Original subtitles

Hello there, everybody, and welcome back.

Now, in this particular lecture, we found ourselves in need to pass the SEO skills assessment by Fiverr

before we can post the gig on Fiverr.

So this is one of the complications that you can encounter as a Fiverr freelancer, but you should be

prepared for them.

So over here, this is the duration is 40 minutes.

Number of questions is 40 multiple choice questions, and each question has between 2 to 8 options.

One or more may be correct.

There is no penalty for guessing if you don't know the answer.

Therefore, make sure you attempt all of the questions.

In order to pass, you will need to answer at least 60% of the questions correctly.

The clock timing of your test is located at the top of the test window.

The test is best viewed using Internet Explorer version 11 or Mozilla Firefox or Higher or Google Chrome

48 or higher.

Thank goodness I'm actually using Google Chrome.

Once you've answered a question, you cannot go back or change your answer.

Do not use the shortcut menu options mouse right click or the keyboard for navigating backwards or forwards

within the test mouse right click.

So we're not allowed to use the mouse.

Right click.

Okay.

All right.

So there is one one day waiting period between test retakes.

You can only take a test twice in three months time window.

So that's pretty good because if you fail three times, you're not going to be able to create your gig

on Fiverr.

So to those of you who thought that creating a gig on Fiverr is easy, well, it might be easy for some

gigs, but not for a lot of gigs.

And so, for instance, here, if we click start the test, it's going to go ahead and start the test.

So this is a protected test, by the way.

When we are taking the test, we will not be able to leave the browser window while taking the test.

So you cannot outsmart Fiverr.

If I click out of this window, the test is going to be nullified and probably you're going to fail

the test if you go out and it will be counted as one of the three times and you remember that in three

months you're only allowed to pass three test tests.

So you don't want to burn your chances.

So I'm going to click on Continue and right now we can go ahead and pass the test.

So question one out of 40 meta keywords are the most important factor for on page SEO strategies.

Okay.

Are the most important?

Well, I would say not the most important.

Okay, because there are other things.

All right.

So I can't actually pause the video even when I'm filming.

If I pause the video, what happens is they give me a warning.

So I'm going to try not to pause the video because I need to do a bit of editing so I can pause the

video from time to time, but I will not pause the video at all.

Okay, so meta keywords are the most important SEO factor.

False.

They're not the most important factor.

I'm quite confident in that answer.

Now let's move on to the next question, which is.

E a y m y.

L means your money, your life.

You must yield loopholes your monthly Yahoo!

Listing.

Actually, none of the above.

All right, so let's just click next.

Which of the following is not recommended for long term SEO growth?

Adding a lot of different keywords to a page, buying a lot of backlinks.

Clickbaiting.

Actually all of them, all of them are not recommended.

The first one is keyword stuffing.

It's a black hat SEO tactic.

The next one is buying backlinks, which is also an SEO black hat tactic, and Clickbaiting is also

a black hat SEO tactic.

So I'm going to click all of the above.

I'm quite confident the answer will be actually permit me because I'm going to drink a cup of water

because I'm not allowed to pause the video here.

Actually, I'm quite sorry for that, but I'm not allowed to pause the video while I'm taking the test

because I need a cup of water.

Now all links are treated the same, whether they are in the main navigational menu or in the body of

a page.

Actually, no.

Not all links are treated the same.

I'll just leave it at that.

Now the three pillars of SEO are on page off page, user experience on page, keyword research, backlinks

on page off page.

Technical.

Yeah.

On page and off page and technical SEO.

The Three Pillars of SEO.

Now Google y m will update affected which industries.

Now the Google updates actually affected the health industry, if I'm correct.

Uh, not.

Yeah.

If it's your money, your life.

So naturally it should be the finance industry.

So I think one of the answers that we answered was wrong.

So now we have six answers.

So five, correct.

One wrong.

My bad.

What is Fred update?

The Fred update penalized websites that had quality backlinks part of the panda update.

It's not a part of the panda update because the panda update is a distinct update.

Has nothing to do with the Fred update.

Penalized websites for having ads or affiliate backlinks, penalized websites for having duplicate content

or affiliate links and affiliate links that had bad quality backlinks websites having ads and affiliate

links.

I'm going to go with this one.

The third write ads and affiliate links.

Okay.

So how do you check on Google if your site is indexed?

Index operator.

Site Operator.

Check.

Operator The index operator.

So that makes sense.

Question nine out of exactly 10 or 40, how should local businesses acquire high quality backlinks now

to acquire high quality backlinks?

Get on business directory.

