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These are the user uploaded subtitles that are being translated: 1 00:00:38,840 --> 00:00:40,374 Food. 2 00:00:40,407 --> 00:00:43,277 It's a set of relationships. 3 00:00:44,779 --> 00:00:47,515 It connects you to the farmer who grew it. 4 00:00:47,549 --> 00:00:50,652 It connects you to the animals or the plants. 5 00:00:50,685 --> 00:00:53,186 It connects you to the soil. 6 00:00:53,220 --> 00:00:56,123 It connects you to the workers who prepared it. 7 00:00:56,156 --> 00:00:58,726 So there's a lot at stake when you sit down to eat. 8 00:00:59,727 --> 00:01:01,563 Over the last two decades, 9 00:01:01,596 --> 00:01:03,598 thanks to some books and movies, 10 00:01:03,631 --> 00:01:05,198 like the first "Food Inc.," 11 00:01:05,232 --> 00:01:08,168 something called the Food Movement got started. 12 00:01:08,201 --> 00:01:10,738 People became keenly interested 13 00:01:10,772 --> 00:01:13,708 in where their food comes from, how is it produced. 14 00:01:16,209 --> 00:01:19,814 Today, farmers markets are everywhere. 15 00:01:19,847 --> 00:01:23,585 And even in the supermarket you can buy organic food, 16 00:01:23,618 --> 00:01:26,486 grass-fed, GMO-free. 17 00:01:27,254 --> 00:01:29,156 So, we thought we could create a food system 18 00:01:29,189 --> 00:01:31,559 aligned with our values. 19 00:01:33,795 --> 00:01:37,565 But the food industry is dominated by a small handful 20 00:01:37,599 --> 00:01:42,302 of very large and very powerful companies. 21 00:01:44,639 --> 00:01:49,376 In normal times, the power of the food industry, 22 00:01:49,409 --> 00:01:51,311 of the monopolies that dominate it, 23 00:01:51,345 --> 00:01:53,748 is invisible to most of us. 24 00:01:53,781 --> 00:01:56,483 But when the pandemic hit, 25 00:01:56,517 --> 00:01:58,485 the curtain was peeled back... 26 00:02:00,220 --> 00:02:03,423 ...and you began to see that this highly efficient, 27 00:02:03,457 --> 00:02:07,762 consolidated food system is a very brittle system. 28 00:02:09,363 --> 00:02:12,432 There were whole crops being buried, 29 00:02:12,466 --> 00:02:16,269 hogs being euthanized 'cause they couldn't be processed. 30 00:02:16,303 --> 00:02:20,508 Farmers disposing a flood of milk. 31 00:02:20,541 --> 00:02:24,812 At the same time there were shortages in the supermarket 32 00:02:24,846 --> 00:02:26,581 and then people were lining up for miles 33 00:02:26,614 --> 00:02:28,916 because they were hungry. 34 00:02:30,283 --> 00:02:33,453 So this consolidated food system 35 00:02:33,487 --> 00:02:36,924 could not adapt to the changes coming so fast. 36 00:02:38,960 --> 00:02:43,564 We have built a system that depends on predictability 37 00:02:43,598 --> 00:02:45,600 and the one thing we can't count on, 38 00:02:45,633 --> 00:02:47,167 is predictability anymore. 39 00:02:49,737 --> 00:02:53,440 We need a system that is more resilient 40 00:02:53,473 --> 00:02:55,208 than the one we have. 41 00:02:57,277 --> 00:03:00,447 You know, we really thought we could change the food system 42 00:03:00,480 --> 00:03:03,216 one bite at a time. 43 00:03:03,250 --> 00:03:05,653 And as important as that is, 44 00:03:05,687 --> 00:03:09,189 it's not enough, there's more we have to do. 45 00:05:10,545 --> 00:05:12,513 I have been 46 00:05:12,547 --> 00:05:14,715 working in the fields since I was a kid 47 00:05:14,749 --> 00:05:16,951 harvesting different crops. 48 00:05:20,521 --> 00:05:24,525 I heard about Immokalee back in Mexico. 49 00:05:27,028 --> 00:05:30,097 People were talking about if you go to Immokalee 50 00:05:30,131 --> 00:05:33,935 you are going to earn $70 a day. 51 00:05:33,968 --> 00:05:37,805 And that was just a flat-out lie 52 00:05:37,839 --> 00:05:41,576 of recruiters trying to, uh, just bring people, 53 00:05:41,609 --> 00:05:44,545 uh, with those, uh, false pretenses. 54 00:05:46,581 --> 00:05:50,551 Working in the fields, it's mainly Latino workers 55 00:05:50,585 --> 00:05:52,653 and Haitian workers. 56 00:05:54,655 --> 00:05:57,959 The industry wants immigrant workers 57 00:05:57,992 --> 00:06:03,030 because they feel that they can take advantage of us. 58 00:06:06,968 --> 00:06:08,803 If you eat fresh fruits 59 00:06:08,836 --> 00:06:11,873 and vegetables, you're connected to immigrants 60 00:06:11,906 --> 00:06:16,611 who are being paid poor wages and being mistreated. 61 00:06:17,945 --> 00:06:21,414 My whole entry into the world of food and food systems 62 00:06:21,448 --> 00:06:23,584 was in trying to understand how 63 00:06:23,618 --> 00:06:26,554 in the 20th and the 21st century, 64 00:06:26,587 --> 00:06:28,856 we could be abusing and exploiting 65 00:06:28,890 --> 00:06:30,992 the poorest workers in the United States 66 00:06:31,025 --> 00:06:34,829 who are responsible for the healthiest foods that we eat. 67 00:06:36,631 --> 00:06:39,100 In Immokalee, at the height of the pandemic, 68 00:06:39,133 --> 00:06:41,434 state government did absolutely nothing 69 00:06:41,468 --> 00:06:43,137 to protect these workers. 70 00:06:43,170 --> 00:06:45,740 In fact, the state government in Florida 71 00:06:45,773 --> 00:06:48,709 even prevented contact tracing 72 00:06:48,743 --> 00:06:50,211 because if they found people who had COVID, 73 00:06:50,244 --> 00:06:53,614 they'd have to remove them from the workforce. 74 00:06:55,850 --> 00:06:59,553 The idea was, let's not know who's sick 75 00:06:59,587 --> 00:07:02,056 and get as much harvested as possible. 76 00:07:04,191 --> 00:07:06,627 You know we're feeding the country, 77 00:07:06,661 --> 00:07:08,829 so our work is essential 78 00:07:08,863 --> 00:07:13,034 but we as people, we're treated as disposable. 79 00:07:27,848 --> 00:07:30,017 Iowa's always recognized 80 00:07:30,051 --> 00:07:31,118 as a flyover state. 81 00:07:33,554 --> 00:07:35,690 Those of us that live here 82 00:07:35,723 --> 00:07:37,658 understand that there's security in that. 83 00:07:49,603 --> 00:07:51,072 Good morning. 84 00:07:51,105 --> 00:07:53,641 I can take that country omelet on for you. 85 00:07:53,674 --> 00:07:55,176 How are you guys? 86 00:07:55,209 --> 00:07:58,679 It's my job to protect 135,000 citizens 87 00:07:58,713 --> 00:08:00,281 in Black Hawk County. 88 00:08:00,314 --> 00:08:01,749 We very much appreciate your support for the college... 89 00:08:01,782 --> 00:08:03,184 You bet. 90 00:08:03,217 --> 00:08:05,152 There's hardworking, blue-collar, 91 00:08:05,186 --> 00:08:06,821 good, honest, 92 00:08:06,854 --> 00:08:08,923 salt-of-the-earth-type people here. 93 00:08:08,956 --> 00:08:11,592 Here we go, ham and cheese omelet. 94 00:08:11,625 --> 00:08:12,960 -Thank you. -Any hot sauce for you? 95 00:08:12,994 --> 00:08:14,595 -No, this is great. -All right. 96 00:08:14,628 --> 00:08:15,963 -Appreciate it, thank you. -Enjoy. 97 00:08:17,732 --> 00:08:19,266 At the beginning of the pandemic, 98 00:08:19,300 --> 00:08:23,170 we were fearful what we were gonna face. 99 00:08:23,204 --> 00:08:25,706 And all of a sudden, we had people 100 00:08:25,740 --> 00:08:27,908 testing positive in our clinics here. 101 00:08:30,211 --> 00:08:33,581 Almost all of our contact tracing pointed back 102 00:08:33,614 --> 00:08:35,716 to the Tyson meatpacking plant. 103 00:08:41,355 --> 00:08:43,657 So this is the Tyson plant. 104 00:08:47,294 --> 00:08:50,831 Tyson's is one of the larger employers here. 105 00:08:50,865 --> 00:08:53,267 They bring income and they provide jobs. 106 00:08:53,300 --> 00:08:55,669 You don't want to alienate them. 107 00:08:56,470 --> 00:08:59,340 But our disease surveillance officer, 108 00:08:59,373 --> 00:09:01,175 public health director 109 00:09:01,208 --> 00:09:04,011 and myself went into that plant. 110 00:09:10,351 --> 00:09:12,853 We saw people working elbow to elbow, 111 00:09:12,887 --> 00:09:14,822 and reaching over the top of each other. 112 00:09:14,855 --> 00:09:16,724 And no masks, no regulation, 113 00:09:16,757 --> 00:09:20,294 no... no real concerted policy on how to protect each other. 114 00:09:20,327 --> 00:09:22,263 And then we're hearing from people that, you know, 115 00:09:22,296 --> 00:09:24,365 they're-they're stepping back off the line, 116 00:09:24,398 --> 00:09:27,168 puking on the floor, going right back to work. 117 00:09:27,201 --> 00:09:29,603 We walked out of there, all of us, just going, 118 00:09:29,637 --> 00:09:31,038 "Oh, my God, this is horrible. 119 00:09:31,072 --> 00:09:34,108 We are, we are in so much trouble." 120 00:09:35,910 --> 00:09:39,680 By the end of the month, they had 1,300 positives 121 00:09:39,713 --> 00:09:41,715 out of 2,500 employees. 122 00:09:43,717 --> 00:09:45,920 And then it started to seep out of the plant 123 00:09:45,953 --> 00:09:48,322 into our community. 124 00:09:48,355 --> 00:09:50,624 You know, we had exponential increases 125 00:09:50,658 --> 00:09:53,627 in the numbers of deaths, um, by day. 126 00:09:53,661 --> 00:09:56,030 Not by week, not by month, but by day. 127 00:09:57,431 --> 00:10:01,035 We wanted the ten-to-14-day shutdown of the plant, 128 00:10:01,068 --> 00:10:04,305 but Tyson made it very clear to us 129 00:10:04,338 --> 00:10:06,640 that it just wasn't going to happen. 130 00:10:07,808 --> 00:10:09,777 The meatpacking industry was worried 131 00:10:09,810 --> 00:10:12,213 that local public authorities were going to shut down 132 00:10:12,246 --> 00:10:13,881 their slaughterhouses. 133 00:10:13,914 --> 00:10:17,118 So John Tyson wrote a letter that was published 134 00:10:17,151 --> 00:10:19,787 in newspapers across the United States 135 00:10:19,820 --> 00:10:24,425 raising a fear that we might start running out of meat. 136 00:10:24,458 --> 00:10:27,795 And then the meatpacking companies went to the president 137 00:10:27,828 --> 00:10:31,065 to keep their slaughterhouses open. 138 00:10:31,098 --> 00:10:32,099 -We're working with Tyson... -Should we 139 00:10:32,133 --> 00:10:33,868 -ban exports? -We are. 140 00:10:33,901 --> 00:10:35,903 We're gonna sign an executive order today I believe. 141 00:10:35,936 --> 00:10:38,038 Two days after the Tyson letter, 142 00:10:38,072 --> 00:10:40,674 the Trump administration issued an order 143 00:10:40,708 --> 00:10:43,010 under the Defense Production Act 144 00:10:43,043 --> 00:10:45,980 to ensure that the plants would keep running. 145 00:10:46,747 --> 00:10:49,683 So the industry got the president of the United States 146 00:10:49,717 --> 00:10:51,685 to do exactly what it wanted. 147 00:10:51,719 --> 00:10:55,156 It even helped write the executive order that he issued. 148 00:10:56,157 --> 00:11:00,794 It's a total perversion of the Defense Production Act 149 00:11:00,828 --> 00:11:04,732 to use it to allow a company to do what it wants to do. 150 00:11:04,765 --> 00:11:08,002 The whole point of the act is to force companies to do things 151 00:11:08,035 --> 00:11:12,206 they might not want to do, to serve the American public. 152 00:11:16,010 --> 00:11:17,745 Tyson says that they were doing this 153 00:11:17,778 --> 00:11:20,981 to feed America, but we know that a lot of their meat 154 00:11:21,015 --> 00:11:22,783 goes to China and overseas. 155 00:11:23,585 --> 00:11:27,188 We also know that Tyson had a banner year. 156 00:11:28,155 --> 00:11:30,224 That's blood money. 157 00:11:32,226 --> 00:11:34,929 They didn't care about our citizens 158 00:11:34,962 --> 00:11:39,800 and way too many people paid the price for that. 159 00:11:58,953 --> 00:12:02,890 I am Agriculture USA, 160 00:12:02,923 --> 00:12:04,758 born in freedom. 161 00:12:04,792 --> 00:12:08,896 I have become the greatest provider in all history. 162 00:12:08,929 --> 00:12:11,533 I'm the spirit of progress. 163 00:12:11,566 --> 00:12:13,968 I'm a way of life, 164 00:12:14,001 --> 00:12:15,436 the American way. 165 00:12:17,838 --> 00:12:19,507 During the Cold War, 166 00:12:19,541 --> 00:12:23,110 we talked about why our system was so much superior 167 00:12:23,143 --> 00:12:25,045 to that of the Soviet Union. 168 00:12:27,881 --> 00:12:31,051 And it was the free market that was supposedly responsible 169 00:12:31,085 --> 00:12:33,521 for the greatness of this country. 170 00:12:34,989 --> 00:12:38,058 The 1950s into the early 1960s 171 00:12:38,092 --> 00:12:43,030 was a period of rising wages for American workers. 172 00:12:43,063 --> 00:12:46,433 It's the greatest period of the growth of the middle class 173 00:12:46,467 --> 00:12:48,869 in American history. 174 00:12:48,902 --> 00:12:53,374 And those things are connected to having real competition 175 00:12:53,407 --> 00:12:55,843 and strict antitrust enforcement. 176 00:12:57,612 --> 00:13:01,448 The basic idea behind antitrust policy 177 00:13:01,482 --> 00:13:06,153 is that no one company, that no two companies 178 00:13:06,186 --> 00:13:09,356 should dominate an entire sector of our economy. 179 00:13:10,424 --> 00:13:14,529 There was strict antitrust enforcement for decades 180 00:13:14,562 --> 00:13:17,965 under both Democratic and Republican administrations. 181 00:13:18,767 --> 00:13:23,904 In the 1940s, there was an antitrust suit against A&P. 182 00:13:23,937 --> 00:13:28,175 Their 14% of the market for groceries 183 00:13:28,208 --> 00:13:31,513 was considered a threat to competition. 184 00:13:32,913 --> 00:13:35,449 But one of the big monopolies 185 00:13:35,482 --> 00:13:39,320 that endured was AT&T. 186 00:13:39,353 --> 00:13:41,488 It was argued that we couldn't break it up 187 00:13:41,523 --> 00:13:44,958 because we needed one company to control 188 00:13:44,992 --> 00:13:46,860 all the phone lines. 189 00:13:46,894 --> 00:13:49,564 Uh, the country, in the long run, will be sorry, 190 00:13:49,597 --> 00:13:51,198 and I find it difficult to believe that things 191 00:13:51,231 --> 00:13:53,867 will work as well, uh, in the, in the future 192 00:13:53,901 --> 00:13:55,436 as they have worked in the past. 193 00:13:55,469 --> 00:13:58,405 But then AT&T was broken up, 194 00:13:58,439 --> 00:14:00,642 and pretty soon, there were huge reductions 195 00:14:00,675 --> 00:14:03,877 in the cost of making a long-distance call. 196 00:14:03,911 --> 00:14:06,146 That opened the way for cellular phones, 197 00:14:06,180 --> 00:14:11,452 modems, and the whole Internet economy we have today. 198 00:14:11,485 --> 00:14:14,321 So, breaking up monopolies 199 00:14:14,355 --> 00:14:18,325 is directly linked to creating innovation. 200 00:14:19,393 --> 00:14:22,630 Around 1980, antitrust enforcement 201 00:14:22,664 --> 00:14:25,032 was greatly reduced. 202 00:14:25,065 --> 00:14:28,402 It was argued that if prices were low, 203 00:14:28,435 --> 00:14:30,505 then it didn't matter how much control 204 00:14:30,538 --> 00:14:34,542 over a market one company had. 205 00:14:36,711 --> 00:14:40,615 Those views came to be government policy. 206 00:14:40,648 --> 00:14:43,984 Corporations began to buy up their competitors. 207 00:14:44,017 --> 00:14:47,689 And they got bigger and bigger and bigger. 208 00:14:47,722 --> 00:14:50,357 Back then, the four largest beef companies 209 00:14:50,391 --> 00:14:54,161 controlled only 25% of the market. 210 00:14:54,194 --> 00:14:56,631 Today, the four largest beef companies 211 00:14:56,664 --> 00:15:00,100 control 85% of the market. 