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Imagine a forest.
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You're chopping wood,
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00:00:04,920 --> 00:00:06,889
immersed in nature,
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00:00:06,914 --> 00:00:09,882
removed from
the oppressive modern world.
5
00:00:09,883 --> 00:00:15,121
Pure, organic salt, sweat, and hops.
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00:00:15,122 --> 00:00:16,555
You reach for a brew,
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but you don't want a regular beer
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brewed by soulless machines.
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00:00:19,760 --> 00:00:22,494
You want something crafted by hand,
10
00:00:22,495 --> 00:00:25,597
because you're unique,
different from other people.
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Better. You're a special man.
12
00:00:27,640 --> 00:00:29,843
Imagine the heart and soul
of a 1,000-year-old tree.
13
00:00:29,844 --> 00:00:31,709
Imagine an apple that tastes like God.
14
00:00:31,710 --> 00:00:33,612
Imagine the Patriot Act never existed.
15
00:00:33,613 --> 00:00:36,748
Imagine true freedom. Congrats.
16
00:00:36,749 --> 00:00:39,752
You've now imagined Matt's Brew.
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00:00:39,753 --> 00:00:40,819
Imagine an eagle.
18
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Because beer can be better.
19
00:00:43,829 --> 00:00:45,429
So what'd you think?
20
00:00:45,454 --> 00:00:47,749
I think brewing your own beer
is a sign of a lost person.
21
00:00:48,213 --> 00:00:50,982
Jake, it's me inside this bottle,
22
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and I want you to taste me.
23
00:00:53,543 --> 00:00:56,311
No, I don't like beer.
24
00:00:56,312 --> 00:01:01,081
I don't like beer either,
but this is craft brew.
25
00:01:01,082 --> 00:01:03,786
You are acting like a frat guy.
26
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Craft brew is a rebellion
against frat culture.
27
00:01:06,722 --> 00:01:08,724
No means no!
28
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No!
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My brew...
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Synced & corrected by kinglouisxx
www.addic7ed.com
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The infamous graffiti artist
known as TradeMarq
32
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has struck again.
33
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We may not know his identity,
but we certainly know his work.
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He's lambasted businesses
35
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and governments across the world
36
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with his satirical street art
and subversive epigrams.
37
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TradeMarq has been referred to
38
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as the faceless face of counterculture.
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His latest target? Hampton DeVille.
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Last night, TradeMarq tagged
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their Midwest corporate headquarters
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in solidarity with the protest
over Hampton DeVille's
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controversial use of super fracking.
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Super fracking pulls
15% more oil out of bedrock,
45
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while poisoning groundwater
for 12 square miles.
46
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This has prompted a fierce backlash.
47
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[Bleep] Hampton DeVille!
48
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Can you believe TradeMarq
tagged the building we work in?
49
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He was actually here.
He's my favorite artist.
50
00:02:48,156 --> 00:02:49,924
So you're a part of
the craft beer movement,
51
00:02:49,925 --> 00:02:51,961
and now you're telling me
you think street art is cool.
52
00:02:51,962 --> 00:02:53,928
Let me guess, you're also into vinyl.
53
00:02:53,929 --> 00:02:55,263
Yeah, well, the sound is warmer.
54
00:02:55,264 --> 00:02:57,199
Street art lost
all its integrity years ago.
55
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It got co-opted and commercialized,
56
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just like the presidency.
57
00:03:12,448 --> 00:03:13,949
On my way into work today,
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00:03:13,950 --> 00:03:17,385
a protester threw
a mango smoothie at me.
59
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Now, this 24-ounce smoothie
was purchased from Smiley Juice,
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00:03:21,590 --> 00:03:23,424
a quick-service health food retailer
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00:03:23,425 --> 00:03:28,297
that happens to be
a subsidiary of Hampton DeVille.
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That protester may not have known it,
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but he's our customer.
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00:03:32,667 --> 00:03:35,469
I look out there,
and do you know what I see?
65
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People I've muted on social media.
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I see an untapped market.
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Protesters are hypocrites.
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Oh, they hate corporations,
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but they love buying the things
that corporations make
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with their mommy's credit card.
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00:03:52,556 --> 00:03:55,991
And we are going to turn
these anarchists into customers.
72
00:03:55,992 --> 00:03:58,827
But first, I want to meet TradeMarq.
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Oh, uh, with all due respect,
Mr. DeVille,
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00:04:01,965 --> 00:04:05,166
TradeMarq is impossible to find.
75
00:04:05,167 --> 00:04:07,368
Nobody has ever seen
his actual face before,
76
00:04:07,369 --> 00:04:10,505
except for maybe his mom,
but nobody knows who his mom is.
77
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- Just find him.
- Got it.
78
00:04:12,307 --> 00:04:14,075
Oh, in the meantime,
79
00:04:14,076 --> 00:04:16,745
get a Hampton DeVille
food truck down there.
