Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
1
00:00:01,787 --> 00:00:05,123
- NARRATOR: Previously
on the men who built America...
2
00:00:06,166 --> 00:00:09,544
Fighting back from the
bloodshed of the Civil War,
3
00:00:10,629 --> 00:00:13,464
America has grown into one
of the most powerful countries
4
00:00:13,549 --> 00:00:14,591
on the planet
5
00:00:15,551 --> 00:00:16,634
fuelled by a group
6
00:00:16,719 --> 00:00:19,596
of visionaries who
are building a better future.
7
00:00:20,973 --> 00:00:23,182
Vanderbilt stopped at
nothing to connect
8
00:00:23,267 --> 00:00:25,184
the nation via railroads.
9
00:00:26,186 --> 00:00:29,439
- If they want a War--
I'll give them a war.
10
00:00:32,276 --> 00:00:34,068
- NARRATOR: Rockefeller
used his trademark
11
00:00:34,153 --> 00:00:36,988
ruthlessness to light
homes from coast to coast...
12
00:00:37,323 --> 00:00:39,365
- But what about the
Pittsburgh refineries?
13
00:00:39,450 --> 00:00:40,491
- Shut them down.
14
00:00:43,537 --> 00:00:46,289
- NARRATOR: Cities are
expanding to the sky
15
00:00:46,665 --> 00:00:51,085
built on the strength of
Andrew Carnegie's steel.
16
00:00:52,671 --> 00:00:54,172
- It's impossible.
17
00:00:54,256 --> 00:00:55,632
- Nothing's impossible.
18
00:00:56,050 --> 00:00:58,593
- NARRATOR: And under
J.P. Morgan's control,
19
00:00:58,677 --> 00:01:01,220
electricity is starting
to power the country.
20
00:01:02,181 --> 00:01:04,432
- EDISON: Long live
the electric light.
21
00:01:05,267 --> 00:01:06,476
- (laughter)
22
00:01:06,852 --> 00:01:07,977
- (applause)
23
00:01:08,562 --> 00:01:11,147
- MORGAN: We're in the
early days of a new industry.
24
00:01:11,732 --> 00:01:14,359
- NARRATOR: In just 35
short years the nation
25
00:01:14,443 --> 00:01:16,861
has changed faster than
anyone could imagine.
26
00:01:18,572 --> 00:01:21,157
But the incredible advancements
come with a price.
27
00:01:21,241 --> 00:01:24,160
- All those in favor of
striking, raise your hand!
28
00:01:25,204 --> 00:01:27,455
- NARRATOR: An undercurrent of
anger is growing...
29
00:01:27,539 --> 00:01:28,039
- Fire!
30
00:01:28,082 --> 00:01:29,332
- (gun fires)
31
00:01:29,416 --> 00:01:31,334
- NARRATOR: And many...
- Mr. Frick...
32
00:01:31,418 --> 00:01:33,002
- NARRATOR: are looking
to take back control
33
00:01:33,087 --> 00:01:34,045
of the country
34
00:01:35,422 --> 00:01:37,632
but America's
most powerful Titans
35
00:01:37,716 --> 00:01:40,301
believe they
answer to no one.
36
00:01:41,261 --> 00:01:42,512
- I've heard enough.
37
00:01:43,222 --> 00:01:44,555
This is what's
going to happen.
38
00:01:44,640 --> 00:01:45,598
The Morgan bank...
39
00:01:45,683 --> 00:01:47,016
- NARRATOR: And with a
Presidential election
40
00:01:47,101 --> 00:01:52,021
on the horizon their next
move will shock the world.
41
00:01:54,358 --> 00:01:58,277
- (Blues Saraceno playing
"Save My Soul")
42
00:01:59,000 --> 00:02:02,074
Subtitles downloaded from www.OpenSubtitles.org
43
00:02:08,539 --> 00:02:10,957
# When I got to Memphis #
44
00:02:11,834 --> 00:02:13,584
# I put my old
baby down #
45
00:02:14,461 --> 00:02:17,964
# He said I can't
take you to Heaven #
46
00:02:19,466 --> 00:02:21,509
# I can't save
your soul #
47
00:02:22,845 --> 00:02:24,846
# I can't promise
forever #
48
00:02:24,930 --> 00:02:25,972
# Whoo #
49
00:02:27,516 --> 00:02:30,518
# With my heart
in your hands #
50
00:02:31,437 --> 00:02:35,648
# I can't feel,
fell my soul #
51
00:02:48,162 --> 00:02:52,999
- NARRATOR: After inheriting
and expanding his father's
52
00:02:53,083 --> 00:02:55,376
banking empire J.P. Morgan
53
00:02:55,461 --> 00:02:58,629
is now among the
most powerful man in the nation.
54
00:02:59,381 --> 00:03:01,549
His influence over the
country is matched
55
00:03:01,633 --> 00:03:03,259
by only two other men.
56
00:03:05,804 --> 00:03:08,139
Andrew Carnegie and John
D Rockefeller
57
00:03:08,223 --> 00:03:12,477
have been rivals for decades
and that competition
58
00:03:12,561 --> 00:03:15,313
has driven both men to
incredible heights.
59
00:03:16,982 --> 00:03:19,734
At the peak of
their power, J.P. Morgan,
60
00:03:19,818 --> 00:03:22,070
John Rockefeller
and Andrew Carnegie
61
00:03:22,154 --> 00:03:23,863
are worth the modern
equivalent
62
00:03:23,947 --> 00:03:26,282
of over $1 trillion dollars
combined.
63
00:03:27,826 --> 00:03:29,744
More than the entire
net worth
64
00:03:29,828 --> 00:03:32,246
of the 40 richest people
alive today.
65
00:03:33,791 --> 00:03:35,875
- The wealth, then,
was like royalty.
66
00:03:35,959 --> 00:03:37,168
It was just a
different thing.
67
00:03:37,252 --> 00:03:38,419
They literally
controlled the country.
68
00:03:38,504 --> 00:03:39,921
When you're talking about
a guy like Rockefeller,
69
00:03:40,005 --> 00:03:42,131
who was literally
1% of the economy,
70
00:03:42,216 --> 00:03:44,467
it's stunning to
think about that.
71
00:03:44,551 --> 00:03:46,260
It is almost
incomprehensible.
72
00:03:47,846 --> 00:03:48,930
- NARRATOR: But
while Carnegie,
73
00:03:49,014 --> 00:03:51,933
Rockefeller and Morgan
continue to get richer,
74
00:03:52,017 --> 00:03:54,143
others are
struggling to get by.
75
00:03:55,521 --> 00:03:57,897
The gap between the rich
and the poor
76
00:03:57,981 --> 00:03:59,649
is as big as it's ever been.
77
00:04:02,027 --> 00:04:04,946
Over 90% ofAmericans
survive on less than $100
78
00:04:05,030 --> 00:04:08,366
dollars per month, while
the average worker earns
79
00:04:08,450 --> 00:04:12,036
barely a dollar a day--
well below the poverty line.
80
00:04:13,872 --> 00:04:15,665
Working conditions in
factories across
81
00:04:15,749 --> 00:04:17,834
the country are
almost unbearable.
82
00:04:18,752 --> 00:04:22,839
In a single year, one out
of every 11 steel workers
83
00:04:22,923 --> 00:04:24,674
will die while on the job.
84
00:04:29,221 --> 00:04:32,140
As the country approaches
the 1896 Presidential
85
00:04:32,224 --> 00:04:37,353
election, America's poor
are desperate and without hope.
86
00:04:40,440 --> 00:04:42,984
One man sees the
opportunity to harness
87
00:04:43,068 --> 00:04:46,612
their anger and in the
process propel himself
88
00:04:46,697 --> 00:04:50,616
to the White House--
William Jennings Bryan.
89
00:04:52,411 --> 00:04:55,079
Bryan runs on a ticket
promising equality
90
00:04:55,164 --> 00:04:58,791
for all, vowing to be
a voice for the poor
91
00:04:59,334 --> 00:05:02,378
and to take the fight
to the country's elite.
92
00:05:04,089 --> 00:05:06,465
- The great combinations
of capital have encroached
93
00:05:06,550 --> 00:05:08,384
upon the rights
of the masses.
94
00:05:08,468 --> 00:05:11,095
No man can earn a
million dollars honestly.
95
00:05:11,180 --> 00:05:12,388
- (applause)
96
00:05:12,973 --> 00:05:16,267
- He made himself the
spokesman for the common man.
97
00:05:16,351 --> 00:05:18,102
He was the Great Commoner.
98
00:05:18,187 --> 00:05:20,980
There's no doubt that he
tapped into something
99
00:05:21,064 --> 00:05:23,691
that was vital to most
Americans
100
00:05:23,775 --> 00:05:25,359
that were not well off.
101
00:05:25,944 --> 00:05:28,946
- Republicans endeavor to
overthrow and discredit
102
00:05:29,031 --> 00:05:31,365
all who honestly
administer the law
103
00:05:31,450 --> 00:05:34,702
and to allow every wrong doer
to operate unchecked
104
00:05:34,786 --> 00:05:36,704
as long as he has
enough money.
105
00:05:38,540 --> 00:05:41,250
- The monopolies, the
trusts became a target
106
00:05:41,335 --> 00:05:45,421
of Democrats, so that
anti-trust became
107
00:05:45,505 --> 00:05:50,968
a rallying cry of everybody
who was--well not seen
108
00:05:51,053 --> 00:05:54,055
as in the hip pocket of the
corporations themselves.
109
00:05:54,139 --> 00:05:56,224
- I will tear
down these trusts.
110
00:05:56,683 --> 00:05:58,184
Do you hear me, Carnegie?
111
00:05:58,477 --> 00:06:00,019
Do you hear me,
Rockefeller?
112
00:06:00,646 --> 00:06:01,812
- (applause)
113
00:06:03,357 --> 00:06:04,982
- NARRATOR: Bryan's
emergence is the biggest
114
00:06:05,067 --> 00:06:06,901
threat the Titans
have ever faced.
115
00:06:07,527 --> 00:06:12,031
He promises to dismantle
their companies and to not rest
116
00:06:12,115 --> 00:06:14,158
until they're
behind bars.
117
00:06:20,415 --> 00:06:23,459
- CARNEGIE: This is
William Jennings Bryan
118
00:06:23,543 --> 00:06:25,378
at a recent Democrat rally.
119
00:06:25,462 --> 00:06:28,881
He's a prohibitionist and
a devout Presbyterian.
120
00:06:28,966 --> 00:06:31,300
According to him, Darwin's
theory of evolution
121
00:06:31,385 --> 00:06:32,635
is a pack of lies.
122
00:06:33,136 --> 00:06:35,346
He's an enemy of the gold
standard and an enemy
123
00:06:35,430 --> 00:06:36,555
of big business.
124
00:06:38,392 --> 00:06:41,352
It is certain that he will win
the Democratic nomination.
125
00:06:46,692 --> 00:06:48,067
What do you think?
126
00:06:48,527 --> 00:06:50,945
- The Republican party
has a good candidate.
127
00:06:51,029 --> 00:06:54,949
- No. We have to have
to buy our own president.
128
00:07:00,831 --> 00:07:02,206
- They took advantage
of the strengths.
129
00:07:02,291 --> 00:07:04,875
When you have, you know,
what relatively speaking
130
00:07:04,960 --> 00:07:06,711
is an unlimited
amount of money,
131
00:07:06,795 --> 00:07:09,380
you can pay people to do
almost anything for you.
132
00:07:10,799 --> 00:07:13,134
- NARRATOR: Desperate
to protect the empires
133
00:07:13,218 --> 00:07:15,678
they've spent their
lifetimes building
134
00:07:15,762 --> 00:07:18,139
the titans throw their
full support
135
00:07:18,223 --> 00:07:20,641
behind the candidacy of
Ohio Governor,
136
00:07:20,726 --> 00:07:22,101
William McKinley.
137
00:07:23,228 --> 00:07:25,730
- William McKinley's
campaign manager was
138
00:07:25,814 --> 00:07:28,649
an industrialist
himself and he went,
139
00:07:28,734 --> 00:07:31,652
essentially hat in
head, around Wall Street
140
00:07:31,737 --> 00:07:32,987
"dunning them".
141
00:07:33,071 --> 00:07:35,489
Saying, "if McKinley
doesn't win,
142
00:07:35,574 --> 00:07:39,368
that crazy man Bryant will
be President and if Bryan
143
00:07:39,453 --> 00:07:41,829
is President, don't you
realize what that is going
144
00:07:41,913 --> 00:07:43,539
to do to the credibility
of the United States
145
00:07:43,623 --> 00:07:44,874
around the world?"
146
00:07:45,459 --> 00:07:47,835
- NARRATOR: The Titans
weld more power than any group
147
00:07:47,919 --> 00:07:49,628
of men in American history
148
00:07:52,799 --> 00:07:54,675
and they're about to use it.
149
00:07:58,555 --> 00:07:59,972
- Much appreciated.
150
00:08:04,019 --> 00:08:05,936
This is McKinley's speech
that he'll be giving
151
00:08:06,021 --> 00:08:07,730
at the Republican convention.
152
00:08:13,987 --> 00:08:16,030
- Make sure he
sees it in time.
153
00:08:16,114 --> 00:08:17,031
- Understood.
154
00:08:19,117 --> 00:08:22,661
- NARRATOR: Rockefeller,
Morgan and Carnegie each
155
00:08:22,746 --> 00:08:25,414
give over $200,000
to McKinley.
156
00:08:26,291 --> 00:08:29,085
The equivalent of $20
million dollars today.
157
00:08:30,504 --> 00:08:32,880
The campaign is, by far,
the most expensive
158
00:08:32,964 --> 00:08:37,009
in American history and
McKinley outspent Bryan
159
00:08:37,094 --> 00:08:39,303
by a factor of five to one.
160
00:08:48,647 --> 00:08:51,399
But they don't just
fund their candidate.
161
00:08:51,483 --> 00:08:54,068
The group wields
tremendous influence
162
00:08:54,152 --> 00:08:56,404
and they aren't shy
about using it.
163
00:08:58,365 --> 00:09:01,492
Suggesting headlines and
orchestrating PR campaigns
164
00:09:01,576 --> 00:09:03,828
that end up getting
McKinley elected.
165
00:09:04,496 --> 00:09:08,416
- It was easier to buy the
publicity that you wanted
166
00:09:08,500 --> 00:09:10,292
in those days,
than it is now.
167
00:09:10,377 --> 00:09:13,712
The news media was a
smaller market and it was easier
168
00:09:13,797 --> 00:09:16,382
to feed information
to your favorite
169
00:09:16,466 --> 00:09:18,676
correspondents than
it probably is now.
170
00:09:20,095 --> 00:09:21,887
- NARRATOR: Bryan
fights back.
