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Winston: Since we have
intelligent machines
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creeping into our daily lives,
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00:00:09,969 --> 00:00:11,929
it's going to be
a new world out there.
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Man: The popularity
of these video games
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00:00:13,764 --> 00:00:15,766
is nothing short
of a social phenomenon.
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Jennings: Personal computers,
walk-around stereos,
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automatic cameras,
mobile telephones.
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Man: A major moment
in the history of flight.
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Norville: The experts tell us
all of this is just the tip
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00:00:25,734 --> 00:00:27,277
of the iceberg of what's
to come.
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Woman: There's literally
a hyper culture
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that is developing.
It's almost a cult.
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Man: We're no longer
on the verge
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00:00:33,408 --> 00:00:35,160
of the personal computer
revolution,
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we're right in the midst
of it, thank you.
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Jensen: The average
family home --
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Corey practices her violin,
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Christian plays with his cars,
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and Mike and Carol
worry over the bills.
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Maney:
We went into the 1980s
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with pretty much
the same technology
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that had been in place
for a couple of decades.
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The typewriter,
calculators, TV, oven,
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the car.
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You listen to music
on a big old stereo system
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with a turntable.
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Maybe you had a digital watch,
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and that was the only thing
that was gonna be digital
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that you actually owned.
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[ Telephone rings ]
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Man: Hello. I'm not here now
but my faithful machine is.
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Hanks: There was a handful
of technology at that time.
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One was the telephone
answering machine.
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[ Beep ]
Woman: Jimmy!
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Hanks:
You'd be driving home,
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and you'd say, "I can't wait
to check my messages."
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You know, it had become part
of the day.
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"Let me -- shh, qui-- honey,
I'm checking my messages."
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[ Horns honking ]
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Goldberg: From the noisy streets
of New York,
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to the laid-back tranquility
of California,
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Americans are tuning out
and tuning in.
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Connelly: When I think
of technology in the 1980s,
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I think of the Walkman.
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The Walkman was huge.
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Goldberg:
It's the latest fad --
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tiny stereo cassette players
with featherweight headphones.
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Man: It's like carrying
your stereo with you,
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you know, on your head.
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Pogue: The Walkman
took listening to music
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from a fixed location
in your home, to mobile.
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Man: You are witnessing
the ultimate miniaturization
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of the cassette player.
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Never has so much genius
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00:02:58,971 --> 00:03:01,222
been coached
into so little space.
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00:03:01,264 --> 00:03:03,642
In all of the great
bursts of innovation,
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00:03:03,684 --> 00:03:06,645
there is always some kind
of scientific breakthrough
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that has to happen first.
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And none of this stuff
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00:03:09,523 --> 00:03:10,858
could have happened
in the 1980s
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without the transistor
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being invented
in the late 1940s.
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And Japan,
and Sony in particular,
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really understood
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that this technology could make
things smaller, more portable,
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and more personal.
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Sony was the brand name
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that really mattered
in the 1980s in technology.
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All: I'll take the Sony.
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Hanks: The original
Sony Walkman was so solid,
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it was a pleasure to hold.
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It had density, it had heft.
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The cassette --
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pop it in, close it,
a very satisfying sound.
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Not just a click, click,
it was a kachunk!
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It was a gorgeous,
gorgeous machine.
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It provided you
with a soundtrack to your life.
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00:03:49,104 --> 00:03:51,523
Transformers
and Cabbage Patch dolls
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may be the two top
toy sellers this year,
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but for adults,
there's only one hot item --
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the VCR.
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Greenfield: Christmas
shoppers have again made
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the video cassette recorder
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00:04:00,532 --> 00:04:02,701
one of this year's
hottest gifts for grownups.
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00:04:02,743 --> 00:04:05,286
They're selling at a rate
of a million units a month.
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00:04:05,328 --> 00:04:07,873
But the VCR's a lot more
than a popular Christmas gift.
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00:04:07,915 --> 00:04:10,167
It's an invention
that some say is changing
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the whole idea of television.
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00:04:12,127 --> 00:04:13,378
There are so many inventions
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00:04:13,420 --> 00:04:14,671
where you can
trace their success
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00:04:14,713 --> 00:04:17,925
back to the smashing
of a limitation.
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00:04:17,966 --> 00:04:21,302
And the VCR
smashed the limitation of time.
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00:04:21,344 --> 00:04:22,554
Most people use VCRs
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00:04:22,596 --> 00:04:24,472
for what they call
time shifting.
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00:04:24,514 --> 00:04:25,891
Let's say this Sunday
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00:04:25,933 --> 00:04:28,309
is your parents'
50th wedding anniversary,
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00:04:28,351 --> 00:04:29,895
but you can't miss the Steelers.
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What you do is set the timer
on your recorder, pop in a tape,
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and watch the Steelers
when you get home.
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It just changed
the paradigm of television.
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Graham:
The makers of TV programs
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and movies
shown on television
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claim their films
lose their rerun value
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when they're recorded
on home video tape recorders
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and then played later.
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00:04:47,788 --> 00:04:50,916
The movie studios said this
violated the copyright laws,
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00:04:50,958 --> 00:04:53,252
and they sued
the home recorder manufacturers
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00:04:53,293 --> 00:04:55,503
for allegedly
instigating widespread
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in-the-home law-breaking.
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You cannot have
high-class entertainment
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if 50 million taping machines
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00:05:02,844 --> 00:05:06,181
are out there
in an unauthorized fashion,
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00:05:06,223 --> 00:05:08,349
with no compensation to owners,
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taking from them
what rightfully belongs to them.
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00:05:12,187 --> 00:05:13,396
The Supreme Court today
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answered a multi-billion-dollar
business question
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affecting the wallets
of millions of Americans
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and one of the nation's fastest-
growing forms of recreation,
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home video taping.
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The court ruled five to four
that use of a home machine
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00:05:25,617 --> 00:05:29,746
to tape programs is legal
and violates no copyright law.
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00:05:29,788 --> 00:05:32,166
Not only did the movie
industry lose that one,
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00:05:32,207 --> 00:05:34,293
but they were totally wrong.
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00:05:34,334 --> 00:05:37,754
The VCR turned us into a nation
of movie nuts!
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00:05:37,796 --> 00:05:40,381
Jensen: It may be
the fastest-growing business
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00:05:40,423 --> 00:05:42,968
in America -- the sale
of video cassette tapes
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00:05:43,010 --> 00:05:45,386
that people buy,
or more often rent,
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00:05:45,428 --> 00:05:47,848
to play at home on
their video cassette recorders.
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00:05:47,889 --> 00:05:50,391
Greenfield: More
than 24,000 retail outlets
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00:05:50,433 --> 00:05:54,062
across America now sell or rent
tapes of all kinds.
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00:05:54,104 --> 00:05:55,438
Now you go to a video store
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00:05:55,480 --> 00:05:57,398
and, like, pick something
out that you missed.
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00:05:57,440 --> 00:05:59,400
In the old days,
if you'd missed a movie,
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00:05:59,442 --> 00:06:00,610
you had missed the movie.
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00:06:00,652 --> 00:06:02,112
Kenyon: And the market's
not restricted
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00:06:02,154 --> 00:06:03,488
to blockbuster films.
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00:06:03,530 --> 00:06:05,782
Jane Fonda,
through her workout tapes,
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00:06:05,824 --> 00:06:08,118
has shown one can make money
with a product
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00:06:08,160 --> 00:06:11,205
geared specifically
to the home video market.
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00:06:11,246 --> 00:06:14,082
The success of camcorders
marks the second phase
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00:06:14,124 --> 00:06:15,500
of the video revolution --
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00:06:15,542 --> 00:06:18,045
not just taking movies home,
but making them at home --
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00:06:18,086 --> 00:06:20,421
and anywhere else
you happen to go.
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00:06:20,463 --> 00:06:23,133
Pogue: I was a kid
who had a camcorder.
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It was the size of Kentucky,
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00:06:25,177 --> 00:06:27,846
and it had to be
because it played VHS cassettes.
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00:06:27,888 --> 00:06:29,848
Mayer: The setup can be used
by just about anybody.
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00:06:29,890 --> 00:06:33,060
Its advantage over film is about
to revolutionize the industry.
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00:06:33,101 --> 00:06:34,353
Pogue:
There's no developing.
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00:06:34,393 --> 00:06:36,271
You could rewind
and record over it
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if you didn't like the take.
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00:06:37,522 --> 00:06:39,274
I mean,
that is an enormous shift.
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00:06:39,316 --> 00:06:40,441
Jamieson:
Americans buy billions
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of dollars
of electronic equipment,
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but just when you think
you've bought the latest
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in audio and video, there's
a new generation of gear,
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00:06:46,489 --> 00:06:48,449
which has clearer pictures
and better sound.
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00:06:48,491 --> 00:06:50,911
This camera,
using a simple little tape
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00:06:50,952 --> 00:06:54,664
like that, is just possibly
the wave of the future.
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00:06:57,500 --> 00:06:59,502
Pauley: Like them or not,
video games are
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the youth phenomenon of our day.
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00:07:02,130 --> 00:07:05,050
Quarter by quarter,
$6 billion got fed
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00:07:05,092 --> 00:07:07,468
into video game slots last year.
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00:07:07,510 --> 00:07:10,471
That's double what Americans
spent to go to the movies.
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00:07:10,513 --> 00:07:12,766
Ah! [ Laughs ]
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Macrae:
People flocked to them,
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00:07:13,975 --> 00:07:15,727
because the arcade game
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00:07:15,769 --> 00:07:18,063
could afford expensive hardware
at the time.
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00:07:18,105 --> 00:07:19,480
And the hardware
had enough power
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00:07:19,522 --> 00:07:22,317
to do things
we'd never seen before.
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00:07:22,359 --> 00:07:24,403
Bushnell: There was
essentially an arcade
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00:07:24,444 --> 00:07:27,488
in every mall
or in every street corner.
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00:07:27,530 --> 00:07:31,492
The lunch money was not safe
if there was an arcade around.
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00:07:31,534 --> 00:07:33,328
Macrae:
Arcade games at the time
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were the first machine
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00:07:34,704 --> 00:07:36,497
that we could really
interact with.
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00:07:36,539 --> 00:07:39,500
We could cause a world
to do something.
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00:07:39,542 --> 00:07:42,587
So, we'd grab a joystick
and move a character around,
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00:07:42,629 --> 00:07:44,756
or fire something
at a spaceship.
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00:07:44,798 --> 00:07:47,801
We'd never had an experience
like that before.
