product is worth

your time or not next please go into the

community group and make a post talking

about your journey so far relate with

the other students answer some people's

questions but only if you know what

you're talking about and you're 100%

sure that your answer is correct the

last thing we want to do is answer

people's question questions and give

them misinformation or something that's

going to guide them down the wrong path

but ultimately I hope you enjoyed this

one and I will see you in the next video

doing live product research with you

guys

peace all righty boys welcome into the

next video This is how to find a winning

product and this one is going to be

theoretic so I'm basically going to go

over a explanation of what to do and

then in the next video we will be

actually doing it with you so this is

kind of like your college level

theoretical class where you just learn

the principles of it and then we'll get

into actually doing it in the next

[Music]

one so in this one guys I want to be

quick into the point and give you guys

everything you need so when we're

actually doing the product research you

can really understand what's going on

and there's B basically five elements

when it comes to doing product research

and the best thing is going to be a mix

of all of these five elements now

there's three direct strategies the

first strategy with product research is

called the reverse method and this one

is my absolute favorite this is what I

do um any product that I have found

that's done good is through the reverse

method this is especially true for Tik

Tok and Facebook like the reverse method

is absolutely Flawless it's the best it

gives gives you the highest level of

certainty with your product's ability to

work and scale and it gives you just a

ton of security it lets you know that

the product that you're putting all this

effort into is actually worth your time

based on other people and their results

with it so the reverse method is my

absolute favorite next we have the

supply and demand method where you

basically search up Trends you search up

different topics or things that are

going on and try to match that Demand

with Supply so that one is good A lot of

people do it and this is more for like

your trendy route and seasonal stuff and

things along those lines which you can

do you can crush it like if you know

Winter's coming up we have all these

different seasons you can take advantage

of you can do some supply and demand

research and make a couple hundred

thousand in a month off a really

successful store you just have to

understand it's not going to last so the

supply and demand method can work really

good but it's more situational it's not

as longterm cuz demand always changes

and I don't know it's not my favorite

but it's strong and it has a place for

sure next we have the AAA method which

is Amazon Alibaba and AliExpress and

scouring those websites and then the two

other elements are like properly knowing

how to utilize Google shopping as well

as checking out Affiliates and I don't

really see people talking about that

last one too much but all of these

methods are extremely good and don't

worry we are going to get to them in the

next video of me fully executing

everything showing all of the different

methods and how to to mix and masch them

and utilize the strengths of each one to

really understand the the full scope of

what you're doing how good is this

product testing it through all of these

different methods and really like

meshing it with the blueprint seeing how

that um pans out thinking of the

long-term vision and really

understanding like okay this product is

killer it has that big potential for

Branding I know what influencers I could

do I can check the research of people

that are selling it now seeing how good

it's going product research is very

open-ended it's open to interpretation

and in the end of the day you never

really know how good something's going

to do off the rip unless you're doing

the reverse method and that's why this

method's so good and to briefly explain

it before we dive into it the reverse

method is sitting on these social media

platforms and studying the ads that you

see so sitting on Facebook and liking

all the ads so it keeps feeding you more

ads and it keeps feeding you more ads

based on the things you like so you go

to the websites you study them out you

see what works what doesn't work you see

these different strategies and within me

spending like 20 minutes on Facebook I

got probably 20 websites that I know are

doing six figures a month or more so I

can extrapolate that information build

out my blueprint and all I really have

to do is outperform them all I have to

do is make a cooler video ad or a cooler

picture ad or a better website that's

more focused on a niche Community it's

more direct and it's it's just overall

better it sells more emotion and that's

not really hard to do cuz a lot of these

drop shippers are getting into

information from shitty gurus and it's

just not panning out they're not really

doing branding they're not really doing

storytelling and they just suck their

advertising methods are not that good

and it's pretty easy to outperform

people so that's why I really love um

the reverse methods so I will sit on Tik

Tok and Facebook a good amount of my day

studying ads and literally just seeing

okay how many likes does this ad have

and since I've been media buying and

using ads and purchasing ads on Facebook

and Tik Tok for for years and years I

can understand based on how much views

or how much likes something has how much

it's getting in sales and it's a method

that I'll show you guys I'll teach you

guys but the the reverse method is the

absolute best because you can see okay

this person is selling this product

right now I can see their ad they paid

for me to see their ad and usually if an

ad's not working someone's going to turn

it off so if something has a huge amount

of likes or views or comments or shares

or whatever it is you can be sure that

they're making money or else they would

have turned it off and depending on how

many likes if there's a million likes

then this ad has been running for a very

long time it's very profitable and

that's that's not even an assumption

that is just pure fact because no one is

going to be wasting thousands and

thousands of dollars to get those

million likes on something that's not

making the money so reverse method is

absolutely amazing but you do have to

pair it with the supply and demand

method with the AAA method you have to

cross reference on Google shopping you

have to go check Affiliates you have to

go do all these things to really really

get the full scope of understanding of

your product before you make a website

before you dive into it right so I will

go over how to find these winning ads um

best practices and all that stuff to

show you guys how to do it and I will be

doing that in the next video I'll be

showing you guys what to look for the

biggest thing is like studying hooks

making sure you understand like okay

this video ad is clearly good has a lot

of likes has a lot of comments

interaction now why is it good what

hooked me in is it the image is it it

the first 3 seconds of the video

understanding hooks is the biggest thing

because that is like the door to your

skyscraper so the first 3 seconds is

everything when it comes to video ads

and when it comes to like picture ads on

Facebook and stuff like that the image

is the door to the business if the image

isn't good if if people don't really

care they're not interested then that

door didn't open for them it didn't lead

them into the coolest skyscraper in the

world where they can kind of move in and

become a customer right so um video ads

are really really important and I will

go in depth on showing you how to study

them extrapolating what's good and

what's bad again we already covered this

in the last one but it's really

important to just have a big picture

mindset to really be thinking out like

what are the influencers what would like

email campaigns look like what would SMS

campaigns look like how would a YouTube

video look for this um product for this

brand that I would build who's the

demographic all that stuff you really

need to be thinking huge because we want

to execute huge and we only go as far as

our plans are set out to now I do want

to talk about mindset and I'll talk

about it in the next video as well but I

can't tell you guys how important

mindset is I'm sure you've seen this

image it's kind of like the gamblers

addiction put into an image but it's so

true within this space we're essentially

like in Minecraft sitting and trying to

mine for diamonds forever and if you

know the level that diamonds are I think

it's like you go to bedrock and go up

from like eight steps to like 16 steps

and that's the range where diamond are

some but if you know these details

if you know these ways to find diamonds

then truthfully the best thing you could

do is to be sitting down there and

mining for diamonds to be sitting on Tik

Tok to be sitting on Facebook and

searching for these diamonds because

when you find something that's

absolutely crushing it it is worth

essentially like an endless amount of

money there's not really a ceiling

because if you found udie or you found

blendjet and you did those products and

you scale them up to that level these

are companies worth hundreds of millions

so it's really hard to put a amount of

money tied to what you can do if you

find a winning product if you turn it

into an amazing brand and scale it to

the moon so it's really important to

have your mindset really strong because

it is going to be discouraging you're

going to be going through ads and

searching for days and sometimes just

finding a bunch of and not really

feeling um any like resonance with the

products you're seeing like I can't

picture a brand I don't know if this is

like me because in the end of the day

like you want to create a brand that is

a representation of you and it speaks to

you so you can speak to the customers

because you are in alignment with the

brand so that's something that I I

definitely recommend and um it can be

hard it can be super discouraging

looking through products all day getting

stuck in the unconscious wave of Tik Tok

or Facebook and and forgetting to do

product research and just sitting and

looking at hot girls on Tik Tok or

looking at stupid and wasting your

time because in the end of the day

that's what those algorithms are made to

do they're made to make you an

unconscious zombie and hopefully we are

going to be getting away from being

unconscious zombies and utilizing this

platform to really live the life we want

to live right so it's important to be

extremely disciplined and resilient with

your mindset not letting fear or doubt

creep in really hold yourself strong and

keep mining keep going until you find

that thing and when you find products

that you think are strong um you can

definitely send them to me for review or

to the Student Success manager um you

will have to do that at your own regard

I am not in the business of stealing

products I have plenty of things to work

on s and the last thing I want to do is

inhibit A Student Success so you have

absolutely no worries with that but

let's say we're on a live Q&A and you

share your product I obviously can't

hold the other students to ensure that

they won't steal your product I hope we

can create an environment here where

everyone is very open and friendly and

respectful of each other where we don't

do that but if you're open to it you can

um send in support tickets you can reach

out in whatever way you can find to get

a product to me and I will try to do a

review for you guys to give you thoughts

on it and I think that's probably like

one of the best things we could do in

the live Q&A is go over your guys'

product talk about why it's good why it

isn't yeah we definitely just need a

very high level of respect if we're

doing that and to touch in the potential

of finding a winning product which I

kind of already did but like I just want

you guys to know it takes one video ad

or one picture ad or stumbling across

one advertisement that's really doing

good to completely change your life I'm

not even kidding seeing one video ad

could potentially retire your parents

like it's literally that possible it's

that real because we can't put a ceiling

on how far this could potentially go if

we properly execute a brand and we have

to be the type of person who can execute

on that right like some idiot could

stumble across the biggest opportunity

in the world but if he's not leveled up

enough he's not going to go anywhere

with that opportunity so the biggest

thing we can do is level up our

character in the game level up our

frequency feel worthy of these products

feel worthy of finding a winning ad and

it will come to you that's just how the

universe works if you read the book The

cabalian if you go re-watch the first

module

that is quite literally how this

universe works it's laws of nature that

you can't refute so keep a very high

level frequency feel worthy feel excited

go sit in front of your vision board go

sit and meditate Do Your Daily Journal

affirmations right before you jump into

your product research because being at a

high frequency is quite literally going

to be giving you gravity and having

winning products flow to you I'm not I'm

not even kidding this is how the

universe functions so that's one of the

biggest hacks I can um give you because

if you're in a high frequency your eyes

your mind are working at a higher level

to see the possibilities God or the

universe might send an opportunity your

way but if you're not a high frequency

if you're a low-level character you

can't see it you don't understand it so

um I definitely want to leave you guys

with that um when you're doing this

product research keep a highlevel

frequency lastly the big one the ugly

one legal research we have to make sure

that this product that we want to jump

into with products we need to understand

that it's not patented that's the

biggest thing if someone has like a

design patent or a use of function

patent or something along those lines

with the product then we can't use it so

I will go into all the legal issues how

to do like legal research to the best

extent I can share with you I'm not a

legal Tax Advisor financial advisor or

any of these things so I'm just sharing

what I do personally there is always a

level of risk with anything you do in

life so I can't be held responsible for

any risk but I do want to teach you guys

the best I can to my knowledge of how to

make sure a product is safe and we'll

basically be utilizing Google shopping

and I think it's us

PTO to check trademarks copyrights all

that stuff but a really big thing is

making sure that the product you're

jumping into isn't patented because

there was a product I wanted to test and

I looked up and there was a design

patent on it so if I would have sold

that I would have spent all this money

and time creating a infrastructure

creating a skyscraper setting my

Foundation doing all these works just to

get a cease and assist letter and

potentially even a lawsuit so it's just

horrible we really need to make sure

we're doing our legal research and I

will show that in future videos for sure

but yeah the main thing is making sure

your product isn't patented and then

making sure the brands that are selling

it aren't trademarking any elements when

it comes to like you naming your brand

or you naming the product we need to

make sure there's no copyrights

trademarks anything like that on the

product as well or on the brand that's

selling it all right guys this is Jordan

from the future and I just found

something that I wanted to include in

the course of how to find winning

products this is a very good solution

that basically helps you vet if the

store that you're looking into the

product you're looking into is actually

worth your time it's worth the

opportunity to go from this 0er to 7

figure framework is it worth building

this skyscraper out of really investing

your time and does it have that

long-term potential and this website is

called shop hunter.io so here it is I

believe you can get signed up for free

um I haven't really used it I just came

across it but it's really good to

understand the brands that are running

how much sales are they getting each

month each week and you can really

understand all of their data what

products are selling the best and this

is an absolute no-brainer amazing

amazing tool that we absolutely have to

use in our process of trying to figure

out what product what brand we are

looking to build so let's go through the

process real quick we can just hit sign

up here okay so super easy signin

process basically all you have to do is

put in the info and then they send you a

confirmation email super easy so and

let's quickly go over all of the assets

we get from this so you can go to the

explore and I guess it's just showing

recently added products then we have top

performers where we can see top stores

and view these different brands and kind

of see like what's going on um you can

hit track

store and it's going to show you they're

making 1.6 million a month total orders

and it's going to talk about their

products all of that stuff so female

Niche um and it looks like they're doing

that street style men approach they are

doing the mass Market Style with fashion

products and it's doing extremely well

for them so we can see their top

performing products looks like this

notebook is their big one has a Jeep

literally on it it's a copyright issue

waiting to happen but they're selling it

for an expensive luxury price and I can

guarantee that this is drop shipped so

it looks like they're doing like 15K a

day on this product in the heights yeah

unbelievable so this is a huge tool to

give us data but I will say this with

any tool that you see like these little

spy tools be extremely careful because

every drop shipper is looking at these

and you really need to stay away from

taking all of your information and

taking all of your decisions that you

make based off spy tools because that's

what every other drop shipper is doing

they're all using tools like this so

they are all making the exact same

decisions off the exact same data so you

need to make sure that you're finding

opportunities that aren't on here this

tool is best used in my opinion as a

confirmation tool so if you found a

product that you think's really good and

you want to test it go look up the

people that are selling it good and see

their actual numbers and use that don't

go here and find the top performing

store and do a mere copy of it because

that's what everyone else is going to do

like once you see top stores top

products on here it's a good sign that

everyone else is jumping to this and

they're going to be doing it as well

which leads to a huge amount of

saturation competition and it overall

just makes things really hard what's

interesting with that store is the

Brazil only store so they're only

targeting Brazil doing a million a month

it's unbelievable so they there's really

big stores in here yeah one's doing 10

million is that a

month so I think how it works is every

time you click track a store that marks

it down and you only get like 10 or 20

or something that you can track yeah 12

million I think that's in a

month what's this time for oh it's an a

couple months and three months that's

still

wild so these guys might be doing um

custom oh they're doing really high

ticket

Furniture yeah I don't think this is

directly on AliExpress this is what's

called high ticket Drop Shipping and you

need to to be able to resell things like

this and and I'm not sure if this is

exactly what they're doing but you can

get resale deals with huge retailers and

you can drop ship like bed frames

barbecues hot tubs saunas like these

huge things and get percentage deals on

them and high ticket Drop Shipping is

definitely a very lucrative opportunity

so I'm I'm assuming that's what they're

doing I I don't think maybe they are

kova maybe that's like their

real Albany Park so they're just selling

a kova product so yeah they're just a

high tick retailer let's look up Albany

Park so in the end of the day like this

stuff interesting but I don't think it's

best to come in here and and copy

exactly what the top stores are doing

cuz I think a lot of people are going to

do it but um yeah these guys are doing

very high quality High ticket Drop

Shipping um their Albany Park is not

paying for some huge Warehouse where

they keep all of these huge couches and

stuff so let's let's at least see the

stuff they

sell yeah just just seating just couches

and

chairs they do like beds and other

stuff yeah just just chairs and seats

but you can see that this is extremely

high quality so they have a relationship

with all of these Brands and yeah

they're just retailing these essentially

through the Drop Shipping business model

and they're making a ton of money but be

careful looking at top products you need

to pay um I will try to get an affiliate

deal and Link for you guys if you want

to come in and pay for this pricing I

believe was like 50 a month at the

lowest definitely come in here and get

data data is the best thing we can ever

have but you have to understand the

caveat of everyone else is going to be

in here doing this so beware of that at

least um but when it comes to my shop

Hunter you can go into track shops and

these ones are going to be in here the

ones that I clicked you can hit add a

shop and you just need to find the

Shopify URL of the person you're

interested in seeing their data all

right guys so I'm going to look up

romatic because I don't think I've

mentioned it I don't know if I have but

I am from the future so this is the

product I started Drop Shipping and we

did like 10,000 in sales on it and

people I was mimicking were romatic

these guys so I want to copy and track

their data right I want to see what

they're doing so what we do is go to

their website we hit view page source

and then we want to hit contrl F we get

a window like this and we want to hit my

Shopify and what this is going to do is

show their my Shopify URL it looks like

their Shopify URL is behind the price

tag. myshopify.com so if you put that in

you can see their um to total sales they

have a very high aov but yeah they're

not getting too many sales and it looks

like they're on the decline like I've

already outperformed them to be

completely honest and I just ran some

really basic Tik Tok ads basic Facebook

ads took me a millisecond of work but it

looks like they're getting decent orders

every hour yeah so maybe this data isn't

correct what's it saying is it saying 5K

a day on average okay yeah so it's it's

averaging 5K a day I see so these are

the touch points for each day I thought

it was saying for three months it was 5K

that was that would have been very very

low yeah so they're doing decent numbers

looks like they're having 7K days

sometimes they're primarily on Facebook

so I can understand that if I crush it

on Facebook ads I can very easily mimic

this and these guys aren't even on Tik

Tok so pretty easy work I know they're

using Google AdWords as well CJ Drop

Shipping that's really funny they're not

even using a 3pl that's embarrassing

clavio tidio chat judge me these are the

the apps they use so cool information

there but definitely shop Hunter iio is

huge guys this is something that you

cannot get away with not using you need

this data you need this information and

if you want to pay for it that's up to

you but if you do please use the

affiliate link below because ultimately

this is a free course that's the only

way I'm getting monetary compensation

for all the work that I've put in here

but in the end of the day it is your

guys' decision to do that or not and my

decision is just to provide value to you

guys here so it's just something that

helps out so yeah make sure you're

utilizing this this is absolutely huge

opportunity um this is just me from the

future coming in for a quick message and

I will let you guys get back to the rest

of the video so with that being said

your action steps for this video are to

basically just level up your frequency

sit in front of your vision board set in

front of your daily affirmations Journal

get your mind right get in that

meditative State hit your four shots of

espresso whatever you got to do to get

in the right mindset before we jump into

product research and I will see you in

the next video peace and

love all right boys welcome into the

next video today we are doing the live

product research so I apologize

beforehand this video is going to be

long but this video is going to have

extreme value in here I'm going to be

doing basically a product research

session I do these all the time I do

them on Tik Tok I do them on Facebook

and I'm going to show you guys my entire

process of cross referencing I'll go

over the three different strategies

going over how I study Affiliates how I

check out things on Amazon AliExpress

Ali Baba all that stuff Google shopping

and this video is going to have a ton of

value if you're struggling with product

research um make sure you rewatch this

video I'll probably upload another one

later down the line if you guys want

another product research session so yeah

I want to make sure you guys get a full

example of these product research

methods and it's best to just do it it's

not that good to just kind of give you

the theoreticals of oh you look for this

and when you see this you do this so

it's going to be way better to show you

guys I want to just quickly jump into it

CU this one's going to be really long

we're going to start with the reverse

method where we sit on Facebook we sit

on Tik Tok and we study ads so let's

jump right into it I don't want to waste

any more

time all right guys so we're jumping

straight into it we're on Tik Tok and I

just got this video it's by CIO it's the

crystal little light thing this thing

has been everywhere I think it's kind of

a a good example of like a bad product

yes it's cool yes it could get sales

like I guarantee you could do six

figures a month if you crushed content

and and you really just went hard on

this you knew what you were doing you

had a website and you had a team behind

you like let's say you've already ran

seven figure stores you could probably

run this up to six figures in a month

but that's kind of like your ceiling

like you're you're not going to be able

to turn this into a brand you're not

going to be able to go far with it so

this was just the first ad I came across

but what I want to show you guys is when

you see advertisements like this on Tik

Tok this is a Drop Shipping product so

we want to show Tik Tok that we like

this we want to see more of these videos

so what we're going to do is like it hit

share um when we do that it shows Tik

Tok that we that we really like this

we're going to put a little comment this

is

awesome stupid as hell we're going to

hit order now um and I'll I'll kind of

go through websites too to give you guys

information this this video is going to

be long so just get get a drink get some

food get get cozy because we're going to

be sitting here for a while so um the

website looks decent I won't

lie yeah website's definitely

chilling nothing bad I can say about the

website good reviews simple to the point

logo could maybe be better name could

maybe be

better and they only have the crystal

lamp so that's pretty good it it conveys

trust a little bit more than like if

they were selling a bunch of random

products maybe they could sell a bunch

of Crystal based products or light based

products then it wouldn't seem too like

far out but um yeah let's do a quick add

to cart show Tik Tok that we like

this yeah we'll just exit out from there

um it's best to like literally share

your info hit initiate check out do all

of that um put in all your info and then

don't pay that's going to really show

Tik Tok you like it but I'm not going to

be plugging in all my info so what I'm

going to be doing is keep scrolling

until I see the sponsored bar at the

bottom left so that's the name of the

game for Tik Tok I literally just rinse

and repeat sit and do that all day so

let's keep going we're going to find a

bunch of them today so obviously Hulu

that's not something we want to see we

only want to stop on Drop Shipping ads

supplier that's that is me introduce you

to Bruno's new favorite F new favorite

food some dog food yeah we're just going

to keep going until we see sponsored ads

in um if you're not in the US you need

to put a USA VPN on as you're doing this

because all of the best advertisements

are going to be us placed like if you're

in France you are not going to be seeing

a ton of Drop Shipping ads you're not

even going to be seeing a bunch of good

ads so make sure you put your USA VPN on

and I usually have a SE separate account

just for um advertising research but I'm

on my main right now and eventually you

will get your um account that you're

using for product research super

optimized and you'll start getting these

ads like clockwork like only Drop

Shipping ads you're going to see all the

good products and it's really valuable

once you get on that algorithm cuz

there's an algorithm for paid ads just

like there's an algorithm for organic

ads so it's really good to show um Tik

Tok what you want to see and property is

also um the exact same for Facebook so

let's keep going that was some like

local Utah chiro Proctor for your

eCommerce business and not just funding

for but funding that will help you scale

your business twice some funding for

e-commerce stores and it's you'll

realize it takes a bit okay this is a

good one this is a Drop Shipping product

this is a like mag case it sticks to

things so people can like film

themselves in the gym right there

perfect example so I've seen this

product and it's a decent product you

want to comment on it I also got the W

so cool as stand I love hit that little

copy link button that's going to show

that we like shared it go to shop now so

magb back it looks like these guys have

this actually could not be Drop Shipping

they they could have gone the next level

and actually branded these but I

guarantee you can find almost the exact

same products um yeah so it looks like

they have taken the step into um

fullblown branding their products

ordering the wholesale getting their

logo on it so that goes to show you that

this is working right it's it shows you

that they're willing to make that

investment to the next level so that

shows that these guys know what they're

doing they're getting a ton of sales and

studying them is good studying them is

going to show you a lot because they

wouldn't be doing all this unless they

were making money they're not just piss

they're not getting like investors to

invest in their company and then they're

just pissing away all the money and

losing at all like these guys most

likely started um with a Drop Shipping

product they got one to work and they

scaled it out so um studying them could

be really good I don't know anything

about magb maybe they're like some big

huge reputable company or maybe they got

started Drop Shipping I'm not um exactly

sure but I mean that wallet that case

that might be looking that looks kind of

custom designed that that actually is a

really good product so study them um

products like this do really well like

phone accessories stuff like this is is

super clean so I highly suggest um

studying them let's do a quick add to

cart

though grab the

wallet do an add to cart show that we

like ads and products like this and we

will keep

going coconut

clean probably some local Carpet

Cleaning company okay here we go this is

ass

so they're trying to go off like the

juice LEDs juice LEDs is a company that

probably made Millions during Co um you

can go study them they they had a decent

thing going I'm not sure if they still

do but um they were the one that crushed

the Galaxy projector like this thing um

around the same time that soulet was

crushing it with the sunset lamp so we

definitely want to interact even though

this is ass that's made on canva that

logo is really bad websites all right I

guess

yeah I can't complain too much the

website's decent um the colors and

is just really bad and it it feels like

childlike Like It Feels Like Preschool

Vibe I don't know like personally if I

was to buy a product I don't want like a

preschool vibe from the store I want

like a professional Vibe of like high

quality like I don't know this just this

ad sucks too I can't hear the audio cuz

I don't want to be like blasting audio

but yeah definitely not my favorite

let's also give it the little share I

think these guys have comments off y I

recommend having comments on on ads

honestly another

oneing I've actually been seeing this

one a lot so since I've seen it so much

from so many different brands I would

assume it's doing decent so um take that

information however you want website's

bad that Banner looks God awful with

that

color yeah not looking too hot yeah

that's

ass as store so yeah this product's

decent the website's really bad the

advertisements I mean I guess that grabs

attention it could

be us the it could be pretty good it's

getting easier so um another thing to

know is this is a spark post ad you can

see by the um hashtags in it it's a post

and when you click it it goes to their

account which proves it's a spark post

ad which I'll go into um explaining

later but it basically means that um

they're posting the video on their

account and then they're connecting

their account to their advertising

account on Tik tok's like paid

advertising platform and then they're

using this post as the ad so they're not

making the advertisement within the ads

manager they're grabbing an existing

post so we can see these guys have

gotten decent views so what this means

every video with decent views they're

paying for all these views these are not

organic views and the 1.3 million one

this was probably a way better um

advertisement I bet he probably got like

6 7,000 in Revenue off that ad that's

usually around like you usually get

around

$5,000 per million views maybe sometimes

up to 10 um if that makes sense I know

this is really confusing because you

guys don't really know spark ads or

maybe some of you do but for a spark ad

to have 1.3 million views I'm assuming

they got around 10,000 in Revenue 5 to

10,000 in Revenue so you can kind of

Judge and see like okay this guy's do

doing decent with his ads some of them

completely suck like these 100 V ones

200 V ones you can see the 200,000 views

400,000 1.3 million 500,000 and if you

wanted to do this product maybe you

could grab the best hook the 1.3 million

hook and mash up the other videos and

then you could test this product really

quick make a store try it out and see if

it gets results and then if it does get

results you can order the product from

Amazon to your house and start making

your own videos and scaling the product

so hopefully gives you a little bit of

understanding of like the easiest way to

get going is to see someone succeeding

grab their tools use their blueprint

right so we're trying to build a

skyscraper and we just found someone

that has blueprints another architect

has just showed us his blueprints for

his skyscraper and we can assess how how

quality his skyscraper is how many if

it's an apartment complex like how many

people are living in it so this guy's

getting decent customers but this is not

something I'd be like whoo this is

really good go try it guys like I

wouldn't really recommend this but I

know he's at least getting the sales

this guy's definitely made at least 50k

in Revenue I'd say based off his

views maybe 30 maybe 20 to 30 at the low

end but um 50 plus at the high end he's

also trying these they're things that

you um chew on and it helps like get rid

of your double chin and like give you a

more chiseled Jaw definitely decent

product um not weird to sell those

together they're kind of in the same um

market so yeah I hope that makes sense I

hope you guys um got some decent value

of that let's keep

looking if you're

uring

a this guy's funny if you guys see these

ads this guy is literally

um Better Call Saul in real life dude so

funny let's bring back this the old

projector this is from this is from

Co 2020 this was a decent

product um so he grabbed I've already

seen these ads he grabbed clips from

other people and just put his logo on

it wow so we'll interact with it we'll

show Tik Tok that we like this stuff

want to this let's go review their Store

999 Utopia if he like a juice world

reference or

something yeah website these colors

don't convey trust guys like don't you

might think like oh like we have this

purple theme and we're going for purple

like doesn't look good it really doesn't

like people don't want to read titles in

purple it just does not speak trust it

doesn't convey it and see he's selling

car hood lights vintage cameras like

it's just not the vibe guys this is a

perfect example of what doesn't work

this guy's may be done a couple thousand

Max in Revenue but it's

like it looks like the mini Vint vintage

cam was his top

product oh no it just it's a slideshow

that goes through all of them yeah it's

just not good man not good don't

recommend it this is a good example of

what you don't want to

do let's keep going you got to try to

avoid all the all the girls all the

stupid videos trying to grab your

attention BG

re this

routine I am high smile High smile is

good so these guys I'm 90% got started

Drop Shipping and now they're making

custom products so when you see Brands

like this that have gotten to that next

level it's good to study their ads I

think that adds horrible it did not grab

attention anyway it didn't communicate

what the product is until like 20

seconds not

good it shows like even these like big

advertising companies okay here's a

blendjet

copy that's funny so what's interesting

about this one is it's a spark post ad

from an influencer's account account so

this should go oh interesting they're

trying to they're trying to trick you so

I'll tell you a quick strategy um with

spark ads you can have an influencer so

let's say I'm blendjet let's say I'm

running the company we have an

influencer that has millions of

followers she can post a video that

talks about the blendjet she makes a

video hi guys it's Emma this is my

favorite product I use it every day

here's how I use it here's what it does

whatever she makes her little video

right we can tie her Tik Tok account to

our advertising account so there's a

link between them and we can run her

post from her account as our

advertisement so we can go to Emma and

be like hey we can get you 10 million

views on your page and when someone

clicks this little logo it'll go to

Emma's account so she gets a ton of

views ton of followers and we get to use

her face as an advertisement so it's

like a win-win and if they're trying to

grow their following it's it's

definitely something you can do like

let's say Emma charges $1,000 for a post

you can come in say hey we'll give you

500 for a post but we're going to run it

as a spark ad so she only has to connect

the Tik Tok account to your advoc

account or to your ad account as long as

you're running the ads once it's not

profitable anymore you can take her off

the ad account because she does have to

go to like a business ad account so it's

or a business Tik Tok account so it does

kind of suck for her to do that because

she can't make posts and use like normal

audios so there is kind of that downside

but I've seen a lot of big brands do

this and so when they see the ad they're

like oh this isn't from a business it's

from Emma so it it conveys more trust

and it gets people to hit that shop now

button and you can get really good

conversions on it so this blendjet

ad it's some

[Music]

neutropenic it putting their stuff on

it yeah but it's by

primea Prima people are weird man this

shit's

ass

yep just just trying every product they

can this person will never get success

can promise you that oh there's that Tik

tok's horrible place man this ad sucks

you see Okay order now enter

homestore.com nobody's going to go to

Google and type that in you putting that

there just conveys hey this is an

advertisement everyone goes oh I don't

care swipes away they have their

Instagram up there what's the point of

having your Instagram and website up

there nobody is going to go type in that

at name nobody is going to go to Google

and type in your website it's just so

stupid like you're just conveying hey

this is an advertisement like quick like

swipe away as fast as you can it's an ad

horrible absolutely horrible order now

enter Home UK this is ass order

quickly stupid inter homecore

UK get

real

so

ass two

two reviews by the same person same copy

and paste oh my God these are the people

that are just making Drop Shipping seem

so bad and so ass cuz they have no clue

what they're doing this is the most

Boomer advertisement I've ever seen in

my life so bad every single is Ely

awful I greens I'm studying their ads

are is a really smart move they work

with probably like 100 ugc creators a

week like these guys are freaks they are

pumping videos pumping ads they have

their advertising campaigns on Tik Tok

on Facebook whatever and they just cycle

in like 50 new videos every week

probably a 100 new videos every week and

then they let Tik Tok or they let

Facebook pick which ads are good and

it's it's kind of hard to explain

explain how to do that I'm definitely

getting ahead of myself a little bit but

they just keep funneling in new videos

into their advertising campaigns so they

never die they advertising campaigns

always do good cuz they keep the same

targeting but they just cycle in new

videos cuz videos will perform for a

couple weeks to a month um max like

videos don't last too long so studying

these guys is a good move more

trying to distract you man posture

Palace I think I might have even went

over this these guys stores that little

shop now button that comes up they

custom did that looks super good

definitely study them um I mean this is

a old winner from 2016 like super old

but it's it's on Facebook or um it was a

winner on Facebook so now people are

grabbing old winners from Facebook ads

2016 2017 and they're bringing them to

Tik Tok now so this website's decent um

see how they kept everything like they

have blue and black but they kept the

real information in Black CU it looks

way more professional they didn't put it

all in blue looks stupid

so yeah this is

decent definitely decent can't complain

website's not too bad FAQs all that

stuff and see these products make sense

at least posture Pals it's all stuff

that's going to help your neck and back

see this is what we want to go for these

guys are doing it decent and I'm

guessing their next step is once they

get a little more consistency a little

more sales they'll start putting their

logo on the products maybe they'll

customize the straps like that Sierra

Beauty did maybe they can have a blue

posture director with posture Pals on it

and they'll take it to that next level

once they're ready so these guys know

what they're doing no doubt about

it ass bro so

ass who in their right mind looks at

this video goes wow I want to buy I

guarantee it's playing the worst

[Music]

music what bro nobody buys that

that is ass horrible music it screams

this is an advertisement with content

that I found from an AliExpress listing

I put it in a video they have their Tik

Tok the Tik Tok advertising logo in the

right corner they didn't even put their

own charismatic sales they didn't even

put their own brand logo in the ad #

neon # USB #

wink get real dude I bet all of these

four Shares are people either studying

ads or people sending it to their

friends to laugh at how this ad

is so

bad

specifications this is copy and pasted

from

AliExpress oh my god

dude God awful God awful it's like they

copy and pasted the actual AliExpress

name of the product as

well so ass that stuff makes me want to

die it's so bad so under all these Ecom

kids trying to scam

oh god dude see this is why everyone

everyone runs ads like this like Drop

shipping's Dead no I tried it I tried

Drop Shipping yeah they had shop Express

as their

website oh my God running a USA targeted

ad with Canadian currency

nice so bad dude that is the worst ad

you think that's going to be the hook

that's going to get people interested

that looks like I just went to a

chiropractor from the 9s dude and that's

a picture on their wall so bad that logo

shop Express so bad and this is why it's

easy to succeed is cuz you're competing

against this look at this they're not

even putting their logo in their own ads

Gadget

assistant succeeding in life is so easy

guys cuz this is the

competition

unbelievable Yep they're

selling looks like everything you could

could

imagine yep lights batteries I get it

they're the gadget Niche or whatever

it's stupid nobody cares you're not

selling an emotion with an emotion

you're not building a brand with Gadget

assistant people don't care

man so you can see this is a long

process it's it's not fun it's not easy

doing research on Tik Tok ads is going

to take you a while but once you build

up your algorithm you'll start getting

way more consistent ads you'll start

getting the good ones eventually promise

it's really worth your time but um I do

see quicker faster easier um success

with Facebook ads when I'm doing product

research but the thing is Tik Tok is the

easiest to run ads on Facebook is not as

easy

and because they'll they'll try to take

you down Facebook will try to take you

down there's all these rules all this

stuff and Facebook's not doing the

absolute best for themselves right now

with their earnings reports and all that

stuff so the easiest thing you can do

the best thing that's going to ensure

success is finding a product on Tik Tok

and run Tik Tok ads yourself basically

copying them because it's proven to work

if You' seen something on Facebook that

looks good and then you bring it over to

Tik Tok that's not proven to work right

cuz you didn't find it on the same

advertising platform so it doesn't have

the same like potential for success

because you're bringing it to a

different platform so it's it's bringing

in another variable that you can't

account for so Tik Tok ads look they put

the Tik Tok logo in their ads so bad

dude but it just doesn't give you the

same level of confidence is if you found

a product on Tik Tok hey this is killing

it and then you ran it on Tik Tok so

your level of success in being able to

mimic them is very high so Tik Tok

research um doing the reverse strategy

on Tik Tok is really good but yeah it

sucks you get a ton of ads they

have the K garon that's even how you say

it logo you can't do that dude heart I

store

oh this this is bad dude this is

laughable still 12K views they probably

spent like 500 bucks 200 bucks on their

ad oh my God

man I got these glasses that turn lights

cologne bottle in the back you can just

see how bad these are man nobody wants

this

we'll hit it with the like though

so yeah it's it's a long process this is

what it is guys it doesn't get see

another one selling this

product everyone gravitates toward these

like gimmicky products like I guess this

solves a problem gives you a forearm

muscle so it it makes more sense and

they're trying to have like the guy

watch something weird on Tik Tok so

people comment like what was he watching

so weird they're trying you know you got

to give it to them one

feda bro became the

bully like what is fedua

dude purple why does everyone do purple

man feda why not name it something that

makes sense like you're only selling

that

product I don't know man people are

weird girls don't want flowers for

Valentine's Day we want a

BBL just kidding anyways I myep some

dude his girlfriend do that for him

wish me luck guys wow and nobody wants

that promise nobody wants it you got to

think like you're advertising to people

like be practical about it like nobody

wants that honestly like if you gave

that gift to your girlfriend and she be

like oh my God like I love it so much

like she' be like wow that's cool than

have you ever dreamed of you got to

think like you are advertising to people

you need to convince people to buy your

product like okay wear fleece we talked

about them these guys crush it I know

for a fact they do six figures a month

minimum absolute minimum on their store

all they do is that girl they run her as

the advertisement and they run her

afterwards so those are the structure of

the ads and they keep putting in new

hooks to refresh in the video cuz like I

said videos don't last forever so um

yeah these are the guys I copied in the

past I did 7 like 70,000 in sales

copying them um so yeah these guys are

defin good this product is probably

still going pretty strong I mean I see

their ads all the time a little oh have

to upload a photo to add to

cart yeah they're definitely something

worth

copying selfing brush what's that is so

easy to use as it has this popup not

good it's over the text like you see how

people just don't think about things

they don't think about the user

experience of the viewer the viewer is

not going to be trying to read all these

things they see it's an ad and they

leave so another thing you can learn is

this sponsored bar this gray thing in

the bottom left we don't want them to

look at that cuz the second they look at

it their subconscious goes add I don't

want to see it by so we want to keep

their attention at the top of the screen

we want them looking up here we want to

grab their attention up here so they're

not looking down there and if we have a

video ad that grabs attention up here

like hey look up here and then like

shows the product or something it's at

least going to help them not realize

it's an ad you obviously still have to

have a good ad but if you can keep

people's Focus high up it'll it'll help

you for

sure ad what is this

logo oh my God bro this is your guys'

competition oh my God like did the

manufacturer make that for you straight

out of China that is ass dude see oh man

I know I'm just repeating myself a

million times but like these guys suck

dud dude Tik Tok ads is so easy to have

success cuz you're competing against

idiots so bad decorat lit.com

yeah it's going to be hard to find

something good I might have to like

pause and come back after I found

something Worth showing you

guys CU Tik Tok is full of shitty

ads La Film

School running of college scams college

is a scam by the

way complete scam fact 75 a food thing

yeah try to avoid interacting with real

Brands and real things like Hulu like

don't interact with those ads cuz

they're going to keep showing you those

ads best sleep ever some Boomer ad with

the Tik Tok advertising logo hasn't

showed the product me no one's hooked no

one's hooked by a dude sitting there

talking with a shop now button coming up

they're already gone bro they left hours

ago they left light years

ago

what best sleep like look at this

there's no nobody even had a cohesive

idea no skyscraper understanding no

blueprint this is awful

dude oh my God the store is not even

done

dude did you just make a store off a

YouTube video like a YouTube guide and

then have your dad make an ad for

you like nobody even put thought into

that for a second if this is good okay

here we go this is

decent okay so this is building off of

what loving surprise was doing if I was

still running loving surprise I'd

probably test this they're basically

doing print on demand where someone

uploads a photo they turn that photo

into like a little art stencil you can

probably do that with AI then they send

that um little stencil over to printful

and they send you that hoodie with uh

the little stencil that AI made of the

art that you sent in of the picture that

you sent in so this is good this is like

some Valentine's Day the

advertisement's not that good I really

don't recommend putting in your logo in

the videos the text is up here it's not

even on

like it's covering you can't even read

it like I am surprised this one did so

well but it did so well because the

product's cool because it's Unique and

it does something so let's let's check

out this website this is actually a

decent

one custom my

love so yeah this stuff's decent

definitely like a has that wow factor

you know but it's not like super cringe

super bad oh that's bad don't put emojis

in your store

so little confusing looks like you can

kind of grab whatever template you want

put in the thread color number of people

or pets that's funny but stuff like this

is hard because you can only drop ship

so I'm guessing the cost is pretty

high 52 that's not too

bad not too bad but yeah it's you can't

like order these in wholesale you know

what I mean like buy a th000 units at a

time like

so you're you are stuck to doing um Drop

Shipping forever like you're never going

to get your prices lower but since it's

a custom thing like this it's like a

premium and you can charge a bit for it

like honestly you could probably sell

this for 80 bucks people sell blank

sweatshirts for like 50 bucks anyways so

definitely get your price up there but

yeah it's a lot of work but yeah this is

good this is um a decent ad the ad needs

a lot of work you can make it so much

better and way less like gimmicky

looking like the shop now blue button so

distracting you also want to keep your

and I'll go over this when we do ads and

stuff but you want to keep your text

like the so cute Valentine's Day at him

and tell him this that text is too much

so it's raising up your your brand name

the custom my love office what the

office why is that in there it's raising

everything up so it's grabbing their

attention cuz normal Tik Tok videos

don't do that there's a button that says

like read more and then it does the

caption so subconsciously people

remember that and they see text in a

place where it shouldn't be and they go

oh it's an ad skip so it's it's it's

there's a lot of subconscious stuff you

need to be um aware of so you want to

keep your see that text is see how big

that is it's huge it's taking up like a

fourth of the screen down there or like

a a sixth of the screen whatever but you

definitely don't want to do that you

want to have like 50% off now like goop

now or whatever like four words Max um

no no stupid hashtag

tags let's see this though humid just an

unboxing at that's good that pop- Up's

Gooding product I can turn the knob to

adjust its brightness easily no

Brands I bet they sell everything

yep they sell it all no Brand Story no

emotion no long-term potential they've

had some ads that have popped off

though yeah they're they're running

spark ads they've had some things do

decently well but unless you're in the

millions I wouldn't say it's anything

worth like copying like if you see

something with 10 million views on a

spark ad that's worth

copying they've

literally done custom packaging for what

[Music]

