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Downloaded from
YTS.MX
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[music playing]
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00:00:08,000 --> 00:00:13,000
Official YIFY movies site:
YTS.MX
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- Beyoncé is the greatest
entertainer of her generation.
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00:00:16,808 --> 00:00:20,979
This is a person who
has a very intense
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00:00:21,021 --> 00:00:25,150
relationship with a
very large body of fans.
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00:00:25,191 --> 00:00:27,152
- You went to the
concert, and you
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00:00:27,235 --> 00:00:28,445
saw the concert filmed, right?
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00:00:28,486 --> 00:00:32,073
Three hours, yes, well-spent.
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00:00:32,156 --> 00:00:36,161
- (SINGING) I wanna house
you and make you take my name
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00:00:36,202 --> 00:00:39,122
I've met so many of
my goals, and I just
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00:00:39,164 --> 00:00:42,250
keep making new goals
because I'm never satisfied,
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00:00:42,334 --> 00:00:44,627
and I always want to grow.
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00:00:44,669 --> 00:00:46,504
- Well, the highly
anticipated second act
15
00:00:46,546 --> 00:00:49,299
to Beyoncé's Renaissance
project, Cowboy Carter,
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00:00:49,341 --> 00:00:50,425
dropped last night.
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00:00:50,508 --> 00:00:55,638
- You guys, oh, my god.
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00:00:55,680 --> 00:00:57,307
- I'm crying.
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00:00:57,349 --> 00:00:59,976
- She's the first Black woman
ever to top the Billboard's
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00:01:00,018 --> 00:01:01,561
Hot Country Songs chart.
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00:01:01,644 --> 00:01:04,897
- There is a public
perception about country music
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00:01:04,980 --> 00:01:07,776
that it is a
predominantly white genre.
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00:01:07,859 --> 00:01:09,486
- I mean, I've seen
people say things like,
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00:01:09,527 --> 00:01:11,321
I didn't know that there
were Black country singers.
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00:01:11,363 --> 00:01:14,783
- It's kind of an industry
that takes care of its own.
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00:01:14,866 --> 00:01:17,660
- It has not been a
genre that has been
27
00:01:17,702 --> 00:01:20,372
accepting of Black people.
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00:01:20,455 --> 00:01:23,291
- You often find
partisans of country music
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00:01:23,375 --> 00:01:26,378
saying, well, this is
or that ain't country.
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00:01:26,419 --> 00:01:30,548
- Beyoncé, honey,
you need to stop.
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00:01:30,590 --> 00:01:32,717
- How is that supposed
to be country?
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00:01:32,759 --> 00:01:35,011
- That Beyoncé
bullshit country song?
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00:01:35,053 --> 00:01:36,888
[scoffs] Bitch, please.
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00:01:36,930 --> 00:01:38,723
- I think, pretty
clearly, what Beyoncé
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00:01:38,765 --> 00:01:43,520
is trying to do is shove open
a door for other Black artists.
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- When I heard "16 Carriages--"
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00:01:45,729 --> 00:01:50,402
- (SINGING) 16 carriages
driving away while I watch them
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00:01:50,443 --> 00:01:53,238
- --I was like, it has begun.
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00:01:53,279 --> 00:01:55,073
[laughs]
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00:01:55,156 --> 00:02:02,122
[music playing]
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00:02:02,205 --> 00:02:04,958
- We love Beyoncé!
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00:02:05,041 --> 00:02:06,876
- Beyoncé doesn't
do anything small.
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00:02:06,918 --> 00:02:10,338
When she releases
an album, she rolls
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00:02:10,422 --> 00:02:13,008
it out and invites the world.
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00:02:13,091 --> 00:02:19,097
- This is the greatest rollout
moment of an album ever.
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00:02:19,180 --> 00:02:23,768
Beyoncé does a commercial
on the Super Bowl.
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00:02:23,810 --> 00:02:25,228
- The network is
crazy powerful.
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00:02:25,270 --> 00:02:26,271
I bet you can't break that.
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00:02:26,312 --> 00:02:28,356
- [laughs] I bet I can.
50
00:02:28,440 --> 00:02:29,733
- Wait, what?
51
00:02:29,774 --> 00:02:32,027
- All of America is
already watching.
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00:02:32,110 --> 00:02:33,945
- The whole crux of
the Verizon commercial
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00:02:33,987 --> 00:02:36,281
is, look at all
the ways that I've
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00:02:36,322 --> 00:02:37,866
already broken the internet.
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00:02:37,949 --> 00:02:39,784
Look at all the things
that I can do that people
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00:02:39,826 --> 00:02:41,786
will lose their minds over--
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00:02:41,828 --> 00:02:43,579
because I'm Beyoncé.
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00:02:43,621 --> 00:02:44,664
- What if I run for president?
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00:02:44,748 --> 00:02:45,707
What if I'm an alien?
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00:02:45,790 --> 00:02:46,708
What if I'm an astronaut?
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00:02:46,791 --> 00:02:48,251
We can handle anything.
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00:02:48,293 --> 00:02:49,543
And then she says--
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00:02:49,627 --> 00:02:50,628
- OK, they ready.
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Drop the new music.
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- Fuck the game!
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00:02:53,506 --> 00:02:54,966
What?
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00:02:55,008 --> 00:02:56,134
What is she talking about,
where is this-- what?
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00:02:56,176 --> 00:02:57,552
Did she just say that?
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00:02:57,635 --> 00:02:58,970
Did it really mean--
is there new music?
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00:02:59,012 --> 00:03:00,889
- I was not even
watching the Super Bowl.
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00:03:00,972 --> 00:03:03,933
I was at a performance
for a friend
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00:03:03,975 --> 00:03:06,061
and had turned my phone off.
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00:03:06,144 --> 00:03:07,729
And as soon as I
got in my car, you
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00:03:07,812 --> 00:03:10,148
would have thought someone
had died because there
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00:03:10,190 --> 00:03:11,983
were like 50 messages.
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00:03:12,025 --> 00:03:13,026
Have you heard it?
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00:03:13,109 --> 00:03:15,779
Did you see it?
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00:03:15,820 --> 00:03:17,655
- Part of the excitement
with Cowboy Carter
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00:03:17,697 --> 00:03:22,327
was the suggestion that this
would be a country album.
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00:03:22,369 --> 00:03:23,661
The fans are like, yes!
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00:03:23,703 --> 00:03:24,621
Let's go.
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00:03:24,662 --> 00:03:25,622
We want this.
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00:03:25,663 --> 00:03:26,998
They love this.
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00:03:27,082 --> 00:03:30,251
- (SINGING) family live
and died in America
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00:03:30,335 --> 00:03:32,504
Good ole USA, good ole USA
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00:03:32,545 --> 00:03:35,423
Shit, whole lotta red
in that white and blue
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00:03:35,507 --> 00:03:39,135
- I mean, there's so much
red in the white and blue?
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00:03:39,177 --> 00:03:42,305
It's, you know, the violence
that Black and Brown people
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00:03:42,347 --> 00:03:47,352
have experienced being in
America, but not so overt
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00:03:47,394 --> 00:03:49,062
that it's a protest song.
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00:03:49,145 --> 00:03:52,524
We're just saying,
America, we have a problem.
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00:03:52,565 --> 00:03:56,778
Cowboy Carter is
a political album,
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00:03:56,861 --> 00:03:59,280
placing herself in
country, where we're
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00:03:59,364 --> 00:04:03,201
not supposed to feel welcome.
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00:04:03,243 --> 00:04:06,996
- It's really finna get real
because you have to acknowledge
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00:04:07,038 --> 00:04:08,873
her gift and her
talent, and then
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00:04:08,915 --> 00:04:13,628
she's bringing that to a genre
that is not used to change.
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00:04:13,712 --> 00:04:19,300
[guitar playing]
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00:04:19,384 --> 00:04:21,886
My love for country
music began--
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00:04:21,928 --> 00:04:24,806
man, I was probably about
knee-high to a grasshopper--
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00:04:24,889 --> 00:04:25,724
put it that way.
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00:04:25,807 --> 00:04:27,225
I was real little.
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00:04:27,308 --> 00:04:28,560
It just came out as,
like, I was soaked in it.
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You know what I'm saying?
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00:04:29,728 --> 00:04:32,063
[laughs]
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00:04:32,147 --> 00:04:37,902
(SINGING) Leading
my way like Sinatra
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And on a bad day,
yeah, I got a mantra
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00:04:44,034 --> 00:04:46,828
Be original, be yourself
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00:04:46,911 --> 00:04:49,330
Don't worry about anyone else
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00:04:49,414 --> 00:04:51,416
I grew up in
Mississippi on a farm,
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born the son of a preacher.
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My granddad was a truck
driver and farmer.
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And the backyard was 100 acres.
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00:04:57,922 --> 00:05:01,426
They had Duroc hogs, blue
turkey, 110 head of chickens,
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00:05:01,509 --> 00:05:03,928
whiskey stills down
off in the bottom.
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00:05:04,012 --> 00:05:05,722
[laughs]
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00:05:05,764 --> 00:05:08,308
(SINGING) Now, every
show is sold out
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00:05:08,391 --> 00:05:14,105
To me, I didn't see country as
a color, but other people did.