212 00:15:00,134 --> 00:15:04,972 Three companies control 83% of the cold cereal market. 213 00:15:05,005 --> 00:15:07,441 Two companies control 70% 214 00:15:07,474 --> 00:15:10,177 of the carbonated soft drink market. 215 00:15:10,210 --> 00:15:16,016 Two companies control 80% of the baby formula market. 216 00:15:16,049 --> 00:15:18,452 Why do companies buy up their competitors? 217 00:15:18,485 --> 00:15:21,121 It's because they don't want to compete. 218 00:15:21,155 --> 00:15:23,457 And when they don't have to compete, 219 00:15:23,490 --> 00:15:26,026 consumers have to pay more, 220 00:15:26,059 --> 00:15:28,462 farmers and ranchers get paid less, 221 00:15:28,495 --> 00:15:31,131 and the difference goes to those corporations 222 00:15:31,165 --> 00:15:34,001 as higher profits. 223 00:15:34,034 --> 00:15:35,670 But that's not the only problem. 224 00:15:35,703 --> 00:15:41,008 A highly consolidated market becomes a fragile market. 225 00:15:42,510 --> 00:15:44,178 In 2022, 226 00:15:44,211 --> 00:15:46,714 when Abbott had to shut down a single factory, 227 00:15:46,748 --> 00:15:49,416 43% of the nation's baby formula 228 00:15:49,450 --> 00:15:51,985 was suddenly off the shelves, 229 00:15:52,019 --> 00:15:54,722 and mothers had to start scrambling 230 00:15:54,756 --> 00:15:57,625 to find food for infants. 231 00:15:57,659 --> 00:16:00,360 There is no formula within, like, 232 00:16:00,394 --> 00:16:02,496 three hours of where we live. 233 00:16:02,530 --> 00:16:05,065 I haven't been able to find formula for, like, a month. 234 00:16:05,098 --> 00:16:06,734 I've been going to stores, like, 235 00:16:06,768 --> 00:16:09,236 almost every day, every other day. 236 00:16:09,269 --> 00:16:10,772 What are our options here? 237 00:16:10,805 --> 00:16:13,173 What do y'all want people to do, 238 00:16:13,207 --> 00:16:15,409 'cause I don't know about y'all... 239 00:16:17,612 --> 00:16:20,247 ...but this is scary. 240 00:16:20,280 --> 00:16:23,551 When you have monopoly power over baby formula, 241 00:16:23,585 --> 00:16:27,254 and one company has a problem at one factory, 242 00:16:27,287 --> 00:16:30,625 suddenly, some infants don't get to eat. 243 00:16:39,266 --> 00:16:41,301 Wisconsin is the dairy state. 244 00:16:41,335 --> 00:16:43,437 It's not an accident. 245 00:16:43,470 --> 00:16:46,273 It makes sense that we're producing dairy here. 246 00:16:46,306 --> 00:16:49,476 We have good access to water. 247 00:16:49,511 --> 00:16:52,279 We have good growing seasons. 248 00:16:53,781 --> 00:16:56,450 So, this is a really great place 249 00:16:56,483 --> 00:17:00,320 to have animals and produce milk. 250 00:17:00,354 --> 00:17:03,290 Hello, there, ladies. 251 00:17:03,323 --> 00:17:05,793 Dairy is really in the blood 252 00:17:05,827 --> 00:17:11,265 of Wisconsin farmers, but it's crushing us right now. 253 00:17:12,432 --> 00:17:15,068 We've just had continually low prices 254 00:17:15,102 --> 00:17:17,371 paid to us for our milk. 255 00:17:19,741 --> 00:17:22,610 We are considered a medium-sized farm 256 00:17:22,644 --> 00:17:24,679 by Wisconsin standards. 257 00:17:27,314 --> 00:17:29,383 When I married my husband in 2007, 258 00:17:29,416 --> 00:17:33,588 we were only milking 250 cows, and now we're at 450. 259 00:17:33,621 --> 00:17:37,391 And that's because we're just trying to run faster 260 00:17:37,424 --> 00:17:40,160 to keep our head above water. 261 00:17:41,328 --> 00:17:44,398 Farmers are overproducing, 262 00:17:44,431 --> 00:17:47,334 which is leading to a lower price. 263 00:17:47,367 --> 00:17:49,169 And what people do, 264 00:17:49,202 --> 00:17:50,672 and what the bank tells me to do, 265 00:17:50,705 --> 00:17:54,341 is to just keep trying to produce more. 266 00:17:55,877 --> 00:17:58,278 We kind of create a vicious cycle, 267 00:17:58,312 --> 00:18:00,582 because then we're producing more and more 268 00:18:00,615 --> 00:18:02,282 and then the price is going down 269 00:18:02,316 --> 00:18:05,485 and then we're producing more to try to stay afloat. 270 00:18:05,520 --> 00:18:08,188 It's really a disaster. 271 00:18:11,291 --> 00:18:15,495 Well, I think that we're huge, at 450 cows, 272 00:18:15,530 --> 00:18:17,230 and then we're trying to compete 273 00:18:17,264 --> 00:18:19,734 with these thousand-cow dairies. 274 00:18:19,767 --> 00:18:22,804 And they're looking at the 5,000 cow dairies 275 00:18:22,837 --> 00:18:25,305 and then the 5,000-cow dairy 276 00:18:25,339 --> 00:18:28,141 is trying to compete with the 10,000. 277 00:18:28,175 --> 00:18:30,578 And now you hear about 20,000-cow dairies, 278 00:18:30,612 --> 00:18:32,212 30,000-cow dairies. 279 00:18:32,245 --> 00:18:33,781 Where does it stop? 280 00:18:36,551 --> 00:18:40,688 Now there are fewer and fewer processers 281 00:18:40,722 --> 00:18:44,424 because they've all merged with each other. 282 00:18:45,827 --> 00:18:49,530 So it used to be that if I didn't like the price, 283 00:18:49,564 --> 00:18:54,401 I could find other processers to buy my milk. 284 00:18:54,434 --> 00:18:57,538 But now, because of consolidation, 285 00:18:57,572 --> 00:19:01,776 I can't move my milk to another place with a better price. 286 00:19:05,847 --> 00:19:12,520 We've lost half of our dairy farms in Wisconsin since 2007. 287 00:19:12,553 --> 00:19:16,323 Lots of people going bankrupt. 288 00:19:16,356 --> 00:19:20,795 The corporate control pushing folks like us 289 00:19:20,828 --> 00:19:24,164 to just throw up their hands and say, "I'm done." 290 00:19:28,335 --> 00:19:30,571 The food system is often at war 291 00:19:30,605 --> 00:19:32,740 with nature. 292 00:19:32,774 --> 00:19:34,542 And one of the great examples 293 00:19:34,575 --> 00:19:36,443 is when you watch the dairy industry 294 00:19:36,476 --> 00:19:41,883 move from wet, grassy places like Wisconsin and Vermont 295 00:19:41,916 --> 00:19:45,485 to deserts like California and Arizona. 296 00:19:45,520 --> 00:19:48,723 How could this possibly make sense? 297 00:19:48,756 --> 00:19:51,324 Well, as dairies get bigger, 298 00:19:51,358 --> 00:19:54,662 they move to places where there are very few regulations, 299 00:19:54,696 --> 00:19:57,799 where land is cheap and you can grow crops 300 00:19:57,832 --> 00:20:01,636 to feed your cattle all year round. 301 00:20:01,669 --> 00:20:04,605 But the environmental cost to this is insane. 302 00:20:04,639 --> 00:20:07,508 The rain will oblige you in Wisconsin 303 00:20:07,542 --> 00:20:09,744 and grow the grass for you. 304 00:20:10,745 --> 00:20:12,580 But in the desert, 305 00:20:12,613 --> 00:20:16,651 this is water that must be pumped deep out of the aquifers 306 00:20:16,684 --> 00:20:20,822 to irrigate the crops and hydrate the cattle. 307 00:20:20,855 --> 00:20:24,257 These mega-dairies are rapidly draining the water table 308 00:20:24,291 --> 00:20:26,527 in the Colorado River 309 00:20:26,561 --> 00:20:28,029 and leaving neighboring communities 310 00:20:28,062 --> 00:20:30,330 without drinking water. 311 00:20:31,331 --> 00:20:32,867 So the logic of capitalism 312 00:20:32,900 --> 00:20:35,703 and the logic of nature are at war. 313 00:20:35,737 --> 00:20:40,541 It's a classic example of profits over sustainability. 314 00:20:53,821 --> 00:20:55,656 My great-great-grandfather, 315 00:20:55,690 --> 00:20:58,926 he settled here in 1894. 316 00:21:00,728 --> 00:21:06,299 My dad came in 1975 and farmed for the next 40 years. 317 00:21:07,535 --> 00:21:10,571 And then, uh, I took over the operation. 318 00:21:11,606 --> 00:21:13,473 Things have really changed, 319 00:21:13,508 --> 00:21:15,977 just from my father's time to mine. 320 00:21:17,945 --> 00:21:21,314 In Iowa, we used to grow a multitude of crops. 321 00:21:21,348 --> 00:21:24,018 You know, 100 years ago, we used to have apple orchards, 322 00:21:24,051 --> 00:21:26,754 and every farm had livestock. 323 00:21:26,788 --> 00:21:28,455 But when you drive across Iowa now, 324 00:21:28,488 --> 00:21:30,691 you see nothing but commodity crops: 325 00:21:30,725 --> 00:21:32,960 corn and soybeans, 326 00:21:32,994 --> 00:21:37,397 because those are the crops the government subsidizes. 327 00:21:37,430 --> 00:21:39,867 And that's why, that's why farmers do what they do, 328 00:21:39,901 --> 00:21:42,402 is they follow the policy, because they're in business 329 00:21:42,435 --> 00:21:44,739 to make money just like everyone else. 330 00:21:45,540 --> 00:21:48,743 But the thing that is not factored into that 331 00:21:48,776 --> 00:21:51,913 is what is the result to the land? 332 00:21:52,914 --> 00:21:54,715 Our best resource here in Iowa 333 00:21:54,749 --> 00:21:56,784 is the richest soil in the world. 334 00:21:57,585 --> 00:22:00,487 But because of the intensive farming that we've done, 335 00:22:00,521 --> 00:22:03,423 half of our topsoil is already gone. 336 00:22:03,456 --> 00:22:06,060 We're losing soil faster than we're making it. 337 00:22:06,861 --> 00:22:09,496 And I get reminded of this every year 338 00:22:09,530 --> 00:22:13,466 as I'm farming next to the fence lines. 339 00:22:13,500 --> 00:22:15,036 And you can see a drop-off 340 00:22:15,069 --> 00:22:17,104 between the fence line and your field level, 341 00:22:17,138 --> 00:22:20,708 and that tells you exactly how much soil you've lost. 342 00:22:23,711 --> 00:22:26,914 I-I think any Iowa farm boy growing up 343 00:22:26,948 --> 00:22:29,617 wants to farm full-time. 344 00:22:29,650 --> 00:22:31,752 But I farm about 300 acres, 345 00:22:31,786 --> 00:22:36,757 and 300 acres is not enough to feed a family comfortably. 346 00:22:36,791 --> 00:22:40,427 So I work off the farm, as do a lot of folks. 347 00:22:40,460 --> 00:22:42,429 How's, uh, a load of seeds sound here, 348 00:22:42,462 --> 00:22:43,598 uh, later this morning? 349 00:22:43,631 --> 00:22:45,066 Stop by and, uh, drop that off... 350 00:22:45,099 --> 00:22:48,135 I sell seed and I sell farm inputs, 351 00:22:48,169 --> 00:22:50,905 chemicals to help eliminate pests and weeds. 352 00:22:52,439 --> 00:22:54,141 So let's look at this field here. 353 00:22:54,175 --> 00:22:55,643 You got a lot of potential value... 354 00:22:55,676 --> 00:22:56,777 I make recommendations 355 00:22:56,811 --> 00:22:59,180 to use synthetic fertilizers 356 00:22:59,213 --> 00:23:01,983 to get the highest return off of their land. 357 00:23:04,652 --> 00:23:06,854 So, I make my living from what a lot of people 358 00:23:06,888 --> 00:23:09,156 would call the industrialized food system. 359 00:23:12,526 --> 00:23:17,064 However, I have big concerns about the future. 360 00:23:21,869 --> 00:23:24,872 -That's 40 bags. -Okay. 361 00:23:24,906 --> 00:23:26,741 If we stay on this path 362 00:23:26,774 --> 00:23:29,911 where we continue to subsidize commodity crops, 363 00:23:29,944 --> 00:23:31,879 that's not good for the long-term 364 00:23:31,913 --> 00:23:34,649 of our farming communities, our soils, our water quality. 365 00:23:36,884 --> 00:23:41,122 So, I'm trying to come up with a whole new system 366 00:23:41,155 --> 00:23:43,658 so farmers like myself can grow things in a way 367 00:23:43,691 --> 00:23:45,993 that changes the rules of the game. 368 00:23:57,705 --> 00:23:59,006 -Hi. -Senator, how are you? 369 00:23:59,040 --> 00:24:00,074 -I'm very good. -Nice to meet you. 370 00:24:00,107 --> 00:24:01,242 Nice to meet you as well. 371 00:24:01,275 --> 00:24:02,810 Farmer Steve, I'm farming. 372 00:24:02,843 --> 00:24:04,477 Uh, all right. All right. 373 00:24:04,512 --> 00:24:05,913 -Cory. -We're thrilled 374 00:24:05,947 --> 00:24:08,215 to be able to have Senator Cory Booker, 375 00:24:08,249 --> 00:24:10,017 appointed earlier this year 376 00:24:10,051 --> 00:24:11,185 to the Senate Agriculture Committee. 377 00:24:15,690 --> 00:24:17,158 You have no idea how exciting it is for me 378 00:24:17,191 --> 00:24:19,226 to be standing here in a field in my own state. 379 00:24:19,260 --> 00:24:24,065 It was 15 years ago this month that I was elected 380 00:24:24,098 --> 00:24:27,735 to be mayor of New Jersey's largest city. 381 00:24:27,768 --> 00:24:29,870 If you would have told me 15 years ago 382 00:24:29,904 --> 00:24:34,642 that I would use every point of leverage I had in the Senate 383 00:24:34,675 --> 00:24:38,012 to become, uh, a member of the Ag Committee, 384 00:24:38,045 --> 00:24:39,914 I would have not believed you. 385 00:24:39,947 --> 00:24:42,516 I want you to know I am so excited to have 386 00:24:42,550 --> 00:24:45,219 the top of my agenda right now, 387 00:24:45,252 --> 00:24:48,956 uh, dealing with, uh, America's food system, 388 00:24:48,990 --> 00:24:50,958 which is savagely broken. 389 00:24:50,992 --> 00:24:52,860 I-I come at this 390 00:24:52,893 --> 00:24:54,628 through lived experience. 391 00:24:54,662 --> 00:24:58,065 I watched what our food systems 392 00:24:58,099 --> 00:25:02,103 were doing to my family members and to my community. 393 00:25:03,871 --> 00:25:06,140 Being on the ground as a local leader, 394 00:25:06,173 --> 00:25:08,242 I started seeing that the systems within Newark 395 00:25:08,275 --> 00:25:10,978 were really failing kids, families 396 00:25:11,012 --> 00:25:14,281 where they didn't have access to healthy foods. 397 00:25:15,950 --> 00:25:19,020 These foods were being pushed in a way 398 00:25:19,053 --> 00:25:23,724 that seemed, to me, to prey upon low-income people. 399 00:25:25,159 --> 00:25:28,029 They need the cheapest food possible, 400 00:25:28,062 --> 00:25:31,032 but they're living in the middle of a food desert, 401 00:25:31,065 --> 00:25:34,535 where a Twinkie product is cheaper than an apple. 402 00:25:36,070 --> 00:25:38,973 African American kids, in the last decade alone, 403 00:25:39,006 --> 00:25:42,076 have seen their diabetes rates double. 404 00:25:43,344 --> 00:25:45,980 So it just made me want to drastically change 405 00:25:46,013 --> 00:25:48,749 the food systems for, then, my community, 406 00:25:48,783 --> 00:25:51,252 but now, of fixing the broken food systems 407 00:25:51,285 --> 00:25:55,022 in the United States and globally. 408 00:26:02,229 --> 00:26:04,365 This part of Montana 409 00:26:04,398 --> 00:26:07,835 is a place where buffalo had a hard time surviving. 410 00:26:07,868 --> 00:26:10,237 But you can actually raise a hell of a crop here. 411 00:26:13,340 --> 00:26:16,677 In fact, I was supposed to finish seeding my peas today, 412 00:26:16,710 --> 00:26:20,081 but as you can tell, best-laid plans. 413 00:26:20,114 --> 00:26:23,050 Things don't tend to work when it gets cold, 414 00:26:23,084 --> 00:26:25,820 including me. 415 00:26:28,255 --> 00:26:30,257 I never felt appreciated as a farmer. 416 00:26:30,291 --> 00:26:34,161 I raise food, but food is treated like a commodity, 417 00:26:34,195 --> 00:26:37,164 it wasn't treated like something you'd eat. 418 00:26:38,199 --> 00:26:40,034 And I said to my wife, 419 00:26:40,067 --> 00:26:42,937 "If we don't do something to improve our profit margin, 420 00:26:42,970 --> 00:26:46,407 w-we're gonna be selling out just like everybody else." 421 00:26:46,440 --> 00:26:50,711 I would say there's about 150 bushel in the truck. 