earrings oh my this ad sucks bro I know

I'm just repeating myself so hard but

like everyone is ass what is this

AliExpress they send you to the

AliExpress link

oh my

God what is

this dude people are so

bad

horrible let's do a couple more and then

I want to get into Facebook this needs

to be yeah there there's no real secret

guys you just study ads you avoid the

the girls dancing in front of you oh my

God tell how much you love her these are

the people telling you that drop

shipping's dead

like see sometimes you get stuck on

watching the

videos let's find something more that's

kind of

decent but yeah there there's no secret

it's just a grind but when you find one

it's so valuable when you find a winning

ad on a winning store it's so good

because you can see the blueprint the

entire schematics everything all the

math of their entire skyscraper you can

see what a winning ad looks like you get

to see their winning product you get to

see their product description you get to

see their landing page you get to see

their branding their entire website

their checkout process their offer their

guarantee their sales price their

shipping the checkout process everything

you get to see everything you need to

know and when you find something you

just mimic it and that's what I did with

loving surprise and made almost a

million in sales

so it's worth the grind guys trust

me see people just put in the Tik Tok

logo with

these photo slideshows don't do

good there been so many UFO videos

but Ecom Tik Tok

dudes purple when you see Brands it's

it's good to at least watch them to kind

of see what they're doing see how that

ad was short and concise that's because

they're paying an agency that knows what

they're

doing

not some 10minute video that just sucks

oh my God is your to get a proor

birthday I am on the end of the Tik

Tok advertising

algorithm so bad dude that was at least

better but this this yellow logo it

tells you this is an ad and people swipe

away man got to be a little bit

more subtle with it

oh here's Soul set see 2.6 here we go

this is we're going to end on this one

CU this one's good this is their ad

that's still running from 2020 Co dude I

saw this ad in

2020 see Black Friday sale ends soon

dude we're so far from Black

Friday but it's still

working here we go there it is guys look

how good it looks on mobile so

trustworthy so good they have the the

add card at the top they're using the

debutify theme which is what I recommend

honestly I think it's I think it's a

really good theme but yeah man just good

it's just clean it's just really nice

2.6 million

likes how many views is that that's got

to be like 100 million views 130 million

views 98 million views 47 million views

guys this is this is some where

these guys were raking in millions a

month in s

you can still see so these are all spark

ads they're still testing them to this

day you could sit and copy them 14

milliony when was it it's me December

27th not too long ago 2022 I'm recording

this in January 26th

2023 so they're still going at it man

they're still crushing it with an old

product Oh it's oversaturated everyone

knows the sunset lamp you just make good

content and you win it's that simple you

have a good website you have good video

and you win cuz you're competing against

these idiots out here with the worst

videos you've ever seen 100 million is

absolutely absurd and if you go look up

juice LEDs they have videos with 100

million as well so the farthest I got on

loving surprise was like 16 million

views on an ad and we were printing on

that that was probably 100K Revenue

right there so this is just ungodly so

super good example um this shows that it

works like you could go create a website

maybe have a little better logo maybe

try to op the website a little bit

better than them like build on top of

them um try to have a better hook in

front of the ad cuz that Hook's not good

but somehow it works somehow man it's

crazy that is the reverse method on Tik

Tok that's what I recommend the most

like if you're going The Branding route

you want to get started on Tik Tok and

you want to find a product from Tik Tok

it's going to give you the highest

magnitude potential for success it's

going to give you a lot of um

reassurance that when you go to run

unpaid ads your money isn't being wasted

it's not being thrown at nothing with

like a 40% chance to succeed you have a

really high chance of success because

you've seen it work right if you were to

go take this exact ad from soulet and

run the sunset lamp to a similar website

I guarantee you're going to get sales

cuz that's just how it works you're

going to be in competition with them

though so the advertising is going to be

very expensive and you could get flagged

for having the same video so you'd have

to change things up and stuff right but

it just goes to show that once you find

something like that it's like a gold

mine all right so that is the reverse

method and now we are going to go on to

Facebook and do the exact same thing all

right guys we are now in Facebook so um

let's get started let's just jump right

into it this is um dime Beauty first

thing we see these are the um the people

that I showed you guys um it looks like

they have some um Angry emojis on

their their ad oh just one person did it

but see how that communicates negativity

just one person did that and now their

ad is probably going to get less results

because of that person doing that

interesting stuff but basically we're

just going to be on here studying ads

trying to find Drop Shipping products

some gu selling you a

course snow teeth whitening so my

algorithm I've been visiting the

websites I showed you guys so we're

probably going to see a lot of their ads

right because I went on their website so

now I'm on their pixel and a pixel is a

tracking system for who visits the

website so they can go on Facebook and

say hey show this ad to anyone who

visited the website in the last 30 days

so I'm going to be their algorithm um

for a lot of the stores that um I

already checked

out smile activities okay what's this

this is a custom product notice how

their ads super simple smile

actives guess that's how you say it what

is it whitening gels and

pens they're just going off okay these

guys are good this is great branding

great website it looks like they're

going off the old 2017 teeth whitening

serum

there's a trillion companies still doing

teeth whitening to this day so it's good

this is really good they just took it to

the next level with branding but I

guarantee they were Drop Shipping at

first so yeah this one's really good um

I guarantee they were Drop Shipping for

a while and then just got into The

Branding

element um once it was seeing success so

definitely good there and here we are

with the twinkling tree look at this

193,000 likes one of my top ads I've

ever had got 100K likes and it was on

the Instagram feed was like 101,000

likes it was on a t-shirt for street

style men and bro 22,000 comments 15,000

shares this is probably the exact ad my

mom came in and purchased this product

on I'll literally go grab it cuz I think

it's

funny bro too funny you can't make this

up

bro you can't make it up bro this

Works people are buying this stuff man

this looks like ass this looks like duct

tape like silver duct tape was placed

around it crazy man it just goes to show

that people buy this stuff so this ad

has been everywhere I showed you guys

their store I can promise you they've

they've made millions in sales off this

so I don't know man this is something I

usually wouldn't recommend but you can't

argue with the numbers you can't argue

with what Facebook says is working so

super basic picture they probably

grabbed it from Express super basic logo

basic store they started with twinkling

tree they started this it worked and

then they scaled out to other lighting

Products their ad is super simple this

is what we used to run in 2019 quick

little sentence about the product little

bullet points of like why it's good why

it's cool whatever selling points that's

it little 50% off go check it out now

works man energy

Focus there it is some more shoes and

socks and the whole street style man

approach

white

off it's too funny man Yep this is so

Facebook is where the street stop men

stuff works beard Club yeah good

branding they um definitely could have

been Drop Shipping you can drop ship

supplements it is a fact so you could

organize a store like this one um it's

it's definitely a little bit harder

though and they probably started with

they probably did invest and go straight

into branding on that one cushion lab

let's check out this one this add um a

little bit too much emojis a little bit

too much um text in the ad usually you

don't want text in the ad itself but wow

website does look

good can't argue with that they got the

tags on it wow this is actually

interesting because this is um a

full-blown brand they have um stock in

California ready to go all of these

sizes huge company these guys know

what's know what's up they have their

custom design website good reviews all

that stuff but their ad sucks like

honestly don't show this

part this ad sucks this looks like Drop

Shipping ad they need to get the New

Year's sale 40% off they need to get all

that stuff off but yeah good results um

I bet they're making good money on that

so here we go since since I was on the

ud website I am getting their

advertisements this is a little bit

better there's still a bit of text that

is way too long of a caption nobody's

going to hit that semour if they saw the

image and they were interested they'd

click they're not going to hit Seymour

oh let me read about this oh oh wow oh

99% off rpr RRP wow Nobody Does that

dude you're you're advertising to

unconscious zombie

robots just scrolling all day so if the

image is good it's like putting a

picture book in front of a child is this

image good oh here's a couple sentences

good job let's go to the next page like

you're talking to children when they're

unconscious scrolling through this app

they're looking for a picture of their

crush on Facebook they're not looking

looking for an udy ad so they're not

going to do they're not going to look

into it that deep they're not going to

read about it so if you have a good

picture they're going to click the ad

they're going to go to the next part and

if they want to read they'll do it here

this is where they're going to do their

reading I think man they got like too

much options and their scroll feature

doesn't even work see and this is a100

million company like I want to scroll on

okay there we go so many options like um

popups like customers don't like a ton

of

options it's they get decision paralysis

they're like oh there's too too much is

going on here I'm just going to go back

to Facebook there's too many options I'm

just going to go back to Facebook

because they're in unconscious mode they

can't handle all those options oh

there's too much to read too much going

on I'm going to leave I'm go back to my

comfort zone on Facebook so keep stuff

like that in mind like even a $100

million company I don't really think

they're thinking about the user

experience of someone who clicks on

their ad cuz right now I am going

through the user experience right and

it's it's kind of too much pretty litter

they're a big

company here we go blendjet just like I

said all the ads from the the pixel

firing Aroma 360 scent diffuser see that

that negative face like I'm mad like

makes a lot of people not click your ad

like a lot of people won't click it

because of that like oh it must be

bad y That's a custom product they're

doing diffusers and then upsell in

different Aromas interesting they threw

me in a cart they already added me to a

cart see that's a bad customer Journey

someone's too too much words I'm going

to go back to Facebook like got to keep

it simple and that's why I think Street

stop men worked is cuz it was dumb

simple see yeah keep that in mind guys

you've got to advertise this to just

like brain dead

people cooking Guild we got some cool

knives Squatch they have good ads this

is bad though like this looks like a

infomercial I'd see at 4 in the morning

on Adult Swim or something like I don't

know like it surprises me if this works

the this stuff is okay I'd say it's a

little bit too much emojis but the text

in here don't put a ton of text in the

image ever Facebook does not like

that sent bir that's a big

brand curology Big

Brand you can see how bad Facebook is

struggling because it's like every two

Scrolls there's an ad everyday dose it's

some like ag1 athletic greens see I

Maybe I'm Wrong Maybe I'm Wrong guys

I'll I'll try to admit it cuz all these

ads I'm seeing are just mad text in the

image but Facebook used to hate that

they used to penalize you and and raise

your cpms on that here we go street

style man Vibes let's go yeah everyone

is putting a ton of text in the image so

maybe that's the pro

strap another one look at these ads man

they're everywhere on Facebook they're

they're drowning

they're like begging for people to run

ads they're letting anyone do it so

alumen this is a lot like the Roo like

Footwear um I showed and honestly

AliExpress has endless little shoe

options like this I think this is a good

ad I think this is way better there's no

text shows you the shoe you either like

the shoe or you don't if you like it you

click it and then you read about it

because the job of the ad is just to get

you to click you're not going to hit oh

buy now right now you don't need you

don't need that much information to

stand it's do you like the shoe cool if

you do click to learn more that's it

like you're not going to try to sell

someone on the video ad instantly there

isn't a buy now button there your job is

just to get them to the website you

don't want to get them to the initiate

checkout that's like 20 steps ahead so

just give them a little bit give him a

taste hey we got this product here it is

tell them a little bit oh 30% off your

first order you choose the code choose

30 Vibe that's a Vibe love

that

Visine Dollar Shave Club another billion

dollar

company yeah always study these huge

Brands um my my girlfriend's family

purchase these um notice how they have

bundles bundles are really good back

pain relief simple ad let's roll and

then it has emojis rolling pretty good

um logo up there I think that amount of

text is fine I'd say that's good what we

got here fall asleep faster see I think

that's too much text hug sleep pod could

be good let's check it

out okay great

website it makes you feel like you're in

the womb I guess it's kind of probably

the selling

point yeah great website Shark Tank yeah

not complaining so usually like Shark

Tank business owners they go the

traditional path like we need investors

we need money like it's not like kids

like bootstrapping businesses so um I

guarantee they are running um ads

through an agency so I'm guessing an

agency made this ad for them and

agencies have a lot of access to tons of

stores tons of AD budgets and they can

see what work and what doesn't work so

maybe I'm wrong guys maybe this is the

secret because we've been seeing Squatch

a huge Soap Company they run their ads

like this um so we can probably have

some deductive reasoning and seeing that

a sentence about the product is good

followed by some Emojis with the selling

points and then a image-based ad that

has has a little bit of text in it right

cuz that's what we're seeing we're

seeing that from big companies that are

paying agencies to run their and

the agencies probably know something

right so it's good to study that yep

Freebird guessing this is maybe a big

company or some drop shipper kind of

looks like yep big old brand custom

ass

products I think that image like leave

Nicks and cuts it looks like Blurry I

don't know I think I could do way better

than that image I could sit in canva for

two seconds and Design something better

than

that Meaningful Beauty this is good cuz

it looks like a post like it looks like

someone's on vacation and they made

their aesthetic post and there's a

picture of a girl in there so it doesn't

feel like a super big ad or you're like

oh get me away from

this proactive dude I forgot they

existed here we go neurom MD custom

packaging looking good they're conveying

in their images that hey we're a real

brand we're not a drop shipper that's

what your subconscious reads even if you

don't know what Drop Shipping is you

don't know these things your

subconscious would still pick up oh

custom packaging this is a real brand I

know that my shipping times will be fast

here we go Cowboy elf too funny man I

swear they're photoshopping that logo

into things cuz it's on like every shirt

but yeah they're they're printing money

guys I promise you they're doing a ton

on their

shirts I will say this I think Facebook

is stronger for scaling so running your

ads on Facebook I think is way strong um

you can scale to really high heights but

you just have that risk of Facebook

taking you down for whatever reason oh

an election's coming up um everyone's

banned that's what they did to me I had

like 6 million in ad spend I had my own

Facebook ad rep that I could email

anytime would get instant replies and it

all went away in a day and they never

contact me again and now I can run

Facebook ads again so it's like I don't

know Facebook's interesting but it's

seeming like everyone's doing these

simple picture ads we haven't seen a

single video ad I don't know maybe I

have to be on Facebook reals to get the

video ads and and we'll test that out

and study that but um I know I've been

talking about this forever I know we've

been on the the reverse method forever

but this is the strongest method and I

want to show you guys what we're looking

for um and what we're doing so we we

talked about

steezy um they're definitely decent

Thursday Boot Company like that's a vibe

that that speaks a language to someone

if you like black clothes and you like

that dark aesthetic like you see this

and go yeah yeah yeah like cuz

someone's speaking your language right

the matte black collection like these

look sick these look nice why wouldn't

you click it if you like this stuff

you'd totally click that so great one

there it's like they're just selling a

bunch of boots um you could go start

like a black clothing company just have

black clothes dark Aesthetics and and

really go off that cuz people will see

that and go yeah I only wear black to

and and they'll with it so speaking

the language that one was good I don't

know to me that I see ad and I go bloop

like my subconscious was ready to scroll

past that but I guess someone that is

having toenail issues would see this and

go wow yeah wish my toe look like that

so I don't maybe this is for 40-year-old

um moms with with bunions or whatever so

it doesn't speak my language that's why

I scrolled so fast but that just goes to

show like speaking someone's language is

very very important this here that's

literally this right here little plug if

you guys like the little brace that I

wear it's like 20 bucks from this year

or however you say it these guys have

good ads they speak the language of like

minimal jewelry like even if that didn't

say minimal jewelry my head would have

said oh this is minimal jewelry so they

have good images they have really good

real ads and story ads on Instagram so

primarily these guys just do most of

their ads on Instagram placements

instead of Facebook because Facebook

owns Instagram it's all part of meta but

yeah they run all their ads um primarily

on Instagram cuz it fits the vibe more

but they're really good I saw them from

a video ad had and literally

purchased let's do a couple more and

then we'll go try to see Facebook reals

and see what's up with that because I

haven't done research on Facebook reals

NE undies yeah this is just like cuz

Valentine's Day is coming up so people

are definitely pumping products like

this but I I bet that this is a store

that's very solidified they've been

running stuff for years custom stuff

always does good here we go 10K likes

Wow Wow on that

see these guys just copied udie winter

is coming so they've been running this

ad since probably September crazy

they're making money Canada's favorite

hoodie meanwhile I'm in the US doing us

targeting saying Canada winter is coming

I don't know man you don't have to be

that good to see success you just need a

working ad account on Facebook people

will buy anything Cloud massage I'm

guessing this is a Drop Shipping product

they might have their logo on it yep

they do that just proves that it's

working right so someone's really in the

business of buying a $300 like calf

massager foot massager they're probably

going to do some research right they're

not going to they're not going to just

straight up buy it off impulse 300 bucks

unless they're balling like that but

most people sitting on Facebook all day

are not balling like that so yeah keep

that in mind website's good nothing bad

to say about the product overall my goal

here with doing this and showing you

guys stuff is I want you to see my mind

when I see like how I think about things

how I view Things based on what I see

branding um Ortho Cloud wow so there's

this is another we saw that one other

brand that kind of looked like but

ended up being good um that did like

those

mattress memory foam seats and all that

stuff so it looks like another company's

doing the same thing are they branded is

the question because if they're branded

then we're showing this really works we

got multiple Brands competing with each

other yeah this is just drop ship yeah

it's I don't like these buy quantity

deals I don't like

these white watermarks in your logo look

so bad that literally might be the other

company's logo on the that's funny

they're trying though you got to give it

to them they're trying they're just on

the cusp once they get more sales once

they get more consistency they're

probably going to go The Branding route

but this is good this is good stuff

there's a couple things I'll hate on

them for the blue they could convey way

more trust and professionalism but

overall this is good I bet they're

making money no doubt about

it don't show

this the ad's decent the ad itself is

okay it looks a little the BOGO bundle

take that out make it a little bit

like this is so christmy like dude

Christmas is over man like but it shows

this ad's still working or else they

would have turned it off and the reviews

in there I don't like that man but hey

can't argue with what works let's do one

more and then we'll jump into the the

reels and give that a shot some pain

patch see one more Drop Shipping product

here we go baby cero outerwear just

taking the street style men approach man

you guys can definitely get started with

some Street sty men sell some

clothes try some Facebook ads see if it

works the the thing is you just don't

want to get banned and then get

screwed you know so whatever approach

you take is definitely up to you we got

Miracle brand selling those sheets and

towels and stuff they have a great

website someone I really look up to

within this space told me that their

website's like very good like copy their

website so keep that in mind Clean Skin

Club some subscription monthly box

another monthly subscription box those

do good man if you if you start taking

over a certain Niche and there's like an

opportunity to do a monthly like box

club membership thing definitely do it

cozy Earth selling blankets Oprah's

Favorite Things snow teeth whitening see

this is like a a spark ad like this is

um them grabbing a post from Brit elore

that's how you say it and running it to

their own website so it looks like a

post you're like oh oh this is just a

post like some Boomer like thinking it's

not an ad so that's the upside of doing

that let's get one last one that's good

we're getting a lot of real Brands maybe

we ran out of the Drop Shipping

algorithm now they're just onto the the

real

Brands this guy see him

everywhere Bam's good great brand looks

like that's a retargeting ad so that's

why I had low views jeez ton of skin

products ton of beauty products there's

the purely white deluxe hitting me with

the pixel ad come on give me something

rise everyone copying a mud water

another leg massager from a different

brand my algorithm is getting to know me

now just based off this research alone

back pain pain products do really good

interesting stuff yeah honestly there's

no product that I've seen today that

like boom that's a great product like

hit this one but a lot lot of these

could have huge potential if you feel

like you know how you could Market some

of these products like oo I could like I

would buy that so maybe I can sell it

good then go to products that you're

drawn towards that girl with her boob

hanging out what is this

ad weird man 88.8k likes can't

argue with it it's working a sauna some

college ad o that's bad see I already

knew that's bad and then you look down

five likes that is bad discipline

Fitness so ass dude dude don't do this

let's go to reals real quick all

right I have literally is this Facebook

reals I've never even gone on to

Facebook reals before it's got to be see

if we can get an ad going some girls ass

there we go dude Facebook re is weird it

keep like skipping out and only loads

three of them yeah I don't know man I'm

getting like no ads I don't know how

Facebook reels works

man I know how to tell if there's an

ad yeah I'm seeing like no products so I

don't know man maybe everyone's just

doing picture

ads what the

bro yeah I really don't get how this

works no

ads so yeah maybe maybe people are just

doing the picture ads but um that's good

for us CU picture ads are easy man you

just go design something quick on canva

I'll show you guys how to do it yeah

through this product research there's

not like necessarily something that I

found that I think is like super killer

it's more like what you think you could

do good with what you think you could

make amazing video ads on you could

speak someone's language so find some

things that hit the product blueprint

criteria that list of 10 things they

talk about what's good in a product when

you find something that you think like

you can Envision that brand you can

Envision that long term go with that man

but try to find something that does have

good results like don't just think like

oh I'd do computer gaming maybe I can

sell AliExpress

like a mouse like maybe I can get a

gaming mouse and get it off AliExpress

and make a good brand out of that CU I

like gaming mouse you're not going to do

good man find something that's working

find something that's already having ads

ran on it and then just do it better

than someone so that's the reverse

method let's get into the other one cuz

that was very long all right guys now

that we've done a ton of research on um

our phone studying ads which is

definitely the best that's where you're

going to find your most stuff this is

just another route you can take so this

is called exploding topics and you can

see certain trends that are being talked

about that are ranking high on Google's

algorithm of search inquiries so if I go

on Google and I type in undraw like this

one says here in the in the right corner

these are things that are getting like

random explosive growth in Google

searches so you've got art grid that's a

subscription software power Dash you can

see all these random things I'll try to

find okay perfect Coss gummies so you

can go look up seos

gummies supplier reach out to whoever

comes up first fair and say hey anyway I

can drop ship these and you put my logo

on it yeah maybe we just have a $500

upfront cost or $1,000 upfront cost you

be like okay people are people are

looking this up right 5, 800%

growth let's go to Google

Trends seos gummies and I think what's

doing is everyone is on Tik Tok going SE

Moss gummies this has 112% of the

neutral the the natural vitamins that

you need and what a human's made up of

and it gives you 80% of the nutrients

you need everyone's talking about those

you've seen those videos I know you have

so seamos gummies is an easy quick

product that someone can just grab and

eat cuz they don't want to have seamoss

in the jar and and water it and do all

that like upkeep stuff you have to do so

it is having a huge tick it looks like

it bottomed out hard last Christmas

nobody was wanting sea moss gummies and

it's on the come up right maybe there's

a trend February it dipped out

interesting maybe these are literally

like a viral Tik Tok happened a viral

Tik Tok happened viral Tik Tok happened

or something that are giving these

upticks it'll show you the states it'll

show you what people are typing in

related topics related queries oshag

Ganda and seos gummies so what this

tells me is maybe I can start a store

selling seos gummies like do you want

seos but you don't want to have the

upkeep here's a seos gummy and then I

can upsell ashwag Gonda on my store

right so this this is where the gears

get turning but I do have to say you

don't want to base your entire store off

just this you want to go study go on Tik

Tok look up # seos gummies go on

Facebook look up seos gummies start

studying content right start building

these things together start doing the

reverse method with this right so you

need to pair and have a Unison between

all of these different methods to to get

an understanding like let's say that

massage what was that foot massager

maybe see if there's an uptick in that

this is just some basic just right

across the line at 75 doesn't go up

doesn't really go down no big trends you

know what I mean like you can you can go

check out these different things like

hey I saw a lot of shoe advertisements

are people looking up shoes more is

there a certain niche of fashion that's

like trending more than something else

like is Street Wear getting really big

oh let's look up Street Wear see how

many oh little uptick right in November

was an uptake maxed out at 100 that's

just past 12 months you you can see 5

years so um I hope that gives like a

good understanding of like cuz this is

the supply and demand method this is the

supply and demand method of searching

where you want to see where people's

attention are where people looking into

things and then fulfill that um Demand

with your own Supply so a really good

example is the seamos gummies and um or

collagen gummies boom here we go vitamin

C serum these are all going together so

maybe we can start a store that has

seamos gummies has collagen gummies and

we can say hey do you want Coss do you

want collagen but you hate the taste you

hate the the upkeep of getting Coss and

then you upsell them vitamin C gummy or

um vitamin C serum you upsell them

ashwagandha and you guys can you can

find wholesale vitamin supplement people

that um can just put your logo on it

it's 100% a thing you just have to be

really safe cuz when people are

ingesting your product it can I don't

know some I choked on it or someone can

try to do some weird lawsuit so

keep that in mind I don't personally

have experience doing it like cortis

steps Lion's man all these things are

getting big if you go look up Amazon can

see all the supplements that are doing

really good type supplement and see

which ones rank the highest and you can

see so the entire space of the internet

is your place where you can do this

blueprint research right let's look up

um okay so here's my talking points for

the video today we have the finding um

winning ads through the reverse method

we have the supply and demand method

then we have the Amazon Alibaba

AliExpress method Google shopping and

Affiliates so we're not going to mention

Affiliates just yet these ones right

here are also going to be cross

referenced and used the AAA method in

the Google shopping with the um

exploding topics all of these kind of

mesh together so now that we see like

hey supplements might be a Vibe like

supplement gummies might be a Vibe so

let's go to Amazon and look up that

keyword and see what Amazon tells us so

let's look up vitamin gummies and see

which one are who's running ads on this

so this is an ad sponsored adult

multivitamin some beauty one they're

running ads just sucks sponsored

Airborne Elderberry maybe Elderberry is

something we add on to the store vitamin

C gummies we can see the amount of sales

so V Fusion is killing it with the multi

multivites gummy

126,000 reviews unreal neutr gummy so we

can understand these Brands okay

Elderberry is a common theme

multivitamin common theme vitamin C

common theme so maybe we need a multi a

multi- gummy right so we can now use

Amazon to under understand deeper about

the niche understand deeper about the

products what are people buying together

look let's do this this is the top

product selling dumb gummies this the

gummy plug dude so let's look up what

people bought together oh it's their

other brands so it looks like a Women's

Multivitamin and vitamin D3 so these

guys probably started popping off from

Co everyone's like oh you need a

multivitamin vitamin C and vitamin D to

help fight the flu whatever so um those

guys probably popped off there but now

let's do Google

shopping

let's do some research who's coming up

balance did we see them on on Amazon is

there a brand anywhere balance so you

can see what brands are taking over what

advertising channels who's selling where

we have hum it's on here twice yummy

flow vitamins lot of stuff here we can

see reviews see okay daily vitamins tons

of different things let's look up seamos

now let's look up seos gummies who's the

top hitters 4,000 reviews

5,52 okay so we can research oh they

have a certain packaging that's cool

maybe people like that but who's the top

these guys wixar natural seamoss gummies

maybe because it's green maybe because

it's cute and and green right these guys

are getting from the same manufacturer

it's the same they just have

different packaging you see I hope your

eyes are kind of adjusting into this new

world of advertising and marketing and

products and fulfillment and kind of

seeing things at a different level same

supplier I promise promise these little

Gummy bearss see they're all from the

same supplier so we can find that

supplier and do our own packaging yes we

might have to invest in some packaging

or we can just do the same packaging and

have them to a different label and

that'll be super cheap which is what

these guys are doing vitomatic saw wixar

and copied them promise absolutely

promise they saw this said hey hey man

let's go do the seos gummies right

they're on exploding topics they're

popping off let's go see if they have

collagen gummies if they have collagen

gummies too it'll be hilarious

where's the collagen man these guys are

just doing it all they probably have

collagen gummies for sure seamos gummies

you can see the ones that are in their

new packaging are probably their new

products these are like old ones from

the past what's crazy about Amazon is

you can't drop ship you have to send all

of these you have to send hundreds of

units or thousands into their

fulfillment centers so these guys are

big vitomatic is they've been doing this

tons of products there's asosa Gand

gummies guarantee they have the yeah so

I hope you can see like the cross

referencing of like okay on Amazon

people have tons of sales like a

thousand reviews that's a lot of reviews

they're getting a lot of sales maybe I

can start running ads on Tik Tok and

have a Shopify one get my start there

make some money there and then maybe I

can get into the Amazon route and be an

Amazon Seller and be a competitor to

them maybe I can get retail

opportunities I can go try to talk to

GMC I'm try to go talk to some local

supplement Place get my products there

and you can build out your seven figure

blueprint from that so you can see their

images study their images you can see

their exact supplement facts you can go

to the supplier whoever you think the

best supplier is through this Google

Search honestly when you're looking for

suppliers usually the ads are the good

ones cuz they have money to to run ads

so they're getting sales they have

people that are buying from them yeah so

private label gummies that's all it is

so you're just getting your own label

you purchase like a th labels from some

Label Company you send all the labels to

private label Express they put it on of

a product that already exists that's

exactly what vitamin mix did w wixar and

Vitamix same packaging same image they

just have a gummy bear to the side it's

the same stock image with a different

brand wrapping on it same with um these

guys they just change the cap color you

know what I mean man like this is it's

an e business is an easy world so um you

can look up seamoss gummies on

here who are the sellers of seamoss

gummies and you can really dive into

some stupid research see these guys we

didn't see them wild and organic who are

these guys same as packaging they're

using the same supplier 25 bucks let's

see all their sales prices 22 n wow

these guys are hitting a mad undercut

that's actually crazy how are you

selling for nine dude but see the 221

even has more reviews in sales so it's

crazy and you can study that like why

does this convey more trust does this

convey more professionalism does vitam X

look a little too salesy a little too

like Great Value Dollar Store Vibe this

looks cool this is great they did good

on this great content right all they did

was Private Label a vitamin all they did

was pay someone on Fiverr or upwork to

design a supplement bottle for them sent

a th000 supplement bottles to the

private labeler they put the package on

they put a they did a little package

custom designed package purchase those

and you can go see what are all their

products what's they selling oh let's go

to their top sellers best sellers looks

like beetroot ashwaganda adrenal support

interesting so yeah you can cross

reference and just see hey what are some

good gummies what do I want to sell

these guys are crushing it on packaging

right they've got to be doing good boom

there's some seamos gummies for kids you

know they got it all they're looking

great great branding they're crushing it

maybe maybe you just do this right maybe

you jump into here and you don't even

drop ship you just get into the private

label you take a little bit of a risk

you have a little bit more upfront costs

and you try it out so there's a million

opportunities there's a million things

you don't have to know that much right

you just have to know where the

opportunities lie so you check exploding

topics seos gummies good collagen

gummies maybe we start there we test

those out out we get the ashwaganda

gummies we checked out these Brands we

studied them they're doing this here's

their schematic we're going to copy

their um blueprint on this we're going

to do it better from branding maybe we

make seamoss gummies just for athletes

we have athletic packaging and boom you

can see there's infinite opportunities

we have SE gummies just for gamers

ashwaganda gummies just for gamers we're

the top selling gaming vitamin and

supplement company in the world like you

can take over subcategory niches and

speak to certain people right like you

can crush it on stuff like that have a

package that speaks a certain language

to a certain person and I hope you guys

can see how this can all pan out into

big things so let's all so we went over

Amazon we went over Google shopping

let's go over Alibaba um this one's a

little bit weird with like looking up

like seamoss gummies I don't know if

they're going to even have that damn

supplement manufacturers are on here too

there's there's our cute little green

friends there it is man looks like $2 a

unit so I guess you can bulk buy these

that's actually crazy they took the

exact so Alibaba manufacturers are smart

cuz they're um they're like hey man

we're getting a lot of people from

Amazon that want to sell cuz they see

this guy the top seller so they copy The

Branding of the top seller so when I

come in as a business owner trying to do

my business opportunity oh these guys

got to be the best manufacturer oh

that's the same manufacturer the top

Amazon Seller we got to use these guys

right so they're they're smart they know

what they're doing yeah looks like you

can even come on here you can check

their ratings 180,000 in transactions um

you can reach out to them make deals get

custom packaging get deals based on how

many you buy but it looks like you can

get down to 260 okay 3,000 is their

minimum order quantity so you buy 3,000

Gummies at $3 a piece let's do some fun

math here $3 * 3,000 dumbass probably

could have done that in my head so

$99,000 for 3,000 gummies okay that's

how much you spend you're sound up for

22 22 so let's do 3,000 * 22 66,000

minus your 9,000 upfront cost you just

profited

$57,000 but that's not accounting for

advertising and costs and not um

accounting for shipping fulfillment

getting all of those into the US from um

Alibaba you can also check AliExpress

but these guys for sure aren't going to

have Coss gummies to drop ship I can

almost guarantee

it scary ew ew get me out of here

gross but for other products you can see

how it'll apply so you you cross

reference all these things you want to

check Google shopping who's the top

seller you want to check Amazon who's

the top sellers what are they doing good

why are they doing good check their

reviews right maybe they have something

oh these are good but I don't like the

taste so maybe you change the um a

different supplier and you you'll get

samples from each supplier and test the

gummies yourself oh this one tastes

better this one doesn't we're going to

go with this for this reason based on

these pricings you can really understand

everything you need to know like wild

and organic these guys seem to be

killing it right let's find their one of

their top sellers mushroom gummies

everyone's talking about mushrooms

lately maybe we can add to cart and we

can see where they target us do they

send us Google ads do they send us

YouTube ads Facebook ads Tik Tok ads

because they can grab data from

whoever's been to their website and

start showing them ads so then you can

understand the blueprint of how they run

ads okay I can see the exact ad they

sent me they sent me a picture ad with

this ad copy with these titles they use

this image I'm going to do a similar one

guys everything is for the taking out

here you can just crush it and

take business blueprints from other

people and just make get better right

wild and organic this this is for

outdoorsy people right maybe I have an

athletic version athletic gummies and

you just go crush it so this is a little

bit outside of the scope of Drop

Shipping um that's just based off the

example I do apologize if there was like

some product in here we would have

broken it down that's actually more of

like a physical product but I hope you

can see how we cross reference and

utilize all these different things to

understand the best opportunity for

ourself to really see the blueprint find

the top sellers let's say let's do the

example twinkle tree let's extrapolate

that one real quick so you guys can see

so the twinkle tree let's go to shopping

so let's say we just saw that ad and

we're like damn maybe I want to get into

the twinkle tree let's let's extrapolate

it so we have Sheen selling it Sparkle

trees twinkling tree Pottery Barn

selling something Teemu twinkling tree

we got tons of people selling it Freedom

crafts these ones are like different

ones Teemu Amazon Wayfair everyone's

jumping in on it sparkly tree so we saw

twinkle trees let's see sparkly trees

let's see what they're doing oh no I did

go over this one with you guys so let's

see twinkle tree or whatever these are

the guys that we just barely saw their

ad okay so they got Christmas favorites

they got them all twinkling tree and

sparkling tree are just straight copying

each other they have this warm yellow

Lighting on all their images can promise

their Drop Shipping all of them so

they're getting people to come in look

at the fairylight tree and then they're

like oh maybe I want the lunar one too

oh my wife would love this one or my

husband would love this the kids would

love an origami bird in their room they

really would oh the Charming crystal

lamp is so cute so you can see how

people get a higher average order value

someone comes in they buy the enchanted

book lamp it's so cool it's so cute oh

the rast tree for Valentine's I should

get that for my husband I should get

that for my wife whatever so there're on

stuff like that so now we can look up we

looked it up on Google shopping we can

see who's selling it why they're selling

it who's the best what's their price

points what do their websites look like

we can go to all their websites add it

to cart so then we see all their ads we

can and study all these ads now let's go

to Amazon let's look up twinkle tree or

fairy light tree and study there okay

what's the s selling price point how

many reviews because you can kind of see

their reviews to gauge how many sales

they might be getting and then we can

see okay this one has a white base white

base white base it's exactly this one

seeing it in person is unbelievably

underwhelming this is ghetto bro I

could throw this thing a mile I could

snap it in half with two fingers is

ass I bet you're getting this thing okay

then that's another thing let's go to

Alibaba let's see how much we can get it

for yep

four oh and if you buy a th000 you get

it down for $4 but it's

$6.20 okay we can calculate oh this

guy's selling it for n he must have

bought a lot in bulk this guy's selling

for 31 let's check the sales here oh

this guy's selling for 50 for 40 so $60

let's say $40 minus the $6 cost $34

profit per sale so they can spend $34

right yeah $34 on ads and still break

even and not lose money so now we can

see that we can check AliExpress break

it down we can check Google trends for

twinkle tree

whoa

what dude someone's crushing this

product every winter

whoa what okay so this is some crazy

seasonal product see like this this is

the that you're going to figure out

this is some crazy twinkle trees has

been doing this since 2018 this is just

when they they run up their ads twinkle

tree and sparkly trees bro that's

actually fire next winter you guys need

to jump on this unreal it goes from zero

to 100 man this year was their top year

wow I'm actually impressed okay let's go

to AliExpress let's see the the sparkly

tree twinkle tree let's see what's up

here always filter by order yeah there's

a million of them everyone's hopping on

this nine bucks there's only nine

of them sold though okay let's hit let's

get off the orders nine orders five

orders yeah just a bunch of people

trying to hop on this

product um we'll get into 3pls in

fulfillment because we don't use um

AliExpress to fulfill our orders um I

have private 3pls I give you guys access

to so you can just send them the ad you

can send them sparkly trees hey man I

want this product can you give me this

or you can send them the the AliExpress

link like hey can you Source this how

much guarantee they can get it for like

six seven bucks so yeah that's basically

everything I do to do product research I

go through that entire process I U mix

and match all of these but the biggest

thing I do is I set on Tik Tok ads I set

on Facebook ads because that's showing

me what people are spending money on

then I extrapolate then I do all these

things so that's the best way to do it

um something I also want to go over real

quick is let's just go to Tik Tok and

let's look up Amazon made me buy it you

can also go out to these hashtags all

right guys so we are in Tik Tok and

we're going to look up

Amazon made me buy it okay and we can do

product research here so we can do

product research off hashtags on

Facebook hashtags on Instagram hashtags

on Tik Tok um these are all going to be

products that people are really trying

to sell and um you what's good about

this is you get organic video ads that

are doing good but something that does

good on organic doesn't mean it's going

to going to do good on paid ads so do

keep that in mind but this is going to

show you example of good products good

ads you can test these out you can

extrapolate them into the Google

shopping research the Amazon research

Alibaba AliExpress research but what I

really want to show you guys and you get

to see the likes like 800,000 likes boom

like maybe this is a good product as the

bathroom stuff see how they made their

ad they made their ad interesting call

911 see they're they're using their

product in a cool fun way to see Uncle

trying open the door bro like they're

just making it a Tik Tok video that's

entertaining but it's an ad in the end

of the day so you can study stuff on

here just keep in mind that everyone

studies for um products on Amazon made

me buy it Tik Tok made me buy it Amazon

finds so the real thing I want to show

you guys here is on your back side and

even stomach so you can wake up feeling

more refreshed and can throw your old

pillow out the door and this outlet

timer will automatically turn off Hot

Tools like hair straighteners and

clothes irons based on the time you set

so you don't have to worry about

accidentally leaving it on when you

leave the three random Amazon so this

guy is called um simply Sol finds let's

turn the volume off again and he has 2.8

million followers making organic videos

and getting dumb views on products

that's it this guy prints money

sells products he has his Amazon Link in

the affiliate section so he's making a

ton of money but what people don't

know is that people are paying him to do

their product so let's say I'm on Amazon

selling this tongue scraper this tongue

scraper gets rid of will pay him hey man

we'll pay you 5,000 make a video ad that

we can use later so he gets the product

for free shipped to his house he gets

paid like five grand probably for his ad

it gets a ton of organic views so I get

sales right because it sends them to my

Amazon link it this guy only does Amazon

he doesn't really do Shopify stuff so my

Amazon link starts getting a ton of

sales from him he gets a commission on

those and um I get a video ad that I can

run to my Amazon link so now I can run a

Tik Tok ad using his video now I can run

a Facebook ad using his videos so this

guy makes a ton of money and people are

paying him to do it so someone's only

going to pay him on a good product so we

can sit and study all these products and

know damn these are good products and we

can extrapolate and we can do all those

things we did we can find a good product

maybe a tongue scraper is a good product

so we go on Facebook we search Up Pro um

Tong scraper we go on Tik Tok we search

Up Tong scraper we see video ad ideas we

see stores selling them we study the

stores we go on Google shopping we see

how many people are selling tongue

scrapers who's the biggest brand selling

a tongue scraper what's their sales

price what is their advertisements look

like what do their product Page look

like what's their landing page what's

their guarantee and you can just go

crazy who's their Alibaba

supplier how much is it on AliExpress

what are the profit margins let's look

up Google Trends on tongue scrapers

let's see how many people are checking

it and it's like holy your mind can

just explode with how much information

you can grab and really study and see

what the best opportunity is then we can

also do like go on Amazon and check

up tongue scrapers see what do people

frequently buy with their tongue scraper

maybe it's a certain toothpaste maybe

it's tongue scraper travel carrying case

so then you can upsell that on your

store now you have a tongue scraper

store and it's like holy dude the

possibilities are endless so I'm going

to cut it off here I hope you guys got

everything you needed here if you um

still have questions please go into the

community group ask me questions but

your action steps are today is just to

turn into a unit study like a

go through every Facebook

ads Tik Tok ads go through all these

funnels check Google shopping and and

start learning the gears of how business

functions start searching people's back

ends are they doing email marketing to

me well advertising are they what

advertisement channels are they

utilizing to run ads to me now that I

visited all these stores and it's like

damn you can just get into the deep end

of studying how these businesses

function and then once you find a

product you feel really called to that

is doing good on ads you already saw it

people are paying for traffic on it so

you know it's a good product um how can

you do it better and figure out their

blueprint figure out your blueprint make

it better and I hope you guys can just

go crush it with this information cuz

this is the stuff that builds hundred

million doll brands it just takes the

time right it just takes the skill it

just takes the ability to think long

term and act long term and reinvest the

money and make the brand huge all right

guys so I know you have endured a very

long video so far but I forgot to put in

one of the biggest things and one of the

biggest secrets when it comes to finding

huge advertisements and understanding

what a winning product is and getting

that like whole blueprint um that's

necessary when we're trying to do the

reverse method so this is really big I

can't believe I almost forgot it I

forgot to show you guys the Facebook ad

library and Tik tok's creative Center

where you can literally study their top

ads and you can study ads within

Facebook so let's say we were finding

eyelash Serum is like a really good

product we'll just type eyelash serum

it's already up here but you can see all

of the ads that were launched in January

2023 and you can see the ones that are

still active you can see what their

creatives are you can literally

understand understand their entire

creative you can understand everything

that you need to know you can find their

website you can find everything so the

fact that Facebook is letting you see

all this information is unbelievable and

I can't believe I almost forgot to show

you guys so this is absolutely huge

we're going to use this as a very big

method to understand everything that we

need right like we want to make sure

that we're utilizing this in our whole

kind of system of the reverse method of

the AAA method all that stuff and we're

using the Facebook ad library and the

Tik Tok creative Center to understand

ads so we can put in keywords like if we

saw eyelash serum seems like a really

good product we can come in and check

the top ads for it these got started

running in December we can even go to

September and see one that is still

running so this is a good ad it looks

like it's probably a retargeting one but

we can scroll down and see ads that have

been running for months if this is still

active see this one's inactive inactive

if you can find something that's active

from months and months ago then you can

be very positive they're making money on

on it and you can take a lot of notes on

their creative their ad copy their web

design their product their offer their

product description the images they use

absolutely everything so this is a very

big asset any product that you want to

get into let's say those um seamoss

gummies let's see if we can see any in

here crazy so we can literally see couse

gummy ads see when they started running

how long they've been active for this

seems like a really good one VA so this

um I'm pretty sure this is one of the

ones we saw in the Google shopping very

interesting so we can see the brands

that are running ads but honestly guys

it looks like not many people are

running ads for seamos gummies so that

might be a very big open opportunity and

yes you can't like straight up drop ship

seamos gummies but for you to just put a

brand name on a product that already

exists for you to do the private white

labeling that's really not that hard of

a business model it's not that much

upfront risk and it seems like a really

open opportunity a lot of people are

searching it up and it doesn't look like

there's a lot of supply for that

demand just for fun I want to look up

the sunset lamp see how many people are

doing it yeah I knew a lot of people

would be doing this one see it looks

like there's a ton of people like

unhinged three instead of an e looks

like there's tons of people that are

doing really bad ones but then there's

people like soulet that are the ones

that we showed are doing really good so

yeah any product you're interested in

come look up the ads in this dashboard

and you can see anything you can put a

bunch of filters on and this is going to

be a very big asset that you can use to

find good creatives find big Brands and

really just do research on things to see

if it's worth um getting into if it's

oversaturated if it's undersaturated

like it's a really big opportunity you

can study so much here guys so to get

into the Tik Tok um ad creative center

it's not as good as um the ad library is

for Facebook but you can go by industry

you can put objectives of like what

people are targeting on their ads um us

is the best you're going to find the

most people there but yeah you can do

last 7 days last 30 days and really just

start going through products you can see

blendjet right there that's kind of

funny actually and you can really see

what ads are doing good you can see

there's toys there's auto accessories

there's this thing like automatically

closes your door there's blendjet

there's home decor home decor and you

can see all of these different

Industries different niches that people

are trying to take over and you can

really get a good understanding of

what's working what's not working and

one of the biggest assets is you can

come in here and Lally see what type of

video ads do good so let's say you have

a brand you have a product you already

know what you're doing but you're really

struggling on video ads of like how to

have good hooks how to have just

basically High converting video ads you

can come in and study ads in here and

see what's hooking people in what makes

this a good video and you can see a lot

of people use girls as hooks we got high

smile right here skin care this is this

is good cuz people are definitely going

to stop and look at that some huge red

face let's see what this is I'm curious

skincare so what's kind of sucks is it's

just going to show you the ad it's not

going to show you the brand that's doing

it so you can't like steal everything

from them but I'm going to turn my sound

on and kind of see what this ad is let's

kind of study it together it has um

2,000 likes 23 comments 39

shares I can think I've been caught up

in this cycle of covering up my BL y'all

I'm not sure if you know this but

Foundation isn't good for your skin

however long I can think I've been

caught up in this cycle of covering up

my blemishes with Foundation and never

having enough courage or confidence to

break so I want to give you guys why I

think this is um like I want to give you

guys my insights of why I think this is

a good ad um first off she has a red ass

face so everyone's like okay who is this

the girl is pretty and a lot of girls

are going to want to look like her where

she has no makeup on and her skin looks

glowing her skin looks nice she looks

like she has um nice eyebrows nice

eyelashes lips and stuff so they a lot

of girls will see this and be like oh I

wish my skin looked that nice or oh I

wish XXX I wish I had those qualities

she had what's she doing clearly she has

good skin whatever she's doing to her

skin is probably something I should do

as well and then she talks about the

benefits so she grabs you in with like

this random red face you're like what's

going on she does a fear tactic of

saying Foundation is bad she has good

skin herself and this is someone that

could give advice on skin care and a lot

of girls would listen to what she's

saying break that cycle this mask has

changed everything evens and Bri my skin

tone and reduces my breakouts over all

so you can see the true effects of this

mask I'm wearing no Foundation there is

no filter and I am literally glowing

yeah that's a very good ad that is

honestly a perfect ad it has all of the

emotion the hook the fear the selling

points so this is a really good ad I bet

this product is doing really good and we

could mask has changed everything even

and my skin tone covering up my

blemishes with foundation and never

having enough cage or confidence to

break that so it looks like the brand is

assari

assar so we can literally just look it

up and study them there so they have

really good branding looks like they

have some very high high prices the

Earth Tone face mask let's go to shop

see how branded this looks it's all

yellow everything looks extremely clean

this is a winning ad this is a winning

product um I assume these guys are doing

very good they probably have a huge

amount of people that um run ads for

them like a bunch of ugc creators we can

go to Tik Tok itself and search up S or

however you say it looks like they have

34k followers and we can study their ads

here yeah 1.2 million 1.3 million 17 see

17 million boys so this is actually

really perfect I'm really glad this

happened so this is a duplication of

this video so the original video got

17.6 million views that is huge they

made millions in Revenue off this

because they're selling a product that

cost $45 and they got 17 million views

so let's do a quick calculation to see

how much they could have potentially

made so if they had 17.6 million people

view it let's say 1% of people purchased

so that'd be 17.6 17,600 people

purchasing it times their $45 sales

price and that's almost a million there

alone and that's only if 1% of the

people that saw this purchased it and

they have tons of ads so this company is

doing great I love their branding I love

the um product how it grabs attention

with this h huge red color best seller

their face mask guarantee it's their

best seller and we only calculated a $40

sales price people probably went on and

purchased other things like oh if this

is good I'll grab the glow set or I'll

GL grab this so this one has 2,800

reviews I'm assuming they other top

product is probably the Retinol Serum

whatever the hell that is yeah 640 then

the 200 200 so basically this face mask

is their best seller so I don't know

what Insight you guys want to grab from

this on starting your stores but The

Branding is really good it's clean it's

basic let's look at their product

page guys this is simple stuff this is

not hard four pictures okay right here

is good but yeah like they don't even

have like video testimonials on the

product like this product page could be

so much better they just have a really

good branding and they purchase this um

in wholesale inventory but honestly guys

you can go look up like let's go check

Alibaba really quick for like a earth

face mask let's just see I've never done

this I have no clue

what looks like we can't find much on

here this is Alibaba though like I'm

sure you can find some cosmetic supplier

let's just do cosmetic supplier find

like a really big one and see if we can

do red face mask yeah it looks like it's

not going to be the easiest thing to

Source but I'm assuming you can get

these at probably a decently low mq or

minimum order quantity you could

probably get like 500 of these for like

50 15 bucks per product per unit and you

could potentially start a brand like

this as well so obviously you're going

to have to kind of skip the Drop

Shipping phase but these guys are doing

really good if you want to get into the

Cosmetic space um check out their ads

study what they're doing study all of

these ones with really good amount of

views and study their hooks study um why

their video ads are good and um so to

explain this one this one's they

duplicated in their ads manager they had

their big ad which is this one with the

17.6 million views they duplicated it to

change the budgets and this is one of

the videos that was duplicated so that's

just one random ad we found in here so

you really can do a lot by studying this

and even if you're studying big Brands

see we see a lot of makeup stuff a lot

of like Oral Care from like high smile

some bra thing there that's definitely

going to hook people um so yeah like

really jump in here study ads study the

ad library look up um and see their ads

here and boom now we can literally just

study all of their ads this is some

crazy the fact that Facebook and

Tik Tok let you do this is a little bit

suspect a little bit crazy that they're

open to sharing their advertisers

information like this but um yeah any

brand that you think's doing good throw

their stuff in the Facebook ad library

and get studying because it's going to

be a huge asset for you guys so yeah

enjoy the rest of this video I'm

recording this after because I forgot to

add it in yeah I really hope you guys

got a ton of value and information out

of this product research one I hope you

guys have everything you need from this

video um really long one I do apologize

for how long it is if you still have

questions let me know in the Discord um

yeah I think that basically wraps up

everything I wanted to go over and we

will see you in the next one

peace all right guys welcome into

today's video we're going to be going

over everything you need to know about

suppliers and fulfillment and getting

your products to your customers you just

watched a very long video of me doing

live product research hopefully you've

been doing some product research

yourself and you have some products you

want to get some quotes on and start

looking into pursuing creating your

seven fig blueprint and really moving

forward with a long-term brand so

without further Ado let's dive into

it all right guys so when talking about

fulfillment there is a perfect One-Stop

shop called autod DS and I have tried a

lot of different suppliers I've been

Drop Shipping for years so I've moved

through multiple different 3pls I even

fulfilled on AliExpress in my very early

days and through all of these years

testing all of these different

fulfillment companies I've never found

anyone who's even close to autod DS I

had the opportunity at Capital Club in

Spain to meet with the owner leor and

we've made a private partnership just

for this course where you guys are

getting longer free trials custom

features that are only available when

you go through the link I'm about to

provide to you guys and like I said I

have a personal connection with the

owner so if there's any features we need

if there's any issues we're having they

have a team of over 40 developers that

are going to help us get to the bottom

of anything that we need within the Drop

Shipping space these guys are truly

Second To None when it comes to

fulfillment good pricing high quality

teams Automation and building new tools

that are going to help you in your Drop

Shipping Journey so if you check the

link below this video you're going to

see I have a private landing page with

these guys that just shows how much

they're willing to do when it comes to

making sure their customers are happy

and actually partnering with us

personally for Jordan's Library so

hopefully you guys have some products to

test cuz we're going to jump in autods

and show you how to use absolutely

everything within their platform if you

click link below this video you'll see

we have a custom landing page which just

shows how willing they are to put in

work for a private partnership they did

all of this just for Jordan's Library so

let's get started click the link below

this video you'll see the custom landing

page you can scroll through here if

you'd like but they do really well with

the stuff that they set up so we're

going to hit get started right here and

I already have an account but I'm going

to make a new account just to show you

guys the process of signing up all right

once you put in your email full name

password all that stuff um you can hit

join or you can sign in with Google this

is probably going to be the easiest

especially if you already have a

business email for your store you can

just use that store email here or you

can wait once you have your store email

once you've created your brand you've

gotten later into this process and come

back and make sure your autods email is

using your business email it's going to

kind of help to have everything located

in one space so let's hit join here and

we want to obviously sell on Shopify and

we'll hit continue right here we

definitely want to get set up with the

starter 500 plan this is their absolute

best option so let's start this free

trial um they do have an annual plan and

a monthly plan I'd recommend the annual

guys this is extremely extremely cheap

for what you're getting we'll dive into

all the features but I promise you guys

this is well worth the money spent so

I'm going to set up annual right here

now they have different payment methods

you can do PayPal or payeer I'm going to

put my card Ino and we'll get started

all right guys so once you get your

account set up you should be at this

place right here so we have a bunch of

different features and I want to dive

into absolutely everything but when it

comes to getting quotes in your products

it's extremely easy these guys custom

designed a feature just for us which is

absolutely amazing they used to habit

where if you wanted to get a quote on a

product you had to already be getting

sales on your Shopify store and I told

them we need to be able to get quotes

instantly so we know what pricing to put

our products at so we can start getting

sales and most importantly get them

profitably so if you sign up with my

link you're going to be able to get the

feature where you can get quotes

instantly day one without having to have

any orders previously all right so

getting into it like I said autods has a

ton of different features a ton of

different tools and they're always

building more they have a massive team

so there's probably going to be new

features that constantly come out but

right now we have What's called the

winning product section the marketplace

Tik Tok spy tool we obviously have our

dashboard we have our place where we can

check our orders and quotes for

different products we have our products

list in here if we were selling like 50

products all of them would be in here we

have a little draft section for any

products that need some editing before

they go live to our store then we have a

customer support section an autods

wallet which we don't really need to get

into too much and then a little academy

section if you guys ever need help with

certain info you can get some free info

in here as well so first things first

let's get into the marketplace right

here this is a section where you can

essentially find products just like this

you can find winning products right here

all of these products that are listed in

here are doing well they have a smart

algorithm that's understanding what type

of season we're in what products did

good last year and what products are

currently getting orders on their site

right now so we can get a good

understanding that these products they

could be saturated they might not be

like massive winners but they're at

least getting sales they're getting

traction or they did the year previous

for example sharing just some of my

thoughts with these prods this one right

here I'd say is a little too saturated a

lot of people are doing this one this

product seems pretty decent a product

like this um I sold a ton of back in the

street style Men Days um I sold a lot of

that product so I can vouch for that one

a lot of people have sold a ton of money

with this one and this one I mean and

this too but these These are pretty

saturated I would say personally these

are also great products these um like

skims knockoffs are definitely good have

even some Ugg knockoffs in here

personally I'll be honest I wouldn't

recommend using the marketplace and

winning products section to get winning

products I think there's a lot of people

that have this software there's a lot of

people that are going to be in here

looking to test and work with these

products just like you are so that can

create a lot of saturation um I think

the best way to go about product

research is doing what I showed you in

the previous videos but if you want to

come play around let me show you how to

utilize it so you can do ships to United

States which this is what we want to do

we want to have products and brands that

are built in the United States that's

the best option um you can look up ships

from so you can find suppliers that are

in the US This Is Us fulfillment which

is amazing CU if you want to use the Tik

Tok shop feature you need to be shipping

from the US and you also need to get

products to the customers in 7 days so

Tik Tok shop is a massive asset right

now but it's also a little bit it has

like a barrier to entry it's not the

easiest to get 7-Day fulfillment in the

US when you're Drop Shipping so usually

the Tik Tok shop is something I

recommend once we're doing wholesale

once we have some warehousing in the

United States but this is a place you

can try it out we just just really need

to be strict on getting 7-Day shipping

because the average shipping for any 3pl

service is 7 to 12 days so you're

running a little bit of a risk um doing

Tik Tock shop there Tik Tock shop is

definitely more when you're doing

wholesale and you're actually ordering a

ton of units to your house shipping them

out yourself or working with a warehouse

locally around you but you can put the

ships from like I said you can put the

price range in here of different prices

you want to work with you can look up um

autods suppliers AliExpress suppliers or

Amazon suppliers they fulfill through

almost every different company you could

imagine autods suppliers are people that

they privately work with in China so

they have direct connections to these

warehouses and they can get you custom

packaging custom branding on the product

and really do almost anything for you

with this product because they are

personally connected with the supplier

so I think this is pretty much the most

viable search you can do ships from

United States autods suppliers and then

just kind of play around with the price

ranges any products you see with this

kind of criteria are going to be pretty

good because for it to be shipping from

the US and to be a private autods

supplier it means that someone got a lot

of sales with this product or else it

wouldn't be in this section some things

are definitely a little gimmicky some

things I wouldn't recommend this is kind

of cool I haven't seen it but um like I

say in the previous videos you

definitely want to be selling products

for around $40 to $50 looking in the

higher range is definitely going to be

in your best interest autods is also

launching um print on demand very soon

so that will be amazing to be able to

use them to get print on demand features

where you can custom design clothes and

get those shipped out to people without

holding any inventory this is a good

example of print on Demand right here

yeah honestly if you're really

struggling with product research you

can't seem to find anything these are

definitely assets to you to use but I

can't fully recommend them cuz going

through my methods is what I've always

done and that's always got me amazing

results but if you truly find something

in here you go do the reverse method you

go look up all these different things

and try to figure out if this product is

actually worth your time and it looks

like it is then definitely give it a

shot because finding a winning product

is more about validating the product not

just assuming that it works you have to

find a brand that's doing good you have

to reverse engineer everything they're

doing and ensure that you can out

compete them right because in the end of

the day Drop Shipping is a game of skill

it's not a game of getting lucky with

finding a winning product that's

untapped and unsaturated and getting a

free six figure month it's all about

skill sets building up backends and

having a good eye for products but you

also have to have the skill set to make

the product work you have to be good at

making content you have to be good at

making websites and that's the real

skill it's not who's the luckiest coming

into the winning product section and

finding something that's not what Drop

Shipping is but again this is an asset

definitely go through it and try to find

something but most importantly make sure

you're validating the product by

searching for other brands and doing all

of that proper research next we have the

Tik Tok spy and I I really like this one

I think this is a really good way to

start finding videos that are doing well

so you have some different things you

can do you can um click videos that only

have 500,000 likes you can also put in

organic right here or you can put in

advertising to see if they're paid ads

so these are all paid advertisements

that have 500,000 likes so let's look

through some of them real quick yes I

had dark circles and I will not hesitate

to share how I don't know them because

they bothered me so much this what

hopefully you guys can hear this well

but this is a really good video even

just seeing it so far because it feels

like an organic Tik Tok it has the

comment reply on the video and this is a

video posted by someone organically and

then the brand came in did what called a

spark ad which basically you're just

grabbing their video and running paid

ads to it and that's why this is

performing so good with 1.1 million

likes I don't know if this girl's famous

maybe she's Tik Tok famous and has a

good following and that's why the video

is doing good but I would guarantee it's

doing good because it feels like a real

organic video what mine used to look

like this is the reason that they're

gone Nana bright eye cream this little

thing has lasted me see this is just a

very organic video there's no amazing

lighting and some big production value

thing like this Hulu one that one works

cuz it's Kim Kardashian right like you

can get viral videos get videos with a

ton of likes like that but the videos

that are going to do the best are always

the organic ones that just feel like a

normal Tik Tok video let's check out

this

one just a person in the room making a

genuine video so coming on here is a

really really big asset to just see what

type of videos are doing good other than

searching through likes you can search

Impressions the interaction rate um call

to action button so you can click shop

now to make sure that they have

something they're selling which is a

really good filter to click on again we

went through the sources and you can

even put in keywords but honestly I

would be in here daily I think this is a

really good um asset to you on your

journey to not only understand what

products might be doing good but to

understand what creatives are doing good

what videos go viral on Tik Tok coming

in here and being able to see the latest

videos that did good is a massive

massive asset and what's really funny is

I always say like use girls for your

video ads cuz videos perform better and

look at all these top videos there's

like four with guys in it it's all girls

so this kind of shows you what products

do good and what type of people are on

the app like girls purchase way easier

and girls do way good in advertisements

so having Beauty based products we see a

lot of beauty stuff in here a lot of

clothing stuff keep these things in mind

right maybe this changes a month from

now when you're looking through here but

there's a lot to be said about having

females in your ads selling feminine

based products and having products that

are around the Beauty space there's a

lot to be said because this is a lot of

what we're seeing that's doing good so

make sure you come play around with the

Tik Tok spy tool this is definitely

worth your time next we have our

dashboard this is going to show our

orders with our store all the

information we need to see to make

proper decisions with our brand what our

profit margins are all that good stuff

not too much to really go over here next

is orders so this is where we're going

to see the nitty-gritty details of all

the orders we have quotes this is where

we want to be at so to get a quote what

we're going to do is go to products and

click add a product so we want to import

one product to our store I'm I'm going

to click this I already have a product

in mind so throughout watching the

course later you're going to see this

video come up I started running this

brand and I got 10,000 in sales with

this product in 2 weeks and on that

10,000 in sales I profited 2K so that's

been very nice for us you'll see how all

of that plays out later throughout the

course but I want to get a quote on this

product so let's show you how to do that

all right guys so later in the course

you'll see how I found this product I

was scrolling through Tik Tok and I saw

advertisements from these guys Revo

romatic looks like they changed their

website recently very interesting but

what's really cool about autods is you

can literally come grab a link from your

competitors and come put it in and

they'll Source the product based on that

so region um worldwide Shopify is where

I'm getting my supplier Source from you

can put links from Costco Overstock cway

ATC all these different options which

just shows how robust and how big autod

DS is these guys are not running a small

operation here obviously you can do

things like AliExpress but it's going to

Auto see like where you put your link

from and put it in and let's do do edit

quick now I'm basically not going to

publish this yet because you want to

come in go through it put in all the

information you want to put in the

description properly you want to set up

the variance Look it's even grabbing

content from their website which is a

massive asset right like we have to redo

these images and I'll show you how to

make your own images but having it just

autof formulate this off the website

that you're trying to mimic already is

very nice but you can get in dmca claims

for example if I was running this store

and I had romatic even if I cut this out

even if I cropped it and omatic saw it

they could come onto my website file a

dmca claim and get my website taken down

so we definitely have to remake these

things but all you have to really do is

go into canva create these images very

similar but not exactly identical to

what they're doing and you're pretty

much done they even have something cool

here where you can optimize the

description with AI which is crazy so

you can play around with this stuff

there's a little um balance where you

use credits but it's it's very very

cheap to use um so cool stuff you can do

there you can come in and sell different

variants I would like to sell a one two

and four pack of them so that's perfect

it's going to grab all the images of the

website so really big asset super crazy

but we obviously have to change these so

we can at least like download them here

and go into canva and make changes to

them or or grab certain things that we

want but really big asset there you can

do specifications anything else you need

to do but I am going to import it

because once you import it that's where

you get the ability to get your quote so

now when we refresh the product section

we have our product here and we can hit

these buttons and hit request sourcing

so right now we just triggered it to

give us a quote and this is going to

take around 24 hours which is extremely

fast I've worked with multiple 3pls in

the past and usually it can take even up

to 3 days to get a quote on a product

which is definitely not fun so I'm going

to pause it right here and then we're

going to come back tomorrow once I have

the quote on this and we'll go into how

to create a cog sheet we're going to go

into everything else you need to know

about fulfillment how to manage your

orders how to get autof fulfillment and

all that good stuff but I will come back

in probably 24 hours it might even be

sooner to show you guys the quote on

this product and we'll move forward

after that all right guys so it's been

under 24 hours and my quote already came

in I think it genuinely took maybe 14

hours maybe 10 so quotes are coming

extremely fast um do keep in mind there

is some Chinese holidays or some things

that could happen where suppliers are

literally just not going to reply so

it's out of their hands so anytime

there's an issue like always just come

to the community group or if you ever

need help with autod Ds or any of the

software as anything throughout this

entire course to be honest just com to

the community group will'll make sure to

help you out there but again doy keep in

mind that there is some Chinese holidays

where it's out of everyone's hands they

literally just refuse to work and some

of these holidays can be like 2 weeks

long or even more so it gets a little

bit crazy but you'll get a notification

through your email when the quotes in so

you just go to orders quotes right here

and let's go over everything so for this

cing device that we took from my direct

competitor that I'm trying to copy and

right I'm kind of from the future I've

already copied these guys I've already

sold like 10,000 of this product but

we're going through this to show you the

process so but all I did was put their

Link in which is so nice so convenient

and it's given me a Source price of $4

to $6 so let's go into the quote details

to kind of show you what all of this

means so they got the product it looks

like they can get it for 435 so there's

two different variant types for this

product there's six levels of heating

and there's 12 levels of heating and

then there's just some different colors

after using this and having it at my

house honestly you do not want this

thing on level 12 level 12 will

literally like burn your skin

it's actually insane this thing could be

a little bit dangerous so also with

products it's good to keep things like

this in mind of like hey have some

warning things out there have some

things to let people know like hey this

could cause some issues like if you had

max level 12 on your skin for 20 minutes

you're probably going to be bleeding and

it's going to create like a sar on your

back like it's not good so I only want

level six so that's nice it's going to

save us four bucks so and I only would

have known that if I ordered the product

to my house from Amazon and actually

like tested it out and tried it so the

really cool thing in here is it's going

to show your shipping and processing

time so you can go in right here and

switch things around so the absolute

cheapest is going to be $8.40 um I don't

even know how to pronounce that sunu

shipping um but if you scroll down we

can do 8 to 13 un Express is usually

always the best but it's going to be a

little bit more pricey but honestly

since we're saving um a little bit I

wouldn't really mind to do 8 to 13 just

to get it to customers sooner I don't

really mind paying $140 more so let's

calculate the full cost so 435 + 984

looks like we're getting the product for

$14.19 shipped to the customer so what's

really important to keep in mind here is

if we're going to have the the person

that's purchasing the product pay like

$5 for shipping that's going to account

for a lot of our product cost as well so

keep that in mind when you're kind of

calculating your pricing of what the

customer is actually going to pay are

they going to get a certain price that

they have to purchase it at but they

don't get free shipping or is shipping

included is it not included all those

good stuff and that's the perfect segue

into the Cog sheet so this is our Cog

sheet it basically stands for cost of

goods and I'm going to quickly run

through everything here so you guys can

understand what you need to do for your

store so this is the template for for

the new cup this is our Cog sheet and

we're going to make a new one based off

a little theoretical product phone case

to show you how to do it so let's dive

into this so the new cup cost us

$14.20 right I'm planning to sell it for

$50 meaning that I have a break even of

36 so all of this is your $50 minus your

$14.20 so technically it should be a

little bit lower it should be like 35 or

something cuz I don't think it's

accounting for the cents but it doesn't

really matter so essentially if I'm

selling this product on paid ads and the

product sales price is $50 the cost is

$14 for the product this means I only

have $36 I can spend to acquire a

customer on paid ads to break even if I

spend $30 to get a customer I lost $1 so

our break even really important to know

it's basically just our sales price

minus our cost of goods super easy super

simple next we have our return on ad

spend or our rowad this one's a little

more complex but you don't really need

to understand it too in- depth when we

get into the reading analytics section

of running pay app ads and all that

stuff I'll show you guys more in depth

what the Raz really means but it's

really just your return on ad spend and

all you need to know is that you're

going to calculate it by grabbing your

sales price right here and dividing it

by your break even so your return on ad

spend is essentially calculating how

much revenue you're generating based on

how much money you're spending on ads so

if I spend a dollar on ads I would get

$139 back if this is the row as that I'm

seeing in my Tik Tok dashboard so when

you're in your paid advert izing

dashboards whether it's Google Facebook

Tik Tok anything you're going to have a

little column called row as basically

all you need to do is come in and make

sure that your row as is above this

number so once you calculate it you're

calculating your floor basically I

should never be below 1.39 and then

we'll get into all these other things

and see why these row ases are lower

we'll talk about all that but basically

if I have a product that's 50 bucks I'm

selling it for 50 I get it for 1420 I

need to make sure that all of my ads are

above a 1.39 row ads that's all you

really need to know for right now the

reason these Raz numbers are lower is

because the sales price is a little bit

higher so let's kind of talk about what

all these mean so with this new cup

product here I'm going to be selling a

$5 lifetime warranty that basically just

says if anyone has an issue with their

product I'll just refund them give them

a new one if I ordered this product to

my house and it came broken they have

that $5 lifetime warranty I can see it

on their order I'll just give them

another product the product's only going

to cost me 14 bucks right and almost no

one's going to hit me up on that so it's

basically free money you want to make

sure you're doing this you want to add

in a warranty on your product so this

would raise my cost to um $55 for a

customer to purchase but it still only

cost me4 so I'm making an extra $5

meaning my break even Rose to 41 so now

I can spend $41 on ads and I won't lose

money if I spend $40 on ads I make a

dollar if I spend 43 on ads I lose $2

pretty simple stuff here what's really

nice is it allows me to have a higher

row as number or lower row as number and

still remain profitable so that's what

we're really going for here this is if I

charge them for a warrant warranty and a

$5 shipping cost which I end up doing

then my average order value for each

customer is going to be $60 meaning I

have almost 50 bucks I can spend on ads

and I only have to hit a 1.3 hitting a

1.3 row ads is pretty easy like even if

you are a complete beginner you should

be able to hit a 1.3 row as on your ads

then this is just kind of a fun

calculation so this is wholesale if I

buy these products in wholesale

accounting for shipping warehousing and

stuff I can get them from around 7even

bucks maybe even cheaper if I buy like

10,000 units at a time I bet I could get

these for like two bucks which would be

insane cuz when you're selling them for

55 or even 60 you can see that your

profit margins your numbers that you're

working with are insane hitting a 1.1

Raz is so easy so this is why wholesale

business and branding and thinking long

term is our main goal so now that we've

done all that stuff we want to do just a

fake product so let's say you were on

your autod DS quote you calculated your

shipping and your item cost and it came

out to

$742 let's just roll with that number so

what you're usually going to want to do

is at bar minimum we did 742 right we

want to see those we're selling up for

742 the absolute minimum you want is a

three times your cost of goods so at

minimum I should be selling this product

for $22 because we need a 3X we need a

75% profit margin um so honestly I would

sell this for 25 just round up a little

or you can straight sell it for 20 and

um just charge for a warranty a lifetime

warranty and shipping to kind of recoup

some of the other costs so they're

actually paying 30 once they pay for

shipping once they pay for all the those

things but we'll we'll go through all

that stuff here so to calculate our

break even we want to hit equal grab

this number put in a minus grab this

number and hit enter meaning our break

even point is

$12.58 that we can spend on ads and keep

in mind guys I don't recommend selling

products for under $40 because we need

around 20 bucks minimum to spend on ads

cuz ads get pretty pricey only having

$12 to spend on ads is not very good but

this is just an example so to calculate

our row as we want to hit equal grab our

sales price hit divide grab our break

even and hit enter right sales price

divided by Break Even sales price break

even boom so our row as is 1.59 it it

shouldn't have the the dollar sign it's

just doing that because I did the

decimal thing so now that we have that

we can do the warranty for an extra $5

copy these over so now our warranty the

cost of goods is going to be the same

742 is never going to change but now our

sales price is 25 and then with shipping

for another $5 as well it's up to 30 put

those in the middle so let's calculate

our break even now equal grab that hit

the minus oh it was trying to autof

fulfill that too that's really nice um

let's see if it does that again so equal

boom boom it doesn't grab this hit the

minus sign looks like our break even is

going to be functioning like that let's

do some row as do the sales price first

then divide by so equal grab sales price

divide click this one equal you can see

our row goes all the way down to 1.3

right so adding in that 10 bucks for

your shipping and your warranty is very

good sale price I don't know let's say

we get them for two bucks let's just run

the number on that really quick we sell

it all for 30 with the shipping with the

warranty whatever 28 to spend and we

only have to hit a one row as all right

so you can see how wholesale is really

good your Cog sheets very important you

guys need to be having this on your

products that you're selling if you

start up a first store you sell a

certain product you need to have a cog

sheet on that but if you start a new

store new product you need to have a cog

sheet on that you need to be extremely

organized on your numbers you're going

to need this for paid ads very important

if you're running a trillion different

products s you need an entire section

like this for every product every

variant and all costs it's extremely

important so now that we have the Cog

sheet out of the way let's go back to

autod DS um there honestly isn't too

many features to talk about we basically

just have the product imported into our

store we can go back onto the store edit

everything there but there's going to be

more videos throughout this course

showing you guys how to set up your

product pages how to set up your store

and all that stuff now when it comes to

fulfillment you can do auto fulfillment

on here which is really easy um right

now there isn't and obviously when your

orders are in here you'll see all of the

um ways to fulfill everything you can

just manually fulfill stuff but once

you're getting 100 orders a day it's

going to be a little bit messy to do

that every single time so they have a

feature up here that does auto orders it

is a credit based thing you have to pay

but honestly you'd spend 500 bucks for

2,500 orders to be fulfilled only

costing you 20 cents per order really

not that expensive at all they're also

going to be building in features

constantly to this right now there isn't

a feature to kind of stop high-risk

orders from being autof fill but that's

something they're working on now so

autods really has a pulse on their

entire Community especially our Discord

community group so if you're in there

and you're having some troubles you're

having some issues or you want a certain

feature to be developed literally just

let me know I'll let the owners of autod

DS know and they will make it for us

like they are working very close with us

on this partnership and truthfully

they've done all the Fulfillment for my

stores and they are absolutely amazing I

can't recommend them enough so make sure

you come in get signed up get your

products imported into your website get

your quoting and fulfillment through

autods use all these these fun tools

make your Cog sheet and most importantly

join the community group if you have

absolutely any issues or you're just

needing help with your e-commerce

journey in general there isn't too much

to go over there's also AI credits um to

use AI features to help you write things

um honestly you could just use chat gbt

and stuff like that if you already have

a membership with their chat gbt 4 or

whatever their newest model is all of

the other features we could go over are

really simple things that you guys can

just kind of have fun come in and

explore and see the little details of

what this software can do but those are

the main things that you're going to

need to know is how to come in get your

product get your quote and do your

fulfillment which is going to be super

easy for you but that is it for this one

and I will see you guys in the next

video

peace all right boys I hope you enjoyed

the last video today we're going to be

going over branding in depth and

branding is a topic I have talked about

a ton throughout all of my videos of how

important it is so today hopefully I can

get a little bit deeper and show you

kind of like the last pillars the last

fundamentals in really give you

everything you need to understand

exactly how to execute on the brand that

you're going to create and before we

dive into it I do want to mention when

you're doing like the the Facebook

strategy with like the the street style

man approach and all the clothes I don't

recommend that as much it can be very

good to get some upfront cach but I

really don't recommend it at the highest

I think building a brand is your best

bet and I think going um this route is

the smartest so do keep that in mind and

a lot of the stuff that applies with

branding isn't really going to apply

with that like Street sty and approach

so yeah just keep some of that stuff in

mind and without further Ado let's get

into branding in

[Music]

depth the first thing I want to go over

is framing and positioning I really

cannot stress how important this is and

someone who explained it in a very

beautiful way is Virgil ablo he gives a

comparison of a dirty like let's say

like a a Pepsi can on the side of the

road it's old it's tarnished it's

basically a piece of garbage just

sitting in the gutter right so get that

is a kind of vision in your mind there's

a old dirty Pepsi can sitting in a

gutter and then we have the same Pepsi

can that's put in a high class Museum

it's on a pedestal covered with glass

it's roped off there's a ton of people

looking at it and taking pictures now

both of these are the exact same thing

right if you put a random person if you

did like a social experiment showed them

the dirty can on the street and then

showed them that exact same can on a

pedestal in a museum they would have

completely different thoughts about it

even though it's the exact same thing

and that's kind of a crappy explanation

on my end but essentially it shows that

the frame of the picture is more

important than the subject of the

picture right so the subject is the can

it's a dirty can it's old nobody really

cares about it but if it's framed in a

different way if it's on a a street

right the street is the framing around

the image then someone's like oh it's

just garbage but if the frame is it's in

a high class Museum there's people

taking pictures about it you're like

whoo what's up with this can is it like

from World War II from some famous

person who died in the war like what is

this can who touched this can why is

this can important you assume importance

based on its frame other examples of

this are Louis Vuitton designer Brands

Rolex rollsroyce all these companies

that are viewed as a very high status

symbol is because they're framing right

and how do they frame themselves they

frame themselves with content with the

influencers they work with they frame

themselves with price point and they

frame themselves with quality right a

quality product high quality right but

what's interesting is a lot of these

brands have quality that's pretty

comparable to stuff that isn't a luxury

brand so the best way to think of this

is clothes like Louis Vuitton Gucci all

that stuff some of their clothes aren't

really that high quality they're not

like manufactured in some different way

that's super unique or they're not like

custom tailored or anything it's

literally just you're buying a brand

you're buying the name so someone can

look at you and go oh wow that guy can

afford Louis Vuitton that's crazy it's

interesting that sometimes price point

doesn't communicate quality you're

literally just buying a normal t-shirt

like these t-shirts I wear in all of my

videos are $112 t-shirts they're from

rup Porter I buy them in wholesale and

they're literally great t-shirts but

they're only 12 bucks like the quality

of this t-shirt is probably higher than

some of Gucci's shirts some of Louis

Vuitton's like thin t-shirts like this

is a nice like six or seven I think it's

like 8 oz cotton t-shirt like it's a

really nice sturdy large oversized

t-shirt and a lot of Brands sell stuff

like this for hundreds of dollars like

you can go get a Louis Vuitton t-shirt

for like 800 bucks and I guarantee this

$12 shirt that I got wholesale is way

better quality so it's really

interesting when we get into Framing and

positioning and just kind of commanding

high price points and that can be

something that builds the brand

companies like P tech companies like

Rolex they sell stainless steel watches

the the watch has like the complication

like if you're into a horology like the

complication behind the watch is like

nothing like it literally just tells

time it doesn't even have a date

function on it like it's insanely

insanely simple watches that are made

with materials that are not expensive at

all it's a quartz crystal kind of

covering a very basic face like dial and

a stainless steel bracelet like it is

literally cost nothing and some of those

watches can go for hundreds of thousands

of dollars so getting deep into Framing

and positioning is one of the best

things you can do because it doesn't

even require high quality right it just

requires perceived quality it's all

about perception and how do we how do we

change these perceptions how do we get

people to think we're the highest

quality the the best way we can do this

is through our content right it's

through our pictures our videos the

influencers we work with and our website

and all that stuff and we can convey

this high quality and the beauty behind

that is we don't have to do that at day

one we can start with Drop Shipping get

some money to invest build out our brand

and then start repositioning our brand

is an extremely highquality Luxury

company once we have our product with

like um our brand name on it once it's

customized a little bit and once we kind

of reach higher status levels we can

completely reposition and change the

brand so some different ways to position

yourself are you either need to be the

first to sell this product you need to

be the first to kind of take over this

product at a high level or the first

like brand to position that product to a

specific Community like for example

eyelash serums we've talked a little bit

about those you could be the first

person to do an eyelash serum just for

older women in their 40s right like you

can be the first to a specific Niche

tailoring a product to them right so we

can do that route or we can be the best

route we can um position oursel as hey

we're the best in the industry like a a

company that does this for example is

Rolls-Royce they position themselves as

we are the highest quality car right

they have like $500,000 car cars that

yes it's an extremely nice car you're

getting like custom interior all this

crazy stuff like it's very high quality

and they're just positioning themselves

as like oh you just made millions of

dollars like the highest quality car you

could get that you could daily drive as

a Rolls-Royce right they're not trying

to be like a sports car that's like the

fastest they're trying to be the best

they're trying to be the highest quality

the most comfortable the best features

and so that's kind of a good example of

being the best so you can either be the

first you can either be the best or you

can be different a really good example

of a brand that is different like

they're trying to take that level of

positioning is liquid death they just

sell water but they sell canned water

and their marketing is towards like

heavy metal like it it's super odd like

they're just such a different brand it's

so unique it's so weird they're not the

first to sell water they are the first

to sell canned water I believe they

probably aren't like the actual first

I'm I'm very sure there's been people

that have sold canned water but they're

the first to kind of like make it a

thing so they're using the first and

different positions so if you want to

position yourself good you have to be

either first best or are different you

can choose a mix of all of them in small

different ways but you really need to

make sure you have one that's like your

main thing and I think for liquid death

the main thing is they're just different

the way they markets is just different

their ads they run are insane and

they're not afraid to be out there

they're not afraid to like make these

statements and claims and like just do

super crazy weird because in the

end of the day that's like the ethos

behind their brand that we'll get into

ethos and stuff yeah don't be afraid to

do that with your brand don't be afraid

to make some crazy content obviously

like be careful making like certain

statements and like doing legal stuff or

like being very like politically

one-sided or there's some things that

can be detrimental but honestly all

publicity or press is good publicity or

press so it doesn't really matter um how

over the line you are like people like

Andrew tapate people like Donald Trump

they they can say these crazy things and

it just kind of like builds their

reputation even more so don't be afraid

to do some things like this with your

brand I want to quickly list again all

of the brands who started Drop Shipping

and there is a ton more we have high

smile blendjet Odie manscaped movement

watches snow teeth whitening Sheen

fashion Nova and I'm pretty sure Wayfair

got started Drop Shipping as well and I

do know that they still drop ship now

they do what's called high ticket Drop

Shipping where they um basically just

have connections with suppliers for like

saunas huge tables outdoor garages that

are like hundreds of feet wide and they

basically just bring in customers and

then the person who actually does the

Fulfillment and creates those huge

products just ships it to the customer

does whatever they do Wayfair is a huge

drop shipper and I'm almost positive

that's how they got started as well I

don't think they've ever really held

inventory of things and what's crazy

about Wayfair is they started Drop

Shipping I'm almost 90% positive on that

they're still doing Drop Shipping and

they are a publicly traded company with

a $60 stock and they are worth 6.3

billion dollar so it just goes to show

you can do a lot with Drop Shipping now

I want to jump into the pillars of a

good brand if you've gone to like

business classes or a college or

something you've probably heard this

it's called the five PS and these are

like the Five Pillars the five PS of

branding and I wanted to mention them

because there is a lot of good points

behind it so the first pillar the first

p is purpose there needs to be a really

strong purpose behind your brand what's

the reason you made it why do people

care what's the emotion behind it what's

the story who are you communicating with

and this is stuff I've mentioned a lot

like Nike what is their purpose for

athletes that are trying to go to the

next level that are trying to be Pros

what's their emotion it's people that

are going from zero to one people that

are going from like these super like

horrible backgrounds of a sad upbringing

and it shows their their progress story

from going to nothing to being like a

top athlete in the world and that's

their ethos right that's their meaning

that's their story that's the impact

that's the purpose so what is the

purpose what's the impact the story

emotion and Ethos behind your brand this

is a really big question this is like

everything that's why I mentioned it

first your purpose is huge if your brand

has zero purpose nobody is going to have

an emotional frequency resonation with

your brand they're not going to care so

it's really important to have your

product resonating with a specific

demographic a specific community of

people but your brand also needs to

resonate and kind of further that

connection and create something deeper

that your brand really means something

that people feel it there's a story

behind it and that story and that impact

that purpose is delivered in all of the

content that you create all right so the

next pillar the next p is your

perception and this is something that

you're not directly in control of it's

it's kind of like the indirect

perception based on your internal and

external actions that your brand takes

it's based on your product's quality the

content you make and it's a reflection

of how you do work and how people

interact with your brand like let's say

you have a certain perception you're

trying to build up of being very high

quality but when someone orders a

product and it delivers to them and it's

really low quality then your perception

is dictated off that not what you said

so this one's a little bit harder to

explain but I hope that kind of makes

sense it's also based on internal things

like if you say you have a very good

brand culture you take care of people

that work for you but someone comes into

the brand and you don't do that then

your brand perception is changed so it's

ultimately a reflection of your actions

and how you execute so your perception

is um kind of indirect but it's a really

really big one and you need to make sure

it's very good now the next p or the

next pillar is personality the

personality is also similar to

reflection but it's more of the one you

can control and it's kind of the one you

can't control as well these are a little

bit confusing but personality is based

off like the tone of voice you have in

your advertisements how you talk to your

customers what your Brand's opinions and

moods are on certain things your

personality is built on how you position

your brand but it's also built on the

personality of the people that resonate

with your brand this is where it's kind

of indirect because people really form a

certain perception of your brand based

on the people who like it let's think of

supreme for example they were a company

that was created by skaters so obviously

skaters kind of resonated with it and

that's kind of their demographic like if

you think of someone who's wearing

Supreme you think of someone who likes

rap music someone who's into like pop

culture someone who's really into

skating and is kind of like a rebel and

that's kind of their brand personality

and they did intentionally create that

but your brand personality kind of take

like a life of its own where it can go

places that you didn't expect like you

can make a product and your goal is like

okay we want 40-year-old women to

resonate with this brand and for some

reason there's some complete other

demographic out there that takes control

of the brand and they're the ones who

actually like it and now you kind of

need to reposition to cater to them

because that's where your money is

coming from and they're giving your

brand life so now you kind of have to

Pivot and reposition now usually that

isn't the case but it is um important to

understand that the type of people that

let's say if you're a clothing brand the

type of people that wear your clothes

ultimately have a reflection of your

brand so this is a really cringy really

like bad weird example but let's say you

have a clothing brand that's designed

for like people that think they're

Alphas right people that think they're

like the top G but then a bunch of nerds

start wearing this brand and your brand

gets popular and everyone sees like

nerds wearing it then someone who's

actually like an alpha top G isn't going

to really wear that brand because the

perception and the personality of the

brand has been changed by the people who

wear it so kind of cringe example but

this is really something that you need

to be kind of aware of that the people

that resonate with your brand can

overall change the perception of it this

is why highlevel watch brands like AP

like pek like Richard Mill or Rashard

Mill or whatever have really strict

guidelines of the people that they let

by their watch watches because they

don't want it ever getting into a

certain demographic that they aren't

trying to cover and they also can

basically just do this with price points

if you just sell your watch for $500,000

then obviously only rich people will

have it so that's another way to kind of

dictate um your perception and

personality of your brand the next p or

the next pillar is your position

positioning is really important with

your brand and your position is dictated

based on like the main selling point of

your brand like do you sell cheap

products do you sell product products at

like a fair price well then that's your

positioning that's the way that you are

trying to communicate to customers right

like you're not positioning yourself as

a high quality luxury brand you're

positioning your brand as someone who's

for everyone and it's at a fair price is

your brand known for doing super fast

shipping like Amazon that's kind of

their positioning their position is they

sell almost anything and everything and

they'll get it to your house really fast

does your brand sell a unique product

for a very specific type of individual

then that's your positioning so it's

really important to understand your

positioning and make sure it falls in

alignment with all the other P's and all

of the other elements of your brand now

the last P or the last pillar is

promotion and this one's kind of obvious

it's just like how are you going to get

in front of your customer right you're

going to run organic video ads you're

going to work with a ton of influencers

you're going to do Tik Tok ads Facebook

ads Google YouTube ads how are you going

to get in front of your customer and how

are you going to promote yourself what

offers are you going to give to them how

are you going to convince them to be a

customer how do you get in front of

these people that are in your specific

demographic give them a product they

care about speak their their language

give them good price point give them a

good product that solves their problems

backed with a good guarantee all that

type of stuff is dictated in your

promotion so we want to make sure we

have a really clear direct answer for

kind of all of these pillars we want to

know how are we going to promote oursel

how are we going to position oursel

what's our personality who are we trying

to be in resonation with what's the

overall perception what's the purpose

and we really want to Clump all these

together so they're building off each

other and there's like cohesive

resonance with all of the things that we

do inside brand and one of the biggest

things to portray all of this like I

said before is your content is your

framing of how you talk to your customer

what are your video ads look like what

do your pictures look like what is your

literal words you say your ad copy in

your product descriptions in your video

ads and your content is ultimately

everyone says content is King like it is

the ultimate dictating factor between

having a Rolex level brand and having a

Casio level brand that just sells cheap

watches something also really good to

understand about content is um Marketing

in general you kind of need to

understand some elements of marketing

marketing right now has or in the past

it's always been about who can Scream

the loudest who has the biggest budget

to spend on ads who can spend a million

on ads to outdo the competitor and to

gain most of the the niche and kind of

take over that sector of business but

when you kind of it's kind of like a

teeter totter when you go into a big

screaming match it eventually gets

oversaturated everyone's yelling too

loud nobody can really hear and so

customers just kind of drown it out and

then they start and then the Teeter

Totter kind of changes and this is what

people are doing now they're looking for

brands that speak their language right

that don't really yell ones that are

just there they're embody the frequency

of what they're trying to sell right

there's there's resonation with

everything they do and they're focusing

on brands that have good customer

experience and have high quality

products now more than ever your reviews

are so important because we're doing

online business right someone can go

online check your trust pilot reviews

check all these things and make sure

your brand is actually what they say it

is make sure your products are actually

what you say they are and people can

really kind of proof check you really

quick so people are starting to figure

out okay we don't have to spend as much

on ads what we should really do is grab

this budget that we were using for ads

and make our product better make our

shipping faster make it more high

quality make the overall user experience

better right like when you buy a product

from Apple their user experience isn't

anything crazy but they have this really

nice box and you open it up and you get

this feeling of excitement and the

presentation of the product the unboxing

is like the user experience the customer

Journey you get a peel the thing off the

screen it's fresh and brand new and

you're all excited so businesses are now

starting to figure out that the best

money you can spend is on high quality

products and Word of Mouth will just

catch fire it's just natural if someone

has a very high quality product they had

a good experience and they're a part of

a certain specific Niche Community like

hiking let's say I have a hiking company

I sell hiking boots they're the best

hiking boots you've ever seen they are

so comfortable they solve all the aches

and pains you could have in your foot

they're warm they're comfortable they're

lightweight and when you purchase from

our website the user experience is

amazing it's simple our customer support

is just fantastic when you open your box

there's there's little secret things

that we never told you would be in there

like a little free gift and 20% off your

next order and all these things and

you're just like overwhelmed like holy

like I did not expect this like

this company went over the top for me

and what that does is you just earned a

loyal customer but now they're in a

hiking Community right they're going to

go on a hike and tell everyone like

these are the best boots I've ever had

you wouldn't believe what the company

did you wouldn't believe their customer

support it was so amazing and they don't

even run ads there's a lot of companies

that are going towards that direction

and obviously we're Drop Shipping right

we can't do that day one but that's what

we need to have as our ultimate goal and

um that's something I want you guys to

understand is marketing is switching the

tides are shifting we are not getting

into screaming matches as much as we are

focusing on user experience and having a

perfect resonation or resonance or

whatever the word is with a specific

demographic so very key points and I

really want you guys to understand that

and take that away from this video

another topic that you really need to

understand when it comes to branding is

purchasing psychology or buyers

psychology it's really important to

understand the psychology of a potential

customer what are they thinking about

what are they wanting to see within our

product within our brand so we can

create that experience for them with the

content we do or with the branding and

the overall position we try to take with

our brand we want to make sure that

whatever we create is catered to the

type of customer that we want to have so

let's go over some tips to understand

buyer psychology and how we can utilize

it to make our brand better the first

thing is emotion versus logic a lot of

people think that logic is the biggest

Factor when it comes to purchasing

something but it's actually emotion

emotion is literally greater than logic

in its level of importance when people

go to make a purchase they have two

different factors going on in their head

you need to appeal to their logic and

you need to appeal to their emotion the

logic is really easy to appeal to

basically all you have to do is offer

them a guarantee um have a decently fair

price point and it'll make logical sense

in their head okay I'll get the product

if it's not amazing I have a 14-day

money back guarantee no questions asked

that I can use if the product isn't what

I think it is and overall the brand

seems very trustworthy comes with a

lifetime warranty if it ever breaks so

you can really appeal to their logic

very very quickly so the only thing

that's left is to get them emotionally

you need to have an emotional sale they

need to picture their life being

improved through having this product

they need to picture that wow once I get

this the feelings that I have are going

to be so amazing let's say you have a

brand that has that really good user

experience of like opening up the

product the unboxing process is like

super cool you can show that in your

product description you can show that on

your website show a video of someone

unboxing and the emotion you'll feel

afterwards and show people in like

customer reviews with the benefit of the

product let's say the product like the

eyelash serum it grows your eyelashes

make sure all your reviews are of these

pretty girls that have huge eyelashes so

anyone comes in and sees and they go wow

I would feel so good if I didn't have to

put on fake eyelashes and if my natural

eyelashes looked that good and all I had

to do is put mascara on and I'm ready to

go anywhere and I look super good you

need to sell on that emotion that

emotion is what's going to get them to

purchase it them thinking wow I'll look

like that pretty girl with ease just

from using this eyelash serum and I

won't have to pay $200 for an eyelash

appointment every couple months or how

often girlss do it that's what they're

buying on they're not buying on logic

they're not buying just because you have

a guarantee they're buying On Emotion

because they want you to solve their

problem and they want to feel like they

want to look like the person that is

reaping the benefits from using your

product so it's really important to show

that to them and to appeal to their

emotion it's the most powerful thing you

can do another tip I want to explain is

that novelty equals value if you can

sell a product that's never been seen

before something that someone is like so

amazed even exists that creates novelty

and that creates value in your brand

you're also seen is one of those

positions that I mentioned right you're

either first best or different you're

the first to sell it right so it is

different so it is automatically assumed

that it's the best also you're hitting

like all of those points and that's kind

of what where I talked about wow factors

being important is because a wow factor

is kind of given off novelty it's kind

of G given off of something like wow

I've never seen this before that's

really cool and if you can sell

something like that to someone it gives

them a powerful emotional experience of

like wow I've never seen a product like

this and they'll show their friends like

they'll be like oh where'd you get this

this is cool I've never seen something

like this then they plug your brand word

of mouth and if you have a good customer

experience and all that stuff you can

really blow up off that alone um I kind

of already mentioned this but the third

tip is just guarantees make sure you

have a guarantee with your product you

need to offer some sort of guarantee

money back guarantee a lifetime warranty

something along those lines because a

lot of people aren't even going to do it

like if you have a 14-day money back

guarantee and someone gets the product a

lot of them are too lazy if you go ask

all your friends like when's the last

time you returned a product everyone's

like H I'm too lazy to return a product

so it's super easy to just give a

guarantee and it's going to give you

like five times more customers than you

usually would have gotten without it

overall having a good guarantee is going

to get you way more sales than it is

like it's going to bring in more Revenue

than it will ever lose you're never

going to have 100% of your customers go

get the warranty and then you're out

$100,000 from paying for ads and giving

people refunds on products and stuff it

just doesn't work like that it's always

going to get you more sales and it's

never really going to cost you that much

now the next tip is community and I've

talked about this a ton but I want to go

a little bit more in depth people really

enjoy the sense of belonging to a

specific Community they want to know

that oh these people understand me they

speak my language they feel the same

feelings I feel they view the world the

same way I do and overall that's kind of

why things like religion are so big is

because that's like the ultimate thing

is like what's your view of reality

what's your view of why we're here and

so to be in a community of people that

are all in agreement on one specific

view is like something that people

really want like whatever ever your view

on religion is aside like that's a big

selling point of religion is you are

with people that understand you that

feel the same way you do that think the

same way you do so if your brand can

incorporate something like that that's

going to be next level and one of the

best ways you can kind of create that

Community is actually through your

reviews and testimonials for example

let's say we're selling those eyelashes

right we're doing the eyelash serum and

let's say we have a brand that all we do

is target people that are older right we

want to have like The 40-Year-Old moms

as our main customers so what we can do

is we'll have like really pretty young

girls using the eyelash serum as the ad

but the way we talk to them and the way

we target our customers on our Facebook

ads on our Tik Tok ads whatever is we

target the older ages we speak to the

older ages would you like youthful

lashes again right and we we could be

called youthful right that's the brand

name whatever but the most important

thing we could do the biggest thing we

could do is in all of our reviews all of

our testimonials like we'll have video

reviews of our brand it's all old people

that say like my my eyelashes look so

young again like I feel like I'm 20

again my eyes look so beautiful I'm so

happy to to have them back to how they

used to be or something and then all of

the girls in her ads are young so it

gets their attention like that's a

recipe for an amazing brand and let's

say I'm a 40-year-old woman I go on to

that store and I see that everyone who's

buying all of the girls in the

testimonials are also 40-year-old women

my subconscious is going to be lightened

up of like wow this brand is made for me

right and that's the emotion we want to

sell like that's what's so important so

strong and I can guarantee you any

40-year-old woman with bad eyelashes is

going to see that and be like okay it's

only 30 bucks I'll buy the product then

now you're kind of creating that

community group around that demographic

and then you can get other products and

just do that same Niche targeting on

that specific type of person Within

These huge markets that we know do so

well we can also test things out like

having um older girls use our product

for a while they get really good

eyelashes and then they make our video

ads my eyelashes used to look like this

now they look like this they're so

youthful right and we can really just

crush it with this brand and we want to

make sure that we use like communal

language like we want to speak the

language of what 40-year-old girls talk

about what they're interested in say

these key terms like youthful like we

want to speak their language of the

things that pain them the things that

excite them their desires we want to

speak to them in that way so another

thing you can do a little hack is like

find some older girl that has a large

following a very big influencer maybe

try to find one with bad eyelashes give

her like $1,000 cuz she'll have a big

following right give her a ton of the

eyelash serum say hey we want to partner

with you you get 20% of our business we

want to do a testimonial of a before and

after of your eyelashes and we want you

to be the face of our brand right that's

what prime did with Logan Paul they gave

him a huge percentage of the company

they probably gave him like 40 or

something big for him to just be the

face of it Logan is not running the

business side of prime he does not know

how to do and execute things at that

level running a drink company is unreal

hard so a very um developed businessman

just came to him and said hey you can

have 40% of the company if we can use

your face so this is something that can

really change and be like a huge

opportunity for us because that girl is

going to have a lot of followers that

are just like her right you follow

someone because you're in resonance with

them you resonate with them you like the

things they like you like the things

they do and you're probably around the

same age as them and you're probably

going through the same things as them so

if someone like that can be like the

face of your ads the face of the brand

you can create an unreal amount of value

and a really like a cult like following

with the people that follow her if she's

constantly recommending this brand

they're all going to go try it and that

can be kind of like the seed the root of

your brand that really gets everything

going and then you can do that with tons

of influencers and now you're you're a

very established brand so you're not

going to give out percentages and stuff

like that but you can really see how

influencers can um do a lot for you

another thing you can do that's really

cool that a lot of people don't talk

about is use your brand development your

product development and like your

process of creating a brand your process

of creating a product as the story

behind your brand and lowkey this is

something I did myself I've been

starting an energy drink company called

um void energy and it's something that's

on pause right now because I think we're

going to go into really deep recession

and things are going to get really weird

but I started this company with making

videos of like here's day one of

starting an energy drink

company kind I'll turn the audio on for

you

guys so first things first we have to

come up with a brand name and logo and

then come up with the ingredient list

for the energy drink as well as well

flavors and after spending a light

$155,000 here's what we've secured so

far we've gone with the brand name void

energy the domain was

$3,450 then we've got $1,500 for the

filing of our trademark and a big chunk

so basically all I did was share my

story of hey I'm starting an energy

drink company here's day one here's the

things I'm focusing on here's what I'm

doing and it got a huge falling you can

see some videos were close to the

millions the first video hit a million

it gained like 100,000 subscri

subscribers with like 20 uploads maybe

30

uploads yeah like 27 uploads ultimately

I stopped posting on it a long time ago

cuz I'm taking a break from it last year

so this is something you can do with

your brand you can say hey this is day

one of starting a beauty and cosmetic

brand and here's our goal and this is

what we're doing right now we're selling

products that already exist but we hope

to start selling our own custom products

making our own formulas but this is just

how we're getting started follow us

along for the journey we're going to be

giving out free products to the people

who view it or anything study my videos

I did on void energy go study that stuff

cuz it gained a huge following and

people like to follow stories people

like to see progress and when they can

follow live when you're like here's day

one of me starting a billion- dooll

cosmetic brand I'm going to try to

compete with Maybelline I'm going to try

to compete with Kylie cosmetics and make

a name for myself and I want you guys to

follow me along the journey we're going

to start with Drop Shipping then we're

going to custom brand our products and

people are like okay I want to see how

far this guy goes like this guy seems

dedicated like let's watch his journey

all I have to do is follow him and watch

and then you have a big audience that

you can Market to hey if you want to

support us please go try out our our new

product I keep using Cosmetics as an as

an example but you can do this with

anything so never underestimate the

power of telling a good story and an

honest story right you're this is the

day one of starting a cosmetic brand and

people can see it and they can feel it

and it just conveys trust you're saying

hey we're starting with Drop Shipping if

you want to support us this is going to

you get a product and we get some money

to help start our brand so it's a high

quality product we've done testing we've

made sure it's from a 3pl team that's

going to ship it out fast and do quality

testing and whatever just be super

honest with them and once we get 10,000

orders we're going to start um custom

branding it and making our own custom

unique formula or whatever so make sure

you're utilizing the power of

Storytelling one of the last things is

pain points you really need to make sure

you understand the pain points your

product solves the pain points that your

customers go through and you're

communicating those pain points in all

of your content you're addressing the

paino you're speaking speaking the

language right if you're the The

40-Year-Old mom that has like bad

eyelashes and you're upset about it you

can speak that paino are you sick of

having crappy eyelashes do you wish your

eyelashes were just like they were when

you were 20 well here's the product that

everyone's raving about right and you

show a bunch of old ladies getting good

eyelashes off it right so you want to

make sure that your video ads your

website your content your images

everything that you do talks about your

pain points but most importantly talks

about how your product solves those pain

points now basically the last thing I

want to go over and I hope you guys are

getting ton of value in this I hope

you're really understanding how Brands

work and thinking in a bigger um picture

um because we want to pair all this

stuff with our blueprint right with our

skyscraper ideas and really mold

everything together so the last thing I

want to talk about is branding and

pricing correlation so once your brand

is getting more developed once you get

into that like custom formula or

whatever you're making your own product

you're putting your own brand name on it

you can command way higher prices so

let's say your eyelash serum you get for

$10 when you drop ship it you sell it

for 30 but when you start custom iing it

when you get your own formula maybe you

add something in that's like a sales

Point like oh we also have vitamin C

that helps you look younger and

brightens your skin or whatever you add

something to it you put your own brand

name on the product now you can command

higher prices you could probably sell

that same thing for $50 or $60 or $70

and this is ultimately how you're going

to have a higher profit margin to

relocate your budget um your your money

that you make reinvest it into highle

influencers working with 40-year-old

ladies that have huge followings and

really making sure that you're crushing

The Branding element and you're going to

need a lot of money to do that to really

crush the positioning to crush the

framing all that stuff is going to take

a lot of money so when you get into the

the realm of custom products and

wholesale inventory and all that stuff

you need to command higher prices and

you need to focus on making higher level

content that frames you in a way that's

worthy of that high price so that

basically sums up all of the stuff with

branding if there's more things I think

of or there's more questions you guys

have I'll come in and make new videos

going on depth in certain things about

branding but the this is very important

you guys need to understand branding you

need to understand the blueprint you

need to understand your skyscraper and

make sure that all of the actions that

you take with your brand are all

correlating all of these make sense

together you're really hitting all these

points so re-watch these this video

re-watch The Blueprint and skyscraper

video to make sure everything's in

cohesion and you're really crushing it

on all fronts your action steps for

today's video is to basically list out

all of these things and make sure that

your brand has an answer for all of

these points make sure you know the pain

points of your brand make sure you know

the influencers you want to work with

make sure you know what guarantees

you're going to provide do you have

novelty make sure you can get novelty in

some sense what's the emotion versus

logic appeal what's the buyer's

psychology how are you framing yourself

with content how are you promoting

yourself how are you positioning

yourself what's the brand personality

what's the brand perception what's the

purpose and to make sure everything is

all in alignment when it comes to

creating your brand I hope you guys got

a ton of value and I will see you in the

next module this one wraps up all of our

kind of theoretical knowledge and we're

really going to dive into to module 3

cutting the tree can't wait to see you

guys in there peace and

love all right boys welcome in module 3

cutting the tree and what a funner way

to get into things than to talk about

our potential legal troubles not too fun

to jump into legal troubles but it's

something that we need to make sure

we're very clear on make sure that we're

not stepping on any toes we're not going

to have problems cuz if we're building

this brand with the skyscraper mindset

right like we want to go to seven figure

eight figures we want to get our

products in wholesale we want to get

them unbranded all that fun stuff then

we really can't be having any legal

troubles we can't put all this effort in

just to get shut down because our brand

name is too similar to another brand so

we really want to avoid that stuff we

want to avoid any trademarks any patents

any dmca claims anything like that so

today I'm going to be talking about all

the legal troubles and how to avoid it

but I do have to say that I am not a

attorney I have no legal background and

this is not legal advice I am just

coaching you guys on on the best

information that I can based on my

personal experiences to help you avoid

troubles with your brand so without

further Ado let's dive right into

[Music]

it all right guys so the first thing

that we really really need to study when

it comes to building our brand doing all

these things is the first thing is the

patent we need to make sure that this

product we're interested in isn't

patented by another company I want to

give you guys a good example so when I

was filming this 2.0 course a long time

ago cuz I've filmed this thing many

times and I've been such a perfectionist

and I've gotten new information I've

learned new things and I've I've just

gone through so many like revisions I

guess rough drafts of this course and in

the first time I was doing it I was

really interested in selling this

product so this is a brand called

tarries and they had this really cool

product they're trying to be like the

next manscaped that's like something

they're kind of going for but for

bathroom accessories so the cool product

they had let's go to their shop they

have a really great web design and

honestly guys I was planning to

literally like put in time and effort to

try to make a seven figure brand and I

was going to copy these guys so these

guys are badass but they've done all

their research they've done all the work

they patented their designs so I saw a

Drop Shipping ad for this and I was like

ooh that's a great product like my

Spider Sense whatever you want to call

it were going crazy I knew this would be

a huge product I knew I could make so

many good video ads for it I was already

ordering on Amazon I was ready to go to

Ikea and film on all the different

bathroom things like my ideas were going

crazy I thought I was going to be able

to take this to the moon and I even

built up a store it was called bad

bathroom that was going to be the brand

name I was going to go in it they have

this great little video out I was going

to go in Ikea and film a ton of these

with different um bathroom backgrounds

but the products killer so someone was

Drop Shipping this they got taken down

obviously cuz it's it's a patented

product but this product is great like I

even searched for Drop Shipping products

that are like similar to it that I could

do and there's none that are as good so

they custom designed this they had a

manufacturer custom design it for them

they made their own content but honestly

like I'm not even kidding like the

amount of upfront cost for you to go to

manufacturer and say hey can you build

something like this like we just want a

brand on it we just want the pockets in

this area this in that area it's all

silicone getting them to make that is

maybe like 2,000 units and it's got to

be less than like $5,000 startup costs

and boom right there you're starting

with a really good product it's branded

and all that stuff so ultimately they

made a good move this was their product

that took them off and then they built a

bunch of other ones but to get to the

root of what I was saying they even have

like a little beer cozy which is I was

going to get happy Dad and do bad bathro

happy Dad and just have it in there I

thought it was going to be so cool so

the main thing I did is I was interested

in doing this product but I was like

there's no way I'm the first to do this

product I've never seen this product

before there's no way I'm the first

there's no way I caught something like

this cuz it's too good so what I did was

I just typed in t lri patent and there

it is

tooletries patents boom there it is the

exact holder so I was like damn like I

even filmed course videos like I was

teaching like guys I'm going to do this

product and I was like showing people

and telling all this stuff and I was

going to build up that brand as a case

study and yeah I figured out it's

patented so if there's any product that

you're interested in doing this is kind

of rare this is the first time it's

happened but I randomly thought like why

don't I do a patent research on this

because there's no way this is open and

ultimately it was really easy to see

that it was taken you you can also look

up um Google patents it'll show you all

the stuff and you can click somewhere

that shows the art I think you hit PDF

and it shows it yeah it's right there so

you can go to Google patents and type in

any brand name that you're interested in

like kind of copying any company that

has a product so let's say you're

interested in this one isn't going to

work but let's say we've talked about

eyelash serum a lot so we look up

eyelash serum if if there's a product

we're really curious about this is the

process we want to do kind of name that

describes the product we're looking for

so we look up the most broad keyword

term which would be eyelash serum would

go to shopping and try to find all the

big brands that are selling it so

obviously you can't patent eyelash serum

or maybe you could have if you were

lucky but it's not patented a ton of

other brands sell it maybe you could

patent a different like a specific mix

of it but anyways whoever's selling the

product you're interested in you would

try to find the biggest seller and you

would look up all these Brands so you

would look up Thrive Cosmetics patents

rerm patents liaison or however you say

that patents vegamore patents and you

you search up all these Brands you

search up all these people selling it

and usually if you can only find one

person selling that exact type of

product you're interested in then it

might be because they patented it and

they're the only one that can and they

can shut down anyone else who tries so

let's try to think of shower organizer

and try to see if we can find other

people selling it tetri tetri see people

have similar ones but they're not the

same the spoke post they're selling the

tetri one I already check that flip so

these guys um these guys might be

running uh see these they're selling

that flip maybe they're selling the

tetri one but tulet Tre they've got this

Market by the grip yeah they've got this

one this is all them so I bet they're

making a really good amount of money on

it but what sucks is you go study their

brand and their ads suck let's go check

Facebook ads I'm actually really curious

I want to check the Facebook ads library

to see what tetri is doing cuz they're a

great brand from what I remembered last

is they suck at doing ads okay it's

still running from October so I I bet

this is making good money for him I want

to watch it I'm curious that's a bad

hook see like they're advertising that

face scrub thing that's like a old

winning product from like 2016 that ad

sucks unless you're a swimmer you were

not captivated by that nobody wants a

back scrub see I promise if they gave me

their product like if I had licensing

rights to sell it I could sell way more

units than them they're just not good

like nobody wants a back scrub like I

don't know maybe people doing them wrong

but like their best product their

coolest product this one they don't even

like talk about or sell that's their

only Facebook ads they're still active

though from all these years that's it or

from all these months I mean August 2022

they're still running they haven't done

any new ads since August they didn't do

anything on Facebook for all of Q4 see

guys like even these people that have

these great Brands they have no clue

what they're doing on ads like oh it's

really bad it's honestly really bad so

anyways all of that aside whatever

you're interested in make sure you do

your research right like do some of that

product research stuff we talked about

and try to see who are the top sellers

what are their brand names does anyone

have a specific product just like this

and you can see you look up shower

organizer nobody's got anything it's

only tullyries so that's a huge like red

flag saying that this is a patented

product so I can't give like exact

research of like this is how you do

patent research that's basically all I

did and if you're not able to find

something or you're finding like tons of

sellers selling ing the exact exact same

thing then it's usually a clear sign

that you're going to be safe but you

never know there's always something that

can happen you always want to be making

sure usually a lot of these products is

just like obvious nobody has a patent

but if you have something you're at

least a little bit worried about make

sure you do some of that research check

Google shopping try to find big brands

that sell it you can even do research on

Amazon to see who's selling this product

as well and just look up patent like the

brand name and then patent and see if

you can find anything and obviously if

you're still worried you can hire an

attorney to do like patent and trademark

research it is a little bit expensive

and I don't recommend it because usually

you're in the clear but if you're really

nervous and you really want to make sure

you're okay it is an opportunity you can

do now that we know that our product's

safe we need to make sure that our brand

name is safe we need to make sure that

we're not stepping on any toes when it

comes to trademarks or copyrights and

the best thing we can do and the reason

I put this before cuz the next video

after this is like how to name your

brand and all that stuff but the reason

I put the legal troubles in beforehand

is because when you name your brand the

best thing you can do is like just name

it something that doesn't mean anything

toiletries like yeah we get it like

toiletries and tools it's like right

like it's a mix of that but they made up

a name so making up names is usually a

really good sign to ensure that you're

never going to have a trademark issue

you're never going to have a copyright

issue but if you have a really good idea

for a name and you really think like H

someone's got to have this name let me

show you roughly how to do some

trademark research to ensure that you're

not going to have any dmca claims or get

your store shut down anything like that

because it will be a huge to

roughly explain it I'll get into it is

um each product each kind of like Niche

that you're in has a schedule or a I

think it's called a schedule they have

like a class if you don't know I was

starting an energy drink company called

void energy and I still do want to start

it but it's on pause for right now but

energy drinks are in class 11 or

schedule 11 I can't remember what they

call them by but in schedule 11 or class

11 that's where all the energy drinks

are so for me to sell or to use the name

void energy while selling an energy

drink I had to do research and make sure

that no one within schedule 11 class 11

has the name void in it because if they

did then I could be taken down by some

other company saying hey no we own the

name void within that energy drink space

that class 11 so you have to make sure

whatever product you're selling you have

to first figure out what class it's in

then you need to do research um on

what's called test which is the United

States like trademark research database

to basically say hey is anyone in class

11 using the name void and their filters

their system to do the research in their

database is built in like I swear the

50s dude it's so ass like it's got to be

from the '90s still it's really hard to

use and there's a lot of weird keywords

you have to put in and filters to make

sure that you're actually researching it

correctly so let me show you guys how to

do it quick reminder guys please use the

affiliate links below this course is

100% free and the only way we can offer

this to you is if you guys are using the

affiliate links I'm basing everything

off trust hoping that you guys do use

those affiliate links so please make

sure to to use those it truly helps me

out so much and it's the only way I can

get this course to you guys for free I

love you guys so much thank you for

being in here I hope you're getting

immense value and let's get back to the

video so the first thing you want to do

is check what class you're in if we're

selling eyelash serum then we want to

type in eyelash serum trademark class

and we can see it's in class three which

includes Cosmetics skin hair treatment

cleaners substances for laundry cleaning

polishing scoring or abrasive liquids

it's kind of interesting like laundry

and skin care and the same thing if you

don't know a lot about how the US is

completely poisoning us with food

deodorants water everything it's

interesting because a lot of the Soaps

that you use are classified as like

detergents like laundry detergents so

it's interesting that they put um skin

and like laundry and cleaning polishing

scoring and abrasive liquids in a skin

care class like it's really weird the

government's out to get us boys if you

don't know that you need to start

jumping down some rabbit holes anyways

it's in class three so let's go to test

so you want to hit this one the search

trademark database USPTO and we want to

go to search our trademark database we

want to hit basic word search all right

so this is going to get mad

confusing but the first thing we want to

do is go to structured search and I have

this pasted out already but let me tell

you what this random code of

says so we're going to be testing that

the name Kylie in the trademark class

003 which is eyelash serum right class 3

we're testing if there's any live

trademarks and honestly I don't even

know what the rest of this is

but that's basically it so if we hit

submit query however you say that query

you're going to see that Kylie Cosmetics

obviously owns all of these and they are

live and they have a very large legal

team so you can probably yeah you can

see a ton of different classes they've

registered all these different

trademarks in they have access to the

name Kylie within everything that comes

with like skin fragrances absolutely

anything they are going to have all of

these names that you see here

trademarked in probably like every class

schedule you can possibly get so below

this video I'm going to have a link to

the trademark database and I'm also

going to have a link to this random code

that you need and basically all you do

is you type in the name that you want to

call your brand so basically I I'll do

that bad bathroom as an example okay so

class 11 is um what that like bad

bathroom brand I wanted to do is called

so it would be 011 cuz we have to have

three numbers so it it wouldn't be like

just 11 you have to have 01 and when I

put in three it was 03 so you have to

have three digits and then right here

actually let's do it back here let's

change this to 11 we'll change this to

bad cuz right I wanted to do bad

bathroom so I had to come in and check

like okay there's some people in here

that have bad in class 11 so let's look

into them what are they selling lamps

air conditioning griddles and it's OG

bad ice machines so it's like okay this

doesn't really apply badass lights this

is all light stuff right cuz if we see

class 11 also includes heating cooking

oh maybe this is the wrong class it's

look up like toiletries class three no

that doesn't really huh I wonder what

class that shower

shower

class

trademark liquid

fuels jeez this is a hard one okay I

think 21 okay so I think it's 21 so

let's go back 21 and

bad so I basically had to go through

these and make sure that none of these

were like see cups and mugs they use the

word bad bad geek but geek is also kind

of a it's a it's a separating term if

that makes sense and honestly this is

stuff where like if you're really

nervous about something it might be good

to get a trademark attorney to kind of

like do some research but honestly the

best thing I can say guys is just pick a

name that doesn't exist um I'll also

have a link to another video if you're

really wanting to dive into trademark

research I'll have a link to a video

that's going to give you a full

walkthrough of everything you need but

honestly guys the best thing you can do

is make up some name and come in here

and check that your madeup name is going

to be fine it's not going to have any

issues so that kind of covers like your

trademark stuff um do some research on

there I'll have a video below of some

like actual attorney that's going to

walk you through how to do that stuff

but that's basically the search you put

the parameters that's below this video

into the test stuff U make sure you're

on structured search you put in that big

code you change the class you change the

name that you're looking for and you

basically want to find something that is

using like a key term like void energy

void is the key term energy is not the

key term because it's energy drinks so

find like the key term that people are

thinking of like Red Bull Starbucks like

think of why they pick those names they

pick those names because it means

nothing like Red Bull like it's just

random Starbucks bucks like it means

nothing so you can still have a huge

brand with a name that doesn't really

mean anything it's not really that big

of an issue so it's way better to like

just pick a name that doesn't really

mean anything like make up a word and

put like a random spelling to it that's

going to be your easiest bet or just put

two random words together like Red Bull

Starbucks and you can just avoid all

this nonsense but if you have a name you

really like the first thing I want to

say is like don't get too tied to names

but if it's something you're like this

is gold I have to do it first I I also I

just want to say like names aren't that

important it is really cool and it's

really good but it's not really worth

the headache of like a potential lawsuit

like what if you scale this up to eight

figures like you're doing tens of

millions in sales each year and

someone's like hey you're using our name

like we're going to have to go to court

and then you have all these legal fees

and you could potentially lose all of

that 10 million due to like legal fees

and them trying to sue you and stuff

it's just horrible the best thing you

can do is just pick some stupid ass name

and just be on with it and don't really

worry about it but if you guys are like

dead set you want to make sure you can

do the research yourself but if you're

still not sure you want to make sure to

hire someone right and I have someone

that's willing to work with you guys and

I can connect you to him he's someone

that helps me with void energy stuff

really cool guy I actually really

like him and you can hit me up

on Discord or on our community group

wherever that is for the students cuz it

might change a little bit right now

we're on Discord yeah if you want to get

in contact with the guy that did U my

trademark research and he's very cool

he's very fair pricing I can connect you

to him so just make sure you reach out

and that honestly kind of covers

everything you want to make sure your

product has no patents on it there's no

issues with like the design of the

product itself right if it's like some

Custom Design product that's very unique

usually if it's something basic that's

people can't copyright basic things like

you can't patent a wheel right you can't

patent a microphone unless it's some new

technology thing that only you did

because you discovered it so just make

sure your product has no patent then

make sure your name is really clear

there's no trademark there's no

copyright stuff just make it random

honestly just make it something stupid

and then the only thing you really need

to do is worry about dmca claims which

is basically like you taking someone

else's content like their videos their

pictures their product descriptions or

anything so we want to make sure we're

making sure we're making up things right

we're creating things we're not taking

things and we can actually have ai help

us with a lot of that stuff so I will

have a video that goes over Ai and how

it can help you a ton with Drop Shipping

but yeah that pretty much goes over

everything with legal troubles if you

have questions make sure to reach out I

want to help you guys I don't want to

see you guys have any legal issues so

make sure you're safe there take the

safe route it's not worth the fancy name

cuz honestly the fancy name probably

also has a Google domain that's worth

like five grand and it's just not worth

it so yeah that kind of goes over all

the legal stuff if you have questions

make sure to reach out cuz I want you

guys safe so theoretics get your mind

ready for it and then we're going to be

taking action here so um make sure you

know how to do patent research you know

how to do tradem Mark research and in

the next one we're going to be going

over brand names all that stuff and how

to position yourself really good and

we're really going to start this process

so your action steps are basically just

being familiar with this so when you

come to the point of picking your brand

name you really know what you're doing

and you can make make sure you're safe

so I will see you guys in the next one

peace all right guys in today's video

we're going to be going over Ai and how

to use it and this might seem like

extremely exciting like we can use AI to

cut 90% of our Workforce and we're going

to be able to just like print out

Shopify stores and work so much more

effectively and get all these benefits

and there is some huge benefits but I do

want to say that the current state of AI

isn't as Ive to where I would let it

replace a lot of the things that I would

do personally and we'll get into it

there's still so many opportunities but

I do want to say that I don't think the

opportunity is as big as all these like

clickbait YouTube videos are trying to

make you think but it's going to get

there we are just in the starting days

of AI and I will make more videos that

are updated based on how AI changes cuz

currently there's a lot of things that I

wouldn't replace my personal skills with

I would rather do it myself than have ai

do it because it's just a lot higher

quality but that is going to change

extremely quickly quickly we are in the

birthing stage of AI and it's going to

take over this industry it's going to

give so much more opportunities so today

let's jump in and show you exactly what

I would use AI for before we get into

truly cutting the tree truly taking

action on all of these steps and I'm

going to be doing it with you guys I'm

going to be creating a store showing you

how I'm doing and all that fun stuff but

let's show you the things that you can

use AI for so you can get a good idea

before we start actually cutting the

trees so without further Ado let's get

into today's

video

[Music]