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00:05:14,147 --> 00:05:15,607
(SINGING) You say
you want a country
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00:05:15,648 --> 00:05:17,025
Well, country is
what I'm playing
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00:05:17,108 --> 00:05:22,322
There's no doubt,
I can hold out
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00:05:22,405 --> 00:05:24,115
- Aaron has been doing
this for a very long time.
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00:05:24,199 --> 00:05:26,618
He's one of those people where
it's long overdue for him
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00:05:26,659 --> 00:05:33,875
to see the success
that he deserves.
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00:05:38,630 --> 00:05:40,006
- I have a buddy.
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00:05:40,090 --> 00:05:41,508
He said, Aaron, I want
you to meet this guy.
127
00:05:41,591 --> 00:05:42,967
He was an artist.
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00:05:43,009 --> 00:05:45,387
He plays at the Grand
Ole Opry and everything.
129
00:05:45,470 --> 00:05:46,846
I ain't going to drop no names.
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00:05:46,930 --> 00:05:49,224
So I asked him where he
was from, and he's
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00:05:49,307 --> 00:05:50,725
like, California.
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00:05:50,808 --> 00:05:52,352
And I said, all right,
I'm from Mississippi.
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00:05:52,435 --> 00:05:53,770
And he's like, so
what do you do?
134
00:05:53,812 --> 00:05:55,146
Rap?
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00:05:55,188 --> 00:05:57,565
And I was like, whoa, he
went for the sweet move.
136
00:05:57,649 --> 00:06:00,652
And I'm like, nah, bro,
I do traditional country.
137
00:06:00,735 --> 00:06:02,153
And it was-- and that was it.
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00:06:02,237 --> 00:06:04,614
He didn't say too much,
and he just walked off.
139
00:06:04,656 --> 00:06:08,159
Yeah, so, he's a
white country artist,
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00:06:08,201 --> 00:06:09,953
and he has all
this opportunity.
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00:06:09,994 --> 00:06:12,497
And look at his attitude
towards somebody he don't know,
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00:06:12,539 --> 00:06:14,290
and he just seen a color.
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00:06:14,332 --> 00:06:16,501
So that gave me more
fire to keep doing me,
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keep writing what I write,
keep living my life,
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00:06:19,170 --> 00:06:20,964
and don't worry about
artists like that.
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00:06:21,006 --> 00:06:22,924
Because artists like that
got it made in the shade.
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00:06:23,008 --> 00:06:27,512
I ain't got it
made in the shade.
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00:06:27,554 --> 00:06:29,305
- The country
music industry has
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00:06:29,347 --> 00:06:35,687
not done any work to make Black
people feel safe in the music.
150
00:06:35,729 --> 00:06:40,525
We have just been
so overlooked.
151
00:06:40,567 --> 00:06:43,236
- You cannot be scared of
what country looks like.
152
00:06:43,319 --> 00:06:45,488
Country ain't
never been a color.
153
00:06:45,530 --> 00:06:52,037
When I first heard the two
singles drop, I was like, uh,
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00:06:52,078 --> 00:06:53,580
shit, that's country.
155
00:06:53,663 --> 00:06:54,706
[laughs]
156
00:06:54,748 --> 00:06:56,166
(SINGING) 16 car--
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00:06:56,207 --> 00:06:59,377
Man, what?
158
00:06:59,461 --> 00:07:01,796
- I have always
felt that Beyoncé
159
00:07:01,880 --> 00:07:06,551
has a sort of
national personality
160
00:07:06,634 --> 00:07:13,058
where everybody can see
themselves reflected.
161
00:07:14,225 --> 00:07:15,352
- (SINGING) Say my
name, say my name
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00:07:15,393 --> 00:07:17,812
When no one is around you
163
00:07:17,896 --> 00:07:20,148
- Beyoncé obviously
coming out of Destiny's
164
00:07:20,231 --> 00:07:22,067
Child, an R&B girl group.
165
00:07:22,108 --> 00:07:24,903
- (SINGING) Uh-oh,
uh-oh, uh-oh, oh, no, no
166
00:07:24,944 --> 00:07:28,198
- The solo career
starts, psh, explodes.
167
00:07:28,239 --> 00:07:30,158
- (SINGING) Get me bodied
168
00:07:30,241 --> 00:07:34,329
- She's somebody who has never
really been beholden to genre
169
00:07:34,412 --> 00:07:36,331
in a way that was
limiting to her,
170
00:07:36,414 --> 00:07:38,917
whether that be pop, whether
that be R&B. She seems
171
00:07:39,000 --> 00:07:40,335
to move to the next thing.
172
00:07:40,377 --> 00:07:42,253
- (SINGING) To the
left, to the left
173
00:07:42,337 --> 00:07:44,130
I write the songs
that I need to hear,
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00:07:44,214 --> 00:07:46,007
and that I feel other
women need to hear.
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00:07:46,091 --> 00:07:50,220
And I'm all about empowerment
and the strength that we have
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00:07:50,261 --> 00:07:52,305
when we unite as women.
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00:07:52,389 --> 00:07:54,224
- Beyoncé had come to
be seen as an artist
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00:07:54,265 --> 00:07:57,394
for everyone, someone
that a lot of white women
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00:07:57,435 --> 00:07:58,978
could gravitate towards.
180
00:07:59,062 --> 00:08:02,607
- I've kind of broken
barriers, and I don't think
181
00:08:02,649 --> 00:08:05,610
people think about my race.
182
00:08:05,652 --> 00:08:11,574
I think they look at me as an
entertainer and a musician.
183
00:08:11,616 --> 00:08:12,701
- She would do
all of the things
184
00:08:12,784 --> 00:08:16,996
that a pop star has to do.
185
00:08:17,080 --> 00:08:18,915
But when she moves
into Lemonade,
186
00:08:18,957 --> 00:08:21,167
she moves into the space
where she is reflecting
187
00:08:21,251 --> 00:08:23,169
a world that she wants to see.
188
00:08:23,253 --> 00:08:26,131
- This is a woman who shouted
out the Black Panthers
189
00:08:26,172 --> 00:08:27,507
at the Super Bowl.
190
00:08:27,590 --> 00:08:30,260
- It is a notion of,
"we have arrived,
191
00:08:30,301 --> 00:08:32,636
and we're taking up space,
and we're not going to ask you
192
00:08:32,721 --> 00:08:34,931
for permission to do that."
193
00:08:34,972 --> 00:08:37,726
I think "Formation" was
really one of the first times
194
00:08:37,808 --> 00:08:39,561
that people had to
stop and be like,
195
00:08:39,644 --> 00:08:41,479
oh, maybe this isn't for me.
196
00:08:41,520 --> 00:08:43,313
The "Formation" video came
out at a time when there was
197
00:08:43,356 --> 00:08:45,483
so much commentary
happening around the Black
198
00:08:45,567 --> 00:08:47,318
Lives Matter movement.
199
00:08:47,360 --> 00:08:50,113
We have her singing about how
much she loves her Negro nose
200
00:08:50,155 --> 00:08:51,823
and her Jackson 5 nostrils.
201
00:08:51,865 --> 00:08:55,994
- (SINGING) I like my Negro
nose with Jackson 5 nostrils
202
00:08:56,036 --> 00:08:57,662
- These are choices
that Beyoncé
203
00:08:57,746 --> 00:09:02,751
is making that relate to her
own maturation as a
204
00:09:02,834 --> 00:09:05,337
human being.
205
00:09:05,378 --> 00:09:07,505
- Trayvon did not have to die.
206
00:09:07,547 --> 00:09:09,591
We all know the reason why.
207
00:09:09,674 --> 00:09:11,468
- Looking at the way
Black people are treated
208
00:09:11,509 --> 00:09:15,388
and standing up for women who
have been wronged by society.
209
00:09:15,472 --> 00:09:19,309
- There was a time when a
woman's opinion did not matter.
210
00:09:19,351 --> 00:09:25,065
If you were Black, white,
Mexican, Asian, Muslim,
211
00:09:25,148 --> 00:09:29,527
educated, poor or rich,
if you were a woman,
212
00:09:29,569 --> 00:09:32,030
it did not matter.
213
00:09:32,072 --> 00:09:35,700
Look how far we've come
from having no voice.
214
00:09:35,742 --> 00:09:37,452
(SINGING) You
won't break my soul
215
00:09:37,535 --> 00:09:41,456
- Renaissance is about Black
women and queer people,
216
00:09:41,539 --> 00:09:45,835
and it is this
powerful upliftment.
217
00:09:45,877 --> 00:09:47,003
- I see you.
218
00:09:47,045 --> 00:09:48,046
I love you.
219
00:09:48,088 --> 00:09:50,465
I center you.
220
00:09:50,548 --> 00:09:53,134
And then she comes
with a country album.
221
00:09:53,218 --> 00:09:55,387
(SINGING) This
ain't Texas, woo!
222
00:09:55,470 --> 00:09:56,888
Ain't no hold 'em
223
00:09:56,930 --> 00:09:59,891
- My banjo being on a
world recognized song
224
00:09:59,974 --> 00:10:01,726
is just kind of
blowing my mind.
225
00:10:01,768 --> 00:10:03,061
(SINGING) So park your Lexus
226
00:10:03,144 --> 00:10:04,688
- TikToks of Black
people dancing
227
00:10:04,729 --> 00:10:07,148
to the sound of my banjo?
228
00:10:07,232 --> 00:10:08,692
Stop.
229
00:10:08,733 --> 00:10:12,779
That banjo represents hundreds
of years of our history,
230
00:10:12,862 --> 00:10:14,531
whether people know it or not.