80
00:04:16,746 --> 00:04:19,281
Idiots love food trucks.
81
00:04:21,417 --> 00:04:24,286
This food truck is awesome.
They have Sriracha mayo.
82
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I'd bathe in Sriracha mayo
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is I wasn't so afraid of
what it would do to my privates.
84
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How did people even survive
before Sriracha mayo?
85
00:04:31,494 --> 00:04:33,897
- Sriracha mayo!
- This line is ridiculous.
86
00:04:33,898 --> 00:04:35,264
Can we please just go to Chili's?
87
00:04:35,265 --> 00:04:36,430
Jake, come on.
88
00:04:36,431 --> 00:04:37,933
There's a real energy out here, okay?
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00:04:37,934 --> 00:04:39,868
- We're a part of something.
- No, we are not.
90
00:04:39,869 --> 00:04:41,904
These people have no idea
what they're talking about.
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00:04:41,905 --> 00:04:43,438
They're protesting oil,
92
00:04:43,439 --> 00:04:45,573
but they drove their cars
to get here, which run on oil.
93
00:04:45,574 --> 00:04:46,875
Or they rode their bikes.
Bikes have gears.
94
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Oil. Their phones? Oil.
95
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Their hair? Oil.
96
00:04:49,578 --> 00:04:51,447
Oh, my God, is that Richard?
97
00:04:51,448 --> 00:04:54,582
What are you tools
of the oppressors doing here?
98
00:04:54,583 --> 00:04:55,784
We're buying overrated, overpriced food
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00:04:55,785 --> 00:04:57,385
cooked in a truck. How are you?
100
00:04:57,386 --> 00:05:00,621
I read an Internet article
on super fracking, and it's bad.
101
00:05:00,622 --> 00:05:03,092
You people should be ashamed
to work for Hampton DeVille.
102
00:05:03,093 --> 00:05:05,527
I was, which is why I quit.
103
00:05:05,528 --> 00:05:07,897
You were fired.
I did your exit interview.
104
00:05:07,898 --> 00:05:09,231
I actually agree with you.
105
00:05:09,232 --> 00:05:10,599
I don't like corporate stuff either.
106
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That's why I started
brewing my own beer.
107
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Here, have one.
108
00:05:15,571 --> 00:05:18,772
No!
109
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I'm here to see TradeMarq.
110
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He's expecting me.
111
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You've vandalized my company,
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you've insulted me personally,
113
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and you've incited a protest
against everything I stand for.
114
00:05:51,806 --> 00:05:56,310
But I don't want to be your enemy.
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You represent the counterculture.
116
00:05:59,347 --> 00:06:01,517
What I bring to you today
is a counteroffer
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00:06:01,518 --> 00:06:04,652
to the counterculture, a partnership.
118
00:06:04,653 --> 00:06:07,721
You design a line of
anti-Hampton DeVille products,
119
00:06:07,722 --> 00:06:12,127
and we handle the manufacturing
and distribution.
120
00:06:14,830 --> 00:06:17,298
Huh. Maybe.
121
00:06:17,299 --> 00:06:18,899
Jill, what do you think?
122
00:06:18,900 --> 00:06:22,437
I think being anti-brand
is really on-brand for you.
123
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Hampton DeVille is particularly evil,
124
00:06:24,708 --> 00:06:26,842
and that works to our advantage.
125
00:06:26,843 --> 00:06:29,644
Uh-huh. Harold, any concerns?
126
00:06:29,645 --> 00:06:31,079
Honestly, I hear Kanye West
127
00:06:31,080 --> 00:06:33,716
recently signed a partnership
with Monsanto,
128
00:06:33,717 --> 00:06:36,284
so I think we're living in
a brave new world.
129
00:06:36,285 --> 00:06:38,986
I don't imagine any backlash.
130
00:06:38,987 --> 00:06:41,490
I spent the last decade
sneaking around at night,
131
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climbing buildings, and evading cops,
132
00:06:43,258 --> 00:06:45,659
and can I be honest with you?
133
00:06:45,660 --> 00:06:47,094
I'm tired.
134
00:06:47,095 --> 00:06:48,596
I think a more structured
work environment
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00:06:48,597 --> 00:06:50,498
might be good for me.
136
00:06:59,809 --> 00:07:01,375
Get the Executive!
137
00:07:04,847 --> 00:07:06,647
No! No!
138
00:07:06,648 --> 00:07:09,418
No! No! Please!
139
00:07:09,419 --> 00:07:11,919
No! No! No!
140
00:07:14,657 --> 00:07:17,325
And that's what plays
in my brain on a constant loop.
141
00:07:17,326 --> 00:07:18,959
Super fracking is my baby,
142
00:07:18,960 --> 00:07:20,594
and they want to make my baby illegal.