Start creating blog posts.

Build relationships with local businesses to exchange content and posts actually to acquire backlinks.

There's not just one thing that you can do naturally.

You should do a bunch of things.

So creating blog posts is part of them because when you create blog posts, what ends up happening is

that you will have a consistent website, you will have a brand.

Also reaching out to business directories is another good practice.

Building relationships with local businesses cannot really function if you don't have what to offer.

So if you just have one blog post, nobody's going to be willing to exchange backlinks with you.

So I'm going to go with all of the above.

Okay, so it might seem weird.

Choose the proper type of schema, local recipe event article.

All of the above.

The proper type of schema.

Actually I'm going to go with article.

All right.

Um, I'm not sure of that answer, but Google Analytics and Google search console serve the same role.

False.

This one is pretty obvious.

What are the main parts of on page SEO?

Title Tag URL, h1, Meta Description.

All of those are on page SEO factors, so I'm going to choose all of the above.

Hit, save and continue.

Which of the hreflang tag for English in Australia, which is the hreflang tag for English in Australia?

Uh, in Australia.

It's actually definitely not us.

So it's it's the second one.

So let's go with the second one.

Right.

The sitemap should be located in the robot text file so it can be crawled and indexed by search engine

bots.

Yeah, true.

So which or what isn't a factor in link building?

Page Rank.

Page authority.

Cost per click.

It's actually cost per click because page rank dictates.

Page authority is also important when it comes to link building because nobody is going to really accept

a link back to you if you don't have a good page rank and a good page authority.

So and actually, by the way, page rank and page authority are two different things.

But just like I said, this is not an SEO course.

I'm going to go for cost per click.

It's pretty obvious commercial businesses that create Google.

My business accounts are highly favored by Google.

Um, actually, no, I'm not.

Not not necessarily.

Right.

Even though some people might lean towards the other way, it might be wrong what I answered, but I'm

confident in it.

More users use desktops to search rather than mobiles.

No, not necessarily, because nowadays most people use mobiles.

So I'm going to go for false.

Who created the term domain authority?

Domain authority or De is actually was created by Moz because Google created PageRank.

Moz has created domain authority.

So I'm going to lean towards Moz now for the next next step.

What landing page impacts users the most?

It's actually the landing page.

What landing page impacts users the most?

It's the landing page or the home page.

So one of them.

Okay, so what landing page impacts users the most?

Normally the landing page is usually the home page.

So.

So it makes sense to answer home page because it's the landing page.

But there is no actually landing pages is in most cases it's it's set that way for funnels.

There's a landing page, but home page is usually the landing page.

I hope that makes sense.

What are natural links?

Natural links are links that you get without asking for them.

For example, Amazon doesn't ask for backlinks, but most websites do link to them even when Amazon

doesn't ask.

That is what is called organic links.

And so I'm going to lean towards organically made, organically made.

So the website in question does not actually go and beg for backlinks.

Long tail keywords search phrases that contain one long word, phrases that contain two or fewer words.

Very specific phrases containing three or more words.

It's almost non-existent in the practice.

Of SEO.

Actually, I'm going to lean towards phrases that contain two, not not two or fewer words and very

specific phrases containing three or more words.

Not that certain phrases that contain one long word.

The first one is also not good.

Very specific phrases containing three or more.

Two or fewer.

Um.

Actually, I'm quite lost in between the second and the third question.

The third answer.

Because long tail keywords are long, so they're most likely more than two words.

So they can be more two or more words.

So I'm going to lean towards the third.

Hopefully that will work.

You should use both Http and Https pages on your website for it to operate adequately.

No, actually no.

Just one of them will suffice and it's usually Https.

Will the search change if I type a word in all caps or lowercase letters?

No.

Okay.

No, because that doesn't impact.

Right.

So the lowercase or uppercase, it doesn't impact if someone searches for, let's say, a brain or brain

neuroscience, even if you have written neuroscience in caps, that will not impact the search.

You will still appear.

If you've done SEO quite well.

So will the search change?

No, that's the correct answer.

How should you tag outbound links from your site?

Outbound links from your site sponsored false UGC or false?

A.

B.

C.

False.

B.

C.

False.

And so nofollow is actually the one to go for.

Outbound links.

Now, A, B and C means first, second and third.

B and C means second and third.

But I'm just going to go with no follow.

Next, Which sitemap format is best used for SEO?

The best sitemap format for SEO is XML.

I'm going to click next.

How is keyword density used to optimize on page SEO?

Keyword density naturally, including keywords to make a page relevant to user's query will help improve

your rank on SERPs.

