Original subtitles

Everybody.

And welcome back.

Would you like to be shocked?

Okay.

How would you like to be an SEO expert instantly?

Well, first of all, let's give you the example here of Jacob.

Not that I'm endorsing his services or anything.

This is not a promotional thing, but just look at how many orders this particular person has completed

in terms of SEO.

So 16,007 hundred orders.

Let's just take, for example, or let's just say that he was making $60 for every order, which is

a very, very low amount of money.

Considering that for the other plan plans, he's charging way more.

But let's say not $60.

Let's actually say he was charging 50 bucks now for the amount of orders that he's completed or his

agency, because I'm pretty sure he owns an agency.

Now, multiply this by 50 bucks.

This makes $835,000 removed from the 20%, which basically Fiverr charges.

So I'll multiply this by 0.8 because 80% is exactly what he will keep, right?

0.8, Which means this guy has made $668,000 from SEO under a very, very pessimistic scenario.

Right.

So this is just pessimistic because it might just have been that some people are using his other plans.

Right.

The premium plan.

The standard plan.

Now, what this guy will do is he will provide an expert SEO audit report, competitor and website analysis

and video review.

Okay.

Video review, which means a video of himself talking and saying, here's what's wrong with your website.

Now, basically the video review you can do after you do the report and how you would do the report

is by using Googlebot.

So what exactly are the parameters that or the criteria that a web page should be judged based upon

or based should be judged upon?

Now you have page speed, which is how fast is the page?

Now, of course, this I already knew it because, I mean, you cannot not know this stuff and produce

a course or multiple courses about SEO, right?

So I have extensive knowledge of SEO.

I can say I'm quite an SEO master, right?

And so Googlebot helped me structure all of this into bullets.

And so page speed is a very important metric upon which a page should be judged.

So if you go to a page, picture yourself going to a page to buy a product, would you like it too?

Would you like it if that page was slow?

No, absolutely not.

And so that is a very, very big factor in terms of SEO pages that are low or slow, really, that is

that tends to impact the SEO score of a page.

Also, we are in 2023.

Everybody is using mobile.

When was the last time where you saw someone using the computer to watch a video?

It's very rarely actually that people are using the computer nowadays.

Now, that might sound crazy to you because it really goes so fast.

I mean, I could myself, I was using the computer much more than the phone, but in the past 2 or 3

years, I've been using the phone 90% of the times to watch videos.

I rarely ever watch videos and consult websites on a computer.

I consult websites on the computer because that is my job.

But just like I said, most of the activity, the leisure activity is conducted on the phone, which

means that your website has to be very mobile friendly.

The use of keywords, keywords are important, keywords are what you want to rank for.

So if you want to rank for top ten bodybuilding exercises for weight loss, then you need to use a lot

of those keywords.

That.

First of all, that needs to be your focus.

Keyphrase So if you want to rank for a specific page for that keyword, that keyword needs to appear

in a specific frequency and more than once in your copy, whether that be a landing page or a blog post

or an article, whatever that might be.

But that's how SEO functions.

Then there is content quality.

Is your content made for Google, made for robots, made for AdSense, or is it is it informative,

educational and engaging?

Now, normally it should be made for SEO but not fully made just for SEO, just to rank.

Okay.

Because it needs to be content that people can engage with, not a robotic content.

Then there is readability how easy it is to read and understand your content design.

Is it well designed usability?

Is it easy for people to find their way and to find what they're looking for on your page?

Then there is the security.

Is your website secure?

Do you have an SSL certificate as easy as that?

So if you want to test a website or do an SEO audit, usually you would have to purchase Ahrefs, Moz

or Semrush.

Now these are very expensive tools.

I can just show you an example of how much Ahrefs Ahrefs costs so that you can be grateful of the AI

revolution.

Now, if you want to know how much ahrefs costs, all you need to do is to click the pricing that will

take us to ahrefs pricing, which is I think $99 for the lite plan, which I just ran out of that subscription

the last month, this month, and the standard plan is $199 advanced 399 and Enterprise 999.