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00:07:47,842 --> 00:07:50,304
Bousquet: The popularity
of these video games
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00:07:50,345 --> 00:07:52,347
is nothing short
of a social phenomenon.
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00:07:52,389 --> 00:07:54,433
"Pac-Man"
is seemingly everywhere.
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00:07:54,474 --> 00:07:56,143
♪ Pac-Man fever ♪
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00:07:56,184 --> 00:07:58,519
Manillo: Retailers can't keep
the home version stocked.
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00:07:58,561 --> 00:08:01,189
One dealer describes the demand.
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00:08:01,231 --> 00:08:02,399
Phenomenal.
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00:08:02,441 --> 00:08:05,360
Telephones ringing
every five minutes --
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00:08:05,402 --> 00:08:06,611
it's Pac-Man mania.
190
00:08:06,653 --> 00:08:09,030
[ Pac-Man death theme plays ]
191
00:08:09,072 --> 00:08:12,617
Pogue: My big memory
of the '80s was my best friend
192
00:08:12,659 --> 00:08:15,536
got this $300 console
that connected to your TV.
193
00:08:15,578 --> 00:08:17,205
You just played this thing
forever.
194
00:08:17,247 --> 00:08:19,458
And it was the first time
anyone had ever seen anything
195
00:08:19,499 --> 00:08:21,542
but TV on a TV.
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00:08:21,584 --> 00:08:24,629
And I thought,
"Wow, this is technology!"
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00:08:24,671 --> 00:08:26,965
Vaughan: The imaginary
rockets are controlled
198
00:08:27,007 --> 00:08:29,468
by the same chips the U.S.
Army used
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00:08:29,509 --> 00:08:31,470
in their defense programs.
200
00:08:31,511 --> 00:08:35,474
But the significance of the chip
does not only lie in gadgets.
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00:08:35,515 --> 00:08:40,854
Her whole future will be changed
by the silicon chip business.
202
00:08:40,895 --> 00:08:42,605
Maney: It was discovered
that you could actually
203
00:08:42,647 --> 00:08:45,942
etch a whole lot of transistors
onto a piece of silicon,
204
00:08:45,984 --> 00:08:47,986
which was basically
a cheap substance
205
00:08:48,028 --> 00:08:49,946
that could be mass manufactured.
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00:08:49,988 --> 00:08:52,073
Safer: These chips
can control the flow
207
00:08:52,115 --> 00:08:54,284
of electrical current that,
in effect,
208
00:08:54,326 --> 00:08:57,245
enables them to store
and remember zillions of bits
209
00:08:57,287 --> 00:08:59,247
of information on a surface
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00:08:59,289 --> 00:09:01,624
just a little bit thicker
than an eggshell,
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00:09:01,666 --> 00:09:03,460
and smaller than a fingernail.
212
00:09:03,502 --> 00:09:06,046
Goldberg: This silicon chip
supplies the brain power
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00:09:06,087 --> 00:09:08,589
for a thousand and one
electronic gadgets
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00:09:08,631 --> 00:09:11,426
from wrist watches
to microwave ovens.
215
00:09:11,468 --> 00:09:13,261
Man: The mushrooming industry
gives birth
216
00:09:13,303 --> 00:09:15,222
to a new high-tech cult
217
00:09:15,263 --> 00:09:18,308
and a place called
Silicon Valley.
218
00:09:18,350 --> 00:09:20,894
Bushnell: The magic part
of Silicon Valley
219
00:09:20,935 --> 00:09:25,982
is that there was this
boiling pot of people
220
00:09:26,024 --> 00:09:29,110
who were involved in technology,
involved in science.
221
00:09:29,152 --> 00:09:33,031
Silicon Valley
was HP, SRI, Xerox Park,
222
00:09:33,073 --> 00:09:34,533
and Stanford University.
223
00:09:34,574 --> 00:09:36,659
That was a hell
of a powerful combination.
224
00:09:36,701 --> 00:09:40,539
So there were these two
cultures: engineers with PhD's,
225
00:09:40,580 --> 00:09:42,541
and hobbyists.
226
00:09:42,582 --> 00:09:46,627
It was a time when there was
a lot of social ferment
227
00:09:46,669 --> 00:09:48,088
in and around the Bay Area.
228
00:09:48,129 --> 00:09:50,298
There was a lot
of counterculture people.
229
00:09:50,340 --> 00:09:52,342
So you had cheap
semi-conductors,
230
00:09:52,384 --> 00:09:54,719
you had people
that would look at things
231
00:09:54,761 --> 00:09:57,264
differently than what
the conventional person was,
232
00:09:57,305 --> 00:09:59,140
and that's what
the technology needed then.
233
00:09:59,182 --> 00:10:00,683
Kay: One of the things
that was really hard
234
00:10:00,725 --> 00:10:03,228
about making a computer
was now on a chip.
235
00:10:03,270 --> 00:10:05,939
And so, all of a sudden, people
who had a thirst for this stuff
236
00:10:05,980 --> 00:10:08,233
would go out and buy
a Homebrew Computer.
237
00:10:08,275 --> 00:10:10,068
You could make them yourself.
238
00:10:10,110 --> 00:10:12,653
Wozniak: There's a lot of
this kind of revolutionary theme
239
00:10:12,695 --> 00:10:13,863
with a lot
of the technical people
240
00:10:13,905 --> 00:10:15,574
who were in at the changes
in technology
241
00:10:15,615 --> 00:10:16,950
and how we were a part of it.
242
00:10:16,991 --> 00:10:18,452
Even though at our companies,
we were generally
243
00:10:18,493 --> 00:10:19,953
the fringe element,
we had the genes,
244
00:10:19,994 --> 00:10:21,662
and we're not the managers
and the leaders.
245
00:10:21,704 --> 00:10:23,915
But, boy --
and just a clever design
246
00:10:23,957 --> 00:10:25,375
on its own had value.
247
00:10:25,417 --> 00:10:26,667
Heilemann:
You have these guys
248
00:10:26,709 --> 00:10:28,587
like Steve Jobs
and Steve Wozniak
249
00:10:28,628 --> 00:10:29,670
and Bill Gates and Paul Allen,
250
00:10:29,712 --> 00:10:30,964
who'd been messing around
on the edges
251
00:10:31,005 --> 00:10:33,550
of what would become
the personal computer industry.
252
00:10:33,592 --> 00:10:35,469
But no one in corporate America
253
00:10:35,510 --> 00:10:37,596
and no one in most
of the homes of America
254
00:10:37,637 --> 00:10:39,764
thought that
the personal computer
255
00:10:39,806 --> 00:10:40,974
was anything
that would ever have --
256
00:10:41,015 --> 00:10:42,476
would ever even happen,
257
00:10:42,517 --> 00:10:44,852
let alone have
any relevance to them.
258
00:10:44,894 --> 00:10:46,187
Catmull: For all of us,
259
00:10:46,229 --> 00:10:49,190
the computer revolution
was really exciting.
260
00:10:49,232 --> 00:10:51,401
It was like,
"Wow, this is wide open!"
261
00:10:51,443 --> 00:10:52,777
It was a group of people
262
00:10:52,819 --> 00:10:54,695
who wanted to make
a change in the world.
263
00:10:54,737 --> 00:10:56,697
Maney: And, eventually,
the two forces
264
00:10:56,739 --> 00:10:58,408
in Silicon Valley --
the hobbyists
265
00:10:58,450 --> 00:11:00,410
and the button-down
business guys --
266
00:11:00,452 --> 00:11:03,121
ended up coming together
when the chip makers
267
00:11:03,163 --> 00:11:04,498
realized that these things
268
00:11:04,539 --> 00:11:06,374
that the hobbyists were doing
could lead to this whole
269
00:11:06,416 --> 00:11:08,709
new kind of product
called the personal computer.
270
00:11:08,751 --> 00:11:10,711
Pogue: It was
at a Homebrew Computer Club
271
00:11:10,753 --> 00:11:12,713
where Steve Wozniak
and Steve Jobs
272
00:11:12,755 --> 00:11:15,716
first displayed the computer
they'd been working on,
273
00:11:15,758 --> 00:11:17,676
and it caused a sensation.
274
00:11:18,803 --> 00:11:20,013
Jobs:
We had absolutely no idea
275
00:11:20,054 --> 00:11:21,139
what people were gonna do
with these things
276
00:11:21,181 --> 00:11:22,182
when we started out.
277
00:11:22,223 --> 00:11:23,558
Matter of fact, the two people
278
00:11:23,600 --> 00:11:26,144
it was designed for
was Woz and myself,
279
00:11:26,186 --> 00:11:28,355
because we couldn't afford
to buy a computer kit
280
00:11:28,396 --> 00:11:29,939
on the market,
and we got it working.
281
00:11:29,981 --> 00:11:31,316
We showed some of our friends.
And, of course,
282
00:11:31,358 --> 00:11:32,942
immediately everybody
wanted one.
283
00:11:32,984 --> 00:11:35,736
Pogue: Woz was
the technical genius,
284
00:11:35,778 --> 00:11:38,365
and Jobs
was the marketing genius.
285
00:11:38,406 --> 00:11:40,741
Maney: And you needed
both of those kinds of mind-sets
286
00:11:40,783 --> 00:11:42,661
to actually make
this new technology work,
287
00:11:42,701 --> 00:11:45,664
and create this company
out of thin air, called Apple.
288
00:11:45,704 --> 00:11:47,457
Kashiwahara: Since
the Apple Computer Company
289
00:11:47,499 --> 00:11:49,167
was founded five years ago,
290
00:11:49,209 --> 00:11:52,212
its sales have skyrocketed
from about $100,000
291
00:11:52,253 --> 00:11:54,755
to more than $100 million,
with the most popular
292
00:11:54,797 --> 00:11:57,551
typewriter-sized computer
on the market today.
293
00:11:57,592 --> 00:11:59,760
Stephen Jobs
is now 26 years old,
294
00:11:59,802 --> 00:12:01,680
and he sees
his computer's future
295
00:12:01,720 --> 00:12:03,056
as the future of mankind.
296
00:12:03,097 --> 00:12:05,058
I mean, how many calculators
do you own?
297
00:12:05,099 --> 00:12:06,434
Two, maybe.
Right.
298
00:12:06,476 --> 00:12:08,687
And you use the automatic
bank-telling machines?
299
00:12:08,727 --> 00:12:10,063
Sure.
So life is already
300
00:12:10,104 --> 00:12:11,981
seducing you
into learning this stuff.
301
00:12:12,023 --> 00:12:13,441
It's not gonna happen
at once,
302
00:12:13,483 --> 00:12:16,027
and it's certainly not
a 1984ish vision at all.