143
00:07:20,595 --> 00:07:22,096
If those protesters break in,
144
00:07:22,097 --> 00:07:24,198
I am going to come at them
like one of those moms
145
00:07:24,199 --> 00:07:26,267
that lifts an entire car
to save her kid.
146
00:07:26,268 --> 00:07:27,435
Whenever those moms do that,
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00:07:27,436 --> 00:07:29,005
I get so worried about their backs.
148
00:07:29,006 --> 00:07:30,238
Mm.
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00:07:35,412 --> 00:07:37,280
Hey, do you guys know where
the 2:00 p.m. pitch meeting is?
150
00:07:40,816 --> 00:07:43,183
So, anyway,
she didn't want to try my brew.
151
00:07:43,184 --> 00:07:44,286
And then we watched a documentary
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about the top ten genocides,
153
00:07:45,787 --> 00:07:48,222
and sat on opposite sides
of the couch, and did not kiss.
154
00:07:48,223 --> 00:07:51,193
It was the best date I've had
in a really long time.
155
00:07:51,194 --> 00:07:53,462
Well, it's good you're putting
yourself out there.
156
00:07:58,367 --> 00:08:01,303
Oh, brews in the office. Hell yeah.
157
00:08:05,107 --> 00:08:07,342
Ah.
158
00:08:07,343 --> 00:08:10,111
Hey, you're the guy from this beer.
159
00:08:10,112 --> 00:08:12,713
- Ha.
- You're TradeMarq.
160
00:08:12,714 --> 00:08:14,048
Allegedly.
161
00:08:14,049 --> 00:08:16,351
I mean, I'm wearing a mask.
162
00:08:16,352 --> 00:08:18,787
We're all wearing masks in our own way,
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if you really think about it.
164
00:08:20,191 --> 00:08:22,390
- Yeah.
- But, yeah, it's me, TradeMarq.
165
00:08:22,391 --> 00:08:23,792
Hi, I'm Man... Matt.
166
00:08:23,793 --> 00:08:25,125
I meant "Matt."
167
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Nobody's name's Man.
168
00:08:26,161 --> 00:08:27,462
So you're a brewmaster?
169
00:08:27,463 --> 00:08:29,331
- That is tight.
- Yeah.
170
00:08:29,332 --> 00:08:31,566
- I love hops.
- I-I love hops.
171
00:08:31,567 --> 00:08:33,536
I mean, IPAs are sort of
an acquired taste,
172
00:08:33,537 --> 00:08:34,968
but I've already acquired it,
173
00:08:34,969 --> 00:08:36,770
so that's kind of
where I'm at right now.
174
00:08:36,771 --> 00:08:38,207
Yeah, man, cool.
175
00:08:38,208 --> 00:08:39,875
I'm designing a lot of
anti-corporate products
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for Hampton DeVille,
and today's my first day.
177
00:08:41,678 --> 00:08:43,345
Would you mind showing me
around the office?
178
00:08:43,346 --> 00:08:45,013
Yeah, uh, I'll show you
anything you want.
179
00:08:45,014 --> 00:08:46,447
Oh, great, lead the way.
180
00:08:46,448 --> 00:08:47,948
It'd be... honestly,
it'd be a honor for me.
181
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Real... really cool to meet you,
182
00:08:49,251 --> 00:08:51,452
and you're a great person that I like.
183
00:08:51,453 --> 00:08:54,054
Well, I definitely hate
what just happened there.
184
00:08:54,055 --> 00:08:55,689
He reminds me of every guy I dated
185
00:08:55,690 --> 00:08:57,826
before I had self-esteem.
186
00:08:57,827 --> 00:08:59,128
All right, so we're liking
187
00:08:59,129 --> 00:09:01,763
the "Corporations Are Evil" coffee mugs
188
00:09:01,764 --> 00:09:03,664
and the "Stop Drilling" condoms.
189
00:09:03,665 --> 00:09:05,900
And we're all onboard
with the T-shirts that say
190
00:09:05,901 --> 00:09:08,101
- "[Bleep] Hampton DeVille"?
- I love it.
191
00:09:08,102 --> 00:09:10,605
[Bleep] my company.
Ooh, that'll sell like crazy.
192
00:09:10,606 --> 00:09:13,875
TradeMarq is such a sellout.
I mean, I am too,
193
00:09:13,876 --> 00:09:15,476
but he's not me, so I hate him for it.
194
00:09:15,477 --> 00:09:18,212
He's not a sellout.
The only way to beat the system
195
00:09:18,213 --> 00:09:20,081
is to turn the system against itself.
196
00:09:20,082 --> 00:09:21,951
And we got Frisbees with my catchphrase,
197
00:09:21,952 --> 00:09:23,284
"The Only Way To Beat The System
198
00:09:23,285 --> 00:09:26,721
Is To Turn The System Against Itself."
199
00:09:26,722 --> 00:09:28,122
See?
200
00:09:28,123 --> 00:09:30,091
Your entire personality
is stolen from a think piece.
