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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:01,341 --> 00:00:03,302 - NARRATOR: America's advancement 2 00:00:03,386 --> 00:00:06,973 in the last three decades is staggering. 3 00:00:07,600 --> 00:00:11,771 Railroads have replaced wagon trails to unite the nation. 4 00:00:13,023 --> 00:00:16,985 And the country's cities stand tall on steel. 5 00:00:18,072 --> 00:00:21,157 First Kerosene transformed the night. 6 00:00:22,744 --> 00:00:26,790 And now electricity is about to light homes 7 00:00:26,874 --> 00:00:28,625 from coast to coast. 8 00:00:31,755 --> 00:00:34,299 Only John D. Rockefeller isn't about to let 9 00:00:34,383 --> 00:00:37,845 J.P. Morgan and Thomas Edison put him out of business. 10 00:00:39,223 --> 00:00:41,767 He's determined to keep kerosene 11 00:00:41,851 --> 00:00:43,978 the leader in the light game. 12 00:00:46,816 --> 00:00:49,318 He begins a campaign to stop electricity 13 00:00:49,402 --> 00:00:51,655 before it gains traction... 14 00:00:51,739 --> 00:00:54,492 ...though he may underestimate the draw 15 00:00:54,576 --> 00:00:56,744 of this magical new power. 16 00:01:02,628 --> 00:01:05,589 J.P. Morgan has more to worry about than Rockefeller. 17 00:01:07,092 --> 00:01:09,511 Morgan's father always told him to avoid 18 00:01:09,595 --> 00:01:11,388 competition at all costs. 19 00:01:12,891 --> 00:01:15,726 And now he and Thomas Edison are locked 20 00:01:15,811 --> 00:01:17,855 in a heated battle over what will become 21 00:01:17,939 --> 00:01:20,233 the dominant form of electricity. 22 00:01:22,862 --> 00:01:26,699 - (Blues Saraceno playing "Save My Soul") 23 00:01:36,921 --> 00:01:39,382 ♪ When I got to Memphis ♪ 24 00:01:40,217 --> 00:01:42,595 ♪ I put my old baby down ♪ 25 00:01:42,929 --> 00:01:46,600 ♪ He said I can't take you to Heaven ♪ 26 00:01:47,935 --> 00:01:50,146 ♪ I can't save your soul ♪ 27 00:01:51,315 --> 00:01:53,901 ♪ I can't promise forever ♪ 28 00:01:53,985 --> 00:01:55,194 ♪ Whoo ♪ 29 00:01:55,945 --> 00:01:58,990 ♪ With my heart in your hands ♪ 30 00:01:59,951 --> 00:02:04,164 ♪ I can't feel, fell my soul ♪ 31 00:02:07,711 --> 00:02:10,588 - JILL JONNES: Edison became very happy to help 32 00:02:10,672 --> 00:02:14,636 develop an electric chair, as long as that electric 33 00:02:14,720 --> 00:02:19,266 chair used Westinghouse alternating current generators. 34 00:02:20,185 --> 00:02:22,979 - NARRATOR: Edison devotes his lab's attention to the 35 00:02:23,064 --> 00:02:26,484 development of the world's first electric chair. 36 00:02:29,739 --> 00:02:31,698 It's the perfect opportunity to prove 37 00:02:31,783 --> 00:02:34,452 that Tesla's AC is dangerous... 38 00:02:36,080 --> 00:02:37,164 ...even deadly. 39 00:02:43,589 --> 00:02:45,466 The prison invites the press to witness 40 00:02:45,550 --> 00:02:48,804 the most sensational demonstration imaginable. 41 00:02:50,139 --> 00:02:53,142 The world's first human execution... 42 00:02:53,227 --> 00:02:54,519 ...by electricity. 43 00:03:30,399 --> 00:03:31,275 - Is it ready? 44 00:03:31,359 --> 00:03:32,276 - Yes. 45 00:03:34,780 --> 00:03:36,406 - Goodbye, William. 46 00:04:00,730 --> 00:04:01,897 - He's dead. 47 00:04:04,360 --> 00:04:06,402 - PRISON OFFICIAL: He's bleeding. 48 00:04:06,487 --> 00:04:08,072 - He's breathing. 49 00:04:24,635 --> 00:04:26,095 - I'm gonna be sick. 50 00:04:32,895 --> 00:04:35,231 - JILL JONNES: They then essentially 51 00:04:35,315 --> 00:04:36,983 roasted this man alive. 52 00:04:38,027 --> 00:04:39,820 It was a botched execution. 53 00:04:42,074 --> 00:04:46,036 - NARRATOR: The gruesome act backfires on Edison. 54 00:04:46,121 --> 00:04:49,582 The public doesn't connect A.C. to Tesla. 55 00:04:51,043 --> 00:04:53,379 All they remember is that electricity 56 00:04:53,463 --> 00:04:55,173 was used to kill a man. 57 00:04:56,092 --> 00:04:58,427 And that Edison was behind it. 58 00:05:08,315 --> 00:05:11,861 The damage to his reputation is massive. 59 00:05:13,113 --> 00:05:16,658 And J.P. Morgan endures an even worse fate. 60 00:05:19,788 --> 00:05:21,498 - Now I have to read in the newspaper 61 00:05:21,583 --> 00:05:24,001 my son is funding Edison. 62 00:05:24,085 --> 00:05:25,753 A latter-day Frankenstein. 63 00:05:34,098 --> 00:05:35,391 - He didn't pull the switch. 64 00:05:35,476 --> 00:05:37,727 - Let me make a few points clear to you. 65 00:05:37,811 --> 00:05:39,396 I do not want the House of Morgan 66 00:05:39,481 --> 00:05:41,356 associated with electricity. 67 00:05:41,441 --> 00:05:43,359 Or any of the devil's works. 68 00:05:45,029 --> 00:05:47,740 I have spent my life making a name 69 00:05:47,824 --> 00:05:49,617 and I am not about to let you destroy it. 70 00:05:49,702 --> 00:05:51,369 - I have a chance to build here-- 71 00:05:51,454 --> 00:05:52,454 - Pierpont! 72 00:05:54,750 --> 00:05:55,750 It's over. 73 00:06:02,885 --> 00:06:05,554 I set sail for Monaco tomorrow. 74 00:06:05,639 --> 00:06:08,058 While I'm away, see to it you sell 75 00:06:08,142 --> 00:06:11,854 whatever stakes you have in these Edison companies. 76 00:06:17,320 --> 00:06:20,073 - NARRATOR: Morgan set out to become 77 00:06:20,157 --> 00:06:23,536 a legendary innovator in his own right. 78 00:06:24,162 --> 00:06:27,791 But now his dream has come crashing down. 79 00:06:30,420 --> 00:06:34,466 Edison has played directly into John Rockefeller's hands. 80 00:06:35,009 --> 00:06:39,347 Demonstrating electricity to be dangerous and deadly. 81 00:06:42,394 --> 00:06:45,272 Morgan knows that pulling his funds from Edison 82 00:06:45,356 --> 00:06:47,983 would completely destroy the electric industry. 83 00:06:48,986 --> 00:06:52,698 And leave Rockefeller at the top of the light game. 84 00:06:56,370 --> 00:06:58,830 But despite his father's objections... 85 00:06:58,914 --> 00:07:03,336 ...Morgan is still convinced that electricity is the future. 86 00:07:05,381 --> 00:07:10,387 And soon, news of a new project reignites his ambitions. 87 00:07:12,015 --> 00:07:16,728 A project that will remove the stain of Edison's experiments... 