303
00:12:16,069 --> 00:12:18,613
It's just gonna be very gradual
and very human
304
00:12:18,655 --> 00:12:21,782
and will seduce you
into learning how to use it.
305
00:12:21,824 --> 00:12:24,827
Random access memory
is internal memory
306
00:12:24,869 --> 00:12:26,829
that's built inside
of this computer.
307
00:12:26,871 --> 00:12:30,500
Maney: These new computers
were rough, big, ugly, difficult
308
00:12:30,542 --> 00:12:32,627
to use inventions
when they first came out.
309
00:12:32,669 --> 00:12:33,878
Macrae: It would crash,
310
00:12:33,920 --> 00:12:35,213
and you had
to figure out what to do.
311
00:12:35,255 --> 00:12:37,798
It would not always
create the right results.
312
00:12:37,840 --> 00:12:39,634
So it really did take a mind-set
313
00:12:39,676 --> 00:12:41,886
of someone willing
to cut it some slack.
314
00:12:41,928 --> 00:12:43,804
Man: Take little steps,
don't take big steps.
315
00:12:43,846 --> 00:12:45,390
Okay.
316
00:12:45,432 --> 00:12:46,807
Kay:
Everybody kind of agreed
317
00:12:46,849 --> 00:12:48,518
that this could be
the next great thing
318
00:12:48,560 --> 00:12:50,811
after the printing press,
if we do it right.
319
00:12:50,853 --> 00:12:52,855
Cat.
320
00:12:52,897 --> 00:12:54,482
It's not just
having a machine.
321
00:12:54,524 --> 00:12:57,277
The world needed
to be made better.
322
00:12:57,318 --> 00:13:00,697
Those are the things
that actually can lift a society
323
00:13:00,739 --> 00:13:03,074
into a new way of thinking.
324
00:13:03,116 --> 00:13:05,826
Industry experts say
we're no longer on the verge
325
00:13:05,868 --> 00:13:07,912
of the personal computer
revolution,
326
00:13:07,954 --> 00:13:09,830
we're right in the midst
of it, thank you.
327
00:13:09,872 --> 00:13:12,333
And it's gathering steam
with more and more people
328
00:13:12,375 --> 00:13:14,793
jumping aboard every day.
329
00:13:17,130 --> 00:13:18,881
Catmull: In the early part
of the '80s,
330
00:13:18,923 --> 00:13:21,259
the general image
of the computer
331
00:13:21,301 --> 00:13:24,471
was always this giant machine
with little things all over it.
332
00:13:24,512 --> 00:13:28,642
The mind-set was the computer
as the brain,
333
00:13:28,683 --> 00:13:30,851
and it was
a threatening concept.
334
00:13:30,893 --> 00:13:32,061
Heilemann:
The 1980s is a period
335
00:13:32,103 --> 00:13:34,314
of time when the big,
impersonal, giant machine
336
00:13:34,355 --> 00:13:37,692
that lives in a huge air-
conditioned room someplace
337
00:13:37,734 --> 00:13:39,235
suddenly becomes something
that sits on your desk.
338
00:13:39,277 --> 00:13:41,446
Man: Something is happening
out there.
339
00:13:41,488 --> 00:13:44,115
Something that's expanding
your world.
340
00:13:44,157 --> 00:13:46,326
Small computers are happening.
341
00:13:48,161 --> 00:13:50,580
Winston: As soon we have
intelligent machines
342
00:13:50,622 --> 00:13:52,749
creeping into
our daily lives,
343
00:13:52,791 --> 00:13:54,875
into our factories,
into our hospitals,
344
00:13:54,917 --> 00:13:55,918
into our businesses,
345
00:13:55,960 --> 00:13:57,878
then it's going to be
a new world out there.
346
00:13:57,920 --> 00:14:00,881
Dow: Computer stores
have become
347
00:14:00,923 --> 00:14:04,552
the neighborhood soda shops
of the binary generation,
348
00:14:04,594 --> 00:14:08,515
the disciples, young and old,
of smart machines.
349
00:14:08,556 --> 00:14:09,890
Maney: Companies
that were starting
350
00:14:09,932 --> 00:14:11,518
to build personal computers --
351
00:14:11,559 --> 00:14:14,521
companies like Atari and Tandy,
Commodore or an Apple --
352
00:14:14,562 --> 00:14:16,939
began to see them
as a home market,
353
00:14:16,981 --> 00:14:19,609
and it was starting to seep
into the public consciousness.
354
00:14:19,651 --> 00:14:21,569
Dow: Personal computers
have become the business
355
00:14:21,611 --> 00:14:23,904
of at least 25 manufacturers,
356
00:14:23,946 --> 00:14:26,574
with three companies --
RadioShack, Apple,
357
00:14:26,616 --> 00:14:29,536
and Commodore -- grabbing
3/4 of the market.
358
00:14:29,577 --> 00:14:32,330
This personal computer
costs about $1,400
359
00:14:32,372 --> 00:14:34,541
and fits nicely
on a desk corner.
360
00:14:34,582 --> 00:14:37,293
Duplicating its performance
just five years ago
361
00:14:37,335 --> 00:14:39,920
would have cost $75,000
362
00:14:39,962 --> 00:14:43,341
and involved a unit the size
of a large refrigerator.
363
00:14:43,383 --> 00:14:45,926
Maney: When the average
American thought computer,
364
00:14:45,968 --> 00:14:47,178
they thought IBM.
365
00:14:47,220 --> 00:14:48,929
It made these mainframe
computers
366
00:14:48,971 --> 00:14:50,931
that ran pretty much everything.
367
00:14:50,973 --> 00:14:53,100
Heilemann: IBM was one of
the most powerful corporations
368
00:14:53,142 --> 00:14:54,728
in America,
369
00:14:54,769 --> 00:14:57,731
and in technology, it was
the most powerful company
370
00:14:57,772 --> 00:14:59,940
that had ever existed
in technology.
371
00:14:59,982 --> 00:15:02,235
Maney: Because of this activity
in personal computers,
372
00:15:02,276 --> 00:15:03,944
it started to make IBM look
373
00:15:03,986 --> 00:15:06,239
like it was somewhere
behind the eight ball.
374
00:15:06,280 --> 00:15:08,157
Heilemann: They'd look
at the Apple II and say, "Huh.
375
00:15:08,199 --> 00:15:10,577
We can make one of those.
We built the computers
376
00:15:10,618 --> 00:15:11,952
that put America on the moon.
377
00:15:11,994 --> 00:15:15,039
We'll get in that business,
squash these guys, no problem."
378
00:15:15,081 --> 00:15:17,584
IBM, International
Business Machines,
379
00:15:17,625 --> 00:15:19,419
has entered
the small-computer market
380
00:15:19,460 --> 00:15:20,879
for the first time.
381
00:15:20,920 --> 00:15:22,672
Peterson: The idea
of the small computer
382
00:15:22,714 --> 00:15:23,964
has become so big
383
00:15:24,006 --> 00:15:26,885
that the giant
of computers companies, IBM,
384
00:15:26,926 --> 00:15:29,970
is busy marketing
its new small computer.
385
00:15:30,012 --> 00:15:31,389
Varney:
It will, they say,
386
00:15:31,431 --> 00:15:33,683
give credibility
to home computers.
387
00:15:33,725 --> 00:15:36,394
They'll no longer
be just another new gadget.
388
00:15:36,436 --> 00:15:37,978
Man:
IBM has set an objective
389
00:15:38,020 --> 00:15:39,814
to build the office
of the future.
390
00:15:39,856 --> 00:15:41,982
Maney: Before IBM came in,
companies
391
00:15:42,024 --> 00:15:44,360
would not think
about buying personal computers.
392
00:15:44,402 --> 00:15:45,986
But, suddenly,
when IBM's selling one,
393
00:15:46,028 --> 00:15:48,155
now it becomes a safer decision.
394
00:15:48,197 --> 00:15:51,158
Varney: IBM's personal computer
is designed for office, school,
395
00:15:51,200 --> 00:15:52,786
or home use.
396
00:15:52,827 --> 00:15:55,872
It's aimed at exactly the same
market as its competitors.
397
00:15:55,914 --> 00:15:58,833
Maney: When IBM
started developing the IBM PC,
398
00:15:58,875 --> 00:16:00,794
it needed an operating system.
399
00:16:00,835 --> 00:16:02,211
And this young guy
named Bill Gates
400
00:16:02,253 --> 00:16:05,465
had started this tiny
little company called Microsoft.
401
00:16:05,506 --> 00:16:08,676
Brands: Bill Gates
was that unusual combination
402
00:16:08,718 --> 00:16:11,846
of a tech guy who was as good
as the best tech guys.
403
00:16:11,888 --> 00:16:14,181
But he also had
a business sense,
404
00:16:14,223 --> 00:16:16,016
and he had a business vision.
405
00:16:16,058 --> 00:16:17,393
Pogue:
At the time, everyone
406
00:16:17,435 --> 00:16:19,186
was making it up
as they went along.
407
00:16:19,228 --> 00:16:21,105
There was nothing
that came before it,
408
00:16:21,147 --> 00:16:23,190
there was no personal
computer industry.
409
00:16:23,232 --> 00:16:25,819
So when Gates said to IBM,
410
00:16:25,860 --> 00:16:29,113
"How about this, we'll write you
an operating system for your PC,
411
00:16:29,155 --> 00:16:32,241
and we'll get a cut
of every machine you sell."
412
00:16:32,283 --> 00:16:34,034
Brand:
And in addition, he made sure
413
00:16:34,076 --> 00:16:36,120
that it was not
an exclusive license,
414
00:16:36,162 --> 00:16:38,414
that he was gonna be able
to sell the software to IBM,
415
00:16:38,456 --> 00:16:40,458
but he was also gonna be able
to sell the same software
416
00:16:40,500 --> 00:16:42,752
to the other people,
because Gates
417
00:16:42,794 --> 00:16:44,504
intuited that
there were gonna be people
418
00:16:44,545 --> 00:16:46,339
who would build
knock-offs of IBM,
419
00:16:46,380 --> 00:16:48,048
you know, the PC clones.
420
00:16:48,090 --> 00:16:50,510
Heilemann: It was a genius move
on the part of Bill Gates,
421
00:16:50,551 --> 00:16:52,052
who was still in his,
like, early 20s
422
00:16:52,094 --> 00:16:53,471
when he makes this decision.
423
00:16:53,513 --> 00:16:56,265
And you've got these guys
at IBM in their blue suits
424
00:16:56,307 --> 00:16:59,644
and dark ties who are looking
at this company, Microsoft,
425
00:16:59,686 --> 00:17:01,228
and saying like, "Who cares?