231
00:10:14,572 --> 00:10:17,909
[banjo playing]
232
00:10:17,951 --> 00:10:19,619
The banjo is an
instrument invented
233
00:10:19,703 --> 00:10:22,247
by people of the African
diaspora in the Caribbean.
234
00:10:22,288 --> 00:10:25,542
- Enslaved people brought
versions of the banjo
235
00:10:25,583 --> 00:10:28,211
to the United States
over on the ships.
236
00:10:28,253 --> 00:10:31,256
- And then it makes its way
up with them to North America
237
00:10:31,297 --> 00:10:35,385
and becomes a central
part of Black life.
238
00:10:35,427 --> 00:10:37,929
And there are loads of white
people playing music to it.
239
00:10:38,013 --> 00:10:40,598
- It took the
Scottish, the Africans,
240
00:10:40,682 --> 00:10:43,268
Native American people
to come together.
241
00:10:43,351 --> 00:10:45,437
I'm going to borrow this,
and I'm going to borrow this,
242
00:10:45,520 --> 00:10:46,771
and I'm going to borrow this.
243
00:10:46,813 --> 00:10:48,273
And like, it's like gumbo.
244
00:10:48,356 --> 00:10:51,026
- What happens, then,
is a couple of things.
245
00:10:51,109 --> 00:10:53,361
You have the great migration,
a lot of Black people
246
00:10:53,445 --> 00:10:56,781
leaving the South, and then
you also have the recording
247
00:10:56,865 --> 00:11:00,410
industry coming in.
248
00:11:00,452 --> 00:11:03,872
They're wanting to sell
music to certain people.
249
00:11:03,955 --> 00:11:05,540
- What was called
"hillbilly music"
250
00:11:05,623 --> 00:11:08,251
in the 1920s and what
were called "race records"
251
00:11:08,293 --> 00:11:10,128
around the same time
was basically code
252
00:11:10,170 --> 00:11:12,881
for a certain brand of
white music and a certain
253
00:11:12,964 --> 00:11:14,299
brand of Black music.
254
00:11:14,341 --> 00:11:16,343
Eventually, race
records evolved
255
00:11:16,426 --> 00:11:17,969
into what's known
as rhythm and blues
256
00:11:18,011 --> 00:11:22,766
or R&B. What's known as
hillbilly became country.
257
00:11:22,807 --> 00:11:26,811
- It was like the ultimate
capitalist decision
258
00:11:26,853 --> 00:11:28,563
to split these things in half.
259
00:11:28,646 --> 00:11:31,191
- They create the
segregation, and then we
260
00:11:31,274 --> 00:11:35,195
have perpetuated it as the
music industry has grown.
261
00:11:35,278 --> 00:11:37,113
This is not like,
oh, Black people
262
00:11:37,155 --> 00:11:38,990
are getting into country--
no, no, no, no, no, no, no.
263
00:11:39,032 --> 00:11:40,784
Like, we've been in
country music, right?
264
00:11:40,825 --> 00:11:43,411
- You can go back to, like,
the first family of country
265
00:11:43,495 --> 00:11:45,163
music, the Carter Family.
266
00:11:45,205 --> 00:11:48,750
- (SINGING) Oh, he taught me to
love him and promised to love
267
00:11:48,833 --> 00:11:53,171
- Carter specifically had this
very distinct playing style.
268
00:11:53,254 --> 00:11:54,631
Well, it came from a Black man.
269
00:11:54,673 --> 00:11:55,965
It came from Lesley Riddle.
270
00:11:56,007 --> 00:11:57,509
And of course,
that historically
271
00:11:57,592 --> 00:12:00,178
has always been attributed
to Ma Carter, when
272
00:12:00,261 --> 00:12:02,013
that's actually Lesley Riddle.
273
00:12:02,055 --> 00:12:04,265
- I mean, one of the earliest
stars of the Grand Ole Opry
274
00:12:04,349 --> 00:12:07,977
in the 1920s was DeFord
Bailey, the so-called
275
00:12:08,019 --> 00:12:09,020
"harmonica wizard."
276
00:12:09,062 --> 00:12:11,731
[playing harmonica]
277
00:12:11,815 --> 00:12:13,525
- There were literally
Black artists
278
00:12:13,566 --> 00:12:16,111
there from the first night
that the Grand Ole Opry began.
279
00:12:16,194 --> 00:12:17,362
Linda Martell.
280
00:12:17,404 --> 00:12:21,282
- (SINGING)
Yoodle-la-di-eee-eee
281
00:12:21,366 --> 00:12:24,536
- She was the highest Black
woman to chart until Beyoncé.
282
00:12:24,577 --> 00:12:26,454
And this was in the late '60s.
283
00:12:26,538 --> 00:12:27,997
- Of course, Charley Pride.
284
00:12:28,039 --> 00:12:33,795
- (SINGING) We'll walk
the fields together
285
00:12:33,878 --> 00:12:37,590
- Charley Pride had 29
number ones on country radio.
286
00:12:37,674 --> 00:12:40,343
- He succeeded in spite of
the fact that he was Black,
287
00:12:40,385 --> 00:12:42,220
not because he was Black,
you know what I mean?
288
00:12:42,262 --> 00:12:44,973
- If you take Hank
Williams, Sr., for example,
289
00:12:45,056 --> 00:12:47,392
he fused the blues
with country music.
290
00:12:47,475 --> 00:12:51,062
- (SINGING) I tried
so hard, my dear
291
00:12:51,104 --> 00:12:56,234
- So it has a very
inherently Black inspiration
292
00:12:56,317 --> 00:12:59,362
in our genre that happened with
the godfather of country music.
293
00:12:59,404 --> 00:13:01,906
So this started a
long, long time ago.
294
00:13:01,948 --> 00:13:04,034
It seemed to be that we've
gotten away from that
295
00:13:04,075 --> 00:13:07,412
somewhere along the way.
296
00:13:07,495 --> 00:13:09,539
- We have to remember
it is an industry.
297
00:13:09,581 --> 00:13:11,708
People who are in
power decided this is
298
00:13:11,750 --> 00:13:13,293
what the Nashville sound is.
299
00:13:13,376 --> 00:13:16,629
- Nashville is the
gateway to country music.
300
00:13:16,713 --> 00:13:20,008
It is not only the center
of country the way,
301
00:13:20,091 --> 00:13:22,344
say, the movie and
television business
302
00:13:22,427 --> 00:13:23,803
is centered in Hollywood.
303
00:13:23,887 --> 00:13:28,099
It really is kind of the
arbiter of what country
304
00:13:28,141 --> 00:13:29,726
music is.
305
00:13:29,768 --> 00:13:33,563
There's no one faction that
controls Nashville wholly,
306
00:13:33,605 --> 00:13:37,776
but it's kind of an industry
that takes care of its own.
307
00:13:37,817 --> 00:13:40,945
- The idea that it only
happens in country music
308
00:13:40,987 --> 00:13:42,530
is a little misleading.
309
00:13:42,614 --> 00:13:45,367
There is definitely gatekeeping
happening in hip-hop.
310
00:13:45,450 --> 00:13:48,620
There's a ton of gatekeeping
that happens in jazz.
311
00:13:48,661 --> 00:13:50,246
- I think a lot of
people still think
312
00:13:50,288 --> 00:13:52,374
that this is like
a meritocracy,
313
00:13:52,457 --> 00:13:54,793
and that's absolutely not true.
314
00:13:54,876 --> 00:13:56,628
- Greed is driving the train.
315
00:13:56,670 --> 00:13:58,880
- Everyone has a boss.
316
00:13:58,963 --> 00:14:00,131
The bosses have bosses.
317
00:14:00,215 --> 00:14:01,925
The top bosses
have shareholders.
318
00:14:01,966 --> 00:14:04,969
There's this constant
chain of fear,
319
00:14:05,011 --> 00:14:11,101
which slows down progress.
320
00:14:11,142 --> 00:14:13,853
- The thing that they
know for sure how to do
321
00:14:13,937 --> 00:14:15,814
is to market white men.
322
00:14:15,855 --> 00:14:17,774
- The Mount Rushmore
of country today
323
00:14:17,816 --> 00:14:20,735
would be Morgan
Wallen, Luke Combs,
324
00:14:20,819 --> 00:14:24,698
Luke Bryan, Jason
Aldean, still be Kenny
325
00:14:24,781 --> 00:14:27,575
Chesney up there, Keith Urban.
326
00:14:27,659 --> 00:14:32,997
It's generally held by
label heads in Nashville
327
00:14:33,039 --> 00:14:37,085
that it's a bad bet to give a
contract to a female singer.
328
00:14:37,168 --> 00:14:38,837
- (SINGING) When
they bury our dreams
329
00:14:38,878 --> 00:14:41,881
We push them up
through concrete
330
00:14:41,965 --> 00:14:43,425
We're growing where--
331
00:14:43,508 --> 00:14:45,176
- I will never forget this.
332
00:14:45,218 --> 00:14:47,971
I'm sitting in the hallway at
a major label in Nashville.
333
00:14:48,013 --> 00:14:49,347
I can hear them
playing the music.
334
00:14:49,389 --> 00:14:51,307
And everything sounds
really positive,
335
00:14:51,349 --> 00:14:53,018
and everyone's laughing,
and they're talking.
336
00:14:53,059 --> 00:14:54,019
Oh, this sounds so pretty.
