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- Everybody knows what
the Victoria's Secret brand means.
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- It's tits and glitz.
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- Les Wexner thought that he was a god.
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- Victoria's Secret put girls on the map.
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- Every celebrity wanted
to be part of that show.
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- Business was so good.
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Victoria's Secret
made fortunes on young bodies.
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It wasn't about the clothes.
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It was models
fulfilling this idea of fantasy.
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There was something else going on.
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There's a number of red flags.
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The modeling industry had people
who allowed bad things to happen.
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- Did Les Wexner know about them?
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- And there's this huge mystery.
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- People had mentioned this name.
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And part of the mystery
was Jeffrey Epstein.
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What Wexner did was unthinkable,
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giving him power of attorney.
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But there's a larger picture here.
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Politicians, royalty.
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Intelligence agencies.
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Why was Epstein doing this?
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Was this about power and blackmail?
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- It makes you wonder how many more layers
there are to this world.
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This is all a story
that was meant to stay hidden.
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Okay, got it?
Okay, thank you, everybody.
Gigi, Gigi.
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Okay, they're done. Thank you, guys.
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- It's the countdown.
Almost ready. Let's go.
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- Let's go. Thank you so much.
- Let's go. Thank you.
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This is the 45-minute call
for hair and makeup.
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Shit.
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Gimme a kiss. Thank you, honey.
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You get it after, so just hold now.
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You have to get over.
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Beautiful. You look nice, guys. Beautiful.
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Look here.
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Okay, we're going higher,
we're going higher...
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Hey, guys, move!
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- Ask Bob.
Do not tell Bob to move.
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The lingerie brand
held its first fashion show
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nearly a quarter century ago,
and it's gonna be no more.
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The runway is closed.
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I'm talking about
the Victoria's Secret Fashion Show
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is now officially canceled.
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After more than two decades,
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the TV special is accused of being
out of step with the times.
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So many people do not fit
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into that narrow standard of beauty.
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It's very obvious from
what's going on in the world today
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that women are demanding more.
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It's a company that is not at all,
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sort of, surefooted
in this new environment.
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It's hard to ignore
some difficult questions
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about billionaire founder
Les Wexner's ties
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to the late financier Epstein
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who was indicted
on sex trafficking charges.
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I think what I've tried to do is
make the world a better place.
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I think that's what's really important.
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N-Nobody remembers who sold
the most togas in Rome.
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In terms of legacy,
people remember the great villains
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more than they remember the great heroes.
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And so, I think how you
feel about yourself...
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What do you say about yourself
when you put your head on the pillow?
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Are you really proud of what you're doing
and the way you're doing it?
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I think it's a really...
A fundamental question.
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First, there was the miracle,
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then came angels.
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Now, Victoria's Secret
introduces Angels 2000.
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- The bra of the future is here today.
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- Do you believe?
- Do you believe?
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- Do you believe?
- I believe in miracles.
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- I believe.
- I believe.
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I believe...
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You know, Victoria's Secret,
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there's a great history to it,
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but I think, uh, when
we get to the heart of it,
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it's mostly an unknown story.
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A lot of people
know what Victoria's Secret is,
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and even The Limited.
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Fewer people know about Les Wexner,
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the discreet billionaire
behind those brands.
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He was and still is
the richest man in Ohio.
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But no one really knew who he was.
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Les was a genius.
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He thinks on a global scale
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that very few other entrepreneurs have,
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maybe Zuckerberg, you know?
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But, like,
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Zuckerberg wanted to be a part
of everything we do socially.
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Les was all about retail dominance.
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You have to understand that this was
an era where fashion influenced people,
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not the other way around.
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- Oh my god! Oh my god!
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- Victoria's Secret grew to a $7.5 billion
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enterprise worldwide.
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It became a very, very powerful brand,
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maybe the greatest in all of retailing.
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People used to say that working
at Victoria's Secret was a cult.
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Um, I think that's a bit
of an exaggeration.
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00:06:01,904 --> 00:06:05,531
But I'll tell you,
at those annual meetings,
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you really felt the spirit.
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There was this tremendous adoration.
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The founder, the leader of us all
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was speaking.
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So... did I drink the Kool-Aid?
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And I think the answer is... I did.
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Growing up, Victoria's Secret would be
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a model's dream to be included,
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and that was
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like, um... a teenage fantasy.
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But I realized later that there are people
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who allowed a lot of bad things to happen.
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Fashion is essentially amoral.
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It doesn't care about good or bad.
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It has no ethics.
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It has one rule:
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sell the frock.
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No matter the collateral damage.
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So, it never really surprised me
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as the Jeffrey Epstein onion was unpeeled.
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What face was on the next
layer of the onion?
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Oh, here's Les Wexner right at the top.
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The funny story I like telling,
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I, I was driving to Dayton
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and I was thinking about
what other businesses I could start.
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And I remember saying every...
All the women I know wear underwear
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most of the time,
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all of the women I know would like
to wear lingerie all of the time.
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And I'm just driving, driving down
the highway, laughing my butt off,
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00:08:03,442 --> 00:08:05,861
and thinking what a funny thought that is.
131
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And so, I said,
"I wonder why no one's done that."
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Victoria's Secret,
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a company started by Roy Raymond
because he was embarrassed in stores
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buying lingerie for his wife,
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thought other men feeling the same
would rather buy by catalog,
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so panties, bras, camisoles,
and corsets in fine French silk.
137
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GAYE RAYMOND Victoria's Secret
did start with just the two of us.
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And I don't know if people
would be surprised by the fact
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that I was the inspiration
for starting it.
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Les Wexner had contacted Roy
over the years a couple of times
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because Les had always been
interested in the lingerie concept.
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Victoria's Secret business,
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when Roy Raymond sold it to Les Wexner,
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was basically on its last legs.
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He was facing bankruptcy.
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It was, uh, kind of,
Victorian velvet sofas
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00:09:06,797 --> 00:09:09,550
and Tiffany lampshades kind of a place.
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So, in 1982, Roy and I
flew to Columbus on their jet.
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Les Wexner was initially
a little hard to read.
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A... I mean, he had an interesting group
of men around him.
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Everybody around him was a man.
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The notion of Victoria
should be a ladies' paradise.
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If men like Victoria's Secret,
that's kind of a bonus,
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but in my imagination,
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they should feel in... uncomfortable
when they're in the store.
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That thinking goes into
the design of the store,
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the fitting rooms,
the fabric, the display.
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It's all from the ladies' point of view.
It's nothing to do with men.
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After the sale of Victoria's Secret,
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it became very different.
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Les had a very powerful vision
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for how that business could be grown,
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could become very dominant
in the marketplace.
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His idea was to take
an everyday commodity,
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like milk or bread,
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00:10:13,989 --> 00:10:17,533
and romanticize it, fantasize it,
167
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make it something bigger than it was.
168
00:10:27,753 --> 00:10:31,255
Les had read a book written by
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00:10:31,256 --> 00:10:36,511
the famous director Sidney Lumet
called Making Movies,
170
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and said, "This is what you need to do.
171
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"You need to have a story about your brand
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"that you use as your,
not only inspirational mechanism,
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but also, as your control mechanism."
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So, he invented a story
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about the mythical founder of the brand,
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and her name was, of course, Victoria.
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She was refined, aspirational,
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and English.
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00:11:15,217 --> 00:11:17,802
I am Victoria Stewart White.
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00:11:17,803 --> 00:11:20,806
This spring, I shall turn 36 years old.
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Father taught me about business,
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but mother was determined that I develop
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my soul, my passion, and my femininity.
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Mother was passionate,
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a fiery French woman with a quick temper
186
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and a healthy disrespect for the English
and their stodgy ways.
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She used to tease Father about everything.
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Victoria's this smart, savvy woman,
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00:11:46,456 --> 00:11:48,457
lived in London,
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her husband was a barrister.
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It was a fantastic story,
and it was a very powerful tool.
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We're always running around,
asking ourselves,
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"Would Victoria do this?"
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That was the touchstone.
195
00:12:05,517 --> 00:12:09,187
A new young assistant buyer
joined the team,
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00:12:09,188 --> 00:12:13,150
and she said,
"Cindy, when do we get to meet Victoria?"
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00:12:15,402 --> 00:12:19,614
That's how real
and powerful the story was.
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Beautiful.
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00:12:20,782 --> 00:12:24,243
Victoria's Secret
is extremely protective of its image.
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It doesn't want to be mentioned
in the same breath
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00:12:26,455 --> 00:12:31,168
as Frederick's of Hollywood,
or any, say, Trashy Lingerie store.
