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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:06,173 --> 00:00:08,133 Winston: Since we have intelligent machines 2 00:00:08,175 --> 00:00:09,927 creeping into our daily lives, 3 00:00:09,969 --> 00:00:11,929 it's going to be a new world out there. 4 00:00:11,971 --> 00:00:13,722 Man: The popularity of these video games 5 00:00:13,764 --> 00:00:15,766 is nothing short of a social phenomenon. 6 00:00:15,808 --> 00:00:18,059 Jennings: Personal computers, walk-around stereos, 7 00:00:18,101 --> 00:00:20,562 automatic cameras, mobile telephones. 8 00:00:20,604 --> 00:00:23,064 Man: A major moment in the history of flight. 9 00:00:23,106 --> 00:00:25,693 Norville: The experts tell us all of this is just the tip 10 00:00:25,734 --> 00:00:27,277 of the iceberg of what's to come. 11 00:00:27,319 --> 00:00:29,864 Woman: There's literally a hyper culture 12 00:00:29,905 --> 00:00:31,907 that is developing. It's almost a cult. 13 00:00:31,949 --> 00:00:33,367 Man: We're no longer on the verge 14 00:00:33,408 --> 00:00:35,160 of the personal computer revolution, 15 00:00:35,202 --> 00:00:37,329 we're right in the midst of it, thank you. 16 00:01:30,966 --> 00:01:33,134 Jensen: The average family home -- 17 00:01:33,176 --> 00:01:35,012 Corey practices her violin, 18 00:01:35,054 --> 00:01:36,931 Christian plays with his cars, 19 00:01:36,972 --> 00:01:39,558 and Mike and Carol worry over the bills. 20 00:01:39,600 --> 00:01:41,226 Maney: We went into the 1980s 21 00:01:41,268 --> 00:01:43,854 with pretty much the same technology 22 00:01:43,896 --> 00:01:46,774 that had been in place for a couple of decades. 23 00:01:46,815 --> 00:01:50,360 The typewriter, calculators, TV, oven, 24 00:01:50,402 --> 00:01:52,071 the car. 25 00:01:52,112 --> 00:01:54,865 You listen to music on a big old stereo system 26 00:01:54,907 --> 00:01:56,157 with a turntable. 27 00:01:56,199 --> 00:01:57,618 Maybe you had a digital watch, 28 00:01:57,659 --> 00:01:59,661 and that was the only thing that was gonna be digital 29 00:01:59,703 --> 00:02:01,162 that you actually owned. 30 00:02:01,204 --> 00:02:02,581 [ Telephone rings ] 31 00:02:02,623 --> 00:02:05,667 Man: Hello. I'm not here now but my faithful machine is. 32 00:02:05,709 --> 00:02:08,796 Hanks: There was a handful of technology at that time. 33 00:02:08,837 --> 00:02:11,172 One was the telephone answering machine. 34 00:02:11,214 --> 00:02:12,841 [ Beep ] Woman: Jimmy! 35 00:02:12,883 --> 00:02:14,175 Hanks: You'd be driving home, 36 00:02:14,217 --> 00:02:16,595 and you'd say, "I can't wait to check my messages." 37 00:02:16,637 --> 00:02:18,472 You know, it had become part of the day. 38 00:02:18,513 --> 00:02:21,016 "Let me -- shh, qui-- honey, I'm checking my messages." 39 00:02:21,058 --> 00:02:23,769 [ Horns honking ] 40 00:02:23,811 --> 00:02:25,479 Goldberg: From the noisy streets of New York, 41 00:02:25,520 --> 00:02:28,023 to the laid-back tranquility of California, 42 00:02:28,065 --> 00:02:31,693 Americans are tuning out and tuning in. 43 00:02:31,735 --> 00:02:34,195 Connelly: When I think of technology in the 1980s, 44 00:02:34,237 --> 00:02:35,572 I think of the Walkman. 45 00:02:35,614 --> 00:02:37,407 The Walkman was huge. 46 00:02:37,449 --> 00:02:38,993 Goldberg: It's the latest fad -- 47 00:02:39,034 --> 00:02:42,121 tiny stereo cassette players with featherweight headphones. 48 00:02:42,162 --> 00:02:43,789 Man: It's like carrying your stereo with you, 49 00:02:43,831 --> 00:02:46,207 you know, on your head. 50 00:02:46,249 --> 00:02:48,418 Pogue: The Walkman took listening to music 51 00:02:48,460 --> 00:02:52,631 from a fixed location in your home, to mobile. 52 00:02:52,673 --> 00:02:55,592 Man: You are witnessing the ultimate miniaturization 53 00:02:55,634 --> 00:02:57,469 of the cassette player. 54 00:02:57,511 --> 00:02:58,929 Never has so much genius 55 00:02:58,971 --> 00:03:01,222 been coached into so little space. 56 00:03:01,264 --> 00:03:03,642 In all of the great bursts of innovation, 57 00:03:03,684 --> 00:03:06,645 there is always some kind of scientific breakthrough 58 00:03:06,687 --> 00:03:08,313 that has to happen first. 59 00:03:08,355 --> 00:03:09,481 And none of this stuff 60 00:03:09,523 --> 00:03:10,858 could have happened in the 1980s 61 00:03:10,899 --> 00:03:12,067 without the transistor 62 00:03:12,109 --> 00:03:14,235 being invented in the late 1940s. 63 00:03:14,277 --> 00:03:16,237 And Japan, and Sony in particular, 64 00:03:16,279 --> 00:03:17,739 really understood 65 00:03:17,781 --> 00:03:20,283 that this technology could make things smaller, more portable, 66 00:03:20,325 --> 00:03:21,702 and more personal. 67 00:03:21,743 --> 00:03:23,620 Sony was the brand name 68 00:03:23,662 --> 00:03:26,874 that really mattered in the 1980s in technology. 69 00:03:26,915 --> 00:03:28,876 All: I'll take the Sony. 70 00:03:28,917 --> 00:03:32,253 Hanks: The original Sony Walkman was so solid, 71 00:03:32,295 --> 00:03:34,255 it was a pleasure to hold. 72 00:03:34,297 --> 00:03:36,257 It had density, it had heft. 73 00:03:36,299 --> 00:03:37,926 The cassette -- 74 00:03:37,968 --> 00:03:40,721 pop it in, close it, a very satisfying sound. 75 00:03:40,762 --> 00:03:43,891 Not just a click, click, it was a kachunk! 76 00:03:43,932 --> 00:03:45,976 It was a gorgeous, gorgeous machine. 77 00:03:46,018 --> 00:03:49,063 It provided you with a soundtrack to your life. 78 00:03:49,104 --> 00:03:51,523 Transformers and Cabbage Patch dolls 79 00:03:51,565 --> 00:03:53,984 may be the two top toy sellers this year, 80 00:03:54,026 --> 00:03:56,277 but for adults, there's only one hot item -- 81 00:03:56,319 --> 00:03:57,905 the VCR. 82 00:03:57,946 --> 00:03:59,280 Greenfield: Christmas shoppers have again made 83 00:03:59,322 --> 00:04:00,490 the video cassette recorder 84 00:04:00,532 --> 00:04:02,701 one of this year's hottest gifts for grownups. 85 00:04:02,743 --> 00:04:05,286 They're selling at a rate of a million units a month. 86 00:04:05,328 --> 00:04:07,873 But the VCR's a lot more than a popular Christmas gift. 87 00:04:07,915 --> 00:04:10,167 It's an invention that some say is changing 88 00:04:10,209 --> 00:04:12,086 the whole idea of television. 89 00:04:12,127 --> 00:04:13,378 There are so many inventions 90 00:04:13,420 --> 00:04:14,671 where you can trace their success 91 00:04:14,713 --> 00:04:17,925 back to the smashing of a limitation. 92 00:04:17,966 --> 00:04:21,302 And the VCR smashed the limitation of time. 93 00:04:21,344 --> 00:04:22,554 Most people use VCRs 94 00:04:22,596 --> 00:04:24,472 for what they call time shifting. 95 00:04:24,514 --> 00:04:25,891 Let's say this Sunday 96 00:04:25,933 --> 00:04:28,309 is your parents' 50th wedding anniversary, 97 00:04:28,351 --> 00:04:29,895 but you can't miss the Steelers. 98 00:04:29,937 --> 00:04:32,898 What you do is set the timer on your recorder, pop in a tape, 99 00:04:32,940 --> 00:04:34,775 and watch the Steelers when you get home. 100 00:04:34,816 --> 00:04:37,903 It just changed the paradigm of television. 101 00:04:37,945 --> 00:04:39,320 Graham: The makers of TV programs 102 00:04:39,362 --> 00:04:41,240 and movies shown on television 103 00:04:41,281 --> 00:04:43,617 claim their films lose their rerun value 104 00:04:43,658 --> 00:04:46,327 when they're recorded on home video tape recorders 105 00:04:46,369 --> 00:04:47,746 and then played later. 106 00:04:47,788 --> 00:04:50,916 The movie studios said this violated the copyright laws, 107 00:04:50,958 --> 00:04:53,252 and they sued the home recorder manufacturers 108 00:04:53,293 --> 00:04:55,503 for allegedly instigating widespread 109 00:04:55,545 --> 00:04:57,338 in-the-home law-breaking. 110 00:04:57,380 --> 00:05:00,592 You cannot have high-class entertainment 111 00:05:00,634 --> 00:05:02,803 if 50 million taping machines 112 00:05:02,844 --> 00:05:06,181 are out there in an unauthorized fashion, 113 00:05:06,223 --> 00:05:08,349 with no compensation to owners, 114 00:05:08,391 --> 00:05:12,146 taking from them what rightfully belongs to them. 115 00:05:12,187 --> 00:05:13,396 The Supreme Court today 116 00:05:13,438 --> 00:05:15,941 answered a multi-billion-dollar business question 117 00:05:15,983 --> 00:05:18,359 affecting the wallets of millions of Americans 118 00:05:18,401 --> 00:05:21,362 and one of the nation's fastest- growing forms of recreation, 119 00:05:21,404 --> 00:05:23,073 home video taping. 120 00:05:23,115 --> 00:05:25,575 The court ruled five to four that use of a home machine 121 00:05:25,617 --> 00:05:29,746 to tape programs is legal and violates no copyright law. 122 00:05:29,788 --> 00:05:32,166 Not only did the movie industry lose that one, 123 00:05:32,207 --> 00:05:34,293 but they were totally wrong. 124 00:05:34,334 --> 00:05:37,754 The VCR turned us into a nation of movie nuts! 125 00:05:37,796 --> 00:05:40,381 Jensen: It may be the fastest-growing business 126 00:05:40,423 --> 00:05:42,968 in America -- the sale of video cassette tapes 127 00:05:43,010 --> 00:05:45,386 that people buy, or more often rent, 128 00:05:45,428 --> 00:05:47,848 to play at home on their video cassette recorders. 129 00:05:47,889 --> 00:05:50,391 Greenfield: More than 24,000 retail outlets 130 00:05:50,433 --> 00:05:54,062 across America now sell or rent tapes of all kinds. 