422 00:26:50,744 --> 00:26:53,814 In the late '80s, we converted to organics... 423 00:26:54,615 --> 00:26:58,285 ...and we raised durum for organic noodles. 424 00:26:58,319 --> 00:27:00,821 It was the first time since we'd been farming 425 00:27:00,855 --> 00:27:03,023 that I actually felt like I was doing something 426 00:27:03,057 --> 00:27:06,660 that people appreciated, that people wanted. 427 00:27:11,732 --> 00:27:14,368 But now, we're seeing an all-out attack 428 00:27:14,401 --> 00:27:16,370 on family farm agriculture. 429 00:27:19,106 --> 00:27:21,375 The corporate business model 430 00:27:21,408 --> 00:27:24,745 is killing rural America, it's killing it. 431 00:27:25,580 --> 00:27:27,414 And that's not the way it should be. 432 00:27:27,448 --> 00:27:31,385 There needs to be people living out here producing food. 433 00:27:34,054 --> 00:27:35,923 But as far as changing things, 434 00:27:35,956 --> 00:27:37,825 there's really only one place you can do that, 435 00:27:37,858 --> 00:27:39,760 and that's Washington, D.C. 436 00:27:43,497 --> 00:27:47,168 We've seen a mass exodus off the land. 437 00:27:48,202 --> 00:27:51,172 In my small town, as an example, 438 00:27:51,205 --> 00:27:53,007 when I graduated from high school, 439 00:27:53,040 --> 00:27:55,409 there was a thousand people in that town, 440 00:27:55,442 --> 00:27:57,378 now there's about 600. 441 00:27:57,411 --> 00:28:01,248 There were two hardware stores, now there are none. 442 00:28:01,282 --> 00:28:05,719 There were three grocery stores, now there's one. 443 00:28:05,753 --> 00:28:08,889 And maybe the most distressing is there were five bars, 444 00:28:08,923 --> 00:28:11,358 and now there's only two. 445 00:28:11,392 --> 00:28:14,895 I'm the Senate's only working farmer, 446 00:28:14,929 --> 00:28:16,397 and I want rural America to be vibrant again. 447 00:28:16,430 --> 00:28:18,832 That's my motivation here. 448 00:28:20,768 --> 00:28:22,403 Testa. 449 00:28:22,436 --> 00:28:23,804 Booka. 450 00:28:23,837 --> 00:28:25,940 How you doing, man? 451 00:28:25,973 --> 00:28:27,441 Good to see you. 452 00:28:29,076 --> 00:28:30,377 Jon Tester is, 453 00:28:30,411 --> 00:28:32,079 he's been a mentor to me in the Senate. 454 00:28:32,112 --> 00:28:35,482 He, early on, talked to me about the absurdities 455 00:28:35,517 --> 00:28:37,851 -in the Ag world. -And you could make... 456 00:28:37,885 --> 00:28:39,286 It's this odd combination 457 00:28:39,320 --> 00:28:41,822 of a guy from Montana 458 00:28:41,855 --> 00:28:43,490 and a guy from New Jersey, and yet, 459 00:28:43,525 --> 00:28:46,260 we have so much common ground. 460 00:28:46,293 --> 00:28:48,929 If you want to reestablish rural America again, 461 00:28:48,963 --> 00:28:51,365 if you want to have people that are able to live there, 462 00:28:51,398 --> 00:28:53,267 -y-you got to have opportunity. -Yeah. 463 00:28:53,300 --> 00:28:54,969 And if you're gonna have opportunity, 464 00:28:55,002 --> 00:28:56,804 then you got to have fair prices. 465 00:28:56,837 --> 00:28:59,240 But when you have consolidation, 466 00:28:59,273 --> 00:29:01,875 now you, now you've got people setting prices. 467 00:29:01,909 --> 00:29:03,811 They go out on a golf course and play a round of golf 468 00:29:03,844 --> 00:29:06,146 and determine what you're gonna get for a-a bushel of wheat 469 00:29:06,180 --> 00:29:09,083 or, o-or whatever-whatever you're talking about. 470 00:29:09,116 --> 00:29:12,119 But as long as we're, uh, doing nothing, 471 00:29:12,152 --> 00:29:13,921 you're gonna continue to see more consolidation 472 00:29:13,954 --> 00:29:15,256 and you're gonna continue to see 473 00:29:15,289 --> 00:29:16,991 the demise of the family farm. 474 00:29:17,024 --> 00:29:20,261 So, in many ways, they're picking winners and losers. 475 00:29:20,294 --> 00:29:22,963 The winners are the handful of multinational corporations, 476 00:29:22,997 --> 00:29:25,299 the losers are all the rest of us. 477 00:29:28,035 --> 00:29:30,004 We are so connected. 478 00:29:30,037 --> 00:29:31,872 The challenges in my community 479 00:29:31,905 --> 00:29:33,207 are directly connected to a system 480 00:29:33,240 --> 00:29:35,342 that's driving farmers out of business, 481 00:29:35,376 --> 00:29:38,178 hurting our soil and our rivers, 482 00:29:38,212 --> 00:29:41,282 hurting the food workers, hurting the end consumers. 483 00:29:42,316 --> 00:29:43,817 And as a nation, 484 00:29:43,851 --> 00:29:45,587 we are dramatically subsidizing, 485 00:29:45,620 --> 00:29:51,091 with our tax dollars, the foods that are making us sick. 486 00:29:51,125 --> 00:29:54,028 And only a small fraction of our subsidies 487 00:29:54,061 --> 00:29:56,897 go to the healthy fresh foods 488 00:29:56,930 --> 00:29:59,833 that we should be eating as a majority of our diet. 489 00:30:01,603 --> 00:30:05,939 I don't want the government to be telling someone what to eat, 490 00:30:05,973 --> 00:30:09,043 but I sure as heck don't want my tax dollars 491 00:30:09,076 --> 00:30:12,946 subsidizing the things that are making people sick, 492 00:30:12,980 --> 00:30:16,850 and now we have to pay for the health care costs 493 00:30:16,884 --> 00:30:18,852 of-of the chronic disease 494 00:30:18,886 --> 00:30:21,589 that we're fueling with our food system. 495 00:30:21,623 --> 00:30:25,326 So, this is a conundrum to me. 496 00:30:33,334 --> 00:30:36,538 We have here the world's largest potato. 497 00:30:36,571 --> 00:30:38,072 I'll say that's a large potato. 498 00:30:38,105 --> 00:30:40,407 And here's what's in it. 499 00:30:40,441 --> 00:30:42,976 I've had a long career 500 00:30:43,010 --> 00:30:44,978 about looking at food and nutrition 501 00:30:45,012 --> 00:30:49,483 as ways to examine really important problems in society. 502 00:30:49,517 --> 00:30:51,586 Food connects to everything. 503 00:30:54,321 --> 00:30:56,658 By the 1980s, agricultural production 504 00:30:56,691 --> 00:31:00,260 had increased so much in the United States 505 00:31:00,294 --> 00:31:04,198 that the number of calories in the food supply 506 00:31:04,231 --> 00:31:07,935 increased to about 4,000 calories a day per person. 507 00:31:07,968 --> 00:31:10,605 And that's twice as many calories available 508 00:31:10,638 --> 00:31:12,906 in the food supply as anybody needs. 509 00:31:13,575 --> 00:31:16,110 This puts enormous pressure on food companies. 510 00:31:16,143 --> 00:31:18,979 How are they gonna sell? 511 00:31:20,047 --> 00:31:24,451 Food companies are businesses with stockholders to please. 512 00:31:27,187 --> 00:31:28,922 The profits have to get bigger and bigger, 513 00:31:28,956 --> 00:31:31,358 sales have to increase and increase. 514 00:31:31,392 --> 00:31:34,261 And food companies figured out lots of ways to do that. 515 00:31:34,294 --> 00:31:36,397 Wendy's Baconator is 516 00:31:36,430 --> 00:31:38,533 the ultimate bacon cheeseburger. 517 00:31:38,566 --> 00:31:40,467 They opened up fast-food places 518 00:31:40,501 --> 00:31:43,237 all over the world. 519 00:31:43,270 --> 00:31:46,674 They made foods in larger portions. 520 00:31:46,708 --> 00:31:49,977 One enormous sandwich. 521 00:31:50,010 --> 00:31:52,012 If you are presented 522 00:31:52,045 --> 00:31:53,615 with a very large amount of food... 523 00:31:53,648 --> 00:31:55,617 Our biggest entrees ever. 524 00:31:55,650 --> 00:31:57,184 ...all of the research shows 525 00:31:57,217 --> 00:31:58,686 that you're gonna eat more from that portion 526 00:31:58,720 --> 00:32:02,222 than you would if you were given a small portion. 527 00:32:03,257 --> 00:32:05,627 And then, food companies made foods 528 00:32:05,660 --> 00:32:09,196 available any place that you could think of. 529 00:32:09,229 --> 00:32:10,998 You go into a clothing store, 530 00:32:11,031 --> 00:32:13,735 and there's candy bars at the checkout counter. 531 00:32:13,768 --> 00:32:16,571 ♪ Hot donuts ♪ 532 00:32:16,604 --> 00:32:19,339 ♪ With Kentucky Fried Chicken. ♪ 533 00:32:19,373 --> 00:32:21,442 So, food companies 534 00:32:21,475 --> 00:32:24,311 are doing everything they can to get people to eat 535 00:32:24,344 --> 00:32:28,750 anytime, anyplace, day or night, in large portions. 536 00:32:28,783 --> 00:32:33,320 What better way to sell foods, whether people need it or not? 537 00:32:33,353 --> 00:32:35,122 It's time for Fourthmeal. 538 00:32:35,155 --> 00:32:38,125 It's a late-night meal, between dinner and breakfast. 539 00:32:42,062 --> 00:32:44,131 So, I think it's just very hard 540 00:32:44,164 --> 00:32:46,200 to resist a food environment 541 00:32:46,233 --> 00:32:49,303 that is just yelling at us all the time, 542 00:32:49,336 --> 00:32:51,673 "Eat more! Eat more! Eat more!" 543 00:33:02,115 --> 00:33:03,785 In the 1980s, 544 00:33:03,818 --> 00:33:08,055 I worked as a pediatrician in the outskirts of São Paulo. 545 00:33:09,824 --> 00:33:12,493 Since then, we have observed 546 00:33:12,527 --> 00:33:16,196 a decline in child malnutrition, 547 00:33:16,230 --> 00:33:19,667 and an increase in obesity. 548 00:33:22,169 --> 00:33:24,772 We had, in Brazil, each year, 549 00:33:24,806 --> 00:33:28,108 one million new cases of obesity. 550 00:33:30,077 --> 00:33:33,515 Our research found a decline 551 00:33:33,548 --> 00:33:38,686 in the purchase of salt, cooking oils, table sugar, 552 00:33:38,720 --> 00:33:43,290 and-and then I say, "Whoa, these are supposed to be 553 00:33:43,323 --> 00:33:45,292 "the determinants of obesity, right? 554 00:33:45,325 --> 00:33:47,194 "If they are declining, that's... 555 00:33:47,227 --> 00:33:48,763 this doesn't make sense." 556 00:33:50,230 --> 00:33:51,833 But then we realized that that traditional, 557 00:33:51,866 --> 00:33:55,770 whole foods like rice and beans, 558 00:33:55,803 --> 00:33:59,507 were being replaced by soft drinks, 559 00:33:59,541 --> 00:34:04,111 packaged snacks, sausages, instant noodles. 560 00:34:04,144 --> 00:34:06,446 All these products are formulations 561 00:34:06,480 --> 00:34:09,449 of nutrients and additives. 562 00:34:10,450 --> 00:34:12,620 Colors and flavors, 563 00:34:12,654 --> 00:34:15,422 emulsifiers, artificial sweeteners. 564 00:34:15,455 --> 00:34:17,759 These are chemical compounds 565 00:34:17,792 --> 00:34:22,530 totally unknown to our metabolism. 566 00:34:22,564 --> 00:34:24,832 And these foods are submitted 567 00:34:24,866 --> 00:34:27,835 to intensive processing. 568 00:34:29,436 --> 00:34:32,807 So we decided to call this food group 569 00:34:32,840 --> 00:34:35,275 "ultra-processed foods." 570 00:34:36,711 --> 00:34:39,847 We raised the hypothesis that the consumption 571 00:34:39,881 --> 00:34:43,383 of ultra-processed food could be the main driver 572 00:34:43,417 --> 00:34:46,788 of diabetes and other chronic diseases. 573 00:34:50,592 --> 00:34:54,127 In 2019, one researcher, 574 00:34:54,161 --> 00:34:59,667 Kevin Hall, decided to test our hypothesis. 575 00:35:00,467 --> 00:35:03,671 I was first pretty skeptical of this idea. 576 00:35:03,705 --> 00:35:05,840 And I would ask, "What is it about ultra-processed foods 577 00:35:05,873 --> 00:35:08,509 that causes people of overeat?" 578 00:35:08,543 --> 00:35:10,511 Is it the nutrients that's driving this, 579 00:35:10,545 --> 00:35:14,281 or perhaps it's something about the processing of these foods? 580 00:35:15,315 --> 00:35:17,719 So I decided to design two diets. 581 00:35:17,752 --> 00:35:21,254 In the ultra-processed diet, we had 80% of calories 582 00:35:21,288 --> 00:35:22,890 coming from ultra-processed foods, 583 00:35:22,924 --> 00:35:25,359 whereas in the minimally processed diet, 584 00:35:25,392 --> 00:35:28,730 we had zero percent of calories from ultra-processed foods. 585 00:35:28,763 --> 00:35:31,733 But the meals were matched for the calories, 586 00:35:31,766 --> 00:35:36,738 matched for salt, sugar, fat, fiber and protein. 587 00:35:36,771 --> 00:35:40,374 We told people to eat as much or as little as desired. 588 00:35:41,441 --> 00:35:44,912 When people were exposed to this ultra-processed diet, 589 00:35:44,946 --> 00:35:48,616 they ended up eating about 500 calories per day more 590 00:35:48,650 --> 00:35:51,853 compared to the mostly unprocessed diet. 591 00:35:51,886 --> 00:35:54,421 Usually, in studies of this type, 592 00:35:54,454 --> 00:35:58,258 you find a difference of 30 to 50 calories a day. 593 00:35:58,291 --> 00:35:59,927 But 500? 594 00:35:59,961 --> 00:36:02,597 I mean, that's an unbelievable result. 595 00:36:02,630 --> 00:36:04,766 On the ultra-processed diet, 596 00:36:04,799 --> 00:36:06,934 people gained weight and gained body fat. 597 00:36:06,968 --> 00:36:09,937 And when we switched them to the unprocessed diet, 598 00:36:09,971 --> 00:36:13,340 those people spontaneously lost weight and lost fat. 599 00:36:13,373 --> 00:36:16,978 And so, this study suggests that there's something else 600 00:36:17,011 --> 00:36:19,681 about ultra-processed foods, independent of the salt, 601 00:36:19,714 --> 00:36:22,215 the sugar and the fat and the fiber, 602 00:36:22,249 --> 00:36:25,352 that's driving people to overeat. 603 00:36:27,755 --> 00:36:29,991 The easiest way to explain 604 00:36:30,024 --> 00:36:33,761 the different categories of processing is corn. 605 00:36:33,795 --> 00:36:38,766 Corn on the cob, unprocessed, it's been peeled and washed. 606 00:36:38,800 --> 00:36:43,504 Canned corn, minimally processed, salt has been added. 607 00:36:43,538 --> 00:36:47,508 But Dorito chips have color, texture 608 00:36:47,542 --> 00:36:49,510 and flavoring additives. 609 00:36:49,544 --> 00:36:51,579 Ultra-processed. 610 00:36:52,980 --> 00:36:54,314 Processed food, 611 00:36:54,347 --> 00:36:56,316 you can make at home. 612 00:36:56,349 --> 00:36:59,821 Ultra-processed foods, you don't have the ingredients, 613 00:36:59,854 --> 00:37:01,856 you don't have the additives, 614 00:37:01,889 --> 00:37:04,224 and you don't have the machines. 615 00:37:06,493 --> 00:37:07,929 The reason you process food 616 00:37:07,962 --> 00:37:09,463 is not that there's anything wrong with it 617 00:37:09,496 --> 00:37:10,698 in its natural state, 618 00:37:10,732 --> 00:37:12,734 it's that you make a lot more money. 619 00:37:14,367 --> 00:37:17,672 You know, the money in the system is not at the farm end. 620 00:37:17,705 --> 00:37:22,577 The farmer's getting less than 15% of your food dollars. 621 00:37:22,610 --> 00:37:24,545 No, the money is going to the processor 622 00:37:24,579 --> 00:37:27,414 who's benefiting from the fact that we're overproducing 623 00:37:27,447 --> 00:37:30,918 and driving down the cost of raw materials. 624 00:37:31,919 --> 00:37:33,453 The food processors 625 00:37:33,487 --> 00:37:36,591 buy those cheap agricultural commodities 626 00:37:36,624 --> 00:37:39,927 and then turn it into the panoply 627 00:37:39,961 --> 00:37:43,965 of ultra-processed food products in your supermarket. 628 00:37:43,998 --> 00:37:46,466 If you complicate that food 629 00:37:46,500 --> 00:37:50,705 in the form of flavor or novelty, 630 00:37:50,738 --> 00:37:53,040 that's where the money is. 631 00:37:53,841 --> 00:37:56,611 Ultra-processed food ensures 632 00:37:56,644 --> 00:37:59,847 that a consumer will buy more and more and more, 633 00:37:59,881 --> 00:38:02,550 because these products 634 00:38:02,583 --> 00:38:06,053 are made to be consumed in excess. 