202
00:12:32,836 --> 00:12:35,588
Top models join
the catalog's creative team
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00:12:35,589 --> 00:12:38,217
in beautiful homes all around the country.
204
00:12:40,010 --> 00:12:43,554
But even in this spectacular
Santa Barbara mansion,
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00:12:43,555 --> 00:12:45,640
elaborate sets are erected
206
00:12:45,641 --> 00:12:48,809
to enhance every outfit
that's about to be photographed.
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00:12:48,810 --> 00:12:52,104
We like our pictures
to be sensual, elegant,
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00:12:52,105 --> 00:12:54,732
to be slightly more editorial
than what most people
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00:12:54,733 --> 00:12:56,901
perceive catalog photos to be.
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00:12:56,902 --> 00:12:58,903
Yeah, right there.
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Keep your head down like that
and just look up here.
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00:13:01,907 --> 00:13:03,324
Great.
213
00:13:03,325 --> 00:13:06,202
The catalog taps into America's fantasies,
214
00:13:06,203 --> 00:13:07,828
a gorgeous setting,
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00:13:07,829 --> 00:13:11,625
a place every woman would dream
of having her morning coffee.
216
00:13:14,962 --> 00:13:17,255
We shot every other week almost,
217
00:13:17,256 --> 00:13:22,468
and we went to, uh,
fantastic places around the world.
218
00:13:22,469 --> 00:13:26,556
And Victoria's Secret
became this home brand,
219
00:13:26,557 --> 00:13:29,768
the catalog came into the mail every week.
220
00:13:30,269 --> 00:13:32,103
- The catalog, in particular this year,
221
00:13:32,104 --> 00:13:35,107
is going to pick up
close to double last year's business.
222
00:13:37,860 --> 00:13:41,153
The minute we shifted
to the English image,
223
00:13:41,154 --> 00:13:43,782
the response rates rocketed up.
224
00:13:45,075 --> 00:13:49,078
The volume of the business then
was around three million,
225
00:13:49,079 --> 00:13:52,415
and when I left in 2000,
226
00:13:52,416 --> 00:13:54,585
it was just shy of a billion.
227
00:13:56,044 --> 00:13:58,171
The way that they presented
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the photography with the catalog,
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00:14:00,048 --> 00:14:03,343
with the... with all the great girls, um,
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00:14:03,969 --> 00:14:05,052
it was chic,
231
00:14:05,053 --> 00:14:09,349
and we actually empowered
women to own their bodies.
232
00:14:11,185 --> 00:14:14,937
- They made it acceptable
for mainstream women
233
00:14:14,938 --> 00:14:18,942
to want to buy and covet underwear.
234
00:14:19,776 --> 00:14:23,614
They were givin' women permission
to, to treat themselves.
235
00:14:25,699 --> 00:14:29,702
The catalog was being mailed aggressively,
236
00:14:29,703 --> 00:14:33,080
going directly into consumers' homes
237
00:14:33,081 --> 00:14:37,711
and acting as an advertising vehicle
that made money.
238
00:14:38,170 --> 00:14:41,005
The catalogs
are certainly really, you know,
239
00:14:41,006 --> 00:14:42,882
provocative, and fun, and great...
- Yeah.
240
00:14:42,883 --> 00:14:44,759
- And men like to read them, too.
- Yes.
241
00:14:44,760 --> 00:14:46,802
- Um, has that been really
a big part of the marketing
242
00:14:46,803 --> 00:14:49,055
of this company and the success?
- No question, no question.
243
00:14:49,056 --> 00:14:53,977
Uh, the, the catalog, I think, is, is
the best advertising for the business.
244
00:14:54,561 --> 00:14:57,396
I will say, you know,
the free underwear card,
245
00:14:57,397 --> 00:14:59,440
which was in every catalog,
246
00:14:59,441 --> 00:15:02,068
"Bring this into the store
and get a free pair of underwear,"
247
00:15:02,069 --> 00:15:04,071
I succumbed to that almost every time.
248
00:15:06,323 --> 00:15:07,949
I brought that card into the store,
249
00:15:07,950 --> 00:15:09,325
I'd buy a few bras,
250
00:15:09,326 --> 00:15:11,286
I did what that company wanted me to do.
251
00:15:14,289 --> 00:15:16,707
Spinning a fantasy,
252
00:15:16,708 --> 00:15:18,501
telling a story,
253
00:15:18,502 --> 00:15:20,920
is that really different
254
00:15:20,921 --> 00:15:24,382
from the retail shopping experience?
255
00:15:24,383 --> 00:15:28,344
When people bought the lingerie,
256
00:15:28,345 --> 00:15:30,847
whether they knew it or not,
257
00:15:30,848 --> 00:15:34,101
they were buying into that fantasy.
258
00:15:35,435 --> 00:15:37,186
Our mental model in building
259
00:15:37,187 --> 00:15:40,565
the Victoria's Secret brand
is Ralph Lauren.
260
00:15:40,566 --> 00:15:44,110
Today, if you talk about Ralph Lauren
to men or to women,
261
00:15:44,111 --> 00:15:47,655
virtually of any age,
everybody knows what that brand means.
262
00:15:47,656 --> 00:15:50,867
I, I would venture to say
all of us in the room
263
00:15:50,868 --> 00:15:54,120
have a very clear sense
of the personality of that brand.
264
00:15:54,121 --> 00:15:56,123
It's vivid in your mind.
265
00:15:57,207 --> 00:16:02,378
Les was always a strong admirer
266
00:16:02,379 --> 00:16:04,547
of Ralph Lauren,
267
00:16:04,548 --> 00:16:09,511
and what Ralph Lauren,
Ralph Lifshitz from the Bronx,
268
00:16:10,053 --> 00:16:15,516
was able to achieve in terms of
his own personal lifestyle
269
00:16:15,517 --> 00:16:18,145
and the brand he built.
270
00:16:19,313 --> 00:16:24,400
To a generation of American Jews,
like Les Wexners,
271
00:16:24,401 --> 00:16:28,529
Ralph Lauren was a story
of, you know, remaking oneself
272
00:16:28,530 --> 00:16:30,990
into the kinds of people
who belonged to golf clubs,
273
00:16:30,991 --> 00:16:35,453
you know, these other, sorts of,
ritzy places where Jews in America,
274
00:16:35,454 --> 00:16:37,581
once upon a time, were barred from.
275
00:16:38,040 --> 00:16:41,709
- I don't know whether...
I was an upper lower class,
276
00:16:41,710 --> 00:16:44,253
or a lower middle class
kind of kid growing up,
277
00:16:44,254 --> 00:16:46,756
but, uh, parents were working.
278
00:16:46,757 --> 00:16:49,050
Uh, most of the houses
we lived in were rented
279
00:16:49,051 --> 00:16:50,968
because we couldn't afford...
280
00:16:50,969 --> 00:16:52,971
Parents couldn't afford to buy a house.
281
00:16:54,848 --> 00:16:59,478
Les wanted an aspirational lifestyle,
282
00:17:00,187 --> 00:17:03,190
something different than how he grew up.
283
00:17:06,193 --> 00:17:09,862
Columbus, Ohio, test city, USA.
284
00:17:09,863 --> 00:17:12,698
For the past two decades,
American business has tested
285
00:17:12,699 --> 00:17:14,992
more of its products in Columbus
286
00:17:14,993 --> 00:17:17,996
than in any other major
American community.
287
00:17:20,332 --> 00:17:22,750
Columbus was very clean-cut,
288
00:17:22,751 --> 00:17:24,962
very Republican,
289
00:17:25,504 --> 00:17:30,634
and was a bastion of WASP conservatism.
290
00:17:31,051 --> 00:17:34,471
You know, there was
an undercurrent of antisemitism.
291
00:17:35,430 --> 00:17:40,644
Les had a sense
of a little bit of inferiority.
292
00:17:41,061 --> 00:17:44,313
That's part of this whole psychology
293
00:17:44,314 --> 00:17:47,109
where Les really feels like,
294
00:17:48,026 --> 00:17:49,570
"I'm gonna show them."
295
00:17:54,408 --> 00:17:57,159
When I was about 13 or 14 years old,
296
00:17:57,160 --> 00:17:58,787
my dad got fired.
297
00:17:59,580 --> 00:18:02,540
And I can remember so vividly,
298
00:18:02,541 --> 00:18:04,709
say, "This is never gonna happen to me.
299
00:18:04,710 --> 00:18:07,337
"When I grow up, I'm not gonna get fired.
300
00:18:08,297 --> 00:18:10,132
I'm not gonna fail."
301
00:18:12,009 --> 00:18:15,261
After Les's father, Harry, was fired,
302
00:18:15,262 --> 00:18:19,515
he opened a full-service
women's dress shop
303
00:18:19,516 --> 00:18:22,019
named after Les, Leslie's.