171
00:09:21,972 --> 00:09:23,264
He undertakes the
country's
172
00:09:23,348 --> 00:09:25,182
first whistle-stop press tour.
173
00:09:26,017 --> 00:09:28,477
Cross-crossing the nation
and talking directly
174
00:09:28,562 --> 00:09:29,770
to the people.
175
00:09:30,564 --> 00:09:33,274
The tour becomes the model
for the way Presidential
176
00:09:37,362 --> 00:09:40,448
Bryan gives over 500
speeches to huge crowds
177
00:09:40,532 --> 00:09:41,866
across the country.
178
00:09:42,742 --> 00:09:46,620
- I will put rings in
the noses of these hogs.
179
00:09:47,873 --> 00:09:50,291
- NARRATOR: Publicly
attacking the nation's richest
180
00:09:50,375 --> 00:09:53,627
and most powerful
men and vowing to usher
181
00:09:53,712 --> 00:09:55,004
in a whole new era.
182
00:09:56,214 --> 00:09:58,841
As Bryan's campaign
gains traction,
183
00:09:58,925 --> 00:10:01,302
the nation's leading
industrialists turn
184
00:10:01,386 --> 00:10:02,678
to fear tactics.
185
00:10:04,389 --> 00:10:07,349
- Many big employers--
many big industrialists
186
00:10:07,434 --> 00:10:10,269
said, "if Bryan
wins this election,
187
00:10:10,353 --> 00:10:13,564
business is going to be so
bad we're simply closing shop.
188
00:10:14,024 --> 00:10:16,984
So, if Bryan wins
on election Tuesday,
189
00:10:17,068 --> 00:10:19,487
don't bother showing up
for work on the next day
190
00:10:19,571 --> 00:10:21,197
because there
won't be jobs."
191
00:10:21,865 --> 00:10:24,742
Well, if you're a worker
and this is something that
192
00:10:24,826 --> 00:10:26,827
confronts you, you're
going to think very
193
00:10:26,912 --> 00:10:29,663
seriously--even if you
had been intending to vote
194
00:10:29,748 --> 00:10:31,332
for Bryan, which
way does...
195
00:10:31,416 --> 00:10:33,501
maybe your heart
leans towards Bryant,
196
00:10:33,585 --> 00:10:35,711
but where does your
pocketbook point?
197
00:10:38,131 --> 00:10:41,425
- NARRATOR: On election
day the lines are drawn.
198
00:10:41,510 --> 00:10:43,802
It's Wall Street
versus Main Street,
199
00:10:44,262 --> 00:10:45,763
rich versus poor.
200
00:10:46,473 --> 00:10:49,433
- One of the things of an
evolving society is that--
201
00:10:49,518 --> 00:10:51,310
is the wealth distribution
and it's clear that we
202
00:10:51,394 --> 00:10:53,812
argue about today has a
corner in every politics.
203
00:10:53,897 --> 00:10:56,398
Is it better with wealth
in the hands of a few,
204
00:10:56,483 --> 00:10:57,900
versus distributing
among the many,
205
00:10:57,984 --> 00:11:00,861
whether from a moral or
an economic point of view.
206
00:11:00,946 --> 00:11:03,155
- NARRATOR: 90% of
eligible voters go
207
00:11:03,240 --> 00:11:06,867
to the polls, roughly double
recent turnouts.
208
00:11:08,328 --> 00:11:10,871
- In the 1890s voting was
a public act and on one
209
00:11:10,956 --> 00:11:13,332
side there was the
Republican ballot box
210
00:11:13,416 --> 00:11:15,167
and on the other side was the
Democratic ballot box.
211
00:11:15,252 --> 00:11:17,795
And so your foreman or
an agent of your foreman
212
00:11:17,879 --> 00:11:20,047
could see who
you voted for.
213
00:11:20,131 --> 00:11:24,635
So there was a certain
coercion that was employed
214
00:11:24,719 --> 00:11:28,180
by the Republicans upon
those urban workers.
215
00:11:28,265 --> 00:11:30,057
They might well have
decided what they decided
216
00:11:30,141 --> 00:11:32,351
on their own but this
simply made it easier
217
00:11:32,435 --> 00:11:33,936
for them to decide that.
218
00:11:38,441 --> 00:11:40,484
- NARRATOR: When
the polls close,
219
00:11:40,569 --> 00:11:43,153
the nation's future
hangs in the balance.
220
00:11:47,701 --> 00:11:49,743
For 20 long
hours Carnegie,
221
00:11:49,828 --> 00:11:52,871
Morgan and Rockefeller
agonize over the results.
222
00:11:54,749 --> 00:11:57,001
Not knowing whether the
modern country they helped
223
00:11:57,085 --> 00:11:59,878
to build will still be the same
224
00:11:59,963 --> 00:12:01,922
when all the ballots are counted.
225
00:12:05,647 --> 00:12:07,815
America is at a crossroads.
226
00:12:08,650 --> 00:12:11,193
A small group of men
have created the modern
227
00:12:11,277 --> 00:12:14,988
country, building
unimagined empires in oil,
228
00:12:15,073 --> 00:12:17,491
steel and electricity.
229
00:12:20,995 --> 00:12:24,790
But now, those empires
are being threatened.
230
00:12:28,503 --> 00:12:31,672
People across the country
are demanding change.
231
00:12:31,756 --> 00:12:34,591
Outraged over what they
see as corrupt business
232
00:12:34,676 --> 00:12:38,971
practices and unbearable
conditions for workers.
233
00:12:41,099 --> 00:12:44,768
The 1896 US Presidential
election is the
234
00:12:44,853 --> 00:12:48,230
battleground to determine
the future of the nation
235
00:12:49,607 --> 00:12:52,109
and the Titans have done
everything they can
236
00:12:52,193 --> 00:12:54,736
to make sure the election
goes their way.
237
00:13:05,748 --> 00:13:09,585
As America goes to the
polls, Andrew Carnegie,
238
00:13:11,212 --> 00:13:16,508
J.P. Morgan and John
Rockefeller are forced to wait.
239
00:13:21,264 --> 00:13:24,475
Ultimately, this decision
lies in the hands
240
00:13:24,559 --> 00:13:26,143
of the American people.
241
00:13:29,314 --> 00:13:30,981
The country is divided.
242
00:13:31,983 --> 00:13:34,818
Democrat William Jennings
Bryant carries the rural
243
00:13:34,903 --> 00:13:36,236
South and Mid-West.
244
00:13:37,780 --> 00:13:39,990
While Ohio Governor,
William McKinley,
245
00:13:40,074 --> 00:13:41,909
takes the big
money North East.
246
00:13:43,661 --> 00:13:48,707
As the results are tallied
the nation holds its breath.
247
00:13:53,046 --> 00:13:57,299
Until, finally, a
President is chosen.
248
00:14:04,599 --> 00:14:07,017
- NARRATOR: Rockefeller,
Carnegie and Morgan
249
00:14:07,101 --> 00:14:08,393
have dodged a bullet.
250
00:14:08,853 --> 00:14:11,313
The country remains
in their control.
251
00:14:12,857 --> 00:14:16,527
With McKinley in office
they're free to conduct
252
00:14:16,611 --> 00:14:19,279
business in the way
they've become accustomed.
253
00:14:23,326 --> 00:14:24,868
- MAURY KLEIN: After
McKinley's election
254
00:14:24,953 --> 00:14:26,870
a number of the issues
that had bothered
255
00:14:26,955 --> 00:14:29,665
the big businessmen
conveniently went away.
256
00:14:30,416 --> 00:14:34,586
He was a man who was
in his philosophy,
257
00:14:34,671 --> 00:14:38,882
in his approach to
politics very much
258
00:14:38,967 --> 00:14:40,467
in sympathy with them.
259
00:14:41,135 --> 00:14:43,804
- NARRATOR: McKinley
rules back regulation
260
00:14:43,888 --> 00:14:46,098
and profits once
again skyrocket.
261
00:14:48,476 --> 00:14:52,354
It's back to business
as usual and Carnegie,
262
00:14:52,438 --> 00:14:56,233
Rockefeller and Morgan are
set to become even more powerful
263
00:14:56,317 --> 00:14:57,526
than ever before.
264
00:15:07,078 --> 00:15:09,496
They've defeated their
common enemy
265
00:15:09,581 --> 00:15:12,165
and with that ultimate
goal achieved
266
00:15:12,250 --> 00:15:15,502
their uneasy alliance
begins to fray.
267
00:15:18,047 --> 00:15:20,757
Rockefeller is the
first to break ranks.
268
00:15:22,302 --> 00:15:26,096
- Because Rockefeller, because
Carnegie were so wealthy,
269
00:15:26,180 --> 00:15:27,973
because they had
so much money--they had
270
00:15:28,057 --> 00:15:30,267
more money than they could
probably reinvest
271
00:15:30,351 --> 00:15:32,811
in their own companies--
they were looking
272
00:15:32,895 --> 00:15:34,521
for things to invest in.
273
00:15:38,443 --> 00:15:40,861
- NARRATOR: John
Rockefeller learns
274
00:15:40,945 --> 00:15:44,114
of a massive deposit of iron
ore in Northern Minnesota.
275
00:15:45,491 --> 00:15:48,535
The primary material used
in production of steel.
276
00:15:52,749 --> 00:15:55,876
Rockefeller knows little
about the steel business.
277
00:15:56,377 --> 00:15:58,795
What he does know is that
Andrew Carnegie is the
278
00:15:58,880 --> 00:16:03,258
biggest steel producer in
the world and that this is
279
00:16:03,343 --> 00:16:07,012
his chance to beat his
long time rival at his own game.
280
00:16:09,223 --> 00:16:12,726
- If you were a well-run
company competing against
281
00:16:12,810 --> 00:16:15,896
other well-run companies
you're coming up
282
00:16:15,980 --> 00:16:18,398
with ideas to jump them.
283
00:16:19,233 --> 00:16:21,026
You're thinking
they might do this,
284
00:16:21,110 --> 00:16:22,444
I'm going to do this.
285
00:16:23,112 --> 00:16:25,238
It's not a big
complicated thing.
286
00:16:31,120 --> 00:16:32,871
- Rockefeller is a fool.
287
00:16:33,331 --> 00:16:34,289
- How so?
288
00:16:42,173 --> 00:16:43,632
- Should we be worried?
289
00:16:43,716 --> 00:16:44,591
- No.
290
00:16:45,468 --> 00:16:49,137
You can buy iron ore
anywhere and the ore from
291
00:16:49,222 --> 00:16:51,264
the Mesabi Mountains
is like dust.
292
00:16:51,349 --> 00:16:53,642
It clogs the
blast furnaces.
293
00:16:53,976 --> 00:16:56,978
No steel producer in his
right mind would buy it.
294
00:17:03,778 --> 00:17:05,862
- (dynamite explosion)
295
00:17:08,241 --> 00:17:10,784
- NARRATOR: But
Carnegie is wrong.
296
00:17:10,868 --> 00:17:13,829
Steel manufacturers
quickly figure out how
297
00:17:13,913 --> 00:17:17,416
to use the iron ore and
Rockefeller immediately
298
00:17:17,500 --> 00:17:20,919
begins supplying it to
Carnegie's competitors
299
00:17:21,003 --> 00:17:22,754
at rock bottom prices.
300
00:17:24,841 --> 00:17:27,175
- There are many people
who either work
301
00:17:27,260 --> 00:17:30,262
for Carnegie knew how to make
steel, could figure out,
302
00:17:30,346 --> 00:17:32,639
well if I could raise a
little bit of money
303
00:17:32,724 --> 00:17:35,100
maybe I could start my own
steel company and price it
304
00:17:35,184 --> 00:17:37,477
just a little bit lower
than Carnegie.
305
00:17:37,562 --> 00:17:38,311
And guess what?
306
00:17:38,354 --> 00:17:41,064
Customers will come to
me to buy their steel.
307
00:17:44,235 --> 00:17:46,862
- NARRATOR: As the
competition heats up
308
00:17:46,946 --> 00:17:49,322
Carnegie's customers
begin to flee.
309
00:17:51,492 --> 00:17:53,326
The impact is devastating.
310
00:17:54,996 --> 00:17:58,415
In just months Carnegie's
profits begin to crater.
311
00:18:02,712 --> 00:18:04,963
Sensing weakness
Rockefeller devises
312
00:18:05,047 --> 00:18:06,506
a daring scheme.
313
00:18:08,551 --> 00:18:10,761
He's going to build
a steel plant.
314
00:18:10,845 --> 00:18:14,014
One to rival anything
Andrew Carnegie has ever built.
315
00:18:17,685 --> 00:18:20,479
But Carnegie knows he
can't let that happen.
316
00:18:21,397 --> 00:18:23,732
- Carnegie is determined
317
00:18:23,816 --> 00:18:26,276
that nobody is going
to take his place.
318
00:18:26,861 --> 00:18:28,653
He's going to
build new plants,
319
00:18:28,738 --> 00:18:31,573
he's going to destroy--
if Rockefeller goes
320
00:18:31,657 --> 00:18:33,742
into steel he'll destroy him.
321
00:18:37,789 --> 00:18:39,664
Carnegie calls a meeting.
322
00:18:39,749 --> 00:18:42,334
Hoping to intimidate
Rockefeller into staying
323
00:18:42,418 --> 00:18:44,169
out of the steel business.
324
00:18:46,589 --> 00:18:48,673
But Rockefeller didn't
become the richest man
325
00:18:48,758 --> 00:18:52,093
in American history by
cowering in fear.
326
00:18:55,264 --> 00:18:56,848
- CARNEGIE: Mr.
Rockefeller.
327
00:18:56,933 --> 00:18:58,683
- ROCKEFELLER:
Mr. Carnegie.
328
00:19:08,611 --> 00:19:10,779
- You don't want to
negotiate with me.
329
00:19:11,614 --> 00:19:13,240
I am a great negotiator.
330
00:19:13,616 --> 00:19:15,450
I know I
intimidate people.
331
00:19:15,535 --> 00:19:16,660
I understand that.
332
00:19:16,744 --> 00:19:18,870
I get it, and I
understand why,
333
00:19:18,955 --> 00:19:21,414
and I don't want to
intimidate anybody,
334
00:19:21,499 --> 00:19:23,375
unless they
try to hurt me.
335
00:19:23,459 --> 00:19:24,960
Then I hurt them back.
336
00:19:26,963 --> 00:19:30,048
- NARRATOR: Their rivalry
has lasted for decades
337
00:19:30,132 --> 00:19:33,426
but now--for the first
time ever--Carnegie
338
00:19:33,511 --> 00:19:36,137
and Rockefeller are
locking horns directly.
339
00:19:39,308 --> 00:19:43,562
The negotiations last for
months and neither man
340
00:19:43,646 --> 00:19:45,438
is willing to give in.