88 00:07:16,812 --> 00:07:20,774 ...and restore the public's trust in the electric industry. 89 00:07:22,194 --> 00:07:25,364 Electricity is about to go national. 90 00:07:30,371 --> 00:07:33,333 A company at Niagara Falls has begun work 91 00:07:33,417 --> 00:07:36,003 on one of the most ambitious construction projects 92 00:07:36,087 --> 00:07:37,296 ever undertaken. 93 00:07:43,680 --> 00:07:47,017 The world's largest power plant is being built. 94 00:07:48,936 --> 00:07:52,649 And 1 ,300 men are digging a massive tunnel 95 00:07:53,943 --> 00:07:55,944 2.5 miles into bedrock. 96 00:07:59,867 --> 00:08:02,745 Once complete, the raw power of the falls 97 00:08:02,829 --> 00:08:07,334 will generate a mind boggling 120,000 horse power. 98 00:08:10,047 --> 00:08:12,466 More than all the electricity being produced 99 00:08:12,550 --> 00:08:14,134 throughout the country... 100 00:08:14,219 --> 00:08:15,177 ...combined. 101 00:08:15,805 --> 00:08:19,392 - MAURY KLEIN: Niagara is a watershed in the history 102 00:08:19,476 --> 00:08:21,143 of the electric industry. 103 00:08:21,603 --> 00:08:24,564 It shows that it is not only feasible 104 00:08:24,649 --> 00:08:28,194 but practical to transmit electricity over distance. 105 00:08:29,446 --> 00:08:31,907 - NARRATOR: The Niagara power station will be capable 106 00:08:31,991 --> 00:08:34,411 of generating enough electricity to light 107 00:08:34,495 --> 00:08:36,287 the entire Northeast. 108 00:08:36,789 --> 00:08:40,000 - JILL JONNES: To take such a incredibly famous place 109 00:08:40,085 --> 00:08:43,880 that's got this extraordinary water power 110 00:08:43,965 --> 00:08:48,762 and harness it to electricity was going to make 111 00:08:48,847 --> 00:08:51,515 the case to the world that this was something 112 00:08:51,599 --> 00:08:52,934 you could do everywhere. 113 00:08:53,018 --> 00:08:56,105 - NARRATOR: But the Niagara Power Company 114 00:08:56,189 --> 00:08:59,108 hasn't yet decided who will power the generators... 115 00:09:00,486 --> 00:09:04,407 ...Morgan and Edison's D.C. Or Tesla's A.C. 116 00:09:11,250 --> 00:09:13,835 The world's biggest power station would be 117 00:09:13,919 --> 00:09:15,671 a huge game changer. 118 00:09:16,381 --> 00:09:18,884 J.P. Morgan knows it's his opportunity 119 00:09:18,968 --> 00:09:21,679 to create the empire he's always wanted. 120 00:09:22,222 --> 00:09:24,265 But he also knows that getting the contract 121 00:09:24,349 --> 00:09:28,479 to power Niagara would require a massive investment. 122 00:09:28,564 --> 00:09:30,982 One his father would never allow. 123 00:09:34,196 --> 00:09:37,199 Morgan agonizes over his next move... 124 00:09:38,826 --> 00:09:40,787 ...until tragedy strikes. 125 00:09:41,413 --> 00:09:42,455 - Sir. 126 00:09:52,677 --> 00:09:54,805 - NARRATOR: His father has been 127 00:09:54,889 --> 00:09:56,932 in a horrible carriage crash. 128 00:10:02,482 --> 00:10:05,610 Junius Morgan dies as a result of his injuries. 129 00:10:08,197 --> 00:10:12,702 J.P. is now left in charge of the House of Morgan. 130 00:10:25,302 --> 00:10:28,097 The empire includes a vast portfolio of businesses 131 00:10:28,181 --> 00:10:33,186 invested in railroads, real estate, shipping, 132 00:10:33,271 --> 00:10:34,730 manufacturing... 133 00:10:38,987 --> 00:10:40,445 ...and electricity. 134 00:10:43,158 --> 00:10:47,121 With his father gone, nothing is holding Morgan back. 135 00:10:48,123 --> 00:10:49,916 - JENNIFER TONKOVICH: When Junius died it 136 00:10:50,001 --> 00:10:52,837 was truly a devastating moment for Morgan. 137 00:10:53,338 --> 00:10:56,592 But also it ended up being a bit of a relief, 138 00:10:56,676 --> 00:11:01,139 because after his father's death he really came into his own. 139 00:11:01,223 --> 00:11:03,726 The freedom really helped him realize 140 00:11:03,810 --> 00:11:05,853 the full potential in some ways. 141 00:11:08,608 --> 00:11:13,362 - NARRATOR: Morgan's net worth more than quadruples. 142 00:11:14,908 --> 00:11:18,536 And instantly he has hundreds of millions of dollars. 143 00:11:21,540 --> 00:11:23,626 Money he plans on using 144 00:11:25,588 --> 00:11:28,048 to win the Niagara contract. 145 00:11:43,486 --> 00:11:47,156 - The best time to buy is when there's blood on the streets. 146 00:11:48,116 --> 00:11:50,409 - I'm not sure I follow you. 147 00:11:51,454 --> 00:11:54,707 - It's advice Lloyd Rothschild gave my father. 148 00:11:55,501 --> 00:11:57,210 It's advice he never took. 149 00:11:58,463 --> 00:12:01,131 I'm increasing my investment to $4 million. 150 00:12:01,216 --> 00:12:03,051 I'll give you an extra million dollars in cash 151 00:12:03,135 --> 00:12:05,011 to pursue other projects. 152 00:12:05,764 --> 00:12:07,556 - That shouldn't be a problem. 153 00:12:07,641 --> 00:12:13,231 - Good. The Niagara Falls Power Company is inviting bids 154 00:12:13,315 --> 00:12:16,402 for the new Niagara Falls central power station. 155 00:12:16,486 --> 00:12:18,821 They haven't yet decided if they want to go 156 00:12:18,905 --> 00:12:20,281 with A.C or D.C. 157 00:12:21,075 --> 00:12:23,744 I want you to prepare a bid, Edison. 158 00:12:23,829 --> 00:12:25,579 This is now a race. 159 00:12:27,834 --> 00:12:29,126 You better win. 160 00:12:38,681 --> 00:12:43,394 - RICHARD PARSONS: Timing is everything in business. 161 00:12:43,478 --> 00:12:45,814 Everybody wants to be the first mover. 162 00:12:45,898 --> 00:12:48,442 Everybody wants to be on the bleeding edge, 163 00:12:48,526 --> 00:12:49,694 or the cutting edge. 164 00:12:49,778 --> 00:12:51,779 You have to be on the pulse of the moment. 165 00:12:51,864 --> 00:12:54,575 Timing in business is just like timing in life. 166 00:12:54,659 --> 00:12:57,996 It is perhaps as important as any other single factor. 167 00:13:02,794 --> 00:13:06,298 - NARRATOR: Construction of the Niagara Power Station 168 00:13:06,382 --> 00:13:08,760 is continuing at a blistering pace. 169 00:13:09,762 --> 00:13:11,513 (explosions) 170 00:13:11,598 --> 00:13:13,724 Workmen are almost finished 171 00:13:13,808 --> 00:13:16,436 with a 2.5-mile-long tunnel. 