304
00:18:23,312 --> 00:18:25,855
After a few years
working with his parents,
305
00:18:25,856 --> 00:18:28,149
Wexner came to his father with an idea.
306
00:18:28,150 --> 00:18:32,778
Why not focus on women's sportswear,
the store's best-selling item?
307
00:18:32,779 --> 00:18:36,200
His dad's response?
"You'll never be a merchant."
308
00:18:37,576 --> 00:18:40,870
Les wasn't shy about telling audiences
309
00:18:40,871 --> 00:18:44,832
that his dad challenged him,
and basically, said to him,
310
00:18:44,833 --> 00:18:46,710
"You will not be a success."
311
00:18:47,961 --> 00:18:52,006
Uh, that's quite a, uh...
stringent comment coming from a dad.
312
00:18:52,007 --> 00:18:55,885
- It got so intense that my dad and I
didn't talk for a whole year.
313
00:18:55,886 --> 00:18:57,470
And, uh, my dad had a...
314
00:18:57,471 --> 00:19:01,140
Wexner borrows $5,000 from his Aunt Ida
315
00:19:01,141 --> 00:19:05,145
to set out on his own,
and he opens his own store.
316
00:19:06,104 --> 00:19:10,107
And he called it,
because of the limited selection,
317
00:19:10,108 --> 00:19:12,027
The Limited.
318
00:19:14,655 --> 00:19:16,531
Wexner's gamble paid off
319
00:19:16,532 --> 00:19:19,534
with profits that exceeded
his expectations.
320
00:19:19,535 --> 00:19:21,410
And just three years later,
321
00:19:21,411 --> 00:19:24,497
his parents closed their shop
and joined their son.
322
00:19:24,498 --> 00:19:29,293
By 1982, The Limited was listed
on the New York Stock Exchange.
323
00:19:29,294 --> 00:19:30,795
Store was successful.
324
00:19:30,796 --> 00:19:33,799
And by the time I was 30 years old,
325
00:19:34,550 --> 00:19:36,760
I was several times a millionaire.
326
00:19:37,302 --> 00:19:38,929
And it kept expanding.
327
00:19:45,018 --> 00:19:49,146
Les started with
one little store in Columbus, Ohio,
328
00:19:49,147 --> 00:19:51,983
and grew that business into
329
00:19:51,984 --> 00:19:56,112
12 or 14 brands that dominated
330
00:19:56,113 --> 00:19:58,532
the malls of America.
331
00:20:01,994 --> 00:20:06,038
- There was this great expression
in the '80s fashion business.
332
00:20:06,039 --> 00:20:11,460
"If you sell to the classes,
you go to work with the masses."
333
00:20:11,461 --> 00:20:12,879
If you sell to rich people,
334
00:20:12,880 --> 00:20:15,506
you're gonna take
the subway to your office.
335
00:20:15,507 --> 00:20:17,216
But if you sell to the masses,
336
00:20:17,217 --> 00:20:19,510
then you travel with the classes.
337
00:20:19,511 --> 00:20:22,680
If you were a mall retailer,
like Les Wexner,
338
00:20:22,681 --> 00:20:26,434
you were gonna get incredibly rich
if you had a knack for it,
339
00:20:26,435 --> 00:20:28,812
which, clearly, the guy did.
340
00:20:30,731 --> 00:20:35,360
- He created clothes for every
demographic from cradle to grave.
341
00:20:40,282 --> 00:20:42,742
And the thing that Wexner figured out was,
342
00:20:42,743 --> 00:20:46,245
is that women were shopping in the mall
two and three times a week.
343
00:20:46,246 --> 00:20:49,415
He wanted to make certain that
every time they came in that store,
344
00:20:49,416 --> 00:20:51,042
they were gonna see some novelty,
345
00:20:51,043 --> 00:20:53,337
where the store felt like it
was brand new and fresh.
346
00:20:58,175 --> 00:21:00,552
Les Wexner invented fast fashion.
347
00:21:01,803 --> 00:21:06,474
He is the guy who figured out
how to make Americans
348
00:21:06,475 --> 00:21:08,060
shop, shop, shop, shop, shop.
349
00:21:08,852 --> 00:21:14,357
- Just the same way Jeff Bezos
has revolutionized shopping,
350
00:21:14,358 --> 00:21:17,235
the brands that Wexner started,
351
00:21:17,236 --> 00:21:21,532
Victoria's Secret being
one of the most successful,
352
00:21:22,115 --> 00:21:24,868
revolutionized those malls.
353
00:21:27,996 --> 00:21:30,831
In the '80s, it was all status-driven,
354
00:21:30,832 --> 00:21:32,959
going into the mall.
355
00:21:32,960 --> 00:21:36,754
And today, what people are doing
on social media is very similar.
356
00:21:36,755 --> 00:21:38,298
It taps into that impulse.
357
00:21:40,050 --> 00:21:42,677
The mall is like Instagram 1.0
358
00:21:42,678 --> 00:21:45,805
in the sense that
it's where people go to show off
359
00:21:45,806 --> 00:21:49,184
and display themselves,
and that's a pursuit of status.
360
00:21:53,981 --> 00:21:59,069
- Les always said that
the world designs for us,
361
00:21:59,653 --> 00:22:04,490
and it was the merchant's job to edit
from all the stuff that was in the world
362
00:22:04,491 --> 00:22:06,952
for the customer that we were targeting.
363
00:22:08,787 --> 00:22:11,789
So, the way we would accomplish this
364
00:22:11,790 --> 00:22:16,295
is by shopping various
fashion meccas frequently.
365
00:22:17,504 --> 00:22:20,674
We were always shopping
London and Paris, obviously,
366
00:22:21,425 --> 00:22:22,968
also Rome,
367
00:22:23,969 --> 00:22:25,303
Milan.
368
00:22:25,304 --> 00:22:27,430
Oh, and I can't forget,
369
00:22:27,431 --> 00:22:30,141
we also shopped the south of France
in the summer.
370
00:22:30,142 --> 00:22:33,437
Nice, Cannes, Saint-Tropez, oh gosh.
371
00:22:34,771 --> 00:22:37,773
And the way we were able to do this,
372
00:22:37,774 --> 00:22:42,069
there was a fleet,
small fleet, of private jets.
373
00:22:42,070 --> 00:22:45,782
You cannot imagine
how much time that saved us.
374
00:22:48,076 --> 00:22:52,288
- Typically, other competitors
would go twice a year,
375
00:22:52,289 --> 00:22:54,540
but we went more often.
376
00:22:54,541 --> 00:22:57,211
At least six times a year, you would go.
377
00:22:58,212 --> 00:23:00,547
It's called shopping the stores.
378
00:23:00,923 --> 00:23:04,343
Shopping the stores is going
to look for shit that you can copy.
379
00:23:05,469 --> 00:23:09,430
All employees
were taught the L Brand's way,
380
00:23:09,431 --> 00:23:13,684
the core ideals and beliefs
of our founder, Les Wexner,
381
00:23:13,685 --> 00:23:17,022
that amateurs borrow
and professionals steal.
382
00:23:18,232 --> 00:23:21,901
Taking something that's popular in Europe,
383
00:23:21,902 --> 00:23:25,279
make a tiny little change here,
a tiny little change there.
384
00:23:25,280 --> 00:23:29,200
If originally it was in cashmere,
you sell it in acrylic.
385
00:23:29,201 --> 00:23:32,537
If originally it was $800,
you sell it for $35,
386
00:23:32,538 --> 00:23:36,165
and boom, you know, any girl
who can afford a fashion magazine
387
00:23:36,166 --> 00:23:38,836
can now afford the most
fashionable sweater of the season.
388
00:23:41,547 --> 00:23:43,005
And in their brilliance,
389
00:23:43,006 --> 00:23:47,009
The Limited even created
a label for their knockoffs.
390
00:23:47,010 --> 00:23:51,431
They made it sound as if it was
an Italian designer named Forenza.
391
00:24:01,483 --> 00:24:06,487
The Forenza sweater
was the aspirational sweater
392
00:24:06,488 --> 00:24:11,534
for my seventh and eighth grade years
in the, in the mid-'80s.
393
00:24:11,535 --> 00:24:15,122
All the cool girls, the popular girls,
wore their Forenza sweaters.
394
00:24:15,914 --> 00:24:19,167
Over three million sweaters were sold,
395
00:24:19,168 --> 00:24:23,338
making it the most successful sweater
to ever hit America.