337
00:14:54,102 --> 00:14:55,103
Oh, it's good.
338
00:14:55,186 --> 00:14:56,855
Blah, blah, blah.
339
00:14:56,896 --> 00:14:59,482
And then, everybody peeks out
the window, and I'm like, hi.
340
00:14:59,524 --> 00:15:03,028
And then suddenly, you know,
suddenly it's like, oh, well,
341
00:15:03,069 --> 00:15:05,530
we got to figure out how
to find songs for someone
342
00:15:05,613 --> 00:15:06,823
like her.
343
00:15:06,865 --> 00:15:09,200
Let's tweak some
things with her accent.
344
00:15:09,284 --> 00:15:12,704
Maybe we need to figure out
how to build an audience
345
00:15:12,746 --> 00:15:14,289
for someone like her.
346
00:15:14,372 --> 00:15:15,915
- Black people have a hard
time in country music.
347
00:15:15,999 --> 00:15:17,834
Queer people have a hard
time in country music.
348
00:15:17,876 --> 00:15:21,379
But even white women have a
hard time in country music.
349
00:15:21,421 --> 00:15:23,631
- If you ask one
country radio executive,
350
00:15:23,715 --> 00:15:27,093
he says the key to success
is leaving the women out.
351
00:15:27,177 --> 00:15:29,179
- Tomato gate is
a flare-up that
352
00:15:29,220 --> 00:15:32,474
happened when a
radio programmer
353
00:15:32,515 --> 00:15:33,933
was quoted saying that--
354
00:15:34,017 --> 00:15:36,311
- To maximize
radio listenership,
355
00:15:36,394 --> 00:15:39,356
women should be like
tomatoes in a larger
356
00:15:39,397 --> 00:15:41,191
salad of male artists--
357
00:15:41,232 --> 00:15:45,487
never played back to back
and never more than about 20%
358
00:15:45,570 --> 00:15:46,905
of the mix.
359
00:15:46,988 --> 00:15:48,865
- All of a sudden I
was this idiot saying,
360
00:15:48,907 --> 00:15:50,700
take women off radio.
361
00:15:50,742 --> 00:15:53,328
- The lettuce is Luke Bryan and
Blake Shelton and Keith Urban
362
00:15:53,411 --> 00:15:54,746
and artists like that.
363
00:15:54,788 --> 00:15:57,749
- We're not thinking
about gender fairness.
364
00:15:57,832 --> 00:16:01,878
We're just trying
to make money.
365
00:16:01,920 --> 00:16:04,255
There are certain things
that make ratings go down.
366
00:16:04,339 --> 00:16:07,092
Every country radio
station in a rated market,
367
00:16:07,175 --> 00:16:11,930
you won't find anybody
playing over 20% females.
368
00:16:11,971 --> 00:16:13,264
Not a single one.
369
00:16:13,348 --> 00:16:15,850
- The sad thing
about that comment
370
00:16:15,934 --> 00:16:18,269
was that it does
largely reflect
371
00:16:18,311 --> 00:16:21,564
reality as country radio
programmers understand it.
372
00:16:21,606 --> 00:16:24,401
- However dismal that
number is for white women,
373
00:16:24,442 --> 00:16:27,320
it's a fraction of a
fraction for Black women.
374
00:16:27,404 --> 00:16:30,615
I believe we make up 0.03%.
375
00:16:30,657 --> 00:16:32,867
Since its inception,
there have only
376
00:16:32,951 --> 00:16:40,290
been eight Black women to be on
the Billboard Country charts.
377
00:16:43,670 --> 00:16:46,881
I am one of them.
378
00:16:46,965 --> 00:16:51,636
- There are 1,000 ways I can
respond to the question of, how
379
00:16:51,678 --> 00:16:54,597
do we make radio more diverse?
380
00:16:54,639 --> 00:16:57,892
But fundamentally,
we don't want to.
381
00:16:57,976 --> 00:17:00,937
- I don't think that there's
any financial incentive
382
00:17:00,979 --> 00:17:02,814
for them right now
to try to figure out
383
00:17:02,897 --> 00:17:07,318
how to market a Black woman,
because up until Beyoncé,
384
00:17:07,402 --> 00:17:09,487
there was no reason.
385
00:17:09,570 --> 00:17:12,949
- In a country where we
think there's racism--
386
00:17:12,991 --> 00:17:19,914
and there is-- there is no
racism by country radio.
387
00:17:19,998 --> 00:17:23,001
If you give me a
great record, I don't
388
00:17:23,042 --> 00:17:24,544
care what your skin color is.
389
00:17:24,627 --> 00:17:26,755
If the Beyoncé record
is the best record,
390
00:17:26,838 --> 00:17:34,012
I'll play it more
than anyone else.
391
00:17:35,555 --> 00:17:37,682
- Country music is supposedly
three chords and the truth.
392
00:17:37,724 --> 00:17:40,685
But one of the open
questions about country music
393
00:17:40,727 --> 00:17:43,355
is, who's delivering
that truth?
394
00:17:43,396 --> 00:17:50,111
- Who gets to say what country
is, what the South is about?
395
00:17:50,195 --> 00:17:52,030
- Beyoncé told you
years and years ago
396
00:17:52,113 --> 00:17:53,656
that she will never
take the country out
397
00:17:53,698 --> 00:17:56,701
of her because that's
who she is culturally.
398
00:17:56,785 --> 00:17:59,287
She grew up going to
the Houston Rodeo.
399
00:17:59,329 --> 00:18:01,164
When she came back to the
rodeo a couple of years later
400
00:18:01,206 --> 00:18:03,500
as a solo artist, she
wrote into the stadium
401
00:18:03,541 --> 00:18:05,210
on the back of a horse.
402
00:18:05,251 --> 00:18:08,380
- When you look at the
cover art of Cowboy Carter,
403
00:18:08,463 --> 00:18:12,050
she's representing
that rodeo queen.
404
00:18:12,092 --> 00:18:13,551
- She's from the South.
405
00:18:13,635 --> 00:18:16,137
My parents are from
Louisiana, Alabama.
406
00:18:16,221 --> 00:18:18,682
Do I not to get to
have a say in what
407
00:18:18,723 --> 00:18:21,559
the South should sound like?
408
00:18:21,643 --> 00:18:26,523
- I'm stoked that Beyoncé is
tapping into her Texas roots.
409
00:18:26,564 --> 00:18:32,070
(SINGING) Time is ticking
like it always does
410
00:18:32,112 --> 00:18:34,030
It flies right by
411
00:18:34,072 --> 00:18:35,907
There's so much music
culture in Texas,
412
00:18:35,949 --> 00:18:39,077
and I think country is
an important dimension
413
00:18:39,119 --> 00:18:41,037
of that music.
414
00:18:41,079 --> 00:18:44,374
(SINGING) You can do to quell
415
00:18:44,416 --> 00:18:46,459
I grew up on the
outskirts of Houston,
416
00:18:46,543 --> 00:18:49,921
and I grew up obsessed
with country music.
417
00:18:49,963 --> 00:18:53,633
As a young Black girl,
listening to country music,
418
00:18:53,717 --> 00:18:55,593
it didn't feel strange to me.
419
00:18:55,635 --> 00:18:57,095
That was all I listened to.
420
00:18:57,137 --> 00:19:00,265
And that really formed
the foundation for what
421
00:19:00,306 --> 00:19:01,891
I think of as a great song.
422
00:19:01,933 --> 00:19:06,104
And I always carried
that with me.
423
00:19:06,146 --> 00:19:09,774
The first time I lived in
Nashville was in the early
424
00:19:09,858 --> 00:19:11,943
2000s, which was a
starkly different
425
00:19:11,985 --> 00:19:17,240
experience as a Black queer
artist than I'm having now.
426
00:19:17,282 --> 00:19:19,743
I'm not sure that
the music culture
427
00:19:19,784 --> 00:19:22,287
had been pressed
enough to diversify
428
00:19:22,328 --> 00:19:25,457
that I could find my place.
429
00:19:25,498 --> 00:19:27,459
(SINGING) Say my name
430
00:19:27,500 --> 00:19:34,132
I started to experiment with
electronic music and R&B.
431
00:19:34,174 --> 00:19:36,760
In the quarantine
of 2020, I found
432
00:19:36,801 --> 00:19:41,014
myself just reaching for
something that felt like home.
433
00:19:41,097 --> 00:19:44,225
(SINGING) I've wandered
off from here to Houston,
434
00:19:44,267 --> 00:19:50,065
Looking for a place
that I can call my own
435
00:19:50,148 --> 00:19:53,109
In Nashville, we are
seeing some evolution,
436
00:19:53,151 --> 00:19:57,405
but there are ceilings that I
can't even feel that I don't--
437
00:19:57,447 --> 00:20:04,329
I'm not even aware of because
I can only get so far.
438
00:20:04,371 --> 00:20:06,748
- People are placed into the
box of, you're a Black woman.
439
00:20:06,831 --> 00:20:07,832
You can only do this.
440
00:20:07,916 --> 00:20:09,584
You should only be doing this.
441
00:20:09,668 --> 00:20:11,169
These are the boundaries that
we've established for you.
442
00:20:11,252 --> 00:20:14,339
Roam free, but roam free
within those boundaries.
443
00:20:14,422 --> 00:20:16,508
People have tried
to put whatever
444
00:20:16,549 --> 00:20:19,678
labels or whatever boundaries
or limitations on Beyoncé.