172 00:13:17,480 --> 00:13:21,233 And it won't be long until water shoots through it... 173 00:13:21,318 --> 00:13:24,029 ...powering turbines the size of houses. 174 00:13:29,370 --> 00:13:31,038 Those turbines will generate enough 175 00:13:31,122 --> 00:13:34,584 electricity to light up the entire northeast. 176 00:13:38,924 --> 00:13:41,510 Morgan knows that to win the contract, 177 00:13:41,594 --> 00:13:44,430 he'll need to eliminate the competition. 178 00:13:49,187 --> 00:13:52,107 Tesla and Westinghouse are making headway 179 00:13:52,608 --> 00:13:54,234 with alternating current. 180 00:13:57,948 --> 00:14:01,118 But after their company's rapid expansion, 181 00:14:01,202 --> 00:14:04,038 Westinghouse is drowning in debt. 182 00:14:04,123 --> 00:14:07,126 And his business is struggling to stay afloat. 183 00:14:09,129 --> 00:14:12,298 J.P. Morgan sees an opportunity to take advantage 184 00:14:12,383 --> 00:14:14,009 of his vulnerability. 185 00:14:14,094 --> 00:14:15,594 - (crowd yelling) 186 00:14:23,647 --> 00:14:24,940 - JILL JONNES: J.P. Morgan 187 00:14:25,024 --> 00:14:28,528 was a huge power on the stock market 188 00:14:28,612 --> 00:14:31,197 when it was not at all regulated. 189 00:14:31,283 --> 00:14:33,951 In the case of George Westinghouse, 190 00:14:34,035 --> 00:14:37,330 his company on a number of occasions, 191 00:14:37,415 --> 00:14:42,128 was assaulted on the stock market by Morgan entities. 192 00:14:45,300 --> 00:14:47,760 - NARRATOR: Morgan capitalizes on a downturn 193 00:14:47,845 --> 00:14:49,220 in the economy. 194 00:14:50,432 --> 00:14:53,685 ...launching a smear campaign designed 195 00:14:53,769 --> 00:14:57,815 to trigger a sell-off of Westinghouse stock. 196 00:14:58,901 --> 00:15:00,611 - JOURNALISTS: Mr. Morgan! 197 00:15:00,695 --> 00:15:01,778 Mr. Morgan! 198 00:15:01,863 --> 00:15:03,447 - What is to be done about the panic? 199 00:15:03,531 --> 00:15:04,741 - There's no need to panic. 200 00:15:04,825 --> 00:15:06,951 - Mr. Morgan, are we on the verge of a depression? 201 00:15:07,036 --> 00:15:08,287 - Not if we act wisely. 202 00:15:08,371 --> 00:15:11,708 - Now how many more companies will go bust, Mr. Morgan? 203 00:15:14,253 --> 00:15:15,546 - The only companies at risk 204 00:15:15,631 --> 00:15:19,593 are those fast expanding capital intensive, 205 00:15:19,677 --> 00:15:21,011 debt-ridden ventures. 206 00:15:24,975 --> 00:15:26,227 Thank you, gentlemen. 207 00:15:26,311 --> 00:15:27,937 - Mr. Morgan! Mr. Morgan! 208 00:15:30,900 --> 00:15:33,277 - NARRATOR: Morgan's remarks are subtle. 209 00:15:33,362 --> 00:15:36,030 But his influence on Wall Street is so great, 210 00:15:36,114 --> 00:15:37,991 their effect is devastating. 211 00:15:39,410 --> 00:15:42,288 Over the next few weeks, investors sell off 212 00:15:42,373 --> 00:15:45,334 Westinghouse's stock, sending the company 213 00:15:45,418 --> 00:15:46,794 into a tailspin. 214 00:15:47,254 --> 00:15:50,215 Within days, it's almost bankrupt. 215 00:15:51,008 --> 00:15:52,426 - DONNY DEUTSCH: You get successful at something 216 00:15:52,511 --> 00:15:54,553 and all of a sudden you make a lot of money 217 00:15:54,638 --> 00:15:56,515 and the world says you're successful. 218 00:15:56,599 --> 00:15:57,808 There's no margin for failure anymore. 219 00:15:57,892 --> 00:15:59,894 There's only degrees of success. 220 00:16:00,271 --> 00:16:02,438 NARRATOR: With Westinghouse driven into debt, 221 00:16:02,524 --> 00:16:04,358 Morgan is convinced there's no longer 222 00:16:04,442 --> 00:16:07,696 any competition to win the contract for Niagara. 223 00:16:12,911 --> 00:16:15,372 Unable to raise additional funds, 224 00:16:15,456 --> 00:16:18,251 Westinghouse is ready to admit defeat. 225 00:16:19,378 --> 00:16:22,548 - Tesla, the reason I'm here is to tell you 226 00:16:22,632 --> 00:16:25,593 my company is on the verge of bankruptcy. 227 00:16:26,220 --> 00:16:27,887 - You have my A.C. motor designs, 228 00:16:29,516 --> 00:16:30,766 - It's the opposite. 229 00:16:30,851 --> 00:16:32,394 Nobody will lend me money 230 00:16:32,478 --> 00:16:35,063 because of your royalty deal on your patents. 231 00:16:37,818 --> 00:16:40,154 - The benefits that will come to civilization 232 00:16:40,238 --> 00:16:41,822 from my polyphase system 233 00:16:41,906 --> 00:16:44,242 will mean more to me than money involved. 234 00:16:44,327 --> 00:16:48,331 Mr. Westinghouse, you will save your company 235 00:16:48,415 --> 00:16:50,083 to develop my invention. 236 00:16:56,008 --> 00:17:00,137 This is my contract, and I will tear it to pieces, 237 00:17:00,221 --> 00:17:02,515 and you will no longer have any troubles 238 00:17:02,600 --> 00:17:04,142 from my royalties. 239 00:17:12,988 --> 00:17:14,447 - Thank you, Nikola. 240 00:17:14,531 --> 00:17:17,785 NARRATOR: Tesla gives Westinghouse control of A.C. 241 00:17:17,869 --> 00:17:21,081 and forgoes all claim to his patents. 242 00:17:21,874 --> 00:17:24,251 Investments soon pour in. 243 00:17:24,586 --> 00:17:27,839 And Westinghouse Electric is viable again. 244 00:17:30,219 --> 00:17:32,428 Westinghouse knows that to beat Morgan, 245 00:17:32,513 --> 00:17:34,390 he needs a bold move. 246 00:17:38,062 --> 00:17:41,565 And soon, he has the perfect opportunity. 247 00:17:42,234 --> 00:17:43,984 Chicago is about to host 248 00:17:44,069 --> 00:17:46,655 one of the globe's landmark events-- 249 00:17:46,739 --> 00:17:48,324 the World's Fair. 250 00:17:51,537 --> 00:17:54,206 Organizers want it to be the most stunning display 251 00:17:54,290 --> 00:17:56,167 of technology ever seen. 252 00:17:58,879 --> 00:18:03,385 They decide to light the entire event using electricity. 253 00:18:04,345 --> 00:18:06,179 - JILL JONNES: The managers and the creators 254 00:18:06,264 --> 00:18:10,059 of the Chicago World's Fair of 1893 want to have 255 00:18:10,145 --> 00:18:12,187 an entirely electric city. 256 00:18:12,272 --> 00:18:14,441 They want to be cutting edge. 257 00:18:14,984 --> 00:18:17,068 They invite companies to bid 258 00:18:17,153 --> 00:18:19,864 on this contract to electrify the fair. 259 00:18:19,948 --> 00:18:22,075 - NARRATOR: Morgan assumes that he and Edison 260 00:18:22,160 --> 00:18:24,745 are a lock to light the fair. 261 00:18:25,456 --> 00:18:27,915 But Westinghouse has other plans. 