396
00:24:25,465 --> 00:24:28,801
- It's all of a piece with what turns
into the cerulean blue sweater
397
00:24:28,802 --> 00:24:32,013
that Miranda Priestly
berates her assistant over
398
00:24:32,014 --> 00:24:33,640
in The Devil Wears Prada.
399
00:24:34,141 --> 00:24:37,018
- What you don't know is that
that sweater is not just blue.
400
00:24:37,019 --> 00:24:39,770
It's not turquoise.
It's not lapis.
401
00:24:39,771 --> 00:24:41,981
It's actually cerulean.
402
00:24:41,982 --> 00:24:45,776
And you're also blithely unaware
of the fact that... in 2002,
403
00:24:45,777 --> 00:24:48,529
Oscar de la Renta did
a collection of cerulean gowns.
404
00:24:48,530 --> 00:24:50,281
And then I think it was
Yves Saint Laurent, wasn't it,
405
00:24:50,282 --> 00:24:53,034
who showed cerulean military jackets?
406
00:24:53,035 --> 00:24:56,579
And then it, uh, filtered down
through the department stores
407
00:24:56,580 --> 00:24:59,790
and then trickled on down
into some tragic Casual Corner
408
00:24:59,791 --> 00:25:03,669
where you no doubt fished it
out of some clearance bin.
409
00:25:03,670 --> 00:25:07,256
It's the sweater that built the empire
410
00:25:07,257 --> 00:25:11,719
is how it's been described
and very, very accurately.
411
00:25:18,977 --> 00:25:23,440
- Les knew that inventories
had to be refreshed quickly.
412
00:25:24,691 --> 00:25:30,363
And the quickest way to do that
was through sourcing that he controlled,
413
00:25:30,364 --> 00:25:33,534
would put him ahead
of the other retailers.
414
00:25:34,618 --> 00:25:38,663
Les became aware that if he wanted to make
415
00:25:38,664 --> 00:25:41,165
really huge profit margins,
416
00:25:41,166 --> 00:25:45,002
he was going to have to have merchandise
417
00:25:45,003 --> 00:25:50,467
manufactured in places where...
wages were considerably lower.
418
00:25:51,426 --> 00:25:53,177
We were the first American company
419
00:25:53,178 --> 00:25:55,263
to do business in the PRC,
420
00:25:55,264 --> 00:25:59,268
before the United States government
had consular relations with China.
421
00:26:04,064 --> 00:26:06,524
A lot of the business
was based in Hong Kong,
422
00:26:06,525 --> 00:26:09,026
and then they would cross the border
423
00:26:09,027 --> 00:26:11,571
where the factories were
with the poorer people
424
00:26:11,572 --> 00:26:14,323
making, you know,
probably 15 cents an hour,
425
00:26:14,324 --> 00:26:15,533
making these sweaters,
426
00:26:15,534 --> 00:26:18,370
which is how you could afford
to sell them for 35.
427
00:26:19,454 --> 00:26:21,414
They could control everything...
428
00:26:21,415 --> 00:26:23,457
Manufacturing, prices.
429
00:26:23,458 --> 00:26:24,542
They created this.
430
00:26:24,543 --> 00:26:27,003
They did it on a grand scale,
431
00:26:27,004 --> 00:26:28,713
created this great empire.
432
00:26:28,714 --> 00:26:31,465
The magic of The Limited
and Victoria's Secret
433
00:26:31,466 --> 00:26:36,971
is that you've got a $3 billion,
2,500-store operation
434
00:26:36,972 --> 00:26:39,056
that can literally do in four weeks
435
00:26:39,057 --> 00:26:42,477
what it takes most of their
big competitors nine months to do.
436
00:26:46,273 --> 00:26:49,901
I remember Les was taking some criticism
437
00:26:49,902 --> 00:26:53,738
for doing so much
of his sourcing overseas,
438
00:26:53,739 --> 00:26:57,326
and so, he was putting forward
a concept, "Make it in America."
439
00:26:57,826 --> 00:27:02,246
And at the kickoff meeting,
an older woman shouted out,
440
00:27:02,247 --> 00:27:04,291
"It'll never work!"
441
00:27:04,791 --> 00:27:06,835
And I was shocked.
442
00:27:07,377 --> 00:27:10,380
It was Bella, his mother.
443
00:27:13,342 --> 00:27:17,178
- I think it takes it
a, a very unusual... parent
444
00:27:17,179 --> 00:27:20,181
to encourage a kid
to start his own business,
445
00:27:20,182 --> 00:27:21,182
and to keep saying, you know,
446
00:27:21,183 --> 00:27:23,309
"You can do it,
you can do it, you can do it."
447
00:27:23,310 --> 00:27:24,520
- He liked it.
448
00:27:25,020 --> 00:27:26,854
He liked the rag business,
449
00:27:26,855 --> 00:27:30,316
used to go with Daddy to, uh,
unpack the shipments on Sunday
450
00:27:30,317 --> 00:27:31,944
and hand him the hangers.
451
00:27:32,778 --> 00:27:34,445
Les and his mother, Bella,
452
00:27:34,446 --> 00:27:36,781
were very, very close for years.
453
00:27:36,782 --> 00:27:38,741
A longtime executive told us that
454
00:27:38,742 --> 00:27:41,370
they were basically
married to one another.
455
00:27:42,162 --> 00:27:43,996
As the years transpired,
456
00:27:43,997 --> 00:27:48,292
Les kept Harry and Bella close to him,
457
00:27:48,293 --> 00:27:53,381
and they both were
on the board of The Limited.
458
00:27:53,382 --> 00:27:59,137
And famously, Bella's office was
right across the hall from Les's.
459
00:28:02,391 --> 00:28:04,685
You felt that
there was a foundation there
460
00:28:05,185 --> 00:28:08,188
that you could build on,
and that's what you did.
461
00:28:09,857 --> 00:28:12,024
That's just, just, just what happened.
462
00:28:12,025 --> 00:28:15,695
And that, that confidence,
I think that you inherit that
463
00:28:15,696 --> 00:28:17,613
s-somewhere in the genes,
464
00:28:17,614 --> 00:28:20,074
that you inherit those qua... You do.
465
00:28:20,075 --> 00:28:22,159
I think the important thing,
the message is,
466
00:28:22,160 --> 00:28:26,581
is you must have confidence
in yourself that you can do it.
467
00:28:26,582 --> 00:28:29,084
I can do it, and I will do it.
468
00:28:34,631 --> 00:28:39,385
- When I reflect back on
my 13 years at Victoria's Secret,
469
00:28:39,386 --> 00:28:41,804
I always tell people that
I felt like I went
470
00:28:41,805 --> 00:28:44,141
to the Ivy League school of retailing.
471
00:28:47,603 --> 00:28:51,230
Everything about how
Les approached the business
472
00:28:51,231 --> 00:28:55,318
from ideations around innovation,
and new materials,
473
00:28:55,319 --> 00:28:57,321
and product categories,
474
00:28:58,071 --> 00:28:59,907
that was Les's vision.
475
00:29:01,783 --> 00:29:03,993
I loved how overly thought-out it was.
476
00:29:03,994 --> 00:29:05,828
It was like, here's the plan,
477
00:29:05,829 --> 00:29:07,163
here's the pathway,
478
00:29:07,164 --> 00:29:09,290
here's how we're gonna convert clients.
479
00:29:09,291 --> 00:29:10,708
We're gonna get them in the fitting room.
480
00:29:10,709 --> 00:29:12,586
Once they're in the fitting room,
they're ours.
481
00:29:13,795 --> 00:29:17,382
So, throw as much at them
to expand that sale.
482
00:29:18,926 --> 00:29:20,726
I obviously drunk the Kool-Aid
and I loved it.
483
00:29:27,309 --> 00:29:30,811
Initially,
Victoria's Secret did no, you know,
484
00:29:30,812 --> 00:29:32,396
traditional advertising.
485
00:29:32,397 --> 00:29:34,815
In fact, Les Wexner
did not believe in advertising
486
00:29:34,816 --> 00:29:38,986
because his attitude was,
you've got a showcase in the mall
487
00:29:38,987 --> 00:29:40,780
with all these great windows
488
00:29:40,781 --> 00:29:42,991
and you really didn't need to advertise.
489
00:29:43,534 --> 00:29:45,952
It was Ed Razek who started that system,
490
00:29:45,953 --> 00:29:50,039
and he got that working like
a fine-tuned modern marketing machine.
491
00:29:50,040 --> 00:29:54,086
He was, like, number two to Les Wexner,
and they kinda worked hand-in-glove.
492
00:29:54,753 --> 00:29:57,046
In a matter of months,
we went from the idea of,
493
00:29:57,047 --> 00:29:59,674
could we get on a radio program
in a local market
494
00:29:59,675 --> 00:30:03,678
to being on every national
entertainment news program.