445
00:20:19,761 --> 00:20:24,516
She's been able to stop and
say, no, this is who I am.
446
00:20:24,599 --> 00:20:30,438
- The first song on the
album, "American Requiem."
447
00:20:30,522 --> 00:20:33,274
See, this is the critical line.
448
00:20:33,358 --> 00:20:35,860
- (SINGING) Used to
say, I spoke too country
449
00:20:35,902 --> 00:20:38,154
And then rejection came,
said I wasn't country enough
450
00:20:38,196 --> 00:20:40,448
- They used to say
I was too country.
451
00:20:40,532 --> 00:20:43,243
Then I wasn't country enough.
452
00:20:43,326 --> 00:20:46,413
Whatever you think
of Cowboy Carter,
453
00:20:46,496 --> 00:20:48,873
this is a revenge album.
454
00:20:48,915 --> 00:20:51,501
I'm going to come back
with the baddest country
455
00:20:51,543 --> 00:20:53,837
album you've ever
seen, and I will
456
00:20:53,878 --> 00:20:56,923
show you up at your own game.
457
00:20:57,007 --> 00:21:00,051
- Before Act Two,
Beyoncé came out
458
00:21:00,135 --> 00:21:02,220
with a statement
on social media
459
00:21:02,303 --> 00:21:06,725
and shared that this album
was born out of an experience
460
00:21:06,766 --> 00:21:10,311
that I had years ago where
I did not feel welcomed.
461
00:21:10,395 --> 00:21:12,897
- You can only assume
she's referring to the 2016
462
00:21:12,981 --> 00:21:14,983
CMA Awards when she
performed "Daddy Lessons"
463
00:21:15,066 --> 00:21:16,693
with the Chicks.
464
00:21:16,735 --> 00:21:19,404
- (SINGING) With his head held
high, he told me not to cry
465
00:21:19,487 --> 00:21:21,740
Oh, my daddy said shoot
466
00:21:21,823 --> 00:21:23,199
Oh, my daddy said shoot
467
00:21:23,241 --> 00:21:25,076
- It definitely made me
think of that moment,
468
00:21:25,118 --> 00:21:29,247
while I was at the CMAs myself,
to see Beyoncé in my hometown
469
00:21:29,289 --> 00:21:32,334
of Nashville with the
Chicks, this is probably
470
00:21:32,417 --> 00:21:34,711
the best moment of my life.
471
00:21:34,753 --> 00:21:39,424
Then, an audience member in
front of me proceeds to say,
472
00:21:39,466 --> 00:21:42,719
get that Black bitch
off the stage right now.
473
00:21:42,761 --> 00:21:45,889
I remember instantly kind of
being taken back to reality
474
00:21:45,930 --> 00:21:48,641
in that moment to
realize that there's
475
00:21:48,725 --> 00:21:50,560
like a threat of
Black people being
476
00:21:50,602 --> 00:21:53,772
in this genre for some reason.
477
00:21:53,813 --> 00:21:57,734
For Beyoncé to not be welcomed
feels like a gut punch.
478
00:21:57,776 --> 00:21:59,861
- The crowd in the arena seemed
to enjoy the performance,
479
00:21:59,944 --> 00:22:02,947
but the social media
universe was another story.
480
00:22:03,031 --> 00:22:05,617
- Some country music fans
were not happy about
481
00:22:05,658 --> 00:22:07,285
Beyoncé's presence.
482
00:22:07,327 --> 00:22:10,955
- After the awards, the CMAs
published her performance
483
00:22:10,997 --> 00:22:14,376
on social media
that some people
484
00:22:14,459 --> 00:22:17,796
were using to
denounce Beyoncé being
485
00:22:17,879 --> 00:22:20,215
there or for outright racism.
486
00:22:20,298 --> 00:22:21,633
- That's right, folks.
487
00:22:21,675 --> 00:22:23,385
Beyoncé performed at
the CMAs last night
488
00:22:23,468 --> 00:22:25,095
and is on a mission to take
country music away from us
489
00:22:25,136 --> 00:22:26,763
hardworking white people.
490
00:22:26,805 --> 00:22:29,391
- Beyoncé did not belong there,
even looked out of place.
491
00:22:29,474 --> 00:22:31,309
Keep country, country.
492
00:22:31,351 --> 00:22:33,853
- I don't know why
they feel country is
493
00:22:33,937 --> 00:22:36,481
so precious that it
cannot be entered
494
00:22:36,523 --> 00:22:38,274
by Beyoncé from Houston.
495
00:22:38,316 --> 00:22:40,652
But here we are.
496
00:22:40,694 --> 00:22:44,489
- It wasn't out of the norm
to have someone like
497
00:22:44,531 --> 00:22:45,949
Beyoncé there.
498
00:22:45,990 --> 00:22:47,992
The CMA awards,
every single year,
499
00:22:48,034 --> 00:22:49,786
they book a pop
star because they
500
00:22:49,828 --> 00:22:53,623
want to get as many eyeballs on
the presentation as possible.
501
00:22:53,665 --> 00:22:55,166
- I was skep--
502
00:22:55,208 --> 00:22:57,627
I am on record of being
skeptical when she
503
00:22:57,669 --> 00:22:59,170
came out with "Daddy Lessons."
504
00:22:59,212 --> 00:23:01,798
What angered me about it
was that it overshadowed,
505
00:23:01,840 --> 00:23:03,842
you know, two other
performers of color
506
00:23:03,925 --> 00:23:10,890
who were kind of naturally
there, Charley Pride, and then
507
00:23:12,017 --> 00:23:16,104
myself as a guest
of Eric Church,
508
00:23:16,187 --> 00:23:17,522
having me sing on
his song that's
509
00:23:17,564 --> 00:23:19,649
all about like
turning hate into love
510
00:23:19,691 --> 00:23:21,860
and getting rid of
these words of anger.
511
00:23:21,943 --> 00:23:27,365
And that upset me that
that was overshadowed.
512
00:23:27,407 --> 00:23:28,783
- I'm not gonna lie.
513
00:23:28,867 --> 00:23:30,618
My feelings were hurt a
little bit because there
514
00:23:30,702 --> 00:23:35,665
is a Black woman standing on
a stage that I wanted to be on
515
00:23:35,707 --> 00:23:38,835
and had never been invited to
be a part of, even though I was
516
00:23:38,877 --> 00:23:40,962
very much a part
of the community
517
00:23:41,046 --> 00:23:46,843
and had worked very hard to
be a part of the community.
518
00:23:46,885 --> 00:23:49,220
- Just because of
the race of an artist
519
00:23:49,262 --> 00:23:52,724
doesn't necessarily mean that's
the reason they're not being
520
00:23:52,766 --> 00:23:54,309
embraced by country fans.
521
00:23:54,392 --> 00:23:58,021
There are dozens of
pop stars or stars
522
00:23:58,063 --> 00:24:00,774
from other genres
coming to country music
523
00:24:00,857 --> 00:24:02,484
and getting a cold shoulder.
524
00:24:02,567 --> 00:24:07,197
- There have been attempts
at crossover in country music
525
00:24:07,238 --> 00:24:11,076
by everyone from
Jewel to Jon Bon Jovi
526
00:24:11,159 --> 00:24:12,911
that have not really taken.
527
00:24:12,952 --> 00:24:18,375
- Beyoncé far and away
is not the only one.
528
00:24:18,416 --> 00:24:21,878
- Lil Nas X is a
Black Southern man
529
00:24:21,920 --> 00:24:25,757
who stumbled across
a beat that sounded
530
00:24:25,799 --> 00:24:27,842
to him like country music.
531
00:24:27,926 --> 00:24:32,097
And instantly, Lil Nas X said,
I can do something with this.
532
00:24:32,180 --> 00:24:35,767
- (SINGING) Cowboy hat from
Gucci, Wrangler on my booty
533
00:24:35,850 --> 00:24:39,062
- He recorded a song that
he called "Old Town Road."
534
00:24:39,104 --> 00:24:42,190
He talked about having
Wrangler on his booty.
535
00:24:42,232 --> 00:24:43,942
Can't nobody tell me nothing.
536
00:24:43,983 --> 00:24:48,363
And he just thought a cowboy
song with this banjo sample
537
00:24:48,446 --> 00:24:51,199
would be an instant success.
538
00:24:51,282 --> 00:24:55,620
And he was right.
539
00:24:55,662 --> 00:24:59,499
- I want to say thank you
to every single person who
540
00:24:59,582 --> 00:25:02,961
has made this moment
possible for me.
541
00:25:03,003 --> 00:25:06,423
- It was only when Billboard
was told by factions within
542
00:25:06,464 --> 00:25:09,634
Nashville, we don't consider
this a country record,
543
00:25:09,676 --> 00:25:13,638
that Billboard decided
to pull "Old Town Road"
544
00:25:13,680 --> 00:25:15,974
off of the Hot
Country Songs chart,
545
00:25:16,016 --> 00:25:19,102
and then all hell broke loose.
546
00:25:19,144 --> 00:25:22,063
- A hit song is sparking
controversy over what country
547
00:25:22,105 --> 00:25:23,773
music should sound like.
548
00:25:23,815 --> 00:25:26,609
- Billboard pulled it, decided
it wasn't country enough.