131 00:05:54,104 --> 00:05:55,438 Now you go to a video store 132 00:05:55,480 --> 00:05:57,398 and, like, pick something out that you missed. 133 00:05:57,440 --> 00:05:59,400 In the old days, if you'd missed a movie, 134 00:05:59,442 --> 00:06:00,610 you had missed the movie. 135 00:06:00,652 --> 00:06:02,112 Kenyon: And the market's not restricted 136 00:06:02,154 --> 00:06:03,488 to blockbuster films. 137 00:06:03,530 --> 00:06:05,782 Jane Fonda, through her workout tapes, 138 00:06:05,824 --> 00:06:08,118 has shown one can make money with a product 139 00:06:08,160 --> 00:06:11,205 geared specifically to the home video market. 140 00:06:11,246 --> 00:06:14,082 The success of camcorders marks the second phase 141 00:06:14,124 --> 00:06:15,500 of the video revolution -- 142 00:06:15,542 --> 00:06:18,045 not just taking movies home, but making them at home -- 143 00:06:18,086 --> 00:06:20,421 and anywhere else you happen to go. 144 00:06:20,463 --> 00:06:23,133 Pogue: I was a kid who had a camcorder. 145 00:06:23,175 --> 00:06:25,135 It was the size of Kentucky, 146 00:06:25,177 --> 00:06:27,846 and it had to be because it played VHS cassettes. 147 00:06:27,888 --> 00:06:29,848 Mayer: The setup can be used by just about anybody. 148 00:06:29,890 --> 00:06:33,060 Its advantage over film is about to revolutionize the industry. 149 00:06:33,101 --> 00:06:34,353 Pogue: There's no developing. 150 00:06:34,393 --> 00:06:36,271 You could rewind and record over it 151 00:06:36,313 --> 00:06:37,480 if you didn't like the take. 152 00:06:37,522 --> 00:06:39,274 I mean, that is an enormous shift. 153 00:06:39,316 --> 00:06:40,441 Jamieson: Americans buy billions 154 00:06:40,483 --> 00:06:42,069 of dollars of electronic equipment, 155 00:06:42,110 --> 00:06:43,653 but just when you think you've bought the latest 156 00:06:43,695 --> 00:06:46,447 in audio and video, there's a new generation of gear, 157 00:06:46,489 --> 00:06:48,449 which has clearer pictures and better sound. 158 00:06:48,491 --> 00:06:50,911 This camera, using a simple little tape 159 00:06:50,952 --> 00:06:54,664 like that, is just possibly the wave of the future. 160 00:06:57,500 --> 00:06:59,502 Pauley: Like them or not, video games are 161 00:06:59,544 --> 00:07:02,089 the youth phenomenon of our day. 162 00:07:02,130 --> 00:07:05,050 Quarter by quarter, $6 billion got fed 163 00:07:05,092 --> 00:07:07,468 into video game slots last year. 164 00:07:07,510 --> 00:07:10,471 That's double what Americans spent to go to the movies. 165 00:07:10,513 --> 00:07:12,766 Ah! [ Laughs ] 166 00:07:12,807 --> 00:07:13,934 Macrae: People flocked to them, 167 00:07:13,975 --> 00:07:15,727 because the arcade game 168 00:07:15,769 --> 00:07:18,063 could afford expensive hardware at the time. 169 00:07:18,105 --> 00:07:19,480 And the hardware had enough power 170 00:07:19,522 --> 00:07:22,317 to do things we'd never seen before. 171 00:07:22,359 --> 00:07:24,403 Bushnell: There was essentially an arcade 172 00:07:24,444 --> 00:07:27,488 in every mall or in every street corner. 173 00:07:27,530 --> 00:07:31,492 The lunch money was not safe if there was an arcade around. 174 00:07:31,534 --> 00:07:33,328 Macrae: Arcade games at the time 175 00:07:33,370 --> 00:07:34,662 were the first machine 176 00:07:34,704 --> 00:07:36,497 that we could really interact with. 177 00:07:36,539 --> 00:07:39,500 We could cause a world to do something. 178 00:07:39,542 --> 00:07:42,587 So, we'd grab a joystick and move a character around, 179 00:07:42,629 --> 00:07:44,756 or fire something at a spaceship. 180 00:07:44,798 --> 00:07:47,801 We'd never had an experience like that before. 181 00:07:47,842 --> 00:07:50,304 Bousquet: The popularity of these video games 182 00:07:50,345 --> 00:07:52,347 is nothing short of a social phenomenon. 183 00:07:52,389 --> 00:07:54,433 "Pac-Man" is seemingly everywhere. 184 00:07:54,474 --> 00:07:56,143 ♪ Pac-Man fever ♪ 185 00:07:56,184 --> 00:07:58,519 Manillo: Retailers can't keep the home version stocked. 186 00:07:58,561 --> 00:08:01,189 One dealer describes the demand. 187 00:08:01,231 --> 00:08:02,399 Phenomenal. 188 00:08:02,441 --> 00:08:05,360 Telephones ringing every five minutes -- 189 00:08:05,402 --> 00:08:06,611 it's Pac-Man mania. 190 00:08:06,653 --> 00:08:09,030 [ Pac-Man death theme plays ] 191 00:08:09,072 --> 00:08:12,617 Pogue: My big memory of the '80s was my best friend 192 00:08:12,659 --> 00:08:15,536 got this $300 console that connected to your TV. 193 00:08:15,578 --> 00:08:17,205 You just played this thing forever. 194 00:08:17,247 --> 00:08:19,458 And it was the first time anyone had ever seen anything 195 00:08:19,499 --> 00:08:21,542 but TV on a TV. 196 00:08:21,584 --> 00:08:24,629 And I thought, "Wow, this is technology!" 197 00:08:24,671 --> 00:08:26,965 Vaughan: The imaginary rockets are controlled 198 00:08:27,007 --> 00:08:29,468 by the same chips the U.S. Army used 199 00:08:29,509 --> 00:08:31,470 in their defense programs. 200 00:08:31,511 --> 00:08:35,474 But the significance of the chip does not only lie in gadgets. 201 00:08:35,515 --> 00:08:40,854 Her whole future will be changed by the silicon chip business. 202 00:08:40,895 --> 00:08:42,605 Maney: It was discovered that you could actually 203 00:08:42,647 --> 00:08:45,942 etch a whole lot of transistors onto a piece of silicon, 204 00:08:45,984 --> 00:08:47,986 which was basically a cheap substance 205 00:08:48,028 --> 00:08:49,946 that could be mass manufactured. 206 00:08:49,988 --> 00:08:52,073 Safer: These chips can control the flow 207 00:08:52,115 --> 00:08:54,284 of electrical current that, in effect, 208 00:08:54,326 --> 00:08:57,245 enables them to store and remember zillions of bits 209 00:08:57,287 --> 00:08:59,247 of information on a surface 210 00:08:59,289 --> 00:09:01,624 just a little bit thicker than an eggshell, 211 00:09:01,666 --> 00:09:03,460 and smaller than a fingernail. 212 00:09:03,502 --> 00:09:06,046 Goldberg: This silicon chip supplies the brain power 213 00:09:06,087 --> 00:09:08,589 for a thousand and one electronic gadgets 214 00:09:08,631 --> 00:09:11,426 from wrist watches to microwave ovens. 215 00:09:11,468 --> 00:09:13,261 Man: The mushrooming industry gives birth 216 00:09:13,303 --> 00:09:15,222 to a new high-tech cult 217 00:09:15,263 --> 00:09:18,308 and a place called Silicon Valley. 218 00:09:18,350 --> 00:09:20,894 Bushnell: The magic part of Silicon Valley 219 00:09:20,935 --> 00:09:25,982 is that there was this boiling pot of people 220 00:09:26,024 --> 00:09:29,110 who were involved in technology, involved in science. 221 00:09:29,152 --> 00:09:33,031 Silicon Valley was HP, SRI, Xerox Park, 222 00:09:33,073 --> 00:09:34,533 and Stanford University. 223 00:09:34,574 --> 00:09:36,659 That was a hell of a powerful combination. 224 00:09:36,701 --> 00:09:40,539 So there were these two cultures: engineers with PhD's, 225 00:09:40,580 --> 00:09:42,541 and hobbyists. 226 00:09:42,582 --> 00:09:46,627 It was a time when there was a lot of social ferment 227 00:09:46,669 --> 00:09:48,088 in and around the Bay Area. 228 00:09:48,129 --> 00:09:50,298 There was a lot of counterculture people. 229 00:09:50,340 --> 00:09:52,342 So you had cheap semi-conductors, 230 00:09:52,384 --> 00:09:54,719 you had people that would look at things 231 00:09:54,761 --> 00:09:57,264 differently than what the conventional person was, 232 00:09:57,305 --> 00:09:59,140 and that's what the technology needed then. 233 00:09:59,182 --> 00:10:00,683 Kay: One of the things that was really hard 234 00:10:00,725 --> 00:10:03,228 about making a computer was now on a chip. 235 00:10:03,270 --> 00:10:05,939 And so, all of a sudden, people who had a thirst for this stuff 236 00:10:05,980 --> 00:10:08,233 would go out and buy a Homebrew Computer. 237 00:10:08,275 --> 00:10:10,068 You could make them yourself. 238 00:10:10,110 --> 00:10:12,653 Wozniak: There's a lot of this kind of revolutionary theme 239 00:10:12,695 --> 00:10:13,863 with a lot of the technical people 240 00:10:13,905 --> 00:10:15,574 who were in at the changes in technology 241 00:10:15,615 --> 00:10:16,950 and how we were a part of it. 242 00:10:16,991 --> 00:10:18,452 Even though at our companies, we were generally 243 00:10:18,493 --> 00:10:19,953 the fringe element, we had the genes, 244 00:10:19,994 --> 00:10:21,662 and we're not the managers and the leaders. 245 00:10:21,704 --> 00:10:23,915 But, boy -- and just a clever design 246 00:10:23,957 --> 00:10:25,375 on its own had value. 247 00:10:25,417 --> 00:10:26,667 Heilemann: You have these guys 248 00:10:26,709 --> 00:10:28,587 like Steve Jobs and Steve Wozniak 249 00:10:28,628 --> 00:10:29,670 and Bill Gates and Paul Allen, 250 00:10:29,712 --> 00:10:30,964 who'd been messing around on the edges 251 00:10:31,005 --> 00:10:33,550 of what would become the personal computer industry. 252 00:10:33,592 --> 00:10:35,469 But no one in corporate America 253 00:10:35,510 --> 00:10:37,596 and no one in most of the homes of America 254 00:10:37,637 --> 00:10:39,764 thought that the personal computer 255 00:10:39,806 --> 00:10:40,974 was anything that would ever have -- 256 00:10:41,015 --> 00:10:42,476 would ever even happen, 257 00:10:42,517 --> 00:10:44,852 let alone have any relevance to them. 258 00:10:44,894 --> 00:10:46,187 Catmull: For all of us, 259 00:10:46,229 --> 00:10:49,190 the computer revolution was really exciting. 