Original subtitles

04 The Defiant Ones - Part 4 English

[JIMMY IOVINE] Dre changed my life.

He changed my family's life.

He made Interscope what it is.

We've been through a lot together.

And we developed this bond.

And I've never felt a guy behind me

at Interscope, during the most difficult times at Interscope,

that I never had to blink, never once thought about it.

Instinctively, I knew who he was.

Got me in a lot of trouble.

- I do 10 depositions a month, still. - [LAUGHTER]

And I'll tell you what.

He's been makin' me look like a fuckin' genius

for 12 years right now.

And you know, what can I say?

Dr. Dre, you're the greatest that ever lived and we've only just begun.

- All right... - [JIMMY] Nicole, I love you.

- Amen. - Cheers! We can all drink to that.

[APPLAUSE]

[DR. DRE] Reinventin' yourself is one of the most difficult things you could possibly do,

especially if you're talkin' about the music business.

[WOMAN] Oh, my goodness!

This is a lesson to the boys.

[VICKI] If everywhere you go

you're bringing your past with you, you never can take the next step.

And I think Jimmy wanted to be the person to help Dre do that.

[DR. DRE] You go through the worst times in your life before you get to the best times-

[PRIEST] And by the power invested in me, by the state of Hawaii,

to pronounce you...

[DR. DRE] I think it takes age and experience to realize that.

I guess I'm a grown-up now, you know.

That's basically it.

[ENGINE REVVING]

So when I decided to leave Death Row, I started my new label, Aftermath.

Just a brand-new, real, fresh start.

[RAPPING] I been there Done that

You got guns? Yo, I got straps

I'm workin' on my health. I'm workin' on my family.

Married for the first time. New company.

He made a nice label deal and he had a true, 50/50 partnership with Interscope.

And it was Dre controlling it, Dre running it, Dre in charge.

[JIMMY] Aftermath was Dre's label. I started it with Interscope.

I just thought he was getting his footing.

[DR. DRE] I was tlyin' some things. I'm with an entirely new group of people.

I'm just experimenting.

And...

And.

You know, that album didn't do well.

It did terrible.

There's nothing more humblin' as puttin' out a fuckin' flop.

Everybody that's been ridin' with you for all these years, that shit flips.

And then...

Another flop.

It was a fuckin' disaster.

'Cause the tracks weren't hitting.

It got to be a big, big number that he was in the hole.

I was getting a lot of pressure corporately to get rid of Dre.

I said, Well, we could do that.

But then you save my salary as well because I'm goin' with him.

Oh, shit!

[HELICOPTER BLADES WHIRRING]

[DR. DRE] The record business.

Exactly what it is.

Record business.

And you have to take care of both.

It is a job.

It ain't about who has the most jewelry. It's about saving.

I want my kids to start on another level. I don't want 'em to start in the projects.

But no matter how hard you work in the studio,

you don't know if people are gonna dig it.

And I found that just recently, you know?

I put out the record and it's not sellin' as fast.

But it's time to move on and come up with some new shit.

Back in those days, I didn't have an artist to work with.

I would go to Jimmy's house and we'd have listening sessions.

He was tlyin' to help me figure out where I was gonna go with my music.

And he would take me down to his garage.

There was cassette tapes everywhere.

And I remember him pickin' up this cassette tape.

He pops this in.

And I was like...

What the fuck and who the fuck is that?

Rewind that. Play that again.

[EMINEM] Ha, ha, ha, ha. All right, busted.

One, two...

All right, look...

I'mma tell you this for your own benefit

Your shit was dope as hell Especially when you wrote 90% of it

What you need to do is practice on your freestyles

'Fore you come up missing like Snoop Dogg's police files

It's like what I'm spitting

You're gonna swear to God this shit was written

But it wasn't I kill a dozen rappers when I'm buzzing

Guzzling, beat your ass like a jealous husband

Great can come from anywhere.

When the intern in my office says to me,

I saw this guy at the rap battle last night,

I said, If you get me a CD, I will give it to Dre.

Wipe this bloody video screen off

Give me that motherfucking mic.

[DR. DRE] Boom. In comes my Caucasian partner.

- Let's cut to the fuckin' chase, man. - [MAN] Let's cut to the chase.

Put me in when you first meet Dre. What happens?

Um...

I just wanna be known as a legitimate MC, and that's all I could've ever hoped for.

You know, to put food on the table, doin' what I love to do,

would be the ultimate goal.

[RAPPING] Any rapper saying those kinda rhymes in this day and age...

I rememberl would just take different trips to anywhere I could

just tryin' to make any kinda name, and pass out my cassettes.

I was just really down, that I had got all the way to the end

of the Rap Olympics and lost.

And this kid came up to me and was like, Hey, man, can I get one of your tapes?

And I think I probably just, Here, you know. Whatever.

Okay, so fast-forward to...

Holy shit, I'm in the Interscope office.

Holy shit, this is Jimmy Lovine.

Holy shit, Dr. Dre just walked in.

Holy shit, I just shit myself.

I'm pissing myself now, thinking about it.

- [MAN] And it all happened like that? - Yeah. I'm pissing right now.

So Eminem comes in, in this bright yellow fuckin' sweat suit.

Hoodie, pants, everything.

It's bright fucking yellow, you know?

And I'm like, WOW.

I'm lookin' at Dre like, Dude, I see you on TV all the time.

You one of my biggest influences, ever, in life.

I'm like, Man, listen, I think this shit is fuckin' incredible

and I would love to work with you.

And I had a studio in my house at the time and I went and put some samples together,

did a couple of things in the drum machine, and I invited him over.

- [MAN] Dre, you do a lot of recording here? - Yeah, most of the recordin' is done here.

Nothin' more comfortable than home.

I was like, Man, listen, I put this sample together.

Tell me if you like it.

- You wanna hear one of my joints, man? - Yeah.

And I hit the drum machine, and maybe two or three seconds went by

and he just went,

Hi, my name is... My name is...

I'm like, Yo, stop!

Shit's hot.

That's what happened our first day

in the first few minutes of us bein' in the studio.