549
00:25:26,651 --> 00:25:28,987
- "Old Town Road," a song
that Billboard actually
550
00:25:29,070 --> 00:25:31,656
removed from the country
charts because it
551
00:25:31,698 --> 00:25:33,783
wasn't country enough.
552
00:25:33,825 --> 00:25:35,410
- Is it because
this is somebody
553
00:25:35,493 --> 00:25:38,496
who's new to Nashville,
didn't record in Nashville?
554
00:25:38,538 --> 00:25:40,248
Is it because he's Black?
555
00:25:40,331 --> 00:25:42,125
Does his race matter?
556
00:25:42,167 --> 00:25:45,128
These were the kinds of
questions folks were asking.
557
00:25:45,170 --> 00:25:46,921
- Billboard responded
to the backlash
558
00:25:47,005 --> 00:25:49,758
by saying their decision to
take the song off the country
559
00:25:49,841 --> 00:25:54,012
chart had absolutely nothing to
do with the race of the artist.
560
00:25:54,054 --> 00:25:57,140
- That was Billboard,
as an institution,
561
00:25:57,182 --> 00:26:01,603
unilaterally deciding that
is where that song resides.
562
00:26:01,686 --> 00:26:04,272
That was not country
music's decision,
563
00:26:04,356 --> 00:26:06,566
but unfortunately,
country music
564
00:26:06,649 --> 00:26:11,696
got lumped with all of that.
565
00:26:11,780 --> 00:26:16,368
I think it's also important
to note that Lil Nas X
566
00:26:16,409 --> 00:26:18,495
was invited to the CMA Awards.
567
00:26:18,536 --> 00:26:20,038
It's also important
to note that he
568
00:26:20,121 --> 00:26:23,041
won a CMA Award for
his collaboration
569
00:26:23,083 --> 00:26:25,543
with Billy Ray Cyrus.
570
00:26:25,627 --> 00:26:27,712
- Billy Ray Cyrus was
approached and asked,
571
00:26:27,754 --> 00:26:31,508
would you participate in a
remix of "Old Town Road"?
572
00:26:31,549 --> 00:26:34,344
And he said, yeah,
because he wanted
573
00:26:34,386 --> 00:26:36,721
to help Lil Nas
X point a finger
574
00:26:36,763 --> 00:26:38,640
and pose a question
to Nashville.
575
00:26:38,723 --> 00:26:43,269
If I add a white country singer
and a cowboy hat to the song,
576
00:26:43,353 --> 00:26:46,773
does it instantly become
an actual country song?
577
00:26:46,856 --> 00:26:50,110
- "Old Town Road"
was all of me.
578
00:26:50,193 --> 00:26:54,072
It was everything that I'd
been raised on my whole life
579
00:26:54,114 --> 00:26:58,702
by banjo and bluegrass
and solid country hook.
580
00:26:58,743 --> 00:27:01,246
If country music fans dig
it, then it's country.
581
00:27:01,287 --> 00:27:03,665
- Even though Billboard
Magazine never let it back
582
00:27:03,707 --> 00:27:07,627
on its Hot Country Songs
chart, it established
583
00:27:07,711 --> 00:27:09,671
that "Old Town Road"
had kind of been
584
00:27:09,754 --> 00:27:11,798
a country song all along.
585
00:27:11,881 --> 00:27:13,550
- It did not stop there.
586
00:27:13,591 --> 00:27:16,344
It just blew him up to the
biggest possible proportion.
587
00:27:16,428 --> 00:27:18,888
So when we think about an album
like Cowboy Carter that gets
588
00:27:18,930 --> 00:27:21,266
people asking questions
to the institutions,
589
00:27:21,349 --> 00:27:26,438
so I think that is the major
thing that is going to assist
590
00:27:26,521 --> 00:27:28,189
artists of color
and queer artists
591
00:27:28,273 --> 00:27:35,447
and being able to move forward.
592
00:27:36,698 --> 00:27:38,575
- If I were to
point to a period
593
00:27:38,616 --> 00:27:40,952
where country music started
wrestling with its identity,
594
00:27:41,036 --> 00:27:44,956
I would say the killing
of George Floyd in 2020.
595
00:27:44,998 --> 00:27:46,958
- There are demonstrations
going on right
596
00:27:47,000 --> 00:27:48,460
now all across the country.
597
00:27:48,501 --> 00:27:50,211
People on the streets in
the middle of a pandemic
598
00:27:50,295 --> 00:27:53,048
protesting the killing of
George Floyd in Minneapolis.
599
00:27:53,131 --> 00:27:57,302
- That prompted a reckoning
across the country that
600
00:27:57,344 --> 00:28:00,472
led to country
music asking, are we
601
00:28:00,513 --> 00:28:03,850
contributing to
this environment,
602
00:28:03,933 --> 00:28:10,231
and can we be more welcoming?
603
00:28:10,315 --> 00:28:13,109
- George Floyd and
Sandra Bland and Ahmaud
604
00:28:13,151 --> 00:28:19,407
Arbery got us as
a country to start
605
00:28:19,491 --> 00:28:20,992
thinking about these things.
606
00:28:21,034 --> 00:28:26,831
And country music finally
had to sit with itself.
607
00:28:26,915 --> 00:28:29,751
- And a lot of people put
out statements and posted
608
00:28:29,834 --> 00:28:31,795
black squares and
talked about the action
609
00:28:31,836 --> 00:28:33,963
that they were going to take.
610
00:28:34,005 --> 00:28:37,509
- It was very much, How can
we put a Band-Aid on this?
611
00:28:37,550 --> 00:28:40,428
instead of wanting to do the
inner work and inner healing
612
00:28:40,512 --> 00:28:43,765
that is required to create
meaningful change when
613
00:28:43,848 --> 00:28:46,518
something like that happens.
614
00:28:46,559 --> 00:28:49,729
- It took Mickey Guyton
10 years to get her debut
615
00:28:49,813 --> 00:28:51,272
album to be released.
616
00:28:51,356 --> 00:28:53,942
George Floyd had to
die for this woman
617
00:28:54,025 --> 00:28:58,988
to put out a song that got
recognized by the industry.
618
00:28:59,030 --> 00:29:02,117
- (SINGING) And if
you think we live
619
00:29:02,200 --> 00:29:04,452
- She's recorded records
like "Black Like Me--"
620
00:29:04,536 --> 00:29:09,207
- (SINGING) You should try
to be, oh, Black like me
621
00:29:09,249 --> 00:29:12,502
- --where the subtext of her
being a Black female country
622
00:29:12,544 --> 00:29:14,629
artist is now the text.
623
00:29:14,713 --> 00:29:18,508
And, you know, if country music
is three chords and the truth,
624
00:29:18,550 --> 00:29:23,179
that's Mickey Guyton's truth
and she's singing about it.
625
00:29:23,221 --> 00:29:25,557
- Country music is
always evolving,
626
00:29:25,640 --> 00:29:27,809
but when it does
that, there's this,
627
00:29:27,892 --> 00:29:32,230
like, push and pull
between what it used to be,
628
00:29:32,313 --> 00:29:39,487
where it wants to go, and where
other people are pushing it.
629
00:29:40,989 --> 00:29:44,659
- In 2021, TJ Osborne, one
of the two Brothers Osborne,
630
00:29:44,743 --> 00:29:46,870
came out as gay.
631
00:29:46,911 --> 00:29:50,165
This is remarkable in the
country music industry
632
00:29:50,248 --> 00:29:55,545
for a mainstream country act.
633
00:29:55,587 --> 00:29:57,756
- Before I came out,
it was like these--
634
00:29:57,797 --> 00:30:01,676
I felt very, like,
stiff anywhere I went.
635
00:30:01,760 --> 00:30:05,555
Well, you know, I was
micromanaging every move.
636
00:30:05,597 --> 00:30:07,307
(SINGING) Don't
give me that look,
637
00:30:07,390 --> 00:30:09,809
that "let me down easy" smile
638
00:30:09,893 --> 00:30:12,103
I would sit still
and hold a guitar
639
00:30:12,145 --> 00:30:13,730
and sing into a microphone.
640
00:30:13,772 --> 00:30:15,273
I didn't want to
do anything or say
641
00:30:15,315 --> 00:30:17,192
anything that might
bring questions that
642
00:30:17,275 --> 00:30:21,946
would make me uncomfortable.
643
00:30:21,988 --> 00:30:27,952
(SINGING) I'm right back
where I'm really home
644
00:30:27,994 --> 00:30:31,706
- When TJ came out to me,
I felt relieved for him
645
00:30:31,790 --> 00:30:35,418
that he was able to tell
me something like that.
646
00:30:35,460 --> 00:30:41,466
I knew that he wasn't
having to carry that weight.
647
00:30:41,549 --> 00:30:48,139
Secrets are heavy, and that one
must have been a metric ton.
648
00:30:48,223 --> 00:30:50,934
And I cried genuine,
happy tears.
649
00:30:50,975 --> 00:30:52,394
I was proud of him.
650
00:30:52,477 --> 00:30:54,354
I was happy to know that
he, like the rest of us,
651
00:30:54,437 --> 00:30:58,316
has been able to experience the
complexities of life and love,
652
00:30:58,358 --> 00:31:02,612
unfortunately, in secret.
653
00:31:02,654 --> 00:31:05,699
But I felt like that was
the first day of the rest
654
00:31:05,782 --> 00:31:10,286
of our lives as brothers.