[Music]

so AI is amazing it is quite literally

going to be one of the most impactful

things that Humanity has ever created

and that could be in a positive or A

negative that we hope is in the positive

but it's going to be extremely impactful

there's going to be a lot of things that

come out of AI and we kind of can't

really stop it once it's moving it's

moving and it kind of takes a life of

its own so there's going to be so many

good things to expect but in the current

stage of ai ai is really only as useful

of a tool as you allow it to be right

it's only as good as the person who is

wielding it I guess that's the best way

to explain it so if you're sitting in

chat GPT and you're using these AIS and

you're putting in dumb questions then

you're going to get dumb answers and

you're not going to really get like a

big use case out of chat GPT so it's

only as smart as you are in the current

stages of just how AI is developed so

far so right now there are two things

that I think AI is absolutely extremely

useful for with your store with business

in general and those two main things are

brainstorming coming up with ideas

playing things out and almost using chat

GPT as a dialogue or a consultant to get

information because it's grabbing and

scraping information from the internet

from Google so the best thing we can do

is kind of have an interview with chat

GPT I want to do this what are your

thoughts what is the best um business

opportunity in 2020 23 what are the best

niches to cover what is an open

opportunity that you see that is not

being saturated or overused in the

market asking questions like this and

bouncing our ideas off of it based on

things that we've done in product

research you can come in and ask chat

GPT any questions to kind of validate

what brand you're going to create

validate the product that you're going

with what's the best community to sell

this product to what's the best way to

Market to them you can ask these

questions to chat GPT and it's basically

going to scrape Google it's going to

scrape all of these articles YouTube

videos summarize them and come up with

some sort of answer for you so that is

extremely useful you can have a

consultant with you at 247 so chat GPT

is amazing for brainstorming but again

like I said you have to be the highlevel

person that's wielding the tool right

chat GPT isn't going to give you all

these opportunities and stuff if you

don't ask the right questions so we have

to make sure that we are doing product

research we are doing these smart things

and then asking it smart educated

questions that it can basically scrape

Google and tell us a really educated

answer so that is the first thing I

think brainstorming coming up with

product ideas Niche ideas marketing

ideas branding ideas Tik Tok ideas even

you can say Hey how do I make an organic

Tik Tok for my eyelash serum product

what do girls want to see how do I make

a eyelash serum Tik Tok video that

engages with 40-year-old women you can

go that specific and it will give you

ideas and if you're kind of running low

on like creative thoughts or oh how do I

make organic videos then chat gbt is a

big asset to you so be specific and you

can do a lot with just brainstorming

alone and the next thing that I see

really useful for working with chat GPT

is copywriting so anything that involves

writing your product descriptions your

email marketing campaigns your SMS

marketing campaigns your ad copy on your

ads it's extremely useful to use chat

GPT for any sort of writing now the best

way to get the most out of this is

through let's say I want to sell eyelash

serum I can go search all of the brands

that are selling eyelash serum on Google

shopping cuz anyone that's a big brand

is going to be using in Google shopping

so I can go check out all the brands

there I can see their product

descriptions I can copy that product

description paste it into chat GPT and

say hey make this better or hey make

this more romantic hey make this same

description but tailored to 40-Year-Old

women like you can do all of these crazy

details so that's one of the best ways

to use it for copyrighting is go find

someone who is already being successful

with that product description or that

email marketing campaign cuz you can go

sign up let's say you found the biggest

brand selling I serum you can go give

them your email sign up for their

newsletter get all their emails copy

those emails put them into chat GPT and

say hey reword this based on and you can

type in your branding elements so let's

say reward this if it was only for

40-year-old women or reword this if it

was only for and then you can just kind

of insert your specific demographic or

the specific type of person that you're

trying to Market towards so this is

where chat gbt is really useful but

honestly other than that there's not too

many use cases that I see that are

extremely valid so so there's things

like Dolly which is another open AI tool

and it can do like text to image but

these text to images are like Blurry

they're warped they look weird and I

would never ever like let's say I need a

Facebook ad for my eyelash serum I'll

give you an example I'll go on Dolly and

show you all right boys so we're in

Dolly and this is Dolly 2 I believe

something like that I'm going to type in

eyelash eyelash serum in a bathroom this

is maybe a potential product image we

could use for a Facebook ad right having

like the the product like eyelash serum

in a bathroom and obviously it's not

going to be our exact product because it

doesn't have that info right we didn't

upload in our exact product and I don't

even think it has that capabilities but

just to show you I can guarantee a lot

of these images that come up are going

to be really like Blurry and weird and

it's just not professional and not

something I would spend thousands of

dollars to run traffic to so you can see

it's just like it's trying right but

it's it's blurry it's weird it looks

warped it almost looks like eyelash

serum you'd see in a dream like it's

just like off so like Dolly and like

text to image is not really where I

would say it's useful yet it's way

better for you to go um look up things

on for example and I'll be showing you

guys this way more in depth you can go

to Alibaba type eyelash serum like we

we'll get into like how to create um

product images and all that stuff you

can go in okay that's a better example

down here cuz um you want to take images

that already exist and customize them in

canva and I'll show you guys exactly how

to do that but um you want to be careful

that you're not customizing Brand's

images and when you go to Alibaba to

grab images these are images from a

manufactur they spent the money on

curating these images creating these

kind of pieces of content for you so you

can sell their product these guys want

me to sell their product so I can grab

their images and know for a fact that

I'm not going to have some like dmca

copyright claim or anything because

these are their images and if someone

does come contact me and try to fight me

I can say I got this image from a

manufacturer from A supplier so

basically what you would do is download

this put it up on canva put your logo in

take it the transparency off add in

Shadows and make your own product image

have someone on Fiverr make you a

different design when it comes to the

box and the packaging and all that stuff

and you can really make something look

really nice and that's just one example

like you can go onto all the different

manufacturers and right here this is a

great one you just put your logo in and

you can message these guys hey can you

send me that image without the logo so I

can have my designer make something

because i' love to work with you and

then you just don't work with them or if

you're getting sales you can work with

them and it's great so you can grab

images off Alibaba and customize them in

canva really quickly and make something

that actually looks really nice branded

professional custom and is super

professional so I just really don't

think that AI like text to image has a

place just yet there's also AI That's

hopefully going to create like videos

for you based on content that already

exists and it makes up content or

something but we're just not there yet

and there's a lot of other use cases

like you can use chat GPT to code things

for you quick reminder guys please use

the affiliate links below this course is

100% free and the only way we can offer

this to you is if you guys are using the

affiliate links I'm basing everything

off trust hoping that you guys do use

those affiliate links so please make

sure to use those it truly helps me out

so much and it's the only way I can get

this course to you guys for free I love

you guys so much thank you for being in

here I hope you're getting immense value

and let's get back to the video you can

quite literally tell chat GPT to code

you something that will allow you to do

sticky add to cart on your website and

you can paste this code into your

website and get a sticky ad to cart

which means it's literally you're doing

it right now which is absolutely

unbelievable this is insane right cuz

usually just for a sticky ad to cart you

would have to pay like five bucks a

month from some app on Shopify and

overall we are going to be paying for a

certain theme that I think is really

good that gives you a ton of features

because for you to come in here and get

every feature that you need make sure

it's pasted correctly into your Shopify

JavaScript and there's no errors there's

nothing that's kind of conflicting with

each other is kind of a mess and we want

to be simple we want to be streamlined

and we want to be efficient we don't

want to have any issues with our store

once we're running traffic to it if

we're paying $1,000 a day in traffic and

we have some code issue that we don't

know how to fix because chat GPT created

it for us then that can be some big

issues but for something simple like hey

I have a store built but I really just

want sticky ad to cart most likely chat

GPT and this code right here is going to

work perfect ly that's insane it's

literally coding something for me and I

can even do this this is

unbelievable crazy now giving me

instructions on how to install it and it

literally does it unbelievable so we are

just getting at the the very um we're

just scratching the surface when it

comes to AI there is so many things that

are going to open up and there is going

to be AI that will basically generate a

human you can tell them what product you

want show them an image of the product

and they'll show that human dancing with

the product or you're making like some

ugc video for Tik Tok that you can run

as an ad and it'll be a completely fake

person that doesn't exist some virtual

human they created using filters using

art using other AIS and stuff to

genuinely create Tik Tok videos for you

unbelievable I promise you we are going

to get into stages like that so

everything that AI can do right now is

very good but it's going to get

unbelievable and right now truly I think

the the only really good ways you can

utilize it is product descriptions any

sort of copywriting and doing sort of

like brainstorming like I said like

let's do some brainstorming here I'm

just going to ask it some random

questions is it a smart idea to SM start

an eyelash serum company in 2023 okay it

doesn't let's see it's it's only as good

as you so let's maybe ask it a better

question oh it's literally telling me

better questions so it's quite literally

smarter than me all right so after

asking um is it a good idea to start an

eyelash company it's giving me all of

these things to think about unreal So

it's talking about um market demand

product differentiation which is

something I've talked about we have to

have a product that is different from

everyone else we have to customize it

like when we're scaling up into that

e-commerce store we need to have

something that's personalized we need to

change the product so it's Unique to us

crazy it even talks about regulations

all that stuff so put 2024 but I meant

2023 there okay so it only has data up

to 2021 all right that last question

wasn't too good so I'm asking I'm

starting an eyelash growth serum company

who should I Market to looks like I

might be crashing okay so it looks like

we had a network error there too many

people are using chat GPT okay it's

coming back it's saying Beauty

Enthusiast fashion and style conscious

individuals so this is basically

targeting we can use in Facebook ads and

Tik Tok ads oh I'll Target people that

are fashion conscious I'll Target people

that are into Beauty which is kind of

some obvious stuff but it's cool to see

what it tells us brides and special

events individuals with thinning or

sparse lashes so this is like targeting

old people it's basically telling us to

do which is really funny because that's

something that I was saying like um

Target older women that want youthful

eyelashes super cool so now I'm going to

ask it how could I Market an eyelash

growth serum on Tik Tok influencer

Partnerships really good one #

challenges another good one you could

say your brand name like let's say it's

Revan which is I'm pretty sure is a huge

um eyelash company or just makeup brand

Revlon eyelash challenge anyone who

participates in the challenge can order

our serum for free that you just take

care of shipping and we want to see how

much your eyelashes grow in 30 days and

everyone posts on it and you try to

build up some incentive or start some

Trend and have some influencers pay some

influencers to go do that Trend right

pay some really famous girl on Tik Tok

to do the trend and to promote it to her

followers and you can really take over

with that so that's a great idea product

demonstrations um showing how it works

so get someone that has really bad

eyelashes that's in your demographic

maybe someone that's um older right

because we want to Market to the older

people and have them use the product hey

guys I'm going to do the 30-day Revan

challenge these are my eyelashes now

let's go fast forward a month and here's

my eyelashes later and obviously it's

going to take a month to get that

content but demonstrations are really

good it's even telling us to use ugc so

chat GPT is woke dude chat GPT knows the

current market and knows what it's

talking about collaborate with other Tik

Tok creators that's basically

influencers use trending audios and

Sounds here is another question what's a

specific idea for a Tik Tok video that

will promote my eyelash serum I want to

sell so a tutorial Style video showing

how to apply it time lapses close up

it's even giving shot ideas it's crazy

before and after comparisons influencer

customer testimonials this is all stuff

I would advise 1,00% product demo with

music Q&A session that's a good one so

you could have um a video that maybe you

you have a ugc Creator that's doing

really good right she's the face of all

your ads her ads are converting really

good um and she kind of becomes like

low-key like the face of your brand you

keep sending her products you keep

paying her and she keeps making great

videos about your eyelash serum you can

pay her to do a Q&A video answering

things going over questions with her

followers about the eyelash serum how it

works benefits pros and cons and you can

just have that video on your website on

your product page or have it pinned to

your Tik Tok account on your profile so

I could sit in here all day and generate

all these ideas I'll do a couple more so

this one will be interesting I'm saying

write me a product description for an

eyelash serum that's sold to women in

their

40s it's crazy how quick it is too like

it's just busting it out so I I'll read

it to you guys introducing the ultimate

solution for beautiful lashes our

premium eyelash serum designed

specifically for women in their 40s I

you probably wouldn't want to say that

our Serum is formulated with nourishing

ingredients to work together to enhance

rejuven and rejuvenate your lashes

leaving them longer thicker and Fuller

as we age our eyelashes can become thin

and

sparse but with our serum you can

achieve the youthful and vibrant lashes

you once had our fast acting formula is

gentle and easy to apply providing

results in just a few weeks guys this is

great this is truly great and I'll show

you um another example you can use so

let's go to eyelash growth serum let's

put it in let's hit shopping usually the

first couple ones are the top people

this one has a ton of reviews I think we

we talked about this brand specifically

so we can literally take this entire

description we want to probably just

grab from there up key benefits copy

that

in um I think we'd want to post it in

there that's funny it just SW it just

gives me its thoughts on it very

interesting I'm going to read through

what it says it's been

tested so apparently it's going to

rewrite this description but it seems

like it's just kind of coming up with

its own it's like a mix of

everything

it's so interesting to see what it

writes yep application of how to use

like guys it would take you an hour two

hours to sit down and write a

description right cuz you you need a

killer description you need something

that has beauty tips how to use so it's

kind of unformatted so I'm going to tell

it to format it like the other

description right here where it has kind

of some of these lines key benefits so

let's see how it formats it but yeah

unbelievable guys it's it's so quick

it's so fast so chat GPT is a

unit you can use it in so many ways and

ultimately it is based on you it's based

on your creativity and it's based on you

giving it good information so it can

properly give you good results right so

this is a perfect perfect example this

is genuinely a really good description

and it's Unique so let's say there's

another element to our brand let's say

and there's truly just so many things

you can do like we can tell it to

shorten this so now it can go through

and shorten this exact thing that we

told it to create and this is completely

unique this does have um some

percentages that are directly from them

I believe so yeah that's that's

something that's not unique that we'd

have to kind of take out you can tell to

format it again now that it's shorter

and obviously it's not going to be like

okay this perfect copy paste it in but

this is going to do a lot of the work

for you it'll completely create unique

and you can say now make it unique make

it different add make it more funny make

it more romantic make it happy or make

it sad or make it more appealing to

health conscious individuals and all

that stuff it's it's truly unbelievable

that this is a free tool that you can

literally just log in by providing an

email absolutely unbelievable so make

sure you guys are utilizing this in

every aspect you can ask it questions

how should I how should I brand my

eyelash serum if I'm focused towards

40-year-old women what should the brand

name be what should the brand logo look

like I I'll ask it that cuz I am

interested in that we'll let it finish

here but I'm basically saying give me a

list of brand names that I could use so

it's almost done here but it's this is

an amazing description let's read it

introducing our award-winning eyelash

serum for women over 40 we would

definitely not put that infused with a

blend of vitamins peptides amino acids

and serums to per inner serum to promote

the appearance of naturally longer

thicker lasting eyelashes has the key

benefits has the how to use has the

beauty tip so it's basically just kind

of copying this one so there's some

things you're going to have to come in

and manually say and and copy some

aspects and change some things and it's

getting a little slow I'm guessing

there's a ton of people using chat GPT

right now cool so now I'm going to say

give me a list of brand names that I

could use for an eyelash serum that

would use this product description lash

boost youth lash and obviously we'll

have to check and make sure that these

names are available but this is crazy

like look at it's listing off 15 names I

don't think it can do this cuz I don't

think it can give off visual stuff but

it might write a description of a brand

logo or something I have no clue what

it's about to do which is kind of the

fun of using it it's just doing a word

description of it awesome it's talking

about color color themes it's talking

about luxury Beauty it's talking about

black rose gold different colors you can

use interesting it's mentioning

typography modern with a sophisticated

feel that appeals to women over their

40s so funny man so it's it's learning

with me like it's it knows that I'm

targeting people in their 40s like it's

referencing that comment I made and

we're continually making progress in our

conversation it's literally unbelievable

this will be interesting I wonder if it

can show me an image yeah it can't so

interesting we'll just try this out

we'll go to Dolly and we'll put this in

so basically I said create me a and then

pasted this

in really interesting um to see what

this is kind of using the two AIS in

cohesiveness but I bet it's going to be

bizarre see like it's it's just weird

like letter it doesn't know what to do

with letters it's just like trippy it's

like a fever dream it's really weird but

it can give you ideas right we can at

least get ideas of what something would

look like but honestly I think the best

thing you can do is go to go to Google

Images just hit eyelash brand logos and

just kind of do some stuff in here so it

looks like yeah it literally just

basically did that it basically just

grabbed all of these and mashed them

together in like a non-proprietary way

that's it's just weird but um you can

come in here you can do a lot um

yourself you can use AI with you but a

lot of things it's just it's not going

to replace you just yet there's a lot of

things you need to do you need you're

going to need to make your own logo

you're going to need to make your own

images and there's other things that can

do logos like um I think it's like

tailor made designs or tailor design

logos or something they can do it for

you but we're just getting started right

we're just going into Drop Shipping and

in the end of the day logo design coming

up with images is not that hard and yeah

I will show you guys how to do all of

that stuff but I hope you get a good

amount of value out of this and

understanding that chat GPT can help you

create your brand it can be your

consultant it's like having Google

morphed into a person sitting right next

to you that can answer any of your

questions hey how can I make a really

good Facebook ad what let's ask it that

how can I make a good Facebook look at

for this eyelash serum so Define your

target audience so funny to mention the

40-year-old woman choose an eye-catching

image so it wants us to do an image ad

interesting it doesn't say video write

an attention grabbing headline and it

literally writes us one unbelievable

tells us to write a compelling body few

sentences talking about benefits add a

call to action unreal set your budget

and target audience monitor ad

performance and optimize results it's

really interesting man cuz it grabs good

information it's reading articles off

Google and stuff like that so I'm asking

how much it should spend and I have no

clue what it's about to say target

audience advertising goals competition

for space in the industry recommend to

start with a smaller budget 5 to 10 per

day once you get a better understanding

adjust your budget accordingly so yeah I

can't give like direct answers but it's

good advice truthfully it really is so

have some fun in chat GPT um I'll

hopefully be making some updated videos

when um there is really big advancements

in um Ai and what you can do with it and

if you guys have any questions throw

them in the um Discord group or the

community group I'm not sure if it's

going to still be on Discord but yeah

let me know any questions you guys have

um make sure you're using this as much

as you can ask it questions bounce

things back and forth with chat GPT and

use it as your consultant to help guide

you based on information on Google why

wouldn't you use this right it's

literally free so use it in any fun

unique way you can and um as more ideas

and more advancements come I will be

making more videos on it so that wraps

up this video on AI I will see you in

the next videos as we will get deeper

into the process of cutting the tree

starting our first successful store and

scaling it to seven eight figures

building our skyscraper and really

taking our first steps into the

e-commerce Journey see you guys

there all right guys welcome into the

next video today we have a good one we

have an exciting one so we're getting

into the stages of naming our brand now

so now we are actually swinging the axe

we are actually cutting the tree and

jumping into the exciting stuff of

creating a store so another reason this

is exciting is because I found a product

I'm going to be advertising this product

this is a smart cupping device if you've

ever had like cupping therapy this is

essentially an electronic version that

you can easily just put on any knots

aches any sore places hit a button and

it's going to suction cup and give you

that cupping therapy that you can get

from traditional cupping with the ease

of just hitting a button self- applying

it so it's a really good product I have

a lot of faith in it um I'm going to be

breaking um it down and showing you guys

why I think it's a good product and

share a little bit of the vision and

then we'll jump into naming a brand

because ultimately I'm going to be doing

this with you guys I'm going to be

creating a store with this product I'm

going to be showing you how to name it

um I'm going to show you how I would

design the website how I would make the

first video ads and we'll even test them

on Facebook and Tik Tok with you guys to

show you the process so very exciting

stuff we are jumping into everything

today so without further Ado let's get

into

it

so I want to talk a little bit about

this product why I think it's good and

show you how I found it and why I think

there's like such an opportunity and how

I kind of did some research and all that

stuff so in my computer we can see that

um I'm in the Facebook ad library and

I've looked up cupping device so I found

this product on Tik Tok from these guys

called the smart copper and I think

they're doing really good they are in

the stage of just barely starting to

order their product wholesale and

they're starting to um put their brand

name on it and they're starting to like

level up their website and ultimately

there's only like two people that are

selling this product that are actually

doing it good there's a ton of like just

complete like apparel and

clothing website people that are trying

to sell it some weird I don't even know

what that is theough relief is decent

but they're just like scalping people's

ads and they're they're a low-level drop

shipper they're very bad you can just

tell men they just barely started what

like literally today they're no

competition all of these shop stores

these are just guys absolute

ass drop shippers so the only people

that are actually doing it good are

romatic you can see their um ads here

the relief decent but they're also

and the smart CER these are the

only people that are actually doing it

good all of these other ones are like

very odd very weird yeah they're just

like they're Drop Shipping anything and

everything they're not really like

hyperfocused this brand seems decent

let's see all the products they're

selling yeah it's just I don't know to

me this communicates Drop Shipping

Extremely Loud and Clear they're just

doing like medical device Drop Shipping

I don't really take these guys too

serious yeah I I don't think this is any

competition to be completely honest yeah

and that's like it guys there's like no

one running this so these are all just

that are hopping on because of

romatic and the smart cuper so romatic

has Dove deep they are fully in on this

product they've been around for a while

and honestly based off these like likes

and followers I can tell that they're

definitely hitting at least $110,000

days because I know that they're not

even us utilizing Facebook that well a

lot of the stuff they're doing is on

Google but they have this very

well-designed custom website with their

name on their product which shows me

they're they're investing in it but this

is really why I think this product is

good is because these guys are already

investing in a pre- therapy and post

therapy serums and products to put on

before and after using their cupping

device so they're either investing in

like custom serums to be made or they're

just white labeling them and even if

they're white labeling them it shows me

that they're investing probably like 2

to 5K on this website thousands of

dollars like tens of thousands on the

custom packaging The Branding the pre-

and post serum um products all this

stuff the custom content so these guys

are making a good amount of money and

then the guys that are copying them is

smart CER so these guys are the only

real people that I'll be competing with

you can see some of their picture ads

here are very decent they're not bad at

all and I can show you guys exactly how

to make stuff like this which we will be

making they've been going since um

probably like summer last year so let's

see their website still very decent has

the custom Vibe for sure they're they're

doing great on their website and it

looks good on mobile as well which is

the big thing and if we hit buy now oh

that's that's interesting kind of a mess

up there their product's great right

they they're going with the black one

usually everyone has this red one right

here so they're going with the black one

and I've seen in their ads that they do

have a custom product like they have

their brand name on it and they have it

in warehouses in the US because they're

able to give 2 to 4 day shipping which

is super nice super cool so it shows

okay people are investing in this it has

opportunity and ultimately there's only

two people that are actually like good

drop shippers actually good people in

e-commerce and both of these guys

started Drop Shipping and then they've

scaled up into their full-blown branding

so this is really good um I think this

website's made by De beautify which is

how I will also make my website but um

yeah that kind of breaks down um how I

found the product why I think it's a

good opportunity and ultimately this

product has our 10-point blueprint it

has huge potential to scale up into a

seven figure like health and wellness

brand very easily and this product

solves a pain point a literal pain point

if you have neck pain aches from Bad

posture I do very bad I'm sitting here

like this 80% of my day working on

making videos for you guys so I

literally a customer for this product I

know the pain points I know how to make

video ads I know how to grab people's

attention and ultimately I think this is

a home run product I already ordered

this from the 3pl the quality you're

getting is actually extremely impressive

for only a $50 sales point and when you

order these in wholesale I guarantee you

can get them for like 10 bucks so pretty

unreal value that's a 5x margin I think

this product is really good but

ultimately it's only going to be good as

the video ads that I make if I make some

video ads that I think are good but they

don't really convert well then it

doesn't really really mean anything

right so it's all about conversions it's

all about testing ads you have to make

tons and tons of ads to finally find

that one that really hits and ultimately

I do want to say that I could drop like

5 to 10 video ads and they all could

flop and I still wouldn't give up on

this product because it hits my criteria

points I see that there's only two

people doing it and they're doing it in

a very good way they're scaling up

they're doing the wholesale they're

taking that path so it shows me that

this product is capable of doing

everything that I want to do with it so

it's really important to make sure that

when you're picking your product when

you're building your name when you're

building your brand when you're building

your skyscraper and doing all this stuff

that you have a product that you are

going to hold on to that you're going to

cling to and work to make sure that the

product works you don't want to give up

really quick a lot of people will run

like two ads they'll make like five

organic videos and be like oh this

product sucks I guess I'll just move on

and you're not really pushing through

the barrier the limit to actually give

this product the level of energy it

needs to get a breakthrough right and

you're obviously probably not working

with a high frequency of believing that

it can work of believing that you're

worthy of success that you deserve sales

that this brand deserves to take off and

be built and you're helping people this

is a highquality product guys this

actually works like I've I've used it

and it genuinely helped my knots I get

tons of knots and neck pain right here

very bad from um posture and from

working on a computer all day and this

product works I know the pain points

because I feel in myself and so this is

something I'm not going to give up on I

would keep pushing very hard on and I

want to share that because I think a lot

of people show me they stores and their

stores look really bad they show me

their video ads and their video ads look

really bad and they're like dude I've

I've spent 2,000 on ads I'm like holy

how did you spend 2,000 on those

shitty ads like you should have known

that Those ads were bad instantly and

stopped them you should have leveled up

your website you should have made better

videos you should have given this

product more effort so they end up

spending all this money on ads they have

really bad videos really bad websites

and then they just give up and move on

to the next product and they're not

improving they're just doing these

shitty business models these shitty

attempts on different brands different

stores and it's just never going to pop

through because you don't have the skill

set you're not executing correctly and

you're not giving it enough time so

really important stuff there yeah if you

guys have any other questions um throw

them in the community groups of like why

I chose this product anything that you

want to know and I can dive a little bit

more in depth on it but another reason

is these smart cuper guys I want to pull

up their Tik Tok quick reminder guys

please use the affiliate links below

this course is 100% free and the only

way we can offer this to you is if you

guys are using the affiliate links I'm

basing everything on trust hoping that

you guys do use those affiliate links so

please make sure to use those it truly

helps me out so much and it's the only

way I can get this course to you guys

for free I love you guys so much thank

you for being in here I hope you're

getting immense value and let's get back

to the video so their Tik Tok they're

running spark ads on all their videos

and they've got one in the 2.5 million

all of them in the hundreds of thousands

so it's showing me that these type of

creatives work so I I know that the

product works I know a website design to

copy both of these I Know video ads to

copy I know price points I know

descriptions I know like everything

right like I'm seeing their blueprints I

can see their blueprint let's go to

their let's go to their product page oh

I don't like this o yeah that is not my

favorite these guys might be more going

for like the Boomers a boomer sale

because this kind of looks like a boomer

Vibe they're selling these for like 60

bucks I know that I can get these for

like 15 through my supplier so that's

huge profit margins and that's not even

at wholesale guys so really good product

here I really think there's a ton of

potential it's solving those pain points

I think it's really good but yeah we can

see the exact stuff to copy so when it

comes to web design when it comes to

video ads I already know what to do it's

really not that hard so the the next

thing we need to jump into is creating a

brand routed so let's dive into it let's

go into how I would pick a name and the

rest of this module is going to be not

theoretical stuff it's going to be me

showing you how to execute each thing by

me doing it on this product so when it

comes to branding when it comes to like

building out your name obviously you

need to have your blueprint done don't

name your brand don't even think about

that that stuff unless you have your

brand blueprint finished so I have a

very good idea of the blueprint for this

just from past experience so I'm not

going to like break down my entire

blueprint schematics and stuff cuz I'll

essentially just be showing you guys but

make sure before you dive into naming

your brand that you know the end result

right cuz I could just call this some

sort of smart cuper or smart cupping

device or something but then these guys

like the smart cuper they already have

inventory they could fight me legally

and try to make some claim so ultimately

I'm going to have to name this something

new and then I also have to think do I

only want to be known for this device

and then build products around it or do

I want to take over the entire niche of

like medical type help products for pain

and like Smart Pain products do I want

to jump into that Niche or I don't want

to dive fully into this product and I

think personally based off my experience

I think it's smarter to dive fully into

this product and then build around this

specifically so I think that's the best

route and ultimately that's what the

people people um also came to the

agreement on that are ahead of me with

romatic with the smart cuper the guys

that are doing it good are focusing only

on that product so I need to come up

with a name that's new and what I want

is to I want it to feel like I'm the

only one that sells this product that my

brand my company invented this product

that's how you want your brand to feel

so something you can use that's fun is

chat GPT and you can just ask it some

fun questions remember chat GPT is our

consultant so let me think of a good

question and ask it of how we should

name our brand okay so it basically just

said what would you name a brand that

provides cupping therapy to relieve pain

and

knots is that literally it cupping

relief Co so just kind of having fun

with it um cup IQ intell cup smart press

Health cup pain away cup um so these can

kind of give you ideas and you can just

have fun but there's a couple things

that I'm looking for when it comes to

names I want it to be short I want it to

be simple I want it to be rememberable

something that someone can be like like

their name oh that's a smart copper

right it just kind of explains it's just

kind of obvious so their name is really

good um honestly if they didn't exist I

probably would call this the smart cuper

the smart cupping device or something so

um my first thought is to call it like

new cup like nue or something where they

the spellings off because the second

thing that I'm looking for in a brand is

I need something that isn't going to be

trademark or copyright or like stepping

on anyone's toes like these smart cuper

guys romatic I don't want them coming

after me in anyway if I'm building a

blueprint of a 78 figure brand I got

enough to worry about I don't want to

worry about people attacking my brand

where I have to like defend the castle

and build the castle at the same time

right so we do not want to do that so we

need a name that's very clear and we

have to do some of that trademark

research so the first thing when it

comes to like naming a brand is I want

to go through a bunch of names and try

to think of things right and we need to

first check on Google domains because

we'll be buying a domain through Google

which is our website because a lot of

people have like they'll have like the

new smart cuper or new cup or whatever

I'm going to end up naming it do

shopify.com that's their website it's

like holy dude like you need a

custom website like come on so let's try

new cup see what comes up there I like

how short it is how small cuz like just

nuke up like obviously yeah like we're

not going to be doing that I'm not

going to pay 10K for a website do new I

don't really like how that looks Nu is

just like too short yeah so you really

just kind of need to think like what's a

brand name that's going to explain this

product it's going to be simple it's

going to be rememberable and you almost

want to like make something up like you

want to have a word that doesn't exist

you want to have something like that

just to ensure there's no trademark

you have nothing to worry about

and you're just fully safe because

trademark stuff you can get into legal

battles and have to dissolve your entire

company like there's been um energy

drinks there's one called uptime and

someone else created an energy drink

called up energy and there was like a

$300 million lawsuit up energy had to

like dissolve their entire company and

restart and now they're called 3D energy

and it's just like getting into these

issues is not something you want to do

so I'm going to sit and think of some

names and kind of brainstorm some stuff

but the first thing you need to do is

come up with some name ideas see if

they're available on Google domains and

then just do some quick research on like

the test sheet that I showed you guys

with that like kind of copy and paste

link to make sure that it's available

another thing can do to try to like come

up with names is come to thesaurus.com

and type in new let's see some different

words for new unique cup modern cup

Advanced cup so you can kind of like

think of okay like what's a different

word instead of new Advanced or the

current cup or something I don't really

like those but you can see these other

names and then try to like spell those

in a weird way or make up something that

sounds like them and you can come up

with a lot of ideas through that as well

look up a word for like future other

words for future the like Advanced cup

look up other words for advance and

maybe we can ask chat

GPT let's see what it says what are some

other words for new Advanced and modern

Innovative Cutting Edge state of the art

these are like

sentences call like the tech

cup uh that kind of looks like ketchup

Tech techup techup yeah that I don't

like how looks another thing you don't

want to do is like if I had a word that

ended in C like I don't even know a word

that ends with C anyways you just don't

want two letters like cup pop they both

end with P so people are going to be

typing in your name is it oh is it one p

is it two PS is it double p and people

don't really know and like you want your

name to be very clear very concise you

don't want people questioning anything

yeah modern cup I knew that one was

going to be going modern cupper it's

decent it's definitely decent new

cupping maybe cuz cupper they might try

to like come after you on that new

cupping yeah like new cupper I think is

Definitely Maybe the new cup the new cup

do they have the no they just have Smart

cuper H the new cup I kind of like that

let's at least check the new cup um so

let's see what like ooh it's going to be

kind of hard to find Class A cupping

devices like I think it would be

considered like a medical

device H that's actually a hard one I'm

not really sure where this would fall

Maybe 10 and nine so we can we can make

sure that it's clear on both so let's go

into our basic word search let's hit

structured and let me go find that thing

to copy and paste okay guys so we're

we're basically thinking that it's going

to be like class 10 and class n so right

here I have new that's our like defining

word or descriptive word like new and

then like cupping is kind of like

obvious like energy if you have the name

energy in an energy drink company

Energy's kind of like obviously you're

going to have that so it's the other

word that the main focus is on so new is

kind of our main focus and we're we're

in our um structured search so let's hit

that looks like there's no results um

let's just hit cupping and just kind of

like see what comes

up cupping Warehouse fit Cup oh fit cup

is kind of a cool name let's see what

this is though let's look up fit cup

let's see what the vibe is here so this

is this is kind of some research that

I'll be doing um when I want to look

into a brand what this website this

website's ass bro okay this is

definitely not what we looking for fit

cup definitely not that

it wait is it a PE cup yeah it's cups

for cupping therapy where's the website

interesting they put two P's okay this

is the one so it looks like it's just

yeah just normal cupping it's not really

our exact one but interesting to see so

they're just doing kind of like normal

cupping stuff so I think we're okay with

new let's look up New

Wellness let's see The Vibes

here a lot of people that have like

active websites or have like active

patents and stuff don't really have like

active websites and they're not actively

pursuing the brand new life might be it

it looks like new is sketchy a lot of

people have new nue within the health

space shows it's a good name though it

shows that we're picking something right

at least so new is like a neut Tropic I

think neut Tropic like supplement

company I think is the main thing

handheld electronic devices is

definitely a little sketchy I don't

really want to deal with that so I most

likely won't pursue it just for that

reason

alone glasses I wear new

MD yeah computer

software earphones

headphones earphones headphones so New

Wellness man huh so

communication systems planning

scheduling handheld electronic devices

they've had it since

2016 yeah Wellness is not a part of

their Mark it's just nue it's live and

you can't even find their website let's

look up shopping yeah like they don't

even they're not even paying for their

own name there's no like new

wellness.com oh here we go I think this

is them let's check what you guys are

doing yeah I think these guys gave up

2018 they haven't posted since 2018 get

new their website's not live New

Wellness is these guys gave up these

guys are nerds they're losers I think

we're good to go with it um there was

something similar to this with void

energy and I still went forward with it

even though there's a slight slight

small risk someone could come after me

but it looks like they fully gave up but

if someone still holds on the trademark

even though they're not actively doing

website their trademarks live they feel

like a loser right they gave up on their

business they might want to still come

after you like hey I have the right to

come after him him I want some

money so um you you are still running

risk there's no doubt about it he does

have handheld electronic devices in here

but I think someone could really fight

it I really think if you had a decent

attorney you could fight this easy

because because the basis is on like

downloadable software and I don't know

09 I think is like

electronic yeah it's like electronic

scientific research purposes I think you

could argue that we're like not even in

class n it's not for scientific or

research purposes also includes

information technology equipment there's

no information audio visual equipment

safety and yeah we're not really in here

so I think we're good ultimately I

really really do I would not tell you

guys that I think we're good on

something that I don't think we're good

on so I would be comfortable with going

with the new cup I think it sounds good

I think it sounds like like new there's

a lot of other brands that are using it

within the health and wellness space um

so I think it proves and it shows that

this is a name that sounds professional

and I overall think we can do a good

logo design on it so I'm going to come

in and buy this um there's going to be

some things that we'll have to like cut

out and not show you but basically when

it comes to buying your domain name you

just want to purchase it here on Google

domains it's super easy but before you

fully dive into a name really make sure

that you guys you specifically who I'm

talking to whoever's listening have done

the product blueprint the brand

blueprint you know exactly where you're

going with this brand we don't want to

take our first step ordering this domain

name is our first step we don't want to

take that step unless we know our last

step where we're going to end up okay I

know that I'm going to end up taking a

route extremely similar to Smart cuper

extremely similar to romatic I'm just

going to try to outperform them on ads

I'm going to be a direct competitor and

I'm going to try to act like we're the

ones that made this brand I'm not going

to make any claims but I'm really going

to like how I talk about this brand in

my copywriting in all of the things that

I do I'm going to make it seem like we

developed this this is our product and I

think having like the new cup on here

would be super sick I think we can go

with the red I really like this red

color in our web design ultimately the

smart CER went with black their brands

all black so we can be like the new cup

I don't know I think it sounds really

good I think we can go far with it so

I'm ready to move forward because I

already have blueprints ahead I already

have past experience but for you guys

that don't really make sure that you

know exactly what you're doing before

you purchase your brand name have that

blueprint ready to go so once you add to

cart you pretty much just go to the

purchasing process and you're also going

to want to get your Google workspace but

make sure you do it as a business

starter so you want to have all of these

settings on privacy protection Auto

renew is totally fine and then when you

create your first admin account you want

to have your name is the new

cup like that so when it references you

in emails it says oh you have an email

from the new cup not you have an email

from Jordan bound because I put my first

and last name there then for username I

just put hello atth new cup.com and

we're ready to go and we are good to hit

purchase now we want to purchase our

Google domain first because we can

create our Shopify through our Google

domain and really connect and it's going

to be super easy cool so we got that all

set up we should be getting an email to

to whatever email we purchased with I

purchased with one of my personal emails

so I'll go on my personal email and

it'll give me details of how to log in

to the new business email that I just

made for hello atth cup.com cool so I

just got an email from Google they give

me a temporary password right here that

I can just copy hit sign in type in my

little hello atth new cup.com paste in

that temporary password they gave me and

set up my account cool so now we're

signed in and this should be our

business email that we are now going to

be paying six bucks a month for which is

honestly not too bad and we have our

domain for $12 a year which is stupid

Jeep cool so we have our business name

fully solidified we have our email fully

solidified and now um our next steps are

basically to start setting up Shopify to

start integrating this email this

website into Shopify getting all our

settings going and jumping into web

design and all that fun stuff so make

sure you guys are taking your time

before you move on to really think of

your brand name think about the

long-term potential think about where

you're going because with new cup I

can't go sell other medical devices or

like pain relief devices like I can't go

the route of like oh we only focus on

like neck and muscle and like back pain

because we're we have cup in our name so

we have to have like cup based products

so I did solidify myself in but I think

it's the best route to go so again just

make sure you're not putting like a

ceiling on your head of your brand name

but you're also not being like calling

yourself like paina away.com like we

take away all pains and we focus on

everything because we want to be Niche

we want to be specific specific we want

to help people with one thing one thing

only they know what to expect and they

know ultimately if they have a friend

that's having neck pain back pain or

needs a muscle relief they can be like

hey go to the new cup they have these

cupping devices that totally help my

neck pain they totally help my back pain

or my shoulder pain or whatever if they

have someone that they know is having

that specific problem they can recommend

it to them and they just they know what

to expect their brand we're the new cup

and we sell new cupping devices that

help you with your paint so we want to

be specific we want to be specialized in

what we sell so ultimately make sure

your name kind of reflects that so to

end this one off with your action steps

make sure your blueprints done guys your

your blueprint has to be done make sure

whatever you're moving forward with is a

product that fits our 10-point blueprint

making sure that it's following this

blueprint and making sure that you can

see people ahead of you you can see

someone else that's doing it

successfully because that shows you it's

worth your time you don't want to

reinvent the wheel guys you don't want

to reinvent these things and and try to

be the first to a product you want to

try to be the best right or you want to

be different remember how I said you

want to either be the best the first or

different being the first is hard being

the first has a lot more risk being

different has zero risk cuz you just

find who's doing it you just do it

different and you just do it better

right that's what I'm doing these smart

cup guys I think I can outperform them I

think I can make a cooler website I

think I can make better video ads I

think I can speak the language of the

customer better because I have the pain

and overall I think I'm just smarter

right and so all I have to do is be

better and different and that's going to

be all I need to really compete with

them and outshine them and outperform

them and like Revel mtic they're the

biggest but like what's romatic like can

you really recommend your friend like

hey man I got this romatic device go

look up Rev matic.com they're going be

like what like if if you just look up

new cup go look up the new cup man this

is it it's the new cup it's the new

cupping device so I think overall this

has way more like Mass potential if

people memorizing it and I just have to

Market it better so make sure you guys

know what you're doing before you take

this step this is your first step so you

need to have that last step figured out

like I said so your action steps are

finish your blueprint have it all

written out like don't cut corners on

this like if you guys are serious about

success you need to be very in-depth on

what your exact blueprint is what

influencers you going to work with have

all of these questions answered and

ready to go so in the next video we are

going to be going over like logo design

and then we're going to be setting up

our Shopify and all that fun stuff logo

design is pretty fun don't get stressed

out over it it's it's actually a pretty

fun easy process and the end of the day

it's not the end of the world you just

need something simple like what is this

an S and like two C's that make an S and

a circle because it gives a circle on

your body like it's easy right we can

make that into 2 seconds so don't stress

too much on Logo stuff but I'm really

excited to get going I'm excited to

build this brand out of this product and

show you guys what to do when you're

making these moves right like I don't

want to just give you guys theoretical

knowledge I want you guys to see me do

it there's no promises of me scaling

this up to some huge brand I'm probably

not going to really run much ads on this

I'm going to run ads to show you guys

what to do but I'm not going to be

trying to take this brand to six seven

figures or anything and I might even

give this brand away to one of you who

knows we'll have to see but I will see

you in the next video where we will go

over a logo design peace

all right guys I hope you had fun in the

last video with naming your brand I hope

your blueprints making sense and you're

really seeing a vision come together

here with the product that you found

through our product research methods and

so before we jump into doing our Shopify

setting everything up linking our

domains linking our emails all that fun

stuff we need to have the logo design

finalized cuz we picked the name let's

quickly pair it with the logo get fully

dead set on the exact Direction where

we're taking and yeah let's fully dive

into it this process might be a little

bit hard for some it might be super fun

for others but um the biggest thing is

just have fun with it design things try

different things out show things to

friends but don't get too caught up on

it it's really easy to feel like your

logo design isn't perfect it's not worth

the seven or eight figure brand but I

can show you guys plenty of huge

companies with dog logos and

they're just simple almost every company

that's huge has an extremely simple logo

so don't get too caught up in it try to

have some fun let your friends help you

out um let them give you ideas and

thoughts and um I'm going to show you a

really fun easy and just kind of like

best practice when it comes to designing

logos I have made hundreds of stores and

hundreds of logos and I'm kind of

getting good at this point I guess I

could say but I'll show you what I do on

all of my Brands um yeah it's a very

simple method and without further Ado

let's dive right into

it

[Music]

all right my face just got super

brighter but now we're in my computer

and the first thing you need to do is

look below this video in the little

description there is going to be a link

to canva canva is quite literally one of

the most useful things and it is one of

the most well worth the money purchases

you could make when it comes to building

Brands and doing things online this is

like an easy Photoshop I design every

logo in here I design my product images

for my website I design product images

for Facebook ads absolutely everything

is done through canva so if you click

the link below you should be taken to a

screen like this and we just want to go

to monthly and get canva Pro this link

below is an affiliate link it does help

me out if you guys purchase it but if

you would like to spite me feel free to

go click any link just go to c.com or

whatever but I do appreciate if you guys

click the link below it should offer you

guys some sort of deal if they're doing

a deal this um affiliate link should

have whatever is the most optimal deal

that they are currently presenting it

should provide to you so hopefully you

get a deal through that but it should be

around $12.99 a month and I can promise

you guys we are going to get all of our

value out of this and it's absolutely

necessary so make sure you start your

free Pro trial because we are going to

need some of its features to make our

logo and especially to make our product

images really look good which is going

to overall Crush our conversion rate and

make our brand pop off and make our

video ads worth sending money to because

it'll actually convert the traffic on

our website so make sure you click the

link below and sign up for canva Pro now

once you're in canva you'll see a little

screen like this make sure you're just

in like a 1080 x 1080 size right here

and we're going to jump into logo design

and there's a lot of elements that I

want to go over before we actually dive

into the creation process one of the

biggest things we need to just

absolutely crush it on with our logo is

brand emotion and expression and

storytelling and utilizing colors to

give off the overall feel that we want

to express within our brand we need to

understand some Design Elements and how

to keep things symmetrical and keep keep

things unique and be like really minimal

and luxurious because nowadays logos are

very simple like you are not going to

see some logo with very complex Design

Elements to it there's like a Max three

colors on every logo I usually use one

or two colors and overall colors have

expressive tones to them they have kind

of meanings and frequencies to them like

blue conveys trust I think purple

conveys like royalty and luxury same

with like gold and overall you need to

make sure that the colors you use are

kind of giving off like the vibe that

you want or you can keep it super simple

and just do like black and some other

color which is honestly usually what I

go for I think since this product is red

I'm just going to go with this black and

red and really kind of use this maroon

really nice color actually really like

it um to the advantage with my product

design but if you're selling something

that primarily goes to women maybe you

can use some more light colors I think

like nude colors or like nude tones I

don't even know how to express that like

light Browns light skin colors pinks

like light colors like that do very well

almost like you're making like some

beauty brand but yeah colors are very

important and um when you're trying to

figure out your colors something that

you can do that really helps is

colors.com I guess now that I'm opening

up it's

coolers.com fun on here play around with

some different templates designs and

figure out what colors go together but

also what colors can help express your

brand if you don't really have like an

any like obvious color options like this

red something you can really do to

convey trust is like go with colors that

big brands do like having like some

Amazon Orange is going to convey trust

to people like that same color of orange

is definitely going to do something you

could see with like

tarries they have a really good like

black yellow Vibe going but honestly

like I would keep it to two colors like

this is a Prime Perfect beautiful

beautiful example of

branding same with that one um brand

what's the

name anari or

something uh as aserai these guys have

that same black and yellow Vibe and it

it's really good I think um bad bathroom

is doing a little bit better but yeah if

you don't really have like a go-to you

can just pick colors that are like

obviously like orange and black go well

yellow and black and just kind of pair

whatever color and you can look up like

colors and their meanings you can see

red gives off like passion love anger

orange and you can just kind of go off

what you feel represents the emotion

you're trying to sell with your story

but honestly like don't think about it

too much don't get like super caught up

in it because it is important but it's

not like extremely important so the

first thing we want to do is make sure

we have that brand blueprint in our

heads and we want to really understand

like okay who am I talking to what

things do they like and look up other

brands that are in your industry so if

you're doing like Beauty look up like

Beauty Brands on Google shopping and go

check out some logos I can do

that really quick here we can just go to

like Beauty let's do beauty products or

actually let's do Beauty Brands let's go

to images

Beauty Brands logo and we can just kind

of see an overall Vibe you can do things

like that I really like just text logos

honestly text logos are my favorite and

then adding small elements to them

that's my absolute favorite thing like

you'll see most brands are just text

with very small things like whatever

this is SD law deer whatever the hell

that is I don't even know and Anastasia

like these logos with all these pretty

movements and things those are are going

away we're getting into like the

ordinary that's a perfect brand logo in

my opinion and that's um a very big um

Beauty brand like East St L like they're

we're getting away from stuff like this

I just really like Tech stuff so Aveda

another perfect one like very small

brand elements Olay perfect cool text

little bit of movement Dove another good

one just a little icon going here just

text with a little vibe to a little

something tiny ult be a little Amazon

has their little smile so feel free to

find like a cool text and honestly just

like add some little swoopy to it add a

little line make one letter a little bit

bigger and you can actually come up with

something really cool um you can also

look up different industry logos and

just kind of see whatever industry

you're in like do this with the beauty

like exactly what I'm doing with the

Beauty Brands like if you're going to do

like fashion or

something then you you can look up

fashion brand logos but honestly like

almost everyone is just doing that kind

of text thing with a little bit of

movement and you can see the transitions

that have happened over the years on

these big Brands e La they went away

from it Balenciaga went away from it

these Brands by the way

Balenciaga and all of the absolutely

insane pedophilia that is

happening we'll save that as a little

side tangent but yeah the parent company

curring that owns a lot of these Brands

is evil cardier same thing so

yeah the main thing is just getting a

really cool text so the first thing we

want to do is go into this section and

look up

logos or not elements sorry we want to

go to design and go to logos this is why

canvas so sick you can see different

logos they'll give you different text

like maybe you like that text maybe you

like this big bold one but you have to

make sure it conveys whatever brand Vibe

you're going for like a lot of the stuff

in canva is going to be like the cutesy

little random stuff um so we're going

with the brand name new we can see like

do I like that like does

that does this fit my vibe just kind of

like play around like new cupping

therapy maybe it can go like this we can

have them line up like that and that's

pretty much a logo that's like basically

ready to go you can hit control and zoom

in kind of make sure that these lines go

together and you can um grab a

square just to kind of make sure it's

perfect let me grab this

Square you can grab the square put it

right up and make sure like okay this

has a little bit more room we'll put it

right oh wait Center the new grab the

square put it right on and see if they

both touch so that's basically

perfect and then we can do the same on

this side where right where it

touches out and boom make it perfectly

line up and that could be our Vibe

extremely simple we can go with that

color blue and maybe we want to do that

maroon Vibe so maybe we do this red get

a little bit

darker new cupping therapy maybe we can

play with

black now I kind of like white if

anything maybe this one can be black no

so you can really see how like designing

a logo is honestly like not that hard

like find some cool text that you like

and make some changes you can also um

make

this go like that and put it up that

also looks great and you can just kind

of have fun with it I personally don't

like this text so what I would do is

keep going

through scroll through these logo

templates and try to find something you

like like maybe you like this Karma oh

okay so maybe we can play with lowercase

we can do uppercase lowercase maybe

maybe we like that

Vibe kind of get all this stuff out

don't really like that one that looks

minimal that looks fun that looks cool

can do new something else we could do is

add like a big space like this copy and

paste it put the U in and make it like

bigger or something put that smack in

the middle hit it to the back right

there and then um to make these go

farther apart you can hit this up here

and do letter

spacing that'll kind of um expand these

out so then you can kind of play around

with things maybe the U's bigger and

it's it's down in the

middle we want these really small like

hugging right under it and maybe that's

our that's our logo

or maybe um we want uppercase with these

ones kind of see what that looks like

and you really can just have a crazy

amount of fun doing a ton of different

things but I really really advise let's

stick with text and do something to the

text or add like one small little icon

to it and just keep it at that we don't

want these really like cutesy feminine

thin logos like these are not good logos

like this is like a logo that some girl

who's making like custom candles in her

basement makes this is like her little

logo she designs and the business fails

like you need big bold logos easy to

read um stuff like that's a little bit

better um but yeah stuff like it's just

really big and bold and you need to see

it and be able to read it these like

complex logos or these thin ones are

really not the vibe at all so make sure

we can

find um a text that's like like really

big let's get

that we can add some spacing in see what

it looks like oh no uppercase is a

little little bit better let's get it

tight make it really big we could just

do something just like that maybe add

like a

period the end like that and drag the

new about to the

middle no I think I

like yeah that feels a little more

centered want like the

U right in the middle you know you could

do something like that it kind of gives

me like Gap Vibes don't really like the

color you could do something just like

that you can switch this up you can

search up Anon if you like because this

font's called Anton and see like the

Bold

version can see the light version add

bold add

italic and really just kind of like

start going crazy crazy with it you can

add the the under line maybe that looks

cool maybe you want that little line

over the

top because this will kind of explain

like new like youu like the the

pronunciation line maybe we want that

black you know you can really get into

just a ton of different things but but

every um looks like that U is not like

directly in the center that's probably a

little bit

better let's see if we make this black

what that

does because this is pretty red and

black you know so maybe that's a little

better this gives me almost like a

makeup Vibe like I feel like I'd be

buying like makeup or something looks

like this side's not fully

centered it looks like the U is pretty

centered

try raising up almost gives me like a

Netflix Vibe too with just the the type

of font that's interesting I wonder if

Netflix is using this font but yeah just

scroll through these and really find

something you feel called to look around

at other brands like maybe you're

starting

um some technological like little

electronic things so like tech company

logos can search up here slack pretty

cool

one I like stuff like this that's a cool

use of color I actually really like that

and I guarantee um they saw that these

colors go to um well together on like

coolers.com

have great logos really like that

one um so maybe we could try something

like that so maybe we could do a a big

U we'll um put it in a box

let's make it white yeah let's make it

big let's make it

white kind of hate when the letter is

super big okay let's make a little box

let's do a rounded box that's

better let's make it

black make it kind of fit the shape of

the U let's maybe make it a little

tinier maybe I don't like that U maybe

it is a little bit too tall

oh that's

cool oh that kind of

bugs fact that the U is not like dead

center so if your centering is off

because of all these like weird little

lines and stuff something you can do is

put a

box on the

side and boom that's your Center Line so

now we can just kind of match up the U

with the line of this box and that's

pretty much centered now even though our

text box is like super weird and stuff

just hit control Z there cool so maybe

maybe we want this red maybe we want

this

white no I think the other way is better

okay so let's go back to that e logo

that we thought was

cool we can do a DOT so we have to

reenter bring this guy back up let's

bring him right to the middle

reenter there copy and paste we can take

a little dot Little Square dots kind of

cool we could put it right

there then let's see if we can do this

effect this one will be a little bit

interesting let's go to

shapes looks like maybe something like

that then let's go for a oh I don't

think it's going to let me flip I think

that'll work though

yeah this one's going to be hard because

of the rounded

square cut all this

stuff

okay so you can see how I'm just kind of

like molding this

shape definitely not the easiest

task this

one's can we get it to

cover not the best definitely not the

best

um we can try to flip this

one this

way um something else we can do if these

if these shapes are like cutting

up is put a Square here make it that red

color and then just kind of

like clean up our line

there even though it kind of misshapes

everything we'll put this one

back definitely not the best but you you

get what

I'm going for you can make a ton of

different things and you can be really

creative with how you um cover things

up make this

black and boom now we kind of have a

little bit of that

effect we can make that Circle let's do

another

one

so you can see kind of how we we made

something like that and we could

probably do

another

box there or something it doesn't really

work out too well can move

that yeah you get the point but you can

you can do a lot of things in here this

one's definitely a little bit um

challenging to do and if you're

struggling with your logo genuinely like

you can pay someone on Fiverr like five

bucks if you really want like hey can

you make an e like this or make a U like

this or whatever letter you need but in

the end of the day it's usually best to

go for just very basic things like

this I really like these colors I love

little things like this like if you have

an

a right there in your brand stuff like

that looks absolutely great yeah just

just very subtle little icons little

movements

little tastes and dabbles here but

honestly I have already kind of made a

logo that I really like it's right here

it's very very very basic I made sure

this U was centered I made it a little

bit bigger just use some basic undercase

ends and E looks like it's alleron

heavy on both let me ungroup alleron

heavy on both this one's just um

uppercase and made way bigger so it's

like not in the line and then I made

sure like spacing was um good on

everything everything and then just

added some dots cuz it kind of looks

like a little smiley face and I think it

adds a little bit of taste into the logo

itself so guys this one took me like

five minutes to whip up and honestly I

kind of like it and a good way to see

like your view of your logo through like

a customer's eyes is like making it

really small and seeing how readable it

is what like the vibe is of it because

people are going to see it is like if

it's a Tik Tok ad in that little low

right corner it's going to show that

circle with your little logo in it so

this is basically what people are going

to see and I could make these like the

maroon

Vibe actually kind of looks nice because

I think the website is going to have a

maroon

Vibe doesn't look Centered for some

reason but I mean the spacing in between

there and there seems pretty even so

yeah I think we're going to go with a

logo like this and make a web design

that um kind of goes off that black and

red right right here but that's

basically logo design guys um don't get

too um like stuck into it make things

simple make things very readable make

them bold and make sure the colors and

the overall Vibe and expression of the

brand fits with the community you're

going to be marketing to um with this

one my goal is really just to have like

something basic trustworthy simple and

kind of easy to get behind like oh new

cupping like this is the new cup new cup

therapy and we could even do um a copy

and paste on this and go look up alleron

or however you say it

thin and

do okay let's make these line spaces way

smaller they all this way

smaller could write modern cupping

therapy kind of add that as a little

tagline under there if we feel like

doing

so make sure this one kind of levels up

with the

[Music]

m levels up with the E drop it down a

little and you can do something like

that maybe the italic looks a little bit

better do a little smaller maybe add

some more letter

[Music]

spacing put it right under that U that's

smack daab in the middle looks pretty

good in my opinion also try lowering

this to give it more of a flatline

feeling

so it feels like this kind of goes with

it

better make it a little bit bigger drag

these up to the middle make sure keep

that spacing good yeah you could do it

like that but overall I think I

like this kind of

feeling right here and I don't think I'm

going to do the cuing therapy I like

this kind of odd feeling you get of the

U being out and it kind of looking like

a face and then the n and the the line

kind of going there so I think we're

going to go with this overall it kind of

looks like a baby food brand I'm not

going to lie it kind of looks like um

maybe makeup or something but I think

it's fun I think it's cool I think it's

interesting and most importantly it's

simple um I also could add something

like this so we could bring it way up

and um I could basically copy these and

do

c

p

that actually

wow damn it's like new

cup that's actually kind of sick let me

give me a second here boys let me put

this in the

back maybe we grab these put them smack

in the

middle

h

see things will just kind of come to

you when you're in that logo design

process little hard to

read little um I want to say

overwhelming but kind of a little bit

like whoa what's this trying to tell

me quick reminder guys please use the

affiliate links below this course is

100% free and the only way we can offer

this to you is if you guys are using the

affiliate links I'm basing everything

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use those affiliate links so please make

sure to use those it truly helps me out

so much and it's the only way I can get

this course to you guys for free I love

you guys so much thank you for being in

here I hope you're getting immense value

and let's get back to the video yeah

it's kind of like what the does

that

say

h that is a cool play though like that's

don't get me wrong that is like very

cool

use and

creativity there might be a way we can

get it done let's add more

spacing oh that's the max

okay yeah overall it's pretty hard hard

to

read let's go fully back that's another

nice thing about canva you can just send

it all the way back to the

beginning I do think it's cool

but overall it's it's just too hard to

read and I think it kind of takes

away from the

brand

Vibe or not the brand Vibe just like the

eligibility of it

maybe we could add this one in here

because I do like the the thought of

like cupping in there like the new cup

like it is the new cup so potentially we

could

do let's make sure this I want this to

line up perfectly with the

[Music]

E so let's let's do our little square

trick

okay that's actually pretty interesting

because it like perfectly

fits

like three letters three letters the new

cup

maybe maybe we're vibing

here for some reason it feels like

a kids

brand it's given me some like heavy

like baby food brand five for some

reason but I do kind of like it um I am

a little bit worried about like

[Music]

eligibility um so let's grab this you

can hit shift and grab the elements you

want so now I can

move um so hit one hit shift and then

grab all of the other elements you want

I don't know why it's not grabbing the

U or we can just drag drag this up to

have the the middle line and then just

drag here

fully make sure that middle

line is lined up and then go a little

bit smaller on this side so the the

sides lined

up kind of like

that kind of liking that the new cup

another thing we can do to make sure the

spacing here is

good let's take

this grab that spacing and see if we can

also fit it there so yeah spacing is

pretty good the new cup I kind of think

that's a

Vibe just hit the camera but um I think

this is kind of cool new cup I might um

make some small little

changes but yeah this is

yeah that looks

tacky the new cup

huh that is right in the middle um I

also want to check the spacing on the

sides to make sure it is

fully the middle there

108 so it needs to move over just a

little to the

left

H I like it and I

don't no definitely

not

maybe we just stick with

new it's really hard you you can

definitely get um stuck just adjusting

things um something you can also do is

let's go back to this we can make this

small add it to the

top keep that one and then work on a

second one without it and kind of see a

visual comparison or you can go all the

way back and hit duplicate into another

page and then just make changes to this

one and kind of show people hey do you

like this one do you like this

one uh maybe the two dots was

cool bring these back

tallic is kind of

interesting maybe make them a little

bigger try to get them right in that

Center and just make a bunch of

different ones and just show their

family show your friends hey which one

do you like um I'm not sure exactly

which one I'm going to go with I might

um do a little bit more changes off

camera just so this video is not super

super long but that's basically logo

design have some fun with some color

elements have some fun with changing up

some text move things around get some

insight from your friends and just don't

be too strict on yourself about it can

overall change it later down the line

but when you get into like wholesale

inventory customizing products and stuff

you're definitely going to be stuck with

whatever you do um so yeah make sure

make sure you like it keep it simple

keep it bold and just don't overthink it

make sure you're studying people in your

industry in your Niche and doing

something similar um everyone with like

the smart cuper and stuff they just have

like text with a little icon so maybe I

go with something like that who knows I

will be showing you guys the final

design later down the road and I can do

a quick little breakdown of exactly how

I got to it and why but that's

essentially logo design make sure you

hit us with any questions if you have

any we can help you with logos but just

don't get too caught up on them and I

will see you in the next video when we

jump into doing our website and setting

up Shopify and all that fun stuff

peace all right guys welcome into

today's video today we are basically

doing the first like real AC swing we're

setting up our Shopify store we're

getting everything integrated with our

Google domain our Gite email so without

further Ado let's swing the a for the

first time and start really cutting down

this tree with setting up our Shopify

[Music]

store all right guys the first step is

to click the link below to get your

Shopify trial for $1 for your first

month so this is a deal oh I guess it's

three months of Shopify for a dollar

unreal so you guys are going to be

getting that deal on the link below it

is an affiliate link so I obviously do

appreciate if you click that one but it

should be giving you the best deal that

Shopify has I don't know if like they're

going to do this $1 a month deal for the

first three months forever but it's an

insane deal right now and whatever the

link is below it's going to give you the

best deal that they are currently

running and right now it's this and

hopefully it's going to be this for a

long time cuz that deal is unbelievable

so the first thing you want to do is put

in your business email right we got

hello atth new cup Nu hello at the new

cup and we want to start our free trial

you can honestly skip all of

this

skip

skip call the new

cup United

States and let's do Google

and boom we can connect it instantly

with our email very nice if that doesn't

come up you can just manually put your

email in I really recommend that you

guys use Google Chrome for everything

business because you can set up a Chrome

profile like you see in this corner so I

can set up a the new cup Google profile

with my Google email that's linked to my

Shopify that's linked to all my logins

through Google so everything is

organized to a te it's all in one place

and ultimately when I hit hit Google

Chrome I can just sign in as the new cup

and have access to anything and

everything keep up all the tabs that I

need and it'll be super organized and

awesome with like your drive your email

your Shopify your Tik Tok ads Facebook

ads you can all oneclick login through

sign in with email hopefully that makes

sense a little bit confusing but now

we're in so that was super easy the

first thing we want to do is go to

settings we'll jump over to domains also

I did a little rework on the logo I

think I'm just going to go with

something like this but it could change

you never know I'm very indecisive and I

bounce around through like logo ideas so

this one it almost looks like a hair

styling product for some reason I don't

know if there's like some brand that

exists that has like a very similar logo

but to me I think of like hair gel when

to see this I have no clue why so it

might get changed you never know so

first thing let's go to domains right

here in the settings let's hit connect

existing domain type the new

cup.com because we already set that one

up right the new cup.com connect

automatically and it's going to see that

you're logged in through the account

that bought it I bought this through one

of my other email accounts so obviously

I can't buy the domain through the new

cup because it wasn't set up yet cuz I I

purchased the email through the domain

but it's going to pull up my other

account and literally just let me

connect right there super easy it should

connect in literally seconds all set up

and it should be reflected in here

within a couple minutes it's going to um

try to just kind of bounce back and

forth on the SSL going to keep that

pending but I could come back in a

couple minutes and that will literally

be done and our store is now already set

up it's on the free trial and we already

have our domain connected and we already

have our email connected into the store

as well so this is the easiest way to do

setup it's 100% the best option and now

we really just need to go in and start U

messing with some settings so the first

thing I like to do is go to shipping um

and hit manage personally I'm only going

to be shipping to the US I'm not going

to get into doing all of the other like

worldwide have shipping rates for for

Canada shipping rates for all these

other things selling to the US is my

only concern because I want a us-based

brand you guys are definitely open to do

worldwide shipping and the 3pls can do

that you'll be a little bit limited on

what areas you can Target within Tik Tok

itself but with Facebook you can Target

pretty much anywhere and everywhere so

um do keep that in mind so I delete all

of the shipping rates for the US I do a

custom flat rate I call this insured

domestic shipping and I do this at $4.95

right there and then to International

honestly I'm not even going to be doing

it but we'll just have all these deleted

and I'll create

[Music]

another call this one 495 as well so

this is going to basically everywhere

that's not the United States the rest of

the world but honestly we are only going

to be shipping to the US anyway so

insured domestic shipping $495 have

those set in so the next one's really

big I go over to pay payments and we

need to set up our Shopify payments we

need to activate it so something really

important here is you can get a virtual

business address because this address

ultimately is going to show up on the

store is going to show up on bank

statements same with your phone number

so if you're putting in your personal

phone number you're literally going to

have people trying to call you hey I

ordered the new cup and I'm having an

issue with it can you help me and you're

like how did you get my personal phone

number so you want to make sure that you

don't put in your exact home address and

your exact phone number you can do the

home address one because to get a

virtual address in your area in the

United States I'm not even sure for like

worldwide how this operation or this

process would work for you but can help

you out in the community group if you

need help with it just let us know with

the virtual address you need to purchase

one so if you're kind of on a budget and

you just want to put your address for

the first like testing phase and then

once it starts scaling up you'll just

need to make sure that you come in and

put a different address because you

don't want your personal home address

and you don't want your personal phone

number on there as well so when it comes

com to the phone number you can easily

set up Google Voice Google Voice is a

super easy little phone app you just get

it for completely free you put in your

number and say hey generate me a new

number it will now forward to your

personal number or something along those

lines it's a really easy setup or you

can genuinely just go purchase a virtual

phone number that'll um even keep track

of the voicemails and all that stuff and

you can even set up a virtual voicemail

that says hey this is the new cup please

call back at another time we don't have

any agents available please contact us

on our email at hello thmart cup.com you

can set that up for like I want to say

10 bucks a month and I'll have the links

to the websites that you can use in the

video in the description below of the

links I think it's like I postal one for

the virtual address and then I'm not

sure exactly what it is for the virtual

phone number but I do recommend just

doing Google Voice at the start so I'm

going to put my um personal information

in and then I'll see you on the next

slide cool so just hit okay there now we

need to submit information about the

business all right obviously there was

some sensitive information there so um

that will not be included in but just

put in your information and then set up

your twostep it'll quickly ask you to

sign into Google and then ask to put in

a phone number for verification and this

one you can use your personal number and

once you set that up it's going to give

you some recovery codes I download these

for every store in case there's any

issue with you accessing your store you

can have these downloaded on your

computer to see the codes and just

instantly put them in the next step is

to set up our bank account super easy

here cool and once that is added in you

are all good to go when it comes to

payments now the next thing you need to

do is Click out click into something

random and then click back to payments

again and honestly here's the thing

about PayPal PayPal is great for your

customers it will bring you in more

sales when you have PayPal on your store

versus when it's not on your store but

PayPal is an absolute it is

horrible to deal with you have to answer

your chargebacks and be on PayPal like

if you're scaling to like 10K days you

need to be on PayPal like every single

day checking chargebacks checking any

issues just to ensure that when one

comes in you apply to it within like 24

hours you give them all the tracking

numbers all that stuff because PayPal is

going to be on your ass if you aren't

extremely on top of it they are going to

freeze your entire account refund

everyone and you lose a ton of

money and you get perab banned I've been

perab banned from PayPal since my first

successful store I went from I think it

was like November 2017 in November I did

like 2,000 in sales and then December I

did 78,000 that was my first time ever

having a good month with um Drop

Shipping and I didn't know about PayPal

I didn't know you had to be on there

handling chargebacks I thought if I

handled it within Shopify everything

would be good but Shopify payments and

PayPal are two completely separate

things Shopify payments is I believe ran

by stripe I'm not fully sure I'm 90%

though and PayPal is it's obviously its

own entity so you have to handle the

chargebacks on both platforms and they

froze all my money they permanently

banned me I still haven't been able to

use um PayPal since 2017 and they

refunded $10,000 worth of orders that I

already shipped out and I already paid

for ads to get the sale in the first

place so I was at like

$18,000 and they refunded it all back to

the customers they got all their money

back and a free product and it was

absolutely horrible so PayPal is nice if

you aren't perab banned right like it is

going to give you more sales if someone

goes to your store and sees checkout

through PayPal they're going to go oh if

I have any issues PayPal will take care

of me cuz PayPal is a customer based

business it's not for us it's not for

sellers so do keep that in mind I always

turn it off obviously because I'm perab

banded but if I wasn't perab band I

still think I'd turn it off it's going

to bring an extra maybe 20% sales like

your your conversion rate might be like

1% better which is pretty big it's very

notable but you are going to have to be

on it daily and it's another stress that

I don't want to worry about in my

business I personally turn this off so

we'll hit manage and um deactivate

PayPal so that's done feel free to keep

it on it will um help your business it

really will but you really need to be on

top of it and I can't really coach you

on how to be on top of it cuz I'm perab

band so I'm sure there's plenty of

YouTube videos on how to handle

chargebacks with PayPal and all that

stuff all right so the next thing we

want to do is go into check out an

accounts and we want to hit email we

want to turn off this show link to the

shop app we want to require first and

last name company name I mean we don't

really need that you can have it on

don't include optional um required for

phone number this is um a good one you

want to have tipping on you can do 10 15

20% tips and honestly some people will

just be like hey I like this brand and

especially if you're really going for

that like Community Vibe of speaking to

a specific Niche and you're also

providing a very good story with your

brand and an emotion and people resonate

with it and be like hey I really like

this it's cool to see something like

this around like I'll just give him a

tip and that's going to give you free

extra money on one of my stores alone on

loving surprise the Tik Tok store that

store did like 2 to 3,000 a month profit

in tips unreal so super exciting easy

fun money right there so that'll help

with your ad costs that'll help with

just giving you some profit in your

pocket which is very nice you can keep

all of these on keep these settings okay

the next things we want to do is hit

these marketing options we want to do

email pre-selected and SMS and then

click legal settings here it'll take you

to this page and you want to populate

the privacy in terms of service policies

through Shopify themselves we're going

to leave the shipping policy the contact

information and the refund policy

separate so what I'm going to to do is

create these myself and what you can do

is come log on to this store um like go

check out the new cup.com and just copy

and paste my refund policy in copy and

paste my shipping policy in okay so for

the contact information you can just put

email support put your email there you

kind of set it up that way if you want

Hello with the new cup and I honestly

just kind of throw in like Sol Lake City

Utah like like do the major city and

whatever state you're in that just kind

of communicates a little bit more trust

about um you and the brand so yeah when

it comes to refund policy so I'm going

to populate mine because there's certain

things you want in there based on your

supplier and speak with your supplier

like hey what's our refund policy so

there's a big thing when it comes to um

refund policies is when you paste them

in you need to hit contrl F and change

anytime it says the new cup to your

brand name or anytime it says hello at

the new cup.com change it to your

website and your email and all that

stuff so I'm going to go in and um

populate these and I'll be back really

quick so just with up the refund policy

um I like to keep a 30-day money back

guarantee and that's something I promote

on the website heavily that helps with

conversions I have little icons for all

that stuff whatever but 30-day money

back guarantees you need a guarantee on

your product and if you're not willing

to do that then your product's probably

like order it to your house I know

this product works I know this is good

so I am willing to do a 30-day guarantee

on it because this is honestly something

I use all the time like it's actually

really good so I do really recommend

that you can try to do like a 7-Day or

14-day or something if you're really

like on the edge but I think a 30-day

money back guarantee is the move it

conveys trust with your brand yeah so

just kind of speak with that with the

3pl team like hey can we do this what's

the process of doing the returns and

they'll um give you all the details you

need so the main thing you're going to

need to do is go to my website grab the

refund policy copy it and come to your

policy sections and paste it into your

refund policy then you need to hit crlf

and a little tab is going to come up

here and you need to type new and then

anywhere it says new cup you need to

change obviously to your brand name and

then anywhere it says my email you need

to change to your helloyou brand

name.com changing your email there so

there's quite a bit of places it um

names it you'll need to change all of

those there then you'll also need to go

down to the shipping policy copy and

paste that off my store and do the exact

same thing change all of the brand names

change all of the um email addresses and

you'll be pretty much good to go and we

can just hit save right here and we know

that all of our policies are taken care

of by Shopify autop populating some of

them and me taking care of the other

ones for you guys so we can exit out of

this and now we have our marketing

options set up nothing we need to do

here and we can hit save and now all of

our checkout settings are good now that

those settings are in place we need to

pick a plan so we can click that little

button up there or just um go to plans

within your settings and we want to

choose the basic one and get set up on

this $1 process for literally 77% off or

whatever it just said this is amazing

guys the fact that they offer all of

this is absolutely unbelievable Shopify

is the goat they make it so easy this

process process has been so easy we

basically have set up our store other

than our website so super insane there o

they upped their prices on monthly

though you only get 29 a month for year

if you do yearly so I mean I guess it's

I guess it's 39 a month now so um for

the first three months it's only a

dollar like unreal so it's a dollar a

month so $3 for 3 months then it's $ 39

a month so you can hit confirm the

billing cycle there then just pick the

card you want and get set up super easy

then we'll click Start Plan they'll ask

you for a little questionnaire thing you

can just cancel out of that so next

thing we want to do is go to this top

right and hit manage account and um I'm

going to change this obviously to my

name you can upload a little photo if

you'd like um make sure you're on your

correct time zone and you can hit save

right there cool so that basically sets

up our Shopify store it's quite

literally that easy we have everything

integrated we have our shipping ready we

have all of our policies ready and we're

basically good to go so super exciting

stuff in the next one we'll be going

over like all the apps and getting a

little bit more into like the

nitty-gritty stuff before we start

designing the website um so super fun

stuff there but I hope you guys got a

ton of value out of this video if

there's any questions you have or

anything that you're stuck on when it

comes to setting up your store then

please reach out to the community group

and we will make sure to take care of

you much love guys I will see you in the

next

[Music]

one all right guys now that we have our

Shopify set up it's time to jump into

some apps and we only need a couple

there is some like early game apps and

late game apps but this one should be

relatively easy we're just going to be

setting up de beautify which is our um

website theme we're going to use and

then we're also going to be setting up

Luke's reviews so we can bring in

products reviews um this one is a little

bit pricey to get the version you want

they have a cheaper version but it's

it's not as easy it's not as seamless I

use Luke's reviews on all of my stores

because I can get the reviews up almost

instantly it's extremely faster it's

easier to customize them you can get

high quality images and they look really

good on the template on the theme that

we're going to be using so without

further Ado let's get into Shopify

apps

[Music]

so quick little update I changed the

logo to something like this and honestly

it's it's probably not good to have like

the product image in your logo but I

think it's it's fine for like the early

game of doing Drop Shipping like once

this brand like gets to the point of

like 7 eight figures custom products and

is like a full-blown brand with

inventory obviously we would want to

change it to something like

this the new cup and keep it like that

or have it in the middle you know

something that it's like just the name

cuz like having the product in the logo

is definitely not the vibe but actually

now that I see it this way I think I

might like this one more I think the new

yeah we'll probably do something like

this but yeah when it when it comes to

logo design I definitely don't recommend

having the product in the logo I think

this one might just be a little

exception and I think this one looks

decently good quick reminder guys please

use the affiliate links below this

course is 100% free and the only way we

can offer this to you is if you guys are

using the affiliate links I love you

guys so much thank you for being in here

I hope you're getting immense value and

let's get back to the video all right

aside from that the first thing we want

to do is click the link below this video

and go to the debutify website debutify

has a really good theme that has a free

version and a paid version and you can

kind of upgrade it as you need I'm going

to be using the Enterprise version which

is definitely a little bit pricey but it

makes your Store look extremely

professional and the amount of like

support they have the amount of

integrated apps they have into this

platform is pretty unreal you can get

almost any other app that you would need

to do that gives you like sticky ad to

car that gives you all these upsells

cross sales and all these like pre and

post apps that you would need to help

your conversion rate are already built

into the debutify Enterprise theme so I

really do recommend that one if you can

afford it but if you just want to get

started as cheap as you can and test out

this product that's also what's really

good about de beautifies they have a

free version but if you just want to get

in make your store and test it out make

sure the product works before thinking

longterm and paying decent amount each

month for the Enterprise version then

you can just get the free version test

out your product and once it starts

seeing success you can kind of scale up

into the nicer versions of the website

so that's why I recommend to beautify

more than any other theme at the moment

also these guys have really good support

I have a custom support email that you

guys can use it's only for the course

students to get any support when it

comes to your website design which is

honestly really huge and is very kind of

to beautify to give that to us so I do

want to say I'll have the support email

in the description below but I do want

to say be a little bit respectful with

how often you reach out to them they are

able to provide us an email literally

just for our course which is so kind so

I want to make sure that we respect them

and not just hit them with a trillion

different questions and make it a tough

time for them so be a little bit

respectful there but they're here to

help in the end of the day so utilize

them as you need just be a little bit

respectful so the first thing we want to

do is hit start your free trial

now then we want to do the debutify

theme and hit start free trial put in

all our info here all right guys so we

want to put our full name put your email

address as your store email put whatever

password you want in and then go to your

Shopify and grab this link whatever it

is to get your full do Shopify then hit

create my account cool and now we can go

to our email looks like they sent us one

get logged into our um business email

and looks like that's the debutify email

right there click on this and put in our

little login info hit remember and we're

good to log in looks like we had little

issue there okay so I just clicked this

link below the email and then that got

me logged in first thing you want to do

is Click get theme once we're logged in

and we want to download the latest

version of deify for me personally I'm

going to go to this upgrade section and

get their Enterprise plan which I know

is a lot but once you're really crushing

it with this store 150 a month is

literally nothing that's like two sales

that's like three four sales depending

on your products cost so for me this is

like four sales with this product maybe

five I'm not going to do the math but

when you're pushing tens of thousands a

day in sales little things like this are

not really an issue and ultimately for

your conversion rate to be as high as it

can meaning if I pay for 100 people to

come to my store and I have a 2%

conversion rate I'm getting two sales

but if I have a 4% conversion rate I'm

doubling that so having a high

conversion rate and having a really

clean website is going to be well worth

any amount of cost it is once you're at

scale right so it's very easy to justify

things like this when you're making

thousands a day on your store but at the

start I definitely get it all right guys

it's Jordan from The Future so um I

actually custom designed a full website

for the new cup and you guys get it for

free with a oneclick download extremely

good benefit here you get the exact

website I designed in the single click

of a button you just have to upload it

onto your store but for you to be able

to do that you do need the Enterprise

version of to beautify so it kind of

sucks it's a high expense to get in

right when you're starting your store

but I promise you this is going to save

you hours of website design and it's

going to ensure that day one you have a

really nice high- quality website that's

going to get a good conversion rate when

it comes to doing your organic posts on

Tik Tok and doing your paid

advertisement traffic so it's absolutely

essential I really do recommend it so

please make sure you use the link below

grab the Enterprise version of Dey so

later in the video series when I show

you guys the website you can oneclick

download it that is all for me I will

let you guys get back to the video so

what I would recommend is starting with

their free version and just trying to

get it as close to looking like my

version that I'm going to make for this

store as you can because I'm going to be

choosing this plan and literally

designing the new Cup website with you

guys and showing you everything I would

do so if you're on one of the lower

versions just try to get as close as you

can to the version that I'm going to be

creating if you can't afford the

Enterprise version just yet which is

totally fine all right so I just went

and clicked the Enterprise version put

in my info and now we have this one set

up so I'm going to hit no thanks on

their kind of like free coaching stuff

cool and now it's time to go back to our

Shopify to get this installed so I'm

going to click over here go to online

store and the theme section will

naturally pop up and we want to hit add

theme right here upload zip file and we

want to put in the zip file that

debutify gave us so hit upload file

there and it should take a little second

as it's doing it I'm going to hit remove

password the password can be removed

because I've signed up for the $1 a

month plan if you haven't signed up for

a plan yet it won't let you so go sign

up for a plan I think you can hit

settings here go to plan put that in and

then once that's in you can hit

passwords up here and remove your online

password so you want to make sure that's

done or else nobody's going to be able

to go to your website okay it looks like

this finished uploading so we want to

hit publish which is basically going to

make this the main one and not the dawn

one and then I also want to go to my

website here click this I and see if the

domain pops up so cool the new cup is

fully integrated Google did its thing

there and then we're basically ready to

get into web design there so super

exciting and the next app we need we're

going to hit apps right

here type in Lukes hit enter and right

here we're going to grab this one you

can see this is basically what everyone

uses almost

11,000 um reviews in 4.9 Stars so

definitely one of the better apps for

reviews it's honestly the only thing

I'll ever use all right guys it's Jordan

from the future again and I have some

good news this time so before I came in

to interject this video I was just going

to tell you guys to go check out Luke's

for reviews but I actually reached out

to them and I have a partnership link

with them now which gives you guys an

extended free trial and it gives you the

cheapest pricing possible so make sure

you scroll down click the link below to

get signed up with Luke's it's going to

give you the cheapest pricing and the

longest extended um free trial that they

offer I love you guys I hope you're

getting amazing value from the course

and I'll let you get back to it peace

and we'll click into

install and me personally I'm going to

be doing the $34.99 a month to remove

the Luke's branding you definitely can

get away with a $9.99 a month I don't

think there's anything oh the full

customization so when I'm importing my

reviews and I'll show you me importing

reviews in this video I like to

customize things because a lot of the

stuff that you you grab these reviews

from AliExpress and a lot of the ones

you see are extremely odd they're like

very weird English and when it tries to

convert it from like another language to

English it just looks really bad so I

believe you do need the 34 for the full

customization um I think lowkey you can

fully customize your reviews use this

for one month and then um downgrade to

the beginner one and you keep your

reviews but I haven't fully tested that

but I'm I'm like 90% sure you can do

that then I'm going to hit approve right

here and this is definitely something I

wouldn't skimp out on guys you can't

have a store up with no reviews nowadays

it will not work for you so let's hit

continue right here English primary

language star color let's do that red

I'm using so let's go up I'm going to go

into canvas

this is another amazing thing about

canva I can come in and grab the color

codes so when it comes to website design

and when it comes to using colors now I

can have everything like extremely

uniform um we want to keep the review

widgets the exact same as this let's ask

for reviews around 20 days after

fulfillment because almost everyone

should have their product and there's

there's like no way someone won't let's

do 10%

here let's enter the admin cool so they

have a big process of like getting

reviews from your customers which is not

really our focus in the early game right

we're an early game with Shopify we're

on early game with our brand so we're

not really dying to get reviews from

people once we're in like the wholesale

game and we have like custom inventory

and we've scaled up to that point this

is your best friend you need reviews

with your product logo like if I had the

new cup like on here in the cupping

device and then all of the reviews show

that that is a huge huge credibility

Builder and Trust Builder and that alone

will Skyrocket your conversion rate so

when it comes to getting reviews that's

more of like a mid game late game type

Focus that you want to have with your

brand but for right now it's really not

too important so let's click to import

reviews all we're going to do is drag

this up to our bookmark section which is

really nice and then we just need to go

find our product in AliExpress cool so I

just put in kind of like the main

keyword everyone's calling this a smart

cup or smart cup cupping which is really

good for that one guy that secured the

brand named smart cuper but um we have a

decent amount of them sold here so

what's really nice about that is there's

a ton of things I can get reviews from

so I can go and snag reviews from all of

these ones but the first thing we

actually need to do before we can import

the reviews is go back to our store hit

products and we just want to create a

new product we're going to have a whole

video on how to set up your product page

perfectly I believe it's going to be the

next video but right now we just want to

do the new cup just put something in so

we have a place to direct all of these

reviews cool super simple there so let's

go back to AliExpress looks like this

one's definitely the biggest one

3,269 sold decent reviews too it's

always a good sign the product is

surprisingly high quality like this is

like one of the rare AliExpress products

that is like genuinely really nice some

different colors there but the main

thing we want to do is go hit reviews

and hit our little import to Luke's

button we'll grab our product it's

already imported this one that we made

the new cup So within AliExpress it

already did that we want to do 100

reviews we can do all ratings all

countries to English and then only

reviews with photos that's very big here

because we want to gather in as many

photo reviews as possible all countries

we want because we need as many as

possible and these are going to come in

with broken English they're going to

come in really weird so we're going to

have to import them into a Google sheet

which is it sounds a little complicated

but I promise it's not I'll show you

guys every little step of it but we

import them into our Google sheet and

then we can customize the rating we can

customize what they say and just kind of

come up with something that's a little

bit better than the broken English and a

lot of people could say this is like

some grayline stuff like customizing

reviews but we're just getting started

right like we absolutely have to have

reviews on our product and honestly like

this has come to me like I have used

this product it has genuinely helped me

with my shoulder neck back pain so it's

definitely something that I can write

some reviews off and feel very ethical

about if I ordered my product and it's

some dog product then honestly I I

truthfully like for me I would not put

in the reviews like all these oh it's

the best product you'll ever have if you

know it's pretty shitty so obviously

your moral compass is your own moral

compass and to be honest guys if you're

selling a shitty product I don't

understand what you're doing because

you're not going to be able to build a

brand out of that you're not going to be

able to scale up to seven figures you're

not going to be able to build your

skyscraper if you have a shitty product

so definitely make sure your product is

good and in these reviews just give an

honest review that you would and say it

in a bunch of different ways right so

let's hit preview and import and what's

cool is it's going to show you all of

the images and this one I don't know I

don't really like any of these images

honestly and I don't want to show any

packaging ones so I'm going to hit

reject on that we want stuff like this

that's perfect import I'm going to

reject this just cuz they're like

sideways let's do this one you can only

pick one so that's why I'm I'm kind of

making sure to pick good one let's hit

that one let's do this oh this left one

so here's another thing another thing

thing is this is a variant that I'm not

going to sell I'm only going to sell

this red one right cuz we have the red

branding so this one I don't want so I'd

have to do this one that shows like the

circle because I don't have this blue

one right so you have to reject there so

keep that in mind yeah I don't really

want to do any of the ones with

packaging that one's sideways I want to

keep it looking really clean think that

one's good that's a really good one blue

one is cool you could go start a blue

brand and just sell the blue one as well

and I think if you don't have like the

paid plan or like the 34 a month plan I

think that one's actually okay to show

packaging then I don't think you can do

as many reviews I think you're limited

on the

amount you got to remember like these

are a reflection of your brand right so

you don't want to choose like some

images that like that's like scary like

I don't want that on my website so keep

in mind like your brand image and stuff

um these are kind of good because it

shows the suction cups so I think I am

going to use that one that one's perfect

cool so it looks like we went through

all of the ones on this one so we can

click out of here and go to another one

with a ton of sales looks like this one

has 2,000 let's go to this one hit their

reviews hit our little import to Luke's

button select our product hit 100 keep

everything the same and then just hit

only reviews with photos let's see what

these ones are cool we just want to get

as many as we can honestly like if you

can get hundreds like that's great so

I'm not going to continually film me

going through this for hours so I will

come back right when all my reviews are

done and I will show you the process of

getting them into the spreadsheet and

all that fun stuff all right guys so I'm

still going with the red but there is

some really cool content with the blue

one on this AliExpress so they have the

blue here cool little elements of

branding and really good image right

here I'm going to be creating stuff in

canva just like this but this is a

really good example of like branded

content I'm going to make a red version

of this but this is great this is the

type of stuff we want to do so for

example someone could really make aof

solid brand around blue you know you can

make all of this blue grab the blue one

and um have that vibe there which could

be really good but the only thing is

there's not as many review images of the

blue one so that's why I'm not going to

do it but yeah I just wanted to give you

that little update um I will be showing

you guys how to make custom content like

that um when we design our product pages

and all that stuff so all right guys

once you got as many images as you can

from AliExpress you want to scrape all

of these listings get as many reviews as

you can then you want to come back to

Luke's hit your reviews Tab and hit

export all reviews to CSV file next we

want to hit the import reviews section

and hit the Luke's import file template

right here we want to hit make a copy

and this is going to give us the exact

template we need to import all of our

products so we have our product handle

the rating the author the person's email

the body of the review like the the text

they're saying the date it's created at

the um photo URL and then if it's a

verified purchase or not we want all

those to be true so what we want to do

is then hit file import click the upload

section here hit browse and then grab

the file that Shopify gave

us then on the import location you want

to make sure it's insert new sheets and

keep on detect automatically and we

should be able to hit import here we can

hit open now once that's done and what

we want to do is grab all of these and

paste them within this template because

this is the exact template and format

they need for you to download this and

then repport it back into Shopify back

into luks so you want to grab all of

these hit copy come in here to this and

hit paste so these aren't going to be

formatted correctly right so what we

need to do is this product handle right

here we can delete all of these the

product handle is going to be this so

this is really important what we need to

do is go to our products right here and

see the name that is listed

when we hit edit right here you need to

see this the URL handle this is what

it's referencing when it says ID right

here we can get rid of this one this is

the reviews that I exported and then

this is the template we need for the

import so the product handle where it

says t-shirt is this your url handle the

new cup so I'm going to change it to new

cup and this right here is literally the

link to the product so when I'm running

my Facebook ads when I'm running my Tik

Tok ads this is the link that I copy and

paste and put into the ad so I want this

product to be called new cup in the link

and then we can change the actual title

we can change the description all that

stuff and it's not going to matter we

just want to make sure we know what this

link is going to be and we don't want

some like huge link that's like five

words so tiny Link new cup and it could

just be cup could just be new um

honestly I think I'm just going to keep

it new hit save there and then now when

we go to this the most important thing

is we need to make sure our product

handle is exactly the handle that's on

our website

here then we need to make sure the

ratings are all correct we can add some

change some to four just so it doesn't

look like perfectly five reviews on

everything that looks a little fishy

finish out all of the names you can do a

different format if you want but I

really think that Alex D Leo R like

having the names like that's the best

copy the same emails doesn't matter and

then the body you have to customize

every single review which sucks it's

definitely not not fun at all but for

the conversion rate worth the time and

effort and it's going to make sure all

your ads do um better and it's going to

give you the right website the right

design that you need to see success if

you're cutting corners on stuff like

this then your store is not have

everything it needs to potentially even

succeed so make sure you're not cutting

corners and you're actually writing good

reviews here you can go to other stores

and like copy and paste their reviews in

if you want like literally go to another

store look at their review and copy the

text there and paste it in but that's

also a lot of effort and you don't want

to take people's reviews word for word

you could maybe have chat GPT write you

a bunch of reviews um I'm not going to

test it out cuz I just personally write

them yeah kind of sucks just grind

through that one make sure all your

image URLs actually are correct cool and

make sure all verified purchases are

true then once this is done you want to

hit file then go to download and make

sure that you download it as a CSV

file then once that's download loed you

want to go back in here upload the

template file that you just downloaded

from your Google spreadsheet and it'll

import all of the new reviews so once

you're finish here we still have a

little bit of steps so let's go back to

Luke's reviews let's go into reviews

here hit bulk actions and delete all

reviews CU we want to get rid of these

then we want to come back to our

spreadsheet hit file and make sure that

we hit download CSV file here and get

that onto our desktop then for the last

time we want to come back in hit import

reviews go down to the bottom and upload

that exact CSV file that we just got

from our Google spreadsheet in right

here and that's going to populate in all

of our new reviews okay so I'll quickly

show you what that process looks like I

have my other template that I already

designed I deleted all my reviews I'm

coming to import reviews hitting

upload and once I hit import on the CSV

file that I downloaded it says hey we'll

email you at your business email once

the import is um complete so you can hit

close it's going to be in the process

and you can go to reviews oh cool it

looks like a bunch of them already

jumped in so this has all of my little

writings in here all the images good to

go I think there's like 60 of them that

I found so it'll it'll take a little bit

for all of them to come in but cool I

think that's most of them then we'll go

into settings right here there's a

couple little last minute tweaks we need

to do and then we're done with apps for

a really long time the next apps that we

get into are going to be more of those

mid and late game apps like um SMS

retargeting email marketing way in-depth

data collection with triple whale and

stuff like that but we don't need to get

into that until we are further along

with our brand so right let's actually

go to branding and then go to our logo

and make sure that we download our logo

off CA I think this is going to be my

final logo and when we're downloading

this we want to make sure that we hit

download right here let's just scale it

up to um 1,000 and hit transparent

background so you need to be on PNG for

your file type hit transparent

background and download that then we

want to come back in upload our

file oh it needs one with a 512 Max Okay

cool so let's download again looks like

our original one's fine let's hit

transparent

there cool now we got that uploaded in

there looks like we have our color

chosen sorry once we got our logo in

let's go to display reviews hit the

review widget make sure we're on

grid pages per viw 20 is good review

dates hidden item type can be

hidden um and then when it comes to

sorting so you might see that your um

reviews like once we do our product page

once we're on our website stuff you

might see that your reviews like some

ugly images are at the top and maybe you

want some better images um at the top

instead of like the crappy ones so in

your sorting you can do like newest

highest and if there's one that you

really want to be at the top you can

either like come in here and see which

image it is like maybe let's say you

really like that one Whatever even

though that one sucks you can make this

one have a date that is more recent and

then tell it to cycle in um the newest

ones so all of the images that you like

the most put them at a more recent date

so then those ones can be at the top and

then you can hit sort by newest and that

will help you get the good ones at the

top other than that once we finish our

website it design you can kind of come

back to Luke's and make sure that all of

these Styles the vibe kind of fits like

maybe this one's already set to Black

text but it's based on us having a white

website and if we have a black website

like where like the the website's

blacked out kind of like soulet they

have a blacked out website so when

they're in their reviews they need to

make sure they hit white text right so

you can do the little customizations but

we don't really need to jump into that

until we do our website and fully figure

out like the vibe we want on our website

so we're pretty much good to um save

right here I think there there isn't

even a save thing but let's go to

reviews looks like 61 of them are all in

4.9 Stars got all the images in there

good stuff so that finishes up all of

the early game apps that we need to do

the last thing I want to say is if

you're having any issues with importing

they do have a little import template

instructions thing here so try to solve

that and they also have a help section

if you're you're really struggling with

anything so make sure you get help from

them they're going to be the best people

that can help you if there's any issue

with your import with your template or

anything along those lines some common

issues you might have is like date

issues verified purchase issues or

product handles not being correct so

make sure all of those are correct but

that is basically all we need to do in

the next video we're going to be going

over your product page which is a really

important one we're going to be nailing

down your descriptions getting your

product images organized and absolutely

everything that you need to have a

killer product page and up that

conversion rate so I will see you in

there

peace welcome into the next video today

we are going over importing products and

we are going to be talking about how to

do your product titles images

descriptions skus collections SEO tags

inventory sales channels and all that

fun stuff but essentially what we're

doing here is we're getting the product

on our store we're designing the

template for the store and then in the

next video we're going to be building

like the product page and then in the

next video the website design so this is

like the foundation for everything um

your product page is your main selling

point of your whole brand your whole

store everything you have so far is

based on your product page so this

product page is really important and

today we're importing the products we're

getting all the images the descriptions

ready to go so when we make the product

page it looks absolutely perfect and

another really important topic to go

over when we're talking about importing

products is fulfillment so thankfully we

have the three PL te so we don't have to

like overow and overow doesn't even work

anymore so we don't have to get Dropship

apps that are going to help us integrate

an exact listing from AliExpress to our

website so we can fulfill the products

in one click on AliExpress we don't have

to do any of that stuff so all we have

to do is literally hop into our Shopify

store make that product which we already

basically did which are reviews we had

to do for luks so the reviews are

directed to that product we made now we

just need to like actually do it like do

the product title the description all

that stuff and that's basically it our

fulfillment team is going to be ported

in through a Shopify like admin team

account and they will be able to get

absolutely everything done full

fulfillment full automation they do it

for you and we don't have to screw with

any of these weird apps or AliExpress

which is a huge blessing so without

further Ado let's get into importing our

first

[Music]