[EMINEM] [RAPPING] Stop the tape This kid needs to be locked away

Hit it Dr. Dre, don't just stand there, operate

[DR. DRE] So he starts singin' this hook and I'm in love with it.

All of a sudden, I'm like, Okay, Igotta go through my recording process.

I think some cuts over the hook, just to make it sound like it's a hook.

[EMINEM] This is the greatest producer.

I'm at his fucking house, recording.

I don't know shit about nothing.

I just wanted to make sure that every beat that he played for me

I had a rhyme ready to go.

Hi, kids. Do you like violence?

Wanna see me stick nine-inch nails through each one of my eyelids?

I'm seein' this is getting a reaction out of Dre and he's laughing.

He's not discouraging me from pushing buttons.

My brain's dead weight I'm tryin' to get my head straight

But I can't figure out which Spice Girl I wanna impregnate

[DR. DRE] I'm blown the fuck away.

It's just one of those things when you just know something special is happening.

I'm rushin'. I'm tryin' to get this thing recorded

because sometimes, as a producer, you can feel when the magic is happenin'.

And you don't want the artist to lose this. I don't wanna lose this momentum.

[JIMMY] What I think happened, I think Dre saw himself as different.

When Eminem came in, and he heard that same angst, that same attitude...

- Both of us. It was fuckin' magic. - And he said, That's what I do.

Dre called me up and said, I got this kid.

We gotta sign him, like, today.

Now, in the record business, generally contracts take two months.

Dre goes, I don't wanna lose this guy. He's unbelievable.

We gotta get this guy signed.

[DR. DRE] My gut told me

Eminem was the artist that I'm supposed to be workin' with right now.

But I didn't know how many racists I had around me.

Everybody accept me. Here I am.

Please accept me. I'm begging for acceptance.

This is Eminem. Please.

[EMINEM] Comin' up in the scene as a battle rapper,

I had been through a lot of moments that were like this, and ended up bein' like this.

Because, you know...

And everyone was tellin' him, Don't fuck with him.

[DR. DRE] Everybody around me,

the so-called execs and what have you, were all against it.

The records that I had done at the time, they didn't work.

They wanted me out the building.

And then I come up with Eminem, this white boy.

Me, Slim Shady.

My general manager had this eight-by-ten picture and was like,

Dre, this boy's got blue eyes.

What are we doin'?

[JIMMY] We weren't looking for a white, controversial rapper.

We were lookin' for great.

[EMINEM] I go back to Detroit. I'm fuckin' bummed out.

And I remember just thinkin' this is probably not gonna happen for me.

I had just got evicted from my house with nowhere really to live.

[DR. DRE] The timin' of this was so fuckin' crazy.

Both of us were in really bad situations.

And not only did we click with the music, we became friends.

- He's my friend. He's really my friend. - [LAUGHING]

He's pretending, but he's my... That's my friend.

[JIMMY] I thought he was really clever.

I thought he was sayin' some crazy stuff, you know.

The stuff he was sayin' was just so out there, you know?

But I trusted Dre.

[DR. DRE] It's just like, Okay, fuck it. I'm throwin' the dice.

I'm bettin' all the marbles on Eminem.

[EMINEM] Iknew he was takin' a risk

but I just didn't know how much internal shit he was fighting.

You know, I owe him my life for that.

No bullshit.

Like, I know you risked it all for me.

And the winner is Eminem, My Name ls.

I wanna thank Dr. Dre, everybody at Interscope Records for makin' this possible.

And Paul Rosenberg.

We just came back from somewhere in the south of France.

[CHUCKLING]

You know, I don't even remember what day it is right now.

You know what I mean? I'm havin' a blast out here.

[EMINEM] After my first album came out, Dre would always say things to me like,

You gotta work hard to get it, and you've gotta work twice as hard to maintain it.

Dre always says, Makin' a hit record is the easiest thing in the world to do.

At the same time, it's the hardest shit you'll ever do.

I don't know. Ask him.

Lose yourself in the music, the moment You own it, you better never let it go

You only get one shot Do not miss your chance to blow

This opportunity comes once in a lifetime You better...

[DR. DRE] I've been fortunate enough to work with pure genius in the studio

in several occasions.

And when the Slim Shady LP came out,

I was so excited because it was somethin' that was brand-new

and it worked.

I'm gettin' this new, fresh energy. Like, I'm startin' over.

Chronic 2001 comin'out.

[EMINEM] London...

Put your middle fingers back up in the air, yo.

As a matter of fact,

put your motherfuckin' hands up in the air...

Dr. Dre...

Y'all know me, still the same OG But I been low-key

Hated on by most these niggas with no cheese

No deals and no G's No wheels and no keys

No boats, no snowmobiles, and no skis

Mad at me 'cause I can finally afford to provide my family with groceries

Got a crib with a studio and it's all full of tracks

To add to the wall full of plaques

Hanging up in the office in back of my house like trophies

Did y'all think I'm a let my dough freeze, ho, please

You better bow down on both knees Who you think taught you to smoke trees

Who you think brought you the oldies Eazy-Es, Ice Cubes and D.O.C.s

The Snoop D-O-double-Gs

And the group that said motherfuck tha police

Chronic 2001 was our graduation.

And we were all back together, so he had a supergroup.

So fuck y'all, all of y'all If y'all don't like me, blow me

Y'all are gonna keep fucking around with me and turn me back to the old me

Nowadays everybody wanna talk like they got something to say

But nothing comes out when they move their lips

Just a bunch of gibberish

And motherfuckers act like they forgot about Dre

[KATIE COURIC] Now, a young man who's exciting millions of kids with his music.

While you've probably never heard of Eminem,

there's no doubt your kids have.

[PETER PATERNO] He is the biggest single artist in America at this moment.

Somethin' funny, man? If something's funny, God damn it, I wanna know.

[JIMMY] Eminem is the most controversial thing we've ever been involved in.

He went places that most people wouldn't go.

[REPORTER] His own mother is suing him for defamation.

Fuck you, too, bitch Call the cops

I'm a kill you and them loud-ass motherfucking barking dogs

Could not be more despicable.

It gets to a point where people don't understand the art aspect of it.