201
00:09:30,092 --> 00:09:32,561
Hey, what about
glow sticks and sack hacky?
202
00:09:32,562 --> 00:09:34,728
Kate, amazing.
203
00:09:34,729 --> 00:09:37,064
You know, in my art, I sometimes find
204
00:09:37,065 --> 00:09:39,534
it's the absolute worst ideas
205
00:09:39,535 --> 00:09:41,669
that make the most gigantic flowers.
206
00:09:41,670 --> 00:09:43,303
I have an idea.
207
00:09:43,304 --> 00:09:45,274
Uh, why don't we just turn this
whole protest into Coachella?
208
00:09:45,275 --> 00:09:46,842
We could book some shitty bands,
209
00:09:46,843 --> 00:09:49,309
charge $8 for a bottle of water
with TradeMarq's face on it,
210
00:09:49,310 --> 00:09:51,645
and hold a pillow down over
the face of artistic integrity.
211
00:09:51,646 --> 00:09:53,081
That just reminded me of something
212
00:09:53,082 --> 00:09:54,951
I've been wanting to bring up.
213
00:09:54,952 --> 00:09:57,119
Craft brew.
214
00:09:58,386 --> 00:09:59,788
I don't know if you guys know this,
215
00:09:59,789 --> 00:10:03,758
but Matt here is a brewmaster.
216
00:10:03,759 --> 00:10:04,759
Uh...
217
00:10:04,760 --> 00:10:05,894
Yeah, uh, no.
218
00:10:05,895 --> 00:10:07,162
I mean, it's just a hobby
219
00:10:07,163 --> 00:10:09,096
that sort of completely
defines my identity.
220
00:10:09,097 --> 00:10:12,199
Matt, why don't you tell
everyone here about your brew?
221
00:10:12,200 --> 00:10:15,470
Oh, um... okay.
222
00:10:18,908 --> 00:10:20,843
Everybody close your eyes.
223
00:10:22,745 --> 00:10:25,846
Imagine you're in a forest,
224
00:10:25,847 --> 00:10:27,848
and you're chopping wood.
225
00:10:27,849 --> 00:10:30,617
You're chopping, and you're chopping.
226
00:10:30,618 --> 00:10:32,553
You're chopping so hard.
227
00:10:32,554 --> 00:10:35,222
And why can't you stop chopping?
228
00:10:35,223 --> 00:10:36,591
It seems like something
229
00:10:36,592 --> 00:10:38,092
that you could voluntarily
turn on and off,
230
00:10:38,093 --> 00:10:41,328
but here you are just deforesting
231
00:10:41,329 --> 00:10:43,832
a natural habitat for animals
232
00:10:43,833 --> 00:10:47,168
that need these trees
way more than you do.
233
00:10:47,169 --> 00:10:49,571
And you feel at home in the forest.
234
00:10:49,572 --> 00:10:51,206
And you never want to leave there,
235
00:10:51,207 --> 00:10:53,375
because that's where you make your brew.
236
00:10:53,376 --> 00:10:54,641
It's like a tree,
237
00:10:54,642 --> 00:10:57,412
crafted like God would craft a tree,
238
00:10:57,413 --> 00:10:59,447
except you're a man making beer.
239
00:10:59,448 --> 00:11:02,717
And what's God even have to do
with any of this anyway?
240
00:11:02,718 --> 00:11:03,885
Get out of here, God.
241
00:11:03,886 --> 00:11:05,186
What are you doing here right now?
242
00:11:05,187 --> 00:11:06,620
Go back to Heaven, where you belong.
243
00:11:06,621 --> 00:11:09,323
You like what people like.
244
00:11:09,324 --> 00:11:11,458
Oh, hi, bird.
245
00:11:15,930 --> 00:11:17,432
Okay, pitch needs some work,
246
00:11:17,433 --> 00:11:20,668
but I got a gut feeling
about this concept.
247
00:11:20,669 --> 00:11:22,971
Let's get Matt's
craft brew recipe down to R&D,
248
00:11:22,972 --> 00:11:26,473
and start marketing it to
those protesters, huh?
249
00:11:26,474 --> 00:11:29,511
Matt, buddy, you killed it in there.
250
00:11:31,780 --> 00:11:34,615
Wow, this feels good.
251
00:11:34,616 --> 00:11:35,784
For the first time in my life,
252
00:11:35,785 --> 00:11:37,619
somebody finally understands my passion.
253
00:11:37,620 --> 00:11:39,989
Matt, TradeMarq doesn't care
about you or your beer.
254
00:11:39,990 --> 00:11:41,423
He's clearly using you.
255
00:11:41,424 --> 00:11:43,625
Jake, TradeMarq and I
understand each other,
256
00:11:43,626 --> 00:11:45,592
because unlike you, we're artists.
257
00:11:45,593 --> 00:11:47,428
I'm gonna channel
all of your negativity and doubt
258
00:11:47,429 --> 00:11:48,663
into my brew.