341
00:19:46,148 --> 00:19:47,941
- Negotiating
is a real art.
342
00:19:48,734 --> 00:19:51,862
It's an art and a
great negotiator,
343
00:19:51,946 --> 00:19:55,073
is like a great surgeon, and
the--they're very, very rare.
344
00:19:55,157 --> 00:19:56,575
You don't see it often.
345
00:19:57,493 --> 00:20:00,704
- NARRATOR: Rockefeller has
already made a fortune in oil.
346
00:20:00,788 --> 00:20:02,247
His investment
in steel
347
00:20:02,331 --> 00:20:04,791
is just a small part
of his portfolio.
348
00:20:06,252 --> 00:20:08,587
- CARLY FIORINA: You have
to be willing to walk away.
349
00:20:08,671 --> 00:20:10,589
You have to be
willing to walk away.
350
00:20:10,673 --> 00:20:14,134
And people who won't
walk away from a deal,
351
00:20:14,218 --> 00:20:16,303
in my experience, end
up making bad deals.
352
00:20:16,387 --> 00:20:20,849
- NARRATOR: Carnegie knows
he has little choice.
353
00:20:23,185 --> 00:20:26,104
In order to stay on top,
he needs to do whatever
354
00:20:26,188 --> 00:20:30,442
it takes to keep
Rockefeller out of steel.
355
00:20:33,195 --> 00:20:36,031
- CARNEGIE: I will buy
the entire output of your mines.
356
00:20:37,575 --> 00:20:41,620
In return, you will
renounce your decision
357
00:20:41,704 --> 00:20:43,371
to construct a steel mill.
358
00:20:49,211 --> 00:20:50,545
- ROCKEFELLER: Agreed.
359
00:20:56,552 --> 00:20:58,345
- They both knew that at
some point they would have
360
00:20:58,429 --> 00:21:02,182
to reach a deal in which neither
got everything he wanted.
361
00:21:02,266 --> 00:21:04,643
But neither got
destroyed in the process.
362
00:21:04,727 --> 00:21:07,062
Rockefeller and
Carnegie, in the end,
363
00:21:07,146 --> 00:21:10,815
were smart enough to know
that they were both
364
00:21:10,900 --> 00:21:14,027
too big to get into a battle.
365
00:21:16,572 --> 00:21:19,157
- NARRATOR: The agreement
is one of the most satisfying
366
00:21:19,241 --> 00:21:20,742
of Rockefeller's career.
367
00:21:22,078 --> 00:21:24,496
He's forced his biggest
rival to hand over
368
00:21:24,580 --> 00:21:29,834
a fortune in exchange for an
iron ore mine he never had
369
00:21:29,919 --> 00:21:32,087
much interest in owning.
370
00:21:36,133 --> 00:21:38,093
Rockefeller may have
gotten the better
371
00:21:38,177 --> 00:21:41,972
of Carnegie but their deal
has drawn the attention
372
00:21:42,056 --> 00:21:47,060
of another rival who
envisions something even bigger.
373
00:21:50,776 --> 00:21:54,237
America has expanded more
in the last three decades
374
00:21:54,322 --> 00:21:56,698
than any country on Earth.
375
00:21:58,326 --> 00:22:00,744
Covering the breadth
of the continent,
376
00:22:00,828 --> 00:22:03,121
its prosperity
is built on oil,
377
00:22:03,206 --> 00:22:06,124
steel and electricity.
378
00:22:09,086 --> 00:22:15,091
John D. Rockefeller, Andrew
Carnegie and J.P. Morgan
379
00:22:16,302 --> 00:22:18,595
amassed
mind-boggling fortunes
380
00:22:19,805 --> 00:22:21,306
and became targets.
381
00:22:22,350 --> 00:22:25,602
But after teaming up to put
their man in the White House,
382
00:22:28,231 --> 00:22:30,815
they're now free
to do whatever they want.
383
00:22:33,402 --> 00:22:36,071
- Every great business
leader I've ever met,
384
00:22:36,155 --> 00:22:38,907
in addition to being
very smart, very driven,
385
00:22:38,991 --> 00:22:40,700
they have this
"Why not me?
386
00:22:40,785 --> 00:22:42,577
Screw it. I deserve it.
Let's go."
387
00:22:42,662 --> 00:22:45,872
And if you don't have that you
can't achieve greatness.
388
00:22:47,500 --> 00:22:48,750
- NARRATOR: J.P. Morgan
389
00:22:48,834 --> 00:22:51,545
has risen to power
by consolidating broken
390
00:22:51,629 --> 00:22:54,506
industries and
eliminating competition,
391
00:22:56,008 --> 00:22:58,301
and after Carnegie's deal
with Rockefeller,
392
00:23:01,347 --> 00:23:04,140
he sees the potential to
apply his model
393
00:23:04,225 --> 00:23:05,976
to the steel business.
394
00:23:07,019 --> 00:23:11,273
- Morgan had much more
power than he had wealth
395
00:23:11,357 --> 00:23:16,278
and he understood that he
could have more influence
396
00:23:16,362 --> 00:23:18,738
over the economy
than Rockefeller,
397
00:23:18,823 --> 00:23:22,158
than Carnegie, than
just about anybody else.
398
00:23:23,452 --> 00:23:27,789
And he used this to pursue his
vision of the American economy.
399
00:23:29,792 --> 00:23:33,378
- NARRATOR: Morgan's years
of deal making have left
400
00:23:33,462 --> 00:23:35,797
him with a controlling
interest in companies
401
00:23:35,881 --> 00:23:39,509
ranging from
manufacturing, to mining,
402
00:23:39,885 --> 00:23:41,052
to railroads.
403
00:23:42,471 --> 00:23:47,892
One industry brings all
those others together--steel.
404
00:23:52,106 --> 00:23:56,443
- J.P. Morgan believes
that some individual
405
00:23:57,403 --> 00:24:02,741
has to bring sense and has
to bring order to American
406
00:24:02,825 --> 00:24:03,867
capitalism.
407
00:24:05,786 --> 00:24:10,915
Morgan wants to end the
cutthroat competition in steel
408
00:24:12,585 --> 00:24:15,920
and the only way
to do that is to bring
409
00:24:16,005 --> 00:24:20,300
together the competitors
into one new company.
410
00:24:21,719 --> 00:24:24,512
- NARRATOR: If Morgan
can consolidate steel,
411
00:24:24,597 --> 00:24:26,931
he could potentially
create the largest
412
00:24:27,016 --> 00:24:28,975
corporate empire
in the world.
413
00:24:30,853 --> 00:24:32,979
But do to that, J.P. Morgan
414
00:24:33,064 --> 00:24:34,981
will need to pull
off his biggest
415
00:24:35,066 --> 00:24:39,903
and most daring move yet--
a complete takeover
416
00:24:39,987 --> 00:24:42,489
ofAndrew Carnegie's empire.
417
00:24:45,701 --> 00:24:48,119
Morgan's timing
is impeccable.
418
00:24:49,205 --> 00:24:53,083
Carnegie, after years
of bruising battles,
419
00:24:54,126 --> 00:24:56,419
is questioning his future.
420
00:25:03,302 --> 00:25:06,054
- Carnegie knew that as
long as he wanted to,
421
00:25:06,138 --> 00:25:10,266
he could continue to
reign supreme in steel.
422
00:25:11,602 --> 00:25:14,437
He didn't know that he
wanted to keep fighting
423
00:25:14,522 --> 00:25:15,939
for the rest of his life.
424
00:25:17,817 --> 00:25:20,068
- NARRATOR: Morgan knows
425
00:25:20,152 --> 00:25:22,278
he can't go after
Carnegie directly.
426
00:25:23,030 --> 00:25:24,614
He needs another way in.
427
00:25:25,491 --> 00:25:28,159
So he sets up a meeting
with Carnegie's right-hand
428
00:25:28,244 --> 00:25:30,036
man, Charles Schwab.
429
00:25:38,504 --> 00:25:40,672
- How long have your
worked for Carnegie?
430
00:25:41,006 --> 00:25:42,424
- Over 1 5 years.
431
00:25:44,135 --> 00:25:46,010
- I guess he'd hate
it if you left.
432
00:25:47,430 --> 00:25:48,847
- No one is indispensable.
433
00:25:49,515 --> 00:25:51,433
- You've doubled profits
at Carnegie Steel every
434
00:25:51,517 --> 00:25:52,976
year for the past 5 years.
435
00:25:54,895 --> 00:25:56,354
- Times have been good.
436
00:25:56,439 --> 00:25:58,064
Carnegie is a
very easy boss.
437
00:25:58,733 --> 00:26:00,650
- What if you were
your own boss?
438
00:26:01,819 --> 00:26:02,819
- Of what?
439
00:26:03,696 --> 00:26:05,655
- I am going to
buy Carnegie Steel.
440
00:26:06,365 --> 00:26:08,616
And you are going
to be President
441
00:26:08,701 --> 00:26:10,493
of the world's largest company.
442
00:26:11,746 --> 00:26:13,621
- With all due
respect, Mr. Morgan,
443
00:26:13,706 --> 00:26:16,124
Carnegie would kill
your idea at birth.
444
00:26:16,584 --> 00:26:18,209
Carnegie would never sell.
445
00:26:19,253 --> 00:26:20,920
- Everyone has
their price.
446
00:26:22,298 --> 00:26:24,507
You just have to
find out what it is.
447
00:26:42,026 --> 00:26:42,859
CARNEGIE: Did you
know, Charles,
448
00:26:42,943 --> 00:26:45,445
that the game of golf
was invented in Scotland?
449
00:26:45,529 --> 00:26:46,529
- I did not.
450
00:26:47,072 --> 00:26:49,199
So, do they treat you like
a king when you return
451
00:26:49,283 --> 00:26:50,492
home to Scotland?
452
00:26:50,576 --> 00:26:52,035
- I suppose they do.
453
00:26:54,038 --> 00:26:57,165
- And then you came to
America and became a king--
454
00:26:57,249 --> 00:26:58,374
of industry.
455
00:26:59,251 --> 00:27:00,877
You created your
own destiny.
456
00:27:02,755 --> 00:27:04,631
- Destiny is not a
matter of chance.
457
00:27:04,715 --> 00:27:06,174
It's a matter of choice.
458
00:27:07,301 --> 00:27:08,259
- Exactly.
459
00:27:10,262 --> 00:27:11,513
Quote from Shakespeare?
460
00:27:11,597 --> 00:27:12,472
- No.
461
00:27:13,057 --> 00:27:14,933
William Jennings
Bryan said it.
462
00:27:16,268 --> 00:27:19,020
And we three kings of
industry have robbed him
463
00:27:19,104 --> 00:27:20,313
of his destiny.
464
00:27:20,397 --> 00:27:21,940
- Yeah.
For the greater good.
465
00:27:22,024 --> 00:27:23,358
To create more wealth.
466
00:27:24,068 --> 00:27:26,986
- Only if that wealth is
used for the benefit of mankind.
467
00:27:28,697 --> 00:27:31,783
- You know, if you were
to sell Carnegie Steel,
468
00:27:31,867 --> 00:27:34,994
you could spend the rest
of your life benefiting mankind.
469
00:27:36,539 --> 00:27:39,916
- Alas, there is not one
person in the world
470
00:27:40,000 --> 00:27:42,460
with enough money to
buy Carnegie Steel.
471
00:27:43,629 --> 00:27:45,088
- Save J.P. Morgan.
472
00:27:50,010 --> 00:27:52,178
Supposing Morgan
did want to buy.
473
00:27:53,931 --> 00:27:55,640
What would be your price?
474
00:28:03,941 --> 00:28:07,777
- Carnegie wasn't gonna do any
price haggling with Morgan.
475
00:28:08,153 --> 00:28:11,030
Carnegie writes done four
hundred and eighty million
476
00:28:11,115 --> 00:28:12,532
on a piece of paper.
477
00:28:12,950 --> 00:28:15,535
It's the equivalent of
four hundred billion today.
478
00:28:15,619 --> 00:28:18,246
More than Gates and
Buffet together.
479
00:28:19,582 --> 00:28:21,374
NARRATOR: Carnegie
has dared J.P. Morgan
480
00:28:21,458 --> 00:28:23,793
to buy him out
for an outrageous price.
481
00:28:25,880 --> 00:28:28,756
A sum that is higher
than the entire budget
482
00:28:28,841 --> 00:28:30,967
of the U.S. Federal Government.
483
00:28:38,934 --> 00:28:40,435
- I have a price.
484
00:28:49,991 --> 00:28:52,451
- NARRATOR: America is on the move.
485
00:28:52,535 --> 00:28:55,245
After decades of
unprecedented growth,
486
00:28:55,330 --> 00:28:57,706
the country has emerged
as one of the leading
487
00:28:57,790 --> 00:28:59,833
industrial powers
in the world.
488
00:29:02,128 --> 00:29:05,589
J.P. Morgan has consolidated
business for years
489
00:29:06,049 --> 00:29:10,177
and now he's set his sights on
Andrew Carnegie's steel empire.
490
00:29:11,304 --> 00:29:16,099
Hoping to take it over
and create a monopoly in steel.
491
00:29:17,685 --> 00:29:21,229
But Carnegie has spent
a lifetime building his company,
492
00:29:21,314 --> 00:29:23,148
rising from
nothing to become
493
00:29:23,232 --> 00:29:25,943
one of the most powerful
men in America.
494
00:29:26,903 --> 00:29:31,031
Convincing him to sell
will take an astronomical
495
00:29:31,115 --> 00:29:32,366
amount of money.
496
00:29:41,751 --> 00:29:43,210
- I have a price.
497
00:29:53,012 --> 00:29:55,180
- Have Carnegie
come and meet me.
498
00:29:57,642 --> 00:29:59,393
Tell him the answer's yes.
499
00:30:15,994 --> 00:30:17,744
- CARNEGIE: I believe
that's the earliest
500
00:30:17,829 --> 00:30:20,414
in the day that I've ever
drunk champagne.
501
00:30:22,333 --> 00:30:24,209
- Congratulations,
Carnegie.
502
00:30:24,669 --> 00:30:27,129
You're now the richest
man in the world.
503
00:30:28,256 --> 00:30:30,382
- Would you have
said yes, Morgan,
504
00:30:30,466 --> 00:30:32,718
if I had asked for
$100 million more?
505
00:30:34,762 --> 00:30:36,263
- Goodbye, Carnegie.
506
00:30:45,148 --> 00:30:49,151
- NARRATOR: For 30 years
Andrew Carnegie
507
00:30:49,235 --> 00:30:53,238
has battled John D. Rockefeller
for the title
508
00:30:53,322 --> 00:30:55,282
ofAmerica's richest man
509
00:30:56,534 --> 00:30:59,244
and now he's finally
surpassed him.