There's always a deeper meaning people think behind when I say,

Fuck you. But it's not.

It really means, Fuck you, when I say, Fuck you.

[PAUL ROSENBERG] You know, they created a monster.

I had a good teacher, you know.

And through all that controversy and shit, Jimmy was like,

Let him be him.

And I don't give a fuck what anybody thinks.

[MAN] Why?

When you're a racehorse, right,

the reason why they put blinders on these things,

'cause if you look at the horse on the left or the horse on the right,

you're gonna miss a step.

So that's why those horses have fucking blinders on.

And that's what people should have. When you're running after something,

you should not look left and right. What does this person think?

What does that person think? No.

Go. Go. Go.

Go, shorty

It's your birthday

We gon' party like it's yo birthday

We gon' sip Bacardi like it's yo birthday

[STEVE STOUTE] Dre was steady cookin'.

[DR. DRE] Aftermath became so fuckin' successful.

Do I think Eminem and Dr. Dre is responsible for a lot of my success?

I'm gonna say, hell, yeah.

[DR. DRE] There was the 50 Cent album that came,

The Game album that came, a couple of Eminem albums that came.

[PETER] And of course, the Chronic 2001

sold more than 10 million copies, so Jimmy was vindicated.

It just blew up.

But his whole thing was always about trying to put people in the room

with other people that would be unexpected.

I need everybody to move out the way. Okay?

Teddy Riley's comin' through. Have you met Teddy?

Teddy. Would you like any cookies?

It's not seeing around corners,

it's a sense of clarity. He can see things.

Like, This thing is great and this thing is great.

This thing is gonna lead to...

Let's get retarded in here

[WILL.I.AM] Put her in the group...

Sign her to your label.

I don't have a label. You do now.

Let's get retarded

Great. You hit it out the park. I think you need three more.

So we turned in Where's the Love, Hey, Momma and Shut Up.

- And he still told me, You need three more. - You're not done.

You need another one like this. You need another one like that.

Oh, this thing is great and this thing is great.

This thing is gonna lead to...

[SINGING] A few times I've been around that track

So it's not just gonna happen like that

'Cause I ain't no hollaback girl I ain't no hollaback girl

[STOUTE] This thing is great and this thing is great.

This thing is gonna lead to...

If you see us in the club We'll be actin' real nice

If you see us on the floor You'll be watchin' all night

LUKE WOOD: Jimmy was on a roll.

Nelly Furtado, Timbaland, Pussycat Dolls, Gwen Stefani, Black Eyed Peas.

It was the biggest label in the planet.

But right when I got to Interscope, Jimmy said to me...

The business is in crisis.

[MAN] In the past, the music business has been able to exploit new technology.

[MAN 2] This time, that's not working.

[MAN 3] The Internet has changed the equation.

By every measure, there's a crisis in the music business.

[MODEM SOUNDS]

We explained to Dre what Napster was

and he goes, Just show me.

We entered, Dr. Dre and, like, 400,000 songs

of his came up for free.

Oh, wow.

This is free?

It's people tradin' music one song at a time?

And from there, I realized how toast we really were.

Then he went on a kind of anti-piracy crusade.

And I immediately called Doug. I said, Doug, we are so screwed,

you have no idea.

This party is over.

- No, it's not. No, it's not. - Yes, it is. Yes, it is.

[REPORTER] The industry sold more than 100 million fewer CDs and cassettes

than it did two years ago.

He predicted it.

[ROCK MUSIC PLAYING]

[JIMMY] I saw music,

the distribution of it, the elegance of it,

the album, the art, the CD, just kind of

disintegrating.

[STEVE BERMAN] It made him crazy,

watching everything that they had been through to create

fall apart with technology.

Every artist is being ripped off.

If anybody says anything other than that, it's nonsense.

It's piracy, and it's affecting anyone that's involved in music.

That kinda sucks for the artist but that's... I mean, that's just the reality.

[STOUTE] So Jimmy had a meeting with Intel.

He wanted to understand how to fix the problem.

And this guy's response to Jimmy was,

Not all businesses are meant to last forever.

[JIMMY] So I said to Doug Morris, I said,

Man, I do not wanna be the guy that sold the last CD.

[APPLAUSE]

We have something really exciting for you today.

[DOUG] Here's a guy who presented a complete idea.

You can download an entire CD into iPod in five to 10 seconds.

[DOUG] And showed us how we could make money again.

First call I made. Jimmy, you gotta meet this guy.

This guy's like no one you ever met.

[JIMMY] So I went up there, and I met him.

And it gave me a feeling of when I first got in the record business.

Like, Oh. This is where the party is.

The party's at Steve's house. [CHUCKLES]

BONO: He would see Steve Jobs as a creative person,

one of those people he'd always looked up to and admired and wanted to work with.

It's like I need that kind of person.

[JIMMY] I wanted to learn from this guy

and understand how and why they do what they do.

[DOUG] And they both were workaholics.

If there was 25 hours in the day, they would try for 26.

They never stopped going for what they were tryin' to do.

[PHONE RINGING]

[GWEN] Hey, Jimmy. [JIMMY] [ON PHONE] There you are.

- How was the tour? - I just landed. I'm in the car.

I'm just gonna go home.

Well, I have a studio booked with Pharrell right now.

And if you wanna work with this guy you gotta go down to the studio now, Gwen.

[CHUCKLES] I'm so tired. I need to sleep is what I need to do right now.

I'm gonna do it, but I gotta get inspired.

[PLAYING PIANO]

[SINGING] What an amazing time

What a family

After the years go by

[DR. DRE] You know what? When it comes to release dates,

I think release dates are the enemy of creativity.

You know? You never know

when you're gonna be inspired, what's gonna inspire you,

and you can't put a time limit on creativity.

You know, I don't know if the idea that I have today is the good idea.

You don't know. You know what I mean?

Cut.

We're artists.

We're just bein' creative.

So it's, like, Man, shut the fuck up and let us do our job.

And then, we'll give it to you, and you can make your money.

And every piece of music that I do or create, it isn't for the public.

Oh, shit.

Fuck out of here, Charlie. [LAUGHS]

[JIMMY] What frustrates me the most about Dre is easily what he considers perfection.