495
00:30:03,679 --> 00:30:06,055
And I think that in the future,
you're gonna have a combination of media
496
00:30:06,056 --> 00:30:09,308
that includes every sophisticated
497
00:30:09,309 --> 00:30:11,811
kind of extension that a brand can have,
498
00:30:11,812 --> 00:30:14,355
and if you don't use 'em,
it'll... it will be at your peril.
499
00:30:14,356 --> 00:30:16,358
You really have to have
all the components.
500
00:30:22,447 --> 00:30:25,116
At the time, even though Victoria's Secret
501
00:30:25,117 --> 00:30:28,536
was a very respectable company
throughout the country,
502
00:30:28,537 --> 00:30:29,996
and had a great image,
503
00:30:29,997 --> 00:30:33,082
if you worked in fashion as a model,
504
00:30:33,083 --> 00:30:35,210
um, it is not the booking you wanted.
505
00:30:37,004 --> 00:30:40,006
If you were a Victoria's Secret
contract girl, that basically meant
506
00:30:40,007 --> 00:30:42,425
your Vogue days were over,
507
00:30:42,426 --> 00:30:43,759
your high-fashion career was over.
508
00:30:43,760 --> 00:30:47,346
It was basically where models went to die,
but make a ton of money.
509
00:30:47,347 --> 00:30:48,764
Hi, Santa.
510
00:30:48,765 --> 00:30:49,891
- Can you blame me?
511
00:30:49,892 --> 00:30:51,559
In the earlier years,
512
00:30:51,560 --> 00:30:53,936
it was kinda tough to get models
513
00:30:53,937 --> 00:30:56,480
who were willing to model lingerie.
514
00:30:56,481 --> 00:30:58,650
It wasn't easy, but we did it.
515
00:30:59,234 --> 00:31:01,527
Stephanie Seymour,
who is now and was then
516
00:31:01,528 --> 00:31:03,946
a very major international model,
517
00:31:03,947 --> 00:31:06,657
started... working with Victoria's Secret.
518
00:31:06,658 --> 00:31:11,204
I think that legitimized our, um,
our brand and our business,
519
00:31:11,205 --> 00:31:14,625
and allowed other girls
to get into the business.
520
00:31:16,168 --> 00:31:19,003
The models were lending
521
00:31:19,004 --> 00:31:23,132
their status to our brand.
522
00:31:23,133 --> 00:31:25,885
- You know, it has helped me enormous.
It has helped them.
523
00:31:25,886 --> 00:31:29,180
I've been, uh, a good spokesperson
for them and vice versa.
524
00:31:29,181 --> 00:31:32,643
So, it's been a good...
It is very good team.
525
00:31:34,478 --> 00:31:39,649
The '80s, and really, the mid-'90s,
was a time when models had a name.
526
00:31:39,650 --> 00:31:43,486
We were suddenly...
We were Frederique. We were Stephanie.
527
00:31:43,487 --> 00:31:45,238
We were these supermodels,
528
00:31:45,239 --> 00:31:48,866
and Victoria's Secret was
very early on in saying,
529
00:31:48,867 --> 00:31:52,496
"We're... stepping on this bandwagon."
530
00:31:53,455 --> 00:31:58,251
Co-opting the formula
from designer fashion
531
00:31:58,252 --> 00:32:00,962
was... pretty brilliant
532
00:32:00,963 --> 00:32:03,548
because it equated
533
00:32:03,549 --> 00:32:07,176
panties and bras with high fashion,
534
00:32:07,177 --> 00:32:11,305
and it does slowly serve to
535
00:32:11,306 --> 00:32:13,725
raise Victoria's Secret profile.
536
00:32:15,143 --> 00:32:16,686
A couple of years ago,
537
00:32:16,687 --> 00:32:19,188
Les presented the idea to all the CEOs
538
00:32:19,189 --> 00:32:21,524
about considering a fashion show
539
00:32:21,525 --> 00:32:26,697
as a part of the general business strategy
and several of the brand personalities.
540
00:32:27,197 --> 00:32:30,616
It really seemed that it
was right for Victoria's Secret.
541
00:32:30,617 --> 00:32:32,410
What a phenomenon Victoria's Secret is
542
00:32:32,411 --> 00:32:34,829
and how this catalog's become the thing
543
00:32:34,830 --> 00:32:37,582
that either every man
is dying to see on his coffee table,
544
00:32:37,583 --> 00:32:40,459
or every woman, sort of,
aspires to, you know, look that way,
545
00:32:40,460 --> 00:32:42,128
or be, sort of, a Victoria's Secret woman.
546
00:32:42,129 --> 00:32:43,713
And I think it'll be
really interesting tonight
547
00:32:43,714 --> 00:32:46,341
to see the actual catalog come to life.
548
00:32:48,010 --> 00:32:51,929
I cast the very first
Victoria's Secret fashion show,
549
00:32:51,930 --> 00:32:55,433
and it was a totally bold idea
to have a show for a lingerie brand
550
00:32:55,434 --> 00:32:59,687
because there was nothing else
like that at the time.
551
00:32:59,688 --> 00:33:01,731
They saw it as a marketing tool
because they thought
552
00:33:01,732 --> 00:33:04,817
this is how we can get
the face of our brand out there.
553
00:33:04,818 --> 00:33:09,030
- Maybe 15 years ago,
if a woman had a half a dozen bras
554
00:33:09,031 --> 00:33:10,907
and a half a dozen pairs of panties,
555
00:33:10,908 --> 00:33:12,283
she thought she was covered.
556
00:33:12,284 --> 00:33:15,536
It was, it was basically
the man's approach to underwear.
557
00:33:15,537 --> 00:33:17,705
And, uh, and point of fact,
that's not true anymore.
558
00:33:17,706 --> 00:33:20,542
It's a very different business
than it was just a few years ago.
559
00:33:22,419 --> 00:33:24,463
I'm about to rehearse Beverly Peele,
560
00:33:24,963 --> 00:33:26,965
which is a very exciting
moment in my life.
561
00:33:28,008 --> 00:33:30,551
She could probably rehearse me.
562
00:33:30,552 --> 00:33:33,554
- You knew this is gonna
be on Times Square?
- Yeah, I just heard that.
563
00:33:33,555 --> 00:33:35,097
- I didn't know that...
- What time are we on Times Square?
564
00:33:35,098 --> 00:33:37,017
We're gonna be on Times Square, oh my god!
565
00:33:37,434 --> 00:33:39,936
- How do y...
How do you feel, Ingrid?
566
00:33:39,937 --> 00:33:41,563
How do you feel? You feel great?
567
00:33:43,857 --> 00:33:45,483
Back in 1995,
568
00:33:45,484 --> 00:33:50,030
I was hired to do the first show
for Victoria's Secret.
569
00:33:51,031 --> 00:33:54,283
In the '90s,
I was one of the top stylists.
570
00:33:54,284 --> 00:33:56,286
I was working with Miu Miu,
571
00:33:56,787 --> 00:33:58,913
I was working with Versace.
572
00:33:58,914 --> 00:34:00,665
Victoria's Secret, for me, was this,
573
00:34:00,666 --> 00:34:03,668
sort of, patriarchal company
in the mass market.
574
00:34:03,669 --> 00:34:05,419
I thought it was almost a paradox
575
00:34:05,420 --> 00:34:09,883
that they asked me
to come and style for it.
576
00:34:10,425 --> 00:34:13,010
Everything we said, it was a mantra.
577
00:34:13,011 --> 00:34:16,055
This is a fashion business,
a fashion brand,
578
00:34:16,056 --> 00:34:19,685
and this is a fashion show
to show our latest fashion.
579
00:34:24,773 --> 00:34:26,148
One thing that was really important
580
00:34:26,149 --> 00:34:27,775
at the Victoria's Secret Fashion Show
581
00:34:27,776 --> 00:34:31,779
is that there were a lotta guys there
because this was tits and glitz.
582
00:34:31,780 --> 00:34:35,157
- Okay, what brought you here?
- What brought me here to this show
583
00:34:35,158 --> 00:34:38,703
is the exact same thing
that brought this guy here.
584
00:34:38,704 --> 00:34:39,954
- Are you hosting the show?
585
00:34:39,955 --> 00:34:42,874
- Lookin' forward to it, uh,
since the moment I heard about it.
586
00:34:42,875 --> 00:34:44,917
- And your intentions are purely innocent?
587
00:34:44,918 --> 00:34:48,130
- Of course, I'm really here just
for the cultural enrichment of it all.