635 00:38:10,858 --> 00:38:12,693 Eating worked pretty well 636 00:38:12,727 --> 00:38:15,696 for humans for an awfully long time. 637 00:38:15,730 --> 00:38:17,397 We ate what we needed, 638 00:38:17,430 --> 00:38:20,868 our needs were in balance with our appetite. 639 00:38:20,902 --> 00:38:22,570 And it's really only recently 640 00:38:22,603 --> 00:38:24,572 that something about our relationship with food 641 00:38:24,605 --> 00:38:27,008 got disturbed, distorted. 642 00:38:27,041 --> 00:38:30,812 Now we find ourselves literally eating ourselves to death. 643 00:38:32,379 --> 00:38:34,682 Animals have similar nutritional needs 644 00:38:34,715 --> 00:38:36,383 to ourselves, so what do they do? 645 00:38:36,416 --> 00:38:39,554 They, on some intuitive level, know what to eat. 646 00:38:39,587 --> 00:38:41,689 It's called nutritional wisdom. 647 00:38:41,722 --> 00:38:44,992 These mama cows are over in this field eating alfalfa 648 00:38:45,026 --> 00:38:47,795 because that's rich in protein and they're supporting a fetus, 649 00:38:47,829 --> 00:38:49,964 so they need the protein. 650 00:38:49,997 --> 00:38:51,666 But these steers, they're over here in this field 651 00:38:51,699 --> 00:38:53,734 and they're eating rye grass which has got sugar 652 00:38:53,768 --> 00:38:56,604 and carbohydrates in it because they're laying on fat. 653 00:38:56,637 --> 00:38:58,039 And they do this on their own. 654 00:38:58,072 --> 00:39:00,942 They're somehow attracted to the food they need. 655 00:39:00,975 --> 00:39:02,543 And humans are no different. 656 00:39:02,577 --> 00:39:04,879 Millions of years ago, 657 00:39:04,912 --> 00:39:09,116 our ancestors, walking around the jungles of Africa, 658 00:39:09,150 --> 00:39:11,752 there was no label on the fruit that they ate, 659 00:39:11,786 --> 00:39:14,055 they didn't know about the calories. 660 00:39:14,088 --> 00:39:15,623 But this experience of just looking 661 00:39:15,656 --> 00:39:18,159 for the food that tasted the best 662 00:39:18,192 --> 00:39:19,594 is what nourished them. 663 00:39:19,627 --> 00:39:21,963 It's how they had a nutritious diet. 664 00:39:22,763 --> 00:39:24,699 You think of something like a delicious peach, 665 00:39:24,732 --> 00:39:28,970 that flavor that we experience is the brain's system 666 00:39:29,003 --> 00:39:34,041 of analyzing the nutrition that's within a food. 667 00:39:34,075 --> 00:39:37,712 Flavor is nature's language of nutrition. 668 00:39:39,113 --> 00:39:42,482 For decades now, we've been manipulating 669 00:39:42,516 --> 00:39:44,819 the sensory characteristics of food. 670 00:39:44,852 --> 00:39:48,455 Thanks to flavor technology, we can make anything we want 671 00:39:48,488 --> 00:39:50,892 taste like whatever we want it to taste like. 672 00:39:50,925 --> 00:39:54,829 Fake flavors but, also, artificial sweeteners. 673 00:39:54,862 --> 00:39:57,131 We haven't really questioned what the consequences of this 674 00:39:57,164 --> 00:40:00,134 has been, we just assumed it's a good idea. 675 00:40:00,167 --> 00:40:02,837 Well, now we have new research that is showing 676 00:40:02,870 --> 00:40:04,739 that this is actually a terrible idea. 677 00:40:04,772 --> 00:40:07,474 That we're actually interfering with the brain's 678 00:40:07,508 --> 00:40:09,877 and the body's ability to metabolize food. 679 00:40:14,181 --> 00:40:16,517 My interest is in how 680 00:40:16,550 --> 00:40:19,820 the brain processes food reward. 681 00:40:19,854 --> 00:40:22,523 I did the first neural imaging study, 682 00:40:22,556 --> 00:40:24,625 um, of feeding in humans. 683 00:40:25,660 --> 00:40:27,128 We were measuring brain response 684 00:40:27,161 --> 00:40:30,064 as they were eating little pieces of chocolate. 685 00:40:31,065 --> 00:40:32,733 I really wanted to understand 686 00:40:32,767 --> 00:40:34,936 areas of the brain that represent 687 00:40:34,969 --> 00:40:37,672 the pleasure of the, of the food. 688 00:40:37,705 --> 00:40:41,776 Pepsi was interested in our research. 689 00:40:41,809 --> 00:40:44,045 I think they wanted to try to understand 690 00:40:44,078 --> 00:40:45,880 how to make healthier foods. 691 00:40:45,913 --> 00:40:49,517 And so, they came to me with a question, 692 00:40:49,550 --> 00:40:53,888 "Is it possible to decrease the amount of calories 693 00:40:53,921 --> 00:40:56,090 "in a typical sugar-sweetened beverage 694 00:40:56,123 --> 00:40:58,793 without compromising reward?" 695 00:40:59,593 --> 00:41:03,764 So, in the lab, we created a series of beverages 696 00:41:03,798 --> 00:41:06,734 where we manipulated the sweetness, 697 00:41:06,767 --> 00:41:09,503 independent of calories. 698 00:41:09,537 --> 00:41:12,540 So that way, we have equally sweet drinks 699 00:41:12,573 --> 00:41:15,209 but drinks of different calorie amounts. 700 00:41:16,644 --> 00:41:17,945 You're gonna be receiving liquids 701 00:41:17,979 --> 00:41:20,047 through the mouthpiece, okay? 702 00:41:20,081 --> 00:41:21,916 We looked at the brain's areas 703 00:41:21,949 --> 00:41:24,585 that are responsible for reward. 704 00:41:25,686 --> 00:41:29,957 What we thought was that the highest-calorie beverage 705 00:41:29,991 --> 00:41:32,860 would become the most-liked beverage, 706 00:41:32,893 --> 00:41:34,996 but that's not what we found. 707 00:41:35,029 --> 00:41:37,098 Instead, it was actually the middle doses, 708 00:41:37,131 --> 00:41:39,967 where sweetness and calories are matched, 709 00:41:40,001 --> 00:41:42,903 that was eliciting the greatest brain response. 710 00:41:44,171 --> 00:41:46,574 In nature, the relationship between sweetness 711 00:41:46,607 --> 00:41:48,809 and energy is-is pretty stable. 712 00:41:48,843 --> 00:41:52,079 So, when you manipulate sensory information 713 00:41:52,113 --> 00:41:54,782 without regard for the nutritional content, 714 00:41:54,815 --> 00:41:57,218 you're essentially creating mismatches. 715 00:41:58,719 --> 00:42:01,622 And so, we conducted follow-up studies 716 00:42:01,655 --> 00:42:03,724 to see what was going on. 717 00:42:03,758 --> 00:42:05,926 -Comfortable under there? -Yep. 718 00:42:05,960 --> 00:42:07,661 And what we found 719 00:42:07,695 --> 00:42:12,700 was that when sweetness matches the calories, 720 00:42:12,733 --> 00:42:16,937 then the body metabolizes that energy. 721 00:42:16,971 --> 00:42:18,906 But when something was too sweet for the amount 722 00:42:18,939 --> 00:42:22,276 of calories or not sweet enough for the amount of calories, 723 00:42:22,309 --> 00:42:26,580 the body's ability to metabolize those calories 724 00:42:26,614 --> 00:42:28,082 was-was blunted. 725 00:42:28,115 --> 00:42:32,253 Those calories are not being used as a fuel. 726 00:42:32,286 --> 00:42:36,223 Instead, they might be converted into fat. 727 00:42:36,257 --> 00:42:40,161 So, if you reduce calories by adding artificial sweetener, 728 00:42:40,194 --> 00:42:43,864 you could actually be doing more harm than good. 729 00:42:45,032 --> 00:42:46,667 When I saw the findings, I shared it 730 00:42:46,700 --> 00:42:49,270 with our collaborators at Pepsi right away. 731 00:42:49,303 --> 00:42:52,039 But this result, that I thought was super exciting, 732 00:42:52,073 --> 00:42:53,874 because we're gonna learn something new-- 733 00:42:53,908 --> 00:42:56,343 "This is really cool"-- um, 734 00:42:56,377 --> 00:42:58,913 had the opposite effect that I thought it was gonna have. 735 00:42:59,713 --> 00:43:02,616 I received a bunch of emails from Pepsi 736 00:43:02,650 --> 00:43:04,852 saying that the data made no sense, 737 00:43:04,885 --> 00:43:06,987 really saying that they didn't believe 738 00:43:07,021 --> 00:43:08,322 what we were reporting. 739 00:43:08,355 --> 00:43:10,891 Uh, they-they pulled our funding. 740 00:43:10,925 --> 00:43:14,762 And it wasn't until much later that I realized the problem 741 00:43:14,795 --> 00:43:17,164 was not that they didn't believe me, 742 00:43:17,198 --> 00:43:19,633 but in fact, that they did believe me. 743 00:43:19,667 --> 00:43:21,235 And that's what made them worried. 744 00:43:23,938 --> 00:43:26,140 The moment you know that something is bad for health, 745 00:43:26,173 --> 00:43:28,342 ethically, you have to correct it. 746 00:43:28,375 --> 00:43:30,411 I think they wanted deniability, 747 00:43:30,444 --> 00:43:33,147 because what our research suggested 748 00:43:33,180 --> 00:43:37,284 is that their products could negatively impact health 749 00:43:37,318 --> 00:43:39,954 in unanticipated ways. 750 00:43:42,223 --> 00:43:43,958 When you walk into a supermarket, 751 00:43:43,991 --> 00:43:46,660 it's not just artificial sweeteners. 752 00:43:46,694 --> 00:43:49,029 There is a whole arsenal of additives 753 00:43:49,063 --> 00:43:52,666 designed to mislead the brain. 754 00:43:52,700 --> 00:43:55,903 There's fat replacers, artificial flavors, 755 00:43:55,936 --> 00:43:58,405 so-called natural flavors. 756 00:43:58,439 --> 00:44:01,242 So how does your brain react when it keeps getting fooled 757 00:44:01,275 --> 00:44:02,776 by the food it eats? 758 00:44:04,278 --> 00:44:07,281 The best way to think about it is the fuel gauge on your car. 759 00:44:07,314 --> 00:44:09,950 Imagine if you looked at it and it said it was full, 760 00:44:09,984 --> 00:44:12,119 but it might be empty, it might be half full. 761 00:44:12,153 --> 00:44:14,822 Imagine it was uncertain in the way 762 00:44:14,855 --> 00:44:16,457 that modern food has become uncertain. 763 00:44:16,490 --> 00:44:18,292 What would you do? 764 00:44:18,325 --> 00:44:20,995 Well, you-you'd fill your car up a whole lot more often. 765 00:44:21,028 --> 00:44:22,329 Well, that's what your brain does. 766 00:44:22,363 --> 00:44:23,931 When it keeps getting fooled, 767 00:44:23,964 --> 00:44:25,866 when one day sweetness means calories 768 00:44:25,900 --> 00:44:27,768 and the next day it means no calories 769 00:44:27,801 --> 00:44:31,739 or just some calories, it goes, "I better eat more food 770 00:44:31,772 --> 00:44:34,341 to make sure I don't get ripped off." 771 00:44:34,375 --> 00:44:37,811 We're short-circuiting an evolutionary process 772 00:44:37,845 --> 00:44:40,347 that's hundreds of thousands of years old. 773 00:44:40,381 --> 00:44:43,884 And we've learned through the i-ingenuity of food science 774 00:44:43,918 --> 00:44:46,320 to fool the human body. 775 00:44:46,353 --> 00:44:49,023 Um, but you pay a price for that, 776 00:44:49,056 --> 00:44:51,859 in losing your taste for real food. 777 00:44:51,892 --> 00:44:54,828 And as we lose our taste for eating plants, 778 00:44:54,862 --> 00:44:56,897 we lose all those antioxidants, 779 00:44:56,931 --> 00:44:59,967 we lose all those protective factors. 780 00:45:00,000 --> 00:45:03,971 When you have that premade meal, 781 00:45:04,004 --> 00:45:06,173 it's hard to know that it's unhealthy, 782 00:45:06,207 --> 00:45:09,511 but it's all been designed to manipulate you. 783 00:45:09,544 --> 00:45:11,478 The eye, the taste buds, 784 00:45:11,513 --> 00:45:13,948 and get you to eat as much as possible, 785 00:45:13,981 --> 00:45:16,450 ideally, to addict you to it. 786 00:45:20,120 --> 00:45:22,122 In the United States, 787 00:45:22,156 --> 00:45:24,058 the average consumption of ultra-processed foods 788 00:45:24,091 --> 00:45:28,530 is about 58% of total energy intake. 789 00:45:28,563 --> 00:45:30,898 But in most of the world, 790 00:45:30,931 --> 00:45:33,968 consumption of ultra-processed food is much lower. 791 00:45:34,001 --> 00:45:37,905 And most calories still come from real foods. 792 00:45:40,174 --> 00:45:43,210 Today, these big food companies, 793 00:45:43,244 --> 00:45:46,280 they are targeting markets in many countries 794 00:45:46,313 --> 00:45:48,315 with aggressive campaigns. 795 00:45:53,153 --> 00:45:55,889 ♪ That could be you right now. ♪ 796 00:45:58,125 --> 00:45:59,326 These countries 797 00:45:59,360 --> 00:46:02,429 are not prepared to defend themselves 798 00:46:02,463 --> 00:46:04,932 from the health problems 799 00:46:04,965 --> 00:46:08,235 created by ultra-processed foods. 800 00:46:08,269 --> 00:46:10,871 ♪ Breakfast time is Kellogg's time ♪ 801 00:46:10,904 --> 00:46:13,173 ♪ Breakfast is Kellogg's. ♪ 802 00:46:33,961 --> 00:46:35,429 I have worked in fast food 803 00:46:35,462 --> 00:46:38,332 for over 20 years. 804 00:46:39,500 --> 00:46:41,468 I have worked at McDonald's, 805 00:46:41,502 --> 00:46:43,904 I have worked at Popeyes. 806 00:46:44,972 --> 00:46:47,575 I'm currently at Taco Bell. 807 00:46:49,009 --> 00:46:51,445 I have two children. 808 00:46:51,478 --> 00:46:53,314 My kids are my world. 809 00:46:53,347 --> 00:46:55,182 But it's been hard. 810 00:46:55,215 --> 00:46:57,051 There have been times I can't afford the heating bill, 811 00:46:57,084 --> 00:47:00,454 there have been times where I can't afford to pay my rent. 812 00:47:00,487 --> 00:47:01,989 There's been times where I couldn't afford 813 00:47:02,022 --> 00:47:04,124 to put food on the table. 814 00:47:04,158 --> 00:47:06,927 I have a gas bill. 815 00:47:06,960 --> 00:47:09,531 A light bill. Internet bill. 816 00:47:09,564 --> 00:47:12,032 Rent, $715. 817 00:47:12,066 --> 00:47:13,867 If I miss a day, 818 00:47:13,901 --> 00:47:16,904 one of these becomes a shutoff notice, 819 00:47:16,937 --> 00:47:19,006 a disconnect notice. 820 00:47:20,374 --> 00:47:23,043 My biggest fear is winding back up in a position 821 00:47:23,077 --> 00:47:25,913 that I had to crawl out of, and living out of my car 822 00:47:25,946 --> 00:47:28,315 and living away from my children. 823 00:47:32,386 --> 00:47:34,888 This is everything we own. 824 00:47:34,922 --> 00:47:38,626 Our clothes, shoes. 825 00:47:38,660 --> 00:47:41,462 This is me and my family's prized possessions. 826 00:47:41,495 --> 00:47:43,565 It's all we own. 827 00:47:43,598 --> 00:47:45,567 I don't ever want my family 828 00:47:45,600 --> 00:47:47,901 to have to experience that again, 829 00:47:47,935 --> 00:47:52,005 but it-it's hard, on the wages we make, and you almost... 830 00:47:52,039 --> 00:47:56,644 it's almost impossible for us just to survive. 831 00:48:04,619 --> 00:48:06,588 Most people will say that these jobs 832 00:48:06,621 --> 00:48:09,256 are for people that are just starting out. 833 00:48:09,289 --> 00:48:14,495 But the average fast-food worker's a 30-year-old woman. 834 00:48:14,529 --> 00:48:16,497 Not-not a kid. 835 00:48:16,531 --> 00:48:20,668 This-this is someone's mother, someone's sister, 836 00:48:20,702 --> 00:48:23,937 trying to make it to feed their family. 837 00:48:23,971 --> 00:48:25,406 I have a cheesy sausage toasted burrito 838 00:48:25,439 --> 00:48:27,207 and a regular coffee, $4.10 today. 839 00:48:27,241 --> 00:48:29,143 The cost of living is steadily going up, 840 00:48:29,176 --> 00:48:31,311 but our wages aren't. 841 00:48:32,980 --> 00:48:35,449 How can I go to work for these billion-dollar companies 842 00:48:35,482 --> 00:48:38,318 and feed all these people, 843 00:48:38,352 --> 00:48:41,922 all to come home to hear my son's stomach growl? 