426
00:17:01,270 --> 00:17:03,105
Like, you know, software?
427
00:17:03,147 --> 00:17:05,566
Who cares about software, man?
We build these big machines."
428
00:17:05,608 --> 00:17:07,735
Maney:
IBM did not realize
429
00:17:07,777 --> 00:17:09,904
that it was essentially
handing all this power
430
00:17:09,946 --> 00:17:11,071
to this little nerd.
431
00:17:11,113 --> 00:17:13,240
Pauley: If you had stayed
at Harvard a few more years,
432
00:17:13,282 --> 00:17:16,076
would this computer revolution
have passed you by?
433
00:17:16,118 --> 00:17:17,077
Perhaps.
434
00:17:17,119 --> 00:17:18,788
Things move very quickly
in the industry,
435
00:17:18,830 --> 00:17:20,498
and it was really
the urgency
436
00:17:20,540 --> 00:17:22,082
to get out there
and be the first one
437
00:17:22,124 --> 00:17:25,085
to put BASIC
on the microcomputer
438
00:17:25,127 --> 00:17:26,671
that caused me
to drop out.
439
00:17:26,713 --> 00:17:28,798
If you don't have one,
you will be amazed
440
00:17:28,840 --> 00:17:31,133
what these little gadgets
can do.
441
00:17:31,175 --> 00:17:34,303
The idea was that
ordinary people
442
00:17:34,345 --> 00:17:35,930
might have a use for computers.
443
00:17:35,972 --> 00:17:37,682
Now, it took a while
to figure out
444
00:17:37,724 --> 00:17:39,893
what those uses might be.
445
00:17:39,934 --> 00:17:41,936
Bushnell: The main thing
was spreadsheets
446
00:17:41,978 --> 00:17:43,312
and word processing.
447
00:17:43,354 --> 00:17:47,525
The computer was the best
typewriter you could ever have.
448
00:17:47,567 --> 00:17:50,361
It gave you
a new way to write.
449
00:17:50,403 --> 00:17:54,114
You could change things
around and check your spelling.
450
00:17:54,156 --> 00:17:55,324
And it would always
look perfect!
451
00:17:55,366 --> 00:17:56,534
Man:
Bottom line numbers.
452
00:17:56,576 --> 00:17:58,995
Macrae: My dad had the large
ledger sheets,
453
00:17:59,037 --> 00:18:00,496
done them all by hand.
454
00:18:00,538 --> 00:18:03,123
And I remember taking a computer
to show him a spreadsheet.
455
00:18:03,165 --> 00:18:04,375
And, suddenly,
456
00:18:04,417 --> 00:18:07,169
he understood the value
of a personal computer.
457
00:18:07,211 --> 00:18:11,424
There was
a drastic mind-set change
458
00:18:11,465 --> 00:18:13,760
in the whole country
about what a computer was,
459
00:18:13,801 --> 00:18:15,511
and it happened in
a very short period of time.
460
00:18:15,553 --> 00:18:16,804
Gather around and we'll tell you
461
00:18:16,846 --> 00:18:18,347
a little bit more
about the system.
462
00:18:18,389 --> 00:18:20,433
Safer: Here at the
West Coast Computer Fair,
463
00:18:20,474 --> 00:18:23,770
the speed of development
in this industry is so great
464
00:18:23,811 --> 00:18:26,773
that each fair virtually
outdates the previous one.
465
00:18:26,814 --> 00:18:28,190
Jennings: Well,
it is lower prices
466
00:18:28,232 --> 00:18:29,609
that have helped
the tremendous boom
467
00:18:29,650 --> 00:18:30,985
in home computer sales.
468
00:18:31,027 --> 00:18:32,946
About one home in 10
will have a computer
469
00:18:32,987 --> 00:18:34,154
by the end of this year.
470
00:18:34,196 --> 00:18:37,157
By 1990, the number
could be two out of three.
471
00:18:37,199 --> 00:18:38,993
Cooper: We knew
that the personal computer
472
00:18:39,035 --> 00:18:41,955
was getting serious
when the competition started,
473
00:18:41,996 --> 00:18:44,164
because when
you have competition,
474
00:18:44,206 --> 00:18:46,042
innovation gets stimulated.
475
00:18:46,084 --> 00:18:47,167
Man: Compaq.
476
00:18:47,209 --> 00:18:48,795
Atari Home Computers.
477
00:18:48,836 --> 00:18:50,379
KayPro gives you
a complete computer.
478
00:18:50,421 --> 00:18:51,965
This is the one.
479
00:18:52,006 --> 00:18:53,591
Higher resolution, more storage,
480
00:18:53,633 --> 00:18:56,176
and greater expandability
than IBM's PC.
481
00:18:56,218 --> 00:18:59,597
Connor: IBM's entry heated up
an already volatile market.
482
00:18:59,639 --> 00:19:02,182
One industry innovator,
Osborne Computer,
483
00:19:02,224 --> 00:19:04,852
was forced into bankruptcy court
last month,
484
00:19:04,894 --> 00:19:08,022
and Apple, the industry's
number one in small computers,
485
00:19:08,064 --> 00:19:09,816
had to concede
it was now number two,
486
00:19:09,857 --> 00:19:11,609
behind IBM.
487
00:19:11,651 --> 00:19:14,028
All of a sudden, you were
in an old-fashioned
competitive business
488
00:19:14,070 --> 00:19:15,863
in which you really had
to be better than the other guy.
489
00:19:15,905 --> 00:19:18,365
Man: There are 150 microcomputer
companies,
490
00:19:18,407 --> 00:19:20,200
and all of them want
10% of the market.
491
00:19:20,242 --> 00:19:21,869
And that just
isn't gonna happen.
492
00:19:22,912 --> 00:19:25,623
Potter: This is the newest
kind of office in America,
493
00:19:25,665 --> 00:19:28,208
and this is the telephone
which will ring in it.
494
00:19:28,250 --> 00:19:29,710
Man:
Hi, buddy, is John around?
495
00:19:29,752 --> 00:19:31,879
Hanks: The big thing
was the phone in the car,
496
00:19:31,921 --> 00:19:34,381
which was like...
497
00:19:34,423 --> 00:19:37,885
we are now officially
in the modern era.
498
00:19:37,927 --> 00:19:39,219
-Hi, Judy.
-And the first thing
499
00:19:39,261 --> 00:19:42,015
you always said was, "Hey,
I'm calling from the car!"
500
00:19:42,056 --> 00:19:43,891
Maney: When these things
were first starting to pop up
501
00:19:43,933 --> 00:19:45,267
in the mid-1980s,
502
00:19:45,309 --> 00:19:47,937
the customers were people
that had a business reason
503
00:19:47,979 --> 00:19:49,229
for having these things --
504
00:19:49,271 --> 00:19:51,107
or some super-rich dude
who just, you know,
505
00:19:51,149 --> 00:19:52,608
wanted to show off.
506
00:19:52,650 --> 00:19:55,319
The big breakthrough
idea was this idea
507
00:19:55,361 --> 00:19:57,822
of "cellular systems."
508
00:19:57,864 --> 00:20:00,033
Mendelson: It's called cellular
because your car phone
509
00:20:00,074 --> 00:20:02,242
is tied into
different radio transmitters,
510
00:20:02,284 --> 00:20:03,828
each one called a cell.
511
00:20:03,870 --> 00:20:05,955
And as you travel,
the signal from your phone
512
00:20:05,997 --> 00:20:07,832
travels from cell to cell.
513
00:20:07,874 --> 00:20:09,917
This was something
that had never been done before.
514
00:20:09,959 --> 00:20:11,919
Mendelson: If you don't have one
now, you probably
515
00:20:11,961 --> 00:20:14,421
will have one in a decade,
say the phone makers,
516
00:20:14,463 --> 00:20:15,840
as the price comes down
517
00:20:15,882 --> 00:20:18,258
into the range
of other high-tech toys.
518
00:20:18,300 --> 00:20:19,635
There were people
that understood,
519
00:20:19,677 --> 00:20:21,303
even in the early days,
520
00:20:21,345 --> 00:20:24,682
that being trapped
in a car was not freedom.
521
00:20:24,724 --> 00:20:28,728
People are fundamentally,
naturally mobile.
522
00:20:28,769 --> 00:20:31,271
I like to say that technology
will go from a phone
523
00:20:31,313 --> 00:20:33,524
in the car to a phone
in the briefcase,
524
00:20:33,566 --> 00:20:34,734
to, finally,
a phone in your pocket.
525
00:20:34,775 --> 00:20:35,776
Potter: And this is it.
526
00:20:35,818 --> 00:20:38,278
This is a portable
cellular phone.
527
00:20:38,320 --> 00:20:40,865
You'll be able to take this
to any American city
528
00:20:40,907 --> 00:20:43,201
and call virtually any place
in the world.
529
00:20:43,242 --> 00:20:44,660
And its maker, Motorola,
530
00:20:44,702 --> 00:20:49,082
says a smaller version than this
will be on the market next year.
531
00:20:49,123 --> 00:20:50,290
Pogue:
The first cellphones
532
00:20:50,332 --> 00:20:52,501
looked like Soviet Army
field telephones.
533
00:20:52,543 --> 00:20:56,296
They're just these huge lunch
boxes you hold up to your head.
534
00:20:56,338 --> 00:20:58,382
Maney: This was just the birth
of this industry.
535
00:20:58,424 --> 00:21:00,467
All inventions start out
in a very rough state.
536
00:21:00,509 --> 00:21:02,011
Hello?
537
00:21:02,053 --> 00:21:03,512
Maney: And whether it's
computers or cellphones,
538
00:21:03,554 --> 00:21:05,305
it took a while to refine them
539
00:21:05,347 --> 00:21:08,726
and make them into something
that all of us could use.
540
00:21:08,768 --> 00:21:10,686
You look at the bottom
of this screen and it says,
541
00:21:10,728 --> 00:21:13,313
"Please press 'Return'
or type 'Go menu.'"
542
00:21:13,355 --> 00:21:14,732
Rather: To befriend
the computer has become
543
00:21:14,774 --> 00:21:15,942
a national mania,
544
00:21:15,983 --> 00:21:18,318
and we're told,
miss the electronic boat,
545
00:21:18,360 --> 00:21:19,403
and you're sunk.
546
00:21:19,445 --> 00:21:21,321
In the future,
everything's probably
547
00:21:21,363 --> 00:21:22,782
gonna be computerized,
548
00:21:22,823 --> 00:21:25,325
so you're gonna have to know
how to use computers.