588
00:34:48,630 --> 00:34:50,631
Are you a fan of Victoria's Secret?
589
00:34:50,632 --> 00:34:53,009
- Isn't every red-blooded man
a fan of Victoria's Secret?
590
00:34:53,010 --> 00:34:54,427
So many men.
591
00:34:54,428 --> 00:34:56,680
I've never seen so many men
at a fashion show.
592
00:34:57,306 --> 00:34:58,598
I guess every person,
593
00:34:58,599 --> 00:35:01,393
they, they dress their woman
in Victoria's Secret
594
00:35:02,769 --> 00:35:05,814
that they believe that their woman
winds up looking like Frederique.
595
00:35:06,899 --> 00:35:09,567
- The fashion show was very unique
596
00:35:09,568 --> 00:35:13,321
because it wasn't a show
where you're showing to buyers.
597
00:35:23,582 --> 00:35:26,001
If you use all the right elements,
598
00:35:26,710 --> 00:35:30,923
what you get is a sensation,
and that's what they did.
599
00:35:32,216 --> 00:35:37,679
Victoria's Secret became itself
something to know.
600
00:35:42,100 --> 00:35:44,227
I think it was brilliant,
601
00:35:44,228 --> 00:35:47,647
but it was definitely, for me personally,
602
00:35:47,648 --> 00:35:49,608
quite exposing.
603
00:35:52,194 --> 00:35:56,948
I was happy to leave, go home,
and cry in a bathtub.
604
00:35:56,949 --> 00:35:58,866
And say, "God, I got that over with."
605
00:36:14,383 --> 00:36:17,593
Despite Les Wexner's incredible wealth
606
00:36:17,594 --> 00:36:19,470
and incredible success,
607
00:36:19,471 --> 00:36:23,850
Wexner was an individual
running his huge company
608
00:36:23,851 --> 00:36:27,103
out of the middle of Ohio.
609
00:36:27,104 --> 00:36:31,148
This was far away
from the movers and the shakers
610
00:36:31,149 --> 00:36:33,777
and the social scene of New York.
611
00:36:34,903 --> 00:36:37,989
Back in the '80s, it was a great moment
612
00:36:37,990 --> 00:36:41,742
for what was the tippy-top
of American fashion.
613
00:36:41,743 --> 00:36:43,494
And at the same time,
614
00:36:43,495 --> 00:36:48,375
you had the arrival
of an entire new billionaire class.
615
00:36:49,793 --> 00:36:52,796
So, you could be a thug, like a Trump,
616
00:36:53,630 --> 00:36:56,716
but you still,
because of your money and your spending,
617
00:36:56,717 --> 00:36:59,344
you could be part of nouvelle society.
618
00:37:04,766 --> 00:37:10,021
Wexner had the advantage
of coming to New York astonishingly rich,
619
00:37:10,022 --> 00:37:12,940
and almost immediately thereafter,
620
00:37:12,941 --> 00:37:16,486
Wexner ends up buying Henri Bendel's.
621
00:37:17,946 --> 00:37:19,572
I worked at Henri Bendel
622
00:37:19,573 --> 00:37:22,408
in this jewel box lingerie section
623
00:37:22,409 --> 00:37:26,330
where the most influential women
in the world shop.
624
00:37:27,706 --> 00:37:30,625
The announcement that
we had been purchased
625
00:37:30,626 --> 00:37:34,630
by The Limited Inc. was shocking.
626
00:37:35,964 --> 00:37:38,216
- He wanted that New York cache,
627
00:37:38,217 --> 00:37:40,677
and that was a way to buy into it.
628
00:37:44,890 --> 00:37:49,144
- The city was, kind of, "Huh?"
They were aghast.
629
00:37:55,859 --> 00:38:01,490
- He invited Jackie Onassis
to the christening of the store.
630
00:38:03,784 --> 00:38:05,076
All the photographers were there.
631
00:38:05,077 --> 00:38:07,620
This was a big paparazzi moment
632
00:38:07,621 --> 00:38:11,332
because he wanted that respect
633
00:38:11,333 --> 00:38:16,337
with New York society
and high-fashion New York.
634
00:38:16,338 --> 00:38:18,858
This was something that, obviously,
was really important to him.
635
00:38:23,136 --> 00:38:25,888
Anytime, when you see
a socialite like that
636
00:38:25,889 --> 00:38:28,432
paired with a retailer like Les Wexner,
637
00:38:28,433 --> 00:38:31,352
it's understood that
someone has written out
638
00:38:31,353 --> 00:38:34,356
a very big check
to their favorite charity.
639
00:38:41,405 --> 00:38:44,157
Wexner is coming in from the Midwest
640
00:38:44,741 --> 00:38:47,869
and he's intimidated
by this New York society
641
00:38:47,870 --> 00:38:51,455
that he can't quite dominate
the way he can in Columbus.
642
00:38:51,456 --> 00:38:56,252
And you can see how
he might benefit from a translator,
643
00:38:56,253 --> 00:38:58,004
or someone who can, kind of,
644
00:38:58,005 --> 00:39:01,549
take his elbow and lead him
into the right rooms,
645
00:39:01,550 --> 00:39:04,178
and the right charities,
and the right parties.
646
00:39:09,057 --> 00:39:13,687
- This was about the time
Jeffrey Epstein came into Wexner's life.
647
00:39:18,233 --> 00:39:20,067
Jeffrey Epstein was a college dropout
648
00:39:20,068 --> 00:39:22,069
who somehow managed to get a job teaching
649
00:39:22,070 --> 00:39:25,281
at the very prestigious prep school
Dalton in New York,
650
00:39:25,282 --> 00:39:27,366
hired by Donald Barr,
651
00:39:27,367 --> 00:39:29,118
whose son was William Barr,
652
00:39:29,119 --> 00:39:31,704
the Trump administration's
Attorney General.
653
00:39:31,705 --> 00:39:34,999
It was at Dalton that
Epstein met Ace Greenberg,
654
00:39:35,000 --> 00:39:36,209
who was a parent there.
655
00:39:36,210 --> 00:39:39,128
Greenberg ran Bear Stearns,
an investment bank,
656
00:39:39,129 --> 00:39:42,341
and that was Epstein's next job,
working for Bear Stearns.
657
00:39:44,635 --> 00:39:48,387
Bear Stearns wasn't one of those
white shoe Wall Street firms.
658
00:39:48,388 --> 00:39:51,391
It was a rough-and-tumble
streetwise place run by Jewish guys.
659
00:39:51,767 --> 00:39:56,270
And it was at Bear that Epstein
manifested a trait
660
00:39:56,271 --> 00:39:59,065
that would be part
of his career thereafter,
661
00:39:59,066 --> 00:40:01,484
which was worming his way into the lives
662
00:40:01,485 --> 00:40:04,988
of older, successful,
influential Jewish men.
663
00:40:06,323 --> 00:40:08,741
Epstein was, uh,
664
00:40:08,742 --> 00:40:12,203
extraordinarily mesmerizing
665
00:40:12,204 --> 00:40:17,166
and... could convince anything of anybody,
666
00:40:17,167 --> 00:40:19,419
the master manipulator.
667
00:40:21,547 --> 00:40:23,923
After a time, Epstein develops
668
00:40:23,924 --> 00:40:27,051
this cloud of suspicion
about various misdeeds
669
00:40:27,052 --> 00:40:29,262
around him at Bear Stearns,
670
00:40:29,263 --> 00:40:33,474
and he's eventually forced out in 1981.
671
00:40:33,475 --> 00:40:36,894
But importantly,
Ace Greenberg opens the door
672
00:40:36,895 --> 00:40:39,856
for Epstein to this world,
673
00:40:39,857 --> 00:40:44,278
and that is... what really
seals the deal for him.
674
00:40:46,697 --> 00:40:50,616
Jeffrey Epstein would eventually take on
675
00:40:50,617 --> 00:40:53,829
as his key client Leslie Wexner.
676
00:40:54,913 --> 00:40:57,248
When Les Wexner met Jeffrey Epstein,
677
00:40:57,249 --> 00:41:01,711
he apparently remarked that
Jeffrey Epstein was so exciting,
678
00:41:01,712 --> 00:41:05,131
that Epstein was everything
679
00:41:05,132 --> 00:41:10,387
that Les Wexner thought
was lacking in... Ohio.
680
00:41:11,680 --> 00:41:17,686
- Both Epstein, apparently,
and Wexner, definitely,
681
00:41:18,312 --> 00:41:20,646
were very smart men.
682
00:41:20,647 --> 00:41:25,985
And each one must have
fulfilled the need of the other.