And I think what he's calling perfection

is really something else disguised as perfection.

You know? So I don't wanna psychoanalyze him

'cause that is a door I don't wanna walk into.

So listen, let's see what we can do on this verse...

[SNOOP DOGG] You can't smoke no regular blunt when you come see Dr. Dre.

- So I gotta come right or I don't come at all. - Play it back.

[STEVE] Time is not a factor in anything Dr. Dre does.

It doesn't exist.

[STOUTE] You wanna see a master at work?

Go in studio with Dre. Just watch him.

I've never seen anybody do it like him.

How the fuck's he doin' that?

What's your approach?

[LUKE] Dre's not just an engineer, which is an incredibly technical craft.

He's not just an artist, not just a mixer.

He's a producer and a songwriter.

I don't know whatever that word is in Latin, but he's that threat.

[STEVE] He operates only for the sake of what he's creating.

[EMINEM] That's why his sound is like it is.

[GWEN] Because he has put every bit of himself into it.

But somewhere along the line, I don't know what it was,

but whenever we got in the studio,

he would play me shit and I'd be like, Yo, that's fuckin' crazy.

And he'd be like, I gotta change this line and I gotta change that line.

I don't like the snare drum on this.

Take the snare drum out of the row.

- I don't like the way this beat sounds. - Do it again. Do it again.

I like this part of the beat but I don't like this part of the beat.

[SCATTING]

Stick.

[BRUCE SPRINGSTEEN] When you're tryin' to push the boundaries on things,

when you're moving into different types of,

you know, frontiers that hadn't been tested before,

sometimes you need to be indulged.

[SNOOP DOGG] Detox.

[STEVE] Detox.

Dre was workin' on Detox for a long time.

[SNOOP DOGG] I dropped five albums since the day Detox supposed to come out

to the day it didn't come out.

Five albums.

[JIMMY] Everybody was waitin' for Detox.

[SNOOP DOGG] But his standards wouldn't allow him to put it out.

[STEVE] Nope. Nope.

Over and over and over again.

[EMINEM] I don't know what he's lookin' for.

I don't know if he knows what he's lookin' for.

I've been through writer's block

and I've also been through many, many times where I'm not sure of myself.

But my shit was garbage.

That's not garbage, though.

[MUSIC PLAYING]

[NICOLE] Everything forAndre is based on what he feels.

If it doesn't feel good, it's not happening.

If he's feelin' it, you cannot stop him.

You know, it's like blood running through your veins.

That means a lot of time spent away in a head space.

Searchin' for the notes, the sounds and stuff.

That's a constant for him.

I respect his creativity.

I respect the music.

We know what he's doing. We know what it takes.

But, you know,

there have been certain times when I wasn't sure if,

you know, we were gonna be able to make it through.

[VICKI] Look, this is what we married.

If you're gonna say, I want an ordinary husband,

well, then, you can't many a genius.

A lot of extremes because genius needs to feed itself.

It needs to make its own hours.

It needs to not talk to you when it doesn't want to.

And it needs to be the sickest in the house.

I didn't wanna get a divorce until I did.

[JIMMY] You know, it's...

I would imagine that it would be very hard to be married to me

because I was so focused on what I was trying to accomplish.

[VICKI] He had always been that much of a firebrand,

and that intense, but I could take it.

We could've said to each other, Hey, big shot, take it down a notch.

But neither of us really wanted to take it down a notch.

We wanted to be exactly who each of us had become.

[LARRY GORDON] Once Vicki was really out of his life, a wife who had planned everything,

he needed help because his father may have been a longshoreman, okay,

but he was a prince.

So now it took about 40 of us to fill up that void, including Dre and Nicole.

[JIMMY] I was frustrated with the music business,

I was frustrated that I just got divorced...

And I had no center.

And whenever I get sad or I get scared or I get in trouble in any way,

I wish I knew other therapeutic ways of doing things.

But the only thing I know how to do is completely bury myself,

to a point of absurdity, into my work.

[DR. DRE] I was here at my beach house

and I decided just to walk out on the balcony to get some air

and Jimmy Lovine, he was walkin' up the beach.

What's up? He's like, I'm gonna come up.

So he comes up the stairs.

We have a sit-down right here.

So we're just sittin' down, shootin' the shit.

And I told him about my lawyer approachin' me about...

There's a sneaker company that wants him to endorse somethin'.

And I'm like, Man, listen, I don't know anything about fashion

or anything like that.

Andre put his name on two solo albums in two decades.

He treated products the same way.

He turned down dozens of endorsements.

[JIMMY] You ask Dre to do somethin' like that,

his first response is, No.

No, no, no...

- No. - Then he breathes.

Hell, no. I wear the same shit every day. You know?

I wear the same sneakers every day.

And so I'm tellin' Jimmy this story.

And out of the blue, he's like, Dre, man, fuck sneakers.

- No, you don't sell sneakers, you sell... - Speakers.

Fuck sneakers...

You should do speakers.

All kinds of different speakers.

Speakers and headphones.

And he said, We can do that?

I said, We can absolutely do that.

And I'm like, Yeah, you know what?

We could call it 'Beats.'

He's like, That's it, and just got up and left.

I think from the moment he walked up to the moment he left,

maybe 10 minutes.

A few days later, he calls me up to his office.

Next thing you know, I'm sittin' there, Iookin' at 100 different pairs of headphones

with all these designs and that's when I knew,

Okay, we're really doin' this.

[MUSIC PLAYING]

[JIMMY] We realized that all headphones sounded boring

and looked like medical equipment.

- Man, they ugly as fuck. - [ALL LAUGH]

[JIMMY] We wanted more bass in these headphones to exaggerate all of it.

We wanted to put it on steroids.

The Bose headphones, they were advertisin' noise-canceling... Total quiet.

Jimmy says, Noise-canceling?

[SNORING]

Yeah, they're the headphones if you wanna go to sleep on a plane.

Our headphones are the where's-the-party headphones.

[UPBEAT MUSIC PLAYING]

[JIMMY] So we found Robert Brunner, this incredible designer,

and we also hooked up with Monster,

which was owned by Noel Lee, who's an audio engineer.