product

so first thing we want to do is go to

our Shopify screen hit products and go

to that page that we and right here

interesting put Apparel in

accessories that's actually interesting

so the first thing I guess we'll do is

come do this basically it's Electronics

but um vendor nup that's fine the main

things we need to do are change our

title and with anything that I do in the

Drop Shipping space in the e-commerce

space is I look who is selling the same

product as me who is doing the absolute

best within this industry and how can I

mimic them how can I copy them how can I

be better is the most important question

so the first thing we want to do is go

to Google and type in the most broad

keyword we can that explains our product

so this is a smart cupping device and

the top seller is going to be the person

up here and the person here so

thankfully it's the same person their

relief seems like to be the second

biggest they're paying for Google ads

and what's funny is the Smart cuper

those other guys that I was studying

aren't paying for Google ads and we know

the smart cuper is doing better than

Thea relief and Thea relief is trying to

sell it for

138 oh they they're doing the custom

packaging stuff so good for them on that

but this looks decently bad I wonder how

it looks on mobile see they're They're

copying romatic to a t they're trying it

it it doesn't look too bad this is a

Alibaba image decent popup on the for

the email there not

bad yeah I've already seen this video

this is on Alibaba not bad they got the

Luke's reviews going it's not my

favorite but they're really trying and

they're not doing bad I think they

probably got a prototype oh I see what

they did I think they just edited the

normal packaging and put their logos on

it I don't think when you get it it

actually says they relief so I don't

think they're at that level just yet

lumbar traction interesting so someone's

on the same Vibe as us they know the

cupping device is a good product they

also know this one's a good products

will have to do some research into this

yeah there you can really see the

editing that's super bad they're trying

though you got to give it to them so

I'll have to study their ads and kind of

see what the vibe is but

179 okay 42 I wonder why here it says

138 this must be their an old listing

138 yeah I don't think oh it's for a

four pack interesting anyways the the

top person is romatic and these guys are

copying romatic romatic has nice little

features like this but honestly like

their website isn't my favorite it's a

little bit like Boomer Vibes in my

opinion the shipping details really good

returns specifications that's all stuff

we want to copy their content looks

really good on website but I don't

remember how it looks on Mob I'll have

to check it out but things we really

want to copy are like big testimonial

reviews like this I have people that

seem credible within spaces um the

features I really like I like the

traditional um Revo therapy versus

traditional cupping and the reviews and

stuff I think our reviews are a little

bit better FAQ is looking good didn't

find your answer get in touch with email

satisfaction stuff it really builds that

credibility and through the custom

content you can be like okay these guys

are trustworthy they're going to send me

a good product and ultimately that's

what we want to do our biggest focus is

to give people that vibe to give them

that feeling of oh these guys are

trustworthy free us shipping full

warranty hassle free return we

definitely want this this is huge people

see that and they go okay I'm safe I'm

going to be safe I'll get i'll get my

money's worth and if I don't I can

return it so big big thing we want to

copy there looks like they didn't even

do it see like you can just tell how

this is a little bit more tacky more

cringy the the Vib is not looking too

good there with romatic you definitely

see this and think this I'm going to get

the product like you can picture that

this is going to come it's going to be

high quality and it's going to work so

and you have the warranties the

hassle-free returns and stuff to to give

you that confidence so definitely want

take notes on there and when it comes to

images I want to take big notes there as

well of what type of stuff we want in

there seems like they just got a

ton of images which I usually don't like

I usually like to keep it simple with a

little bit of images I don't really like

that up there um I'm going to check real

quick what this looks like on mobile and

I'll throw up on the screen right here

all right so the homepage is looking

really good actually very very very very

good video reviews these guys are

crushing it

yeah this looks a lot better than I

expected let's go on to the

cupping yeah actually this is fantastic

I think the some people might get

confused with all these buttons here

someone be like whoa where's where's

just the pay

button

[Music]

amazing this is gas actually gas

wow okay so they are crushing it this

looks super good and I want to do the

best I can to copy them with in the most

simple way so I really want to try to

get as close as I can to these guys

without spending like weeks on I don't

want to hire some developer I don't want

to get some custom theme I want to use

the beautify and get as close as I can

possible to this without like killing a

ton of time because I just want to test

the product I want to test out video ads

and I want to make sure I can get

results that are worth building around

this brand right like building this

skyscraper I want to test hey is this

Foundation strong is it good does it

have what it takes but seeing from them

it does have what it takes I'm just

going to need to make sure the video ads

are good so basically in the end of the

day it is worth it it is worth it like

if I had $100,000 willing to put into

this brand or 50 probably need like 20

Max it would be worth it to get this

product in get the brand going get a

custom website and start paying a ton

for like highlevel people to make ads

for me it would be worth it because all

I need to do to outperform these guys

they're proving to me it works they've

set the money up they've put it in

they're getting the sales they're doing

the volume so all I have to do is make

better video ads than them and have a

cooler brand and honestly romatic like I

don't even know what that means so I

think it would be easier to have a

cooler brand with the new cup and really

frame this is like this is called a new

cup this isn't called a smart cing

device it's called a new cup I think you

could take over a market and do that

very easily if you have good video ads

so I know I say that a lot but I do want

to preface that so they're showing me

that this is worth investing into so I

want to try to copy them as best as I

can and ultimately that's what we're

going to be doing with our title with

our description with our media so let's

see what they're doing for their title

the picture looks like they're just

having their brand name with a a

trademark smart cing massagers so let's

do something similar let's do the new

cup I almost want to stay away from

smart but I think I'm going to keep it

in because I want people to change out

smart for new almost like how someone

will say like hey can you get me a

Kleenex when they're literally called

tissues that's just the brand Kleenex

like you want to have that effect like

oh can you get me the the new cup like

pass me the new cup pass me the smart

cup like you want to kind of have that

Vibe so I almost want to get away from

smart but that's something we can do

later down the line with like The

Branding Vibe so I think that's good I

think throwing trademarks in your titles

is a really big key when it comes to

description um we want to copy them and

it looks like they don't really have

like a description they have a bunch of

images a bunch of titles a bunch of

popups and I think we'll be doing a

majority

of that stuff within our web design the

big thing I do want to make sure is in

there is something like this so I'm

going to have to make a very similar one

that kind of fits my red color instead

of their orange and we'll end up doing

that on canva so when it comes to

description I'm going to leave it alone

for now because we'll do a lot of that

stuff on canva and on with the web

design section next thing we want to

jump into is price um we'll we'll get

into media but um put in the cost that

you get this from your supplier this

item cost me $14 from the manufacturer

um from the 3pl team and we want to have

a 3X margin at least remember from the

the sheet we went over so at

minimum I need to sell this for 42 it

looks like these guys are selling it for

50 and then they have like a pro

intensity that's 60 and I'm not going to

do that I'm just going to sell all of

them the pro intensity

version and I think I want to undercut

them

slightly so let's do it for

$49.97 and the reason I say $49.97 let's

do a compare it price at 100 $49.97 so

they're selling at $49.99 this is how

Facebook works this won't affect Tik Tok

ads at all but Facebook has like a a

program within their algorithm that says

if two people are selling the exact same

product so they're selling theirs I'm

selling this same it just literally

has a logo right here that says romatic

that is it it is the exact same product

Facebook will realize that and their

algorithm will go check the website's

pricing and whoever has the lowest price

gets better performance on ads that's a

proven fact I'm not sure the help is

like like the person who has a lower

price I'm not sure the help you get is

like extremely better like it's not

going to be like life-changing but it is

there and it is a fact because Facebook

wants to promote the lowest price

highest value products to their

customers to the people that use their

platform so that is something to keep in

mind but you don't want to like undercut

to the point where you're selling it at

a loss you want to make sure you're over

your 3x I really recommend being over it

um my bare minimum is 42 and we're going

to be selling for 49 so that's that'll

be nice it'll give me an extra seven

bucks that I can spend on ads and having

an extra $7 per cost per purchase is so

nice like that goes such a long way when

it comes to paid ads so having um $7

over my 3x is really really healthy

there giving me a 72% margin and $35

profit per sale so really good there

really like those numbers um we want to

come down to inventory and what the SKU

is it's it's a stock keeping unit it

basically tells your supplier your

Fulfillment company that someone ordered

this product and it tells them what this

is so it's the new cup it's our our

cupping massager it's one unit but if I

had another listing like if I duplicated

this and had like a two pack I would

have to go change my SKU to a two pack

so the Fulfillment and supplier knows oh

this guy ordered two right so they need

to give him two units of the stock so

hopefully that makes a little bit Sense

on the SKU we want to hit hit continue

selling when out of stock shipping we

don't really need to do if you have any

variants like if you were selling this

product and you sold the blue one and

the black one you would need to come in

add color add black done add blue all

that stuff but we don't actually need

that so delete that um because I'm only

going to be selling the red one so once

all these are organized you want to make

sure that you um never change this right

because if we change this all our

reviews won't pop up so keep that the

same for organization like you can just

put like whatever main category it fills

for product type you can do the little

trademark collections um I'm not doing

collections because I'm not selling

multiple products but if we get to the

point of building this out as a Big

Brand then you can set up what

collection you want it to be in there

very

easy you can add a couple tags um I do

believe that Google their search engine

optimization is going to track what tags

you put in so you can put smart cing

device and I hope it goes without saying

obviously put in this stuff for your

website for your product your brand you

can go look up um other keywords people

do like if if you're selling the eyelash

serum or anything along those lines go

look up what other people are calling it

like and what tags they use and stuff

and go try to mimic same

tags that's basically all we need to do

with like little tiny details the rest

of it is designing descriptions and

media so this stuff um I'm not sure how

long this is going to take but I'm going

to be designing all the images and um

setting up a lot of description stuff

here so the first thing you want to do

is open up

canva and I always hit the Instagram

post template because it gives me a 1080

by 1080 size and that's what we want for

all of our product images is a 1080 x

1080 and I basically want to study like

okay what's what's the top guy doing it

show they have the product in use they

show that hey we have custom pamphlets

branding all that stuff this one's

actually big this image instantly cures

any negative subconscious perspectives

of like is this a drop ship or is this a

shitty product some people might not

even know they're thinking that so they

see a video ad they click onto a website

and they don't even know but their their

subconscious is scanning is this a scam

site is this a scam site and when they

see this instantly that voice goes gone

they're not thinking this is a scam they

think this is a real brand because it is

a real brand so having content like this

is really good and lowkey you can kind

of fake it like you could go pay a

graphic designer like five bucks and

they can make fake little PL pamphlets

but when somebody gets the product

they're not going to get those so you

it's damaging to the brand if you're

doing that at scale right like you don't

want to do that cuz then you have a bad

brand image and you're not going to get

repeat customers cuz people are like you

had all these pamphlets you had all

these pictures all these reviews showing

the name on the product the name is not

even on the product there's no pamphlet

it's in Chinese packaging so you don't

want to do that some people definitely

will though like the Thea relief I

guarantee when you order that product it

there's no way it's coming with Thea

packaging on it so so do keep that in

mind I think images like this are good

um this just kind of shows the intensity

and standard um

differentiation red light therapy that's

a really good um visual explanation of

what you're getting I think this is

definitely what we need we need one of

these in here cool so just taking some

mental notes of what videos do well they

did a little red effect there adding it

in this one's big we've got your back

lifetime warranty very big cool so when

it comes to designing product images

this is very very important we're going

to do everything on canva but we need to

go to

Alibaba this is really really big we

need to put in our smart cing device

let's do smart cubing massager I think

that's probably going to bring you the

best results and let's let's click these

we want to trade Assurance we want

verified supplier so these are going to

show us the top sellers for this product

so um 4.8 reviews

27 27's really high that's good okay

this is this is is probably our guy oh

looks like we get a little video see if

this is just completely

bad what are these square ones were are

they getting squares dude this is the

top seller so why we're in Alibaba why

this is good is the images that they

have we know are safe to use because

they're from A supplier they are not

from another store they're not from

AliExpress AliExpress they don't care

they will grab images from other brands

they'll put them in their stuff so when

you get images from AliExpress you know

they're not like fully trademarked safe

and someone can throw a dmca claim on

you and get your site taken down let's

check this one cuz that other one's

actually sketch the fact that they have

a square okay so this is the video ad

that Thea relief posted on their YouTube

acting like it's

theirs it's a decent video it definitely

is decent there's nothing too bad about

it but we want to come in and see what

images we can grab to create a feeling

like

romatic right so let's scroll down their

bio let's see what images they got this

is good because this fits our branding

Vibe already with the red pretty

decent not too

bad yeah images are decent they're not

too bad they're kind of similar to the

other one this might be literally the

exact same listing so all you want to do

is basically come through check out all

these suppliers even if it's a

supplier with no reviews you just want

come check on see CU they might have

some content like this that looks really

good so come through find some good

images and basically what we're going to

do is see which one we want to copy I

think we should make one of these first

so let's let's grab an image that shows

the product like that quick reminder

guys please use the affiliate links

below this course is 100% free and the

only way we can offer this to you is if

you guys are using the affiliate links I

love you guys so much thank you for

being in here I hope you're getting

immense value and let's get back to the

video let's see who's got okay okay here

we go a little bit better that one looks

bad though let's get it really clear

here we

go okay these are pretty

decent decent images I want a very clear

circle like this I want a very clear one

so let's keep

looking that red I don't really like

that red

oh another video haven't seen this one

oh it's some completely different

product definitely some stuff we can use

here okay that's pretty

good I think this explanation kind of

sucks I think um what romatic did a

little

better great pictures though can

definitely use

these see what we can do with

this

oh

interesting let's see if we can take

out little blurry not my total favorite

let's see if we can remove this

background we definitely need one that

we can remove the

background lowkey if I really need to I

can just take a picture myself

of anything I need um which is really

nice that's why I recommend getting um a

product to your house I can take a phone

video import it to AliExpress very

quick we could do something like this I

think that could point to the things

even though it's a little

bit we need just the image without the

lines yeah so they just grabbed this

picture and and blacked it out and put

thorough

relief let's see what we can do with

this

try to make the sizes

even load up pretty big try to throw

that in the

middle let's see what we're copying

pressure release pause let's get the

same text we have from our logo I'm

going to pull my logo up so we got the

logo here let's take this exact same

font

cool so we got these um built in um and

the next thing we really need is like

these little icons so let's see if we

can try to make our own basically just

need

these see if we can get a pressure

one something that looks similar ilar to

that we can try to find like a weird M

or we can just make it out of lines

which I'll probably just end up doing

that so attempted to make um a version

of it really doesn't look good so I

might just stay away from trying to

create the icons cuz the I don't know it

looks really

bad we can definitely look up other

icons though like power icon we can

easily find right

here see where they can placed it next

to it

and we can do our brand red color which

we can grab from our

logo copy

that paste it into our

color have that in the middle the word

power looks very

fake that's weird the word power does

not look right oh but we also need to

keep the same fonts size

31.9 oh cool suction strength yeah I

think it's going to be really hard to

mimic all of these so I'm not going to

specifically do that but let's get some

lines

in let's do the background

remover that'll be nice give another

little design element to it of having it

go behind and I know me showing you guys

this doesn't really translate to your

brand but I want to show you exactly

what I'm doing so you can mimic it in

your own way so it's going to take a

little bit of initiative on your end but

I'm just trying to copy these guys and

make an image that showcases what this

product is going to do for them and

that's what you're going to need to do

with whatever brand you find that um is

kind of the leader in your

industry

and canva um is very self-explanatory

you should be able to come in here and

do everything you need to and figure it

out not too hard of a process to manage

but what I'm going to do is basically

create all these little lines like this

that go to each one of the little

elements and then we'll look for like a

product background which I think you can

literally

type product background and there we go

so we can find some really cool ones

we'll go to photos let's see what they

have they just have like a straight up

just like background like literally

probably this and what's what's nice is

like yes this is such a close copy but

they can't come after me put that two

back um let's actually scale it up a

little bit

more maybe maybe we can try this let's

see what this one's looking like for

us put this to

back see if we can get get this one

looking

good yeah I don't think we can unless we

make it

huge because it it doesn't look like

it's going to be sitting on there like

even if you throw in a

shadow it looks too

big this one could be

cool yeah just the angle that this is

sitting doesn't really help us out with

this so we can just kind of find any

background that looks

decent something that's maybe in our

colors or just something like this but I

think I'm going to go for

this it up a little higher just a little

background radiant let's grab a shadow

and this is the effort level that you

guys need we go to Graphics you guys

need to be um performing in this level

with all of your images they need to be

this quality they need to have the

background stuff they need to do all

that make sure it's behind looks a

little

off center there we go I think that's

good um you need to be doing this

because this is the only way that people

know that your brand is good is through

your content you don't want to throw up

shitty content cuz then you're a shitty

brand because they only know how to

measure you based off what you show them

which is your content so you want to

make sure it's really good um let's copy

this

over cool so you can obviously see how

this looks a lot better than um just

some like kind of bull crap we could

have whipped up in like 2 seconds um we

really want to have that brand and feel

you can make your Shadow a little bit

less

intrusive um you can just very instantly

see that this has a better vibe to it um

it showcases what's going on I really

want the icons maybe I can go to Google

images and see if there's some sort of

icons or something I can grab somewhere

see there's so many I smart they can't

do that you can't put I in front of it

there's them using that that's a that's

a decent video but this isn't a product

that's not the same product this is $180

custom designed one by a company called

ACH way so it's just like there's so

many shitty drop shippers

but yeah I don't think there's going to

be a place I can find the icon so can't

get it exactly but I think this is

really good this will be one of our

first images so let's download this one

um PNG and make sure we don't do the

transparent and keep it at

1080 then let's go into see the next

image we want to make so we could make

one like this put some text on

it let's go for a red light therapy

let's try to make one of

those so I just made a copy of this one

and we're just going to delete

everything we can keep that same

background if we want and I found this

image online this one's going to be

really good let's try to do the

background remover on it and I think we

can use this for red light therapy and

make our own cool version of Let's go to

it this image um with this right here

showing like a red pulsing light coming

from the middle I think that'll be super

cool so let's throw our shadow

on I think that's a good size maybe kill

it a little bit make it a little bit

more dry and let's bring everything up a

little bit more I like to drag in images

like this get it right to the corners to

make sure it's centered cool so let's

look up red light we'll go to Graphics

that's a little too much I don't want it

to look like very edited cringe like

like some from Marvel movie

and that looks really intense too let's

just do nice pulsing not pulsing but a

nice little light there um we want it to

kind of only AFF the middle area so we

need like a big one maybe we can do this

not this one where was it something like

this but just tone it down a

ton that small in like the

center the main thing you want to do

here is like still make it seem

realistic see like what that red in

there doesn't look realistic that looks

kind of weird but you didn't really

notice it right until you start looking

so doesn't need to be like some overthe

toop Flawless edit you know like you

could do

some

something along these

lines I think that's more of our vibe

that looks a little bit more

professional um I can also look for

other images maybe this one's not the

best maybe like a more upright image all

right so I also found this image at the

bottom and I'm going to make a

comparison you can just hit um duplicate

page to get another version of your same

background and you can kind of mess

around with it so yeah I think I think

this is definitely going to be better

cut this in make sure we're getting it

centered based off its

lines I think that looks a little bit

better fitting and then let's try like a

red light

beam because we need something okay

this could work could maybe get rid of

that

and okay I think that kind

of I think that definitely gives off the

vibe we're going for maybe a little red

glow in the center make it um really

transparent I kind of like what that

does and then we need like a beam like

this like some sort of like the light

projected out like this but

red I really wish we could get that

red okay so I made this little image red

light therapy I think it's pretty good

um I think we can potentially mess with

different backgrounds I don't know how

much I love this um background so let's

look at product background

images go to photos see if we can maybe

find a better

one it seems like a lot of these like

shadow type ones do really good let's

hit it to back I don't think it conveys

much of like red light

therapy um we'll have to copy the exact

red

here yeah I mean it's it's good it's not

bad a little bit better maybe we can

throw this

bold let's keep playing around with

product background images see if we can

get something can also look up red

product background images just don't

want like something

overbearingly um as you can see we're

we're trying out a bunch of different

things I think this one might convey the

most like kind of trust and

professionalism it's hard though and you

do want to take a lot of time with these

product images guys this is something

you cannot cut corners on this is

something that proves if you're like a

shitty drop shipper if you're an actual

brand so we need to really spend time on

this and take note of what they're doing

doing they have a little red light at

the top maybe we could do something like

that and really make sure this is

something that's um professional

something that's um really good that

portrays our brand um in a nice lighting

and so it does take a lot of time and

you do want to take time on

this I'm kind of liking this you can see

like this kind of looks professional

like this does not really look too bad

maybe maybe that does but you can come

up with some pretty impressive stuff

guys like this is literally just a bold

version or the normal version and then a

bold version of the text and I just kind

of played around with the letter spacing

line spacing and stuff like that um I

put it behind the product maybe make the

product a little bit

bigger red light therapy you want to

make sure they can read it at

least ra that up

and you can you can make stuff that's

decently impressive um very quick let's

try to make it all just a little bit

smaller and you don't really need a ton

of experience like I just grabbed the

image background removed it put some

random lights put a shadow played with

some text put some light up

here and like I know this can seem hard

and this can seem complicated oh I don't

have a Creative Vision dude I just

copied that like I'm literally just

making speaking a version of it

like you don't have to be some genius

you just got to put in some effort and

time you know and just kind of think of

other ways you can mimic what they're

doing with the tools you

have cuz honestly in the end of the day

content is pretty easy guys like this

stuff is pretty easy but just have some

creat ative effort I mean you don't got

to be some crazy dude with highle skills

but just put some time in put some

effort in and just show you care you

know make it seem like you care put that

effort in maybe we can Center that out I

think that might be a little bit easier

and then it would make more sense for

this one to be red so where's that Red

Shadow this

one but then

our background image

maybe we keep the

block I still think there's something we

can do to give off that red light Vibe

more okay the white looks

bad let's let's make this big get it

like a full

size I think that's good let's let's end

it off with that let's not go any more

crazy I think we can do a better

background image

though let's look up a red

gradient that looks pretty

good okay I think I'm liking this

one so the only thing that's kind of

missing is like a logo in the middle so

let's go grab our

logo we will need a white version of it

throw this in here so honestly guys this

is the stuff that kind of differentiates

me from most of these drop shippers is I

put time in my content I really make

sure um that my looks good before I

start running ads and that's why my ad s

perform better is because of stuff like

this so I might just keep the logo nup

like this um because it it's just hard

to keep that icon in the

logo then let's add a shadow at the top

make sure it's all the way in the

back cool I think that is pretty good

and yeah we will we'll end up with that

that'll be our second image something to

keep in mind now is this image doesn't

really look the same Vibe as this one

which is okay because they have their

white background they have their black

background but it's good to at least

like make a copy and you can come and

copy this background over

it and just kind of see the overall Vibe

and see if you want to keep the one you

previously made or if you want them all

to kind of have this vibe in this

background because I I think that might

look a little bit

better this is why playing with colors

is so important and I know this is a

long video I know you guys like I don't

want to watch this guy just

design product images when it doesn't

even make sense for me I'm not even

doing this but you need to watch this

and you need to see the details of

everything that I'm doing you really do

because this is the stuff that makes me

different this is the stuff that makes

me have high success levels

when it comes to running ads and decent

conversion rates and everything along

those lines is because I put the time in

right you know the Abraham Lincoln quote

that I talked about of if you give me

four hours to cut down a tree I'll spend

the first two sharpening my axe or

whatever the numbers are in the quote

but it's really good to have variations

of black one and white one to kind of

like see like scroll out look back which

one do you like the most which one do

you think looks the most professional um

and it's kind of hard so usually I'll

keep um the different versions and kind

of see which one I like or show people

and um have them give me opinion because

usually when you make a design you don't

have the best thought process or the

best um perspective when it comes to

judging which ones are better usually

other people will so that is another

kind of design element and little secret

that I'd like to share with you guys but

I know that watching this is probably so

boring and um a lot of you could have

even given up and not even you already

stopped watching but I think the bottom

one looks better top one also looks

really good I might just keep the top

one but you never really know until you

design them so um it's really important

guys don't cut corners on this watch

this all the way through see the stuff

that I'm doing so you can do it as well

um for your brand and really just don't

cut corners on

this forgot to add this in um I think I

am going to keep the top one but I

forgot to add like the easy to use

controls thing and when you have

multiple Pages make sure you deselect

them and just download the page that you

want so I need this one to replace the

previous then we need to um take a

couple more

images you can really see how this um

red light therapy one pops crazy good

image and that was so easy to make like

truthfully that was not hard this one

pops as well I think it looks really

good

um also really important to make sure

that you're always adding in branding

elements to the images like this like

new cup like that um really

translates into like building trust so

I'm am going to redownload this one one

more time cool so I think we're going to

put um the new cup stuff all oh that

one's

off okay so I really like the the look

of that I think we're going to put new

cup um on every single image we make but

these look amazing guys like you can

tell this was not too much effort it was

really quick and yeah you can do a lot

with canva and you really don't need

that much skill um the next one I think

we need is a inuse image so let's see

what we can find online okay guys so I

found this image um of someone using it

um on Ali Baba and just took the

background out of it um let's make this

black I want to use this and be like

self application something along those

like you can put it on yourself um very

easily so um I definitely want that for

this one quick reminder guys please use

the affiliate links below this course is

100% free and the only way we can offer

this to you is if you guys are using the

affiliate links I love you guys so much

thank you for being in here I hope you

getting immense value and let's get back

to the video all right boys we're back

and I basically took a break I've like

been to the gym I did a cold plunge I've

been working for hours and stuff but um

I got the images done so let's view over

them really quick we got this one with

the new Cup logo this is going to be the

Final Logo keeping it super simple then

we have the simple controls pressure

release heat intensity power suction

strength new cup easyuse self

application these are all images from

alib Baba that I cut up and made new cup

red light therapy 30-day money back

guarantee so I think we're going to

stick with just these images I might

make more but these are based off of

romatic and I know those videos were so

long so we got this one mirroring that

but I hope it showed you some details of

like what my workflow is like how I find

basically inspiration and find people

that are doing good and just make it

different so we got the frame for frame

copy right there let's go to this one we

have my version simple controls little

new Cup logo then this one I kind of

just like made up I guess this is the

one that's similar but I just kind of

made this one up I thought it looked

really nice red light therapy we copied

this one honestly I think I might like

mine a little bit better but they're

both they're both pretty much the same

this one 30-day money back guarantee

showcasing the product someone using it

and then I just put a tile background

back there all of these are like I don't

know if you guys I've been doing this

for a while so I don't know if someone

thinks this is like super impressive or

super simple but this stuff was easy I'm

telling you it was really easy this is

all content from Alibaba you just put it

in I'll show

you it's super easy guys I just looked

up background image for tile I found all

of these made him the same size remove

the background put a little Shadow on

them did some text grabbed a check mark

put my logo on it super easy this is the

only one that was maybe like a little

complex with like little lasers a shadow

a red background and then the logo with

another little Shadow behind

it then this one I mean this is crazy

basic guys like it's just a background I

even put a shadow on this one oh I guess

I did it's super basic stuff guys and

then this is obviously literally just an

image with um the logo up there so

obviously when it comes to description

we're going to have a ton of more images

we're going to have like um some of the

dropdowns FAQ and all that stuff so I am

going to leave description out of this

video it's already been extremely long

and I'm going to go over it when I do

website design because there's going to

be some elements that are done on the

website itself like a drop down FAQ will

be done on the website it won't really

be done in my description so I'm going

to personally save the description for

last because I don't know what I'm going

to do on the the website versus what I'm

going to do in the description so we

will um go over all of that stuff in

some of the further videos when we do

the website design but when it comes to

the actual product page itself for me

that's all I'm doing the only thing is

um The Meta description and that will

automatically populate with the

description in here it's active it's

ready I can show you guys what it looks

like so far this is just on the basic

debut um debutify theme so obviously

nothing is like tailored in but you can

kind of see FAQ is already populated in

reviews are populated in from our

Instagram we're going to put our

guarantee here and stuff and honestly

like just the basic template you get

from the Enterprise version is really

impressive like the fact that I only

made a product and put images in and it

already has like this layout and looks

this good is super exciting so um we

will get into all of the rest of the

stuff in the next video when it comes to

like product pages or in the next couple

videos but that is it for this one for

your action steps just make sure you're

making really quality images guys this

is the Vibe of your brand you can see I

did white red white red white and you

guys really need to have this

storytelling Vision with what you're

doing and you really need to make sure

it's high quality it's professional and

it's presentable you want to be able to

show this to a boomer and be like do you

think is this is a real company it's a

great thing you can do go to your

parents go to um even your grandparents

go to anyone that's kind of older that's

not like super aware of e-commerce of

Drop Shipping of what's trustworthy what

isn't like someone that's a very Blank

Slate they have no real idea what's

going on and boomers are probably the

best show them your website and be like

hey what do you think what do you think

of this is this trustworthy I've been

the best thing you could do is go up to

him and say hey I've been having a lot

of aches or whatever your product does

for example for mine I'd go hey I'm

having a lot of aches do you think this

product would be good like have you

heard about the new cup and just see

what their thoughts are they be like oh

this looks like I would never buy

from this and you're like damn I got a

lot of work to do or if they're like oh

yeah this looks pretty good then you

know hey that could be a potential

purchase they don't think there's any

red flags but test it out obviously with

your full website once it's done but

with your images definitely get your

friends and Family's thoughts on each

one I think these are great honestly I'm

really excited with them really happy

with them we'll add in tons of more

content and I will give you guys my

examples of every piece of content that

I make give a little walkthrough of how

I made it and all that fun stuff so I

hope you got a ton of value out of this

one and I will see you in the next one

peace and love

boys all right boys now that you have

your product imported it's time to jump

into the website design and this process

is a very long process it's very tricky

there's a lot of ins and outs of it and

if it's your first time designing a

website it's kind of going to be like

trying to set up some huge Furniture

item from Ikea and looking over a very

broken instruction manual that's kind of

what it's going to feel like but we have

some really good news to help you

navigate this process and ultimately

there is something that is very exciting

and is going to give you guys a ton of

value within this video and going to

help you with your website design making

it a very simple process so that is what

we are going to be jumping into today

I'm going to go over some good website

designs I'm going to show you my exact

website design reveal a fun exciting

little secret of some extra value you

guys are getting and basically just show

you how to get your full website up now

we might have a part two version of this

depending on how long it takes I don't

want to have some hourong video or even

longer so without further Ado let's dive

into website

design

all right guys so you are joining me in

the computer now and today we're not

going to have any video in the corner

since I record this in 4k it is very

huge files and I don't want this video

to have some huge file on it when I'm

essentially just showing you how to set

website stuff up so we don't really need

it so the first thing I want to do

before we actually jump into the

designing process is going over again

exactly what I'm copying what websites

I'm setting up and what attributes I

want in my website so obviously romatic

is the guys I am using as my model right

I am trying to mimic these guys the best

I can so when it comes to their homepage

when it comes to their product pages

their website reviews all that stuff I

want to have something that's really

similar and what's really amazing is I'm

pretty sure this is designed on the

debutify Enterprise theme so we can get

pretty similar to these guys they also

have like paid a professional graphic

designer to really like make amazing

content and they've probably paid a de

beautify web designer to create specific

icons to really format and integrate

this art in a way that is custom even

though it's still just on the debutify

theme itself but it's good news because

we can get very close to this so quickly

just going over their um product page so

going over their product page they have

a buy 1 2 4 and six option they have a

standard and a pro version but I'm just

selling one that um has both of the

features they have some little features

here they have shipping returns

specifications some cool content some

reviews some features some comparison

stuff some reviews and an FAQ and

ultimately we want to get our website to

this as like a final product but we have

to remember that they have teams right

they've been around for a while they've

built this product up they've got sales

and reinvested the money for like custom

designs and a ton of things like that so

another one I wanted to show you guys is

golf daddy we've already been over them

but just taking notes on certain website

features like this homepage AG is

gorgeous it's so clean the graphic

designs like how it switches on the

gradient the colors the videos they

really put some time and money into this

and ultimately they didn't start out

with this right they leveled up to it so

taking notes on some features find some

people that are doing good another one

is bleam Bam's another great website

there's is very simple very easy I'm

pretty sure bleam and golf Daddy are

custombuilt websites like I don't think

it's even based on a theme but again

it's pretty basic basic stuff right

pretty basic stuff there's nothing too

crazy going on the bleam website isn't

my total favorite but it's definitely

good I think golf Daddy's my top

favorite for me specifically but notice

how they have really good content really

simple like here's a couple images and

then you use the description the under

area to kind of give the selling points

right and you just give a couple little

images up here for like the lifestyle

the vibe a little bit of info very clean

very calm website nothing's like over

the top nothing overbearing or crazy

then we also have Miracle made which

makes sheets beding stuff basically they

have a good website as well so this is

just another company you can take notes

on for attributes and little things that

you want in your brand but again it's

most important to find the top guy in

your industry find the top person the

one that you're directly going to model

and then find some other ones that you

can get some little ideas off of as well

so if you can't find any definitely use

these four as a little bit of a

framework of what looks good what

converts well cuz these are all brands

that are doing very good for themselves

so good stuff there make sure you guys

are mimicking people that are successful

but to get to the good news is I have

already designed a website and you guys

can literally oneclick download this

website and import it into your store

which is crazy exciting so this is the

new Cup website and keep in mind we're

on the desktop version the desktop

version is not where we're sending

customers right we're getting all of our

customers quite liter all of them from

social media where people are going to

be on their phone like 99% of people are

going to be on their phone so keep that

in mind as we go through this website

because it's not optimized it's not

really like specifically designed for

desktops so we have some big art here

that I made up we have a little welcome

to New cup we have the product coming up

here we have this awesome newsletter

with some cool content in there 10% off

when they sign up their email and it's

all functional so when you put in your

email it sends you your 10% off code we

have some features right here just like

romatic we have the buy one24 we I

didn't add a six option cuz I highly

doubt someone wants to buy six of them

but maybe it's a good thing to put in

it's definitely something I consider we

have a moving add to cart button we have

the returns specifications shipping

details cool little image here some

testimonials and FAQ our guarantees and

yeah it looks super good and simple

we'll hit shop up here and you can kind

of see the exact product page itself but

again keep in mind this is designed for

desktop when I show you the mobile

version it's going to look a lot better

so I'm made this custom art that you

guys have seen for the product page

itself so make sure that you have your

product page done in the sense of having

like the images organized and I will be

showing you basically the rest and how

to easily do it we have all of our

reviews in make sure you have those we

have the FAQ the testimonials and then

the guarantee but when we jump on mobile

it's going to look a lot better and when

you hit add to cart you get a popup of a

lifetime warranty upsell for only $5 to

get a lifetime warranty on your new cup

so super cool here this is going to help

give you an extra five bucks per sale

then we have a $15 away from free

shipping so if someone wants to buy

another new cup it's going to

automatically give them the buy two

discount so they're not paying 100 bucks

right they're paying 80 cuz that's the

buy two discount and then they're paying

the $10 for the two warranties but they

can just have one warranty if they want

or they can get a warranty on both of

them and they have free shipping now we

have our guarantees in here we have our

quick links all of the info they need we

have a little about us looks really

professional we have our virtual phone

number number in we have our email

address everything looks really

presentable and clean then you hit

checkout and you have the little logo

and a quick easy little checkout process

other than that we have like a little

hour story which is literally just

something I whipped up easy with the

little guarantee there a little contact

page and we're basically ready to go on

this this is a store that I would easily

run advertisements to but let me quickly

show you it on mobile all right guys so

we are in the Mobile homepage you can

see the art looks a little bit better we

have the product page homepage basically

looks the same the signup looks way

better so this is optimized for mobile

all of the debutify features are

optimized for mobile which is perfect

that's exactly what we need 10% off new

cup your first new cup I think this

looks absolutely amazing the FAQ they

can scroll through get any questions

answered and oh you didn't find your

answer get in touch and then it sends

them to ooh looks like that button's not

working properly interesting that

usually sends them to the form I'll have

to go fix that real quick then we have

our warranty and guarantee stuff down

here but the most important thing is

let's go to

shop so this is the product page

designed for mobile you can see

everything looks very clean very simple

organized they can hit returns tells

them about the returns process

specifications of the new cup shipping

details frequently bought together this

is another version of showing them the

upsell so they they can see that oh I

can get a lifetime warranty for only

five bucks so 55 bucks for this product

to be insured forever then this is the

part that's only on mobile this part

looked really bad on desktop so I have

it set up in the back end to only show

up on mobile this is my kind of

Storytelling process similar to what

Revo is doing in their product

description so here is the content this

might look super professional and over

the top of this was really easy to make

looks like one seamless large image that

tells a story very good stuff there then

we have our reviews we have all reviews

right here they can hit show more

reviews then we have the FAQ the get in

touch should work here yeah it works

here I'm not sure why it didn't work on

the homepage easy fix though then we

have our warranty stuff there but we'll

go back they can see the testimonials

the don't take our word for it here from

our returning customers can see those

reviews the all new new cup new cup

guarantee about us and then the whole

time we're scrolling we have that sticky

add to cart then this is what the popup

looks like on mobile extremely good we

hit claim offer there we can see oh I

could get free shipping if I just buy

one more so people hopefully will buy

one more they'll get an automatic

discount code they see their warranty

they see they can get USA based customer

service a hassle-free return a one-year

warranty automatically and then the

lifetime warranty if they want it and

100% satisfaction guaranteed which is

extremely important and this is why we

can't sell crappy products we have to

have something we're confident in but

ultimately the reason this website's so

good is the color combinations and the

content that I've made up so super

simple easy clean website there so as

you guys can see the website looks

really good on mobile I'm going to

quickly go in and fix the issue with the

FAQ and we will jump into showing you

guys how you can literally download this

website for yourself you are literally

getting this exact website theme you can

copy it download it and just literally

upload it into your own website and all

you have to do is come in and change a

couple little things change the images

add in some discounts add in the menu

options right here change your

information basically putting your email

your little virtual phone number the

things that you want to say welcome to

your brand and then just switching out

the content super easy so you guys are

literally getting this exact website

design all the icons everything this

took me a day and a half to make just

because I really spent a lot of time on

the content the content's the the easy

part I could have done this website in

very fast just from past experience the

um content is the hardest part I'm

sitting on canva and designing all these

let's go to the FAQ here and see what's

up with this okay so it looks like the

button link is missing right here so we

literally just go to pages and contact

and that's it super simple DB5 is really

easy to use but let's get into the

process of showing you guys how you can

upload this website and literally get

this exact same design completely free

for yourself all right guys so the first

thing you want to do to be able to

integrate this entire website design

into your store is to first go to

navigation and we need to set up the

main menu and photo men menu to be exact

copies of this so let's hit main menu

and we want to make sure that we have

home in here which goes to our homepage

we want to have shop that goes to our

product then we want to have our story

and we want to create a page on our

story so how do we create a page you

basically just open up pages and you

create a super simple easy page you can

just basically copy my story switch it

up a little bit and then come in and add

that page through this so we'll go to

pages and just click our story that we

made in the page section super easy then

let's go to this one the contact page

hit edit here and again we want to just

make another page that's the contact

page but I think to beautify already

makes that if it doesn't make it I'm

pretty sure you can just go to pages and

there should be like a Shopify contact

one that's already made so really easy

there to show you again really quick the

our story is just this you can copy it

and then we'll make a big header image

I'll show you how I made this one and

you guys can just put your header image

in the story thing so I'll show you the

page real quick the our story one I just

inserted the image at the bottom just

wrote this up and then just made sure it

was centered that was basically it when

it comes to the contact page I'm pretty

sure this was made for me yeah this was

made for me Shopify either makes it or

deify makes it so just make sure you

insert that then let's go over the

footer menu really quick this one's

pretty easy again we just want the

contact page at the top our refund

policy so how we get that is we go to

policies at the bottom and we just do a

refund policy want to make sure we do

that with our privacy policy shipping

policy in terms of service in this order

so kind of hands out like that this

these ones are the same size but we like

that little design feature it looks

really good then we want to hit save

there and the next thing we want to do

is go to discounts and we want to create

a 10% off code and make sure it says 10

off percentage put 10 specific products

for our exact product and then keep all

of these settings exactly as mine are we

want to create that and then we want to

make sure that we um have this imported

in the website so now when it comes to

fully getting this website this design

design that popup all of these features

directly integrated into your website

all you want to do is go to your online

store and just like we did to get the

normal de beautify theme we're going to

hit add theme and we're going to do

upload zip file and you're going to get

this ZIP file through scrolling below

this video on the course website scroll

below this video in the description

there will be the new Cup website zip

file you want to download that then you

want to hit add theme here and get it

uploaded into your website so we got the

zip file right here we want to hit

upload cool so we are waiting for this

to upload in and for me when I enter

this website it's going to look the

exact same right because it's using my

product page it's using all the stuff

that I've designed so if I go hit

customize and go inside of it it's going

to be fully exactly ready to go with the

same header art with the same everything

right because I already made all this

art right my discounts are going to to

work all of this stuff is correct for me

because it's using my information so

what you're going to have to do is come

in and change out all the images okay so

we want to go in Click the image super

easy just hover over it Click Change out

the image to your header info we want to

click right here welcome to put your

brand you want to make some changes to

this to make sure it applies to your

brand you want to have your product come

up right with your product images then

we're going to have to go and switch out

these

right to make them apply and we're

basically going to have to like kind of

scrub the website clean of any new cup

stuff and switch it over to our stuff so

when it comes to testimonials right we

want to click in this I would change the

image and I'll show you how I did all of

this on canva really easy switch up this

to be some self-written thing that you

make about your product make sure you do

that for all the testimonials then you

want to go to the FAQ make sure you

switch all these like warranty switch

all the text inside all you do is hover

it you can see warranty here new cup

warranty then you can scroll down and

see shipping times which is referencing

this one change all the text and you can

go down and see all of the different

FAQs and you can add some in you can do

a ton of different stuff um you want to

come down to this guarantee section

let's see where the guarantee is right

here okay so we have this a little bit

of how de beautify works is you have

template which is the page that you're

on right so on the homepage template you

can go to product hit default product

then you have your product template but

below this is a lot of the features in

different settings that debutify can do

so um let's go back to the homepage so

even though your guarantee is up on the

website it's it's being referenced down

here because your guarantee goes to all

of your pages goes to your product page

your checkout page your add to car all

that stuff so we want to hit our

guarantee here and we want to change up

um some of these um icons if you need to

but um hassle-free returns 100%

satisfaction guaranteed USA based

customer service free onee warranty you

should keep all of these and what's cool

is when you switch your colors CU maybe

your brand goes off the blue color right

so you want to go to Colors switch all

these up so anything that's red make

blue right or do your color of your

brand and just kind of play around with

these so to to give a brief explanation

announcements is um the stuff up here so

changing any colors you want to mess

around with the announcement section

page covers everything that's in these

like middle sections so this is all page

and then boom this is footer right so

footer is down right here to change

colors for um page this would be like

your homepage your product page your add

toart page your checkout page all there

and then we have this thing called

drawers so drawers are like popups or

like forms little things that people

fill out um I don't think

my it might pop up here my email the

email popup that says 10% off your first

new cup that is considered a drawer okay

so when you're changing colors on the

drawers um it's affecting those so you

can take some notes on mine on the form

elements on all of them I added

gray form elements this one's darker for

some reason it should be

light we go light gray and yeah

basically just did like slight different

shades of red some are a little bit

brighter some are a little bit darker

but it's essentially the same one brand

red color I have some text that is all

black some texts are white like the ones

in the footer right so if we go to

footer and can see that text is white

buttons are black form elements are gray

so you guys are going to have all this

colors and basically if you're a blue

based brand then you just switch all

these Reds to Blue basically and you'll

be ready to go it's already set up for

you which is super super nice so aside

from from that I'm going to hit save

real quick the first thing you need to

do is is fix up this homepage so you

should have the menu options all the

same like this and they should be

already fixed up right you should have

already made the story the contact page

the shop in the menu navigation should

have already been set up to your store

or to your product um let's see what

else you might need to switch these

emails and phone numbers you can just

hover

them I don't know

actually they these should autop

populate from your store so you should

be good there your footer policies and

everything should be organized that

should be done so the main thing is just

getting your homepage content organized

right the image the

text then this right here is pulling up

featured product so it's pulling up all

our product info so you haven't done any

product info so this will probably be

blank but um when we get to the product

stuff I'll show you guys how to switch

out all this but don't worry about it

for now then we have this image it's a

featured image so you can see everything

here we have a featured image so to

mention all of the features that are in

here on this homepage we have a first

thing that's featured content that's

just blank I didn't do anything on this

and it's only showing on mobile because

when we switch to desktop it doesn't

have that spacing right and the reason

I'm doing this is because the mobile and

the desktop version are different this

image is on a slideshow that only shows

on desktop I have a slideshow image here

right there's the image only showing on

desktop so when I go to desktop it's

showing this image you see how it's a

little bit cropped it's a little bit cut

off because it it had to fit the correct

Dimension sizes so if we go look at

this the desktop size recommended is

3,840 by

2,160 okay and then if we go to the

mobile one which is this featured image

only show on

mobile this one needs different settings

right so we'll go back to the slideshow

the slideshow is weird it's not

formatted to fit perfectly on desktop

and mobile so for the slideshow it looks

really good on desktop so we have it

only viewed on desktop but for the image

to look good on mobile it doesn't look

good in the slideshow so I'm on mobile

so the slideshow to get this big banner

to to look good you have to only do it

on desktop cuz the mobile version looks

really bad when I add in this image on

mobile it's really cropped it looks

super stupid so what we had to do is add

in a featured image below that's only

showed on mobile it's on full width

right cuz we do full width it's like

cropped in like that so we want full

width so it takes up the whole thing so

basically all that you need to know to

make this look good on yours is go to

slideshow hit slide right here and make

sure you're creating an image with the

canvas size of

2160 by 3840 right here 3840 by 2160 and

make sure you're making an image kind of

similar to this one right product in the

middle maybe people using the product on

the sides and then just some little

different angles of the product itself

with transparent backgrounds and just

some fun text pretty easy to make but I

will show you how I made them so you

want to add your desktop one into the

slideshow and then you want to add a

your featured image this is your m one

it's already programmed so you guys

don't have to mess with any of this

stuff but you want to add this image in

and then this image is based off these

Dimensions the mobile image you make is

2160 by 3840 so let me show you what

that looks like in canva okay so this is

my image this is a 3840 by 2160 this is

the desktop one okay and you can see

really cool up here we have a a picture

of the product this don't forget us come

back very cool here this is my header

image 4 desktop right and it's pretty

simple so I'll show you guys what I did

we have the red light therapy this is a

piece of content I built for the product

image right it was already here so I

copied this pasted it in here it's all

transparent right because we have the

feature to do edit image background

remove right there which makes it

transparent I put in a really basic um

like

brick

pattern really simple easy right here

you can go to photos just grab one find

something you like but this looks like

tile in a bathroom and I kind of liked

this one you can look up white pattern

you can look up a ton of things to find

um different stuff that you think looks

good but um this was what I ultimately

landed on a simple background I had

these images from Alibaba I added in

little white blurs to make it look

transparent with the white

background right so this one was two

images I had to put

together control Z there but you have to

get a little creative right these were

just product images from AliExpress

itself that I took a transparent

background on and then I put a shadow

beneath them you can just look up

Shadow go to Graphics first one

there you can see I also did one here

and I made it a little bit more

transparent I just looked up red little

lasers right here just another

transparent image and yeah just to make

them blend a little bit well I added in

some blurs to make it kind of all go

together if you're interested in the

fonts this one is now bold this one is

just now this one has the extra bold on

it pretty simple right it looks really

good but essentially this is nothing

crazy very simple basic stuff a little

background some text this was just a

little something I whipped up quick

little red lasers to do the red light

therapy enjoy the relief you deserve

just some fun little text that fits in

with the brand just some images of the

product and we're good to go so this is

the desktop one and this is the size 380

by 2160 so let's see what we need for

the mobile one we'll go to featured

image or no we'll go to slide then the

mobile one 2160 by

3840 so guys to break down everything

that's in this homepage template the

first thing we have is um it's a little

bit confusing using cuz we have a mobile

version and a desktop version some

features are only visible on mobile like

this featured content bar that's empty

is not on desktop right so for you to

make yours look like this and to to

switch out all the content with your new

content there's a couple things you need

to know so we have a

slideshow the featured content's Blank

That's only showed on mobile right not

on desktop then we have a slideshow

that's only showed on desktop because

this slideshow looks good here but when

it's naturally converted into the mobile

version it looks super blown out and

weird so the slideshow only shows

desktop and then we have a featured

image that only shows mobile so there's

separate things that are creating like a

desktop version and a a mobile version

if that makes sense so to get this image

the dimensions are 3,840 by 2160 pixels

and you basically just want to insert

the image once to make it up on canva we

got the sizes here 3840 by 2160 we have

our big image here and I'll explain how

I built it how I made it to break it

down for you guys you just want to come

in and insert it in the slide in the

background image desktop and then you

want to go to featured image and import

the same one here on the mobile version

the settings are already made for you

guys it's already ready to go you just

need to insert the image so how I made

this image is actually really simple

even though it might look a little

complex also really cool we have like

the product up here with like the please

come back don't forget us you guys will

automatically get this you'll just have

to switch out the image so it has a

picture of your product and we'll show

you how to do that so in here this is

pretty basic guys all I did was look up

like a white pattern cuz I knew I wanted

a white background but something that

wasn't like over the top and I just

found something that looks good I'm not

sure what this exact one was you can go

to photos look up stuff and keep going

until you find something you like could

have been that would have looked great

as well um but this one just looks like

a bathroom

and um I don't know I really like the

look like a like bathroom tile all I did

was grab these images off Alibaba you

can see this is just an image that I did

the background remover on then this one

I had to pair together because it was

too big I grabbed it from copy and

pasting off the bio of an or the

description of an Alibaba listing and I

just took the background remover on them

and then uh use the background remover

and then I just use these white blurs

you can just hook up white blur

go to graphics and it was um this one

and I did these to kind of make the

image feel like it's not so square right

that doesn't look as good when it's a

blur like this it just looks a little

bit more fancy okay so I added in a

bunch of blurs just copy and pasted them

to make it look like a nice fade effect

I mirrored these up and this red light

therapy thing I already made for my

product image right we can see that

right here red light therapy so I

already made this image up for the

product image I just copied it on canva

pasted it in here and then the text if

you're curious is now and then now bold

and I just wrote a couple little things

enjoy the relief you deserve shows the

product in use little like feature about

the product showcases the product cool I

just really liked this content so I put

it in the middle said enjoy the relief

you deserve and just showed the product

at different angles so feel free to take

this template but apply it with your

images obviously and just get creative

you have to be a little creative you

have to find a design that works

probably make that a little bit smaller

or something but you have to just play

around with it and ultimately when it

comes to Web Design This is where you're

going to be spending most of your time

right this stuff's already done for you

right you guys are getting the huge

benefit of already getting a ready to go

website all you need to do is switch out

the content and some text and it's

pretty simple so most of your time is

going to be spent in here making these

images so this is my header image now

we're going to need to come down like I

said fix all the texts here um we will

fix the product stuff later we want to

insert a new New Image here you can do

the allnew you can copy something just

like this and have your product with a

transparent background in there maybe

add some shine to it some colors use a

background that's within your color like

if you have a blue background or if you

have a blue based brand you can look up

blue background put a gradient like that

in like this is pretty cool maybe if you

have like a a product that's like really

happy Vibes you could definitely do

something like this feels like a summer

day you can do something like this it's

more

artsy do tons of different patterns and

just find what works good and make sure

all of your content pieces are

transparent so it shows your background

right and then you could maybe look up a

Blue

Blur and use this to help fade right or

maybe it's a little bit darker you need

this one so be creative try to follow

the same Design Elements I'm doing

because it's going to make it the

easiest for you but make sure you have

um good content here this is just kind

of like a brand image a product image

that's thrown in for um fun make sure

you go switch out all these testimonials

you can do it just by clicking them

going over there and picking new images

so how I made these images was just by

going to canva and hitting up an

Instagram template so they have an

Instagram post option that is just a

1080 by 1080 so get in there then you

want to go to frame type in frame get

this drag it up until you see this

Square make sure it's fully in the frame

of the square then literally just look

up girl look up boy look up man go to

photos and just grab one that looks like

an actual person like right that looks

like an actual person that's giving a

review this one doesn't as much cuz it

looks like a a professional like photo

shoot like this looks like a candid

image that's why I use that one this

kind of looks like photo shoot

commercial stuff like it it's a little

bit harder to believe right especially

this you just want a picture of someone

that looks very like normal not like

super posed big like photo shoot picture

like this one I guess would be okay

someone would use that as a profile

picture like these look super commercial

right like don't use ones like that and

then you can easily insert those is the

image and then uh make up your little

text for the review give them a name and

that's basically it and then once we

actually are getting like progress with

this brand obviously we will have real

reviews in but for now we just have

those for the start when it comes to FAQ

again like we said hover over it make

sure you have all of these switched out

filled up and good to go make sure

you're about us is Switched your links

should already be taken care of and now

let's jump into the most important which

is our product so hopefully we have

story contact done everything else

should be done last thing we really need

to mess with is the shop section right

our product page so so the first thing

we need to do on our product page is get

these little icons organized and fitting

our product so these are called the

product bullet points you can click that

right here it is under your template of

your product page page you go to right

here um below account settings you want

to click into this and basically you can

switch all the icons so you can hit view

available icons right here and it's

going to show up all of the icons you

want so maybe your product is a

technological product that um I don't

know has some sort of benefit to it

right it can um you can find Icons that

fit your product it doesn't have to be

these little heart favorites cuz this is

like I don't know I'm almost thinking

like Minecraft healing like healing your

body I don't even know I feel like the

hearts fit but you can do a ton of

different ones right you can literally

do any of these icons maybe I want a

bunch of thumbs UPS let's go find the

thumb up right here so the code is thumb

up copy and then when we're in our

little icon section you just do thumb up

and now it's thumbs

up right maybe we want all of those so

we go to all the icons hit thumbs up

instead of the favorite one and we can

easily change out all of those and you

basically just want to make sure your

product is in um all of these so the

visibility you want to switch it to

product based for all of them and make

sure it's the new Cup right here so they

should all say product based and then

have your product in there the icons you

switch right here and yeah pretty simple

you just put in your bullet point that

you want and it'll make all of those so

um I think I am going to not do these

ones I think I'm going to keep the

favorite come back switch all these

really

easily so um something to note when

you're in make sure when you're changing

anything doing anything with your

website that you're in the mobile

version because all of your viewers are

coming in from mobile they're not coming

in from desktop so when you see these

like self application if these texts

right here they're lining up because I

consciously did that if we go back into

the new cup stuff right here if I type a

lot more just random words see how it

does another row so I had to consciously

make these a specific size so they all

are on two rows and end perfectly like

that with the high quality one that was

like the only word I could fit in was

high quality because if I have one more

text then it Boop drops it down here and

makes it look a little bit uglier okay

and then when it comes to quantity this

is the next thing we want to fix is our

quantity breaker with our exact pricing

the quantity breaker is right here

quantity breaks you want to click that

go down here and show on product page

all these settings should be totally

good just make sure your product's in

and you can switch the quantities you

can have buy five come up right here

right but we want buy one buy two buy

four you can do a buy Six the most

important thing here is making sure the

pricing is good so how this works is the

20 is the amount saved so if I do 30 is

the amount save watch how it affects the

price it goes to 70 instead of

80 so you'll have to figure out how much

you want to give as a discount for your

customers I get my product for $14 I

sell it for 50 that's my margin it's

like a 72% I believe you want to make

sure that the amount that it costs to

buy to is giving them a decent savings

but is still giving a good margin for

you right so for me to sell two of them

it costs me 28 bucks right 14 * 2 that's

my product cost cost Me 2 $8 so if I

sell it for 80 let's do 80us 28 I'm

still making $52 and I'm getting someone

to spend $80 on my store instead of 52

so this is very worth it for me for them

to buy four Let's see we have 14 * 4

cost me $56 in product so 150 minus 56

I'm making $94 on that sale profit so

it's worth it to me because if I have a

$90 Prof profit on my $150 sale that's

still really really good numbers but

they're still getting a large perceived

discount of 50 bucks it's basically buy

three get one free is what this buy four

option is so make sure your numbers are

good make sure you're still getting a

big amount of profit um you can kind of

see that my product sells for 14 or that

I get it for 14 sell it for 50 and these

are the numbers that I deem worthy for

myself so have something that mirrors

for your product and make sure you have

fixed amount byy two by four and then

make sure the Quant quantity is leveled

with it by two two quantity by four four

quantity and make sure that they are

getting a good discount but it's still

profitable for you so now that the

quantity is organized the next thing we

want to do is make sure that these

little product blocks are organized

right the return specifications and

shipping details we want to put our

information in here so how we access

this is going to the product tab section

right here and you can see each tab has

its own thing so this is all organized

and ready to go you just need to switch

out the information within the text area

you need to switch out from your brand

name and you can keep the 5 to 10 day

shipping cuz that's a decent average

it's usually like 7 to 12 days but then

I say that um it takes us a couple days

to fulfill the order to like process it

right um from the back end to like

actually packaging it and selling it so

it ends up being like 7 to 12 days but I

just put 5 to 10 here and then our

customer support can um kind of help

them out of hey we have like a 2 to

three day processing time to get your

order um finalized is ready to go so

that helps them understand and then the

actual shipping itself does take around

5 to 10 days so you can keep that then

you can go to the next one and then

change this text here to have your email

and do whatever changes you need to do

necessary there and same for this one

just have the specifications of your

product the dimensions size all that fun

stuff next thing we need to do in this

one's big is we need to create our

product images that create this really

big effect here this is huge guys this

is like the main selling point this is

where the customer is going to be

viewing all this stuff and deciding if

they want to buy or not so this is

really big this is what I call like the

children's story book right big images

oh little text here oh cool red light

therapy wow 30-day money back guarantee

ooh easy to use I can put it on my pesky

like shoulders and um neck pain that I

have and I can do it myself no one has

to help me wow simple controls to use it

easy to reassemble and clean wow I can

buy two and save an extra $220 wow cool

images good I can see that this is

something that's going to help me and

then the reviews and all that stuff so

we need to be storytelling really good

here and the main thing we want to give

them is say hey this is going to solve

your problems this is going to make you

feel better this is going to improve

your life and it's safe it has a 30-day

money back guarantee it has a one-year

warranty right we have all these things

at the bottom we have all this good

stuff here that's going to help them

feel safe okay because when you see this

brand they're like wow this is a brand

this is a real company they're selling

high quality products they're they're

offering a lot of guarantees they feel

safe right so they're ready to purchase

but the main thing that's selling them

is this section so how do we do this if

we go to our product section you can see

that we have featured image featured

image featured image featured image so

this big storytelling thing is actually

cut up into 1 two three four different

images so let me show you what those

look like on canva you can see what they

look like here big template size big

template size big big template and

that's what's creating this big story so

how we do this is we want to go to canva

and we want to create an image that is

the size of 2160 by

3840 okay this is going to give us that

big large template that we can start

designing on and the main thing we want

to do is duplicate it four times 1 2 3 4

and we want to kind of create a

story and this is going to be like our

children story book that helps them

decide if this product is a good fit for

them right so we want to pick a design

that can be in the background that's

going to look like it's infinitely

repeating itself cuz for example if we

do you know that red background I was

using so if we use this red background

that I had for like the the red light

therapy and some of the other images I

used um like this one this doesn't work

because it does doesn't create that

storyline

feel when I duplicate this there's harsh

black lines that show that this isn't a

single image we want this to feel like

they're scrolling through a single image

right here it kind of doesn't feel like

it right because the design I did like I

could blur all these out but when I did

it it looked a little bit weird so I

just kept it like this but you can see I

did some blur there with those white

blurs some white blurs here to make it

look better some white blurs white blurs

to make it seem seamless right cuz the

the line that ends this image because

this is one image right here you can see

it the line is just the brick line right

so I was I was very conscious about that

right

here so that little brick line matches

up with this and makes it look like it's

one continuous story so feel free to go

grab this and do the same same um brick

one if you want and then just develop

your story right grab your product

images cuz you already designed these

ones so go grab copy and paste them and

try to create a story line that can give

off the feeling of this let them know

how this product is going to make them

feel how it's going to improve their

life and yeah that's it's basically just

that it's simple text in there to kind

of illustrate what's going on I did the

Bold the now font and the Bold now font

which is what I use for my logo as well

and we just say a little story hey you

can buy two and get $20 off you can save

20 bucks if you buy two you can enjoy

the relief you deserve shows the product

and good lighting with cute little

Shadows on it to make it look nice shows

how easy it is to assemble and clean

shows the simple controls shows that

they can use it on their self and get

red light therapy with a 30-day money

back guarantee so go grab your assets

off Alibaba go grab your images you've

already made and start copy and pasting

certain things in to make a big

storyline so I hope that gives you

Insight on how you can create these have

some fun with it get some friends to

help you throw some of your stuff in the

community group I can review it and um

help give you guys pointers on some of

our like live q&as we do and stuff like

that but you guys really need to spend

your time perfecting this getting your

images for your storytelling section is

huge it needs to be really good so spend

like 90% % of your time designing your

website on this alone this is massive if

it looks like you're not going to

get sales so really big one there take

some pointers from me take some Design

Elements you're you're 100% safe to I'm

not going anywhere with this product I'm

not even I'll probably run some ads on

this just to show you guys what running

ads looks like but essentially this is

going nowhere so you guys are are free

to use this um design and style and and

all that stuff but I wouldn't really

recommend using this product because I

bet a lot of people are going to be

using this exact product and try to make

a copy brand so your review section

should be autop populated in here from

your reviews that you did on luks really

nice your FAQ should autop populate in

here um if it doesn't just come in again

and copy and paste the sections from

your homepage that you already switched

paste them in here make sure your button

is functional make sure your FAQ is the

exact or your testimonials are the exact

same like the homepage make sure you

create that new image rewrite some text

for your guarantee and switch up any of

these if you need to it's just the icons

right the icons right here changing some

words you can also do straight up images

but um I think the icons look the best

now the last thing we need to do is this

add to cart process and this upsell so

when we hit this we get an upsell right

of a lifetime warranty and I really

recommend you guys create a lifetime

warranty for your product and sell it at

a decent price point a lifetime warranty

for only $5 is insane but almost no one

is going to come like if if their

product actually did end up breaking

like two years down the line nobody's

going to even remember that they have

this right like the actual rate of

people sending in their broken product

cuz for them to get the warranty they'd

have to send the broken product in to

prove that it broke and we send them the

um new one back which it really wouldn't

cost us much it only cost us 14 bucks

and the rate of people doing it like if

we get five if we get three people to do

this we made 15 bucks do you think all

three of them or do you think maybe only

one of them will get the warranty later

down the line right so this just prints

money so you want to make sure if you're

selling like a $100 product definitely

don't do it for five maybe do it for 10

or 15 for a lifetime warranty but it's

really simple to make this so what this

section is is called your upsell popup

you want to click it here make sure you

have your pricing in correct make sure

you have lifetime warranty product

trigger you want your main product

product offer you want your little

warranty product so you can um I believe

click right here and it'll say like make

a new product or something but the

easiest thing to do is just go to your

products so I'm going to open up a new

tab go back to the

homepage then for a product offer part

we're going to need to add in a new

product right so we going to need to go

make a lifetime warranty product and

it's super simple you just go to exit

hit products and make a little lifetime

warranty so you'll hit new product

product add it in and your description

and images are very basic so I'll

discard this go to this one you just

need to make the the name of it add in a

little description enjoy a lifetime with

your new cup for as little as $5 right

cute little thing compare at Price

usually a lifetime warranty would be $20

but it's only five cost per item is

literally zero this is pure profit and

almost no one's going to be actually

getting it and that's basically it you

just go create a cool little image I

just found a little lifetime guarant

guante badge directly on canva itself

added in some text use an old product

image of the red light therapy and it's

easy to go looks really professional

right so we're recycling a lot of

content to make things look amazing

let's go back into our store get back to

our product page and go to our upsell

popup click right here and just make

sure that the product trigger is our

main product and the product offer is

our lifetime warranty then the next

thing we want to do is go to cart and we

want to make sure that we have all of

the is functioning correctly so in our

cart we have the template the page

content section um we can go up here and

you want to make sure these things are

off like delivery date and stuff but for

cart discount you want to make sure

that's on cart savings and you want to

make sure it's actually functioning

right like if I add um something over

$70 then it goes to free shipping so my

my threshold is hit for 70 bucks so when

we get on our cart we want to go to cart

goal and make sure that this goal amount

is something that is more than our

product cost cost but it's easily

attained through adding two of our

products right so I set my goal at $70

so someone's like oh if I spend 20 bucks

more I'll get free shipping you know

maybe I can get a new one I I'll get a

second one for my friend so now they're

well over and they get free shipping

right so if you're selling a $40 product

make sure you have like a $60 shipping

goal or cart goal right I'm only selling

in the United States so it's only this

um but they have it set up where if

you're selling in Canada you can have

Canada function on a different one based

on the IP of the customer so you can

write Canada region so if someone's from

Canada you can have a different goal

amount but we just want United States

we're only selling there and our goal

amount to be something that is more than

our product cost and less than the cost

of double our product so we get people

to add one more in for the free shipping

right and we want to make sure that our

buy two discount works and I'm pretty

positive that that discount is populated

by your product product page and the

quantity break option that you set up

where they save 20 bucks if they get two

right I think that auto populates so it

reflects in the car but if you're having

any issues with your discount code not

working you see buy two name it's it's

it's up right there that's what's it's

pulling from so if you're having any

issues with your discount um codes

definitely reach out to the debutify

support team they are really good they

will get back to you very fast and you

can even give them um an admin access to

your store by doing this we'll hit exit

go to settings then we can do users and

permissions and you can see I made a de

beautify staff account where it's just

support at De beautify then they can

come into my store I just gave them all

permissions because I trust them and

they can come in and change anything hey

I'm having this issue can you please fix

this and their support is actually

really really good so um they can come

in and help you with any issue you're

having but essentially after that the

only thing we really need to do is like

make sure our checkouts good so so once

our cart is organized the last things we

really need to do is just like insert

some logos so you can just click right

here insert your transparent logo that

you should already have made make sure

that's a 1080p insert that in for the

mobile and the default and basically

that's kind of it we just want to make

sure our logos are in our menus is

looking good our navigation is

functional when we click on anything it

sends us right to where we want to go

there's no issues right so we want to

make sure our logo's in um we can hit up

here here go to theme settings and then

scroll down to favicon so in the favicon

you want to make sure that it's your

product image right here so they're

going to see oh that's that product I

was interested in right up at the top of

all of their websites they have on their

desktop if they're on it right they're

going to be on mobile like 90% of the

time so it doesn't matter too much but I

think having your product as your favon

is a really good idea so put that in

there or if you don't um want to you can

just do a logo but if you don't have an

icon logo and you just put text up here

it's going to look really bad so so

that's why I like doing the product

image so make sure you have that in the

favicon or faat fave icon whatever that

is then scroll all the way to the bottom

and go to your checkout and make sure

you have your logo put in here as well

in the Custom Image make sure it is

Center and large and change your colors

to your brand colors right so if you're

blue change blue here if you're purple

change purple there and that's basically

it guys you should have a fully

functional ready to go website that easy

so if you had to come in and C design

and organize this all yourself it would

take way longer but that's essentially

the process you have a fully functional

website your discounts should work and

this is ready to go for video

advertisements right it's not the

absolute prettiest it's not like

insanely high level but it's really

really good for day one like really

really good it's well branded you have

your guarantees in there you're

conveying trust you're offering deals

you have popup sales sticky add toart

all these other features the little

moving add toart all these other featur

features you have to download a ton of

apps and organize and the beauty of

having to beautify is the fact that you

guys can just download my template

switch out some images switch out some

content organize a menu and you're ready

to go on your website and this can work

for any brand you do in the future maybe

the first product you do doesn't do too

good maybe you want to try another brand

later down the line you can use this

theme forever super nice very nice so

let me know if you guys have any

questions at all any website issues

please first reach shout to the beautify

they can help you they can literally log

into your store and literally Hands-On

help you they can get on video calls

with you they can do amazing things

their support is very dedicated and very

very good I have done support you can

see that I had some issues I had them

come into my store and ultimately it was

a very easy process so if you're having

any website design issues make sure you

go talk to them first and if there's

still something that you're struggling

with try to reach out to the community

group and we will try to help you the

best we can but to beautify is

definitely the people you want to reach

out to now your website is pretty much

done the last thing you want to do is go

on and make a purchase you want to make

sure that this works so go through just

like you're a brand new customer you go

on the homepage you go wow this looks

nice I want to see I want to see what

this product is so you click on it wow

you go through it wow maybe I do want to

get this frequently bought together the

this feels like Amazon right like this

gives them Amazon Vibes which also

conveys trust so yeah maybe I would want

a lifetime warranty know if they don't

want it they can just click it off cool

little feature so they add this to cart

right if I add one more item I get um

the free shipping and then oh I can add

two more to get an extra 50% off so the

three doesn't work but when I do that

boom highest discount applied then I'm

getting a $155 sale but technically they

would want five lifetime warranties

right for each of their products or four

since they're getting four of them and

that's $170 sale for me that cost around

56 bucks so good profits there um and

you want to make sure it works right so

obviously like put this down to

one but um all you really need to do you

can just delete this one is go into your

discounts and create a 100% off discount

code I'm actually going to order two so

I get the free shipping go to checkout

and then you basically just want to come

in here make a discount code that is

100% off amount off of products

discount code percentage just call it

100 100% off specific

products pick your product there add

this so you want to create this and then

literally go order your

product you want to go in add it to cart

um check out and use your discount code

here and make sure that everything

functions and your order comes up in

your order section and that conveys that

everything's working your discount codes

your full process the store is fully

functional and ready to go for the next

step of testing but there is one last

thing you guys need to set up this

newsletter thing I did forget about that

one so this newsletter popup is really

important let's go back into the store

hit

customize and we access the popup by

going to theme settings scroll down to

newsletter popup right here keep all the

settings the exact same I think the time

trigger 40 seconds is really good or a

scroll depth of 6 % that's what I have

you want to have 10 off amount 10 for a

10% discount and that's why we needed

that 10% off discount I told you guys

before so um if you don't have it you

can go make it I don't know why these

these aren't working you can go into

discounts and make the 10 off once you

do the purchase make sure you um you

delete

this CU you don't want someone typing in

100 and get in a free order but you want

to make sure that you have this 10of

discount code it's it's called that and

then in your newsletter itself if we go

back to the store to get back to it we

go to theme settings scroll down to

newsletter

popup and we have our 10% off 10 on the

amount 10 off on the discount code name

and that will give them the 10% off

discount code when they do the

newsletter so to get this image this one

was kind of hard so let's go into canva

and let me show you how I did it so this

is the image the size is 4 1400 by 1,000

and it's pretty small within here but

it's right in the center it's a little

bit raised up I think the point right

there is the straight middle but I have

it a little bit down and basically what

I had to do is because this needs to

look good on mobile and desktop this

popup and they have completely different

frames so on mobile it's a very wide

image and on desktop it's a square so

you need to create something that's

1,400 by 1,000 and you need to get it in

a similar size is this so this is your

reference keep it in a size like this

and it'll look good on mobile it'll look

good on desktop you can put it smack dab

in the center it should be fine but make

sure there's like a lot of room on these

sides I just added in a little Shadow up

there as well but um get a good

background image that fits your brand

your colors all that stuff and use the

same font this is ultimately really easy

this is just an image of the product

little lasers behind it the now bold the

now bold this one um yeah they're both

got the little extra bold on them super

simple super easy but you need the

sizing to be perfect so the way you can

test it is by loading up the site on

desktop like this you can go hit View

and it has the scroll feature 60% scroll

it'll pop up so you can see ooh it looks

good there but you see it's a square but

then you go on mobile and it looks

completely different so you want to get

website loaded up on your phone and make

sure that your image looks there and

like oh it's a little bit off it needs

to be a little bit smaller so we'll drag

it a little a little tinier we'll put it

in then download it again upload it

again and then go recheck it on desktop

recheck it on mobile kind of sucks kind

of a little bit of a process there but

that's how I did that to make sure that

the sizing is

perfect now something else I don't know

if you guys have done this but your

domain should be connected if you're

trying to look up your store on mobile

or you hit like the view here and it

doesn't come up with like your actual

link last thing I want to go over is um

making sure that that's in there

perfectly so go to

domains

make sure this is set up if it's not hit

connect to existing domain go through it

again and make sure it gets connected if

you're having any issues with Google G

suite and like the Google workspace

stuff porting it over go to the Google

workspace support and talk to them and

say hey my domain isn't transferring

over talk to them make sure it is then

last thing type in password in the

search section and go to remove password

for online store and make sure that that

is clicked off right here it be some

like little password you want to make

sure that this is off and some last

couple little things we want to make the

title and meta description and then the

social sharing image so the social

sharing image is in a similar Dimension

to our header video our header picture

this one so we can just use this as it

so I'll just um import that in so for

the homepage title I'm just going to

copy and paste my product name in the

homepage title and the homepage meta

description is going to be the little

about us

and that will be good so make sure you

put those in and then make sure you get

this

image cool now we got that imported in

we're going to hit save and then this

page title will change to this and The

Meta description will change to this and

the link and everything will change so

when you share this to someone like if

you text someone hey go check out my

website it's going to populate this

information that's really good when it

comes to Google analytics Facebook pixel

and all that stuff we will add those in

later we're basically in the testing

phase so this stuff isn't super

important now but once our store is

doing good and we're getting sales and

we're building the brand the Google

analytics Facebook pixel and all that

stuff is extremely important so your

website should be fully functional you

should have done your test order seen it

come through and um had zero issues

there your site should be fully

conformed to your brand your Vibe your

product and you guys should be fully

ready to go to the next step if you have

any questions when it comes to website

please reach out to the debutify guys I

will have their support email below this

video so you can scroll down and see

that next to the zip download and we

always have the community group your

Student Success managers and me able to

help you out with any questions you

might have so good luck with your

website design have fun re-watch this

video multiple times if you need to and

I will see you in the next one peace and

love

guys

what's going on guys welcome into

today's video we are going to be setting

up clavio to do some abandoned car email

flows which essentially is just going to

send out emails to people who add our

product to cart but they don't purchase

we're going to be doing this through an

app called clavio and we're also going

to be using the same app to do email

marketing campaigns and blasts letting

people know that we have certain deals

going on but we will get into all of

that in a future video today we're just

going to set it up get our abandoned

cart flow going and this is going to

bring in a ton of value to our store

especially when we start getting into

paid ads because when we're paying for

people to come into the website and

they're not purchasing but they're

adding to cart we want to make sure that

we can retarget them send them an email

and get them to make that purchase so we

can soak up some more money because

we're going to be spending a lot on ads

in the front end so having a system in

place like this to get some more money

out of the back end is going to be a

lifesaver long term I don't want to

waste any time so let's get straight

into the

[Music]

video

[Music]

all right guys so the first thing we

want to do is scroll below this video

and click the clavio link this is an

affiliate link so it does really help me

out when you guys click this and

ultimately that's the only way I can get

this course out for free so when you do

click these it does mean a lot once you

click the link you're going to be sent

to a page like this make sure you fill

it out and then hit create your account

next it's going to ask you your Shopify

URL so you can get connected so just put

that in mine autop populated yours might

do the same then hit continue mine asked

me to log in really quick so I just

logged into my Shopify then it sent me

to this page all we need to do here is

just hit install app then we want to hit

continue on this page and make sure to

put our sender email address as our

business email so mine is hello atth

cup.com then hit continue click email

and SMS then it's going to have you

verify your email so just go open up

your business email and click the link

they send you then you'll be sent to a

page that looks like this you can hit

skip now because we shouldn't have any

sales on our website yet but if you

already have some sales make sure you go

to your customer section in Shopify

export all of your customers information

into a CSV file and and import that here

and you can follow their easy

step-by-step guide by just clicking

import and going through all that but

I'm going to hit skip for now next you

can build out your brand Library which

you can put in all your logos all your

product images and stuff like that but

I'm just going to do that later so you

can hit skip for now and Skip for now

here as well next they're asking us to

set up SMS which is basically just text

notifications for the same abandoned

current flow that we would set up for

email and this is really good to set up

if you're only targeting the US so

that's what I recommend to start Brands

but if you're targeting worldwide you're

selling to multiple different countries

it's going to be really hard to text all

of them there's so many different rates

and some countries are extremely

expensive if you're only running

advertisements to the United States it

is really good to set this up but we

don't need to do it right now next it's

asking us to set up an email welcome

flow which we'll get into later we don't

really need to do that now this is more

when we're kind of scaling up and we're

hiring an email marketing agency to work

with us so we'll hit skip for now on

this as well basically we can ignore a

lot of the setup stuff and just go to

flows and hit up the abandoned cart now

clavio naturally sets something up

that's going to send them an email after

4 hours so basically when someone clicks

to check out and they put their

information in but they don't purchase

it's going to wait 4 hours and then it's

going to send them an email saying hey

you left something behind then 20 hours

later it's going to say hey your cart's

about to expire make sure you purchase

and this honestly just isn't the optimal

way to set up the abandoned cart flow so

we need to get in and change some things

first thing we need to do is go to this

and set up a 30 minute delay so let's

click minutes go to 30 and hit save next

we want to rewrite this email so it's

obviously customized to us the product

we're selling and it has a way better

subject the subject is this little

message right here it looks like you

left something behind nobody really

cares about that that's such a typical

response from a company from a business

and it's not going to really peque

anyone's interests or get them to click

into it so let's click into this and get

um editing all right guys so once you

land in this email editing section you

want to make sure you go check the

template that I built that shows you

everything you need to copy and paste to

design these emails so you want to copy

and paste the subject line in here just

like like this then you want to hit edit

email and go grab the message right here

and paste that in as well and then we're

going to need to go onto our store and

create a discount code called five off

so go into your discount section hit um

create discount here hit amount off

products and make sure you put five off

in all caps then you want to do a

percentage put it at five and you can

just set it up just like that looks like

it actually wants us to select um a

product or a collection so I'm just

going to select my only product put that

in and hit say so we should be fully

good to go there so what's really cool

about clavio is they're integrated with

Shopify so it's going to automatically

grab the products the titles the costs

everything and insert that here so you

don't need to touch anything there then

you want to come to this button and just

change it to your colors I'm just going

to eyeball it with my red color you can

go just grab the exact color from your

canva um logo design you can go see

everything there and that's basically

all we're going to do for the first

email we can hit save and exit right

here usually I keep my preview text

empty and I want to do something that

creates curiosity like first name what

happened what's wrong is it everything

okay or have any subject lines like that

and people are going to be like wait

what is going on why is this person

asking me this and this is going to get

way more people clicking and opening up

your emails if you just use the basic

generic subject lines that clavo offers

it's just not going to get your

percentages the place you want it to be

when it comes to open rate click through

rate and all that stuff with your emails

then we can hit done at the top right

corner next we want to go to on to this

Trigger Time and set it to 5 hours then

we need to go edit our second email so

let's hit edit right here and we want to

change this subject line to first name

are you there then you want to hit edit

email come in here and change the

section this is going to be pre-built in

with some crappy message and paste in

the one from the template I always like

to do the text alignment in the center

like this going to come in and make some

of these bold so make sure it looks like

this and there's something at the end

that you're going to have to do so right

here it says we can't wait for you to

try your new cup obviously you need to

come in and put your product's name in

there and we now need to create a code

that's called 15 off so let's go back to

our discounts and set up a new one come

in here put 15 off 15% hit specific

product and click our new cup and we

should be good to go there next let's

come in here and um turn the drop shadow

off and use that same red or obviously

whatever your brand color is if you're

using blue put that there and we should

be good to go let's hit save oh let's

hit preview and test cool so this is

what it should look like it should grab

the person's name show the products um I

think there was some issue here oh this

is because the the person tipped $17 so

it um is showing their tip here and

there's obviously not a quantity for

that so there's no issues there this is

for if someone actually ordered it's

just grabbing my data from someone who

purchased on my site so everything looks

good here hit done hit save and exit

then hit done now we need to create

another trigger so I just hit clone

right here and then we want to drag this

below and then this one is going to be

set to a full 24-hour DeLay So let's

click into this do days and switch it to

one then hit save then we need to clone

this email as well and drag it below so

we're going to have three emails in this

abandoned cart sequence um then let's

hit edit right here and then the subject

line for this one is this is your last

chance with the first name there so

let's hit edit email first thing you

want to do is come in here and paste

this in based off our template we can't

hold your car any longer then come in

and paste over the message in the body

of the email and um we are using the

exact same discount code 15 off and

we're building urgency saying that it's

going to expire in 24 hours since we

cloned our last email everything should

be good with the red button so we're

good to hit save and exit and hit done

and we are good to go this is our full

abandoned cart flow and this is going to

be saving us thousands of dollars when

it comes to scaling up our stores long

term for example if you're spending like

2 three 4 $5,000 a day on ads then email

sequences just like this one can be

bringing you in an extra $10 to 15,000

each month very easily on one of my

biggest months we did

$360,000 in sales and just our email

sequence alone was responsible for

$40,000 in sales so trust me this is

extremely worth your time and you need

to get it set up next we can come to the

top and click review and turn on and hit

dismiss and basically that's just going

to make everything live so hopefully

when we refresh all these will say live

instead of draft and it looks like we're

good to go so anytime someone hits the

checkout button puts in their

information but they don't end up

purchasing they're going to get this

email sequence at 30 minutes they're

going to get an email at 5 hours they're

going to get an email and at 24 hours

they're going to get the last email and

that's basically all we need to do with

clavo at this moment later down the line

we're going to be utilizing SMS we're

going to be utilizing email campaigns

for certain holidays certain deals that

we're trying to offer this is especially

important in quarter 4 but we will get

into all those details in a later video

make sure you guys get this done it's

extremely important and please use those

affiliate links it means a lot much love

guys I will see you in the next video

peace all right boys now now that your

website is basically ready to go you've

done your test order your website is

fully functional then it is time to

start diving into content creation today

we will be diving deep into the dopamine

slot machine and figuring out how we can

utilize these crazy platforms to make

money for ourselves so without further

Ado let's Dive

[Music]