655
00:31:10,328 --> 00:31:13,540
- I know that I wanted
to come out publicly,
656
00:31:13,623 --> 00:31:18,628
but how we were going to get
there was years in the making.
657
00:31:18,670 --> 00:31:24,426
In the video, "Stay a Little
Longer," we put a gay couple
658
00:31:24,509 --> 00:31:26,302
and an interracial couple.
659
00:31:26,344 --> 00:31:30,015
And there was a lot of people
that had a huge problem
660
00:31:30,098 --> 00:31:31,474
with all of those things.
661
00:31:31,516 --> 00:31:33,268
And it was like kind
of odd because it
662
00:31:33,351 --> 00:31:36,813
was like we were seen as
allies, which was amazing.
663
00:31:36,855 --> 00:31:38,857
But the whole time, it was
like kind of seemed phony
664
00:31:38,940 --> 00:31:40,817
to me because I'm gay.
665
00:31:40,859 --> 00:31:47,741
And so as it went on, it was
like, OK, we're gonna do this.
666
00:31:48,700 --> 00:31:50,118
It came out in Time Magazine.
667
00:31:50,201 --> 00:31:51,703
I didn't even get
to read the article,
668
00:31:51,745 --> 00:31:55,123
or I had no idea what
was about to happen.
669
00:31:55,206 --> 00:31:56,875
It was also
challenging because I
670
00:31:56,916 --> 00:32:00,503
didn't want it to be perceived
as attention seeking.
671
00:32:00,545 --> 00:32:01,921
I just wanted it
to kind of happen
672
00:32:02,005 --> 00:32:04,507
and move on with my life.
673
00:32:04,549 --> 00:32:07,886
But things really changed
in an instant for me.
674
00:32:07,927 --> 00:32:11,097
- I hope you feel the tsunami
of love that is headed--
675
00:32:11,181 --> 00:32:13,767
that has been heading your
way ever since you spoke out.
676
00:32:13,850 --> 00:32:17,187
- And I did feel a sense of
purpose I'd never felt before.
677
00:32:17,228 --> 00:32:20,357
Being able to truly, completely
be myself and be happy,
678
00:32:20,398 --> 00:32:23,276
I had fallen back in love
with what we did again,
679
00:32:23,360 --> 00:32:24,652
more than I'd ever had before.
680
00:32:24,736 --> 00:32:26,237
I felt, like, a
closeness with our fans
681
00:32:26,321 --> 00:32:28,239
that I never felt before.
682
00:32:28,323 --> 00:32:29,532
I didn't know what to expect.
683
00:32:29,574 --> 00:32:31,159
I mean, I did not expect this.
684
00:32:31,242 --> 00:32:32,077
This is incredible.
685
00:32:32,160 --> 00:32:33,203
Thank you.
686
00:32:33,244 --> 00:32:34,746
- Yeah!
687
00:32:34,829 --> 00:32:36,748
- If I could go
back now from here
688
00:32:36,831 --> 00:32:39,709
and tell myself where I
would be, like, oh, my God,
689
00:32:39,751 --> 00:32:44,506
I would never believe that
I would have ended up here.
690
00:32:44,589 --> 00:32:48,927
Younger me came out of that.
691
00:32:48,968 --> 00:32:56,309
The very last line of the song,
"You got me where I am today,
692
00:32:58,228 --> 00:33:01,898
got a few things right
along the way, you'll see.
693
00:33:01,940 --> 00:33:05,735
Just wait, younger me."
694
00:33:05,777 --> 00:33:08,530
- I'm almost getting
teary eyed saying it now.
695
00:33:08,571 --> 00:33:10,699
It's all part of living.
696
00:33:10,782 --> 00:33:15,453
Life is scary, and it's kind
of messy and ugly sometimes.
697
00:33:15,495 --> 00:33:18,665
But if you push through, then
beautiful things will happen.
698
00:33:18,748 --> 00:33:21,835
And I think our lives
are proof of that.
699
00:33:21,918 --> 00:33:23,503
At the end of the
day, the people
700
00:33:23,586 --> 00:33:27,382
that will make the biggest
impact are the artists.
701
00:33:27,465 --> 00:33:29,300
- You know I love it
when you sing along.
702
00:33:29,342 --> 00:33:30,885
This is one of my favorite
songs of all time.
703
00:33:30,969 --> 00:33:32,637
It's called "Fast Car."
704
00:33:32,721 --> 00:33:36,057
- Luke Combs recorded that song
just to be an album cut, just
705
00:33:36,141 --> 00:33:38,560
almost as like a
fun thing, maybe
706
00:33:38,643 --> 00:33:40,311
a tribute to Tracy Chapman.
707
00:33:40,353 --> 00:33:42,313
It was a song that
he sung all the time
708
00:33:42,397 --> 00:33:43,898
when he was growing up.
709
00:33:43,982 --> 00:33:45,984
- (SINGING) You got a fast car
710
00:33:46,067 --> 00:33:48,278
I want a ticket to anywhere
711
00:33:48,319 --> 00:33:53,491
- So the reason that "Fast
Car" became this big hit was
712
00:33:53,533 --> 00:33:57,495
completely organically,
which is the new market that
713
00:33:57,579 --> 00:33:59,456
we're seeing opening
up in country
714
00:33:59,497 --> 00:34:03,209
music and changing the
paradigm that puts radio first.
715
00:34:03,293 --> 00:34:06,004
- So much of country music is
built on singing other people's
716
00:34:06,046 --> 00:34:09,674
songs, being able to appreciate
the people who create it
717
00:34:09,716 --> 00:34:11,217
and where it comes from.
718
00:34:11,301 --> 00:34:13,303
"Fast Car" is a song
created by a Black woman.
719
00:34:13,344 --> 00:34:15,764
- (SINGING) Maybe
we'll make something
720
00:34:15,847 --> 00:34:19,641
Me, myself, I got
nothing to prove
721
00:34:19,684 --> 00:34:22,645
- To see Tracy Chapman
on the Grammy Award stage
722
00:34:22,687 --> 00:34:25,065
with him in 2024 was
an incredible moment
723
00:34:25,148 --> 00:34:27,025
because it was him
stepping back and allowing
724
00:34:27,067 --> 00:34:28,777
her to have that moment.
725
00:34:28,860 --> 00:34:31,279
- The success of
Combs's rendition
726
00:34:31,362 --> 00:34:34,657
makes Chapman the first Black
female songwriter to top
727
00:34:34,699 --> 00:34:36,451
the Country Airplay chart.
728
00:34:36,534 --> 00:34:40,038
- We can't overlook that this
was the first solo Black woman
729
00:34:40,121 --> 00:34:41,664
to get these accolades.
730
00:34:41,706 --> 00:34:44,833
And so when I hear just sort
of the knee-jerk reaction
731
00:34:44,876 --> 00:34:48,170
of like, well, anyone who
doesn't like Beyoncé making
732
00:34:48,213 --> 00:34:51,716
country songs must be racist,
I think about all these
733
00:34:51,800 --> 00:34:53,467
moments here.
734
00:34:53,551 --> 00:34:57,555
- To see her being recognized
for the powerhouse songwriter
735
00:34:57,639 --> 00:35:00,934
that she is was incredible.
736
00:35:01,017 --> 00:35:04,437
I wish that it had
been for her version.
737
00:35:04,521 --> 00:35:08,274
Luke Combs took a lot
of flack, some deserved,
738
00:35:08,358 --> 00:35:09,859
some not deserved.
739
00:35:09,901 --> 00:35:12,362
But I really loved
the performance
740
00:35:12,404 --> 00:35:14,364
that he did on the Grammys.
741
00:35:14,406 --> 00:35:17,117
It had been the first time
that she'd performed in years,
742
00:35:17,200 --> 00:35:22,580
and it was the most poignant
moment of that whole evening,
743
00:35:22,622 --> 00:35:24,749
and rightfully so.
744
00:35:24,791 --> 00:35:28,920
And so I liked him centering
her in that moment.
745
00:35:28,962 --> 00:35:36,011
And I wish more
people would do that.
746
00:35:37,303 --> 00:35:39,264
This current moment that
we're having right now,
747
00:35:39,347 --> 00:35:44,602
you have this influx of
Black artists coming in.
748
00:35:44,644 --> 00:35:48,398
And it seems like
there's this Renaissance.
749
00:35:48,440 --> 00:35:52,360
You've got Madeleine
Edwards, Shaboozey,
750
00:35:52,444 --> 00:35:55,238
Camille Parker, Kane Brown.
751
00:35:55,280 --> 00:35:58,783
You've got Darius being a
modern-day Charley Pride.
752
00:35:58,825 --> 00:36:01,786
- We've built upon
so much of a legacy.
753
00:36:01,828 --> 00:36:04,080
You had Rissi
Palmer in the 2000s.
754
00:36:04,122 --> 00:36:07,876
And then we have Holly G
kind of coming in and taking
755
00:36:07,959 --> 00:36:11,004
the torch again and creating
Black Opry for all of us
756
00:36:11,087 --> 00:36:14,382
artists to come together
and to thrive collectively
757
00:36:14,466 --> 00:36:15,925
and individually.
758
00:36:15,967 --> 00:36:17,552
- When I'm at the
Black Opry, I'm
759
00:36:17,635 --> 00:36:19,220
thinking I'm the only
person around that's Black
760
00:36:19,304 --> 00:36:20,680
doing traditional country.