262 00:18:30,128 --> 00:18:32,881 He drastically underbids the project... 263 00:18:32,965 --> 00:18:35,008 ...claiming the can light the fair for less 264 00:18:35,092 --> 00:18:38,345 than a quarter of what Morgan and Edison have bid. 265 00:18:40,016 --> 00:18:42,309 The bold move secures the contract, 266 00:18:43,437 --> 00:18:46,230 and Westinghouse and Tesla immediately get to work 267 00:18:46,315 --> 00:18:47,858 wiring the fairgrounds. 268 00:18:51,322 --> 00:18:53,740 And finally, on opening night, 269 00:18:53,824 --> 00:18:56,535 with the eyes of the world on Chicago, 270 00:18:56,620 --> 00:18:58,413 they flip the switch. 271 00:19:01,000 --> 00:19:05,631 And instantly, over 200,000 light bulbs come to life. 272 00:19:12,014 --> 00:19:15,017 - JILL JONNES: 27 million people came to this Fair 273 00:19:15,101 --> 00:19:17,729 and saw an electrified world. 274 00:19:18,356 --> 00:19:20,942 And that had a huge, huge impact 275 00:19:21,026 --> 00:19:22,902 on spreading this technology. 276 00:19:22,986 --> 00:19:26,950 People realized there was a whole electrical future coming. 277 00:19:27,034 --> 00:19:28,201 - NARRATOR: It's a display 278 00:19:28,285 --> 00:19:30,621 unlike any the world has ever seen. 279 00:19:30,705 --> 00:19:33,415 And it's all powered using George Westinghouse 280 00:19:33,500 --> 00:19:36,962 and Nikola Tesla's alternating current electricity. 281 00:19:38,048 --> 00:19:40,591 The fair forever demonstrates the safety 282 00:19:40,676 --> 00:19:42,511 and viability of A.C. 283 00:19:47,851 --> 00:19:50,646 Westinghouse and Tesla's incredible display 284 00:19:50,730 --> 00:19:52,941 has another consequence. 285 00:19:53,776 --> 00:19:56,654 A decision is made on who will power 286 00:19:56,738 --> 00:19:58,573 the Niagara Falls station. 287 00:20:01,911 --> 00:20:03,621 Two letters go out... 288 00:20:07,586 --> 00:20:10,922 ...but only one man can win the contract. 289 00:20:18,933 --> 00:20:21,644 America is now the most technologically advanced 290 00:20:21,729 --> 00:20:23,396 nation on the planet. 291 00:20:24,523 --> 00:20:29,237 Trains, oil, and steel have built the country, 292 00:20:30,656 --> 00:20:33,951 and the newest sensation, is electric light. 293 00:20:35,746 --> 00:20:38,415 Showcased at the Chicago World's Fair, 294 00:20:38,499 --> 00:20:41,085 electricity is about to go national. 295 00:20:43,381 --> 00:20:45,257 But a battle has broken out. 296 00:20:45,967 --> 00:20:47,218 Pitting J.P. Morgan 297 00:20:47,303 --> 00:20:50,263 and Thomas Edison against George Westinghouse 298 00:20:50,348 --> 00:20:51,766 and Nikola Tesla. 299 00:20:52,476 --> 00:20:56,438 In a fight for control of the world's largest power plant... 300 00:20:57,690 --> 00:20:59,400 ...at Niagara Falls. 301 00:21:00,653 --> 00:21:02,571 - STEVE CASE: If you're really trying 302 00:21:02,656 --> 00:21:04,907 to not just to create a company, but to create a new industry 303 00:21:04,991 --> 00:21:06,576 and change the world in a fundamental way, 304 00:21:06,661 --> 00:21:09,080 you really need to believe in the idea and stick 305 00:21:09,164 --> 00:21:10,831 with it through thick and thin 306 00:21:10,916 --> 00:21:13,293 because it's going to be a tough road. 307 00:21:14,212 --> 00:21:15,837 - NARRATOR: J.P. Morgan has invested 308 00:21:15,922 --> 00:21:18,299 millions into the electric industry... 309 00:21:20,470 --> 00:21:22,763 ...hoping to replace John D. Rockefeller 310 00:21:22,847 --> 00:21:25,058 as the man lighting America... 311 00:21:27,521 --> 00:21:29,980 ...and the Niagara Power Plant could give him 312 00:21:30,065 --> 00:21:33,402 control over the future of electricity. 313 00:21:35,406 --> 00:21:38,033 - JILL JONNES: Whoever wins this contract 314 00:21:38,118 --> 00:21:42,789 is going to be the preeminent electrical company-- 315 00:21:44,792 --> 00:21:47,837 not just in America, but the world. 316 00:21:58,143 --> 00:22:02,313 - NARRATOR: The plant at Niagara Falls reaches a decision. 317 00:22:02,398 --> 00:22:04,567 And two letters go out. 318 00:22:15,999 --> 00:22:18,460 But there can only be one winner. 319 00:22:26,888 --> 00:22:28,597 In a shocking twist... 320 00:22:31,935 --> 00:22:34,229 ...George Westinghouse wins the contract 321 00:22:34,314 --> 00:22:36,106 for the power station. 322 00:22:36,859 --> 00:22:38,318 - JACK WELCH: You always want to be 323 00:22:38,402 --> 00:22:40,112 in the winning locker room. 324 00:22:41,740 --> 00:22:43,407 You don't want to be in the loser's locker room, 325 00:22:43,492 --> 00:22:45,452 with a towel around your head. 326 00:23:01,848 --> 00:23:05,143 - NARRATOR: J.P. Morgan has been badly defeated. 327 00:23:05,228 --> 00:23:07,104 His dream of building an industry 328 00:23:07,189 --> 00:23:09,566 from the ground up is over. 329 00:23:09,651 --> 00:23:12,569 His attempt to make his own name... 330 00:23:12,654 --> 00:23:13,655 ...ruined. 331 00:23:15,074 --> 00:23:18,285 - JUNIUS: This is the stuff of carnivals and fairs. 332 00:23:18,370 --> 00:23:20,872 And you've been played for a fool. 333 00:23:22,208 --> 00:23:23,708 - NARRATOR: He realizes his father 334 00:23:23,793 --> 00:23:25,962 may have been right all along. 335 00:23:28,049 --> 00:23:30,634 But never willing to admit defeat... 336 00:23:30,718 --> 00:23:35,724 ...J.P. Morgan sees a way to turn failure into opportunity. 337 00:23:37,978 --> 00:23:38,854 - DONALD TRUMP: J.P. Morgan 338 00:23:38,938 --> 00:23:41,106 made a mistake backing Thomas Edison. 339 00:23:41,190 --> 00:23:43,651 I mean, they all make mistakes. 340 00:23:43,735 --> 00:23:46,154 And I always say that you have to guard 341 00:23:46,239 --> 00:23:47,823 against the downside. 342 00:23:48,157 --> 00:23:51,160 Because it can be the greatest deal you've ever seen, 343 00:23:51,245 --> 00:23:54,331 and there is a chance that that deal won't work out. 344 00:23:54,416 --> 00:23:56,375 Don't let a deal like that take you down 345 00:23:56,459 --> 00:23:58,044 if it doesn't work. 346 00:23:58,838 --> 00:24:01,507 - NARRATOR: Morgan is determined to gain control 347 00:24:01,592 --> 00:24:03,426 of the electric industry. 