In

all right guys when it comes to starting

your journey into e-commerce starting

your journey into marketing we are

pretty much ready to go we have our

website we have our brand we have our

product we have the 3pl integrated in if

you still haven't integrated the 3pl

team make sure you do that get them

integrated in it's extremely easy they

can also walk you through the process

but essentially if you're on this video

and you followed all these steps you're

fully ready to go and to dive into your

marketing Journey the first step in this

marketing journey is understanding

content creation and understanding how

to utilize organic content how to run an

account when to post and most

importantly how to make videos that

actually have a chance of going viral

getting you free traffic so you can then

understand okay this video works it got

us some sales then with those sales you

can utilize that money to run your paid

ads and you already have a video ad that

works well so the organic route is going

to be our testing grounds it's going to

be extremely important and Paramount to

Our Success mainly if you don't really

have too much money to get started right

if you have a couple thousand to throw

into ads that you can easily lose and

you're not really scared about that then

your journey can be a lot faster and a

lot quicker and ultimately it might cost

you a little bit more but it is going to

be a little bit faster but I honestly

recommend starting with Organic content

because in the end of the day you need

to understand what content works and

what content doesn't you need to know

these Tik Tok algorithms these Facebook

algorithms YouTube algorithms Instagram

real algorithms you need to understand

how all of them function and how you can

properly utilize them because that is

going to be what propels you to your

future successes down the line you have

to understand how to make good videos

what Hooks work and ultimately you kind

of need to be a professional in this

space of your e-commerce Journey this

kind of needs to be your bread and

butter you need to be the guy that's

looking over content right from your ugc

people from the models you hire from

photo shoots you do later down the line

you need to understand these algorithms

and know hey this works this doesn't

work hey our brand has a really high

success rate with videos like this so

you can train the ugc people that make

videos for you or you can make them

yourself you can edit them up and you

know what works so you need to crack the

algorithm for your specific brand and

it's different for everyone but today

we're jumping really in depth on the

exact process of how to nail it down the

foundation of everything is very

concrete when it comes to these

algorithms and what works but it's all

up in the air when it comes to your

audience your brand your product and the

first thing I want to go over is that

these social media platforms are

dopamine slot machines they are giving

people happy chemicals based on the

videos they see if they see something

really sad it's giving them a release of

emotion if they see something really

funny it's giving them that huge

dopamine release that they've been

looking for they're going to share with

all their friends and ultimately they're

sitting on the slot machine continually

scrolling on the feed looking for that

dopamine video looking for that Viral

thing of like no way this is crazy I

have to show my friends so this is like

the biggest secret if you understand

that all of these social media platforms

are just dopamine slot machines the only

goal behind all of these platforms is to

help give content that other people make

to other viewers that can see the

content and have an emotional reaction

have a transfer of energy a dopamine

release that is all these algorithms are

designed to do so if you can make your

video a dopamine release for the people

within your Market within your space

like if you're doing um golf videos if

you can make a super badass funny

entertaining exciting video for your

your brand and if it speaks the language

of the Golf Community you can bet that

they're going to be sharing it for free

they're going to think it's so funny and

you can make this video a slight

advertisement for your brand you can

throw your product in but the main focus

isn't your product that's a subfocus

within the video right we want to focus

on how do we create engaging content how

do we make cool videos and it just

happens to be about our product it just

happens to promote our product it just

happens to be directed towards the

people that would be perfect for our

brand right and ultimately we'll be

going over a ton of people that are

doing this very well right now and

studying their methods and strategies so

we can utilize it for ourselves and that

brings us into our next talking point

the biggest thing you can do is find

someone who's succeeding and mimic them

right that's been the entire theme of

everything I've taught you guys I hope

that has been transparent in the words

that I'm saying and in the videos that

I'm making for you guys that anything we

do in life we want to find someone who

succeeds and we want to mimic them and

then make it our own we want to take the

foundation the essence of what they're

doing and make it personalized make it

unique make it a part of our brand right

so the best thing we can do is study

others and recreate the things that they

did that worked very well for themselves

so it's important to find people that

are succeeding when it just comes to

content in general right people that are

just doing amazing numbers like Mr Beast

like obviously he has cracked some codes

that we can utilize especially with his

brand febles the chocolate bar companies

we can see his ads and literally take

notes on him and understand okay he's

still he's telling stories in his ads

he's going up and doing random

interviews with people making them go on

some crazy trip and then he gives them a

chocolate bar at the end and like a

hundred bucks or something and we'll

we'll dive into his ads but it's really

important to find these big players find

these big huge companies these big

personal brands that consistently go

viral and study them but it's also

important to take notes from them and to

take notes from the top person in our

Industries that's selling our products

or something that's very similar for

example if we're selling teeth whitening

stuff we need to study High smile if

we're selling golf stuff we need to

study golf daddy if we're selling some

beauty product then it might be good to

study bleam or Tula or S if that's even

how you say it I have no clue but these

are all companies that we're going to be

diving into their ads today and I want

to show you guys what works right

because if something works on organic

it's most likely going to work well on

paid ads as well so we're going to be

jumping into these Brands studying their

video ads studying the organic content

they post on their Tik Tok accounts on

their Instagram accounts Facebook

accounts and usually you'll see a common

theme of these people really suck at

organic these brands are really good at

paid ads but they're not too good at

organic for some reason the stuff that

they post just never hits they don't

know how to use the algorithm properly

so we will give you some extra tips on

top of that to make sure that your

videos can pop on organic and they can

transfer into high levels of success

when it comes to paid ads so let's dive

into studying some ads and then we'll

get into the content blueprint the

strategy and everything you need to know

to recreate this for yourself all right

guys we're here in my computer and and

the first company I want to go over is

ble these guys are really good and I

have spoken privately with a top eight

almost a nine figure guy within

e-commerce he is responsible for over 50

million in sales personally on his

personal Brands and all he does is

e-commerce he doesn't do Drop Shipping

he instantly invests 50k in whatever

store that he starts in the custom

products in the content and everything

and he Dives in the deep end he doesn't

do Drop Shipping anymore he has a team

of like 20 plus people and this guy's an

absolute unit and he let me know that

bleam is someone I should be looking at

when it comes to content when it comes

to their website when it comes to

everything so that's why I've been

recommending it to you guys all of the

knowledge that I'm sharing is coming

from real people from people that I me

at networking events from people that

are succeeding and from my own

experience as well so you can trust that

this information is very high level and

this is ultimately what the top dudes

are doing so when it comes to bleam

right they are a Hair Eraser that is

their product it has some sort of

material that when you rub it on your

leg or whatever spot you want to get rid

of hair it grabs the hair and kind of

painlessly pulls it off now it's a cheap

product it fits our criteria to a

absolute te with our 10-point um product

blueprint of what a winning product

looks like it's absolutely amazing it's

a pain point it solves people's problems

it goes to a niche community of girls

that want to get rid of their leg hair

and that's consistently a theme we can

see in all their videos but let's dive

into studying some of their videos um I

am going to turn my audio on a little

bit and hopefully we can watch some um

we'll look over their top performing

ones like their ones with a million plus

views but when it comes to these guys

they're pushing some stupid numbers

they're doing really good but when you

come to their organic Pages it doesn't

look like too much is happening and

that's because that's kind of the name

of the game right not every video is

going to be some huge Revenue source so

it's extremely important to test and

that's something that you're going to

realize when I show the strategy and the

actual process that we're going to

follow to get this viral content is that

it's a game of numbers right every Tik

Tok video is a dart that you're throwing

at the board right so if we have more

videos we have higher chances of hitting

a bullseye but we're not going to throw

a bullseye every single time but the

longer that we're playing the game of

darts we can understand okay when I

throw it at this angle and my wrist is

in this position and we can start to

understand and find consistencies within

the game to see how we can hit more

bullseyes and have higher chances

through posting our Tik Tok videos

posting them and seeing what works this

works this doesn't Works maybe seeing

that this thing works but this doesn't

work we can see what Hooks are solid

what type of audios we want to use and

we can start getting our numbers way

more consistent but at the start it is

going to be a hard game so if we scroll

past it looks like videos haven't done

too well for them and most likely these

are all of their organic views I don't

think they're running spark ads on all

of these and we went over a little bit

how spark ads affect um your views and

it can make your account look extremely

huge so I don't think they're using

spark ads on all of them I do think they

are organically getting these views

which is impressive when it comes to

these all being organic views that is

very impressive and then I think they

kind of pick and choose some that they

want to do spark ads on and you can see

some will start hitting a million so

this is their first million one let's um

hopefully get my sound correct in

here okay

so pretty basic video I don't find you

funny pretty stupid honestly if I would

have seen that video I would have said

this one has such a low chance

of being effective to get sales of ever

getting a decent amount of views so

maybe this one did get a million organic

because running this as a paid ad I just

don't see how that teaches people hey

our product is a hair removal device um

it's harmless it it works very well like

it doesn't communicate anything so I

don't see that one being too successful

it might have just got really lucky on

the algorithm but let's go check in some

other ones from this Creator so another

thing you'll see is they'll start

working with a Creator they'll get like

10 15 20 videos out of them and then

they'll work with another Creator and

you can see they worked with this girl

worked with her maybe they brought the

blonde girl back because she did really

good okay here's a new girl and you can

kind of see that they're picking ugc

creators getting 10 maybe 20 videos out

of them and then moving on to the next

and seeing which creators work because

some people will have just an ability to

make a better video a ugc Creator will

just be better or their face is more

attractive and it is a better hook which

is kind of sad to say but that is the

truth of it pretty people are better

hooks so you'll see that some ugc

creators just have this like random

thing that works and some just

completely suck but what's good is you

get all those videos from your ugc

creators and you can put them into your

library cut them up into a million

different ways to make a million

different videos and um it's overall

such a good long-term decision so wow it

looks like we're already at the bottom

let's see the first date of the video

they ever posted wow okay so they

started March 12th last year that's very

very interesting they've they've come a

very long way in a short period of time

so let's see their biggest video it

looks like say 2.9 and

3o yeah just just showing the product

working and they they probably made this

account commented this so can use it for

the

ad pretty basic easy stuff right just

showing the product in use so obviously

you can have some like highlevel

Production videos like I talked about

doing some like Mr Beast storyline big

event type stuff or you can literally

just show the product in use so it's

really good to make these over-the-top

videos but it's also really good to make

really basic ones so the main thing you

need to do is just grab a whole handful

of darts and start throwing them at Tik

Tok and start seeing what works what

doesn't and you guys can start off with

horrible videos it does not matter like

3.3 million 2.9 Million it's a leg and

they're rubbing the product on the hair

that is literally it unbelievably simple

and it looks like these guys did start

oh wow they have 11 million view here it

looks like they did start with their

product already white labeled already um

branded they already had the logo name

on it they picked their cute little

color I bet the manufacturers weren't

initially making this color so what

someone probably did and another thing

you guys can do is you can start off

just drop shipping blatantly Drop

Shipping on a crappy site prove that it

works and then create the whole brand

later I obviously don't recommend that I

think it's better to just start and

transition but um that could have been a

strategy that these guys did but

ultimately this is someone that is a

drop shipper that knows what they're

doing and realized this product had

success and started it instantly day one

with white labeling having their brand

name on the product so this um is the

exact method that that top eight figure

guy was using so very good to see let's

see this 11 million one I really spent

years of my life making this just

because my wife won't stop complaining

about her strawberry

legs yeah like they did not Custom

Design this product they're not the

inventor of the product but they tell a

story in their

video super quick super easy easy that

video takes a millisecond to do that one

had to have been paid ads there's no way

they got 11 million on just that but you

can see that um they post a ton of

different video

[Music]

Styles simple stuff right you just give

it to a ugc Creator and tell them hey we

have some videos that work in this style

or hey just have some creative freedom

just make a video for us and let's see

what you can do and the name of the game

is just getting as much content is

humanly possible if you want to get rid

of your strawberry legs then check out

first you're going to out that crusty

old razor and you're going to get

something that was designed with you in

mind this is the bloom Crystal Hair

Eraser and it's a hair removal device

without skin irritation razor burs or

ingrown hairs it helps to sooth and

condition your skin while removing the

hair and all you have to do is rub it in

circular motions for a hairfree body you

you get strawberry after

shaving great video this is a perfect

example of organic storytelling this is

just a Tik Tok video right it's not some

big like hey go check out our product

50% off sale it's not they're talking

about the use case they're talking as if

someone's speaking to a friend like hey

if you have this issue like this is

something that really helps this is how

it helps this is why it helps and it's

something I recommend right it's a

reviewbased video and you'll see that

these reviewbased videos are usually the

top hitters especially when it comes to

beauty products paino products but on

beauty this is a really really big

category because the only way that we'll

buy a beauty product is if someone

recommends it to us right there's

thousands of different products so this

feels like an organic Word of Mouth

friend recommendation and they show it

working so it's like you can't really

argue with it if you're a girl that has

this problem with your legs you shave

them and then 2 Days Later they're

looking like this and you're frustrated

then you see that this product works

live with the girl doing it and saying

hey I love this so much it works so good

then obviously you're going to have an

emotional response and be inclined to

buy it thinking wow this can improve my

life I'm so sick of buying those razors

right I'm buying these $20 pack of three

razors I have to keep buying them maybe

once a month maybe um once every two

months or something and it'd be a lot

easier to just scrub my legs with this

thing and when you actually pull out the

hairs they every girl knows this when

you actually pull out the hairs they

grow back a lot slower so every girl in

their head is like damn I'm sick of this

problem let me get that product let me

see how much it is they go to their

website and it's like 30 bucks they're

like all right whatever like it's it's

super cheap they get that quick

emotional fast easy response but when it

comes to organic it's all about having a

hook right all of these videos that do

decent are going to have a hook that's

better than something else that didn't

do as good crazy to say this one worked

maybe they're just confused of why she's

like holding a razor but yeah I don't

know very odd to me but let's look over

a couple more let's see this

[Music]

one so this was definitely a really big

Trend they posted this on May 22nd and

around that time this audio is doing

really good so I bet this one is organic

views and I bet it got them a lot of

sales but something that's really good

about this audio is it has that kind of

alarming effect at the start if you hear

it

that just kind of like grabs your

attention and you're just kind of like

honed in and that's why I think this

audio went really trending because

another thing that that guy told me when

I met him at the event was that using an

audio queue right at the start of your

video drastically improves the

performance so that's why using audios

like this is really strong it's just

kind of like a hook disruptor and that's

why audios like this work so well is

that little ding or that that kind of

alarming sound they hear at the start is

a disruptor right it gets them out of

their unconscious scroll Loop they just

kind of like hear something and then

they hone in it's just a natural

response like a dog barking is a

subconscious alarm for you to be like

what's going on right like it's it's

just nature it's biology it's what we're

designed to do so if you can have some

like alarm or ding sound that's really

quiet you don't want it to be like

extremely overbearing CU then someone's

going to get annoyed and just swipe away

but they um they are utilizing this um

strategy in the

video and it seems like um strawberry

legs is definitely a term I had no clue

I've never heard of that but girls

probably know that and they're speaking

the language to the girl afraid to shave

because I get bad strawberry legs like I

don't want to shave and then have

strawberry legs 2 days later some girl

is going to read that and be like I hate

that you can see that all these comments

are girls right the algorithm is

promoting this to girls like dudes

aren't going to be like yeah that sucks

I hate that they're speaking the

language of their

Community they're backing it with a

trending audio they're finding a trend

that already exists and saying how can I

utilize this trend for my prod so this

is some basic stuff really easy stuff

let's go over a couple

more see they're just storytelling and

giving situations that only their

Community understands some dude does not

understand what this is

like yeah it's it's storytelling I think

the the hook could be a lot better but

the emotional transfer is there and

ultimately that's the secret behind

everything we do the biggest secret is

that these videos that go viral have a

good hook and they have a transfer of

emotion that is absolutely it it is

quite literally that simple if you're

making a video for a specific audience

and you have a video that transfers

emotion it gives them their dopamine

that they're looking for on this slot

machine and it has a good hook then

that's all you need because if your

video transfers a ton of emotion but it

doesn't have a good hook then someone

already swiped away and they never got

the emotional transfer because you never

hooked them in so that's why this video

only got 11k cuz this is a really good

video this transfers emotion girls

understand this they feel this they've

been in situations just like this but I

think the Hook's really bad it just like

takes too long someone definitely

scrolled away already before that phone

even came up so another thing to take

notes on let's go over a couple more

absolutely I mean that's definitely a

hook for some people I guess it's

definitely like an alarming like holy

I'm looking at some girl's hairy

armpit but

arm it's kind of funny it didn't show

the result probably doesn't work too

good on armpits that's pretty funny but

you you definitely want to have those

crazy hooks at the start and get people

to be like oh my God like what is this

and this is what they're trying to do

here with

mud or use

yeah I think you you could do a little

bit better on that one but this is their

organic stuff um and this is their

website really quick if you want to

quickly see it I know we've talked about

a little bit but super simple super

clean super good oh it looks like their

before and afters cycle through that's

cool love this super simple easy cute

has a little color little color video

testimonials in here is super

good right video everywhere the little

story book telling the children's story

type energy but let's go into this so

something else we can do is when we find

a brand or we find someone who we think

is doing really good on their organic

content you can just Google Facebook ad

library and easily find this and just

search up your brand name and we can see

all of the ads they're running it's

going to say the dates they started

February 13th started running February

11th these guys are making videos like

it's no one's business like they are

posting something almost every sing

single day on here they're coming in and

testing new creative cycling cycling

cycling and ultimately this is the only

way you'll succeed you're not going to

produce one video a week and be getting

$10,000 days in sales it's just it's not

how the math works it's not the system

it's not the strategy something else is

we can see their advertising Vibes we

can see everything like aside from their

targeting we can see all of their ad

copy which is really strong we get to

see all of their hooks we get to see

everything so this is a little bit more

valuable right than just kind of going

on their Tik Tok because ultimately

they're probably not posting all of

their ads as organic Tik Tok videos I

know that the guys that are doing this

are most likely paying a stupid amount

in paid ads so they're probably not

focused on organic as much organic is

more of like building a brand and kind

of like starting with the lowbudget

strategy if you have $100,000 ready to

go into one brand you're not going to be

strategizing on organic content you're

going to be running paid ads like crazy

so the best thing we can do in the end

of the day is study their paid ads and

it looks like they have a very

consistent theme when it comes to how

they run their ads with the cute little

emojis so let's check out some of their

ads my strawberry legs started to

disappear within 2 weeks this product

has helped thousands of women gain their

confidence back it's a ble cryst see so

they're not posting this on their

organic these guys don't give a

about

organic they are focusing on paid ads

247 because these guys have a budget in

these guys make sales oldo hairy racer

within 2 weeks they were kissing their

hairy arms chest and legs goodbye one

woman even said she s this is an

absolutely Flawless killer ad the music

the person coming up to make it more

credible more personal showcasing how it

works storytelling shortness it's a 30

second video very big iny face gross

hairy legs with a pretty face there

explaining how she's gotten rid of them

they have the text telling you what to

expect in the video strawberry and it's

telling a story right you can disappear

strawberry legs in 2 weeks it started to

disappear within 2 weeks this product

has helped and she almost looks like

she's in like a little labco I think

like lowkey subconsciously people will

say that like wow this is like a

credible person right this is someone to

listen to She almost looks like some

dermatologist or something in the corner

thousands of women gain their confidence

back it's a ble hairy racer within 2

weeks they were kissing their hairy arms

chest and legs goodbye one like honestly

after seeing these videos like I could

tell that if my girlfriend saw these

videos she would buy this I know for an

absolute fact like it just it just hits

it it hits their paino it it's a cheap

easy solution of like $30 and they don't

really say how long it works I'm

assuming you have to keep buying them

it's probably not going to work for a

year right the same exact bleam one um

product you probably need to buy

multiple of them and they probably wear

out just like a razor which is good cuz

they're also getting repeat purchases

woman even said she saw results within

one week it lasts up to one year there

it is for you thousands of five star

reviews and it's on sale right now I

will seriously never shave again with

another Razer you have to go check yeah

like throwing things in the toilet

lighting things on fire is definitely

another thing people use for Hooks and

just for like other Clips in their

videos them out and get yours before

they sell out this is so solid like

honestly I bet this ad alone is going to

make them hundreds of thousands in sales

because they have all these clips they

can use this exact same video with a new

hook right they just post the first 3

seconds and it's a little bit better and

that's all they need to do right they

can have this one video then they can

make a hundred other videos that just

have different Hooks and it's the same

video and they could easily make

$100,000 Revenue off the one video

especially on Facebook cuz Facebook is

more slow and consistent and scales very

big well Tik Tok can kind of give you a

big boost in sales instantly but then it

kind of is inconsistent and has that

ability to die out so just that first ad

alone is amazing it looks like they have

another version of it here leg start to

disappear yeah they have it without her

in it so that's their other variant this

product has help thousands of women gain

their confidence back it's a ble Crystal

hair just the exact same video without

the person in the corner so you can see

they posted them on um just a day

difference exact same same ad copy let's

see another one I almost cried when I

start seeing results this is how I don't

think that one's as good because the the

viewers distracted they're they're

seeing two videos and text and an audio

this one back here is way better leg

started to disappear because there's one

focal point an explanation and then the

girl explaining right but right here I'm

I'm seeing too many things I have to

understand like wait what's this girl's

reaction wait what's going on there and

it's it's kind of such a small frame

that you're like confused what's in her

hand what's she doing and some people

will just be like this sounds like an ad

like seeing results it kind of sounds

like an ad and they also were listening

to a Tik Tok audio voice instead of a

real voice so I don't think this one's

as good it looks like they have

different logos I wonder if they're

running multiple Facebook pages they

definitely could be let's see this

one first you're going to throw out that

crusty old razor and you're going to get

see like they're just going over the top

like your razor obviously doesn't look

like that something that was designed

with you in mind this is the bloom

Crystal Hair Eraser and it's a hair

removal device without skin irritation

razor burs or INR this is the usual

theme guys it's like let's have a decent

hook of like something that grabs the

attention of the exact audience let's

have like some Tik Tok comment in there

that um illustrates what we're doing or

have some sort of title and then let's

just show videos of it working with a

narration behind it and why this format

is so good is because you can pump

videos out with it you can just change

the format hire a different girl to say

a different thing with the same clips

and you can just see how if you have a

library like a Google drive with like

500 videos in it of people using your

product you can make millions of

different video combinations with

different audios over it you can use the

Tik Tok voice audio you can pay a girl

to go over it you can post it without

the girl in it and then with the girl

hovering over and doing it right you

have endless variations and this is

truly the strategy so I think these guys

are just a little bit too focused on

paid ads that they're not utilizing

organic but all of these video ads

should be on their Tik Tok but they're

not right kind of weird I don't really

understand that they might as well post

it for completely free when they're

posting it on here right they posted

these like very recent and they could

easily come in and and post those on

here but they

don't yeah I don't think this is a good

video at

all very weird so they they might have

someone that just runs their organic and

then they have like the real Ballers

running the paid ads but I think they

should just post them in the same place

there's there's no um downside to it so

little bit of an issue there with what

they're doing but really come in the ad

library and study these guys cuz they

are consistently uploading new videos

all the time and ultimately these guys

are amazing and these videos are going

to do good on organic as well these

videos need to be posted on organic

they're great they're hooking they're

engaging they have a good hook they tell

a story and they let people know what

their product does it educates them it

speaks their language and it's overall

just the exact type of formula that we

want to do on our organic Tik Tok videos

on our Instagram reels on our Facebook

reels on our YouTube shorts whatever

we're doing when it comes to our brand

right because once we kill it on Tik Tok

we want to scale into these other

platforms so it's good to post all of

these videos you make on all of the

different platforms for your brand quick

reminder guys please use the affiliate

links below this course is 100% free and

the only way we can offer this to you is

if you guys are using the affiliate

links I love you guys so much thank you

for being in here I hope you're getting

immense value and let's get back to the

video all right now that's bleam let's

go to High smile I want to also look up

their Instagram or their Tik Tok sorry

so 2.2 million on Tik Tok and you can

see that these guys kill it when it

comes to Tik Tok I think um bleam is is

definitely not utilizing Tik Tok as good

as they could be but High smile is just

different they put in work they probably

have a huge agency or a huge

self-created team that is just pumping

content in an unbelievable way these

guys are posting very consistently see

this one 16 hours ago 16 hours ago one

day ago one day

ago they're posting multiple times a day

rarely skipping they're having different

styles different faces different ugc

creators and ultimately they're telling

stories in all of these videos but let's

click some of them that have high

views you never told me that LS

wow interesting I bet they might have um

worked with Kim Kardashian on this

because these guys are huge these guys

have

money 20

million see they're they're using

different demographics of people older

man a young woman they're they're

getting all of these demographics so

they can appeal to different people cuz

teeth whitening is something everyone

wants so they have to have these

specific demographics that speak that

language to that specific person of like

hey are you an old man with jitty

teeth and you're sick of it like it can

speak that language to that

customer also their product's just

beautiful like it just looks really high

quality clean and nice and ultimately

they use like a purple toothpaste to

whiten your teeth just like how a purple

um shampoo can help you keep your blonde

hair if you dyed your hair blonde

they're utilizing that as a hook right

like they're showing like purple teeth

all the time and I'll show it in their

other videos but it helps when your

product is a good hook like

that

guys 20 million views and it's

just a boomer in front of a camera

saying hey I found this product just

going to see if it works here's here's

me trying it out that's it there's no

production value there's no nothing this

guy put a phone up he's a boomer he

doesn't know Tik Tok he doesn't know

what's going on this is probably the

brand owner's uncle or something like

is so easy has cat hair on him like

he's not ready he doesn't have his

Lighting on he's not in a perfect

background he's literally just making a

video and transfer ering emotion from

one human to another human on a dopamine

slot Shing platform that gives someone

the dopamine they want maybe someone's

watching this and go wow I have really

shitty teeth if this guy can get good

teeth off one use of this product let's

see

it you guys probably can't hear anything

but right their their product has a

viral effect of giving people purple

teeth a purple

mouth it's just a use case it's just a a

review it's so simple it doesn't seem to

be

working it doesn't work

impr no hook like sometimes you can get

away without a hook like here we have

the re v34 color corrector I don't know

maybe people are intrigued by the

packaging and confused by the name and

wondering what it is but 20 million

views 26 right next to

it see a lot of these like um the green

screen videos but these are made on Tik

Tok they're not using Adobe Premiere and

having crazy Transitions and using

cinematic music and sound cues and all

this stuff like in the end of the day

they're just making a Tik Tok video

phone production

easy I hope you guys can hear this

because I think it's it's just going

from my computer audio into

here Factor cap like testing a product

like they're speaking the language of

the audience of Tik Tok they're not

trying to talk to Boomers they're

they're trying they understand the

platform they're talking to and they're

using terminology and stuff to resonate

with them cool cuz Factor cap was like a

big trend on Tik Tok oops let's zoom in

get close up on my

[Music]

tea so it's been 2 minutes and I am

almost positive I'm 99% sure that high

smile started with Drop Shipping the

teeth whitening pens and that was in

probably 2014 or 15 when they were like

the absolute first to this so they're

still doing it now but they are

absolutely infinitely scaled past where

they started but they did get their

starting Drop Shipping let's see my

results this one's camera quality is

definitely more than a phone but he's in

a studio he's a ugc creator for the

brand so he has the studio but this one

looks very organic let's see this to

call up the new H I think it's just a

pretty face that's hooking people

honestly cuz that what she said at the

start I have no clue what she even said

hi Queens how are we I just into C I

picked up the new high by high smell

rain which all the new flavored

toothpaste I've literally seen this

product everywhere and I'm going to put

all the flavors to the test and rate

basic video dark in a car no production

s inside this really terrible lighting

and see what we think in my bathroom I'm

going to try all the flavors here I'm a

taste test my

first up is Meo I loveo you can see it's

It's Just Darts just throw darts at the

board and they probably do run spark ads

on all of their videos I have a huge

doubt that they're pulling 64 million

views 9 15 million 36.9 million 12

million 26 million like these numbers

are absolutely disgusting and it's

because every video that they post they

probably run as a spark ad and once it

stops performing they just turn it off

so this one was probably ran as a spark

ad

I would think this one's a good hook but

it didn't do good right so you never

know sometimes you'll think you have a

really good throw of the dart but it

just completely misses the board so this

one probably ran as a spark ad and it

just didn't convert so they turned it

off really really quick yeah let's go

see that 64

million this is like the Andrew Tate

style text

editing okay so that's just a new hook

the news anchor could have not even been

speaking about high smile at oh they

just found a clip that is a new hook

right the first like three seconds four

seconds five seconds then they go into a

video ad that they always produce which

is this there's a whole new way to

whiten teeth see that pretty girl with

purple dripping out of her mouth they

just put top three hooks and put them

all in a row right there those are their

past performing Hooks and it is purple

toothpaste that was probably another

hook like so when you realize K we have

like a list of like these 10 videos that

did really good it's because their hooks

were really good so you can organize

one video with all of your hooks in it

and then narrate a story over it yellow

for complimentary colors and when

complimentary colors come together they

cancel each other out beautiful

explanation and showcase visualization

of the product

working

g a ton of social

proof this is a perfect ad

perfect ad Flawless ad that's why I got

64 million views do you realize

how much money that is 64 million views

and it's not even like a flex like all

their videos are getting these like

millions of views millions of views you

can see they still have the and

for them a is like 40K views

which is unreal but these guys are a

unit they are a production house they're

a Content creation company they're

hardly a product company right they have

maybe five different Custom Design

products which is hard to do right like

it's not easy to make these custom

serums cool packaging products but they

did it once and then they just turned

into a production company a Content

company if you want to win in the game

of e-commerce you need to be a

production company think of Red Bull Red

Bull has one product they have a couple

of their seasonal flavors they'll switch

out in the Summers right they're they're

little colored cans but they have Red

Bull original and then they have

sugar-free but what they're doing is

creating content Red Bull is a Content

company let's think of Amazon is Amazon

a Product Company Amazon's a shipping

company they ship products in 2 days

that's what they do Red Bull makes

stories what does Nike do they tell

stories they create inspiration that's

what they sell these companies these

Brands aren't selling products they're

selling content they're selling a story

they're selling and doing things

completely different what you think you

think oh Nike is just a shoe company

there's so much more than that Heist SM

is just a teeth whitening company

there's so much more than that they are

a production house they were posting

like four times a day like look at this

hook they really went hard on that one

holy and it didn't really work that

good right only a million which is crazy

to say only a million but you can see

they tried to replicate this hook

because it it did so good on their 64

million view video but I hope you guys

are getting to see the picture that a

lot of these companies that are really

big they're doing something behind the

scenes that's actually making them big

right these guys are a Content company

that happen to sell teeth whitening

that's basically what it is that's

that's the perfect way to think about it

and if you want to win in the game of

e-commerce and in branding then you need

to do this you need to be a production

company a wheelhouse that just spits out

videos so I've gone very long in talking

about this overall there's a ton of

other video ads there's a ton of other

people I want you to study but I'm just

going to list them out because this

video is getting really long if you want

to understand and see big players that

are making good video ads and good

organic posts then you need to study

bleam hi smile Squatch the Soap Company

where Felicity they're a small company

that I already talked about that um I

mimicked and sold almost a million

dollars worth of products um they sell

the personalized heart necklace and

bracelet that has a little photo in it

study their video ads on um Facebook ad

Library they have a ton of them and they

post very consistently and that's the

backbone of their success as well study

tula and aserai it's spelled ASA R AI

these guys also have a product that um

it's like that red face mask I talked

about them as as well it's a viral

product because it's a hook in of itself

someone using the product is a hook just

like the purple teeth right your product

is naturally a hook and hopefully we can

mimic that with this random product

hanging on someone sucking up their skin

and their skin is like see-through in

this little bubble hopefully we can use

that effect for our videos as well so

try to think how can I get my product to

be a natural hook right just simply

using the product can be a hook of

itself so we've gone over examples

people that we want study now let's get

into the content creation blueprint but

how do we do this on a consistent basis

and how do we create that wheelhouse

that can consistently spit out these

videos so our content creation blueprint

is actually pretty simple right because

in the end of the day all we're really

doing is creating darts and throwing

them out a board that's basically it and

when it comes to what type of videos do

we make hopefully I've showcased that

very well and showed you brands that are

going to be continually doing this right

in the next 3 years you can continually

Study High smile and see good video

video ad examples right they're going to

be doing this forever they're not going

to stop right because it's making them

money so you can continually hop in and

find people that are crushing it always

you just need to know where to look you

need to know who's succeeding and you'll

always find inspiration of hey I can

create a video like that and you can

always get constant ideas so when it

comes to our content creation blueprint

we are just going to follow this

strategy here the first thing at the top

is strategy we need to have a very

in-depth strategy before we start

filming of like this is the video I'm

going to copy right like maybe we can go

see high smile and there 64 million view

video and say okay this is my strategy

right this is what I'm going to try to

mimic I'm going to have a similar hook

I'm going to have a similar voice over

and I'm going to have clips of my

product instead and I'm going to use

good hooks as my products I'm going to

have a consistent series of five good

hooks that I found online of someone

else doing it and I'm going to organize

them in and make this video for myself

or I'm going to order the product to my

house I'm going to film videos and clips

just like that and I'm going to use them

for my video so we have that strategy

outlined perfectly before we start

filming that's very key next we go down

to production right we have to actually

film the shots and it's good to just

basically copy clip for clip someone

else because in the early days we aren't

going to be like at The Cutting Edge

testing a new hook testing these new

things right the the starting days the

early days are about mimicking but we

don't want to take their videos we can't

take their videos because if we have a

video that's completely stolen

ultimately yes we can test with it it

needs to be switched up at least it

can't be the exact same and we can test

with it but we can't scale with it if we

scale with it we'll be seen we'll be

noticed by the brand or byy someone

they'll report it we'll get flagged

we'll have dmca claims on our Shopify

store Tik Tok will try to shut us down

they're getting a little bit more strict

with that so it's very important that if

you find a good video just order the

product to your house and copy it clip

for clip right that's going to be the

best strategy so when it comes to

production just make sure you can write

on a notepad that you have next to you

something like this you can write up or

go on notion.so and write up your shot

list okay I need a shot like this I need

a shot like this okay my narration

should be something like this I can

narrate it or I can use the Tik Tok

Voice or I can have my mom do it if it's

a female product or my girlfriend do it

or the girl down the street or my best

friend or someone from school can pay

them five bucks or something so you need

to have that idea when it comes to

production from your strategy so you

know exactly what to make now the next

thing and the most key thing is

optimization right we need to understand

the data from our strategy and from our

production right so we post the video

then we optimize it was the hook good

was it bad did people not feel the

emotion show this video to people and

ask like what did this make you feel

right try to get an understanding of

like is the transfer emotion there okay

maybe that's there but the hook wasn't

there or okay maybe the hook was good

but nobody felt anything so the video

didn't go viral because quite literally

everything that goes viral on Tik Tok is

a mix of a hook and a transfer of

emotion it makes someone feel something

so where do we go wrong where do we go

right and how can we do it better than

the next time we go into the strategy

stage and we are just going to

continually cycle through this Loop it

is easy it is simple but it is

needed to be done at a high level it

needs to be mass-produced you need to

have 500 videos that you can throw into

your Tik Tok ads that you can throw into

your Facebook ads and ultimately that's

the biggest backbone to your success

it's the biggest secret right the person

who tests the most will win the most it

is that simple it's a very very easy

strategy to follow and it's extremely

true if someone is selling the exact

same product they have a brand very

similar and they test 20 ads a day and

you test one a day obviously they have a

higher chance of finding that big winner

that 64 million view video and they'll

just simply outperform you they'll build

bigger teams because they get more

Revenue they get more sales and they

will completely destroy you business is

a game of competition it's a 24/7 game

that has no refs almost I guess there's

some refs but it never stops this game

never stops someone will compete with

you someone will take your product

someone will take your video ads someone

will try to outperform you someone will

test more so if you contest more you

will always win and that's if you have a

good product and a good brand so make

sure you you have those in line which

you should already now before I leave

you off I know I did a lot of reviews on

videos I did um a pretty long video on

this one we've we've talked about a lot

but the last thing I want to show you

guys is Feasta bles now Feasta bles is

obviously the company that either Mr

Beast works with or owns I'm not sure if

he directly owns it but he probably has

a huge Equity stake in it if he doesn't

their storytelling is really good cuz

it's obviously Mr Beast right he tells

stories he makes unbelievable content so

if we look at their videos they have 2.4

million tons of videos in the millions

and obviously it's Mr Beast so they have

a ton of money they have a ton of

connections they have a team they have

capabilities to really do these crazy

videos but when you look at them a lot

of them could be done with a low budget

they could be done with no Team all you

would really need to do is have the

confidence to walk into a Walmart go

find someone offer him $100 to do a

challenge and you do a challenge with

them right and the challenge can be

something cheap it doesn't have to be

something crazy so these guys which is

crazy they're not doing as good as high

smile which is nuts High smile is an

absolute production house unit and let's

see their first video it was posted 2022

January 26th so it looks like they

haven't done too much they don't post

too frequently on this I think they're

focusing on quality over quantity and

honestly that's just not really the vibe

the vibe is high smile the vibe is mass

production of videos so I think that's

why they have gone too far obviously

they have 120k followers which is insane

it's such good results but I think with

the the magnitude of who we're talking

about Mr Beast the team and all of that

I think they could be doing a little bit

better but let's go over their 12

million view video hey for $100 when you

try this sh while skyd no yo for $100

this is simple right like you could do

this very easily I'm being completely

serious you could do this so easy with

your brand you go hey would you would

you use the smart cupping device or the

new cup for $100 right he's asking

someone if they'll eat a chocolate bar

for $100 but you have to do it while

you're skydiving right you can give

someone $100 and then you can pay for

them to go skydiving skydiving is like

$180 $ 1502 200ish but you also need

them to film and record so it's probably

like $200 to go skydiving and have

someone jump out and film it with you

and stuff um I have my skydiving license

so I know those prices are very accurate

so if you can invest like $300 into an

ad you could potentially get $12 million

views and have an ad just like Mr Beast

some be like what the what is this

like Mr Beast Style video with the new

cup what is the new cup and you can at

the end of the video or as they're

jumping out you can have a narration

that says the new cup is a device that's

going to help you take away all your

aches knots and pains or something or

you can do some stupid you could go

into a library where everyone's working

on their computer and you can find the

kid that has a neck like this working on

the computer and use him as like a case

study hey will you try this nuke cup

it'll help your neck and back but you

have to do a skydiving or something

right like you can go over the top with

these stories and ultimately this is

like a $300 budget video but let's watch

it would you try this CH bar while

skydiving yes I'm so I do it right now

see you'll always find the one guy

that's just

down and a ton of people skydiving is a

bucket list like they want to do

skydiving so if you can give them $100

to do it and pay for them like they'll

do

[Music]

it or you can just do it as a skit and

you do it yourself you and your friend

you pay your friend you don't even have

to pay him right like there's always a

way to

[Music]

finesse like this video is hardly about

a chocolate bar like obviously it's an

ad obviously the focus is to talk about

the chocolate bar but they're telling a

story right the chocolate bar is the

subfocus the focus is we're taking a

stranger

skydiving

[Music]

oh my goodness these the most best Chate

bar in the world I don't even like Chate

but this is really

[Music]

good hey super simple super easy big

storytelling and ultimately that's their

highest view video I'm pretty positive

so I hope you guys got some good ideas

of organic content paid content and the

type of structure you want your video

ads to be study these people find their

good videos and ultimately like what I

want to teach you guys I want it to be

future proof I don't want to say this is

the exact strategy just do this because

eventually it'll change and then that

won't work but if you follow people that

are production houses that have teams of

100 people that are spending Millions on

making content studying them will always

work because they are always at The

Cutting Edge so I hope you guys got an

unbelievable amount of value because

truly what I've shared with you today

could be worth billions of dollars this

is a huge method that these companies

are doing to Rack in hundreds of

millions in sales a year I'm not sure

High Smiles net worth but I'm going to

I'm going to look it up right now after

a quick Google search it looks like

their evaluation is $300 million

ultimately what I've shared with you

guys today is the secret sauce

e-commerce is not about who has the best

brand I mean it is it's not about who

has the best product it is a little bit

but the biggest biggest thing is once we

have a product once we have a brand

right anyone can do that it's not that

hard the hard part and the part that

actually measures your level of success

is your ability to create content for

the dopamine slot machine can you

transfer motion can you hook people in

can you post four times a day can you do

all this stuff and whoever does it the

best is the ultimate winner so your

action steps for today are to study

people in your space study these dudes

start your strategy production and

optimization um cycle and get going

right start making your first videos and

in the next video I will show me

attempting to make some videos for the

new cup for this product here I have

some shots of when I was in Thailand

with this product so I will try to

develop some organic videos myself I'll

show you how I'm going to make them

should be a fun interesting video I'm

going to post them hopefully they do

good but if they do really bad it just

doesn't really matter because it's a

numbers game right I wouldn't stop there

I'd keep making videos and I would keep

taking shots and I'd keep sending this

to different ugc people and scaling up

and throwing more darts right I'm going

to be making a couple videos it's the

chance of me hitting a bullseye is

probably not the highest but it's a

numbers game I'm excited to show you

guys how I would execute on this but

make sure for your action steps you're

really putting in a ton of effort to

this because this is the ultimate um

leverage action this is the thing this

is the 8020 R right that 20% of the

effort is going to give 80% of the

results right it has that leverage so

really go crushed on this this is a big

video hope you gained a ton of value

much love guys I will see you in the

next one

peace welcome in boys today we are going

to be going over crushing organic this

is a very important topic for everyone

but most importantly it's really

important for the people that are trying

to get started with a low budget when it

comes to crushing organic there's a lot

of different elements that we're going

to be talking about but we already have

covered a lot of the structure of how to

really make the videos and that's the

most important thing there is a little

bit of things that you need to know when

it comes to creating the accounts

setting them up how to kind of create a

system to really Mass post on all of

these different platforms like if we're

making these short form videos we might

as well post them on Facebook reals

Instagram reals YouTube shorts and

obviously our Tik Tok account so there's

ways we can organize that to have like

this really nice seamless structure that

we can just post on Tik Tok and it will

post on everywhere else for us and

there's a lot of things we want to know

when it comes to like when to post how

to post hashtags all those kind of

little secrets so that is what we're

going to be jumping into today so

without further Ado let's get into

crushing

organic

all right now the first step we want to

do is get into Tik Tok Tik Tok is our

main source of everything that's where

we're going to really test our videos

because its algorithm is most likely or

has like the highest probability to let

you go viral than some of the other ones

but we still do want to focus on the

other ones and I do want to preface this

when you're just starting with testing

your store it's okay to just focus on

Tik Tok and then create the Instagram

Facebook YouTube shorts all that stuff

later down the line because ultimately

if we test this brand test this store

and this product idea and it doesn't

really go anywhere after quite some time

it might be a smart idea to transition

into something else and we don't really

want to invest so much time into like

creating an Instagram a Facebook posting

there and and focusing on those things

they can be put off later down the line

so just keep that in mind so we are in

my phone and the first thing we're going

to do is get into Tik Tok and make a new

account I'm just going to use phone or

email put put in a random birthday then

we want to go to the next section and

put in our business

email and obviously create a little

password cool and we created the account

and it for some reason gave us some

random at name let's see if we can grab

the new cup the new cup hopefully this

is available

perfect so if your name's not available

you're going to have to do some trickery

to kind of get in there like add in some

like a period or hyphen or something

along those lines or kind of change

something up you might have to be a

little bit creative and we want to go to

canva download our logo and get that

input it as

well cool so we just got that put in and

you can see there's not a website button

here and everyone wants that link in BIO

right so they can get people to their

websites so the way we can do that is

hit up in the top right corner go to

settings go to account switch to a

business account um I guess I'll just

put Electronics just kind of click the

one that you have um I'm going to add

the email address get that in

there cool so finished off the little

things it was asking for us there we

have our email input and now we can go

into business suite and do business

registration this is the key so if we

can register our business then we can

get the link in BIO day

one so when it comes to answering the

questions they're looking for um they

want a business license ID that's

basically what they want you can also

give them an EIN number from an LLC and

that's what I recommend because if you

guys are jumping into the world of

business you're jumping into e-commerce

you want to take this very serious and

you're ready to go when it comes to

running businesses and getting away from

the 9 to-5 getting away from this

College route and just the standard

route you want to make money online you

want to be in charge of your own income

then you need an LLC anyway and I will

have a link below to the website that I

use to create my LL LC and this is going

to be the cheapest quickest easiest way

for you to create an LLC it'll be very

organized on their website of how to go

through the process so setting up an LLC

is something I really recommend right

now you don't immediately need it but if

you want the link in BIO you definitely

need it and if you want to have security

with your store day one you are going to

need it what LLC does is it's a limited

liability company that basically creates

a business entity that's separate from

yourself so if I create the new cup and

it actually is stepping on the toes of

some business that I didn't see and they

want to come and sue me and let's say

I've done 10,000 in sales or 100,000 in

sales on my store they can take all that

money but they can also come after me

for personal assets if they want to they

can take my microphone my my computer

set up my car and that's definitely

something we want to avoid so a limited

liability company is a separate entity

that holds your business and is

responsible for your business it's like

a a separate person almost and the Ein

that you get um is like a social

security number for your business so I

hope that kind of makes sense if you're

from the US this should work on the link

below creating your LLC is something

you're really going to need to do and it

shouldn't cost you too much it's very

necessary for the long term and if you

get it now it gives you the asset of

being able to register your business day

one so I'm going to quickly put my info

in here and then we will get back to

what it says right

afterwards all right so after putting in

my information it comes up with upload

business qualifications and it says you

can upload up to six images and they

want to see documents that somehow show

that you have a real business so once

you file for that LLC you can send in

screenshots of that saying that your

paperwork is on the way and that should

satisfy Tik Tok that should give them

everything they need um if not you can

jump on support and really kind of just

talk it out with them like hey we

registered the business recently we're a

startup we're just getting going please

like here's my driver's license here's

this info like please let me know what

else you need and they should be able to

take care of it for you very easily so

I'm going to go ahead and upload these

and I'll get back to you with what they

say afterwards okay I basically just

uploaded what I got from the IRS showing

my business's EIN number I gave them the

EIN number and then I showed them the

document so it's just a little picture

of the document then they're asking for

a way to verify the business I'm just

going to do

SMS cool so they just text you a code

and then you hit submit and they should

get back to you within 24 hours and if

there's any issues you can just message

them on the like notification that they

send you you can just click on that

message them there or you can easily go

to Tik tok's advertising platform sign

up really quick and send them an email

there they have a chat service where you

can talk to them be like hey I'm having

issues with my Tik Tok account is there

any way you can help or I'm pretty sure

there's a way you can get to support

within here yeah you can do support

directly in here so that'll be easier

we'll get into all the stuff with

setting up your Tik Tok ad account your

Facebook ad account all those good

things but for right now let's just

focus on the organic so we're in the

account and the first thing we want to

do is we want to edit up some videos we

want to get our strategy in line we want

to focus on an exact video that we want

to replicate get the shots and think of

how we can optimize it is there a better

hook we could make is there a better way

we could transfer energy is there a

better way we could have a cooler

storyline or give someone more of that

dopamine Rush right because we're on the

dopamine slot machine we want our video

to have a good hook and we want our

video to make people feel something

later in this video I will show you the

videos that I made myself for this brand

and they're going to be a little bit

basic I'm not like throwing a ton of

effort into this I will make some video

ads for the store to give you guys a s

example of me mimicking someone else in

their ads and show you how I would

handle things if I were running this

brand so now that we have our Tik Tok

account set up and ready to go it's time

to go set up our Facebook our Instagram

and our YouTube shorts account those

should be very self-explanatory just go

set those up I don't think you have to

jump through nearly as many steps to get

kind of links and bios and things like

that but go get those accounts set up on

we want a Facebook res account a

Instagram account for Instagram res and

a YouTube shorts account set those up

get the links and buo do all the things

you need to do to put your logo in and

all of that then the next thing we want

to do is head over to our computer and

we want to go to repurpose doio now the

amazing thing that this software lets

you do is it's going to grab all the

videos from your Tik Tok download them

without the watermark and let you

oneclick post them to your Facebook

reels Instagram reels and YouTube shorts

so this is extremely useful it's going

to help you one click run all of your

organic content and if we go to pricing

it's $15 a month so it's not too bad I

highly recommend this um if you're very

confident in your brand I recommend

doing it right now getting it day one

cuz this is going to help you crush

organic and get one video posted four

times on four different platforms with

one click then we can make the four

different variations of that one video

very easily and now we have like 12

videos so however that aside this is

going to be a very big asset when it

comes to crushing organic and it's going

to get you a ton of views and help you

see okay these videos do good on

Facebook these videos do good on

Instagram maybe I'm going to keep making

videos like this for Instagram but these

ones or this style of video does really

good on Tik Tok so you can understand

how videos perform on different

platforms and really start to see like

okay this hook works here but it didn't

work here why is that and you can start

to really understand your brand and how

people interact with it based on the

platform you're posting on so highly

highly recommend this it's extremely

self-explanatory they have some good

videos in there that are going to teach

you how to connect your accounts it's a

really easy process so make sure you

click the link in BIO remember these

affiliate links are the only way that we

are able to offer this free course for

you guys so please make sure you hit the

affiliate links with this one and um get

this set up as soon as possible to help

you oneclick post all of your videos for

your brand on all of these different

platforms it's a really big asset for

you guys so now that we have all of our

accounts set up for our brand and

they're all integrated through repurpose

doio the next thing we really want to

get into is posting frequency and like

the questions of when do we post where

do we post how do we post and all those

little details when it comes to posting

with things like hashtags and all that

stuff so the first thing and the biggest

topic is frequency how often are we

posting do we need to post three times

five times a day like Gary ve says like

all these other people say are we okay

with just one post a day or is that

going to be detrimental for the growth

of the organic page and honestly what I

found is the more frequent the better

right cuz we're in that game of darts so

it's basically just a game of math if

you are throwing more darts you have

more of an understanding of what works

you have more of an understanding of

what to double down on and you're just

going to outperform someone who's only

posting once a day so if you can post

three to five times a day you are going

to have the highest success rate and

math is going to be on your side it's

just that simple there's no way around

it and without a doubt three to five

posts a day is definitely my biggest

recommendation and that's why when I

show you the videos that I making

they're not going to be the highest

quality things in the world because

we're not really going for high quality

we're not going for like cinematic

Productions with good lighting and cool

Transitions and like Perfect music

placements like we're not even going to

be putting music on our post we're going

to be copying High smile honestly they

have done the absolute best they have

the highest results that and like Scrub

Daddy Scrub Daddy also has really good

results on their Tik Tok account so

we're going to be copying Brands like

that quite literally you can go in every

single day say hey we're going to copy

these three to five videos go get the

shots yourself even if they're kind of

bad or when you're more later down the

line with your brand you can send out

your product to a bunch of ugc people

you have a bunch of creators that

already have the product they already

have a relationship with you and you can

say hey could you get us some shots like

this and that's going to be really nice

moving forward in the future to help you

get your two to three to five posts a

day on your account I would say those

are the absolute minimum but remember

these posts can be variations of the

same video so you can do one video a day

make three to five variations of it then

post all of those and then with one

click on repurpose iio those five video

variations are going to get posted four

more times so now you have 20 videos

videos from basically just one video so

you can see how you can really start

taking over organic when you start using

repurpose iio and that's why I recommend

it to you guys so much now if you're

thinking about when should I post do I

post early in the morning do I post late

at night I found that there's some

things hold weight when it comes to

posting like there's like posting on

Instagram from 9: to 10:00 a.m. usually

is pretty good but when it comes to Tik

Tok it's just is your video good does it

transfer motion does it have a hook

that's basically it you could post it on

any time on any account and if it's a

good video it will go viral that's

what's so nice about Tik Tok is it's

very predictable you really can take

advantage of this algorithm and if you

know how to do it you really can get

consistent results just like high smile

just like Scrub Daddy golf Daddy and all

of those other brands that are doing so

well but honestly I wouldn't really

think like oh I should wait to post this

until it's 9:00 a.m. or 10:00 a.m. CU

that might be better it's just post the

videos guys don't really get caught up

and worrying about is this a good time

to post for the algor algorithm it

doesn't really matter when it comes to

actually posting the videos I find that

no hashtags are the best for Tik Tok

because when you put hashtags in it puts

a little ceiling right they're going to

send out this video to the people that

they think will resonate with your

hashtags and if someone else like a

different demographic or a different

algorithm type person would resonate

with the video more you'll never get to

know that because you put like a tunnel

a little ceiling around your video

saying Hey this is this video is only

for this Focus only for these hashtags

and sometimes other groups will like it

that have not interacted with those

hashtags so the algorithm won't show it

to them so the best thing is just to

have open videos no algorithm ceilings

no hashtags and just get the video

posted do um some sort of caption that

gets people commenting that is a really

really really big secret and that is

something that I haven't really shared

too much because I wanted to save it for

this video getting people to comment is

quite literally the biggest influence on

your video's ability to go viral and

what helps to do that is to have mess

ups in your video say something weird

say something off and people are going

to comment wait did you guys catch that

like what did he say or you can be super

controversial but you want to be a

little bit safe with that because you

have a brand image that you're trying to

uphold so you definitely don't want to

do anything too over the line there but

being controversial being a little bit

over the top being a little bit crazy a

little bit out there is going to be

really good to get people commenting to

get people be like wait what did he just

say what's going on here this is so

Random or do something purposefully

incorrect to get people like that's not

what it is get people to commenting

because the more comments you have the

more information the algorithm has and

it knows where to get this video out to

people and if everyone's commenting then

it's showing Tik Tok it's showing the

algorithm that this video is good people

like it they're talking about it right

it's getting people on their platform

excited about it their dopamine

receptors are going and it's getting

people on Tik Tok it's getting people

staying on Tik Tok and that's the goal

behind their algorithm is to give people

an experience that is interactive they

want people commenting so if your video

can do that that is going to be a huge

secret to your success but again don't

get too lost in like on Instagram you

can choose different um topics for your

video I think is how they do it um to

try to like replace hashtags you don't

really have to do that just post these

videos if they have good hooks if they

have a good story to them a good emotion

then they should go viral they should

have a really good chance of going viral

at least quick reminder guys please use

the affiliate links below this course is

100% free and the only way we can offer

this to you is if you guys are using the

affiliate links I love you guys so much

thank you for being in here I hope

you're getting immense value and let's

get back to the video now there's one

more thing I want to cover and that's

Shadow bands so Shadow bands are really

odd it's really hard to know if you have

it but because it's a shadow ban right

it's it's something that they're not

going to tell you they're not going to

tell you that you're banned they're not

going to tell you that there is some

issue with your account or hey we're

repressing your videos because you did

XYZ there simp simply not going to say

that so you never really know when

you're Shadow banned but Shadow bands

are very real and I have had business

accounts that are shadowbanned to where

every post that we make gets like 30

views or 100 views and the easiest way

to test is if all of your views are

almost the same on every single video

like we keep getting like 400 views

every single video like it's stuck at

400 or it's stuck at 300 or it's stuck

at 500 or it's stuck at a th000 and we

literally cannot ever break through that

even by an extra hundred like if there's

a clear cap on your views that you get

on every video then that's probably a

decent sign that you're Shadow banned

and what you can do is just create a new

account but sometimes this is

detrimental as well if Tik Tok sees that

you're making all these different

accounts then it can just shadowban all

of them but usually and I've seen this

work I've seen a lot of highlevel people

talk about this if you make 10 different

Tik Tok accounts all of them are

business accounts for you and you post

the same video on all of them you can

see which account did the best and stick

with that one because accounts do do

have algorithms to them themselves it's

really weird some accounts will be

blessed some will instantly perform and

some accounts will never perform no

matter what you do it's very weird I

don't know how it works I don't know if

it's something that's embedded in their

system naturally but I have seen no of

it so the thing I recommend is get

started with the account you already

made make some videos test it out and if

you can see a clear issue first off just

make sure you're not making videos

because that's 90% of the time that's

going to be the problem is your videos

suck it's not that oh I'm shadowbanned

I'm going to have to restart a new

account you're just kind of like

creating excuses and problems for

yourself that aren't existent it's most

likely your video ads suck let's be real

this is your first time doing this

probably the videos aren't going to be

that good so make sure you're getting

good videos before you kind of make

assessments like this but if you're very

positive that your videos are really

good they're high level you're copying

them from other people you're making

them better you have good Hooks and you

even show it to people and they they

have a good um response to it like oh

that's a good video then um most likely

and you have that certain like we can

only get 1,300 views exactly every time

then you probably are Shadow banned and

it might be worth your time to go make

multiple accounts post your best video

that you have so far on all of those

accounts see which one gets the best

views and then make that your main

account delete your username off the old

one change your email and put it on the

new account and then that is the account

that you want to get in repurpose IO and

really solidify the next thing I want to

go over when it comes to organic is ugc

and influencers so this is stuff that

we're going to have full separate videos

on like crushing it with ugc and

influencers is extremely extremely

important you can't get around it you

absolutely have to do it because if

we're going to be throwing these darts

at the board hoping for those Busey

those viral videos those free sales and

good video ads that we can then use for

paid ads later then we need as much

darts as possible and ugc and

influencers are like other players

shooting at the dartboard for us and

helping us get these videos get these

chances to really get big exposure on

our brand get sales and get moving

forward so ugc is really big they can

help offload a lot of the work when it

comes to making these video ads same

with influencers influencers is more of

like the later down the road process

because they're very expensive they

think because they have 200,000

followers 300,000 followers that they

can charge a th000 per video because

they're an influencer and it's super

cringe it's hard to deal with a lot of

these people overvalue themselves and

their followings because usually it

doesn't really translate to much like

unless they are making a fullblown like

YouTube video for you saying I love this

product so much it's so good and it's

like a fully dedicated video just

towards your brand then it's just not

going to convert that well like someone

just doing an organic post on their page

isn't going to bring you a ton of sales

unless they are like a huge huge

influencer so do keep that in mind it's

it's a better route a better bang for

your buck with the money to go with ugc

people and just get new faces try to get

pretty faces talking about your brand

showing your product and doing these

videos for you keep in mind we will have

full videos on ugc and influencers but I

did want to tell you let you guys know

that this is a huge part of organic

content and obviously any video ad that

we're using in the future we want to

post on Tik Tok and then we want to use

repurpose iio to post it everywhere so

our brand is basically going to be just

posting these short form videos like

when it comes to Instagram we're not

going to go take beautiful photos and in

studio lights and try to like optimize

our content for Instagram it's too much

work with not enough reward we want to

do high leverage actions and the highest

leverage action we could do you know the

8020 rule 20% of the work does 80% of

the output we want to do actions like

that and that's short form videos going

viral that's our best bet so don't try

to like curate your content for Facebook

curate your content for Instagram and

have all these different platforms you

have to do specific content just make

your viral videos do your best on short

form vertical videos and start crushing

it there and just one click repurpose

post them everywhere else that's going

to be your best bet last thing I want to

touch on um before I show you guys my

videos and um post them and all that

stuff is mindset I want you you guys to

understand that it only takes one video

to completely change your life my first

student I ever had is Sebastian and he

crossed seven figures within his first

year of working with me he literally had

one video that completely changed his

life it got 5.4 million views on organic

he got like 6K in profit like 13k in

sales off of that one video and overall

it set up his brand to be at the point

of being worth multiple seven figures

he's absolutely crushing it he's got got

wholesale deals with Cisco they've

bought his products for their employees

he's got wholesale deal with Richard

Mill Rashard Mill whatever the the

extremely exclusive watch company if you

walked in there with a million dollars

and said please let me purchase a watch

they would laugh at you they would never

let you do it the fact that this brand

reach out to him to buy products for

their employees is just absolutely

unbelievable he's doing really big

wholesale deals he's crushing it with

his brand and it's all because of one

Tik Tok video he came to me not really

knowing what he was doing and and once

he got that video taking off he really

saw the potential saw the capabilities

of creating a brand in the long-term

amount of money you can make and he

started crushing he was doing $300,000

months and he's just been a huge success

off of his first video he really buckled

down he started learning things crushing

it he consistently asked me for help and

really grew his brand but it was all

because of that one video and I want you

guys to know that one store one product

one brand one video ad alone can

completely change your life so when

you're throwing these darts at the board

have that Faith have that stuff where

you're looking at your vision board

you're journaling your affirmations

you're having a high frequency when you

post these videos when you make these

videos right if we're making this video

and we're posting it all from this like

very scarcity mindset doubt fear this is

never going to work I'm never going to

have the viral video we always just get

30 views every time we post this sucks I

suck this brand stupid nobody cares

about this if you're thinking like that

when you make this video when you post

this video You're imbuing those things

with your emotion remember the identity

belief emotion and action hierarchy the

little pyramid you're imbuing all of

that energy into that post into that

video and all it is is fear doubt and

low low frequencies so you're getting

low frequency results I promise you guys

that's why I went so hard in the first

module teaching this stuff it's

extremely real it's extremely important

and if you are working from that mindset

of doubt and fear and scarcity then

that's the only results that you're

going to get because the law of

Correspondence has to mirror it into

your reality so remember that this

process works this is what huge

companies are doing High smile they're

worth hundreds of millions this is what

scrub Daddy's doing they're worth

hundreds of millions this what's bleams

doing they're making millions of year in

sales this is easy stuff you guys have

what it takes stop getting scared stop

living in fear and doubt and make sure

that you are having those highfrequency

emotions when you make these videos when

you post them you're holding on to that

faith in yourself you have your exact

goal in mind I want to make this much

money I want to have this by this exact

date right we want to have those

specific specific goals and really just

keep your mindset solid as you throw

these darts because that's going to help

you with your ability to hit the Bulls

ey so please make sure you are in those

high frequency States and the last

things I want to say is this is a

NeverEnding testing cycle you are going

to be posting videos and testing things

out going through that strategy

production optimized sequence endlessly

you are going to have to go through this

forever to continually get videos

obviously we'll have ugc people

influencers doing it later down the line

we can create huge teams with a manager

that focuses on all that so we don't

have to do it we can pay advertising

agencies to post the videos to do the

media buying for us and all that cool

stuff but just take note on what videos

you're making that work double down on

what's working kill off what isn't and

really take this serious because this is

the backbone this is like the the blood

to your business this is the circulation

the blood flow the heart that keeps

pumping and letting everything circulate

and grow and if you don't have these

videos circulating then your body your

business is going to die you might have

some success for a little bit but if

you're not constantly circulating those

videos breathing in pumping and getting

this circulation of new content then

you're you're simply just going to fail

so keep these things in mind now I'm

actually going to make a whole other

video called content Creation in action

where I'm going to be showing you guys

everything you need to know and what it

looks like with me creating my videos

what shots did I get what videos did I

create and we're going to break down all

that for you so I will see you in the

next video with that one peace and love

boys

all right guys welcome into the next

video today we're going to be going over

content Creation in action and I'm going

to be giving you a little bit more of

like practical tips and showing you how

I would do it I've made some video ads

for this product and I'm going to show

you kind of my take what I would do on

it and give you guys some real examples

instead of kind of some theoretical

stuff like we've talked of before I'm

going to be teaching you a ton of

different hook options and really just

showing you how to utilize as many

videos as you possibly can out of the

clips that you have of you and your

product or the videos that you get from

your ugc people or your influencers

later down the line but most importantly

we're going to be going over some video

ads that I made these are just some like

test fun ads these are basically my

first throws at the dartboard so keep

that in mind I would make as many videos

as possible see what works what doesn't

work what videos are good for hooks what

audios are good for hooks when it comes

to like the voice over that you would

either use with text to speech feature

or that you would actually do with your

own physical Voice or have um a ugc

person do it for you being able to test

like what type type of talking points

work and all of that good stuff so keep

in mind these are the First videos and

for some reason after uploading them the

quality got shot the quality is really

bad they're a little bit blurry um I had

high quality uploads on so I'm not

really sure what happened there but yeah

without further Ado let's get into

today's

[Music]

video guys before before we jump into

the video ads that I made I want to go

over some last points so obviously

before we make any video ad there has to

be a specific video in mind that we are

going to try to mimic we want to take

someone's existing Hook and the energy

transfer or the story line of their

video and then apply it to the first one

that we make we don't want to just shoot

in the dark and make something that we

think is good we want to make a video

that is based on something that already

did good once we find that video and we

have a really good understanding of like

what they said in the video and the type

of Clips we want to start to think how

can we improve upon this video how can

we make the hook better how can we make

the story line slightly better how can

we spice it up and make it unique for us

and for our product if it's um from a

company that has a completely different

product than you then we want to film

that one video and later down the line

make three to five variations of that

video with slightly different changes in

the hook the storyline and all that good

stuff some tips with your video is you

want to have your video ads around 12 to

20 seconds nothing less or nothing more

and I personally advise not to use any

any Tik Tok audios that's what high

smile does that's what a lot of these

really big brands do that are crushing

it so not using any audios or just

throwing in a trending audio that isn't

even playing any sound could be good for

the algorithm but I usually just throw

in no audio and again remember on all of

your videos you want to post them three

to five times minimum with different

hooks changed inside so you can even

keep the same storyline but you want the

first three to five seconds that first

clip to be different on every variation

so we can see which ones work because

those hook hooks are really really

important those first 3 to 5 Seconds

mean everything now before we jump into

my videos I want to share a list of some

different hooks or video Styles you can

do that I know work very well the first

one is like the random hook clip so you

can get something that is just like

random and bizarre and you say the title

of the video like for example you won't

believe what this product does or

something and then it just has like some

random clip of something stupid High

smile does this a lot they'll spray

their like purple teeth whitening stuff

on a banana like it's just random like

you have no clue what it is and that's

just their hook for 3 seconds and then

it gets into video out after so that's a

hook style you can do the next is the

really popular like disrupting style

where you have like a loud sound nothing

too loud that's like annoying some sort

of big reaction or just something that's

surprising and overthe toop that happens

instantly within like the first one to

two seconds the next hook style you can

use is literally just good-looking

people that will help you a lot more

than you think another little tip is if

someone is the hook like their face is

the hook of the video make sure it's

very big in the frame you want their

face to be like very very big in the

frame it's really going to hook people's

attention in not sure why but for some

reason that one works very well another

hook type or video style that you can do

is like the howto guide in this video

I'm going to show you how to take away

your neck pain or something like that

and then show them the product right or

in this video I'm going to show you how

to whiten your teeth in 30 seconds or

something along those lines another

video style is like the random stranger

videos where you go up to someone

randomly in public and either have them

do like a challenge or you give them

something you could go up to to someone

randomly and say hey do you have

shoulder neck or back pain try this

product out give it to them let them use

it or something get a quick little

review stranger videos work really well

cuz they think it's going to be some

prank or whatever they just it really

Blends in with Tik Tok it seems like an

organic natural Tik Tok video the next

one is challenge based videos which kind

of goes into the random stranger stuff

you see a lot of people do this where

they'll have you've seen people like

febles do this where they have someone

Skydive out with a chocolate bar and

overall there's just a ton of people

that do these like challenge type videos

and then they'll give something free to

the random stranger you just need to

think of a way to get your product

involved in that video the next one you

can do is review Style videos and the

best ones are where you have that like

green screen effect where there's a

video playing in the back of the product

and then you're over that video talking

like this product's really good and then

it in the back it has the video I hope

that makes sense High smile does this a

lot you can go check out the videos on

their page the next one is the negative

review you can use this hook today I'll

be showcasing fake products on Tik Tok

that don't work and then everyone's like

okay what's this going to be cuz it's

sounds like some hit piece and then you

use it and go wow it actually does work

so you could use this on your neck or

shoulders or something and say wow this

actually does work I would actually give

this a 10 out of 10 review or something

like that so you kind of switch up the

vibe another one you can do is stitching

random other viral videos a lot of

people do this there's so many people

that are famous for just stitching

really viral videos and then talking

about something completely random or

different afterwards you can use this

for your brand and it can work really

good on organic I don't know if there's

issues on running like a p add is a

stitch there might be some sort of like

copyright stuff like if you're doing

some celebrity like you can't Stitch a

video with Justin Bieber and then run it

as a paid ad so this is more of an

organic strategy but it works really

good if you can find especially if you

can find some video that went viral of

someone saying they have neck pain or

someone saying they have super yellow

teeth and they need something to fix it

and then you can show how your product

does fix it if your product solves a

problem that's a really good one but you

have to kind of be lucky to find a viral

video that kind of sets you up in that

way but you can honestly grab almost any

viral video of like like if someone like

hurt their shoulder like you can see

their shoulder dislocate or something

and they're working in the gym you be

like man should have had this cuper it

would have helped him out or something

where it's like okay obviously that

cuper is not going to help because then

people comment about it like you really

think that going to help like what a

stupid ad or or something you get people

talking you get the pot stirring which

is actually really good then the last

one is just like a testing video like

hey I've seen this product everywhere on

Tik Tok so many people are talking about

it I feel like it's B crap so today

we're going to be testing it or

something along those lines test videos

review videos those ones do really well

so with all that being said let's jump

into the videos I made but keep in mind

these are me copying the smart cuper

they have better video ads the romatic

ads really weren't that good but I'm

copying the smart copper and I'm trying

to make my own little twist on this but

these are my like first throws at the

dartboard these videos sadly they were

filmed in really high nice quality like

4k on my phone but when I uploaded them

they got really bad quality um I'm not

sure why because I had like the high

quality uploads little thing um switched

on before I posted it so not really sure

why and the audio is actually really bad

um I forgot to take the sound out from

the original video so it has like the

wind from the video and stuff but I can

easily just redo it this is just for

like testing purposes to show you guys

but let's jump into my phone and show

you the first ads all right guys so

we're in my Tik Tok account for the new

cup um I switched the logo to like black

because I thought it looked a little bit

better and kind of took your eye away

from like the brand name in the corner

for like the profile picture like when

you're viewing the video um it just

looks a little bit better having a black

profile picture instead but let's go

into the first ad keep in mind the

quality got butchered and the audio is

really bad so I would definitely redo

these but here are some of the first

vide I used to have super bad neck and

back pain until I found this cupping

device it's a modernized version of

traditional cupping gives you all of the

benefits of cupping with the touch of a

single button it helps your headaches

inflammation knots aches and pains and

can even improve your circulation and

speed up your recovery from the gym

you've got to check it out okay so I

said circulation in that video to try to

get people to comment be like what did

he say or why did he say it like that or

something uh but this video is basically

just a frame forf frame copy of a video

from Smart cup um the smart cuper but I

switched up the audio of like what I

said just a little bit we got this next

one today I woke up with super bad lower

back and shoulder pain from sleeping in

my th000 a night pool Villa in Thailand

but thankfully I brought my new cup it's

a modernized version of cupping therapy

it gives you all the benefits of

traditional cupping with the click of a

single button it helps relieve your

headaches knots and muscle pains and can

even improve your circulation and speed

up your recovery for the gym so that one

I'm obviously saying that I was in my

thousand Night Pool Villa in Thailand to

get people to comment it's just kind of

a piece for that for people to be like

why would he say that or why is he

bragging this video out or something

just to get people St up in the comments

a little bit but that one is all of

these are pretty much the same Clips in

different orders with different

storylines on them to test things but

they're all based on this video from the

smart cuper so this is the video from

the smart cuper that I'm mimicking I

used to have really bad neck and back

pain the smart CER uses cupping therapy

and red light therapy to help relieve

aches and pains plus the heat therapy

can improve your flexibility it's so

easy to use I can use it anywhere on my

body that hurts plas it helps to reduce

headaches and inflammation you've got to

check it out so all of my videos are

basically mimics of that so keep that in

mind we've seen the first two let's go

to this last one if you get super bad

knots aches or pains in your shoulders

or neck then you need to try this thing

out it's a modernized version of cupping

therapy that gives you all the benefits

of traditional cupping at the click of a

button it's extremely easy to use and it

comes with a 30-day money back guarantee

and a 1-year warranty it's designed to

help with headaches knots and muscle

pains but it'll also improve your your

circulation and speed up your recovery

from the gym and it's currently 30% off

right

now so I like that video ad a lot more

it brings up the 30-day money back

guarantee the oneyear warranty I think

it has a little bit better hook showing

off the Villa too but again for some

reason the quality is really bad like

the the video quality the audio quality

is really bad so honestly I would redo

these personally but I wanted to whip up

something to show you guys instantly in

the end of the day making these videos

took like two seconds I already had the

clips from my trip and I already knew

that I was going to copy that smart Cup

video so I recorded these clips with

that in mind um just got a bunch of them

and then it's really easy to just switch

up what you're saying switching up the

storyline and talking from a different

point of view using a different style of

hook and yeah it's just really easy to

get like 80 different videos out of my

like 20 clips that I got from Thailand

so these videos were really easy to make

I'll basically go over how you do it so

first thing you'll do is go into Tik Tok

grab all your clip Clips import them in

and then you can go to this top right

corner here to edit them out you have

this little Tik Tock studio and you can

edit and grab all the clips you can see

the quality is way better in here I'm

not sure why it's so bad in the other

one for example like this video alone

looks so much better and you can just

kind of order them in whatever way you

want to fully mimic the video You're

copying grab it and kind of just cut it

up a little bit so it's a little faster

can start right there have it show the

product going on then the side profile

of the skin then you can hit split

delete I liked having this one at the

end to show like oh it helped me so much

that now I can go swim in my pool Villa

or something and that was like a audio

that I was going to plan to do like I

woke up with pain but now I can go swim

in my pool Villa because it solved my

pain um this is another little side one

of just showing how it can be used on

like any part of your body showing like

the skin getting like sucked up in to

prove that the product is like

suctioning and it's working this is like

oh I woke up with my bad back pain in my

lower back I can split that one cut it

oh I also had really bad shoulder pain

right so you can see how there's like a

theme in every clip that it was I was

like planning to tell the story in just

kind of clip them and show them this is

a really good one of showing the product

and then showing like the pool Villa

we're in so you basically just pick up

all the clips you want you want to be in

a range from 12 to 20 seconds you hit

save you make sure you're audio right

here or first you can hit enhance I

think that I had enhance on that might

be why the quality got a little bit

weird I'll have to test that out but you

want to make sure your original sound is

down to zero so there's not like the the

wind and stuff and then you want to just

hit audio editing and basically say if

you have bad neck shoulder or back pain

then you need to try out this cupping

device hit pause there we'll hit save if

you have bad neck shoulder or back pain

then you need to try out this cupping

device you can see how that sounds a lot

better for some reason when I actually

posted it it just like totally botched

my audio and the video like you can see

in this one it looks way more clear um

it's probably cuz I had that enhanced

thing on but essentially you just want

to put in that little audio recording of

giving your testimonial but I will say

this process works a lot better with

girls like if I had a girl that did all

these shots and then you have a audio of

the girl saying this product helped my

shoulders my back my neck paint so much

better for some reason guys in video ads

just don't perform as well it's it's

kind of wild so I wouldn't expect these

videos to perform insanely well yes the

clips are really good um hopefully if

the the video quality is not completely

from uploading but I really

wouldn't expect this to convert like

extremely high just because it's a guy

in it like girls really do perform so

much better so if you have like a

girlfriend that can help you out or some

close girlfriends that's that's going to

be really nice or if you're a girl

yourself then you have a big benefit

there but that's basically it for the

video you also have some features like

this hit that and then you can do this

voice feature if you have neck back if

you have neck and back pain you can

easily set these up so we can have this

right at the front we'll hit um set

duration or let's let's go back and hear

when she stops if you have neck and back

pain so like right when we start turning

in you can see that the oh wow they have

an audio visual of where the audio ends

and it'll Auto go to it wow that's

actually really nice if you have neck

and back

pain you have to try this C device then

we'll just drag this to right after and

then you can see when the text

disappears is when you need to put the

next one we'll cut that up right to

where the audio ends if you have neck

and back pain then you need to try this

cupping device and you can just go

through and make your video like that

having Jesse do the text to audio

feature for you and so you don't even

have to use your voice if you want quick

reminder guys please use the affiliate

links below this course is 100% free and

the only way we can offer this to you is

if you guys are using the affiliate

links I love you guys so much thank you

for being in here I hope you're getting

immense value and let's get back to the

video so I know that was pretty brief

but I hope that gives you a really good

idea of how easy it is to just go in

there record some clips do some audios

do some voiceovers do some text to

speech features um there's a ton of

features in Tik Tok and you can really

learn it in like a day of like how to

use the green screen features and how to

figure it all out it's extremely easy

and it's going to be a big tool to make

all of your video ads on there then once

they're posted on your Tik Tok account

just make sure you go and repurpose iio

post it to everywhere and now you're

going to be able to really read your

data your analytics of how many like

views you get and see which hooks work

which videos work what is good for my

brand what isn't good and you're going

to have more information more data to

kind of change your throw essentially

when you're throwing these darts to make

sure your aim is on point and each video

is going to be kind of like a stepping

stone to figure out what works and what

doesn't so through doing this for a

couple weeks you're really going to have

a clear idea of what videos do good and

now you can coach your ugc people you

can coach your influencers of hey are

video ads work really good when you do

XYZ make sure you use a hook of your

face big smile make sure you showcase

the product with it in your hand make

sure you use it on your shoulder make

sure you use it on your neck or a lot of

people say they get um lower back pain

so make sure you have a clip of using it

on your lower back this type of data and

this type of coaching you wouldn't get

it unless you took your time in organic

seeing what videos work seeing what

people like what people don't like you

can again also get a lot of data from

your competitors from other people that

are posting but it's best to do it on

your own videos and really get a solid

understanding of what works for your

brand ultimately organic is a really fun

easy way to get a ton of sales if you

really know what you're doing but the

best thing that it does is it teaches

you how to post it teaches you about

video ads it teaches you what's good it

teaches you what's bad and it's giving

you a very highle skill set of how to

make video ads on social media that can

transfer into hundreds of thousands even

millions of dollars in sales if you

master this craft so even if you have a

ton of money to jump into the paid

advertising strategies and do all that

fun stuff I really really recommend

diving into organic and giving it a

solid one two to even three months worth

of effort so you can Master this skill

essentially all of the social media

platforms are the exact same if you want

a viral video you need a good hook and a

solid transfer of emotion through a

storyline so make sure you are doing

that in all of your videos get out of

your comfort zone have some fun do the

extraordinary and make sure you're

making content that resonates with a

person that would potentially buy from

your brand your action steps are to plan

out the entire week of content that

you're going to do for your brand list

out at least 20 videos that you're going

to mimic and then make five variations

or more for each video so you can have a

ton of content and then make sure you

distribute it through repurpose IO to

get it on every single platform doing

this for 2 to 3 weeks should be giving

you a decent amount of your first sales

on your store and you can then use that

money to start your paid ads and now you

understand which videos are good to run

as your paid ads soon we're going to be

getting into a bunch of fun stuff with

paid ads so stay tuned for that I hope

you guys got a ton of value out of this

video and I will see you in the next one

peace what's going on guys today in this

video we are going over our Tik Tok

setup we are going to get everything

integrated with our store create our ad

account get our pixel running and all of

that fun stuff now I hope before you're

moving on in this video that you have

some videos posted on Tik Tok organic we

need to be posting on there we need to

be consistent because when we get into

the next module which is reaching for

the Stars we're really running our

advertisements we're scaling up and

we're really putting everything in

action we need to have Tik Tok organic

as kind of our Lifeline as our kind of

like the heart that pumps the blood

throughout the business so we really

need Tik Tok organic to be moving we

need a ton of videos because we are

going to be cycling those into our paid

ads and stuff but we are not going over

that today today we are just setting up

the Tik Tok account but I hope before

you progress that you have been crushing

it on Tik Tok because it truly will be

the backbone for your initial success

within the next module but without

further Ado let's get into today's video

setting up your Tik Tok

[Music]