510
00:31:01,205 --> 00:31:03,999
The deal gives Carnegie a
personal net worth
511
00:31:04,083 --> 00:31:07,627
of $310 billion dollars
in today's money.
512
00:31:08,880 --> 00:31:11,840
The largest private
fortune the modern world
513
00:31:11,924 --> 00:31:13,133
has ever seen.
514
00:31:22,351 --> 00:31:26,813
- Initially there is
this enormous let down.
515
00:31:28,149 --> 00:31:32,277
He can't quite believe now
that he has no connection
516
00:31:32,361 --> 00:31:34,362
with Pittsburgh
or his mills.
517
00:31:34,864 --> 00:31:37,074
That there is no
Carnegie Steel anymore
518
00:31:37,158 --> 00:31:40,786
and I think it's hard for him
to get used to that.
519
00:31:42,747 --> 00:31:46,583
- If somebody accepts
the ask too quickly,
520
00:31:46,667 --> 00:31:50,045
then you think there
was more room there.
521
00:31:50,546 --> 00:31:52,672
But I never like
to look back.
522
00:31:53,299 --> 00:31:55,342
I'm a very forward
thinking person
523
00:31:55,426 --> 00:31:58,553
and a very positive thinking
person, and the transactions
524
00:31:58,638 --> 00:32:01,348
that I did, or did not do,
I very rarely have
525
00:32:01,432 --> 00:32:03,183
any remorse over a situation.
526
00:32:03,768 --> 00:32:04,851
I like to move on.
527
00:32:09,774 --> 00:32:14,694
- NARRATOR: J.P. Morgan calls
his new company, U.S. Steel.
528
00:32:14,779 --> 00:32:18,365
It's instantly the biggest
corporation in the world.
529
00:32:18,658 --> 00:32:21,701
The first company in
history to be worth more
530
00:32:21,786 --> 00:32:26,248
than 1 billion dollars and
it will dominate the steel
531
00:32:26,332 --> 00:32:28,917
business for
almost 100 years,
532
00:32:29,001 --> 00:32:31,086
virtually unchallenged.
533
00:32:32,964 --> 00:32:35,006
But the creation
of U.S. Steel
534
00:32:35,091 --> 00:32:38,760
is only possible in this
new era of unchecked monopolies.
535
00:32:40,763 --> 00:32:43,765
An era Morgan helped
create when he and his rivals
536
00:32:43,850 --> 00:32:46,184
put their President
in the White House.
537
00:32:53,609 --> 00:32:55,944
They may have helped
to buy the President,
538
00:32:56,028 --> 00:32:58,655
but they can't avoid
politics forever.
539
00:32:59,699 --> 00:33:01,408
Their power over
the nation's biggest
540
00:33:01,492 --> 00:33:03,785
industries soon catches
the attention
541
00:33:03,870 --> 00:33:07,956
of an emerging politician,
Theodore Roosevelt.
542
00:33:09,500 --> 00:33:14,212
- Roosevelt was the kind
of figure that had to dominate,
543
00:33:14,297 --> 00:33:16,506
had to, in
a sense, own the room.
544
00:33:23,181 --> 00:33:26,433
- NARRATOR: Roosevelt is
from a wealthy New York
545
00:33:26,517 --> 00:33:29,477
family and could have
become a businessman like
546
00:33:29,562 --> 00:33:33,732
Carnegie or Rockefeller,
but he took a different path.
547
00:33:34,859 --> 00:33:38,945
Foregoing a career in
business for one in politics.
548
00:33:41,449 --> 00:33:44,284
But the young Roosevelt
had an image problem.
549
00:33:44,702 --> 00:33:47,787
His fancy clothes and
upper class demeanor
550
00:33:47,872 --> 00:33:49,664
left him open to ridicule.
551
00:33:51,542 --> 00:33:54,169
He took great pains to
remake his image
552
00:33:55,504 --> 00:33:58,548
posing in a New York City
photography studio dressed
553
00:33:58,633 --> 00:34:02,969
as a Badlands hunter with
a $500 engraved silver
554
00:34:03,054 --> 00:34:05,305
hunting knife
from Tiffany's.
555
00:34:05,973 --> 00:34:09,059
The images help Roosevelt
transform himself
556
00:34:09,143 --> 00:34:12,354
from a wealthy New York
aristocrat into a man
557
00:34:12,438 --> 00:34:13,688
of the people.
558
00:34:14,357 --> 00:34:16,524
And, as Roosevelt
enlists in the army,
559
00:34:17,526 --> 00:34:20,278
the image he manufactured
becomes real.
560
00:34:22,240 --> 00:34:24,032
- HW BRANDS: Theodore
Roosevelt became a hero
561
00:34:24,116 --> 00:34:26,034
during the
Spanish-American war.
562
00:34:26,869 --> 00:34:29,829
And the republican boss
of New York state
563
00:34:29,914 --> 00:34:32,457
said to Theodore Roosevelt,
"you're my boy."
564
00:34:32,541 --> 00:34:35,502
Got him the Republican
nomination and by virtue
565
00:34:35,586 --> 00:34:39,047
of his heroism became
New York Governor.
566
00:34:40,299 --> 00:34:42,300
Roosevelt quickly
demonstrated
567
00:34:42,385 --> 00:34:44,052
an independent streak.
568
00:34:44,136 --> 00:34:46,888
Roosevelt could not
be manipulated at all.
569
00:34:48,557 --> 00:34:50,517
- NARRATOR: As
Governor of New York,
570
00:34:50,601 --> 00:34:53,895
Roosevelt passes laws
clamping down on big business.
571
00:34:56,065 --> 00:34:57,524
His biggest targets are
572
00:34:57,608 --> 00:34:59,901
the nation's most powerful
monopolies
573
00:35:01,779 --> 00:35:03,947
and the men behind them.
574
00:35:05,992 --> 00:35:09,744
But Rockefeller and Morgan know
they can't buy Roosevelt
575
00:35:11,122 --> 00:35:14,040
so they set out to make him
as weak as possible.
576
00:35:16,419 --> 00:35:19,296
- One way to figure out
how to keep Roosevelt
577
00:35:19,380 --> 00:35:22,424
from becoming a major figure
at the national level
578
00:35:22,842 --> 00:35:24,884
is to make him Vice President.
579
00:35:24,969 --> 00:35:28,096
Because the Vice President
doesn't really have much to do.
580
00:35:29,515 --> 00:35:32,183
- NARRATOR: Heading into
a new election year
581
00:35:32,268 --> 00:35:34,352
it's a rematch of 1896.
582
00:35:35,062 --> 00:35:37,522
McKinley versus
William Jennings Bryan.
583
00:35:38,107 --> 00:35:40,442
Through a series
of backroom deals,
584
00:35:40,526 --> 00:35:42,736
some of the nation's
richest and most powerful
585
00:35:42,820 --> 00:35:46,114
men convince McKinley
to put Roosevelt on the ticket.
586
00:35:46,824 --> 00:35:48,616
- The vice presidency,
in those days,
587
00:35:48,701 --> 00:35:51,745
was a place where people
went to disappear.
588
00:35:51,829 --> 00:35:52,954
They became
vice president,
589
00:35:53,039 --> 00:35:54,247
were never heard
from again.
590
00:35:54,332 --> 00:35:56,958
It was almost like a modern
witness protection program.
591
00:35:59,086 --> 00:36:00,754
- NARRATOR: McKinley
is re-elected
592
00:36:00,838 --> 00:36:05,342
by a comfortable margin and
Roosevelt is sworn in
593
00:36:05,426 --> 00:36:07,093
as Vice President.
594
00:36:09,180 --> 00:36:11,806
With their man still
in the White House
595
00:36:11,891 --> 00:36:14,559
and their nemesis in a
powerless position,
596
00:36:16,937 --> 00:36:18,521
Rockefeller and
Morgan think
597
00:36:18,606 --> 00:36:20,648
they have protected
their empires.
598
00:36:22,485 --> 00:36:24,235
But their clever ploy
599
00:36:26,655 --> 00:36:27,822
may backfire.
600
00:37:22,875 --> 00:37:26,461
President William McKinley
is re-elected to a second term
601
00:37:27,713 --> 00:37:30,757
and Aspiring trust
buster Theodore Roosevelt
602
00:37:30,841 --> 00:37:32,842
is installed as
Vice President.
603
00:37:33,344 --> 00:37:36,221
A clever play to
silence his influence.
604
00:37:37,390 --> 00:37:40,266
With McKinley in office
for another four years,
605
00:37:40,351 --> 00:37:42,435
John Rockefeller and J.P.
Morgan
606
00:37:42,520 --> 00:37:45,188
have the freedom
to expand their empires
607
00:37:45,272 --> 00:37:47,023
to unprecedented heights.
608
00:37:49,693 --> 00:37:53,530
In September of 1901
President McKinley travels
609
00:37:53,614 --> 00:37:57,784
to Buffalo to give a speech
heralding America's prosperity.
610
00:37:59,495 --> 00:38:02,038
But that prosperity
hasn't reached everyone.
611
00:38:02,915 --> 00:38:07,752
Many are still struggling
to survive and they're fed up
612
00:38:07,837 --> 00:38:11,297
with McKinley's close
relationship with big business.
613
00:38:23,894 --> 00:38:27,105
Leon Czolgosz is a
former factory worker
614
00:38:29,733 --> 00:38:32,569
who recently lost his
job at a company J.P. Morgan
615
00:38:32,653 --> 00:38:36,531
took over during
the creation of U.S. Steel.
616
00:38:39,201 --> 00:38:42,537
As Czolgosz struggled, he
took refuge
617
00:38:42,621 --> 00:38:44,914
in the growing
anarchist movement.
618
00:38:46,459 --> 00:38:48,668
He became convinced that
the Government is helping
619
00:38:48,752 --> 00:38:50,503
the rich exploit the poor
620
00:38:52,798 --> 00:38:55,758
and he's determined
to put an end to it.
621
00:39:32,129 --> 00:39:33,421
- (gun fires)
622
00:39:38,594 --> 00:39:41,262
- NARRATOR: Eight days
after the shooting,
623
00:39:41,347 --> 00:39:46,100
William McKinley succumbs
to his injuries becoming
624
00:39:46,185 --> 00:39:49,854
the third American President to
be killed in office.
625
00:39:53,317 --> 00:39:55,652
For America's
most powerful men,
626
00:39:55,736 --> 00:39:57,904
it's the worst
case scenario.
627
00:39:57,988 --> 00:40:01,783
An assassin's bullet has robbed
them of their president,
628
00:40:01,867 --> 00:40:04,452
a man they
spent millions to get elected
629
00:40:05,538 --> 00:40:09,082
and with his death their worst
enemy comes to power.
630
00:40:11,877 --> 00:40:14,128
Teddy Roosevelt is
about to become
631
00:40:14,213 --> 00:40:16,214
the leader of the free world.
632
00:40:31,272 --> 00:40:34,107
- Mr. Roosevelt.
Very good to meet you, Sir.
633
00:40:34,650 --> 00:40:37,986
- The plan of having
Roosevelt buried,
634
00:40:38,070 --> 00:40:40,029
in effect, in the vice
presidency completely
635
00:40:40,114 --> 00:40:42,490
backfired because who
could've predicted
636
00:40:42,575 --> 00:40:43,700
what would happen?
637
00:40:43,784 --> 00:40:45,285
And what would
happen so quickly
638
00:40:45,369 --> 00:40:47,495
after the election of the 1900.
639
00:40:47,580 --> 00:40:50,623
- Theodore Roosevelt,
raise your right hand.
640
00:40:50,708 --> 00:40:54,127
Do you, Theodore Roosevelt
solemnly swear that you
641
00:40:54,211 --> 00:40:56,546
will faithfully execute
the office
642
00:40:56,630 --> 00:40:59,299
of President
of the United States.
643
00:41:00,301 --> 00:41:02,385
And to the best of
your ability,
644
00:41:02,469 --> 00:41:05,138
preserve,
protect and defend
645
00:41:05,222 --> 00:41:08,725
the constitution
of the United States.
646
00:41:08,809 --> 00:41:11,477
- ROOSEVELT:
And thus, I swear!
647
00:41:14,106 --> 00:41:16,107
Now. Let's get started.
648
00:41:17,443 --> 00:41:18,735
- Started. Yes.
649
00:41:19,945 --> 00:41:23,489
- Roosevelt insisted
that the big capitalists
650
00:41:23,574 --> 00:41:26,868
recognize that they
were mere capitalists.
651
00:41:26,952 --> 00:41:29,370
And that the elected
officials of the country,
652
00:41:29,455 --> 00:41:32,123
were the ones that
the people had chosen.
653
00:41:32,207 --> 00:41:35,376
Nobody elected J.P. Morgan
to anything.
654
00:41:36,629 --> 00:41:39,172
Nobody elected John D.
Rockefeller to anything.
655
00:41:39,965 --> 00:41:42,925
But the people had,
well, indirectly elected
656
00:41:43,010 --> 00:41:44,552
Theodore Roosevelt
President and he was going
657
00:41:44,637 --> 00:41:45,845
to make the most of it.
658
00:41:49,683 --> 00:41:51,768
- Roosevelt quickly
launches a campaign
659
00:41:51,852 --> 00:41:57,065
against the nation's largest
trusts and his first target
660
00:41:57,149 --> 00:42:01,277
is a railroad conglomerate
owned by J.P. Morgan.
661
00:42:02,488 --> 00:42:04,864
- Morgan demanded to
see the President.
662
00:42:04,948 --> 00:42:07,367
So he stormed down from
New York to Washington,
663
00:42:07,451 --> 00:42:08,868
went into the White House.
664
00:42:08,952 --> 00:42:10,912
And he said, I don't
understand, he said,
665
00:42:10,996 --> 00:42:13,790
if we got a problem, send
your man to my man
666
00:42:13,874 --> 00:42:15,208
and they'll fix it up.
667
00:42:15,292 --> 00:42:16,459
And Roosevelt said,
668
00:42:16,543 --> 00:42:18,920
"This is exactly
the problem with Morgan.
669
00:42:19,004 --> 00:42:23,091
He acts as though I'm
just a rival boss or something."
670
00:42:23,175 --> 00:42:26,177
And Morgan, who thought
that he could manipulate
671
00:42:26,261 --> 00:42:28,429
Roosevelt, discovered that
Roosevelt could not be
672
00:42:28,514 --> 00:42:29,889
manipulated at all.
673
00:42:30,641 --> 00:42:33,935
- NARRATOR: Roosevelt refuses
to back down from Morgan.
674
00:42:34,019 --> 00:42:36,479
He sues his company
in Federal court.
675
00:42:37,398 --> 00:42:39,732
The first Government
anti-trust case
676
00:42:39,817 --> 00:42:41,734
filed against a major
corporation.