348 00:24:04,888 --> 00:24:08,016 And he's going to do it the Morgan way. 349 00:24:08,684 --> 00:24:11,729 - JILL JONNES: If you were on his bad side, 350 00:24:11,813 --> 00:24:13,898 or he coveted your company, 351 00:24:15,276 --> 00:24:18,613 or the technology that your company had, 352 00:24:19,031 --> 00:24:22,074 you did not want to be in that position. 353 00:24:24,954 --> 00:24:28,416 - NARRATOR: Morgan returns to the lessons of his father. 354 00:24:28,500 --> 00:24:32,713 He's going to intimidate the competition into submission. 355 00:24:33,174 --> 00:24:36,343 He starts his attack by going after Westinghouse, 356 00:24:36,427 --> 00:24:38,179 and everything he owns... 357 00:24:38,263 --> 00:24:41,934 ...including Tesla's A.C. electricity patents. 358 00:24:45,648 --> 00:24:48,651 - MORGAN: Congratulations, Westinghouse. 359 00:24:48,735 --> 00:24:51,905 I hear you won the Niagara Falls contract. 360 00:24:53,074 --> 00:24:55,701 I'll be taking you to court for patent 361 00:24:55,786 --> 00:24:58,120 infringement over A.C. designs. 362 00:24:59,040 --> 00:25:00,624 - Why would you start a legal case 363 00:25:00,708 --> 00:25:03,503 that will cost millions-- a case that you will lose? 364 00:25:03,587 --> 00:25:04,837 - Because you don't have the resources 365 00:25:04,922 --> 00:25:08,050 to fight such a case-- and you'll go under. 366 00:25:10,513 --> 00:25:12,097 - What is it you want? 367 00:25:14,518 --> 00:25:16,895 - You know the answer to that. 368 00:25:18,648 --> 00:25:19,982 - (applause) 369 00:25:21,193 --> 00:25:23,486 - My first demonstration 370 00:25:23,570 --> 00:25:25,781 is for those amongst you who fear... 371 00:25:26,908 --> 00:25:29,452 - NARRATOR: Westinghouse has no choice but to give in 372 00:25:29,537 --> 00:25:31,162 to Morgan's demands. 373 00:25:31,455 --> 00:25:33,624 Knowing that the cost of a lawsuit will put him 374 00:25:33,709 --> 00:25:37,504 out of business, he's forced to sign over the patents 375 00:25:37,588 --> 00:25:39,799 for Tesla's A.C. electricity. 376 00:25:41,677 --> 00:25:44,638 But Morgan doesn't stop with Westinghouse. 377 00:25:46,183 --> 00:25:49,019 With the loss of the Niagara contract, 378 00:25:49,103 --> 00:25:53,483 the company Morgan started with Thomas Edison is broken. 379 00:25:55,361 --> 00:25:59,365 And Edison's D.C. electricity looks like a failure. 380 00:26:00,910 --> 00:26:03,370 - MAURY KLEIN: Thomas Edison is probably 381 00:26:03,455 --> 00:26:07,333 the most brilliant inventor America every had. 382 00:26:07,418 --> 00:26:11,088 And like many brilliant men he was capable 383 00:26:11,173 --> 00:26:13,884 of spectacularly wrong choices. 384 00:26:15,637 --> 00:26:18,473 - NARRATOR: As far as Morgan's concerned, 385 00:26:18,557 --> 00:26:21,643 there's only one way to fix Edison Electric. 386 00:26:22,938 --> 00:26:25,482 He's going to streamline the company. 387 00:26:26,651 --> 00:26:30,489 And his first step is to eliminate Thomas Edison. 388 00:26:34,286 --> 00:26:38,582 Morgan buys up additional shares of Edison Electric stock... 389 00:26:39,626 --> 00:26:42,712 ...until he has complete control of the company. 390 00:26:50,306 --> 00:26:53,851 - It's a device that shows moving pictures. 391 00:26:55,270 --> 00:26:57,773 We'll put the Niagara business behind us, 392 00:26:57,857 --> 00:26:59,692 and Edison General Electric will move forward 393 00:26:59,777 --> 00:27:01,236 to greater things. 394 00:27:01,695 --> 00:27:03,906 - The name of the company has been changed-- 395 00:27:03,990 --> 00:27:05,407 to General Electric. 396 00:27:05,492 --> 00:27:07,452 - But it's my company. 397 00:27:07,995 --> 00:27:09,496 Surely I have a say. 398 00:27:09,580 --> 00:27:13,501 - Not anymore--you no longer have a majority stake. 399 00:27:23,014 --> 00:27:26,268 NARRATOR: Morgan's new electric company-- 400 00:27:26,352 --> 00:27:29,230 general electric--is instantly one of the most powerful 401 00:27:29,314 --> 00:27:31,107 corporations on earth... 402 00:27:31,191 --> 00:27:34,987 ...valued at $50 million, or the modern equivalent 403 00:27:35,071 --> 00:27:36,823 of over one billion. 404 00:27:39,452 --> 00:27:41,328 With Edison out of the way, 405 00:27:41,413 --> 00:27:45,167 Morgan converts the company to A.C. electricity. 406 00:27:45,793 --> 00:27:48,838 The standard that's still used today. 407 00:27:48,922 --> 00:27:50,632 - STEVE CASE: With General Electric, 408 00:27:50,717 --> 00:27:54,637 you could tell they were building a big company 409 00:27:54,722 --> 00:27:58,058 and something that was really going to change the world. 410 00:27:58,393 --> 00:28:00,686 They were really trying to position 411 00:28:00,770 --> 00:28:03,273 it in the marketplace as a significant, 412 00:28:03,357 --> 00:28:05,359 lasting company. 413 00:28:10,450 --> 00:28:13,286 NARRATOR: General Electric will go on to become 414 00:28:13,370 --> 00:28:16,332 one of America's biggest corporations. 415 00:28:16,791 --> 00:28:19,794 - DONNY DEUTSCH: The players change, the stakes change, 416 00:28:22,089 --> 00:28:24,717 but the essence of the game stays the same. 417 00:28:26,971 --> 00:28:29,848 Whether it's understanding who it is that you have 418 00:28:29,933 --> 00:28:33,353 to kind of massage, who it is you gotta knock on the head, 419 00:28:33,437 --> 00:28:36,523 who it is you have to buy off to do this. 420 00:28:39,654 --> 00:28:40,904 That's the game. 421 00:28:42,324 --> 00:28:45,160 - NARRATOR: With the creation of G.E. 422 00:28:45,245 --> 00:28:48,330 J.P. Morgan has consolidated the electric industry. 423 00:28:50,501 --> 00:28:53,170 Just like he did with the railroads. 424 00:28:55,715 --> 00:28:57,217 And Wall Street. 425 00:29:00,681 --> 00:29:03,016 It's a move he learned from his father. 