260 00:10:49,232 --> 00:10:51,401 It was like, "Wow, this is wide open!" 261 00:10:51,443 --> 00:10:52,777 It was a group of people 262 00:10:52,819 --> 00:10:54,695 who wanted to make a change in the world. 263 00:10:54,737 --> 00:10:56,697 Maney: And, eventually, the two forces 264 00:10:56,739 --> 00:10:58,408 in Silicon Valley -- the hobbyists 265 00:10:58,450 --> 00:11:00,410 and the button-down business guys -- 266 00:11:00,452 --> 00:11:03,121 ended up coming together when the chip makers 267 00:11:03,163 --> 00:11:04,498 realized that these things 268 00:11:04,539 --> 00:11:06,374 that the hobbyists were doing could lead to this whole 269 00:11:06,416 --> 00:11:08,709 new kind of product called the personal computer. 270 00:11:08,751 --> 00:11:10,711 Pogue: It was at a Homebrew Computer Club 271 00:11:10,753 --> 00:11:12,713 where Steve Wozniak and Steve Jobs 272 00:11:12,755 --> 00:11:15,716 first displayed the computer they'd been working on, 273 00:11:15,758 --> 00:11:17,676 and it caused a sensation. 274 00:11:18,803 --> 00:11:20,013 Jobs: We had absolutely no idea 275 00:11:20,054 --> 00:11:21,139 what people were gonna do with these things 276 00:11:21,181 --> 00:11:22,182 when we started out. 277 00:11:22,223 --> 00:11:23,558 Matter of fact, the two people 278 00:11:23,600 --> 00:11:26,144 it was designed for was Woz and myself, 279 00:11:26,186 --> 00:11:28,355 because we couldn't afford to buy a computer kit 280 00:11:28,396 --> 00:11:29,939 on the market, and we got it working. 281 00:11:29,981 --> 00:11:31,316 We showed some of our friends. And, of course, 282 00:11:31,358 --> 00:11:32,942 immediately everybody wanted one. 283 00:11:32,984 --> 00:11:35,736 Pogue: Woz was the technical genius, 284 00:11:35,778 --> 00:11:38,365 and Jobs was the marketing genius. 285 00:11:38,406 --> 00:11:40,741 Maney: And you needed both of those kinds of mind-sets 286 00:11:40,783 --> 00:11:42,661 to actually make this new technology work, 287 00:11:42,701 --> 00:11:45,664 and create this company out of thin air, called Apple. 288 00:11:45,704 --> 00:11:47,457 Kashiwahara: Since the Apple Computer Company 289 00:11:47,499 --> 00:11:49,167 was founded five years ago, 290 00:11:49,209 --> 00:11:52,212 its sales have skyrocketed from about $100,000 291 00:11:52,253 --> 00:11:54,755 to more than $100 million, with the most popular 292 00:11:54,797 --> 00:11:57,551 typewriter-sized computer on the market today. 293 00:11:57,592 --> 00:11:59,760 Stephen Jobs is now 26 years old, 294 00:11:59,802 --> 00:12:01,680 and he sees his computer's future 295 00:12:01,720 --> 00:12:03,056 as the future of mankind. 296 00:12:03,097 --> 00:12:05,058 I mean, how many calculators do you own? 297 00:12:05,099 --> 00:12:06,434 Two, maybe. Right. 298 00:12:06,476 --> 00:12:08,687 And you use the automatic bank-telling machines? 299 00:12:08,727 --> 00:12:10,063 Sure. So life is already 300 00:12:10,104 --> 00:12:11,981 seducing you into learning this stuff. 301 00:12:12,023 --> 00:12:13,441 It's not gonna happen at once, 302 00:12:13,483 --> 00:12:16,027 and it's certainly not a 1984ish vision at all. 303 00:12:16,069 --> 00:12:18,613 It's just gonna be very gradual and very human 304 00:12:18,655 --> 00:12:21,782 and will seduce you into learning how to use it. 305 00:12:21,824 --> 00:12:24,827 Random access memory is internal memory 306 00:12:24,869 --> 00:12:26,829 that's built inside of this computer. 307 00:12:26,871 --> 00:12:30,500 Maney: These new computers were rough, big, ugly, difficult 308 00:12:30,542 --> 00:12:32,627 to use inventions when they first came out. 309 00:12:32,669 --> 00:12:33,878 Macrae: It would crash, 310 00:12:33,920 --> 00:12:35,213 and you had to figure out what to do. 311 00:12:35,255 --> 00:12:37,798 It would not always create the right results. 312 00:12:37,840 --> 00:12:39,634 So it really did take a mind-set 313 00:12:39,676 --> 00:12:41,886 of someone willing to cut it some slack. 314 00:12:41,928 --> 00:12:43,804 Man: Take little steps, don't take big steps. 315 00:12:43,846 --> 00:12:45,390 Okay. 316 00:12:45,432 --> 00:12:46,807 Kay: Everybody kind of agreed 317 00:12:46,849 --> 00:12:48,518 that this could be the next great thing 318 00:12:48,560 --> 00:12:50,811 after the printing press, if we do it right. 319 00:12:50,853 --> 00:12:52,855 Cat. 320 00:12:52,897 --> 00:12:54,482 It's not just having a machine. 321 00:12:54,524 --> 00:12:57,277 The world needed to be made better. 322 00:12:57,318 --> 00:13:00,697 Those are the things that actually can lift a society 323 00:13:00,739 --> 00:13:03,074 into a new way of thinking. 324 00:13:03,116 --> 00:13:05,826 Industry experts say we're no longer on the verge 325 00:13:05,868 --> 00:13:07,912 of the personal computer revolution, 326 00:13:07,954 --> 00:13:09,830 we're right in the midst of it, thank you. 327 00:13:09,872 --> 00:13:12,333 And it's gathering steam with more and more people 328 00:13:12,375 --> 00:13:14,793 jumping aboard every day. 329 00:13:17,130 --> 00:13:18,881 Catmull: In the early part of the '80s, 330 00:13:18,923 --> 00:13:21,259 the general image of the computer 331 00:13:21,301 --> 00:13:24,471 was always this giant machine with little things all over it. 332 00:13:24,512 --> 00:13:28,642 The mind-set was the computer as the brain, 333 00:13:28,683 --> 00:13:30,851 and it was a threatening concept. 334 00:13:30,893 --> 00:13:32,061 Heilemann: The 1980s is a period 335 00:13:32,103 --> 00:13:34,314 of time when the big, impersonal, giant machine 336 00:13:34,355 --> 00:13:37,692 that lives in a huge air- conditioned room someplace 337 00:13:37,734 --> 00:13:39,235 suddenly becomes something that sits on your desk. 338 00:13:39,277 --> 00:13:41,446 Man: Something is happening out there. 339 00:13:41,488 --> 00:13:44,115 Something that's expanding your world. 340 00:13:44,157 --> 00:13:46,326 Small computers are happening. 341 00:13:48,161 --> 00:13:50,580 Winston: As soon we have intelligent machines 342 00:13:50,622 --> 00:13:52,749 creeping into our daily lives, 343 00:13:52,791 --> 00:13:54,875 into our factories, into our hospitals, 344 00:13:54,917 --> 00:13:55,918 into our businesses, 345 00:13:55,960 --> 00:13:57,878 then it's going to be a new world out there. 346 00:13:57,920 --> 00:14:00,881 Dow: Computer stores have become 347 00:14:00,923 --> 00:14:04,552 the neighborhood soda shops of the binary generation, 348 00:14:04,594 --> 00:14:08,515 the disciples, young and old, of smart machines. 349 00:14:08,556 --> 00:14:09,890 Maney: Companies that were starting 350 00:14:09,932 --> 00:14:11,518 to build personal computers -- 351 00:14:11,559 --> 00:14:14,521 companies like Atari and Tandy, Commodore or an Apple -- 352 00:14:14,562 --> 00:14:16,939 began to see them as a home market, 353 00:14:16,981 --> 00:14:19,609 and it was starting to seep into the public consciousness. 354 00:14:19,651 --> 00:14:21,569 Dow: Personal computers have become the business 355 00:14:21,611 --> 00:14:23,904 of at least 25 manufacturers, 356 00:14:23,946 --> 00:14:26,574 with three companies -- RadioShack, Apple, 357 00:14:26,616 --> 00:14:29,536 and Commodore -- grabbing 3/4 of the market. 358 00:14:29,577 --> 00:14:32,330 This personal computer costs about $1,400 359 00:14:32,372 --> 00:14:34,541 and fits nicely on a desk corner. 360 00:14:34,582 --> 00:14:37,293 Duplicating its performance just five years ago 361 00:14:37,335 --> 00:14:39,920 would have cost $75,000 362 00:14:39,962 --> 00:14:43,341 and involved a unit the size of a large refrigerator. 363 00:14:43,383 --> 00:14:45,926 Maney: When the average American thought computer, 364 00:14:45,968 --> 00:14:47,178 they thought IBM. 365 00:14:47,220 --> 00:14:48,929 It made these mainframe computers 366 00:14:48,971 --> 00:14:50,931 that ran pretty much everything. 367 00:14:50,973 --> 00:14:53,100 Heilemann: IBM was one of the most powerful corporations 368 00:14:53,142 --> 00:14:54,728 in America, 369 00:14:54,769 --> 00:14:57,731 and in technology, it was the most powerful company 370 00:14:57,772 --> 00:14:59,940 that had ever existed in technology. 371 00:14:59,982 --> 00:15:02,235 Maney: Because of this activity in personal computers, 372 00:15:02,276 --> 00:15:03,944 it started to make IBM look 373 00:15:03,986 --> 00:15:06,239 like it was somewhere behind the eight ball. 374 00:15:06,280 --> 00:15:08,157 Heilemann: They'd look at the Apple II and say, "Huh. 375 00:15:08,199 --> 00:15:10,577 We can make one of those. We built the computers 376 00:15:10,618 --> 00:15:11,952 that put America on the moon. 377 00:15:11,994 --> 00:15:15,039 We'll get in that business, squash these guys, no problem." 378 00:15:15,081 --> 00:15:17,584 IBM, International Business Machines, 379 00:15:17,625 --> 00:15:19,419 has entered the small-computer market 380 00:15:19,460 --> 00:15:20,879 for the first time. 381 00:15:20,920 --> 00:15:22,672 Peterson: The idea of the small computer 382 00:15:22,714 --> 00:15:23,964 has become so big 383 00:15:24,006 --> 00:15:26,885 that the giant of computers companies, IBM, 384 00:15:26,926 --> 00:15:29,970 is busy marketing its new small computer. 385 00:15:30,012 --> 00:15:31,389 Varney: It will, they say, 386 00:15:31,431 --> 00:15:33,683 give credibility to home computers. 387 00:15:33,725 --> 00:15:36,394 They'll no longer be just another new gadget. 