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- In this video, I'm gonna
show you my five-step process
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for ranking number one in YouTube.
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I recently used this exact
method to rank in the top three
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in YouTube for the keyword SEO.
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I'm Brian Dean, the founder of Backlinko,
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the place where marketers
turn for high rankings
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and more traffic.
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And today, you're gonna learn
the five most influential
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video SEO ranking factors
to get your videos
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to the top of YouTube fast.
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Keep watching.
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A few years ago, my YouTube
channel was struggling.
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I consistently created high quality videos
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that provided a ton of value.
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But when I published my videos, crickets.
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(cricket sounds)
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Needless to say, I was frustrated.
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I knew that video was a powerful way
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to grow my online business,
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but I learned the hard
way that video only works
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if people actually watch your videos.
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And no, your mom watching
your videos doesn't count.
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Trust me.
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Hey mom, I just published
a new video on YouTube.
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Can you watch it for me?
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Thanks mom, you're the best.
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Flash forward to today and
my videos consistently get
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tens of thousands of views
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and hundreds of people
subscribe to my channel
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every single month.
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My secret?
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I learned everything I
could about video SEO.
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Unfortunately, most of the
advice that I initially read
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about ranking in YouTube didn't work.
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You know the advice I'm talking about.
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Put your keyword in
your video description.
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Put keywords in your video filename.
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Write 20 tags for every video.
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Sure this stuff can help,
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but it's not gonna rocket your video
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to the top of Google or YouTube.
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Why?
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Because everyone on YouTube
is doing the exact same thing.
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After trying all the
generic advice that I read
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and getting nowhere,
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I decided to run a bunch of experiments
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and that's when I learned
what really works.
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Specifically, I discovered YouTube's
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five most important ranking factors
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and these are ranking factors
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that very few people know about.
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Once I applied these ranking
factors to my videos,
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my rankings shot to the roof.
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I started ranking for
super competitive keywords
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like SEO, link building,
how to get traffic and more.
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And now it's time for me to share
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these five ranking factors with you
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and show you exactly how to use them
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to rank your videos in YouTube.
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Let's start with step number one
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which is to create and
publish long videos.
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You may have noticed that longer videos
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tend to perform better in YouTube.
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Why?
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Well, YouTube's most
important ranking factor
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is your video's total watch time.
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As you probably know, the more
of your video people watch,
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the better it tends to rank.
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That's called audience retention
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which is an important ranking factor.
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Even though audience
retention is important,
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it's not nearly as
important as your video's
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total watch time.
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That's because YouTube
wants to promote videos
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that keep people on YouTube
for a long period of time.
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So the more total minutes
people watch of your video,
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the more YouTube will wanna
rank it in the search results.
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For example, let's say
that you just published
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two different videos.
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Video one is two minutes long
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and video two is 10 minutes long.
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And let's say that each
video gets 1,000 views
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and the audience retention for both videos
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is exactly the same, 50%.
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That means that on average,
people watch half of your video.
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The total watch time
for the two-minute video
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would be 1,000 minutes.
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But for the longer video,
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that video's watch time
will be 5,000 minutes.
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That means that video number
two will have five times
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the watch time of video number one,
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which means that it'll likely
outrank video number one.
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That's the power of
publishing longer videos.
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In fact, my video that ranks
in the top three for SEO
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is nearly 10 minutes which
is significantly longer
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than most videos on YouTube.
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Because it's longer,
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my video accumulates more total watch time
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than my competitors.
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And I'm able to rank above videos
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with significantly more views than mine.
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Okay, let's move on to step number two
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which is to master the hook.
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As I said, longer videos
tend to rank better
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because they accumulate
more total watch time.
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But there's one big
problem with this approach.
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You have to keep someone's
attention on the internet.
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Fortunately, my experiments have taught me
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that if you can hook someone
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in the first 15 seconds of your video,
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you've hooked them for good.
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In fact, YouTube recommends that you focus
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on the first 15 seconds of your video
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to maximize watch time.
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The question is, how do you hook people
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in the first 15 seconds of your video?
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Start your video off with the PPP formula.
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The PPP stands for
Preview, Proof, Preview.
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Here's exactly how it works.
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First, preview what
your video is all about.
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When I first started creating videos,
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my intros would go on and on about
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why my video's topic was important
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and these long-winded intros
would make people click away.
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Today, I cut out the fluff
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and tell them exactly what to expect.
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For example, let's say
that your video outlines
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10 paleo diet tips.
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You wanna start off your video saying,
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"In this video, you're gonna learn
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"10 of my favorite paleo diet tips."
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That's it.
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Next, it's time for the proof.
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Here is proof that you can deliver.
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You can mention that
you've already accomplished
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what the viewer wants,
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that you have lots of
experience in your field
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or that you've researched
a ton about your topic.
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For example, you could say,
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"These are the same tips I used
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"to gain five pounds
of muscle in 60 days."
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Finally, hit them with the preview again.
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Here's where you reiterate
what your video is about.
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Now you obviously don't wanna just repeat
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what you said in the beginning.
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Instead, mention something
specific from your video.
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You can mention the number of tips,
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a detail from a case study
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or that you're gonna share
something completely new.
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This will make your viewers curious
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and want to keep watching.
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For example, you could say,
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"And today, you're gonna
learn about the so-called
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"healthy paleo diet food
that's actually bad for you."
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Next up, we have putting your
exact keyword in your title.
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There's no question
that Google and YouTube
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are getting smarter everyday,
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which means the days of
keyword stuff in your video
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to the top of YouTube are long gone.
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That said, Google and YouTube
both use your video's title
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to understand what your video is all about
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so make sure to include
your exact keyword once
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in your title, preferably in
the beginning of your title.