259
00:11:50,665 --> 00:11:52,833
Stop calling it "brew."
260
00:11:52,834 --> 00:11:56,037
It is now the third week
of Hampton DeVille protests,
261
00:11:56,038 --> 00:11:58,306
and they're showing
no signs of slowing down.
262
00:11:58,307 --> 00:12:01,377
In solidarity with
this now nationwide movement,
263
00:12:01,378 --> 00:12:04,745
TradeMarq has released a line of
anti-Hampton DeVille products
264
00:12:04,746 --> 00:12:06,313
that are selling as fast as you can s...
265
00:12:06,314 --> 00:12:08,216
[Bleep] Hampton DeVille!
266
00:12:08,217 --> 00:12:09,750
TradeMarq for President!
267
00:12:09,751 --> 00:12:12,153
But also the government
should be taken down!
268
00:12:12,154 --> 00:12:13,721
No more presidents!
269
00:12:30,237 --> 00:12:32,405
Could I hang out with you
and TradeMarq sometime?
270
00:12:32,406 --> 00:12:34,476
I'd really like to touch his mask.
271
00:12:34,477 --> 00:12:36,144
A lot of people are trying to
hang out with us right now,
272
00:12:36,145 --> 00:12:37,779
but, um, I'll see what I can do.
273
00:12:39,781 --> 00:12:41,448
My boy.
274
00:12:56,866 --> 00:12:58,199
Thanks for hanging out with me so much
275
00:12:58,200 --> 00:12:59,867
since Matt was seduced by
the siren's call
276
00:12:59,868 --> 00:13:01,436
of a mediocre street artist.
277
00:13:01,437 --> 00:13:04,005
No problem, but also
I don't really have a choice.
278
00:13:04,006 --> 00:13:05,475
You keep showing up wherever I am
279
00:13:05,476 --> 00:13:07,141
and talking to me about how you're mad.
280
00:13:07,142 --> 00:13:08,375
Yeah, I feel like our friendship's
281
00:13:08,376 --> 00:13:09,577
really blossoming too.
282
00:13:09,578 --> 00:13:11,513
And that's when I told Lady Gaga,
283
00:13:11,514 --> 00:13:13,148
"No, you text me."
284
00:13:14,683 --> 00:13:16,217
She texted me. She did.
285
00:13:16,218 --> 00:13:17,519
I've had enough.
286
00:13:17,520 --> 00:13:19,287
The infatuation with this guy
is unreasonable.
287
00:13:19,288 --> 00:13:20,789
Nobody is that interesting.
288
00:13:20,790 --> 00:13:22,557
- I'm gonna say something.
- Don't do it.
289
00:13:22,558 --> 00:13:24,158
You don't have the social clout
to face him.
290
00:13:24,159 --> 00:13:26,260
- Jake!
- I see how it works.
291
00:13:26,261 --> 00:13:28,328
We all work side by side for years,
292
00:13:28,329 --> 00:13:30,097
then some fraud
in a loser mask shows up,
293
00:13:30,098 --> 00:13:31,866
and suddenly
he's everyone's best friend.
294
00:13:31,867 --> 00:13:35,102
Greg, I'd expect this from you.
But Fred, Laura?
295
00:13:35,103 --> 00:13:37,304
I thought our friendship
meant something.
296
00:13:37,305 --> 00:13:39,606
Those aren't any of their names.
297
00:13:39,607 --> 00:13:41,241
Face it, you're just a rip-off artist,
298
00:13:41,242 --> 00:13:44,412
and you probably wear that mask
'cause you have an ugly face.
299
00:13:47,415 --> 00:13:49,216
Actually, Jake, I wear the mask,
300
00:13:49,217 --> 00:13:50,750
because when I was 22,
301
00:13:50,751 --> 00:13:54,155
a child molester pushed my face
into a campfire.
302
00:13:54,156 --> 00:13:57,659
Nothing the doctors did could
ever make my face a face again.
303
00:13:59,294 --> 00:14:01,162
Is that you wanted to hear?
304
00:14:02,665 --> 00:14:03,931
Wow.
305
00:14:03,932 --> 00:14:06,800
Jake, I think you should leave.
306
00:14:06,801 --> 00:14:08,068
Fine.
307
00:14:08,069 --> 00:14:09,569
Come on, Grace, we're not wanted here.
308
00:14:09,570 --> 00:14:11,506
Right behind you, Jake.
309
00:14:12,808 --> 00:14:14,442
You are so brave.
310
00:14:14,443 --> 00:14:16,712
I know, right?
311
00:14:19,115 --> 00:14:20,481
Your feedback on this beer is essential,
312
00:14:20,482 --> 00:14:22,082
so please don't hold back.
313
00:14:22,083 --> 00:14:24,452
On a scale of five to gross,
314
00:14:24,453 --> 00:14:27,956
how would you rank the darker beer?
