All language subtitles for 52 - Free Traffic Sum Up English

So this is going to be the last lecture in this series of free traffic strategies.

And what I've done here, I hope what you can see is that I've given you what I consider to be, in

my experience, the most effective traffic sources.

There are, of course, other traffic sources.

One can immediately think of Instagram or YouTube or perhaps Snapchat.

There are many.

And as I said before, they keep on popping up.

I mean, traffic is such a huge subject.

It's very much a moving target.

But the ones that we focused on, we initially started with collecting the emails and no, we haven't

talked about that specifically, but we will do in a bit.

You're going to see how useful that is.

So collecting the emails, we then talked about Facebook, Quora, Reddit, starting your own blog and

that group of traffic sources.

While there are others, that specific group of traffic sources that we've been looking at generates

an incredible free traffic opportunity.

But what actually is possible?

What could we actually expect from these free traffic sources, both in terms of the amount of traffic

and then, of course, ultimately sales?

Well, it is, of course, very difficult to summarize because everybody's experience will be different.

And I am definitely not one to hype things up.

Okay.

That's no way to build a business or to teach you how to build a business.

But you might realistically expect, not in the first instance, but after a little bit of time, you

might realistically expect perhaps 1000 visitors a month.

That should be totally doable across those traffic sources.

You may well get more, but let's just focus on a thousand visitors a month.

Now, you can see here as well, I've written warm traffic.

So what does that mean?

Well, it means that the traffic that's going to come to your store already kind of knows about you

to a certain extent, particularly with the attraction marketing techniques I taught you and the blog

and your Pinterest pins.

By the time they get to the store, they know like and trust you a little bit.

It's warm traffic.

They're already kind of fairly inquisitive and possibly ready to buy, and that means that your conversion

rates will be higher than pure cold traffic.

So for really cold traffic, we typically go for something like 1%, but for warm traffic, you can

typically consider 5% as being realistic.

So if we have a thousand visitors coming to our store, it's possible we would then get 50 sales.

And given that you're not spending any money on traffic, you have a very high profit margin and you

should be able therefore to achieve around $20 per sale.

So 50 sells at $20 per sale is $1,000 a month just from free traffic.

And as I say, it could go higher.

So you could if you wanted to stop right here, at least in terms of your traffic strategy and basically

use free traffic exclusively, or you might want to consider reinvesting those profits back into the

store to take you to the next stage so that we can further grow the business.

One thing I would say about free traffic, it is an incredible source, but I think I said this before

as well in a previous lecture.

It is quite difficult to scale and the reason for that is because it's content driven.

You need to spend a lot of time on Facebook, on Reddit, on Quora, creating your blog, doing Pinterest

pins, etc. It's all possible.

It's entirely possible, but it is a little more difficult to scale because it does require quite a

lot of your time.

So if you want to scale further, if you want to get into multiple thousands per month, then you might

want to consider reinvesting what you got from your free traffic strategy into the next stage, which

is coming up, of course, in the next section.

But the whole thing is entirely up to you.

Whatever you feel most comfortable with is what you should be doing in the beginning.

But you can see already that you have a fantastic opportunity, purely with free traffic, to start

building an incredible business.