677
00:42:44,363 --> 00:42:47,699
Roosevelt goes on to win
and Morgan's railroad
678
00:42:47,783 --> 00:42:49,659
monopoly is broken up.
679
00:42:51,870 --> 00:42:54,580
It's a stunning
setback for J.P. Morgan.
680
00:42:54,665 --> 00:42:57,208
One he'll agonize
over for years
681
00:43:02,214 --> 00:43:06,175
and it's a sign of things
to come for his fellow Titans.
682
00:43:07,386 --> 00:43:09,804
Roosevelt is elected
to a second term
683
00:43:09,888 --> 00:43:11,973
and over the course of his
administration,
684
00:43:12,057 --> 00:43:14,434
he files suit against
dozens of trusts.
685
00:43:16,103 --> 00:43:18,479
It's a time of great
change for the nation.
686
00:43:19,773 --> 00:43:23,067
J.P. Morgan, John Rockefeller
and Andrew Carnegie
687
00:43:23,569 --> 00:43:26,988
suddenly find Themselves
as members of an old guard.
688
00:43:28,115 --> 00:43:31,492
Aging Titans forced
to defend their fading empires.
689
00:43:35,581 --> 00:43:37,290
But as other
monopolies fall,
690
00:43:38,167 --> 00:43:40,376
one target refuses
to go down.
691
00:43:42,296 --> 00:43:44,672
John D. Rockefeller's
Standard Oil
692
00:43:44,757 --> 00:43:46,132
had managed to hold off
693
00:43:46,216 --> 00:43:48,551
a break up over multiple
administrations.
694
00:43:49,762 --> 00:43:53,347
But Rockefeller won't
be able to hide forever.
695
00:43:58,645 --> 00:44:00,646
- Standard Oil got
the reputation
696
00:44:00,731 --> 00:44:02,982
as the most hated company
in America.
697
00:44:03,776 --> 00:44:09,238
It became literally the
symbol for big business evils.
698
00:44:10,657 --> 00:44:13,993
It was an example of big
businesses getting
699
00:44:14,077 --> 00:44:17,663
way too much power and
nothing, or no one,
700
00:44:17,748 --> 00:44:19,290
available to
restrain them.
701
00:44:19,875 --> 00:44:21,751
- NARRATOR: The Government
files Suit against
702
00:44:21,835 --> 00:44:24,670
Standard Oil--in what
promises to be the biggest
703
00:44:24,755 --> 00:44:27,381
anti-trust case of
all time--
704
00:44:29,676 --> 00:44:32,553
and the Government
is hoping their lead witness
705
00:44:32,638 --> 00:44:35,181
will be John D. Rockefeller
himself.
706
00:44:37,100 --> 00:44:42,063
The feds issue a subpoena
and Rockefeller goes on the run.
707
00:44:43,482 --> 00:44:46,776
From California, to
Maine, to Key West...
708
00:44:47,110 --> 00:44:48,945
The most powerful man
in America
709
00:44:50,155 --> 00:44:52,198
has become a fugitive
from justice.
710
00:44:53,242 --> 00:44:55,451
- He went all over the
country to escape
711
00:44:55,536 --> 00:44:57,870
being served subpoenas.
712
00:44:57,955 --> 00:45:00,832
You know, he was
constantly running from the law.
713
00:45:01,875 --> 00:45:05,253
- NARRATOR: Rockefeller
avoids the subpoenas for months.
714
00:45:05,337 --> 00:45:07,129
But life intervenes.
715
00:45:14,221 --> 00:45:17,139
His son, John Jnr., and
his wife welcome
716
00:45:17,224 --> 00:45:19,976
the first Rockefeller grandson
into the world.
717
00:45:21,562 --> 00:45:23,521
Still on the run
from the subpoena,
718
00:45:23,605 --> 00:45:26,607
Rockefeller is unable
to travel to see his grandchild
719
00:45:27,818 --> 00:45:29,986
and the
absence is unbearable.
720
00:45:31,196 --> 00:45:33,322
- DEVIL BILL: I'm
only here for one day.
721
00:45:33,407 --> 00:45:36,325
Once I'm gone I am gone
and I may not be back.
722
00:45:40,205 --> 00:45:41,622
- NARRATOR:
Rockefeller knows
723
00:45:41,707 --> 00:45:43,958
what it's like
to be abandoned...
724
00:45:44,042 --> 00:45:46,502
- DEVIL BILL: Never
trust anybody son.
725
00:45:48,005 --> 00:45:49,088
Not even me.
726
00:45:53,093 --> 00:45:55,261
- NARRATOR: And he's not
going to let this case
727
00:45:55,345 --> 00:45:56,846
tear his family apart.
728
00:46:00,976 --> 00:46:05,146
He turns himself in
agreeing to testify in court
729
00:46:05,230 --> 00:46:08,983
in defense of
Standard Oil and in defense
730
00:46:09,067 --> 00:46:13,070
of an entire way
of business he helped create.
731
00:46:27,284 --> 00:46:29,952
- NARRATOR: The case will
be the biggest challenge
732
00:46:30,037 --> 00:46:31,120
of Rockefeller's life.
733
00:46:36,043 --> 00:46:38,628
A fight that will determine the
future of the country.
734
00:46:41,381 --> 00:46:43,716
As Rockefeller is forced
to defend the company
735
00:46:43,800 --> 00:46:45,676
he built from nothing
736
00:46:48,680 --> 00:46:50,139
into one of the most powerful
737
00:46:50,224 --> 00:46:51,766
corporation's on earth.
738
00:46:52,726 --> 00:46:54,977
- Buy now. Buy everything.
739
00:46:56,605 --> 00:46:57,605
Buy the whole company.
740
00:47:02,194 --> 00:47:04,028
- (people murmuring)
741
00:47:04,446 --> 00:47:05,613
- It's Rockefeller.
742
00:47:42,109 --> 00:47:44,735
- The United States
versus Standard Oil.
743
00:47:45,404 --> 00:47:47,029
This hearing is
now in session.
744
00:47:48,490 --> 00:47:49,657
Please state your name.
745
00:47:50,826 --> 00:47:52,493
- John Rockefeller.
746
00:47:52,911 --> 00:47:55,997
- Mr. Rockefeller,
can you tell the court
747
00:47:56,081 --> 00:47:58,749
how in just one year,
in 1872,
748
00:47:59,793 --> 00:48:02,211
you acquired all the
refineries in Cleveland?
749
00:48:10,637 --> 00:48:11,595
- I don't remember.
750
00:48:11,680 --> 00:48:12,972
- (gasps)
- (people murmuring)
751
00:48:13,056 --> 00:48:14,682
- It was 36 years ago.
752
00:48:15,767 --> 00:48:18,519
- You used intimidation to
wipe out the competition,
753
00:48:18,603 --> 00:48:19,854
did you not?
754
00:48:19,938 --> 00:48:22,565
I mean, so ruthlessly
that it became known
755
00:48:22,649 --> 00:48:24,233
as the Cleveland massacre.
756
00:48:25,277 --> 00:48:27,028
- I don't remember
any massacre.
757
00:48:27,112 --> 00:48:28,863
- (people murmuring)
758
00:48:30,240 --> 00:48:33,409
- Are you aware of
payments made by Standard
759
00:48:33,493 --> 00:48:38,581
Oil to a Senator,
$15,000 to block a bill
760
00:48:38,665 --> 00:48:40,833
hostile to Standard Oil?
761
00:48:42,878 --> 00:48:44,170
- I don't remember.
762
00:48:44,254 --> 00:48:46,881
- We have a list of bribes
made by Standard Oil
763
00:48:46,965 --> 00:48:49,675
to politicians
between 1903...
764
00:48:49,760 --> 00:48:51,385
- I stepped down as
Chief Executive
765
00:48:51,470 --> 00:48:53,346
of Standard Oil in 1902.
766
00:48:54,348 --> 00:48:56,515
I can't answer for any
incidents that occurred
767
00:48:56,600 --> 00:48:57,475
after that date.
768
00:48:57,559 --> 00:48:59,560
- You are still President
of Standard Oil,
769
00:48:59,644 --> 00:49:00,770
are you not?
770
00:49:00,854 --> 00:49:02,438
- It's an honorary title.
771
00:49:02,522 --> 00:49:05,399
Much like that of
President of the United States.
772
00:49:05,484 --> 00:49:06,609
- (laughter)
773
00:49:06,693 --> 00:49:11,322
- Can I remind you Mr.
Rockefeller of the seriousness
774
00:49:11,406 --> 00:49:13,449
of the charges
brought against you.
775
00:49:16,119 --> 00:49:18,412
- NARRATOR: As John
Rockefeller fights to keep
776
00:49:18,497 --> 00:49:23,292
his monopoly intact a new
generation of businessmen
777
00:49:23,377 --> 00:49:27,338
is facing a new set
of challenges as they struggle
778
00:49:27,422 --> 00:49:29,632
to get their
companies off the ground.
779
00:49:31,134 --> 00:49:33,344
- I have set out to build
the best motor car
780
00:49:33,428 --> 00:49:34,678
for popular use.
781
00:49:35,389 --> 00:49:38,808
The Ford motor car
is durable and light,
782
00:49:38,892 --> 00:49:40,893
weighing only 1,000lbs.
783
00:49:41,603 --> 00:49:44,939
It has a four cylinder
engine and is capable
784
00:49:45,023 --> 00:49:47,024
of speeds up to 45
miles an hour.
785
00:49:48,151 --> 00:49:52,863
It is priced at $900
compared to $1 500
786
00:49:52,948 --> 00:49:54,824
for the average
licensed car.
787
00:49:54,908 --> 00:49:57,701
Which makes it
the first car
788
00:49:57,786 --> 00:49:59,870
affordable for
the common man.
789
00:50:01,415 --> 00:50:03,791
- NARRATOR: Young
entrepreneur Henry Ford
790
00:50:03,875 --> 00:50:05,835
has created a
new kind of car.
791
00:50:06,211 --> 00:50:08,504
But in order to sell it
he needs to get permission
792
00:50:08,588 --> 00:50:11,006
from the association
of licensed automobile
793
00:50:11,091 --> 00:50:14,510
manufacturers,
also known as ALAM.
794
00:50:16,972 --> 00:50:21,058
ALAM owns the patent on
the automobile giving them
795
00:50:21,143 --> 00:50:24,353
complete control over who
can manufacture and sell cars.
796
00:50:25,439 --> 00:50:28,107
They are, in a sense,
a giant car monopoly
797
00:50:29,901 --> 00:50:32,987
and Ford's future now
rests in their hands.
798
00:50:33,071 --> 00:50:34,447
- ALAM: Thank
you Mr. Ford.
799
00:50:34,531 --> 00:50:35,656
We'll be in touch.
800
00:50:36,700 --> 00:50:37,867
- Thank you, gentleman.
801
00:50:40,495 --> 00:50:42,079
- NARRATOR: Ford is
hopeful he'll be approved
802
00:50:42,164 --> 00:50:46,041
by ALAM, allowing him to
start his own business
803
00:50:46,126 --> 00:50:48,711
and to pursue his dream
for the future
804
00:50:48,795 --> 00:50:50,337
of the car industry.
805
00:50:50,422 --> 00:50:52,756
- When Ford entered the
automobile business
806
00:50:52,841 --> 00:50:55,885
people didn't drive their own
cars, they had drivers.
807
00:50:55,969 --> 00:50:59,013
And so cars were seen
as this luxury item.
808
00:50:59,097 --> 00:51:03,851
Ford's insight was that
cars could be an every day item.
809
00:51:04,436 --> 00:51:08,063
They could be very
utilitarian so that it was
810
00:51:08,148 --> 00:51:10,983
within the reach
of ordinary people.
811
00:51:12,903 --> 00:51:15,779
- NARRATOR: Ford has spent
years developing his car
812
00:51:15,864 --> 00:51:16,989
for the common man.
813
00:51:17,574 --> 00:51:21,202
He builds his first model
at the age of 33 and calls
814
00:51:21,286 --> 00:51:22,745
it the quadricyle.
815
00:51:24,206 --> 00:51:26,916
But the vehicle is
expensive to produce
816
00:51:27,000 --> 00:51:28,542
and prone to breaking down.
817
00:51:31,087 --> 00:51:34,757
Ford's second attempt--
Model A--is much more suited
818
00:51:34,841 --> 00:51:36,342
to the needs
of modern America.
819
00:51:40,222 --> 00:51:44,433
But he can't begin selling
it without permission from ALAM.
820
00:51:47,562 --> 00:51:50,689
- ALAM was successful
in blackmailing
821
00:51:50,774 --> 00:51:53,984
other automobile companies
saying,
822
00:51:54,069 --> 00:51:56,987
"you have to be licensed
by us or we will sue you.
823
00:51:57,072 --> 00:51:58,614
And we own this patent."
824
00:52:01,368 --> 00:52:03,410
- NARRATOR: After months
of deliberation the ALAM
825
00:52:03,495 --> 00:52:05,120
board reaches
its decision.
826
00:52:12,254 --> 00:52:15,047
Henry Ford's
application is rejected.
827
00:52:16,466 --> 00:52:18,092
It's a crushing blow.
828
00:52:18,760 --> 00:52:21,387
The auto cartel has
stopped him in his tracks.
829
00:52:22,847 --> 00:52:26,267
But Henry Ford is
determined to show the world
830
00:52:26,351 --> 00:52:29,228
that to succeed in
America all you need
831
00:52:29,312 --> 00:52:31,730
is integrity and ingenuity.
832
00:52:36,661 --> 00:52:39,330
- NARRATOR: America has
emerged onto the world stage
833
00:52:40,290 --> 00:52:42,458
rebuilt over the
past five decades
834
00:52:43,418 --> 00:52:48,005
by John Rockefeller, Andrew
Carnegie, and J.P. Morgan.
835
00:52:50,258 --> 00:52:52,343
They've reigned
uncontested for years.
836
00:52:55,138 --> 00:52:57,848
Only now the government
is cracking down
837
00:52:57,932 --> 00:53:00,351
on big business in a big way.
838
00:53:04,738 --> 00:53:07,949
But the next generation of
businessmen is on the rise.
839
00:53:09,702 --> 00:53:12,662
Henry Ford is battling
a powerful cartel
840
00:53:12,746 --> 00:53:14,998
for the right to make
a car he believes in.
841
00:53:16,458 --> 00:53:18,835
The Association of
Licensed Automobiles
842
00:53:18,919 --> 00:53:21,838
manufacturers owns the
patent on the automobile
843
00:53:23,215 --> 00:53:25,883
and budding car makers
like Henry Ford need
844
00:53:25,968 --> 00:53:27,719
its permission to sell cars.
845
00:53:31,307 --> 00:53:35,602
After being rejected by ALAM,
Ford is left with few options
846
00:53:46,155 --> 00:53:48,531
but he isn't about to give up
on his dreams.