388 00:15:36,436 --> 00:15:37,978 Man: IBM has set an objective 389 00:15:38,020 --> 00:15:39,814 to build the office of the future. 390 00:15:39,856 --> 00:15:41,982 Maney: Before IBM came in, companies 391 00:15:42,024 --> 00:15:44,360 would not think about buying personal computers. 392 00:15:44,402 --> 00:15:45,986 But, suddenly, when IBM's selling one, 393 00:15:46,028 --> 00:15:48,155 now it becomes a safer decision. 394 00:15:48,197 --> 00:15:51,158 Varney: IBM's personal computer is designed for office, school, 395 00:15:51,200 --> 00:15:52,786 or home use. 396 00:15:52,827 --> 00:15:55,872 It's aimed at exactly the same market as its competitors. 397 00:15:55,914 --> 00:15:58,833 Maney: When IBM started developing the IBM PC, 398 00:15:58,875 --> 00:16:00,794 it needed an operating system. 399 00:16:00,835 --> 00:16:02,211 And this young guy named Bill Gates 400 00:16:02,253 --> 00:16:05,465 had started this tiny little company called Microsoft. 401 00:16:05,506 --> 00:16:08,676 Brands: Bill Gates was that unusual combination 402 00:16:08,718 --> 00:16:11,846 of a tech guy who was as good as the best tech guys. 403 00:16:11,888 --> 00:16:14,181 But he also had a business sense, 404 00:16:14,223 --> 00:16:16,016 and he had a business vision. 405 00:16:16,058 --> 00:16:17,393 Pogue: At the time, everyone 406 00:16:17,435 --> 00:16:19,186 was making it up as they went along. 407 00:16:19,228 --> 00:16:21,105 There was nothing that came before it, 408 00:16:21,147 --> 00:16:23,190 there was no personal computer industry. 409 00:16:23,232 --> 00:16:25,819 So when Gates said to IBM, 410 00:16:25,860 --> 00:16:29,113 "How about this, we'll write you an operating system for your PC, 411 00:16:29,155 --> 00:16:32,241 and we'll get a cut of every machine you sell." 412 00:16:32,283 --> 00:16:34,034 Brand: And in addition, he made sure 413 00:16:34,076 --> 00:16:36,120 that it was not an exclusive license, 414 00:16:36,162 --> 00:16:38,414 that he was gonna be able to sell the software to IBM, 415 00:16:38,456 --> 00:16:40,458 but he was also gonna be able to sell the same software 416 00:16:40,500 --> 00:16:42,752 to the other people, because Gates 417 00:16:42,794 --> 00:16:44,504 intuited that there were gonna be people 418 00:16:44,545 --> 00:16:46,339 who would build knock-offs of IBM, 419 00:16:46,380 --> 00:16:48,048 you know, the PC clones. 420 00:16:48,090 --> 00:16:50,510 Heilemann: It was a genius move on the part of Bill Gates, 421 00:16:50,551 --> 00:16:52,052 who was still in his, like, early 20s 422 00:16:52,094 --> 00:16:53,471 when he makes this decision. 423 00:16:53,513 --> 00:16:56,265 And you've got these guys at IBM in their blue suits 424 00:16:56,307 --> 00:16:59,644 and dark ties who are looking at this company, Microsoft, 425 00:16:59,686 --> 00:17:01,228 and saying like, "Who cares? 426 00:17:01,270 --> 00:17:03,105 Like, you know, software? 427 00:17:03,147 --> 00:17:05,566 Who cares about software, man? We build these big machines." 428 00:17:05,608 --> 00:17:07,735 Maney: IBM did not realize 429 00:17:07,777 --> 00:17:09,904 that it was essentially handing all this power 430 00:17:09,946 --> 00:17:11,071 to this little nerd. 431 00:17:11,113 --> 00:17:13,240 Pauley: If you had stayed at Harvard a few more years, 432 00:17:13,282 --> 00:17:16,076 would this computer revolution have passed you by? 433 00:17:16,118 --> 00:17:17,077 Perhaps. 434 00:17:17,119 --> 00:17:18,788 Things move very quickly in the industry, 435 00:17:18,830 --> 00:17:20,498 and it was really the urgency 436 00:17:20,540 --> 00:17:22,082 to get out there and be the first one 437 00:17:22,124 --> 00:17:25,085 to put BASIC on the microcomputer 438 00:17:25,127 --> 00:17:26,671 that caused me to drop out. 439 00:17:26,713 --> 00:17:28,798 If you don't have one, you will be amazed 440 00:17:28,840 --> 00:17:31,133 what these little gadgets can do. 441 00:17:31,175 --> 00:17:34,303 The idea was that ordinary people 442 00:17:34,345 --> 00:17:35,930 might have a use for computers. 443 00:17:35,972 --> 00:17:37,682 Now, it took a while to figure out 444 00:17:37,724 --> 00:17:39,893 what those uses might be. 445 00:17:39,934 --> 00:17:41,936 Bushnell: The main thing was spreadsheets 446 00:17:41,978 --> 00:17:43,312 and word processing. 447 00:17:43,354 --> 00:17:47,525 The computer was the best typewriter you could ever have. 448 00:17:47,567 --> 00:17:50,361 It gave you a new way to write. 449 00:17:50,403 --> 00:17:54,114 You could change things around and check your spelling. 450 00:17:54,156 --> 00:17:55,324 And it would always look perfect! 451 00:17:55,366 --> 00:17:56,534 Man: Bottom line numbers. 452 00:17:56,576 --> 00:17:58,995 Macrae: My dad had the large ledger sheets, 453 00:17:59,037 --> 00:18:00,496 done them all by hand. 454 00:18:00,538 --> 00:18:03,123 And I remember taking a computer to show him a spreadsheet. 455 00:18:03,165 --> 00:18:04,375 And, suddenly, 456 00:18:04,417 --> 00:18:07,169 he understood the value of a personal computer. 457 00:18:07,211 --> 00:18:11,424 There was a drastic mind-set change 458 00:18:11,465 --> 00:18:13,760 in the whole country about what a computer was, 459 00:18:13,801 --> 00:18:15,511 and it happened in a very short period of time. 460 00:18:15,553 --> 00:18:16,804 Gather around and we'll tell you 461 00:18:16,846 --> 00:18:18,347 a little bit more about the system. 462 00:18:18,389 --> 00:18:20,433 Safer: Here at the West Coast Computer Fair, 463 00:18:20,474 --> 00:18:23,770 the speed of development in this industry is so great 464 00:18:23,811 --> 00:18:26,773 that each fair virtually outdates the previous one. 465 00:18:26,814 --> 00:18:28,190 Jennings: Well, it is lower prices 466 00:18:28,232 --> 00:18:29,609 that have helped the tremendous boom 467 00:18:29,650 --> 00:18:30,985 in home computer sales. 468 00:18:31,027 --> 00:18:32,946 About one home in 10 will have a computer 469 00:18:32,987 --> 00:18:34,154 by the end of this year. 470 00:18:34,196 --> 00:18:37,157 By 1990, the number could be two out of three. 471 00:18:37,199 --> 00:18:38,993 Cooper: We knew that the personal computer 472 00:18:39,035 --> 00:18:41,955 was getting serious when the competition started, 473 00:18:41,996 --> 00:18:44,164 because when you have competition, 474 00:18:44,206 --> 00:18:46,042 innovation gets stimulated. 475 00:18:46,084 --> 00:18:47,167 Man: Compaq. 476 00:18:47,209 --> 00:18:48,795 Atari Home Computers. 477 00:18:48,836 --> 00:18:50,379 KayPro gives you a complete computer. 478 00:18:50,421 --> 00:18:51,965 This is the one. 479 00:18:52,006 --> 00:18:53,591 Higher resolution, more storage, 480 00:18:53,633 --> 00:18:56,176 and greater expandability than IBM's PC. 481 00:18:56,218 --> 00:18:59,597 Connor: IBM's entry heated up an already volatile market. 482 00:18:59,639 --> 00:19:02,182 One industry innovator, Osborne Computer, 483 00:19:02,224 --> 00:19:04,852 was forced into bankruptcy court last month, 484 00:19:04,894 --> 00:19:08,022 and Apple, the industry's number one in small computers, 485 00:19:08,064 --> 00:19:09,816 had to concede it was now number two, 486 00:19:09,857 --> 00:19:11,609 behind IBM. 487 00:19:11,651 --> 00:19:14,028 All of a sudden, you were in an old-fashioned competitive business 488 00:19:14,070 --> 00:19:15,863 in which you really had to be better than the other guy. 489 00:19:15,905 --> 00:19:18,365 Man: There are 150 microcomputer companies, 490 00:19:18,407 --> 00:19:20,200 and all of them want 10% of the market. 491 00:19:20,242 --> 00:19:21,869 And that just isn't gonna happen. 492 00:19:22,912 --> 00:19:25,623 Potter: This is the newest kind of office in America, 493 00:19:25,665 --> 00:19:28,208 and this is the telephone which will ring in it. 494 00:19:28,250 --> 00:19:29,710 Man: Hi, buddy, is John around? 495 00:19:29,752 --> 00:19:31,879 Hanks: The big thing was the phone in the car, 496 00:19:31,921 --> 00:19:34,381 which was like... 497 00:19:34,423 --> 00:19:37,885 we are now officially in the modern era. 498 00:19:37,927 --> 00:19:39,219 -Hi, Judy. -And the first thing 499 00:19:39,261 --> 00:19:42,015 you always said was, "Hey, I'm calling from the car!" 500 00:19:42,056 --> 00:19:43,891 Maney: When these things were first starting to pop up 501 00:19:43,933 --> 00:19:45,267 in the mid-1980s, 502 00:19:45,309 --> 00:19:47,937 the customers were people that had a business reason 503 00:19:47,979 --> 00:19:49,229 for having these things -- 504 00:19:49,271 --> 00:19:51,107 or some super-rich dude who just, you know, 505 00:19:51,149 --> 00:19:52,608 wanted to show off. 506 00:19:52,650 --> 00:19:55,319 The big breakthrough idea was this idea 507 00:19:55,361 --> 00:19:57,822 of "cellular systems." 508 00:19:57,864 --> 00:20:00,033 Mendelson: It's called cellular because your car phone 509 00:20:00,074 --> 00:20:02,242 is tied into different radio transmitters, 510 00:20:02,284 --> 00:20:03,828 each one called a cell. 511 00:20:03,870 --> 00:20:05,955 And as you travel, the signal from your phone 512 00:20:05,997 --> 00:20:07,832 travels from cell to cell. 513 00:20:07,874 --> 00:20:09,917 This was something that had never been done before. 514 00:20:09,959 --> 00:20:11,919 Mendelson: If you don't have one now, you probably 515 00:20:11,961 --> 00:20:14,421 will have one in a decade, say the phone makers, 516 00:20:14,463 --> 00:20:15,840 as the price comes down 517 00:20:15,882 --> 00:20:18,258 into the range of other high-tech toys. 518 00:20:18,300 --> 00:20:19,635 There were people that understood, 519 00:20:19,677 --> 00:20:21,303 even in the early days, 520 00:20:21,345 --> 00:20:24,682 that being trapped in a car was not freedom. 