683
00:41:25,986 --> 00:41:31,532
Wexner had the money
that Epstein was seeking,
684
00:41:31,533 --> 00:41:35,870
and Wexner got from Epstein
685
00:41:35,871 --> 00:41:39,749
the glamour and smoothness
686
00:41:39,750 --> 00:41:42,126
that he was seeking.
687
00:41:42,127 --> 00:41:47,007
And I'm not at all inferring
it was a sexual need,
688
00:41:47,674 --> 00:41:49,676
but there is something there.
689
00:41:52,346 --> 00:41:57,351
- Wexner bought this fabulous townhouse,
the biggest private house in Manhattan.
690
00:41:58,852 --> 00:42:01,103
It being the largest house in the city
691
00:42:01,104 --> 00:42:05,107
strikes me as a, sort of, desperate move
692
00:42:05,108 --> 00:42:09,071
because the biggest house is
also a little gauche in some ways.
693
00:42:10,531 --> 00:42:12,490
Even with Epstein's help,
694
00:42:12,491 --> 00:42:14,910
Wexner stayed an outsider
in New York City.
695
00:42:15,452 --> 00:42:19,413
He never became part
of the cultural New York world,
696
00:42:19,414 --> 00:42:21,416
or the fashion New York world.
697
00:42:23,001 --> 00:42:24,877
This has happened time immemorial,
698
00:42:24,878 --> 00:42:29,632
you know, the Midwest king of the hill
comes to New York and discovers
699
00:42:29,633 --> 00:42:32,469
that he's really just a pimple
on New York's backside.
700
00:42:34,763 --> 00:42:36,514
So, at that point,
701
00:42:36,515 --> 00:42:38,891
Jeffrey Epstein eyed that townhouse
702
00:42:38,892 --> 00:42:44,230
and maneuvered to acquire it
from Les Wexner.
703
00:42:44,231 --> 00:42:47,108
- Wexner eventually sold it to Epstein,
704
00:42:47,109 --> 00:42:52,072
and it wasn't until years later that there
was a transfer of real estate deed.
705
00:42:53,991 --> 00:42:59,036
- Epstein paid upwards of $20 million,
uh, for the townhouse,
706
00:42:59,037 --> 00:43:02,999
but there's no question that the property
707
00:43:03,000 --> 00:43:05,919
ended up being worth
so much more than he paid for it.
708
00:43:18,265 --> 00:43:20,474
After Epstein had managed to
709
00:43:20,475 --> 00:43:23,895
navigate his way into Wexner's life,
710
00:43:23,896 --> 00:43:27,982
Wexner did something that I've never seen
in all of my years of reporting.
711
00:43:27,983 --> 00:43:30,735
He granted full
power of attorney to Epstein
712
00:43:30,736 --> 00:43:36,657
and gave him unmitigated control
over all of his assets,
713
00:43:36,658 --> 00:43:38,951
20 of Wexner's companies,
714
00:43:38,952 --> 00:43:42,205
19 trusts and different
charitable foundations.
715
00:43:42,206 --> 00:43:44,790
He was able to manage his real estate.
716
00:43:44,791 --> 00:43:48,503
He managed his investments.
He managed his businesses.
717
00:43:48,504 --> 00:43:53,508
There wasn't a part of Wexner's empire
that Epstein didn't have access to
718
00:43:53,509 --> 00:43:56,720
and, and didn't have
some ability to control.
719
00:43:57,554 --> 00:44:00,473
And so, to give carte blanche to someone
720
00:44:00,474 --> 00:44:03,893
the way he did with Epstein,
is such a puzzle.
721
00:44:19,034 --> 00:44:23,663
Here was Jeffrey Epstein,
who was obviously a conman
722
00:44:23,664 --> 00:44:26,707
to anyone paying any attention.
723
00:44:26,708 --> 00:44:28,960
I think the million-dollar question
724
00:44:28,961 --> 00:44:32,296
is why a gentleman
as brilliant as Leslie Wexner
725
00:44:32,297 --> 00:44:35,509
could allow this guy into his life?
726
00:44:37,010 --> 00:44:40,429
Years later, when I heard
727
00:44:40,430 --> 00:44:43,140
Epstein was involved in the business,
728
00:44:43,141 --> 00:44:44,852
it struck me as odd
729
00:44:46,311 --> 00:44:50,189
because Les was a micromanager
730
00:44:50,190 --> 00:44:56,071
and someone who was involved
in every aspect of the business.
731
00:44:56,488 --> 00:45:02,411
I couldn't believe...
that Les would let that happen.
732
00:45:04,872 --> 00:45:06,874
Something was amiss.
733
00:45:09,960 --> 00:45:14,589
Epstein was at
the first-ever fashion show,
734
00:45:14,590 --> 00:45:17,884
and he even eventually
found himself sitting near Wexner
735
00:45:17,885 --> 00:45:20,678
at one of the later fashion shows.
736
00:45:20,679 --> 00:45:24,599
It was something that he was able
to use much to his advantage,
737
00:45:24,600 --> 00:45:27,351
certainly, in his early years of predation
738
00:45:27,352 --> 00:45:30,021
as a kind of calling card
739
00:45:30,022 --> 00:45:32,941
that got him introductions
where he wanted.
740
00:45:37,696 --> 00:45:41,408
- I think retailing has a great future as,
as long as you see it as entertainment.
741
00:45:42,284 --> 00:45:45,369
And the internet is
an important part of retailing,
742
00:45:45,370 --> 00:45:48,999
an important part of the marketing,
an important part of advertising.
743
00:45:50,834 --> 00:45:53,628
- We tried to get onto your site
a number of times today
744
00:45:53,629 --> 00:45:56,214
and found that it was just
an overwhelming experience,
745
00:45:56,215 --> 00:45:58,841
not to watch the models, mind you,
but to get to it.
746
00:45:58,842 --> 00:46:02,220
- We've been handling very nicely
the daily demand,
747
00:46:02,221 --> 00:46:04,306
uh, up until the Super Bowl ad,
748
00:46:04,848 --> 00:46:08,060
which generated a surge of a million hits.
749
00:46:16,777 --> 00:46:19,820
I think that's probably
the most successful commercial,
750
00:46:19,821 --> 00:46:21,197
maybe in the history of the Super Bowl.
751
00:46:21,198 --> 00:46:24,158
I can't imagine that happening
with anyone else.
752
00:46:24,159 --> 00:46:26,536
I can't remember an incident ever where
753
00:46:26,537 --> 00:46:30,958
a million people left their TVs
during the game to go do something else.
754
00:46:31,625 --> 00:46:33,751
It's all your friend's fault.
755
00:46:33,752 --> 00:46:36,629
The brand really did,
sort of, beat fashion to the punch.
756
00:46:36,630 --> 00:46:41,467
Victoria's Secret... really understood
757
00:46:41,468 --> 00:46:45,513
we're very hungry, as a culture,
for beauty and beau-beautiful people,
758
00:46:45,514 --> 00:46:48,141
and they just, sort of,
fed us what we all wanted.
759
00:46:49,309 --> 00:46:52,436
And so, the beauty pageant of the 1950s
760
00:46:52,437 --> 00:46:56,941
became the Victoria's Secret Show
of 1999... and on.
761
00:47:03,323 --> 00:47:05,283
I don't really look at fashion shows.
762
00:47:05,284 --> 00:47:07,034
Just, you know, they're modeling lingerie.
763
00:47:07,035 --> 00:47:09,246
That's why I was interested
in it as a fashion show.
764
00:47:10,205 --> 00:47:12,248
Everyone tells a joke that
765
00:47:12,249 --> 00:47:16,294
the Victoria's Secret Fashion Show
crashed the web.
766
00:47:16,295 --> 00:47:21,550
Uh, we only crashed our site,
and we got it up and running very quickly.
767
00:47:23,844 --> 00:47:26,471
They used the crash to their advantage.
768
00:47:27,139 --> 00:47:30,684
It was nothing but a stunt.
It was a way to get headlines.
769
00:47:31,185 --> 00:47:36,607
This is a problem for any marketer
who, who depends upon the press.
770
00:47:37,107 --> 00:47:39,025
You live by the press,
you die by the press.
771
00:47:39,026 --> 00:47:40,693
If you don't keep upping the ante,
772
00:47:40,694 --> 00:47:43,155
you're not going to get
the attention paid to you.
773
00:47:56,668 --> 00:47:59,212
With the Angels, Victoria's Secret created
774
00:47:59,213 --> 00:48:02,256
a whole sexier, more playful narrative.
775
00:48:02,257 --> 00:48:04,634
I think people wanted
to see something sexy.