315
00:14:27,957 --> 00:14:30,759
Oh, gross. Who would make that?
316
00:14:30,760 --> 00:14:32,025
I like this one.
317
00:14:32,026 --> 00:14:34,828
The other one tastes
like a [Bleep] tree.
318
00:14:34,829 --> 00:14:36,963
These people are philistines.
319
00:14:36,964 --> 00:14:38,933
They all like
the mass-produced garbage swill
320
00:14:38,934 --> 00:14:40,800
better than the hand-crafted master brew
321
00:14:40,801 --> 00:14:42,436
I fermented in my [Bleep] soul.
322
00:14:42,437 --> 00:14:44,438
Totally, but quick question,
323
00:14:44,439 --> 00:14:46,975
can you make your beer taste
more like the garbage swill
324
00:14:46,976 --> 00:14:49,077
- everyone likes better?
- No, no, no, no, no, no.
325
00:14:49,078 --> 00:14:51,145
We have to test this on brewmasters.
326
00:14:51,146 --> 00:14:52,346
They'll agree with me.
327
00:14:52,347 --> 00:14:54,981
Matty, you gotta remember, man.
328
00:14:54,982 --> 00:14:58,418
You're not buying your beer.
These stupid cucks are.
329
00:14:58,419 --> 00:15:00,788
So even though they're dumb,
they're right.
330
00:15:00,789 --> 00:15:03,023
Real art is giving people
what they want.
331
00:15:03,024 --> 00:15:06,160
Truth is, I focus test all my art.
332
00:15:06,161 --> 00:15:08,328
But isn't that selling out?
333
00:15:08,329 --> 00:15:11,665
Think about that phrase. "Selling out."
334
00:15:11,666 --> 00:15:14,335
Would you rather go to a concert
that sells out,
335
00:15:14,336 --> 00:15:16,305
- or one that no one wants to see?
- Hm.
336
00:15:16,306 --> 00:15:18,206
A great album sells out.
337
00:15:18,207 --> 00:15:20,741
A great movie sells out.
338
00:15:20,742 --> 00:15:25,413
A great artist sells out.
339
00:15:25,414 --> 00:15:29,183
But I thought my beer
was good the way I am.
340
00:15:29,184 --> 00:15:31,851
Matt, there's a lot of money
at stake here.
341
00:15:31,852 --> 00:15:34,554
All you have to do
is make your beer taste worse
342
00:15:34,555 --> 00:15:36,091
so more people like it.
343
00:15:36,092 --> 00:15:39,927
Do you wanna be a man?
Or do you wanna be a brand?
344
00:15:48,770 --> 00:15:50,971
Oh, my God, so yesterday,
I forgot to tell you.
345
00:15:50,972 --> 00:15:52,606
TradeMarq comes into the office,
346
00:15:52,607 --> 00:15:55,143
and he's wearing
so much cologne, like too much.
347
00:15:55,144 --> 00:15:57,644
So imagine smelling that
while I tell you this story.
348
00:15:57,645 --> 00:16:00,015
Hey. I thought I'd find you here.
349
00:16:00,016 --> 00:16:01,616
Oh, thank God.
350
00:16:01,617 --> 00:16:04,520
I'm gonna go to the bathroom
real quick... and not come back.
351
00:16:06,088 --> 00:16:07,255
How's your beer?
352
00:16:07,256 --> 00:16:09,723
Oh, I... I'm sorry. How's your brew?
353
00:16:09,724 --> 00:16:11,760
TradeMarq wants me to change it
354
00:16:11,761 --> 00:16:13,159
so that dumb people like it
355
00:16:13,160 --> 00:16:15,163
and everyone makes a ton of money.
356
00:16:15,164 --> 00:16:16,331
I don't know what to do.
357
00:16:18,867 --> 00:16:22,336
There's something I have to show you.
358
00:16:22,337 --> 00:16:23,670
Wait, we just got here.
359
00:16:23,671 --> 00:16:24,938
You're just gonna leave without paying?
360
00:16:24,939 --> 00:16:26,274
Is that what's happening?
361
00:16:26,275 --> 00:16:27,408
There's something
I've been hiding from you,
362
00:16:27,409 --> 00:16:29,577
but it's time you knew.
363
00:16:29,578 --> 00:16:31,514
Take a look.
364
00:16:32,982 --> 00:16:35,048
- What is this?
- It's my tag.
365
00:16:35,049 --> 00:16:36,583
I used to be a major street artist,
366
00:16:36,584 --> 00:16:38,752
back when street art
still meant something.
367
00:16:38,753 --> 00:16:40,987
- You're Entrop?
- It's Entro-P.
368
00:16:40,988 --> 00:16:42,889
Anyway, it doesn't matter.
369
00:16:42,890 --> 00:16:44,791
That part of my life is over.