847
00:53:50,909 --> 00:53:54,704
- Ford thought that
the whole thing was ridiculous.
848
00:53:54,788 --> 00:53:58,416
That there could not be a patent
on the idea of the automobile.
849
00:53:58,500 --> 00:54:00,918
That the automobile was
not the property
850
00:54:01,003 --> 00:54:02,629
of one single individual.
851
00:54:04,548 --> 00:54:06,674
- NARRATOR: Ford is
determined to get around
852
00:54:06,759 --> 00:54:09,052
ALAM'S stranglehold
on the auto industry.
853
00:54:10,137 --> 00:54:14,140
But he's just one man going up
against a virtual monopoly.
854
00:54:15,559 --> 00:54:17,727
If he's going to be a
success, without ALAM,
855
00:54:19,563 --> 00:54:22,565
he's going to need to
make a name for himself.
856
00:54:22,650 --> 00:54:24,692
- It's a very simple
thing on the make or break
857
00:54:24,777 --> 00:54:27,779
decision: it's the gut and
that's what separates
858
00:54:27,863 --> 00:54:29,989
the great leaders and
the great successes.
859
00:54:30,074 --> 00:54:31,783
And if you can't listen to
it and you don't have it,
860
00:54:31,867 --> 00:54:33,326
you're never gonna get it
'cause it's never gonna come
861
00:54:33,410 --> 00:54:34,452
from someplace else.
862
00:54:42,836 --> 00:54:45,421
- NARRATOR: Henry Ford
challenges the owner
863
00:54:45,506 --> 00:54:48,049
of the biggest car company
in the country to a race.
864
00:54:52,554 --> 00:54:55,556
Alexander Winton is also
known as the fastest
865
00:54:55,641 --> 00:54:59,268
driver in America and a
prominent member ofALAM.
866
00:55:02,856 --> 00:55:05,942
Beating Winton with a car of his
own design has the potential
867
00:55:06,026 --> 00:55:08,444
to give Ford the
boost he needs to start
868
00:55:08,529 --> 00:55:09,779
his own company.
869
00:55:12,241 --> 00:55:13,950
There's just one problem,
870
00:55:14,743 --> 00:55:17,120
Henry Ford had never
raced a care before.
871
00:55:19,415 --> 00:55:21,791
- It's a David
and Goliath scene.
872
00:55:21,875 --> 00:55:23,918
Winton's famous,
world record holder,
873
00:55:24,002 --> 00:55:25,670
has this fancy race car.
874
00:55:25,754 --> 00:55:27,797
Ford, the local
boy made good.
875
00:56:43,540 --> 00:56:46,834
- NARRATOR: Henry Ford's
upset win over the fastest man
876
00:56:46,919 --> 00:56:50,129
in America makes
him instantly famous.
877
00:56:51,882 --> 00:56:55,802
- Ford's a hero and this
is really the first big time,
878
00:56:55,886 --> 00:56:58,596
I think, that he
becomes a celebrity.
879
00:56:58,680 --> 00:57:01,891
The Ford name gets out
there and he milks it
880
00:57:01,975 --> 00:57:03,810
for everything that
it's worth,
881
00:57:03,894 --> 00:57:06,437
and it was a very crucial
part of Ford
882
00:57:06,522 --> 00:57:08,981
getting investors for the
Ford Motor Company.
883
00:57:11,026 --> 00:57:15,613
- NARRATOR: Ford raises
$28,000--or $700,000 today.
884
00:57:15,697 --> 00:57:19,534
Enough money to build his
first factory in Highland Park,
885
00:57:19,618 --> 00:57:25,206
Michigan and before long he's
producing 1 5 cars a day,
886
00:57:27,292 --> 00:57:30,127
priced low enough for
almost any American.
887
00:57:33,715 --> 00:57:35,716
- When it finally
does break through,
888
00:57:35,801 --> 00:57:38,719
it is sort of gratifying
because you--you're
889
00:57:38,804 --> 00:57:42,056
starting to see the reality of
what you always believe.
890
00:57:42,140 --> 00:57:44,559
That--that the vision you
had that someday the world
891
00:57:44,643 --> 00:57:46,936
would be different is starting
to move in that direction.
892
00:57:48,730 --> 00:57:52,316
- NARRATOR: Henry Ford's early
success puts him on the map.
893
00:57:54,736 --> 00:57:59,198
But ALAM takes notice and
hits him with a lawsuit
894
00:58:00,409 --> 00:58:03,244
claiming he's breaching
their patent on the automobile.
895
00:58:04,621 --> 00:58:07,123
- You see all these huge
conglomerations
896
00:58:07,207 --> 00:58:09,292
suing people over patents.
897
00:58:09,376 --> 00:58:11,711
The big guys are taking
advantage of the little guys,
898
00:58:11,795 --> 00:58:14,005
trying to find
whatever angle they could
899
00:58:14,089 --> 00:58:15,506
and using their might.
900
00:58:15,591 --> 00:58:17,675
And those with the
best tricksters win.
901
00:58:22,055 --> 00:58:25,433
- NARRATOR: While Henry
Ford prepares to bring
902
00:58:25,517 --> 00:58:28,269
his fight for the little
guy to a Detroit court,
903
00:58:32,900 --> 00:58:35,234
the trial to bring
down Standard Oil
904
00:58:35,319 --> 00:58:36,944
is starting to get ugly.
905
00:58:39,698 --> 00:58:42,366
- Mr. Rockefeller, we have
evidence that you placed
906
00:58:42,451 --> 00:58:45,161
several refineries
out of business.
907
00:58:47,205 --> 00:58:48,664
- Not to my knowledge.
908
00:58:49,583 --> 00:58:52,668
- Do you accept that
Standard Oil has enjoyed
909
00:58:52,753 --> 00:58:55,671
profitability higher
than most industries?
910
00:58:58,008 --> 00:59:01,427
- Our profitability is no
higher than that of US Steel.
911
00:59:02,930 --> 00:59:04,263
I haven't heard of
anyone attempting
912
00:59:04,348 --> 00:59:05,973
to break up U.S. Steel.
913
00:59:08,060 --> 00:59:11,020
- NARRATOR: While
Rockefeller is fighting
914
00:59:11,104 --> 00:59:12,396
to save his company,
915
00:59:14,900 --> 00:59:18,319
J.P. Morgan has been able to
keep his steel monopoly
916
00:59:18,403 --> 00:59:20,196
of the government's hit list.
917
00:59:22,866 --> 00:59:25,534
He's used his power and
influence to broker
918
00:59:25,619 --> 00:59:30,164
a number of deals for the nation
applying the might
919
00:59:30,248 --> 00:59:32,875
of U.S. Steel to strengthen
the country's infrastructure.
920
00:59:36,254 --> 00:59:39,757
But Morgan's biggest deal
is just getting started
921
00:59:39,841 --> 00:59:41,300
in Central America.
922
00:59:44,054 --> 00:59:47,098
For years, attempts have
been made to build a canal
923
00:59:47,182 --> 00:59:49,350
linking the Atlantic
and Pacific Oceans.
924
00:59:51,687 --> 00:59:54,522
Such a canal would cut
East to West travel time
925
00:59:54,606 --> 00:59:58,609
in half saving ships over
8,000 miles per trip.
926
01:00:01,071 --> 01:00:05,533
But no one's had the power to
make it happen, until now.
927
01:00:08,537 --> 01:00:11,789
J.P. Morgan acts as the middle
man for the government
928
01:00:11,873 --> 01:00:15,459
and raises $40 million dollars
- OR $7 billion today--
929
01:00:15,544 --> 01:00:17,003
to get the project started.
930
01:00:21,466 --> 01:00:24,135
The Panama Canal is
the most ambitious
931
01:00:24,219 --> 01:00:27,430
construction project the United
States has ever undertaken.
932
01:00:29,516 --> 01:00:32,935
Over 75,000 workers
labor in brutal heat,
933
01:00:33,437 --> 01:00:35,021
fighting off
deadly diseases,
934
01:00:37,107 --> 01:00:41,485
digging a canal 51 miles from
the Atlantic to the Pacific.
935
01:00:54,583 --> 01:00:58,085
- To assemble the
manpower, the material,
936
01:00:58,170 --> 01:01:00,921
and the finances; to cut
a swath through the middle
937
01:01:01,006 --> 01:01:04,050
of Panama and join the
Atlantic Ocean with the
938
01:01:04,134 --> 01:01:07,428
Pacific Ocean--only an
industrially sophisticated
939
01:01:07,512 --> 01:01:08,721
nation could do that.
940
01:01:10,265 --> 01:01:12,516
- NARRATOR: The Panama
Canal embodies everything
941
01:01:12,601 --> 01:01:15,352
that makes America the most
powerful country on the planet.
942
01:01:17,939 --> 01:01:20,566
Built on steel,
powered by electricity
943
01:01:21,485 --> 01:01:22,818
and running on gasoline.
944
01:01:25,906 --> 01:01:28,991
And it's all made possible
due to the financial might
945
01:01:29,076 --> 01:01:31,452
of one of the country's
most powerful men.
946
01:01:36,708 --> 01:01:39,585
But the age of the
monopoly is still on trial
947
01:01:41,588 --> 01:01:44,215
and the unchallenged power
the Titans have used
948
01:01:44,299 --> 01:01:48,511
to amass their empires is
not going to last forever.
949
01:01:54,645 --> 01:01:57,772
Decades of unprecedented
growth have transformed
950
01:01:57,857 --> 01:02:00,025
America into an
industrial super power.
951
01:02:03,112 --> 01:02:05,196
The change has been driven
by some of the largest
952
01:02:05,281 --> 01:02:07,324
companies the world
has ever seen:
953
01:02:08,993 --> 01:02:09,993
U.S. Steel,
954
01:02:13,080 --> 01:02:16,207
Standard Oil
and General Electric.
955
01:02:19,170 --> 01:02:21,087
But it also comes
with a cost.
956
01:02:22,590 --> 01:02:25,216
Workers are outraged over
dangerous conditions
957
01:02:25,301 --> 01:02:27,218
at factories across
the country.
958
01:02:27,303 --> 01:02:29,554
- Nobody will break us!
Nobody!
959
01:02:31,265 --> 01:02:33,475
- NARRATOR: And the gap
between the rich and the poor
960
01:02:33,559 --> 01:02:35,477
is bigger than
it's ever been.
961
01:02:36,395 --> 01:02:39,397
Many are convinced
that America's largest companies
962
01:02:39,482 --> 01:02:41,107
are holding
the country back.
963
01:02:41,817 --> 01:02:44,527
The age of monopoly
is under threat.
964
01:02:45,946 --> 01:02:47,656
- I hate monopolists.
965
01:02:47,740 --> 01:02:50,033
I fought monopolists
all my life.
966
01:02:50,117 --> 01:02:52,952
I always wanted an
even playing field,
967
01:02:53,037 --> 01:02:56,081
but I had to fight for an even
playing field for myself.
968
01:03:03,381 --> 01:03:07,509
- NARRATOR: Over a 40 year
career John Rockefeller
969
01:03:07,593 --> 01:03:10,679
used innovation and
ingenuity to create
970
01:03:10,763 --> 01:03:13,973
a corporate empire unlike
any the world has ever seen.
971
01:03:17,436 --> 01:03:19,396
But he was also
notoriously ruthless
972
01:03:21,273 --> 01:03:23,650
and many believe he
went too far.
973
01:03:25,361 --> 01:03:27,278
For John D. Rockefeller,
974
01:03:27,363 --> 01:03:30,407
judgment day
is here in what's become
975
01:03:30,491 --> 01:03:35,286
the trial of the century:
The People versus Standard Oil.
976
01:03:39,333 --> 01:03:42,001
- The picture painted
of Standard Oil
977
01:03:42,086 --> 01:03:43,169
is a depressing one.
978
01:03:44,171 --> 01:03:48,216
No trust in the history
ofAmerica has been
979
01:03:48,300 --> 01:03:51,636
so destructive in its
pursuit of profit.
980
01:03:53,848 --> 01:03:58,101
Time and time again we
have heard how Standard Oil
981
01:03:58,185 --> 01:04:00,645
has used secret
kickbacks from the
982
01:04:00,730 --> 01:04:04,899
railroads, been routinely
engaged in predatory
983
01:04:04,984 --> 01:04:10,405
pricing, used intimidation
and exclusive sales
984
01:04:10,489 --> 01:04:14,242
territories to put
refineries out of business.
985
01:04:17,163 --> 01:04:21,082
For over thirty years,
Standard Oil has been
986
01:04:21,167 --> 01:04:26,504
on a mission to crush its
competition and establish
987
01:04:26,589 --> 01:04:31,259
itself as a monopoly to
hoist up the price of kerosene.
988
01:04:35,097 --> 01:04:39,601
Mr. Rockefeller, before
the court renders its decision,
989
01:04:41,479 --> 01:04:43,396
do you have
anything you wish to say?
990
01:04:52,740 --> 01:04:57,202
- When I came into the oil
industry, there was chaos.
991
01:04:58,621 --> 01:04:59,871
I brought order.
992
01:05:00,956 --> 01:05:04,292
I took a second rate,
inefficient market
993
01:05:04,376 --> 01:05:05,835
and built an industry.
994
01:05:07,797 --> 01:05:10,048
It was done the way it was
because that's the way
995
01:05:10,132 --> 01:05:11,257
it had to be done.
996
01:05:13,010 --> 01:05:16,930
No one complained when I
brought light into every home.
997
01:05:17,973 --> 01:05:21,309
No one complained when
I provided thousands ofjobs,
998
01:05:21,393 --> 01:05:23,311
or millions of
dollars from exports.
999
01:05:24,522 --> 01:05:27,273
Oil is what this
country runs on.
1000
01:05:30,277 --> 01:05:35,532
You call it monopoly,
I call it enterprise.
1001
01:05:35,991 --> 01:05:39,536
- (people murmuring)
1002
01:05:39,620 --> 01:05:43,998
- Now, you tell me,
why am I here?
1003
01:05:46,544 --> 01:05:49,546
- (gavel bangs)
- (people murmuring)
1004
01:05:54,593 --> 01:05:57,178
- NARRATOR: As the court
adjourns to deliberate
1005
01:05:58,681 --> 01:06:01,349
Rockefeller can only
await his company's fate.
1006
01:06:11,861 --> 01:06:16,114
Hundreds of miles away a
new kind of businessman,
1007
01:06:16,198 --> 01:06:18,408
Henry Ford, also waits.
1008
01:06:20,619 --> 01:06:23,496
A panel of federal judges
will decide whether Ford
1009
01:06:23,581 --> 01:06:25,707
can continue to freely
manufacture
1010
01:06:25,791 --> 01:06:27,834
and sell his model A car.