426 00:29:03,101 --> 00:29:05,769 A move J.P. Morgan has now made his own. 427 00:29:08,232 --> 00:29:10,275 - STEVE WYNN: There's always a reason 428 00:29:10,360 --> 00:29:13,904 why you can't do something, but if deep inside you 429 00:29:13,990 --> 00:29:18,160 it's what you want very badly, you take chances, 430 00:29:19,204 --> 00:29:23,458 you measure opportunity and get where you want to go. 431 00:29:29,050 --> 00:29:32,512 - NARRATOR: J.P. Morgan joins Rockefeller and Carnegie 432 00:29:32,596 --> 00:29:35,515 as one of the most powerful men in the country. 433 00:29:39,479 --> 00:29:42,107 But Morgan's rapid rise to the top 434 00:29:42,191 --> 00:29:44,360 makes him hungrier than ever. 435 00:29:48,241 --> 00:29:50,409 And as his power grows... 436 00:29:50,494 --> 00:29:53,330 ...his rivals are forced to adjust. 437 00:29:58,421 --> 00:30:01,883 America is the fastest growing country on the planet. 438 00:30:03,177 --> 00:30:06,347 Linked by railroads, fueled by oil, 439 00:30:07,057 --> 00:30:08,767 and built on steel. 440 00:30:09,393 --> 00:30:11,353 The nation has become a battleground 441 00:30:11,437 --> 00:30:13,856 for magical new innovation. 442 00:30:16,444 --> 00:30:19,112 Electricity is transforming the world. 443 00:30:20,199 --> 00:30:21,908 And with General Electric, 444 00:30:21,992 --> 00:30:26,038 J.P. Morgan is the uncontested leader in the industry... 445 00:30:26,122 --> 00:30:28,500 ...using his millions to build power stations 446 00:30:28,584 --> 00:30:30,168 from coast to coast. 447 00:30:31,505 --> 00:30:35,217 Bringing electricity to the masses for the first time. 448 00:30:35,301 --> 00:30:37,344 - STEVE CASE: Entrepreneurs want to 449 00:30:37,428 --> 00:30:39,597 change the world, want to have a significant impact, 450 00:30:39,681 --> 00:30:41,349 don't want to just build a company. 451 00:30:41,433 --> 00:30:42,559 They want to build an industry. 452 00:30:42,644 --> 00:30:44,770 They don't want to just create another product or service, 453 00:30:44,854 --> 00:30:46,356 they really want to fundamentally improve 454 00:30:46,440 --> 00:30:48,191 aspects of people's lives. 455 00:30:48,275 --> 00:30:50,528 - NARRATOR: But J.P. Morgan 456 00:30:50,612 --> 00:30:53,657 doesn't want to be confined to just one industry. 457 00:30:55,618 --> 00:30:57,745 He wants to own them all. 458 00:31:01,084 --> 00:31:04,087 As the head of the biggest investment bank in the world, 459 00:31:04,171 --> 00:31:07,341 Morgan has unrivaled power and influence, 460 00:31:07,426 --> 00:31:09,969 and he's returned to his old ways. 461 00:31:11,597 --> 00:31:16,352 Only now he's taken the House of Morgan to another level. 462 00:31:18,022 --> 00:31:20,315 - MAURY KLEIN: Morgan's reach was very broad 463 00:31:20,400 --> 00:31:22,068 in American industry. 464 00:31:22,486 --> 00:31:24,529 He becomes the most respected, 465 00:31:24,613 --> 00:31:26,740 reliable and trusted figure, 466 00:31:26,825 --> 00:31:30,912 not only because of the power and wealth that he wields, 467 00:31:30,997 --> 00:31:33,166 but just because of his character. 468 00:31:40,301 --> 00:31:43,929 - NARRATOR: After a two year depression, 469 00:31:44,014 --> 00:31:48,059 the U.S. Treasury has become perilously close to bankruptcy. 470 00:31:49,145 --> 00:31:52,648 And there is only one man the government can turn to. 471 00:31:53,275 --> 00:31:56,737 J.P. Morgan is called to Washington to help. 472 00:31:57,197 --> 00:31:58,781 - JIM CRAMER: We think of bankers now 473 00:31:58,866 --> 00:32:01,701 as just greedy bankster-gangsters. 474 00:32:01,786 --> 00:32:04,663 Morgan was maybe one of the greediest of all, 475 00:32:04,748 --> 00:32:06,291 but he also really had this side of him 476 00:32:06,375 --> 00:32:08,460 which just said I have faith in men, 477 00:32:08,544 --> 00:32:12,048 I have faith in the country, and I am going to lend it. 478 00:32:13,510 --> 00:32:16,136 - NARRATOR: Morgan puts together a loan 479 00:32:16,221 --> 00:32:20,518 worth over $100 million, almost $3 billion today, 480 00:32:21,561 --> 00:32:24,189 and bails out the federal government. 481 00:32:25,066 --> 00:32:29,070 Saving the American economy from complete collapse. 482 00:32:29,154 --> 00:32:30,530 - DONALD TRUMP: J.P. Morgan 483 00:32:30,614 --> 00:32:32,282 was really the country's banker. 484 00:32:32,367 --> 00:32:34,243 Today when you think of that, it's inconceivable. 485 00:32:34,327 --> 00:32:37,247 But he would loan the country money, 486 00:32:37,331 --> 00:32:39,250 when the country was in trouble. 487 00:32:40,252 --> 00:32:42,420 - ALAN GREENSPAN: Morgan obviously was looking 488 00:32:42,505 --> 00:32:47,218 at the national interest in the context of his own, 489 00:32:47,302 --> 00:32:50,264 that is, saving the U.S. Treasury 490 00:32:50,348 --> 00:32:53,434 was an act of basic self interest, 491 00:32:53,519 --> 00:32:56,020 but it was an act of nationalism. 492 00:32:57,816 --> 00:33:00,485 - NARRATOR: Morgan's newfound power is a huge 493 00:33:00,570 --> 00:33:02,487 wakeup call to his rivals. 494 00:33:06,285 --> 00:33:09,621 They see Morgan as a threat they need to deal with. 495 00:33:10,832 --> 00:33:13,209 Before he deals with them. 496 00:33:20,052 --> 00:33:22,096 John Rockefeller feels the pressure 497 00:33:22,180 --> 00:33:25,141 to keep his empire intact like never before. 498 00:33:29,398 --> 00:33:32,775 Despite his best efforts to stop it in its tracks... 499 00:33:34,362 --> 00:33:37,157 ...electricity has gone mainstream. 500 00:33:39,744 --> 00:33:41,787 - STEVE WOZNIAK: The people started these great companies, 501 00:33:41,872 --> 00:33:45,042 they just think out solutions on their own to problems. 502 00:33:45,126 --> 00:33:46,960 You don't do it the way it's been done before-- 503 00:33:47,045 --> 00:33:48,129 that's in a book. 504 00:33:48,213 --> 00:33:50,757 You go out and you try something new cause you think 505 00:33:50,841 --> 00:33:53,218 it'll, that you'll be able to make it work... 506 00:33:56,015 --> 00:33:58,643 - NARRATOR: To keep Standard Oil profitable, 507 00:33:58,727 --> 00:34:02,230 Rockefeller needs to find a product to replace kerosene. 508 00:34:05,861 --> 00:34:07,528 And the answer may have been 509 00:34:07,613 --> 00:34:09,782 in front of him the entire time. 510 00:34:15,748 --> 00:34:18,959 - Just over 100 degrees you get a mixture of alkanes. 