776
00:48:04,635 --> 00:48:06,344
And then all of a sudden,
777
00:48:06,345 --> 00:48:09,180
it became, probably,
the number-one booking
778
00:48:09,181 --> 00:48:12,809
because you could start a career
by being a Victoria's Secret Angel.
779
00:48:15,604 --> 00:48:17,480
One of the truisms of show business
780
00:48:17,481 --> 00:48:19,607
is that corny can work.
781
00:48:19,608 --> 00:48:21,359
And the wings were corny.
782
00:48:21,360 --> 00:48:23,194
And yet, the press loved it,
783
00:48:23,195 --> 00:48:25,404
the audience at the shows loved it,
784
00:48:25,405 --> 00:48:27,824
and they worked like crazy.
785
00:48:28,617 --> 00:48:31,160
And not only that,
it caught the models' attention
786
00:48:31,161 --> 00:48:35,999
because they competed like mad
to wear those wings.
787
00:48:39,503 --> 00:48:43,214
- It would become a huge thing
every season about
788
00:48:43,215 --> 00:48:45,551
who would be chosen to wear these.
789
00:48:46,510 --> 00:48:49,638
Or who would get one
of the few allotted wings.
790
00:48:50,681 --> 00:48:55,309
- It's amazing for me to be part
of the Angels Across America.
791
00:48:55,310 --> 00:48:57,937
- Those wings were so heavy.
792
00:48:57,938 --> 00:49:01,315
I almost gave them to another girl
and then saw how good she looked in them.
793
00:49:01,316 --> 00:49:02,775
I was like, "No, no, no."
794
00:49:02,776 --> 00:49:04,569
We're doing the fittings today.
795
00:49:04,570 --> 00:49:06,863
The outfits have been in the works
for several months now.
796
00:49:06,864 --> 00:49:08,365
- Hi!
797
00:49:09,449 --> 00:49:13,871
- Giving a girl her first wings
is really a special experience.
798
00:49:14,580 --> 00:49:17,081
Do you believe?
799
00:49:17,082 --> 00:49:19,208
I believe in miracles.
800
00:49:19,209 --> 00:49:20,836
I believe, I believe...
801
00:49:24,006 --> 00:49:26,841
The Angels with the wings
802
00:49:26,842 --> 00:49:30,428
became a huge part
of the iconography of the show,
803
00:49:30,429 --> 00:49:34,516
and that started
with a pretty basic concept.
804
00:49:37,811 --> 00:49:40,646
The powers-that-be at Victoria's Secret
805
00:49:40,647 --> 00:49:42,064
came to me for wings
806
00:49:42,065 --> 00:49:46,445
because I think that they all
wanted to create something big.
807
00:49:46,820 --> 00:49:50,823
At first, I made preliminary sketches,
808
00:49:50,824 --> 00:49:55,411
and they also saw samples
of what the wings were that I had created
809
00:49:55,412 --> 00:49:57,497
for Angels in America.
810
00:49:59,374 --> 00:50:01,126
- Greetings, prophet.
811
00:50:01,627 --> 00:50:04,046
The great work begins.
812
00:50:10,552 --> 00:50:13,888
We had a preliminary conversation
813
00:50:13,889 --> 00:50:18,310
determining the looks
or the styles for each segment.
814
00:50:18,977 --> 00:50:22,271
I showed them to Ed Razek,
and to the stylists,
815
00:50:22,272 --> 00:50:25,399
and, and ultimately,
the models would see them as well.
816
00:50:25,400 --> 00:50:30,780
Heidi always wanted the biggest wings
in the history of the show,
817
00:50:30,781 --> 00:50:33,283
and we gave them to her,
818
00:50:34,159 --> 00:50:37,162
ones that were 10-feet, 12-feet tall.
819
00:50:37,788 --> 00:50:43,418
I think, ultimately, I was lucky
to be entrusted with this.
820
00:50:44,253 --> 00:50:47,464
But, uh, well, I mean it was 10 years.
821
00:51:14,783 --> 00:51:20,079
I was influenced by
movies, arts... musicals
822
00:51:20,080 --> 00:51:23,876
from the '20s and the '30s,
Busby Berkeley,
823
00:51:25,502 --> 00:51:28,714
Picasso, Seurat, Chagall.
824
00:51:29,631 --> 00:51:32,425
But after a while,
the audience doesn't necessarily
825
00:51:32,426 --> 00:51:34,135
want to keep seeing the same thing.
826
00:51:34,136 --> 00:51:35,303
Coming!
827
00:51:38,557 --> 00:51:40,308
- Take it off, take it off.
- Take it off.
828
00:51:40,309 --> 00:51:42,351
- Go, go, go, go, go!
829
00:51:42,352 --> 00:51:44,771
- Alessandra!
- Alessandra!
830
00:51:46,982 --> 00:51:47,983
- Let's go.
831
00:51:48,734 --> 00:51:50,359
Girls, we need more energy
832
00:51:50,360 --> 00:51:52,570
and more smiles than that!
833
00:51:52,571 --> 00:51:55,281
- The hat's falling down, guys.
The hat is falling down.
834
00:51:55,282 --> 00:51:57,283
No, no, no, she's gotta put it back on.
835
00:51:57,284 --> 00:51:59,118
Stop by 2:15, the breakdown.
836
00:52:01,288 --> 00:52:05,124
Backstage, they did
so many adjustments beforehand.
837
00:52:05,125 --> 00:52:06,626
They... The outfits were ready to go.
838
00:52:06,627 --> 00:52:11,172
I think they faked adjustments
on camera for the, uh, for the show.
839
00:52:11,173 --> 00:52:12,965
Like, they, they made it seem like
840
00:52:12,966 --> 00:52:15,510
it was more hectic backstage
than it actually was.
841
00:52:15,511 --> 00:52:18,513
- Standing by with Behati.
- Dangerous music with video.
842
00:52:18,514 --> 00:52:19,431
- Okay!
843
00:52:19,432 --> 00:52:22,725
In three, two, one. Go!
844
00:52:22,726 --> 00:52:23,727
Go!
845
00:52:25,646 --> 00:52:27,647
I thought it was fun to be part of it,
846
00:52:27,648 --> 00:52:30,024
but I... feel like I was playing a game,
847
00:52:30,025 --> 00:52:33,736
or something that wasn't
really... real at all,
848
00:52:33,737 --> 00:52:35,989
and wasn't very inspirational.
849
00:52:38,867 --> 00:52:42,578
- We need Candice.
- Three, two, one...
850
00:53:05,853 --> 00:53:09,438
The fact that the show
made millions of people happy
851
00:53:09,439 --> 00:53:12,651
and tune in is a phenomenon.
852
00:53:14,236 --> 00:53:19,031
And there's another side of that, too,
which is that, you know, there were people
853
00:53:19,032 --> 00:53:21,117
that were kinda tortured by it, too,
854
00:53:21,118 --> 00:53:24,412
by, you know, just
the desire to participate
855
00:53:24,413 --> 00:53:27,832
and the willingness to... submit
856
00:53:27,833 --> 00:53:30,251
to whatever it took
to, like, be a part of it.
857
00:53:34,673 --> 00:53:37,925
Sometime in the spring or summer of '93,
858
00:53:37,926 --> 00:53:42,054
an executive came into
my office quite upset.
859
00:53:42,055 --> 00:53:44,307
She said she had been informed
860
00:53:44,308 --> 00:53:48,979
that a man was in New York
portraying himself
861
00:53:49,646 --> 00:53:54,568
as a recruiter
for Victoria's Secret catalog models.
862
00:53:55,903 --> 00:53:58,906
And I ask her if she knew his name,
863
00:53:59,656 --> 00:54:02,075
and she said, "Jeffrey Epstein."
864
00:54:03,410 --> 00:54:07,414
It was like, "Oh boy, this is trouble."
865
00:54:10,000 --> 00:54:16,006
So, I asked this executive
to call Les directly
866
00:54:16,465 --> 00:54:18,926
and tell him what was happening.
867
00:54:19,301 --> 00:54:23,804
She did... and Les told her
868
00:54:23,805 --> 00:54:26,225
he would put a stop to it.
869
00:54:28,685 --> 00:54:33,356
The point being
that inappropriate behavior
870
00:54:33,357 --> 00:54:35,358
was reported to Les
871
00:54:35,359 --> 00:54:38,987
sometime in '93.
872
00:54:39,905 --> 00:54:45,409
- In 1997,
I filed a sexual battery report
873
00:54:45,410 --> 00:54:47,037
on Jeffrey Epstein.
874
00:54:49,081 --> 00:54:51,123
He worked for Victoria's Secret.
875
00:54:51,124 --> 00:54:53,251
That's what he told me.
70371
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