844 00:48:44,358 --> 00:48:46,594 For-for the ones that have all the sauce on it, 845 00:48:46,628 --> 00:48:48,028 they're cheaper. 846 00:48:49,096 --> 00:48:50,998 Four dollars. 847 00:48:51,031 --> 00:48:54,234 Right now we have $13.97. All right. 848 00:48:54,268 --> 00:48:57,137 I do not get sick leave. 849 00:48:57,171 --> 00:48:58,640 I do not get health care. 850 00:49:01,208 --> 00:49:03,143 As an adult, I've never been able 851 00:49:03,177 --> 00:49:04,679 to afford to see a doctor. 852 00:49:04,712 --> 00:49:07,749 I got it. 20, 40... 853 00:49:07,782 --> 00:49:10,083 I'm tired. 854 00:49:11,786 --> 00:49:14,455 And nobody knows how tired I am 855 00:49:14,488 --> 00:49:18,025 except for those people that go through it just like me. 856 00:49:20,762 --> 00:49:22,730 Today, the federal minimum wage 857 00:49:22,764 --> 00:49:26,166 is seven dollars and 25 cents an hour. 858 00:49:26,200 --> 00:49:30,505 It's been at that level since 2009. 859 00:49:30,538 --> 00:49:32,372 Adjusted for inflation, 860 00:49:32,406 --> 00:49:38,378 it's almost 50% lower than it was in the late 1960s. 861 00:49:38,412 --> 00:49:44,985 So the poorest workers have seen their pay cut in half. 862 00:49:45,787 --> 00:49:49,189 The CEO of Yum! Brands, which owns Taco Bell, 863 00:49:49,223 --> 00:49:53,360 earns more in an hour than the typical Taco Bell worker 864 00:49:53,393 --> 00:49:55,730 earns in a year. 865 00:49:55,763 --> 00:50:00,602 And we're paying so that they can have cheap labor. 866 00:50:00,635 --> 00:50:03,070 Walmart and McDonald's 867 00:50:03,103 --> 00:50:06,073 are two of the largest employers of workers 868 00:50:06,106 --> 00:50:09,711 who are dependent on food stamps and on Medicaid. 869 00:50:09,744 --> 00:50:13,748 So it's taxpayers who are supporting these companies, 870 00:50:13,781 --> 00:50:18,085 as opposed to these companies supporting their workers. 871 00:50:18,987 --> 00:50:22,055 It's not only fast-food and supermarket workers, 872 00:50:22,089 --> 00:50:25,392 it's millions of other workers in the food system 873 00:50:25,425 --> 00:50:30,163 who are being exploited in ways that are hidden from view. 874 00:50:37,471 --> 00:50:39,541 The agricultural industry 875 00:50:39,574 --> 00:50:43,310 depends on more than three million workers. 876 00:50:44,579 --> 00:50:46,380 Agriculture has always been a place 877 00:50:46,413 --> 00:50:48,683 where exploitation has happened. 878 00:50:50,652 --> 00:50:54,756 Because it emerged out of slavery. 879 00:50:54,789 --> 00:50:58,492 70 cents a day. 70... 70 cents all day job. 880 00:51:00,227 --> 00:51:02,597 When slavery was abolished, 881 00:51:02,630 --> 00:51:07,401 it didn't disappear, it just changed form. 882 00:51:08,335 --> 00:51:10,103 One farmer looked at this 883 00:51:10,137 --> 00:51:13,307 and said, "We used to own our slaves. 884 00:51:13,340 --> 00:51:15,175 Now we just rent them." 885 00:51:18,345 --> 00:51:20,782 The whole industry was still 886 00:51:20,815 --> 00:51:26,153 just refusing to recognize that the workers deserve 887 00:51:26,186 --> 00:51:29,657 to be treated as-as human beings. 888 00:51:31,893 --> 00:51:35,897 Today, slavery continues to happen, 889 00:51:35,930 --> 00:51:38,165 even though it's a crime. 890 00:51:39,834 --> 00:51:45,339 One case of modern-day slavery happened in our community. 891 00:51:45,372 --> 00:51:49,176 Workers escaped from a U-Haul truck 892 00:51:49,209 --> 00:51:52,747 where they were tied with chains. 893 00:51:52,780 --> 00:51:54,849 The defendants have been accused 894 00:51:54,882 --> 00:51:56,383 of threatening, 895 00:51:56,416 --> 00:51:59,152 slapping and kicking farm workers. 896 00:51:59,186 --> 00:52:02,155 Chaining them to a pole, beating them, 897 00:52:02,189 --> 00:52:04,859 locking them inside U-Haul trailers, 898 00:52:04,892 --> 00:52:09,597 keeping them in debt and forcing them to work for free. 899 00:52:10,397 --> 00:52:12,199 So, as workers, 900 00:52:12,232 --> 00:52:15,837 we organized to fight back. 901 00:52:15,870 --> 00:52:17,404 When I got involved 902 00:52:17,437 --> 00:52:18,906 with the Coalition of Immokalee Workers, 903 00:52:18,940 --> 00:52:23,343 we were focusing on the big tomato growers, 904 00:52:23,377 --> 00:52:26,848 thinking that they will have to listen to us. 905 00:52:28,850 --> 00:52:30,818 There were articles 906 00:52:30,852 --> 00:52:33,755 about slavery. 907 00:52:33,788 --> 00:52:37,290 Our company's name was listed 908 00:52:37,324 --> 00:52:38,893 because we're one of the largest growers 909 00:52:38,926 --> 00:52:40,327 here in Florida. 910 00:52:41,996 --> 00:52:44,599 We've always heard about wage theft, 911 00:52:44,632 --> 00:52:50,237 of sexual harassment, of bad operators. 912 00:52:50,270 --> 00:52:53,340 But you never think it's going on in your house. 913 00:52:55,710 --> 00:52:58,780 When you've got labor contractors 914 00:52:58,813 --> 00:53:02,950 providing workers to a farmer, 915 00:53:02,984 --> 00:53:04,786 it creates an environment where there's a step back 916 00:53:04,819 --> 00:53:09,322 from any responsibility about how they're being treated, 917 00:53:09,356 --> 00:53:10,958 how they're being paid. 918 00:53:13,661 --> 00:53:15,328 The growers 919 00:53:15,362 --> 00:53:18,398 just closed the door on our nose. 920 00:53:18,432 --> 00:53:21,501 They didn't care about our demands 921 00:53:21,536 --> 00:53:24,337 or about anything that we had to say. 922 00:53:24,371 --> 00:53:28,341 So we need to widen o-our understanding 923 00:53:28,375 --> 00:53:32,780 on what can influence this industry. 924 00:53:32,814 --> 00:53:35,282 And then we realized that the market power 925 00:53:35,315 --> 00:53:38,251 was with the corporations 926 00:53:38,285 --> 00:53:40,988 that buy millions of dollars of tomatoes. 927 00:53:43,958 --> 00:53:47,695 These companies want to create a friendly image 928 00:53:47,729 --> 00:53:51,498 towards the consumer that buries behind 929 00:53:51,532 --> 00:53:54,702 all the abuses that are part of our lives. 930 00:53:54,736 --> 00:53:59,306 And we knew that if we bring this message that injustices 931 00:53:59,339 --> 00:54:02,810 are going on behind the food that everybody's eating, 932 00:54:02,844 --> 00:54:05,713 companies would have to respond. 933 00:54:08,448 --> 00:54:11,652 The Coalition of Immokalee Workers started 934 00:54:11,686 --> 00:54:13,988 what we call the Campaign for Fair Food. 935 00:54:14,021 --> 00:54:17,959 We created alliances all over the country. 936 00:54:17,992 --> 00:54:22,630 Students were organizing in support of the workers. 937 00:54:22,663 --> 00:54:28,035 So we were able to bring the power of consumers 938 00:54:28,069 --> 00:54:32,272 to be part of this fight for our rights. 939 00:54:37,344 --> 00:54:39,312 One of the most encouraging developments 940 00:54:39,346 --> 00:54:41,414 has been the emergence of consumers 941 00:54:41,448 --> 00:54:43,050 who want to reform the system, 942 00:54:43,084 --> 00:54:46,988 who want a more humane system, a more sustainable system. 943 00:54:47,021 --> 00:54:48,756 But it doesn't always work. 944 00:54:48,790 --> 00:54:51,726 Because they're up against such powerful corporations 945 00:54:51,759 --> 00:54:54,394 that they can be thwarted at every turn. 946 00:54:55,196 --> 00:54:58,533 For example, one of the most brutal conditions 947 00:54:58,566 --> 00:55:02,502 under which our food animals live are female pigs, 948 00:55:02,537 --> 00:55:06,040 who spend their lives in a "gestation crate," it's called, 949 00:55:06,073 --> 00:55:09,076 that is barely bigger than they are. 950 00:55:09,110 --> 00:55:13,648 The voters of California voted by a significant margin 951 00:55:13,681 --> 00:55:16,617 to outlaw the sale of pork 952 00:55:16,651 --> 00:55:20,087 from animals that were living in gestation crates. 953 00:55:20,121 --> 00:55:22,957 And the industry would not let that stand. 954 00:55:22,990 --> 00:55:24,859 So they took it to the Supreme Court, 955 00:55:24,892 --> 00:55:29,564 where they nearly succeeded in getting this law tossed out. 956 00:55:29,597 --> 00:55:33,734 So we have allowed these giant, consolidated food companies 957 00:55:33,768 --> 00:55:38,105 to accumulate so much power that they exercise a veto 958 00:55:38,139 --> 00:55:41,042 over the consumer and over the voter. 959 00:55:42,844 --> 00:55:47,515 They have also perfected the art of obfuscating 960 00:55:47,548 --> 00:55:51,919 the role of the meat industry in climate change. 961 00:55:52,720 --> 00:55:54,755 No single food contributes as much 962 00:55:54,789 --> 00:55:58,759 to global warming as cattle. 963 00:55:58,793 --> 00:56:02,597 And in fact, one third of greenhouse gasses 964 00:56:02,630 --> 00:56:04,966 are produced by the food system alone. 965 00:56:04,999 --> 00:56:07,635 That's second only to transportation. 966 00:56:08,468 --> 00:56:13,574 But we're up against a very powerful industry. 967 00:56:13,608 --> 00:56:15,543 The food industry spends more on lobbying 968 00:56:15,576 --> 00:56:17,410 than the defense industry. 969 00:56:17,444 --> 00:56:19,446 That has bought them 970 00:56:19,479 --> 00:56:23,784 an incredible measure of power in Congress. 971 00:56:23,818 --> 00:56:27,021 But there are corporations out there that fully recognize 972 00:56:27,054 --> 00:56:28,689 that the consumer wants to see 973 00:56:28,723 --> 00:56:31,125 a different kind of meat industry. 974 00:56:31,158 --> 00:56:32,827 The question is, what are these corporations 975 00:56:32,860 --> 00:56:34,729 gonna do with this? 976 00:56:34,762 --> 00:56:39,533 Is this gonna drive real change or the appearance of change? 977 00:56:50,244 --> 00:56:52,013 I was a professor at Stanford. 978 00:56:52,046 --> 00:56:54,081 My job was basic biomedical research, 979 00:56:54,115 --> 00:56:57,551 just trying to understand how cells work, how genes work. 980 00:56:57,585 --> 00:56:59,987 I had a sabbatical, and I decided 981 00:57:00,021 --> 00:57:02,757 to use it to try to figure out what would be 982 00:57:02,790 --> 00:57:06,794 the, uh, most impactful thing I could do, uh, next. 983 00:57:06,827 --> 00:57:10,598 And, uh, very quickly, I came to the conclusion 984 00:57:10,631 --> 00:57:13,567 that it's to completely replace animals in the food system. 985 00:57:13,601 --> 00:57:16,637 Even if we just replaced cows, 986 00:57:16,671 --> 00:57:19,206 we could give ourselves a 30-year pause 987 00:57:19,240 --> 00:57:21,242 in the rise of greenhouse gasses. 988 00:57:21,275 --> 00:57:24,211 And possibly more important is that 989 00:57:24,245 --> 00:57:26,180 the total number of living mammals, 990 00:57:26,213 --> 00:57:27,882 birds, reptiles, 991 00:57:27,915 --> 00:57:29,951 amphibians and fish on Earth 992 00:57:29,984 --> 00:57:33,888 is less than a third what it was 50 years ago. 993 00:57:33,921 --> 00:57:36,691 The collapse in global biodiversity 994 00:57:36,724 --> 00:57:40,728 is overwhelmingly caused by habitat destruction 995 00:57:40,761 --> 00:57:44,799 to graze livestock or raise crops to feed them. 996 00:57:44,832 --> 00:57:46,968 And you see it happening in real time, 997 00:57:47,001 --> 00:57:48,669 when you watch the Amazon burning 998 00:57:48,703 --> 00:57:52,673 to expand animal agriculture. 999 00:57:52,707 --> 00:57:56,610 So, I quit my job at Stanford, a job that I loved. 1000 00:57:56,644 --> 00:57:58,913 I felt like, "Okay, well, I got to do this." 1001 00:58:02,249 --> 00:58:04,085 You're not gonna solve the problem 1002 00:58:04,118 --> 00:58:07,788 by trying to persuade people to change their diets. 1003 00:58:07,822 --> 00:58:09,724 That's never worked. 1004 00:58:09,757 --> 00:58:11,892 You just have to realize that people aren't gonna stop 1005 00:58:11,926 --> 00:58:15,495 wanting meat, we're just making it the wrong way. 1006 00:58:18,632 --> 00:58:20,167 My first challenge was to understand 1007 00:58:20,201 --> 00:58:22,570 what makes meat taste like meat. 1008 00:58:22,603 --> 00:58:25,272 The answer was that animal tissues 1009 00:58:25,306 --> 00:58:30,778 contain very high levels of a biomolecule called heme, 1010 00:58:30,811 --> 00:58:35,950 and it turns on the chemistry of meat flavor and aroma. 1011 00:58:35,983 --> 00:58:38,319 We've genetically engineered a yeast cell 1012 00:58:38,352 --> 00:58:40,888 to make the heme directly. 1013 00:58:43,124 --> 00:58:44,625 Pat Brown's not making 1014 00:58:44,658 --> 00:58:46,694 a big health claim for his products. 1015 00:58:46,727 --> 00:58:49,196 It wasn't designed to be a health food, 1016 00:58:49,230 --> 00:58:52,133 it was designed to fake the meat experience. 1017 00:58:52,967 --> 00:58:55,803 So this is your not-so-secret ingredient. 1018 00:58:55,836 --> 00:58:57,938 You can taste it if you like. 1019 00:58:59,607 --> 00:59:00,841 We've done a lot of work thinking about 1020 00:59:00,875 --> 00:59:02,576 how to bind the burger together, 1021 00:59:02,610 --> 00:59:04,211 and we needed to make it something so robust 1022 00:59:04,245 --> 00:59:06,080 that you could stick it on a grill and flip it without... 1023 00:59:06,113 --> 00:59:08,149 -And it wouldn't fall apart? -Wouldn't fall apart, 1024 00:59:08,182 --> 00:59:09,683 and, you know, you can make meatballs with it... 1025 00:59:09,717 --> 00:59:11,218 So, what was the breakthrough? 1026 00:59:11,252 --> 00:59:12,720 -Can you share that? -Um, you know, methylcellulose 1027 00:59:12,753 --> 00:59:14,722 was a really big improvement for us. 1028 00:59:14,755 --> 00:59:16,157 Sounds like a tree product. -It is a tree product. 1029 00:59:16,190 --> 00:59:17,858 Cellulose comes from trees. 1030 00:59:17,892 --> 00:59:20,795 Um, it's a really abundant molecule in the world. 1031 00:59:20,828 --> 00:59:23,631 -POLLAN And where do you get it? -I think it's a byproduct 1032 00:59:23,664 --> 00:59:25,132 -from a lot of the paper industry... -Mm-hmm. 1033 00:59:25,166 --> 00:59:27,768 -Mm-hmm. -And, uh... 1034 00:59:27,802 --> 00:59:29,170 wood pulp? 1035 00:59:31,105 --> 00:59:32,673 It's cleaned up enough that it doesn't taste like w-wood pulp. 1036 00:59:32,706 --> 00:59:34,008 -I'm sure not. -Yeah. 1037 00:59:42,016 --> 00:59:43,684 This is a facility 1038 00:59:43,717 --> 00:59:45,986 that has none of the horrors of a slaughterhouse. 1039 00:59:47,655 --> 00:59:49,990 I think we have a plant-based food, 1040 00:59:50,024 --> 00:59:51,992 with a fraction of the environmental footprint 1041 00:59:52,026 --> 00:59:54,128 of covering the planet with cows. 1042 00:59:56,664 --> 00:59:57,798 You can make a case 1043 00:59:57,832 --> 00:59:59,967 that the Impossible Burger 1044 01:00:00,000 --> 01:00:04,205 represents a good alternative to meat as we now produce it. 1045 01:00:04,238 --> 01:00:08,642 It doesn't have hormones in it, no antibiotics in it. 1046 01:00:08,676 --> 01:00:10,244 But make no mistake, 1047 01:00:10,277 --> 01:00:12,746 this is built on commodity agriculture, 1048 01:00:12,780 --> 01:00:16,417 and it's an ultra-processed food. 1049 01:00:16,450 --> 01:00:19,954 So there are trade-offs. 1050 01:00:19,987 --> 01:00:22,756 I like a burger experience as much as the next guy, 1051 01:00:22,790 --> 01:00:26,794 and if I can have it without implicating a cow 1052 01:00:26,827 --> 01:00:29,130 and all the problems that come with cows, 1053 01:00:29,163 --> 01:00:31,165 maybe that's a good thing. 