511 00:34:21,047 --> 00:34:23,465 Sadly it can't be used for anything. 512 00:34:26,929 --> 00:34:28,347 - ROCKEFELLER: Why not? 513 00:34:28,431 --> 00:34:29,932 - ANDREWS: Too volatile. 514 00:34:42,115 --> 00:34:46,203 - NARRATOR: Rockefeller targets a byproduct of refining oil 515 00:34:46,287 --> 00:34:48,956 that for years has been thrown away. 516 00:34:50,209 --> 00:34:53,462 The highly flammable runoff is soaking fields 517 00:34:53,547 --> 00:34:55,172 and polluting rivers. 518 00:34:57,260 --> 00:35:00,429 The toxic substance is called gasoline... 519 00:35:01,890 --> 00:35:06,061 ...and so far, no one has figured out a use for it. 520 00:35:06,146 --> 00:35:08,565 - DONALD TRUMP: Oftentimes I'm asked 521 00:35:08,649 --> 00:35:11,401 do you have to be ruthless to be very successful? 522 00:35:11,486 --> 00:35:13,821 And I say, you do not have to be ruthless, 523 00:35:13,905 --> 00:35:15,240 you have to be smart. 524 00:35:15,324 --> 00:35:16,742 Smart is the key word. 525 00:35:16,826 --> 00:35:18,160 You have to be smart. 526 00:35:19,830 --> 00:35:22,416 - NARRATOR: Rockefeller hires a team of scientists 527 00:35:22,500 --> 00:35:25,210 to try to find a use for the toxic substance. 528 00:35:26,130 --> 00:35:28,548 First they create small products... 529 00:35:28,632 --> 00:35:31,761 ...like synthetic beeswax and petroleum jelly. 530 00:35:33,096 --> 00:35:35,974 But Rockefeller becomes convinced gasoline 531 00:35:36,058 --> 00:35:37,643 has a bigger potential. 532 00:35:42,692 --> 00:35:45,862 The quest to create a more powerful motor 533 00:35:45,946 --> 00:35:50,159 leads to the development of the internal combustion engine. 534 00:35:52,371 --> 00:35:55,458 The exact properties that make gasoline so dangerous, 535 00:35:55,542 --> 00:35:59,171 also make it the perfect fuel to power this engine. 536 00:36:01,216 --> 00:36:02,424 - JACK WELCH: You're always looking 537 00:36:02,510 --> 00:36:04,093 for the next innovation. 538 00:36:04,178 --> 00:36:05,553 The next niche. 539 00:36:05,638 --> 00:36:07,473 The next product improvement. 540 00:36:07,557 --> 00:36:09,308 The next service improvement. 541 00:36:09,392 --> 00:36:11,478 You're always trying to get better. 542 00:36:13,231 --> 00:36:16,317 - NARRATOR: The timing is perfect for Rockefeller. 543 00:36:16,401 --> 00:36:19,154 Already in possession of the world's largest supply 544 00:36:19,239 --> 00:36:22,325 of gasoline, he starts using gasoline powered 545 00:36:22,409 --> 00:36:25,204 engines to run machines in his refineries. 546 00:36:26,748 --> 00:36:29,501 The efficiency and power of the engine quickly make 547 00:36:29,585 --> 00:36:33,214 it the standard in factories across the country. 548 00:36:33,715 --> 00:36:36,134 But when the engine is put on wheels... 549 00:36:36,219 --> 00:36:39,722 ...creating what's being called "the horseless carriage"... 550 00:36:41,934 --> 00:36:45,062 ..Rockefeller realizes that gasoline could be 551 00:36:45,146 --> 00:36:47,482 even bigger than kerosene. 552 00:36:52,573 --> 00:36:54,074 But right when Rockefeller sees 553 00:36:54,158 --> 00:36:56,702 the future of the oil industry... 554 00:36:56,786 --> 00:36:58,705 - WILLIAM JENNINGS BRYAN: No man could earn a 555 00:36:58,789 --> 00:37:00,623 million dollars honestly. 556 00:37:00,708 --> 00:37:04,086 - NARRATOR: An outside threat emerges. 557 00:37:05,131 --> 00:37:07,924 - WILLIAM JENNINGS BRYAN: I will tear down these trusts! 558 00:37:08,009 --> 00:37:10,553 - NARRATOR: ...who could destroy everything he-- 559 00:37:10,637 --> 00:37:13,056 and his rivals--have built. 560 00:37:13,141 --> 00:37:15,058 - WILLIAM JENNINGS BRYAN: Do you hear me Carnegie? 561 00:37:15,143 --> 00:37:17,145 Do you hear me Rockefeller? 562 00:37:23,279 --> 00:37:26,490 - NARRATOR: As the 20th century approaches. 563 00:37:27,367 --> 00:37:30,954 J.P. Morgan and John Rockefeller have been locked 564 00:37:31,039 --> 00:37:35,585 in a battle pitting electricity against kerosene. 565 00:37:37,171 --> 00:37:39,214 Their rival, Andrew Carnegie, 566 00:37:39,299 --> 00:37:41,468 has stayed out of the fray. 567 00:37:41,928 --> 00:37:45,973 He's been quietly building his steel empire bigger than ever. 568 00:37:46,058 --> 00:37:48,435 Including landing lucrative contracts 569 00:37:48,519 --> 00:37:52,106 with the U.S. Navy to provide steel for warships. 570 00:37:52,191 --> 00:37:56,028 Making him one of the country's first defense contractors. 571 00:37:58,531 --> 00:38:01,576 - DONNY DEUTSCH: The great business icons--it's not 572 00:38:01,661 --> 00:38:03,871 that they were worth hundreds of millions, 573 00:38:03,956 --> 00:38:05,456 or billions, or trillions of dollars, 574 00:38:05,540 --> 00:38:07,793 it's that they moved society forward. 575 00:38:08,711 --> 00:38:10,588 Whatever their motivations, 576 00:38:10,673 --> 00:38:13,675 whatever it was, they--being here 577 00:38:13,759 --> 00:38:18,223 and their lust for success, for power, for money, 578 00:38:18,307 --> 00:38:20,392 for fame--moved us forward. 579 00:38:26,734 --> 00:38:29,028 - NARRATOR: But now, J.P. Morgan 580 00:38:29,113 --> 00:38:32,449 is about to take business to a whole new level. 581 00:38:35,245 --> 00:38:38,331 He begins looking for other ways to make money. 582 00:38:39,584 --> 00:38:42,128 Building on his father's business model. 583 00:38:42,212 --> 00:38:44,756 He creates a tactic that's so innovative, 584 00:38:44,841 --> 00:38:47,635 it becomes known as "Morganization." 585 00:38:48,595 --> 00:38:50,431 - "Morganization," in effect, 586 00:38:50,515 --> 00:38:54,227 means taking companies that were fighting each other, 587 00:38:54,311 --> 00:38:56,187 bringing them together, 588 00:38:56,272 --> 00:38:59,859 and managing the company in such a way that 589 00:38:59,943 --> 00:39:03,280 competition is reduced, profits are increased. 590 00:39:03,364 --> 00:39:06,451 In other words, trying to impose order on these 591 00:39:06,535 --> 00:39:08,787 fiercely competitive industries. 592 00:39:10,290 --> 00:39:12,876 - NARRATOR: Morgan starts restructuring companies 593 00:39:12,960 --> 00:39:15,211 in industries across the country. 