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So I'm going to share five of the best digital marketing tools to grow a business.
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I use them all on a daily basis and they're all absolutely free.
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I'm also going to share at the end of the video this list with all of the tools that we'll be looking
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at which are start here plus some of my other favorites so hang around to the end and I'll share that
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list.
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So the first tool is similar Web dot com.
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And if you want to get a digital marketing strategy for any business in about five minutes then this
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is the tool to use.
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All you need to do is go ahead and type in a competitor or a Web site that has a similar audience to
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the one that you want to attract and just type it in and similar way boom creates a big marketing report
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here really showing you behind the scenes look at how they get web site visitors.
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So I've typed in arm brothers here which is just an e-commerce site that send sells men's bracelets
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and we can see straight away how much traffic they're getting per month.
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What are the countries that the traffic is coming from.
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What are the different marketing channels that they are focusing on.
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Even the Web sites that are sending them traffic water even the phrases and words that people are typing
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into the search engine that are bringing them to their site and also even water to some of the phrases
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that they're advertising around.
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So with this information I can really figure out you know what is this social media channel they're
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focusing on.
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I could create content around these terms as well from my own site.
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And it's just an incredible look behind the scenes at any business and how they market it.
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Now you're not able to get this information and in fact you know Arab brothers probably are not too
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happy that all this information is out there but with similar web you can really see how they market
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their business see what's successful for them and you can take and apply those strategies for yourself.
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You can do it for three or four other competitors and you can get a really clear picture of what marketing
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channels they're focusing on even go into say their Facebook see what posts they're making and you don't
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have to do a lot of guests guys.
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All of the proven strategies tailored specifically to your business are out there.
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So check it out on similar web.
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You can use it for your own business to get a digital marketing strategy for any client that you come
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across.
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And also you can research the companies they are interviewing for and really show them in a lot of detail.
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I know how you guys market your business and I can help improve x y z.
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So that's the first tool similar Web really a key tool for any digital marketer.
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Now the second tool is Google Trends and this is incredibly useful tool.
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Once again if you want to find sizzling hot topic ideas for blog posts or YouTube videos then there's
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no better tool than Google Trends.
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And that is because Google Trends really shows you what the world is searching for.
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So how I use it if if I'm thinking to create a say video or blog post around something like WordPress
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what I'll do is come in and type that into google trends come then and change this filter to the last
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30 days.
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You can change the country as well if you want to.
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Really what I'm looking for here are these break out terms I can see that WordPress 5.0 it's up one
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hundred and ten percent over the last 30 days and we're press 5.0 is break at meetings way above you
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know even one hundred and fifty percent so as a marketer what does that telling me.
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Well it's telling me over the last 30 days.
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You know there has been an explosion in interest.
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People typing into Google WordPress 5.0.
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So if I could create a YouTube video or a blog post explaining what WordPress 5.0 is its features its
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benefits its release dates etc. then I'm going to easily be able to get to the top of the search results
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or the top youtube video because if it's in the last 30 days you can be guaranteed that not a lot of
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other people have created content on this topic and Google Trends and is really looking at these breakout
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terms solves a key problem.
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If you're a new business how do you really get found when a lot of the big topics are saturated every
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good company is made of you know something about Facebook ads say a blog post.
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If you were a new company how would you do you want to come look at these breakout terms and that really
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gets you to the top of the search results or get huge amount of shares because there is incredible interest
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in these new breakout terms.
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So that is the second to Google Trends You can use it again for your own business for any clients business
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or again come into an interview with some incredibly ideas about content that they could make that would
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really suit their audience.
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Now the third tool is kinda dot com.
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And if you want to save money on stock photos and expensive graphic design software like Photoshop then
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you can use COM dot com.
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Now as a digital marketer it's really essential that you make know images for your Facebook guides blog
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posts youtube tutorials and you want to be able to do that yourself quickly so that you can make changes
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and adjustments and can really advise you that they have all these templates.
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For example a Facebook post that you can just use you can drag and drop them in here.
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You can change the colors you can change the text very easily and so you can really create those eye
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catching images and really some basic graphic design skills are really essential as it is digital marketer
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now.
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So you can add huge value to your business your marketing clients business or again have some extra
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skill on your resumé but coming in practicing and getting familiar with can dot.com.
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Now the fourth tool is a Chrome extension called vid IQ and this is for YouTube.
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Now YouTube is the second biggest Web site in the world and the second biggest search engine in the
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world.
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So if you want to get traffic and build an audience on the second biggest big biggest Web site in the
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world and video IQ is a tool that would really help you do this.
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So personally how I use it is if I'm considering making a video on a topic say for example Google Analytics
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I just type that into the search bar in YouTube and then video iq.
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Once I've got the chrome extension extolled brings up all this extra information at the side here and
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I can see for example under the keywords score that this term Google Analytics gets a huge amount of
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search volume in YouTube it's not that's up at the top ninety three in the green.
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So that's good.
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But the most important thing as well is in terms of the competition.
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So this is also in the green and this is actually the sweet spot that I can see that overall this keyword
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has a score of 81 over 100 meaning that if I was to create a video on this topic I'd have a very good
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chance of getting to the top of the search results in YouTube because there's not a lot of competition
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but there's a huge amount of search volume and there's a lot of other things you can do it fit IQ but
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that's one of my favorite little features that really helps me plan my content in order to get in front
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of my audience so that IQ grade too especially if you want to focus then on video marketing and YouTube
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marketing.
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Now the fifth and final tool we'll look at is the keyword everywhere chrome extension.
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So again this is a Chrome extension so you need to be using the Chrome browser for this.
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But once you've got it installed what you were gonna be seeing is underneath these search bar in Google
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you're going to see this metric here which is key.
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The search volume per month so I can see for example you can type in any phrase here.
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So online marketing course.
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When I was creating my online marketing course I thought I'd name it.
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The complete online marketing course and I was like OK well that gets eight times one hundred searches
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per month that's pretty good.
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But then I was like What about if I change this to digital marketing course.
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Are there many more people searching for this compared to online and you can excuse the all caps.
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But I saw an ad that's 60000 people per month are searching for that.
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So that's just one word in the difference.
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But seven times the amount of people are searching for that term.
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So what did I do I rename my course to complete digital marketing course I expanded my audience by seven
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times.
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And so vid are the keyword ever chrome extension is something I use on a daily basis three they test
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the name of products blog posts ideas to really make sure that I'm appealing to the broadest audience
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possible.
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So in terms of content ideas like how to get more views on YouTube I type this in and I was pro twelve
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thousand one hundred people per month are searching for that.
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Maybe I could create a video on that and you can even star these searches for as well and it adds it
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to a list.
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So another incredibly useful tool to really validate the demand for your products or the content ideas.
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So that wraps up the five best digital marketing tools and how I use them on a daily basis.
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I've included them all here in this list which you can access by clicking the link on the description
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the five tools we looked at our start here and there are also some of my other favorite ones here as
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well you can see this is extremely popular so go ahead and set those tools up for yourself so you can
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really use them to grow a business and get incredible results at your digital marketing.
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