I went to Steve Jobs and I said, Steve, I wanna make a headphone with Dr. Dre.

He said, Well, Jimmy, you can get killed in hardware.

- It's not as easy as it looks. - [LUKE] It's a different kind of business.

We had to learn to be a complete sandwich shop.

We couldn't just come up with the recipe. We had to actually cut the pastrami.

Everyone felt we weren't gonna be able to sell headphones

'cause they were given away for free with all the phones.

But I figured if we can get them on the right musicians,

then kids 'II try 'em-

And once they hear them,

I know they'll never go back to somethin' that sounds crappy.

So everywhere I'd go,

I'd put the headphones on people and I'd take a picture.

You walked in his office, you were getting hit with a flash.

It was the constant, What do you think of these?

What do you think of these?

[JIMMY] I got to be obsessive about it.

[STEP JOHNSON] You were not gettin' out of that office

unless Jimmy could take a picture, click, click, click.

And if you refused to put the Beats in your videos?

Oh, shit, Jimmy might cut your budget. [LAUGHING]

[UPBEAT MUSIC PLAYING]

You gotta remember Beats went big over in the urban community.

And once we made it hip, it was a fashion statement.

It was, like, the hood thing. It was, like, This is what we do.

But Jimmy and Dre created this thing out of nothing.

Hey, you guys wanna wear Dre's headphones?

Dre loves you. He's gonna send you some.

Okay, thanks, Katy Perry and whoever the fuck else I call.

[MUSIC PLAYING]

[SINGING] Ma ma ma ma

Ma ma ma ma

Ma ma ma ma

[JIMMY] Lady Gaga walked in my office with brown hair,

Italian girl from New York,

and started tellin' me about Andy Warhol and dance music,

but yet, industrial and paintings.

I don't know. She confused me so much that I signed her, you know.

[LUKE] No one at Interscope in the executive level

believed that Gaga could be as big as it could be.

It felt still like house music, dance music, disco.

But Jimmy said, I was at a club with Timbaland and I saw the room move.

It felt like pop music.

- It felt like it could break through. - [JIMMY] Hey.

- Hey. - It's good to be the headliner, right?

- [CHUCKLING] - Let's go.

[SINGING] Can't read my, can't read my No, you can't read my poker face

Let's go.

Can't read my, can't read my No, you can't read my poker face

Let's go, Coachella. Come on!

[JIMMY] Beats and Lady Gaga both got transformed

through music videos and through relationships.

Not around the culture, not over the culture, but in the culture.

- This is for you guys... - [KATHIE LEE GIFFORD] What did you do?

- What are these? - Beats by Dr. Dre.

[LADY GAGA] They're the best headphones in the world...

- Oh, you're kidding... - Yeah, I love them.

[JIMMY] They went from 27,000 to 1,600,000 headphones in one year.

[LUKE] We started with artists, quickly moved to athletes.

The marketing was natural.

And athletes embraced Beats because music is part of the ritual of training.

[JIMMY] The 2008 Olympics in Beijing,

there's the American basketball team

comin' off the plane in Beijing wearing our headphones.

When we saw the explosive response to the LeBron thing,

we started to realize that this original vision of culture and product

was happening before your very eyes.

[LUKE] We said, Music's about identity.

So let's make every country have their own product.

[FEMALE REPORTER] It's a big controversy.

They're not supposed to wear anything that's not one of the official sponsors.

And so now they want the athletes to take them off.

That should be a course at Harvard.

I'm tellin' ya, it was so brilliant.

[MALE REPORTER] The FIFA World Cup has banned players

from using the popular Dr. Dre headphones.

The most popular-selling headphones have been banned from the NFL.

The speculation is Beats loves this.

That's the purpose behind Beats doing that, right?

[DOUG] Now, no one's gonna be able to do that again.

That trick is done.

[TRENT] Nobody's better at marketing than Jimmy.

Nobody's better than that guy. And just relentlessly...

The only person that does it better than him is me.

He's got good instinct, and he is shameless, you know.

They're like the Jordans of headphones.

But fuck this Beats thing.

Seriously, honestly, fuck this Beats thing.

No, no, no, I'm tellin' you what I thought.

This is absolutely what I thought.

I was like, Man...

I want Dre to make an album...

And he's talkin' about headphones right now.

- [AUDIENCE APPLAUDING] - Hello. How are you guys doin'?

All right. I've been tuning speakers for my house

and my studio and my car for over 25 years now.

And I'm almost there.

- I think I've almost got it right. - [LAUGHTER]

But a lot of people either don't care or just don't know about quality sound,

and that's why we're here right now.

We're here to do our part to try to change that.

[VERNA GRIFFIN] You know, many years ago,

he said, I'm not a businessman.

I'm a music man.

But I would say that he has grown in the business.

[DR. DRE] This is Brentwood. Wouldn't you know, the house that I fell in love with

is in fuckin' Brentwood.

This is the school right here.

That was the school that O.♪. went to for the recital the day of the murders.

That's crazy, huh?

My neighbors are gonna be like, Ah, fuck.

Another black guy's movin' in the neighborhood.

Who the fuck is he gonna kill?

[RAPPING] Me and my niggas tryna get it, ya bish

Hit the house lick tell me Is you with it, ya bish

Told my wife we should call this place Folsom.

This is it.

This is the last place we're ever gonna live, so we're tryin' to make it perfect.

Yeah, yeah.

And the studio's down there.

So, yeah, this is the control room.

Mic booth, which I don't know what I'm gonna do with this,

because I hardly ever use a mic booth anymore.

There's a certain intimacy that goes on with the artist

when you can reach out and touch 'em and there's not a glass separating you.

You know what I mean? So I prefer to do it where everybody's in the same room.

This is gonna be the first studio that I've ever been in that was perfect for me.

I've never been in a studio that was perfect and everything was right.

This area is the master bathroom.

[SNOOP DOGG] He's an owner now. He's in the owner's box.

When you become an owner, you have to become sort of distant and sort of...

To the business and not so to the entertainment side.

[TIRES SCREECHING]

[SIRENS BLARING]

I didn't do it.