That's per month.

It's not yearly, it's per month.

That expensive price now is reduced to zero thanks to thanks to AI.

Okay, Google Bard can actually do most of the things that Ahrefs is capable of capable of doing.

I'm not going to say everything because it cannot say the domain authority it cannot tell you how many

backlinks are necessary for you to rank for a specific page.

But if you want to run an SEO audit of a page, Googlebot can do it to you for free.

You can do it for free and I can show you how to do that.

So we'll go, for example, and take a landing page.

We'll just take let's go and search for mattresses.

Since now it's near midnight in my country and I'm feeling sleepy.

So let's, for example, take a website where they sell mattresses, dreams.

Co.uk is a very infamous mattress website in the UK.

Let's pick this website for a second so I can pick this page.

Now I just pick the URL.

Let me just accept the cookies.

No problem.

And here I'm going to go and say run a website audit of the following page using the above quoted.

Criteria.

And now, of course, here you need to put in the in between brackets.

And hit.

Okay.

Now it's going to go ahead right now and it's going to generate for us an SEO audit, which this guy

happens to charge.

He happens to charge for this basic plan, $60.

So what he does is he just delivers an SEO audit, exactly what we've been explaining.

So over here, the page speed is 2.2 seconds on a desktop.

So it even runs the speed, the speed test, which naturally you should do it on a page speed tool.

So such as, for example, page speed insights by Google.

Then of course we have multiple other page speed measurement tools.

Let me just show you Google and and by the way, if you want to run a search on page speed insights,

it takes a lot more time than the time it took Google Bar to generate the answer for us right now.

So if I copy this URL and paste it right here and click Analyze this will take this will take quite

some time.

Now, of course here it was fast.

Normally it should take time because that's usually what happens with me.

I don't know.

Maybe this time was the exception.

But there are other alternatives that you can test website speed.

So all you need to do is to type in website speed.

So there is website, website, web or page speed insights.

By Google, there's pingdom.

There's Gtmetrix, which is my favorite.

There is web page test.

Now metrics is my favorite because it actually tells you, it gives you insight on how you can improve

that page speed.

What should you do to improve that page for speed?

Now let's just test to see if this is accurate.

Now, of course, different page speed measurement tools give different results, but I really do trust

Googlebot because it takes information from Google.

All right.

So it's definitely it would be using page speed insights.

So exactly here on page speed insights, the LCP is 1.6, not too far behind 2.2 seconds.

So it's very close.

And let's just wait here for the results of Gtmetrix to see how much is the loading time for this page.

Now, the loading time dictates customer experience, especially for ecommerce websites.

They measure that in seconds.

So here, as you can see, the performance is 69% not as good as it should be larger or the LCP is 1.6

seconds, which is not bad, but the full time it actually takes to load the page is 7.6 seconds.

But the most important one is first Contentful paint and largest Contentful paint.

Okay, those are the most important ones.

Now 7.6 seconds is how much it takes to load the entire page from top to bottom.

Right now, generally people will only be able to see this first part.

So from the time they scroll down, the other parts will be loaded, will be fully loaded.

So if we go back to Googlebot mobile friendliness, this tells this page is mobile friendly and looks

good on both desktop and mobile.

Right use of keywords.

The page uses relevant keywords throughout the content, including the title, meta description and

throughout the body of the text.

This will help the page rank higher in search engines for relevant keywords.

Content quality.

The content of the page is well written informative.

Okay, so everything sounds fine, but you can you can basically improve this, but you don't even need

to do that because Googlebot will actually tell you what areas need to be improved.

So here it came up with the full action plan that you can deliver, which is exactly what cost $60 here

because what usually what a person would pay you for is not just to tell them, tell them compliments

about their website.

They will pay you to tell them what's wrong with their website.

And as it turns out, Googlebot right now has made or has generated what's wrong with the website.

So it says that this page could include more images and videos to break up the text and make the page

more visually appealing.

So that's the first.

This page could include a more detailed comparison of different mattresses to help users make a decision.