370
00:16:44,792 --> 00:16:46,493
You spend years fighting corporations,
371
00:16:46,494 --> 00:16:48,629
and then finally you have to
admit to yourself,
372
00:16:48,630 --> 00:16:50,798
you love Southwestern egg rolls.
373
00:16:50,799 --> 00:16:52,032
Wow.
374
00:16:52,033 --> 00:16:54,068
I'm sorry I said you weren't an artist.
375
00:16:54,069 --> 00:16:56,871
This is technically art,
376
00:16:56,872 --> 00:17:01,575
if you wanna use a really broad
definition of what art is.
377
00:17:01,576 --> 00:17:03,577
Look, Matt, I'm in favor of selling out
378
00:17:03,578 --> 00:17:05,914
and making as much money
as humanly possible,
379
00:17:05,915 --> 00:17:07,414
but if you're gonna sell out,
380
00:17:07,415 --> 00:17:09,584
you shouldn't do it
because TradeMarq told you to.
381
00:17:09,585 --> 00:17:12,185
You should do it for your own reasons.
382
00:17:12,186 --> 00:17:13,587
Or for money and fame.
383
00:17:17,992 --> 00:17:20,294
The news said there's three
times as many as last week.
384
00:17:20,295 --> 00:17:21,795
We have to stop feeding them.
385
00:17:31,173 --> 00:17:33,107
And that's what I visualize
when I meditate.
386
00:17:33,108 --> 00:17:34,541
Huh.
387
00:17:34,542 --> 00:17:36,010
Are you wearing a bulletproof vest?
388
00:17:36,011 --> 00:17:37,578
You want one?
389
00:17:37,579 --> 00:17:39,948
I think we can agree our
partnership has been a success.
390
00:17:39,949 --> 00:17:42,650
Your product line is pulling in
millions nationwide,
391
00:17:42,651 --> 00:17:45,388
and we've completely distracted
people from super fracking.
392
00:17:45,389 --> 00:17:48,289
Okay, what is super fracking?
393
00:17:48,290 --> 00:17:50,223
Uh... uh, don't worry about it.
394
00:17:50,224 --> 00:17:53,327
Uh, but this protest,
it... it's growing out of control.
395
00:17:53,328 --> 00:17:54,729
We need to find a way to contain it
396
00:17:54,730 --> 00:17:56,430
while sustaining profits.
397
00:17:56,431 --> 00:17:57,998
I have an idea.
398
00:17:57,999 --> 00:18:00,800
It's daring and original,
399
00:18:00,801 --> 00:18:03,738
but if the focus group agrees,
400
00:18:03,739 --> 00:18:05,138
I think it'll work.
401
00:18:06,809 --> 00:18:09,376
Kate, John,
I've been thinking all weekend
402
00:18:09,377 --> 00:18:11,077
about whether or not
to change Matt's Brew,
403
00:18:11,078 --> 00:18:12,846
and I've finally come to an answer
404
00:18:12,847 --> 00:18:14,382
that's true to who I am.
405
00:18:14,383 --> 00:18:16,852
Actually, we've moved past
the Matt's Brew concept.
406
00:18:16,853 --> 00:18:18,653
Uh, it turns out the whole self-made man
407
00:18:18,654 --> 00:18:21,087
is not tracking well
with male millennials.
408
00:18:21,088 --> 00:18:24,591
- Well, but...
- This is our new beer.
409
00:18:24,592 --> 00:18:25,859
It's an energy beer.
410
00:18:25,860 --> 00:18:27,461
We have certain friends at the FDA
411
00:18:27,462 --> 00:18:29,663
who are turning a blind eye
so we can rush it to market.
412
00:18:29,664 --> 00:18:31,632
We're gonna market test it
at Protestfest.
413
00:18:31,633 --> 00:18:33,000
What's Protestfest?
414
00:18:33,001 --> 00:18:34,568
- Oh...
- Oh.
415
00:18:34,569 --> 00:18:36,069
Ooh!
416
00:18:36,070 --> 00:18:38,439
P-P-P-Protestfest.
417
00:18:38,440 --> 00:18:41,676
The protest is now
a pro-fest in Protestfest,
418
00:18:41,677 --> 00:18:44,778
a four-day music festival
celebrating protesting.
419
00:18:44,779 --> 00:18:47,981
Headliners include Kanye West,
Rage Against the Machine,
420
00:18:47,982 --> 00:18:49,783
and LCD Soundsystem,
421
00:18:49,784 --> 00:18:51,518
playing their final show on Friday
422
00:18:51,519 --> 00:18:53,988
and their reunion show on Saturday.
423
00:18:53,989 --> 00:18:56,459
Oh, my God. This was my idea.
424
00:18:58,626 --> 00:18:59,960
Oh, my God, I love your scarf.
425
00:18:59,961 --> 00:19:01,394
This is my nightmare.
426
00:19:01,395 --> 00:19:04,164
Oh, what up, sellouts?