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For example, I created a
video that I wanted to rank
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for the keyword link building
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so I made sure to include my
exact keyword link building
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in the beginning of the title
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and that helped it rank in the top three
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for my target keyword.
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Okay, now it's time for
ranking factor number four
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which is to say your
keyword in your video.
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When I first got started with video SEO,
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I'd go back to old videos and
optimize them around keywords
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that I wanted to rank for
and it very rarely works.
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That's because Google and YouTube
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can now listen to your videos
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even without a transcript.
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For example, let's say
that just published a video
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about healthy desserts.
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Then a few weeks later,
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you realized that the
keyword healthy desserts
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is too competitive.
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So you go back and optimize
it around a different keyword
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like low carb desserts.
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Now this sounds smart,
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but it's something that doesn't
work as well as it used to.
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Why?
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Even though the keyword low carb desserts
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may be in your title,
description and tags,
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you never said that
keyword once in the video.
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YouTube knows this and it looks fishy.
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To YouTube, your video is
about healthy desserts,
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but all of your on-page metadata says
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it's about low carb desserts
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so they won't rank you for either keyword.
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That's why I always make sure to actually
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say my target keyword in every video.
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For example, in my video about SEO,
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I made sure to say the
word SEO a few times.
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Simple yet effective.
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Last up, we have user interaction signals.
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YouTube wants to see
that people are actually
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interacting with your video.
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The more people watch, like, subscribe
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and comment on your video,
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the higher your video will
rank in YouTube search results.
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Now the strategies that
I've showed you so far
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will help you naturally get more
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of these user interaction signals.
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But there are two simple tactics
that I use on every video
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to increase my video's
user interaction signals.
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First, I add an annotation
that asks people
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to like my video.
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After a lot of experimenting,
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I have found that this simple annotation
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significantly boosts the number of likes
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that my videos receive.
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At the end of my video,
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I also ask people to
subscribe and comment,
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which also increases
the amount of my videos'
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user interaction signals.
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I was originally gonna
end the video right here,
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but I decided to throw in
a quick bonus tip for you
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which is to optimize
for click-through rate.
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When someone searches
for something in YouTube,
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YouTube pays very close attention
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to what video they click on.
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For example, let's say
you rank number five
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for your target keyword.
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As you probably know,
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videos ranking number one through four
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get the vast majority of clicks.
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But for some reason,
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lots of people are clicking on your video
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in the search results.
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What do you think YouTube
will think about your video?
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That it's a great result for that keyword
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and they'll give your
video a rankings boost
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to make it easier for people to find.
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So how do you maximize
your click-through rate?
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Well, YouTube displays three
main pieces of information
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in the search results,
your title, your thumbnail
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and a snippet of your description.
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Here's how to quickly optimize all three
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for click-through rate.
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The key with your thumbnail
is simply that it stands out.
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That means that you wanna
create a custom thumbnail
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that looks different than the other videos
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that are on the first page.
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For example, my video has a
completely different design
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and color scheme than my competition.
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For your title, like I mentioned before,
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you wanna include your
target keyword once.
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Other than that, your goal with your title
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should be to maximize
your click-through rate.
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As you can see,
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my video title is emotionally compelling.
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I also include the current year
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so people know that the
content is still relevant.
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Finally, you wanna write
something compelling
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in the first few lines
of your description.
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Most people put a link to
their website or channel here
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00:09:53,798 --> 00:09:55,554
and it's a huge mistake.
264
00:09:55,554 --> 00:09:57,897
Nothing looks less enticing to click on
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00:09:57,897 --> 00:09:59,549
than a link to someone's website.
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00:09:59,549 --> 00:10:01,090
Instead, write a sentence or two
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00:10:01,090 --> 00:10:03,991
that includes your target
keyword in a compelling way.
268
00:10:03,991 --> 00:10:07,543
For example, in my SEO
video my first sentence is,
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00:10:07,543 --> 00:10:09,422
"If you wanna rank in Google today,
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00:10:09,422 --> 00:10:12,630
"there's a new SEO ranking
factor to pay attention to."
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00:10:12,630 --> 00:10:15,686
And this attention-grabbing
line gets more people
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to click on my result.
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If you liked this video,
274
00:10:17,894 --> 00:10:20,717
make sure to subscribe to my
YouTube channel right now.
275
00:10:20,717 --> 00:10:22,911
Just click on the subscribe
button right here.
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00:10:22,911 --> 00:10:25,652
Also, if you want exclusive
SEO and traffic techniques
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00:10:25,652 --> 00:10:27,654
that I only share with subscribers,
278
00:10:27,654 --> 00:10:30,812
head over to backlinko.com and
sign up for the newsletter.
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00:10:30,812 --> 00:10:31,645
It's free.
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00:10:31,645 --> 00:10:33,262
Now I wanna turn it over to you.
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00:10:33,262 --> 00:10:35,433
Which of the five ranking
signals from this video
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are you gonna try first?
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00:10:36,658 --> 00:10:38,728
Are you gonna try to create longer videos
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00:10:38,728 --> 00:10:41,022
or maybe you're gonna start
optimizing your videos
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00:10:41,022 --> 00:10:42,048
for click-through rate?
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00:10:42,048 --> 00:10:45,175
Let me know by leaving a
comment below right now.
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00:10:45,175 --> 00:10:47,288
Okay, the stage is yours.
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00:10:47,288 --> 00:10:49,020
All right, I'll do it for real this time.
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00:10:49,020 --> 00:10:50,821
Yeah, very, very slight.
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Do it like what up?
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I don't know.
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PPP.
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Your thumbnail.
21495
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