521 00:20:24,724 --> 00:20:28,728 People are fundamentally, naturally mobile. 522 00:20:28,769 --> 00:20:31,271 I like to say that technology will go from a phone 523 00:20:31,313 --> 00:20:33,524 in the car to a phone in the briefcase, 524 00:20:33,566 --> 00:20:34,734 to, finally, a phone in your pocket. 525 00:20:34,775 --> 00:20:35,776 Potter: And this is it. 526 00:20:35,818 --> 00:20:38,278 This is a portable cellular phone. 527 00:20:38,320 --> 00:20:40,865 You'll be able to take this to any American city 528 00:20:40,907 --> 00:20:43,201 and call virtually any place in the world. 529 00:20:43,242 --> 00:20:44,660 And its maker, Motorola, 530 00:20:44,702 --> 00:20:49,082 says a smaller version than this will be on the market next year. 531 00:20:49,123 --> 00:20:50,290 Pogue: The first cellphones 532 00:20:50,332 --> 00:20:52,501 looked like Soviet Army field telephones. 533 00:20:52,543 --> 00:20:56,296 They're just these huge lunch boxes you hold up to your head. 534 00:20:56,338 --> 00:20:58,382 Maney: This was just the birth of this industry. 535 00:20:58,424 --> 00:21:00,467 All inventions start out in a very rough state. 536 00:21:00,509 --> 00:21:02,011 Hello? 537 00:21:02,053 --> 00:21:03,512 Maney: And whether it's computers or cellphones, 538 00:21:03,554 --> 00:21:05,305 it took a while to refine them 539 00:21:05,347 --> 00:21:08,726 and make them into something that all of us could use. 540 00:21:08,768 --> 00:21:10,686 You look at the bottom of this screen and it says, 541 00:21:10,728 --> 00:21:13,313 "Please press 'Return' or type 'Go menu.'" 542 00:21:13,355 --> 00:21:14,732 Rather: To befriend the computer has become 543 00:21:14,774 --> 00:21:15,942 a national mania, 544 00:21:15,983 --> 00:21:18,318 and we're told, miss the electronic boat, 545 00:21:18,360 --> 00:21:19,403 and you're sunk. 546 00:21:19,445 --> 00:21:21,321 In the future, everything's probably 547 00:21:21,363 --> 00:21:22,782 gonna be computerized, 548 00:21:22,823 --> 00:21:25,325 so you're gonna have to know how to use computers. 549 00:21:25,367 --> 00:21:27,369 Man: My son just took a computer class in school, 550 00:21:27,411 --> 00:21:29,371 and he's only 8 years old. 551 00:21:29,413 --> 00:21:32,708 So I figure I'd just as soon be as smart as he is. 552 00:21:32,750 --> 00:21:34,334 For all you hear about friendly, 553 00:21:34,376 --> 00:21:36,837 they aren't really, except for playing Pac-Man. 554 00:21:36,879 --> 00:21:39,215 Safer: A small snag in computer marketing 555 00:21:39,257 --> 00:21:41,968 has been what is called technophobia -- 556 00:21:42,009 --> 00:21:44,762 fear of these bloodless little wizards. 557 00:21:44,804 --> 00:21:47,347 The manufacturers are trying to overcome it 558 00:21:47,389 --> 00:21:50,768 by making them what they call user friendly. 559 00:21:52,270 --> 00:21:54,772 Oh, isn't that pretty? Now what do I do? 560 00:21:56,398 --> 00:21:59,026 Making computers "easy enough to use 561 00:21:59,068 --> 00:22:01,361 for a beginner," it wasn't always true. 562 00:22:01,403 --> 00:22:02,989 People had never encountered this stuff. 563 00:22:03,030 --> 00:22:04,991 Woman: Hold down shift and press... 564 00:22:05,032 --> 00:22:06,993 You messed up. [ Laughs ] 565 00:22:07,034 --> 00:22:10,370 So there was a great disconnect between the ambitions 566 00:22:10,412 --> 00:22:11,998 of the Apples and the Microsofts 567 00:22:12,039 --> 00:22:15,375 and the realities of people trying to use these things 568 00:22:15,417 --> 00:22:16,418 for the first time. 569 00:22:16,460 --> 00:22:19,172 Person: God! Dag! 570 00:22:19,213 --> 00:22:21,465 Jobs: Right now, if you buy a computer system 571 00:22:21,507 --> 00:22:23,592 and you want to solve one of your problems, 572 00:22:23,634 --> 00:22:25,803 we immediately throw a big problem 573 00:22:25,845 --> 00:22:27,554 right in the middle of you and your problem, 574 00:22:27,596 --> 00:22:29,056 which is learning how to use the computer -- 575 00:22:29,098 --> 00:22:31,017 a substantial problem to overcome. 576 00:22:31,058 --> 00:22:35,188 Once you overcome that, it's a phenomenal tool. 577 00:22:35,229 --> 00:22:36,981 Pogue: Steve Jobs thought 578 00:22:37,023 --> 00:22:39,650 that a computer should require no technical skill. 579 00:22:39,692 --> 00:22:41,610 He thought that it should be capable 580 00:22:41,652 --> 00:22:44,071 of generating artistic endeavors 581 00:22:44,113 --> 00:22:46,782 and not just number-crunchy business things. 582 00:22:46,824 --> 00:22:48,993 Man: Is there anything that you'd like to see it do? 583 00:22:49,035 --> 00:22:50,703 Well, we'd love to have it in a book right now, 584 00:22:50,744 --> 00:22:52,288 you know, about this size, 585 00:22:52,330 --> 00:22:54,623 but that's technically impossible. 586 00:22:54,665 --> 00:22:57,335 Heilemann: Steve's like, "I want to make a friendly computer, 587 00:22:57,375 --> 00:23:00,338 a computer that comes from a different kind of place," 588 00:23:00,378 --> 00:23:03,049 that owes its inspiration to people 589 00:23:03,090 --> 00:23:06,302 who are thoughtful and creative and human and humane. 590 00:23:06,344 --> 00:23:07,427 Morning, Fred. 591 00:23:07,469 --> 00:23:09,429 Man: This is an experimental office system 592 00:23:09,471 --> 00:23:12,225 at the Xerox Research Center in Palo Alto, California. 593 00:23:12,266 --> 00:23:13,267 Anything else? 594 00:23:13,309 --> 00:23:14,434 Well, what flowers? 595 00:23:14,476 --> 00:23:18,438 My anniversary. I forgot. 596 00:23:18,480 --> 00:23:20,440 Maney: Xerox, in the 1980s, 597 00:23:20,482 --> 00:23:23,443 was one of the most exciting companies in America. 598 00:23:23,485 --> 00:23:25,487 Xerox had this booming copier business. 599 00:23:25,529 --> 00:23:27,823 It wasn't a personal computer company, 600 00:23:27,865 --> 00:23:30,450 but they opened up this lab called the Palo Alto 601 00:23:30,492 --> 00:23:31,660 Research Center. 602 00:23:31,702 --> 00:23:35,039 Xerox Park was Xerox's think tank. 603 00:23:35,081 --> 00:23:36,874 They were working on all these crazy, 604 00:23:36,916 --> 00:23:39,710 out-there ideas, which included the mouse 605 00:23:39,752 --> 00:23:42,629 and overlapping windows and fonts 606 00:23:42,671 --> 00:23:45,465 and graphics on a computer screen, 607 00:23:45,507 --> 00:23:47,385 just to see if they could do it. 608 00:23:47,425 --> 00:23:49,262 Maney: Steve Jobs hears about some of the work 609 00:23:49,303 --> 00:23:51,471 going on at this lab, and he wants a look. 610 00:23:51,513 --> 00:23:53,473 Xerox Park was an invention place, 611 00:23:53,515 --> 00:23:55,475 Apple was an innovation place. 612 00:23:55,517 --> 00:23:58,854 Steve was very visual, and he could see right away 613 00:23:58,896 --> 00:24:00,564 the graphical user interface 614 00:24:00,606 --> 00:24:04,068 was different and more communicative than anything 615 00:24:04,110 --> 00:24:05,403 that he had seen before. 616 00:24:05,443 --> 00:24:07,487 He knew that it was effective, 617 00:24:07,529 --> 00:24:08,989 because it was affecting him. 618 00:24:09,031 --> 00:24:11,325 Maney: Jobs realizes this is the future of computing. 619 00:24:11,367 --> 00:24:13,493 This is a whole different kind of computer to be built -- 620 00:24:13,535 --> 00:24:16,372 famously, a computer for the rest of us. 621 00:24:16,414 --> 00:24:19,959 Man: Today, we celebrate the first glorious... 622 00:24:20,000 --> 00:24:21,710 Connelly: 1984 -- 623 00:24:21,752 --> 00:24:24,922 the Ridley Scott commercial for the Macintosh. 624 00:24:24,964 --> 00:24:26,506 Man: We are one people. 625 00:24:26,548 --> 00:24:30,761 It depicted a very thinly-disguised representation 626 00:24:30,803 --> 00:24:35,099 of IBM's scary 1984ish leader on a big screen. 627 00:24:35,141 --> 00:24:36,434 Man: One cause... 628 00:24:36,474 --> 00:24:39,019 Pogue: Saying that this tiny little company, Apple, 629 00:24:39,061 --> 00:24:42,564 is going to destroy the reigning power. 630 00:24:42,606 --> 00:24:46,526 Man: We shall prevail. 631 00:24:46,568 --> 00:24:48,988 Announcer: On January 24th, Apple Computer 632 00:24:49,029 --> 00:24:52,325 will introduce Macintosh. 633 00:24:52,366 --> 00:24:54,452 [ Cheers and applause ] 634 00:24:54,492 --> 00:24:56,536 Aug: The personal computer war heated up today. 635 00:24:56,578 --> 00:24:59,373 Apple Computer officially unveiled its new Macintosh. 636 00:24:59,415 --> 00:25:02,460 I'd like to let Macintosh speak for itself. 637 00:25:02,500 --> 00:25:04,628 Computer: Hello, I'm Macintosh. 638 00:25:04,670 --> 00:25:05,963 [ Cheers and applause ] 639 00:25:06,005 --> 00:25:08,257 Heilemann: The introduction of the Mac was an event. 640 00:25:08,299 --> 00:25:10,717 Steve Jobs really did think of the Mac 641 00:25:10,759 --> 00:25:13,553 as a thing that would change the world. 642 00:25:13,595 --> 00:25:16,556 Lefevre: Apple is betting $100 million and, 643 00:25:16,598 --> 00:25:21,187 admittedly, it's future to make inroads against IBM. 644 00:25:21,228 --> 00:25:23,563 Connelly: Apple felt like a rock band. 645 00:25:23,605 --> 00:25:25,565 It had the same kind of spirit. 