Original subtitles

‫Welcome to this really exciting part of the course where we're going to start talking about traffic.

‫You've now set your store up.

‫You've got some fantastic products in the store and it's looking really, really great.

‫But what of course, we need is a constant source of really good, high quality traffic coming to our

‫store every day so we can continue to make really great sales.

‫Now, traffic, as you probably won't be surprised to hear, is an enormous subject.

‫I mean, it really is not only is it huge, but it's constantly shifting.

‫And it seems to me that you have a new platform popping up every six months, which could be the next

‫and greatest traffic idea for your store.

‫So as a result of that, this is where so many people get lost and overwhelmed.

‫You might have heard of sort of one traffic source, let's say Facebook ads or something like that,

‫or you might be thinking, oh, Pinterest could be good for my store, but you very quickly or potentially

‫get very quickly lost within all these different possibilities and get overwhelmed, give up or perhaps

‫lose money.

‫And I don't want any of that to happen.

‫So that's why I put this is where many people get lost and overwhelmed, but not on this course, because

‫I'm going to teach you a strategy, a strategy that I use and I know works.

‫And most importantly, it's the strategy that you can use starting with $0 zero.

‫I know that a lot of people that start this course or a lot of people just try to start their own businesses,

‫for example, don't have a huge budget.

‫And so it's so important to be able to organically grow your business.

‫So what do I mean by that?

‫Well, what I mean is that say you start with $0 and you use perhaps a free traffic technique to get

‫those initial sales.

‫And then when those initial sales come in, now you've got a bit of money that you can start to invest

‫in other traffic techniques that might require a little bit of investment.

‫And then you make more sales and then you reinvest that and you go on like that.

‫So you're organically building your business and you're not losing money.

‫That is so key to success with entrepreneurship, particularly in eCommerce.

‫And so that's exactly what we're going to do.

‫You're going to see over the coming lectures, we're going to start with the best free traffic methods,

‫what I call the easy wins.

‫Then once we got those sorted out, we'll move on to the best low cost traffic methods, the easy affordable

‫wins, and then when it makes sense, which is typically when you've got plenty of sales coming in and

‫plenty of money to reinvest, that's when we can start to talk about the best paid methods.

‫Now, at the end of all of that, I'm going to pull this all together and show you step by step exactly

‫what you need to do to build an incredibly profitable and sustainable source of traffic.

‫Or let me put it another way I'm about to give you a ton of information and you might feel a little

‫bit overwhelmed or even possibly a little bit confused with all the different methods that I'm going

‫to introduce you to right now.

‫Okay.

‫But don't worry.

‫Just let it wash over you and get excited about all these different possibilities.

‫And at the end of it, I'm going to give you a strategy, this step by step strategy that you can follow

‫to build out your really profitable and sustainable traffic source.

‫Okay.

‫And lastly, the other thing that's amazing that's really, really cool here is that the stuff that

‫I'm going to teach you here, this traffic building techniques will work with any business.

‫Obviously, I hope that this is going to be an enormous success for you here, this dropshipping business.

‫And once you've done that, you perhaps go on and do other things.

‫Perhaps you've become a serial entrepreneur.

‫I don't want to get carried away, but I just love the ideas like that.

‫That's basically what I've been doing for the last 20 plus years.

‫So you'll be able to take these techniques and use them now and in the future for any other business

‫that you might want to do.

‫So let's get going with all this traffic excitement and I will see you in the next lecture.