1011
01:06:30,713 --> 01:06:32,755
The association of
licensed automobile
1012
01:06:32,840 --> 01:06:35,717
manufacturers is suing
Ford for a royalty on
1013
01:06:35,801 --> 01:06:37,302
every car he sells.
1014
01:06:42,766 --> 01:06:45,643
Ford knows those royalties
would drive up the cost
1015
01:06:45,728 --> 01:06:48,313
of his car putting
it out of the reach
1016
01:06:48,397 --> 01:06:49,898
for the average consumer.
1017
01:06:51,317 --> 01:06:53,943
For most early car makers,
the lawsuit would be
1018
01:06:54,028 --> 01:06:58,281
a devastating setback, but
for Ford it's something
1019
01:06:58,365 --> 01:07:00,617
different--an
opportunity.
1020
01:07:01,493 --> 01:07:03,536
- People react to failure
in one of two ways.
1021
01:07:03,621 --> 01:07:06,831
Either they get
scared and give up.
1022
01:07:07,583 --> 01:07:11,085
Or they take that failure
that--as a learning
1023
01:07:11,170 --> 01:07:13,546
experience and they kind
of use that experience
1024
01:07:13,631 --> 01:07:15,840
to redouble their efforts.
1025
01:07:19,136 --> 01:07:21,554
- Ford is convinced
the era of unchecked
1026
01:07:21,639 --> 01:07:22,889
monopolies is over.
1027
01:07:24,224 --> 01:07:27,185
So as his lawsuit winds
its way through court
1028
01:07:27,937 --> 01:07:31,397
he openly defies the order
from ALAM and continues
1029
01:07:31,482 --> 01:07:33,316
building and
selling his cars.
1030
01:07:35,736 --> 01:07:38,029
He believes there's a
better way to conduct
1031
01:07:38,113 --> 01:07:40,782
business in America and
he's determined
1032
01:07:40,866 --> 01:07:42,450
to make it a reality.
1033
01:07:44,161 --> 01:07:46,746
- Henry Ford was able to
position himself
1034
01:07:46,830 --> 01:07:50,416
as an anti-monopolist, really
in a certain way,
1035
01:07:50,501 --> 01:07:53,419
as a kind of antithesis of
the Rockefellers
1036
01:07:53,504 --> 01:07:54,921
and the Carnegies.
1037
01:07:55,005 --> 01:07:58,508
He is a kind of heroic
individual entrepreneur,
1038
01:07:58,592 --> 01:08:00,635
who believed
in competition,
1039
01:08:00,719 --> 01:08:02,845
who believed in
developing a product
1040
01:08:02,930 --> 01:08:04,806
and bringing it
to the people.
1041
01:08:04,890 --> 01:08:07,392
- NARRATOR: Ford begins
paying his workers
1042
01:08:07,476 --> 01:08:09,811
a livable wage, $5 per day,
1043
01:08:11,897 --> 01:08:14,607
more than double the rate
of most U.S. factories.
1044
01:08:17,319 --> 01:08:20,321
But Ford isn't just
paying his workers better,
1045
01:08:20,406 --> 01:08:22,448
he's also getting
more out of them.
1046
01:08:24,159 --> 01:08:26,828
He innovates a new system
for producing cars.
1047
01:08:27,913 --> 01:08:30,540
Rather than hand crafting
each car one at a time,
1048
01:08:31,750 --> 01:08:34,043
his are assembled by
a line of workers,
1049
01:08:34,128 --> 01:08:35,461
piece by piece.
1050
01:08:36,588 --> 01:08:38,506
It's called the
assembly line
1051
01:08:39,967 --> 01:08:42,385
and it completely changes
manufacturing forever.
1052
01:08:45,222 --> 01:08:48,349
- Ford didn't invent
mass production.
1053
01:08:49,309 --> 01:08:51,686
But he perfected
mass production.
1054
01:08:51,770 --> 01:08:54,355
He understood that a
complicated product
1055
01:08:54,440 --> 01:08:59,277
like an automobile could be
simplified and could be
1056
01:08:59,361 --> 01:09:03,156
made less expensive if the
same thing was produced
1057
01:09:03,240 --> 01:09:04,782
again and again and again.
1058
01:09:08,620 --> 01:09:10,204
- NARRATOR: Using
the assembly line,
1059
01:09:10,289 --> 01:09:12,957
Ford workers can build
cars up to 8 times faster
1060
01:09:13,042 --> 01:09:15,668
than any other automobile
factory in the world.
1061
01:09:18,172 --> 01:09:20,590
What once took 12
hours to assemble,
1062
01:09:20,674 --> 01:09:22,550
now takes an
hour and a half.
1063
01:09:23,927 --> 01:09:26,387
The innovation allows Ford
to standardize
1064
01:09:26,472 --> 01:09:27,805
the 8-hour workday,
1065
01:09:29,391 --> 01:09:30,641
5 days per week.
1066
01:09:34,480 --> 01:09:36,522
But for Ford to
continue to innovate,
1067
01:09:36,607 --> 01:09:38,357
he'll need to
win his lawsuit.
1068
01:09:40,277 --> 01:09:42,570
His fate, like
John Rockefeller's,
1069
01:09:42,654 --> 01:09:44,822
now rests in the hands
of a federal court.
1070
01:09:47,159 --> 01:09:50,036
Henry Ford and
John D. Rockefeller
1071
01:09:50,120 --> 01:09:51,954
are two
American icons,
1072
01:09:52,623 --> 01:09:53,831
from different
generations,
1073
01:09:56,919 --> 01:09:59,629
on opposing sides of
battle for the country's future.
1074
01:10:02,633 --> 01:10:06,010
As the verdicts come in,
American business
1075
01:10:06,095 --> 01:10:07,678
will never be the same.
1076
01:10:15,104 --> 01:10:18,689
America is becoming the
most powerful nation on earth.
1077
01:10:19,233 --> 01:10:22,151
Transformed from a
post-civil war wasteland
1078
01:10:22,236 --> 01:10:23,569
into a budding superpower
1079
01:10:26,490 --> 01:10:28,199
by a group of visionaries
1080
01:10:28,283 --> 01:10:32,370
who battled the impossible
to build unimaginable
1081
01:10:32,454 --> 01:10:36,833
empires that have brought the
country into the 20th century.
1082
01:10:39,086 --> 01:10:41,003
- With all the
great entrepreneurs,
1083
01:10:41,088 --> 01:10:43,047
it was a mix of
believing in an idea,
1084
01:10:43,132 --> 01:10:45,299
but they also recognized
that they had to do
1085
01:10:45,384 --> 01:10:47,635
some things to take that
idea and make it real.
1086
01:10:56,228 --> 01:10:58,604
- NARRATOR: After decades
of doing whatever it took
1087
01:10:58,689 --> 01:11:00,481
to crush the
competition,
1088
01:11:01,859 --> 01:11:05,403
John D. Rockefeller is fighting
to save the company he built
1089
01:11:05,487 --> 01:11:07,738
from nothing into one
of the largest
1090
01:11:07,823 --> 01:11:10,408
and most dominating
corporations on the planet.
1091
01:11:12,077 --> 01:11:15,121
- Big business is a
dangerous thing
1092
01:11:15,205 --> 01:11:18,166
in the eyes of many because
of the power it wields.
1093
01:11:20,627 --> 01:11:23,171
- JUDGE: The U.S. government
Versus Standard Oil.
1094
01:11:24,173 --> 01:11:26,757
- NARRATOR: The biggest
anti-trust trial
1095
01:11:26,842 --> 01:11:29,051
of all time is about to
reach a verdict.
1096
01:11:31,889 --> 01:11:34,765
444 witnesses have
taken the stand,
1097
01:11:35,767 --> 01:11:38,728
12,000 pages of testimony
have been recorded,
1098
01:11:38,812 --> 01:11:41,564
but in the end it
all comes down
1099
01:11:41,648 --> 01:11:43,482
to the testimony of one man.
1100
01:11:45,110 --> 01:11:47,486
ROCKEFELLER: You
call it monopoly,
1101
01:11:47,571 --> 01:11:49,197
I call it enterprise.
1102
01:11:50,866 --> 01:11:52,867
- NARRATOR: John
Rockefeller has done
1103
01:11:52,951 --> 01:11:55,578
all he can to keep his
monopoly intact,
1104
01:11:58,457 --> 01:12:01,459
but the fate of Standard
Oil is out of his control.
1105
01:12:05,214 --> 01:12:08,299
JUDGE: In the case of the
United States against
1106
01:12:08,383 --> 01:12:11,177
the Standard Oil Company,
this hearing
1107
01:12:11,261 --> 01:12:13,054
has reached a decision.
1108
01:12:16,308 --> 01:12:20,228
This court determines
against the Standard Oil Trust
1109
01:12:20,312 --> 01:12:24,315
on account of its
unreasonable business practices,
1110
01:12:24,399 --> 01:12:28,611
which are in violation of
the Sherman Anti-Trust Act.
1111
01:12:29,488 --> 01:12:30,863
The Standard Oil Trust
1112
01:12:33,408 --> 01:12:35,534
must be broken
up within six months.
1113
01:12:36,328 --> 01:12:39,538
- (gavel bangs)
- (people murmuring)
1114
01:12:46,546 --> 01:12:48,756
- (people talking)
1115
01:12:54,721 --> 01:12:57,473
- REPORTER: Is this the
end of Standard Oil?
1116
01:13:01,520 --> 01:13:03,604
- NARRATOR: John
Rockefeller's Standard Oil
1117
01:13:03,689 --> 01:13:05,564
is completely dismantled,
1118
01:13:08,068 --> 01:13:10,903
broken up
into 34 smaller companies.
1119
01:13:12,114 --> 01:13:14,865
The age of the
monopoly is over.
1120
01:13:21,873 --> 01:13:24,333
The takedown of Standard
Oil bodes well
1121
01:13:24,418 --> 01:13:27,586
for the rising guard of a new
generation of businessman--
1122
01:13:29,715 --> 01:13:31,674
most of all Henry Ford.
1123
01:13:35,387 --> 01:13:37,722
Ford awaits the
future of his company.
1124
01:13:38,765 --> 01:13:41,600
After the powerful
auto Cartel, ALAM,
1125
01:13:41,685 --> 01:13:43,811
charged him with breaching
their patent
1126
01:13:43,895 --> 01:13:47,690
on the automobile and tried
to shut him down.
1127
01:13:50,485 --> 01:13:53,112
It's a potentially
life-changing moment
1128
01:13:53,780 --> 01:13:56,824
not just for Ford,
but for the future
1129
01:13:56,908 --> 01:13:58,743
of every industry
in the country.
1130
01:14:02,539 --> 01:14:05,916
In a surprise decision,
the court rules
1131
01:14:06,001 --> 01:14:07,835
in favor of Henry Ford.
1132
01:14:11,340 --> 01:14:14,717
ALAM has no legal claim
to the design of the car.
1133
01:14:17,471 --> 01:14:21,974
Henry Ford is free to innovate
without repercussion.
1134
01:14:22,476 --> 01:14:23,893
- Well, guys, that was it.
1135
01:14:23,977 --> 01:14:25,478
Let's go sell some cars.
1136
01:14:28,106 --> 01:14:30,983
- NARRATOR: Ford's
dream is made a reality.
1137
01:14:31,068 --> 01:14:33,361
The car belongs
to everyone.
1138
01:14:35,030 --> 01:14:38,199
- Ford's success put him
forward in American life
1139
01:14:38,283 --> 01:14:41,660
as a new kind of
businessman but,
1140
01:14:41,745 --> 01:14:45,748
in crucial ways, unlike
Rockefeller or Carnegie
1141
01:14:45,832 --> 01:14:48,793
he wasn't trying to
gain a monopoly.
1142
01:14:48,877 --> 01:14:51,587
He was trying to bring
a product to the people.
1143
01:14:51,671 --> 01:14:54,298
The American population
ate this up and they made
1144
01:14:54,383 --> 01:14:56,634
Henry Ford a kind
of folk hero.
1145
01:14:59,137 --> 01:15:01,722
- NARRATOR: Ford seizes
the momentum
1146
01:15:01,807 --> 01:15:04,392
and his factories go
into overdrive.
1147
01:15:05,268 --> 01:15:07,812
His assembly lines starts
producing a revolutionary
1148
01:15:07,896 --> 01:15:09,480
new car at a record rate.
1149
01:15:10,482 --> 01:15:15,903
It's called the Model T
and it costs only $825.
1150
01:15:17,572 --> 01:15:21,909
For the first time, a car
the common man can afford.
1151
01:15:25,455 --> 01:15:28,833
- Henry Ford created what
became the most important
1152
01:15:28,917 --> 01:15:31,085
industry in the
American economy.
1153
01:15:31,837 --> 01:15:34,922
He had no idea of the
enormous impact it would
1154
01:15:35,006 --> 01:15:37,550
have on almost every
sector ofAmerican life.
1155
01:15:39,344 --> 01:15:43,431
He literally changed
America, the way we live,
1156
01:15:43,515 --> 01:15:47,935
the way we do things, and the
way we go about our business.
1157
01:15:49,813 --> 01:15:52,940
Ford's reputation won't
always be so positive,
1158
01:15:54,401 --> 01:15:57,278
but his revolution
inspires an entire generation
1159
01:15:57,362 --> 01:15:59,572
of visionaries
who will transform
1160
01:15:59,656 --> 01:16:01,490
the fabric ofAmerican life.
1161
01:16:04,244 --> 01:16:07,663
Childhood friends William
Harley and Arthur Davidson
1162
01:16:07,747 --> 01:16:11,167
attach an engine to a
bicycle and begin selling
1163
01:16:11,251 --> 01:16:13,002
motorcycles to the masses.
1164
01:16:16,214 --> 01:16:19,049
Milton Hershey applies
Henry Ford's assembly line
1165
01:16:19,134 --> 01:16:21,969
model to the mass
production of chocolate.
1166
01:16:25,223 --> 01:16:27,308
Chicago merchant,
William Wrigley
1167
01:16:27,392 --> 01:16:29,560
takes his chewing
gum national
1168
01:16:32,731 --> 01:16:34,106
and in Hollywood,
1169
01:16:34,191 --> 01:16:36,358
Polish immigrant,
Max Factor,
1170
01:16:36,443 --> 01:16:39,361
begins distributing
cosmetics for movie stars
1171
01:16:39,446 --> 01:16:42,364
to drug stores across
the country inventing
1172
01:16:42,449 --> 01:16:45,826
a completely new consumer
product--make-up.
1173
01:16:47,454 --> 01:16:50,247
This new breed of
businessman is doing
1174
01:16:50,332 --> 01:16:51,832
things a different way.
1175
01:16:54,294 --> 01:16:56,462
They're creating
products for the masses,
1176
01:16:57,672 --> 01:17:00,466
while paying their
employees a livable wage.