1054 01:00:33,334 --> 01:00:36,170 We are at a very interesting moment. 1055 01:00:36,203 --> 01:00:39,106 Food science is being dedicated to a nobler goal 1056 01:00:39,140 --> 01:00:41,275 than it has in the past: 1057 01:00:41,308 --> 01:00:44,678 to move us off of a heavy meat diet, 1058 01:00:44,712 --> 01:00:47,781 onto a more plant-based diet. 1059 01:00:47,815 --> 01:00:49,683 The Impossible Burger is now 1060 01:00:49,717 --> 01:00:51,452 in every Burger King in the country. 1061 01:00:51,485 --> 01:00:53,988 There's a willingness on the part of the consumer 1062 01:00:54,021 --> 01:00:55,389 to experiment with these products. 1063 01:00:55,422 --> 01:00:58,425 But they're... questionable. 1064 01:00:58,459 --> 01:01:02,763 Um, they may solve one problem and create another. 1065 01:01:02,796 --> 01:01:04,465 I think the thing that troubles me most 1066 01:01:04,498 --> 01:01:08,035 is the implication that this is health food. 1067 01:01:08,068 --> 01:01:10,037 Because the phrase "plant-based" 1068 01:01:10,070 --> 01:01:13,741 has a, has this aura of greenness, 1069 01:01:13,774 --> 01:01:18,746 of health, and that is deceptive. 1070 01:01:22,149 --> 01:01:24,118 My relationship with food 1071 01:01:24,151 --> 01:01:25,886 is complicated. 1072 01:01:25,920 --> 01:01:27,388 Very complicated. 1073 01:01:28,756 --> 01:01:30,991 Because I have type 1 diabetes. 1074 01:01:34,028 --> 01:01:35,863 You know, I think most of us love food, 1075 01:01:35,896 --> 01:01:39,266 but we don't have to think about it every day, every hour. 1076 01:01:41,168 --> 01:01:44,738 I measure my blood sugar before and after every meal, 1077 01:01:44,772 --> 01:01:46,207 and the simpler I eat, 1078 01:01:46,240 --> 01:01:48,442 the more level my blood sugar is. 1079 01:01:55,349 --> 01:01:56,817 As a journalist, 1080 01:01:56,850 --> 01:01:59,353 I am very much interested in new foods. 1081 01:01:59,386 --> 01:02:02,389 ...been able to extract proteins from it. 1082 01:02:02,423 --> 01:02:04,825 I needed to find out how they were made, 1083 01:02:04,858 --> 01:02:07,361 find out what it might mean for my own body. 1084 01:02:07,394 --> 01:02:09,063 Is it clean label? Like what does it... 1085 01:02:09,096 --> 01:02:10,297 -As clean as it gets. -Yeah. 1086 01:02:10,331 --> 01:02:12,333 Our products are 95% mushroom roots, 1087 01:02:12,366 --> 01:02:13,968 with some flavoring. 1088 01:02:14,001 --> 01:02:15,836 We've got this super salmon filet 1089 01:02:15,869 --> 01:02:20,941 made entirely out of plants, without hurting a single fish. 1090 01:02:20,975 --> 01:02:22,910 I worry that 1091 01:02:22,943 --> 01:02:24,778 these new food companies, 1092 01:02:24,812 --> 01:02:27,448 um, are following the footsteps of Big Food 1093 01:02:27,481 --> 01:02:29,917 with foods that are empty calories, 1094 01:02:29,950 --> 01:02:32,052 high-impact on my blood sugar. 1095 01:02:32,086 --> 01:02:34,255 Now, what are the proteins that you're producing? 1096 01:02:34,288 --> 01:02:36,490 That's something we can't talk about it, kind of right now. 1097 01:02:36,524 --> 01:02:38,926 These founders of start-ups 1098 01:02:38,959 --> 01:02:43,197 have compelling ideas that they're so passionate about. 1099 01:02:43,230 --> 01:02:44,932 So, at Sundial Foods, we're making 1100 01:02:44,965 --> 01:02:46,800 plant-based chicken wings with only eight ingredients. 1101 01:02:46,834 --> 01:02:48,435 And you are the founders of the company? 1102 01:02:48,469 --> 01:02:50,037 We're both cofounders. 1103 01:02:50,070 --> 01:02:51,438 We actually met in a class in UC Berkeley, 1104 01:02:51,472 --> 01:02:54,241 so all of this started as a school project. 1105 01:02:55,610 --> 01:02:57,811 The new food has become 1106 01:02:57,845 --> 01:03:01,015 the cause for every tech investor. 1107 01:03:01,048 --> 01:03:02,584 They want something in their playbook 1108 01:03:02,617 --> 01:03:05,520 that speaks to saving the world. 1109 01:03:05,553 --> 01:03:07,288 -We-we produce dairy without a cow. -Okay. 1110 01:03:07,321 --> 01:03:09,591 So, we've made molecular coffee. 1111 01:03:09,624 --> 01:03:12,594 We're the first ones to make it without coffee beans. 1112 01:03:12,627 --> 01:03:16,397 So, it's uh, world's first uh, real honey made without bees. 1113 01:03:16,430 --> 01:03:18,232 Some of these start-ups are raising 1114 01:03:18,265 --> 01:03:19,933 hundreds of millions of dollars. 1115 01:03:21,135 --> 01:03:23,170 Tyson, JBS, 1116 01:03:23,203 --> 01:03:24,438 Hormel, they've all invested 1117 01:03:24,471 --> 01:03:27,609 in alternative meat companies. 1118 01:03:27,642 --> 01:03:29,977 But what happens down the road? 1119 01:03:30,010 --> 01:03:34,481 These big companies are only thinking about their profit. 1120 01:03:34,516 --> 01:03:37,251 What's it going to be like for the everyday consumer 1121 01:03:37,284 --> 01:03:38,886 walking through the supermarket? 1122 01:03:38,919 --> 01:03:42,222 How will they navigate the new landscape? 1123 01:03:44,992 --> 01:03:48,062 So now, food made by scientists 1124 01:03:48,095 --> 01:03:50,197 has led to cultured meat. 1125 01:03:50,230 --> 01:03:53,434 Meat that is the multiplication of actual meat cells. 1126 01:03:53,467 --> 01:03:54,968 This really is meat. 1127 01:03:55,002 --> 01:03:56,638 So this is called EPIC. 1128 01:03:56,671 --> 01:03:58,172 When I was practicing 1129 01:03:58,205 --> 01:04:00,341 as a cardiologist, the question was, 1130 01:04:00,374 --> 01:04:03,977 what if I practiced for the next 35 years? 1131 01:04:04,011 --> 01:04:05,479 I would likely be, you know, involved 1132 01:04:05,513 --> 01:04:08,550 in saving 3,000, 4,000 lives. 1133 01:04:08,583 --> 01:04:12,219 But what if we could start 1134 01:04:12,252 --> 01:04:15,089 saving trillions of animal lives 1135 01:04:15,122 --> 01:04:19,093 and also, positively affecting billions of human lives? 1136 01:04:19,893 --> 01:04:21,962 When I was working at the Mayo Clinic, 1137 01:04:21,995 --> 01:04:23,364 we would have patients that would come 1138 01:04:23,397 --> 01:04:25,966 with a very large heart attack. 1139 01:04:25,999 --> 01:04:28,570 So we would take stem cells from that patient 1140 01:04:28,603 --> 01:04:30,505 and we would reinject them into the heart, 1141 01:04:30,538 --> 01:04:32,005 to regrow the heart muscle. 1142 01:04:32,039 --> 01:04:34,441 That's where my idea came from, 1143 01:04:34,475 --> 01:04:37,444 of growing meat directly from animal cells. 1144 01:04:39,113 --> 01:04:40,981 I always want to know, 1145 01:04:41,014 --> 01:04:44,451 "How does this product connect to the farmland, 1146 01:04:44,485 --> 01:04:45,553 "to the earth? 1147 01:04:45,587 --> 01:04:47,321 What's its relation to nature?" 1148 01:04:48,122 --> 01:04:51,258 Here, you're not on any kind of farm. 1149 01:04:51,291 --> 01:04:52,993 You're back in a lab 1150 01:04:53,026 --> 01:04:57,599 manufacturing a broth out of amino acids. 1151 01:04:57,632 --> 01:05:00,367 So, any of these cultivators here 1152 01:05:00,401 --> 01:05:02,369 -can grow chicken or beef... -Yeah. 1153 01:05:02,403 --> 01:05:04,539 -...or pork or... -The same cultivators... 1154 01:05:04,572 --> 01:05:06,106 -Essentially. -...depending, and you can put 1155 01:05:06,140 --> 01:05:07,975 -different things in them. -Any species. 1156 01:05:09,343 --> 01:05:11,579 Essentially, we've got a couple of tanks here 1157 01:05:11,613 --> 01:05:14,114 that are holding the-the feed for the cells. 1158 01:05:14,148 --> 01:05:16,350 And, uh, we have recipes of nutrients 1159 01:05:16,383 --> 01:05:20,020 for each type of animal that we're making. 1160 01:05:20,053 --> 01:05:22,256 -There's actually chicken in there. -Yeah, there's chicken. 1161 01:05:22,289 --> 01:05:23,424 Imagine that this is outside of the-- 1162 01:05:23,457 --> 01:05:25,359 this is the body of an animal. 1163 01:05:25,392 --> 01:05:27,995 -Right. -Inside of it, there's cells that are growing. 1164 01:05:28,028 --> 01:05:29,997 Those cells are doubling every 24 hours, 1165 01:05:30,030 --> 01:05:31,465 and after a certain number of doublings, 1166 01:05:31,498 --> 01:05:33,267 you have a lot of cells in there. 1167 01:05:33,300 --> 01:05:35,537 In a, in-- for instance, a cultivator like this, 1168 01:05:35,570 --> 01:05:38,238 every five days you can have a batch of meat. 1169 01:05:39,306 --> 01:05:41,275 Meat of the future could be local, 1170 01:05:41,308 --> 01:05:43,343 it could be regional. 1171 01:05:43,377 --> 01:05:46,113 Just like you go out and see beer being made, 1172 01:05:46,146 --> 01:05:47,649 you can also go and see how your meat's being made. 1173 01:05:47,682 --> 01:05:49,016 Mm-hmm. 1174 01:05:50,284 --> 01:05:51,686 This is all chicken. 1175 01:05:51,719 --> 01:05:53,721 I was gonna ask you about the ingredient label. 1176 01:05:53,755 --> 01:05:55,657 It'll be "chicken cells." 1177 01:05:56,423 --> 01:05:58,358 So, when we started off, 1178 01:05:58,392 --> 01:06:01,563 that small piece would be a couple of thousand dollars. 1179 01:06:01,596 --> 01:06:04,164 And the challenge is to make it at a cost that is affordable. 1180 01:06:04,198 --> 01:06:06,433 Ultimately, in five to ten years, 1181 01:06:06,467 --> 01:06:08,435 we'll be able to get the prices that are very similar 1182 01:06:08,469 --> 01:06:11,138 to what people will be used to paying for, let's say, 1183 01:06:11,171 --> 01:06:12,607 -an animal that is butchered. -Right. 1184 01:06:20,515 --> 01:06:22,082 Could've fooled me. 1185 01:06:23,585 --> 01:06:26,386 In fact, we were fooled. 1186 01:06:26,420 --> 01:06:29,591 We subsequently learned that the chicken breast I sampled 1187 01:06:29,624 --> 01:06:32,794 did not come from the tanks we were shown 1188 01:06:32,827 --> 01:06:36,129 but from a more costly and labor-intensive process. 1189 01:06:36,163 --> 01:06:39,266 The technology to produce whole-cut chicken at scale 1190 01:06:39,299 --> 01:06:42,537 is not as close as the industry would have us believe. 1191 01:06:44,839 --> 01:06:48,543 If alternative meat products can help shrink 1192 01:06:48,576 --> 01:06:52,145 the industrial meat system, that'd be great. 1193 01:06:52,179 --> 01:06:54,348 But I think there is a place for animals 1194 01:06:54,381 --> 01:06:57,451 in American agriculture, in any agriculture. 1195 01:06:57,484 --> 01:07:00,387 When it's done sustainably and animals are used 1196 01:07:00,420 --> 01:07:03,323 in such a way that they're feeding the soil, 1197 01:07:03,357 --> 01:07:05,092 feeding the plants. 1198 01:07:05,125 --> 01:07:07,060 Uh, that you have this closed loop 1199 01:07:07,094 --> 01:07:10,330 of animals and plants, recycling nutrients. 1200 01:07:10,364 --> 01:07:12,600 That's a sustainable farm to me. 1201 01:07:12,634 --> 01:07:15,637 So I don't think the goal needs to be eliminating meat, 1202 01:07:15,670 --> 01:07:17,672 but we sure need to shrink the meat system. 1203 01:07:17,705 --> 01:07:20,240 There's no question about that. 1204 01:07:32,352 --> 01:07:33,688 Last Friday, 1205 01:07:33,721 --> 01:07:36,390 I resigned, uh, from my position 1206 01:07:36,423 --> 01:07:39,861 as a, uh, Pioneer seed rep 1207 01:07:39,894 --> 01:07:43,196 so that I can put a lot more focus 1208 01:07:43,230 --> 01:07:47,434 into, uh, this project that's called The Stock Cropper. 1209 01:07:49,236 --> 01:07:51,573 I think a lot of people will look at it and think, 1210 01:07:51,606 --> 01:07:54,509 "Zack, you're completely insane." 1211 01:07:54,542 --> 01:07:56,844 It's probably a... 1212 01:07:56,878 --> 01:07:59,581 probably a well-placed, uh, criticism. 1213 01:08:02,416 --> 01:08:04,652 With The Stock Cropper, we've devised 1214 01:08:04,686 --> 01:08:07,421 a farming system that is truly regenerative, 1215 01:08:07,454 --> 01:08:09,691 good for the soil, good for the environment... 1216 01:08:11,759 --> 01:08:15,597 ...in a more positive direction for the future of agriculture 1217 01:08:15,630 --> 01:08:18,231 than the one we're currently on. 1218 01:08:21,401 --> 01:08:23,638 This barn is mobile, so that our animals 1219 01:08:23,671 --> 01:08:27,642 are always passing into fresh ground, fresh pasture. 1220 01:08:30,210 --> 01:08:32,847 So we have our ruminant animals out front, 1221 01:08:32,880 --> 01:08:35,883 -uh, like my friend the sheep here, 1222 01:08:35,917 --> 01:08:38,185 and what their job is to do is to be the lawn mowers 1223 01:08:38,218 --> 01:08:42,356 and mow down the pasture and process that vegetation. 1224 01:08:42,389 --> 01:08:45,560 And then, following behind the sheep and goats, 1225 01:08:45,593 --> 01:08:48,228 we have the pigs. 1226 01:08:48,261 --> 01:08:50,464 The pigs graze on what's left, and their snouts 1227 01:08:50,497 --> 01:08:53,433 are essentially our tillers to kind of move the soil around 1228 01:08:53,467 --> 01:08:55,837 and incorporate some of the manures. 1229 01:08:56,938 --> 01:08:59,439 Our animals are our manure spreaders 1230 01:08:59,473 --> 01:09:01,876 as we move through the field. 1231 01:09:01,909 --> 01:09:06,213 And then, the annual pasture is allowed to regenerate. 1232 01:09:07,715 --> 01:09:10,217 What we're in right now is only about 1233 01:09:10,250 --> 01:09:13,855 three weeks since it was grazed and we already got regrowth. 1234 01:09:13,888 --> 01:09:15,723 So, the beauty of this system is we're putting livestock 1235 01:09:15,757 --> 01:09:18,458 back on the land, but we're doing it in a fashion 1236 01:09:18,492 --> 01:09:20,227 that holds nutrients in place 1237 01:09:20,260 --> 01:09:23,463 so they'll be available to next year's crop. 1238 01:09:25,733 --> 01:09:27,869 You know, this system is completely different 1239 01:09:27,902 --> 01:09:31,673 than the conventional system I use on the rest of my farm, 1240 01:09:31,706 --> 01:09:34,609 where we have to replace a lot of the things 1241 01:09:34,642 --> 01:09:36,678 that these animals are doing naturally, 1242 01:09:36,711 --> 01:09:40,748 uh, with synthetic fertilizers and pesticides. 1243 01:09:44,585 --> 01:09:46,621 And the end product is a higher quality, 1244 01:09:46,654 --> 01:09:49,356 tastier meat animal. 1245 01:09:49,389 --> 01:09:51,425 Something that's a premium product 1246 01:09:51,458 --> 01:09:54,829 to add value to my farming operation. 1247 01:09:57,598 --> 01:09:58,966 Well, Zack, 1248 01:09:59,000 --> 01:10:01,334 until recently, you were a Pioneer dealer. 1249 01:10:01,368 --> 01:10:03,336 That's correct, I was. 1250 01:10:03,370 --> 01:10:06,874 -But you gave it up? -I did. I gave it up. 1251 01:10:06,908 --> 01:10:09,476 You gonna take a hit on your income, then? 1252 01:10:09,510 --> 01:10:11,846 -Yeah, for sure. -Yeah. 1253 01:10:11,879 --> 01:10:14,347 -Yeah. -Why would you do that? 1254 01:10:14,381 --> 01:10:16,718 'Cause I wanted to wake up in the morning 1255 01:10:16,751 --> 01:10:18,586 and believe in what I was doing. 