If you put enough keywords on a page, that's false.

Having at least 15 false keyword density doesn't matter.

False.

So the first the first answer is the right one because you want to sound natural in your in the way

that you put and the way that you include the keyword.

You don't want to sound robotic.

You don't want to create content that is made for SEO.

On the other hand, you want to make sure that your keywords flow naturally.

Okay.

And so I'll go with the first one.

That's the correct answer.

If your website is penalized by Google, what should you do?

Naturally, you should revise.

Alright, so the first answer is revise inadequate content of your site.

Wait for Google to recrawl.

Contact Google Support content Google Webmaster.

So the first question, the first answer is good.

Okay, so it's revised inadequate content of your site.

So the first the first the plan of action here or the action plan is to go and find out what's wrong

to fix it and then also to contact Google support.

But here, obviously, we're only allowed to to check one.

So we'll go with the first one because if you have done something wrong, even if you contact Google

support, you have messed up because you've done wrong.

You can't call Google and say hello.

Are you Google support?

Yes, we are Google support.

I know I messed up, but please just give me my website back.

They're actually not going to do that because they're going to tell you you've messed up.

You didn't respect the law.

So the first rule of business, first of all, go and fix the mess.

And then if you want to contact Google support later and what you call file a, I just say not complaint,

but file a, let's just say for them to go back and reconsider.

Okay, Long tail keywords result in high purchases because it's closer to what users are looking for.

Most users search the terms that drives volume and traffic to your product.

The third one is definitely not the case because long tail keywords have very low traffic.

More users search the terms?

No, because more users search for generic terms.

And it's actually I would say it's the first answer because most people that use long tail keywords

are targeted.

So, for example, if you if you look for the best coffee blender, chances are you're looking for a

coffee blender.

So you're a serious customer.

You have high purchase intent as opposed to if you're just searching for coffee, then you might just

probably be conducting a search for school or you just might be looking for information about coffee,

how much calories are in coffee.

So I will lean towards the first question.

The first answer, How do you update Google about your revised page?

Submit the page URL to Google index, Share it on our social media accounts.

Ping Google submit the page URL on Google Search now.

First wrong third Wrong fourth submit the page URL on Google Search is also wrong.

I'll go with the second one.

It's indexing the URL.

That's what's actually going to make you accomplish that.

How does Google handle keyword density?

Google doesn't calculate keyword density anymore.

Using your main keywords frequently throughout your pages will help you get noticed by Google's PageRank.

Google frowns upon keyword stuffing to increase keyword density and may result in penalization.

All right.

So for keyword density, as long as you're not overdoing it, it's okay.

So if you're doing keyword stuffing, what will end up happening?

You will get penalized using your main keywords frequently throughout your pages will help you get noticed.

That's not true because that's made for made for SEO content.

Google doesn't calculate keyword density.

That's also not true because Google calculates keyword density.

Google frowns upon keyword stuffing to increase keyword density and may result in penalization.

That is actually true.

So I will go with the third.

Okay.

Now next question.

Which of the following are important for on page SEO?

Title Tag Meta Description URL All of the above actually, because all of those are on page SEO tactics

while optimizing your website.

Is it important to generate the right type of traffic?

How this bounce rate help inform this bounce rate is.

Actually let me let me try to explain this as fast as possible.

I think we have more than enough time.

We actually have 22 more minutes and there's only nine questions to go now.

Actually, eight questions to go.

So so bounce rate is actually when you go to a website and you just click out of it as fast as possible,

that that tells Google that you didn't find what you were looking for in that website.

So if a website has a high bounce rate, what that tells Google is that that website is not an appropriate

website to show for those specific searches.

So they will just kick you down the bottom of the search results.

Usually the bounce rate should not be more than 40%.

Some people say 60%.

I would lean towards 40%, not more than 40%.

Because if it's more than 40%, then you are not satisfying the customers.

And if you're not satisfying the customers, it's not bad.

And also how bounce rate is calculated.

It's actually calculate like this.

If someone goes to a web page and then quickly, quickly clicks close, that is considered a bounce

rate, right?

But if they go to a website and they spend actually, I think more than 30s, that is not considered

as a bounce rate because at least they crawled and they viewed and they had the time to see the website.

So it's not considered bounce rate.

While optimizing your website is important to generate the right type of traffic.

How this bounce rate help inform.

This shows the percentage of users who entered the website and then went on to visit additional pages

shows the percentage of users who entered the website and then left without viewing any other page showed

the percentage of users who decided to go back to the source from which they found.