549
00:21:25,367 --> 00:21:27,369
Man: My son just took a computer
class in school,
550
00:21:27,411 --> 00:21:29,371
and he's only 8 years old.
551
00:21:29,413 --> 00:21:32,708
So I figure I'd just as
soon be as smart as he is.
552
00:21:32,750 --> 00:21:34,334
For all you hear
about friendly,
553
00:21:34,376 --> 00:21:36,837
they aren't really,
except for playing Pac-Man.
554
00:21:36,879 --> 00:21:39,215
Safer: A small snag
in computer marketing
555
00:21:39,257 --> 00:21:41,968
has been what is called
technophobia --
556
00:21:42,009 --> 00:21:44,762
fear of these bloodless
little wizards.
557
00:21:44,804 --> 00:21:47,347
The manufacturers
are trying to overcome it
558
00:21:47,389 --> 00:21:50,768
by making them
what they call user friendly.
559
00:21:52,270 --> 00:21:54,772
Oh, isn't that pretty?
Now what do I do?
560
00:21:56,398 --> 00:21:59,026
Making computers
"easy enough to use
561
00:21:59,068 --> 00:22:01,361
for a beginner,"
it wasn't always true.
562
00:22:01,403 --> 00:22:02,989
People had never
encountered this stuff.
563
00:22:03,030 --> 00:22:04,991
Woman: Hold down shift
and press...
564
00:22:05,032 --> 00:22:06,993
You messed up.
[ Laughs ]
565
00:22:07,034 --> 00:22:10,370
So there was a great disconnect
between the ambitions
566
00:22:10,412 --> 00:22:11,998
of the Apples
and the Microsofts
567
00:22:12,039 --> 00:22:15,375
and the realities of people
trying to use these things
568
00:22:15,417 --> 00:22:16,418
for the first time.
569
00:22:16,460 --> 00:22:19,172
Person: God! Dag!
570
00:22:19,213 --> 00:22:21,465
Jobs: Right now,
if you buy a computer system
571
00:22:21,507 --> 00:22:23,592
and you want to solve
one of your problems,
572
00:22:23,634 --> 00:22:25,803
we immediately throw
a big problem
573
00:22:25,845 --> 00:22:27,554
right in the middle
of you and your problem,
574
00:22:27,596 --> 00:22:29,056
which is learning
how to use the computer --
575
00:22:29,098 --> 00:22:31,017
a substantial problem
to overcome.
576
00:22:31,058 --> 00:22:35,188
Once you overcome that,
it's a phenomenal tool.
577
00:22:35,229 --> 00:22:36,981
Pogue:
Steve Jobs thought
578
00:22:37,023 --> 00:22:39,650
that a computer should require
no technical skill.
579
00:22:39,692 --> 00:22:41,610
He thought
that it should be capable
580
00:22:41,652 --> 00:22:44,071
of generating artistic endeavors
581
00:22:44,113 --> 00:22:46,782
and not just number-crunchy
business things.
582
00:22:46,824 --> 00:22:48,993
Man: Is there anything
that you'd like to see it do?
583
00:22:49,035 --> 00:22:50,703
Well, we'd love
to have it in a book right now,
584
00:22:50,744 --> 00:22:52,288
you know, about this size,
585
00:22:52,330 --> 00:22:54,623
but that's technically
impossible.
586
00:22:54,665 --> 00:22:57,335
Heilemann: Steve's like, "I want
to make a friendly computer,
587
00:22:57,375 --> 00:23:00,338
a computer that comes from
a different kind of place,"
588
00:23:00,378 --> 00:23:03,049
that owes its inspiration
to people
589
00:23:03,090 --> 00:23:06,302
who are thoughtful and creative
and human and humane.
590
00:23:06,344 --> 00:23:07,427
Morning, Fred.
591
00:23:07,469 --> 00:23:09,429
Man: This is an experimental
office system
592
00:23:09,471 --> 00:23:12,225
at the Xerox Research Center
in Palo Alto, California.
593
00:23:12,266 --> 00:23:13,267
Anything else?
594
00:23:13,309 --> 00:23:14,434
Well, what flowers?
595
00:23:14,476 --> 00:23:18,438
My anniversary.
I forgot.
596
00:23:18,480 --> 00:23:20,440
Maney:
Xerox, in the 1980s,
597
00:23:20,482 --> 00:23:23,443
was one of the most
exciting companies in America.
598
00:23:23,485 --> 00:23:25,487
Xerox had this booming
copier business.
599
00:23:25,529 --> 00:23:27,823
It wasn't a personal
computer company,
600
00:23:27,865 --> 00:23:30,450
but they opened up this lab
called the Palo Alto
601
00:23:30,492 --> 00:23:31,660
Research Center.
602
00:23:31,702 --> 00:23:35,039
Xerox Park was Xerox's
think tank.
603
00:23:35,081 --> 00:23:36,874
They were working
on all these crazy,
604
00:23:36,916 --> 00:23:39,710
out-there ideas,
which included the mouse
605
00:23:39,752 --> 00:23:42,629
and overlapping windows
and fonts
606
00:23:42,671 --> 00:23:45,465
and graphics
on a computer screen,
607
00:23:45,507 --> 00:23:47,385
just to see
if they could do it.
608
00:23:47,425 --> 00:23:49,262
Maney: Steve Jobs
hears about some of the work
609
00:23:49,303 --> 00:23:51,471
going on at this lab,
and he wants a look.
610
00:23:51,513 --> 00:23:53,473
Xerox Park
was an invention place,
611
00:23:53,515 --> 00:23:55,475
Apple was an innovation place.
612
00:23:55,517 --> 00:23:58,854
Steve was very visual,
and he could see right away
613
00:23:58,896 --> 00:24:00,564
the graphical user interface
614
00:24:00,606 --> 00:24:04,068
was different and more
communicative than anything
615
00:24:04,110 --> 00:24:05,403
that he had seen before.
616
00:24:05,443 --> 00:24:07,487
He knew that it was effective,
617
00:24:07,529 --> 00:24:08,989
because it was affecting him.
618
00:24:09,031 --> 00:24:11,325
Maney: Jobs realizes
this is the future of computing.
619
00:24:11,367 --> 00:24:13,493
This is a whole different kind
of computer to be built --
620
00:24:13,535 --> 00:24:16,372
famously, a computer
for the rest of us.
621
00:24:16,414 --> 00:24:19,959
Man: Today, we celebrate
the first glorious...
622
00:24:20,000 --> 00:24:21,710
Connelly: 1984 --
623
00:24:21,752 --> 00:24:24,922
the Ridley Scott commercial
for the Macintosh.
624
00:24:24,964 --> 00:24:26,506
Man: We are one people.
625
00:24:26,548 --> 00:24:30,761
It depicted a very
thinly-disguised representation
626
00:24:30,803 --> 00:24:35,099
of IBM's scary 1984ish leader
on a big screen.
627
00:24:35,141 --> 00:24:36,434
Man: One cause...
628
00:24:36,474 --> 00:24:39,019
Pogue: Saying that this tiny
little company, Apple,
629
00:24:39,061 --> 00:24:42,564
is going to destroy
the reigning power.
630
00:24:42,606 --> 00:24:46,526
Man: We shall prevail.
631
00:24:46,568 --> 00:24:48,988
Announcer: On January 24th,
Apple Computer
632
00:24:49,029 --> 00:24:52,325
will introduce Macintosh.
633
00:24:52,366 --> 00:24:54,452
[ Cheers and applause ]
634
00:24:54,492 --> 00:24:56,536
Aug: The personal computer war
heated up today.
635
00:24:56,578 --> 00:24:59,373
Apple Computer officially
unveiled its new Macintosh.
636
00:24:59,415 --> 00:25:02,460
I'd like to let Macintosh
speak for itself.
637
00:25:02,500 --> 00:25:04,628
Computer:
Hello, I'm Macintosh.
638
00:25:04,670 --> 00:25:05,963
[ Cheers and applause ]
639
00:25:06,005 --> 00:25:08,257
Heilemann: The introduction
of the Mac was an event.
640
00:25:08,299 --> 00:25:10,717
Steve Jobs
really did think of the Mac
641
00:25:10,759 --> 00:25:13,553
as a thing
that would change the world.
642
00:25:13,595 --> 00:25:16,556
Lefevre: Apple is betting
$100 million and,
643
00:25:16,598 --> 00:25:21,187
admittedly, it's future
to make inroads against IBM.
644
00:25:21,228 --> 00:25:23,563
Connelly: Apple felt
like a rock band.
645
00:25:23,605 --> 00:25:25,565
It had the same kind of spirit.
646
00:25:25,607 --> 00:25:29,153
They seemed to be going up
against "the man" in IBM.
647
00:25:29,195 --> 00:25:31,030
Man: It is aimed
at a largely untapped market
648
00:25:31,071 --> 00:25:33,157
of managers, professionals,
and students.
649
00:25:33,199 --> 00:25:36,494
While they make up about 75%
of the white-collar workforce,
650
00:25:36,534 --> 00:25:38,578
less than 5% now use computers,
651
00:25:38,620 --> 00:25:40,289
mostly because of
their complexity.
652
00:25:40,331 --> 00:25:42,833
Macintosh is designed
for simplicity --
653
00:25:42,875 --> 00:25:45,585
using a palm-sized unit
called a mouse.
654
00:25:45,627 --> 00:25:48,005
Maney: It was the first time
that a machine was personal,
655
00:25:48,047 --> 00:25:51,509
it was simple, it was friendly.
656
00:25:51,549 --> 00:25:55,095
It took the computer
out of the exclusive domain
657
00:25:55,137 --> 00:25:56,596
of geeks and nerds
658
00:25:56,638 --> 00:25:58,598
and people who had memorized
those commands,
659
00:25:58,640 --> 00:26:02,061
and put it on the desk
of everybody -- untrained,
660
00:26:02,102 --> 00:26:03,603
non-technical people.
661
00:26:03,645 --> 00:26:05,022
Petersen: Stores
around the country
662
00:26:05,064 --> 00:26:08,608
put them on sale today,
and analysts say it's a good bet
663
00:26:08,650 --> 00:26:11,070
that Macintosh could soon
be the biggest apple
664
00:26:11,111 --> 00:26:12,530
of the industry's eye.
665
00:26:12,570 --> 00:26:14,614
Hertzfeld: It's got
its best years far ahead of it.
666
00:26:14,656 --> 00:26:17,410
Eventually I want to be able
to carry my Mac around with me.
667
00:26:17,451 --> 00:26:19,619
You know, I could walk away
with it in my pocket.
668
00:26:19,661 --> 00:26:20,913
-Pocket computer?
-Yeah.