1256 01:10:18,619 --> 01:10:21,455 I see the path that... 1257 01:10:21,488 --> 01:10:23,390 what the current commodity game is on, 1258 01:10:23,423 --> 01:10:26,694 and it's a path that, uh, it doesn't do a lot of good 1259 01:10:26,728 --> 01:10:29,030 for the things I'm passionate about, which is the land 1260 01:10:29,063 --> 01:10:31,899 and water quality and c-communities and... 1261 01:10:31,933 --> 01:10:34,769 Um, I could've kept on doing that same stuff, 1262 01:10:34,802 --> 01:10:37,739 uh, or I could've said, 1263 01:10:37,772 --> 01:10:39,439 "I've got this alternative system and maybe 1264 01:10:39,473 --> 01:10:41,308 this will provide some opportunity," 1265 01:10:41,341 --> 01:10:43,376 and I s-- you know, you only live once, take a chance. 1266 01:10:43,410 --> 01:10:48,448 And so, what will the old boys think when you, when you say, 1267 01:10:48,482 --> 01:10:50,350 "I'm gonna have goats in a cage... 1268 01:10:50,383 --> 01:10:51,986 -"...and give up my Pioneer dealership?" 1269 01:10:52,019 --> 01:10:54,488 I-I'm just happy that I can provide entertainment 1270 01:10:54,522 --> 01:10:56,591 and something for them to talk about in the coffee shop. 1271 01:10:56,624 --> 01:10:58,059 That's my contribution to the community. 1272 01:10:58,092 --> 01:10:59,794 -Oh, that's good. Yeah. -Yeah. 1273 01:10:59,827 --> 01:11:01,696 It's my way to give back. 1274 01:11:04,331 --> 01:11:07,769 So this is what I mean by "Iowa bullion." 1275 01:11:07,802 --> 01:11:09,771 You know, there's a lot of places in the world 1276 01:11:09,804 --> 01:11:11,539 that would kill to have dirt like this, 1277 01:11:11,572 --> 01:11:14,709 and that's why I want to keep every inch of it here, 1278 01:11:14,742 --> 01:11:16,844 uh, on my family's land where it belongs. 1279 01:11:16,878 --> 01:11:19,781 Not blowing in the wintertime, into the ditch. 1280 01:11:19,814 --> 01:11:21,582 Or not, you know, washing off, 1281 01:11:21,616 --> 01:11:23,818 you know, through the low spot into the crick. 1282 01:11:23,851 --> 01:11:25,418 This is, this is what, this is-- 1283 01:11:25,452 --> 01:11:28,055 -this is wealth right here. -Right. Right. 1284 01:11:28,089 --> 01:11:30,591 Well, I mean, the corn looks beautiful, really. 1285 01:11:30,625 --> 01:11:32,492 Yeah. 1286 01:11:34,896 --> 01:11:36,831 There's definitely an excitement 1287 01:11:36,864 --> 01:11:38,331 about The Stock Cropper. 1288 01:11:38,365 --> 01:11:40,101 I've attracted a lot of other people 1289 01:11:40,134 --> 01:11:42,737 that farm weird, uh, like myself. 1290 01:11:43,738 --> 01:11:45,506 We're gonna walk down through this path here, 1291 01:11:45,540 --> 01:11:46,741 if you follow me. 1292 01:11:49,610 --> 01:11:51,746 Okay, so this is the-the original system. 1293 01:11:51,779 --> 01:11:55,883 We basically did sheep and goats out front, pigs behind. 1294 01:11:55,917 --> 01:11:58,351 You can barely smell these hogs. 1295 01:11:58,385 --> 01:12:01,556 Outside a typical hog confinement building, 1296 01:12:01,589 --> 01:12:03,558 you'd be retching right now. 1297 01:12:03,591 --> 01:12:05,425 When you explain that the animals 1298 01:12:05,458 --> 01:12:06,994 are feeding the plants 1299 01:12:07,028 --> 01:12:08,563 and the plants are feeding the animals, 1300 01:12:08,596 --> 01:12:11,065 and it's all happening in this one space, 1301 01:12:11,098 --> 01:12:13,134 you can see the looks in their eyes. 1302 01:12:13,167 --> 01:12:14,869 They got what we were doing. 1303 01:12:14,902 --> 01:12:16,871 So now the moment, uh, 1304 01:12:16,904 --> 01:12:18,673 that we've all been waiting for. 1305 01:12:18,706 --> 01:12:21,142 The new Clustercluck Nano here. 1306 01:12:21,175 --> 01:12:23,878 In order to really, truly be scalable, 1307 01:12:23,911 --> 01:12:27,447 you have to have the ability to have autonomous movement 1308 01:12:27,480 --> 01:12:29,449 without being here. 1309 01:12:29,482 --> 01:12:31,786 This is solar-powered, electrically driven, 1310 01:12:31,819 --> 01:12:33,087 on a programmable basis. 1311 01:12:33,120 --> 01:12:34,956 This is a big deal. 1312 01:12:34,989 --> 01:12:37,024 And I've got folks that are really interested, 1313 01:12:37,058 --> 01:12:39,093 but they're also skeptical 1314 01:12:39,126 --> 01:12:42,129 because they see the challenges to scale this up. 1315 01:12:43,097 --> 01:12:44,966 1898, we had a tractor. 1316 01:12:44,999 --> 01:12:46,934 -Yeah. -We could use it. 1317 01:12:46,968 --> 01:12:50,004 Took clear till the '50s, 1950s, 1318 01:12:50,037 --> 01:12:51,572 -to get rid of the horses. -Right. 1319 01:12:51,606 --> 01:12:53,040 So, I mean, 1320 01:12:53,074 --> 01:12:54,508 you're dealing with a crowd 1321 01:12:54,542 --> 01:12:56,177 -that does not like change. -Yeah. 1322 01:12:56,210 --> 01:12:58,112 And that's okay, but change comes eventually, 1323 01:12:58,145 --> 01:13:00,081 and we're hoping that we're... 1324 01:13:00,114 --> 01:13:04,417 betting on the right, the right horse, so to speak. 1325 01:13:04,451 --> 01:13:06,453 The biggest issue right now 1326 01:13:06,486 --> 01:13:08,623 is that the big four meat companies 1327 01:13:08,656 --> 01:13:10,725 have essentially blocked the path 1328 01:13:10,758 --> 01:13:14,061 for independent producers to process livestock. 1329 01:13:15,730 --> 01:13:18,633 And what we need is a shift in policy that makes possible 1330 01:13:18,666 --> 01:13:21,836 smaller and regional packing facilities. 1331 01:13:21,869 --> 01:13:23,604 That will open up the floodgates 1332 01:13:23,638 --> 01:13:26,974 for farmers to get their products to consumers. 1333 01:13:34,081 --> 01:13:36,584 My passion in this is to create a system 1334 01:13:36,617 --> 01:13:39,186 where there's more farmers out here like myself 1335 01:13:39,220 --> 01:13:40,955 being able to feed their family with-- 1336 01:13:40,988 --> 01:13:43,958 instead of thousands of acres, maybe several hundred? 1337 01:13:45,526 --> 01:13:50,531 And produce high-quality food products. 1338 01:13:50,564 --> 01:13:52,099 That's my dream. 1339 01:14:01,575 --> 01:14:02,710 All right. 1340 01:14:02,743 --> 01:14:04,712 Here we go. 1341 01:14:08,950 --> 01:14:10,918 I used to be a fisherman 1342 01:14:10,952 --> 01:14:13,888 chasing fish around the globe. 1343 01:14:13,921 --> 01:14:16,791 You name it I fished it: tuna, herring, 1344 01:14:16,824 --> 01:14:18,159 lobster, cod. 1345 01:14:19,193 --> 01:14:20,728 It was great, 1346 01:14:20,761 --> 01:14:22,830 you know, fishing day and night, 1347 01:14:22,863 --> 01:14:25,132 being in the belly of a boat months at a time. 1348 01:14:27,001 --> 01:14:29,937 The problem was, I was fishing 1349 01:14:29,971 --> 01:14:32,673 at the height of industrial, extractive 1350 01:14:32,707 --> 01:14:34,208 food production. 1351 01:14:35,276 --> 01:14:38,245 Huge trawlers with half-mile nets 1352 01:14:38,279 --> 01:14:40,014 ripping up ecosystems. 1353 01:14:42,583 --> 01:14:44,618 And so, we got too good at what we did. 1354 01:14:46,120 --> 01:14:49,156 The answer everybody told us was fish farming. 1355 01:14:49,190 --> 01:14:51,559 I was gonna help feed the planet 1356 01:14:51,592 --> 01:14:54,261 and I was still gonna be able to work on the water. 1357 01:14:54,295 --> 01:14:57,898 The smell of fish was still gonna come home with me. 1358 01:14:57,932 --> 01:15:01,268 So I went out to these pens, and I'm pulling them out. 1359 01:15:01,302 --> 01:15:03,971 And it's neither fish nor food, they got a grey color, 1360 01:15:04,005 --> 01:15:05,740 there's sea lice on them. 1361 01:15:05,773 --> 01:15:09,877 I swear to God, they're stupider than regular fish. 1362 01:15:09,910 --> 01:15:12,613 And so, it's borrowing all the bad practices 1363 01:15:12,646 --> 01:15:14,615 that are happening on land. 1364 01:15:14,648 --> 01:15:17,551 Heavy use of pesticides, antibiotics. 1365 01:15:17,585 --> 01:15:20,287 This was industrial pig farming out in the ocean. 1366 01:15:24,158 --> 01:15:26,660 So I ended up just really trying to figure out 1367 01:15:26,694 --> 01:15:29,263 how do I be a steward of the sea 1368 01:15:29,296 --> 01:15:32,900 and switch from pillaging to regeneration? 1369 01:15:33,901 --> 01:15:35,569 I asked the ocean, 1370 01:15:35,603 --> 01:15:37,738 "What does it make sense to grow?" 1371 01:15:37,772 --> 01:15:40,074 And it says, "Why don't you grow things 1372 01:15:40,107 --> 01:15:42,109 "that don't swim away, 1373 01:15:42,143 --> 01:15:44,245 "that you don't have to feed 1374 01:15:44,278 --> 01:15:47,715 and that breathe life back into the ocean?" 1375 01:15:48,716 --> 01:15:51,619 So I decided to grow kelp. 1376 01:15:53,654 --> 01:15:55,656 I mean this is an embarrassing thing 1377 01:15:55,689 --> 01:15:57,992 for a fisherman to do, right, growing plants underwater? 1378 01:15:58,025 --> 01:15:59,593 When I first came down, 1379 01:15:59,627 --> 01:16:01,796 I was getting l-laughed off the docks. 1380 01:16:01,829 --> 01:16:04,331 I lied to people, told them I was growing hemp underwater, 1381 01:16:04,365 --> 01:16:06,267 which seemed like it was a little better. 1382 01:16:08,402 --> 01:16:12,373 You can see the white buoys out there in the distance. 1383 01:16:12,406 --> 01:16:14,575 That's our ten-acre farm. 1384 01:16:16,343 --> 01:16:18,312 Below the surface, we're able to pack 1385 01:16:18,345 --> 01:16:22,249 so many crops along that vertical water column. 1386 01:16:22,283 --> 01:16:26,220 We have our kelp at one level, then we've got our mussels 1387 01:16:26,253 --> 01:16:29,924 and our scallops and our oysters and clams. 1388 01:16:31,859 --> 01:16:34,995 The power of the ocean is that I don't need to fertilize 1389 01:16:35,029 --> 01:16:37,031 like a corn farmer. 1390 01:16:37,064 --> 01:16:38,766 You don't need tractors, 1391 01:16:38,799 --> 01:16:40,901 you don't need buildings, you don't need to buy land. 1392 01:16:43,370 --> 01:16:45,639 Every one of our oysters, all our kelp, 1393 01:16:45,673 --> 01:16:48,342 also is restoring our ecosystem. 1394 01:16:48,375 --> 01:16:51,812 An oyster filters 50 gallons of water a day. 1395 01:16:51,846 --> 01:16:54,748 And our kelp soaks up five times more carbon 1396 01:16:54,782 --> 01:16:56,984 than land-based plants. 1397 01:16:59,386 --> 01:17:02,056 I really believe that kelp 1398 01:17:02,089 --> 01:17:04,792 is gonna be the most sustainable food on the planet. 1399 01:17:09,430 --> 01:17:11,966 As a chef, I'm always looking for new ingredients, 1400 01:17:11,999 --> 01:17:13,300 new flavors. 1401 01:17:13,334 --> 01:17:15,269 Kelp is amazing 1402 01:17:15,302 --> 01:17:18,372 because not only can I use it like an herb, 1403 01:17:18,405 --> 01:17:22,943 but also, I can sauté it really simply the way I would spinach. 1404 01:17:25,346 --> 01:17:27,114 Kelp dolmades. 1405 01:17:27,148 --> 01:17:28,415 Trying new things just needs 1406 01:17:28,449 --> 01:17:30,317 to become the normal 1407 01:17:30,351 --> 01:17:32,853 instead of something that's outlandish or weird. 1408 01:17:32,887 --> 01:17:35,856 You know, sushi wasn't even widely accepted 1409 01:17:35,890 --> 01:17:38,025 until relatively recently. 1410 01:17:39,059 --> 01:17:41,162 Kelp is affordable, it's nutritious, 1411 01:17:41,195 --> 01:17:44,732 and it will absolutely be a part of the future of food. 1412 01:17:50,004 --> 01:17:51,906 The question is what kind 1413 01:17:51,939 --> 01:17:54,041 of industry will we have going forward? 1414 01:17:55,442 --> 01:17:57,444 Is this gonna be about thousand-acre farms 1415 01:17:57,478 --> 01:17:59,813 owned by a couple global companies? 1416 01:17:59,847 --> 01:18:02,983 Or is it gonna be about thousands of ten-acre farms 1417 01:18:03,017 --> 01:18:04,151 dotting our coastline? 1418 01:18:05,252 --> 01:18:08,322 Replication, that's what's powerful, 1419 01:18:08,355 --> 01:18:10,457 not consolidation. 1420 01:18:12,459 --> 01:18:17,431 There is another way here that we can be proud of. 1421 01:18:18,098 --> 01:18:20,868 We got really good at fishing, right? 1422 01:18:20,901 --> 01:18:23,037 Too good. Maybe we'll really get good 1423 01:18:23,070 --> 01:18:24,872 at solutions this time around. 1424 01:18:35,049 --> 01:18:36,518 Here in Florida, 1425 01:18:36,551 --> 01:18:40,187 the Fair Food Program has implemented agreements 1426 01:18:40,221 --> 01:18:42,890 with growers from the agricultural industry. 1427 01:18:45,192 --> 01:18:47,529 Now, there is a code of conduct 1428 01:18:47,562 --> 01:18:51,165 that guarantees that the abuses that happen 1429 01:18:51,198 --> 01:18:54,768 will not be tolerated. 1430 01:18:54,802 --> 01:18:59,273 Workers are protected to speak free of retaliation, 1431 01:18:59,306 --> 01:19:03,344 and they receive a bonus at the end of the week. 1432 01:19:03,377 --> 01:19:06,247 So it's an increase in wages. 1433 01:19:08,816 --> 01:19:10,484 When we signed the Fair Food agreement, 1434 01:19:10,518 --> 01:19:14,488 I got some pretty nasty phone calls 1435 01:19:14,522 --> 01:19:17,992 from our competitors/friends in the industry. 1436 01:19:18,025 --> 01:19:21,529 "Does it impact my bottom line?" Sure. 1437 01:19:21,563 --> 01:19:24,298 But doing the right thing, running a clean business, 1438 01:19:24,331 --> 01:19:28,302 is always gonna cost more than breaking the fucking law. 1439 01:19:30,037 --> 01:19:32,039 Today, 90% of the tomatoes 1440 01:19:32,072 --> 01:19:33,907 being produced in Florida 1441 01:19:33,941 --> 01:19:35,776 are covered by the Fair Food agreement. 1442 01:19:38,078 --> 01:19:39,913 And 14 corporations 1443 01:19:39,947 --> 01:19:44,018 that buy from these growers have signed onto it. 1444 01:19:45,286 --> 01:19:48,556 But not everybody has come on board. 1445 01:19:48,590 --> 01:19:53,227 Wendy's decided to actually cut purchases 1446 01:19:53,260 --> 01:19:57,464 from growers for adhering to the Fair Food Program. 1447 01:19:57,498 --> 01:20:01,869 Instead, they went to Mexico to buy from mega-farms 1448 01:20:01,902 --> 01:20:05,472 that do not respect the rights of the workers. 1449 01:20:05,507 --> 01:20:07,474 If Wendy's were to join 1450 01:20:07,509 --> 01:20:10,844 the Fair Food Program and pay an extra penny a pound 1451 01:20:10,878 --> 01:20:16,183 to farm workers, it would cost maybe $500,000 a year. 1452 01:20:16,216 --> 01:20:19,920 It's a tiny portion of their annual revenue 1453 01:20:19,953 --> 01:20:22,923 and might increase the cost of a Wendy's hamburger 1454 01:20:22,956 --> 01:20:28,262 by 1/30th of a penny. 1455 01:20:28,295 --> 01:20:30,364 There are other corporations 1456 01:20:30,397 --> 01:20:34,368 that refuse to participate on the Fair Food program. 1457 01:20:34,401 --> 01:20:36,503 But if they would sign on to it, 1458 01:20:36,538 --> 01:20:40,542 then we would see an increase in wages of almost double. 1459 01:20:41,543 --> 01:20:46,246 And now, the Fair Food Program has become the blueprint 1460 01:20:46,280 --> 01:20:50,284 for labor relationships in many other parts of the country. 1461 01:20:57,091 --> 01:20:59,059 In Latin America, 1462 01:20:59,093 --> 01:21:01,895 many countries are making progress 1463 01:21:01,929 --> 01:21:05,600 to reduce consumption of ultra-processed foods. 1464 01:21:07,434 --> 01:21:10,672 In Chile, they use black warning labels 1465 01:21:10,705 --> 01:21:14,341 saying "too much sugar," "too much saturated fat," 1466 01:21:14,375 --> 01:21:15,677 "too much calories." 