Your site shows the percentage of users who left your website within 10s of viewing the first page.

So.

The second one shows the percentage of users who entered the website and then left without using viewing

any other page.

The third shows the percentage of users who decided to go back to the source from which they found your

site.

I would lean towards the third because that tells you that they're alienated.

They just want to they just want to run away.

So what's the runaway button is the go back button.

That's bounce rate and it's not 10s.

What is a form of black hat?

SEO, Private blog networks?

Yes.

Overoptimize.

All descriptions?

Yes.

Webrings.

Yes.

Gateway Pages.

Yes.

So all of the above.

That's the correct answer.

Now let's move on to the next question.

How would you determine which city has the most interest for a search keyword?

Google Trends.

Google Trends will tell you.

It will tell you which city has the most interest for a search keyword.

What is the rel canonical tag used for?

To point users to the master page to help search engines identify the master page and resolve duplicate

content issues to help search engines and users with 300 301 redirect.

I would lean towards the second one.

Okay.

Because sometimes you might have a URL that is repeated twice.

Okay, that can happen.

Okay.

So you might you might have that, you might have that issue.

And so when you use the rel canonical tag, it's basically to tell Google how to differentiate between

these two URLs because Google might think it might be might be confused or what is what what is what

URL is what both of them are have the same URL, both of them have the same title.

For example, top ten best exercises for chest.

Both of them have the same domain.

For example fitness Vault.com slash top ten best exercises for chest.

So when you use the canonical tag, you can tell Google that this is you.

You change the tag of a page to differentiate between each page.

Next, Google's algorithm is known to have many How many signals Actually Google's algorithm.

I would guess it's 250 plus.

I'm not sure.

Okay.

This may be wrong, but I'm not sure these are really some some difficult questions.

What was the former name for Google?

Google.

Okay.

Well, Google search Search index.

Webmaster Tools.

Um, goggles.

The former name for Google.

I think I might have to search this on a phone, but I'm probably going to lean towards Google search.

I don't know.

Just my guts.

My gut tells me that.

Putting as many semantically related keywords in anchor text is a good strategy.

Yes.

Yes.

It's actually when you're when you're linking using an anchor text, it's better off to be an anchor

text that is related to the website or the web page that you're linking to.

Internal linking is a good strategy in SEO because it helps identify images.

You know, it helps users and search engines navigate your website and establish your site architecture.

Yes, it gives users a break on the page and sends you to another website.

No.

So I will go for the second one.

The second one is definitely correct.

Next, internal and external links are scored differently by Google.

Yes, naturally.

Yes.

But yeah.

So I'm going to lean towards.

True.

This is the last.

Okay.

So let's see, what was the result?

Yes.

We want to end the test.

So we pass actually, we pass with a relatively high score.

33 correct questions, 82%.

Congratulations.

Some of the questions I think were too far fetched.

So they didn't really need to ask us questions like what was the name of the previous name of Google?

So so some things are really not that necessary, but 82%, not bad, even though I wanted it to be

100%.

But you cannot do that.

And also, if you get six on 10 or 6 out of ten, you pass because it's 60%.

That's what's required of you.

So we're already above the 62%.

So what was your overall impression of impression of the test content, including relevance coverage

of important concepts and clarity of possible answers?

I would say I'm third if you would like to provide any specific comments or suggestions related to Question

one, please put them in the inbox.

All right.

So what I would say is I would say some questions.

Were unnecessary.

Such as what was the previous.

Name of Google.

I don't see how knowing what was the previous name of Google is going to help you become an SEO master.

Okay.

And so the second one, what was your overall impression of the test procedure format?

I would say it's excellent.

So I don't have any comment to add on that one.

Did you find any errors in the questions such as incorrect grammar spelling mistakes?

Actually, no.

And such.

I can just submit.

The only issue I have is just like I said, some questions are unnecessary.

So now back to Fiverr.com.

We've passed the test.

Now you can allow us to post the gig.

This was one of the most troublesome gigs we ever posted.

We succeeded in the test.

So congratulations.

Go ahead and start your SEO journey on Fiverr.

And if you ever need any help to pass the test, please let me know in the Q&A section, even though

that might be considered cheating by many.

But I've already cheated by showing you how to pass the exam and we didn't use ChatGPT.

As you've seen, I've just used my pure knowledge as an SEO master and from five plus years of experience

in the digital marketing field.

And so I'll see you in the next lecture or the next section where we're going to go ahead and I'll show

you another way of earning money online using ChatGPT.

Stay tuned and I'll see you next.