[Music]

account all right guys so we are in my

store and I realized I wasn't really

clear too much this is just for the Tik

Tok ads like the Tik Tok sales Channel

and all that stuff but um we're in my

account the first thing we want to do is

go to apps Pull up the search bar and

you want to type in Tik Tok hit enter

it's going to take you to the little app

area and we want to get this one Tik Tok

right here it's the same as the

advertisement one and we want to add

this in this is the Tik Tok sales

Channel and it's going to allow us to

create our Tik Tok account super easy so

we can hit add sales channel here all

right guys once you get on this screen

you want to hit set up now all right

guys it's Jordan from the future again

and I have good news I was able to lock

down an affiliate offer and structure

with Tik Tok themselves so they are

partnering with Jordan's library on this

and they should be giving you guys some

sort of starton bonus or deal for

signing up through this link so the link

is below the video make sure you follow

all the steps set up your sales Channel

but before you hit create account there

make sure you click the link below this

video here it's going to take you to

this exact page so you want to scroll

down here make sure you put your

business email in create your account

everything um that it's asking for get

the verification code through the email

then once everything's filled out

without hit sign up there's going to be

a couple more pages where you have to

answer a couple little questions for Tik

Tok then it's going to create your

account and you can follow on with

everything else I was saying in the

previous video the only difference is

instead of hitting the sign up button

you just hit the login button and then

it will integrate the account that you

just created with your Shopify store and

you'll be fully good to go and you can

set up everything else following um

everything I say in the previous video I

love you guys so much I hope you're

getting amazing value out of the course

please remember to hit the links it

really does help me out so much I hope

you're getting amazing value in this

course and I will let you get back to

the videos and we want to hit create new

now we want to set up all of our

information with our business email so

we want to do the hello atth cup.com

just like this or obviously putting your

brand name in then you want to create a

password for yourself then they're going

to send you over a code once you hit the

button put your verification code in and

sign up hit connect here now we want to

create new when it comes to the Tik Tok

ads manager now when you get to this

section make sure that all the

information is correct this is going to

come up with like your Shopify like do

my Shopify whatever link so it's going

to be like some long random name just

put in your official brand name switch

to your correct time zone put your phone

number in don't leave your business

phone number in there and you can choose

um your industry doesn't matter too much

but I'll just put electrical Appliance I

guess and we'll hit sign up and connect

now we want to hit the maximum option

when it comes to the data sharing our

privacy policy should be fine to mention

this if you're copying the one from my

like the new cup store and pasting that

in you should be fully fine here and we

will hit confirm super easy and then

we're going to hit finished setup now we

want to go over to settings and we want

to set up our payment method put your

credit card in and I will say this in

the next module one of the First videos

we talk about is credit cards I do

advise running all your ad spend on a

credit card now when I say this I'm

saying it with an extreme amount of

caution getting into business credit

cards and getting into just credit cards

in general and running a business and

doing all of this at an extremely high

level is a lot of power when you start

getting into credit cards with American

Express that are business based credit

cards and they don't essentially have

limits you can find yourself in some

really scary situations and you need to

only spend money that you already have

your credit cards should basically be

debit cards that just give you points

that's how I look at them I have never

ever spent a dollar that I don't have on

my ads or excuse me on my credit cards

credit cards are extremely important and

in the next video we'll go over

everything you need to know with credit

cards when it comes to advertisements

how to get points all of that fun stuff

and I may even drop a free course later

down the line with all of the really

nitty-gritty details when it comes to

the credit card world because it is an

amazing world but truthfully unless

you're just extremely irresponsible and

you're not good with money then you

should use a debit card with your

advertising costs but if you're able to

control yourself putting in a credit

card here is going to get you a lot of

points I have made probably over 10

million American Express points just

covering my ad costs alone that's been

able to fly me across the world me and

my girlfriend multiple times with crazy

huge trips and I haven't paid for a

flight in the last probably since like

2018 and my girlfriend lives in

Pennsylvania so I travel a lot but with

that power comes responsibility you

really can get yourself in an

irreversible hole that will turn you

into a slave for the rest of your life

with credit card debt like I'm not

joking this is extremely extremely

serious so I do recommend the business

gold card with American Express but

we'll get into all those details but

just know when it comes to your card

information I do recommend credit cards

but you have to be extremely responsible

but what's good is you can always switch

out your payment method in TI to itself

so you don't need to like go apply for

the card wait forever before you set

this up so you can just use your debit

card for now but I just wanted to give

you guys that heads up cool once you put

your card info in and click the button

it should take you here so Tik Tok is

notorious for having some payment issues

with like getting your card connected it

looks like mine worked though they sent

a notification to American Express and

then I was notified on my app of like

hey are you doing anything with Tik Tok

right now and I just confirmed that and

then we're good to go so we're fully set

up here targeting locations we can add

Canada in and I will get into this um in

the Tik Tok advertising video on the

next module when it comes to the Drop

Shipping phase with your brand where

we're not getting wholesale inventory

we're not customizing their products

we're not doing anything large like that

it's okay to Target US and Canada and I

actually do recommend it but we will

have to also go into our settings and

change some settings to allow people to

check out from Canada because if you

followed my Shopify setup video no one

is allowed to purchase from anywhere but

the United States so we will have to

include Canada in our shipping settings

but I'm going to confirm that because I

do recommend doing US and Canada just in

the early days with your brand but once

you get into the wholesale inventory and

stuff it's going to be too hard to ship

to multiple countries so just keep that

in mind we're going to hit confirm here

now it should be okay to hit back to

overview once this Tik Tok marketing

pending account review thing is done

then a button will pop up and we can

just go directly to the Tik Tok

advertising platform there it looks like

we actually do have Canada in here I

forgot that I did um have some

International areas set up so we

actually are good there just wanted to

be sure let's go back to Tik Tok and

check if we're approved just yet um it

should happen pretty quickly it doesn't

take like days or anything all right so

let's go back and then let's Google Tik

Tok advertising and go to the first

option that isn't an ad right here hit

the create Now button and it'll send you

into the login screen or it will

automatically log you in cool so

automatically logged Us in the first

thing we want to do is go to assets and

events let's hit web events on the right

so we should have our Tik Tok pixel

already created from our process of

setting everything up it's going to say

verify identity right here so let's do

that looks like it just wants a phone

number so I'm going to put in my

personal phone number and go through

this process real quick it looks like

you can also do email so I'm just going

to do that that's a little bit easier

cool verification turned on we can hit

back and basically what we want to do is

just make sure that our pixel is firing

that it's actually in there it's working

and there's no errors or issues so it

looks like there is no events recorded

at all because we just set up the pixel

we can hit test events then inside test

events we want to put our link to to our

website and hit generate QR code and

then we can just scan it with our phone

and it'll have us visiting the website

it's all loaded up right there and we

basically just want to go through and go

all the way to the checkout process and

then obviously we're not going to

purchase but we want to add to cart real

quick go to the checkout process I'm not

going to put any info in but you can see

on the screen now it has the add to cart

detected has initiate checkout detected

um it doesn't have view content because

I didn't go to the web page I just hit

like the purchase button off website

itself but I am going to go to the

product page and hit view content so now

we should have a view content come up

cool so everything is working good we

are good to go we can hit back and

hopefully it should show some events now

we want to go back into our settings by

clicking on the pixel then click over to

settings and put automatic Advanced

matching on and tie the email and phone

number make sure that is good I don't

think we have to do a save button just

make sure that's on and we're basically

good to go now the next thing we want to

do is come into our actual ad campaign

section by clicking this right here so

once we're in here we want to go to our

default columns and set up custom

columns it's really important to have

specific things in here and to kind of

get rid of some of the Clutter so let's

delete everything after the ad ID to

give ourselves kind of a blank slate now

the first thing we want to do is hit our

complete payment row as in the page

event section this is the first thing we

want to see then we want to see complete

payment you can click all of them next

we want to hit view content all of them

add to car all of them initiate checkout

all of them then we want to go to basic

data actually let's do CPM then CPC so

it's stacked like that clicks

clickthrough rate reach and we should be

good to go there we can hit save is

preset column give ourselves some little

motivation um put 1 million in sales for

the little name of it now what this is

going to do is set up all of your

columns so when your analytics are in

here like when you've been running an

advertisement it's going to show you all

those analytics and that is extremely

important for you to make key decisions

in scaling advertisements up killing

advertisements that aren't performing

well and ultimately we will get into all

of that in the next module showing you

how to run your ads showing you how to

read the analytics giving you absolutely

everything you need to scale up your

store hit those $10,000 days do all that

good fun stuff but for this video that

is basically it our Tik Tok is fully set

up it's ready to go hopefully we've been

crushing it on Tik Tok organic so we

have a big list of videos and we know

which videos did good and we know which

videos did bad so now we can bring those

good ones into paid ads so that

basically wraps up everything for module

3 this one was a pretty long one but um

this was our first time kind of swinging

the axe cutting the tree getting our

feet wet getting into doing those action

steps and now in the next module we

going to be reaching for the stars as we

run our advertisements and really get

this ball rolling seeing which videos

suck which videos do good and having a

list of your top videos that are ready

to go into paid ads I hope you're

excited I'm very excited to teach you

guys all the stuff and I will see you in

module 4 reaching for the

stars all right guys welcome into module

4 I hope you're extremely excited I am

very excited to get into the reaching

the Stars module and going over all of

the very big high leverage action steps

that are going to get us towards our

dreams with paid advertisements

utilizing things like credit cards which

is what we're going to be talking about

in this video building teams with

virtual assistance hiring ugc creators

influencers to work with us and our

brand email and SMS marketing customer

support legal structures and all of that

crazy stuff that really solidifies us

within our space and really helps create

our brand and bring it to life so

without further Ado let's get into

reaching for the stars in today's video

we're going to be going over credit

[Music]

cards

all right boys when it comes to credit

cards there is a lot of really really

important things that you need to know

and be aware of before you enter this

world ultimately credit cards are a huge

space there is a ton of intricate Fine

Lines there's a ton of loopholes and a

ton of different approaches to credit

card hacking credit card churning and it

essentially needs a whole course of

itself like this is a very very

lucrative opportunity to utilize credit

cards but it's also a very destructive

one if you are not good with this and

you're not good with money and you don't

have self-control and you spend more

than you have then you can find yourself

in a lifelong Loop of credit card debt

uh a hole too deep that you will quite

literally never be able to climb out so

I am most likely going to be making a

complete credit card course that goes

over everything that you need to know

within Jordan's Library I'm not exactly

sure when that would come out but for

now I want to give you at least the

essentials so you can operate your

business to your best capabilities get

free points and help you travel around

the the world for free so you can

literally work from your laptop and live

that life of Financial Freedom location

Freedom time freedom and credit cards is

one of the biggest tools to achieve that

so the first thing I need to go over is

Extreme Caution and I know I talked

about that in my last video but I can't

explain enough how important it is to be

extremely careful with your credit card

you cannot spend more than what you have

I never even cut it close if I know I

had $10,000 in my bank account I

wouldn't even put close to 10,000 on my

card even though I know I can pay it off

so your card is essentially a tool right

this right here this is the business

Platinum Card this card is a tool and I

want to utilize it in a proper way I

don't want to spend money that I don't

have that's not a tool that's a

liability it's not an asset an asset is

using a card a credit card just like a

debit card I have zero risk I'm not

playing with money I don't have I know

that I can pay it off and I'm just

getting free rewards and free benefits

so that is the only way to tackle credit

cards your credit score and your ability

to pay off your card and not get into

credit card debt is one of the most

important things you could do with

yourself credit card debt is absolutely

crippling and destructive and will

literally take the rest of your life to

pay it off if you have some crappy job

where you're getting paid $15 $20 an

hour or something and you're 20,000 in

credit card debt and you still have to

pay for your house for your car for your

food you're literally never going to

climb out of that with an 18 to 24%

interest rate on it you're completely

screwed and that is another weight in

your backpack when you're climbing the

mountain to try to get to Financial

Freedom to try to have location Freedom

time Freedom if you're weighed down by

credit card debt you're screwed because

it's growing your backpack is literally

getting bigger every year every day

every month so extremely important if

you guys get in credit card debt you are

completely screwing yourself and it

shows that you don't really care about

your future if you can't utilize money

in a proper way if you can't

successfully use a credit card like a

debit card and I pay my credit card off

every 2 Days Every 2 days I go in AMX

and pay off both my cards I have a

platinum and a gold card right here so

cards are extremely important and if you

can't utilize them then or you can't

utilize them properly then you shouldn't

be utilizing them at all so with that

out of the way I really I just can't

stress it enough don't get into this

game if you can't be very very

responsible with your card but when it

comes to cards I want to go over the

best cards for you guys and without a

doubt the best card is your business

American Express gold card this card

gives you four points per dollar spent

on ad spend I'll have a screenshot put

up right here so four points per dollar

on top two business categories that

you're spending on which is going to be

your product costs and your advertising

costs with either Tik Tok or Facebook so

right there all the money that you spend

on your product cost fulfillment and all

of your dollars that you spend on Tik

Tok ads and Facebook ads getting four

times points this alone just the gold

card has gotten me millions in points

each year with American Express and

American Express is the best it's the

top tier um I know a lot of people not

inside the US have issues with getting

these cards but but the business gold

card is absolutely your best bet now

when talking about credit cards and

especially American Express cards they

have really good sign sign on bonuses so

we have to cover sign on bonuses

basically when you sign up for this card

you get approved it's shipped to your

house you have a sign on bonus you can

earn right now it's 70,000 points if you

sign up with the link below that's going

to get you the best possible deal

sometimes they raise their deals up to

100,000 points for the business gold

with the business Platinum Card this one

right here they literally do $150,000

000 sign on bonus or 150,000 points for

a sign on bonus right now if you use the

link below the link below is always

going to give you the best referral sign

on bonus because it's a direct link from

me and I have a very good relationship

with American Express so anyone that I

refer gets their top deal at the moment

so these sign on bonuses are more than

they're advertising on their websites

right now currently so signing up with

the referral link below is definitely

your best bet they do very big bonuses

for referral links so um make make sure

you utilize those but what sign on

bonuses are is you basically you get the

card once you're approved then you have

to spend a certain amount of money on

each card in a 3mon time period so let's

check out what they have for the

business gold card it looks like they

want you to spend $10,000 within the

first 3 months and they will give you a

free 70,000 points now with that 10,000

that's spent in a 3-month time period

you're also getting your four times

points rewards on that if you're

spending that on your Tik Tok ads and on

your product costs so it's very good to

sign up with these cards once you're

succeeding on a store I don't think it's

the best idea to just say hey I'm

getting into this world of business of

e-commerce I'm going to sign up

instantly I don't think that's the best

bet because this card is a $100 a year

gold card and then this card is $700 a

year I think it might be 600 it might be

7 was 500 but it's going up so these

cards have yearly costs but their

bonuses alone are extremely worth it

with a gold card you get a ton of side

bonuses that literally pay off the card

itself if you just redeem them with the

Platinum Card you also get a ton I'm

going to show it right here platinum

card gives you a ton of bonuses like

,000 credits with Dell $150 credits with

Adobe and if you just simply utilize

those you use you usually can pay off

the entire cost of the card each year

just through those alone not even

including all of the other benefits you

get and the platinum card has a ton of

benefits we'll go into that one later

but with the gold card that is your

first card you want to get the gold card

is the drop shippers card it is your

best friend for your e-commerce Journey

the fact that you can get four times

rewards on product costs and advertising

costs is just unreal because those are

quite literally the biggest costs in

your business and this one alone is

going to give you millions and millions

of points when it comes to the time of

buying this card and actually enrolling

I would do it once you've got a little

bit of traction with your Tik Tok ads

like your paid ads so I don't think

signing up right right now is the

absolute best bet unless you already

have a store that's gaining some

traction and by traction I mean getting

some good organic sales or getting some

good paid traffic sales and you're kind

of committed to this brand you know that

this is going to be your skyscraper that

you're going to commit to long term you

see potential behind the product and

you're willing to not give up and you

know that you're going to be spending a

lot of money on paid ads then it's

definitely time to get the card now when

it comes to alternatives to the business

gold because the business platinum's

kind of out there it's it's a little bit

more when you're solidified when you're

starting to travel a lot especially and

when you're starting to make big

purchases like bulk inventory that's

when the Platinum makes sense when it

comes to alternatives for the gold card

you can do the Chase card this is the

business preferred ink card so this

one's not as good it gets three points

per dollar on ad spend and other

business expenses like that but the

thing is this card I think the bonus of

the four points per dollar spend that

you get on advertisement and product

cost has a limit to like 200,000 in

spend or 250,000 in spend so there has

been times that I had to get get this

card because I ran out of my bonuses on

my gold card so just to continually get

bonuses I had to sign up with a new card

because I spent like 200k in a month in

ads alone on one of my stores so I had

to get that card to be able to juggle

spend and to still get bonuses because

the gold card goes down to one point per

dollar after you've gone through the max

which I'm pretty sure is 250,000 each

year so each year it'll renew you don't

have to like it's not like a one time

thing you killed your business gold

cards rewards so it'll refresh every

year so I will alternate between the

Cards depending on the year the Year

just started right now 2023 so I have a

ton of available points on my business

gold card so I won't be using the ink

card until later in the year once we've

spent more on ads so with your business

gold card it's basically fine to put

like as many expenses as you can on it

you do want to segment it into business

expenses only just so it's easy with tax

stuff and sadly I can't give too much

advice on tax stuff for legal reasons

the best thing I can say is get like a

local tax professional to really help

you out and help you organize what

should I spend on this card what should

I not but the biggest thing is on your

gold card you need to be putting all the

Fulfillment costs with your 3pl and all

of your advertising costs that alone is

going to take care of the card and give

you a ton of benefits and then the same

thing goes with the business Inc

Preferred Card that's going to function

the exact same as the gold now to get

into the Platinum more here I'll throw

up the benefits again this platinum card

is crazy it's like either 600 or $700 a

year not a month all the fees are yearly

they're not monthly and this card has a

ton of crazy benefits on any Delta

flights I get a 35 or 30% refund on the

flight and I get five points per dollar

on the cost of the flight so let's say

for some reason I ran out of my American

Express points I can use my platinum

card to buy the flight with cash and

then I'll just get a refund of 30 to 35%

that's like every Delta flight is like

30 to 35% off cuz they just return the

money to you in points it's crazy and

then you get the 5x points on top of it

and you get access to the Centurion

Lounge the Delta lounges and those alone

are huge those are in almost every

airport that you go to that's at least

half decent like a pretty big airport

they're all going to have either a delta

or Centurion Lounge so you get free

access to those any purchase over $5,000

gets I believe 5x points it might be 4X

per dollar spent so that's really huge

too so when you're ordering your

products in bulk let's say you're

selling that eyelash serum you've

ordered like 10,000 units that's going

to be more than $5,000 so you use this

card and you get a ton of points on it

so there's different cards for different

situations there's a card that is with

like I think City Bank and Costco that's

really good for gas and groceries so

there's different cards for different

situations and that's why this I would

seriously need to drop a course just on

credit cards itself because it's such a

crazy industry and there's truthfully so

many opportunities because there's no

limit to how many credit cards you can

get if you're responsible and paying

them all off you can just keep getting

new cards for new sign on bonuses right

you spend if you spend a ton of money on

your business it's easy for you to spend

that 10,000 in 3 months to get the sign

on bonus so me just got 70,000 points

here with this card once you do that and

then let's see the amount you have to

spend in a month for the Platinum Card

right here it looks like you need to

spend 15,000 in the first three months

so if I'm spending 20K a month on ads I

can easily sign up for this card get

150,000 sign on bonuses or sign on bonus

points and then I can get 70,000 from

this one and then I can also get 100,000

at this current moment with the business

Inc Preferred Card so that's 150 plus 70

plus 100,000 points that's over 300,000

points which is equivalent to $3,000 it

can be used on flights that can be used

on hotels you can literally pay off your

own bill but there is specific things so

these points are only going to be

there's different value systems that's

the best way to explain it if I redeem

my points just to pay off my card itself

so like a just a straight cash refund

basically on my card payment it's not

going to be as useful but if I use my

card for hotel and flight then it's

going to have that direct equivalent so

if I had 300,000 points that's going to

be $3,000 so so that's kind of the

equivalent I think that's every point is

like every thousand points is worth a

dollar something like that so very very

useful there you want to make sure that

you only use your points on flights and

on hotel stays and you can stay at some

very very bougie exclusive places you

can fly completely free I've been flying

free since probably 2018 and my

girlfriend lives in Pittsburgh so we go

back and forth all the time I've been to

Hawaii Italy Thailand and ultimately

been back and forth from her house a

trillion times my tattoo artist is in

California so I would fly there once a

month to go see him I did that for 2

years straight so yeah it's it's an

incredible amount of points and I still

have almost 700,000 points right now

just sitting I also help pay for my

friends and Family's flights so it's

crazy when you start getting into

running a successful store and you're

using these cards it is genuinely a

lifechanger but again it comes with that

double-edged sword that if you don't pay

if you make mistakes and slip up and

spend too much on this card and you

don't have that money then you are

literally screwed it is you are in a pit

that you'll never climb out of it's very

very serious so you need to be extremely

careful but if you are ready to sign up

for any of these cards I recommend if

it's your first card get the business

gold AMX card that is your absolute best

bet there's going to be a link right

below this video that has the referral

links for the cards these are going to

give you the highest bonus amounts so

the biggest sign on bonuses that

American Express rewards each year is to

the people that are referred directly

and the reason they can do that is

because they don't have to pay any

advertising costs to get their new

customer right so you signing on they

can give you a higher bonus than they

would give anyone else if they had to

pay an advertis it to get that customer

if that makes sense so the biggest sign

on bonuses possible are down below and

that also will give me a sign on bonus

for anyone that is referred that signs

up so I do want to be transparent with

that I will get a bonus if you guys do

that so that is appreciated obviously

with all of these affiliate links you

don't have to it's just based on a

trust-based system but since this course

is free it truly does help out immensely

to have people people use these links so

I do appreciate it if you are getting

this card make sure to only do it if you

are mentally prepared and ready to to be

responsible with it but if you are

signing up please use the link below it

does meun a laot so a little more

information when it comes to using these

points let's say you just got your

100,000 or 150,000 sign on bonus from

the platinum card if if you were ready

to get that card the best thing to do is

only use it on the flights and hotels

but importantly it's the best to only

use it on Delta hotels or Delta flights

and Marriott Hotels these people have

direct relationships with American

Express and you can get way more points

per dollar for your points and there's a

lot more you can do just like flying

Delta you get a 30 to 35% return so it's

really important to make sure you look

okay what affiliate relationships do the

hotels have with American Express what

airlines do they work with and make sure

you're utilizing that I'm not sure who

chase goes with but I think they're with

American Airlines so if you have chase

points make sure you do the American

Airlines ones cuz you'll get more

discounts and and there's more benefits

when it comes to redeeming these points

points for the flights you can literally

just purchase the flight on your card

and then go on the American Express app

go in the chat support and say hey can

you use my points for that flight and

they will convert it over usually that's

the cheapest but it kind of has that

hassle of having to do that or you can

just go on American Express's website

and redeem rewards there for travel and

straight up book your flights with

points instantly on there they do kind

of inflate the prices though like let's

say you're flying from Salt Lake City to

Dubai in 3 months and the flight cost

$2,000 when you see that flight on

Google costing $2,000 for like a Delta

and let's say Qatar airlines flight or

something or Emirates you'll see that on

Google for like 2,000 but when you go

into the app and try to do it with the

points on American Express it'll be like

$2,200 so that's 220,000 points when it

could be 200,000 points instead so it's

it's like small savings they they do

kind of upcharge a little bit there for

the convenience of you just being able

to one click use your points there

because they have to create a whole

system they have to create an insane

software and integration with all of

these flights to be able to let you just

use points instantly so they do kind of

have a service fee on that so it is good

to know that but when it comes to credit

cards when it comes to running your

business this is essentially all you

need to know to get started get your

business AMX Gold Card make sure it's a

business card do not get personal cards

with these personal cards don't have

nearly as many benefits as the business

cards and when it comes to applying for

these cards I I don't know if I can

legally say this but I don't think they

check your financials they do want to

see people making a decent amount of

money for them to sign on the card like

if you put your income is 2,000 a year

if you're like unemployed right now or

something you're probably not going to

get the card right so the only thing

I'll say is I don't think they check

financials that's that's all I'm going

to say with that I don't think there's

any repercussions or any actual

legitimate checks but I could be wrong

so I'm going to leave it there applying

for these cards is pretty easy though I

don't even think they pull your credit

they might for you to apply for it so if

you have really bad credit that could be

an issue hopefully I get to be able to

make a full-blown credit card course

where I can talk about how to fix your

credit how to improve your credit all

those good things to help you get

approved if you don't initially get the

approval but I personally have never had

an issue and anyone that I've referred

to American Express hasn't had any

issues either it's usually pretty easy

to get approved but again when it comes

to running your business and utilizing

credit cards successfully that is like

all you need to know use your gold card

on all of your product costs and your

advertising costs if you run out of

points on that if you're balling and

your store's doing really good get a

Chase preferred one and use it the exact

same way as you would the gold card then

if you're really balling you're ordering

bulk inventory you're flying around the

world enjoying some of your location

Freedom time Freedom Financial Freedom

all that good stuff then it's time to

get the platinum card and that's where

you're going to get a lot of access to

the lounges a lot of flight a lot of

travel benefits ton of different Awards

you can utilize and redeem with a ton of

different companies that is literally

just free money I think you get $1,000

with Dell just for signing up with your

platinum card so Platinum cards crazy

and it's really good to have a

relationship with American Express

because you can get invites then to have

a black card and all of these other

crazy kind of exclusive credit cards and

they take really good care of people

business cards with Chase and just Chase

Bank alone is awful God awful every

issue I've had and had to reach out to

support has been a complete nightmare

I've had Chase customers literally yell

at me on the phone and it's just awful

you wait in support lines for hours and

hours and American Express they reply to

you instantly they are extremely

accommodating and kind and their

customer service is probably the best

I've ever seen in the world American

Express is extremely good when it comes

to taking care of their customer and

having the highest level of benefits

they have better benefits than all of

the chase cards all of these other cards

like American Express is where it's at

so I highly recommend jumping into the

gold card if you are ready to do that

then leveling up to the Platinum Card

when the time makes sense for you so I

hope that gave you guys everything you

need to really understand the initial

level the initial game of credit cards

and honestly to really run a successful

store this is like all you need to know

the other stuff is like little

nitty-gritty hacks on how to utilize

points better how to juggle different

cards how to churn credit cards just for

sign on bonuses because you can get like

20 different credit cards at a time have

a huge stack like this and just be

getting an endless amount of credit card

points from the sign on bonuses so that

stuff we would go in in-depth on on the

other course if that comes out which

hopefully will soon so for your action

steps on this video if you are

financially ready to jump into a

business gold card then and I highly

recommend that if you guys get any of

the credit cards I mentioned please use

the referral links below it does help me

out a lot and make sure if you're in our

community group that you ask a ton of

questions I'm happy to help out so peace

and love guys I'm excited we're in the

fourth module and in the next video we

are going to be going over Tik Tok

advertisements I'll see you in

there welcome in to the Tik Tok

advertising section of the course now

this video is going to be a little bit

brief brief because we are going over

the testing strategy so I know you guys

are extremely excited to be here at this

stage and I'm truly hoping that you

progressed here naturally throughout the

course you didn't just come skip to this

video because this course is honestly

been put together with 6 months of

effort and organization and truly if you

think you're ahead you think oh I

already have a good store oh I already

know what I'm doing and you just skipped

towards a video like this where I show

the Tik Tok advertising strategy I

highly highly advise you to go and

re-watch or watch for the first time if

you skipped the entire course leading up

to this point module one alone is

extremely valuable the the spiritual

understanding the knowledge that's

shared there the wisdom that is going to

help you in your success and help you

with being spiritually aligned and

healthy to be able to perform well on

your Tik Tok advertisements and to be

able to look at things non- emotionally

again this course has been laid out in

the exact path that it is for a very

strong reason this course is extremely

good I've put my entire heart and soul

in this and it's really important to

watch it the full way through so quick

little caveat I do want to say that but

I'm extremely excited to share this with

you guys it is going to be slightly

brief because this is the testing

strategy so with Tik Tok ads their

testing strategies and what's working

the best right now is really basic it's

it's very dependent on your creatives

and on your video ads and your ability

to hook people in but if your video ads

are good then you really don't have to

do too much this is kind of the easy

part this is the fun part just turning

on that cash flow um process and getting

to really make some really big Revenue

numbers and profit numbers if you have

those good videos so really important

that you've been crushing organic

beforehand there's a lot of requirements

so we're going to get into that but

without further Ado let's dive into Tik

Tok

[Music]

advertisements all righty guys guys so

we are in the Tik Tok advertising

platform make sure you pull this up but

I quickly want to go to Tik Tok itself

go over to the new cup and check this

out so let's see what the videos are at

I posted these a couple days ago um

almost 600 views on every single one so

this is a decently good sign that all of

them got at least that amount of views

but remember what I said when you're

Shadow banned on an account or if the

brand new account you made is having

some issues then you're going to get

like the same amount of views on all

videos so decent chance there that we

have some sort of shadow ban or

something but 600 views is good I'm not

complaining we'll see how it plays out

ultimately when it comes to running paid

ads and getting into Tik Tok paid

advertisements all that fun stuff you

should have more videos made this is an

example store I'm not going to be trying

to scale the store to the moon this is

an example for you guys to understand

the best processes so I would at least

have like 10 or 20 videos made so I can

see which ones are the best performers

and then I can grab three to five of

them to bring into my paid ads so on

that note I want to talk about some

requirements or we jump into Tik Tok

paid ads and actually using this

strategy and making sure that we are

ready to do it so the money that we

spend is properly allocated and we're

not just losing a ton of money and

kind of being dumb so when it comes to

requirements to kind of have ticked off

before you get into your paid ads is you

need to have a decent budget to jump

into paid ads successfully and at a high

quality level of someone who really

knows what they're doing you're going to

need around $1,000 minimum to test your

brand your product your store now you

can get away with a lot less a lot of

people have got testing strategies that

are very simple very easy and they can

just throw a couple hundred bucks in and

get a really good idea if something

works or not but I'll explain why that's

not feasible and why that doesn't really

test the essence of your product and

your brand you need to do way more you

need to spend way more and you need to

have more videos cuz ultimately these

$200 strategies that people do that are

kind of cheap and and let's just try

things out it doesn't really test your

product it tests your video ads your

video ads and your products kind of go

hand inand and when you want to test a

product you need to test a ton of video

ads to really see okay this product

maybe isn't that good because usually

it's the case that oh this video ad

isn't that good the product could have a

ton of potential but you backed it with

some crappy ads you only had three of

them in there and it just didn't really

give the opportunity that the product

needed or that Tik Tok needed it really

didn't give them enough videos to kind

of truly test this product so really

important to have around $1,000 to throw

into ads now you're not going to throw

that in instantly you you have control

of How It's spent where it's spent when

it's spent but I would say you should at

least have $1,000 that you can throw

into ads and it's not going to like kill

your daily life right like money that

you can lose in the worst case scenario

next you need at least 10 qualified

videos now what is a qualified video a

qualified video is one of your top

performers on Tik Tok organic so if I

need 10 qualified videos I probably

should have posted like 20 or 30 I'm

leaning more towards 30 once you've

posted like 30 videos you can see what

are my top 10 best performers that I've

the best views how can I make them

better how can I improve upon them try

to scale that up to where you have 10

qualified videos that are extremely good

they have a good hook they're getting

good views they're engaging people are

commenting and overall it's just a

really good video you you show it to

friends and say hey what is what do you

think about this does it grab your

attention does it get you a purchasing

interest in the product and try to ask

people that aren't just going to be a

yes man that are just going to blow

smoke up your ass saying yeah it's super

good because I guarantee a lot of your

video ads are going to suck it's just

the harsh truth of it so when you have

10 qualified videos that's going to be a

game changer for paid ads because to do

our strategy we're going to need at

least three to five videos minimum to

throw in a Tik Tok we obviously want to

throw in our best performers but if

those don't perform good we need to

cycle in another three we need to cycle

in another five we need to change out

the ones that aren't spending money or

change out the ones that Tik Tok is just

giving horrible performance to like if

the video ad sucks you got to get it out

of there so we need at least 10 before

we jump into paid ads 10 quality videos

now the last requirement if you're

getting into paid ads you need to be

extremely decisive very organized with

your money your analytics very mentally

organized as well and you need to be

able to make calculated decisions

without emotion if you are getting

emotional in your ad account and you're

changing numbers and decreasing budgets

or raising budgets because you're so

excited it's working so good so you put

$1,000 a Day ad spend you're making

these really rash emotion based

decisions then you are going to fail at

paid ads it's very important to be

emotionless to be decisive to work off

analytics work off numbers and just not

have emotion anywhere near this process

so with that being said let's jump into

Tik Tok 101 and give you guys a full

outline of what we're really going for

some rules some dos some don'ts before

we jump in and actually make an ad in

the Tik Tok advertising platform first

thing $20 budgets you need to have

bigger budgets this is not enough to

test your product it's not enough for

Tik Tok to give you high quality good

traffic it's just not good you need to

be at least $500 to $100 daily budgets

per ad group that you're running running

also the reason for that is because we

are throwing three to five videos in

that ad group so the ad group gets $100

in Daily spend and then it divies that

up between the three or five Tik Tok

videos so each video if you have five of

them is getting like $25 a day or $20 a

day so you can't really do $20 budgets

it's just not enough you need more the

next thing USA and Canada targeting is

going to be your best bet you don't

really want to get into a bunch of

different countries and these are going

to be the highest quality traffic so you

want to make sure that you're targeting

those only keep in mind though when when

it comes to ordering product and

wholesale and we're we're really running

a brand with custom products inventory

and all that stuff it's going to be hard

to ship internationally your best bet is

going going to be to only sell in the

United States so when you're in the

position of transitioning from Drop

Shipping to US and Canada you need to

make sure you change all your ads to

only the us when you have that inventory

in the United States because you're not

going to be able to get fast shipping

and it's going to cost a lot to get your

products from China to USA and then to

ship them to Canada on a regular basis

is not going to be the easiest so we

want to focus only on the US I think

there's also some legal issues and stuff

when you're actually getting into like

real real business with custom inventory

of paying vat fees all that stuff we

just we just don't want to get into it

next scared money doesn't make money

this is insanely true this is one of the

biggest lessons that was the hardest for

me to learn on my Drop Shipping Journey

like I it was really hard for me to not

be scared to spend money like I remember

the first time I started getting into

,000 a day budgets my ad account and it

was absolutely mind-blowing to me it

scared the out of me I would be on

my ad account every 2 seconds refreshing

making sure every dollar is spent

perfectly and when you're kind of

thinking in this like scarcity fear

mindset of I hope it works I hope it

works and you have these doubts and and

you're scared to throw that money cuz

you you really hope it comes back and

you can't afford to lose it thinking

like that does not do good because then

you're bringing in those emotions you're

you're bringing in fear and doubt and

that's lowering your frequency and it's

it's really going to give you

results and it's going to make you

scared and you're going to make

decisions that you shouldn't have made

emotion-based decisions that weren't

based on analy it weren't Based on data

it was based on your own fear and the

biggest growth that I've ever seen in my

life was when I finally just said

it let's throw some crazy budgets and I

started getting to 20,000 A Day In AD

spend and and spending hundreds of

thousands a month and it just everything

changes when you can start to throw that

money and obviously it's a gradual scale

we're not going to jump in and throw

thousand budgets day one testing our

brand and product cuz we're so confident

right like we we will gradually get

there but you're you're going to have a

ceiling over your head if you're scared

to spend a lot of money on ads and

obviously again we we'll get there

naturally but you can't be scared to

take that next step forward and to take

some leaps of faith and raise budgets

and yeah truly like if I look back that

was the thing that changed everything

for me I paid $10,000 to a mentor for

monthly coaching he's like dude you just

got to raise your budgets like that's

basically like all I learned and I went

from doing 80k months to $400,000 months

in sales so it was really big you can't

be scared to make money you can't be

scared to spend money next when it comes

to Tik Tok ads broad audiences are your

best friend friend you don't want to get

into like almost any targeting like

targeting is kind of bad on Tik Tok

Facebook it's the opposite but on Tik

Tok you need really large audiences you

need to give the steering wheel to Tik

Tok as much as you can because when

you're taking the steering wheel and

saying hey only target these people and

you're trying to drive the car it

with their algorithm and it doesn't

really work too well so you need to give

Tik Tok the steering wheel and let them

do a lot of the targeting based on

results analytics and data and their

algorithms cuz when you get into these

Niche tiny audiences is where you're

targeting so many things really does not

work well at all the next thing is you

really need proper metrics and analytics

and the capability to understand and

read them which we're going to have a

whole video on because it's extremely

important you need to know what your

data is telling you what your analytics

are telling you and you need to make

decisive solid actions on them to really

take your business to the next level

it's extremely important next thing with

Tik Tok is they stay on their own

website that you need 50 purchases a

week on a ad group or on a yeah on an ad

group not a campaign to get it out of

what's called The Learning phase now

this is something that's interesting I

think it's kind of a marketing ploy to

get you to spend more on Tik Tok ads to

get something out of the learning phase

because when ad groups are out of the

learning phase they perform better and I

think it's just a way to get you to

spend more money but once you're getting

50 purchases a week your ad groups are

going to optimize your targeting is

going to optimize and things are going

to get a lot more smooth that's why I

recommend the high daily budgets you

can't really you're never going to get

50 purchases a week on $20 a day ad

groups like it it's just not going to

happen you need to have more kind of

skin in the game and when Tik Tok sees

that you're spending a lot and you're

putting a lot of effort into this they

give you higher level traffic they give

you better targeting and you have more

money to play around with and your ads

are usually going to perform better next

thing is spark ads are your best friend

we are going to be using like strictly

spark ads for almost everything we do

it's it's definitely just the best way

to go Tik Tok loves them they give

better results to spark ads compared to

normal ones and it's we'll get into it

we'll explain it but it's definitely

your best option another thing with Tik

Tok is don't be afraid to scale your

budgets really quickly that's not

something I'd advise on Facebook like

Tik tok's unique with that scaling

pretty fast is actually an asset here

but that comes with a caveat which is

our next thing is you need to rotate

your videos so frequently like very

frequently you need to come in your ad

group and see what videos are performing

like good results what videos aren't

spending any money cuz Tik to thinks

it's a video cycling those out

constantly maybe like if I have five

videos inside my one ad group one of

them is going to get a majority of the

spend and if that one's not performing

well then I need to get that video out

of there so the spend can allocate to

the other videos and if one video is not

spending at all I need to get it out

there because it's clogging things up

and so you need to have it to the point

where you're cycling in videos all the

time and that's why we need to be

crushing Tik Tok organic we need to be

using ugc influencers having friends

help us make videos we need to be making

tons of videos a day ourself because

it's that dartboard game right if we

have thousand darts and we're setting in

front of the dart board eventually one's

going to hit and when one hits we want

to turn it into a paid ad because then

we can milk it 10 times more get a ton

of sales so we need those bullseyes on

organic right that we can take to paid

ads I hope that makes sense it's the

best way to explain it because that is

the essence of Tik Tok it's not some

magic targeting it's not some magic

spell that you can cast on your ad

account it's going to work perfect it

just doesn't exist like that it's who

has the best video think of this as Tik

Tok hosts video competitions and whoever

makes the best video that their

algorithm likes the most most gets paid

the most if you can think of Tik Tok

like that that's going to be your

absolute best bet now another thing to

know with just paid ads in general not

even just Tik Tok is that advertisements

is like a a game of guessing but not

just guessing it's targeted guessing

right we want to make educated guesses

and decisions and and try to be smart

and calculated about it but in the end

of the day every ad account functions

differently me and you could have the

exact same store the exact same brand

the exact same product and we're running

the exact same video ads exact same

budgets and targeting and I'm going to

get different results than you are

that's just how it goes the the ad

accounts they're like this for Facebook

as well exact same thing it's just

targeted guessing what works on one ad

account might not work on the other and

there's only so much you can do in the

end of the day it's based on you having

a good video you having a good brand and

a good product those are your three

things so if you're not crushing it on

that your ads are going to suck but in

the end of the day you just need to

understand that paid advertisements is a

guessing man's game like nobody has the

secret there is no magic secret it's

just who has the most money who has a

good product who has a good website who

has good video ads who's willing to

spend the most and who's willing to

learn from their analytics data and

metrics and improve that's basically it

there's no secret there's no magic now

the next thing I want to go over is

rotating advertisement variables if

you're running ads and they're not

really working too well at the ad group

level there's a couple things you can

change you can change your audience size

or location like separating USA and only

targeting them separating Canada only

targeting them and having a campaign

that's only USA based and only Canada

based or you can try to raise your

audience level in there and I'll show

you what I'm talking about in the ad

account or you can try to lower the

audience level usually that doesn't work

but fluctuating the audience size and

where you're targeting can help to

switch that variable if your ads aren't

performing too well next you can start

targeting different ages so there's it's

like 13 to like 60 plus or something is

the age range it's like 13 to 17 in the

first block and then the other blocks

have different age ranges usually just

clicking 18 plus on all of them is going

to help improve your ads a little bit

next you can play around with your daily

budget if you were doing $100 a day and

it's not working too much you can

downscale it to like 50 or even try 200

just messing with the numbers to see how

that changes your numbers is going to be

really strong next you can play around

with your optimization event so if

you're targeting like purchases next you

can play with the video duration of your

creative so you can change it if it's

like a 20 second video Try cutting some

crap out and getting it down to a

15-second video and see if that does

anything also always change your hooks

rotating Your Hooks and your creatives

is obviously something I've talked about

a ton but um we're we're trying to focus

a little bit more just on ad groups but

um video duration is something you can

change now the next thing you can change

is your form of bidding and optimization

now you can change your optimization

goal to conversions and clicks you can

change it to your bid strategy to cost

caps lowest cost you can also change

your billing event to standard or

accelerated these are just some things

you can change at the ad group level can

help kind of refreshen your ads if

they're not performing too well cuz in

the end of the day we don't really want

to do too much with targeting another

thing is don't clog up your ad account

with a ton of duplicated ad groups this

is horrible it's going to mess up your

spend and Tik Tok has openly said that

they don't like when people duplicate

and their algorithms aren't really made

to optimize for duplicating 50 of the

exact same ad groups also if you're

doing cost cap campaigns you want to

make sure that you're not running a ton

of them because it's going to give you

advertising issues it's going to clog

things up your spend isn't going to work

too well it's going to fluctuate a lot

and in the end of the day it can have

your ad account get down to spending

zero a day and that's going to cost you

a lot of money if you're making a ton of

money and your ads just go to zero spend

you're you're going to be losing out a

lot of potential money there next thing

I want to go over is breaking even so if

if I have a $30 product that I sell I

get $10 profit per sale and my

advertising costs are $10 then I'm

breaking even right I didn't make any

money but because of credit cards I'm

going to be making at least credit card

points and I'm going to be building data

on my pixel right I'm going to be

showing Tik Tok hey this is what a

customer looks like this is what some of

looks like who watches the video this is

what someone looks like who adds to cart

so it gives more data and analytics to

the algorithm that can help perform your

ads um help them improve and help them

perform better so keeping ads on that

are breaking even is really important

cuz you're getting free points you're

not losing money and you're building up

pixel data you're building up brand data

and brand awareness so breaking even on

an ad is good don't turn them off if

you're breaking even you only turn off

if you're losing money another thing to

go over is testing strategies and like

testing ads is completely different from

scaling ads it is like night and day

difference two sides of the coin like

very opposite like when you're jumping

into scaling your advertisements it's a

complete different ball game so just go

into this with that awareness another

thing I want to say before you start

your paid and this is kind of the last

thing before you start your paid

e-commerce Journey your paid ads journey

of really jumping into advertisements

and throwing big amounts of money I want

you to understand this very well

e-commerce and this journey throughout

business success and life is an endless

staircase each store that you make in

your e-commerce Journey can kind of be

viewed as a staircase it's almost like

the the rough draft process that you go

through in language arts when you're in

school your final like published book if

we're going on the language arts

reference isn't going to be your first

draft right so don't be afraid or scared

or let in fear and doubt and scarcity

and all these negative frequencies take

you down if your first store doesn't do

good right like that's like a baby

thinking their first step is going to be

them like running next like it's things

take some time and it's it's very

possible to succeed day one but keep in

mind that you are going to be making an

endless amount of rough drafts in life

you're going to be making tons of stores

you're going to be making tons of Brands

and learning this skill is the goal the

goal isn't to make a ton of money

day one because it might not happen

right we need to be resilient and the

people that are successful are going to

be the people that understand that if

this doesn't if this store doesn't work

oh it's just a rough draft oh my next

one's just going to be 10 times better

oh that one didn't work oh my third one

is going to be 20 times better than the

first one or 30 times better and it's

the people with that Viewpoint that are

truly going to succeed those are the

people that life rewards and truly like

the only way I can explain it is like

God shines his light on people with

those perspectives it's the best way to

put it I don't care what your religious

beliefs are the universe whatever you

want to think is going to reward you

when you view everything that you create

as a rough draft and you continually

improve upon it and make it better so I

want you guys to understand that

perspective don't don't get sad don't

think you're a failure don't submit to

these low frequencies trying to take you

down a fear doubt and all that stuff

think oh I can't succeed it's too

saturated this strategy he doesn't know

what he's talking about or whatever your

mind tries to create to justify your

efforts as a failure you can't listen to

those this is not a failure failure

doesn't exist the only time you fail in

life is when you give up and in the end

of the day we are trying to learn a

skill we are trying to build a high

value skill it's going to take a long

time we're trying to learn paid

advertisements and e-commerce and

running stores and creating teams and

businesses and Brands it's a really big

deal another thing that can help kind of

put this in perspective is think about a

traditional business launching right

we're launching an e-commerce business

it's very easy compared to everything

else but let's think of you opening a

brick and mortar restaurant okay maybe

you have $100,000 in startup costs

that's on the low end maybe a couple

hundred th000 you had to take out loans

from people you had to convince people

to believe in you and your idea you have

payroll you have have all of these

things you have genuine employees

showing up to work every day you have to

manage them you have to manage cash flow

you have to sell enough burritos or

whatever you're selling to even make

some sort of money to pay back this huge

debt above your head of hundreds of

thousands if not Millions if you started

some really nice restaurant so think

about their perspective when they get

into business they're not hoping oh I

hope I can be profitable and one day

they understand that they're creating a

business an asset that's going to be

profitable years down the line that's

going to give them a consistent income

for years and they're not looking to

profit within a couple months right we

need to keep that perspective when it

comes to starting our store and

understand that hey how long did it

really take me to learn everything in

this free course and start up my

business maybe a month two months maybe

maybe you slacked a lot and you're here

and it's been 4 months who knows what

it's been maybe it's a couple days but

the overall amount of effort that you

have to put in compared to someone else

with a business plan investors employees

day one physical locations it's not even

comparable right so if you have a couple

issues in your first first like 1 2 3

four stores don't work out overall

you've put like not that much money into

it especially if all you did was test

organic and I do recommend that you

shouldn't get into paid ads unless

you've gotten some sales from organic

and you're and you're making some

progress there because then when you

jump into this it's just a little bit

more risk with paid ads and

understanding that your videos are good

but I've kind of covered that stuff so

you guys know what I'm talking about but

it's really important to see that we

have it easy e-commerce is easy Drop

Shipping is easy we don't have inventory

we set up Shopify we set up a couple

things we downloaded a free website I

guess we have to pay for to beautify and

some other things like that but it's

really just not comparable to a

traditional business model so don't get

down on yourself because in the end of

the day you are building a skill you're

growing every single day and you are

going to reap what you sow when you put

in the work you will reap the rewards

you're planting seeds in the ground and

just because a week later you don't see

it sprouting out of the dirt doesn't

mean that it's not growing so be very

patient with yourself be very

understanding and and emotionless in the

sense of not really like getting in fear

and doubt and look at the analytics but

just know that this is a long process

e-commerce is and there's going to be

failures there's going to be these

obstacles in the way there's going to be

hard times but if you're resilient then

you will make it e-commerce isn't going

anywhere there's a constantly revolving

door of new stores that are going to

start popping off new trends because

things die out and so something new

comes in and replaces it like we're our

society is in a constant Evolution and

there's always a new opportunity there's

always a new brand there's always

something amazing that can be created

I'm telling you guys the opportunity is

endless and if you if you focus more on

on executing and crafting and learning

this skill instead of getting profitable

on your first store it's going to be

extremely good for you in the long run

and I know that was a rant but it's it's

very very Paramount to your success that

you understand what I've just said again

because it's so easy for us to create

new stores if you have to create a

second store later down the line all you

have to do is put in a new domain name

on your existing Shopify setup put in a

new domain name switch out some logos

switch out some products and you're good

to go you have a whole brand new store

you just have to buy another $12 domain

$12 wow so this process is easy we're

very blessed that this opportunity is

here and that Tik tok's here for organic

free traffic and easy to-do paid ads so

I want you guys to understand that I

have full faith in you I'm extremely

excited for you guys to learn these

methods and get deeper into this course

and I just want you to know that the pie

is big enough for you to have $110,000 a

month profit it's big enough for you to

make a 100,000 a month profit e-commerce

is one of the biggest pies in the world

the industry is so huge and I promise

there's enough for you so with that

being said let's jump into my computer

and get into the testing strategy so the

first thing we want to do is go make

sure we're in our correct ad account and

hit create on our first campaign so what

we want to do is go to website

conversions I have a lot of pop-ups here

as it tries to teach me how to do stuff

and we're going to basically keep a lot

of things very simple and we're not

going to be doing anything really too

fancy so we hit website conversions

campaign

name I'll just call it the new cup test

and we're not going to hit any of these

we don't have to declare anything no

buttons we need to hit so we're good to

go website conversions add

group I'm going to call testing we're

going to make sure our pixel pops up

cool right here I'm also going to

rightclick O I'm going to open up a new

tab with my Tik tok's Tik Tok ads

manager go to assets events and just

make sure that my pixel has some sort of

data on my web events so we have some

events on there we know it's working

it's reading and we are good to go so so

next we want to do our optimization

event and put that as complete payment

for placements we want to do select

placement turn off pengle and we want to

keep all of these on video download is

the only one you might want to turn off

just so it's not as easy for someone to

take your ads but let's be real someone

can easily just copy your link put it in

on Snap tick and download your video

without the watermark so it doesn't

really matter I'm just going to keep it

on user comments on video sharing on

just make sure that we're only focusing

on Tik Tok now we want to keep this off

we want to keep this off as well and we

want to throw in Canada I personally am

going to start off with having all on

the age groups gender never change

always keep gender open even if you're

selling like eyelash serum which is

clearly a female product you'll never

know if some boyfriend's going to buy

that for his girlfriend or someone for

their mom or some sort of Valentine's

gift or something so always keep gender

open even if you think it's very Niche

specific something that I was saying is

you can do this to get a little bit

higher quality traffic because let's be

real 13 and 17 year olds don't really

have like debit card credit cards a lot

of them don't they're not really going

to be buying too much so I like to start

with all and then see if that's an

optimization that I need to do later

down the line nothing for this nothing

for this at all zero targeting zero

Target expansion and I'm going to throw

in $100 you can start with 50 but I

really recommend starting with 100 for

this testing we want to schedule for the

next day and we want to scroll all the

way up and go zero 0 so this starts

tomorrow at midnight so it has a full

day of spending this $100 if I start it

now it looks like it's 12:26 p.m. it's

going to spend the $100 from 12: to

midnight right so it didn't really get

the same time allocation and it kind of

rushed the budget so doing midnight the

next day is always your best bet hit

okay optimization goal conversion and

I'm going to do lowest cost for this

nothing we need to do in advanced

settings this is literally it guys

extremely extreme simple and that's kind

of the beauty behind Tik Tok is it's

just a video contest right it's we don't

really need to do these crazy things and

then when it comes to scaling there's

obviously some things we can do but in

the end of the day it's it's really this

easy so all right guys now we are in the

creative section so if you see here on

the left we did our campaign we did our

ad group section and now we are on the

ad this is the creative so first thing

you want to do is hit this spark add

button click that over and we want to

use an authorized post so we want to

click to authorize a post and now it's

saying that we need to enter a Tik Tok

post code and preview the post so

preview the post kind of said that weird

so we are going to jump into Tik Tok and

authorize this post hopefully you can

see my screen up here and basically all

we need to do is go to the post that we

R want to run hit this little button at

the bottom click add settings hit add

authorization turn on and it's going to

say video code right here we're going to

hit generate for 365 days authorize says

video code is in progress hit save we'll

go to manage copy that code and I'm just

going to email it to myself cool so I

just got that code I have pasted that in

here and it's pulled it up so now we

have that post coming in right here

we'll give it a second to load in we're

going to scroll down to website right

here and make sure that we put our Link

in so I'm going to go to the new cup.com

and I want the product slne link that's

going to send them directly to the

product page now this product page is

showing the desktop version which is a

little bit uglier but the mobile version

looks a lot better we want to hit custom

call to action and we want to keep it on

Dynamic this is a really good option you

want to keep Dynamic on you want to

check this box and you want to make sure

that your website event pixel is in here

so we are all good to go it looks like

this video is really struggling to come

in oh it looks like we have to go down

to add creative hit the Tik Tok post and

then just grab it and input it here I

guess that's what it was waiting on so

super easy there it's going to grab our

caption that's why it's best to have

really small captions can you see how it

did the two lines so it it brings the

the company name up it it just grabs

your attention more to see sponsored and

then subconsciously when people see the

sponsored bar they scroll so usually

keep your text to honestly like three or

four words that's going to be the best

usually I say like 50% off now or

something along those lines saying a

percentage deal today only or something

but let's hit add right here because

again like I've said a trillion times we

want three to five videos in here so we

are going to hit Tik Tok spark ads again

going to to hit use another authorized

account or post authorize a Tik Tok post

and then then we're going to go back to

our Tik Tok account right here go to the

next video do the exact same thing add

settings add authorization generate 365

authorize and save then hit manage copy

code and email it to myself just while

I'm here I'm going to also do the other

one so I have that one copied then I'm

just going to paste that into my email

pull it up on my computer and copy and

paste them in so just grabbing that

first one confirming that so you can see

we have our first add up here second one

we need to do Tik Tock post grab it

confirm now we have both of them in

there we want to put our website in

again I'll just go over to the website

there copy that in make sure we hit this

box again we're going to have to do that

for every ad we set up so we're going to

do one more hit add Tik Tok spark ads

bottom option use authorized account

authorize a post and paste in our last

video come down to Tik Tok post grab

this last one confirm it you guys know

the drill put in our website one more

time copy that link paste it and click

this box and there we go we are good to

hit submit now this is going to be

spending $100 a day and it's going to

divvy that $100 a day into the three

videos so one video is probably going to

get majority of the spend one's probably

going to get like $10 in spend max out

of the whole hundred and then the other

one's probably going to be like 40 and

spend while this one's at 60 or like a

3070 based on what Tik Tok thinks is

good so I need to come in cut out

whatever like if if the one that's

getting all of the budget isn't spending

well like it's not getting sales then I

need to turn that off cycle a new video

in then I need to see okay is there a

video ad that's getting like no views

cuz Tik Tok doesn't like it so this is

kind of the secret what you want to do

is if at first you have to cut out all

of the video ads that are getting spend

but it's not good spend it's not getting

you sales cut that off then that video

at the bottom we want to make sure that

now that the big video is out that was

taking up all the spend hopefully that

other video is now getting some spend

and we see how that one performs and

it's constantly a cycle in of new videos

new videos new videos that's basically

the entire strategy it's extremely

simple it's a video contest with Tik Tok

right so in the end of the day all we

can really do is put on our custom

columns the 1 million in sales and kind

of start to read this data now data

isn't going to start coming in obviously

until tomorrow right right at the start

of midnight we'll start getting some

payment going but something that you're

going to find is that it's not going to

spend anything and this is kind of sucks

it's a weird thing with Tik Tok that

when you start optimizing for

conversions for sales for purchases I'll

show you what that looks like we'll open

up the ad group when you start um

optimizing events instantly for

purchases for some reason it just

doesn't spend money on your account it

just does not do it sometimes it will

and it'll be a really slow process and

it's good to try to get it to spend on

its own you want it to gradually start

spending so it's good to just monitor it

but something you can do is if it's if

it's been a while and it's still not

spending then you want to come in hit

create um don't show this page always do

custom mode don't do the simplified mode

ever and you can either do like a

traffic based ad a video based ad or a

website conversion based ad but instead

of the purchase thing we'll click the

pixel real quick instead of complete

payment you can optimize for view

content and this one you'll set at a $20

daily budget you'll you don't need to

optimize it you don't need to do

anything this ad is not going to make

you money you'll put the same videos in

whatever you'll run it let it spend like

$10 and once it's spent $10 turn it off

and that should kind of like wake up

your ad account and it should help with

getting this campaign to spend but in

the end of the day all we can really do

is sit back wait for some analytics have

our custom column set up and start

understanding what each of these numbers

mean and we're going to be going over

all of that what do all these numbers

mean what are they telling me how can I

make proper decisions based off these

numbers right right so that's basically

the name of the game right this video is

only going over the testing strategy

scaling is a whole different ball game

with managing a crazy amount of videos

campaigns ad groups budgets and it it

takes a lot of attention and that's

really the skill that you're going to

have to learn right like this testing

strategy is pretty easy it's just

basically testing your ability to make a

good video so in the end of the day it's

very simple this is kind of a brief

video but I hope you got a lot of value

in it a lot of people are trying to say

do low budgets a lot of people are

trying to say these different things

with Tik Tok and what I found through

hundreds of thousands of spend myself

alone just on the loving surprise store

spent a lot more on other stores just on

Tik Tok ads and millions on Facebook

itself is in the end of the day you need

structured strategies when it comes to

advertising but again it's that guessing

game you're not in control Tik tok's in

control you could think you have the

best video in the world the best brand

in the world the best store the best

product but if it doesn't do good then

it's up to Tik Tok right like it's it's

all in their hands all we can do is read

data an and analytics and make conscious

decisions based on strategies that have

worked for people that have spent a lot

of money right so this is the strategy I

have found to be the complete best for

testing your product now if you do have

a pretty high budget you can come in and

at least duplicate this two to three

times and have it spend a little bit

more but I recommend starting here we

will have other videos that talk about

other ways you can test products other

kind of Minor Adjustments you can make

but remember all the things that I went

over right you can change your audience

size or location age changes you can

Target different interests hashtags and

video views you can start playing around

with interests we'll have a full video

on that that goes around the different

interest targeting you can do interest

hashtags video views those are usually

pretty good to play with some targeting

you can change your budgets your

optimization events video durations and

your lowest cost vers manual bidding

with cost caps and stuff like that that

which we'll get into other videos but

but for now you just want to run this

campaign get the data get the analytics

and make conscious decisions moving

forward based on what it's telling you

so I hope you guys got a ton of value in

this video we will be going way more in

depth on ton of stuff with Tik Tok in

future videos but that is all for

testing today so so I will see you in

the next video where we will be going

over reading your

analytics all right boys welcome into

reading analytics now this video is

going to be a fun one I'm really excited

to bring this to you because we got a

sale on my store and on the ads that I

posted and it's a really profitable sale

so I'm excited to break down what those

numbers mean what these ads look like

what actions I did but most importantly

aside from my store I really want you

guys to understand data I want you to

understand what your Analytics mean and

how to read them and most importantly

how to take the correct action based on

your data do I kill my ads do I scale

them up do I move into the scaling

section at all or do I keep kind of of

playing around with the testing section

what's the difference between them we're

going to get into all of that fun stuff

today so without further Ado let's get

into

[Music]

it all right boys so we are in the new

cup store and we got our first order it

was a $60 order which is really nice cuz

that shows that our aov is going to be

really high a $60 aov is super nice it's

going to help you so much in the long

term with getting like healthy

advertising results and having like a

decent amount of money to jump into ads

and to allocate to ads so $60 is really

nice and it looks like they took our

warranty so real quick again I'm just

going to show you the process obviously

this looks way worse on desktop it looks

a ton better on mobile when you add to

cart you get this popup lifetime

warranty for only $5 so it looks like

that is getting a a decent success rate

at least so far obviously we'll need way

more data and to be transparent I'm not

going to like push this store a ton it

is ready to go it is up and running we

have ads and it's it's making money

right now it's not profitable overall

but we have a profitable video ad which

is very good yeah I'm not going to be

pushing this to like extreme Heights but

I will run with this video so I can show

you guys a little bit of the scaling

process or run with this store sorry in

this product but let's jump into my ads

now this is going to be the fun stuff so

if we go to the campaign let's see how

much we spent we spent $140 remember

this spends $100 a day so spent $1

yesterday and then today it's already

spent $40 and it's 10:40 a.m. so from

12: a.m. last night up to 10:44 a.m. we

have spent that much and overall

obviously we're not profitable but

that's okay we're not trying to get

profitable right now so if we hit the

the campaign we go into the ad groups we

can see we have that $100 a day budget

we set up and a lot of people would be

like oh this is this isn't doing good

right like I needed to get a sale under

$55 so this is bad I'm going to turn it

off this product sucks I'm going to move

on if some people think like that that

is genuinely like I can't even explain

how bad that is like you need to be way

more open-minded with ads because this

is profitable this is very exciting

actually and I want to tell you why so

when we look inside our ad group we have

our different video ads or different

creatives we want our video ad to be

profitable the overall campaign will get

profitable eventually but at the start

we're testing video ads right like these

are our darts at the dart board we're

testing if they're hitting bullseyes or

not and this is a bullseye we have a two

row as here now what does that mean if

if you remember in our COG sheet where I

gave our break even numbers our row as

our sales price product cost all that

stuff on the Cog sheet if you don't

remember this if you don't know how to

go over this or you don't have this done

you really need to do this go make sure

you check the video suppliers and

fulfillment to see the Cog sheet and to

make sure you have it set up but

essentially it's just your break even is

your sales price minus your cost of

goods your return on ad spend is your

sales price divided by your break even

so this number divided by this one and

it looks like our Raz to get profit or

to break even exact ly is 1.38 and we're

at a two row as so that video is already

making a profit so we can start adding

budget to that video where we know we

have a video that works this is like a a

bullseye on the dartboard so that's

extremely exciting and when people have

I have right here like the new cup with

the warranty cuz that gets us a $55 sale

then I just added in with shipping as

well cuz we got a $60 order our first

order was $60 cuz they got the warranty

and the shipping so if we can get both

then we only need a 1.3 row as so with

our like upsell of the warranty and our

shipping costs we're making really good

money $14 $60 we have $46 we can spend

on ads our break even point right cuz

our sales price we sell for $60 if they

buy everything minus $14 cost of goods

and guys once we start ordering these in

Bolt we'd be getting these little things

right here for like bro probably like $5

if not cheaper so let's look at these

numbers if we have a $5 cost of goods we

can spend 55 bucks on ads and we only

need to get a 1 9 Raz like this is

insanely dirt cheap easy crazy easy to

achieve so honestly like this store I

might have to run the store a little bit

I might have to kind of scale it up and

and see how far I can take it as a fun

little project but this is a really big

opportunity right and with wholesale

this is just the cost of goods we will

have to pay shipping and other wholesale

type things like when you're holding

inventory like warehousing in the United

States and stuff so let's say we get to

like seven with like an added cost for

everything that's still

$53 like that is not too much of a

difference a 1.13 row as is unbelievably

easy to get so I hope you can see how

when we transition into a really

Commerce brand and when we're really

pulling numbers and we have good video

ads and we're crushing Tik Tok this

process is not too hard it's actually

pretty easy so this is just day two of

running a an extremely simple campaign

with extremely basic ads like you guys

can see the ad that got a sale let's

play it here make sure my volume doesn't

blow your ears today I woke up super bad

lower back and shoulder pain from

sleeping in my thousand a Night Pool

Villa in Thailand so again try to do the

the Thousand Night Pool Villa in tent so

people will comment so people will

engage like what did you say why is he

bragging about that or people will have

something to say about that so that's

why I threw that in but thankfully I

brought my new cup it's a modernized

version of cupping therapy it gives you

all the benefits of traditional cupping

with a click of a single button it helps

relieve your headaches knots and muscle

pains and can even improve your

circulation and speed up your recovery

for the G

okay so now let's get into what really

happened right cuz we have more video

ads than I started with so right here

this one was soaking up a lot of the

spend let's show you this one I used to

have super bad neck and back pain until

I found this cupping device it's a

modernized version of so this ad is

basically almost like a word for word

script from the smart cuper so that's

why that one did good Tik Tok liked that

one but its analytics weren't good right

no sales on $75 we need to get a sale

before $75 we need to get get a sale

before like $40 let's check the numbers

so let's let's say the average is going

to be 60 which I I really think it will

I think most people will take the

warranty but it's at least going to be

55 cuz we also charge shipping so let's

say and we can test doing free shipping

and see how that changes our numbers at

scale because it might improve how many

people order by quite a bit if they see

free shipping but remember we also have

this feature on the store so your $20

away from free shipping right so that

gets them to order a second one so oh

now you're eligible for free shipping so

longterm I think this this is better to

do it like that but yeah we need to get

a purchase for around $46 right that's

like our break even and we need to be at

least over a 1.3 row as which is nice

cuz we can see what's our total cost per

purchase so cost per complete payment

which is basically cost per purchase we

can go down and see oh it's 26 we still

had like 20 other dollars almost that we

could have spent so really really nice

here and we we'll get over all of these

numbers exactly what they mean but I

first want to go over kind of what

happened with this store specifically

then we'll jump into the nitty-gritty of

what all of these mean how to read them

and how to make action based on what

they're telling you so this one right

here was getting all of the spend way

too much of the spend these were almost

at zero all these other ones so I had to

turn this one off and when I turn one

off I need to cycle one in so last night

I made two new videos I made this foot

one if you're anything like me them to

try to get them to go away but now I use

this cupping device it uses red light

therapy heat therapy and gives you all

of the benefits of traditional cupping

with a single click of a button it's

extremely easy to use yourself and

honestly it's the only thing that takes

my knots aches and pains away I think

that one's really good I think that

one's going to do good it's not getting

too much spend right now so basically

the name of the game is anytime a

advertisement is taking up all the spend

or a video ad is taking up all the spend

and it's not getting good analytics you

need to kill that off and you need to

cycle in at least one more video you

should cycle in two more videos so I

cycled in two videos we also did this

one today I woke up with a kink in my

neck from sleeping weird in my thousand

Night Pool villet in Thailand but thank

I brought my new cup this thing gives

you all of the traditional benefits of

cupping gets away your knots aches and

pains even helps with your headaches I

get a ton of pain right up here in my

shoulder so this thing is the only thing

that can get knots out and thankfully I

brought it to my trip in Thailand so I

can swim in so just another variation

it's basically the same thing but I'm

trying different videos at the start

different dialogues of what I'm actually

saying and you can see how just like

four or five Clips can be made into like

20 different video ads so I came in I

saw that this was getting all the spent

turned it off cycled into new videos and

now one of the videos that wasn't

getting any of the spend this is one of

the original videos that wasn't get any

spend now that this one's gone more

spend is coming to it oh and it's

actually a profitable ad so super

exciting and we're going to just keep

we're going to let the campaign still

run it's $100 days and over time we're

just going to cycle in better and better

video ads we're going to get rid of the

shitty ones I'm going to figure out wow

this video actually works like this is a

winning video ad like this is super

exciting and you can see like I didn't

put put too much effort into these these

are just raw clips that I filmed

obviously yes I'm in Thailand at a nice

pool Villa but dude you can go to IKEA

set up in like a nice setting or go to

like a a real estate showing of like a

really nice house act like it's your

house or go to a pool that it looks like

it's your own pool or go to like a fancy

area even like a coffee shop and try to

make it seem like you're in your house

or something you can get really creative

Ikea is a really good one cuz you can

make like 20 video ads in one Ikea trip

of like 50 different settings you are in

public though so might um be a little

bit hard for you to like film and take

shots you might feel a little bit

awkward but it's a good opportunity and

you can always do something to make a

good video ad it's not that hard just

think really big don't overthink it so

the testing strategy is basically just

testing video ads right we're in that

video competition to see if we can have

a video that Tik Tok likes so all we

want to do is keep this $100 budget and

just keep cycling in new things to see

what works and what doesn't work and

then when we get a good understanding of

what's working these are going to start

scaling up our video ads are going to

start getting better this is going to

get 2 3 4 purchases a day then once

you're getting to like the 20 30 orders

a day consistency level you can start

upping this budget that it has and you

can start really jumping into the

scaling process once you have like 10

video ads in here and all of them are

doing well you're definitely going to

want to raise your budgets up and then

that's where we're going to be getting

into the scaling section so a lot of

people think that the testing section is

about testing your product and it's not

it's about testing your video ads and we

really didn't do any targeting right so

it's not we're not even really testing

audiences either we're just testing

video ads that's the only variable

that's being tested right now so let's

go over some key points you need to

understand about reading your analytics

and understanding what's going on and

and good actions to take before we jump

into explaining what every column means

so the first thing that you need to know

is we've already talked about it you

need to keep that $100 budget you need

to never touch it and you need to cycle

in video ads now when do you turn off a

video ad right that's a good question

that you definitely need to understand

the big thing is we need to understand

our break even point and our row as we

definitely need to know that too but we

need to understand our break even point

for us it's $46 so anytime a video ad

right we're talking about a video ad not

the ad group ad itself anytime one of

them has spent $46 that means we're past

our break even point we're not even

going to profit on this sale we're going

to sell this product for a loss so

usually we want to turn it off but I

usually let it spend $5 over the break

even just to see if one trickles in

because if you get a sale to trickle in

it can optimize over time which is a

really big asset like if you're getting

sales at at your break even Point you're

still technically making money because

you're you're getting data on your pixel

and you're getting credit card points

for free so I always let it spend around

five more than my break even and if it's

spent like 10 over then definitely turn

it off and then it's time to cycle in a

new video now if your product's really

not doing good it's not getting any

sales you've cycled in a ton of videos I

would say keep cycling them till you've

at least tried 10 videos and when I say

tried 10 videos you need to make sure

that you tried 10 really good videos cuz

obviously if I have the best product in

the world the best website in the world

but the video ads I tested are just

completely Boomer videos slideshows

of images like just something super

shitty then it didn't it doesn't really

matter right I could test a thousand of

those ads and it's probably not going to

work so you really need to make sure

that the video ads that you're testing

are following the strategies I've laid

out and they're following a brand or

someone else that's ahead of you that's

already doing it right we want to mimic

success with everything we do in life we

want to find someone that's successful

take their framework and change it make

it new make it better improve upon it

and make it unique to oursel and our

brand so if you've tested 10 good video

ads and none of them got sales all of

them went past your break even Point

that's when I would say okay maybe the

product isn't good maybe you need to

switch but there still is other things

you could do you could switch up and

start getting into targeting because

something I will say is this product is

a mass product right everyone probably

has aches and pains and you could

technically sell this to anyone but it

would be way better for you to get like

a boxer in a boxer gym and say hey this

is like the best device for boxers and

then you target boxers right because

that's going to get way more emotion

that's going to get way more of a

Resonance of frequencies a connection

between the viewer and the audience so

sorry between the viewer and the product

so that's going to connect at a way

better level than just saying hey do you

have pain here's this it's it's better

if you say hey if you're boxing once a

month or once a week and you have a ton

of pain in your shoulders or your arms

or try to figure out where a boxer Hurts

the Most where they're the most sore I'm

assuming it's their arms and say that

this product gets away all of my tension

helps me recover so I can get in the gym

better and then you do the same thing

with someone who plays football you have

a same ad of them on the football field

saying hey I use this all the time and

you target footballers so you can start

getting into these these Niche forms of

targeting before you really give up and

this is extremely important it's

extremely extremely important to make

sure that you've tested Niche groups

that you've made video ads targeting

Niche groups with a a niche video just

for them because the performance on

these is going to be unreal once you

start making money from those Niche

videos then you can re kind of try a

mass Market style but usually if you can

come in and you did a good job on your

product research you can come in and

make money just like I did right here

like this obviously I've made $60 and

I've spent 143 so I haven't made money

yet but I have an asset in my hands I

have a video ad that gets profitable

sales I'll give you guys an update later

down the line of if this can continue to

bring profitable sales but for my

experience this is an asset this is a

solid video ad and I can pump up the

spend on this one and it'll most likely

continue to get me profitable sales so

this is really big this is really

exciting and obviously like I didn't put

too much work in I printed out this

store in a day extremely quick I found

this product really easily from just

scrolling on Tik Tok and I saw the smart

cuper then I looked in did some research

I got my store up I made a couple very

simple video ads while I was on vacation

filming these video ads quite literally

took me 10 10 minutes extremely easy so

this is not really a hard process and

I've already found a product that's

potentially a big winner right like I

could start custom branding these the

new cup get it on there order these in

wholesale obviously if we can scale up

to that point but I hope you can see

that being able to succeed in the mass

production section like the mass

targeting section of ads cuz we're not

even targeting at all right we're just

saying hey Tik Tok send this out to who

you think will like it and we're already

getting sales so imagine how much better

and how much more sales we're going to

get and how much less it'll cost per

sale when we have Niche videos targeted

towards Niche customers that is the true

secret here so I really hope you guys

understand that in depth so now let's

jump in and start understanding what all

of this data and Analytics mean what

does each column mean what are they

talking about and how can I make the

best decisions based on what it's

telling me so let's just quickly first

go over all the columns we have our

total cost we have our row as which we

we know what that means right complete

payments so we have the one person that

completed payment we have a cost per

complete payment so it cost us almost

$28 to get that sale complete payment

rate this is basically and you can

always hover to see what each column

means

4.55% of the Watchers purchased that's

what it means right so how many people

saw this ad and then how many people

purchased the percentage rate is 4.55%

of Watchers purchase but that's only on

one purchase so that data doesn't really

mean too much just yet value per

complete payment so how much did the

customer spend they spent $55 because

it's not accounting for Shar so they

really spent $60 so my Raz number would

actually be a little bit higher it would

still be over two it went under two just

because I refreshed it cuz it spent a

little bit more but we're still over a

two row as so whenever your row as

number if you know you're charging

shipping it's probably going to be just

a little bit higher Just a Touch it's

not going to be crazy looks like these

are basically saying the same thing

there is technically a difference but

it's good to have both up because if

someone does like a really big purchase

right here it'll save 55 but if someone

does multiple purchases it's going to

have different values here so it's good

to have both Total view content so this

is how many people actually clicked the

video ad and got to the product page

numbers right there and then we have the

cost so how much did it cost to get each

view content then we have the view

content rate out of the viewers how many

clicked 95% that's wild that's a really

high number value per view content

doesn't this is never going to show

anything we could basically take these

off because they're not purchasing

something on view content so the value

is you can take that one out this is a

lot of data and numbers so we want to

kind of get rid of the stuff we don't

need to make it a little bit easy to go

through easier to to check our numbers

so now we have the total add to carts so

how many people added to cart it looks

like this um one that spent the $70 had

a lot of add to cart so for some reason

they didn't purchase and when you see

numbers like this it's easy to think

like oh should I have kept that ad on

maybe maybe if I kept it on for just

another $5 in Spence someone would have

came and purchased that's an emotional

decision the data is telling me that

this doesn't work so I need to turn it

off I can't be emotional and come say

wow so many people added to cart though

oh just think if one of them would have

purchased didn't purchase video ad isn't

good enough it doesn't make the cut turn

it off don't get emotional don't think

of what ifs don't get like married to

certain video ads Oh I thought this

video ad would do so good it almost did

good I'm going to keep it running for a

little bit you can't do that stuff so

make sure you cut things strictly off

data now we have the cost per add to

cart so it looks like this one is

getting cheaper add to carts by $2 or by

a dollar almost really nice there add to

cart rate value per add to cart again

that's this we can get rid of that one

then we have total add to cart value I

think that this one didn't correctly

work because it should say $55 here that

he added the lifetime warranty and the

new cup into his order so it should say

a $50 add to cart value maybe that just

hasn't populated yet then we have our

initiate checkout information so we have

the total initiate checkouts we had one

this one had three but none of them

purchased and if you're getting a lot of

these if all of your ads have a ton

of initiate checkouts and zero purchases

you want to make sure there's not a

checkout issue with your website where

it's like not letting people check out

for some reason or it might be that the

shipping charge is kind of making them

not want to do it so if you're seeing

those numbers you can go change it to

free shipping for everyone and see how

that affects numbers but when you make a

decision like that now you have to

resend your break even on every ad again

cuz that's how you fully test it right

in a scientific experiment you need to

understand and test one variable at a

time so now that we switched free

shipping we need to retest everything so

it's a little bit expensive but just

keep that in mind next we have our cost

per initiate checkout which is going to

tell us how much money we had to spend

to get someone to check out so it looks

like only one person checked out and one

person purchase so 100% success rate

there which is good cost per initiate

checkout remember that one initiate

checkout rate so the percentage of

people that viewed the video and it

it'll just tell you right here the

percentage of initiate checkout events

based on all of the people that clicked

so all the people the click to view

content 4.5% initiated checkout so

that's what that one means value per

initi initiate checkout interesting so

looks like we had initiate checkout here

for $55 68 I'm not sure how he got $68

he might have left a tip because if you

actually add to cart you go to check out

so if you go to the checkout page you

can see we have a 10 15 20% or a custom

tip maybe he left a tip that's how we

got that number that's a little bit

interesting so it looks like that guy

was trying to check out with $68 in

value this is actually pretty

interesting cuz now it says total

initiate checkout value 205 so someone

came on and probably was going to buy

like four units we have that option

right where they can buy four units so

there was three total initiate checkouts

so if you divide the

$25 of money that was in the initiate

checkout divided by three the different

customers it was an average of 68 so

that's what that means so if you're ever

confused make sure you're always

hovering to understand exactly what it's

talking about now CPM this is cost per

thousand Impressions these numbers CPC

CPM and clicks or clicks are clicks mean

something but like CPM and CPC usually

don't mean anything a lot of this data

we can complet completely ignore it's

good to understand what's happening

right because I can see based on this

data right we have our section that goes

over view content then we have our

section that goes over add to cart then

we have our section that goes over

initiate checkout so if we think of this

like a funnel we can see view content is

the biggest top of the funnel then it

gets into smaller numbers of people that

added to cart then it gets into smaller

numbers of people that initiate checkout

then it gets into the smallest number of

purchases and we can understand on this

kind of slope down to the funnel ending

where are people getting stuck are they

viewing content and they're never adding

to cart okay maybe our product page

sucks are they adding to cart but

they're never purchasing okay maybe

we're people are scared they don't trust

us they need a better warranty or they

need no shipping because the shipping

charge scared them away right so we can

make decisions in our funnel of how to

change our website based on view content

at to cart and initiate checkout based

on this funnel process we should have a

decent amount of people going into each

one but if there's a decent amount of

people going in and then initiate

checkout there's like a clear drop off

like 0% of people initiate check out

then you can realize oh our problems

right here so think about your funnel

think about your website and where

people are going and how it's affecting

your numbers that's what's useful in the

testing stage that's what we really need

to understand because this information

from view content all the way down is

teaching us about our website everything

else is teaching us about our ad so this

CPM CPC clicks click through rate reach

that's all teaching us about the

advertisement itself the video ad the

cost per purchase total cost row ads

that's teaching Us big numbers about our

advertis but the view content add to

cart initiate checkout is teaching us

stuff about our website obviously this

information can be relayed to how good

our video is too because if our video ad

gets a lot of people to add to cart and

not a lot of people are purchasing maybe

maybe they're just curious but they they

don't care that much like the video got

their interest but it wasn't super

resonant so maybe when we go into more

Niche ads with like a footballer saying

hey every time my shoulder hurts from

playing football this this thing takes

away my pain instantly then we have a

niche ad so that might fix our adart

problem once we have a better better

video ad so data can tell you a lot of

things it's important to look at

everything objectively and not

emotionally but in the end of the day

especially when we're in a scaling

process all we want to do is come into

our video ad section check our total

costs complete row ads am I making money

or am I losing money this is where a

break even is important on total cost

and complete row as is important to see

how profitable we are cuz let's think of

it like this I have a $46 break even if

someone spent $46 and I got one sale I

could be like oh I didn't make that too

much money if I go check my row as and

it's like a point it's like a three row

as then that means that one customer

that purchased at my break even Point

purchased like $300 worth of products so

or $200 so that's why I made a lot of

money there and I could have turned the

ad oh I just got to break even sale

that's not good but the Raz is going to

tell me my return on ad spend so when

someone does a $300 purchase I get a way

bigger return so I'm making more money

so it's important to know okay the break

even helps with my total cost and the

row as helps with my row as column I

need to make sure sure that my Raz is

over a 1.3 and I need to make sure my

break even is over a $46 so you need to

come in and be able to make these

judgments correctly based off your

analytics so that's honestly basically

everything you need to know remember in

this testing phase all we're doing is

trying to get 10 solid video ads we're

trying to throw those into our ads cycle

them in based off performance right if

one spends too much turn it off get a

new one in and try to get your video ads

to spend more right I want to find which

ones work which ones don't and based on

seeing hey this video had worked but

this one didn't I know okay make more

videos like the one that worked so I

hope you guys had fun in this video

there's a lot of information a lot of

value this is exciting stuff the new cup

got its first profitable sale very easy

I had to make bu video ads out of like

five clips that I made on a vacation

made a made a website in like a day and

you guys can literally just one click

download this website so really exciting

stuff I hope you can see how easy this

process is when you know what you're

doing when you have a good brand when

you have a good website when you have a

good warranty a good guarantee and a

good product that actually works I know

for a fact that someone's going to get

this in their house and it's going to

help them it's going to take their knots

away cuz I've used it I'm confident in

the product so I hope you can see that

Drop Shipping is a really easy game when

you know what you're doing and when

you're playing your cards right so I

hope you enjoyed the video and I will

see you guys in the next one and don't

worry I will continually give you

updates on the new cup and how

advertisements are going hopefully we

can take this one pretty far and get

decently into the scaling process so I

can actually show you guys what to do

instead of just talking about what to do

but again I'm not I'm probably not going

to throw thousands of dollars into a

scaling process on something that isn't

worthy of scaling so hopefully we get to

that point but I will see you guys in

the next one peace and

love what's going on guys welcome into

today's video where we are going over

ugc so user generated content this is a

big topic and truthfully I think a lot

of people don't understand how big of a

topic it is or just how important it is

and kind of how much money is involved

in it how to find ugc creators how to

tell them what to do what pricing should

you really pay so that's what we're

going to dive into today this is very

valuable information this is very

important information so make sure

you're paying good attention to this one

yeah without further Ado let's get into

[Music]

it so when it comes to getting user

generated content or ugc videos there's

a lot of different ways to find people I

have about five ways that I'm going to

go over today but there's kind of

endless ways you can find people it's

it's a little bit of a wild goose chase

if that's the term and it's kind of hard

to find some people it's really hard to

find good people but we have a plethora

of options for you to jump into and to

tackle we're going to be going over um

all of the topics I mentioned so the

first things I want to go over is just

where to find people then we'll get into

pricing we'll get into like how to scale

and really like build out a ugc Empire

we we'll talk about what content to like

have them make for you and yeah we'll

pretty much wrap up everything you need

to know about ugc in this video so the

first place to find people is the Tik

Tok Creator Marketplace so I'll be

honest guys the Tik Tok Creator

Marketplace isn't really like I don't

know I've personally never used it I

know it's a it's a good option and and

there's plenty of people that have I'm

not going to really break down how to

use it it's it's pretty obvious you come

in here and you find creation um you

find creators so filter creators by

their location I would definitely want

you say cuz that's where we're we're

going to be advertising the most too

categories you can put in all these

different things for mine like the

fitness type stuff you could do like

lifestyle performance maybe Sports and

Outdoors is probably the one yeah

fitness and health let's just see what

that looks like yeah you can find

creators on here male female all that

type of stuff on all of the other

options that I'm going to show you guys

of different ugc people and how to find

them you're usually going to find girls

this is like I'm not going to really

bash it at all but a lot of girls think

this is just like ooh some easy simple

side hustle I can make a 2-minute video

every day and get paid thousands of

dollars a month and a lot of people are

very very overpriced like ugc creators

think that they are the they think

they're absolutely amazing they're worth

their weight in gold so it's kind of

hard cuz obviously this guy right here

1,000 bucks it makes sense he has 1.6

million followers and he's probably

going to post it on his account as well

so you get the free views there plus the

ability to use it as an advertisement on

your account as well as the ability to

do like spark ads with it and all these

different things so some of these

creators are worth the kind of like the

prices that they say but some of them

just are not so yeah there's there's a

lot of different strategies with ugc as

well and I'll quickly go over some and

it it really does depend what you're

going for is going to change your

pricing so if I want them to post it on

their account and run it as like a promo

that way that's obviously going to cost

more but if you just want someone to

make a video and send it to you that's

obviously going to be the cheapest and

that's usually what I recommend a little

strategy I know you guys are familiar

with spark ads now but you can have what

this guy's name 1.6 million so people

probably know this guy he has a doctor

so I don't know how much of like an

influencer he is even though he has a

large following but let's say there's

someone that's like an actual influencer

in here that like a lot of people know

paying them for a post up there is

obviously worth it but it's going to be

thousands and thousands and thousands of

dollars but what's good about it is you

can have them post it on their account

then you can use that exact post that's

on their account as your spark ad you

just tell them to copy and paste that

little special code and you just put it

into your advertising platform and you

can run that exact advertisement from

their account so when you see like when

you hover a video you can see how it has

that in there it's going to have their

face and it's their it would say ulia or

whatever the person who posted it and it

doesn't come off as like a it's very

native feeling it doesn't really come

off as like a super busy ad so that's a

big asset but you're going to pay a lot

more for that for them to like actually

post it so in the starting days you

don't really have to worry about that

stuff too much but it is a cool strategy

and it is something that will cost you

more but can give you amazing results

huge companies will work with

influencers and they'll run their spark

ads from their post that's on their

platform so good thing to know there

personally like I don't know if anyone

here really like stands out yeah like I

think something that would be good I've

gone over it not sure where my cupping

device is I think it's it's kind of far

away but it's good to find people in

different categories so when it comes to

ugc the face the person that you're

using for the video is going to

naturally attract different demographics

if I have like a really old man Burly

man with big old beard he looks very

Outdoors liver King type Vibe that's

going to speak to a specific audience

where if I have like a young teenage

girl there they have very different

frequencies that people are going to

resonate with and unconsciously that's

just a process that's happening in their

mind like you you need to make sure that

the ugc person that you're using is like

resonating with your brand with your

product but most importantly with the

audience that's viewing it so that's why

I gave that example a while ago of like

if you find a a professional football

player and you give him the new cup you

give him your product and say hey I I

get um sore shoulders from being a

quarterback throwing balls all day the

new cup really helps me with all my

shoulder pain and you run that ad and

Target it towards football players

that's going to be really really good

but if you run it towards people that

don't care about football there's not

that emotional resonance like they don't

really care it doesn't speak their

language it doesn't really address them

so making sure that whoever you use for

your ugc is someone that's going to be

in a frequency resonation with the

viewer is extremely big and you don't

really really know until you test it

like I'm getting sales on my store but I

highly doubt that me like I'm like the

the perfect ugc person that resonates

with the potential buyer of someone who

wants cupping therapy you know so so

obviously you can grab like almost

anyone and it has a decent chance of

working but through the experience of

doing this multiple times you're really

going to optimize and see who's good

what works so this is the Tik Tok

Creator fund you can reach out to people

see their prices someone like this could

be really good and you target women when

it comes to ads I don't know if I would

actually only target women but women are

going to be way more interested in

hearing her say something about the new

cup about Fitness when she's in the gym

in her workout clothes looking fit and

talking about hey this is something that

helps me with my fitness recovery like

that's going to do really good and women

are going to purchase a lot more like if

you go look at your orders you're going

to see a lot more women's names in the

orders so kind of just threw a bunch of

information at you there but Tik Tok

Creator Marketplace is definitely a

decent place where you can find people

there's not really a problem with it I'm

not going to bash it it's definitely a

good option next this one's a little bit

surprising it's Twitter so you can go on

Twitter type in you # ugc and search up

people you can even do latests or videos

or posts and kind of see who's using

these but you can see people that do ugc

like she's probably more than fine for a

video depends your brand all that stuff

looks like she's probably done some

beauty stuff you can go check out their

media you can go see their website yeah

looks like she does like food and beauty

stuff this looks great so looks

absolutely great yeah look at that

that's where you see pricing a little

expensive a little bit crazy these

people think they're worth their weight

in gold and their magic fairies solving

such a huge problem but like making

videos is easy I just need a new face to

do it you know what I mean like if if I

could make myself look like a girl

change my face change my body and just

do the same video over a million

different times with a different

person's setting in there so it has

different frequency resonations with

different audiences that's all I really

need like they're not really solving too

big of a problem and I think they're

getting way overpaid in today's market

it's just something new and I think

we're going to see prices come down over

the long term as more people start

understanding oh companies will pay me a

hundred bucks for a video yeah I'll do

that all day why wouldn't I so it'll get

more saturated and um obviously the

price will go down because there's more

competition so right now it's pretty

pricey so that kind of brings up the

pricing um topic it depends right if

this girl has like 500,000 videos and or

viewers followers and she's going to

post this on her platforms for sure

extremely worth it but if it is just for

a video little overpriced I would say

anywhere from 40 is like the lowest

you'll get from someone who just has no

following you're just getting a video

from them upwards to like 500 per video

and that's not even really accounting

for someone who's like famous and is

going to post it on their account so

it's pricey it's definitely pricey which

kind of sucks but there is a lot of

value in it one video ad could make you

tens of thousands of dollars if not

hundreds of thousands of dollars if it

has a really high conversion rate and

this girl shows me that she really knows

what's going on and I just stumbled upon

her I I have no clue who this is but she

has hook variations for $40 this girl

knows what's up I would guess I bet it's

a high probability that she has very

good understanding of tick tock of

videos of what goes viral of how to hook

people in and honestly for $40 for a new

hook it's a little pricey but it's nice

because if you find someone that works

and they can make good videos and they

already have your product cuz right you

have to ship your product out to them

and if you're still doing the 7 to 12

day shipping with your 3pl right like

you haven't gotten to The Branding

section where your products in the

United States and warehouses then you

have to wait 7 to 12 days just to get a

video back sucks it feels like years

that you're waiting especially if your

product's popping and a video your video

ads kind of Tanked and you need a new

one that 7 to 12 days is going to feel

like a lifetime so something you can

also do is grab stuff from Amazon and

ship it to them if they're just doing

the product right but if you have the

custom packaging obviously you can't do

that and the the 3pls should be able to

hook you up with custom packaging if

it's something you're ready for anyways

kind of a tangent but she already has

the product just throw an extra 40 bucks

to get a new hook if the first hook

didn't work too well pretty worth it I

would honestly recommend working with

this girl she seems like she knows what

she's doing Simple nice little website

but um yeah fast movement I guarantee

she knows what she's doing and

personally if I was taking the new cup

seriously I would probably look into to

working with her but what sucks is when

it comes to ugc it's all about testing

when it comes to anything with ads it's

all about just testing and trying which

sucks cuz you have to put money into it

it's not free that's why I always say

like try to pick a product a brand that

you resonate with personally so you can

make these videos figure out what's good

and then you can only use ugc people as

a form of scaling video content and

scaling your process of gathering video

ads because in the end of the day it's

not something you want to do forever but

if you've worked at every level of your

business um you're going to be able to

work on the business 20 times better so

Twitter's really good that's just one

person I found in like seconds just

because they were on the latest post

section so you can go to people ugc

Creator ugc content creator check out

all these hashtags check out these

people you're mostly going to find girls

but girls work really good for videos

unless you were like strictly targeting

men in that case it can still work too

cuz women are are an eye-catcher so

that's our second option the third

option is Fiverr so I'm going to have a

link below to Fiverr it is an affiliate

link so I do really appreciate it if you

guys click it Fiverr is really good

actually like it is not bad you can see

their past videos and also when you're

looking for a ugc Creator their

portfolios you can use as like Insight

on what videos are working what ads are

working and you can go look up the

brands they worked with and go search up

the ads they make right because they

they're paying for ugc videos so what

e-commerce brand is this what products

are they selling how can I study them

how can I learn from them what type of

hooks are they using what products are

they selling all that stuff you can

really start now that we understand

e-commerce right it's like we have a new

set of eyes like we can we can see

deeper into things so we can study these

Brands like if I see that this guy he's

fiverr's Choice let's see what brands

he's working with like you can see some

of his videos and if he mentions a

certain product you can go search up

that product search up that brand and it

kind of shows that it's a winning

product if they're out here searching

for ugc right you're not going to buy

ugc videos for a product that isn't

selling so good little thing to note

there but Fiverr is great affiliate link

is down there you can get videos for

decently cheapish here some of them are

expensive and it's nice because you can

can really see some of their examp

examples see who they are what they look

like and see if they would resonate with

your potential audience for your brand

and yeah fiverr's fiverr's ultimately

really good I I have used Fiverr and I

can't complain too much about the

services there but the biggest upside

with um everything we're doing here is

we want to find the people that are good

obviously and we want to kind of keep

them right they already have our product

at their at their house so they can

already make video ads so it's really

important to create amazing

relationships with the people that are

sending you good videos pay them well

because those people are worth their

weight and gold if you find someone that

can genuinely make videos that hook in

your customers and it makes you money

and and it's working and it's getting

you sales that person is worth so much

so overpay them treat them well and if

they can just spit out videos quick for

you hey can you do a hook change hey can

you change this hey can you add this do

this different put on a different outfit

film 20 different videos and 20

different outfits send it to us this

week so we can produce them out and you

can really start building reputations

with like 10 influencers or 10 ugc

creators and start scaling this up a ton

Fiverr definitely good in my book the

next one is Billow so I also have a link

to Billow if you want to use them please

use the affiliate link it's going to

give you a little bit of a discount I

believe as well I do have a direct

partnership with these guys I will say

this though when you're getting into

like paid services and companies that

offer ugc and you're like paying to

access the creators they have cuz Billow

vets their creators they only work with

people that kind of know the process

know what's going on they know that

short form videos need different hooks

they know the algorithms and all that

stuff so working with these guys is good

I would recommend it but it's more

pricey so Billow is more of when you're

scaling ugc so maybe you already worked

with Fiverr you already did creat a

Marketplace you already did some stuff

with Twitter but now you're like I need

10 more ugc creators I need like 50

videos like I need to get going I need

to get moving that's when you move over

to Billow they are cheaper than the

other one I'm going to show you the last

one and they're pretty good quality you

can see the videos they've made and

that's again a way you can um check for

products check for brands that are

working get a little cop copycat action

going on there for these different

Industries so you can do product

research on here if you still haven't

found a product you can see how they're

making video ads take notes of it and

make video ads like that for yourself

like film them yourself using the hooks

they're using using the strategies and

techniques and you'll come to find that

these are all phone videos there's

nothing special it's pretty easy to do

so you basically just need a new face to

brighten it up like if I have an ad

that's working really good video of me

and it starts dying if I have a new face

a new person that does that exact same

ad it's going to have the exact same

performance if not better it could be a

little bit worse but we already know the

framework works so just pumping in a new

face a new person is basically the name

of the game Billow is good I cannot

complain they're a little bit pricey but

in the end of the day if you're making

$5,000 a day and you just need more

videos than these prices are like

nothing but for just starting out I

would recommend the other ones now the

last one is incense this is like the

most like Boutique agency SAS like they

take care of you here and there's a ton

of different options but it's really

expensive so if it's $500 a month just

to work with them on their platform and

then you still have to pay the ugc

Creator these guys have a huge pool of

very like certified good ugc creators

that know what they're doing and they

have a lot of options they have

self-service where you kind of manage

everything or you can literally go to

manage services where they will have

project managers creative Specialists

post- production Specialists all this

stuff that take care of it for you but

look how pricey 18 ugc videos you can

also get them to post on this stuff but

3500 a month now for example if you're

making 3K A Day 5K a day 3,000 a month

for more video ads that make you a

ton of more money it's a no-brainer this

is nothing in the grand scheme of things

and for 5,000 they'll even manage it and

post it do organic stuff they'll

organize hey we think this Creator is

better um let's work with this Creator

more this is performing better and they

will they will give you a hands-on

experience this is amazing if I was

doing even 30 to 50K a month I would

probably look into this so very very big

here I will also have a link to incense

you guys clicking these links um

whenever you use these services and only

if you use these Services helps me out a

ton it truly truly does and it helps me

get content out to you guys like this in

this format for free so incense is my

top one everything that I showed you

guys is kind of from like beginner to

intermediate um so definitely only get

into like Billow and incense once you're

killing it I'd recommend incense the

most when it comes to like really high

level getting really big stuff done

large production right you need more

videos you need a maybe a little bit

more professionalism your brand is

starting to gain traction this is like a

late game option this is like a mid game

option and these are early game options

so that's basically everything you need

to know with ugc it's a little bit

simple obviously there's a ton that goes

into it um I do want to talk about um

content creation and like guiding them

on what videos to make but that's

basically ugc it's it's kind of just

like advertising it's like the the

dartboard game where you just need as

many darts as you can but when it comes

to coaching these people this is why why

I think it's really important to crush

Tik Tok organic because before we start

working with ugc people before we start

working with Facebook ads and scaling up

and really like solidifying this brand

and growing we need to understand what

video ads get sales and we can do that

for free with Organic and filming our

own videos so for me I've already found

some Frameworks that work I've already

processed almost $1,000 on my store with

um just these little basic ads that I've

been running already that I filmed

myself so I can show them hey these are

our top performing ads can you create

something similar and give them a little

bit of creative freedom because some of

these people are going to be creative

some of them do have a lot of experience

with making Hooks and they might be able

to make something better and hopefully

you have a relationship where you can

get on a little call with them talk to

them about your business bounce some

ideas of like hey we would love to get

one video done maybe for $100 if you

could throw in three different hooks

we'd really appreciate it we're sending

you the product free you know and you

can negotiate these things these people

in the end of the day they don't want to

try to find new brands to work with 24/7

if they have a relationship with one

brand they already have the product and

they know wow I can just film a couple

videos each week and get $1,000 a week

or $1,000 a month from this brand and we

have a great relationship and

everything's good and happy and we treat

each other well that's what they want

they just want money long term for a

small amount of work and that's what

they're getting through ugc so if you

can create these relationships and it's

with someone that's actually getting you

results and they actually have

experience and they can even help you

when it comes to the video creation

process and kind of how to strategically

map it out that's a huge asset and that

person is worth their weight in gold

because when we run paid app it's going

to make us a ton of money but if

you don't really know what type of

content to make you haven't really found

any video ads that are doing too good

maybe you can't film videos yourself for

your product then the first things first

is get friends or family to do it really

start there I would not pay for ugc day

one I would at least have some friends

and family that have done um video ads

for me that have given me Insight on

what works what doesn't work through

utilizing Tik Tok organic but if you're

still pretty in the dark but it is time

for you to do ugc the best thing you can

do is study Brands like High smile study

other brands in your industry go look up

people like this like right here let's

go back to incense this is the brands

they've worked with search up these

Brands what videos are they making

search up examples on Billow what are

these video ads looking like take notes

try to make those yourself or try to

coach people hey I liked this video ad I

think it could convert very well for our

brand could you make a version of it for

us right so you can you can always

research you can always find information

who's the person that's selling the

product I'm selling the best what brand

is taking over the industry or the space

that I'm in and what do their ads look

like go check their Tik Tok go check

their Facebook go check their Instagram

what videos are they making what picture

ads are they making go into the Facebook

ad Library go into the Tik Tok ad

library and try to find videos as

examples that you can send to the ugc

Creator and hopefully the person you're

working with has some expertise they can

help you out and it can be a really good

process so essentially that kind of

wraps up ugc now there's a lot of

strategy and strategic things you can do

for like building up an Empire but the

main thing is is start small start

working with ugc creators find the

people that are good that get you

results not just because they have a

pretty face not just because you think

they're the best because they get you

video ads that get sales that's what you

want you don't want to have a reputation

with someone that's so pretty that seems

so ex like so knowledgeable and has this

skill set in making videos if they

aren't converting you don't want to work

with them it's all about conversions

it's all about educated guesses not

making assumptions or any emotional

decisions and in the end of the day you

want to have a relationship with like 10

ugc creators they all have the product

of the house they all have videos that

you know convert and you can constantly

get more from them hey we need two a

week here's $500 hey we need a new hook

that one didn't really work too well but

I think the video is good so let's get a

new hook rolling on that one and we'll

try it again and that's pretty much the

name of the game you just want deep

relationships with your ugc creators and

you can either manage it yourself or if

it gets too hard to manage you can work

with incense Billow doesn't really have

that type of service where they will

manage it for you incense is awesome

awesome it's the number one platform for

ugc and they offer a lot of Boutique

level services but you need to be making

a lot of money to get there so I would

recommend hiring and working with around

3 to five ugc people yourself getting

them to work just try one at a time make

sure they work if they don't ditch them

really quick and try a new one and just

try to build up a little small Empire

keep those connections and then scale up

with things like Billow if you need more

or the better option I would say is

incense scale up with that when you can

really afford it because this is going

to be life-changing for your business

ugc and video ads are the lifeblood that

keeps your business pumping I've

mentioned it a lot but it's extremely

important to have a library of hundreds

of videos that you can constantly change

up and improve upon and just constantly

get new video ads because if your video

ads go dry then your whole business goes

dry we don't have Word of Mouth we don't

have email marketing just yet we don't

have like text marketing we don't have

like Google ads like if our video ads

aren't bringing in sales then we die so

it's extremely extremely important I

hope you guys got all the information

you need to crush it with ugc in the end

of the day it's a pretty simple process

but if you need some help make sure

you're reaching out to us in the

community group if you are in there so

that is it for today's video guys I will

see you in the next one

peace welcome into today's video where

we are going to be going over the

treacherous landscape of Facebook ads we

are going to be attempting to set up our

business manager our ad account all of

that stuff get it integrated into our

store before you get into Facebook ads

there's a certain couple things that you

should have done Oran GED and set up on

your store you should kind of be at a

certain level with your brand before I

believe it's time to jump into Facebook

but you can always jump in test it out a

little bit earlier if you feel that

that's necessary so there's basically

three main things the first thing is

having your 3pl setup you definitely

need the 3pl in there fulfilling your

orders for you you need your virtual

assistant in there also fulfilling your

customer service taking care of all

those aspects and then lastly you should

be at the point where you don't look

like a drop shipper you should look like

a brand at this point and hopefully you

started off day one looking like a brand

hopefully you've been taking some good

time into Tik Tok investing in

understanding and learning the platform

and hopefully you have some good video

ads that are taking off and getting some

sales so we're going to jump in my store

and show you where I'm at right

[Music]