I don't speed anymore.

[TV ANNOUNCER] Minneapolis now and the potential battle brewing

over Prince's $300 million estate.

Family members head into court tomorrow laying claim to his fortune.

Prince died with no known will...

[TRENT] When I was growin' up, musicians were superheroes.

You didn't get to see them all the time.

You read into what they did. They were larger than life.

And I'm not against change,

but as music's kind of gotten co-opted as something

that isn't the primary attention thing,

it's the thing that happens while you're doing something else.

And it's a way to sell you ads now...

It's tough as a musician not to feel a bit beat down.

[EMINEM] I don't know if Dre's vision was like Jimmy's with this,

but there would be some times where we'd be shootin' a video till, like,

6:00 in the morning

and we had to do one more take with me or somebody in the video

wearin' some goddamn headphones.

I'm like, Man, are you fuckin' kidding me?

Every time we did something, it was, like, Jimmy with the Beats-

And I remember thinkin' like, Why is this so important?

But I had no idea what the Great Gazoo was doing.

[GREAT GAZOO] You doubt the power of the Great Gazoo?

[TRENT] Iknew he was frustrated.

And Jimmy and my own interests

align around some ideas that we think are pretty fucking good, you know?

And could take music up a notch again, make it important again.

And that sounds pretentious, and it is pretentious.

But I think it's also... I think it's fuckin' feasible, you know?

[JIMMY] From 2003 on, I always wanted to be in the streaming business,

but I'd try to get other people to do it.

I wanted Apple to do it.

So I used to go to Eddy and Steve all the time and say,

Let's do streaming. And they would say, Too early.

They just felt it wasn't right for Apple at the time.

So I said, Man, nobody's gonna do this for us.

Let's do it ourselves. So we built Beats Music.

It's not just the speaker,

it's also, how do people consume music.

[DOUG] And that's Jimmy's new thing,

changing the habits of people from buying to accessing.

And if there's anyone who can do it, it's him, because of his reputation, his connections.

[JIMMY] But Trent and I knew that streaming could not scale

without a company like Apple behind it.

We made some headwinds, but the truth is

we weren't sophisticated enough, at least I wasn't,

to understand technology wasn't there yet.

But Apple was a place we thought we could really tie it all together

with a culture that we really could connect with.

[DOUG] Beats Music doesn't have the resources of an Apple

and the 850 million credit cards and the $150 billion in the bank.

So Jimmy's faced with, I gotta make this thing work.

[WILL.I.AM] Apple. The biggest company on Earth.

They got more liquid money than the American government.

That's beyond ballin'.

[STOUTE] So now you gotta look at it from both sides.

Beats is a very profitable headphone company,

and it has marketing contracts with some of the finest musicians

and athletes in the world.

[WILL.I.AM] Somethin' you can't spend no amount of money to create.

Culture.

Music,

content,

and a relationship with hip-hop.

[STOUTE] Plus they got Jimmy Lovine

to bring that kind of marketing and insight to their future success in music.

Apple is music.

The core of Apple is music.

It's part of what drove Steve in this company.

And eventually one day, Tim called me in with Eddy

and Tim said to me, You know what?

We're ready.

How about Dr. Dre?

[FEMALE REPORTER] Hip-hop mogul Dr. Dre, seeming to confirm the reported deal.

[MALE REPORTER] A $3 billion deal to acquire Beats.

The biggest deal in Apple's history.

This is great for Dr. Dre.

Oh, it's amazing.

[EDDY CUE] This is just about us continuing to in vest in music.

And this is the first music subscription service done right.

[INTERVIEWER] Are you gonna really leave the record industry?

I did. I'm a retired record executive.

That's me.

I'm so excited, man.

The new beginning of my new life.

You hear that?

- I clean up nice. - [LAUGHTER]

Dr. Dre has been my primary care physician for over 15 years-

Jimmy Lovine has been that little voice inside my head.

Both guys from the streets who built everything they have today

by betting on themselves.

[IMITATES BEEPING] Hey, Mr. Big Stuff.

[LAUGHS] I said, I heard about your little business venture,

and I said, 'That boy is smart.

He said, Sometimes.

The journey isn't done yet.

You promised Detox.

Nigga, is it gonna ever, ever, ever come out?

[DR. DRE] [SINGING] What's... What's... What's peace?

Peace is when you sleep with open windows on the beach

Peace is when you clear $100 million tax-free

Peace is when you fuckin' with me

Uh... Yeah

Uh... Word on the streets

Peace is when you get locked up and you get released

Peace is when some shit pop off And you got your heat

[LAUGHING]

Man, fuck stress.

Detox, I never had any connection with it.

It didn't work.

I had to have a reason.

I'm never gonna do that again.

I wanna be inspired.

I'm always gonna produce and find young talent,

but I'm 30 years in, I'm 50 years old.

It's so fuckin' difficult because makin' music is a young man's game.

[KENDRICK LAMAR] Is it a young man's game?

I mean, I was born in '87.

I don't know where I'll be 15 years from now, but I know right now,

when he say, Young man's game, all I wanna do is write.

The classic board,

Chronic, Marshall Mathers LP.

Did half of Good Kid on here.

I was nine years old the first time I met Dre,

the first time I met Pac,

and they was at the Compton Swap Meet on Rosecrans.

And I was one of the kids out there on my pop's shoulder,

watchin' him go up and down my city,

his city, rappin' his rap lyrics.

Dre didn't know he met me, but I met him.

Fifteen years later, I was in the studio with him.

Poof. Blew my mind away.

Oh. That's sick.

[ANNOUNCER] Please welcome, Kendrick Lamar.

- [ALL APPLAUDING] - [KENDRICK] Yeah, yeah.

Believe that.

N.W.A., man.

It was dubbed gangsta rap, but for me

it was an intimate look at what was actually happenin'

in our community in Los Angeles,

and in Compton in particular.

I feel like each and every single one of them was black superheroes where I come from.

[DR. DRE] Back then, we weren't thinkin' about fame or fortune or anything like that.

We were just some kids in the studio havin' fun recording.

And I'm quite sure everybody in the music industry,

especially those that make music, understand how precious those times are.