646 00:25:25,607 --> 00:25:29,153 They seemed to be going up against "the man" in IBM. 647 00:25:29,195 --> 00:25:31,030 Man: It is aimed at a largely untapped market 648 00:25:31,071 --> 00:25:33,157 of managers, professionals, and students. 649 00:25:33,199 --> 00:25:36,494 While they make up about 75% of the white-collar workforce, 650 00:25:36,534 --> 00:25:38,578 less than 5% now use computers, 651 00:25:38,620 --> 00:25:40,289 mostly because of their complexity. 652 00:25:40,331 --> 00:25:42,833 Macintosh is designed for simplicity -- 653 00:25:42,875 --> 00:25:45,585 using a palm-sized unit called a mouse. 654 00:25:45,627 --> 00:25:48,005 Maney: It was the first time that a machine was personal, 655 00:25:48,047 --> 00:25:51,509 it was simple, it was friendly. 656 00:25:51,549 --> 00:25:55,095 It took the computer out of the exclusive domain 657 00:25:55,137 --> 00:25:56,596 of geeks and nerds 658 00:25:56,638 --> 00:25:58,598 and people who had memorized those commands, 659 00:25:58,640 --> 00:26:02,061 and put it on the desk of everybody -- untrained, 660 00:26:02,102 --> 00:26:03,603 non-technical people. 661 00:26:03,645 --> 00:26:05,022 Petersen: Stores around the country 662 00:26:05,064 --> 00:26:08,608 put them on sale today, and analysts say it's a good bet 663 00:26:08,650 --> 00:26:11,070 that Macintosh could soon be the biggest apple 664 00:26:11,111 --> 00:26:12,530 of the industry's eye. 665 00:26:12,570 --> 00:26:14,614 Hertzfeld: It's got its best years far ahead of it. 666 00:26:14,656 --> 00:26:17,410 Eventually I want to be able to carry my Mac around with me. 667 00:26:17,451 --> 00:26:19,619 You know, I could walk away with it in my pocket. 668 00:26:19,661 --> 00:26:20,913 -Pocket computer? -Yeah. 669 00:26:20,954 --> 00:26:22,206 You really do like that Mac. 670 00:26:22,248 --> 00:26:23,832 Would you trade it for an IBM? 671 00:26:23,874 --> 00:26:25,292 Oh, are you kidding? 672 00:26:27,669 --> 00:26:29,838 Pogue: As material sciences progressed, 673 00:26:29,880 --> 00:26:31,631 more and more circuitry keeps getting put 674 00:26:31,673 --> 00:26:33,800 on smaller and smaller chips, circuit boards. 675 00:26:33,842 --> 00:26:36,678 And so the closer together elements 676 00:26:36,720 --> 00:26:39,432 on a chip are, the faster 677 00:26:39,473 --> 00:26:41,225 the motion of signals between them. 678 00:26:41,267 --> 00:26:43,060 Brands: There was something called Moore's Law, 679 00:26:43,102 --> 00:26:44,437 named for Gordon Moore, 680 00:26:44,478 --> 00:26:45,854 one of the engineers who worked at Intel. 681 00:26:45,896 --> 00:26:48,648 Basically, it was an observation that the computer engineers 682 00:26:48,690 --> 00:26:50,443 are getting to the point where they can, 683 00:26:50,484 --> 00:26:53,112 essentially, double the computing power 684 00:26:53,153 --> 00:26:56,656 of the computer chip every 18 months or so. 685 00:26:56,698 --> 00:26:59,493 Maney: And this was what really made the power of computers 686 00:26:59,535 --> 00:27:02,704 explode in the 1980s because every 18 months, 687 00:27:02,746 --> 00:27:04,706 these things were getting twice as good. 688 00:27:04,748 --> 00:27:06,666 Cheifet: If you could basically get that whole computer 689 00:27:06,708 --> 00:27:09,295 on a chip, it was less expensive to manufacture. 690 00:27:09,336 --> 00:27:11,755 So you had smaller, which led to faster, 691 00:27:11,797 --> 00:27:13,673 which led to cheaper. 692 00:27:13,715 --> 00:27:16,343 Pogue: Under any other field of consumer products, 693 00:27:16,385 --> 00:27:17,844 things get more expensive over time -- 694 00:27:17,886 --> 00:27:21,807 milk, gasoline, houses -- but not technology. 695 00:27:23,434 --> 00:27:24,684 Brands: One of the striking things 696 00:27:24,726 --> 00:27:27,062 about the development of especially hardware 697 00:27:27,104 --> 00:27:29,856 during the 1980s, was the fact that it was getting 698 00:27:29,898 --> 00:27:31,691 so much more powerful so rapidly, 699 00:27:31,733 --> 00:27:33,777 that there developed a strong tendency 700 00:27:33,819 --> 00:27:36,614 on the part of people who are about to buy a computer. 701 00:27:36,654 --> 00:27:37,864 Should I buy the computer today? 702 00:27:37,906 --> 00:27:39,575 No, in fact, if I wait six months, 703 00:27:39,617 --> 00:27:41,952 for the same money, I can get twice the computer. 704 00:27:41,994 --> 00:27:44,079 Gassee: The reason why we are attracted to computes 705 00:27:44,121 --> 00:27:45,998 is because it is a power tool 706 00:27:46,039 --> 00:27:49,168 that gives me power that I feel I should have had, 707 00:27:49,209 --> 00:27:52,129 but nature left me without. 708 00:27:52,171 --> 00:27:56,716 And I can now explore more of my potential with a computer. 709 00:27:57,926 --> 00:28:00,179 If all goes according to plan, Columbia, 710 00:28:00,220 --> 00:28:01,972 this nation's first space shuttle, 711 00:28:02,014 --> 00:28:04,391 will soar like a skylark next March. 712 00:28:04,433 --> 00:28:06,018 Dean: If the shuttle program works the way 713 00:28:06,059 --> 00:28:07,520 it's been designed to work, 714 00:28:07,561 --> 00:28:10,564 it will be a technological feat rivaling America's visit 715 00:28:10,606 --> 00:28:11,773 to the moon -- 716 00:28:11,815 --> 00:28:14,652 a major moment in the history of flight. 717 00:28:14,692 --> 00:28:17,737 Covey: The space shuttle had new systems, new technology. 718 00:28:17,779 --> 00:28:19,739 The primary thing is the fly-by-wire system, 719 00:28:19,781 --> 00:28:22,576 which is you don't have pulleys and cables. 720 00:28:22,618 --> 00:28:24,537 It's all done by electronics. 721 00:28:24,578 --> 00:28:26,746 All the commands go through a computer. 722 00:28:26,788 --> 00:28:28,748 Dean: It was built as the world's first 723 00:28:28,790 --> 00:28:31,751 reusable spaceship, one that would commute to space, 724 00:28:31,793 --> 00:28:33,795 carrying scientists and satellites. 725 00:28:33,837 --> 00:28:37,757 The most important thing was the digital revolution 726 00:28:37,799 --> 00:28:40,219 of faster, more powerful computers 727 00:28:40,260 --> 00:28:42,012 with complex software. 728 00:28:42,054 --> 00:28:44,014 Downs: Computers are absolutely necessary 729 00:28:44,056 --> 00:28:46,475 to fly a spacecraft like the shuttle. 730 00:28:46,517 --> 00:28:49,769 It's the most sophisticated and most complex system 731 00:28:49,811 --> 00:28:51,771 that has been put into space yet. 732 00:28:51,813 --> 00:28:54,233 Covey: First time I saw Columbia 733 00:28:54,274 --> 00:28:56,610 and got close to it, my whole thought was, 734 00:28:56,652 --> 00:28:58,237 "Oh, my God, it's big." 735 00:28:58,278 --> 00:29:02,782 And this was gonna go 17,500 miles per hour? 736 00:29:02,824 --> 00:29:04,577 Miller: More than half a million people 737 00:29:04,618 --> 00:29:06,828 crowded the beaches around Cape Kennedy this morning 738 00:29:06,870 --> 00:29:09,789 to witness firsthand the first space shuttle launch. 739 00:29:09,831 --> 00:29:13,711 Man: T-minus 10, nine, eight, 740 00:29:13,752 --> 00:29:17,047 seven, six, five, four. 741 00:29:17,089 --> 00:29:20,050 We've gone for main engine start. 742 00:29:20,092 --> 00:29:22,052 Buzzard: We added a giant fuel tank 743 00:29:22,094 --> 00:29:24,597 to it and two solid rocket boosters 744 00:29:24,638 --> 00:29:26,640 that are the largest pop-bottle rockets 745 00:29:26,682 --> 00:29:27,849 on the planet. 746 00:29:27,891 --> 00:29:30,519 And when you light that puppy, it's going somewhere. 747 00:29:34,898 --> 00:29:37,526 Miller: The launch of America's first space shuttle, 748 00:29:37,568 --> 00:29:40,820 and the shuttle has cleared the tower. 749 00:29:40,862 --> 00:29:43,073 Columbia, Houston, you're going 40. 750 00:29:43,115 --> 00:29:45,242 Buzzard: I am in the mission control center, 751 00:29:45,284 --> 00:29:47,411 but it's only after the fact 752 00:29:47,453 --> 00:29:50,080 that you get into orbit that your mouth drops 753 00:29:50,122 --> 00:29:53,459 and you calm down and you go, "Wow! 754 00:29:53,500 --> 00:29:55,544 That's amazing!" 755 00:29:55,586 --> 00:29:59,632 Crippen: Man, this vehicle is performing like a champ, 756 00:29:59,673 --> 00:30:01,007 like all of us that have worked so long 757 00:30:01,049 --> 00:30:02,718 on her knew that she would. 758 00:30:02,760 --> 00:30:04,886 I think we've got something that's really gonna mean 759 00:30:04,928 --> 00:30:06,846 something to the country and the world. 760 00:30:06,888 --> 00:30:09,725 Waters: The astronauts have about 14 more hours in space 761 00:30:09,767 --> 00:30:14,020 before they touch down tomorrow in California's Mojave Desert. 762 00:30:14,062 --> 00:30:15,689 Hanks: We were in L.A., 763 00:30:15,731 --> 00:30:16,940 and we heard the sonic boom. 764 00:30:16,982 --> 00:30:19,735 [ Crowd exclaiming ] 765 00:30:19,777 --> 00:30:20,860 "That was it! That was it! It's coming down." 766 00:30:20,902 --> 00:30:22,237 Man: There it is. 767 00:30:22,279 --> 00:30:23,863 You're right on the glide slope, Columbia. 768 00:30:23,905 --> 00:30:26,784 Covey: Putting that all together in a technology to make it fly 769 00:30:26,825 --> 00:30:28,868 and then landing is remarkable -- 770 00:30:28,910 --> 00:30:31,121 nothing like it had ever been done. 771 00:30:31,163 --> 00:30:33,873 -Touch down. -Yeah, they're down. 772 00:30:33,915 --> 00:30:37,169 I said, "It worked. The damn thing worked." 