1467 01:21:15,710 --> 01:21:18,379 And in Mexico, for instance, they say, 1468 01:21:18,412 --> 01:21:21,148 if a product has a warning label, 1469 01:21:21,181 --> 01:21:23,417 they cannot have anything other thing 1470 01:21:23,450 --> 01:21:25,152 saying the product is good. 1471 01:21:25,185 --> 01:21:27,254 No health claims. 1472 01:21:29,490 --> 01:21:31,058 In Brazil, 1473 01:21:31,091 --> 01:21:33,460 every day, we have 40 million meals 1474 01:21:33,494 --> 01:21:36,664 prepared in public schools. 1475 01:21:49,677 --> 01:21:51,211 The Brazilian dietary policy 1476 01:21:51,245 --> 01:21:53,280 is that real food is essential. 1477 01:21:53,313 --> 01:21:55,282 Cooking is essential. 1478 01:21:55,315 --> 01:21:59,052 And basically, avoiding ultra-processed foods. 1479 01:22:03,157 --> 01:22:06,393 Children that have access to this program, 1480 01:22:06,427 --> 01:22:11,131 really are acquiring healthy eating habits. 1481 01:22:23,545 --> 01:22:28,215 This program promotes the demand for healthy foods. 1482 01:22:28,248 --> 01:22:32,986 The municipalities, they are obliged by law 1483 01:22:33,020 --> 01:22:37,224 to buy unprocessed and minimally processed foods. 1484 01:22:37,257 --> 01:22:42,664 And they should buy 30% of food from local family farmers. 1485 01:23:07,622 --> 01:23:09,591 Come on guys, get in line. 1486 01:23:09,624 --> 01:23:12,326 Normally, school districts 1487 01:23:12,359 --> 01:23:14,729 purchase food from a distribution company. 1488 01:23:14,762 --> 01:23:16,497 But the Camden city school district 1489 01:23:16,531 --> 01:23:18,633 is now providing food 1490 01:23:18,666 --> 01:23:21,335 direct from the farmers to the table 1491 01:23:21,368 --> 01:23:23,638 right in our school cafeterias. 1492 01:23:23,671 --> 01:23:26,574 We have asparagus fries today with Parmesan and... 1493 01:23:26,608 --> 01:23:28,342 It's so successful. 1494 01:23:28,375 --> 01:23:33,113 There are more students selecting salads than ever. 1495 01:23:33,146 --> 01:23:35,115 There was a time where they're gonna walk past it, 1496 01:23:35,148 --> 01:23:37,084 get a cheeseburger, get tenders, get whatever. 1497 01:23:39,152 --> 01:23:42,222 To be able to serve fresh, fresh, fresh produce, 1498 01:23:42,256 --> 01:23:44,057 straight from the farm, 1499 01:23:44,091 --> 01:23:47,194 it makes all the difference in the world. 1500 01:23:47,227 --> 01:23:49,463 It makes them want to come to school. 1501 01:23:49,496 --> 01:23:51,131 Yeah. 1502 01:23:51,164 --> 01:23:52,567 We're partnering with 1503 01:23:52,600 --> 01:23:55,469 The Common Market to build relationships 1504 01:23:55,502 --> 01:23:57,237 with our local farmers. 1505 01:23:57,271 --> 01:24:00,575 So those were grown on farms near here. 1506 01:24:00,608 --> 01:24:03,377 We saw there needed to be a link 1507 01:24:03,410 --> 01:24:06,380 that connected communities like ours with the abundance 1508 01:24:06,413 --> 01:24:08,415 of farmland and the abundance of good food 1509 01:24:08,448 --> 01:24:10,183 that's grown in our region. 1510 01:24:11,886 --> 01:24:14,622 It's largely federal policy 1511 01:24:14,656 --> 01:24:17,157 that is supporting these large, multinational companies 1512 01:24:17,190 --> 01:24:21,128 who are selling cheap and processed food. 1513 01:24:21,161 --> 01:24:23,731 Programs like ours demonstrate 1514 01:24:23,765 --> 01:24:25,700 the kind of policy change that we want to see. 1515 01:24:25,733 --> 01:24:30,404 Policy that's beneficial for both farmers in rural places 1516 01:24:30,437 --> 01:24:32,540 and urban consumers. 1517 01:24:40,213 --> 01:24:43,150 Buenos días. 1518 01:24:43,952 --> 01:24:46,688 So, you feel good about the hearing today? 1519 01:24:46,721 --> 01:24:48,355 Yeah. 1520 01:24:48,388 --> 01:24:50,490 The coalition around these nutrition issues 1521 01:24:50,525 --> 01:24:53,861 has grown from family farmers to civil rights activists 1522 01:24:53,895 --> 01:24:56,598 to environmental justice people. 1523 01:24:56,631 --> 01:24:59,132 They see this potential coalition 1524 01:24:59,166 --> 01:25:02,202 that could really make real change. 1525 01:25:02,235 --> 01:25:04,772 -Good luck. -Thank you very much. 1526 01:25:04,806 --> 01:25:06,473 I'm now the chairperson 1527 01:25:06,507 --> 01:25:09,476 of a powerful subcommittee on nutrition. 1528 01:25:10,277 --> 01:25:12,446 And I want to be a part of letting people know 1529 01:25:12,479 --> 01:25:15,415 a lot of these pressing realities that moved me 1530 01:25:15,449 --> 01:25:18,418 to want to deal with our food system. 1531 01:25:19,621 --> 01:25:21,789 So it's a tremendous privilege 1532 01:25:21,823 --> 01:25:26,293 and responsibility to focus Washington on an issue 1533 01:25:26,326 --> 01:25:28,896 that I believe is at the center 1534 01:25:28,930 --> 01:25:31,633 of human life, American life. 1535 01:25:31,666 --> 01:25:35,335 Now, let's be clear, the majority of our food system 1536 01:25:35,369 --> 01:25:38,271 is being now controlled by just a handful 1537 01:25:38,305 --> 01:25:41,308 of big multinational corporations. 1538 01:25:41,341 --> 01:25:44,646 These food companies carefully forment-- uh, formulate 1539 01:25:44,679 --> 01:25:48,281 and market nutrient-poor, addictive, 1540 01:25:48,315 --> 01:25:53,186 ultra-processed foods which now comprise two-thirds 1541 01:25:53,220 --> 01:25:55,757 of the calories in children and teens 1542 01:25:55,790 --> 01:25:57,424 in their diets in the United States. 1543 01:25:57,457 --> 01:25:59,794 And these companies want us to believe 1544 01:25:59,827 --> 01:26:02,664 that the resultant diet-related diseases, 1545 01:26:02,697 --> 01:26:08,301 such as obesity and diabetes, are somehow a moral failing. 1546 01:26:08,335 --> 01:26:10,872 That they represent a lack of willpower, 1547 01:26:10,905 --> 01:26:13,841 or a failure to get enough exercise. 1548 01:26:13,875 --> 01:26:16,243 That-that is just a lie. 1549 01:26:16,276 --> 01:26:18,311 It's a lie. 1550 01:26:18,345 --> 01:26:20,347 And so, I believe we need to rethink 1551 01:26:20,380 --> 01:26:23,584 the way we approach food and nutrition policy. 1552 01:26:23,618 --> 01:26:26,554 Our lives literally depend upon it. 1553 01:26:28,355 --> 01:26:30,490 By fixing our food system, 1554 01:26:30,525 --> 01:26:31,993 we will create health and well-being 1555 01:26:32,026 --> 01:26:34,461 in-in every aspect of our lives. 1556 01:26:34,494 --> 01:26:38,900 But the forces of Washington right now are really invested 1557 01:26:38,933 --> 01:26:41,435 in sustaining these broken systems. 1558 01:26:41,468 --> 01:26:42,937 Because it's creating big profit 1559 01:26:42,970 --> 01:26:44,806 for very powerful interests. 1560 01:26:44,839 --> 01:26:47,975 Tyson Foods, in the last quarter of 2021, 1561 01:26:48,009 --> 01:26:51,646 their net income rose from $469 million 1562 01:26:51,679 --> 01:26:55,650 to $1.2 billion, that's one quarter, okay? 1563 01:26:55,683 --> 01:26:57,284 ; I've got a piece of legislation 1564 01:26:57,317 --> 01:26:58,986 right now to put more transparency 1565 01:26:59,020 --> 01:27:01,589 on those big meatpacking companies 1566 01:27:01,622 --> 01:27:04,592 and have a special investigator with subpoena power. 1567 01:27:04,625 --> 01:27:07,360 Make sure these folks aren't doing antitrust activities. 1568 01:27:07,394 --> 01:27:09,630 But make no mistake, there's gonna be a lot 1569 01:27:09,664 --> 01:27:11,532 of money thrown against me. 1570 01:27:12,800 --> 01:27:14,401 They're gonna say, "We're not gonna let 1571 01:27:14,434 --> 01:27:17,337 some bigmouth senator from Montana stop us." 1572 01:27:17,370 --> 01:27:20,641 And so, bring it on, guys. 1573 01:27:21,709 --> 01:27:23,010 How'd the hearing go? 1574 01:27:23,044 --> 01:27:24,879 -Really well. -Yeah. 1575 01:27:24,912 --> 01:27:27,749 Now we're being filmed doing an illegal activity. 1576 01:27:27,782 --> 01:27:29,751 We're jaywalking here. 1577 01:27:29,784 --> 01:27:31,052 I think the light's gonna change for us maybe? 1578 01:27:31,085 --> 01:27:33,054 You think so? 1579 01:27:33,087 --> 01:27:34,655 Sometimes the law has to catch up to where you are. 1580 01:27:34,689 --> 01:27:35,890 That's right. 1581 01:27:37,859 --> 01:27:39,392 I really think that this is 1582 01:27:39,426 --> 01:27:42,029 a moment in history where we can expand 1583 01:27:42,063 --> 01:27:44,899 the innovations going on in the American food system 1584 01:27:44,932 --> 01:27:48,970 to show people that there's a better way of doing this. 1585 01:27:56,644 --> 01:27:57,979 It's all doable, 1586 01:27:58,012 --> 01:27:59,814 it's all fixable. 1587 01:27:59,847 --> 01:28:03,751 If we tackle the big problem of antitrust 1588 01:28:03,785 --> 01:28:05,553 and agricultural policy. 1589 01:28:05,586 --> 01:28:07,454 We need to change the incentives, 1590 01:28:07,487 --> 01:28:11,391 so the government is subsidizing healthy calories, 1591 01:28:11,424 --> 01:28:13,060 not unhealthy calories. 1592 01:28:13,094 --> 01:28:15,696 Just imagine if the government decided 1593 01:28:15,730 --> 01:28:19,466 to step in on the side of the consumer and the citizen, 1594 01:28:19,499 --> 01:28:22,435 rather than on the side of the big food companies. 1595 01:28:23,638 --> 01:28:25,873 We had a pandemic 1596 01:28:25,907 --> 01:28:28,408 and saw how brittle things were. 1597 01:28:28,441 --> 01:28:31,946 So let's create resiliency 1598 01:28:31,979 --> 01:28:36,416 by empowering the folks that raise their food 1599 01:28:36,449 --> 01:28:38,953 in our local and regional food systems. 1600 01:28:40,487 --> 01:28:41,622 The future doesn't have to be 1601 01:28:41,656 --> 01:28:43,591 cornfield after cornfield. 1602 01:28:43,624 --> 01:28:45,092 If we want to see change happen, 1603 01:28:45,126 --> 01:28:48,729 we have to change agricultural policy. 1604 01:28:48,763 --> 01:28:50,131 We get the right policy, 1605 01:28:50,164 --> 01:28:52,700 and we'll start taking care of our soils, 1606 01:28:52,733 --> 01:28:54,501 which in turn makes healthy food. 1607 01:28:54,535 --> 01:28:56,838 Like, it's not rocket science. 1608 01:28:57,939 --> 01:28:59,073 This is our chance 1609 01:28:59,106 --> 01:29:00,741 to chart a new course. 1610 01:29:00,775 --> 01:29:03,778 We can actually grow good food, create good jobs, 1611 01:29:03,811 --> 01:29:06,547 while we're also healing the planet. 1612 01:29:06,581 --> 01:29:09,584 And that's sort of the world I-I'd love to live in. 1613 01:29:09,617 --> 01:29:10,751 -Fifteen! -Stand up! 1614 01:29:10,785 --> 01:29:12,385 KC! 1615 01:29:12,419 --> 01:29:13,855 I want to see everybody 1616 01:29:13,888 --> 01:29:15,656 treated fairly. 1617 01:29:15,690 --> 01:29:17,592 We are the ones 1618 01:29:17,625 --> 01:29:19,727 that make this company successful. 1619 01:29:19,760 --> 01:29:22,630 -Who runs this Taco Bell? -We do! 1620 01:29:22,663 --> 01:29:24,497 I want to see life. 1621 01:29:24,532 --> 01:29:26,000 I want to see people living life, 1622 01:29:26,033 --> 01:29:28,035 not just fighting to survive. 1623 01:29:30,004 --> 01:29:32,173 We can have a food system 1624 01:29:32,206 --> 01:29:35,877 that produces healthy food for consumers, 1625 01:29:35,910 --> 01:29:42,116 that provides a safe workplace and decent wages to workers, 1626 01:29:42,149 --> 01:29:45,485 that treats animals like they're living beings 1627 01:29:45,519 --> 01:29:48,956 and not industrial commodities, 1628 01:29:48,990 --> 01:29:53,460 that treats the land in a way that's sustainable 1629 01:29:53,493 --> 01:29:56,097 and not destructive. 1630 01:29:56,130 --> 01:29:59,934 We not only can do it, we have to. 1631 01:30:07,708 --> 01:30:10,177 ♪ This land is your land ♪ 1632 01:30:12,013 --> 01:30:14,615 ♪ This land is my land ♪ 1633 01:30:17,919 --> 01:30:21,923 ♪ From California ♪ 1634 01:30:21,956 --> 01:30:26,727 ♪ Well, to the New York island ♪ 1635 01:30:26,761 --> 01:30:31,632 ♪ From the redwood forest ♪ 1636 01:30:31,666 --> 01:30:36,537 ♪ To the Gulf Stream waters ♪ 1637 01:30:37,538 --> 01:30:38,973 ♪ I tell you ♪ 1638 01:30:39,006 --> 01:30:41,142 ♪ This land ♪ 1639 01:30:41,175 --> 01:30:46,147 ♪ Was made for you and me ♪ 1640 01:30:47,782 --> 01:30:51,484 ♪ As I went walking ♪ 1641 01:30:51,519 --> 01:30:55,488 ♪ Down that ribbon of a highway ♪ 1642 01:30:56,958 --> 01:31:01,128 ♪ I saw above me ♪ 1643 01:31:01,162 --> 01:31:05,566 ♪ Oh, that endless skyway ♪ 1644 01:31:06,767 --> 01:31:10,671 ♪ Now, I saw below me ♪ 1645 01:31:11,305 --> 01:31:15,142 ♪ That golden valley ♪ 1646 01:31:16,043 --> 01:31:17,878 ♪ And I said ♪ 1647 01:31:17,912 --> 01:31:20,614 ♪ This land ♪ 1648 01:31:20,648 --> 01:31:25,686 ♪ Was made for you and me ♪ 1649 01:31:26,921 --> 01:31:31,158 ♪ As I was walking ♪ 1650 01:31:31,192 --> 01:31:34,095 ♪ Now, they tried to stop me ♪ 1651 01:31:36,063 --> 01:31:40,067 ♪ They put up a sign that said ♪ 1652 01:31:40,101 --> 01:31:44,772 ♪ Oh, it said, "Private property" ♪ 1653 01:31:45,873 --> 01:31:50,044 ♪ Well, on the back side ♪ 1654 01:31:50,077 --> 01:31:55,149 ♪ You know, it said nothing ♪ 1655 01:31:55,182 --> 01:31:59,653 ♪ So, it must be that side ♪ 1656 01:31:59,687 --> 01:32:05,292 ♪ Was made for you and me, yeah ♪ 1657 01:32:19,807 --> 01:32:24,578 ♪ One bright, sunny morning ♪ 1658 01:32:24,612 --> 01:32:29,350 ♪ Well, in the shadow of a steeple ♪ 1659 01:32:29,383 --> 01:32:34,088 ♪ Down by the welfare office ♪ 1660 01:32:34,121 --> 01:32:39,060 ♪ I... I saw my people ♪ 1661 01:32:39,093 --> 01:32:43,964 ♪ You know, now, they stood hungry ♪ 1662 01:32:43,998 --> 01:32:48,969 ♪ I... I stood wondering ♪ 1663 01:32:49,003 --> 01:32:53,641 ♪ I was wondering if this land ♪ 1664 01:32:53,674 --> 01:32:58,879 ♪ Was made for you and me ♪ 1665 01:32:59,413 --> 01:33:01,682 ♪ This land is your land ♪ 1666 01:33:04,652 --> 01:33:07,955 ♪ This land is my land ♪ 1667 01:33:09,156 --> 01:33:13,127 ♪ From Riverside, California ♪ 1668 01:33:13,160 --> 01:33:17,698 ♪ Oh, to Staten Island ♪ 1669 01:33:17,731 --> 01:33:22,937 ♪ Well, on down to west of Georgia ♪ 1670 01:33:22,970 --> 01:33:26,807 ♪ Oh, don't forget to say Philadelphia ♪ 1671 01:33:26,841 --> 01:33:31,078 ♪ Oh, we moving on down to Mississippi ♪ 1672 01:33:31,112 --> 01:33:34,148 ♪ Oh, Houston, Texas ♪ 1673 01:33:34,181 --> 01:33:35,883 ♪ Ah, L.A. ♪ 1674 01:33:35,916 --> 01:33:37,384 ♪ Yeah ♪ 1675 01:33:37,418 --> 01:33:40,788 ♪ You know, this land is your land ♪ 1676 01:33:40,821 --> 01:33:46,660 ♪ Ah, this land is my land ♪ 1677 01:33:46,694 --> 01:33:49,930 ♪ Oh, this land is your land ♪ 1678 01:33:49,964 --> 01:33:52,133 ♪ You've got to believe ♪ 1679 01:33:52,166 --> 01:33:54,969 ♪ Oh, it's my land ♪ 1680 01:33:55,002 --> 01:33:58,072 ♪ Oh ♪ 1681 01:33:58,105 --> 01:34:00,207 ♪ Mm ♪ 1682 01:34:00,241 --> 01:34:05,379 ♪ Ooh, this land was made for you and me, yeah ♪ 1683 01:34:05,412 --> 01:34:08,949 ♪ Oh, this land was made for you and me ♪ 1684 01:34:08,983 --> 01:34:11,285 ♪ Oh, this land ♪ 1685 01:34:11,318 --> 01:34:13,420 ♪ This land is your land ♪ 1686 01:34:13,454 --> 01:34:15,789 ♪ Ah, this land ♪ 1687 01:34:15,823 --> 01:34:17,825 ♪ This land is my land. ♪ 131592

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