[KENDRICK] Recognizin' the moment, just appreciatin' the moment,

you know, that's the hardest thing to do, especially in the music business.

[JIMMY] I think we just came up with great ideas for retail.

But here's the problem with the messaging.

No one knows what we're talking about.

I have people that I hang out with on the weekends

that still don't use this thing.

What are we gonna do to get people to come into Apple Music and sign up?

Just telling them it's there is not enough.

We don't even know if advertising works.

[KENDRICK] Whatever you gotta do to make it connect,

you gotta go for it. And how you do that?

Completely remove the motherfuckin' ego.

Jimmy told me that. Remove the ego.

And by the way, I don't know how to figure it out.

[JANET MORMILE] When he first started in the business he said,

I'm gonna make a killing...

I'm retiring at 40.

Then he said, Oh, when I'm 50.

That is so not him.

He'll create something else.

[JIMMY] When we started Beats, we'd try to hire people.

And we would get either engineers or people from the creative community.

There weren't people that understood both languages.

I said to Dre, Why don't we start a school

that teaches kids how to combine all of it?

- Lovine Young Academy. - There you go.

We're on our site where they're gonna build our building

- for our school. And it ain't cheap. - [ALL LAUGH]

[SIRENS BLARING IN DISTANCE]

[KENDRICK] We didn't have nobody puttin' money in our city.

So to give back to the city of Compton,

knowin' where we come from, that is the ultimate goal.

All they knew was just gangbangin', you know what I'm sayin'?

It is... That's all it was. But we recognizin' our potential now.

Recognizin' the gifts that we have in the city,

rather than just focusin' on the negativity.

But the gang culture is always there. I can't sugarcoat that.

[DR. DRE] Me and Cube were out in Compton.

Kendrick Lamar's there.

Game is there.

All of these people.

We're tlyin' to bring some love and some hope back to the city.

We're talkin' about doin' some positive things for Compton.

We're talkin' about puttin' some money back into the city, bringin' the city up.

And then, this stupid-ass motherfucker comes through with the bullshit.

Just jumped in his car

and backed over Terry Carter and killed him.

This man died.

This was a good brother.

He had a wife. He had kids.

He was responsible for takin' in, like, 12 foster kids.

This is a good guy.

And all of a sudden, boom,

we got bad news all on TV.

And Compton's lookin' fucked up again.

[REPORTER] Yo Suge, what was the fight about, man?

Can you say anything about the allegations against you?

No, dawg.

[NEWSCASTER] One of the biggest names in rap music is in jail this morning.

We've just learned minutes ago that producer Suge Knight was arrested.

He's being held on $2 million bail.

He is a pioneer in his field, working with artists like MC Hammer,

Snoop Dogg and Tupac Shakur.

But now, he could face murder charges after a deadly hit and run...

[DR. DRE] Hey. [NICOLE] [ON PHONE] Hey, babe.

[DR. DRE] What's up, love?

- Yeah. - Where are you?

I'm here at the beach.

About to do some recordin' upstairs.

That sounds good.

- I love you. - I love you, too, baby.

All right.

[SNOOP DOGG] If he could tell his whole story through music,

he would rather that than to have to talk about it.

- Check, yeah. - [MAN] That's cool?

Yeah, that's good.

Check, check, check, yeah, that's money.

I'm really wonderin'...

[SIGHS]

If there's somethin' I wanna say before the first verse starts...

Um, and I'm still tryin' to figure it out.

Let the track play real quick here.

As I talk about the pain, is that...

Um...

[SIGHS]

[RAPPING] I remember when I got started My intention was to win

But a lot of shit changed since then

Some old friends became enemies in the quest to victory

But I made a vow

Never let this shit get to me

I let it pass so I can... Ugh

Hmm... Ah. Just slide that to the right. Mmm.

[RAPPING] I let it pass so I consider that part of my history

All right, stack those up.

Could you take some bottom out of that, son?

It's comin' in a little bit too heavy.

All right, next part.

[RAPPING] So a new house for my mom that's special

I let you go shoppin' till your feet get tired in a new Benz

Just for you to ride in

When I didn't have it, you provided

Mmm. That could be better.

Now I'm gonna come over here for a second.

[RAPPING] I used to be a starvin' artist so I would never starve an artist

It gets the hardest when I think about the dearly departed

Ah, shit. Almost. A little bit to the left.

[RAPPING] I know Eazy can see me now Lookin' down through the clouds

Cube in the corner writin'

We're in that

Damn, I miss that

I'm just talkin' to my diary

All right, let me slide high to the right just a little bit more.

[RAPPING] I'm just talkin' to my diary

Shout out to my nigga' DJ Yella

[EXHALES]

Let me hear that again. Let me hear that.

I don't know how I'm gonna end this shit. Get...

I gotta figure that out.

Yeah, let mejust, uh...

This is gonna be a couple of hours.

[RAPPING] All-nighters

You in the... All-nighters

[MAN] Are those gonna be wider?

Those are gonna be wide, like, three and nine. Mmm-hmm.

- [MAN] Okay. - There it is.

[RAPPING] I'm just... I'm just... I'm just...

I'm just... I'm just... I'm just...

Yeah. Huh.

Yeah, that's definitely it.

Let's listen.

There's a lot more to be done with the stacks and the ad-libs and the verses and shit,

but I don't feel like doin' it right now.

I just wanna live with it for a second and, uh...

Wake up and see if I, uh...

See if I'm in love with what happened tonight.

And then we'll go from there.

We've been together 21 years, so we know each other.

I'm the kite and she's the rock.

[JIMMY] When I was younger, I was scared to death.

I didn't know where my life was gonna go.

And then I met Roy Cicala and John Lennon and they gave me a shot.

And then I worked with Bruce and Patti.

And that was my college education.

And I felt freedom. I said, Okay, I'm free from what I don't know.

In 2012, yeah, I was successful, but I was alone.

I was scared again.

And then I met Liberty and I got that same feeling of direction,

and I felt freedom again.

- [OFFICIANT] him to be your soul mate. - Yes.

[MAN] Liberty was the Jimmy whisperer.

She made him stand up on both feet and be mature.