773 00:30:38,920 --> 00:30:40,880 The day will come, according to NASA, 774 00:30:40,922 --> 00:30:42,882 that a launch will be so routine 775 00:30:42,924 --> 00:30:45,885 that the press and television won't even bother to cover it. 776 00:30:45,927 --> 00:30:47,471 Lewman: 30 weeks later, 777 00:30:47,513 --> 00:30:50,474 after Columbia had been returned to the Kennedy Space Center, 778 00:30:50,516 --> 00:30:53,352 astronauts Joe Engle and Dick Truly few Columbia 779 00:30:53,393 --> 00:30:54,978 into space again. 780 00:30:56,146 --> 00:30:59,065 Buzzard: The space shuttle was like a large truck 781 00:30:59,107 --> 00:31:02,902 that could deploy satellites, and it had robotic arm 782 00:31:02,944 --> 00:31:05,905 so that you can repair and upgrade spacecraft. 783 00:31:05,947 --> 00:31:08,367 Man: And liftoff of the orbiter Challenger 784 00:31:08,408 --> 00:31:10,536 in the sixth flight of the space shuttle. 785 00:31:10,577 --> 00:31:13,288 Brinkley: This was the birth of space travel, 786 00:31:13,330 --> 00:31:15,123 not just space missions. 787 00:31:15,165 --> 00:31:16,916 We're talking about setting a laboratory, 788 00:31:16,958 --> 00:31:19,378 almost like a university in space. 789 00:31:19,419 --> 00:31:22,715 And it started feeling like anybody could be an astronaut. 790 00:31:22,756 --> 00:31:23,965 The countdown is under way tonight 791 00:31:24,007 --> 00:31:26,176 at Cape Canaveral towards Sunday's scheduled launch 792 00:31:26,218 --> 00:31:28,011 of the shuttle, Challenger, a liftoff 793 00:31:28,053 --> 00:31:30,764 that will carry America's first teacher into space. 794 00:31:30,806 --> 00:31:32,808 McAuliffe: It still doesn't seem real 795 00:31:32,850 --> 00:31:34,184 that I'm gonna be able to go -- 796 00:31:34,226 --> 00:31:35,935 go with these guys. 797 00:31:35,977 --> 00:31:37,187 I'm excited. 798 00:31:37,229 --> 00:31:38,814 Mintier: The ice is cleared away, 799 00:31:38,856 --> 00:31:41,525 and Challenger should be going away very soon. 800 00:31:41,567 --> 00:31:43,318 Let's go down to the Kennedy Space Center 801 00:31:43,360 --> 00:31:45,362 and take a look at Challenger sitting on the pad 802 00:31:45,404 --> 00:31:47,030 as they continue the countdown. 803 00:31:47,072 --> 00:31:48,741 Hayward: The Challenger flight 804 00:31:48,782 --> 00:31:51,410 in January of '86 was the 25th flight of the space shuttle. 805 00:31:51,451 --> 00:31:53,203 But it was an especially notable one 806 00:31:53,245 --> 00:31:54,580 because hundred of thousands, 807 00:31:54,621 --> 00:31:56,415 if not millions of school kids around the country 808 00:31:56,456 --> 00:31:58,208 were tuned into the launch. 809 00:31:58,250 --> 00:31:59,835 It was the first mission 810 00:31:59,877 --> 00:32:01,961 I wasn't in the mission control center. 811 00:32:02,003 --> 00:32:04,798 I was outside, standing next to the families. 812 00:32:04,840 --> 00:32:07,967 Man: T-minus 10, nine, eight, 813 00:32:08,009 --> 00:32:09,803 seven, six... 814 00:32:09,845 --> 00:32:11,971 Crowd: ...six, five, four, 815 00:32:12,013 --> 00:32:15,975 three, two, one. 816 00:32:16,017 --> 00:32:18,854 Man: Liftoff of the 25th space shuttle mission, 817 00:32:18,896 --> 00:32:21,607 and it has cleared the tower. 818 00:32:21,648 --> 00:32:23,191 [ Cheering ] 819 00:32:25,652 --> 00:32:28,280 Roger roll, Challenger. 820 00:32:28,321 --> 00:32:29,782 Man: Good roll, flight. 821 00:32:29,823 --> 00:32:30,990 Covey: My responsibilities for that flight 822 00:32:31,032 --> 00:32:33,660 was I was a spacecraft communicator, Capcom, 823 00:32:33,702 --> 00:32:36,663 was the one actually communicating with the crew. 824 00:32:36,705 --> 00:32:39,875 Man: Engines throttling up, three engines now at 104%. 825 00:32:39,917 --> 00:32:41,251 Challenger, go with throttle up. 826 00:32:41,293 --> 00:32:44,087 Scobee: Roger that, throttle up. 827 00:32:50,051 --> 00:32:53,722 Covey: I was looking at my screen, and... 828 00:32:53,764 --> 00:32:56,475 I turned...and looked, 829 00:32:56,516 --> 00:33:00,729 and I did not understand or recognize what I saw. 830 00:33:00,771 --> 00:33:02,439 It didn't make sense to me, 831 00:33:02,481 --> 00:33:06,318 because it was this fiery mess. 832 00:33:06,359 --> 00:33:10,029 Man: Flight, do you see we've had negative contact. 833 00:33:10,071 --> 00:33:14,660 Buzzard: There was this angry red glow, 834 00:33:14,701 --> 00:33:16,745 and this wail... 835 00:33:21,667 --> 00:33:23,669 ...from the hearts of the family 836 00:33:23,710 --> 00:33:26,045 'cause they knew what I knew, 837 00:33:26,087 --> 00:33:28,924 that Challenger crew was gone. 838 00:33:40,310 --> 00:33:44,272 Pres. Reagan: Today is a day for mourning and remembering. 839 00:33:44,314 --> 00:33:47,317 The future doesn't belong to the faint-hearted, 840 00:33:47,359 --> 00:33:49,319 it belongs to the brave. 841 00:33:49,361 --> 00:33:52,656 The Challenger crew was pulling us into the future, 842 00:33:52,698 --> 00:33:55,325 and we'll continue to follow them. 843 00:33:55,367 --> 00:33:57,285 There will be more shuttle flights 844 00:33:57,327 --> 00:34:00,330 and more shuttle crews and, yes, more volunteers, 845 00:34:00,372 --> 00:34:03,750 more civilians, more teachers in space. 846 00:34:03,792 --> 00:34:05,377 Nothing ends here. 847 00:34:05,418 --> 00:34:08,672 Our hopes and our journeys continue. 848 00:34:08,714 --> 00:34:12,759 To honor our fallen, we have to find this and fix it 849 00:34:12,801 --> 00:34:14,386 and fly it again. 850 00:34:14,427 --> 00:34:16,513 Covey: Within a matter of days, 851 00:34:16,555 --> 00:34:17,973 we knew it was a solid rocket booster joint 852 00:34:18,015 --> 00:34:20,141 that had failed. 853 00:34:20,183 --> 00:34:22,310 The O-ring was a flawed design 854 00:34:22,352 --> 00:34:25,063 that had led to the loss of the Challenger. 855 00:34:26,773 --> 00:34:28,901 Hauck: During the 30 months since the Challenger accident, 856 00:34:28,942 --> 00:34:30,485 there have been hundreds of hardware changes 857 00:34:30,527 --> 00:34:33,112 to not only the solid rocket booster, 858 00:34:33,154 --> 00:34:34,113 but also to the orbiter, 859 00:34:34,155 --> 00:34:37,200 and the large liquid rocket fuel tank. 860 00:34:37,242 --> 00:34:40,119 Numerous software changes have been implemented. 861 00:34:40,161 --> 00:34:42,497 All have been tested exhaustively. 862 00:34:42,539 --> 00:34:43,999 I wanted the opportunity 863 00:34:44,041 --> 00:34:46,292 to fly on that first return flight, 864 00:34:46,334 --> 00:34:49,796 and I was fortunate being assigned to that crew. 865 00:34:49,838 --> 00:34:55,134 Man: Start -- three, two, one, zero. 866 00:34:55,176 --> 00:34:57,136 We have liftoff! Liftoff! 867 00:34:57,178 --> 00:34:59,681 Americans return to space. 868 00:35:01,641 --> 00:35:04,394 I tell you, I held my breath for two minutes, 869 00:35:04,436 --> 00:35:07,814 until the solid rocket motors came out. 870 00:35:07,856 --> 00:35:11,150 I just went [sighs] "Thank God." 871 00:35:11,192 --> 00:35:14,738 And we continued on into orbit. 872 00:35:14,780 --> 00:35:16,949 Covey: Let us remember the Challenger crew. 873 00:35:16,990 --> 00:35:19,993 We can say at long last to Dick, Mike, Judy, 874 00:35:20,035 --> 00:35:21,411 to Ron and El, 875 00:35:21,453 --> 00:35:24,414 and to Christa and Greg, dear friends, 876 00:35:24,456 --> 00:35:26,041 we have resumed the journey 877 00:35:26,083 --> 00:35:28,627 that we promised to continue for you. 878 00:35:32,213 --> 00:35:36,217 [ Electronic vocalizing ] 879 00:35:36,259 --> 00:35:40,055 Lee: This is Topo, created by Androbot in San Jose. 880 00:35:40,097 --> 00:35:42,641 Manufacturers predict that within a few years, 881 00:35:42,682 --> 00:35:45,769 robots like these will liberate us from mundane 882 00:35:45,811 --> 00:35:48,396 and time-consuming household chores. 883 00:35:48,438 --> 00:35:51,024 Bushnell: They'll guard your house. 884 00:35:51,066 --> 00:35:52,233 He will be your companion. 885 00:35:52,275 --> 00:35:55,194 He'll bring you a soft drink out of the refrigerator. 886 00:35:55,236 --> 00:35:57,072 You, under no circumstances, 887 00:35:57,114 --> 00:35:59,198 mean to tell us that this is a necessary piece 888 00:35:59,240 --> 00:36:01,409 of equipment -- this is just a fun item? 889 00:36:01,451 --> 00:36:03,202 Well, things always start out, you know, 890 00:36:03,244 --> 00:36:04,621 whether you're talking about telephones 891 00:36:04,663 --> 00:36:06,581 or whatever, they always start out as a luxury, 892 00:36:06,623 --> 00:36:08,207 and then they turn into a necessity. 893 00:36:08,249 --> 00:36:11,920 I did a robotics company that failed. 894 00:36:11,962 --> 00:36:13,379 Damn it. 895 00:36:13,421 --> 00:36:14,840 And I believed 896 00:36:14,881 --> 00:36:16,925 if you can envision it in science fiction, 897 00:36:16,967 --> 00:36:18,802 and if you can do it, of course 898 00:36:18,844 --> 00:36:20,887 we're gonna have robots running around the house. 899 00:36:20,929 --> 00:36:22,597 [ Speaks indistinctly ] 900 00:36:22,639 --> 00:36:24,307 Cheifet: Why is somebody gonna buy this thing? 901 00:36:24,349 --> 00:36:27,519 It's one of the problems with the engineering mentality. 902 00:36:27,560 --> 00:36:29,479 "We're gonna build it because we can." 903 00:36:29,521 --> 00:36:31,731 Michael: Watch out -- some items have more functions 904 00:36:31,773 --> 00:36:33,232 than you might dream -- 905 00:36:33,274 --> 00:36:37,445 like the Samsung microwave oven color TV security system. 