1177
01:17:01,801 --> 01:17:03,802
With safe working
conditions
1178
01:17:03,887 --> 01:17:06,347
and a standard
40-hour work week.
1179
01:17:08,975 --> 01:17:12,520
The era of Rockefeller,
Carnegie and Morgan looks
1180
01:17:12,604 --> 01:17:14,438
like it may have
come to an end.
1181
01:17:17,526 --> 01:17:20,236
But America's three
most powerful men
1182
01:17:20,320 --> 01:17:22,530
are just as relevant
as ever before.
1183
01:17:33,792 --> 01:17:35,751
Standard Oil gasoline
stations
1184
01:17:35,835 --> 01:17:39,880
appear across the country
fueling Henry Ford's cars,
1185
01:17:46,096 --> 01:17:48,514
cars that are built
using Carnegie's steel
1186
01:17:50,600 --> 01:17:53,519
in factories powered by
J.P. Morgan's electricity.
1187
01:17:57,023 --> 01:17:59,108
The new breed of
businessman may be doing
1188
01:17:59,192 --> 01:18:01,443
things different from
their predecessors
1189
01:18:01,528 --> 01:18:04,238
but their innovations wouldn't
be possible without
1190
01:18:04,322 --> 01:18:08,534
the groundwork laid by men
like Cornelius Vanderbilt,
1191
01:18:09,995 --> 01:18:12,496
Andrew Carnegie,
J.P. Morgan
1192
01:18:14,165 --> 01:18:16,083
and John D. Rockefeller.
1193
01:18:18,712 --> 01:18:21,505
The result is broad
prosperity shared
1194
01:18:21,590 --> 01:18:25,009
throughout the country and
perhaps America's greatest
1195
01:18:25,093 --> 01:18:29,680
innovation yet, a thriving
and prosperous middle class.
1196
01:18:33,268 --> 01:18:36,270
- The Industrial
Revolution created
1197
01:18:36,354 --> 01:18:38,355
the development of
the middle class.
1198
01:18:40,275 --> 01:18:43,611
It created wealth
that we never
1199
01:18:43,695 --> 01:18:45,779
would've imagined
possible before.
1200
01:18:50,452 --> 01:18:52,036
- NARRATOR:
John Rockefeller
1201
01:18:52,120 --> 01:18:53,871
may have lost his court case,
1202
01:18:57,334 --> 01:19:00,544
but the smaller companies
created from Standard Oil
1203
01:19:00,629 --> 01:19:01,920
will go on to become
1204
01:19:02,005 --> 01:19:05,299
corporate giants with
names like Exxon,
1205
01:19:05,383 --> 01:19:07,009
Mobil and Chevron
1206
01:19:08,845 --> 01:19:10,137
and John Rockefeller
1207
01:19:10,221 --> 01:19:12,348
is a shareholder in
each new company.
1208
01:19:13,933 --> 01:19:15,517
- It's ironic, isn't it?
1209
01:19:15,602 --> 01:19:18,729
I mean, it's a great
moment in American history
1210
01:19:18,813 --> 01:19:20,898
and it established
the principle
1211
01:19:20,982 --> 01:19:23,984
that monopolistic practices
should not be for the future
1212
01:19:24,069 --> 01:19:25,986
and that
sounds really good.
1213
01:19:26,071 --> 01:19:28,030
Except now they
were all separate
1214
01:19:28,114 --> 01:19:31,617
and my great grandfather had
large amounts of stock
1215
01:19:31,701 --> 01:19:32,576
in every one of them.
1216
01:19:32,661 --> 01:19:34,912
He made more money than
he ever made in his life.
1217
01:19:36,456 --> 01:19:38,666
The effect on
John D. Rockefeller
1218
01:19:38,750 --> 01:19:41,168
was absolutely
blissful from his point of view.
1219
01:19:43,213 --> 01:19:44,546
- NARRATOR:
Even in defeat,
1220
01:19:44,631 --> 01:19:47,341
John Rockefeller becomes
the richest man in the history
1221
01:19:47,425 --> 01:19:49,843
of the world with
a net worth of almost
1222
01:19:49,928 --> 01:19:53,263
$660 billion dollars
in today's money.
1223
01:19:57,519 --> 01:20:00,270
With the stranglehold
of the monopolies over,
1224
01:20:00,355 --> 01:20:03,982
Americans now realize that
anything is possible
1225
01:20:04,067 --> 01:20:05,693
as long as they
work together.
1226
01:20:07,070 --> 01:20:09,780
The nation is more
powerful than ever
1227
01:20:09,864 --> 01:20:12,074
and that power will
soon be needed.
1228
01:20:21,548 --> 01:20:24,216
On a brisk spring morning,
two years after
1229
01:20:24,300 --> 01:20:28,971
the breakup of standard oil,
John Rockefeller joins
1230
01:20:29,055 --> 01:20:32,683
his old rival Andrew Carnegie
to mourn the loss
1231
01:20:32,767 --> 01:20:34,268
of one of their own.
1232
01:20:39,315 --> 01:20:42,192
Less than a month from
his 76TH birthday,
1233
01:20:42,277 --> 01:20:44,236
J.P. Morgan dies in his sleep.
1234
01:20:47,991 --> 01:20:51,493
Morgan leaves such a mark
on American finance
1235
01:20:51,578 --> 01:20:54,246
that the New York Stock
Exchange shuts down,
1236
01:20:55,832 --> 01:20:59,293
an honor normally reserved
for the passing of a president.
1237
01:21:01,588 --> 01:21:05,174
- J.P. Morgan certainly was the
foremost name in banking
1238
01:21:05,258 --> 01:21:07,509
in terms of creating
modern finance...
1239
01:21:08,219 --> 01:21:13,140
and you can't have a modern
economy without a modern,
1240
01:21:13,224 --> 01:21:15,476
effective
functioning banking system.
1241
01:21:16,978 --> 01:21:21,899
He was as influential as
any of the Titans of that day.
1242
01:21:29,824 --> 01:21:31,867
- NARRATOR: While the old
rivals once saw each other
1243
01:21:31,951 --> 01:21:33,869
as cutthroat competitors
1244
01:21:36,873 --> 01:21:40,459
now, in their twilight years,
the fathers of American business
1245
01:21:40,543 --> 01:21:42,586
have found a mutual respect.
1246
01:21:50,386 --> 01:21:52,179
For Rockefeller
and Carnegie,
1247
01:21:52,263 --> 01:21:54,389
Morgan's passing is a
reminder--
1248
01:21:56,559 --> 01:21:57,893
time is running short
1249
01:21:59,604 --> 01:22:01,939
and the realization
triggers a new contest.
1250
01:22:04,192 --> 01:22:07,319
No longer is their competition
about who makes more money,
1251
01:22:10,156 --> 01:22:13,659
now the question is who
can give more away.
1252
01:22:16,663 --> 01:22:19,039
- Andrew Carnegie was
the first of the big
1253
01:22:19,123 --> 01:22:21,416
capitalists of this
era to be bitten by
1254
01:22:21,501 --> 01:22:23,544
the philanthropy bug.
1255
01:22:24,546 --> 01:22:28,674
He decided that he was
going to use his wealth
1256
01:22:28,758 --> 01:22:31,885
to good purpose and he said
that a man who dies rich
1257
01:22:31,970 --> 01:22:33,387
dies disgraced.
1258
01:22:34,430 --> 01:22:36,807
- Andrew Carnegie was not
a very popular man
1259
01:22:36,891 --> 01:22:41,103
among his millionaire friends
because he demanded
1260
01:22:41,187 --> 01:22:45,274
that the millionaire has to
give away all of his money.
1261
01:22:46,818 --> 01:22:49,319
- There's nothing wrong
with making a lot of money.
1262
01:22:49,404 --> 01:22:52,823
Making money is fun.
I enjoy that very much.
1263
01:22:52,907 --> 01:22:56,243
But I enjoy giving away
money, even more so.
1264
01:22:57,620 --> 01:23:00,998
- Carnegie gives away more
than $350 million dollars
1265
01:23:01,082 --> 01:23:03,083
- $67 billion, today.
1266
01:23:04,961 --> 01:23:08,463
Most goes to education and his
favorite cause--libraries.
1267
01:23:09,799 --> 01:23:13,010
As more than 2,500
"Carnegie libraries"
1268
01:23:13,094 --> 01:23:16,096
are built in 49 states
and around the world.
1269
01:23:18,766 --> 01:23:21,894
But even in this contest
Carnegie will be bested
1270
01:23:21,978 --> 01:23:23,061
by his old rival.
1271
01:23:25,857 --> 01:23:29,109
John Rockefeller will
outlive Carnegie by 13 years.
1272
01:23:30,612 --> 01:23:33,780
That time--and his
greater worth--allows him
1273
01:23:33,865 --> 01:23:36,742
to give away more money
than Carnegie Is ever able to.
1274
01:23:40,163 --> 01:23:43,582
Throughout his life Rockefeller
has donated millions--
1275
01:23:43,666 --> 01:23:45,751
to his church
and numerous universities.
1276
01:23:51,341 --> 01:23:54,718
At the age of 73, he
creates the Rockefeller
1277
01:23:54,802 --> 01:23:59,014
foundation with a personal
endowment of $100 million
1278
01:23:59,098 --> 01:24:02,809
dollars--the equivalent
of 38 billion today.
1279
01:24:04,896 --> 01:24:07,272
That money will go on
to advance public health
1280
01:24:07,357 --> 01:24:09,441
around the world
for decades.
1281
01:24:11,069 --> 01:24:14,905
- My great-grandfather, he went
full bore into philanthropy.
1282
01:24:15,782 --> 01:24:19,660
Whether that was a duty under a
sort of a Baptist stricture,
1283
01:24:19,744 --> 01:24:22,204
or whether it
just came pouring out of him,
1284
01:24:22,288 --> 01:24:23,872
I'm just not sure.
1285
01:24:24,415 --> 01:24:26,124
But it doesn't make any
difference, he did it.
1286
01:24:27,543 --> 01:24:29,419
- NARRATOR: John
Rockefeller will live to be
1287
01:24:29,504 --> 01:24:34,675
97 years old and gives
away more $530 million dollars
1288
01:24:34,759 --> 01:24:36,093
in his lifetime.
1289
01:24:37,011 --> 01:24:41,223
Gifts that, today, would
total over 100 billion.
1290
01:24:41,766 --> 01:24:44,685
- I look at Carnegie, I
look at what Rockefeller did
1291
01:24:44,769 --> 01:24:46,603
and I revere these
people--for the second half
1292
01:24:46,688 --> 01:24:48,981
of their lives--
and they certainly are,
1293
01:24:49,065 --> 01:24:53,527
they're inspirations to
people who have managed
1294
01:24:53,611 --> 01:24:55,904
to be able to accumulate some
wealth and want to be able
1295
01:24:55,989 --> 01:24:58,407
to say, you know what,
I now want to help others.
1296
01:25:01,327 --> 01:25:03,036
- NARRATOR: As the nation
heads deeper into
1297
01:25:03,121 --> 01:25:06,665
the 20TH century, millions
ofAmericans,
1298
01:25:06,749 --> 01:25:09,876
for the first time ever,
are able to take part
1299
01:25:09,961 --> 01:25:11,253
in the American dream,
1300
01:25:12,046 --> 01:25:15,465
employed in well-paid
and safe jobs.
1301
01:25:16,175 --> 01:25:19,344
Manufacturing products
they themselves can now afford.
1302
01:25:20,263 --> 01:25:23,682
The country is united
with a robust economy
1303
01:25:23,766 --> 01:25:26,393
that benefits not just the
rich, but everyone.
1304
01:25:30,064 --> 01:25:31,898
It's the beginning of one
of the longest periods
1305
01:25:31,983 --> 01:25:34,401
of prosperity America
will ever see.
1306
01:25:36,821 --> 01:25:40,699
- It wasn't by accident
that the 20th century became,
1307
01:25:40,783 --> 01:25:42,993
you know,
the American century.
1308
01:25:43,077 --> 01:25:46,705
America made the greatest
strides in terms
1309
01:25:46,789 --> 01:25:49,833
of harnessing these
new technologies.
1310
01:25:49,917 --> 01:25:53,128
We simply could out
produce any other nation
1311
01:25:53,212 --> 01:25:56,298
in this world by the time
the 20th century rolled around.
1312
01:25:56,382 --> 01:25:59,259
And that clearly put us
in a position
1313
01:25:59,343 --> 01:26:01,678
to drive the global agenda.
1314
01:26:02,180 --> 01:26:04,598
It was on the back of the
Industrial Revolution.
1315
01:26:06,559 --> 01:26:09,352
- NARRATOR: But as World
War I breaks out in Europe,
1316
01:26:09,437 --> 01:26:11,063
the world
looks for help.
1317
01:26:12,273 --> 01:26:13,940
It looks to America.
1318
01:26:17,278 --> 01:26:21,239
Just 50 years removed from
the ashes of the Civil War,
1319
01:26:21,324 --> 01:26:23,909
America has become
a global super power.
1320
01:26:25,995 --> 01:26:29,915
By April of 1917, the
country enters the war
1321
01:26:29,999 --> 01:26:33,210
sending troops,
supplies and weapons.
1322
01:26:37,173 --> 01:26:40,050
Resources that will help
bring peace to the world.
1323
01:26:47,433 --> 01:26:50,310
But those resources would
have never been possible
1324
01:26:50,394 --> 01:26:52,938
without the contributions
of a small group
1325
01:26:53,022 --> 01:26:54,356
of visionary men.
1326
01:26:55,566 --> 01:26:57,692
Men who sparked
a revolution
1327
01:26:57,777 --> 01:26:59,861
that forever
changed America.
1328
01:27:00,905 --> 01:27:03,698
- America was transformed
1329
01:27:05,076 --> 01:27:07,077
by the vision,
1330
01:27:08,329 --> 01:27:12,374
the incredible hard
work and determination,
1331
01:27:12,458 --> 01:27:15,752
and the willingness
to take big risks
1332
01:27:15,837 --> 01:27:17,963
that these men display.
1333
01:27:18,840 --> 01:27:21,508
There is also no question
that these men
1334
01:27:21,592 --> 01:27:25,220
could not have done what they
did anywhere else but America,
1335
01:27:25,304 --> 01:27:29,683
because this place allows
more people to dream
1336
01:27:29,767 --> 01:27:32,060
than any other place
in the world.
1337
01:27:32,145 --> 01:27:35,105
All that matters is how
big do you want to dream
1338
01:27:35,189 --> 01:27:36,857
and how hard do
you want to work.
1339
01:27:37,000 --> 01:27:40,112
Best watched using Open Subtitles MKV Player
1340
01:27:40,162 --> 01:27:44,712
Repair and Synchronization by
Easy Subtitles Synchronizer 1.0.0.0
106460
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.