[SEAN] Everybody, give it up for...

- Jimmy and Liberty Lovine. - [ALL CHEERING AND APPLAUDING]

Now, y'all know that this is the blackest wedding

that a white Italian man with a rabbi has ever had in I.A.

[ALL LAUGHING AND APPLAUDING]

And we about to party, so meet us on the dance floor.

Let's give it up for Jimmy and Liberty Lovine!

- Whoo! - [UPBEAT MUSIC PLAYING]

Jimmy is one of the two or three greatest inventors

that I've known.

But what was his invention?

His invention was Jimmy Lovine.

There's only one of him.

That's the melody, man.

I didn't even think about doin' that.

[EMINEM] The innovator and the levitator.

But Jimmy Lovine is the levitator.

Dre is the innovator.

Dr. Dre's releasing his first new album in more than 15 years.

[DR. DRE] [SINGING] I'm just... I'm just... I'm just talkin' to my diary

[NEWSCASTER] It's inspired by the movie Straight Outta Compton.

Dr. Dre also revealed that he has shelved his long-awaited album Detox.

This is fuckin' insane, man.

[REPORTER] Take a look at Compton High School while you still can.

The plan is to tear it to the ground and rebuild it,

including a new performing arts center,

paid in part by Dr. Dre.

[ALL CHEERING]

Listen, we have some really exciting things planned for Compton High in the future,

and I just wanted to stop by and say congratulations to you all.

[NEWSCASTER] Residents passed a $350 million bond measure

to rebuild the entire complex

and Dre, who has helped the district out in the past,

is helping out once again.

[MAN] We're talking about transforming a community

that's been starved economically for years.

And we have not seen a new high school in well over 100 years.

The new performing arts center is on that end.

We really wanted to put that in a very prominent position in the community

right on a major thoroughfare.

[MAN 2] This facility will be available to the community

weekdays as well as weekends as much as it wants and needs to be used.

[DR. DRE] I was terrible in high school.

I struggled. I didn't like it, you know what I mean?

I didn't feel comfortable, you know?

How many kids are excited to go to school?

None where I'm from.

It's really important to have a place where kids are actually excited to go.

A community of like-minded people that are just out to create and learn how to create.

And hopefully, it can take away some of the negative stereotypes of Compton, you know,

that, you know, in a funny way, I felt like I was a part of.

Now, we're just not focusin' on the streets.

We're focusin' on music. We're focusin' on books.

And we're talkin' about a dude from our city

that gives everybody hope.

I don't care what you're doin'.

[VERNA] If I had had a crystal ball,

when I was 15 and Andre was born,

and I was searchin' for nickels and dimes between cushions,

clyin' because I didn't know howl was gonna make a meal.

This little chubby baby started pullin' his self up at nine months old

and he let go and he took off.

And I go back and I start thinkin' about all the steps.

You know, who would've thought?

[STOUTE] Everybody understands the story of, I got nothin' and I want somethin'.

Amazing.

[STOUTE] You know, that's what it was and that's what it is.

[BRUCE] If you want to accomplish something

that hasn't been accomplished,

you have to be relentlessly

and unapologetically determined.

[D.O.C.] Be true to yourself.

Be true to your art. Never take it for granted.

[ICE CUBE] You don't have to conform.

You could be as raw as you need to be.

Don't ever change who you are.

You can't please everybody.

Deliver quality.

Do more. Do more. You're the underdog.

Do it again. Do it again. Do it again.

Stay in the fucking saddle.

Treat everything like it's your first opportunity.

- Quit fuckin' around. - And that's it. Don't forget that.

- Go. - My pleasure.

That is a wrap.

Come on, let's have some lunch.

Cool, I hope you guys got something.

Cool.

- Is that it? - [MAN] Yeah.

[RAPPING] Now will there ever be a day

That my niggas won't ride for me?

For me? Nah, nah, nah

And will there ever be a day that your bitch won't slide with me?

Homie? Nah, nah, nah

And will it ever be a day that your hands ain't up when a nigga on stage

I been rollin' up haze in the studio for days just to work for a wage

Now I'm on, fuckin' paid in this mothafucka

Who got a hit just like this? And got heart and rich like this?

Never failed, 20 years and he still got grip like this

And got kids with a super hot bitch like this

You spendin' time tiyna get like this

I wrote a script like this, I'm on some shit like

I'm at home on the track, nigga, this my shit

Try to spit my clip You might get hit and divided

Kill shit, I 'mma talk about it

Laid outwith the chalk around him

Came back as kings, came back with rings

What if we fall? I never thought about it, nigga

Gunfire, gunfire, nah, nah, nah

Run at yah, run at yah, nah, nah, nah

We come for yah, come for yah, nah, nah, nah Set fire to my enemies

Fuck a rasclaat, or an enemy

Me got a few chains worth a hundred keys

Them say they wanna romp Me say, pussy, please

Pussy boy never worried me

My clips up on the streets

Now call the police upon me

A hundred keys in these streets

Pussy boy, now wanna romp wit me

Kill shit, I'm a talk about it Laid out with the chalk around him

Came back as kings, came back with rings

What if we fall? I never thought about it, nigga

How you spell CEO? D-R-E What a nigga dream he could try to be

Uh, even though I'm from a place where Niggas got TECs, don't mean technology

Grew up 'round Blood niggas real camaraderie

Plus Crip niggas on the other side of me

But I'm the only nigga that I ever tried to be

Winner never sins You know these niggas tired of me

Not to it if you want crap shootin' in your home

Where a nigga came from, my life changed

'Cause a nigga made hits while my homies flipped bricks

Lot of them ain't here, can't complain

Tried to survive 9:00 to the 5:00 You ain't alive if you ain't not willin' to die

The lower the low, the higher the high Do or you don't, you fall or you fly

I mean you ride or die, nigga

Kill shit, I'mma talk about it Laid out with the chalk around him

Came back as kings, came back with rings

What if we fall? I never thought about it, nigga

Gunfire, gunfire, nah, nah, nah

Run at yah, run at yah, nah, nah, nah

We come for yah, come for yah, nah, nah, nah

Set fire to my enemies