906 00:36:37,487 --> 00:36:39,072 Originally they invented microwaves 907 00:36:39,114 --> 00:36:42,034 to get you out of the kitchen -- now you never have to leave. 908 00:36:42,075 --> 00:36:44,911 This is the first in-dash portable car 909 00:36:44,953 --> 00:36:46,329 video system. 910 00:36:46,371 --> 00:36:48,331 -For the car? -For the car, right. 911 00:36:48,373 --> 00:36:49,666 Pogue: In the big picture, 912 00:36:49,708 --> 00:36:53,252 it's really frustrating and exhilarating 913 00:36:53,294 --> 00:36:56,048 to watch the way technologies evolved. 914 00:36:56,089 --> 00:36:58,257 Tessler: The home minder has a memo pad, 915 00:36:58,299 --> 00:36:59,467 and it would beep to tell us what's going on. 916 00:36:59,509 --> 00:37:00,719 We're just gonna spend the rest of our lives 917 00:37:00,760 --> 00:37:01,887 hanging around a television set. 918 00:37:01,928 --> 00:37:02,846 Right. 919 00:37:02,888 --> 00:37:04,263 [ Laughter ] 920 00:37:04,305 --> 00:37:07,184 Pogue: Almost nobody can say we're gonna take technology 921 00:37:07,225 --> 00:37:08,476 to this point. 922 00:37:08,518 --> 00:37:09,936 It's much more chaotic. 923 00:37:09,978 --> 00:37:12,271 Things rise and bubble, 924 00:37:12,313 --> 00:37:14,900 and fall back, and great ideas pop out, 925 00:37:14,941 --> 00:37:17,694 but nobody can find a use for it, so it goes away. 926 00:37:17,736 --> 00:37:19,278 It's a confluence of developments 927 00:37:19,320 --> 00:37:21,280 that are all happening at the right time. 928 00:37:21,322 --> 00:37:22,741 Rogers: Small and portable are 929 00:37:22,782 --> 00:37:25,493 the watch words for the '90s, according to manufacturers 930 00:37:25,535 --> 00:37:27,913 showing their wares in Chicago this week. 931 00:37:27,954 --> 00:37:30,540 Sony has a new camcorder that fits into your hand 932 00:37:30,582 --> 00:37:33,668 and a combination TV/VCR that goes into your purse 933 00:37:33,710 --> 00:37:34,920 or briefcase. 934 00:37:34,961 --> 00:37:36,588 If you have one of these, 935 00:37:36,629 --> 00:37:38,548 and you have one of these, 936 00:37:38,590 --> 00:37:41,134 but you don't have one of these, 937 00:37:41,176 --> 00:37:43,302 you're missing half the fun of owning a computer. 938 00:37:43,344 --> 00:37:44,971 This is a modem, 939 00:37:45,013 --> 00:37:46,514 and with it you can turn your computer 940 00:37:46,556 --> 00:37:48,307 into a window on the world. 941 00:37:48,349 --> 00:37:50,309 I remember the first time I went online on CompuServe 942 00:37:50,351 --> 00:37:52,311 with my TRS 80 -- slow as it was, 943 00:37:52,353 --> 00:37:53,521 'cause there was no Internet. 944 00:37:53,563 --> 00:37:55,314 But it was like the first time I had SCUBA dived. 945 00:37:55,356 --> 00:37:57,316 It was, "Oh, my God, there's this whole world out there." 946 00:37:57,358 --> 00:37:58,610 You can see there's 23 people 947 00:37:58,651 --> 00:37:59,903 now with us in the lobby. 948 00:37:59,945 --> 00:38:01,696 We can type a message like, "Hi." 949 00:38:01,738 --> 00:38:03,782 It comes down at the bottom and simply press Return, 950 00:38:03,823 --> 00:38:05,700 and it'll be broadcast to everybody in that room. 951 00:38:05,742 --> 00:38:07,202 Does anybody ever say anything meaningful 952 00:38:07,244 --> 00:38:08,494 or useful in these things? 953 00:38:08,536 --> 00:38:10,538 There is a lot of just very social banter. 954 00:38:10,580 --> 00:38:13,792 It really is an area for people to just meet friends 955 00:38:13,833 --> 00:38:15,543 and talk about whatever their interests are. 956 00:38:15,585 --> 00:38:17,003 Some of which are -- -Well, we've heard 957 00:38:17,045 --> 00:38:18,379 about people falling in love and getting married online. 958 00:38:18,421 --> 00:38:19,798 Absolutely. 959 00:38:19,839 --> 00:38:21,841 I remember my very first time... 960 00:38:21,883 --> 00:38:23,509 [ Imitates modem screeching ] 961 00:38:23,551 --> 00:38:25,053 You know, the modem dialing. 962 00:38:25,095 --> 00:38:28,223 And then here was a chat room with 12 other people 963 00:38:28,265 --> 00:38:31,392 typing in real time from wherever they happened to be -- 964 00:38:31,434 --> 00:38:33,561 blew me away. 965 00:38:33,603 --> 00:38:35,147 Lewis: There's tremendous demand. 966 00:38:35,188 --> 00:38:37,149 If you look at all the online services, 967 00:38:37,190 --> 00:38:38,357 the bulletin boards, 968 00:38:38,399 --> 00:38:39,985 the user groups, the various things, 969 00:38:40,026 --> 00:38:43,362 there's literally a hyper culture that is developing. 970 00:38:43,404 --> 00:38:44,572 It's almost a cult. 971 00:38:44,614 --> 00:38:46,950 Pogue: Those early information services 972 00:38:46,992 --> 00:38:51,037 greatly multiplied the power of what a personal computer was. 973 00:38:51,079 --> 00:38:52,831 Norville: Since they joined Prodigy, 974 00:38:52,872 --> 00:38:55,000 a computer service accessed by telephone, 975 00:38:55,041 --> 00:38:57,376 the Iermans do everything from checking the weather map 976 00:38:57,418 --> 00:38:59,420 to shopping online for Christmas gifts. 977 00:38:59,462 --> 00:39:01,380 They even buy and sell stocks. 978 00:39:01,422 --> 00:39:03,883 The experts tell us all of this is just the tip 979 00:39:03,925 --> 00:39:07,095 of the iceberg of what's to come. 980 00:39:07,137 --> 00:39:09,973 Bushnell: There were all kinds of crazy ideas 981 00:39:10,015 --> 00:39:12,475 that really foreshadowed the next explosion 982 00:39:12,517 --> 00:39:14,019 of technology. 983 00:39:14,060 --> 00:39:15,854 Greenfield: A human being drives through Aspen 984 00:39:15,895 --> 00:39:17,396 by touching the TV screen. 985 00:39:17,438 --> 00:39:18,773 Is it reasonable 986 00:39:18,815 --> 00:39:22,485 to assume that our children will have such devices? 987 00:39:22,527 --> 00:39:23,903 Well, I think it's reasonable to assume 988 00:39:23,945 --> 00:39:25,822 that you'll have all these things in your home 989 00:39:25,864 --> 00:39:27,615 within a short amount of time. 990 00:39:27,657 --> 00:39:29,408 Heilemann: The thing about decades 991 00:39:29,450 --> 00:39:31,619 is that they don't often actually arrive on time, 992 00:39:31,661 --> 00:39:35,081 but when it comes to the world of technology, it really did. 993 00:39:35,123 --> 00:39:38,126 The world fundamentally changed in the 1980s, 994 00:39:38,168 --> 00:39:40,419 and the world we now live in was really born, 995 00:39:40,461 --> 00:39:42,297 in some ways. 996 00:39:42,339 --> 00:39:45,258 This was the decade in which technology in general 997 00:39:45,300 --> 00:39:49,095 made our personal lives just that much richer and easier 998 00:39:49,137 --> 00:39:51,056 than they had been before. 999 00:39:51,097 --> 00:39:52,932 At least, those of us who could figure out 1000 00:39:52,974 --> 00:39:54,642 which button to push. 1001 00:39:54,684 --> 00:39:57,645 Kay: We went from invention to innovation. 1002 00:39:57,687 --> 00:40:02,441 Innovation is taking an idea into a product. 1003 00:40:02,483 --> 00:40:05,862 These concepts of digital random access, 1004 00:40:05,904 --> 00:40:07,864 mobile, portable, 1005 00:40:07,906 --> 00:40:10,449 and cheap had started to catch on. 1006 00:40:10,491 --> 00:40:11,492 Cheifet: Different ways to run a business, 1007 00:40:11,534 --> 00:40:13,452 different ways to communicate with your friends, 1008 00:40:13,494 --> 00:40:16,455 different ways to experience virtual worlds. 1009 00:40:16,497 --> 00:40:18,958 I don't think we've ever seen a decade like that, frankly. 1010 00:40:19,000 --> 00:40:21,460 There was realization that this kind of technology 1011 00:40:21,502 --> 00:40:22,628 was going to be part of our lives. 1012 00:40:22,670 --> 00:40:25,048 It's where our work and entertainment 1013 00:40:25,090 --> 00:40:27,384 and all that is going to reside. 1014 00:40:27,425 --> 00:40:29,510 Toffler: I believe that what is happening today 1015 00:40:29,552 --> 00:40:33,181 is truly a revolution in the deepest sense of the word -- 1016 00:40:33,223 --> 00:40:35,474 that 30 or 40 years from now, 1017 00:40:35,516 --> 00:40:38,311 it's going to be hard to recognize the way we live. 1018 00:40:38,353 --> 00:40:40,688 Bushnell: Technology can make our life better. 1019 00:40:40,730 --> 00:40:44,483 And technology means that anything's possible. 1020 00:40:44,525 --> 00:40:46,152 It is a fascinating future, 1021 00:40:46,194 --> 00:40:47,528 but one which computer scientists 1022 00:40:47,570 --> 00:40:49,781 themselves are beginning to question. 1023 00:40:49,822 --> 00:40:51,950 For example, with a free flow of information, 1024 00:40:51,991 --> 00:40:54,493 can someone tap into my home computer 1025 00:40:54,535 --> 00:40:56,329 and invade my privacy? 1026 00:40:56,371 --> 00:41:00,499 Will electronic mail eventually lead to electronic junk mail? 1027 00:41:00,541 --> 00:41:02,377 Will the stores, as we know them today, 1028 00:41:02,419 --> 00:41:03,753 eventually disappear, 1029 00:41:03,795 --> 00:41:07,506 and don't many shoppers really like squeezing the tomatoes? 1030 00:41:07,548 --> 00:41:10,718 Will we wind up with a cashless, paperless society? 1031 00:41:10,760 --> 00:41:12,511 And do we really want one? 1032 00:41:12,553 --> 00:41:14,513 These are the kinds of social questions 1033 00:41:14,555 --> 00:41:18,351 which the scientists say society should answer. 81350

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