669
00:26:20,954 --> 00:26:22,206
You really do
like that Mac.
670
00:26:22,248 --> 00:26:23,832
Would you trade it
for an IBM?
671
00:26:23,874 --> 00:26:25,292
Oh, are you kidding?
672
00:26:27,669 --> 00:26:29,838
Pogue: As material
sciences progressed,
673
00:26:29,880 --> 00:26:31,631
more and more circuitry
keeps getting put
674
00:26:31,673 --> 00:26:33,800
on smaller and smaller chips,
circuit boards.
675
00:26:33,842 --> 00:26:36,678
And so the closer
together elements
676
00:26:36,720 --> 00:26:39,432
on a chip are, the faster
677
00:26:39,473 --> 00:26:41,225
the motion
of signals between them.
678
00:26:41,267 --> 00:26:43,060
Brands: There was something
called Moore's Law,
679
00:26:43,102 --> 00:26:44,437
named for Gordon Moore,
680
00:26:44,478 --> 00:26:45,854
one of the engineers
who worked at Intel.
681
00:26:45,896 --> 00:26:48,648
Basically, it was an observation
that the computer engineers
682
00:26:48,690 --> 00:26:50,443
are getting to the point
where they can,
683
00:26:50,484 --> 00:26:53,112
essentially, double
the computing power
684
00:26:53,153 --> 00:26:56,656
of the computer chip
every 18 months or so.
685
00:26:56,698 --> 00:26:59,493
Maney: And this was what really
made the power of computers
686
00:26:59,535 --> 00:27:02,704
explode in the 1980s
because every 18 months,
687
00:27:02,746 --> 00:27:04,706
these things were
getting twice as good.
688
00:27:04,748 --> 00:27:06,666
Cheifet: If you could basically
get that whole computer
689
00:27:06,708 --> 00:27:09,295
on a chip, it was less expensive
to manufacture.
690
00:27:09,336 --> 00:27:11,755
So you had smaller,
which led to faster,
691
00:27:11,797 --> 00:27:13,673
which led to cheaper.
692
00:27:13,715 --> 00:27:16,343
Pogue: Under any other field
of consumer products,
693
00:27:16,385 --> 00:27:17,844
things get more expensive
over time --
694
00:27:17,886 --> 00:27:21,807
milk, gasoline, houses --
but not technology.
695
00:27:23,434 --> 00:27:24,684
Brands: One
of the striking things
696
00:27:24,726 --> 00:27:27,062
about the development
of especially hardware
697
00:27:27,104 --> 00:27:29,856
during the 1980s, was the fact
that it was getting
698
00:27:29,898 --> 00:27:31,691
so much more powerful
so rapidly,
699
00:27:31,733 --> 00:27:33,777
that there developed
a strong tendency
700
00:27:33,819 --> 00:27:36,614
on the part of people
who are about to buy a computer.
701
00:27:36,654 --> 00:27:37,864
Should I buy the computer today?
702
00:27:37,906 --> 00:27:39,575
No, in fact,
if I wait six months,
703
00:27:39,617 --> 00:27:41,952
for the same money,
I can get twice the computer.
704
00:27:41,994 --> 00:27:44,079
Gassee: The reason
why we are attracted to computes
705
00:27:44,121 --> 00:27:45,998
is because it is a power tool
706
00:27:46,039 --> 00:27:49,168
that gives me power
that I feel I should have had,
707
00:27:49,209 --> 00:27:52,129
but nature left me without.
708
00:27:52,171 --> 00:27:56,716
And I can now explore more
of my potential with a computer.
709
00:27:57,926 --> 00:28:00,179
If all goes according
to plan, Columbia,
710
00:28:00,220 --> 00:28:01,972
this nation's
first space shuttle,
711
00:28:02,014 --> 00:28:04,391
will soar like a skylark
next March.
712
00:28:04,433 --> 00:28:06,018
Dean: If the shuttle
program works the way
713
00:28:06,059 --> 00:28:07,520
it's been designed to work,
714
00:28:07,561 --> 00:28:10,564
it will be a technological feat
rivaling America's visit
715
00:28:10,606 --> 00:28:11,773
to the moon --
716
00:28:11,815 --> 00:28:14,652
a major moment
in the history of flight.
717
00:28:14,692 --> 00:28:17,737
Covey: The space shuttle
had new systems, new technology.
718
00:28:17,779 --> 00:28:19,739
The primary thing is
the fly-by-wire system,
719
00:28:19,781 --> 00:28:22,576
which is you don't have
pulleys and cables.
720
00:28:22,618 --> 00:28:24,537
It's all done by electronics.
721
00:28:24,578 --> 00:28:26,746
All the commands
go through a computer.
722
00:28:26,788 --> 00:28:28,748
Dean: It was built
as the world's first
723
00:28:28,790 --> 00:28:31,751
reusable spaceship,
one that would commute to space,
724
00:28:31,793 --> 00:28:33,795
carrying scientists
and satellites.
725
00:28:33,837 --> 00:28:37,757
The most important thing
was the digital revolution
726
00:28:37,799 --> 00:28:40,219
of faster,
more powerful computers
727
00:28:40,260 --> 00:28:42,012
with complex software.
728
00:28:42,054 --> 00:28:44,014
Downs: Computers
are absolutely necessary
729
00:28:44,056 --> 00:28:46,475
to fly a spacecraft
like the shuttle.
730
00:28:46,517 --> 00:28:49,769
It's the most sophisticated
and most complex system
731
00:28:49,811 --> 00:28:51,771
that has been
put into space yet.
732
00:28:51,813 --> 00:28:54,233
Covey:
First time I saw Columbia
733
00:28:54,274 --> 00:28:56,610
and got close to it,
my whole thought was,
734
00:28:56,652 --> 00:28:58,237
"Oh, my God, it's big."
735
00:28:58,278 --> 00:29:02,782
And this was gonna go
17,500 miles per hour?
736
00:29:02,824 --> 00:29:04,577
Miller: More
than half a million people
737
00:29:04,618 --> 00:29:06,828
crowded the beaches
around Cape Kennedy this morning
738
00:29:06,870 --> 00:29:09,789
to witness firsthand
the first space shuttle launch.
739
00:29:09,831 --> 00:29:13,711
Man:
T-minus 10, nine, eight,
740
00:29:13,752 --> 00:29:17,047
seven, six, five, four.
741
00:29:17,089 --> 00:29:20,050
We've gone
for main engine start.
742
00:29:20,092 --> 00:29:22,052
Buzzard: We added
a giant fuel tank
743
00:29:22,094 --> 00:29:24,597
to it and two solid
rocket boosters
744
00:29:24,638 --> 00:29:26,640
that are the largest
pop-bottle rockets
745
00:29:26,682 --> 00:29:27,849
on the planet.
746
00:29:27,891 --> 00:29:30,519
And when you light that puppy,
it's going somewhere.
747
00:29:34,898 --> 00:29:37,526
Miller: The launch of America's
first space shuttle,
748
00:29:37,568 --> 00:29:40,820
and the shuttle
has cleared the tower.
749
00:29:40,862 --> 00:29:43,073
Columbia, Houston,
you're going 40.
750
00:29:43,115 --> 00:29:45,242
Buzzard: I am in the mission
control center,
751
00:29:45,284 --> 00:29:47,411
but it's only after the fact
752
00:29:47,453 --> 00:29:50,080
that you get into orbit
that your mouth drops
753
00:29:50,122 --> 00:29:53,459
and you calm down
and you go, "Wow!
754
00:29:53,500 --> 00:29:55,544
That's amazing!"
755
00:29:55,586 --> 00:29:59,632
Crippen: Man, this vehicle
is performing like a champ,
756
00:29:59,673 --> 00:30:01,007
like all of us
that have worked so long
757
00:30:01,049 --> 00:30:02,718
on her knew that she would.
758
00:30:02,760 --> 00:30:04,886
I think we've got something
that's really gonna mean
759
00:30:04,928 --> 00:30:06,846
something to the country
and the world.
760
00:30:06,888 --> 00:30:09,725
Waters: The astronauts have
about 14 more hours in space
761
00:30:09,767 --> 00:30:14,020
before they touch down tomorrow
in California's Mojave Desert.
762
00:30:14,062 --> 00:30:15,689
Hanks:
We were in L.A.,
763
00:30:15,731 --> 00:30:16,940
and we heard the sonic boom.
764
00:30:16,982 --> 00:30:19,735
[ Crowd exclaiming ]
765
00:30:19,777 --> 00:30:20,860
"That was it! That was it!
It's coming down."
766
00:30:20,902 --> 00:30:22,237
Man: There it is.
767
00:30:22,279 --> 00:30:23,863
You're right
on the glide slope, Columbia.
768
00:30:23,905 --> 00:30:26,784
Covey: Putting that all together
in a technology to make it fly
769
00:30:26,825 --> 00:30:28,868
and then landing
is remarkable --
770
00:30:28,910 --> 00:30:31,121
nothing like it had ever
been done.
771
00:30:31,163 --> 00:30:33,873
-Touch down.
-Yeah, they're down.
772
00:30:33,915 --> 00:30:37,169
I said, "It worked.
The damn thing worked."
773
00:30:38,920 --> 00:30:40,880
The day will come,
according to NASA,
774
00:30:40,922 --> 00:30:42,882
that a launch will be so routine
775
00:30:42,924 --> 00:30:45,885
that the press and television
won't even bother to cover it.
776
00:30:45,927 --> 00:30:47,471
Lewman: 30 weeks later,
777
00:30:47,513 --> 00:30:50,474
after Columbia had been returned
to the Kennedy Space Center,
778
00:30:50,516 --> 00:30:53,352
astronauts Joe Engle
and Dick Truly few Columbia
779
00:30:53,393 --> 00:30:54,978
into space again.
780
00:30:56,146 --> 00:30:59,065
Buzzard: The space shuttle
was like a large truck
781
00:30:59,107 --> 00:31:02,902
that could deploy satellites,
and it had robotic arm
782
00:31:02,944 --> 00:31:05,905
so that you can repair
and upgrade spacecraft.
783
00:31:05,947 --> 00:31:08,367
Man: And liftoff
of the orbiter Challenger
784
00:31:08,408 --> 00:31:10,536
in the sixth flight
of the space shuttle.
785
00:31:10,577 --> 00:31:13,288
Brinkley: This was
the birth of space travel,
786
00:31:13,330 --> 00:31:15,123
not just space missions.
787
00:31:15,165 --> 00:31:16,916
We're talking
about setting a laboratory,
788
00:31:16,958 --> 00:31:19,378
almost like
a university in space.