594 00:39:15,296 --> 00:39:18,591 Firing workers and eliminating inefficiencies. 595 00:39:18,675 --> 00:39:22,220 While prioritizing profits over everything else. 596 00:39:26,310 --> 00:39:30,690 And soon, Morgan's rivals adopt the same approach. 597 00:39:33,694 --> 00:39:38,200 - STEVE WYNN: The private sector--greed, ambition, 598 00:39:38,284 --> 00:39:42,163 dreamers, the stuff of entrepreneurs; 599 00:39:43,457 --> 00:39:46,126 look at it too closely, you may not admire it 600 00:39:46,211 --> 00:39:48,295 as much as you do after the fact. 601 00:39:50,925 --> 00:39:52,175 - NARRATOR: Carnegie and Rockefeller 602 00:39:52,259 --> 00:39:54,637 begin Morganizing their own companies. 603 00:39:55,932 --> 00:39:59,811 Maximizing profits by slashing their workforce. 604 00:40:02,523 --> 00:40:04,274 Those who still have a job... 605 00:40:04,359 --> 00:40:06,652 ...are forced to work longer hours. 606 00:40:06,736 --> 00:40:08,363 For even less pay. 607 00:40:10,784 --> 00:40:14,287 - JIM CRAMER: What we saw during this golden age 608 00:40:14,372 --> 00:40:17,082 of capitalism was the unregulated side 609 00:40:17,166 --> 00:40:20,086 of capitalism that make us feel, these days, 610 00:40:21,046 --> 00:40:23,006 glad for federal government, 611 00:40:23,091 --> 00:40:26,344 because no one else was keeping an eye on things. 612 00:40:28,722 --> 00:40:31,142 - NARRATOR: Conditions for workers across the country 613 00:40:31,226 --> 00:40:33,395 become almost unbearable... 614 00:40:33,479 --> 00:40:35,564 ...as going to work for many Americans, 615 00:40:35,648 --> 00:40:37,650 becomes a dangerous proposition. 616 00:40:38,652 --> 00:40:40,863 - STEVEN WATTS: You had a working class 617 00:40:40,947 --> 00:40:44,284 or even the unemployed who had a very hard time of it. 618 00:40:44,368 --> 00:40:48,247 They had low paying jobs, if any at all in this 619 00:40:48,331 --> 00:40:51,877 period, a little bit above starvation wages, 620 00:40:51,961 --> 00:40:52,961 many of them. 621 00:40:53,045 --> 00:40:54,714 So, there's a growing disparity of wealth 622 00:40:54,798 --> 00:40:57,175 in this period that was very striking. 623 00:40:57,259 --> 00:40:59,386 - DONNY DEUTSCH: What people defined 624 00:40:59,470 --> 00:41:02,390 as haves and have-nots, super rich, hedge fund guys, 625 00:41:02,474 --> 00:41:04,184 and people just trying to pay their mortgage. 626 00:41:04,268 --> 00:41:06,687 It's still nowhere near what was going on 627 00:41:06,771 --> 00:41:08,689 in the old days as far as, you know, 628 00:41:08,773 --> 00:41:10,859 truly abusive conditions for workers. 629 00:41:15,115 --> 00:41:16,742 - NARRATOR: The gap between the rich and the 630 00:41:16,826 --> 00:41:18,577 poor continues to grow... 631 00:41:19,162 --> 00:41:20,747 ...at a staggering rate. 632 00:41:24,502 --> 00:41:27,172 While the working class struggles... 633 00:41:28,299 --> 00:41:30,091 ...profits for Carnegie, Morgan, 634 00:41:30,176 --> 00:41:32,887 and Rockefeller are better than ever. 635 00:41:33,805 --> 00:41:36,350 To millions of workers around the country, 636 00:41:36,434 --> 00:41:39,395 the titans of industry are a symbol of everything 637 00:41:39,480 --> 00:41:41,064 wrong with America. 638 00:41:43,318 --> 00:41:46,613 A seething undercurrent of anger takes hold. 639 00:41:48,658 --> 00:41:51,327 One that quickly bubbles to the surface. 640 00:41:54,123 --> 00:41:56,584 With an election year on the horizon, 641 00:41:56,669 --> 00:41:59,295 a politician from Nebraska is channeling 642 00:41:59,380 --> 00:42:00,839 the public's frustrations. 643 00:42:00,924 --> 00:42:04,052 WILLIAM JENNINGS BRYAN: I will tear down those trusts. 644 00:42:04,136 --> 00:42:05,804 - NARRATOR: And directing them right 645 00:42:05,888 --> 00:42:07,640 at America's richest men. 646 00:42:07,724 --> 00:42:09,475 - WILLIAM JENNINGS BRYAN: Do you hear me Carnegie? 647 00:42:09,559 --> 00:42:11,895 Do you hear me Rockefeller? 648 00:42:13,439 --> 00:42:16,192 - NARRATOR: William Jennings Bryan is an up 649 00:42:16,277 --> 00:42:19,738 and coming political force who's drawing huge crowds... 650 00:42:20,699 --> 00:42:24,327 ...vowing to put an end to the country's monopolies. 651 00:42:27,082 --> 00:42:30,294 But Bryan's promise of change is bad news 652 00:42:31,587 --> 00:42:34,299 for the leaders of American business. 653 00:42:35,217 --> 00:42:40,473 - H.W. BRANDS: To many people it seemed as though big money, 654 00:42:40,558 --> 00:42:42,642 big corporations, the biggest of all 655 00:42:42,727 --> 00:42:45,521 Standard Oil, were taking over the country. 656 00:42:46,189 --> 00:42:49,651 From this emerged the progressive movement. 657 00:42:49,736 --> 00:42:56,452 And a major part of its platform was antitrust legislation. 658 00:42:56,953 --> 00:43:01,041 Not just legislation, but antitrust prosecution. 659 00:43:04,546 --> 00:43:05,964 - NARRATOR: Rockefeller, Carnegie, 660 00:43:06,049 --> 00:43:10,345 and Morgan have built entire industries from the ground up. 661 00:43:10,429 --> 00:43:13,807 They're not about to let a charismatic politician 662 00:43:13,892 --> 00:43:15,851 destroy their empires. 663 00:43:18,189 --> 00:43:21,734 But public opinion is solidifying against them. 664 00:43:23,695 --> 00:43:26,990 And as Bryan begins a campaign for the White House... 665 00:43:27,075 --> 00:43:30,828 ...the Titans know that stopping him won't be easy. 666 00:43:32,290 --> 00:43:34,750 They devise a plan so bold, 667 00:43:34,835 --> 00:43:37,629 no one has ever attempted it before. 668 00:43:39,466 --> 00:43:41,467 There's only one problem... 669 00:43:41,802 --> 00:43:44,679 ...to be successful, they can't work alone. 670 00:43:46,809 --> 00:43:49,645 For the first time, America's most powerful 671 00:43:49,729 --> 00:43:52,439 men will have to put their rivalries aside... 672 00:43:54,568 --> 00:43:56,737 ...and start working together. 673 00:44:00,075 --> 00:44:02,035 - CARNEGIE: What do you think? 674 00:44:02,120 --> 00:44:04,330 - We need to buy the President. 53012

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