761
00:36:20,764 --> 00:36:24,934
- (SINGING) Spring take
me right on into summer
762
00:36:24,976 --> 00:36:28,938
- I met so many Black artists,
and it was like a homecoming.
763
00:36:28,980 --> 00:36:30,523
And then when we
started passing
764
00:36:30,607 --> 00:36:33,401
the guitar around
playing, I was like, wow!
765
00:36:33,485 --> 00:36:38,490
- (SINGING) It was six days and
seven nights in Myrtle Beach
766
00:36:38,573 --> 00:36:43,495
- (SINGING) And Tennessee blues
767
00:36:43,536 --> 00:36:46,122
- We wanna share our
stories, just like Luke Bryan
768
00:36:46,164 --> 00:36:50,335
and just like Morgan Wallen.
769
00:36:50,377 --> 00:36:51,503
- Woo!
Woo, woo!
770
00:36:51,586 --> 00:36:53,004
[applause]
771
00:36:53,088 --> 00:36:55,965
- And the thing that we
have working in our favor
772
00:36:56,007 --> 00:37:00,804
that our predecessors did not
is the internet and streaming.
773
00:37:00,845 --> 00:37:05,350
You still need country radio,
but the music is getting
774
00:37:05,392 --> 00:37:07,018
out directly to the fans.
775
00:37:07,060 --> 00:37:10,647
And for that, I think we all
can be extremely grateful,
776
00:37:10,689 --> 00:37:14,359
because I know for me, I
wouldn't have a career anymore
777
00:37:14,401 --> 00:37:17,153
if it weren't for that.
778
00:37:17,195 --> 00:37:20,281
- I know Beyoncé has an
incredible, glittering resume,
779
00:37:20,365 --> 00:37:27,372
but the deep relationship with
the fans is the true accolade.
780
00:37:28,540 --> 00:37:33,003
We revere her like
a queen, and we
781
00:37:33,044 --> 00:37:36,715
will follow her to
wherever she wants to go
782
00:37:36,756 --> 00:37:39,509
and whatever she wants to make.
783
00:37:39,551 --> 00:37:46,224
OK, "Jolene" is next, one of
the monsters of this album.
784
00:37:46,266 --> 00:37:52,480
I love that she takes
"Jolene" and makes it her own.
785
00:37:52,564 --> 00:37:54,232
- Dolly Parton,
she's been saying
786
00:37:54,315 --> 00:37:57,819
forever that she would love
to hear Beyoncé sing "Jolene."
787
00:37:57,902 --> 00:38:04,075
- (SINGING) Jolene,
Jolene, Jolene, Jolene
788
00:38:04,117 --> 00:38:08,246
- And, like, I think it
honors the original song--
789
00:38:08,288 --> 00:38:13,793
- (SINGING) Please don't
take him just because you can
790
00:38:13,877 --> 00:38:17,422
- --while putting
Beyoncéness into it.
791
00:38:17,464 --> 00:38:22,344
- (SINGING) I'm still a Creole
banjee bitch from Louisianne
792
00:38:22,427 --> 00:38:24,220
Don't try me
793
00:38:24,262 --> 00:38:25,347
- Oh, my god.
794
00:38:25,430 --> 00:38:26,514
Like--
795
00:38:26,598 --> 00:38:28,016
- We love you.
- We love you.
796
00:38:28,099 --> 00:38:29,267
- We love you, Beyoncé.
797
00:38:29,309 --> 00:38:30,518
Thank you so much
for everything
798
00:38:30,602 --> 00:38:32,687
you did for music industry.
799
00:38:32,771 --> 00:38:36,149
- I think whenever Beyoncé
enters into a conversation,
800
00:38:36,232 --> 00:38:40,111
through no fault of her own,
I think it automatically takes
801
00:38:40,153 --> 00:38:41,863
all the air out of the room.
802
00:38:41,946 --> 00:38:45,450
Like you automatically are
going to look at the unicorn.
803
00:38:45,492 --> 00:38:47,535
Like, you know what I mean?
804
00:38:47,619 --> 00:38:52,624
And so, I've seen people say
some really hurtful things,
805
00:38:52,665 --> 00:38:55,919
like that she is
the reason Black
806
00:38:55,960 --> 00:38:57,420
people are in country music.
807
00:38:57,462 --> 00:39:00,298
And it's like
we've been working
808
00:39:00,382 --> 00:39:02,884
at this for a very long time.
809
00:39:02,967 --> 00:39:05,970
And I don't think
it's her intention.
810
00:39:06,012 --> 00:39:08,473
But yeah, I do think
that some of it
811
00:39:08,515 --> 00:39:11,309
does take the attention away.
812
00:39:11,351 --> 00:39:14,270
- I do have a fear
that this moment
813
00:39:14,312 --> 00:39:17,982
could take attention
away from women
814
00:39:18,024 --> 00:39:19,776
of color in country music.
815
00:39:19,818 --> 00:39:24,197
Now, that said, there has
been some data that that's
816
00:39:24,280 --> 00:39:25,573
actually not the case.
817
00:39:25,657 --> 00:39:27,367
- Beyoncé's new
album, Cowboy Carter,
818
00:39:27,450 --> 00:39:31,121
has boosted streams for Black
Country artists on Spotify.
819
00:39:31,162 --> 00:39:32,997
- I've often said in
a lot of interviews
820
00:39:33,039 --> 00:39:36,376
that it would take Beyoncé
putting the banjo on her song
821
00:39:36,459 --> 00:39:37,794
to, like, blow this up, right?
822
00:39:37,836 --> 00:39:40,338
Turns out that that
was kind of right
823
00:39:40,380 --> 00:39:44,509
because that has really blown
everything kind of wide open
824
00:39:44,592 --> 00:39:48,805
and given a spotlight from
more mainstream sources.
825
00:39:48,847 --> 00:39:53,852
But my question is, what
happens going forward, right?
826
00:39:53,893 --> 00:39:56,479
We can't just go,
oh, it's done.
827
00:39:56,521 --> 00:39:57,814
Yay!
828
00:39:57,856 --> 00:39:59,691
Because like, you know,
when the dust is settled
829
00:39:59,774 --> 00:40:03,153
and the next record comes
out, then what happens?
830
00:40:03,194 --> 00:40:05,363
- To all the record labels,
every radio station,
831
00:40:05,447 --> 00:40:10,285
every award show, my hope is
that we're more open to the joy
832
00:40:10,368 --> 00:40:12,537
and liberation that
comes from enjoying art
833
00:40:12,579 --> 00:40:14,622
with no preconceived notions.
834
00:40:14,706 --> 00:40:15,957
[cheering]
835
00:40:16,041 --> 00:40:19,753
- This is a gigantic
moment for Black people
836
00:40:19,836 --> 00:40:21,796
who live in the country space.
837
00:40:21,880 --> 00:40:24,382
Beyoncé is just
here, and she's out.
838
00:40:24,424 --> 00:40:25,925
But Tanner Adell lives here.
839
00:40:26,009 --> 00:40:29,262
Willie Jones, Rhiannon
Giddens live here.
840
00:40:29,346 --> 00:40:35,393
So she's absolutely changing
the lives of some of the people
841
00:40:35,435 --> 00:40:38,730
who already lived
in this world.
842
00:40:38,772 --> 00:40:43,401
[guitar playing]
843
00:40:43,485 --> 00:40:46,988
- When I look at my career
now, I'm more than blessed
844
00:40:47,072 --> 00:40:49,991
because I'm in my skin.
845
00:40:50,075 --> 00:40:51,743
It's going to get better.
846
00:40:51,785 --> 00:40:56,706
A whole lot better.
847
00:40:56,748 --> 00:41:01,044
It's gonna take love and
appreciation of all kinds
848
00:41:01,086 --> 00:41:02,504
and all colors of country.
849
00:41:02,545 --> 00:41:06,925
(SINGING) Yeah, and I've
been used to changing
850
00:41:06,966 --> 00:41:09,761
You can feel it in
the song I'm singing
851
00:41:09,803 --> 00:41:13,765
Between the laughter and tears
852
00:41:13,807 --> 00:41:19,646
All my life, I've
been shifting gears
853
00:41:19,729 --> 00:41:21,356
All my life--
854
00:41:21,439 --> 00:41:24,526
- I've just got invited to make
my debut at the Grand Ole Opry
855
00:41:24,609 --> 00:41:25,819
this summer.
856
00:41:25,902 --> 00:41:32,283
(SINGING) When I
close my eyes at night
857
00:41:32,325 --> 00:41:38,081
Then I awaken to light
858
00:41:38,123 --> 00:41:41,376
The money I made
859
00:41:41,459 --> 00:41:47,966
The Grand Ole Opry is a rite of
passage for a country artist.
860
00:41:48,008 --> 00:41:53,930
(SINGING) I want to live
861
00:41:53,972 --> 00:41:59,310
I want to live
862
00:41:59,394 --> 00:42:01,479
It is also an
opportunity to get
863
00:42:01,521 --> 00:42:05,275
in front of one of the largest
country audiences in the world.
864
00:42:05,316 --> 00:42:08,319
(SINGING) I'm gonna
drive in my car
865
00:42:08,403 --> 00:42:11,448
I'm gonna go to the store
866
00:42:11,489 --> 00:42:13,950
I'm gonna go for a run
867
00:42:13,992 --> 00:42:17,871
Then I'm gonna come
right back home
64438