now just today alone guys it's 12: in

the afternoon we have $254 in sales and

overall this month we've almost crossed

$700 so it's pretty insane I'm literally

just screwing around just having fun

just showing you guys what to do and

it's actually working really well but it

just kind of shows that this is a pretty

easy process like I basically stumbled

into creating the store like today we

only had 27 visitors and we have $254 so

conversion rates are really high ads are

doing really good I haven't even scaled

them at all we still just have that $100

daily budget going on with the Tik to

ads with like three videos in there I'll

actually show you guys a quick update so

if we look at today we've only spent $36

to get 254 in sales so that one's

working extremely good but when you look

at the overall lifetime I think we're

technically still losing money we spent

535 on ads because it's the testing

phase got 700 in sales so I don't know

if that gets us perfectly at a profit

but it looks like our analytics and our

pixel and everything is functioning

perfectly we have 10 conversions on here

10 conversions total so everything's

looking good but let's jump into the ads

so I made like one more last night and

that one's been getting some spend looks

like it's not doing too well has like

nine clicks for $17 but yeah it's it's

mainly these two they're they're pumping

into two row as they got five Cs each

they're doing really good each brought

in $300 $350 so I can scale these up and

honestly we can kind of start messing

around with the scaling phase but I

would like to have way way way more

video ads I would like to be working

with a ugc Creator before I get into the

scaling point and I would really like to

understand and just have a huge library

of a ton of videos before I got into the

scaling phase but it's looking really

good it's looking like we could do it

something I could do very easily is just

duplicate this to spend $200 a day and

and that's a that's a really easy way to

do it but Tik Tok says they don't like

duplications but I'm pretty sure just

doing a couple would be completely fine

so those are kind of the recommendations

make sure your brand does not look like

a Drop Shipping Store make sure you have

your VA and your 3pl team integrated in

before you kind of jump into the next

stage of Facebook now before we fully

get in there's basically like a lot of

things to understand about Facebook

they're very picky they're very strict

but there's times where they become

lenient and there's times where it's

smooth ceiling and times where you're

going to get banned for basically just

existing so Facebook's really tricky

they go through waves of high strictness

and waves of very high leniency where

they'll they'll let you get away with a

lot of stuff and right now we're in a

leniency phase which is very good the

strict phase came on in the last

presidential election in the United

States and it is stay for a very long

time I got permanently banned in that

phase and my ad accounts are back

everything's working again so if you

think you're permanently banned from

Facebook I highly suggest you to go

check on there go make sure because they

might have lifted it and they might be

acting like everything's just fine kind

of like how the government did after

covid so weird things going on in the

world they're they're being extremely

strict and then acting like everything's

fine so it's the it's basically the

tarian tiptoe if you want to look into

that but that's whole different topic

for uh not this course so when it comes

to Facebook when they're in these waves

of of High strictness when they're very

kind of like ruthless with how they

enforce their rules you need to be

extremely careful and you need to be

following guidelines and I'll probably

have a video made later that goes over

kind of all the guidelines dos and

don'ts to really Safeguard and make sure

your account's okay but right now I

haven't heard anyone complaining about

issues Facebook is seeming very very

lenient right now so if you think you're

banned go make sure you're not but we

will have a video going over all of the

stuff to do if you are permanently

banned and some ways you can get around

the system it's just really complicated

it's very time consuming you obviously

run the risk of getting taken down again

it's um best to start a new store so if

you were banned on a previous store like

creating your new store now on Facebook

ads you don't have to create another one

you'll be fine but if you let's say I

was banned on Facebook ads for the new

cup I would have to create another brand

not called the new cup just to run

Facebook ads again so it's a messy

process and there's a lot of things you

have to do when it comes to like proxies

vpns setting up all these back ends

buying profiles safeguarding all of the

profiles to make sure if one gets banned

we have another login and we can recover

it with another Facebook profile that

has access to a different business

manager that has two ad accounts that we

can use like it gets weird really fast

so that's going to be a separate video

in this video I'm going to assume and

hope that you have access to Facebook if

not there will definitely be another

video for that so if that's the case

then this is the first thing you want to

do if you already have a Facebook

account business manager at account

already set up I'm pretty sure the best

thing to do is just create a new ad

account within that business manager and

just run with that one I use an ad

account that's personally tied to my

actual Facebook account I think that's

the best thing you can do is have

everything go through your actual

personal Facebook account this kind of

gives the most trust with Facebook and

like I I don't think I'd recommend

creating a new Facebook profile just to

get a new business manager and to do all

of this that could be seen as

circumventing their policy cuz

everyone's supposed to only have one

Facebook account so I don't know they're

a little weird with some things you can

always reach out to their support stuff

or reach out to the community group and

we can help you but I think the best

thing is to use an account if you

already have an existing one but I'm

going to go through the create account

option so if you are brand new to

Facebook this is probably your best bet

to create a new one you just want to put

in your business name your name and your

business email address cool it looks

like they send you an email so that's

kind of interesting I went and confirmed

the email and it did set it up within my

current existing business manager so

yeah just go through that link create a

new one and it should set it up with an

existing account or if you don't have

one it should show you the process of

creating one which should be pretty

simple so you should be in a screen just

like this with your business manager you

want to go to pages and hit add a page

or create a new page sorry and you want

to do brand or product put in your name

category brand should be fine then once

that's made we want to hit view page and

just come here and basically populate

the page put in we want to put in our

username let's see if the new cup is

available just new cup that's nice don't

think we'll be able to get that on

Instagram I don't think it was even

available on Tik Tok I think we had to

do the new cup but basically just get in

your logo get a banner image in that you

have create something simple easy on

canva populate all of your settings so

in the about or your about not your

settings put in a location you can put

like Salt Lake City Utah like put like a

major city or near or something hours

you can populate some random hours price

range you can put it low or medium

whatever you think put in your website

phone number email make a little

description up really quick add any

additional information all of that stuff

I'll show you what mine looks like when

it's done all right guys when it comes

to creating your Facebook little cover

photo here temp canva has a template

just called the Facebook cover I'm just

going to grab my website main like image

thing that I have built up and just kind

of drag it in and make it fit so it's in

like the exact settings and sizing that

they want yeah that line definitely kind

of sucks but yeah I'm just going to

download this and put that in as the

cover photo and hopefully when we import

it in it should be the exact size and

it's not that's kind of annoying I'm

going to try doing it in the YouTube

thumbnail so since this doesn't fit in

for some reason I guess I'm just going

to make a a smaller thinner version of

it it's more simple and then just

download this and we should be able to

format it within Facebook itself yeah

I'll just drag that like right there or

something who cares Facebook's weird

they're Facebook's good for ads

though also something I didn't mention

when it comes to Facebook like another

requirement before you should get

started is you should have like a little

like whatever City you're from here in

the about us you should have a virtual

phone number virtual address and all

these things kind of set up before you

get into Facebook when it comes to the

website for Facebook I'm just going to

put my product page not the homepage I

did the business hours not sure why that

didn't register for the description I'm

just going to copy and paste something

from my website but do take note of this

it says to take away your aches um oh

put that the wrong spot to help take

away your aches and pains and stuff you

can't really make claims on Facebook

they're way more strict with stuff like

that Tik Tok is not as strict but when

it comes to like making claims like this

product will do this you need to be very

careful with face Facebook they'll shut

down they'll shut you down very fast and

I think it's just Autos saving I guess

hopefully that stuff actually populated

we can delete all these posts where it

just like says oh the nup changed their

Banner so you can go through and hit

hide from my page on all these like

weird posts or just delete them if the

hide from my page isn't an option cuz

yeah you don't want all these weird

random posts that it auto makes these

are all from I guess me putting in my

the hours you can just put don't show

hours on this page cool so that should

be basically everything just super quick

setup just get something in then you

want to do the add a button click the

shop on website option and then just

paste your website in coolhead save on

that and we should be good with our

Facebook account then we want to go back

into our business settings and we need

to set up an Instagram account so I'm

just going to go to instagram.com and

make an account real quick hit the sign

up option and just put in your business

info cool it looks like we had to do the

new cup that's what I had to do on Tik

Tok as well and it looks like they just

want to send us a code to our email

paste that in and we should be good to

go we'll just kind of make a a really

basic account put our Instagram like

profile picture in and that's about it

so yeah basically just throw our photo

in put the website oh looks like we

can't do website oh I guess we have to

sign in on mobile to do that and we'll

just make a quick bio we'll just do

something like that for now you can come

in on your phone later and add in like

aoes add in your website and all that

stuff my image is transparent my logo

image so it might not register as white

so I I might want to have to come back

in and put the white on or you can do

black I had to do black with my Tik Tok

because I thought it looked a lot lot

better so I might use that on my

Facebook and Instagram looks like this

is taking forever to load but you can

basically choose if you want the

background to be white or black and if

you want the text to be white or black

with your um logo overall I think this

one looks a little bit better so I'm

going to throw this in on my Facebook

and on my Instagram okay so I just

quickly went in on my phone and added in

little basic description the new cup

looks pretty good got the product Link

in there so they go to this now we want

to go back to our business settings here

go to that Instagram account option and

connect an account so just put in your

login info there um when you get to this

screen hit save info awesome now we need

to go to add accounts hit create new

make it the new cup or obviously your

brand name make sure you're on an

appropriate time schedule it's actually

really really important to be on your

exact time zone and make sure you hit

this first option if you made a new ad

account um it you shouldn't ever have to

hit another business or client make sure

you always hit that top option this is

like my business it's not for a

different client you can put all

privileges on this and add in your

payment info cool and then just go

through that process answer all the the

questions they have set up your credit

card information I highly recommend if

you're responsible if you've watched the

credit card video go get signed up with

that MX Gold Card the business gold card

not the personal card this is extremely

important that you have that one if

you're doing credit cards right if you

if you don't feel comfortable you don't

feel safe you don't feel responsible

enough to do a credit card definitely

just put in your debit card but if not I

highly advise you if you feel

responsible enough I highly advise you

guys to go watch the credit card video

If you haven't and use the link below

that video to sign up and get an extra

sign on bonus when you get the AMX gold

business card because it's going to be a

lifechanger and we are going to be

making a ton of points just through

our Facebook ads through our Tik Tok ads

alone so we want to make sure that

that's the card that we use for all of

our advertising costs if we feel

responsible enough so very very big part

on that you have to feel responsible

enough you have to um confidently know

that you will only spend the money that

you actually have and you're not just

going to go crazy throwing in budgets

when you know you can't afford it cool

and then we want to hit open ads manager

and we are basically in We Are basically

ready to go to start our first ads and

this is basically a dream come true like

back in my street style menday when I

was making 350k 400k months 60,000 plus

profit I would have killed to be where

I'm at right now in the Facebook ads

manager like it's almost unbelievable to

be here knowing how bad I would have

died to be here at that point but yeah

Facebook's a different ball game it's

kind of back like it's it's obviously

not like the best advertising platform

in the world there's so many issues

still there's still going to be crazy

there's still going to be all on you

there's still going to be weird rules

but the fact that I can log in right now

after being permanently banned is very

exciting now let's head back into our

business settings and we want to go into

the data sources and go to pixels and we

need to create a pixel and get it

connected to our store so it already

comes up the new cup pixel we want to do

this option partner integration because

Shopify is in here let's check the

instructions it wants to follow this

process always kind of changes so let's

see what they want us to do so we want

to go back to our store go to online

store sales or click sales channels go

to recommended sales channels we should

have Facebook in here right there

Facebook and Instagram let's add that in

if you missed that I just clicked this

sales Channel button right here add that

in and let's hit start setup so we want

to connect our account and then it's

going to pop up and ask us if we want to

do how we want to do data sharing we

obviously want to do the maximum and

they say that this is what they they

check and we should have our privacy

policies should cover this so we should

be fully safe to hit save and okay here

I am not fully positive is if this is

exactly exactly compliant to Facebook

and some of the shopping laws within the

United States so just to go on the

record I'm not held accountable if you

copy my privacy policy legally this is

me just giving recommendations I'm not

giving legal advice so I'm not 1,00%

confident that this is the best privacy

policy to use for Facebook specifically

or for Tik Tok so with that being said I

do think it is good enough so just be

aware of that next we want to hit

connect here terms and condition

obviously connect to that get all the

green check marks and it should set up

our pixel Auto copy and kind of paste it

into our code so it can track people

when they view content add to cart

purchase and Link that with their

Facebook account so we can Target them

get data and understand what actions

people are taking on our site cool we

should be good let's hit settings yeah I

think we're I think we're all good here

let's go back to Facebook hit that we

completed it and see what it does so

we'll just copy our website in send test

traffic we'll go to shop which does a

view content trigger a little claim

offer this should do a add to cart

trigger we'll do a checkout so we did a

couple things on the website to show to

see if it's able to track everything

we'll hit finish and we should be able

to see our pixels data okay so let's go

into the pixel we need to hit add adset

or add assets sorry and click these to

make sure everything's added in with the

ad account then we can open the events

manager and this should show like hey we

had a view content we had an add to car

no activity received just yet so it

should be able to update something else

else it looks like we want to do on the

section here is hit review events and

let's go to manage domains and add in a

domain add in our website maybe it needs

the www not sure why that's not adding

in oh I guess they want just that and

we'll have to go in and verify our

domain as well okay so to do that we

have to grab this code we want to copy

it and we basically have to paste it

into the head section of our HTML code

of our website which sounds really

complicated but it's super easy so we

hit online store go to this little dots

hit edit code and we'll just go into the

header. liquid and I believe we can just

kind of put it in anywhere put it in

under

this paste that in hit save and then

we'll come back cool that should have

worked so let's hit verify and see if

it's able to pick it up now looks like

that one didn't work so maybe this is

not the correct place they want it let's

try putting it a little bit lower see if

that changes anything hit save we'll

come to this hit a refresh and hit

verify one more time still not able to

to okay so after doing a little

searching it looks like they want it in

the theme. liquid so let's go underhead

right here give some spaces to it and

this one should for sure work now so

let's come refresh this and now that

codee's pasted in there this one should

verify still nothing yeah so if if you

go on to your website I'm on the website

I can hit view page source and you can

see that it has the information in there

below the head just like they want so

not really sure there maybe it just

takes some time time okay it does say

here that it takes 72 hours so I guess

we'll just leave this page up and we'll

come back to it later because it is

definitely not reading the tag something

else we want to do is go back into our

business settings go to the Instagram

account and just hit we want to make

sure that the business account we have

or the Instagram account we have set up

is a business account that is something

I forgot to mention we'll hit shopping

and Retail it done I don't want it to

show on the profile cool and when it

shows the contact info you can just hit

don't use contact info and you should be

good to go there so that should make

your Instagram account a business

account and our pixel it looks like it's

still not populating still not kind of

working we might have to wait for the

website domain verification to work

which they said can take up to 72 hours

which is definitely annoying but at

least when we go into here and we go to

test events we can see that things are

working but what is odd is I went in and

did like a view content add to car

initiate checkout process and it gave me

three four five page views so this is

something where I wanted reach out to

support the best way you can get help is

by going to facebook.com/ buhel and go

to contact support get started section

here and reach out to someone and say

hey my pixel isn't really functioning

right like my website it's not picking

it up they're giving me a ton of page

views like it's triggering multiple

times when it shouldn't and they should

be able to help you with walking you

through it anything you need and there's

a lot of resources online that can also

help you so definitely before we run ads

we have to ensure the events are

organized the pixel is firing correctly

and we really need to just kind of reach

out to Facebook and see if they can help

us with stuff that's something I'm doing

right now as we speak something that

sucks with the pixel on Facebook is it

does take some time it does take some

playing around with and it is extremely

notorious for having issues that's why

later down the line once we're getting a

lot of sales like once we're doing at

least $1,000 a day or more once we're

doing or less I mean even like $500 a

day it's really smart to get a service

called triple whale I'll have a whole

other video on them it's like a $400 a

month service that's actually pretty

pricey but extremely useful it's going

to ensure that your your pixels your

data and your info is absolutely at the

top tier and it's functioning properly

and even doing more than what the other

Data Tracking softwares like Facebook's

pixel can usually do so it gives you

more information and ultimately it

allows us to make a lot more money if we

have amazing data we can make amazing

decisions and quadruple our income very

very easily so triple whale is something

that we will be using later down on the

line personally if I was taking this

store serious and I was really trying to

push it I would set it up right now I

will have a link below to Triple whale

in this video if you feel like you're

okay to sign up for it now if not we'll

have a later video where I'll go over

more in depth on like tracking data

information setting up triple whale and

all that stuff but um it's a really good

feature and if you want it make sure you

use the link below now a little bit more

information with Facebook and some kind

of dos and don'ts and some little things

you need to know when you're running

your first ad I wouldn't jump into just

converting purchases and trying to do

that right away I would warm up your ad

account um Facebook is touchy you don't

want to look like a drop shipper you

don't want to like run in and try to get

purchases they're a little bit weird you

have to be like touchy Fey soft with

them so the best thing that um others

have told me and things that I've done

in the past on new ad accounts is just

warm it up with like a $5 a day page

engagement ad or something like go make

a post like upload one of your reals or

one of your Tik Tok videos that did good

upload it to the account with the exact

same ad copy that you had on the one

before or make some ad copy it doesn't

matter we're not going to really use

this post post up that and try to get

some engagement on it do like $5 a day

for like 2 three days and then you

should be good to kind of jump into our

first testing strategy that we'll go

over obviously um not in this video but

you you don't want to jump in and just

hit huge $100 day budgets $200 a day

th000 day budgets and purchases

purchases and like for some reason

Facebook doesn't like it Tik Tok loves

it so it just kind of shows the

differences between each platform now

jumping into business settings there's

one other thing you can do to kind of

like Safeguard your account if you ever

lose it or if there's ever any issue you

can go to people and add someone in and

you can give them admin access you can

add in a friend's account a family

member's account and if you get taken

down or something happens where you

can't access the ad account you can

access it through this one and hopefully

recover some stuff Facebook's really

tricky they're always changing policies

and really weird things like I had over

4 million in ad spend I had my own

private Facebook rep that I could reach

out to at their phone number number

everything amazing relationship with

them and then they permanently banned me

one day later and never talk to me again

so you almost can't really Safeguard it

and if you are the process of losing it

you are most likely going to have to

follow the other video that I'm going to

make of like recovering a Facebook ad

account and how to get back once you've

been banned because that process is

really tricky but it is it is pretty

much guaranteed that you will get a

working Facebook ad account and so yeah

you might have to follow those processes

if you get taken down but having someone

added in at least helps Safeguard things

a little bit so that wraps up everything

for today's video on the Facebook setup

now before we go into the Facebook ad

strategy where I'm actually showing you

guys what to do I'll come in and help

you guys figure out any pixel

information um I'll talk about the pixel

making sure there's if there's anything

you guys need to know before you run ads

that I will go over in that video so I

will see you on the next one peace and

love

guys welcome into a very big video today

we are going over the Facebook testing

strategy so this one is going to be a

little bit all over the place to be

completely honest there's a lot of

things I want to cover Facebook is a

little bit more in depth there's more

structure to it there's more

possibilities and strategies that

actually work yeah we're going to go

into a lot of things we're going to be a

little bit all over the place rewatch

this video if you need to I don't want

to waste any more time so let's get into

the Facebook

[Music]

strategy

so before we dive into everything I want

to go over some key points that you guys

need to remember and the first one is

that Facebook ads and any form of

advertising at all is basically just

targeted guessing like you're really not

going to know anything that works there

is all these proven strategies and I'm

going to show you them that are going to

help you get success but in the end of

the day success is in your hands there

is going to be a ton of things that you

need to try and maybe you get success

quick maybe you don't that's just the

name of the game with advertising and

you also have to keep in mind that

there's a million ways to make a million

dollars there are so many different

advertising strategies there's so many

different things that work for certain

products for certain demographics and it

really is going to change depending on

the niche you're selling like for

example this is something we'll talk

about later but there's a carousel ad

option that works really good for like

Niche stores like when I was doing my

street style men store that had a bunch

of different products I could advertise

a certain collection like our sneaker

collection and show a bunch of shoes in

a carousel ad and that would work really

really good but since I'm selling one

product I have a one product store

Carousel ads might not be our favorite

so there's tons of different things you

can play with I'm going to try to go

over all of the options and give you a

very good in-depth explanation of what

works what doesn't work and kind of

where Facebook's at right now so let's

jump into the computer and get into it

all right so the first thing we want to

do is go into our ad account and hit

account overview you can do that by

hitting this little button right here

under your ad account name or your

business manager name I believe it is

and you want to make make sure that

everything's good right here you might

have something right here that says you

need to set up event conversions or

event configurations or something so

what we want to do in case you have that

and it'll have a button right here to

click to it but if you don't see the

button let's just make sure let's hit

events manager you should be taken to a

screen like this and you want to hit

manage prioritize events right here and

you want to make sure that you have

these looking exactly like mine so click

into it hit manage events hit edit and

you want to make sure you have your

pixel set up and your purchase is your

highest priority followed by add payment

info initiate checkout at to cart view

content you can just come in here click

your pixel you can hit add event to get

all five in and just scroll through and

click the according ones to make it look

like this this is going to show Facebook

that hey our funnel is starting with

view content going to add to cart

initiate checkout payment info leading

into a purchase we want purchases the

most so kind of weird kind of dumb that

you need to set this up but um make sure

it is set up then next we want to go

back and just make sure that our pixel

is firing it looks like we're getting a

good amount of data here I am running TI

T Tok ads right now and what's really

cool is we've hit a $500 day today we

also got our payments on hold so if your

payments get on hold it's a good problem

it kind of sucks it is a problem but

it's good it shows that you're scaling

really quick and Shopify wants to make

sure everything's okay so I have to go

through that um we have a video in the

bonus module it's like the last module

called bonus module that goes over like

putting out fires and how to handle

issues like this but super exciting

there I think we're going to get to

$1,000 days very quickly once we start

executing on Facebook so fun stuff there

but yeah just make sure that your pixel

is actually fire in correctly now I want

to jump in this kind of whiteboard thing

we got going here and go over the

testing strategy for Facebook so right

here you can see we have campaign and we

have different placements inside we have

feed placements story placements and

reals reals are just like the the Tik

Tok videos basically and our setup is

basically the same as Tik Tok we want to

have one campaign for each placement

though that's kind of the only

difference so right now we have a bunch

of Tik Tok videos hopefully some of them

are doing good just like with my store

this is from Tik Tok ads from our Tik

Tok videos so I want to start with a

reals campaign where that's the only

placement I'm focusing on and when it

comes to the ad group I kind of want to

copy the same Vibe with Tik Tok I want

to have really minimal targeting $50 to

$100 budget and I want to throw all of

my good creatives in there and honestly

I might just throw all of my creatives

and see which ones it likes cuz Facebook

could like a video that Tik Tok didn't

really like so it's good to throw all of

them in there and just kind of see what

Facebook likes and then do that same

exact process if one video is getting a

ton of spend we want to make sure that

that one's getting good data if it's not

getting good data not getting good sales

analytics then we need to kill that one

so it diversifies the spend between the

other videos and just the exact same

thing with Tik Tok we want to manage it

out make sure we're getting cost per

purchases at a decent price that makes

us money and making sure we have a good

Raz so with Facebook we want to have

campaigns like this for each of the

different placements so we have reals we

have stories and then we have feed posts

that are like pictures and then we have

carousels there's also like feed videos

that you can make images usually do the

best a feed video is basically just a

real it's on the Facebook feed and

Instagram feed and it's it's a square

instead of like the big Instagram and

like vertical video full screen format

so these are the different campaigns we

want to do and it's it's basically just

a duplicate of the exact same stuff

we're doing on Tik Tok with the

different placements now we also want to

have retargeting with Tik Tok

retargeting is is really weird it it

doesn't really work good I've never

gotten good results with it but with

Facebook ret targeting is extremely good

when it comes to retargeting we

basically want a campaign and you don't

really get into retargeting until you're

like actually getting traction I'm just

going over the theoretics behind the

funnels and everything we want to do and

this is just the testing strategy so we

also have at the top I want to go over

this your goal with the testing strategy

is to grab attention within specific

demographics hook them in and get them

familiar with your brand your product

your offer what your product does how

it's going to benefit them these are

things we want to communicate and we

want to make sure we're hooked hooking

in those key demographics that we think

are going to be purchasers right so for

example we could have subcategories and

I know this is getting a little

complicated but we could have one reals

campaign that just targets kind of

everyone like hey if you have aches and

pains like come use this product then we

can have another reals campaign that

targets that specific demographic of

like football players or boxers or

really anything along those lines and

you can do the exact same thing with

different creatives that specifically

Target them and you can Target football

players instead of just doing opening

open targeting so it can get to the

point where you have a ton of different

campaigns with a ton of different

marketing angles basically every

marketing angle you're doing should have

its own campaign and you can label them

like that so you can see how it gets

pretty busy it gets pretty chaotic on

Facebook but you could be and should be

doing all of this on Tik Tok as well so

everything that I'm talking about like

Tik Tok and Facebook are starting to get

more and more similar the algorithms are

getting better and better and it's

starting to get to the point where we

want to be as hands off as possible we

want to be doing the most Broad

targeting possible we want really big

audiences and we want Facebook we want

Tik Tok to take the wheel and steer

towards our customers and we just want

to provide them with really good offers

guarantees videos and products and cool

websites and all that stuff so they can

present that to the people that use

their platform and get us a ton of sales

we want to get out there to what's

called cold traffic I'm going to go back

to it again sorry there's cold traffic

warm traffic and hot traffic it's pretty

obvious you don't need to think about it

too hard cold traffic is people that

have never interacted with your brand

warm traffic is people that have

interacted with your brand they've

either gone to your website they've

engaged on one of your posts and hot

traffic is somethingone that's like

added to cart they've initiated the

checkout process but they haven't

purchased so there's different forms of

retargeting based on the funnel we could

have videos that Target Mass amounts of

people and the goal is not even really

to get sales it's just to build brand

awareness then we can go into a warm

traffic campaign funnel that its entire

goal is to just Target people that watch

the cold traffic video video and tell

them more about the brand about the

product this is where we would talk

about the relief you get from the

product right here is where we would

talk about hey this has a one-year

warranty for free we even do lifetime

warranties we have 30-day money back

guarantees so someone sees the ad then

they get retargeted with another ad that

talks about the guarantees then if they

still don't convert you have another ad

that targets the people that watch this

one and says hey get 20% off today and

you give them a discount code this is

some big big brand stuff this is what

we're going to focus on like endgame

that's our our goal is to really have

ads that Target each other this way and

the cold traffic is going to get huge

budgets this is going to get smaller

budgets and this is going to get even

smaller budgets and in the end of the

day even your cold traffic is going to

be getting you sales but on the ones

that don't convert you have a higher

chance of getting a sale here then an

even higher chance of getting a sale

here and if they don't even convert here

they've been to your website they've

probably added to cart right or else

they wouldn't be hot traffic cuz that's

kind of what defines hot traffic is

someone who has like really big purchase

intent like they added to cart they put

in their payment info if they still

didn't purchase you can also email them

you can send them text messages with

discount codes right and discount codes

you kind of want to save for like hot

traffic you don't want to give out

discount codes day one to cold traffic

cuz you might not need to right you

might be shooting yourself in the foot

and giving them a product cheaper when

they would have bought it anyway so this

is a lot of theoretical stuff this is a

lot of big things and by the way um I'm

going to try to have this Miro board in

the description below this video where

you can download it or just open up the

web link play around with it and kind of

get a better understanding of what's

going on here so with all this strategy

stuff being said today all I'm going to

focus on is creating a real ad because I

already have the videos I just want to

Target placements on reals later I'll be

doing retargeting and later I'll be

setting up stories feed posts probably

not carousels but um I wanted to at

least create some as an example for you

of like what does a story ad look what

does a feed post add ad look like right

cuz we've already seen real ads for like

the reals the Tik Tok videos we've

already seen these kind of short form

vertical video ads what do a story ad

look like like for Instagram stories or

what does this a single image like feed

ad look like so here's some examples

right here we have some single image

feed ads that we can use and you can

also turn them into a feed video because

feed videos are square and you can do it

really easy with canva animations so

right here this is basic stuff I just

grabbed like old creatives from like my

product images that I did and like my

description for my product page of the

website grabbed some of that stuff copy

and pasted it into an Instagram 1080 x

1080 frame super easy stuff and we just

added some animations on it so when you

hit play you can turn it into a video so

this piece of content could be a single

post image for the feed or it could be a

video with some little animations so

super simple there buy two save 40% off

this is an example of a retargeting

towards hot traffic someone who has

purchased intent but for some reason

didn't purchase we can show them a deal

we can give them a discount code and

this one would be more cold traffic this

would be going to someone that has no

clue who new cup is they don't know what

cupping therapy is and they've never

heard of us and we want to try to get a

sale that's what this first one would be

right here ad of knots aches tension

pain try cupping therapy basically then

we could retarget them with hey if you

buy two you get 40% off they still don't

buy we can say hey use code save to save

extra 20% off at checkout so that could

be a little example of cold warm and

then hot would just be this so we can

watch that last one real quick use code

save for 20% off right so simple stuff

this is cold traffic warm traffic you

could also put like our lifetime

guarantee up here or one-ear warranty or

30-day money back guarantee on all

products any kind of thing that's going

to make them feel secure and safe with

their purchase and then this is like hey

how about you just buy the product and

get out of our funnel like this is like

your last attempt like hey here's a huge

discount please just purchase then we

have story posts so let's look at these

ones cupping therapy you have knots

aches tension pain try cupping I just

came up with these really quick guys

this is like some super easy stuff I

have a red background some big images

that I already have on my website anyway

this took me seconds to build up and

overall they look really good but this

is kind of the vibe with stories and

with images on Facebook is keep them

simple don't have like a million things

popping up text you have all the

benefits of your product and like arrows

and and so many Design Elements keep it

really really simple when it comes to

Facebook in the end of the day with all

advertising it the only goal of the

advertisement is to get him to the

website the only goal of the website is

to get him to add to cart the only goal

of the add to cart is to get him to

purchase right it's a funnel each step

has its own goal we're not trying to get

them to purchase instantly right we just

want them to click on the website so the

simpler the better because if they do

have any interest if they do have knots

aches pains tension they'll see the ad

it'll Peak their curiosity because it

doesn't give them too much information

they go oh I'll click learn more at the

bottom I'll swipe up and go to the

website to learn more and see what this

is about so think of your ads like that

it's just to Peak Interest and let

people know that hey do you have this

issue here's a solution right and if

you're targeting that specific audience

of like hey are you a footballer with

this issue or hey are you someone that

lives in Salt Lake City with this issue

or hey are you someone who lives in

California with this issue and you

target people in California you're

definitely going to get their ears to

perk up like who this advertisement

knows them from California and it's just

going to be their subconscious doing it

so that's what I kind of mean with like

speaking people's language um it gets

their ears to perk up it gets them to

listen builds curiosity then they click

to the website the website gets them to

add a cart and you know the rest of the

process so I know I'm kind of all over

the place right now but um let's watch

the rest of the videos really simple

guys some simple animations they 5

Seconds feel the relief of cupping

therapy today use code save right so

this is hold traffic um right here we

can do like a we could do a buy two save

40% as like a warm traffic and then a

hot traffic of like hey you should just

purchase right now please um on the hot

traffic you definitely want to do like

scarcity and Deals and like sale ends

today type stuff or like cod code use

code save it expires in 24 hours um

something along those lines so I hope

this gives you guys a good understanding

of like what a feed post looks like and

what a story post looks like now let's

jump into Facebook and set up our first

campaign all right boys the moment we've

all been waiting for let's click create

ads so we want to start with a sales ad

we obviously want sales right let's go

through this process we're going to do

test campaign we'll just call it that

we're basically going to keep everything

the exact same going to go to the next

one just to to give a little explanation

so advaned campaign campaign budget if

you're familiar with old Facebook ads

this is basically CBO which is campaign

budget optimization we don't really need

to use it right because our strategy is

we have one campaign one ad group and

then we're going to let Facebook spend

however it wants on all the creatives if

we wanted to have one campaign with a

ton of different ad groups and we wanted

like a reals ad group story ad group

feed ad group and we want it to spend

the budgets randomly how it thinks is

good based on the story placement based

on the feed placement based on the reals

placement if we use the advanced

campaign budget it's going to decide

which placement it likes better then

it's also going to decide which video

ads which creatives it likes for that

placement as well so I hope that makes

sense this is just a little bit Messier

you don't really need to understand it

fully we're not going to really be using

it this strategy that I laid out within

this is going to be a lot better but of

course this is something you can test

later down the line because again if

something works for one ad account it

doesn't ensure that it's going to work

for another ad account or another store

another brand or another product so make

sure we're always trying and testing

things but for this strategy let's hit

next let's go to the adset name and just

put basically no targeting click website

right here this is we're just choosing a

conversion we want people to convert on

our website so we can hit performance

goal here you can Target maximum number

of conversions or you can do maximum row

as which is basically like getting high

value customers that will purchase a lot

more verus just getting as many

customers as possible I would always

just do maximum number of conversions I

wouldn't mess with the as one pixel you

want to make sure that that is in your

IDs up there and hopefully we've already

checked that our pixel is up and running

because that is very key then we want to

go to conversion event and it's a add to

cart we're not going to focus on add to

carts we want purchases so make sure

that is in there cost per goal it is

optional it might be worth testing later

down the line but we're not going to do

that now Dynamic creative this is an

option where you can kind of let

Facebook try different creatives you can

give it different variations and it's

going to choose what it likes but we're

kind of already doing that so we don't

need this element on for me I would

really like to set a $100 daily budget

because that's what we're doing on Tik

Tok but if you see right here when

you're first starting running ads on

meta the maximum amount you can spend

per day is 50 so looks like we are

capped boys 50 on our start date we want

to do for tomorrow I'm just going to put

1201 so right at midnight a minute in

it's going to start running these ads

for me we never want to put an end date

now we're in the audience section so

this is where we can do a couple

different things so targeting just the

US is the best for really really trying

to build that e-commerce brand getting

into wholesale inventory and all that

stuff because if your entire pixel is

only USA customers all of your website

data is only USA customers that's a

really big asset long term as we get

into The Branding stuff but if you're

just sticking to drop shipping it's good

to add in some other countries that are

very likely to convert because our 3pl

team can ship to most major countries

within that 7 to 12 Days sometimes even

sooner so we might as well take

advantage of it and get sales from other

countries if we're staying in that Drop

Shipping realm I personally think it's

okay to stick in the Drop Shipping realm

for a little bit Target some other

countries to get some easier sales to

build a little bit of data it is

slightly less quality because it's not

just USA customers but in the end of the

day it's fine it's not that big of a

deal so if you want to add in other

countries to potentially get more sales

you definitely want to do Canada United

Kingdom New Zealand and Australia again

I would send a quick message to your 3pl

say hey is there any issues with sending

my specific product to Canada UK New

Zealand Australia what are the shipping

times and get um a little bit of an

update with them before you just go

ahead and dive in next when it comes to

age or gender I'm not going to Target

anything that's what we did on Tik Tok

and that's what's working but if you are

selling like makeup or something that

helps with period cramps or like

something that's like specifically

female you can do it but again I just

never like to um you can mess with age

but again I I really just don't like to

I want Facebook to have as much control

as possible next the really important

part is placements so you want to hit

manual placements basically turn

everything off the only thing I want on

this one is Instagram reals Facebook

reals that's the only placement I want

because we're grabbing our Tik Tok

videos and we're putting it on reals and

right now reals are doing really good

because Facebook Instagram meta as a

whole is trying to compete with Tik Tok

they want their platform to get all of

the vertical videos they want to get all

the views and they want to kind of

squash Tik Tok so any advertisements

that are on that platform they're going

to try to give better results too

because they're trying to make that

platform or that sector of their

platform flourish so Instagram reals

Facebook GRS only placements there

everything else turned off want to hit

next and that is all that we're going to

do for our targeting on our ad group

next thing we need to do is grab all of

our videos from our Tik Tok and that's

kind of hard right because we don't want

to download them and have the watermark

so here's the best thing we want to do

go to Tik tok.com go into our account

and I'll show you exactly what to do you

can see we're getting some decent views

here today pretty nice stuff we can go

in and copy the link and go to something

called Snap tick you want to hit this

option snap tick Tik Tok downloader

paste it in and you want to hit download

and this is going to give you your Tik

Tok video without the watermark but this

is whenever you do services like this

there's always little ads that are

sketchy like hitting download here isn't

the correct thing you want to hit

download here MP4 out Watermark then it

does a popup and you can click right

here and hit download so we just got

that download downloaded you can see

there's no watermark you can hear it and

we just got our video there so we need

to go through and download all of our

videos and import all of them into the

creative section so we have our one

campaign one ad group and all of our

videos located inside of it just like

Tik Tok all right so I just finished

downloading all of those videos make

sure you're being safe and clicking the

right buttons there's popup ads that are

going to try to trick you into clicking

it and it'll get like viruses on your

computer and it's it's a little bit

sketchy but that's like the best option

is to use snap tick okay before we get

into add adding in these videos make

sure you have your Instagram account

connected there'll be a little button

that just says sign in or verify or

something and it'll get it connected in

but the next thing we need to know is

that we can post these videos on

Facebook or on Instagram and hit this

button right here do use existing post

select post and pull it up from the

Facebook pull it up from the Instagram

or anything like that and what that's

going to do is essentially create a

spark ad right so all of the traffic

that we get on the video goes onto our

Facebook page it goes onto our Instagram

page wherever it was posted first so it

looks like we're getting a ton of

Instagram traffic or it looks like we're

getting a ton of Facebook traffic so

spark ads are good because it's going to

organize all the views all the likes all

the comments into one area and

personally that is what I recommend so

so the first thing we want to do is post

it on our Facebook account so we want to

go to our Facebook page and hit real and

add in a video we get our video in hit

next we don't need to trim the video we

don't really need to do anything and

we're just going to use the exact same

ad copy we did on Tik Tok the best thing

is pretty much save 30% today save 40%

50% whatever it is if you go to my new

Cup website you can see that they

instantly save $30 so you can just kind

of put anything there I think 30% is

fair sometimes I've heard that Facebook

doesn't like when you have everything

50% off so I think 30% is more than

enough I'm just going to keep it at that

and we're just going to publish and

we're going to go through and do this on

every single video ad that we have I

think it's around like five and

refreshed here you can see the post is

up so I'm just going to do that uh for

every single post I'm going to try

different ad copies like get yours today

but in the end of the day it really

doesn't matter if the video interests

them they'll click this one I am going

to try we have 50% off today up here see

how that one goes also mine this this

product is in like the pain relief

category so I have to be very careful

with the things I say or I can literally

get my ad account account taken down

some of these videos might be a little

bit sketchy there is a decent chance

that they could ban me I I really don't

think they would do that because they're

they're very lenient right now but it's

a possibility so be very very careful

with like the claims you make in these

videos I know for a fact I say this

takes away my knots aches and pains but

I have checked the ad library and I know

that the smart cuper says the exact same

comments so I think I'm fine I did at

least check that so after hitting just

create post right here um I do remember

this option you can hit open now to this

popup and it's going to tie your

Instagram and Facebook together and it's

going to post everything the exact same

time um it's going to want you to log in

verify your Instagram it's basically

going to link these up together so we

can hit create post right here and it

should be able to put it on both

platforms this is a little weird though

um I know that this is a more new

feature and I don't think that I can

choose to only have it published as a

real so I don't think we're going to be

using this cool and that was the last

one so they should all be posted here

one two 3 four five six cool so all

videos are in let's go back to the ad

account ad that we've been setting up

hit use existing post and we can select

the post we might need to refresh right

here so there's no worries you can hit

refresh on this and it's going to save

all of the the settings you did and just

put you right back at the same place so

we'll hit select post now and it's going

to preview for reals and for for

Facebook reels and Instagram reels so we

then need to hit a button we want to do

shop now always and we want to have our

exact link which is this one directly to

our product not our homepage or anything

like that put that in update post and

there we go we have this one fully set

up so now we want to go to we let's talk

about this on the left we have our

campaign our group and then our video

ads we can name each one this will be

I'm name video add one then we can

duplicate it existing campaign existing

ad set number of copies I have five

other videos so now we can come in here

and add in we want to do existing post

change the post scroll down and just

kind of input in every video for each

one and then when you finish come in and

change the name to video ad 2 and go

down until you have all of your video

ads in there that you want to test so we

just got done we have all the video ads

in here it's telling me there's an error

of like put in a objective URL and stuff

but it's already in there I'm not sure

why it's doing that and we're basically

good to set up we just want to make sure

that our tracking um pixel is up there

want to make sure you have all of your

posts in they all have the correct link

and they have shop now definitely want

to do shop now and yeah that's basically

it we're good to hit publish and this is

going to run basically a mirrored

campaign to what we did on Tik Tok so it

looks like it's still giving the errors

for some reason I know this is just some

weird weird hiccup but let's hit review

and publish and go to fix air and see

what it's talking about and so called

action required your campaign objective

requires an external website URL yep

it's literally right there so I guess

we'll just remove it yeah not sure why

this is bugging out Facebook always has

some weird issues going on okay looks

like if I individually publish them one

by one those go away for some reason

just a weird bug but we should be good

to go so these are going to all start at

midnight and this is basically the exact

same process of what we did on Tik Tok

so we have our campaign our basically no

targeted really open targeted audience

$50 a day and it has all of our video

ads in there looks like these ones

aren't publishing either hopefully this

one works and gets them all going then

the next thing we would want to do is

obviously we want to watch this check

all the data see how it's working just

like we did with our Tik Tok testing but

now we can also do the exact same but

for story posts so we want three to five

creatives when it comes to a story ad

and we can make all those up on canva

and then with a feed um post we want to

have a a single image and we want to do

three to five creatives for that test it

the exact same way literally nothing

changes we want to have them is existing

posts on our Facebook account and that's

about it you want to create three to

five different single images you can

also do another campaign that has feed

posts that are videos that are those

little gifts but the main things I would

recommend is you want a test campaign

structure for reals you want a test

campaign structure for single image feed

ads and you want a test campaign

structure for your story posts so those

are the ones I'd recommend to get

started but we can only spend 50 a day

so I'm just going to test my reels today

tomorrow I'll probably do stories then

the next day I'll probably do the feed

images just depends on how much it's

going to let me really spend because

Facebook's a little bit iffy at the

start and there's a decent chance that

it doesn't even spend this money at all

and there's a decent chance that they

also try to say that I'm making claims

or try to come at me with some weird

when it comes to me running the

ads so when you're at this point you

basically just cross your fingers hope

that it spends because you know that

these are good video ads you know that

this has potential and hopefully you can

start racking just as much as you're

doing on Tik Tok on Facebook which is

going to be super exciting we'll hit $

th000 days alone just through that if we

can mirror some similar results with

Facebook something I want to mention and

I will film me setting up my feed ad and

my story ad but when it comes to feed

ads this is where you want to get into

ad copy this is where you do want to

tell a story with your reals you don't

want to tell a story right they're

they're watching a visual video they

don't want to read but when you only

have a single image if it does peak

their interest they do want to read a

little bit before they go to the next

before they click to your website so the

best thing to do here is go to the

Facebook ads Library we want to hit all

ads and go to our competitors so we'll

do the SMART cuper we'll also check

romatic and just look at their copy

usually a copy like this is going to be

your best bet something that has the

link in it has some emojis some verified

things they just kind of show like hey

these are the key benefits and it has a

little Emoji next to all of them

something like this with with stars

number one selling product this is good

things to do when it comes to like a

picture ad people are doing it on their

video ads which I don't recommend cuz

these they're doing feed posts with the

huge formatted thing that's not even for

the feed post so the whole point behind

doing this is to have content tailored

to each placement so it doesn't look

like out of the norm right like there's

a ton of people that they'll make a

square image ad and they'll do yes post

this on the feed for the placement and

they'll also post it on the story and

it's like why would you post a square

image to Instagram stories it looks so

out of place it throws your caption up

on the screen and it looks awful so

every placement you do you need native

content for it that's why I separate all

my campaigns by placement probably

should have explained that at the start

yeah we can come in here and check out

looks like they're trying important

announcement huge ad copy here so we

could try something like this on our

image ad that's where it fits it doesn't

fit on a video ad right you're trying to

do two things at once catch two birds

with one stone it's not going to work

let's also check romatic so see they

have a this is this is what I'm talking

about right here this is a hot traffic

or warm traffic ad they just have a cool

little image they have their nice little

stuff here showing their um star rating

then they have more of a storytelling

structured add copy here that's what you

want to do on your images so I'm glad

that example came up looks like it's not

showing us all of their ads interesting

I wonder why it's not showing anymore

that's really weird I know for sure they

have other ads up for some reason it's

not showing me other ads I know they

have more ads that kind of weird but

yeah when it comes to single image ads

I'm sure you have ad copy just like this

all right guys well I will see you in a

couple days when I can come back and

hopefully have some analytics some stuff

here to show you guys as well as more of

an open budget so I can set up my feed

ad and my story ad structures and then

we'll probably have a later video that

goes over retargeting in general because

that's a little bit more tricky there's

specific things we need to set up so

that pretty much wraps up for my filming

today and I will see you in a couple

days when I can spend more and when I

have have some stuff to show you guys

all right guys so it's the next day

where look it's like 9:51 in the morning

and um things are going pretty decent so

far so the first thing I wanted to go

over and we'll jump into my computer is

that Facebook is allowing me to up my

budgets already after that first day so

I can now do a $100 daily Budget on that

one ad account and hopefully it's also

going to let me do a 100 and I can start

the story placement version so I just

made up the stories let's jump in my

computer and I'll show you what they

look like all right so this is the first

ad we have an 8sec story ad and it's

basically just an image with some

animations so this is what it looks like

that kind of comes in grabs their

attention really quick boom cupping

therapy really cool image and then it

says get rid of stubborn knots aches and

pains today I'm thinking that this copy

is okay because we haven't had any

issues we haven't been flagged at all

and I'm guessing Facebook's really just

hurting right now because there this is

something that definitely would have

been at least flagged and then approved

later in their early processes so kind

of interesting but to watch it one more

time cing therapy get rid of stubborn

knots aches and pains today that's it

and then it'll just sit there so they

have some some time to kind of read

through it and click the link if they're

interested to swipe up so that's the

first one here is the second just a

different feature this one might be my

favorite I think this is just more

subtle very eye-catching yeah I think

it's a really good one this one's not my

favorite but it's simple so you never

know you just want to give variants to

Instagram to Facebook to let them kind

of play with it so so these are going to

be the different creatives that we throw

into the story ad to give an update on

the store it's 9:00 in the morning we've

already done 100 in sales this month so

far just in March in these first 3 days

we've done a th000 we've already

processed almost 2,000 on the store and

we're doing it profitably it's it's kind

of insane so let's jump into the

Facebook ads I have everything set up

and I kind of want to show you what it

looks like so just started a new

campaign we're just calling this Stories

the campaign name is basically just

going to be the placement that I'm going

for because everything else is the same

so we have a story ad obviously we're

going to be doing auction sales and

that's really all we um need to hit for

that ad group I just label it no

targeting website maximum number of

conversions purchase make sure the

pixel's in there $100 daily budget uh

it's it's only going to let me do 50 so

we'll have to do 5050 sadly that just

means we're going to be getting data

slower that's basically all it means

things are getting more automated more

simple more easy with Facebook and with

honestly every advertising platform it's

we're heading in a really good direction

I really like it because in the end of

the day as a business owner our job is

just to make cool videos cool content

that people resonate with and that's it

Facebook does the rest Tik Tok does the

rest Google does the rest all these

advertising platforms are getting really

optimized so it used to be that like the

the amount of budget that you would put

in would dictate like the the level of

success you get like oh you put too high

of a budget um your results are going to

be too expensive Facebook thinks you

have money so they're going to waste

your money more that was kind of like

the theories and stuff and and there was

a lot of results that showed that lower

budgets would get more purchases at a

lower price and then you just have to

duplicate them a million times but we're

getting away from that and we're heading

in a really good direction so um High

budgets is good because it allows us to

move faster get more data because it's

not hindering or like killing our

results in any way our quality so very

exciting there I'm just going to have it

roll today even though I usually say

started at 12:00 at midnight I don't

really care like $50 a day $100 a day

isn't too much for me personally I know

for some other people that's not the

case but yeah for me I'd rather just get

this Bend going ASAP so Us New Zealand

Canada UK Australia no age no gender

changes no targeting manual placement is

really important make sure you're only

on the Instagram story and Facebook

story that's about it for that let's hit

publish cuz I had to change the $50

daily budget okay so I'll turn ad

preview on you can see them in here I

did have to download them is video

videos so keep this in mind so I

downloaded these as videos when I did

GIF or GIF whatever you want to call it

it didn't show up in the preview and I

just wanted to make sure that it was

functioning properly I didn't want

someone to just get an ad of the hand

and like nothing none of the animations

come up or for some reason so I just

made him a video there's no sound to

them so it's it's technically just a

gift we did a manual upload single image

put a video in that's it no text no

headlines call to action um make sure

you're always doing shop now I've heard

rumors and you can hit shift click to

highlight both of them and hit publish

um I've heard rumors that if you do

learn more they'll try to like flag you

like you're trying to like a learn more

is for articles like if you're like hey

there's this new crazy headline like and

you're trying to get someone to come to

an article that's when you do learn more

you're like trying to teach someone but

when it's a product that you're trying

to sell you you shouldn't do it I don't

know if it's just a rumor or not you

have very basic setups I just do shop

now throw the link in that is it no

extensions no shop stuff nothing fancy

so extremely easy so we have that one

set up $50 a day will be spent on the ad

group so each ad will have to divvy up

and kind of fight for those $50 of spend

but let's look at my reels so far so we

spent 67 bucks no sales just yet but two

initiated checkouts um so not too bad

we're looking decently on track and

remember this one it did let me go up to

100 I'm not sure if it's actually going

to do it but it didn't give me an error

so that one set up at 100 and the data

let's let's see how it's spending on the

ad so it really likes this foot ad

pretty funny I I'll open it up for you

guys if you're anything like me you

probably have a ton of knots aches and

pains all over your body I get them

really bad in my shoulder right here and

I used to just massage them to try to

get them to go away but now I use this

cupping device it uses red light therapy

heat therapy and gives you all of the

benefits of traditional cupping with a

single click of a button it's extremely

easy to use on yourself and honestly

it's the only thing that takes my knots

if you're anything like cool so um yeah

you guys have seen that ad before for

some reason it loves that one and

technically I should turn this off right

like our break even I want to say is

like $46 and it doesn't have a sale yet

if you want to go through the data right

there doesn't have a sale yet so most

people that are like scared and like oh

I can't be wasting money like this is

stupid like honestly when you're

thinking bigger when you have more

resources when you've been in this game

for a while and you understand what's

going on you just don't really care to

spend a little more to see if it could

pan out and work because Facebook

honestly like it's only spent $67 and

it's trying to find customers within its

base of hundred hundreds of millions of

users like it's a pretty hard task and

it needs more data so I'm happy to let

it spend let it collect more data and

honestly like I could let this spend up

to $80 and if it didn't get a purchase

then turn it off but what's good and

what's interesting is Tik Tok didn't

like this ad it really didn't and now

Facebook likes it and what's weird is I

went back into my Tik Tok account we can

see um so I'll explain what happened

here I tried to do a $300 budget which

was a duplication of this one and it got

some sales it for sure did but it wasn't

n super profitable so I'll break down

what happened here just a duplication

and all I did was put in the top three

videos oh that's interesting one one new

one came in okay so here's here's what I

think we'll do so I put in the three top

videos thinking hey Instagram likes

these videos like I'll just give it the

same three videos and up the budget but

Facebook or Tik Tok sorry Tik Tok is a

little bit interesting they it's it's

like every new campaign has a new

function and it likes different videos

because it wasn't liking these ones too

much especially this one it was spending

a ton of money so I needed to turn this

this one off and I guess I just need to

cycle in some of the older ones and see

if it's going to like those and that's

why I say advertising is just guessing

like you you have no clue in the end of

the day so I tried a $200 budget a

little bit lower to see if this one

could be profitable and one of them is

doing profitable sales right here it's

getting a good amount of the spend but I

threw all of the ads in and look it's

the foot ad now Tik Tok likes the foot

ad so data's all over the place at the

start things get really weird and wonky

but the longer you've been doing it the

more things start to make sense the more

things even out and you get a clear

vision of like what works and what

doesn't so what I'm going to actually do

today and this is kind of like a part of

the the scaling process is I'm going to

turn this back on I'm going to turn off

this ad that's not getting too

profitable cuz I mean after 350 and

spend it should definitely have um some

more things to it and I'm just going to

add in all of the other videos all the

other creatives so let's do that real

quick okay so actually what I would have

to do to get all of these other ads in

is copy and paste the codes in again I

can't just grab them is existing videos

oh here's here's another thing so it

says that it's partially not delivering

so something that this tells me which is

really good is that I need to Target 18

and olders so you can see what it says

therefore it can only be viewed by users

um 18 and above so I could go in on my

next ads and select only 18 and older

and it might improve the performance but

it's a natural filter they're already

doing they're already avoiding showing

this to different ages younger ages but

I'm going to turn the 300 one off

honestly we can just add this one to

$300 budget since it's already working

good because that last one I just I

honestly am too lazy I can't be asked to

go copy and paste all the codes select

them again email them to myself paste

them in here I just don't really want to

do that also it's kind of you need to be

a little bit calm with scaling um it's

easy to see once you have a product once

you have a winner that's like going to

just like run at it full force but you

do want to be a little bit hesitant and

a little bit slow through the process

let it collect data don't just throw

thousands of dollars a day in because

you can really start getting in a scary

place so I'm going to actually let this

go out for a couple days days something

that my old Mentor told me when I was um

just barely getting into Facebook ads

he's like don't make a change in your ad

account unless three days have passed

like so what he would do is basically

twice a week he would come into His ad

account and assess what's going on he

would read the data for only those three

days and he would sit on it and really

like set for a couple hours and read

this data what's happening what's going

on what is Facebook telling me what is

Tik Tok telling me and make very

calculated decisions and I'm reading

this book called The Road Less stupid

pretty that's what it's called and it

talks about having thinking time where

you literally sit down with a journal no

distractions at all and you write down

specific questions and you Ponder on

them for 30 minutes and this is a very

good practice you should have with your

ad account you shouldn't be coming in

here making willy-nilly emotional

decisions and that's kind of like what I

was about to do you really need to set

out a goal okay within this week I want

to get to $500 spend on Tik Tok and on

Facebook and I want to scale up to it in

a healthy way by injecting new creatives

slowly increasing budgets and following

an exact plan then you want to let 3

days pass let Facebook have 3 days with

whatever budget you've set up and get in

the analytics and Ponder have that

thinking time where you can sit and say

okay what is Facebook telling me what

actions do I need to take does it need

better videos what videos did good how

can I perform in these videos a little

bit better how can I optimize them how

can I make the hook more engaging can I

add a sound in can I do something crazy

at the start and maybe I can say hey are

you having pain in your neck then you

need to try this thing instantly anyone

that's having pain in their neck is

instantly going to hone in be like yeah

it's been bugging me all day and maybe

we can get people that way and you can

sit and Ponder and again kind of um

referencing the stuff in module one you

can let the universe give you those

thoughts you can use your brain as a

radio frequency to tune in to something

higher than yourself whatever you want

to believe whatever you want to call it

it is there tune into that and ask what

do I need to do what actions do I need

to take and silence your mind and listen

and create very calculated decisions

that are well thought out within your ad

account because it's very easy to come

in here and be like wow it's working

let's throw in more and and get

emotional that's a good emotion but it's

still emotional so it all needs to be on

data it all needs to be on analytics and

you need to take your time and be really

slow try to follow that rule of only

coming in every 3 days and messing with

stuff and making sure that anytime you

make a change it's a very wellth thought

out decision because when you start just

clicking buttons turning things off and

on your optimization goes to

extremely quick so tons of little side

tangents there but my overall theory is

that it's it's going to be best to throw

in as many creatives as possible like if

I get to the point it's just a theory I

need I need to test it a little bit more

because things are always changing right

and it's always fun to test new things

but every campaign you start you should

probably throw in almost like all of the

videos you have and just kind of go

through that fun process of seeing which

one Tik Tok likes the most turn it off

if it's not getting good performance let

the other one spend maybe add in some

more and just have a really huge

recycling library of content that Tik

Tok can play with that Facebook can play

with but I will hone in more on these

theories this is just some theoretical

stuff for my ad account and what I think

is doing good based on my results

because you have to remember genuinely

every ad campaign every ad group every

ad account every business manager every

platform is going to operate completely

different from one another the results

are going to vary so much it depends on

your product it depends we're doing the

scientific method with like 20,000

variables millions of variables honestly

like it's very hard to say this works

every time or like this is the best

because it's always going to change so

definitely a big side tangent at like 18

minutes of filming almost 19 and yeah

that's basically the update for today I

will come back when I have some image

ads um we'll probably do those tomorrow

of like the feed posts and then we'll

get into some retargeting and then later

down the line we'll show a big scaling

process for both Tik Tok and Facebook

all right guys so this is um another

little update it's been um I think a day

or two days since the last little update

and things are going really good

Facebook is pretty slow right now but

we're getting a lot of really good

traction with Tik Tok so let's jump into

my computer and just go over a basic

update on how everything's going the

numbers we've pulled aaz our profits all

that stuff and really understand what's

going on and explain how I'm doing all

this so let's dive in so you can see

we're on the store today we've done 500

in sales it is um the 4th or it's 4:50

p.m. that's what I meant to say in the

day so we still have our payment hold

which kind of sucks but look at this

yesterday almost $1,000 day so tomorrow

we are definitely going to hit probably

close to a $2,000 day cuz I have a

really big ad campaign that's going to

come out um just a really high budget

basically I'll show you everything that

I'm doing but we're doing pretty good so

far guys we started on the 24th that's

when we got our first sale it is the 4th

right now we've done $3,100 and this is

profitable so let me kind of show you

what's going on so our Facebook ads um

let's go to maximum yep we're in it go

to the campaigns we've spent $148 with

no sales so the reals has spent $142

they really liked this foot video and

this foot video is doing crazy on Tik

Tok right now but for some reason no

sales no traction on that had to turn it

off 124 and spend is a lot over the

budget so now it's just it's just

spending really slow I set it to $100 a

day and it's I don't know it's just

really slow so we'll have to give it

some time to really even out get the

spend on some other videos and hopefully

one pops up or pops off and if it

doesn't we'll just keep making video ads

that's just kind of it is what it is

then just like I did in the last um

video showing you the story it's moving

a little bit seven bucks and spend

nothing to really talk about there Tik

Tok this is where it's getting fun and

cool so let's go to the maximum here and

talk about everything fre so we spent

1,800 so if you've spent more than half

you're usually not too profitable you

might have a little bit of profits but

we're to 1.5 Raz so we're over our break

even so we are at a profit we do know

that but a lot of this is like ads that

weren't doing good that are turned off

now and the ones that are doing good are

doing really good like this this one

right here I'll show you how good this

foot video is doing 3.26 row as on 18

purchases meaning I've spent

$392 in order to get 12280 in sales this

is super profits super super profits so

maybe in the grand scheme it's not like

that big of Prof profits but we have an

asset a video ad that's working really

good so now I can do oh put the cup put

the new cup thing on my foot more do

more stuff like that to get more Hooks

and now I know now I have that asset I

have the knowledge I have it working and

it's it's printing me money I know for a

fact if I put more money into this it's

going to print me money at a 3X return

that's a huge asset that is by

definition an investment-based asset

like very big there very exciting the

value per customer per sale is averaging

out to

$71 and that's not counting lifetime

warranties or shipping costs this is

just product sales we are getting people

buying two units a lot every probably

fourth purchase on the store is someone

buying two units so unbelievable like

this surpassed what I thought it would

do this was just to be a test store to

show you guys what success should look

like and it just panned out it's working

really really good so extremely excited

on that the reason why I think we're

going to hit 2K days very soon is I am

scaling up to $500 a day on these

budgets so right now I'm doing what I'd

kind of call like test scaling and I'm

basically just duplicating the budgets

with higher numbers so you can see I

tried to do a $300 day one and it just

didn't pan out you never you never know

the the the main reason was because I

only put three videos you do want to

reput all the videos you have that are

good and let those try again because the

foot video in the first test right here

in the first first test the foot video

is not even that good unless it started

doing good now I haven't checked this in

a little while where's the foot video

Yeah foot video $71 no conversions you

know but on the on the random other one

right here it's like our most profitable

thing we've ever created so it's weird

you never really know that's that's what

I'm saying this is targeted guessing I

can tell you what works but it's only an

attempt it's only a guess only Tik Tok

can tell you what works only Facebook

can tell you what works so um good

little tidbits there good little update

when this $500 a day one starts at

midnight tonight because if I turn this

one on now at 455 it's going to blow

through that $500 budget and really

screw me over and I do not want to do

that but yeah 18 purchases on a 2.75 row

as for the entire ad group that's

counting all of the videos like pretty

unreal pretty unreal this is great

numbers and this is only Tik Tok like we

haven't even gotten a sale from Facebook

yet and we've pulled 3100 so things are

looking really good very promising I

think we're going to be hitting 5K days

with this store to be completely honest

I really think we can do 5K days very

soon and if I was really committing to

this long-term big time like working

with ugc influencers like really Di in

this could be a sixf figure store in

like no time and I might I might try to

take it as far as I can until the course

releases and everyone sees this and and

copies it cuz then it'll be too

saturated but something else that's um

something else that's interesting is

we're getting more per custo getting

more than a dollar per customer so let's

jump into analytics this will be fun you

can see we're we're getting really good

conversion rates average order values

are high this is just yesterday let's go

over just this month so far 57 um aov

okay 65 aov 34 orders 2% conversion rate

we're getting way more per dollar

usually a good way to kind of test if

your traffic and your stuff's working

out is you get a dollar per per viewer

so I would have

$1,575 in sales we're getting way more

so it's awesome and we haven't gotten

any um returning customers and we're

going to start getting into email and

SMS retargeting and campaigns and giving

people deals if they come back and make

a second purchase and stuff so we're

just getting started boys this is going

to be crazy um I'm really excited I know

we can and um take this one far so

that's just a little update today we

will start rolling out faster on

Facebook but it's taking really long

it's going really slow yeah I'll see you

on the next update all right guys we've

been kind of all over the place with

Facebook ads but I want to wrap it up in

this kind of part that I'm filming today

so to give you an update of what

happened Shopify has shut my payments

down they shut everything down but we

got it back up and running so um let's

kind of show this month so far it is the

11th today and on the 7th 8th and 9th we

were fully taken down zero in sales we

got taken down halfway through the day

here or else we would have hit probably

a $3,000 day we were really scaling up I

spent like 2K on my ad budgets and lost

it all not realizing the store was taken

down in time so really sad there but we

turned ads back on yesterday hit 570 and

we're at 517 today scaling up and we're

healthy again so very good news but when

it comes to Facebook all I really did is

I go over this in um module the bonus

module putting out fires with like

Shopify payment issues I kind of go over

it in detail but I had a turn all my ads

off and return them back on so I

basically just duplicate them and let

them start again I'm not going to get

into my feed post ad just yet like the

single image ad I'm going to be doing

that later and I'm going to have a video

later down the line that goes over the

entire kind of like structure of

Facebook and how to get omnipresence how

to really set up cold medium and hot

traffic funnels as well as retargeting

and all those types of systems that you

need to really crush it on Facebook

before you really get into scaling um or

doing them at the same time so I will

have a video going over all of that but

to test Facebook all you really want to

do is come in and try all your reels

make some story posts start testing

stuff and then once your budgets are

going better get into making some single

image ads also some Carousel ads if

you're um a store that sells multiple

products or multiple variants of a

product I just sell one thing I don't

even have a color variation so um it

just doesn't apply to me but Carousel

ads are extremely easy to set up and I

always recommend when you're making any

AD go post it on your Facebook or

Instagram account first and then use an

existing post so we have that spark ads

feature yeah we will be going over

further details in other Facebook videos

and I will see you in the other videos

on the course

Peace all right guys welcome in today's

video where we're going to be talking

about virtual assistance and this is

something that we really need to cover

before we get into Facebook because

Facebook is such a scaling platform it's

where we're really going to get into

like ,000 day budgets and be jumping

into a whole new level of e-commerce and

Drop Shipping so we need to have a

virtual assistant locked in and overall

there's a lot of requirements we want to

make sure that we have locked in before

we kind of get into the Facebook scaling

stuff um we want to make sure we're

really mastering Tik Tok and

understanding it and getting profitable

on it as well as starting to work with

ugc creators so we can get a big influx

of content that we can utilize on

Facebook so to get kind of some ducks in

line or get everything in order before

we jump into Facebook the first thing we

need to tackle now is the virtual

assistance especially since we've been

doing Tik Tok and Hope y gaining some

traction with it so without further Ado

let's get into the virtual assistant

[Music]

[Music]

walkthrough so why do we need a virtual

assistant it's honestly one of the most

important things and it's your first

hire so it's it's really exciting it's

really fun you now have like your first

employee technically they're a

contractor but um it is really really

exciting when you have like the first

kind of member of your team when your

store starts building out I remember

when I first got a virtual assistant it

was very exciting to me I thought I was

cool I thought I had an employee I

thought I kind of like reached up to

that level and overall it was a fun step

for me so the main reason we need one is

for Branding for customer support for

having a very highlevel experience when

someone interacts with our brand so

let's say they ordered their new cup got

a sitting right here and they had an

issue with it when it came it didn't

work or it never came it got lost in the

mail or whatever seemed to happen with

the process of the product getting to

them and being quality if they ever have

any issues they need to email you right

they need to do customer support and you

need to walk through all those kind of

things with them and make sure that

every customer is happy you also need

someone to deal with chargebacks and

when you're scaling on Facebook and when

you're scaling on Tik Tok even you're

going to start getting tens of emails a

day hundreds of emails a day it can even

get to the point of thousands of emails

a day if you're really scaling out to

like six seven figure months and

obviously we don't want to handle that

right we want to focus on branding we

want to focus on paid advertisements

working with cool influencers and making

a brand and a very cool product that

just kind of changes the whole industry

of whatever Niche we're in we want to

focus on those High leverage skills

they're going to give us very large

outcomes now when it comes to Virtual

assistance it's very hard to find

someone who's Fair on pay and someone

who's very trustworthy trustworthy is

really big because if they're coming

into your store and it's really easy to

integrate them I'll show you guys how to

do that it's it takes seconds then we

want to make sure they're trustworthy

right if they're handling chargebacks

and they're like representing our store

through customer service and kind of

doing these high level things they're

representing our brand they're

representing us and all the work that

we're doing so we need to make sure that

the the customer support and all of

these things that they do for us is

extremely high level while also being

fair when it comes to cost so we're not

out 2 3 4 $5,000 a month just for some

help with emails and charge backs

especially in the the starting days when

we really don't need tooo much help but

we just don't want to handle it

ourselves and that is why I'm going to

be introducing you guys to Omar Omar is

absolutely amazing he's the first and

only virtual assistant I have ever

worked with on my first successful store

ever I thankfully came across him and

we've been working together ever since

now that was in borderline 2016

potentially 2017 he shares pictures of

his kids with me we've become very close

over the years and his ability to

provide amazing prices as well as

amazing work when it comes to customer

support handling chargebacks he'll even

handle PayPal so if you have your PayPal

up mine's obviously banned then you can

have him log into that through admin

access and he can handle the charge

backs on PayPal as well so you don't

even have to worry about it and get that

extra high conversion rate on your store

because you offer PayPal as a checkout

process so if you're not banned from

PayPal I definitely recommend using Omar

to help handle the chargebacks because

you don't want to be handling that

personally he can also handle any data

entry so if you kind of need some help

with some backend stuff of keeping track

of things he can help us spreadsheets

and all that stuff he can also manage

all of your comment sections on Facebook

Tik Tok YouTube anything so if you're

brand is making content and people are

starting to like Hammer you down or

they're saying this is a scam or

anything like that he can help monitor

those delete them or reply to him and

say hey if you had an issue with your

product please hit us up on support we

are happy to help you out we offer

guarantees we offer warranties we're

we're excited and happy to help you they

can do that on the comment section which

is really big and he can also take care

of some Shopify store development and

like Design Elements to your website and

your Shopify itself so and he has been

doing this for years he has a group of

agents that he personally trains so they

get all of The Cutting Edge information

that he keeps up with he has managed

eight figure stores he's as credible as

it comes and he's as trustworthy is it

comes I've worked with him for five plus

years now so when it comes to pricing I

wanted to share a little bit of the

information that he sent to me because

ultimately since me and him have such a

close relationship he's giving extra

special pricing for anyone that's going

through this course so you you guys

absolutely have to work with Omar he's

the best you're never going to find

someone that has as high of Quality

Service as him with this price point

it's actually insane so these are some

prices he shared with me if you have a

small store getting around 10 to 30

emails a day that's going to be around

500 a month which is unbelievably cheap

and fair and he's ultimately responding

within 24 hours you get 8 hour a day

service Monday through Friday and he's

also taking care of the chargebacks

within that pricing for 500 bucks it's

genuinely unbelievable he's he's

absolutely the best next for a medium

store this is going to be like 30 to 60

emails a day this will cost you around

750 a month and if you have a high

volume store with around 60 to 100

emails every single day that's going to

be around $11,000 per month so these are

incredibly fair prices and ultimately he

can handle any amount of work thrown at

him even all the people going through

this course because he has a agency

where he trains people and builds up

employees based on the outputs and the

work that he needs and it's all proof

checked by him and quality is insured so

um he can handle basically anything you

throw at him and he's he's ready for

challenges he's always excited and ready

to help out in any ways he can he's

extremely fast to learn and to teach his

workers so if you need help with

something specific like for example when

I was running street style men that

clothing store I had his agency and Omar

his team working for me with importing

all the products I would I just sent a

video of hey here's how I import all my

products make sure you import them like

this create a description for them I

usually pick images that look like this

and he would import 10 products a day

and then I would just run the Facebook

ads and I would test 10 products a day

on that store so if there's something

that he can help you out with he's he's

very excited and open to learning it and

he'll give you a very fair price point

for executing on that service so Omar is

the goat like the fact that you guys get

a connection like this that's verified

trusted and has quality assurance that

can help out with anything is one of the

bigger assets of this course right like

for you to go search out for a virtual

assistant that's trustworthy that's

punctual that gets stuff done with fair

pricing like it just doesn't really

happen so this is a very big opportunity

for you guys you absolutely need to lock

this in for your store if you're getting

10 emails a day five emails a day that's

your time to reach out to Omar that's

your time to get a virtual assistant

offload that you shouldn't be handling

it you shouldn't be handling emails

support chargebacks anything and

ultimately it's really easy to get in

contact with him and get him connected

to your store so if you're ready to

reach out to Omar or you want to get him

going on your store or honestly like any

little project you need help with when

it comes to the e-commerce space he's

been in it for years he knows how to

handle it the best way to contact him is

with this information right here or

obviously the information will be below

in the description his Discord is Omar

with a little hash

7590 and his WhatsApp is here that

they'll be popped up on the screens

they'll also be below so you guys can

easily reach out to him he will share

the email that you connect to your store

and it's a really easy process you go to

your store you go to users you go to add

user you add him in and you give him a

couple simple permission per he'll tell

you what permissions he needs and I can

assure you that he is extremely

trustworthy he has my full backing my

full trust and I can promise you that

there's going to be zero issues with

having him integrated in your store so

that basically wraps up everything with

virtual assistance it's a pretty easy

simple video he can walk you through any

questions you still have it's a pretty

easy process you you get connected with

him you get set up on your store you get

him integrated in tell him what services

you want he'll give you an exact pricing

if you're going to add something on but

those are his prices right here the 500

month 750 1,000 a month obviously it's

going to grow depending on the emails

and other services like if you add on

like hey can you go check over our

social medias every single day those

services will obviously add to your

monthly payments but um that basically

wraps everything up so if you're

crushing with your store which I hope

you are if you watch the testing section

on Tik Tok and you've been making a ton

of creatives then you should be ready to

reach out to Omar around like five

emails a day I'd reach out to him and

get him connected it's definitely worth

your time you need it and it's going to

help you grow when you don't have to

manage these things and you can focus on

tasks that grow the business instead of

tasks that manage the business you don't

want to be working in the business you

want to be working on the business right

you don't want to be the chess pieces

you want to be the player moving the

chess pieces and this is your first step

towards that reality right it's

obviously going to get more and more

real as you build out more and more

teams and you're really going to be

starting to run this kind of like

ecosystem that self Ser it serves itself

I guess is the best way to say it and

all you have to do is just make sure

everything's functioning correctly so

fun stuff exciting stuff treat om with

the utmost respect this guy is amazing

and um he does a lot for us so get

connected with him when you're ready and

I will see you in the next video where

we will most likely be going over ugc

content so we can build up our big

library of video ads so we can jump into

Facebook properly I will see you

there all righty boys welcome into the

digital Omni presence video now in this

one we're going to be going over how you

can have Omni presents online and how

you can create this kind kind of

wheelhouse that when someone sees one of

your video ads you can kind of trap them

into this little ecosystem where they're

going to keep seeing your video ads and

they're going to keep throwing more and

more ads at them because on average it

takes someone 7 to 12 times of viewing

an ad before they start actually making

real purchasing decisions and really

starting to think if this is something

they need or want in their life so a lot

of people they're just throwing out

their one ad and hoping that the fish or

one person comes across and is entangled

in their net and buys instantly and

that's just not how things work you need

to have a layer of 7 to 12 Nets that the

fish has to try to swim through all of

them and that's where you start really

making money is through omnipresence

through having these funnels and these

systems that Target people that engage

with your ads that view your content

that add to cart and making sure that

you continually offer different videos

to them with different kind of

guidelines and goals and this is where

you're really going to be soaking in a

huge amount of sales so without further

ado let's get into

it all right guys so the best way to

explain this is I made another little

Meo um whiteboard thing and we have up

here the 7 to 12 um day process that it

takes someone to buy and this is kind of

you at least need four Nets and we'll

talk about how this kind of system works

through basically just different tiers

is like the best way to explain it so

first off we have ice cold traffic this

is people that have never seen your

product they've never seen this thing

they don't know what the new cup is they

have no clue what's going on but

hopefully they have neck pain shoulder

pain or they would benefit from this

device and this is our first Contact

point with them this is our first time

showing them our brand showing them our

product and we need to speak their

language on this ad this is really

important so this is our ice cold

traffic ads this is where we're

targeting people with like the blank

targeting ad group groups that have the

$100 daily budgets that's ice cold

traffic or when we start playing with

targeted interest for example if I

Target people that are into

weightlifting or bodybuilding and I

obviously would want to make a

bodybuilding video ad to tie in with

that ad group but when we're targeting

them it's still ice cold traffic they

still have no clue who we are so the

goal on this is to grab attention it's

our hook right that gets the the fish

interested it's the bait basically and

the biggest way we can bait someone in

is by speaking their language like if I

was selling this to Gamers who are

hunched over on the computer I'd say hey

are you sick of being hunched over on

your computer8 hours a day is your neck

and shoulders really starting to feel

the pain of that posture and anyone who

hears that is immediately hooked in so

that's the goal with these first ads

with these ice cold traffic ads is we

need to hook people in we need to grab

attention and speak someone's specific

language just doing mass production like

hey do your shoulders hurt here's this

it can hook people if they're in

excruciating shoulders pain but it's not

going to hook everyone unless you are

hyp specific so for testing products

testing Brands um doing the normal

Facebook and Tik Tok ad strategies work

because we are focusing on mass Market

but we need to start hyper fixating and

getting Tunnel Vision on an exact

demographic and we can try different

demographics until something hits but I

hope you're seeing that to truly

transition to The Branding stage to

really get in depth and start crushing

it here we need to get hyperfocused and

we need to test a lot of things a lot of

people will just grab their product they

throw up the one traffic ad it's ice

cold traffic not targeted it doesn't get

a couple sales so they give up and it's

just like holy dude you didn't even

take a quarter of the time that it needs

to take to really even test this product

you didn't even test it you threw one

net out there and a fish didn't

immediately get entangled in it so you

gave up on the fishing spot thinking oh

there's no fish here meanwhile there's

probably millions of dollars worth of

fish and you just didn't try hard enough

like you didn't even put in real efforts

so I hope that makes sense we really

need to dive deep on this stuff and test

out K we got some Mass sales like with a

new cup right we've done like 10,000 in

sales now how do we focus deeper how do

we find the exact demographic is it

gamer kids that are hunched over is it

moms in their 40s that have pain from

being a mom and doing all the hard

things that they have to do each day

like what is the little demographic the

niche thing is it blue collar workers is

it gym guys who is our main thing and we

need to test all of those different

audiences and figure out who is our

exact audience and for example once we

find that audience we need to dial in on

it change your branding a little bit

like if it's blue collar stuff maybe we

get a blue one we start talking about

blue collar stuff like blue collar

workers is your body hurting from

working your ass off all day and you

make funny ads that tailor to them and

you can call it the blue collar cup you

just change your domain it's so easy so

you can do that stuff later but at the

start you kind of have to go mass

production then you have to kind of

siphon in but that's that's a big side

tangent but that's really valuable stuff

you guys absolutely have to be doing so

ice cold traffic we're trying to hook

then we have cold traffic like it's not

warm like they're not like in rapport

with us just yet but they've at least

seen our video ads so on tier 2 ads

we're trying to build a deeper interest

to the people that were hooked so right

here we're targeting anyone who's seen

our ads they've seen our cold traffic

ads so this each um tier is basically

going to be a campaign we have ice cold

traffic campaigns and we have cold

traffic warm traffic hot traffic

campaigns so the cold traffic campaign

is going to Target people who have

engaged with this ad or they've seen it

so anyone who has seen our cold traffic

ads we are going to Target them on cold

traffic and with this ad we're going to

try to build interest like and you can

even mention like hey we saw that you

saw one of our ads but you didn't click

to our website or something and you can

say these type of things like oh how did

they know that that's kind of crazy and

build up interest but that's not really

the main point because you should have

already hooked them a little bit your

main point here is to build interest

talk about the benefits of the product

and this is another really big thing is

people try to sell like oh it has 6 to

12 heating modes and it's it's and they

they list all these little features and

the cupping device is small enough to

fit anywhere in your body and they list

these little features and nobody cares

about features they care about does it

work they care about certainty sales is

a transfer of certainty you need to say

I am certain this product will change

your life this is why I'm recommending

it I am certain this will take your

knots out this will take headaches away

and obviously you have to make sure

you're in compliance with Facebook's

advertising policies and stuff like that

but you want to sell certainty you want

to sell results Solutions that's why

people buy things you don't buy

something cuz it has a little feature on

it you buy it because you're certain

it's going to provide a solution so

that's what you need to really really be

conveying in your cold traffic ads in

your tier two next tier three is where

you really start selling you really need

to say like and this is let's talk about

how you target them so the goal is to

sell harder and you're targeting people

that have had their interest built and

you can tell if someone's interest is

built is if they have gone to your

website but they haven't purchased and

I'll show you on Facebook what that

looks like to set it up it's super easy

um once we finish explaining all these

I'll show you guys how you can jump in

Facebook how you can jump in t um Tik

Tok and Target these people really easy

to set up within the audience section on

Facebook and with the um custom audience

little section on Tik Tok easy easy

stuff so on the cell harder tier 3

campaign our goal is to Target people

that have engaged with our ads have

clicked our website but they haven't

added to cart they haven't purchased

this is people that their interest was

built right like they okay I'm looking

into it maybe it's something cool I

don't know if I want it or I'm not going

to make a decision yet this people are

like this some people aren't going to

click and buy in instantly in day one

this is how people are guys people

aren't going to see your product see

your one first little ad and go wow I

need that so bad I'm going to buy it and

telling my friends about it it takes way

longer it's a slower process so right

here is where you really want to talk

about those benefits those features

because these are the people that showed

interest they physically showed it they

went to the website so with this we

really want to dial in the main things

here is like hey we have guarant anes

hey we have warranties we can ensure you

that this product is not a piece of

you're actually going to get what you're

paying for the solutions are real and

this is where you want to just do

everything you did in two tier 2 way

harder way more salesy obviously you

don't want to be like super cringe over

the top like infomercial old TV ad Vibe

but you definitely want to convey to

them that this is the solution you need

and we're backing it with guarantees and

it's a smart decision to buy this

product you're not going to get scammed

that's basically what they need to feel

before they can actually feel the

confidence to purchase next hot traffic

now these are people that have gone to

the product page they have added to cart

they maybe even put their payment info

in but for some reason they didn't pay

and there's a lot of reasons this might

happen someone really might want the

product but their dogs started barking

and oh one second I got to go away and

they they go away they go do something

else or they're doing something that

sidetracked them there's there's a ton

of different ways like oh maybe I'll

purchase it later maybe I'll think about

it a little bit longer there's so many

things so right here we want to Target

people that have gone to the the website

they've added to car they've maybe even

put their payment info in and they

didn't purchase and right here the main

goal is to just get the sale and be done

with them cuz right now we have spent

for hot traffic we've spent ad costs on

all of these right so it's it's starting

to get a little bit pricey so we really

need to just get the sale here and we

want to do it with a 10% off discount

code maybe 20% I wouldn't recommend 20

because again you kind of have to factor

in we've paid for someone to go through

all of these um steps and and it costs

money to go through every single step so

to also give them 20% off I usually

would recommend maybe 10 to 15's a

little bit better but you want to get

the discount code and be like hey we

know you've seen our ads we know you're

interested in this product maybe you

need a little bit of a kick in the butt

to purchase or you need a little bit of

a push so here it is here's your 10 to

15% off discount code to buy your new

Cup today and these ads aren't your just

run-ofthe-mill ads like they need to be

targeted they need to be hyper focused

like when you're buying like ugc and

influencer ads it's tier one one

maybe tier 2 the tier three and

four needs to be like hyp specific

like you need to be saying like hey we

know you're a weightlifter that came to

our website but you didn't purchase for

some reason maybe it's because you think

it's a crappy product maybe it's because

you don't think we have warranties or

guarantees but here's why we do like

talk to them like a physical person like

don't just have these run-of-the-mill

ads like the new cup is so good buy one

today with the automated like

that's that's hook stuff we want to be

really investing in time and talking to

people human beings these are human

beings that are buying right these

aren't robot numbers just because we see

them in our analytics as little robot

numbers doesn't mean they are these are

real people so start talking to them

like that and this is how we get

omnipresence this is where we have like

50 of these hook ads going at a

time so this is kind of an example of

what it would look like we have a ton of

cold traffic campaigns we're targeting

different interests we're doing zero

targeting we're targeting different

demographics we're talk targeting moms

here we're targeting weightlifters here

or something we have a ton of tear one

traffic different hooks different

influencers and obviously we want to

kind of hone in we don't want to because

our pixel data is going to get messy if

we're targeting weightlifters then we're

targeting moms then we're targeting blue

collar workers all of that traffic is

going into one pixel that's then kind of

getting the rest of this information

dirty and it's harder to be specific of

like hey are you a blue collar worker

when you're targeting them here when you

had mom traffic campaign come in right

so you got to be a little bit clean with

it you got to be a little bit organized

and kind of figure out what works and

then quickly um get away from it and

start only doing the things that are

tailored towards your exact demographic

that you know works the best or you can

just stay Mass Market the whole time but

I don't fully recommend that but your

funnel is going to end up looking like

this you can see how it's a little

funnel like we get as much traffic we

can on our hooks then we get on tier 2

we really try to build interest with

them we sell really hard and what's nice

is your cold traffic is still going to

get sales you're still getting sales at

every net but you at least have a system

that's like if someone's really stubborn

and not buy buying they at least buy

here right you gave them the discount

you show them all the like you'll

at least recoup the sales that you

wouldn't have through this tiered system

but a lot of people are going to buy

right tons of people are going to buy

right here this is going to be your bolt

these three and hey if someone didn't

here's a discount code now just get away

from us like we got your business and

now there there is another system um

very hot traffic there's another tier

tier four but that's when people have

purchased already and that's where you

want to get them to purchase again and

we're going to do that through email

text messages and stuff like that

because we don't want to keep paying for

traffic when we already know they're a

hot lead we can just capture it on

emails and SMS and that's easy stuff so

we can retarget them say Hey you bought

a product here's a 30% discount code to

buy another one so you can make sure

your friends have the same benefits

right you can say something like that so

super good stuff here this is huge guys

you need this omnipresence so let's jump

in and talk about how this kind of looks

within Facebook it's the exact same with

Facebook and Tik Tok you basically hit

all tools go to audiences right here

super easy you want to hit create an

audience and you can go off website

traffic but at first you want to do like

video stuff like people who have

interacted with your content right so

choose a content type people who have

viewed I'd say at least 25 like maybe

50% of your video cuz you know they're

interested and I'd say in the last like

7 days you don't want like huge windows

and we'll do view

50% 7 days then you can also choose

videos so you can choose which ones

they've actually watched through all of

your different posts and now it's only

shown my story ones for some reason it's

not showing my reals so I think for it

to show my reals we need to do Facebook

page yeah so anyone who's interacted

with your page there's a ton of

different options and you guys can play

around targeting anyone who's visited

your Instagram visited your Facebook

watched your videos anyone who's clicked

your websit so you can create these

funnels very easily and even hyper

Target specific videos they've watched

like people who' have watched 50% of

your video you can choose what video

they've watched so you can have that

funnel system of hey this is our funnel

system for Blue Collar this is our

funnel system for moms this is our

funnel system for weightlifters this is

our funnel system for guys that are into

sports like football or boxing or

something and you can create this huge

ecosystem of nets for you have different

funnels for each demographic and you can

keep it the new cup a mass Market

product and then on your ads keep the

hyperfocused funnels for specific people

and you can see this is a lot of work it

it takes some time to build this out but

this is where you're getting to the real

branded level and where you're having

the custom inventory and you're scaling

up to 30k days you could be doing 10K

days within each demographic hitting 50k

days and you're only doing five

demographics and then you can scale into

more demographics and I hope it really

starts to make sense but you can come in

here choose people that have done

certain actions and you can also when

you're in the ad group so you'll you'll

Target someone right if we're trying to

do a a tier three we're going to Target

people who have added to cart but they

haven't purchase so let me show you what

that looks like we'll go to website we

are going to Target people that have

added to cart and then we also want to

exclude so then we want to exclude

people who purchase cuz if you already

purchased right we don't want to and

then we can set the date we can do oh

you only did it in the last 7 days and

we can name this people who added to

cart but didn't purchase in the last

seven days and you can set up these

crazy audiences so I'm not going to go

in depth on how to set up every single

little thing it's pretty

self-explanatory you should be able to

come in there and understand for your

brand for your tiar system for your

goals specifically what audience to make

you guys can go crazy in here and then

there's also the lookalike audiences and

all this type of stuff it gets really

crazy and on Tik Tok it is the exact

same stuff Tik Tok has just copy and

pasted everything from Facebook so we

have engagement on content website

traffic and these are basically the only

ones we're going to use and it's

extremely easy so I'll have this Miro

whiteboard downloaded um below the video

that you can click on and make sure that

you're coming in and revisiting this if

you ever need to pretty simple stuff but

this is guys this is what really

separates drop shippers from Brand

owners like imagine if you have like 50

of these different funnels and they're

all leading to your website they're all

getting you sales you're just running a

mass amount of funnels and you can start

seeing this is just Facebook and then

just Tik Tok and then we're doing the

same thing on YouTube ads then on Google

paid ads and it's just I can't even

explain it like if you're fully

committed if you are building a team you

are working with agencies you have a ugc

system for video ads you have media

buyers for Facebook that are handling

this for you media buyers for Google

that are handling this for you media

buyer for Tik Tok that's handling this

for you an agency for email and SMS and

your job is to basically just like work

with influencers make sure the brand

image is solid and good and you're

scaling up all these things that's where

you're doing Millions a week sometimes

because you have 50 different channels

different systems that are hyperfocused

funneling in all of these people and all

of these channels need new ads cycled in

by the way you need to be cycling in new

ads for this new ads for this new ads

for this maybe every week maybe every

two weeks every 3 weeks it's different

for every brand but guys when you're

doing all of this effort like let's say

this is just Tik Tok then you have

Facebook then you have Google you're

doing all these systems guys it is

incredibly easy to be profiting multiple

six figures a week when you're running a

scale like this and then you're also

buying like hundreds of thousands of

units every time getting them for dirt

cheap like you could probably get these

for like3 4 $5 when you're buying that

many of them with branding with

packaging with warehousing even probably

$5 for all of that and you're selling it

for 50 and you're going to need those

margins right cuz now you have huge

teams and you're crushing it and this is

the seven figure framework boys this is

crazy this is a big video me talking

about this omnipresence this this place

where you have ads everywhere and you

have systems and everything's

self-sufficient and you have this

amazing little world you've created this

is your business right this is what it

looks like so I hope you guys got a ton

of value out of this one this Miro board

will be um shared right below and I will

see you in the other videos make sure

you guys are taking action on this

putting in the effort making those

audiences making those custom videos

setting up those discount codes and

really crushing it and giving this brand

everything you've got because this is

life-changing money when it's executed

properly and don't be don't be afraid or

scared of it being too hard to do or

thinking you're not good enough or I

can't run something at this scale it's

too many moving parts I don't even know

who I'd hire because in the end of the

day we're plugging those people to you

we have a community group where you can

come in and get help from me so there's

no excuses guys this is free information

you got what do you have to lose right

if you really want to live your best

life and live to the fullest live to the

capabilities you know you're able to do

then you need to come in and do this

nitty-gritty stuff you need to have that

self-identity of I'm worth it I can do

it and it's extremely important to take

this stuff very seriously and not just

think about it put action on it start

getting these systems in place start

start executing at higher levels start

working hard and throwing money into

this opportunity and be logical don't be

emotional about it make solid decisions

and I promise you guys this is so

obtainable there are so many brands that

are doing this and I'm very excited to

see the results you guys bring in but

that is it for this video and I will see

you in the next ones on the

[Music]