This page could include a section on customer reviews so there is no customer reviews to give users

more confidence in the product.

Overall, this page is, well, user friendly.

So here's what I could say.

I could say generate.

An extensive.

SEO action plan.

To optimize.

That page for SEO.

Now, this way it will go ahead and it will generate an extensive SEO action plan, because what it

generated for us was just a simple plan.

So here, here's what it says Conduct keyword research, create high quality content, then build backlinks,

improve page speed, optimize for mobile devices, track your progress, iterate and improve.

So let's just say that you want to find keywords or your customer.

You want to suggest keywords to your customer.

Now you could say, Please give me 20 keywords.

To use.

On that page to rank higher on Google.

And so it will go away and it will tell you.

What exactly are those keywords that will improve?

Improve the SEO of your website.

You can also ask it for which websites should we reach out to for backlinks.

Okay.

Now backlinks is a big part of optimizing a website for SEO.

You can see over here that it's to the point, right?

Mattresses.

Best mattresses, mattresses.

Reviews, mattresses, companion comparison mattresses, prices.

ET cetera.

I can ask it.

Please give me a list.

Of ten websites that I should reach out to.

For backlinks.

To improve SEO.

So let's just wait.

And it will basically give us a list of ten websites that we should reach out to to get some backlinks

for that page.

Now, of course, it doesn't know which websites actually which websites that were already gave us backlinks,

but here I see that the result is not what I want.

It's actually linking to tools.

I'm going to say I don't want tools.

I don't want to.

Please give me a list of ten web pages.

About that or about mattresses.

Now, I think this would be a better response because what it thought is that I was asking it for keyword,

for for tools to find out websites that I could link out to.

And but now it basically understood.

So now the first website it says here is Sleep Foundation.

So that's the website you could reach out to for backlinks.

Mattress Advisor The Sleep Judge.

So on and so forth.

Consumer Reports, Good housekeeping and so on and so forth.

And you can actually click these links.

Let's say, for example, that you wanted to get a backlink from this website.

You can first of all go to the website and then here you can click the Contact Us button.

Hopefully we can find your email.

If not, I'll see how we can do it.

But from here what I can see is that there is no email here.

We can contact them from here.

Let me scroll down to the footer and see what we can find.

So let's go to their Facebook.

I think we would find their email on Facebook.

So let's just go to Facebook here, scroll down a bit and you can see that this is their email.

They don't have that much likes and I can I can actually contact them directly on Facebook or you can

just simply copy this email address or you can do another bolder step, which will almost definitely

get you a backlink which is called this website.

You can call them and say, Hey, I'm this website, I can give you a backlink in exchange for another

backlink, and it's a win win, especially considering that this is dreams.co.uk.

So getting backlinks for this website is much easier than getting backlinks for a website that just

started a week ago or a month ago.

Because most websites in the field of mattresses, they dream of getting a backlink from this website,

so they will almost do anything to satisfy this website so that they can ask them in return for another

service.

Generally it's just a backlink in exchange for a backlink.

That's how it works.

And the more backlinks you get, especially if those backlinks come from websites that are relevant

to the topic that you address in your website, your website goes up in the rankings.

That's how these big websites actually rank for keyword for terms that are important, such as, for

instance here Mattress.

You saw that when we typed mattress.

This website actually popped as the third or the fourth option.

But you can see the point becoming an SEO expert nowadays is not a question of should we use ahrefs

or what tool should we use?

Because you can use free tools, you can really use free tools and you can become an instant SEO expert.

And just like this guy over here is completed 16,700 orders.

Okay?

So it's really there's a lot of money to be made in the field of SEO.

It's just that people don't take it that seriously.

And so I feel that this was enough of an introduction to you.

We'll have more more sections that delve a little bit into the details of what you can provide, what

other SEO services that you can provide.

And I'll just see you in the next lecture where I will show you how you can go and create your Fiverr

gig to start selling your audit or SEO audit services on Fiverr.

Stay tuned and I'll see you in the next lecture.