You here to oppress me?
427
00:19:04,165 --> 00:19:06,233
I'll take a TradeMarq Tango, please.
428
00:19:06,234 --> 00:19:09,135
- That'll be $13.99.
- Awesome.
429
00:19:09,136 --> 00:19:12,772
Matt, Matt's mean friend.
What's up, my dudes?
430
00:19:12,773 --> 00:19:15,608
It's me, TradeMarq.
I keep the mask off in public,
431
00:19:15,609 --> 00:19:17,744
so people don't ask me for selfies.
432
00:19:17,745 --> 00:19:19,446
I thought you were burnt.
433
00:19:19,447 --> 00:19:21,382
Where are your face burns?
434
00:19:21,383 --> 00:19:24,385
I don't have face burns.
I focus grouped that backstory,
435
00:19:24,386 --> 00:19:26,654
and it killed it in the 18-49 demo.
436
00:19:26,655 --> 00:19:30,058
Anyway, I gotta go DJ
the Devour Mac and Cheese rave.
437
00:19:30,059 --> 00:19:31,224
I thought you were a real artist,
438
00:19:31,225 --> 00:19:32,792
but now I know you're just a sellout.
439
00:19:32,793 --> 00:19:34,427
I don't wanna be anything like you,
440
00:19:34,428 --> 00:19:36,963
except for your fame, wealth,
power, and social status.
441
00:19:36,964 --> 00:19:38,366
I actually agree with you.
442
00:19:38,367 --> 00:19:40,500
Thing is, most people are so boring
443
00:19:40,501 --> 00:19:43,371
that if you just put on a mask
or do anything slightly weird,
444
00:19:43,372 --> 00:19:44,738
they think you're a genius.
445
00:19:44,739 --> 00:19:47,641
So that's what I did, and now I'm rich,
446
00:19:47,642 --> 00:19:49,343
and I love it.
447
00:19:49,344 --> 00:19:52,279
I love it so much.
I sleep really well at night.
448
00:19:52,280 --> 00:19:54,080
I got 13 hours of sleep last night.
449
00:19:54,081 --> 00:19:55,849
I'm so jealous of you, it's insane.
450
00:19:55,850 --> 00:19:57,417
Come on, Matt, let's get out of here.
451
00:19:59,287 --> 00:20:00,721
Oh, shit, I thought
we were going that way.
452
00:20:00,722 --> 00:20:02,623
[Bleep] you.
453
00:20:02,624 --> 00:20:04,525
I have a lot of sex too.
454
00:20:04,526 --> 00:20:09,062
♪ And I don't give a damn
about a greenback a-dollar ♪
455
00:20:09,063 --> 00:20:11,398
♪ Spend it fast as I can ♪
456
00:20:11,399 --> 00:20:15,036
♪ For a whaling song and a good guitar ♪
457
00:20:15,037 --> 00:20:18,273
♪ The only things
that I understand, poor boy ♪
458
00:20:18,274 --> 00:20:20,307
♪ The only things that I understand ♪
459
00:20:20,308 --> 00:20:22,076
Super fracking was unanimously approved
460
00:20:22,077 --> 00:20:24,179
by Congress today, as advanced sales
461
00:20:24,180 --> 00:20:26,346
for next year's Protestfest
were announced.
462
00:20:26,347 --> 00:20:29,645
Outdoor music festivals are my life!
463
00:20:29,885 --> 00:20:33,153
♪ Travel where you will
and grow to be a man ♪
464
00:20:33,154 --> 00:20:36,691
♪ And sing what must be sung, poor boy ♪
465
00:20:36,692 --> 00:20:38,858
♪ Sing what must be sung ♪
466
00:20:38,859 --> 00:20:39,961
Feels pretty good, huh?
467
00:20:39,962 --> 00:20:41,496
Yeah, you really are an artist.
468
00:20:41,497 --> 00:20:44,198
- I'm sorry I underestimated you.
- Ah, it's okay, buddy.
469
00:20:44,199 --> 00:20:46,634
Oh, shit, it's the cops!
470
00:20:46,635 --> 00:20:50,037
I was always so bad
at not getting caught.
471
00:20:50,038 --> 00:20:52,552
♪ Spend it fast as I can ♪
472
00:20:52,639 --> 00:20:56,170
♪ For a whaling song and a good guitar ♪
473
00:20:56,277 --> 00:20:59,693
♪ The only things
that I understand, poor boy ♪
474
00:21:00,395 --> 00:21:03,379
This is technically art.
475
00:21:03,417 --> 00:21:05,985
Most people would never call
this art in a million years,
476
00:21:05,986 --> 00:21:07,554
but if you really wanna...
477
00:21:07,555 --> 00:21:12,437
you know, it's hard to argue
that this is not "art."
478
00:21:12,559 --> 00:21:15,062
Is it supposed to look bad?
36389
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