789
00:31:19,419 --> 00:31:22,715
And it started feeling like
anybody could be an astronaut.
790
00:31:22,756 --> 00:31:23,965
The countdown
is under way tonight
791
00:31:24,007 --> 00:31:26,176
at Cape Canaveral towards
Sunday's scheduled launch
792
00:31:26,218 --> 00:31:28,011
of the shuttle,
Challenger, a liftoff
793
00:31:28,053 --> 00:31:30,764
that will carry America's
first teacher into space.
794
00:31:30,806 --> 00:31:32,808
McAuliffe:
It still doesn't seem real
795
00:31:32,850 --> 00:31:34,184
that I'm gonna
be able to go --
796
00:31:34,226 --> 00:31:35,935
go with these guys.
797
00:31:35,977 --> 00:31:37,187
I'm excited.
798
00:31:37,229 --> 00:31:38,814
Mintier:
The ice is cleared away,
799
00:31:38,856 --> 00:31:41,525
and Challenger should be
going away very soon.
800
00:31:41,567 --> 00:31:43,318
Let's go down
to the Kennedy Space Center
801
00:31:43,360 --> 00:31:45,362
and take a look at Challenger
sitting on the pad
802
00:31:45,404 --> 00:31:47,030
as they continue the countdown.
803
00:31:47,072 --> 00:31:48,741
Hayward:
The Challenger flight
804
00:31:48,782 --> 00:31:51,410
in January of '86 was the 25th
flight of the space shuttle.
805
00:31:51,451 --> 00:31:53,203
But it was an especially
notable one
806
00:31:53,245 --> 00:31:54,580
because hundred of thousands,
807
00:31:54,621 --> 00:31:56,415
if not millions of school kids
around the country
808
00:31:56,456 --> 00:31:58,208
were tuned into the launch.
809
00:31:58,250 --> 00:31:59,835
It was the first mission
810
00:31:59,877 --> 00:32:01,961
I wasn't in
the mission control center.
811
00:32:02,003 --> 00:32:04,798
I was outside,
standing next to the families.
812
00:32:04,840 --> 00:32:07,967
Man:
T-minus 10, nine, eight,
813
00:32:08,009 --> 00:32:09,803
seven, six...
814
00:32:09,845 --> 00:32:11,971
Crowd:
...six, five, four,
815
00:32:12,013 --> 00:32:15,975
three, two, one.
816
00:32:16,017 --> 00:32:18,854
Man: Liftoff of the 25th
space shuttle mission,
817
00:32:18,896 --> 00:32:21,607
and it has cleared the tower.
818
00:32:21,648 --> 00:32:23,191
[ Cheering ]
819
00:32:25,652 --> 00:32:28,280
Roger roll, Challenger.
820
00:32:28,321 --> 00:32:29,782
Man: Good roll, flight.
821
00:32:29,823 --> 00:32:30,990
Covey: My responsibilities
for that flight
822
00:32:31,032 --> 00:32:33,660
was I was a spacecraft
communicator, Capcom,
823
00:32:33,702 --> 00:32:36,663
was the one actually
communicating with the crew.
824
00:32:36,705 --> 00:32:39,875
Man: Engines throttling up,
three engines now at 104%.
825
00:32:39,917 --> 00:32:41,251
Challenger,
go with throttle up.
826
00:32:41,293 --> 00:32:44,087
Scobee: Roger that,
throttle up.
827
00:32:50,051 --> 00:32:53,722
Covey: I was looking
at my screen, and...
828
00:32:53,764 --> 00:32:56,475
I turned...and looked,
829
00:32:56,516 --> 00:33:00,729
and I did not understand
or recognize what I saw.
830
00:33:00,771 --> 00:33:02,439
It didn't make sense to me,
831
00:33:02,481 --> 00:33:06,318
because it was this fiery mess.
832
00:33:06,359 --> 00:33:10,029
Man: Flight, do you see
we've had negative contact.
833
00:33:10,071 --> 00:33:14,660
Buzzard: There was
this angry red glow,
834
00:33:14,701 --> 00:33:16,745
and this wail...
835
00:33:21,667 --> 00:33:23,669
...from the hearts
of the family
836
00:33:23,710 --> 00:33:26,045
'cause they knew what I knew,
837
00:33:26,087 --> 00:33:28,924
that Challenger crew was gone.
838
00:33:40,310 --> 00:33:44,272
Pres. Reagan: Today is a day
for mourning and remembering.
839
00:33:44,314 --> 00:33:47,317
The future doesn't belong
to the faint-hearted,
840
00:33:47,359 --> 00:33:49,319
it belongs to the brave.
841
00:33:49,361 --> 00:33:52,656
The Challenger crew
was pulling us into the future,
842
00:33:52,698 --> 00:33:55,325
and we'll continue
to follow them.
843
00:33:55,367 --> 00:33:57,285
There will be more
shuttle flights
844
00:33:57,327 --> 00:34:00,330
and more shuttle crews
and, yes, more volunteers,
845
00:34:00,372 --> 00:34:03,750
more civilians,
more teachers in space.
846
00:34:03,792 --> 00:34:05,377
Nothing ends here.
847
00:34:05,418 --> 00:34:08,672
Our hopes and
our journeys continue.
848
00:34:08,714 --> 00:34:12,759
To honor our fallen,
we have to find this and fix it
849
00:34:12,801 --> 00:34:14,386
and fly it again.
850
00:34:14,427 --> 00:34:16,513
Covey:
Within a matter of days,
851
00:34:16,555 --> 00:34:17,973
we knew it was
a solid rocket booster joint
852
00:34:18,015 --> 00:34:20,141
that had failed.
853
00:34:20,183 --> 00:34:22,310
The O-ring was a flawed design
854
00:34:22,352 --> 00:34:25,063
that had led to the loss
of the Challenger.
855
00:34:26,773 --> 00:34:28,901
Hauck: During the 30 months
since the Challenger accident,
856
00:34:28,942 --> 00:34:30,485
there have been hundreds
of hardware changes
857
00:34:30,527 --> 00:34:33,112
to not only
the solid rocket booster,
858
00:34:33,154 --> 00:34:34,113
but also to the orbiter,
859
00:34:34,155 --> 00:34:37,200
and the large liquid
rocket fuel tank.
860
00:34:37,242 --> 00:34:40,119
Numerous software changes
have been implemented.
861
00:34:40,161 --> 00:34:42,497
All have been tested
exhaustively.
862
00:34:42,539 --> 00:34:43,999
I wanted the opportunity
863
00:34:44,041 --> 00:34:46,292
to fly on
that first return flight,
864
00:34:46,334 --> 00:34:49,796
and I was fortunate being
assigned to that crew.
865
00:34:49,838 --> 00:34:55,134
Man: Start --
three, two, one, zero.
866
00:34:55,176 --> 00:34:57,136
We have liftoff!
Liftoff!
867
00:34:57,178 --> 00:34:59,681
Americans return to space.
868
00:35:01,641 --> 00:35:04,394
I tell you, I held my breath
for two minutes,
869
00:35:04,436 --> 00:35:07,814
until the solid rocket
motors came out.
870
00:35:07,856 --> 00:35:11,150
I just went [sighs]
"Thank God."
871
00:35:11,192 --> 00:35:14,738
And we continued on into orbit.
872
00:35:14,780 --> 00:35:16,949
Covey: Let us remember
the Challenger crew.
873
00:35:16,990 --> 00:35:19,993
We can say at long last
to Dick, Mike, Judy,
874
00:35:20,035 --> 00:35:21,411
to Ron and El,
875
00:35:21,453 --> 00:35:24,414
and to Christa and Greg,
dear friends,
876
00:35:24,456 --> 00:35:26,041
we have resumed the journey
877
00:35:26,083 --> 00:35:28,627
that we promised
to continue for you.
878
00:35:32,213 --> 00:35:36,217
[ Electronic vocalizing ]
879
00:35:36,259 --> 00:35:40,055
Lee: This is Topo,
created by Androbot in San Jose.
880
00:35:40,097 --> 00:35:42,641
Manufacturers predict
that within a few years,
881
00:35:42,682 --> 00:35:45,769
robots like these
will liberate us from mundane
882
00:35:45,811 --> 00:35:48,396
and time-consuming
household chores.
883
00:35:48,438 --> 00:35:51,024
Bushnell:
They'll guard your house.
884
00:35:51,066 --> 00:35:52,233
He will be your companion.
885
00:35:52,275 --> 00:35:55,194
He'll bring you a soft drink
out of the refrigerator.
886
00:35:55,236 --> 00:35:57,072
You, under
no circumstances,
887
00:35:57,114 --> 00:35:59,198
mean to tell us
that this is a necessary piece
888
00:35:59,240 --> 00:36:01,409
of equipment --
this is just a fun item?
889
00:36:01,451 --> 00:36:03,202
Well, things
always start out, you know,
890
00:36:03,244 --> 00:36:04,621
whether you're talking
about telephones
891
00:36:04,663 --> 00:36:06,581
or whatever, they always
start out as a luxury,
892
00:36:06,623 --> 00:36:08,207
and then they turn
into a necessity.
893
00:36:08,249 --> 00:36:11,920
I did a robotics company
that failed.
894
00:36:11,962 --> 00:36:13,379
Damn it.
895
00:36:13,421 --> 00:36:14,840
And I believed
896
00:36:14,881 --> 00:36:16,925
if you can envision it
in science fiction,
897
00:36:16,967 --> 00:36:18,802
and if you can do it, of course
898
00:36:18,844 --> 00:36:20,887
we're gonna have robots
running around the house.
899
00:36:20,929 --> 00:36:22,597
[ Speaks indistinctly ]
900
00:36:22,639 --> 00:36:24,307
Cheifet: Why is somebody
gonna buy this thing?
901
00:36:24,349 --> 00:36:27,519
It's one of the problems
with the engineering mentality.
902
00:36:27,560 --> 00:36:29,479
"We're gonna build it
because we can."
903
00:36:29,521 --> 00:36:31,731
Michael: Watch out --
some items have more functions
904
00:36:31,773 --> 00:36:33,232
than you might dream --
905
00:36:33,274 --> 00:36:37,445
like the Samsung microwave
oven color TV security system.
906
00:36:37,487 --> 00:36:39,072
Originally
they invented microwaves
907
00:36:39,114 --> 00:36:42,034
to get you out of the kitchen --
now you never have to leave.
908
00:36:42,075 --> 00:36:44,911
This is the first
in-dash portable car
909
00:36:44,953 --> 00:36:46,329
video system.
910
00:36:46,371 --> 00:36:48,331
-For the car?
-For the car, right.