course all right guys welcome in to the

world of influencers now I hope that

you're having some success with your

brand and that's why you're here you

should be really getting some solid

results with your advertising getting

some traction getting more ugc videos

built out and you're kind of looking for

the next step and that next step is

influencers there's a lot of things to

talk about there's a lot of levels to it

there's a lot of complexities nuances

and it's it's kind of hard to put a

price in a value point on something

without really knowing until you try it

right like it's you can think that some

influencer oh they have 5 million

followers it's going to bring me so many

sales but you can't really track it

there's so many variables so so it's

kind of like the wild west of educated

guessing which is the theme of all

advertising and all marketing but

there's a ton of different talking

points today so let's just get into

[Music]

it so guys when we're trying to

understand the world of influencers the

first thing we need to understand is the

tier list of the different like

influencer levels so we have micro

influencers these are going to be people

that are like 10,000 followers or less

these are just maybe like a a local

celebrity like they have big friends

like I'm from Salt Lake City Utah like

maybe they're they're kind of famous

they're well known in Salt Lake City

Utah but they're not like an influencer

so you can still use people with like

10K followers 15K followers and get

pretty decent results of their friends

their close like relatives and stuff

using the product based on them making a

video for it so it's it's basically ugc

but it's just it has that higher tweak

of they're going to posted on their

account is an organic post they're going

to talk about it and they are kind of

like a micro influencer because there

will be some good results with it and

there is some people that look up to

them still so they still do have that

influence compared to someone who's just

completely random with no followers so

that's micro next we have small

influencers this would be like 50k

followers or less then we have standard

influencers which I'd say is like 100k

followers or more then we have big

influencers this would be like 500k

followers or more next we have a large

influencer that's like a million plus

followers then we're kind of getting

into the space where someone's like a

low tier celebrity like they're just

very very well known on the internet and

that's like five to 10 million followers

and then there's like the actual

Celebrity level with like 15 20 million

plus so as you can see there's a big

tier list and it's I wish it was easy to

where I could just say oh micro

influencers are worth this much this

person's worth this much based on their

followings but you can't really pinpoint

that because there's different levels of

power between the Resonance of the

influencer Their audience what they post

post the things they're interested in

and your brand if you can find someone

that is like a very good pair like

almost like it where it looks like they

started the brand themselves because

they they love it so much and even if

that influencer has a very low following

you can get very high level results from

it because there is a resonance between

the audience and the brand and the

product you're selling so that's why

it's really hard to kind of assess like

how much is someone worth and when you

get bigger in this scale of working with

higher level like influencers and

celebrities and stuff they think they're

worth their weight in gold they think

that they can charge unbelievable prices

and some of them can but if I'm trying

to sell this cupping device and I just

go grab some random famous person like

Aiden Ross or or one of the new like

streamer guys that are getting famous

there's not really a resonance between

this maybe cuz like Aiden um is saying

he's getting into the gym and all that

stuff so maybe there's an alignment

there but if you just grabbed like Katie

Perry and said hey will you promote our

new cup and nobody really cares but if

you go to a famous athlete and he

actually says that every time I'm

recovering from the gym I need to make

sure that I use this cup and it

genuinely helps me and there's that

resonance and people trust him and all

of his followers are also athletes that

go to the gym and do these things in

train and work out then maybe he is

worth his weight in gold but you have to

assess power level that each celebrity

has each influencer has based on the

resonance between the content they make

what they do as a person their passions

pains interests and how well their

followers are going to align with that

influencer how much they look up to him

are they doing the same activities and

then you can kind of assess that level

of okay if we pay this guy and everyone

looks up to him and they also do the

same things as him and this product

helps him it's going to help his

followers we should have a very high

conversion rate of people seeing it and

liking it so it's really hard because in

the end of the day it's an educated

guest just like everything else and a

lot of it's open to your own judgment

and negotiation with the influencer and

and the biggest thing you can do is

actually reach out to people that

resonate with it like who needs this

product who wants it is there an

influencer that has bad neck pain maybe

I can search that out and find it and

say hey we'd love to do a paid promotion

we saw that you have issues with your

neck and back pain we have a product

that helps it I think it'd be an awesome

opportunity for you to Showcase how it

helps you you don't have to say anything

in genuine If the product doesn't help

you say that it doesn't help but we'd

like to pay you $5,000 for a post and if

they have like $500,000 followers I'd

say that's very worth it in my opinion

because you're also getting that video

of that influence saying it that you can

run on paid ads later so you're getting

a ugc video you're getting an organic

post and that's I I would say that

that's worth $5,000 for sure but a lot

of these influencers going to be like oh

20K for a post especially when you're in

like the million range and it starts

getting really crazy so you have to

assess like how passionate are their

followers that's a big question if

someone has a million followers what's

the engagement rate on their Tik toks on

their Instagram posts on their YouTube

posts whatever whatever social medias

they're utilizing how obsessed are

people with that person for example

Andrew Tate everyone is obsessed with

him if you are a fan of Andrew Tate it

is like an identity for you almost at

this point so if you have Andrew Tate

say something his resonance with his

audience and his ability to persuade

them and get them to take an action is

very very big but a lot of people don't

have that connection with their audience

if they say hey go try this out nobody

trusts them maybe they do paid

promotions all the time was oh here's

just their other paid promotion and at

that point they're worth nothing

genuinely nothing the only value you get

is their face saying whatever they said

promoting your product for paid ads

later you basically just paid $220,000

for a ugc video so it's it's not as

worth it you need to find people that

have an actual influence over their

followers and it's kind of hard to test

that you can use tools like this it's

called social blade for example this is

sne Go's Instagram I guess you got to

you got to log in you got to make a

little um free account with them but you

can go in and see some of their numbers

and see like okay are they buying

followers cuz you'll see a big like on

the graph of their following you'll just

see a huge Spike where they bought

10,000 or 100,000 followers so you can

assess people's credibility there but

honestly the best thing you can do is

just naturally with your own eyes go

check out all of their social media

platforms see how people comment do they

look like fake spam bot comments how

much likes do they get go watch their

content is this influencer genuine in

their content or are they just doing

like clown to get views because

let's for example think of someone who

makes like prank videos or just like

does dumb for views and nobody

really cares about them it's just about

the shock factor of what they're doing

that person could have 20 million

followers but if they say hey go check

out this cupping device and it it just

doesn't correlate to their content

nobody cares they're they're watching

this guy for shock value pranks not for

cupping device promotions like that's

going to flop so hard so you really need

to ensure that this person is going to

benefit from my product and them making

content promoting this product is going

to feel natur natural and organic it's

not going to feel like some random

person with 20 million followers is

making a post about my product because

they're obviously just getting paid a

ton of money unless your brand is

bringing in like Millions a month then

maybe you can go pay Kevin Hart to hold

up the new cup and say this is the best

product in the world and you can run

mass production ads similar to what fabx

is doing so that's like big company

stuff and that's way later down the line

the first thing you need to do when it

comes to influencers is just start small

search for for those micro influencers

search for people that are really small

and try to get people to make content

for you simply by you just giving them

the product for free and right our

product cost is like $15 so we can

extremely easily just send this out to

like maybe 50 people maybe a 100 people

we can hire a VA and their job is just

to create relationships with micro

influencers send them products collect

the videos and help us post them that's

probably something my virtual assistant

that I gave you guys a connection to

Omar he could probably handle this if

you tell them what to do they will find

someone to do it and get work done for

you so when you're doing the micro

influencers the small influencers and

when you're just getting started that's

what you want to focus on but you want

to do it at a mass level send these out

to your friends send these products

everywhere get people realizing how much

it helps cuz then they're going to do

word of mouth if they're actually

getting a pain Point solved and it makes

them feel better they're going to tell

someone about it words going to start

going around and at that point you just

want to make sure that you have a brand

name on it so you seem legit the

influencer stuff I would recommend more

getting into it once you have your brand

name on your product that's really going

to help out a ton when it comes to Word

of Mouth and getting like custom content

especially with like ugc and stuff like

ugc and influencers and really scaling

these up is more of what you do when you

already know something works like I

already know that this new cup is

selling so I probably should brand this

I don't think I'm going to for the sake

of the course it's going to be it's

going to be too much time I want to get

this course out to you guys but I've

done 8K on the store so far so yeah and

it's consistent it's profitable so this

would be a time where I would start

ordering bulk inventory getting at least

just the name on there just having new

cup put on there maybe some simple but

custom packaging ordering them in

wholesale getting my prices down and

start working with influencers

negotiating giving out stuff for free so

when someone gets this product for free

it has a box it has a presentation has

the little cutout images of your your

brand and it's it just feels real

because I mean it is real at that point

you're running a real e-commerce brand

so I would recommend getting the custom

packaging ordering and wholesale before

really really diving into ugc and and

influencers at an extra high level you

can still dabble with it and play around

there's definitely no issues in that and

it's going to help you out and get you a

ton of sales still there's no issues

with playing around with it and it's

still going to be a huge asset get you a

ton of sales and be a very good decision

I just wouldn't scale into it and do it

at a big level until you're at a big

level yourself and have the whol sale

inventory so I want to cover um pricing

and results and like how to kind of

measure it out but honestly you kind of

can't you have to go in and assess based

off educated decisions of how much much

you think it's worth based on compare it

to your paid ads when you're running

paid ads how much are you spending

you're spending 2K a day 3K A Day 5K a

day maybe you can test an influencer

with 500,000 followers or a couple

hundred thousand more maybe close to a

million followers maybe you can pay them

2 3 4,000 like your daily ad budget and

just see how it works that day did you

get a ton of sales and then now you also

have this asset of the video of them

talking you can use on your paid ads

forever also if you're in the community

group please let me know what

influencers you're trying to work with

ask me questions and I can try to help

give you pricing but prices change every

day some people think they're worth so

much more than they are and some people

will do it for very cheap and some

people will just want the product they

resonate with the brand and they're

excited to do it for just a free product

but if you have questions and there's

any way I can help make sure you throw

those in the community group so how do

we find these influencers especially the

small ones the best thing you can do is

look up hashtags look up content on Tik

Tok on Facebook on Instagram on Twitter

even YouTube influencers are really

really big if someone has a big YouTube

following deep connect ction making

content around how to stretch better how

to feel better body health and wellness

that's the person I'm going to be paying

5K to talk about this product if they

make a designated video for it they have

100,000 um subscribers very engaged

audience that's worth 5 to 10K for sure

like you you will be getting 20 30k in

sales extremely easily off that without

a doubt so the best way to find these

people is go check out YouTube for

videos that pertain to your brand to

your company your product so for example

with this I would go on YouTube go on

all social media platforms and look up

videos of like how to get knots out of

your neck how to get pain like think of

the customer what is the customer doing

your potential customer has neck pain

shoulder pain they they want to recover

better they want to feel better their

body hurts so look up videos about how

to solve these pains and if there's

someone that has a channel dedicated to

that that's your guy so all you have to

do is act like a consumer act like you

have this problem and it's best if

you're selling a product you probably

should have the problem I have this

problem so it's it's really easy for me

to think of the customer Journey what is

a customer looking for what's hurting

where are they going to search for

Solutions and find the people that are

credible that are telling them the

solution and pay that person to say your

product's name to Showcase your brand

that's where the genuine connection is

huge especially if these influencers or

these content creators have big

followings that's where they truly are

worth their weight in gold if I can find

some guy that gets 500k views on every

single video and all he does is talk

about how to take away pain pain how to

make your body feel better how to eat

better health Wellness all that stuff

and he's a credible figure and his

followers have a very deep genuine

connection with him they trust what he

says that is truly worth its weight in

gold I would be paying 20 $330,000

potentially even more for something like

that because that video is going to be

an asset that's on YouTube Forever and

I'm talking if he makes a whole YouTube

video and that's where pricing is hard

is cuz did they mention it in 30 seconds

in the video do they make a full video

around it do they make one Instagram

post of them holding it like like you

have to negotiate and find pricing that

you think is worth it for you based on

your educated guesses that's where it's

so hard cuz so many influencers have

different following levels different

relationship levels and where are they

going to post it are they going to make

like a crappy Tik Tok video that lightly

mentions to go buy it and try it or is

it a full dedicated YouTube video but

yeah for a fully dedicated YouTube video

I'd pay 20 $30,000 for someone with

500,000 followers that would make a full

video about my product even if it was

titled like how to get rid of neck pain

and I know it'll get like a million

views and my product is the main

solution mentioned in there that's for

sure worth 20 30,000 so I hope that

gives you a good understanding of the

influencer world there's not too much I

can teach you when it comes to look

exactly for this pay this exact amount

because it's so open it's such a large

Wild West World filled with tons of

different variables that are extremely

hard to calculate so if you need help

calculating stuff you need help finding

influencers make sure you are hitting me

up in the community group and I will do

my best to help you along that process

the best thing you can do is have some

sort of structure that gives you a

systemized like process and flow of

constantly getting micro influencers

like have a post or have an email after

someone posts like hey if you make a

video about the product saying how much

you love it we'll refund 50% of the cost

that's going to give you a constant flow

of micro influencers ugc videos that you

can use forever that's a really big hack

that's stuff that you need to be doing a

post purchase email flow that says hey

thank you for purchasing if you are

willing to make a video for us on Tik

Tok like a vertical video showcasing the

product how much you love it talking

about it anything and if it's a good

video that we like we will refund 50% of

your purchase if not refund 100% of it

because that is so worth it getting a

highquality video that you actually like

from someone who went out of their way

and purchased it on their own accord

you're I mean you're paying for ugc

videos $2 $300 sometimes for one video

so refunding them the $14 order cost

right like losing one purchase for free

video is unbelievably worth it so that's

something you want to do be working with

small micro influencers at a large scale

try to work with as many of them as you

can try to create a system to manage it

all then every like once a month once a

week reach out to someone who's bigger

and try to organize a post there as

you're running all of your paid ads um

your organic content all that stuff and

you're going to be everywhere you're

going to have a full-fledged company at

that point you're going to be having

eyeballs everywhere and you're going to

be retargeting everyone on Facebook with

these structures that say Hey anyone

who's watched my videos show them these

advertisements and once people kind of

get sucked into the world of the new cup

or the world of your brand you kind of

don't let them go you keep throwing ads

at them you keep targeting them on

Facebook in different ways you keep

emailing them you keep um sending them

text messages and you really create this

little ecosystem that's self-sufficient

where it brings in New Eyes nurtures

them teaches them about the product

shows them a bunch of different ads

talking about the features why it's good

why they need it and if they don't buy

you offer them discounts through single

image ads on Facebook and it it builds

into something crazy and now your job is

to just keep getting in new eyeballs and

it gets pretty easy at that point when

you have all of these systems laid in

place so so I hope you gained a lot of

insight and information on this video I

want to keep this one kind of short and

give you just really solid principles to

look for because this is something that

you're going to have to go out on your

own accord and really master and really

understand how much each influencer is

worth for you through experimenting and

you can also structure deals where it's

like hey for the first ones we'll do as

a test we'll pay you less and if it's

working good we'll double the price

later you can always come up with

amazing negotiations and a lot of micro

small lower level influencers have deep

connections with their audiences and

they just don't know how to do sponsored

posts they've never done it there's a

ton of people on Tik Tok there's a ton

of like small celebrities that have

those connections and it's your job to

go search for them and create amazing

deals that are a win-win for both

parties so on that note we're going to

end the video off keep it a little bit

short here and I will see you on the

other videos

[Music]

peace

all right boys we are getting into a

very important video today we are going

over scaling now this is a very big

topic it's a very important topic and

there's a lot of different styles and

different ways you can approach this and

nothing is really the like only way or

the extremely correct way there's a

million different ways to do it so what

I want to do is go through the layouts

and the foundations and give you guys

all of the tools and proper

understandings that you need of things

like vertical scaling horizontal scaling

how to mess with budgets different

scaling structures like cold traffic

scaling look likee audience scaling and

interest based scaling and how we can

really map everything out to understand

the fundamentals and then play with it

on our own Brands and see what works for

us and basically just have all the tools

that our belt to properly execute on the

scaling process without me telling you

one exact thing works only do this

because it's just not that simple so

without further Ado let's Dive

In

all right guys there's some

prerequisites that you should definitely

have in place before you really jump

into like the scaling method in full

force so first thing you need is you

need to have already scaled up in a

decent sense with your testing and you

should have some good data on your

pixels so you should have like 50 to 100

purchases at least I would say the it

really shows Tik Tok or really shows

Facebook hey this is our customer base

we're looking for they need this data

for lookalike audiences and other things

like that so it is extremely important

to have a lot of sales before we really

dive into scaling and we can obviously

do some basic forms of scaling like

duplicating our ad group and then

raising the budget by $200 if we were at

$100 daily and raise it to$ 200 see how

that works and we can scale up the ads

that we were testing in that testing

phase area so you can definitely start

using small different little forms of

scaling but when you're fully diving

into scaling you need to have a ton of

data you also need to have a crazy

amount of creatives if you're going to

fully dive into scaling you have to have

a system that will give you new

creatives around like five creatives a

week now that's either you making them

or that's a ugc person making them and

an influencer making them or some

friends making them you basically need

five videos every week I would say

that's the absolute minimum and the last

prerequisite is you need to be able to

spend like 2 to 4K a day in ads and that

needs to to be something that's not like

super intimidating super scary that's

going to like wipe out all your funds

and leave you bankrupt if it doesn't

work you need to be at the point where

you're already making decent amounts you

should be already hitting like 1K days

on your store before we really start

scaling and obviously we're not going to

just throw 4K a day into ads instantly

and hope it works out will slowly build

up the process yeah in the scaling

process throwing 2 to 4K a day into ads

shouldn't be super intimidating and when

I say that a lot of it's a mindset thing

too like a lot of people are just scared

to duplicate ate their ad group and

raise it to that $1,000 a day budget or

raise it to that $2,000 a day budget or

something along those lines and that can

be a limiting factor that really halts

on your success if you're just so scared

that it's not going to work out but you

obviously need to make that decision

based on data that shows you that hey we

did a $1,000 daily ad group and it

worked out pretty good so maybe the 2K

one is going to have decent success too

and when you turn it on you're going to

sit with it and monitor it through the

day you're not just going to turn it on

and oh come back in 3 days and hope that

works you need to really sit on it that

day anytime time you um set up a new

budget that has like double the amount

of spend you need to sit and monitor it

um for the first like hour or 2 hours um

refreshing it to make sure that it's

spending that money in a good way

because it could jump in and just send

all of that money to a crappy video ad

that isn't doing too good so you need to

cycle in those video ads and you really

need to give attention to all of your ad

groups um when they're getting

duplicated then once things are kind of

settling down you can um be a little bit

less Hands-On with it but right when you

duplicate and right when you get into

the scaling process and going on bigger

numbers you do need to be pretty

Hands-On you kind of need to handhold

all of your video ads make sure they're

spending good and then you can kind of

lay off the brakes later so a bunch of

little side tangents but make sure you

have some of those prerequisites ready

and let's get into the scaling structure

so again we are jumping into another

whiteboard my face probably just got way

wider because this white screen I'm

looking at but um this is cold traffic

scaling so this is the first thing we're

going to talk about and obviously this

should kind of make sense cold traffic

scaling we're we're trying to scale up

the entry level of our funnel so there's

the cold traffic funnel here then medium

traffic or warm traffic I mean then hot

traffic right remember that big funnel

we talked about in the omnipresence

video this is the top of the funnel

right so we have our big ecosystem where

they're seeing all our ads and all this

good stuff this is that top entry level

so this is like the first time people

see us so this is our campaign we would

have like a cold um traffic scaling

campaign and we would have one ad group

that's like our blank targeting and it

would have all of our creatives in it

and your creatives should be cycled

weekly or bi-weekly with five new videos

every single time that's what I

recommend so we'll have one ad group and

usually I'd say $100 at the start for

the blank targeting same for targeted um

ad groups and what are these targeted ad

groups so these are going to be where we

test out certain things there's

different things we can test we can test

going to different demographics like if

I want to sell this to football players

like I've mentioned a ton of times then

we will have like a football Target

where we have football videos we need

five of them and we have targeted people

who like football or sports or things

that we would assume would show this to

people that play football and might need

some physical therapy or something so

that's an angle and offer a demographic

everything that we're testing in one

group with five videos that's how we

want to do it and then we'll do another

Target one of nerds at the computer like

me hey is your posture so bad and you

create video game ads you can go into

Ikea find a little computer setup and

film yourself in there make some ads or

any furniture store gaming store

something or just do your setup at home

and that's another Target we're

targeting a different demographic with a

different offer with video ads made for

it and this is really important so what

I've just explained here where we're

getting into different audien's

different demographics and targeting

them this is called horizontal scaling

we're scaling into different

demographics we're not scaling up our

budgets that's vertical scaling so

vertical scaling is when you're like hey

this blank targeting is doing really

good let's duplicate this ad group that

was set at $100 a day and set it to $200

a day wow 200 did really good let's set

it to 500 500's still doing really good

on a daily level let's scale it to 750

still doing good let's do 1,000 let's do

2,000 3,500 5,000 and you you want to

just keep kind of scaling up and see how

far you can go and usually if you have

good creatives you're going to be able

to get to the $2 $3,000 range a day and

spend on ad groups but what's nice is

you're doing the $100 you're doing the

200 you're doing the 350 you're doing

the 500 you're still spending that's

like

,500 right there so every time you scale

up you're still spending the lower ones

so all of them are performing really

good hopefully that makes sense and you

can actually be spending like 10K a day

if you get to the point of having like a

3K A Day ad group that's still performs

um you can just really get your numbers

up so I hope that makes sense raising

your budget daily is vertical scaling

and raising your or trying more

demographics more marketing angles more

like you can a marketing angle a

different um for horizontal scaling a a

different example instead of like

targeting just football players you can

just Target everyone but talk about

different selling point so this I could

have one ad group that the targeted

selling point that I'm doing is shoulder

pain just shoulder pain and we can do

the exact same with just back pain then

just leg pain like are your legs so sore

from running and we target runners or

something like basically you have your

blank targeting it's like going to the

masses and then all of these other ones

you're either testing like a different

offer a different angle of why someone

should buy or like a different pain

Point like hey does your back hurt hey

do your shoulders hurt examples

obviously this is going to apply to your

product and its different things or you

can have some that talk about different

features like in one I can highlight the

red light therapy and the heat therapy I

can like kind of talk about that one

more but if we think of the scientific

method these are like our isolated

variables these ad groups we're testing

something different and we usually want

to test one thing at a time hey let's

try football people hey let's try

shoulder paint people let's try moms

right and we we want to like if we were

doing moms I want to have my mom go use

the new cup and have her do it and her

voice over and everything because the

audience the demographic is going to

resonate with her they're not going to

resonate with me right so we need to be

thinking of all of these elements and we

need to constantly be scaling into

different demographics focusing on

different things seeing what works

seeing what doesn't work and then at the

same time of doing that we need to be

scaling the budgets up so I hope this

makes sense this is like the entire kind

of scaling process and it also comes

into lookalike audiences so we're going

to do the same thing but the different

ad groups are people who viewed content

and maybe you can try this out too on on

Facebook I know this works you can't do

it on Tik Tok but you can try a view

content ad hey you go into Facebook you

say hey we want a lookalike audience of

everyone who's viewed content in the

last 180 days so you have this huge

demographic of data of people that like

the new cup and you can send them a

video send them an image ad send them a

story ad send them a real ad and they

can Facebook can kind of pick out okay

this person likes video ads because each

each human being has their own algorithm

of what ads they interact with so if I

only interact with story ads Facebook's

only going to show me story ads like

they're going to be way more hesitant to

show me a video ad because I only

interact with story ads so hopefully

that makes sense if you have this is a

good thing to test as well in another ad

group you do like testing ad group with

multiple creatives create one of those

$100 budget a day and test a video an

image a story and a real all of your

best ones in that and see how that

performs right we just need to be

testing everything we need to have like

a million campaigns running a million

different ad groups and try to keep it

all organized but it is going to get a

little messy so that's an example of

what we could do but we want to with

lookalike scaling we want to get deeper

down the funnel right so at the start we

might not have enough people that have

added to cart on our website in order

for Facebook or Tik Tok to create a

looklike audience they need like I think

it is it's like at least a thousand

people to take each action before you

can start doing lookalikes for that

exact point that you're trying to make

so like view content look alike that's

going to be pretty easy like getting a

th000 people to your website it's not

too hard getting a th000 people add to

cart a little bit harder so we want to

try the The View content look Alik ads

once we have enough data then we want to

try the add to cart look Alik ads once

we have enough of the add to cart

lookalike we want to jump into like

initiate checkout that's usually the

next step and the best is the purchase

lookalike audience once you have a

thousand purchases you can start scaling

on this like crazy and the data is so

good Facebook and Tik Tok are really

going to be able to nail down like okay

these are what buyers look like and the

performance the numbers the row as

everything is going to be be really good

on these campaigns next thing I want to

go over is your creative test cycling so

like I said your video ads are only

going to last for a certain amount of

time I'll be honest the new Cup video

ads I made they're fizzling out I need a

new set of video ads so I've had to

scale down all of my stuff take off all

the things that isn't working and we're

basically back down to the point where I

just need to create more video ads and

start the cycle process again so what

you want to do is basically test five

creatives a time and you should be

testing them every week this is going to

give you that nice blood flow right cuz

remember creatives video ads content all

that stuff is the lifeblood of your

business so you need to be cycling out

your life blood once a week minimum and

you need to at least be doing five

videos how do we test these videos once

we get them we're going to be using ugc

we're going to be using friends we're

going to be using our girlfriend our mom

anyone who can make ads for us anyone

that fits the demographic that we're

trying to sell to use yourself anything

you can do getting these video ads is is

going to be kind of a grunt work process

but this is what what separates

successful people from people that lose

and fail and give up so once we have our

five new videos what are we going to do

we're going to have a ad group so it's

we'll create a campaign called the

creative test then we will have an ad

group and I would do $100 a day on each

one of these a blank ad group with no

targeting that has all five of our new

creatives if we're testing reals only

test reals if we're testing a single

image ad on Facebook only test those if

we're just testing on Tik Tok then

obviously we need the vertical videos

the reals only test five videos and if

you're doing like let's say you want to

try the football demographic only do

your football ones don't mix in your

football ones with your mom ones and you

know what I mean like keep very big

separating lines between these different

demographics and marketing angles that

you try and it can it doesn't have to be

like people it can be like the shoulder

pain versus the the neck pain just make

sure you label everything and keep

things a little bit separate so we want

to do a let's say these are my shoulder

pain video ads that I just got done cuz

that's probably what I would do next if

I had to make more videos as I would

focus Fus just on shoulder pain and neck

pain so I would have five videos for

that I would have a blank ad group with

no targeting $100 a day I'd have my best

lookalike audiences I can do based off

performance not what I think is going to

be the best what has been doing the best

on my ad account so I should have

already been doing look like audience

scaling at this point I can say hey view

content for 7 days is our our best

performing ad group when it comes to

look like audiences so I would throw my

new five creatives in with that exact

same targeting then I would try some

interest based stuff so on Tok we can

test things like hashtag interactions so

I can choose like a neck pain hashtag

video interactions so this is going to

look at what type of videos do you watch

like if I'm on Tik Tok and all I watch

is gaming videos all day then Tik Tok is

going to label me as someone who watches

the gaming ones so if an Advertiser goes

into the advertising platform and picks

hey show this video only to people that

watch gaming videos then it's going to

show it to me right so pretty obvious

stuff there video interactions is

basically just the watching behavior of

the Tik Tok viewer kind of explaining

that bad but I hope that makes sense

then we have interests so that's where

they're going to assume people's

interest based on their video

interactions Behavior so these are kind

of the same thing we can also play

around with things like Target expansion

turning that off and on see how that

affects things we can also play with the

countries like isolating USA isolating

Canada we can play around with the age

we can also play around with the gender

so that's some of the things that we can

play around with when it comes to the

interest group and kind of changing

things up like hey let's target people

people who interact with this this

hashtag or people that watch these type

of videos or we can just switch it

around and only change like hey people

that are only in the US or people that

are only this age or only this gender we

can change those things usually the

things that I recommend playing with the

most when it comes to this interest

based ad group is video interactions and

hashtags that's basically all I like to

play with when it comes to this interest

ad group we want to keep things broad

like let's say I'm in Facebook and I'm

choosing an interest that's CrossFit or

something that might be a small group

that might only be like 100,000 people

or 2 million people or something and

remember the broader the better when it

comes to advertising we want Facebook we

want Tik Tok to have the steering wheel

and they're not on a narrow road of hey

we only want customers right here

because then Tik Tok can't really steer

and do too much you've kind of box them

in so the wider the better we want them

to be able to drive around and search

for these customers so let's say I like

to do things in group so if I'm doing

like a fitness group then we're going to

add in CrossFit we're going to add in

bodybuilding we're going to add in

weight training Runners yoga people like

you you want it kind of big as much as

you can like try to keep it hyperfocused

to a specific Niche especially if what

you're testing is like Hey we're going

to Target athletes like make sure you're

not doing stuff that's like outside of

the scope but make sure you're just not

narrow then obviously we're just going

to throw our five creatives in for each

ad group and we're going to watch them

we do our natural thing of like oh

creative one's getting all the spend but

it's not doing too well kill it off then

the spend starts coming more to 2 3 4

and five hey two's working really good

super cool three is getting no spend

four is doing really bad cut four out

now three is getting more spend and we

see okay two three and five are our best

videos now we know that now we can use

those later down the line and I know

you're not going to really want to spend

$300 in a day just to test your video

ads but I really think it's worth it you

can if if you really need to I would

just do the blank at $100 a day and let

it spend on the creatives but testing

all of them is really good cuz it could

be a fluke remember my foot ad the ad

where I like had the new cup on my foot

um at first that one was really bad Tik

Tok didn't like it Facebook didn't like

it and then it became my biggest

purchaser that overall made me thousands

of dollars in profit so you really need

to be careful so something could flop on

the blank testing ad group but on the

look likee audiences it does really good

on interests it does really good as well

well so that's why I recommend doing

that this should be happening once a

week and you can test it for like 1 2 3

days as long as you need to to make sure

all of the ad groups at least got a

decent amount of spend um to see which

ones are good or bad then with all the

good ones we want to properly insert

those into scaling campaigns like the

lookalike scaling ad groups or the cold

traffic scaling ad groups so yeah we

basically just want to make sure that

our creatives are getting cycled in

really good and if we need to like

retest everything because like right now

like everything died out on mine so now

I need restart and we just restart again

$100 daily budgets focusing on doing

some horizontal scaling then if we need

to restart we can just focus on our

blank targeting test group start at $100

a day and just build back up again but

we don't want to have to rebuild we want

to be able to just be like hey this ad

sucks hey here's our new one and we can

always be grabbing ads from our tested

ad group campaign that we know these ads

are good we know Tik Tok likes and we

know Facebook likes them so we're going

to be juggling doing all of this on

Facebook and on Tik Tok so you can see

how it can get a little a little bit

messy but I promise you guys if you are

diligently in here you are following

these systems you're creating these

ecosystems to get your five videos each

week you're coming in you're cycling

things out you're running your cold

traffic scaling you're running your your

testing ad groups you're running your

lookalike audience scaling then you're

doing your retargeting omnipresence

you're going to be looking really good

when it comes to numbers when it comes

to revenue profit and all of that stuff

and it's going to be worth your time

this is the only thing we need to do

everything else is outsourced and

eventually we can even Outsource this

process itself and we'll be getting into

that on a later video now keep in mind

this big thing here the omnipresent

stuff that I went over in this video and

by the way you guys will get access to

this Miro board um in a link below the

video so keep in mind this process now

this is something we have to to tailor

back into everything is we need to be

having tier one ads that are hooks tier

2 ads that are building interest more

tier three ads that are selling harder

and then tier four ads that are running

discounts we need to run funnel systems

like this basically for like every

different thing we're targeting so kind

of kind of rough we're going to need to

have a cold traffic scaling pyramid like

this a look likee audience scaling

pyramid like this and every time we try

and add group demographic that's like

very different like moms we need to have

a mom only tiered system with the ice

cold traffic build interest tier 2 we

need to have that system based for every

demographic we try so kind of a lot to

handle um jump into things at the level

you're ready for right like let's try

Mass Market scaling with cold traffic

maybe we just do blank then let's try

look likee audience scaling Mass traffic

again let's only focus on view content

and keep things simple we we'll just

focus on that later then we can get into

the different demographics trying to

Target athletes trying to Target boxers

trying to Target moms trying to Target

nerds we can do that stuff later but the

main thing we need to do is continually

test creatives five a week absolute

minimum and every time you test them

always do them in um groups of five so

if I got 10 ads for one week I'm just

going to do two of these two different

separate ones where I'm testing the

creatives everything should be in

batches of five that's what I think is

the best like having an ad group that

has 20 ads in it Facebook and Tik Tok

don't like that too much it's it's too

much going on um keep it at five I

promise that's the sweet spot so we

talked a little bit about vertical

scaling I want to give you guys the

numbers of how much you should duplicate

by and how much you should really raise

to make sure you're ready to go to the

next round so let's say for example we

have a blank ad group and it's at $100 a

day and it's doing really good so we

want to duplicate it and set it to $200

a day or 250 something around that then

if that's doing good we want to

duplicate it to 500 then 750 then 1,000

then 2,000 then you can test 35,000 and

then 5,000 usually you're not going to

be able to get past 5K a day unless you

are just like on fire you're absolutely

crushing it it's a little bit more rare

to do that but this is how I go about

vertical scaling I will duplicate a new

one I'll keep the old one running if

it's working do not turn it off if

anything's working never ever turn it

off we'll go over stuff like that in

like the managing ad group section cuz

that's what we're going to talk about

next yeah when it comes to duplicating

make sure you duplicate and kind of go

by those numbers and we want to follow

this number kind of schedule for our

vertical scaling our lookalike audience

scaling our interest scaling all of that

stuff when it comes to retargeting you

can't really duplicate and do high

budgets like this because retargeting

the audience size are very limited to

people that have seen our ads so we

can't just say hey spend $500 a day on

retargeting because there's not enough

people for them to do that so how do we

know what budgets to do in retargeting

usually the best thing to do is like

like if I'm retargeting people that have

viewed content in the last 30 days but

they didn't purchase let's just start

that at $5 a day and we will be able to

see where our ceilings at we'll scale

okay we'll scale to $8 a day $10 a day

$20 a day and this one I'll actually

just raise the budget itself I won't

duplicate it and usually you're going to

get placed where you raise to that point

and it's like results just fall off a

cliff because you just don't have that

many people to show ads to so now

Facebook's probably just showing it to

random people so hopefully that makes

sense when it comes to Vertical scaling

it's very simple now let's talk over

managing ads how do we know when to turn

something off how do we know when to

scale something up this is really

important a lot of people get tripped up

on this a lot of people get scared

intimidated they don't know if they're

making good decisions or bad decisions

they don't know what data to really look

at so let's really Dive In Depth here

first things first this is something my

old Mentor taught me

only change things on your ad account

every 3 days this is kind of hard to

follow right because if we set something

up that has a $500 daily budget this is

the highest we've ever done obviously

we're going to be in there monitoring it

make making sure the the ads are getting

the a good amount of spend we're getting

out the bad ads we're putting in the new

good ones recycling it all that good

stuff but when it comes to like ad

groups and making like big decisions of

like turning something off or on try to

make those big decisions every 3 days if

possible because we want to have like

let's say we set up a new ad group it's

at $500 a day and we're we're constantly

cycling the video ads that's never going

to change but if we're trying to decide

like can this ad group take a $500

budget we want to usually give it at

least 3 days of cycling ads until we can

see it level out cuz if we're just

turning something on for a day we cycle

in like two video ads cuz let's say like

one video ad soaked up all the spend but

it wasn't good so we cycled out a new

one and we had to do that two times in

one day and then we're like oh this

doesn't work throw it away you didn't

really give it enough time so usually

3-day time periods are like your best

friend it's also going to help you make

decisions out of logic and not like

fear-based stuff of like oh it's not

working let's just turn it off obviously

we don't want to waste money so so make

sure you're checking like your break

even your Raz your cost per purchases

and you're making logical decisions

there but you're not just being like

super Snappy emotional reactive cuz it's

really easy to log and be like oh we're

down for the day all right we got to

turn everything off and just get really

emotional and scared and think of in

fear and doubt and that's when your

frequency lowers and you're just going

to be making stupid decisions so here's

a scenario let's think we've had an ad

group that's been going for 20 days and

it's it seemed to have pretty good

results for us to check how good the

results actually are we need to First go

into a 7-Day time frame period so once

we have our ad in that 7-Day time period

we're going to be looking for the break

even number basically so if your break

even for your product for mine it's like

$30 $35 for this I'm going to be looking

at all of my video ads within that ad

group and say he am I getting a purchase

for basically every time I spend $35 is

a new purchase coming in so that's kind

of testing our break even Point like hey

every time we spend our break even are

we getting a new sale you can also look

at your cost per purchase that's going

to say hey we have to spend this much to

get a purchase it's basically your

amount spent divided by your amount of

purchases so you want to check that

number and say hey are we are we

profitable like is our cost per purchase

like $70 because we need to get a

purchase every $35 so so obviously

that's not really making too much money

if you're a little bit over on your cost

per purchase it's fine because you also

have to factor in this we're testing

right like a lot of this stuff is just

us testing so once we have things

optimized like hey we have our best

video ads in we're really starting to

pump now our cost per purchase is going

to go from 60 down to 20 really quick

because now we're optimized so that's a

really big thing is everyone thinks

straight out of the gate day one testing

they're going to be profitable and if

they're not they're failure they're

losing this is a product let's

let's start a whole new brand let's

start a whole new product this is

dumb and they just throw away

the baby with the bath water and it's

like holy dude like you just barely

tested your first thing like this is

like a weekl long process two week long

process like don't kill your whole brand

and everything you've just worked on you

need to give it some time so keep in

mind in the testing phase it's okay to

lose money when I was testing my first

ads I definitely wasn't making money but

remember I found that asset which is

like hey this video ad's working like

our row as on this video ad's like four

that is huge that's a really big asset

so by the time I cycle out all my bad

video ads get my good video ads in then

we're going to go from unprofitable to

profitable really quick on our ad group

level I hope that makes sense but also

keep this in mind anytime we're making

decisions of when to turn things off or

on we're doing it at the ad level right

the only time we're going to change

things at the ad group level is if we've

cycled out all our videos and we have

like no more videos to do like let's say

I'm testing the the gamer angle of like

hey are you sitting at the computer all

day and your shoulder hurts or your neck

hurts and I ran out of all my videos for

that type of marketing angle then I need

to turn the ad group off but we want to

not turn ad groups off we want to keep

them on as long as we can we want to

keep cycling in videos for them to keep

them healthy and keep them alive like

blood does for our body like I've been

saying a million times because every ad

group has its own like personality it's

like its own little entity and and if

you turn it off it's never going to

really work the same so anytime we

decide to to kill an ad group or to

duplicate an ad group to a higher budget

think of it like a kid like you're

either killing that kid it doesn't work

anymore or if you're duplicating and

raising the budgets you're like having a

new kid so you need to nurture it with

more video ads and all this stuff so

it's a good way to think of it because

it's like resource allocation like do we

have enough video ads to scale do we

have enough kind of videos in inventory

to keep feeding these ad groups huge

tangent there but another thing we can

look at when we're trying to see is our

ad group doing good is our video ads

doing good is the row as obviously we

need to be floating above the row as on

our Cog sheet I think for me the row as

is like around a 1.2 to 1.3 so in the

end of the day we want to come in on our

7-Day time frame look at our cost per

purchases understand what our break even

is and see if that's kind of close to

the cost per purchase we want to check

our row as on the 7-Day time frame and

say hey are we looking good are we way

low are we way higher and we're not

going to make any decisions we now

checked the 7-Day time frame now we're

going to check the 5day time frame we're

going to go through everything again the

same thing 5-day time frame and we're

doing this on the ad level with the

creatives everything we're testing the

creatives once we tested our 5-day time

frame and we understand what that data

looks like we understand what the 7-Day

time frame data looks like now we're

going to test the 3-day time frame and

see how all of this data as a group then

after we've seen all the time frames

3day 5 day and 7day we're going to kind

of tie all of that information together

and make decisions based off that now

the reason we want to do that is we

could have a video ad that has been

performing so good but it's on a steep

decline it's starting to die really fast

and we need to switch it out but if we

just look at the 7-Day time frame the

Raz could still be huge like oh this

thing's working really good then you go

check the 5day and you're like oh this

video ad's not doing too good then you

go check the 3-day time frame and it's

doing really bad and also you should

also do the one day time frame so do a

one one day a 3 Day a 5 day and a 7day

and make your decisions based on all of

this data put together it's really

really important and guys that is

basically everything you need to know

when it comes to scaling there is a lot

of different elements to handle but you

should have the tools and the

foundations to understand where to take

things where to raise budgets where to

lower them the process of cycling in

blood new videos into your ad groups and

just making proper decisions when it

comes to scaling your cold traffic

scaling your lookalike a audiences

scaling your interest based ad groups

scaling your demographics where you're

only targeting football players moms

nerds and utilizing all this information

all these tools to juggle all of that

doing your retargeting and your Omni

presence and also having someone take

care of your email marketing your SMS

marketing and you can really see how

this turns into a full-fledged company a

full-fledged brand that has a lot of

different things to worry about and

we're getting a ton of sales from all of

these different angles can also jump in

later to Google ads ads and we can hire

someone to take care of our Facebook ads

we can hire someone to take care of our

Tik Tok ads we can start getting into

YouTube ads Snapchat ads Pinterest ads

even all while someone is crushing our

email and SMS targeting so this is

scaling at a bird's IE view we want to

be working on all the different

platforms utilizing all these different

methods we have Cycles we have systems

that get us a ton of ugc videos systems

that get us a ton of scaling systems

that get us a ton of influencer videos

and I hope you're starting to see the

big picture now then once we've dialed

in our scaling the next process we need

to do is build out our teams and that's

exactly what we're going over in the

next video I will see you guys in

there welcome into another video guys

today is a really important one where

we're going to be going over tracking

data so this is really important once

we're gaining traction with those Tik

Tok ads with those Facebook ads we're

really starting to build out our numbers

we're hitting ,0 days and we're starting

to get into the profitable section of

running our ads where we're kind of

breaking through that test testing phase

it's extremely extremely important to

have the two things that I'm going to be

going over in this video and that's

going to be Data Tracking through triple

whale and profit tracking through b

profit and I don't want to waste any of

your guys' time so let's get into the

[Music]

video so guys the first thing we're

going to be going over is be profit and

this is going to help us track our

profit margin this app is absolutely

amazing and it's extremely essential to

understand how much you're actually

making it's going to grab all of the

data from your different advertising

channels product costs your payment

processing fees even and it's going to

tell you in a very nice analytic

dashboard what your profits are each day

each month and you just can't really run

a store without this so make sure you

click the link below this video again

remember these affiliate links are the

only way I'm able to do this free course

for you guys so please please make sure

you click and utilize those so once you

click the link below go through a couple

of their questions they're going to be

sent to a dashboard that looks like this

get all signed up answer a couple

questions pretty easy process and yeah

you're going to do a couple more

questions so for me I guess I'm in

Electronics ad platforms I'm currently

utilizing Facebook and Tik Tok um clavio

I don't have set up yet and I don't

think I'm going to for the store just

because it's an example store primarily

and it's a really easy seamless

Integrations with the actual account so

you're going to log into your Facebook

account it's going to pull all the data

you're going to log into your Tik Tok

account it's going to pull all the data

which is unbelievable and extremely

seamless and just one of the best

processes about bofit when it comes to

asking about your inventory you can just

put other on all of these you can hit

other on shipping as well but if you for

some reason are working with a different

3pl which I really don't recommend but

if you are and they charge you um

shipping you can have the expenses

listed here cool and my cogs are

extremely easy to manage because we just

have one product this costs $0 the

warranty and we have $15 cost for for

that so we can just hit next um we're

not doing shop pay so we don't have to

kind of put in any of these transaction

or fixed fees we can just do the auto

shop if I want and you can even

integrate your Google Sheets if you have

any info there any data that you want

which is just crazy it's also going to

factor in your Shopify monthly $30 cost

so this they just think of everything

and you can jump in here and make some

exclusions if your store is unique and

there's some things that you need to

kind of manually put in and here are the

um different pricing options for B

profit it basically just goes over your

monthly orders so this is the yearly

pricing we're obviously going to go to

monthly and they basically make you pay

depending on how many orders you get

which kind of sucks but if you're

getting a ton of orders then 150 really

isn't too much and there is a lot of

data that needs to be processed so these

prices are pretty reasonable honestly

and I can promise this is the absolute

best software when it comes to tracking

getting all your numbers pricing the

amount of information the accuracy on

the information so trust me this is

worth it you're just going to have to

pay what ever amount is required based

on how many orders you're getting so so

that is B profit that wraps up

everything there pretty easy process

it's going to track everything it's very

seamless very easy to understand what's

going on very easy to change data and I

can promise you it's the best option out

there when it comes to tracking your

profits again please make sure to use

the affiliate links it does help me out

a ton now the next thing we absolutely

need this is a little bit more later

game this one's a little bit more

expensive so unless you're making a

couple thousand with your store each day

and you're hitting profit margins I

wouldn't really recommend this next one

until you're kind of hitting that range

this is triple whale and this is going

to give you unbelievable data when it

comes to tracking your analytics on your

advertisements it's no secret that the

Facebook pixel the Tik Tock pixel and

their forms of like algorithms and

tracking and data is extremely bad

they're going to tell you that this ad

made the sale when it really was

something else and the data gets all

meshed together it's not really correct

and I can promise you seeing your data

analytics from Tik Tok versus seeing it

from triple whale is just a night and

day difference they are going to give

you absolutely anything and everything

that you need to make proper decisions

when it comes to managing your ads and I

can't explain how valuable that is

because if I have a $1,000 ad group

that's pumping out sales but it's

actually not getting the correct data

then it could look like it lost

profitability and I would need to turn

it off but potentially if I had the

correct data like when we're using

triple whale then I could have seen that

that's still actually profitable and I

wouldn't have turned it off I would have

kept a $1,000 ad group going that's

profitable potentially making me

hundreds of dollars a day in profit and

if I didn't have the right data and

tracking I would have completely lost it

and that is exactly why triple whale is

an absolute necessity and when you're

getting to the higher levels of the game

of doing $10,000 days $20,000 days and

you're not utilizing triple whale you're

not utilizing correct data you could be

making wrong decisions that are worth

$10,000 $20,000 potentially hundreds of

thousands of dollars prolonged through

the rest of the year so triple well is a

pretty expensive product it's around

$400 a month but the amount of value

that you get from it is truly

immeasurable especially when you're

doing multiple five fig days when you're

in like the $5 $10,000 day range you

just absolutely need it and it's really

hard to say how much it's making you

because it really is saving you a ton

but it's also helping you maximize your

potential with correct analytics to make

good decisions that help grow the

company so let's jump into triple whale

and see everything that they offer so

when it comes to pricing they have the

um triple whale dashboard attribution

and fold whale personally I recommend

the full whale um the amount of

information and data that you're getting

is well worth $400 a month because

you're going to be spending that much a

day on ads you'll be spending thousands

a day on ads so to have the right data

for only $400 a month is it's just a

no-brainer when it comes to the

dashboard and attribution I I really

wouldn't recommend them at all um full

whale is definitely what you need they

have a creative cockpit which if you go

to product you can see is a creative

cretive dashboard they're the first

people to do this that shows you the

analytics of your specific creatives

over all of the platforms showing you

hey this creative is your best this is

your worst so we don't have to make

these guest decisions we can see it with

very deep analytics and custommade

dashboards that are designed to help us

make those decisions they also have

their own pixel which is integrated in

the full whale and that's going to be

what's giving you actual correct data

they have post-p purchase surveys profit

tracking full expense management real

time Blended row as which is very big

this is telling you the true true data

this is where most of the value is if

someone first saw this ad but then they

later saw another ad and purchased from

this ad it's going to let you know that

it's going to give you the data of

saying hey you had to pay for two ads to

get this guy to purchase and it's going

to analyze that stuff which is just

crazy this is like going from 3D

tracking to like 4D tracking and really

understanding every aspect and element

when it comes to your paid ad funnels

and how much money you're actually

making triple whale also seamlessly

integrates with anything and everything

you could think of and here is a list of

all of the services here on the left I

can promise you this is the absolute

best in the game and once you are

scaling up your store there's no way you

can survive without this there's no way

you can scale without it so if the time

is there for you where you're ready to

take it to the next level you need

better data you're spending a lot on ads

then please make sure you click the link

below and get B profit and triple wh

these are absolutely essential for

scaling up your store you you just can't

get away without them and please click

those affiliate links it does help me

out extremely now triple whale is a very

simple software it's also very complex

but they've made it very simple through

their dashboards and user interface user

experience but if you're still needing

some information you're still needing

some help on what to really do once

you're inside triple whale then make

sure you Google the triple whale

University and come here and they have a

full-blown course on exactly how to use

triple whale so I would love to come in

and help coach you guys on what to do

but there's really no one better than

the people that work with the company to

show you how to use it and these guys

are truly the experts they help design

the software and they really know how to

teach you the ins and outs of it way

better than I could I really recommend

once you get Triple whale to come in

here go through their free course here

and make sure you understand the ins and

outs to a te because this is going to be

something that could potentially make

you millions of dollars if you're

running a brand that's doing 10 million

a year and you have triple whale that's

giving you all of this perfect data and

information that's going to be like the

Catalyst as to why you made it to 10

million because you got the correct data

to make the correct decisions but make

sure you come here to Triple whale

University if you ever have any

questions you're ever curious about what

a feature is actually doing and once

you're signed on they have amazing

support you can reach out to Triple

whale is actually very impressive with

their support So guys that wraps up

everything when it comes to tracking

data getting the correct analytics

understanding your profits and really

making those solid decisions when it

comes to your advertisements please

please make sure you use those affiliate

links and if you have any questions hit

me up in the community group and I will

see you in the next videos

peace welcome in to today's video we are

going to be going over legal structures

this is a topic that you definitely need

to handle but I will admit it's a topic

that you can kind of wait to handle

until you're at least getting some

traction you're getting some sales

you're you're at least moving a little

bit with your store when it comes to

Legal structures there's not a ton of

things we need to do but the things that

we do need to do are extremely important

that's create an LLC get a business

license which you're most likely going

to have to do but it is kind of based on

your state your city your location so

make sure you're looking for your city's

guidelines and I'll show you how to do

that and the last thing is basically

hiring a CPA that's a professional that

knows how to handle our taxes and is

familiar with taxes for e-commerce

businesses and I will show you how to do

all of these so without further Ado

let's get into the

video

[Music]

all right guys so we are on the

northwest registered agent website and

these are going to be the people that I

recommend the most for getting your LLC

created we kind of covered them in

another video just very briefly but I'm

going to do a full walkthrough how you

can start your LLC right now and it's

extremely important you have to do it so

you want to hit this button start an LLC

and the button to get to the website is

here it's an affiliate link it should

give you lower pricing it will give you

any deal that they have it will auto

apply through that link so make sure you

click that link below and then follow

along so we want to hit start an LLC and

we want to hit hire us we'll do it for

you because we don't want to mess

anything up we don't want to have a

legal structure set up and then have to

redo it later or go in and make these

edits and changes and have to get on

Long phone calls with our local

government for me it's like Salt Lake

City's government and trying to contact

them and change things if information

wrong or getting fees for things being

wrong later down the line is just not

worth it so we want to set up an LLC we

want to click our state I'm out in Utah

and it's going to give you your pricing

um you don't need to do two-day

processing that's probably a lot of

money yeah it's just not necessary but

$279 is extremely cheap to have

everything taken care of for you I mean

everything they're going to literally

mail all of your paperwork everything

filed done organized for you and

basically all you need to do is hit

continue and start giving them

information that they need to do it on

your behalf the first thing is naming

your LLC and honestly like I wouldn't

name it anything crazy name it something

like your last name Holdings comma LLC

or something like for example it does

not matter your LLC name is only going

to show up on your AMX cards and your

tax stuff and like it's just really not

that important and eventually later down

the line you want to get into structures

of owning a estate that owns your LLC

that you are a beneficiary under and

really big complicated legal structure

so it's best to just act like this is a

holding LLC name it something Holdings

anything top G Holdings like anything

you want it really doesn't matter too

much it's not going to really be seen

anywhere and basically just go through

the process with them it's going to be

super simple super easy $280 and all of

your legal stuff is taken care of you

just want to make sure that you're

filing for an LLC and not like an ESC

Corp or anything you'll get into an es

Corp later down the line if you have a

good CPA they will Coach you and there

is benefits to having an es Corp it's

going to um lower your tax it's

basically an LLC but you're paying

yourself a salary so it helps with your

taxes and it's going to basically lower

the amount you have to pay each year but

we don't have to do that right now we

just need an LLC setup so that is the

LLC out of the way um you can reach out

to them they're going to help you with

any questions at all it's going to be a

pretty simple easy process now we need

to move on to our business license um

there might be some cities some states

in the United States that don't need a

business license to conduct business but

I'm pretty sure most of them do the uh

City Salt Lake City that's in Utah

definitely requires it I think the

entire state of Utah requires it and you

can kind of look up like insert your

city like can I run an e-commerce online

business in this city without a business

license and most likely it's going to

say you need one um so just look up your

city business license and just go to

the.gov link and follow that and it

should be a really easy process there I

think mine cost like 28 bucks for my

business license and I just have to

renew it every year really not that big

of a deal it's just another way that

they're trying to get more money out of

you so make sure you get both of those

done at the same time just get them out

of the way if you're starting to see

Traction in your store you need to just

have this done where you don't have to

worry about it the next thing you need

to do that I didn't actually talk about

too much is manage your expenses it's

really really good to have the tracking

system set up that are logging all of

your expenses all of your ads spend and

just go create a Google sheet really

quick I'm telling you guys it can be

this basic it will help things out and

it will help you mentally just

understand what's going on obviously

we're going to be using true profit

triple whale like all these other

tracking systems to really ensure that

we are understanding our profit and our

numbers but if you have expenses that

you know can be a business expense like

for example this big microphone my my

cameras my computers all of this stuff

is business expenses once you find a CPA

which we'll go over next they can really

talk you through this is an expense this

isn't make sure you do these things and

they'll help you set up a protocol to

best keep track of everything usually

they're going to have automated systems

my CPA has like an online little

tracking system that has all of my card

info in there and it tracks all my

purchases and then they create

algorithms that kind of label things

like hey if he purchases from here label

that as an expense automatically and

then at the end of the year me and him

just go over it and try to add in any

other expenses we can your CPA should be

able to do something similar but in your

early days it's going to help if you

just make a very basic expenses

spreadsheet note down each month and

just go through like hey I spent 30 on

Shopify I spent $100 on Tik Tok ads I

ordered the product from Amazon for $40

I spent this much on De beautify or this

much on these other necessary softwares

that we need just write them down it's

going to help your mind really

understand what's going on and then when

you back that with all the information

that you get from triple whale and other

analytic Based Services for tracking

it's going to really help you see a

bigger picture and when it comes to tax

stuff it's just going to be a little bit

easier for you now the big part hiring a

CPA you need to hire a professional to

do your taxes don't try to it yourself I

can't give any legal advice I can't give

none of this is legal advice by the way

I'm not in any way someone that can give

advice when it comes to legal matters

taxes anything but I think a CPA needs

to come at a certain point based off my

experience my recommendation if you're

doing like really really low numbers you

can probably handle it yourself you

don't need to go like if you lost money

Drop Shipping your first year from all

your expenses and it's not panning out

just yet don't really worry too much

about going and hiring a CPA from for

$500 a month or 1,000 a month to handles

this when it's like obviously we don't

need that yet so make sure you're

getting traction with your store before

you Outsource a big expense like this

each month of like hiring a professional

so I can't tell you when but you should

know when you need it when your store is

getting traction it's consistent you're

looking into like branding longterm and

stuff then you definitely should have a

CPA unlock um hopefully I can I found

mine for like around 500 a month

hopefully you guys can do something

similar to that I think that's very

obtainable but let me show you how you

could find one all right so I just went

to Google and typed Salt Lake City CPA

and you can basically start seeing

Google's recommendations based on their

reviews and obviously you want to take

these reviews very seriously and just

start calling people up hey do you have

experience with e-commerce clients I run

drop shipping stores I run e-commerce

Brands and I need someone to really help

me with not only just my taxes and

accounting structures but I need someone

that can advise me on things of like hey

make sure this is listed in expense and

make sure you're taking these actions to

lower your tax bill each month like hey

you're making a decent amount let's move

into an escorp like you want someone

that can advise you in these things and

you want someone local that you can go

meet up with get on the phone with easy

and build a relationship with so look

local first that's 100% what I'd

recommend and if you're in the community

group and you're really struggling you

can't find someone I will reach out to

my CPA personally and see if they can

onboard you guys we'll try to get

something in the works but yes look

around in your local area for a

professional CPA check the reviews

people that look good give them a call

and say hey I do we Ecommerce are you

guys specialized in this do you know

have you had like e-commerce clients in

the past do you know the landscape so I

don't really have to like coach you guys

you can coach me on what to do and it's

going to be a pretty easy process once

you find someone good it's it's kind of

a breath of fresh air especially when

you're making a good amount with your

store and you only have to pay 500 a

month to get everything handled it's

it's pretty nice everything you need to

know in the early days of legal

structures obviously there are huge

things later down the line but when

you're running an e-commerce brand this

is basically all you need this is the

essentials and once you have this done

you have a pretty long Headway with all

of this handled you're not going to

really have to worry about legal stuff

too much until you're really getting to

huge brand levels of like creating

contracts with certain influencers if

you're doing like a revenue share or

splits and stuff like that and you can

easily reach out to a business

professional to help them create

contracts for you and do things like

that so you really shouldn't have too

many other legal issues until you're

getting to the point of like really

bringing in multiple six figures

multiple seven figures a month so I hope

you enjoyed this video your action steps

are to go set up your business license

your LLC go find a CPA if the time is

right for you and make sure you get

organized have like a little monthly

spreadsheet like we went over going over

your rough expenses and make sure you're

always checking your analytics your

information from your tracking softwares

that you use on your store and you

should be really good to go and taxes

shouldn't be too hard when that time

comes I hope you enjoyed the video and I

will see you in the next ones

peace

all right guys welcome into the dreaded

bonus module um You probably picked

whatever video you wanted so this might

not be the first video you've seen when

it comes to this bonus module and

putting out fires and any issues you

might be having with your store first

issue I want to talk about in this one

is any Shopify related issues and right

now I am having a pretty big one it's a

payment related issue mixed in with a

Shopify related issue so to give you the

full rundown my store got um put on

payment holds um so they could review it

to make sure I'm not scamming people

they wanted the tracking codes of the

orders they wanted to see like inventory

so it took me a while it took me like 5

days to get those images from the

suppliers organize all the tracking

codes they also wanted some legal info

on my business so had to provide that as

well and overall it took me like 5 days

to get it to them and that's including a

weekend and they shut down my store they

fully made it inactive it's it's

completely taken down because I didn't

get the information fast enough to him

and what's really annoying is I was

logging in to put in all that

information and I can see on my emails

that an hour before I tried to log in

they made my store inactive so if I was

an hour quicker I wouldn't have had my

store down and my store got taken down

as I was scaling up to 2K A Day In AD

spend and I can't turn the ads off or it

extremely negatively affects all of the

ads moving forward they don't optimize

like ever again because when you turn

off ads they get extremely unoptimized

they never really go back to the numbers

they were doing and it completely

derails everything that you're doing but

now that it's been 2 days Shopify still

is not replying to me I gave them all

the information they want and they're

still not replying so I had to turn the

ads off or else I would have been down

4K by this time right now and I've just

been hounding them on the chat support

system and they are still not really

replying they don't really seem to care

so I guess I just have to wait if it

keeps going for a couple more days this

is going to be absolutely insane but

yeah this is this is some of the

business issues you have to deal with I

have gone through countless of them I've

had so many stores shut down for issues

like this I've had payment process like

stripe and PayPal ban me and I've lost

18K 30k or even more in all of these

issues I've had Facebook ban me there's

there's really just a countless amount

of issues that come up within business

and this is just one of them so the main

advice I can give is if they give you

that payment hold thing you need to get

that information to them as sap I've

never had this issue before this

specific one where they shut me down for

not replying but yeah all of my ads I

spent like 2K yesterday on ads that were

running to a store that doesn't exist

because they took it down so extremely

but that's the price of doing

business you're not really in control

with a lot of things when it comes down

to it which sucks but yeah that's one of

the issues I'm sure this video is going

to be filled with a ton more issues um

as I come across them or any issues that

I want to teach you guys on to make sure

you avoid but that's just the one that I

have for right now all right guys so I

finally resolved the Shopify issue this

took multiple days they shut me down on

the 6th and I just got it back the 10th

this morning it's um it's 11:30 a.m. and

I want to go over what the process was

basically I had to give them all the

information I should have done it way

sooner when it came to the payment

processing all the stuff on hold I

should have got the information to them

way quicker I think it took me like

maybe 10 business days maybe five

something around that time period but it

was also over the weekend and I was

waiting to get those tracking codes and

a lot of the shipping information and

images from the manufacturer the 3pl I

was working with so it took me some time

and I replied to them they got my

account back pretty quick but then I

still had the Shopify payments taken

down so I couldn't restart my ads I

couldn't do anything and now finally

today four business days later we are

fully ready to go everything's back up

in normal and I really had to hassle

them on the email like just replying to

their legal email and then also jumping

in the Shopify support and begging with

them to escalate it and reach out to

someone and I basically think they did

nothing the entire time you just have to

wait for the email I don't think

support's going to help you at all but I

want to talk about what to do once you

get back because you had to turn all

your ads off if you went through this

issue so basically what I did is I just

set up restart campaigns that I

duplicated when you tick these back on

they are never going to get the same

results and the data is very all over

the place it's going to be giving you a

lot of the past data this current data

and it's basically like two different

things the past data does not apply

anymore once you rtick something on so

this is going to be way more simple um

my $100 ads and my $200 ads were doing

really good some of this is kind of

weird with the numbers but the $200 A

Day ad was doing really good so I

duplicated 100 one I duplicated a $200

budget so we'll spend $300 in ad spend

today that's what I did on Tik Tok to

kind of bounce back after the payment

processor and Shopify takedowns and on

tick or on Facebook I'm basically just

duplicating my reel and doing the exact

same thing here I wasn't too far on

Facebook because Facebook has that $50

starting thing um once you go through

the verification process with them and

kind of verify like some documents some

identity some data stuff that they want

then they'll up your budgets past $50 a

day so I did the verification it's going

to take like 2 days it's really easy to

do so if you go to create a campaign do

sales make sure you click manual setup

these automated setups are stupid and if

we go to next in the ad set level and

try to do like a $100 daily budget then

we get this popup probably seen it in

the Facebook ad stuff just hit verify

business here it will go to a document

that kind of walks you through the

process super simple super easy takes

two business days for them to review you

and then you'll get higher budgets which

is really big and you're going to need

that when it comes to resetting my

Facebook ads I'm just starting with

reals restarting it's going to do $50 a

day until I get reapproved put all my

videos in and I will duplicate the story

once probably tomorrow because I I only

have $50 a day to spend and I don't want

stories competing with reals so we'll

just restart the reals and kind of Rego

through this

process all right guys welcome into

today's video this is jumping into how

to get past payment processor issues

because I already have them on my store

so I'll open up my screen and kind of

show you what I'm looking at today

logging into into Shopify all right guys

so it's a good day and a bad day when

you log into your Shopify and it looks

like this so when you see this from

Shopify it means basically that you're

scaling super quick so we've done um

just so far I think almost a th in sales

in like a week so we're doing really

good it's a great problem to have we're

excited about it but we have our Shopify

payments on hold as they review our

account and they basically just want to

make sure that we're at least a high

level drop shipper if we're doing Drop

Shipping that's basically all they want

to know so you have to upload documents

to them and it's not too fun especially

if you don't have your LLC set up so

this is why I recommended setting up

your LLC day one it's it's the best

thing to do to just keep you safe but

also for verification because Shopify

wants to see a business license business

registration documents anything they can

tax filing records anything at all then

they want to see proof of inventory

shipping information and social media

links so this may sound super daunting

or scary but in the end of the day this

is some pretty basic stuff and we can

handle it pretty easily eily what we

need to do is reach out first to our 3pl

and say hey can you send proof of

inventory can you um send over shipping

information and then obviously you can

just get your social media links and

send those over to them since it's a

file you can just create like a Google

Document for social media links they do

want a file so you can just send them

like a Google document that has like

here's our Instagram here's the link

here's our Tik Tok here's the link all

that stuff send them all the links you

can proof of inventory and shipping

information can easily be provided by

the 3pl team if you're not directly

working with a 3pl just yet if you're

using dsers Zen drop or anything along

those lines it's going to be a little

bit harder you can reach out to the

support that those companies should have

to try to get some of this information

when it comes to proof of inventory you

can just show invoices from Zen drop or

from whatever company you're using like

show credit card payments to them I'm

sure that should be fine overall Shopify

is pretty easily satisfied with you

giving them stuff the hardest thing is

proof of Business Association if you

don't have an LLC setup if you don't

have anything set up yet and I don't

know how strict they're going to be cuz

I've always had an LLC so I'm pretty

sure you're going to have to file for an

LLC and wait until that LL the LLC

documents like come in until you can

show any proof of business license or

registration the easiest and fastest

might be getting a business license

through your city which I'm pretty sure

you're going to have to do anyway

depending on where you live obviously

and they should be able to get you

something pretty quick and then you can

show that to Shopify and hopefully that

um helps them out you can also show like

that you've filed for an LLC and you're

just waiting for the information that

should satisfy him but when it comes to

proof of inventory that should be super

easy shipping information just show them

as many tracking numbers as you have

because right now we only have 13 orders

so they want to see 10 recent orders and

it's like we kind of only have like 10

orders so they should be pretty

satisfied there easily and we just

barely got them we've only been up for a

week and you can leave comments like

that like hey we've only been up for a

week um don't have our business license

organized yet and kind of be in

communication with them and see what

they're okay with if you already put

that you have like business info in the

settings you definitely shouldn't have

done that you can say hey this is my

first store like I I just messed up I'm

not really too aware of exactly what's

going on please help me get things

organized but worst case scenario

they're not going to be too happy with

the stuff that you provide which I

haven't had that issue too much so if

they aren't really too satisfied and

they want more things it can kind of

suck because they're going to pull this

out for a while and hold your money for

upwards of a month two months and they

can even do 180 days and they're going

to try to act like they're going to hold

your money for 180 days but it's usually

not the case like you can always hound

them and they're going to give you your

money like it it's not going to be too

much of an issue the biggest thing I

recommend is honestly if you're at the

point where your money is really getting

held and you do not have too much money

to continually run ads because for me I

can keep running ads I don't really care

if this money comes back to me whatever

time frame it does obviously I want it

to come back to me but I don't really

care if it takes even two months even

though I know that I can get them this

information and they should have me back

up doing payments honestly with within a

couple days and if not I'm going to

Hound the absolute out of them on

the email support on all of that stuff

to ensure that they unlock all my stuff

because they they try to like Safeguard

as much as they can because in the end

of the day they just want to protect

themselves so they're definitely going

to try to pull some weird when it

comes to like holding your money for

extended periods of time but if you

hound them they always it's always

worked out for me so make sure you get

them this information as soon as

possible and just just have a

conversation with them let them know the

situation you're in and handle it the

best you can and obviously if you're

having any issues come hit the community

group and I'll be there to help you as

best as I possibly can this is a real

issue and it happens a lot when you have

success like when your store is taking

off you are going to get shut down

almost no matter what even if you scale

really really slow they're still going

to say hey we want to verify all this

information and they will hold your

payments so when it comes to that

situation where you can't really afford

to keep running ads just turn them off

it's going to suck because when you turn

off ads they never really reoptimize and

they never really get the old results

that they did so it's it's really sad it

really sucks but the worst thing you can

do is say no I can handle it I can

handle it and keep putting it on credit

cards when you don't have the money do

not do that it is not worth the

financial the potential financial gain

and the risk of not knowing when you're

going to get this money from Shopify

like if you're taking the risk of

putting an extra thousand $2,000 on a

credit card so you can fulfill your

orders and still keep paying for your

ads and you're not getting any money

back to pay it off and you don't have

that ,000 or $2,000 that's a very scary

situation to be and it can just keep

getting worse and worse and worse and

worse you're making good money on paper

but you're not getting that money for a

long time and you can't pay off your

cards so now you're getting debt and

it's when the interest rates start

hitting if you start missing payments it

can get extremely scary and it's not

worth making that couple extra hundred

or thousand in the meantime like just

turn the ads off if you can't afford it

for me I'm scaling my ads up still even

with the payment processor issue I don't

really care because ultimately I've

handled it before I know how to handle

it I have my ducks in line my ducks in a

row whatever the the phrase is I have my

proof of business info I can get the

proof of inventory and shipping info

very easily from the 3pl team and we can

quickly send them over the 3pl or the um

the links to all our social media pages

so that's basically it it's usually a

pretty easy process to solve if you have

the information um getting it from the

3pl is pretty easy the big thing is the

association showing your business

license all that stuff so make sure if

you haven't that you click the link

below and apply for your LLC you guys

really need to get your LLC organized it

shouldn't be too much of an expense and

it's going to save you and you're going

to have it forever so it's a long-term

investment it's absolutely necessary to

business and you should be able to tell

Shopify hey we filed for it we're still

waiting for the number and hopefully

they can work something out with you

where they release the the payments and

then you can show it to them later but

yeah usually they're pretty easy to work

with um make sure you hound them if

you're not getting your money back if

they're still holding it even though

you've sent proof of everything because

they're not right to do that and they

will eventually release it if you just

hound them long enough so that basically

wraps up this video if I submit all

these files and there's more issues or I

think there's other issues that you guys

are going to go through that I need to

cover I'll make another video and add it

in to the end of this one so the course

will always update there will always be

new videos based on what you guys need

so hopefully that handles your problem

don't let this stress you out too much

this is a good problem to have you're

scaling you're growing and this is

business right this is why there's a

putting fires out section we are

essentially overpaid firefighters like

there are problems 24/7 that just

continually come up and come up and it's

extremely annoying but this is the price

of business and it's either this you go

clock into a 9 to-5 or keep going to

college or do something stupid like that

so enjoy the problems um try to have a

smile on your face try to get excited

about the problems because there's no

use in stressing about them they're just

going to piss you off more and more and

it's just going to make your process

harder and honestly just lower your

frequency so keep your frequency High

stay motivated stay excited this is one

of the many roadblocks that you'll face

during your e-commerce Journey so yeah

if you still have any questions please

let me know in the community group and I

will see you in some of the next videos

peace all right guys welcome into

another bonus module video of putting

out fires I know you're not happy to be

here but in this one we're going to go

over payment holds and kind of how to

handle them so if you scaled up really

quick there is a 90% chance that Shopify

shut down your payouts and basically

stopped your store and you obviously

have to send them all the info they

request make sure you do it in a timely

manner or they really will um deactivate

your entire store and your really shut

down I go over that stuff on another

video in the bonus module series but in

this one right after you get your

account back they usually put your

payouts on a hold so it's usually like a

10 to 20% payment hold that you're not

going to get those payments for like a

very long time these ones are scheduled

for July and today is March 17th so yeah

they're holding $2,500 for a pretty long

time just to ensure that we're not

scamming anyone and this is sadly a

normal process this is what happens so

we're inside my store and as you can see

I have a

$2,500 um payment hold I'm not sure what

percentage this is maybe like 20% and

it's not being paid out for a couple

months and sadly this is a normal

process so this is something we need to

handle the best way to do it is just to

go to Shopify chat support talk to them

and they're not going to do anything

they're basically going to tell you how

to handle it and that's usually hey

here's an email talk to this person but

most likely what's going to happen is

you need to email the legal team that um

first sent you the email saying that

your payments are put on hold or saying

that hey we had to shut you down until

you can give us a verified document of

what's going on with your tracking your

LLC documents all that stuff so what I'm

going to do is jump on chat support and

talk to them and see hey what's the best

way to handle this because they're

always changing their processes and you

never know if there's some new way that

they're trying to handle things so you

want to jump on there but I'm also going

to send an email out to the Shopify

legal team that emailed me you can find

that email on the email that's

registered with your store so if you set

it up just like I did it should be your

hello brand name

log into that email type in Shopify you

should have an email from them from

their legal team you can reply there and

basically all we need to do is hound

them say hey what documentation do you

need we're running a legitimate legal

business we can show you all the

tracking numbers we've shipped

everything out customers are happy and

you just need to hound them like this

sadly the payment hold is going to stay

until the estimated date unless you just

hound them so I'm going to quickly jump

in the Shopify support chat and just

make sure that they tell me that talking

to the legal team is the best solution

all right guys so I'm in the Shopify

support I'm talking with this guy Tyler

and he said that the funds are on hold

so this is called a hold right here and

he's saying it's because we accepted

high-risk orders we accepted payment for

them and I let him know that we do not

do that we email the customer and if you

guys are working with Omar um the

virtual assistant he will do this they

will get in contact with the person that

made the high-risk order they will email

them and say hey is this legitimate

order or did someone use your card and

they're scamming or is someone taking

advantage of using your card did your

card information get out or or something

basically you ask them did you place

this order obviously when they say yes

you have to have them provide some proof

like a picture of them with their card

with their name on it or something and

if they don't provide that then you have

to refund them and it's a it's a scam

fraud order from someone who has stolen

card information so I let him know that

we do not do that I don't think that's

really going to do anything they don't

really care but I guess we processed an

order that was high-risk and that

flagged something but I'll keep you

posted with what else he says all right

guys so he's trying to say that just

because a high-risk order came in it

could have triggered it and they don't

have the ability to reserve it they're

just bullshitting the the Shopify

support chat is plebs bro it is just

straight like kids that have no clue

about business no clue what's going on

they don't even know how Shopify Works

they're just told to say certain things

to certain responses so I told him I

don't know I'm just kind of like

with him a little bit honestly but he

mentioned that I should have gotten an

email um about the reserve and I didn't

so um we'll see what he says so Tyler

the pleb tells me that I need to refer

to my old email from my original issue

with my um Payment Processing being

taken down um exactly what I assumed so

I'm just going to go hound them on

emails there and it's not fun it takes

two to three business days usually just

to get a reply from these guys

so it completely sucks but this is a

part of the business that is just it

Shopify has to do this there's

absolutely no way around it and it sucks

there's no way to like scale slow and

not really hit any of their red flags

eventually you're going to hit a red

flag you're going to have to go through

the payment processing issues reserves

holds and you're going to have to Hound

the out of these people on email

and it sucks cuz they don't really care

but usually I kind of give them a

story I'm not going to lie I'll

kind of talk about like I have kids to

feed this is how I pay my bills I can't

continually run my business if you're

holding 25% of my money and that's

that's a very big issue like if you

genuinely have some big bills and your

Shopify store is your main income source

and they're holding 25% of your income

that's basically all of your profit

margin and you can't continually run ads

when you're not getting your profit

margin so it's a pretty big issue but

we're just going to have to hound them

keep telling them like what information

do you need we're happy to follow any

protocols I need this money unlocked we

haven't done anything wrong tell them

your story about your bills this is your

main income you cannot continue to run

this business without 25% of the income

it's a fourth of all of the revenue it's

a really big deal or whatever percentage

they have you held at and sadly that is

all I can advise all you can do is keep

pounding them that's absolutely it it's

not fun it completely sucks they take

forever to reply and this is one of the

bigger headaches of the business and

it's something that once you're done

once you have this figured out once you

have handled your reserve you got past

it the reserve is done it's pretty much

smooth sailing forever like you can

start processing millions in sales a

month and it's not going to have zero

issues but this is just something we all

have to go through it completely sucks

and I'm sorry I cannot provide more

information you're just going to have to

hound them on the emails of the ticket

ID of when you first got shut down when

you first had issues just going to have

to reply to them there I'm sorry I can't

offer more solutions this is just

shopify's process so good luck with

getting your reserve Tak down I wishing

you the best truly and if you need some

more help make sure you're reaching out

in the community group and I will see

you in the other videos

peace