911
00:36:48,373 --> 00:36:49,666
Pogue: In the big picture,
912
00:36:49,708 --> 00:36:53,252
it's really frustrating
and exhilarating
913
00:36:53,294 --> 00:36:56,048
to watch
the way technologies evolved.
914
00:36:56,089 --> 00:36:58,257
Tessler: The home minder
has a memo pad,
915
00:36:58,299 --> 00:36:59,467
and it would beep
to tell us what's going on.
916
00:36:59,509 --> 00:37:00,719
We're just gonna spend
the rest of our lives
917
00:37:00,760 --> 00:37:01,887
hanging around
a television set.
918
00:37:01,928 --> 00:37:02,846
Right.
919
00:37:02,888 --> 00:37:04,263
[ Laughter ]
920
00:37:04,305 --> 00:37:07,184
Pogue: Almost nobody can say
we're gonna take technology
921
00:37:07,225 --> 00:37:08,476
to this point.
922
00:37:08,518 --> 00:37:09,936
It's much more chaotic.
923
00:37:09,978 --> 00:37:12,271
Things rise and bubble,
924
00:37:12,313 --> 00:37:14,900
and fall back,
and great ideas pop out,
925
00:37:14,941 --> 00:37:17,694
but nobody can find
a use for it, so it goes away.
926
00:37:17,736 --> 00:37:19,278
It's a confluence
of developments
927
00:37:19,320 --> 00:37:21,280
that are all happening
at the right time.
928
00:37:21,322 --> 00:37:22,741
Rogers:
Small and portable are
929
00:37:22,782 --> 00:37:25,493
the watch words for the '90s,
according to manufacturers
930
00:37:25,535 --> 00:37:27,913
showing their wares
in Chicago this week.
931
00:37:27,954 --> 00:37:30,540
Sony has a new camcorder
that fits into your hand
932
00:37:30,582 --> 00:37:33,668
and a combination TV/VCR
that goes into your purse
933
00:37:33,710 --> 00:37:34,920
or briefcase.
934
00:37:34,961 --> 00:37:36,588
If you have one of these,
935
00:37:36,629 --> 00:37:38,548
and you have one of these,
936
00:37:38,590 --> 00:37:41,134
but you don't have one of these,
937
00:37:41,176 --> 00:37:43,302
you're missing half the fun
of owning a computer.
938
00:37:43,344 --> 00:37:44,971
This is a modem,
939
00:37:45,013 --> 00:37:46,514
and with it you can turn
your computer
940
00:37:46,556 --> 00:37:48,307
into a window on the world.
941
00:37:48,349 --> 00:37:50,309
I remember the first time
I went online on CompuServe
942
00:37:50,351 --> 00:37:52,311
with my TRS 80 --
slow as it was,
943
00:37:52,353 --> 00:37:53,521
'cause there was no Internet.
944
00:37:53,563 --> 00:37:55,314
But it was like the first time
I had SCUBA dived.
945
00:37:55,356 --> 00:37:57,316
It was, "Oh, my God, there's
this whole world out there."
946
00:37:57,358 --> 00:37:58,610
You can see
there's 23 people
947
00:37:58,651 --> 00:37:59,903
now with us in the lobby.
948
00:37:59,945 --> 00:38:01,696
We can type a message
like, "Hi."
949
00:38:01,738 --> 00:38:03,782
It comes down at the bottom
and simply press Return,
950
00:38:03,823 --> 00:38:05,700
and it'll be broadcast
to everybody in that room.
951
00:38:05,742 --> 00:38:07,202
Does anybody ever say
anything meaningful
952
00:38:07,244 --> 00:38:08,494
or useful in these things?
953
00:38:08,536 --> 00:38:10,538
There is a lot
of just very social banter.
954
00:38:10,580 --> 00:38:13,792
It really is an area
for people to just meet friends
955
00:38:13,833 --> 00:38:15,543
and talk about
whatever their interests are.
956
00:38:15,585 --> 00:38:17,003
Some of which are --
-Well, we've heard
957
00:38:17,045 --> 00:38:18,379
about people falling in love
and getting married online.
958
00:38:18,421 --> 00:38:19,798
Absolutely.
959
00:38:19,839 --> 00:38:21,841
I remember my
very first time...
960
00:38:21,883 --> 00:38:23,509
[ Imitates modem screeching ]
961
00:38:23,551 --> 00:38:25,053
You know, the modem dialing.
962
00:38:25,095 --> 00:38:28,223
And then here was a chat room
with 12 other people
963
00:38:28,265 --> 00:38:31,392
typing in real time from
wherever they happened to be --
964
00:38:31,434 --> 00:38:33,561
blew me away.
965
00:38:33,603 --> 00:38:35,147
Lewis:
There's tremendous demand.
966
00:38:35,188 --> 00:38:37,149
If you look at
all the online services,
967
00:38:37,190 --> 00:38:38,357
the bulletin boards,
968
00:38:38,399 --> 00:38:39,985
the user groups,
the various things,
969
00:38:40,026 --> 00:38:43,362
there's literally a hyper
culture that is developing.
970
00:38:43,404 --> 00:38:44,572
It's almost a cult.
971
00:38:44,614 --> 00:38:46,950
Pogue: Those early
information services
972
00:38:46,992 --> 00:38:51,037
greatly multiplied the power
of what a personal computer was.
973
00:38:51,079 --> 00:38:52,831
Norville: Since
they joined Prodigy,
974
00:38:52,872 --> 00:38:55,000
a computer service
accessed by telephone,
975
00:38:55,041 --> 00:38:57,376
the Iermans do everything
from checking the weather map
976
00:38:57,418 --> 00:38:59,420
to shopping online
for Christmas gifts.
977
00:38:59,462 --> 00:39:01,380
They even buy and sell stocks.
978
00:39:01,422 --> 00:39:03,883
The experts tell us
all of this is just the tip
979
00:39:03,925 --> 00:39:07,095
of the iceberg
of what's to come.
980
00:39:07,137 --> 00:39:09,973
Bushnell: There were all kinds
of crazy ideas
981
00:39:10,015 --> 00:39:12,475
that really foreshadowed
the next explosion
982
00:39:12,517 --> 00:39:14,019
of technology.
983
00:39:14,060 --> 00:39:15,854
Greenfield: A human being
drives through Aspen
984
00:39:15,895 --> 00:39:17,396
by touching the TV screen.
985
00:39:17,438 --> 00:39:18,773
Is it reasonable
986
00:39:18,815 --> 00:39:22,485
to assume that our children
will have such devices?
987
00:39:22,527 --> 00:39:23,903
Well, I think
it's reasonable to assume
988
00:39:23,945 --> 00:39:25,822
that you'll have
all these things in your home
989
00:39:25,864 --> 00:39:27,615
within a short amount
of time.
990
00:39:27,657 --> 00:39:29,408
Heilemann:
The thing about decades
991
00:39:29,450 --> 00:39:31,619
is that they don't often
actually arrive on time,
992
00:39:31,661 --> 00:39:35,081
but when it comes to the world
of technology, it really did.
993
00:39:35,123 --> 00:39:38,126
The world fundamentally
changed in the 1980s,
994
00:39:38,168 --> 00:39:40,419
and the world we now live
in was really born,
995
00:39:40,461 --> 00:39:42,297
in some ways.
996
00:39:42,339 --> 00:39:45,258
This was the decade
in which technology in general
997
00:39:45,300 --> 00:39:49,095
made our personal lives just
that much richer and easier
998
00:39:49,137 --> 00:39:51,056
than they had been before.
999
00:39:51,097 --> 00:39:52,932
At least, those of us
who could figure out
1000
00:39:52,974 --> 00:39:54,642
which button to push.
1001
00:39:54,684 --> 00:39:57,645
Kay: We went from invention
to innovation.
1002
00:39:57,687 --> 00:40:02,441
Innovation is taking an idea
into a product.
1003
00:40:02,483 --> 00:40:05,862
These concepts
of digital random access,
1004
00:40:05,904 --> 00:40:07,864
mobile, portable,
1005
00:40:07,906 --> 00:40:10,449
and cheap had started
to catch on.
1006
00:40:10,491 --> 00:40:11,492
Cheifet: Different ways
to run a business,
1007
00:40:11,534 --> 00:40:13,452
different ways to communicate
with your friends,
1008
00:40:13,494 --> 00:40:16,455
different ways
to experience virtual worlds.
1009
00:40:16,497 --> 00:40:18,958
I don't think we've ever seen
a decade like that, frankly.
1010
00:40:19,000 --> 00:40:21,460
There was realization
that this kind of technology
1011
00:40:21,502 --> 00:40:22,628
was going to be
part of our lives.
1012
00:40:22,670 --> 00:40:25,048
It's where our work
and entertainment
1013
00:40:25,090 --> 00:40:27,384
and all that is going to reside.
1014
00:40:27,425 --> 00:40:29,510
Toffler: I believe
that what is happening today
1015
00:40:29,552 --> 00:40:33,181
is truly a revolution in the
deepest sense of the word --
1016
00:40:33,223 --> 00:40:35,474
that 30 or 40 years from now,
1017
00:40:35,516 --> 00:40:38,311
it's going to be hard
to recognize the way we live.
1018
00:40:38,353 --> 00:40:40,688
Bushnell: Technology
can make our life better.
1019
00:40:40,730 --> 00:40:44,483
And technology means that
anything's possible.
1020
00:40:44,525 --> 00:40:46,152
It is a fascinating future,
1021
00:40:46,194 --> 00:40:47,528
but one which
computer scientists
1022
00:40:47,570 --> 00:40:49,781
themselves are beginning
to question.
1023
00:40:49,822 --> 00:40:51,950
For example, with a free flow
of information,
1024
00:40:51,991 --> 00:40:54,493
can someone tap
into my home computer
1025
00:40:54,535 --> 00:40:56,329
and invade my privacy?
1026
00:40:56,371 --> 00:41:00,499
Will electronic mail eventually
lead to electronic junk mail?
1027
00:41:00,541 --> 00:41:02,377
Will the stores,
as we know them today,
1028
00:41:02,419 --> 00:41:03,753
eventually disappear,
1029
00:41:03,795 --> 00:41:07,506
and don't many shoppers really
like squeezing the tomatoes?
1030
00:41:07,548 --> 00:41:10,718
Will we wind up with a cashless,
paperless society?
1031
00:41:10,760 --> 00:41:12,511
And do we really want one?
1032
00:41:12,553 --> 00:41:14,513
These are the kinds
of social questions
1033
00:41:14,555 --> 00:41:18,351
which the scientists say
society should answer.
81350
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